Write Publish Market (Jodi Brandon)

In this episode of Write Publish Market, host Jodi Brandon sits down with Katie Zeliger, founder of Marakee Press, a hybrid publishing company. Katie shares her inspiring journey of supporting first-time authors in getting their books from the first draft to distribution. She talks about her experience working as a mental health advocate and counselor, and how it has influenced the high-touch services her company provides to authors. Katie also sheds light on the world of hybrid publishing, distinguishing it from vanity publishing and highlighting its benefits for authors who may not fit into traditional publishing and are overwhelmed by self-publishing options. Jodi and Katie discuss the importance of researching and finding the right fit in hybrid publishing, and Katie gives valuable advice for local and regional authors looking to build relationships with their community and local stores. Finally, Katie shares a book recommendation, offering a glimpse into her current read. Tune in to this insightful episode to gain a deeper understanding of hybrid publishing and its potential for authors seeking to bring their books to life.

Time Stamps:
00:00 Participant dreams of publishing book, surprises counselor.
04:22 Empowered man with basic English writes WWII story.
08:19 Develop writing routine with ready set write challenge.
11:14 IBPA emphasizes transparency, negotiable contracts, quality standards.
16:05 Choosing a publisher depends on personality. Research options.
20:10 Katie, thanks for the clear and concise advice.
21:55 Grateful for listening, explore author Entrepreneurs Lab.

Keywords:

book publishing, entrepreneur, writing, author, publishing industry, hybrid publisher, Meraki Press, first-time authors, traditional publishing, self-publishing, self-publishing options, predatory press, vanity publishing, hybrid standards, IBPA, Independent Book Publishing Association, book creation, ghostwriting, developmental edits, marketing strategies, local authors, regional authors, bookstore relationships, local stores, distribution, quality publishing, genre, traditional publishing contract

Resources Mentioned:

IBPA Hybrid Publisher Criteria: https://www.ibpa-online.org/page/hybridpublisher

IBPA Industry Standards Checklist: https://www.ibpa-online.org/page/standardschecklist 

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Katie Zeliger (zel-eh-ger) is a hybrid publisher in central western Pennsylvania. She began Meraki Press three years ago as a means to support first time authors on their journey from first draft to distribution. Katie has a background as a humanitarian aid worker and mental health advocate and counselor, which she uses to better serve their authors, allowing them a uniquely high-touch service. Katie is recently married and loves spending her days sipping lattes, reading and writing.

website: www.merakipress.org

instagram: @merakipress_design

free ebook "A Quick Guide to Publishing" www.merakipress.org/freebie

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/12fNXDhlDXxyFD4S68hIIJcXGULq48UYQP_JU4JxIKnU/edit?usp=sharing

In this episode, Jodi interviews Jenn Zellers, co-founder of Virtual Summit Search and Visibility Ecosystem, about building sustainable marketing systems for business owners. Jodi and Jenn talk about strategies for leveraging collaborations and speaking opportunities, particularly through podcast tours, to promote one's book and enhance business visibility without burning out. The episode also includes practical tips for introverted authors and the benefits of having a cohesive strategy to effectively use their book in business marketing.

Time Stamps:

00:00 Podcast for entrepreneurs on writing, publishing market.

03:43 Promote book and expertise through podcasts and summits.

08:47 Imagination is limitless, help with focus.

12:32 Create diverse presentations from book content creatively.

16:06 Plan podcast pitches 3-6 months in advance.

17:28 Podcast host supports call to action change.

20:24 Redirect waitlist URL for effective launch impact.

23:24 Busy business owners, check out author mentorship.

Keywords:

book publishing, writing a book, marketing a book, business growth, book marketing, visibility ecosystem, sustainable marketing, collaboration opportunities, online service providers, digital product creators, coaches, authors, speaking engagements, podcast tour, burnout prevention, repurposing content, marketing strategy, virtual summits, group programs, podcast interviews, audience engagement, sleaze-free sales, expert positioning, book snippets, content creation, presentation tips, introverted authors, public speaking, business ecosystem, book launch

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

https://visibilityecosystem.com/audio - free audio training that you can take on the go - in your favorite podcast player! - to learn more about Visibility Ecosystem and how you can use your own Ecosystem in your business

About Our Guest:

Jenn Zellers and the Visibility Ecosystem team equip online service providers, digital product creators, coaches, and authors with everything they need to establish a sustainable marketing system that grows your business, generates sleaze-free sales, and establishes you as a thought leader through speaking and collaborations.

https://visibilityecosystem.com/

https://instagram.com/visibilityecosystem/

https://linkedin.com/in/jenn-zellers

https://visibilityecosystem.com/planting-seeds - our group program to give you everything you need to create a thriving Visibility Ecosystem, including live quarterly Podcast Tour Sprints, our complete Visibility Ecosystem Hub, and our suite of done-for-you tools that do everything from creating presentation outlines and podcast interview questions, to writing podcast pitch emails for you, and more!

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1UV-ptfaKZAvoJw-B7VTDPrE6p86jhS4EKbfGfDlTdJ0/edit?usp=sharing

In this episode, host Jodi Brandon and guest Ellen Polk detail the intricacies of choosing the right editor for your book, emphasizing the importance of communication, compatibility, and editorial processes. They discuss different types of editors/editing services and how authors can tailor their questions to find the best match for their particular project's needs. The episode provides valuable insights and practical tips for entrepreneurs looking to refine their manuscripts and enhance their impact through effective collaboration with the right editorial partner.

Time Stamps:

00:00 Ellen Polk helps women write impactful books.

04:57 Editors consider sentence relevance, value, and proofreading.

09:05 Guide created based on author concerns and experience.

11:46 Connecting with authors cultivates successful author-editor relationships.

13:09 Communicate book's goal to editor for alignment.

17:28 Editors collaborate with authors to improve manuscripts.

22:19 Qualifications and experience are crucial for editors.

26:29 Communication style and compatibility in working relationship.

29:52 Comprehensive guide offers valuable insight for writers.

31:27 Fan of author impressed by writing skills.

34:01 Show notes, see you inside the lab.

Keywords:

vulnerability, trust, mindset, power imbalances, industry expert, partnership, safe space, writing routine, ready set write challenge, business owners, editors, editing process, revisions phase, developmental editing, coaching, writing, publishing, marketing books, entrepreneurs, Jodi Brandon, Ellen Polk, nonfiction books, line editing, stylistic editing, copy editing, proofreading, communication style, feedback, mentorship, Author Entrepreneurs Lab

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Tough Titties by Laura Belgrave

About Our Guest:

Ellen Polk is the founder of Sage House Editorial, a business dedicated to helping ambitious, mission-driven women transform their expertise, experience, and insights into powerful nonfiction books that allow them to amplify their impact, inspire action, grow their businesses, create new opportunities, and position themselves as a go-to in their industry.

Through end-to-end editorial support and 1:1 creative consulting, Ellen is committed to helping women take their big ideas from bucket list to bookshelf and become modern authors.

Website: www.sagehouseeditorial.com

Instagram: @sagehouseeditorial

LinkedIn: Ellen Marker-Polk

Author's Guide to Hiring an Editor: www.sagehouseeditorial.com/hire-an-editor

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1SZWFXJVGPWbDrqth4ALBgvU03Fv41cAj9nX8f6tkDhc/edit?usp=sharing

There are many ways of promoting a business, ranging from hiring salespeople, advertising, and using social media. Writing a book is one of the untapped ways to market your business. Join this conversation with Maddy and learn how her book, Writing for Humans and Robots: The New Rules of Content Style, has been a game changer in her business.

Find the raw transcript and full show notes here. 

Writing and publishing a book is a long game, and it’s easy to turn over our dream and goals to others and let them deter us from accomplishing what is most important to us. Figuring out what is right for you and what works for you will help you determine your success path.  Being open to new bylines and opportunities and partnering with others will allow you to invest in yourself and your book and leverage other people's expertise to bring your dream to fruition. In the episode, Shanna Hockings shares her journey writing, publishing, and pitching her book, the importance of one bold move a day, and celebrating little wins to make a ripple effect. 

Full show notes and guest links here.

Readers of your book need a conversation with you, the author. They need to know that you are in it with them, that you care about their questions and frustrations, and they want to know what would be the best solution for their situation. They need an understanding that the content is for them. One that makes them want to spend time reading and learning from it.

Join me as I explain how to structure your writing with a conversational style. Readers want to be talked to. They are busy doing important things in life, and lecturing them won't give you their attention. Check your writing tone; keep it conversational but an expert. Always remember a scene of you with a friend over a cup of coffee and how you will explain to them. That will help you not to use jargon and technical terms and clearly define and explain terms that need to be clarified.

Tune in!

Head to the show notes to grab the highlights and the RAW transcript.

In this episode, host Jodi Brandon and email marketing expert Bev Feldman dive into the nuances of crafting effective email marketing strategies for book writers and entrepreneurs. They stress the importance of regular reviews, personalized funnels, and the pitfalls of "set it and forget it" email sequences, sharing insights to enhance engagement and avoid overwhelming subscribers. The episode wraps up with Jodi promoting her mentorship membership and Bev's book recommendations, highlighting their personal reading habits and adjustments to make room for reading in their busy lives.

Time Stamps:

00:00 Bev Feldman: Jewelry designer turned tech consultant.

04:50 Balancing focus between business and book marketing.

07:53 Advise clients allowing email opt-outs for marketing.

10:41 Segment people based on purchase behaviors for marketing.

13:28 Filter out automated sequence for newsletter segment.

17:55 Recommend welcome onboarding sequence to build rapport.

21:05 Advice on email management and business strategy.

25:55 Reading three books, including new library books.

28:10 Reworked morning routine for reading, coffee, kids.

Keywords:

Bev Feldman, Jodi Brandon, email marketing, reading habits, open rates,  click through rates, email engagement, email sequences, business planning, email performance analysis, desktop and mobile testing, overwhelmed funnels, follow-up emails,  email marketing sequence, automated welcome sequence, autoresponders, book updates, book publishing, ConvertKit consulting, email automation, book launch marketing, email segmentation, client status, newsletter deliverability, business owners writing books, CEOs writing books, entrepreneurs writing books, book writing for business owners, book writing for CEOs, book writing for entrepreneurs

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

 Rouge by Mona Awad
He, She, They by Skylar Baylar
Doppelganger: A Trip into the Mirror World by Naomi Klein

About Our Guest:

Bev Feldman is a jewelry designer turned tech nerd at Your Personal Tech Fairy. As an email marketing consultant specializing in ConvertKit, Bev provides personalized strategies for established coaches, consultants, and service providers who want to automate their email marketing but are feeling done with one-size-fits-all advice that doesn't take into account your business model, your list size, what you sell, and how you want to show up. Bev's expertise lies in thinking big while paying attention to the tiny details - with a dash of magic - that allow you to send the right emails to the right subscribers. When she's not playing around in ConvertKit, Bev's either playing the piano, wrangling her two kids, or reading a book or two of the analog variety. 

https://yourpersonaltechfairy.com/publish

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1pkBUH28QeUFr99uBvdC6wbrl6n8qhhr1WBgNAKRisKk/edit?usp=sharing

A successful book writing and publishing is one of the greatest achievements of any author. Seeing all the great ideas documented and sharing your expertise with the world is very satisfying. Nikki joins us in this episode to share some insights into her journey of writing three books. There is no doubt that her story will inspire you.

Grab the full transcript and links here. 

You can’t deny it; (almost) all business owners need to be on social media. And if you’re writing a book as part of your business strategy, then a social media strategy for your book is something you need to have more than you might think. But we all know social media in general can be overwhelming and if you’ve been working on a project like a book, you may not have the energy to get on social media and talk about your book. On today’s podcast Jodi asks her guest Andréa “How do we figure out where to be so that we can then manage our time and energy effectively?”

Andréa talks about

1. Breaking it into smaller chunks

2. Focusing on the social platforms and types of posts you already do and feel comfortable with (now is not the time to start something new!)

3. Approaching it from the thought of, “there is someone out there who really wants this book, how do I let them know that it's available?”

4. Thinking about where that book falls within your entire marketing plan; this will help you understand how to approach that on social media.

5. Remembering this book that you created can / should be an ongoing piece of your marketing.

6. Determining exactly what your marketing plan is and why.

7. Engaging and connecting with others on social media (aka staying social!)

And whether you’re launching a book or just a business owner looking to take back control of your social media, this episode is a MUST!

Meet our guest and all the links mentioned in the show notes.

Access Andréa's free Social Media Rockstar Framework 

Today, Jodi is talking about the role of your book in your business. You obviously have a plan in your business for what your goals are, what your vision is, and what your mission is. You need to do something similar for your book: figure out how the book fits into that overall business plan. Because the book should not be a standalone tool, it should be part of your business ecosystem.

Jodi shares different ways you can plug your book into your overall business plan. It could be the top level part of your funnel, part of a bigger course, or the end part of your funnel.

Check out this episode for tips of how you can fit your book into your business plan.

Download the full transcript here.

Book distribution is the logistics of getting your book into the reader’s hands through various sales channels that exist out there. Join this conversation with your host, Jodi, as she explains this concept in the simplest way for you to understand. Learn why book distribution is a key factor in the success of your book and the practical ways to adapt your skills. This is an episode you don’t want to miss! 

Full show notes and RAW transcript available here.

In this episode, Jodi explains the various paths to book publication available to entrepreneurs this year. Jodi discusses the evolution of traditional publishing, the rise of self-publishing, and the emergence of hybrid publishing, and e emphasizes the importance of understanding your goals, timeline, and business needs to determine the best publishing path for you. Join us as we explore the pros and cons of each route and the crucial factors to consider when deciding the right path for your book and business. Tune in to gain valuable insights to help propel your book writing, publishing, and marketing success in 2024 and beyond!

Time Stamps:
00:00 Choose self-publishing for faster time to market.
04:02 Consider goals, timeline, and publishing paths.
07:51 Perception, planning, and investment in business books.
11:20 Listen to today's book publishing podcast episode.

Keywords:
book publishing, traditional publishing, self publishing, hybrid publishing, author subsidized model, literary agent, business owner, commercial success, timeline, investment, perception, professional publishing standards, editorial, typesetting, covers, distribution, royalties, traditional book publishing deal, bestseller status, investment in business, business coaching, paid mastermind, courses, education memberships, marketing, mentorship membership, author entrepreneur's Lab, book writing, book marketing, book publishing industry, business owners writing books, entrepreneurs writing books, book writing for business owners

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

LINK TO FULL EPISODE RAW TRANSCRIPT:

https://docs.google.com/document/d/1DwyoiSJgG9oPWAygCiuudXKwpV9iWJUBk5TlT02lguw/edit?usp=drive_link

In this episode, Jodi explores the long-term strategies for marketing your book beyond the launch day. Jodi shares important insights on how to integrate your book into your business ecosystem, emphasizing serving over selling. Learn how to position your book as an evergreen marketing tool and discover the key phases of book marketing. Join us and gain valuable tips to ensure your book's long-term success. Keep writing, keep marketing, and think beyond the launch.

Keywords:
book publishing, writing, marketing, entrepreneur, business, long term marketing, book launch, traditional book publishing, bestseller status, vanity metrics, marketing tool, visibility, evergreen concept, business ecosystem, marketing strategy, author, success metrics, commercial author, business owner, book marketing, prelaunch, post launch, commercial success, marketing plan, launch event, book revision, industry changes, success strategy, mentorship membership, Author-Entrepreneurs Lab

Resources Mentioned:
The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

LINK TO FULL RAW EPIOSDE TRANSCRIPT:

https://docs.google.com/document/d/1DdiwVZ7y5THplRr6-TZi_7H5T3XVdkX7M7h4bi9X32c/edit?usp=drive_link

On this episode of the Write.Publish.Market. podcast, Jodi interviews Tracey Warren. Tracey shares with us the process she used to not only write her book, but how she reignited curiosity in her book after the book launch. Can you guess the number one reason Tracey discovered as to why her sales were declining? She stopped talking about it as much as she had during launch. We all know it can feel like we’re doing nothing but talking about our product or service or business, but in reality, people aren’t seeing it as much as we think they are. Jodi and Tracey talk about key ways to talk about your book without talking about your book, so definitely tune in for those tips!

They also chat about getting started with your book and areas you may be stuck on. Sometimes it looks like a new method or environment, and sometimes it is purely about making the time. Tracey shares that she had to get away for a weekend and brain dump her whole book before she could get started. Jodi calls this a “working living document” and highly encourages all of her clients to have one of these as they get started with their books. And you can too! Head to the link below for the full transcript and to meet our guest. 

Show Notes

On today’s episode of the Write.Publish.Market Podcast, Jodi is chatting with A.J. O’Connell who is an author of multiple fiction and non-fiction books! While A.J. shares the story of her latest book, The Perfect Facebook Life, she dives into repurposing content and how to grow your platform locally and online. If you’re looking to break out of your current writing circle and reach new readers, A.J. is sharing her best tips for doing so, and growing those connections might not happen how you think!

One of our favorite lines A.J. said is “It's important just to talk about your work.” We know it can feel awkward at times, or like you’re always selling, but you have to talk about your work. You never know what connections are out there

Jodi and A.J. also chat about her day job and how she switches her brain between writing for clients, writing for fun, and writing for fiction. A.J. shares her love of the writing process, working with editing and PR teams. This is an episode you don’t want to miss!

Download this episode's full transcript and find our guest's links here.

Publishing a book is an ambitious and worthwhile undertaking. Turning it into a business can be easy, but it's not without some considerations. You need to consider the different levels of distribution, contracts, and what type of budget you have set aside for this endeavor. One may also need to clearly understand their target market, the launch plans, and what marketing strategies they will use to get media attention.

Knowing these costs of getting your book out there and understanding how much money you could make at each distribution level can help guide you in the right direction. Join me as I explain the considerations when it comes to costs and expenses in your book publishing.

Tune in!

Head to the shownotes for the highlights and RAW transcript.

In this episode, Jodi chats with Irena Miller, an empathic intuitive and spiritual life guide, about her book journey in writing and self-publishing a planner and journal designed to help empaths harness lunar energy. Irena shares insights into her self-publishing process, emphasizing the importance of having knowledgeable support and sticking to one’s vision, even when faced with logistical challenges. The discussion also highlights how Irena integrates her book into her Moon Club, offering both personal and business applications for the teachings within.

Time Stamps:

00:00 Empowering empathic people to embrace their sensitivity.

04:29 Encouragement to publish book, aesthetic importance highlighted.

10:09 Writing as a channel for personal empowerment.

13:03 Writing routine: key to efficient book writing.

16:36 Editing a book with a marketing agency.

18:10 Design mishap leads to incorrect book layout.

22:00 Find someone to light your pathway, take action.

25:02 "Thanks for listening. Join my author mentorship."

Keywords:

write publish market podcast, entrepreneur, writing a book, business growth, book publishing industry, empathic intuitive, spiritual life guide, gut instincts, moon impact, energy levels, manifesting abilities, decision science major, astrologer, meditation teacher, yoga teacher, crystal healer, medium, tarot reader, energy healer, sacred arts, limitless potential, life transformation, self publishing, hybrid publisher, Lulu, Vervante, book aesthetics, moon club, intuition, energy recipes, content creation, indesign challenges

Resources Mentioned:

Vervante: www.vervante.com

The Peach Keeper by Sarah Addison Allen

Garden Spells by Sarah Addison Allen

Like Water for Chocolate by Laura Esquivel

The Power of Writing it Down by Alex Fallon

Books by Ruth Ware

Books by Kate Quinn

Happy Place by Emily Henry

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Irena Miller has been an empathic intuitive since birth. Over the last 2 decades as a Spiritual Life Guide, she has been guiding curious seekers and visionary empaths on how to take rewarding action on their gut instincts. And how the Moon can impact their daily routines, energy levels, and manifesting abilities.  With her logical background as a Decision Science major and her intuitive side as an Astrologer, Sekhem-Seichim-Reiki Master, Meditation Teacher, Yoga Alliance Certified Yoga Teacher, Certified Crystal Healer, Medium, Tarot Reader, and Energy Healer she offers a unique down to earth perspective to learn the sacred arts that unlock the mysteries, hunches, and unexplainable. With her guidance discover your limitless potential and step into the life you were born to live!

https://www.irenamiller.co/journal -> InSight of the Moon

https://www.irenamiller.co/stars -> personalized Reading

https://www.irenamiller.com -> website

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1yxvzejg0LSKqIUvgZQUITfZSigoL5mKWJdx6wxU1v5Q/edit?usp=sharing

In this episode, Jodi interviews Ruthie Sterrett of The Consistency Corner. Ruthie offers Write Publish Market listeners practical advice on creating Instagram 9-grids and 3-grids to streamline content and messaging for busy entrepreneurs and business owners. Jodi and Ruthie both emphasize the importance of integrating mission, vision, and values into marketing efforts for business owners, particularly those writing books. The episode wraps up with tips on maintaining effective marketing strategies for book launches.

Time Stamps:
00:00 Podcast: Writing, publishing, marketing books for entrepreneurs.

03:24 "Marketing isn't limited to social media."

08:55 Instagram 9-grid: Profile design for strategic storytelling.

11:22 Nine grids are not ideal for everyone.

13:52 Develop a writing routine with Ready Set Write.

19:10 Created 9-grid; added 3-grid for promotion.

19:44 Updating Instagram is easier than websites.

25:01 Ensure human touch in AI-driven content creation.

28:17 Great explainer, calm demeanor, similar to teacher.

Keywords:
Ruthie Starrett, The Small and the Mighty, Jodi Brandon, Bowling Alone documentary, civic engagement, social media strategy, Instagram 9 grid, Author Entrepreneurs Lab, Write Publish Market Podcast, book publishing industry, marketing agency, Consistency Corner, working moms support, social media algorithms, email marketing strategies, AI content creation, mission vision and values, content exploration, personal branding, business profiles, foundational business elements, book recommendations, Sharon McMahon, email list promotion, social media engagement, 3 grid strategy, Instagram pinned posts, writing routine, Ready Set Write challenge, book launch strategies, quarterly 9 grid review

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
The Small and the Mighty by Sharon McMahon

About Our Guest:

Ruthie Sterrett is the Founder and CEO of The Consistency Corner, a full service marketing agency that provides CMO level strategy and done-for-you implementation for CEOs ready to take off the marketing hat. With 15+ years of experience and wins like taking a $20M retail brand to $100M, Ruthie is uniquely qualified to help CEOs leverage marketing differently, and get back to leading their company and serving their clients. She is known for her optimistic and upbeat personality paired with a solution finding growth mindset. In her spare time, Ruthie loves cheering on the Purdue Boilermakers while raising her family in sunny Florida.

Website: https://www.theconsistencycorner.com/

Instagram: https://www.instagram.com/theconsistencycorner/

LinkedIn: https://www.linkedin.com/in/ruthie-sterrett/

Podcast: https://podcasts.apple.com/us/podcast/the-consistency-corner-instagram-alone-is-not/id1573435207

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1iI4D8AbiownLORQXF4rCuJWB777Skrv-DidbClGy6fE/edit?usp=sharing

This episode of the Write.Publish.Market Podcast is a fun one! Well, we think they all are actually. Jodi is chatting with Risa Weaver-Enion, a wedding planner in California. Risa realized two key facts about her business that led her to writing a book: she couldn’t serve everyone and she needed a better way to prepare clients in one of her packages. This led her to writing a book that guides couples in every step of the planning process. For couples who can’t work with her directly, they receive her processes, and for those that hire her for her management package also get all the steps to planning their wedding.

This is such a great way to become an expert in your field and give your clients a true roadmap to working with you. Risa’s vendor friends also use it because she covers their parts of the wedding industry too. She shares how her husband helped set up an affiliate program for these vendors and how it all works. This is definitely a different way of priming your audience, but it works and we love it!

They also chat about what else is on the horizon for Risa, and you don’t want to miss that either! Tune in to hear all the details.

Meet our guests and find all the links we mentioned in the full shownotes here.

Episode 141

Applying Creativity and Science to Book Writing

In this episode of the Write Publish Market podcast, Jodi discusses the importance of a writing routine and the science behind creative flow. She emphasizes the need for entrepreneurs to establish a writing routine that works for them, considering factors such as time of day, setting, and background noise. Brandon highlights the benefits of testing different routines and using data to determine what works best. She also recommends two sources for further reading: "Story Genius" by Lisa Cron and "The Psychology of Writing" by Robert T. Kellogg. The episode explores the concept of training the brain for creativity and emphasizes the value of a dedicated working environment. Brandon concludes by encouraging entrepreneurs to use the information provided to become part of the 1% who successfully write and complete their books.

Time Stamps:

[00:00:05] - Welcome to the Write Publish Market podcast

[00:00:38] - Importance of a writing routine

[00:01:07] - Recap of the previous episode on writing routine

[00:01:21] - Pitfalls of not having a routine

[00:02:02] - The only right routine is the one that works for you

[00:02:30] - Importance of gathering data to determine the right routine

[00:03:16] - Using routine to build the writing habit

[00:04:09] - Training the brain for creativity

[00:04:55] - Book recommendation: "Story Genius" by Lisa Cron

[00:05:55] - Book recommendation: "The Psychology of Writing" by Robert T. Kellogg

[00:06:59] - Background noise and its impact on writing

[00:08:04] - Knowing when to take breaks during writing sessions

[00:08:50] - Importance of a dedicated working environment

[00:11:56] - The science behind training the brain for creativity

[00:12:47] - Combining routine and brain training for success

[00:13:10] - Conclusion and invitation to share takeaways

Keywords:

write publish market podcast, entrepreneur, writing a book, book publishing partner, book publishing industry, writing routine, science of creative flow, brains, science behind creativity, writing sessions, momentum, routine, research, time of day, setting, background noise, environment, pitfalls, data, writing space, habits, writing habit, train your brain, fiction authors, nonfiction professional development writer, Story Genius, Lisa Cron, Psychology of Writing, Robert T. Kellogg, background noise, flow, performance, anxiety, boredom, memory retrieval, state of flow, break, dedicated working environment, flexible routine, coupling knowledge, inspiration, consistent writer

Resources Mentioned:

Story Genius by Lisa Cron

“The Psychology of Writing” by Robert T. Kellogg

FULL TRANSCRIPT CAN BE ACCESSED HERE:

https://docs.google.com/document/d/1579rAbMCo_DQo_jaZ3wZYP7AJGqEzPMqMt0UHUUpmWU/edit?usp=drive_link

Write Publish Market Episode 138 (writing routines)

Whether you have not started writing, whether you are in the midst of writing, whether you're revising, whether you're in the production phase, working with an editor and or designer, whether your book is out in the world, and you're in the launch phase, or long-term marketing phase, wherever you are — take a breath. Jodi knows that this time of year can be hectic for everyone, but she doesn’t want you to lose the momentum that you’ve got going for your book.

In order to do this during a busy time, it's simple, and it's certainly doable if you take a step back and just follow a few simple steps. In this episode of the Write.Publish.Market podcast Jodi is sharing these steps with you:

1. Remember your goals

2. Remember it’s a marathon, not a sprint

3. Remember it’s a working production

4. Remember all you’ve already accomplished.

Listen in as Jodi dives into each of these steps and let’s keep that momentum going!

Download the full transcript here.

So, Author-entrepreneur, you’ve done the hard part — you’ve written your book! Now it’s time to release it into the wild…errr, the world. And you may be wondering how do you pick your release date? The good news? It doesn’t really matter when (unless you’ve got a lot of other things releasing with it).

Jodi does share a nugget in this episode that traditional books are published on Tuesdays. There’s no real answer for why that is, so you can choose any day of any month you’d like, but just don’t pick a weekend (or during the summer).

Throughout this Write.Publish.Market episode, Jodi discusses the two schools of thought on when to share the release date (before the book is written or after).

Her most important tip? Well, you’ll need to listen to the episode for that!

Download the full transcript here

Episode 139

Use Your Book to Collab as a Summit Host or Contributor

In this episode of the Write Publish Market podcast, Jodi welcomes guest Krista Miller, who has seen massive success hosting online summits. Krista shares her journey of how she turned a disappointing mini summit into a thriving, revenue-generating event. By doubling down on her target audience and setting clear goals ranging from list growth to promoting a book, Krista has been able to tailor her summits into full-funnel strategies and now teaches other business owners how to do the same. If you've ever considered using a book as a promotional tool during a summit, whether as a host or contributor, this episode is for you. Jodi and Krista explore efficient strategies to get your book into the hands of more people all while growing your business. Krista also shares about the power of order bumps, using books as prizes, and even pre-sales strategies. 

Time stamps:

00:00:00 Introduction 

00:02:30 Krista Miller talks about her first experience hosting a summit

00:05:15 Looking at audience targeting and refining the summit strategy 

00:08:45 The role of goals in planning a summit 

00:12:00 Approaching potential speakers for the summit

00:19:00 Importance of genuine excitement for a summit 

00:23:20 The use of a book as a promotional tool in a summit

00:26:30 Getting a book in the hands of attendees 

00:29:40 How her first summit was a game-changer for her business 

00:33:00 Jodi and Krista discuss the strategy for subsequent summits

00:38:00 Closure of the episode and thanking the guest 

00:39:30 Krista’s tips for order bumps and book prizes during summit

00:41:45 Discussion about pre-sales during a summit session

00:44:20 Differences in pre-orders between traditional publishing and self-publishing

00:46:00 Krista's book recommendation  

00:48:00 Wrap up and goodbyes

Keywords:

Krista Miller, mini summit, summit hosting, list of affiliates, target audience, revenue increase, summit strategy, all-access pass, business goals, funnel strategy, speaker promotion, booking services, promoting a book, speaking engagements, meeting deadlines, summit attendees, promotional tool, business growth, virtual summits, tripling email list, ongoing results, mentorship membership, Author Entrepreneurs Lab, book marketing, book publishing, order bumps, pre-sales, Amazon pre-order, business owners writing books, entrepreneurs writing books, book publishing services

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Summit in a Box, Krista's program teaching others how to host summits (link below)

Name of the Wind by Patrick Rothfuss

About Our Guest:

At Summit in a Box®, Krista Miller helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet.

Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up. 

https://www.summitinabox.co/series

https://www.instagram.com/summitinabox/

LINK TO EPISODE RAW TRANSCRIPT:

https://docs.google.com/document/d/1Jz0nA5aZkWthu_nWOjklscTPkxEmimzgBTpjcCloamI/edit?usp=drive_link

Episode 138

Writing Routines for Business Owners Writing Books

Welcome to Episode 138 of the Write Publish Market podcast! In today's episode, Jodi dives into the topic of writing routines. Whether you're an entrepreneur considering writing a book or already in the process, having a solid writing routine is crucial for success. Jodi shares insights on the importance of developing a writing routine, from creating realistic schedules to tracking data points. Discover how to find the routine that works best for you and why it is essential for efficient book writing. Tune in now and get ready to enhance your writing journey!

The full episode raw trancsript can be found here.

Time Stamps:

[00:00:05] Jodi Brandon introduces the podcast and herself as the host.

[00:00:25] Jodi Brandon mentions that the podcast features interviews with entrepreneurs and discusses the importance of writing routines.

[00:01:09] Jodi Brandon explains that having a writing routine is crucial for making progress and creating realistic schedules.

[00:02:02] Jodi Brandon discusses the importance of collecting data about your writing sessions to determine your most productive time, word count, and ideal setting.

[00:03:09] Jodi Brandon emphasizes that the right writing routine is the one that works for you, and encourages listeners to experiment with different routines.

[00:04:06] Jodi Brandon suggests considering different writing environments, such as coffee shops, libraries, or home offices, based on personal productivity preferences.

[00:05:06] Jodi Brandon talks about the relationship between discipline, motivation, and sticking to a writing routine.

[00:06:45] Jodi Brandon mentions the concept of "deciding once" to build a habit and shares Stephen King's writing routine as an example.

[00:09:02] Jodi Brandon explains the benefits of having a writing routine, including consistent production and easier prioritization of writing.

[00:10:42] Jodi Brandon emphasizes the importance of tracking data about your writing sessions to create realistic schedules and production plans.

[00:11:27] Jodi Brandon teases an upcoming episode about the science of creativity.

[00:11:52] Jodi Brandon reiterates that the most important thing is to find a writing routine that works for you.

[00:12:17] Jodi Brandon concludes the episode and thanks listeners for tuning in.

Keywords:

write publish market podcast, entrepreneur, writing a book, book publishing partner, book publishing industry, book production schedule, writing routine, writing habit, writing session, business owners writing books, discipline, writing motivation, muse, creativity

Resources Mentioned:

Ready Set Write challenge: www.jodibrandoneditorial.com/readysetwrite

Why should you use video to market and advertise your next book?

One of the best methods to promote a book is by implementing a video marketing strategy. This includes showing people quick, bite-sized videos that explain what the book is about. Video as a marketing technique can increase trust and connection even without having face to face communication.

Today's guest is video marketing strategist, Victoria Levitan. She is really passionate about assisting entrepreneurs in creating engaging videos that convert. Victoria discusses why she chose to use video as a marketing approach, as well as how video can be used in writing, publishing, and marketing.

Head to the show notes to meet our guest, read the highlights, find the links we mentioned, and download the full transcript.

Many people struggle in their book-writing process but discovering their personality can be a game changer. The Enneagram Personality test can help uncover the unique gifts and challenges associated with each individual personality type, allowing writers to unlock their creative potential and make their writing more joyful, expressive, and meaningful. Understanding your personality number in this test allows you to easily leverage your strengths and complete your book without stress and burnout. In this conversation with Mary Adkins, you will know how your personality affects the writing outcomes.

Meet our guest and download the Raw transcript here.

A writing coach can provide guidance, support, and accountability, helping you establish and maintain a writing routine. They can assist in setting manageable expectations and offer strategies to enhance your productivity and creativity. Join this conversation with Dallas Woodburn, and let’s talk more about that.

Meet our guest and find all links mentioned here.

In this episode of the Write Publish Market podcast, host Jodi Brandon sits down with guest Sharon Leger to discuss her book journey. Sharon, a former teacher turned life coach for busy moms, shares her experience of writing, publishing, and marketing a book to help moms create lives they are obsessed with. She talks about the evolution of her book project, the challenges she faced during the process, and how she's using her book to engage with her audience and inspire other moms. Sharon also gives valuable advice to business owners considering writing a book and shares some reading recommendations. Join us as we delve into Sharon's insightful journey and learn from her experience in the book publishing world.

Time Stamps:
00:00 Coaching moms, saw need, wanted to write
03:32 Empowering moms through accessible information and coaching
06:51 Wish I knew about buffer time
11:37 Author struggles with book's target audience
15:08 Pausing coaching to focus on book launch
17:46 Commit to writing process, achieve book completion
20:10 The Gap and the Game
23:37 Grateful for listening, explore book publishing mentorship

Keywords:
book publishing, writing a book, entrepreneurs, business growth, marketing a book, coaching, motherhood, self-publishing, book cover, writing process, revision process, publishing process, marketing process, actionable steps, reading recommendation, audiobooks, nonfiction books, fiction books, busy moms, personal growth, goal-setting, success stories, example for other moms, business owner, nonfiction recommendations, fiction recommendations, self-improvement, feedback, inspiration

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Sharon Leger is a former elementary school teacher who ditched the chaos of the classroom to become a life coach for busy moms. Her ultimate goal is to help moms create lives they are obsessed with.

Website: https://sharonlegercoaching.com/

Instagram: https://www.instagram.com/sharonlegercoaching/

Book: https://www.amazon.com/How-Design-Your-Life-Creating/dp/B0CRLGKJB6/ref=sr_1_1?crid=IZ26G7JOI4HG&keywords=how+to+design+your+life+sharon+leger&qid=1706745763&sprefix=how+to+design+your+life%2Caps%2C208&sr=8-1 

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1s7VO1ZVU4mmGnt1tLLIRMJUu97SSB6mIM4zKZP28HfY/edit?usp=sharing

This episode of the Write.Publish.Market. Podcast is all about your daily writing habit (which you could guess from the title). Jodi is sharing why you need one, how to have one, how to track one, how it helps you all of the things around a daily writing habit. There are three things having a daily writing habit is useful for:

1. It helps you create a writing calendar for your book.

2. It is achievable.

3. It is going to be something that you can sustain, because you know that it works for you. 

Jodi knows that practice makes perfect. Right now your writing is never going to be perfect. But your writing will definitely get cleaner, and improve, the more you write. Not only will this help benefit your book, but other areas of your business to, for example writing your emails, social media, captions, newsletter, copy, sales, page, copy all of those things.

Download the full transcript here.

Today on the Write.Publish.Market Podcast, Jodi is chatting with Alexa Bigwarfe all about understanding and using your book metrics and data. There is so much information to be gained about your target and even secondary audiences from looking at your analytics.  You may want to look into outsourcing your data tracking, like Alexa did, and have someone build you an analytics dashboard. Alexa and Jodi walk through several different areas to look at:

1. Facebook Ads

2. Email Open Rates and Link Clicks

3. Google and Amazon Searches 

4. Overall Sale Purchases 

This episode is chalked full of helpful information for you. It may all seem a little overwhelming, but take it one area at a time. You may need to listen to it a few times and make sure to take notes!

Head to the episode show notes to meet our guest and check out all the links we mentioned.

In this episode, Jodi is joined by literary agent and book author Lucinda Halpern. As they discuss Lucinda’s book, Get Signed, Jodi and Lucinda discuss critical elements of book launching, including emphasizing the supremacy of an email list over social media for marketing impact. They also talk about the merits of traditional versus self-publishing, the necessity of providing practical value in business books, and the essential mindset work involved in writing. Lucinda shares her journey from intending to self-publish to securing a traditional book deal, underlining the importance of networking, strategic planning, and evolving one’s career for long-term success.

Time Stamps:

00:00 Transitioned from marketing to successful literary agent.

03:47 Growing company, female CEO diversifies during pandemic.

09:00 Challenges of writing a book and business.

10:29 Shift to higher gear with traditional publishing.

15:18 Don't self-publish if you have potential.

18:34 Evolution of career through empathy and success.

22:15 Email list crucial for successful book launch.

24:01 Immediate incentives key for selling books online.

27:04 Book about getting published, being your own advocate.

31:10 Seek unique, reader-facing content for standing out.

35:25 Recommend "Buy Back Your Time" and time management.

38:43 Explore book publishing with the Author Entrepreneurs Lab.

Keywords:

email list for book launch, book marketing strategies, pre-order incentives, frustrations in publishing industry, eliminating gatekeeping for authors, pitching a book, reader perspective for book writers, practical value in business books, traditional publishing vs self-publishing, importance of book distribution, evolution of book projects, writing mindset, vulnerability in book writing, perennial bestsellers, streamlining business processes, delegation for business owners, time auditing, right amount of people in business, self-promotion challenges, understanding traditional publishing, pivoting in publishing process, personal stories in books, end reader value, standing out in the book market, author website and social media, seeking expert help for authors, timing for writing a book, agent and editor interest, time management for entrepreneurs, entrepreneur book writing benefits, Lucinda Halpern literary agent

Resources Mentioned:

Company of One by Paul Jarvis

Free Time by Jenny Blake
Buy Back Your Time by Dan Martell
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Lucinda Halpern is a literary agent with over 15 years experience, and the founder of Lucinda Literary, based in New York. Prior to founding her agency, she worked in the Publicity division of HarperCollins, where she assisted on the media campaign for Freakonomics among other New York Times bestsellers. She later worked as a marketing consultant for Gretchen Rubin (The Happiness Project), before launching her career as an agent. She has worked with all major publishers, including Penguin Random House, Simon & Schuster, Macmillan, Hachette, and Scholastic, and currently represents New York Times and internationally best-selling authors in the categories of business, personal growth, psychology, narrative nonfiction, and upmarket fiction. Her classes and coaching programs have been taught to hundreds of writers worldwide, and became the inspiration for Get Signed: Find an Agent, Land a Book Deal, and Become a Published Author (Hay House/Penguin Random House; February 2024). Learn more at getsignedbook.com or lucindaliterary.com and follow Lucinda Halpern on Instagram and Twitter.

Free gift for the listeners!

GET SIGNED Free Book Bonuses Link: https://www.getsignedbook.com/bonuses/

Instagram: @ lucindaliterary and/or @ lucindahalpern

Twitter: @ lucindaliterary and/or @ LucindaBlu

Facebook: Lucinda Literary

LinkedIn: Lucinda Literary and/or Lucinda Halpern
#GetSignedBook

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/14viB3W7vHgKMckjbse3Z1gByzXNKarW22Y92eE_DPAw/edit?usp=sharing

Join me in this episode as we dig deeper into how you can achieve your NaNoWriMo goal. Get insights on building and nurturing your writing consistency and habits. With the right mindset and tools, you can get more done within a month than you can ever imagine. Sound interesting? 

Tune in!

Full shownotes and raw transcript can be found here.

Your book is a tool to help you grow. If you don’t leverage it, it will not do anything for your business. Learn how to get reviews and use them to take your business to the next level!

Tune in!

Head to the show notes for key highlights, full show notes and the raw transcript.

Book writing and publishing is always a coveted achievement by any author. However, a good book that serves its intended purpose has great untold stories of dedication, sacrifice, and commitment behind the scenes. Amanda, a return guest in the show, talks about her book-writing journey and whether the book serves the original goal intended.

Full show notes can be found here.

Join me in the first episode in the series, From Prep To Print, a series of micro-episodes all about the four stages of the author entrepreneur journey. In this episode, I break down the ‘commit and prep’ stage to give you insight into what happens in this phase and how you can set yourself up for success. You don’t have to see the whole staircase when you are writing a book. You just need to see the next step or two in front of you to set up the rest of the stages.  

Visit the show notes for the RAW transcript and links mentioned.

Welcome to Episode 139 of the Write Publish Market podcast! In today's episode, we have a special guest, Jessie Cunniffe, a professional blurb writer and book blurb coach. Jessie is here to guide us through the world of book blurbs. Jodi and Jessie start with Book Blurb 101, covering what exactly a book blurb is and the different meanings it can have. Jessie then walks us through a proven formula for crafting effective book blurbs, including the essential elements and tips for hooking readers. She also shares how to revise and experiment with your blurb to maximize its impact. And, as always, we wrap up with a reading recommendation from Jessie. Stay tuned for an informative and inspiring episode that will help you master the art of book blurbs to boost your book's visibility and sales. Let's dive in!

The full episode raw transcript can be found here.

Time Stamps:

00:00:05: Introduction to the Write Publish Market podcast and the host, Jodi Brandon

00:00:39: Introduction of guest, Jessie Cunniffe, a professional blurb writer and book blurb coach

00:01:28: Discussion on book blurbs and their different meanings in the publishing world

00:03:26: Explanation of the essential elements of a book blurb and the importance of a good hook

00:04:48: Overview of the paragraph sections in a nonfiction blurb: setup, qualifier, and bullet points

00:09:28: Importance of using bullet points to highlight the main benefits of the book

00:11:59: Summing up the blurb with a strong concluding sentence and a call to action

00:13:32: Using the same copy on Amazon and the back cover of the book

00:14:28: Utilizing the blurb in other marketing materials and platforms

00:16:30: The possibility of revising the blurb based on sales performance and changing trends

00:18:29: Importance of testing and experimentation with the blurb for better results

00:21:27: Details on the discount code provided by Jessie for her services

00:23:35: Appreciation for the clever names of Jessie's services and her quick delivery of "book blurb"

00:24:47: Book recommendation

00:25:59: Conclusion and gratitude for listening to the podcast

Keywords:

Jessie Cunniffe, Jodi Brandon, Publish Market podcast, entrepreneur, book, business, writing, publishing, marketing, author community, blurb writer, book blurb coach, Sydney, Australia, indie author, blurb writing, custom blurb services, Book Blurb Magic, Spicy Blurb Playbook, journaling, ocean pools, guitar, arts pages, highly respected newspaper, book description, book endorsement, traditional publishing, sales copy, Amazon, book publishing industry, fiction, nonfiction, hook, setup, qualifier, bullet points, call to action, marketing copy, testing, experimentation, business owners writing books, entrepreneurs writing books

Resources Mentioned:

AnatomyofABookBlurb.com: Jessie's free cheat sheet for book blurbs (link below)

A Moveable Feast by Ernest Hemingway

How I Found Freedom in an Unfree World by Harry Browne

About Our Guest:

Jessie Cunniffe is a professional blurb writer and book blurb coach from Sydney, Australia. A passionate advocate of the indie author community, Jessie has dedicated herself to taking the pain out of blurb-writing with her custom blurb services and two signature courses: Book Blurb Magic and The Spicy Blurb Playbook. When she’s not writing or dreaming up the next BBM product, Jessie can be found journaling, exploring new ocean pools, and playing her guitar. She has been a contributor to the arts pages of one of Australia’s most highly respected newspapers for the past decade. On the occasion that Jessie manages to snatch some reading time, she’s probably buried in P. G. Wodehouse or Agatha Christie.

Website: www.bookblurbmagic.com 

Instagram: @bookblurbmagic

Facebook: https://www.facebook.com/bookblurbmagic

FREE blurb cheatsheet: anatomyofabookblurb.com

Jessie’s Services:

Custom Book Blurb Service

1:1 Blurb Audit
CODE FOR 10% OFF: JODI

Today we’re celebrating 100 episodes of the podcast!! Jodi is recapping how the podcast started, sharing her favorite type of episodes, and walking down memory lane. Let us know which episode is your favorite!!

Join Jodi wherever you listen to podcasts (and leave her a review as a celebration ~ from her team).

Download the full transcript here. 

Join me in this episode as we dig into four of the most common Artificial intelligence (AI) questions from a Q&A section I run on Instagram and LinkedIn. Listen and learn more about AI and book writing, traditional book publishers and AI, the difference between AI-generated and AI-assisted and how you can leverage AI as a helping tool in your writing journey. 

Tune in!

Full shownotes and RAW transcript can be found here.

Jodi chats with Jessica Rasdall all about how to use your book in partnership with your goals to become a speaker. But before you get to that point Jessica suggests asking these questions about your book, especially if it’s a more personal book:

1. Who is this book for?

2. Who do I want to speak to?

3. How does that fit into my business?

And Jessica believes that if those are not all in alignment, then they probably they don't have to go together - your personal story and your business, and that’s okay!

They also talk about by already having a book, you’ve got a leg up on getting speaking gigs. Jessica shares tons of tips on applying to be a speaker, navigating speaker budgets, gifting your book to the audience, knowing your audience and so much more. If you’re wanting to start speaking and get your story out there, this is an episode you don’t want to miss!

Meet our guest and download the full transcript here. 

As entrepreneurs, we love to be in control, which keeps us in business. However, when it comes to book writing, the journey can be lonely, difficult, and uncomfortable when we don't have the know-how. The fact that we have to ask for help writing our book can make us nervous and ultimately withdraw from the process or take more time than intended. Writing a book is an experience that should be enjoyed, not dreaded. We have to step back from the process and realize that writing a book is a journey. One that doesn't always go as planned and requires support to bring to fruition. 

Join the conversation with Nicole Lance as she shares her book-writing journey and how being intentional, asking for help, and walking with like-minded people can help you feel more empowered in the process.

Full show notes, links mentioned, and our guest bio can all be found here!

Episode 146
The 4Cs of Consistent Writing

In episode 146, host Jodi Brandon welcomes YA author and life coach Isabel Sterling to explore the four Cs of consistent writing (create a realistic writing plan, commit to believing your plan is good enough, cultivate excitement for your writing session, and celebrate every single win), providing listeners with a blueprint for establishing and maintaining a realistic and rewarding writing routine. They delve into adjusting writing plans to fit personal circumstances, overcoming creative blocks, and the psychological benefits of celebrating small victories.

Time Stamps:

00:00 Consistent writing schedule varies for different people.

04:09 Many people procrastinate despite making elaborate plans.

09:26 Planning time wisely is key for productivity.

13:07 Identify creative blocks to improve your writing.

15:40 Develop a writing routine for efficient book writing.

19:43 Teach brain by appealing to its motivators.

22:38 Track and celebrate progress in writing sessions.

24:54 Tracking data reveals realistic writing time expectations.

29:12 Join Author-Entrepreneurs Lab mentorship program for book publishing support.

Keywords:

Jodi Brandon, Isabel Sterling, publishing process, author burnout, writing consistency, realistic writing plan, writing schedule, non-negotiable commitments, benefits of reading YA, book writing mentorship, writing time comparison, writing mindset, productive writing increments, setting writing goals, emotional impact on writing, overcoming writing insecurities, creative process obstacles, creative blocks, self-kindness in writing, journaling for writers, tangible writing goals, celebrating writing milestones, rewiring brain for writing, tracking writing progress, four C's of consistent writing, Ready Set Write challenge, book writing for business owners, business owners writing books, CEOs writing books, entrepreneurs writing books, book writing for entrepreneurs, book writing for CEOs

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB
The Luminaries by Susan Dennard
The Hunting Moon

About Our Guest:

Isabel Sterling is a master coach, foster mom, and author of These Witches Don’t Burn, This Coven Won’t Break, and The Coldest Touch. She lives with her spouse, foster kiddo, and fur-babies in Central New York, where the winters are frigid, the summers are too hot, and autumn is perfect.

www.IsabelSterling.com

www.instagram.com/isa_sterling

www.IsabelSterling.com/courses (this has my Write Consistently course, which teaches the 4 Cs in more detail)

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1HV2kYcrSeRU-AymsYPDP3JJ9njqA9kUFPBFVy-dBPWY/edit?usp=sharing

Was 2021 going to be the year of the book for you? Maybe you started and moved forward with your book, but you haven’t quite finished it. In this episode of the Write.Publish.Market. Podcast, Jodi is sharing her 4 tips for recommitting to your book for 2022 so you can get it off your to-do list and into the world! Here are the four tips Jodi is diving into in this episode.

1. Re-examine your why.

2. Recommit with a new plan

3. Recommit to treating your book project like a job for the short term.

4. Find accountability

Find the full transcript here. 

We also mentioned: Season 4, Episode 14

In this episode, Tracy Crump shares her book-writing journey and how to use your book in your business and establish yourself as an authority in a creative way that only you can. Your book is a potent tool for enhancing your brand presence and expanding your reach.

Full show notes and raw transcript found here.

In this episode, Jodi, with guests Ginny Krauss and Elli Runkles of Supported CEO, explore the concept of capacity for business owners, particularly when it comes to book writing. Jodi, Ginny, and Elli discuss what it really means to manage your time, energy, and headspace while running a business. Ginny and Elli get real about bouncing back from burnout and share how to tell if you're taking on too much (and what to do about it).

Time Stamps:
00:00 Closed businesses, discovered selves, now helping others
05:29 No time doesn't just mean lack of time
07:32 Entrepreneurship led to burnout, balance is crucial
11:59 Balancing work life and personal priorities
14:11 Prioritize tasks, identify energy drains, and re-evaluate
18:14 Recommend prioritizing and organizing tasks intentionally
19:44 Review obligations, adjust expectations, make space intentionally
25:25 Rest, recharge, and prioritize self-care in small moments
29:25 Reevaluating priorities and facing fear for growth
31:14 Normalize conversation about support for writing projects
34:50 Book for entrepreneurs and creatives, with exercises

36:56 Discover more on book publishing - join!

Keywords:
podcast, entrepreneurs, burnout, Supported CEO, Ginny Krauss, Elli Runkles, capacity planning, energy levels, support systems, brain dump, acknowledgment sections, personal well-being, business goals, "Maybe You Should Talk to Someone", Lori Gottlieb, "You the Story", Ruta Sepetys, mentorship, Author Entrepreneurs Lab, societal pressure, rest, intentional tasks, self-trust, personal stories, writing routine, ready, set, write challenge, making space, obligations, creative support, increasing capacity

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
Maybe You Should Talk to Someone by Lori Gottlieb
You: The Story by Ruda Sepetys

About Our Guests:

Ginny Krauss & Elli Runkles are marketers turned alignment coaches and Co-Founders of Supported CEO. Their mission is to help busy entrepreneurs thrive in both life and business without burning out, by becoming more supported versions of themselves. Ginny & Elli have 15+ years of entrepreneurial experience both having previous businesses prior to coming together to co-found Supported CEO in 2023. They are both Americans who have had the unique experience of living abroad for over a decade, Ginny lives in Germany and Elli lives in Portugal. They also are the hosts of the Supported CEO podcast!

Learn how to 2x your capacity with our 20 minute free training: www.supportedceo.com/capacity

Listen to the Supported CEO podcast: https://podcasts.apple.com/gb/podcast/supported-ceo-podcast/id1696108460

Connect with us on Instagram: www.instagram.com/supported_ceo 

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1VCEDj0AXgFuch7EYjW8xsfdx79zaF3kfVTzy0U36JfM/edit?usp=sharing

On this episode of the Write.Publish.Market podcast Jodi is sharing with you a few questions you need to ask when planning your book writing process. You’ll need different types of people to join your team to get your book out there into the world, and since you’ll be working closely with them, you want to make sure you’ve got the right people on your team! Here are the questions you need to be asking:

1. What is the process like to work with you?

2. What is the cost investment to work with you?

3. Can you provide a sample of work you’ve worked on previously?

4. Have you worked on a book in my niche?

5. What style guide do you use?

Jodi walks you through each of these questions and some smaller points to help you pick the right members for your book editing team.

Head to the shownotes for the full transcripts and other resources!

Time Stamps:

00:00 Embracing your own voice, overcoming self-consciousness.

06:13 Writing style, narration, and marketing your book.

08:09 Authors should narrate their own books for interpretation.

12:02 Essential factors for effective audiobook narration.

14:19 Need to stop rushing, remove guesswork. Appreciate it.

17:02 Include program info, stay in your lane.

20:41 Differentiate marketing strategies for book distribution wisely.

23:43 Personalized coaching brings out the best narration.

27:11 Including audiobooks allows for more inclusive learning.

29:56 Compelling story, author can be a narrator.

Keywords:

write publish market podcast, Robert Lane, audio post-editing, audiobooks production, revenue for book formats, consuming audiobooks, audiobook narration, nonfiction authors, Your Book Your Voice, publishing on Audible, author brand, mindset exercises, hiring professional narrators, AI narration, audio file uploading service, book sales on Amazon, audiobook distribution strategy, recording quality, brand identity, human voice narration, technical narration aspects, equipment setup guidance, editing services for audiobooks

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Robert A. Lane is an Audiobook Coach & Producer as well as an inspirational speaker. He spent 30+ years working in the entertainment industry in various facets including on & off camera, post production and corporate management. Fourteen of those years were spent at 20th Century Fox, working on the studio lot in L.A. as their Feature Project Manager. He also has over 20 years of experience as a re-recording mixer, sound designer and music composer for many films, tv shows and industrial videos. 

After leaving the entertainment world in 2020, Robert founded Robert Lane Coaching and created the “Your Book Your Voice” audiobook coaching program, which helps published nonfiction authors record, narrate and publish their audiobook on Audible, Amazon & Apple Books in six-weeks. 

Robert is also a best-selling author with his book “Lights Action You!” as well as an award-winning filmmaker. He resides in Sedona, Arizona.

Website - https://www.robertlanecoaching.com

Instagram - https://www.instagram.com/robertlanecoaching

YouTube - https://bit.ly/RobertLaneCoachingYouTube

Your Book Your Voice Podcast (live) - https://bit.ly/yourbookyourvoicepodcast

LinkedIn - https://www.linkedin.com/in/robert-a-lane

Facebook - https://www.facebook.com/robertlanecoaching

“Lights, Action, YOU!” (Book on Amazon) - https://amzn.to/3Ly833t

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1LGxAHe9kRjV7elEf6Rtbd48HEABRwebV0zhMCrSafos/edit?usp=sharing

In this episode, Jodi talks sales with Renee Hribar. They discuss strategies for entrepreneurs looking to write and market their own books. Drawing from her extensive experience in sales and coaching, Renee shares invaluable insights on tailoring sales processes, maintaining a positive mindset, fostering genuine relationships, and the importance of simplicity in business practices. Renee also offers practical advice on follow-up methods and finding comfortable sales approaches. 

Time Stamps:

00:00 Podcast for entrepreneurs on writing and publishing.

03:42 Navigating expertise delivery and emotional aspects concurrently.

06:55 Connecting through email, LinkedIn, and personal interactions.

11:22 Requiring key skills, categorizing relationships, building community.

13:27 Casual and welcoming way makes people comfortable.

17:29 Easily create group chats across social platforms.

22:00 Continuously ask questions to engage and connect.

25:00 Offering free chapter to promote book sales.

28:50 Experienced book publisher, writer, and lawyer's success.

32:22 Author leverages book to connect with earners.

35:00 Listen to today's episode, join the lab

Keywords:

entrepreneurs, writing a book, business growth, Jodi Brandon, book publishing industry, entrepreneur experiences, publishing books, marketing books, Renee Hribar, sales professional, women entrepreneurs, sales and marketing, sales mindset, streamlined sales process, potential clients, sales connectors, sales collaborators, asking questions in sales, simple business practices, Barbara Stani, Secrets of Six Figure Earners, six-figure earners, connecting with clients, Facebook group, Author Entrepreneurs Lab, open loops in sales, sales follow-up methods, automated emails, conversational sales, relationship building in sales, marketing books strategy

Resources Mentioned:

Secrets of Six Figure Earners by Barbara Stani
Entrepreneurial Connections Movement (Renee’s Facebook community): https://www.facebook.com/groups/485712388288047
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Renee Hribar has been a sales professional since 1994 in New York. Making her first million before she was 25 years old, she has gone on to sell millions of dollars in products and services and train thousands to sell for the first time. She is known in her industry as a fun, energetic sales coach who leads with heart. A TEDx speaker who offers training sessions at global conferences, on-demand courses and virtual workshops, she skillfully breaks down her decades of sales expertise. With her one-of-a-kind "laugh & learn" teaching style, you will certainly gain a new view of the "softer side of sales".

My best advice - no matter what your business sells is to grab my quick and easy FREE sales mini-course: https://www.reneehribar.co/training

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1rXBXfeh8XrR58TTc7gwnWhrGdOO71HufqO0DgyeVbaw/edit?usp=sharing

Join me in the second episode in the series, From Prep To Print, a series of micro-episodes all about the four stages of the author entrepreneur journey. In this episode, I break down the ‘Draft and Revise’ stage to give you insight into what happens in this phase and how you can set yourself up for success. ‘Drafting and revising’ demands more focus, and when done right, it makes the process easier for you, financially advantageous and sets you up for the next phase.

Visit the full shownotes to download RAW transcript and links.

Jodi is sharing her secret weapon for your book writing and production toolbox: a heading hierarchy. This is a document that ideally you create during the writing process, and you can even use your brain dump and working table of contents exercise. If you’re way past those stages, don’t worry, Jodi walks you through how you can still create a heading hierarchy.

Having a heading hierarchy is something that you need to do not just for yourself, but for others involved in your book creation process - your editor, designer, proofreader and even the actual reader in the long term. It's a document that basically lays out the structure of the book without the nitty-gritty text. As you shepherd your book through editing, design, and format, through to publishing, it's going to make the process so much smoother if you have this document ready to go and for others to use. 

Basically, the purpose of this document is what makes it so magical, because it gets everyone on your book team on the same page. The goal — the purpose — of this document is to ensure that your book is read and consumed in the way that you are intending as the author, because you're obviously not going to be there every time someone's reading the book.

Head to the full show notes for the transcript. 

We are finally winding down the year and if you’re like Jodi, you may be reviewing what goals you did and didn’t complete this year and looking towards goals for 2022. Jodi’s calendar is booking up with Book Brainstorming sessions because people are putting “write a book” on their 2022 goal list. However, a lot of the time “write a book” moves from year to year so in this episode of Write.Publish.Market, Jodi is sharing the following three tips to ensure that you can make it happen in the coming year for you:

Tip #1: prepare well.

Tip #2: building out your calendar.

Tip #3: plan for the long term.

Listen in below or wherever you listen to podcast as Jodi expounds on these three tips!

Visit the Show Notes to download your Brain Dump freebie today!

Download the full transcript here.

Book a Brainstorming Session with Jodi.

In this episode, Jodi is joined by guest Brit Bozik, a content specialist, to explore the powerful world of content repurposing. They discuss the misconceptions around content creation and repurposing, and how to effectively reach and engage your audience. Brit shares her repurposing formula and practical tips for turning one piece of content into multiple touch points across different platforms. Jodi and Brit delve into how book authors can leverage content repurposing to amplify their book's message and engage with their audience. The episode ends with a reading recommendation, providing valuable insights into content repurposing and engaging book marketing strategies.

Time Stamps:
00:00 Introducing Brit Bozick: expert in content repurposing.

05:24 Content repurposing maximizes reach, engagement, and consistency.

09:30 Content strategy involves creation, audience, and repurposing.

11:02 Repurposing formula: break, themes, content types, socials.

16:05 Business owners have an advantage writing books.

16:52 YouTube blooper video still resonates with fans.

22:07 Subscribe to author entrepreneurs lab for more

Keywords:
Brit Bozik, Jodi Brandon, book publishing, entrepreneur, business, writing, publishing, marketing, content specialist, podcasters, speakers, authors, coaches, content creation, content repurposing, strategy, creativity, design, authority, niche, business growth, social media, engagement, messaging, brand messaging, book authors, content strategy, value, promotion, social content, book recommendation, Taylor Jenkins Reid, one true love, business owners writing books, entrepreneurs writing books

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Content Repurposing Formula: https://thatcreativegirl.myflodesk.com/repurpose-formula

Venn diagram graphic: https://drive.google.com/file/d/1TW7eCcehTCj1Oamgo1IbFgUiSMphrKU9/view?usp=drive_link

About Our Guest:

Brit Bozik, a content specialist supporting podcasters, speakers, authors and coaches who feel stuck and overwhelmed with content creation. Unlike traditional content managers, my expertise lies in repurposing your existing content to amplify your message, strengthen your leadership, and elevate your online brand.

With my Content Power Up signature offer and Repurposing Formula, I combine strategy, creativity, and design to help you establish authority within your niche and accelerate your business growth.

https://www.thatcreativegirl.com/ig-links/

https://www.instagram.com/thatcreativegirl.brit

Freebie - https://thatcreativegirl.myflodesk.com/repurpose-formula

LINK TO FULL RAW EPISODE TRANSCRIPT:
https://docs.google.com/document/d/1REtuo5QXZUHzUZgYUjAutj-nKMxNZS-8-nRaNuBOU6U/edit?usp=drive_link

Dr. Jen O’Ryan is Jodi’s guest for this episode of the Write.Publish.Market Podcast. Dr. Jen is a Diversity, Inclusion and Equity strategist and that is the topic of this episode. She also wrote her book to be an addition to her business, so she’s a perfect guest for our podcast.

Jodi and Dr. Jen walk through how diversity is viewed generationally and how this can impact your readers. Knowing your target audience will help determine how you address it in your books. A few key things that Dr. Jen points out are:

1. “Make sure everyone is on the same playing field”

2. “Have somebody else who doesn't have the same life experience or who doesn't look like you read your book, and give feedback.”

3. “It's not about political correctness. . . It's about being respectful and opening it up to a larger body of people who'll be able to consume your story and relate to it and benefit from it.”

She relates these to not only your writing work, but inside your business and even personal life. Jodi and Dr. Jen talk about remembering to focus on the fact that everyone is a human and ways to make it easier to include everyone in your work.

Meet Dr. Ryan and download the full transcript here.

In this episode, host Jodi Brandon takes us through the importance of seeing your book as an investment in your business, not just a creative endeavor or a bucket list item. She emphasizes the significant time and financial investment required for self-publishing or hybrid publishing and the need to consider both tangible and intangible ways to earn back that investment. Jodi also discusses the myths around traditional book publishing deals and the importance of defining your metric for success and aligning your goals with your book's role in your business. Tune in to gain valuable insights into treating your book as an investment and positioning it to best serve your business.

Time Stamps:

00:00 Podcast for entrepreneurs: writing, publishing, marketing books.

03:44 Establish writing routine to enhance productivity. Visit jodybrandeneeditorial.com/readyset.

07:13 Podcast episode gratitude and author entrepreneurs Lab

Keywords:

book publishing, entrepreneur, writing, business growth, investment, creative endeavor, bucket list, self-publishing, hybrid publishing, service providers, editing, royalties, advance, traditional publishing, marketing plan, bestseller, vanity metrics, readers, courses, coaching, masterminds, tools, programs, mentorship, membership, author entrepreneurs Lab, education, resources, co-writing, book world, business owners writing books, entrepreneurs writing books, CEOs writing books, book writing for entrepreneurs, book writing for business owners, book writing for CEOs

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1izTQKrr2mjhr9ppOhYc3wxBEBHFlWWZnXwIjKgZjZ2Q/edit?usp=sharing

As an author, the power of publicity can make or break your book. With the right public relations strategy in place, you can get your book in front of thousands of potential readers. The same holds true for businesses. The right PR plan can help you build a reputation and increase visibility to open up new opportunities and growth. Publicity is a powerful tool that can take authors and businesses to new heights when used effectively. Join this conversation and learn more with our publicity expert, Christine Lenkowski.

Meet our guest, find the key points and links mentioned, and download the raw transcript at the full show notes.

Writing a book can be daunting, but with proper planning, you can get through it and complete your book in the best possible way. To help you organize your ideas, there are two popular book-planning approaches: Plotters and Pantsers. Both have their own advantages and disadvantages, but they can be used effectively to plan a successful book-writing process.

No matter the approach you choose, having a plan and accountability for your book writing is essential for successful completion. Both Plotters and Pantsers offer different benefits and can be used together depending on your needs as an author.

Full show notes and key points found here.

In this episode, Jodi welcomes book marketing consultant and author coach Aryn Van Dyke. Aryn shares her extensive experience from working at HarperCollins to founding Book Rockstar in 2019. Together, they delve into the importance of book messaging for nonfiction authors, breaking it down into four key elements: what, who, why, and how. Aryn offers actionable insights and real-world examples for how business owners writing books can create compelling messaging that connects with their target audience, ensuring their book stands out. Tune in for invaluable tips on positioning your book effectively in the marketplace and transforming your marketing strategy.

Time Stamps:

00:00 "Write, publish, market podcast for entrepreneur authors."

04:54 Authors should communicate book content effectively.

09:12 Consider reader's demographics and felt needs. Connect.

12:32 Understanding the author's motivation for writing.

15:53 Crafting impactful messaging to meet readers' needs.

19:38 Sharing method for achieving success in life.

21:05 Plan, create, and repurpose content for promotion.

26:07 Memoir written with a fiction-like narrative.

27:33 Grateful for listening, check out author mentorship.

Keywords:

book publishing, book marketing, entrepreneurs writing a book, book marketing consultant, author coach, nonfiction genres, book marketing strategy, book messaging, target reader, reader avatar, social media marketing, email marketing, book description, book launches, independent authors, personal stories, publishing industry, HarperCollins, Book Rockstar, reader connection, emotional connection, book promotion, Amazon a plus content, business book, book positioning, content creation, writing tips, memoir writing, marketing myths, book recommendations

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Win When They Say You Won’t by Daphne Jones

The Cormoran Strike Series by J.K. Rowling (writing under the pseudonym Robert Galbraith)

A Court of Thorn and Roses series by Sarah J. Maas

Donald Miller’s books

Lisa Turkhurst’s books

About Our Guest:

Aryn Van Dyke is a book marketing consultant and author coach. She has worked on hundreds of book launches, including multiple New York Times bestsellers, spanning across multiple nonfiction genres. After getting her start at HarperCollins, Aryn founded Book Rockstar in 2019 to make book marketing strategy more accessible to all authors.

www.bookrockstar.com

instagram.com/thebookmarketer

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/191kuUdCkjKVn9p_bvK4RQzDwOQ-g8OY1zKYhqGpmKXE/edit?usp=sharing

In Episode 155, host Jodi Brandon chats with guest Angel Myers, a licensed marriage and family therapist and seasoned author. They delve into Angel's journey of writing her book, Every Day I Do: How to Rewrite Your Vows After an Affair, discussing the inspirations behind it and the challenges she faced, including her initial hesitancy about entering the publishing world. The conversation also explores how Angel uses her book in her professional practice and her unexpected passion for writing fiction, revealing her ongoing projects and future aspirations in romance writing.

Time Stamps:

00:00 Angel Myers: Therapist, author, trainer, and parent.

03:30 Author considers writing a book to help clients.

08:39 Readers found relatability in following one couple.

11:46 Resource for families and couples in various settings.

15:19 Delegate to experts, utilize editing software early. Period.

18:34 Self-help book by entertainment journalist is inspiring.

21:16 Join my mentorship membership for book publishers.

Keywords:

book publishing, entrepreneur, writing a book, marriage therapy, podcast, self-help books, relationship advice, affair recovery, fiction writing, book marketing, author experience, writing process, editing a book, book launch, reader feedback, therapy practices, romance fiction, relationship counseling, publishing strategies, business growth, editorial advice, market research, storytelling, creative writing, educational resources, couple therapy, authorship, book sales, personal development, audience engagement

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Dear Alpha Female: How to Attract the Love You Deserve by Crystal Jordan

About Our Guest:

Angel Myers is a Licensed Marriage and Family Therapist with over 15 years experience in behavioral health care with a record of service excellence in helping numerous couples resolve the areas of distress in their marriage and relationship. She is the author of Everyday I Do: How to Rewrite Your Vows after an Affair, which is an affair recovery book with an accompanying journal and also lead trainer for the Every Day I Do program serving other practices and organizations which help couples. She's also a fiction writer currently working on a romance/ women's fiction called The Wedding Therapist due in early Spring. Where she's not writing and training she is behind the scenes parenting her two beloved children 16 and 14 Vivian and Uriah. Lastly, with the remaining hours of her week she finds any opportunity to engage in self-care with her favorite hobbies including ballroom dancing.

www.everydayido.com

www.angelmarriageandfamily.com

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1gZtXo85-MSaDyBFKzm30neTQgCXQ-A8CHmwkTM8zt9c/edit?usp=sharing

Before we even get started, we have to say…this episode is one you don’t want to miss! Jodi’s guest, Danait, Berghe shares such great information on positioning your self and your book, so grab a notebook and be ready to really dive right in!

Danait has a few questions you need to ask yourself about your book before you work on your messaging. First, What is the purpose of your book? Is it more about your mission or more about helping people achieve very specific results? After you determine your answer to those questions, Danait want you to focus on your audience. She (and Jodi) isn’t a huge fan of an “avatar” for your audience but to ask these questions:

1. What are their values (they should align with yours)?

2. What are their knowledge and skill gaps in regards to what it is that you do?

3. What is their current perspective on the problem that they have?

Once you answer these, you’re ready to start the messaging part of marketing your book! Danait shares so much more in the episode, don't wait to hit play! 

Meet our guest and dowloand the full transcript here.

In this episode of Write Publish Market, host Jodi Brandon busts common myths about book publishing, debunking misconceptions and setting the record straight. From traditional publishing deals to bestseller lists and ghostwriting, listeners gain valuable insights into the reality of the publishing world. With Jodi's expertise and straightforward approach, this episode offers invaluable guidance for entrepreneurs navigating the book publishing journey.

Time Stamps:

00:00 Book sales don't make money for businesses.

05:29 Consider launch timing around relevant awareness months.

09:26 Valuing time and effort, creating without cheating.

10:45 Book publishing podcast, join author entrepreneurs lab.

Keywords:

entrepreneur, writing a book, book publishing, marketing, myths, traditional publishing, book marketing, publicity, media opportunities, author, hybrid publishing, self-publishing, royalty checks, lead generation, speaking fee, book sales, launch timing, book launch, business plan, organization, holiday promo, financial literacy, bestseller lists, vanity metrics, ghostwriter, repurposed content, YouTube transcripts, podcast transcripts, email marketing, path to publication, business owners writing books, CEOs writing books, entrepreneurs writing books, book writing for entrepreneurs, book writing for business owners, book writing for CEOs, Ready Set Write challenge

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1iYvCsOwplIwZtM7hde-Lk5vZhmZl0SIE0qL-Z7v3Tk8/edit?usp=sharing

In this episode of Write Publish Market, host Jodi Brandon is joined by Heidi Yarger, founder of Spitfiregirl, to dive deep into the nuances of book marketing and building a personal brand. They discuss the strategic importance of starting the marketing journey early (ideally six months before a book launch), incorporating an author’s personal stories, and establishing thought leadership to engage the audience effectively. Additionally, they discuss the use of artificial intelligence in enhancing content creation and marketing strategies for authors.

Time Stamps:

00:00 Clients should start planning six months ahead.

05:23 Utilize speaking engagements to support business growth.

06:32 Brand yourself and your book strategically.

11:39 Author discusses editing book framework for more appeal.

14:00 Navigating book promotion requires strategic persistence and resilience.

17:26 Maya finds using chat GPT for quotes smart.

20:21 Use paid GPT for targeted DIY prompts.

25:03 Listen to the podcast and join membership.

Keywords:

artificial intelligence in publishing, content pillars, DIY authors, social media content creation, book marketing strategies, Likable Badass book, Permission to Speak book, book launch strategy, author's writing process, press features, speaking engagements, book promotion ads, complex nonfiction promotion, Write Publish Market Podcast, Heidi Yarger, Spitfire Girl agency, personal brand marketing, nonfiction book marketing, author thought leadership, women authors, social media communication for authors, writing routine challenge, AJ Harper, Write a Must Read book, nonfiction writing, book framework design, engaging social media topics, vulnerability in writing

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

Write a Must Read by AJ Harper

Likeable Badass by Alison Frigale

Permission to Speak by Samara Bay

About Our Guest:

Heidi Yarger is founder & creative director of Spitfiregirl, an award-winning agency for visionaries, leaders and doers ready to take the next step. Using brand strategy and thoughtful design, Heidi & her team help authors go beyond traditional book marketing to help them show up and show out online - creating a personal brand that will serve you before, and long after your book launch.

Website: https://spitfiregirldesign.com

Instagram: https://www.instagram.com/thespitfiregirl

Linkedin: https://www.linkedin.com/in/heidiyarger/

Pinterest: https://www.pinterest.com/thespitfiregirl/

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1IlOBkT4M-TDJzy-Gxhf8vuulzsI4oE9XAAsDBopvsJE/edit?usp=sharing

Writers have high expectations from themselves and sometimes feel like they are not fulfilling them. They may also feel a sudden surge of stress and burnout, which can cause their work to suffer. Coaching is a perfect way to curb that, especially when you’re ready to grow but want to figure out how. A coach is also needed when you’re committed to what’s next and want support in getting there, even when you feel stuck and don’t know how to determine what’s next for you.  If you’re a leader who’s done being stuck in survival mode and know you’re meant for more, this episode with Tarah is for you.

Head to the show notes to meet our guest, find all of the links we mentioned, and show highlights!

From Prep To Print Series 

Part 3: Produce And Publish

Join me in the third episode in the series, From Prep To Print, a series of micro-episodes all about the four stages of the author entrepreneur journey. In this episode, I break down the ‘produce and publish’ stage to give you insight into what happens in this phase and how you can set yourself up for success. ‘Produce and publish’ is a fun time where you get the first copy of your book, and it’s what you have been waiting for all along.

Tune in!

Find the full transcript here.

In this episode, Jodi welcomes business strategist and author Amy Traugh to explore Amy’s book journey with The CEO Method. Amy shares insights on leveraging a launch team, the importance of human connections in marketing, and how her book has bolstered her business credibility. Amy also shares about unexpected tech issues with Amazon and the powerful impact of strategic networking.

Time Stamps:

00:00 Podcast for entrepreneurs on writing and publishing.

04:18 Easy for me, existing content, find support.

08:50 Writing a book adds authority and credibility.

10:13 Preparing for book launch involves backend work.

14:03 Develop a productive writing routine with guidance.

15:44 Tracking states reached through book distribution visually.

19:24 Reaching event hosts for swag provides ROI.

23:08 Expand reach, engage with book launch team.

27:17 Thanks for listening.

Keywords:

client acquisition strategy, vanity metrics, business intent, accountability, book launch team, engagement generation, asking for help, public sharing, Amazon woes, mutually beneficial relationships, business networking, What's In It for Them book, Joe Polish, Write Publish Market podcast, entrepreneur book writing, Amy Traugh, business strategist, CEO method, sales plateau, bestseller book, data-driven decisions, profitable business, Big Idea to Bestseller, Jay Kheper, credibility establishment, warm client introductions, referral power, book launch challenges, marketing tool, lead magnet

Resources Mentioned:

What’s in it for Them? by Joe Polish
Big Idea to Bestseller by Jake Kelfer

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Amy Traugh is a business strategist, author, and the host of the top 2.5% ranked podcast, The Motivated CEO.

She helps service providers, generate the consistent sales they want so that they can create the impact they desire, without sacrificing their two most valuable assets, time and energy through her signature CEO Framework. 

www.amytraugh.com

Grab a FREE copy of The CEO Method: An Entrepreneur's Guide to Business Success at https://amytraugh.com/freebook 

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1HFQV-pw2O42YSrtUQeBVXEy-vMlOou-el1ge5_39WGc/edit?usp=sharing

This episode of the Write.Publish.Market podcast is short but hits on a topic that is crucial for you when writing your book. Jodi wants her listeners to know and note that author-entrepreneurs and professional writers are not the same and those differences are ones you need to be aware of. She’s talking about your

• goals

• your writing schedule / purpose of writing

• your job description

You’ll have to listen in to hear all of the details!

Download the full transcript here

Today Jodi is joined by Latasha Doyle, the virtuoso behind Uncanny Content and Uncanny Unedited. They discuss the world of email marketing, funnels, and how they can effortlessly integrate with the lifecycle of your book.

Latasha is a seasoned copywriter and marketing strategist, and she explains how your book is an extensive marketing tool that works both top and bottom of the funnel. Jodi and Latasha explore how email marketing can substantially increase your odds of conversion, and why owning your email list is paramount in the ever-changing landscape of social media.

Latasha also shares her insights on the evolution of book marketing in the face of an increasingly digital and self-publishing environment, including tapping into book influencer culture, maintaining brand alignment between your business and your author persona, and the critical realization and understanding that your book is a continual part of your product suite.

Time Stamps:

03:18 Use book or chapter to attract customers.

09:02 Leverage networks for effective book promotion.

13:44 Podcast offers writing challenge for productive business owners.

22:40 Leverage book in marketing and advertising effectively.

23:52 Author wants control over time and promotion.

Keywords:

Entrepreneur, Writing a Book, Book Publishing, Podcast, Marketing, Content and Copy Agency, Romance Books, Paranormal Fantasy, Email Marketing, Marketing Strategies, Self-Published Works, Fiction Writers, Book Marketing Partner, Marketing Strategist, Content Marketing, Business Growth, Nonfiction Authors, Book Launch, Speaking Engagements, Consulting, Traditional Publishing, Self-Publishing, Hybrid Publishing, Intellectual Property, Book Tours, Advanced Reader Copies, Social Media, Influencer Marketing, Bookstagram, Book Talk

Resources Mentioned:

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Latasha Doyle owns Uncanny Content, a full-service content and copy agency. She and her team bonded over a love of books — mostly romance and paranormal fantasy — that led them to create a new branch of the business: Uncanny Unedited. Today, Uncanny Unedited serves fiction writers with marketing strategies that help them stand out, sell more of their self-published works, and build a following of rabid fans. 

uncannycontent.co

uncannycontent.co/strategy-intensives

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/14pwZSqf22JHwe46NO4PO-ymPXWqg6AAYU_rBSJ9nQ8A/edit?usp=sharing

On this episode, Jodi Is talking with Erin Ollila about a very important part of your author platform - your author website. They discuss the options of having a designated website or just page for your book and how to make it work best for you and your followers.

They also chat about your SEO. This one seems daunting, but you’re already steps ahead because you have a whole book to use as your basis. Erin and Jodi encourage you to take the words you’ve already written and compare them to what people might be searching for online when looking for a book like yours. Their secret weapon? Amazon! (you’ll have to listen in to learn more).

Erin breaks down how to use your website page as a storefront in comparison to actual storefronts. She talks about your

• SEO vs. Copy

• About Page

• Home Page

• Book Page

• Media Page

She also shares her top 3 tips for creating messaging around the message you have to share.

This episode is so helpful and is a major part of your book launching process, so tune in and don’t skip it!

Meet our guest and download the full transcript here.

Authors who want their work to reach its maximum potential must stay true to their designed vision. This is especially important when people start making suggestions, and there are too many voices in the mix. No matter what happens, an author's vision is key to their writing success. Join this conversation with Kate Rosenow and get some of these authoring nuggets and systems you can employ.

Head to the show notes to meet our guest and find all the links mentioned

From Prep To Print Series 

Part 4: Launch And Market

Join me in the fourth and final episode in the series, From Prep To Print, a series of micro-episodes all about the four stages of the author entrepreneur journey. In this episode, I break down the ‘Launch and market’ stage to give you insight into what happens in this phase and how you can set yourself up for success. ‘Produce and publish’ is a phase where you review the data you have, collect the data you don’t have for your newly launched book, and figure out what your ongoing marketing sustained plan will be.

Tune in!

Find full show notes and the transript here.

Welcome to another “book publishing glossary” micro-episode, author-entrepreneurs. Today we're talking about metadata, which is a term that you have maybe heard before, but maybe not. It's definitely a book publishing industry term. According to Merriam Webster, metadata is defined as a data that provides information about other data. Metadata is hugely, hugely important, because metadata is not only is it telling readers what your book is about — how to classify it — but maybe even more importantly than that, it's telling book buyers and librarians where your book goes in their bookstore or library, which, of course, is important to you, if you plan to sell your book in those places. 

So what do we mean by metadata? What kind of data about data are we talking about? We're talking about things that you know about and care about; we're just calling them by their technical name today. This is going to be a sampling of things that are included in metadata.

1. Title & Subtitle

2. Author’s Name

3. Your Book Description

4. Keywords

5. Format

6. Price of Your Book,

7. ISBN

8. Publish Date

9. Book Category

This is an episode you don’t want to miss. So listen below or wherever you listen to podcasts.

Links Mentioned:

BISAC codes

This episode of the Wrte.Publish.Market. Podcast is here to help you realize you may just have your book almost already written! Jodi talks with Braden Drake about how he got started with his book and it just so happened to be based on blogs and courses he’d already written. They chat about his process for taking that pre-written content and editing it for his book. If you’re looking for inspiration on getting started with your first or next book don’t miss this episode!

Braden also shares some key information on what’s actually in his book (LLCs, DBAs, taxes, and more) that is beneficial for any entrepreneur.

Check out the full show notes for links mentioned and our guest's bio!

In this episode, Jodi explores the role of AI in the book publishing processand notes its utility for research, self-editing, marketing, and more – in other words, during the writing, publishing, and marketing phases – while cautioning against using it to actually write your book. The episode provides practical examples of how business owners can leverage AI tools to enhance their writing efficiency, improve their book structure, and streamline their marketing efforts. Jodi also notes the current copyright limitations regarding AI-generated content.

Time Stamps:

00:00 Use AI for research, not book writing.

04:04 AI helps rephrase, remove jargon for clarity.

07:40 Check out Author Entrepreneurs Lab for support

Keywords:

book publishing, AI in publishing, entrepreneur authors, writing routine, book research, table of contents, book positioning study, self-editing, rephrasing text, removing jargon, sales copy, ad copy, social media planning, social media captions, interview questions, media kit, podcast tour, book blurb, author bio, book description, sales page copy, AI-generated content, copyright protection, writing efficiency, book market analysis, identifying keywords, author entrepreneurs Lab, mentorship membership, co-writing times, book world education

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1y8_Z5fDOv7lxIIucC5-VkL9s21Mw-GxwW8RFTDo0JLM/edit?usp=sharing

Writing is an act of communication, that is, the transmission of a message. If we want our writing to be read by others and understood, we must have clarity. Like any other task, the writing battle is won in mind. You should have a clear picture of your message and audience. A good book will open unimaginable doors without much work to popularize it. You can use it as a marketing funnel, create even more income streams, and achieve freedom and fulfilment in life. Join this conversation with Annie Franceschi and learn these tips.

Head to the show notes for links to all we mentioned, to view the highlights and meet our guest!

On this episode of the Write.Publish.Market Podcast Jodi is chatting with Jenelle Jack about how to use your book content on social media. There’s no point in reinventing the wheel, right? Using the content you’ve already written in creative ways (reels, polls, etc) allows you to talk about your book without trying to straight sell your book. It educates and engages your audience while also giving you feedback on how your topic resonates with your audience, which is a win-win!

One example they talk about is basing each week or month on one chapter of your book, depending on how many chapters and how many times a week you want to post. This is a great way to structure your social media content and tease your book at the same time. Listen to the full episode to hear all of their tips!

Head to the show notes for all the links mentioned and to meet our guest!

Do you have a rough draft of your dream book but are unsure about the steps to turn it into a published masterpiece? Don't worry! Graphic designer Susi Clark is here to help. Susi has all the tips you need, from choosing the right book cover dimensions and colours to finding the perfect font. Join us as we discuss the journey of designing your book, from its early stages to becoming a bestseller. 

Tune in!

Meet our guest and view full shownotes here. 

In this episode, Mariah Magazine shares her proven and market-tested strategies that you can implement today in your book landing pages to get you found on Google. Her strategies are simple. Tune in and head to the show notes learn more.

In this episode, Jodi talks about the inevitability of errors in published books, discussing why even meticulously edited and proofread books are not immune to typos and mistakes, and highlighting a 95% “acceptable” error rate in the publishing industry. The episode explains the roles of human and AI editors, the importance of multiple editing passes, and the potential pitfalls that sometimes come during the self-publishing process. Jodi emphasizes the significance of building time for self-editing and revisions into the production schedule and offers insights on different editorial styles and their impact on the final book.

Time Stamps:

00:00 Rushed drafts contain more errors, require revisions.

04:42 Join "Ready Set Write" challenge to improve productivity.

10:07 Book creation is difficult; join my mentorship program.

Keywords:

book publishing, entrepreneurs, book writing, traditional publishing, self-publishing, hybrid publishing, typo, copy editing, proofreading, human error, editing process, manuscript, editing test, production schedule, self-editing, revision, Microsoft Word, Google Docs, track changes, suggested edits, typesetter, Amazon, IngramSpark, Lulu, unrealistic schedule, style guides, Chicago Manual of Style, AP style, grammar mechanics, casual language, clarity of message, book team

Resources Mentioned:

Write Publish Market episode 156: http://www.jodibrandoneditorial.com/write-publish-market-podcast/156

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1Zy4fZYPC5CedUXcBdPm01eWZWoN5vXK9ZStS3w2CPSM/edit?usp=sharing

On this episode, Jodi is chatting with Sonia Awan all about book publicity! The quick and easy breakdown is that marketing is where you’re telling people about yourself and your book, whereas publicity is when other people are talking about it. Sonia shares some tips on how to use your marketing as the basis of content that can be shared as PR. Here are 3 ways Sonia says you can start with your marketing that will lead to PR:

1. Build your online persona / brand

2. Connect to people in your industry, to give them something and get a review back

3. Podcast Tours

They also chat about media training and how that adds value to your brand and reputation. Sonia works with her clients on making sure they’re not only talking about their book or product, but also sharing their story and putting their best face forward.

Head to the Show Notes to meet our guest and download the full transcript!

When it comes to our books, we are often in a state of perpetual chaos. We have to juggle our time between writing, editing, and promoting our books. When we get too busy, we easily lose motivation and feel overwhelmed. It can be difficult to find the time and energy to write on a regular basis. And this is all just the book part of our business lives. We’re still running our business and living our life while trying to write, publish, and market our book. Hiring a virtual assistant can be a game changer for your productivity and success. A virtual assistant can help you manage your workload, save time, and make more money. Join this conversation with Lorna Bailey and learn the best practices when hiring a VA for your business and writing journey.

Head to the show notes to meet our guests, grab the RAW transcript and find all the links mentioned!

As a writer, it is always important to leverage your community. This means connecting with like-minded people and working together to make something happen. In this episode with Kimberly, we explore how authors can harness the power of their community as a resource for ideas and content. Being an author, do not let your business process swallow you. Share it with others and collaborate. Leverage your community, ask many questions, and keep building that network. The communities include book designers, editors, publishers, distributors, etc.

Meet our guests and find links to resources mentioned here!

In this episode, Jodi interviews Chantelle Andercastle about her book journey. Chantelle shares her insights on making aligned decisions and the importance of hiring out tasks outside of one's expertise. Jodi and Chantelle discuss Chantelle’s unique approach to creating a print-only, visually engaging book series intended to serve as a practical “business binder” for entrepreneurs. They also discuss the benefits of handwriting notes for deeper cognitive engagement and provide tips for navigating the self-publishing process, particularly noting the value of clear documentation and thoughtful design.

Time Stamps:

00:00 Podcast for entrepreneurs on writing, publishing, marketing books.

03:19 Going deeper led me to write book.

08:40 Series of books create a comprehensive business binder.

12:32 Balancing visual creativity with informative content creation.

14:07 Visuals engage differently; aesthetics motivate writing.

17:44 Self-publishing struggles without adequate support and budget.

22:25 Book aids in business calls, enhancing strategy discussions.

25:40 Offer simplified services, not whole design packages.

27:02 Align decisions with your values, despite popularity.

29:36 Recursiveness in business improves through clear documentation.

33:15 Book on brain memory processes, slightly complex.

Keywords:

Hiring out non-strength tasks, Aligned decision-making, Print-only book, Business binder, Decision overwhelm, ISBN publishing logistics, Handwriting vs. typing, Business strategy documentation, Visual book design, Engaging educational content, One-on-one reader interaction, Book series for business owners, Personal values in business, Brand voice development, Time boxing techniques, Memory improvement books, Reading habits, Book review importance, Self-publishing challenges, Traditional vs. self-publishing, Productivity in writing, Author Entrepreneurs Lab membership, Interactive learning, Practical business strategies, Publishing logistics support, Coffee table book design, Marketing self-published books, Personal writing process, Physically interactive books, Business content creation

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

The Artist's Way by Julia Cameron
Freaks Gleeks of Dawson Creek
In the Palaces of Memory
Time Boxing by Mark Zao Sanders
Margo's Got Money Troubles by Ruby Thorpe

About Our Guest:

Chantelle Andercastle works with solo entrepreneurs to create their own personal Business Binder—an evolving reference point that leads to more aligned and deliberate decisions. Beyond Brand Voice, the first title in her Aligned Action book series, offers entrepreneurs practical strategies and insightful exercises to define, refine, and consistently communicate their brand identity in a way that aligns with their values and goals. At Clear Quartz Creative, Chantelle offers hands-on help and engaging workshops for business owners who want to be more thoughtful decision-makers.

Book: https://www.amazon.com/Beyond-Brand-Voice-Copywriting-Entrepreneurs/dp/1738063003

Website: https://www.clearquartzcreative.co/

Podcast: https://podcasts.apple.com/ca/podcast/aligned-action-podcast/id1567842542

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1EBNeH80941y1-Pdzv1-a8p3d5lSZ9aCjkTr1LIVbDsM/edit?usp=sharing

In this episode of the Write Publish Market podcast, host Jodi Brandon interviews Leah Paulos, founder of Press Shop PR and Book Publicity School, about the evolving landscape of book publicity in 2024. Leah shares valuable insights on the differences between marketing and publicity, strategies for effectively promoting a book, and the importance of being both strategic and adaptable in today's media environment. Listeners will gain practical advice for cutting through the noise and successfully launching their nonfiction books, regardless of their publishing path.

Time Stamps:

00:00 Entrepreneur-focused podcast, featuring writing and publishing tips.

04:53 Strategic targeting, avoiding overwhelm, focusing on bandwidth.

06:45 Traditional publishing requires authors to be active.

12:37 Adapting to diverse formats to reach readers.

15:53 Study recent successful books for strategic guidance.

18:18 Clear goal alignment essential for successful campaigns.

21:59 Crafting concise, compelling pitches for books.

26:08 Grateful for listening.

Keywords:

book publicity, book marketing, publishing industry, self-publishing, hybrid publishing, traditional publishing, PR campaigns, media attention, book sales, audience engagement, book promotion, author branding, social media marketing, book launch strategies, author promotion, media coverage, book distribution, publishing timeline, book events, author platforms, book sales goals, publishing goals, author experiences, publicity strategies, nonfiction writers, promotional work, audience demographics, book reviewers, podcast interviews, book advertising

Resources Mentioned:

Foreign Agents by Casey Michel

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Leah Paulos, the Founder of Press Shop PR and Book Publicity School, has worked at the intersection of books and media for over 20 years. Twice named a top PR firm by the Observer, Press Shop has worked on a wide range of titles, including MARCH by Rep. John Lewis, ON TYRANNY by Timothy Snyder, and on books by Ruth Bader Ginsburg, Neil deGrasse Tyson, James Kirchick, and Pulitzer-finalists Samuel Freedman and Louise Aronson. Leah began her career as a magazine editor at Condé Nast, then worked as a freelance writer for dozens of national magazines before moving into book publicity in 2006 and launching Press Shop in 2012. She graduated from Cornell University in 1998, and lives in Brooklyn with her husband and 2 boys.

Press Shop PR: https://www.pressshoppr.com/

Book Publicity School: https://www.bookpublicityschool.com/

Linkedin: https://www.linkedin.com/company/press-shop-pr/

Facebook: https://www.facebook.com/PressShopPR

and: https://www.facebook.com/people/Book-Publicity-School/100090936998502/

Twitter: https://twitter.com/PressShopPR

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1f3Rmb0yC8mC4YUIY8_3fb-nXNZCFg7GMfkdCA8CyPuM/edit?usp=sharing

Publishing a book is a fantastic accomplishment and can greatly impact the author's career. Whether your book is fiction, non-fiction, or some other genre, it offers opportunities for personal and professional growth that are often overlooked. Join this catch-up conversation with Parijat Deshpande and learn how her book has opened doors she never imagined as an entrepreneur. You will also learn her marketing secrets and the reasons for her success as an author.

Parijat Deshpande is a trauma-informed health strategist, high-risk pregnancy specialist, somatic trauma professional, bestselling author, speaker, and advocate for women who have been through second or third-trimester loss and preterm delivery, neonatal loss, and birth trauma and are preparing for a high-risk pregnancy. She is the owner of a global boutique company dedicated to reducing pregnancy complications, improving maternal and fetal outcomes, and ending preterm birth.

Head to the show notes to meet our guest, view the highlights and find all the links we mentioned in today's show.

In this episode, learn why you will want to breathe new life into your existing book and how you can effectively implement it. Your book is a tool to help you grow your business. However, it will only be useful when you are maximumly leveraging it.

Full shownotes and raw transcript can be found here.

Choosing the right title and subtitle for your book can be one of your most important writing decisions. It's the first thing potential readers will see, and it's what will draw them in. A good title and subtitle should succinctly summarize the content of your book, making it easy for potential readers to identify what your book is about. With the right title and subtitle, you can set yourself up for success before you even start writing.

Simply put, a title should be shorter, punchier, and more memorable. On the other hand, a subtitle is where you describe what the book is about, the promise you are making, and the delivery or outcome that the reader can expect. Join this conversation and get enlightened. Be the best in the market with your book title!

Tune in!

Key points and full transcript can be found in the show notes here.

Have you ever wondered what it would be like to work with a ghostwriter on your book? You’re in luck, because Jodi interviews Laura Gale in this episode of the Write.Publish.Market. podcast about just this thing!

Laura shares how she works with clients to get their voice and their story onto the pages of their book. It is a lengthy process, but can be worth it if you’re looking for help with your book while running your business. Here are a few key things Laura says you need in order to work with a ghostwriter:

1. You need to have a reason for writing this book. How will it serve your clients and your business. She works with her clients on just this thing.

2. You need to be far enough along in your business that you’ve got systems and processes in place to properly manage all the potential new clients you’ll get.

3. Vulnerability is a must. You can’t have someone telling your story if you’re holding back.

Head to the show notes to meet our guest, grab her links, and download the full transcript! 

In this episode, Jodi explores the concept of sales multipliers and how they can significantly boost the effectiveness of your book within your business ecosystem. She explains various strategies such as upsells, downsells, order bumps, and tripwires, all aimed at increasing the overall value of each transaction and ensuring your book serves its role in growing your business. Jodi also provides practical examples and insights to help business owners integrate these techniques to maximize both customer loyalty and revenue.

Time Stamps:
00:00 Enhance book sales with strategic upsells and order bumps.

03:15 Add-ons, gamification, tiered pricing, book club programs.

06:50 Use sales multipliers to boost loyalty, spend.

Keywords:
book publishing, business owners writing books, entrepreneurs writing books, sales multipliers, book distribution, upsells, downsells, tripwires, order bumps, book marketing, business ecosystem, book sales, value transaction, customer journey, product add-ons, service add-ons, gamification, tiered pricing, VIP level, book club program, client-only groups, membership programs, curriculum for group programs, value ladder, complementary products, customer loyalty, repurposing content, masterclass training, author strategies, customer retention, business growth strategies

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1Km0elh78zBVoqHfIADpkLbvBByQhbZKfqor6Py4SFqE/edit?usp=sharing

In this episode of Write Publish Market, Jodi speaks with Pauline Wiles, an author turned website designer, about the role a strategically designed website plays in promoting abusiness owner’s book and business. Pauline emphasizes the importance of integrating the book into the main business website, refreshing the site during the book launch phase, and effectively using the website to support the book launch team. The conversarion highlights common mistakes business owner authors make, strategies to avoid them, and time-saving features to streamline the process.

Time Stamps:
00:00 Podcast for entrepreneurs on writing, publishing books.

04:43 Emphasize consistent branding and marketing techniques.

07:43 Incentivize book launch with secret website rewards.

12:13 Writing routine important for efficient book writing.

14:35 Leverage book page to drive business opportunities.

18:13 Create concise contact page for better interactions.

19:48 Pauline, thanks for the helpful website tips.

22:32 Listen to my podcast, join my mentorship.

Keywords:
book publishing, book marketing, author websites, book launch strategies, book launch team, website design for authors, solopreneur websites, book promotion, business growth, entrepreneur authors, book title domain, website traffic, branding consistency, email list sign-up, book sales, author bio, business tools, book reviews, author photos, book cover design, missed opportunities, SEO for authors, launch team rewards, reader feedback, website optimization, time-saving features, appointment scheduling, FAQs, content strategy, marketing asset

Resources Mentioned:

Are We Old Yet? by Gary Cole

Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause by Becky Robinson

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Pauline Wiles (pronouns: she/her) is an author turned website designer, who helps  authors and solopreneurs with books create modern websites for strong business results. Her strategic approach delivers a powerful marketing asset that builds authority, grows your audience, and sells your services and programs. British by birth, Pauline is now a contented resident of California, although she admits to an occasional yearning for afternoon tea and historic homes.

Website: https://www.paulinewiles.com/

Free training: 21 Ways I Spot Your DIY Website: https://www.paulinewiles.com/free

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1rc6cpba12bqwulI21Zo-RYY76Z6HgSdqkUp_vn4qwP4/edit?usp=sharing

The IBPA revised its hybrid publisher criteria, and it is important for you to be acquainted with the updates. IBPA is a trade organization in the book publishing industry. It’s a fantastic resource for independent authors, small publishers, hybrid publishers, and anybody looking to educate themselves and get informed about the book publishing industry. It’s important to talk about these criteria because many people are still misrepresenting and not quite understanding what hybrid publishing is. They are confusing it and comparing it with vanity publishing. 

Join me as I review the hybrid criteria and explain why hybrid publishing is a true path to book publication, whereas vanity presses are not. Vanity publishing is a total scam and you should avoid them.

Head to the show notes for the RAW transcript and key takeaways!

In the episode, Elizabeth Foil shares more about AI, authenticity, credibility, and the importance of the scene and storytelling in your book talks. Elizabeth is a social media strategist and ad expert. Her love of reading and storytelling quickly took her into the book sphere of social media, where she uses strategy to help authors and entrepreneurs with their book and marketing goals. 

Tune in!

Full show notes, key highlights, raw transcript and links metioned can all be found here.

On this episode of Write Publish Market, Jodi dives into the world of LinkedIn with special guest Cara Steinmann, the founder of Ravel Collective. Cara is a networking expert who helps purpose-driven women entrepreneurs build strategic networks that lead to referrals, collaboration, visibility, and fun. In this insightful conversation, Jodi and Cara explore how to leverage LinkedIn for business growth, including tips for building authentic relationships, strategies for effective networking, and advice for promoting a book on the platform. Cara also shares her non-icky LinkedIn networking playbook, offering valuable scripts and strategies for making genuine connections. Tune in to this episode to gain valuable insights into using LinkedIn to expand your business network and promote your book in an authentic, effective way.

Time Stamps:
00:00 Podcast for entrepreneurs on writing and publishing.
05:21 Building relationships based on support and respect.
07:48 Significant point about LinkedIn connections and growth.
11:01 Connect with podcasters on social media strategically.
15:44 Optimize profile to gain visibility and engagement.
18:56 Practicing what I preach and engaging with comments.
19:59 Understanding personality types through various systems and saying "yes"
23:13 Grateful for listening, join author entrepreneurs lab.

Keywords:
book publishing, writing a book, entrepreneur, business growth, networking, LinkedIn, social media, algorithm, membership community, female founders, referrals, collaboration, visibility, authenticity, content saturation, podcasting, podcast promotions, human design, reciprocity, vulnerability, connection strategy, groups, comments, author, content creation, scripts, top of mind, non-icky, Naomi Wolf, beauty myth, business owners writing books, Cara Steinmann

Resources Mentioned:

Non-Ick LinkedIn Networking Playbook: ravelcollective.com/networking-guide

The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB

About Our Guest:

Cara Steinmann, founder of the Ravel Collective and host of Ravel Radio podcast, helps purpose-driven women service entrepreneurs build strategic networks that lead to referrals, collaboration, visibility and fun. She works with female founders to connect and grow through authentic connection strategies and private membership communities.

Join me in this episode as we dig deeper into book disclaimers, what they are, why you need one, and where they go. A book disclaimer is a vital tool in maintaining clarity, setting expectations, and promoting responsible reading practices with your audience. 

Find the full show notes here. 

Tune in and discover how you can leverage the different platforms and the rhythm of marketing to establish and grow your own author brand with Liz Charlotte Grant. Learn to cultivate loyalty and trust among your audience and seamlessly integrate your strategies into your workflow. To effectively sell your book, you have to find your specific and targeted audience and establish genuine human connections by providing value.

Full show notes, links mentioned and raw transcript can be found here.

Jodi is chatting with Lauren Ranalli all about your Author website and using an email list to serve your book. Lauren shares seven main things that you need for an author website

1. About the Author page

2. Book Reviews

3. A free download or giveaway

4. An email list sign up

5. Media links

6. Images of you in action

7. Contact Me Page

They also deep dive into how you can really use your email list to talk about your book during launch mode and after. Lauren has several offers for you to check out in our show notes below. This episode is full of ideas to help you get stared so don’t miss it!

Full Transcript and Show Notes

In this episode, Jodi uses the analogy of a "choose your own adventure" as it relates to self-publishing. Jodi highlights the numerous options and decisions business owners writing books face at each stage of the book process (writing, publishing, and marketing), emphasizing the importance of defining personal success and tailoring the process accordingly. She also offers practical advice on tasks that can be outsourced and encourages business owners to embrace the flexibility and control that self-publishing provides.

Time Stamps:
00:00 Invest in resources for your book's success.

03:37 Consider hiring help or manage book project.

07:30 Self-publishing offers control and personalization for authors.

Keywords:
writing a book, book publishing, self publishing, hybrid publishing, traditional publishing, publishing options, book marketing, writing phase, publishing phase, marketing phase, cover creation, copy editing, book typesetting, book indexing, conscious language edit, book marketing firm, launch specialist, project manager, virtual assistant, book writing routine, writing productivity, beta feedback, Grammarly, business owners, entrepreneur books, North Star of success, book republishing, revised edition, self publishing control, book trends, author entrepreneurs

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1eurD8_eLS9DK1_JwHepER5NXW9l1sSdxYdNIE9ssOTs/edit?usp=sharing

This episode of the Write.Publish. Market Podcast is all about publishing, specifically hybrid publishing. If you haven’t heard of it, or don’t know much about hybrid publishing, Jodi is spilling all of the details in this episode. The other types of publishing are self publishing and traditional publishing, and hybrid publishing is just that - a mix of both. Jodi dives why you should be considering this type of publishing especially if you’re an author-entrepreneur. Whether you’re just starting out or finishing your book, this is an episode that you don’t want to miss.

Download the full transcript and find blog links Jodi mentioned here.

On this episode, Jodi is chatting with Angie Trueblood about how to pitch yourself to podcasts as a marketing piece for your book. Podcasting is such a hot industry right now and doesn’t seem to be going anywhere. It can be a great tool to use to get in front of your ideal audience. Angie shares tips and tricks for getting your podcast pitches accepted. She also walks through how to change your mindset when you get a no. Which we think is equally important.

If you’re looking to get featured on podcasts to help promote your book, you don’t want to miss this episode!

Head to the show notes to meet our guest and grab her free download! 

Your book is now written, edited, and already published. Congratulations! You have made it. Such an outstanding achievement deserves a celebration. But wait. Do people know about the book? Do they know your great ideas and solutions to their problems are documented in a book that you wrote? After investing your effort, ensuring your book reaches the right audience and gains attention is crucial for business owners writing books. This is where the importance of book publicity shines.

Join Jodi in this episode as she discusses DIY publicity for your nonfiction book. She shares three tips and a BONUS TIP you can do if you are not in a position to or are interested in outsourcing book PR and publicity.

Full transcript and show notes can be found here.

Book design is one of the under-appreciated elements of the book publishing process, yet it is the first thing everyone notices when they get a hold of your book. Since it all starts from the cover page, is your book cover appealing and attractive to the eyes of the reader? Have you structured your book to encourage a person to keep reading? Join this conversation with Ines Monnet and learn what authors need to know about the book design process.

Tune in!

Full transcript, links mentioned, and guest bio found here.