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Women in The Coaching Arena (Joanna Lott)

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DateTitreDurée
06 Jun 202465 | The 5 Lessons I Wish I Knew 5 Years Ago When Starting My Coaching Business00:16:21

Listen in for five lessons Jo wishes she'd known five years ago when she quit her job and trained as a coach. These lessons are valuable insights for both new and experienced coaches who want to grow their businesses and move forward.

Show Notes with Time Stamps:

[00:00:00] - Introduction to the podcast and Jo Lott.

Lesson 1: Get Clear on Your Niche and Ideal Client [00:01:00]

  • The mistake of being a generalist and working with anyone.
  • The importance of niching down and being specific about your target market.
  • Examples of niching down (e.g., coaches already earning £10K per month)

Lesson 2: Learn to Become Comfortable with Being Visible [00:04:00]

  • The necessity of being visible, whether through social media or other methods.
  • Finding a consistent approach that works for you.
  • Having a mission and goal beyond just financial success.

Lesson 3: Focus on Delivering Great Results [00:06:00]

  • The importance of case studies and testimonials for business success.
  • Continuously reflecting on how to improve and support clients.
  • The balance between pure coaching and mentoring/sharing experience.

Lesson 4: Don't Undervalue Yourself [00:08:00]


  • The tendency for coaches to undercharge their services.
  • The importance of researching and charging professional rates.
  • The relationship between price and perceived value.
  • Gradually increasing prices as you gain experience and credibility.

Lesson 5: Find Your Community [00:11:00]


  • The difficulty of doing this alone and the importance of community.
  • Surrounding yourself with like-minded individuals and positive environments.
  • Jo Lott's program, "The Business of Coaching," as a potential community.

Final Thoughts [00:13:00]


  • Having faith and believing in the possibility of success.
  • Taking consistent action to build faith.
  • Success may not always look like the initial vision.

[00:15:00] - Closing remarks, free resources, and call to action.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype....

06 Feb 2025103 | Selling with Ease: How to Make More Sales Through Email - with Lisa York00:46:25

Today, Joanna Lott welcomes digital sales strategist Lisa York for a value-packed discussion on marketing and sales. Lisa shares her unconventional but highly effective approach to email marketing and sales. Learn why email is the key to making consistent sales, how to write engaging emails that convert, and enter the competition to win a sales funnel review from Lisa York.

Episode Highlights:

[00:00:45] Introducing Lisa York, digital sales strategist

[00:01:45] Overcoming sales resistance as women entrepreneurs

[00:03:00] Building a successful business without social media

[00:05:45] The power of reaching out to your network

[00:08:45] The crucial difference between marketing and sales

[00:11:30] Why do you need 102 emails on average to make a sale

[00:14:00] Common issues in sales funnels and how to fix them

[00:23:45] Tips for reviewing and optimizing your sales funnel

[00:26:00] How to start an email list from scratch

[00:31:00] Special offer: Sales funnel review competition

Useful Links

Lisa York's website

Signature Solution Course

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

27 Jun 202468 | The power of decisive action (and how to take it)00:15:57

In this game-changing episode of Women in the Coaching Arena, host Jo Lott reveals the secret weapon of successful entrepreneurs: decisive action. Discover why knowledge alone isn't enough and learn practical strategies to overcome hesitation, embrace imperfect action, and build the confidence to make bold moves that will propel your coaching business forward.

Timestamps:


00:00 - Introduction and episode overview

01:00 - Why information without implementation holds coaches back

02:00 - The true skill of entrepreneurship: decisive action

03:00 - Understanding and overcoming trauma in decision-making

05:00 - Strategies to break free from analysis paralysis

06:00 - Embracing imperfect action: Start now, perfect later

07:00 - How to develop your decisive action muscle

08:00 - Taking ownership of your decisions and their outcomes

09:00 - Handling criticism while staying true to your authentic self

10:00 - The compound effect of small, consistent actions

11:00 - Overcoming fear and doubt in the decision-making process

12:00 - Your 24-hour challenge: Take action on a postponed decision

13:00 - Key takeaways and summary

14:00 - Closing thoughts and how to connect with Jo


Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

20 Mar 2025109 | How Merve quadrupled her clients and 2.5x’d her coaching revenue in one Year00:26:52

This week, Jo Lott interviews Merve K. Hokamp, who shares her remarkable journey of building a successful coaching business after leaving her corporate role at Google. Merve reveals how she transformed from a small-scale coach with just a handful of clients to a thriving business owner with streamlined systems and quadrupled client base.

Episode Highlights:

[00:03:00] Merve's background and initial challenges

[00:06:00] Mindset shift from solopreneur to CEO

[00:12:00] Key Strategic Actions & Impressive results

[00:19:14] Biggest Takeaway: Success requires the right combination of mindset, structure, and consistency

[00:22:00] Advice for new coaches: The ABCs of coaching success - Authenticity (be yourself), Belief (trust the process), and Consistency (keep showing up)

"I truly believe I would have gotten here eventually - but in 10 years instead of one. Investing in the right support fast-tracks your success." – Merve

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

One-Stop Coaching Shop: Join the Waitlist

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

14 Mar 202453. Coaching Branding: The Startup Mistake That's Costing You Time and Money00:15:34

Here's a crucial topic for all new coaches: the common branding mistake that might be draining your resources. This episode is packed with wisdom on building a solid coaching business foundation without falling into the costly trap of prioritising aesthetics over substance.

Key Takeaways:

  • [00:01:00] Jo shares her observations on the biggest mistake new coaches make: investing in a flashy website and logo before securing clients.
  • [00:02:00] The importance of focusing on building a solid business foundation rather than getting caught up in the branding illusion.
  • [00:04:00] Jo emphasises that your brand is more about your reputation and the transformation you bring to clients' lives than just your visual identity.
  • [00:05:00] Clarifying your niche is highlighted as the first critical step in building a successful coaching business, far before considering website colors.
  • [00:06:00] Validation of your niche and offer is crucial before investing in branding to ensure people are willing to pay for your coaching.
  • [00:07:00] Jo advises on creating a simple, effective online presence without spending a fortune, using tools like Canva and affordable web solutions.
  • [00:09:00] The power of storytelling in branding is discussed as a key strategy for connecting with your audience and building trust.
  • [00:11:00] Investing in branding before having a clear business direction is likened to putting the cart before the horse, a common startup error.
  • [00:13:00] Jo reflects on her own journey, emphasizing that a significant investment in branding and websites can wait until you've established your business's foundations.

Resources Mentioned:


Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not...

03 Apr 2025111 | Micro-Quitting and Comparisonitis: What’s Really Holding Coaches Back – with Candy Motzek00:42:31

In this episode, Jo is joined by guest Candy Motzek – former engineer, corporate exec, and now trusted business coach for aspiring coaches. Candy is also the host of She Coaches Coaches and shares such a grounded, generous perspective on what really holds coaches back.  

Key Timestamps:

[00:04:00] The Real Reason Coaches Get Stuck

[00:07:00] Micro-Quitting: The Hidden Habit Holding You Back

[00:10:30] The Power of Niching (and Why It Makes Everything Easier)

[00:14:30] Overcoming the Fear of Visibility

[00:16:00] Coaching vs Mentoring: How to Balance Both

[00:27:00] Do You Really Have to Coach Coaches to Succeed?

 Key Quotes from the Episode:

“Mindset is about perspective – how I think about myself and my life. Is it supporting me, or getting in my way?” – Candy Motzek
“Coaching is the back door. The front door is the tangible offer that gets people in – then you can do the deeper work.” – Jo Lott


Candy Motzek Podacst - She Coaches Coaches

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

One-Stop Coaching Shop: Join the Waitlist

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

31 Aug 202325 | 5 Things I'd do if I was starting my business from scratch00:18:45

The benefit of hindsight is a wonderful thing.

Jo Lott shares five things she would do differently if she were starting her business from scratch.

She emphasises the importance of niching down from the beginning and having a clear focus and target audience.

Jo also discusses the value of investing in personal development and business education, as well as the benefits of building an email list for your coaching business.

She highlights the power of email marketing and the importance of creating a compelling lead magnet. Additionally, she addresses the challenge of coaches being resistant to certain activities like social media.

The importance of niching down [00:01:14]

Jo discusses the importance of niching down in the coaching industry and shares examples of successful coaches who started with a tight niche.

Investing in personal development and business education [00:04:42]

Jo talks about the value of investing in personal development and business education, highlighting the limitations of trying to piece together information from free webinars and challenges.

Building a system for content creation [00:07:53]

Jo shares her experience of creating a system for content creation, focusing on one core piece of content (her podcast) and repurposing it into blog posts and social media content.

The importance of an email list [00:11:07]

Explains the benefits of having an email list and how it can lead to better response rates for offers.

Creating an effective sales funnel [00:12:10]

Discusses the return on investment of email marketing compared to social media and offers guidance on creating a successful sales funnel.


Overcoming obstacles and setting goals [00:13:19]

Addresses the mindset of setting big goals but having a list of things one doesn't want to do, and suggests reframing those limitations into positive actions.


Offer to Market in 30 Days - starts 18 September! Learn more and sign up here.


Useful Links

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Joanna Lott's website


Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com


Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for...

27 Feb 2025106 | Four game changing concepts that shifted how I approach business00:11:22

If you’re focused on building a sustainable and profitable coaching business, this episode is packed with valuable insights. Jo Lott shares the key business strategies that have transformed her coaching practice over the past five years. It’s perfect for coaches who want to avoid ineffective tactics and instead focus on what truly drives growth.

Episode Highlights:

[00:01:00] Concept 1: Your Ideal Customer Is More Important Than You Think

[00:05:00] Concept 2: Value-Based Pricing

[00:06:00] Concept 3: Evolving Your Offers

[00:08:00] Concept 4: Full Commitment

[00:10:00] Recap and Next Steps

"Your ideal customer is more important than you think... Business is so much easier when you serve the right people."

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

One-Stop Coaching Shop: Join the Waitlist

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

26 Sep 202481 | How to Self-Promote: A Coach's Guide to Ethical Marketing00:18:00

Jo tackles the crucial topic of self-promotion and ethical marketing for coaches. She shares insights on overcoming the discomfort of self-promotion, reframing it as a service to your clients, and provides practical strategies for authentic marketing.

Episode Highlights:

[00:00:00] - Introduction and podcast overview

[00:01:00] - The self-promotion paradox and its challenges for coaches

[00:02:00] - The hidden cost of modesty and missed opportunities

[00:03:00] - Reframing self-promotion as active serving of ideal clients

[00:05:00] - Psychology behind resistance to self-promotion

[00:06:00] - Addressing imposter syndrome in self-promotion

[00:07:00] - The likability factor and social expectations of modesty

[00:09:00] - Authenticity concerns in self-promotion

[00:10:00] - Reframing self-promotion as service, not sales

[00:12:00] - Jo's CLEAR method for effective and authentic self-promotion:

- Connect with your why

- Lead with value

- Evidence-based storytelling

- Authentic voice

- Regular consistent sharing

[00:14:00] - The ripple effects of self-promotion in the coaching industry

[00:15:00] - Addressing resistance to talking about money and success

[00:17:00] - Call to action: Share a client success story on social media

[00:18:00] - Closing remarks and resource information

Visit joannalottcoaching.com for free resources and leave a review if you found this episode helpful!

Useful Links

DARE GREATLY WAITLIST Dare Greatly (joannalottcoaching.com)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

07 Sep 202326 | FAQs on The Business of Coaching00:27:55

If you've been curious as to what goes on inside The Business of Coaching, this episode is for you.

Jo discusses her program "The Business of Coaching" and answers common questions about joining, personal support, niching, and working with both men and women. She emphasises the benefits of being part of a supportive community and invites listeners to explore her program and a one-off sprint option called "Offer to Market in 30 Days."


The business of coaching [00:01:27] Jo explains who the business of coaching is for and the results you can expect from joining.

Phases of the program [00:06:06] Jo describes the three phases of the program: gaining clarity on niche and offer, marketing the coaching services, and ensuring amazing delivery.

Continuous learning and refinement [00:04:52] Emphasises the importance of being part of a container that helps you continuously learn and grow, and how small refinements can transform your business.

Finding the Right Path [00:10:56] Discussion on different routes to building a business and meeting personal needs for security and success.

Transforming a Business [00:12:10] Case study of Natasha's transformation in her business, finding a balance between income sources.

Personalised Support and Fast-tracking Progress [00:13:17] Explanation of the level of personalized support in the program and how it can accelerate progress in business.

The podcast's community and working with men and women [00:21:19] Discussion about the community of coaches and the inclusivity of the program, including the experience of working with men.

The importance of niche and progress [00:22:31] The significance of accepting feedback on niche and the emotional journey of making progress in the coaching business.

Difference between programs and offer to market in 30 days [00:24:49] Explanation of the one-off program and its focus on selling offers quickly, compared to the six-month container of the business of coaching program

Useful Links

Content Fortress: A Simple Content Marketing Strategy Book

Download the 12 ways to get clients now

Learn about Offer to Market in 30 Days sprint

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL,...

09 Nov 202335 | Behind the Scenes: An exciting new chapter in my business00:19:24

Ever wondered what's going on behind the scenes in a business? You'll find out what's happening for me at the moment in my business.

The new mentor and business shift (00:01:15) Jo discusses signing up with a new mentor and the impact it has had on her business.

Incorporating the company (00:03:40) Jo talks about incorporating her company and the new possibilities it brings.

Trademarking the podcast (00:05:45) Jo shares the process of trademarking her podcast and the importance of evaluating the risk involved.

ICF Reaccreditation Jo shares that she's just received her ICF reaccreditation for a further 3 years.

The Journey from Executive Coaching to Career Coaching (00:10:25) Jo discusses her transition from executive coaching to career coaching and the joy she found in helping people leave jobs they hated and pursue work they love.

The Challenge of Choosing One Ideal Client (00:11:39) Talks about the difficulty of trying to do two things well and the importance of choosing one ideal client and one message for your business.

The Importance of a Mentor and Reflecting on Personal Learnings (00:12:58) Jo emphasises the value of having a mentor and shares how their own experiences in career and executive coaching have helped them in their business. They also encourage listeners to share their own milestones and learnings.

Buy The Coaches Planner - Turn Your Qualification into Clients

Instant Access - Digital Fillable Version (you can also print this!)

Order Your Copy of The Coaches' Planner on Amazon

Useful Links

Sign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.

Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting...

07 Mar 202452 | Group Programme Mastery: Fay Wallis shares her insights00:55:15

In today's special live episode, I'm thrilled to celebrate our one-year milestone with an exceptional guest, Fay Wallis, a career and executive coach with a top 2% worldwide rated podcast, "HR Coffee Time."

Fay has generously agreed to share the valuable lessons she's learned from launching and running her successful group coaching programme, Inspiring HR, six times over.

[00:01:00] Introduction to Fay Wallis

  • Fay Wallis, career and executive coach, shares her journey and the dramatic shift her business experienced upon niching down to serve HR professionals. Her podcast, "HR Coffee Time," stands out in the top 2% of all podcasts globally.

[00:06:00] The Genesis of Inspiring HR

  • Fay discusses the inspiration behind her group programme, addressing the unique challenges HR professionals face, from feeling isolated in their roles to struggling with senior leadership issues.

[00:12:00] Trial and Adaptation

  • Launching Inspiring HR as a pilot program allowed Fay to gather invaluable feedback, leading to significant improvements and adaptations over time. This iterative approach has been key to the programme's evolution and success.

[00:19:00] The Power of Connection Over Content

  • A major learning for Fay was the importance of fostering connections within the group, over delivering an overload of content. By focusing on creating a supportive environment, participants find greater value in the shared experience.

[00:25:00] Incorporating One-to-One Coaching

  • Initially offering multiple one-to-one sessions, Fay adjusted the program structure based on participant feedback and her own capacity, finding a balance that maintains the program's value while managing her workload effectively.

[00:30:00] Marketing and Promotion Insights

  • Fay shares her approach to filling her programme, emphasising the importance of consistent promotion, engaging with her audience, and the role of personal outreach in converting interested individuals into participants.

Key Takeaways:

  • Dare to Specialise: Niching down can significantly impact your business, attracting a more engaged and relevant audience.
  • Iterative Improvement: Launching with a pilot and being open to feedback allows for continuous improvement and adaptation.
  • Balance Connection with Content: Ensuring participants bond and connect is as crucial as the content delivered.
  • Marketing Persistence: Regular and varied promotion is key to filling group programs.

Thank you for joining us on this journey. Fay's story is an inspiration to the impact of specialisation, the power of community, and the importance of resilience in marketing.

Whether you're considering launching your own group programme or looking to refine an existing one, there's much to learn from Fay's experience.

If you'd like help with making your programme as brilliant as Fay's, I'm launching a programme called Elevate to help you to do just that. We start on Wednesday 13 March and the closing date to sign up is Friday 8 March. Here's the details to jump in quickly as I won't be running this programme for at least another 6 months.

Useful Links

Elevate: Online Course & Group Mastery Programme

How to secure more coaching clients' free...

24 Aug 202324 | Creating Amazing Coach-Client Relationships00:11:52

Relationships build your business (and are the key to happiness!).

Jo emphasises the importance of actively listening and providing a safe space for clients to express themselves. She discusses the significance of empathetic communication and establishing clear expectations. Jo also highlights the value of tailoring coaching to individual needs and showing genuine care and support. Consistency, support, and celebrating clients' achievements are additional keys to maintaining a strong coach-client relationship. She also covers how to continue the coaching relationship once the programme period finishes.

Useful Links

Offer to Market in 30 Days - starts 18 September! Learn more and sign up here.

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

28 Sep 202329 | The Missing Link To Inbound Enquiries00:15:18

If you've been doing all the things and never had an inbound enquiry, this episode covers what may be missing in your content strategy.

Jo emphasises the importance of gaining inbound leads and discusses the three pillars of effective content. She highlights the value of consistency, structured content planning, and showcasing proof through success stories and testimonials.

The missing ingredient is also discussed, with an emphasis on understanding one's own buying habits and promoting products regularly with clear calls to action. By implementing these strategies, your coaching business can experience growth.

The value of gaining inbound leads [00:00:00]

Explains the importance of inbound leads and the higher conversion rate and faster growth they can bring to a coaching business.

The three pillars of effective content [00:01:14]

Discusses the importance of consistency, having a structured approach, and showcasing proof in creating effective content.

The missing ingredient [00:05:45]

Highlights the significance of clear product positioning in attracting inquiries and converting leads, and provides tips on how to choose one ideal client, one offer, and one platform for effective product positioning.


Gaining Clarity on Product Positioning [00:11:52]

Importance of gaining clarity on product positioning and the need for consistent frequency in promoting it.


The Power of Call to Action [00:11:52]

The significance of including a call to action in posts and different types of call to action that can be used.


Consistent Valuable Content [00:11:52]

The key to attracting inbound enquiries lies in consistently providing valuable content and clear product positioning.


Useful Links

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

24 Oct 202485 | How to structure your coaching sessions00:19:40

Discover how to build viable businesses without compromising coaching principles. Jo Lott, business mentor and ICF accredited coach provides practical guidance on creating a 12-week programme and shares practical tips for running effective coaching sessions.

Key Timestamps:

[00:00:00] - Introduction and welcome

[00:01:00] - The challenge of structuring coaching programs vs. traditional coach training

[00:03:00] - Real-world example: The importance of positioning your coaching offer

[00:05:00] - Typical programme structure breakdown

[00:06:00] - Programme length and pricing strategy

[00:07:00] - Creating an effective programme roadmap

[00:09:00] - The crucial first session structure

[00:12:00] - Breakdown of a 60-minute coaching session

[00:14:00] - Managing the "parking lot" technique

[00:15:00] - Handling programme evolution and goal changes

[00:16:00] - Guidelines for wrapping up programmes

[00:18:00] - Final thoughts and conclusion

Key Takeaways:

- The ideal structure for a starter coaching program is 12 weeks

- Create a flexible roadmap while maintaining adaptability to client needs

- Focus on selling outcomes clients want while delivering coaching they need

- Regular recontracting and goal alignment are essential

- Use the "parking lot" technique to manage emerging topics

- Always leave room for natural evolution of client goals

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

23 Nov 202337 | Fast Track to £2K: Your 2 Week Money Making Mission00:18:08

🌟 Challenge Time: £2K in 2 Weeks! 🚀

🌈 It’s easy to sit back at this time of year and think it’s too near Christmas to make any money.

So I’m excited to bring you something actionable in today’s podcast episode of Women in the Coaching Arena! 🎧

🔥 Challenge Alert! Ready to make the final month of 2023 profitable? Join me in the £2K in 2 Weeks Challenge. 🎯 It's not just about money; it's about breaking barriers, shattering doubts, and embracing your true potential. 💪

In our latest episode, I spill the beans on how I transformed my Easter break into a new front door 🤣🚪 It's all about intention, action, and commitment. And guess what? You can do it too! ✨

Setting the Intention (00:02:14) Jo Lott discusses the importance of setting a money goal and visualising the desired outcome, sharing her personal experience of earning £3000 in two weeks while on vacation.

Getting the Plan Together (00:05:38) Jo talks about breaking down money goals and suggests different ways to make money as a coach, such as offering 1-to-1 coaching, group programs, voxer days, in-person events, power hours, and done-for-you services.

Taking Action (00:09:49) Jo emphasises the importance of taking action and being proactive in promoting your coaching services, including strategies like increasing visibility through social media, speaking at events, and reaching out to companies for collaboration opportunities.

Setting Goals and Deadlines (00:10:52) Speaker 1 discusses the importance of setting goals and deadlines, and the benefits of ending the year with money in your pocket and making a difference in someone's life.

Active Engagement and Providing Value (00:12:04) Speaker 1 talks about the significance of actively engaging in Facebook groups, providing value, and building trust through social proof.

Closing Actively and Handling Objections (00:13:01) Speaker 1 emphasizes the need to actively close deals, address objections, and maintain a strong presence even after the initial offer is made.

Useful Links

Register Here For The Free Live Workshop: Generic To Genius - How to choose a profitable niche and offer without losing your authentic voice - Thursday 23 November at 10am - 11am

Join me Live IN PERSON on Thursday 30 November from 10.30-4pm to Dare Greatly in The Coaching Arena, Barnes SW London. £149.

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List...

15 Jun 202314 | 5 Steps to Find a Profitable Niche00:19:29

Jo discusses the importance of finding a profitable niche for a coaching business. With the influx of coaches over the past two years in this growing industry, it is crucial to stand out and attract clients actively seeking solutions.

Joanna explains that a niche is a specific target market or a well-defined segment of people or problem, and by narrowing down the focus to a specific group of people, coaches can position themselves as experts and attract clients seeking solutions.

She also shares five steps to discover a profitable niche, starting with reflecting on passions, skills, and interests to lay the foundation for a profitable niche.

Introduction to Profitable Niches [00:00:28]

Joanna Lott introduces the podcast episode and the topic of profitable niches for coaches.

Importance of Niche for Coaching Business [00:01:29]

Joanna Lott explains what a niche is and why it is important for a coaching business to have a profitable niche in a crowded coaching market.

Steps to Discover Profitable Niche [00:04:47]

Joanna Lott shares five steps to discover a profitable niche for a coaching business, including reflecting on passions, skills, and interests, researching market demand, and creating a signature coaching offer.


Useful Links

Joanna Lott's website with the 12 Ways to Get Clients Now

Connect with Jo on LinkedIn


Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com


Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

25 Mar 20232 | Pricing Your Coaching to Maximise Your Revenue00:22:53

If you're wondering how to price your coaching to maximise your revenue, you are not alone. It’s something that most of us struggle with at some point or other during our businesses. The good news is that however this nervousness around pricing shows up for you, there are things you can do to help.

In this episode of Women in the Coaching Arena, Business mentor and Coach Jo Lott shares the main ways feelings or nervousness around pricing can show up and what to do about them.

Key Points From This Episode

  • [01:00] Jo explains that having a good pricing strategy is not just beneficial for you, but it's actually beneficial to your clients too, because we have all been taught throughout life to associate price with value.
  • [00:03:00] Jo talks through the capacity calculation so you maximise your revenue
  • [00:04:00] Jo talks through her Ingantible to Tangible process so you build a high value offer that builds you a sustainable coaching business.
  • [00:08:00] step three is to choose your price.
  • [00:10:00] is all about all the fears that arise on the way
  • [00:16:00] always deliver more than expected.
  • [00:17:00] if you are not in the arena getting your ass kicked on occasion. I am not interested or open to your feedback
  • [00:21:00] Jo summarises the podcast

Useful Links


Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode? Don’t Miss the Next One!

Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

26 Oct 202333 | Detaching your self-worth from your work00:17:07

How often have you attached your self-worth to your business success? 🚢

You’re on a high when you’re gaining clients…

…And you’re on a low when there’s no clients.

Detaching Self-Worth from Work [00:00:38]

Exploring the negative spiral of tying self-worth to work success and the impact it has on taking action.

Navigating the Coaching Storm [00:02:45]

Discussing the challenges and struggles faced in growing a coaching business and the importance of maintaining self-worth amidst the ups and downs.

Resilience in the Face of Shame [00:09:54]

Exploring the power of shame and the need to build resilience in order to overcome fear, judgment, and shame in pursuing business success.


The benefits of daily meditation [00:12:33]

Jo discusses the importance of daily meditation in building their business and how it helped her manage her emotions and mindset.


The importance of inner work in building a successful business [00:13:38]

Jo emphasises the significance of doing inner work and cultivating the right mindset to achieve success in business, highlighting that it goes beyond just finding a niche.


Promotion of a new training on securing coaching clients [00:14:59]

Jo mentions a recently recorded training that provides a roadmap for building a coaching business and offers deeper insights into core elements for securing more coaching clients. You can access it here.

Useful Links

Sign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.

Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn


Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com


Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later):...

27 Apr 20237 | Mastering Your Money Mindset as a Coach00:12:48

In this episode of the Women in the Coaching Arena podcast, Jo Lott, a business mentor and ICF accredited coach, discusses the importance of developing a healthy money mindset as a coach. She emphasises that our beliefs and attitudes around money can have a significant impact on our business, well-being, and how we value ourselves as coaches. Jo provides practical ways to cultivate a healthy money mindset, including understanding our relationship with money, charging for transformation rather than the number of sessions, and releasing limiting beliefs.

Money Mindset for Coaches [00:00:27

Jo discusses the importance of understanding your relationship with money, charging for transformation, focusing on abundance, releasing limiting beliefs, and celebrating successes.

Childhood Experiences with Money [00:02:34]

Jo encourages coaches to reflect on their childhood experiences with money and how they shape beliefs and attitudes around money.

Shifting Your Mindset [00:04:41]

Jo outlines practical ways to create a healthy money mindset, including believing in the value of coaching services, charging for transformation, focusing on abundance, releasing limiting beliefs, and celebrating successes.

  • Believing in the value of your coaching services: 00:05:53
  • Charging for the transformation, not for the number of sessions: 00:05:53
  • Focusing on abundance: 00:07:08
  • Releasing limiting beliefs: 00:08:09
  • Celebrating your successes: 00:09:11

Developing a healthy money mindset is an ongoing process: 00:09:11

Importance of cultivating a healthy money mindset for building a sustainable coaching business: 00:10:20

Useful Links

Connect with Jo on LinkedIn

Joanna Lott's website

Download the 12 ways to get clients now

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the...

23 Mar 20231 | Why now is a good time to go for it in your coaching business00:25:50

Whether you're wondering whether to start your coaching business, or whether to take bigger action in your current coaching business in this episode I'll be sharing the 5 reasons why NOW is a great time to go for it.

Key Points From This Episode

[00:01:00] Jo explains that last week’s episode focused on why whatever you want is possible for you and why NOW is a great time to go for it.

[00:03:45] The first reason - The Spring Equinox is now.

[00:05:00] The second reason - The Law of Diminishing Intent

[00:08:00] The third reason - Setting big goals and believing in your highest potential will always get you further than not daring to believe at all.

[00:16:00] The fourth reason - Your big goal is just a bunch of small steps.

[00:18:00] The fifth reason - If your mind has created this dream, it's been put there for a reason.

Useful Links

Connect with Jo on LinkedIn

Follow Jo on Instagram

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can reach her at joanna@joannalottcoaching.com.

Enjoyed this episode? Don't miss the next one!

Follow the show on your chosen app and our next episode will be with you within a week! Do get in touch via email or social media if you have any questions you'd love me to cover.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

03 Oct 202482 | The Psychology of Premium Clients for Selling 1:1 Coaching00:19:49

Let's go deep into understanding and attracting high-ticket, high-value clients for your coaching business. Whether you're just starting out or looking to elevate your clientele, this episode offers valuable insights into the mindset and strategies needed to succeed.

Episode Highlights:

[00:00:00] - Introduction and welcome

[00:01:00] - Jo's reflection on attracting high-intent buyers

[00:03:00] - The mindset of high-ticket clients: "This will work for me"

[00:05:00] - Defining a high-ticket, high-value client

[00:06:00] - The three pillars of selling any offer

[00:08:00] - Why timing matters in decision-making

[00:11:00] - Choosing your ideal client who wants to make a difference

[00:13:00] - Understanding your ideal client deeply

[00:14:00] - Sharing the experience of working with you

[00:15:00] - Owning your authority and expertise

[00:17:00] - Remembering your business is bigger than one offer or client

[00:18:00] - Closing thoughts and call to action

Key takeaways:

  • High-value clients have a growth mindset and are ready for transformation
  • Focus on the identity shift that makes desired outcomes inevitable
  • Share experiences and quick wins to attract premium clients
  • Own your authority and expertise to justify premium pricing

Don't forget to subscribe to the podcast and share it with fellow coaches who might benefit from these insights!

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

04 Jan 202443 | Lessons from a Multi-Millionaire Tennis Enthusiast00:10:17

Here are three key lessons Jo learned from a millionaire business owner she sat next to at a dinner at Centre Court in Wimbledon recently.

Lesson 1: Surrounding Yourself with Excellence (00:01:28)

Surrounding yourself with people who are better than you and doing amazing things can change your perspective on money and success.

Lesson 2: Speedy Decision Making (00:02:55)

Making quick and firm decisions saves time and allows for more success compared to procrastinating and spending too much time considering the next move.

Lesson 3: Pursuing Goals with Urgency (00:04:12)

Taking immediate action and pursuing goals in the fastest way possible ensures quicker achievement and reduces time wastage.

If you're ready to make quick decisions then join Jo in Offer to Market in 30 Days, a one off programme where you'll make quick decisions and action to generate sales calls. Starts 8 January. Here are the details and sign up information:

https://go.joannalottcoaching.com/OfferToMarketIn30Days

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com


Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

11 Apr 202457 | How to build your profitable niche and offer pyramid00:14:53

Today, I bring you a unique how-to guide aimed at cutting through the noise with a holistic approach. Here's a roadmap to constructing your profitable niche and offer pyramid, ensuring your coaching business not only stands out but thrives.

Key Takeaways:

1.Front Door Focus on A to B Transformation - [00:01:00]

Emphasise a simple, relatable 'I help' statement that speaks directly to what your clients actively seek, ensuring you address their front door needs before exploring deeper issues.

2.Is It a Bleeding Neck Problem? - [00:05:00]

Prioritise urgent, pressing problems that your ideal client needs to resolve immediately, rather than nice-to-haves that lack urgency in their eyes.

3.Demonstrated Through Concrete Ideas - [00:09:00]

Develop clear, compelling offers that solve specific problems quickly and effectively, avoiding over-complication and focusing on immediate value.

4.Your Point of View - [00:12:00]

Share your unique perspectives, beliefs, and stories to stand out in the crowded coaching market, creating a niche of one that attracts clients to your distinctive edge.

Conclusion:

[00:13:00] Jo underscores the importance of continually refining your business edge, beyond mere tactics like DMs or ads, toward building a robust and distinctive coaching practice.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

17 Apr 2025113 | Showing Up Is Not Showing Off: Ditching Fear and Owning Your Visibility with Vicki Knights00:35:46

Jo has an incredible guest on the podcast this week - Vicki Knights, a brand photographer, positive psychology practitioner, and visibility strategist. With over 16 years of business experience and having photographed more than 1,000 business owners, Vicki shares invaluable insights on overcoming fear, embracing visibility, and showing up confidently in your business.

Episode Highlights:

[00:01:00] Vicki's Background and Experience

[00:02:00] Embracing Fear Rather Than Eliminating It

[00:04:00] Making Your Purpose Bigger Than Your Fear

[00:07:00] Clarity in Your Unique Value

[00:09:00] Reframing Anxiety as Excitement

[00:15:00] Taking Baby Steps Outside Your Comfort Zone

[00:18:00] The Benefits of Showing Up

[00:20:00] Professional Photos and Self-Perception

[00:23:00] One Small Step You Can Take Today

[00:27:00] The Impact of Professional Photos

For more information about Vicki's retreat at Florence House in Sussex click here.

Remember that showing up is not showing off - it's about making the difference you're meant to make in the world.

Your visibility isn't about you; it's about the people whose lives will be changed when they finally discover what you have to offer. - Vicki Knights

Useful Links

Your First 100 subscribers - how to grow your email list free live workshop

Learn about The Business of Coaching programme

Signature Solution Course

One-Stop Coaching Shop: Join the Waitlist

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged -

26 Mar 20233 | Trends and Predictions in the Coaching Industry00:17:58

The coaching industry is the second fastest industry of the world and you may be wondering - is there room for me in this billion dollar industry?

In this episode of Women in the Coaching Arena, Business mentor and Coach Jo Lott shares trends and predictions along with ideas of what you can do to stand out as the amazing person you are in this industry.

Key Points From This Episode

[00:00:45] Jo shares the latest research by PWC that coaching is the second largest industry in the world.

[00:02:00] Jo talks through how those qualifying as coaches has increased over the past two years.

[00:04:00] There are 12 coaches per 1 million population.

[00:05:00] What this means for you in terms of solving specific problems and standing out as an expert in your field.

[00:06:00] How you can start to find or refine your niche.

[00:07:00] Why entrepreneurship is so different to employment

[00:08:00] Jo shares some trends arising over the past few years.

[00:10:30] How you can innovate to create new solutions.

[00:13:00] Lean into the unknown - there is no rule book.

[00:14:30] Jo summarises 5 key points:

  1. The industry is the second fastest industry in the world and worth billions of dollars.
  2. There is an increase in the number of people becoming qualified coaches but there's also an increase in the awareness of coaching and demand.
  3. You have a huge opportunity to bring your whole unique self into your business to serve deeply in your own specific way.
  4. Three core areas people are happy to invest in are health, wealth, and relationships.
  5. People are crying out for connection. How can you be the one who provides that deep connection and who goes beyond surface level tips, giving results in advance of working with you?

Useful Links

Learn more/sign up to Offer to Market in 30 Days starting 24 April

Connect with Jo on LinkedIn

Joanna Lott's website

Download the 12 ways to get clients now

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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01 Aug 202473 | From Coach Training to Business Launch: A Conversation with Emerging Coach Jess Spiers00:18:07

Jo interviews Jess Spires, an aspiring coach preparing to launch her business after completing her ILM level 7 in executive coaching. They discuss the journey from coach training to business launch, addressing common concerns and the value of investing in business support. The conversation offers insights for both new and experienced coaches.

Show Notes:

00:00 - Introduction to Women in the Coaching Arena podcast with host Jo Lott

01:00 - Introduction of guest Jess, who is considering joining the business of coaching

02:00 - Jess shares her journey into coaching, including her ILM level 7 training

03:00 - Discussion of Jess's biggest concerns about starting and growing a coaching business


04:00 - Jess explains why she's considering working with a business coach at this stage


05:00 - How Jess discovered Jo's podcast and what attracted her to the programme


06:00 - Why Jess chose Jo over other business coaches


07:00 - Jess's ultimate dream for her coaching business in the next 1-2 years


08:00 - Discussion of hesitations about investing in a business coaching programme


09:00 - Jo shares her own experience with money mindset shifts


10:00 - Additional benefits Jess hopes to gain from the programme, including community


11:00 - Jess's final thoughts on making the decision to invest in business coaching


12:00 - Where to find Jess online (TwentyTwentyCoaching.co.uk and LinkedIn)


13:00 - Wrap-up of the conversation with Jess


14:00 - Jo's five tips for making big investment decisions:

1. Can saying yes get you closer to your goal?

2. Consider the potential return on investment

3. Consider the alternative of not investing

4. Consult your intuition

5. Let faith be bigger than fear


Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

05 Dec 202491 | From Fear to Freedom: Mastering Finances as a Coach00:19:57

Handling finances can be a daunting task for many coaches, but Jo Lott emphasizes the importance of approaching this topic with a fresh perspective. She shares her personal journey of overcoming limiting beliefs about money and highlights the significance of connecting emotionally with financial goals.

Episode Timestamps:

  • [00:02:00] Emotional connection to finances
  • [00:06:00] Overcoming fear and knowledge gaps
  • [00:13:00] Pricing strategy discussion
  • [00:15:00] Price increases and value exchange
  • [00:16:00] Planning for profit

Financial success isn't about numbers—it's about mindset. Your beliefs shape your business's financial potential.

Bonus: Download the exclusive financial goal-setting spreadsheet mentioned in the episode!

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Buy on Amazon a shiny printed copy of Coaches' Planner (edition 2025)

Business retreat for female entrepreneurs in Sitges, Spain Brilliant business retreat in Spain Vicki Knights is running!

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

23 May 202463 | 6 Lucrative Coaching Niches: Finding Your Profitable Niche00:15:01

Let's explore the most lucrative and profitable coaching niches to help you find your niche sweet spot. Jo emphasises the importance of getting niche-specific to attract clients motivated to pay for solutions to their real problems. She dives into six promising niches - business, executive/leadership, financial, career, life, and relationships - sharing high-level strategies for positioning your services.

Timestamps:

[00:00 - 02:00] Introduction

[02:00 - 06:30] Business & Executive/Leadership Coaching Niches

[06:30 - 09:30] Financial & Career Coaching Niches

[09:30 - 12:00] Life & Relationship Coaching Niches

[12:00 - 14:00] Recap & Closing Thoughts

Whether you're just starting out or re-evaluating your niche, this episode will help you find your lucrative coaching focus.

Useful Links

FREE LIVE Workshop: How to become the go-to-coach - 24 May 10am-11.15am.

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

29 Jun 202316 | How Natasha Went from 2% to 50% Income from Coaching00:19:25

Are you a coach looking to build a successful business? Join us in this episode as we dive into Natasha Weller's journey in building her coaching business and the valuable lessons she learned along the way.

Have you ever wondered how to overcome mindset blocks and gain the support you need to achieve success? Natasha shares her experience of investing in herself and joining a coaching programme that transformed her business and boosted her confidence.

Natasha specialises in career coaching for individuals in their 20s and 30s. Initially hesitant to niche down, she discovered the power of specifying her target audience and attracting clients who resonated with her expertise. Through the coaching programme, Natasha found a supportive community of like-minded coaches, helping her navigate the challenges of self-employment and gain visibility.

One of the most valuable lessons Natasha learned was shifting her mindset around pricing. With Jo's guidance, she overcame her discomfort and started charging higher prices that reflected the value she provided. This shift not only had a significant impact on her business but also boosted her confidence as a career coach. Join us in this episode and unlock the secrets to building a successful coaching business while balancing motherhood and personal growth.

[00:00:27]

Introduction to Natasha's journey and the purpose of the conversation.

Natasha's struggles, decision to invest, and positive impact on her business.

[00:02:31]

Natasha's decision to specialise in early to mid-career stages and the initial fear of niching down.

The power of defining a specific niche and the misconception about losing clients.

[00:05:52]

Natasha's initial fear of investing in herself and the realisation that it was worth it.

The impact of the coaching programme on taking action and overcoming mindset blocks.

[00:09:59]

The Impact of the Business of Coaching Programme.

Natasha discusses the positive impact of the coaching programme on her business, including community support, financial benefits, and increased confidence.


[00:10:40]

Transition from University Background to Coaching

Natasha talks about her shift from a university career to becoming a career coach and the change in mindset regarding charging for her services.


[00:11:49]

Working with Jo Lott

Natasha shares her experience of working with Jo Lott, highlighting the honesty, authenticity, and support she received, as well as the belief in each individual's unique path.

Useful Links

Join The Business of Coaching now

Connect with Jo on LinkedIn

Download the 12 ways to get clients now

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One!...

25 May 202311 | How to handle your feelings and take action00:14:04

Jo discusses the reasons why some coaches struggle to take action in their business and how to overcome those obstacles. She emphasises the importance of stepping out of your comfort zone and into the growth zone, as well as finding a supportive community to remind oneself of the possibilities. Jo shares her personal experience of being scared to tell anyone about her business and how she had to work on her inner self to overcome that fear. She also highlights the role of thoughts and emotions in driving actions and results.

Why you aren't taking action [00:00:26]

Jo discusses the reasons why people struggle to take action in their coaching business and how to overcome it.

The role of beliefs, past experiences, and conditioning [00:07:22]

Jo explains how beliefs, past experiences, and conditioning can influence our thoughts and emotions, and how to challenge and evaluate them.


The impact of information and media [00:09:36]

Jo talks about how the information and media we consume can greatly influence our thoughts and emotions, and how to be aware of it.


Factors that influence our thoughts and emotions [00:10:37]

Jo discusses the factors that influence our thoughts and emotions, including information and media consumption, self-talk, and seeking support from a coach or therapist.


Structured framework to overcome negative self-talk [00:11:49]

Jo provides a structured framework to help listeners overcome negative self-talk, including becoming aware of beliefs, past experiences, conditioning, society influences, and information and media consumption.

Useful Links

Joanna Lott's website and the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

02 Jan 202598 | Why now is a good time to go for it in your coaching business00:13:40

Now is the perfect time to pursue your coaching business, as Jo Lott emphasizes the thriving state of the coaching industry and the urgent need for coaches in today's world. Many people are actively searching for guidance in personal development, work-life balance, and achieving their goals, creating a unique opportunity for coaches to step up and make a difference. Joanna encourages listeners to overcome self-doubt and the fear of a crowded market by leveraging their unique stories and perspectives.

Key Timestamps:

[00:01:00] - Why the coaching industry presents perfect timing

[00:02:00] - Importance of showing up and marketing consistently

[00:04:00] - How coaches are needed more than ever

[00:05:00] - Why does waiting for the "perfect time" hold you back

[00:07:00] - Leveraging technology to start your business

[00:09:00] - Using your unique story as your superpower

[00:12:00] - Closing thoughts and resources

There is never a perfect time to start, but taking small, consistent actions can lead to significant results. By utilizing free technology and resources available today, aspiring coaches can launch their businesses with minimal risk and maximum potential for impact. If you would like my help check for resources in the links below.

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Signature Solution Step-by-Step Self Study Course

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

The Next Level Mastermind details

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

18 May 202310 | How to Create a Signature Coaching Programme00:16:53

Having a unique coaching system will help you to differentiate yourself from the competition, refine and perfect your process, and create multiple streams of income. Jo encourages you to focus on what your clients want, not just what they need, and determine your pricing based on the transformation you provide.

IN PERSON EVENT - DARE GREATLY - 26 MAY

Creating a Signature Coaching Offer [00:00:26]

Jo discusses the importance of having a signature coaching system and how it can differentiate you from other coaches, create more reliable outcomes, and allow you to filter out clients who aren't a good fit.

Selling What They Want, Not What They Need [00:05:31]

Jo explains the importance of positioning your coaching in a way that resonates with clients and addresses their immediate desires, using the analogy of the front door and back door.


Identifying Your Ideal Client's Front Door Issue [00:07:23]

Jo advises coaches to actively lead with their ideal client's front door issue, the big goal they are currently aware of and actively seeking, to attract clients and help them achieve their goals.


Creating a Compelling Headline [00:10:18]

Crafting a headline that resonates with clients by understanding their front door issue and expressing it in concrete terms.


Steps in a Coaching Program [00:11:18]

Outlining three to six steps in a coaching program to provide a tangible roadmap for clients.


Determining Pricing [00:12:13]

Thinking about pricing in terms of the transformation provided versus the cost of a session and confidently setting prices.

Useful Links

Joanna Lott's website

Connect with Jo on LinkedIn

Download the 12 ways to get clients now

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

04 Apr 202456 | Behind the Scenes: Louise Thompson shares her coaching business journey00:18:19

There is nothing better than hearing from real qualified coaches who are in this arena Listen in to hear leadership coach, Louise Thompson's business journey. Louise shares her journey of building a successful coaching business, including how she leveraged TikTok to grow her audience and attract clients from around the world.

Timestamps:

[00:00:00] - Intro and welcome

[00:01:00] - Jo introduces the episode and the conversation with Louise Thompson

[00:02:00] - Louise shares her background and coaching niche

[00:03:00] - Louise discusses joining Jo's program, The Business of Coaching, and her motivations

[00:04:00] - The turning point that led Louise to invest in the program

[00:05:00] - How the program's community and approach were most helpful for Louise

[00:06:00] - Changes in Louise's business since joining the program

[00:07:00] - Louise's success story of growing a large following on TikTok

[00:08:00] - An update on Louise's current client roster

[00:09:00] - Discussing TikTok strategies with Jo

[00:10:00] - Louise's biggest takeaways from the program

[00:11:00] - What's next for Louise's business

[00:12:00] - How the program boosted Louise's confidence

[00:13:00] - Who Louise would recommend the program to

[00:14:00] - What others should know about working with Jo

[00:15:00] - Jo's reflections and lessons from Louise's story

[00:16:00] - Details on joining Jo's Business of Coaching program

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

11 Jul 202470 | How Emma became fully booked00:19:26

Jo Lott interviews her client Emma Marinos about her experience in Jo's Elevate program and how it helped grow Emma's coaching business.

Timestamps:

00:00 - Introduction and podcast overview

01:00 - Introduction of guest Emma Marinos and background on the Elevate program

02:00 - Emma describes her coaching business and reasons for joining Elevate

03:00 - Most helpful aspects of the program, including creating a signature solution document

04:00 - How the program helped Emma be more proactive in her business

05:00 - Changes in Emma's workload and business as a result of the program

06:00 - Shift in perspective on client relationships

07:00 - Emma's experience working with Jo in the program

09:00 - How the program opened up future possibilities for Emma's business

10:00 - Emma's biggest takeaways from the Elevate program

11:00 - Mindset changes Emma experienced

12:00 - Emma's goals for the future of her business

13:00 - Who Emma would recommend the program to

15:00 - Where to find Emma online

16:00 - Jo's key takeaways from the conversation

17:00 - Information on Jo's upcoming Signature Solution program

18:00 - Closing thoughts

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

15 Feb 202449 | Overcoming people pleasing for women entrepreneurs00:10:15

Today we're covering a topic that resonates with so many of us: people pleasing. Inspired by recent conversations with fellow women entrepreneurs, this episode explores the ingrained habits that lead us to overcommit, undercharge, and undervalue our work. We'll discuss how to break free from these patterns and prioritise our needs and business goals.

Key Takeaways:

  • Understanding People Pleasing [00:01:00]: We delve into the societal expectations that condition women to always say "yes," be kind, and agreeable, leading to a cycle of overcommitment and undervaluing our work.

  • Impact on Women Entrepreneurs [00:02:00]: The episode highlights how saying "yes" to misaligned projects and requests can hinder our business success and personal well-being. Jo shares personal anecdotes and strategies for asserting boundaries and politely declining requests that don't serve our goals.


  • Strategies to Overcome People Pleasing [00:06:00]: Discover practical steps to shed the people pleaser label, including self-reflection, setting clear boundaries, practicing assertiveness, and seeking support from a network of empowering women.


  • Empowerment Through Boundary Setting [00:08:00]: Moving away from people pleasing doesn't make you less kind or generous. It's about honoring your needs and your business with the same dedication you've always given to others.


Jo's Personal Insights:

Jo shares insights from her own journey and from conversations with other successful women entrepreneurs, emphasising the importance of recognising our value and the impact of our choices on our business and personal life.


Useful Links

Join my FREE 5 Day Challenge to learn how to start and launch an online course or group programme in 3 streamlined steps.

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn


Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com


Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

22 Jun 202315 | The 3 Biggest Mistakes Stopping Your Growth00:14:01

If you're a coach whose growth is not as fast as you want it to be, listen in to see if you are making one or all of these mistakes.

The most valuable lesson? Focusing on one thing, building relationships, and avoiding shiny object syndrome.

Shiny Object Syndrome [00:01:10]

Joanna talks about the common mistake of wanting to do all the things at once, and how it can hinder the growth of a coaching business. She advises focusing on one or two marketing channels and being consistent.

Not Mastering One Thing [00:05:55]

Joanna discusses the importance of having a clear and compelling coaching offer, and committing to one specific coaching offer. She encourages coaches to create a signature coaching offer to stand out in the marketplace.


Forgetting that Relationships Build Your Business [00:08:32]

Joanna emphasises the power of building relationships with everyone you meet, and how it can be a vital part of attracting business. She advises being helpful and kind to everyone, and not being attached to the outcome.


Biggest Mistakes in Coaching Business [00:11:50]

Joanna talks about the three biggest mistakes that can hinder the growth of a coaching business: shiny object syndrome, not mastering one thing, and forgetting that relationships build your business.


High Touch Mentoring Program [00:11:50]

Joanna shares how she can help avoid these mistakes through her high touch mentoring program, the Business of Coaching, which offers step-by-step guidance on building a coaching business.


Call to Action [00:12:50]

Joanna encourages listeners to connect with her on LinkedIn or Instagram, share the episode with a friend, and leave a review.


Useful Links

The Business of Coaching programme

Connect with Jo on LinkedIn

Download the 12 ways to get clients now

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

18 Jan 202445 | How to become a successful solopreneur00:16:38

Jo Lott offers an empowering guide on 'How to Become a Successful Solopreneur', laying out a detailed 10-step roadmap to transition from dreaming to doing, tailored for both aspiring and established entrepreneurs in the coaching arena.

[00:00:00] - Opening and Welcome

  • Jo introduces the podcast and its mission
  • The episode focuses on transitioning from dreaming to doing for entrepreneurs and solopreneurs

[00:01:00] - The Need for Action in Building Your Empire

  • Emphasis on taking the first step in building a business
  • Overview of the 10-step roadmap for success

[00:02:00] - Step 1: Identify Your Strengths

  • Importance of understanding personal strengths and finding your niche
  • Using a full life reflection to uncover unique niches

[00:03:00] - Step 2: Embrace an Obsession

  • The role of passion and motivation in driving business success
  • The necessity of obsession in the initial business years

[00:04:00] - Step 3: Master Your Craft

  • The importance of consistent practice in skill mastery
  • Continuous learning and refinement in coaching and marketing

[00:05:00] - Step 4: Share Your Journey

  • Building authenticity and connection by sharing personal experiences
  • Using public sharing as a tool to attract an audience

[00:06:00] - Step 5: Attract Your Tribe

  • Attracting a community that resonates with your message
  • Refining your niche based on who you attract

[00:07:00] - Step 6: Solve Problems

  • Understanding and addressing the challenges of your audience
  • Realizing the value of solving specific problems for clients

[00:08:00] - Step 7: Package Your Solutions

  • Developing services that offer solutions to identified problems
  • Reference to previous podcast episodes for deeper insights

[00:09:00] - Step 8: Establish Your Coaching Practice

  • Setting up the business infrastructure and client onboarding processes
  • Building a strong brand and defining rates

[00:10:00] - Step 9: Build Strong Client Relationships

  • The significance of relationships in business growth
  • Fostering lifelong client relationships and referrals

[00:11:00] - Step 10: Expand Your Impact

  • Broadening reach through collaboration and networking
  • Utilising other networks to grow your audience

[00:12:00] - Successful Solopreneur Examples

  • Marie Forleo, Tony Robbins, Mel Robbins, Brendon Burchard, Gabby Bernstein
  • Each coach's unique approach and success story

[00:14:00] - Closing Remarks

  • The importance of taking action and staying committed
  • Encouragement to take a small step today for future success

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at:

01 Feb 202447 | From open slots to fully booked00:14:35

In this empowering episode, Jo Lott reveals the transformative roadmap to becoming a fully booked coach. Uncover the pivotal role of niching, the art of building a personal brand, and innovative marketing strategies. Jo shares real-life success stories and practical tips to guide coaches at every stage of their journey. Tune in for an episode filled with actionable insights to elevate your coaching business.

Topics:

Understanding Your Niche:

[00:01:00] The significance of niching in a global economy and the depth of niching beyond the basic help statement.

Building a Strong Personal Brand:

[00:05:00] The role of authenticity in personal branding and the impact of sharing your personal story.

Effective Marketing Strategies:

[00:06:00] Strategies for building an online presence, focusing on deep marketing strategies, and a recommendation for Brandocity for branding needs.

Client Relationship and Referral Building:

[00:08:00] The importance of relationships in business growth and creating excellent client experiences for referrals.

Sales Funnel and Conversion Techniques:

[00:09:00] Understanding the coaching buyer's journey and the importance of patience in building trust.

Conclusion:

[00:12:00] Jo underscores the need for resilience, adaptability, and an expert identity for success in coaching. She encourages listeners to trust in their abilities and make a difference.

Useful Links

FREE 5 Day Challenge: Online Course and Group Mastery Challenge - sign up now - starts 26 Feb

Brandority - Websites and Branding

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

30 Nov 202338 | B2B vs B2C: Which is Right for Your Coaching Business?00:12:04

In last week's free workshop, a question came up that resonated with many of you, and I'm excited to delve into it further in this week's Women in the Coaching Arena podcast.

Should you focus on business-to-business (B2B) or direct-to-client (B2C) sales in your coaching practice? This decision is crucial, especially in executive, leadership, or career coaching, as it significantly influences your marketing strategies, lead generation activities, and overall messaging.

The Pros and Cons of B2B and B2C Coaching (00:01:20)

This topic discusses the differences between business-to-business (B2B) and business-to-client (B2C) coaching, including the pros and cons of each approach.

Marketing Strategies for B2B Coaching (00:05:02)

This topic explores the marketing strategies and activities that are effective for business-to-business (B2B) coaching, including building relationships with decision-makers, attending industry events, and showcasing thought leadership.


Marketing Strategies for B2C Coaching (00:06:04)

This topic discusses the marketing strategies and activities that are effective for business-to-client (B2C) coaching, including social media marketing, personal branding, and connecting directly with potential clients.


Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn


Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com


Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

03 Apr 20234 | 5 Ways to save time and money in your business00:22:18

In this podcast episode, Jo Lott, a business mentor and ICF accredited coach, shares her insights on how coaches can save time and money in their business. She highlights five common problems faced by coaches, such as being distracted by new tasks, being overly ambitious with time, not utilizing available technology, lacking deadlines and accountability, and not knowing what they don't know. Jo provides practical solutions to these problems, such as focusing on what you are selling, time-blocking your calendar, using available technology, implementing accountability measures, and seeking help from mentors. Overall, Jo's tips provide actionable advice for coaches looking to achieve their goals more efficiently.

Key Points From This Episode

[00:01:40] The first problem is shiny object syndrome

[00:02:30] Start by focussing on what you're selling. Jo mentions mapping out a high-value offer How to Sell Coaching by creating a Signature Coaching Package (joannalottcoaching.com)

[00:05:30] Add in any bigger projects to your annual plan and remember Parkinsons Law

[00:06:30] Break it down into smaller steps

[00:07:30] The second problem is being overly ambitious with your time

[00:10:00] The third problem is not utilising technology

[00:10:30] How to use Chat GPT

[00:12:30] Automate

[00:13:30] The fourth problem is lack of deadlines and accountability

[00:15:30] How to use Focusmate

[00:16:32] The fifth problem is you don't know what you don't know. Here's the image Jo mentions All Possible Knowledge a - MSM, LLC (mcdonaldsalesandmarketing.biz)

[00:18:30] Jo summarises today's episode

  1. Shiny object syndrome
  2. Being overly ambitious with your time
  3. Not utilising technology
  4. No deadlines or accountability in place
  5. You don't know what you don't know

Tools mentioned in this episode

Toggl: Time Tracking Software, Project Planning & Hiring Tools

Free Online Appointment Scheduling Software | Calendly

Introducing ChatGPT (openai.com)

Focusmate - Virtual coworking for getting anything done

Useful Links

Learn more/sign up to Offer to Market in 30 Days starting 24 April

08 Aug 202474 | 3 Common Messaging Mistakes Coaches Make (And How to Fix Them)00:15:41

Let's talk about 3 common messaging mistakes that coaches often make and how to fix them. Whether you're a new coach or have been in business for years, this episode offers valuable insights to help you refine your messaging and stand out in the crowded coaching industry.

Timestamps:


[00:00:00] Introduction and Episode Overview

[00:01:00] Common Messaging Mistake #1

[00:02:00] Learning from Successful Coaches

[00:04:00] Crafting Your Unique Message

[00:07:00] Common Messaging Mistake #2

[00:10:00] Common Messaging Mistake #3

[00:12:00] Conclusion and Recap

[00:13:00] Information about Jo's Business of Coaching Program

[00:14:00] Closing Remarks and Resources

Key Points:


  • The importance of developing a unique perspective in your messaging
  • How to avoid generic language and create targeted messages for your ideal clients
  • Strategies for confidently communicating your expertise and value
  • The benefits of joining Jo's Business of Coaching program for coaches looking to uplevel their business


Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

16 Jan 2025100 | Celebration_ Join My 14-Day ‘Get a Client’ Challenge (+ Big Giveaway!)00:17:33

​​In this milestone 100th episode, Jo Lott celebrates the podcast's success, sharing invaluable insights and lessons learned from her journey, and launches an exciting 14-day challenge to help coaches land their next client. Plus, don't miss out on the special giveaway to win a one-on-one session with Jo!

Key Timestamps:

[00:01:00] - Reflecting on the podcast journey and its impact on Jo's business

[00:02:00] - Discussing the importance of staying in the arena despite criticism

[00:03:00] - First key lesson: Simple actions compound over time

[00:06:00] - Second key lesson: Mindset and gratitude as fuel for success

[00:07:00] - Third key lesson: Visibility is key to growing your client base

[00:08:00] - the 14-Day Client Challenge: 5 Steps to get a client in 2 weeks

[00:14:00] - Competition details to win a 1:1 session with Jo

🎉 Celebrate and Win a 1-2-1 coaching session with me!

I’m running a special prize draw to thank you for rating and reviewing my podcast! There are three different ways that you can take part in the competition:

  1. Find the podcast on name, scroll down, or follow the link and leave your rating and review
  2. Sharing this episode on social media
  3. Join the 14-day challenge

DM me on LinkedIn or email me at joanna@joannalottcoaching.com to let me know, for example, if you've rated and reviewed, if you've shared or if you are joining the client in a two-week challenge.

I’ll host a live video draw on Friday, 31 January, with exciting prizes: a one-on-one coaching call with me!

Your support means the world, and I can’t wait to celebrate with you! 🥳

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Signature Solution Step-by-Step Self Study Course

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify https://women-in-the-coaching-arena.captivate.fm/

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for...

27 Jul 202320 | The power of setting boundaries in your business00:14:30

Setting boundaries in your business can be difficult. Jo shares her personal struggle with work-life balance and the challenges of switching off when your business means so much to you. But setting boundaries is essential for well-being and business growth, as burnout is a significant threat to entrepreneurs. Jo suggests setting boundaries in terms of work hours and advises thinking of it as an act of self-love. Jo outlines five steps to begin setting healthy boundaries and encourages listeners to celebrate their wins and nurture their dreams.

Setting Boundaries for Well-being [00:02:44]

Explains the importance of setting boundaries for physical, emotional, and mental well-being in personal and professional life.

Balancing Work Hours [00:04:05]

Discusses the need to determine whether to have set work hours or a more flexible approach, and shares personal experiences and insights.

Steps to Setting Boundaries [00:06:23]

Provides steps to start setting boundaries in a healthy and compassionate way, including reflecting on needs and values, clear communication, self-compassion, consistency, and respecting others' boundaries.


Setting Boundaries Can Make a Huge Difference [00:11:16]

Explains the benefits of setting boundaries, such as reclaiming control, eliminating stress, and having clarity and focus.


Celebrate Every Win [00:12:36]

Encourages celebrating small victories to notice the positive impact of setting boundaries.


Useful Links

Download the 12 ways to get clients now

Joanna Lott's Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

21 Nov 202489 | 5 Strategies for Your Most Profitable & Joyful Coaching Year in 202500:18:26

Jo Lott focuses on the power of reflection and strategic planning for coaches as they transition into a new year. She invites listeners to reflect on their biggest wins, client transformation stories, and valuable lessons learned over the past year and create a vision for 2025, visualize their success and plan strategically for the future.

Episode Timestamps:

  • [00:02:00] Reflection exercise: Biggest wins in coaching business
  • [00:06:00] Reflecting on business mission and values
  • [00:07:00] Analyzing business metrics and growth
  • [00:08:00] Honest business review: What didn't work this year
  • [00:09:00] Discussion on long-term business vision
  • [00:14:00] Vision planning for December 2025

I hope you found this episode inspiring and helpful! If you’d like to dive deeper, I invite you to join me for my online workshop on December 5th, from 10:00 AM to 12:00 PM. Connect with other amazing coaches and craft a vision for your successful 2025!

Useful Links

Register for the 2025 Visionary Planning Online Workshop For Coaches

Download the Free Digital version of Coches' Planner (edition 2025)

Buy on Amazon a shiny printed copy of Coches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

15 Aug 202475 | The 5 Elements of High-Converting Discovery Calls (+ 2 Actionable Tips)00:18:06

In this game-changing episode, Jo discusses the secrets to mastering discovery calls. Whether you're struggling with conversions or looking to refine your approach, this episode offers invaluable insights to transform your coaching business. Learn from real-world case studies, avoid common pitfalls, and discover actionable strategies to turn prospects into paying clients.

Timestamps:

00:00 - Introduction and personal update

01:00 - The crucial importance of discovery calls in coaching

03:00 - 5 key reasons why discovery calls are vital for your business

05:00 - The 5 essential elements of an effective discovery call

07:00 - Case study: How one coach quadrupled her client base

09:00 - Common mistakes to avoid during discovery calls

11:00 - The importance of practice in mastering discovery calls

13:00 - 2 actionable tips to immediately improve your discovery calls

14:00 - Episode summary and key takeaways

15:00 - Information about Jo's coaching program for deeper insights

16:00 - Closing thoughts on the transformative power of discovery calls

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

11 Jan 202444 | Choose Your Hard00:14:13

In this empowering episode of "Women in the Coaching Arena," Jo delves into the critical choice between different types of challenges in business and life, offering insightful reflections and practical advice for coaches navigating the complexities of entrepreneurship. Tune in to explore why embracing your chosen 'hard' can lead to immense personal growth and fulfillment.

[00:00:00] Introduction

  • Jo Lott, a business mentor and ICF accredited coach, welcomes listeners.
  • Discussion on the challenges faced by coaches, including fear, self-doubt, comparison, and anxiety.

[00:01:00] Choose Your Hard

  • Jo shares a pivotal quote: "Choose your hard" and reflects on its meaning.
  • Personal anecdotes about her business challenges and the anxiety of change and growth.

[00:02:00] The Reality of Entrepreneurship

  • Jo discusses the constant challenges in running a business.
  • Emphasises that entrepreneurship is hard but fulfilling.

[00:03:00] The Never-ending To-Do List

  • Jo talks about the difficulty in switching off from business responsibilities.
  • The constant planning and thinking about business, even during downtime.

[00:04:00] Success Myths on Social Media

  • Debunking the myth that success is easy.
  • Sharing insights from masterminds and personal experiences about the everyday challenges of entrepreneurship.

[00:05:00] Comparing Corporate Work and Entrepreneurship

  • Reflections on the differences in workload and challenges between corporate roles and entrepreneurship.
  • Discussing the politics and limitations in a corporate environment.

[00:06:00] Finding Fulfillment in Hard Work

  • The unfulfilling nature of corporate work versus the rewarding aspect of entrepreneurship.
  • Jo talks about the alignment with personal values and the freedom entrepreneurship offers.

[00:07:00] The Joys and Challenges of Building a Business

  • The responsibilities and uncertainties of growing a business.
  • The rewarding nature of entrepreneurship and personal growth.

[00:08:00] The Continuous Growth Journey

  • Emphasizing the importance of continual personal and business growth.
  • Facing and overcoming challenges as a crucial part of entrepreneurship.

[00:09:00] Making the Choice

  • Encouraging listeners to reflect on their choices and the types of challenges they want to tackle.
  • Discussing the importance of small actions leading to significant successes.

[00:10:00] Client Stories and Inspiration

  • Sharing a story of a client, Yvonne, and her transition to full-time entrepreneurship.
  • The growth and learning experienced through entrepreneurship.

[00:11:00] Embracing the Challenges

  • Acknowledging that success is never easy and that challenges are common.
  • Discussing the importance of accepting and facing challenges.

[00:12:00] Continuous Self-Improvement

  • Insights from Gabby Bernstein's and Denise Duffield Thomas's experiences on continuous personal development.
  • The ongoing work on mindset and self-improvement.

[00:13:00] Conclusion and Resources

  • Jo invites listeners to share their choices and reflections.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching...

08 Jun 202313 | Dare to Dream: Crafting a Detailed Plan For Your Dream Life and Business00:21:45

Creating a vision for your dream life and business is vital for your success. Jo Lott shares a story of commitment from Carrie Green, the founder of the Female Entrepreneur Society, and advises listeners to craft a detailed plan of their dream life without worrying about practicality for now. Jo emphasises the importance of having a clear vision and taking actionable steps towards achieving it. She also acknowledges the potential challenges that may arise when pursuing entrepreneurship and encourages listeners to stay committed to their vision.

Unleashing Your Vision [00:00:27]

Encouraging listeners to consider their vision and create a detailed plan for their dream life and business, using Carrie Green's story as inspiration.

Commitment to the Cause [00:02:24]

Sharing Carrie Green's story of commitment to her cause of sharing female entrepreneur stories, despite having no income for two years, and how it led to her company generating millions of pounds every year.

Crafting Your Plan [00:07:57]

Encouraging listeners to craft a detailed plan of their dream life without worrying about practicality for now, and to disregard time-bound goals in order to dream without limits.

Unleashing Your Vision [00:10:58]

Jo encourages listeners to create a detailed plan of your dream life and business, and seek out someone who shares your vision.


Identifying First Steps [00:12:54]

Break down your vision into actionable goals and take small steps to transform your business.


Surrounding Yourself with Support [00:17:09]

The importance of finding a supportive community that believes in your vision and encourages your growth.

Useful Links

Joanna Lott's website and Download the 12 Ways to Get Clients Now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

30 May 202464 | A Step by Step Guide to Starting and Growing a Coaching Business00:16:25

Listen in for a comprehensive step-by-step guide to starting and growing a successful coaching business. Drawing from Jo's personal journey and experience, she provides practical tips, strategies, and insights to help coaches overcome fears, build confidence, and create a thriving business. Whether you're just starting out or looking to take your coaching business to the next level, this episode offers invaluable advice and actionable steps to achieve your goals.

Timestamps:

[00:00:00] Introduction

[00:01:00] The Importance of Foundational Steps

[00:02:00] Personal Journey: From Self-Doubt to Confidence

[00:03:00] Daily Practices for Success

  • Morning affirmations
  • Daily meditation
  • Celebrating wins
  • Overcoming limiting beliefs
  • Gratitude journal
  • Confidence course
  • Positive intelligence course
  • LinkedIn challenge

[00:06:00] Balancing Time and Effectiveness

[00:07:00] Essential Steps to Start Your Coaching Business

  • Overcoming fear
  • Vision, mission, and values
  • Setting financial goals
  • Deciding on a business format and setting up a business bank account
  • Setting up professional indemnity insurance

[00:09:00] Marketing and Identifying Your Niche

[00:10:00] Creating Tangible Offers and Growing Your Audience

[00:11:00] Final Tips and Website Setup

  • Website and email address
  • Onboarding system and contracts

[00:12:00] Summary and Caveat

  • Mastering marketing and sales as a skill
  • Investing time and money into learning

[00:14:00] Special Offer for Jo Lott's Mentorship Programme

[00:15:00] Closing Remarks and Free Resources

Useful Links

Onboarding and Retention Guide (£7)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

20 Jul 202319 | How to get corporate coaching contracts00:16:10

Corporate contracts can bring some consistent income into your coaching business. Jo shares her personal experience of landing a corporate contract and highlights the benefits, such as growth, stability, and higher rates.

Jo provides six strategies for securing corporate clients, including researching and identifying ideal clients, leveraging your network, crafting a compelling value proposition, developing tailored proposals, offering pilot programs, and collaborating with potential partners. These strategies aim to help coaches establish successful partnerships with organisations.

Useful Links

Offer to Market in 30 Days - starts 18 September! Learn more and sign up here.

Joanna Lott's website and programme

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

11 May 20239 | 13 Ways to Get a Client Today00:28:04

Happy International Coaching week! In this podcast episode, Jo Lott, a business mentor and ICF accredited coach, invites you to go all in on gaining new clients in the next two weeks. Jo emphasises the importance of setting intentions, visualizing success, and being persistent. She shares four simple steps and 13 different ways to gain new clients, including creating proof-based posts, sharing lead magnets, and attending networking events.

DARE GREATLY LIVE EVENT - 26 MAY 2023!

Set the Intention [00:00:27]

Jo talks about the importance of setting an intention and invites listeners to set a specific goal for the amount of money they want to earn or the number of clients they want to sign in the next two weeks.

Feel into it [00:05:16]

Jo encourages listeners to visualise the process of getting a new coaching client, from receiving a message to booking a call and signing them up. She emphasizes the importance of feeling the excitement and joy of this process.

Set the Strategy [00:06:14]

Jo shares 13 different ways to get new coaching clients, including telling everyone you know what you do, putting out proof-based posts with a direct call to action, and offering a free coaching session. She advises listeners to choose the strategies that feel right for them.


Ways to create engaging social media posts [00:10:29]

Jo Lott shares five ways to create engaging social media posts, including using real-life examples and sharing your own story.


Strategies to gain new coaching clients [00:13:17]

Jo Lott shares eight strategies to gain new coaching clients, including holding a webinar or free challenge and messaging new followers.


Following up with unconverted inquiries [00:18:10]

Jo Lott shares the importance of following up with unconverted inquiries and gives an example of how she did it to gain new clients.


13 Ways to Get New Clients [00:20:27]

Jo shares 13 ways to get new coaching clients in the next two weeks and directs listeners to her website for even more ideas.


Be All In [00:21:28]

Jo encourages listeners to keep going and not give up, reminding them that it can take up to six months for a potential client to make a decision.


Summary of Steps [00:23:24]

Jo summarizes the four steps to getting new coaching clients: set the intention, feel into it, set the strategy, and be all in. She also shares the 13 ways to get new clients mentioned earlier in the episode.

Useful Links

Joanna Lott's website

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found...

08 Feb 202448 | How I made £160K with a digital course00:22:16

Jo Lott shares her journey of creating and earning £160,000 from her digital course over the last two years. This episode is not just a success story; it’s a reflection of how you can take fast messy action to create and leverage digital courses so you scale your business and impact.

Here's what you'll uncover in Episode 48:

Introduction: The Journey Begins

  • [00:00:00] Jo warmly welcomes her listeners, emphasizing the podcast's commitment to sharing practical and emotional tools for coaches. She introduces the episode's theme, focusing on the honest, not-hyped reality of creating a profitable digital course.

The Launching Point

  • [00:01:00] Jo discusses her decision to openly share her earnings, a rare move designed to provide a transparent look at what it truly takes to create and profit from an online course or group coaching program.

Pre-Sale Announcement

  • [00:02:00] Exciting news about Jo’s upcoming course on creating digital courses or group coaching programs, including a special pre-sale offer for podcast listeners.

My £160K Course Journey

  • [00:03:00] Jo narrates her initial plunge into the digital course realm, highlighting the common misconceptions and the reality of building a foundation for success.

Building and Launching the Course

  • [00:06:00] Insights into the creation process, the challenges of prioritization, and the strategy of pre-selling to ensure commitment and accountability.

Marketing Strategies and Launching Lessons

  • [00:08:00] Jo shares her experience with launching her course through a five-day challenge, underscoring the importance of organisation and preparation in marketing.

Key Lessons Learned

  • [00:11:00] Jo distills her journey into essential lessons, including the importance of value over volume, authentic marketing, constant feedback and iteration, and strategic scaling.

Actionable Tips for Aspiring Course Creators

  • [00:17:00] Practical advice for those looking to create and market their own group programs, emphasizing the need for a solid niche, compelling content, and a robust launch plan.

Summary and Invitation

  • [00:19:00] Jo summarises the key points discussed, reiterates the special offer for her upcoming course, and extends an invitation to listeners seeking guidance in creating their digital courses.

Closing Thoughts

  • [00:20:00] A heartfelt message from Jo about her mission to empower women to build successful businesses, making a significant impact while managing their busy lives.

Join the Movement

Interested in creating your own digital course? Contact Jo today at joanna@joannalottcoaching.com for exclusive access to her course with a 30% pre-sale discount. This offer is only available for the first 10 people who purchase by Thursday 8 February.

Useful Links

FREE 5 Day Challenge: Online Course and Group Mastery Challenge - sign up now - starts 26 Feb

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the...

15 Mar 2023Welcome to the Women in the Coaching Arena podcast (trailer)00:02:49

Welcome to the trailer of the Women in the Coaching Arena podcast; a weekly show full of tips and ideas to help you to build a successful and fulfilling coaching business (without burning out). Join ICF accredited business mentor and coach, Joanna Lott, as she explains what to expect from the podcast.

Connect with me on LinkedIn. Send me a DM. I'd love to talk. (20) Joanna Lott ACC | LinkedIn

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

21 Sep 202328 | From Coaching Novice to Industry Leader in 5 Steps00:18:48

If you'd like to position yourself as an expert coach, Jo Lott shares five ways to go from coaching novice to industry leader. She emphasises the power of authentic storytelling and the importance of showcasing real case studies to connect with potential clients. Jo discusses the significance of mastering money mindset and the value of investing in coaching. She also explores navigating the coaching industry landscape, overcoming imposter syndrome, and the future of coaching. Jo concludes by encouraging listeners to trust themselves and reach out to her for further support.

The Power of Authentic Storytelling [00:02:34]

Using case studies and personal stories in marketing to showcase client transformations and attract potential clients.

Mastering Money Mindset [00:05:07]

Exploring the importance of charging appropriately for coaching services and the benefits of clients investing in their own development.


Overcoming Common Coaching Challenges

Jo talks about the common challenges facing coaches.


The future of coaching and the need for a blended approach

Discussion on the emerging trend of micro-niching in coaching and the demand for a blended coaching approach that combines industry experience with pure coaching techniques.


Useful Links

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn


Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com


Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

05 Oct 202330 | How can I sell a programme as that's not coaching?00:17:20

Something many coaches feel torn between is selling a programme, which means that it's actually not coaching as it's directive in nature. Jo discusses the process of selling a signature coaching program and how it differs from pure coaching. She emphasise the importance of providing a clear structure and tangible offering to potential clients, while also tailoring the program to individual client needs. Jo highlights the essence of coaching and how it can be integrated into a structured program. She encourages coaches to embrace evolution in coaching and adapt to meet the changing needs of clients.

The challenge of marketing intangible services [00:01:16]

Discussing the difficulty of selling coaching programs that are not purely coaching and the need for a clear structure and tangible offering.

The market's desire for tangibility [00:02:36]

Exploring why potential clients are drawn to tangible offerings and the importance of providing a clear roadmap for their desired transformation.

Crafting a marketable program [00:06:36]

Discussing the need for clarity and specificity in programme outcomes, as well as the importance of balancing structure with flexibility to tailor the programme to individual client needs.


The challenges of achieving goals [00:10:53]

Jo discusses the experience of a client who didn't achieve their goals within the expected time frame and emphasises the need for understanding and support.


Selling a program with confidence [00:12:06]

Jo talks about the importance of believing in the value and transformation of a coaching programme and how it makes selling easier.


Adapting coaching to meet client needs [00:13:28]

Jo discusses the importance of tailoring coaching to individual client needs and suggests using different titles, such as mentoring, to make clients more comfortable.


Useful Links

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn


Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com


Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

22 Aug 202476 | 5 Pre-Launch Mistakes That Are Costing You Thousands00:22:24

Let's explore the importance of pre-launch phases in building successful coaching programs. Jo shares her personal experiences, the common pre-launch mistakes such as insufficient planning, neglecting audience building, inconsistent messaging, ignoring data, and weak value propositions.

00:00 76. 5 Pre-Launch Mistakes That Are Costing You Thousands

00:41 Introduction and Personal Update

01:00 The Importance of Pre-Launch Phases

01:45 Common Pre-Launch Mistakes

02:48 Building and Engaging Your Audience

04:19 Crafting Consistent Messaging

05:30 Tracking Metrics and Data

06:07 Creating a Strong Value Proposition

06:30 Executing a Successful Pre-Launch

08:56 Key Elements of a Pre-Launch Strategy

13:27 The Power of a Waitlist

18:07 Upcoming Program: Offer to Market in 30 Days

19:52 Conclusion and Final Thoughts

Useful Links

Offer to Market in 30 Days programme - starts 16 September

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

14 Nov 202488 | All In Its Own Good Time00:16:04

This week Jo shares her insights from a recent in-person event and dives into the importance of divine timing and patience in the journey to success. She emphasises that every coach is at a different stage in their journey but often shares a common desire for immediate results. Jo reflects on her own experiences, illustrating how the lessons learned along the way are crucial for future success. This episode encourages embracing each phase of growth, recognizing that every step—no matter how challenging—is integral to the unfolding of your unique path.

Episode Timestamps:

[00:01:00] The Struggle with Divine Timing

[00:03:00] The Analogy of the CEO

[00:05:00] Avoiding Skipping Steps

[00:07:00] My Own Experience with Timing

[00:11:00] Trusting Your Unique Journey

[00:14:00] Closing and Next Steps

Takeaways:

  • Every coach's journey is unique, and it's essential to trust your own timing.
  • Success is a gradual process, and rushing can lead to missed valuable experiences.
  • Embrace every stage of your journey, as they contribute to your future success.
  • Avoid comparing your early journey to someone else's established success; focus on your growth.
  • The struggles and challenges you face now are critical for your long-term development.
  • Patience is vital in business; the right opportunities will come at the right time.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

22 Feb 202450 | How to get clients without social media00:16:19

If you wonder whether social media is a prerequisite to a business this episode is for you.

Whether it's due to a personal preference, a desire to target organisations, or simply wanting to explore alternative growth strategies, this episode is packed with insights and actionable tips that can transform the way you attract clients.

Episode Highlights:

Introduction [00:00:00]

  • Jo celebrates the podcast's milestone of reaching 50 episodes, sharing her gratitude for the listeners' support and reflecting on the podcast's impact on her business and coaching community.

Leveraging Your Personal Network [00:02:00]

  • Discover the power of tapping into your personal connections to grow your business. Jo discusses overcoming the fear of judgment and provides practical advice on how to clearly communicate your niche and offer to friends and family.

Speaking Engagements and Workshops [00:06:00]

  • Learn how face-to-face interactions, even in a digital format, can significantly boost your visibility and credibility. Jo shares success stories and encourages exploring opportunities for speaking at events or hosting workshops.

Strategic Partnerships [00:08:00]

  • Explore the benefits of collaborating with others who share your target audience. From referral agreements to guest speaking, strategic partnerships can be a game-changer in expanding your reach.

Content Marketing [00:09:00]

  • Dive deep into the world of content marketing with long-form content such as blogging, podcasting, or even writing a book. Jo emphasises the importance of establishing thought leadership and nurturing relationships with your audience.

Email Marketing [00:11:00]

  • Understand the unmatched value of building an email list as a direct line to your audience. Jo shares strategies for growing your list and engaging your subscribers with valuable content and offers.

Key Takeaways:

  • Personal Network: Start by sharing your journey and offerings with those closest to you. It's a foundational step that can lead to unexpected opportunities.
  • Engagements & Workshops: Nothing beats the personal touch. Seek out or create platforms where you can directly engage with potential clients.
  • Strategic Partnerships: Collaborate with others who can introduce you to your ideal clients. It's about creating mutually beneficial relationships.
  • Content Marketing: Invest in creating valuable, long-form content that resonates with your audience and establishes your expertise.
  • Email Marketing: Grow and nurture your email list. It's a crucial asset for direct communication and promotion of your services.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your...

27 Mar 2025110 | Behind the scenes of my LinkedIn growth00:22:02

Want to grow your personal brand and stand out on LinkedIn? In this solo episode, Jo Lott takes you behind the scenes of her journey to expand her LinkedIn presence this quarter. She shares eye-opening lessons, game-changing strategies, and insider tips that every coach and entrepreneur needs to know to boost online visibility and attract the right audience.

Key Timestamps

  • [00:02:00] Setting an Audacious Goal for Follower Growth
  • [00:03:00] Benefits of Quarterly Focused Goals
  • [00:04:00] Creating Shareable Content
  • [00:07:00] Visual Content Strategy
  • [00:10:00] Crafting Effective LinkedIn Hooks
  • [00:13:00] Sharing Authoritative Content and Stats
  • [00:14:00] The Importance of Case Studies
  • [00:17:00] Hidden Benefits of Building a LinkedIn Presence
  • [00:19:00] Long-Term Career Advantages

Key Quote:

"Your content has to be so good that your people want to share it with everyone else they know."

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

One-Stop Coaching Shop: Join the Waitlist

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

02 Nov 202334 | Goals, Grit, and Growth: A Real Talk on Coaching Success00:20:00

Jo discusses the significance of setting goals in your business and the effort required to achieve them. She shares her personal experiences and emphasises the importance of hard work, commitment, and consistency. She also discusses the transformative power of small habits and the journey towards a goal. She highlights that every experience contributes to your future success.

The cost of achieving goals [00:01:27]

Discussion on the challenges and sacrifices involved in pursuing and achieving goals in a coaching business.

The philosophy of goal cost [00:05:09]

Jo explores the concept of goal cost and the importance of analysing the costs and benefits associated with achieving goals.

Personal growth and goal setting [00:08:46]

Discussion on the personal growth and fulfillment that can be achieved through setting and pursuing goals as a coach.


The importance of embracing hard work and the journey [00:11:09]

Jo discusses the transformative power of small habits, the rewards of hard work, and the disappointment of achieving a goal without enjoying the process.


The true cost of achieving goals [00:12:34]

Explores the idea that meaningful change takes time and effort, and emphasises the value of previous experiences and efforts in achieving future success.


The importance of resilience [00:13:52]

Highlights the need for coaches to cultivate resilience and serve as pillars of strength for their clients, encouraging them to set audacious goals and stay committed to their dreams.


Useful Links

Sign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.

Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn


Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com


Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later):...

25 Apr 202459 | 5 Things My Mosts Successful Clients Have In Common00:13:16

Here are 5 key mindsets that Jo sees in her most successful coaching clients. Drawing from her firsthand experience guiding clients to build brilliant businesses, Jo reveals the powerful mental traits and approaches that allow her top clients to achieve at the highest levels. Whether you're a coach, entrepreneur or simply striving to up-level your mindset, this episode provides invaluable wisdom on the thought patterns that breed success.

Timestamps:

00:00 - Introduction

01:00 - The importance of focusing on what you want to grow, not lack

03:00 - Mindset #1: Celebrate wins and look for positives

Jo discusses why celebrating small wins is crucial for staying motivated and seeing your own progress.

04:00 - Mindset #2: Unwavering commitment to showing up for ideal clients

Jo highlights how her top clients show up consistently out of commitment to serving their audiences, not making excuses.

05:00 - Mindset #3: Stepping out of comfort zones

Jo emphasizes the necessity of getting visible and doing the hard things like self-promotion that many avoid out of fear.

07:00 - Mindset #4: Taking radical responsibility

Instead of victim mentality, Jo's star clients examine what separates them from elite performers and own their actions.

09:00 - Mindset #5: Willingness to experiment and possibly fail

The most successful embrace an experimental mindset and reframe potential failures as just part of the entrepreneurial journey.

11:00 - Recap of the 5 mindsets and Jo's personal commitment to pushing her own boundaries

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

19 Dec 202496 | Behind the Scenes of a Year of Scale00:28:56

Inspiring annual review of Jo Lott's coaching business journey in 2024. This episode offers a transparent look at her achievements, challenges, learnings, and plans for 2025, providing valuable insights for coaches and entrepreneurs.

Key Timestamps:

  • [00:05:00] Proud Moments and Achievements
  • [00:07:00] Challenges and Learnings
  • [00:11:00] Client Success Stories
  • [00:13:00] Marketing and Audience Growth
  • [00:15:00] Personal Development and Team
  • [00:16:00] Sales, Income, and Business Growth
  • [00:19:00] Areas for Improvement
  • [00:20:00] Priorities for 2025

"You can run a super successful business, just doing your best in this moment, juggling two young kids, school hours, all of the holidays. Yes, it's tiring. But yes, it's also fulfilling."

 Trust yourself, believe in yourself, and be the wise gardener who keeps on watering the seed.

Explore Jo's Annual Reviews for inspiration.

Useful Links

Link to full blog post - a year of scale

The Next Level Mastermind details

Download the Free Digital version of Coaches' Planner (edition 2025)

Signature Solution Step-by-Step Self Study Course

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

13 Feb 2025104 | How Laura built a proven system to win clients and had her highest-earning year00:22:40

Today, Jo Lott interviews Laura, a maternity return coach who transformed her business from inconsistent client acquisition to a proven, systematic approach that led to her highest-earning year ever. Laur's story highlights the power of community, support, and proven frameworks in building a thriving coaching practice. Join us as we dive into the key steps she took to create a business that is both sustainable and fulfilling!

[00:02:00] - Laura introduces herself as a maternity return coach and shares her background in HR and personal journey into coaching

[00:04:00] - Discussion of Laura's business challenges before joining the Business of Coaching program

[00:08:00] - Key actions Laura implemented:

  • Established "Sales Mondays"
  • Created systematic approach to client acquisition
  • Developed measurable metrics for business growth

[00:12:00] - Laura's results and achievements:

  • Highest earning year ever
  • Increased business confidence
  • Consistent client acquisition

[00:18:00] - Key takeaways and advice:

  • The importance of getting support
  • Not trying to do everything alone
  • Committing fully to business growth

With the guidance of business mentor Jo Lott, Laura overcame self-doubt, implemented structured sales strategies, and achieved her highest-earning year yet.

Limited-Time Offer! Get 30% off my Signature Solution Step-by-Step Study Course for 5 days only (February 12–16). Use coupon code 30OFF at checkout.

Useful Links

Signature Solution Couse (30% off)

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Let's-Coach - Free Co-Coaching Monthly Event to Support You to Grow Your Business

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned...

05 Sep 202478 | How to use slow months to build your pipeline00:15:49

Join Jo Lott, business mentor and ICF accredited coach, as she shares valuable insights on maximizing slow business months to boost your marketing efforts and client acquisition strategies. Learn how to shift your mindset from survival mode to growth mode during these quieter periods.

Show Notes:

00:00 - Introduction to the episode

00:58 - Understanding business seasons and the importance of consistency

02:00 - Auditing your marketing funnel

03:00 - Quick and easy sales strategies for immediate results

05:00 - Nurturing and converting prospects

06:00 - Ramping up content creation during slow periods

08:00 - Engaging with others and building relationships on social media

09:00 - Long-term marketing projects and becoming an authority in your niche

10:00 - Boosting networking and outreach efforts

11:00 - Reflecting on the big picture during slow seasons

12:00 - Introduction to the 30-day Offer to Market Sprint program

13:00 - Details about the Offer to Market Sprint and its benefits

14:00 - Closing remarks and call to action

Visit joannalottcoaching.com for free resources and more information about Jo's coaching services.

Remember to share this episode with a friend and leave a review if you found it helpful!

Useful Links

Offer to Market in 30 Days - starts 16 September

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

21 Dec 202341 | Scale and Leverage in Coaching to Maximise Your Impact & Income00:12:30

You started your business to work in line with your values and purpose.

A business that not only supports your family and lifestyle but feeds your soul and lights you up. But balancing your time and family life, with your mission and dreams is a struggle.

Would you like it to be easier?

Then, this is going to help you sooooo much!

This week, Jo is talking about leverage and scale in your coaching business.

Maximising Your Impact and Scaling Your Coaching Business (00:01:28)

Jo discusses the importance of scaling and leveraging your coaching business to reach more clients and make a bigger impact. It explores the reasons why coaches may want to scale their business and offers strategies for transforming a 1-to-1 coaching model into a 1-to-many model.

The Power of Leverage in Coaching (00:08:03)

This section focuses on the concept of leverage and how coaches can make their existing assets work harder for them. Jo discusses leveraging marketing efforts, such as repurposing podcast content into blog posts and social media posts. She also mentions automation and standardised processes to save time and energy.

Practical Steps to Scale and Leverage Your Coaching Business (00:09:26)

Jo provides practical steps for coaches to start scaling and leveraging their coaching business. She suggests assessing current offerings for adaptation, creating webinars or short courses, and identifying tasks that can be automated or delegated. The importance of filtering decisions through the lens of scale and leverage is emphasised.


Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn


Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com


Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

28 Dec 202342 | The Future of Coaching: Insights from the 2023 ICF Global Coaching Study00:14:19

Jo discusses the findings of the 2023 ICF Global Coaching Study. She highlights the significant growth in the coaching industry post-pandemic, the demographics of coaches and clients, and the rise of coaching specialisations.

The growth and evolution of coaching (00:01:21)

Discussion on the resilience and growth of the coaching industry post-pandemic, with a focus on the increase in coaches and tips for success.

Demographics of coach practitioners and clients (00:02:55)

Insights on the current demographics of coach practitioners, including generation, gender, and qualifications, as well as the gender balance of coaching clients.


Coaching specialisations and revenue drivers (00:04:12)

Exploration of the growing trends in business coaching, leadership coaching, and executive coaching, along with the impact of experience and corporate sponsorships on coaches' income.


Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn


Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com


Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

10 Oct 202483 | 5 Crucial Mistakes to Avoid When Planning and Running In-Person Events00:22:47

Are you ready to turn your in-person events into your most powerful marketing tool? Drawing from her own experiences, Jo shares common pitfalls and offers practical advice for coaches looking to organise retreats or events in today's predominantly online world.

Episode Highlights:

[00:00:00] Introduction and podcast overview

[00:01:00] The challenges of filling in-person events in an online world

[00:02:00] Mistake #1: Not allowing enough planning time

[00:04:00] The importance of a pre-launch runway

[00:05:00] Mistake #2: Failing to gauge interest before committing

[00:07:00] Strategies for assessing audience interest

[00:09:00] Mistake #3: Taking on too much financial risk

[00:11:00] Tips for managing event finances and pricing

[00:12:00] Mistake #4: Poor itinerary planning

[00:14:00] Balancing structure and flexibility in your event schedule

[00:15:00] Mistake #5: Inadequate marketing and pre-event engagement

[00:17:00] Effective marketing strategies and participant engagement

[00:19:00] Considerations for longer events and audience size

[00:21:00] Wrap-up and key takeaways

Key Takeaways:

  • When planning in-person events, allow sufficient time for marketing and logistics to succeed.
  • Always gauge interest before committing to venues, avoiding potential financial losses and stress.
  • Create a clear itinerary that balances structured content with time for networking and connection.
  • Engage with your audience before the event to build excitement and commitment.
  • Avoid taking on too much financial risk by utilizing pre-sale strategies and careful budgeting.
  • Remember that effective event marketing often requires more effort than the event planning itself.

Useful Links

In-person one-day event "Dare Greatly in the Coaching Arena" on the 8th of November in London, booking link

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract...

19 Oct 202332 | Transform Curious Clickers into Coaching Clients Now00:15:44

Jo discusses the buyer's journey and the stages of awareness that potential clients go through.

She emphasises the importance of empathy and relatability in moving clients through these stages and crafting an irresistible message. Jo also shares insights on selling to organisations. She recommends educational selling and a multi-touch approach for maximum visibility.

Understanding the Awareness Journey [00:01:28]

Explains the different stages of a buyer's journey, from being unaware of their problems to becoming aware of possible solutions.

Crafting an Irresistible Message [00:03:49]

Discusses the importance of creating a message that combines emotion, logic, and urgency to convert potential clients.


Navigating the Organisational Maze [00:07:44]

Provides strategies for building relationships, tailoring solutions, and leveraging educational selling when selling to organizations.


Episode Summary [00:12:22]


Useful Links

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

13 Jul 202318 | Breaking free from comparisonitus as a coach00:14:34

Comparisonitis among coaches is rife. Jo offers strategies to overcome this tendency, including recognising when comparisonitis is happening, shifting focus to one's own journey, celebrating wins, collaborating with other coaches, reframing comparison as inspiration, highlighting unique value proposition, seeking feedback and improvement, practising self-compassion, and prioritising self-care. Jo shares personal experiences and encourages listeners to trust and believe in themselves, emphasizing the importance of their unique perspectives and contributions.

Part One: Recognising the trap [00:01:12] Explains the trap of comparisonitis and the negative effects it can have on coaches' progress and success.

Part Two: Focus on your own journey [00:02:29] Encourages coaches to shift their focus from others' achievements to their own journey, celebrate wins, and acknowledge progress.

Part Three: Embrace collaboration [00:03:48] Highlights the importance of collaborating with other coaches, sharing knowledge, and building a supportive network instead of viewing them as competition.

Part 4: Embracing your unique value proposition [00:12:07] Recognise and embrace your unique strengths and ways of explaining things, as they are valuable and needed by others.

Part 5: Trusting and believing in yourself [00:12:07] Have confidence in your abilities and trust that you are capable of achieving great things as a coach.

Useful Links

Connect with Jo on LinkedIn

Joanna Lott's website and programme

Download the 12 ways to get clients now

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

04 Jul 202469 | The right environment to grow your coaching business00:13:49

There are three core foundations crucial for building a successful coaching business. Drawing from her recent in-person event and her Business of Coaching programme, Jo explores how community, strategy, and commitment create the right environment for your coaching business to thrive. Discover practical insights, real-life examples, and actionable tips to transform your approach to business building.

Timestamps:

[00:00:00] - Introduction and overview of the episode

[00:01:00] - First pillar: Community

[00:02:00] - The importance of in-person connections and casual networking

[00:03:00] - Online co-working as a community-building tool

[00:04:00] - The benefits of diverse perspectives in a business community

[00:05:00] - Second pillar: Strategy

[00:06:00] - The importance of having a clear business strategy

[00:07:00] - Financial planning and emotional aspects of money

[00:08:00] - Simplifying business growth through clear steps

[00:09:00] - Third pillar: Commitment

[00:10:00] - Creating an environment that fosters commitment and accountability

[00:11:00] - Success story: Transitioning to a full-time coaching business

[00:12:00] - Evaluating business investments and support

[00:13:00] - Closing thoughts and resources

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

29 Feb 202451 | How to create an online course or group program quickly00:17:37

Let's talk about the exciting world of creating online courses or group programs quickly. If you're on the verge of launching your own program or course, this episode is packed with valuable insights and practical steps to take your idea from conception to launch in no time.

Introduction [00:00:00]

Jo discusses the perfect timing for the topic, aligning with the start of her five-day challenge aimed at helping listeners create their online programs quickly.

Phase 1: Idea Creation [00:01:00]

  • Identifying Your Unique Offering: Understand what you want to create, focusing on your skills, know-how, and the problems you aim to solve.
  • Creating Your Signature Framework: Jo emphasizes the importance of developing a unique model, drawing from her own "Lott Last Minute Launch Formula" as an example.

Phase 2: Validating Your Offer [00:06:00]

  • The Importance of Validation: Before diving into creation, ensure your program meets an actual need. Jo shares her past experiences of creating programs that lacked market demand, highlighting the significance of this often-overlooked step.

Phase 3: Creation [00:07:00]

  • Crafting Engaging Content: Tips on creating a compelling welcome video and ensuring your content drives action and results.
  • Deciding on Content Delivery: Jo discusses the benefits of drip-feeding content versus creating it all at once, sharing her strategy to maximize productivity during a planned retreat.

Phase 4: Launch [00:10:00]

  • Ramping Up Visibility: Jo shares her current phase with the program "Elevate," detailing the exhaustive efforts in increasing visibility and preparing for a successful launch.
  • Understanding Conversion Rates: With practical examples from her challenge, Jo outlines the importance of knowing your numbers and setting realistic expectations for your launch success.

Conclusion [00:15:00]

Jo wraps up by summarising the four phases covered in the episode: idea creation, offer validation, program creation, and launch. She extends an invitation to join her program "Elevate," which closes on March 8th, emphasising that it's not an evergreen offering.

Here's the link with all the details Elevate - online course and group mastery (joannalottcoaching.com)

Key Takeaway: Creating an online course or group program doesn't have to be a daunting task. With clear steps, dedication, and a bit of creativity, you can quickly launch a program that not only reflects your unique expertise but also meets the needs of your target audience.

Join Elevate: Don’t miss out on the chance to join "Elevate." This comprehensive program is designed to guide you through every step of creating and launching your online course or group program. Sign up before it closes on March 8th! Elevate - online course and group mastery (joannalottcoaching.com)

Useful Links

Join Elevate before 8 March for £300 off the retail price.

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

25 Jan 202446 | Why this moment matters00:20:20

This episode focuses on the importance of the present moment in developing a successful coaching business. If you're looking for motivation and why now is a good time to go for it in your business, you'll find it in this episode.

[00:02:00] Commit to the Journey: Jo emphasises the importance of recognising the long-term commitment required in building a successful coaching business. It's about understanding the dedication needed for both developing coaching skills and business acumen.

[00:06:00] The Power of Immediate Action: Discusses the necessity of taking swift, decisive action on your ideas to prevent procrastination. Highlights the law of diminishing intent and the importance of acting quickly to make your goals a reality.

[00:08:00] Set Ambitious Goals: Focuses on the importance of setting challenging and ambitious goals. This step underscores the value of the journey and progress made towards these goals, contributing to significant growth.

[00:10:00] Create Practical Steps: Details breaking down large, ambitious goals into smaller, actionable steps. This approach is about making overarching objectives more manageable and achievable through daily or incremental actions.

[00:12:00] The Art of the Possible: Covers finding inspiration in the successes of others and using that as fuel for your own journey. It involves changing your perspective from comparison to inspiration and learning from personal triggers to understand what aspects of others' success can be motivating.

Useful Links

Free Ultimate Success Planner for Coaches 2024

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com


Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

18 Jul 202471 | Letter to my former self: Joanna Lott00:09:02

Joanna shares a personal letter she wrote to her 23-year-old self, reflecting on her journey as a coach and entrepreneur. She discusses the growth, challenges, and valuable lessons learned along the way.

Key Points:

  1. The importance of pushing past limiting beliefs
  2. Recognizing and valuing one's strengths
  3. Finding courage to take steps towards personal growth
  4. The power of raising your voice to make a difference
  5. Embracing vulnerability and authenticity

Highlights:


  • Joanna reads her letter to her former self, addressing fears, self-doubt, and future accomplishments
  • Reflections on the journey from working in an office to becoming a coach and business mentor
  • Insights on personal growth and overcoming self-imposed limitations

Takeaways:


  • We all carry limiting beliefs that need to be challenged regularly
  • Focus on what you want rather than what you don't want
  • Raise your voice to make a difference in your industry and life

Call-to-Action:

Listeners are invited to write their own letters to their former selves and share them with Joanna at joanna@joannalottcoaching.com.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

20 Feb 2025105 | 6 Branding Secrets to Make You the Go-To Coach in Your Niche00:17:21

In today's saturated coaching market, your personal story isn't just a nice-to-have—it's your secret weapon for standing out. Jo believes that while many coaches focus solely on credentials, it's your unique journey and experiences that create genuine connections with clients and differentiate you from the competition. Tune into today’s episode for Jo’s practical tips on using your story to elevate your marketing and attract your dream clients.

Episode Timestamps

[00:01:00] - The importance of aligning your niche with your personal story

[00:03:00] - Market realities: Understanding the 80/20 rule in coaching success

[00:04:00] - Why clients choose coaches: Connection over credentials

[00:09:00] - The River of Life exercise: Mapping your journey

[00:11:00] - Practical tips for incorporating your story into your marketing

[00:12:00] - The importance of specificity in branding (featuring Seth Godin's insights)

[00:14:00] - Action steps

"People don't buy coaching, they buy connection with you and the outcome that they want. Your ideal client isn't just looking for another coach, they are searching for someone who absolutely gets them. Someone usually who has walked a similar path, overcome similar struggles, or achieve what they want to achieve."

Useful Links

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

07 Nov 202487 | Should you offer 1:1 coaching, group coaching, or an online course?00:17:14

Deciding between one-to-one coaching, group coaching, or creating an online course can be a pivotal moment in a coach's business journey. Jo Lott explores the unique benefits and challenges of each coaching model, emphasizing that you don’t have to limit yourself to just one approach.

Episode Overview

[00:01:00] - Pros and cons of a traditional one-to-one coaching model

[00:02:00] - Group Coaching Deep Dive

[00:04:00] - Managing group dynamics

[00:05:00] - Lessons learned from experience

[00:06:00] - Online Courses Exploration

[00:10:00] - Making Your Decision

[00:13:00] - Next Level Mastermind & The importance of continuous improvement

Key Takeaways:

- Start with 1:1 coaching to build a foundation

- Group coaching requires strong facilitation skills

- Online courses need a significant audience size

- Consider combining multiple models

- Focus on what energizes you

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

09 Dec 202492 | Next Level Series - Day 1 - 9 Strategies I use to fill my evergreen group programme every month00:21:23

This special three-day podcast series is tailored for coaches eager to enhance their businesses by building scalable offers and implementing effective systems.

Throughout the series, listeners will gain insights from Jo Lott's journey, focusing on actionable steps to achieve greater income freedom and a stronger influence in their field.

On Day 1 of the series, Jo shares her proven strategies for consistently selling out her evergreen group coaching program every month, all without relying on traditional launch tactics or sales calls.

By fostering deep relationships and trust, coaches can create a sustainable business without relying on pushy sales tactics or high-pressure deadlines.

Key Timestamps:

  • [00:03:00] Overview of Business Scaling and Success
  • [00:06:00] Nine Strategies Revealed
  • [00:16:00] Importance of Case Studies and Testimonials
  • [00:19:00] Patience and Long-Term Approach

If you would like to join Slack group where we discuss challenges and share experiences use the link below.

Useful Links

Register to join the FREE Slack community

Download the Free Digital version of Coaches' Planner (edition 2025)

Signature Solution Step-by-Step Self Study Course

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

06 Jul 202317 | How to stand out in a competitive market00:15:15

Let's talk about market sophistication and its relevance to the coaching industry. Joanna explains the five levels of market sophistication in the coaching industry and provides strategies for coaches to navigate the competitive market. She emphasises the importance of building a strong brand, embracing innovation and highlighting your unique value proposition.

First Level: Hello Market [00:01:16] Introducing a unique coaching service that captures the needs of the market and showcasing its value and benefits.

First Level: Hello market

Second Level: What is this?

Third Level: How does this work?

Fourth Level: Fierce Competition

Fifth Level: New Experiences

Useful Links

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

The Business of Coaching programme

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

02 May 202460 | Storytelling Secrets to Attract Coaching Clients00:19:31

This episode dives deep into the powerful role that storytelling can play in attracting coaching clients and building a successful coaching business. Joanna discusses the psychological reasons why stories resonate so deeply with us as humans, tapping into our emotions and creating a sense of connection and relatability. She explains the "hero's journey" narrative arc that is found in so many stories we love, and why this universal story structure tends to resonate across audiences.

[00:00 - 1:00] Intro about the Women in the Coaching Arena podcast

[1:00 - 2:00] Introduction and overview of the storytelling topic


[2:00 - 4:30] Understanding the psychology behind storytelling: mirror neurons, tapping into emotions, the hero's journey arc


[4:30 - 7:00] Types of stories for coaches: personal hero's journey, client success stories, inspirational stories, educational stories


[7:00 - 10:00] How to craft compelling stories with key story elements and vivid details


[10:00 - 12:30] Using metaphors and analogies effectively in storytelling


[12:30 - 15:00] Incorporating stories into your marketing: website, emails, social media, sales calls


[15:00 - 16:30] Summary of why storytelling is powerful for attracting clients and building know, like and trust


[16:30 - 17:00] Call to action to utilise storytelling


Joanna emphasises that stories create the critical emotional connection that allows prospects to know, like and trust you - which is essential for converting them into paying clients. The episode is packed with motivating examples and strategic advice for coaches looking to harness the power of storytelling in their businesses.


Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

20 Apr 20236 | 4 Steps to Tackling Imposter Syndrome00:26:37

In this episode of the "Women in the Coaching Arena" podcast, host Jo Lott discusses the common feelings of imposter syndrome that many coaches experience and provides four steps to overcome it. She emphasises that these feelings are universal and can come up for anyone, especially when doing something out of their comfort zone. Jo shares the results of a poll she conducted at a conference and reassures listeners that they are not alone in feeling this way. The four steps to overcome imposter syndrome are: uncover the roots of the imposter syndrome, know your imposter syndrome script, rewrite your imposter syndrome story, and reprioritise your authentic self.

**Four Steps to Tackling Imposter Syndrome [00:00:27]**

Introduction to imposter syndrome and its common symptoms. Poll results showing how prevalent imposter syndrome is. Personal experience with imposter syndrome as a coach.

**Uncover the Roots of Imposter Syndrome [00:08:58]**

Exploring the origins of imposter syndrome, often stemming from childhood experiences. Reflecting on personal behaviours and their benefits. Identifying the impact of imposter syndrome on personal and professional life.

**Challenge Your Inner Critic [00:11:50]**

Recognising and challenging negative self-talk. Reframing thoughts and beliefs. Practising self-compassion and self-care.

**Celebrate Your Successes [00:16:00]**

Acknowledging and celebrating personal achievements. Keeping a success journal. Recognizing the value of personal growth and learning.

**Imposter Syndrome Script [00:10:57]**

How childhood labels can hold us back and how to challenge negative thoughts.

**Rewriting Your Story [00:17:26]**

How to question and reframe negative thoughts through journaling and reflection.

**Prioritizing Your Authentic Self [00:20:51]**

Identifying and declaring your unique abilities to build a sense of self and take action.

**Gratitude and Affirmations [00:13:06]**

The importance of acknowledging successes and using affirmations to reprogram your mind.

Note: The section also includes tips on challenging negative thoughts and the importance of writing things down.

**Overcoming Imposter Syndrome [00:22:41]**

Tips on how to overcome imposter syndrome as a coach, including the importance of gratitude journaling and the need to reframe negative thoughts.

**Four Steps to Tackling Imposter Syndrome [00:23:36]**

A summary of the four steps to tackle imposter syndrome: uncover the roots, know your script, rewrite your story, and reprioritize your authentic self.

**Believing in Yourself [00:24:40]**

Encouragement to trust and believe in yourself, and to pursue your dreams.

Useful Links

Learn more/sign up to Offer to Market in 30 Days starting 24 April

Connect with Jo on LinkedIn

Joanna Lott's website

10 Apr 2025112 | Coaching vs. Mentoring vs. Consulting – What Am I Actually Selling?00:17:15

Jo Lot dives deep into the world of coaching, mentoring, and consulting, breaking down the key differences and helping you get crystal clear on what you’re genuinely offering your clients. Discover how to blend these approaches ethically and effectively to create a deeper impact and unstoppable results.

Episode Highlights:

[00:02:00] Defining coaching: non-directive questioning that helps clients find answers within themselves

[00:05:00] Exploring mentoring: sharing your experience and expertise while allowing clients to take what resonates

[00:08:00] Understanding consulting: more directive approach where you provide expert insights and frameworks

[00:09:00] How to blend these approaches effectively and contract clearly with clients upfront

[00:11:00] Why blending approaches can better serve clients who are focused on getting results

[00:14:00] The reality that most clients don't care about labels - they care about achieving their goals

"Most people don't wake up thinking, I need a coach to help me explore my values, my strengths, through a non-directive questioning, they think I need to get out of this job. I absolutely hate it. They want results." - Jo Lott



Whether you call it coaching, mentoring, or consulting, what matters most is bringing your full expertise and experience to help clients achieve the results they're seeking.

Useful Links

Your First 100 subscribers - how to grow your email list free live workshop

Learn about The Business of Coaching programme

Signature Solution Course

One-Stop Coaching Shop: Join the Waitlist

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if

12 Dec 202495 | £100k in Insights: Lessons from 5 Years of Masterminds and Business Growth00:10:32

Small things can make a big difference in your business. Tiny insights, simple shifts in perspective, or even little-known strategies can unlock massive opportunities for growth and success. Today Jo shares her invaluable insights from investing £100,000 in masterminds and personal development over the past five years.

Timestamps:

[00:02:00 - 00:03:00] High-Cost Mastermind Lesson

  • Primary takeaway: "Make more offers"
  • Understanding the importance of sales and value proposition

[00:03:00 - 00:05:00] First Group Program: Customer Care

  • Lesson learned from a top London hotel's approach to customer service
  • Personal example of turning a potential negative client experience into a positive one
  • Received a 10/10 recommendation despite initial challenges

[00:05:00 - 00:06:00] Amplify Group Program

  • Focus on building extensive social proof
  • Inspired to create a website with multiple case studies
  • Encouraged listeners to check her results page

[00:06:00 - 00:07:00] Current Mastermind Insights

  • Self-discovery: "I am better than I think I am"
  • Importance of setting clear boundaries

[00:07:00 - 00:08:00] Additional Group Program Lessons

  • Value of breakout rooms for group bonding
  • Importance of structured group calls
  • Significance of providing supporting materials

[00:08:00 - 00:09:00] Jo’s Personal Philosophy on Investment

  • No regrets about investing in personal and business development
  • Views investment as a form of self-care
  • Provides support, accountability, and personal growth

Thank you for listening to this episode. Share this episode with a fellow coach or friend who might find it valuable.

Most importantly: Trust yourself, take bold steps, and dare to grow.

Case Studies: Explore Jo’s Results Page for inspiration

Useful Links

Download the Free Digital version of Coaches' Planner (edition 2025)

Signature Solution Step-by-Step Self Study Course

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free...

28 Mar 202455 | This is your reminder to keep going00:14:57

Lets talk about the realities of the struggles and triumphs of starting and growing a coaching business, emphasising the importance of persistence, resilience, and trusting the journey.

Introduction

  • Jo introduces the episode by acknowledging the expected topic but shares a more pressing message that resonated with her spirit - the encouragement to persist in your business.
  • She emphasises the hardest part of business growth: going from zero to one client and the significant energy and effort it requires during the initial years.

Main Points with Timestamps:

  • [00:01:00] Overcoming the initial hurdles of starting a business, including self-doubt, comparison, and the slow pace of growth.
  • [00:02:00] The unexpected challenges of entrepreneurship and the personal growth and courage it demands.
  • [00:03:00] The significance of dreaming big and trusting that your dreams are there for a reason, guiding you towards making a difference.
  • [00:04:00] Jo shares personal anecdotes to illustrate how early passions and dreams can indicate your true calling.
  • [00:06:00] The realisation that achieving your dream doesn't mean the end of challenges but rather introduces different kinds of difficulties.
  • [00:07:00] The importance of embracing uncertainty and how it can filter out those who may not have the resilience required for success.
  • [00:08:00] An inspiring story of a client who was close to giving up but received a rewarding opportunity just in time, emphasising the importance of persistence.
  • [00:09:00] Jo explains the metaphor of the wise gardener, underscoring the importance of continual effort and belief in your growth potential.
  • [00:10:00] Encouragement to trust in the emergence of solutions and the value of coaching in navigating the uncertainties of entrepreneurship.
  • [00:11:00] The power of observation, keeping an open mind, and recognizing opportunities that align with your journey.
  • [00:12:00] The crucial role of taking action towards your dreams, rather than getting stuck in planning.

Key Takeaways:

  1. Your dream is a significant indicator of your true calling; don't ignore it.
  2. Believe in your ability to achieve your dreams, regardless of current skill levels.
  3. Embrace the uncertainty of entrepreneurship and trust the process.
  4. Keep faith that solutions and opportunities will arise as you continue to take action.
  5. Persistence is key: the journey may require repetitive effort, but it’s essential for growth and success.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to

11 Dec 202494 | Next Level Series - Day 3 - Building Raving Fans: The art of client care that turns into loyalty and referrals00:18:03

This special three-day podcast series is tailored for coaches eager to enhance their businesses by building scalable offers and implementing effective systems.

Throughout the series, listeners will gain insights from Jo Lott's journey, focusing on actionable steps to achieve greater income freedom and a stronger influence in their field.

On Day 3 of the series, Jo highlights the importance of celebrating client investments, providing clear guidance, and nurturing long-term relationships to foster loyalty and referrals. She also emphasizes leveraging feedback, success stories, and referral programs to enhance client satisfaction and build a thriving coaching business.

Timestamps:

[00:01:00] Overview of the Week's Topics

[00:04:00] Onboarding Process Essentials

[00:07:00] Nurturing Long-Term Client Relationships

[00:08:00] Retention Strategies

[00:10:00] Feedback and Testimonials

[00:12:00] Building Your Referral Engine

If you would like to join Slack group where we discuss challenges and share experiences use the link below.

Register to join the FREE Slack community



Useful Links

The Next Level Mastermind details

Download the Free Digital version of Coaches' Planner (edition 2025)

Signature Solution Step-by-Step Self Study Course

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

17 Aug 202323 | Why most coaching businesses fail and how you can succeed00:17:19

82% of coaching businesses fail in the first two years.

I'll share insights on the common mistakes that can lead to coaching business failure.

Lack of Clarity [00:01:17]

Coaches fail due to lack of clarity about their niche, target market, and unique value proposition.

Ineffective and Inconsistent Marketing [00:03:56]

Many coaches struggle with ineffective and inconsistent marketing, using the wrong communication channels and failing to convey their expertise convincingly.

Embrace Lifelong Learning [00:10:18]

Continuous learning and staying ahead of the curve are essential for success in the coaching industry. Surrounding yourself with inspiring individuals and updating skills and knowledge is crucial.

Your Action Plan for Success [00:11:32]

Creating a tangible action plan for coaching business success, including self-assessment, niche refinement, brand building, and marketing blueprint.


Your Marketing Blueprint [00:12:44]

Developing a comprehensive marketing plan, both online and offline, to build trust with the audience and attract clients through various touchpoints.


Skill Development and Confidence Boost [00:13:55]

Investing in continuous learning, identifying and mastering one skill, combating imposter syndrome, and acknowledging wins for a confidence boost.


This episode offers practical advice for coaches looking to thrive and avoid costly mistakes.


Useful Links

Offer to Market in 30 Days - starts 18 September! Learn more and sign up here.

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

14 Dec 202340 | Behind the Scenes 202300:21:31

Over the past four years, Jo has made it a tradition to document her entrepreneurial journey through annual reviews. These honest reflections, sharing both the highs and lows, are a wonderful thing to look back on.

2023 was a pivotal year for Jo, centered around one core goal: Embracing more support. It was a year of significant growth and learning, and there may be a lot in her journey that could resonate with or inspire you.

Reflection on behind the scenes (00:00:42)

Reflection on the behind the scenes of Jo's business in 2023, including connecting with people on LinkedIn and consistent posting.

The framework (00:01:28)

Covering the framework used for reflection.

What went well (00:02:44)

Successes of Jo's business in 2023, including delegating the connection process, consistent email list management, and launching the podcast.

Client Success Stories and Achievements (00:11:13)

Jo discusses the number of clients she has worked with and highlights the success stories and achievements of her clients.


Simplifying Business Offers and Increasing Income (00:12:30)

Jo talks about keeping her business model simple and the success of her offers. She also mentions earning more income compared to the previous year.


Priorities for 2024: Family, Work-Life Balance, and Systemizing Business (00:16:03)

Jo shares her priorities for the upcoming year, including putting her family first, achieving a better work-life balance, and systemising her business to reduce reliance on personal energy.


Useful Links

Read the full blog of my Annual Review 2023 and the previous year's reviews

Attend the live free planning workshop on 14 December

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn


Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com


Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later):...

12 Sep 202479 | 7 Powerful Ways to Stand Out from Your Competitors in the Coaching Industry00:14:05

Hear of 7 powerful strategies to help coaches differentiate themselves in an increasingly competitive industry. This episode provides practical advice to build a unique, memorable brand and transform your coaching business into a profitable venture.

Episode Highlights

[00:00:00] - Introduction and podcast overview

[00:01:00] - The importance of standing out in the coaching industry in 2024

[00:02:00] - Strategy 1: Be authentically you

[00:03:00] - Strategy 2: Solve real, specific problems for your ideal client

[00:05:00] - Strategy 3: Build a memorable personal brand

[00:06:00] - Strategy 4: Provide excellent, innovative service

[00:08:00] - Strategy 5: Leverage customer case studies and testimonials

[00:09:00] - Strategy 6: Build a tight-knit community

[00:10:00] - Strategy 7: Show up and be seen (aim for "omnipresence")

[00:12:00] - Episode summary and key takeaways

[00:13:00] - Closing thoughts and call to action

7 Ways to Stand Out from Your Competitors:

  1. Be authentically you: Share your unique journey and stories
  2. Solve real, specific problems for your ideal client
  3. Build a memorable personal brand through authenticity
  4. Provide excellent, innovative service (e.g., unlimited laser coaching)
  5. Leverage customer case studies and testimonials
  6. Build a tight-knit community around your brand
  7. Show up and be seen - aim for "omnipresence" across platforms

Resources Mentioned


Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

23 Jan 2025101 | How Clare Went From “What Now” to Confidently Launching Her Style Coaching Business00:11:21

Jo Lott interviews Clare Silk, a style coach who helps entrepreneurs elevate their confidence through fashion and mindset work. Clare shares her journey from coach training to launching a successful style coaching business, offering valuable insights into the psychology of fashion and its impact on business success.

Episode Timestamps:

[00:01:00] - Clare introduces herself and her transition into style coaching

[00:04:00] - Clare's experience and challenges

[00:05:00] - Development of marketing skills and client communication

[00:06:00] - Key achievements and learnings from the Business of Coaching program

[00:07:00] - Clare's future plans and networking experiences

Key Takeaways:

  • Consistency and visibility are crucial for business growth
  • The importance of taking action that "moves the needle"
  • Market research is essential for understanding and reaching your ideal clients
  • Resilience and adaptability are key traits for successful coaching businesses

Connect with Clare:

Clare Silk - Style Coach

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

13 Jun 202466 | Behind the Scenes: Zoe Fenn shares her business building journey00:21:23

Jo shares a case study conversation with her client Zoe Fenn. Zoe's journey highlights the challenges of running a business alone, even with prior experience, and the invaluable support and guidance Jo's programme provided. Zoe's testimonial exemplifies the transformative impact Jo aims for with her clients.

Show Notes:


[00:00 - 02:00] Introduction and background on the podcast's focus.


[02:00 - 03:00] Jo's excitement to share Zoe's case study and the significance it holds for her.


[03:00 - 04:00] Zoe's background and the challenges she faced before joining Jo's program.


[04:00 - 06:00] The valuable support and resources Zoe found helpful in the program.


[06:00 - 08:00] The results and progress Zoe achieved through the program.


[08:00 - 10:00] Zoe's success in selling her group program and creating an individual program.


[10:00 - 11:00] Zoe's biggest takeaway: staying focused on the client's needs and perspective.


[11:00 - 13:00] The importance of understanding the client's language, priorities, and challenges.


[13:00 - 15:00] The difficulty of seeing one's own blind spots and the value of external support.


[15:00 - 16:00] Zoe's plans for designing and delivering her group program.


[16:00 - 17:00] Zoe's recommendation of Jo's program to others feeling entrepreneurial.


[17:00 - 19:00] Zoe's praise for Jo's expertise, responsiveness, warmth, and coaching approach.


[19:00 - 20:00] Jo's closing remarks and call to action.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

01 Jun 202312 | Future Pacing to Attract Clients00:13:39

Future Pacing helps clients visualise their future and feel motivated to take action towards their goals. Jo shares two types of future pacing techniques, positive and negative, and emphasises the importance of combining them for a powerful call to action. She also addresses ethical concerns

Introduction [00:00:00]

Jo Lott introduces herself and the topic of future pacing to attract clients.

Dare Greatly event and future pacing [00:00:27]


Jo talks about her recent Dare Greatly event and how future pacing can help people visualise themselves in opportunistic times of the year, such as summer.


Positive and negative future pacing techniques [00:02:24]


Jo explains the two types of future pacing techniques: positive and negative, and how they can be combined for a powerful call to action.


Future Pacing Techniques [00:10:17]


Jo Lott explains how future pacing can be used in various communication channels to attract clients and encourages listeners to implement positive and negative future pacing techniques.


Ethical Concerns [00:10:17]


Jo Lott addresses the ethical concerns around future pacing and emphasises that it is all about good intentions to help clients move forward.


Call to Action [00:11:16]


Jo Lott urges listeners to use future pacing to inspire people to seek help sooner and transform their lives.


Useful Links

Joanna Lott's website and download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

25 Jul 202472 | How Beth Went from 1 Corporate Client to 5 and Launched a Women's Leadership Programme in Less Than a Year00:18:29

Jo Lott interviews Beth O'Neill, a leadership coach who completed Jo's Business of Coaching programme. Beth shares her journey from starting her coaching business to developing successful corporate and women's leadership programmes. She discusses the challenges she faced, the most helpful aspects of the programme, and her plans for future growth.

Timestamps:

[00:00:00] Introduction and Jo's summer plans

[00:02:00] Beth introduces herself and her coaching focus

[00:03:00] Beth's situation before joining the Business of Coaching programme

[00:04:00] Most helpful aspects of the programme for Beth

[00:06:00] Results and changes in Beth's life and business since joining

[00:08:00] Beth's increased visibility and presence on LinkedIn

[00:09:00] Beth's current client roster and programmes

[00:10:00] Beth's experience working with Jo

[00:11:00] Beth's biggest takeaway from the programme

[00:12:00] Beth's future plans for her business

[00:13:00] Who Beth would recommend the programme to

[00:14:00] How to get in touch with Beth and her services

[00:15:00] Beth's advice for new coaches

[00:16:00] Outro and information on Jo's mentorship programme

Key Points:

  • Beth developed her own leadership coaching programme and gained confidence in pricing her services.
  • She increased her visibility on LinkedIn and expanded her client base.
  • Beth now offers corporate coaching culture programmes and a women's leadership programme.
  • The programme provided Beth with a supportive community and personalised mentorship.
  • Beth emphasises the importance of authenticity and leveraging personal strengths in building a coaching business.

Contact Information:



Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the

16 Nov 202336 | How Facebook ads revolutionised my understanding of messaging and marketing00:14:19

Have you ever seen Facebook ads and thought 'uuuhhhgg why are they so OTT?'. Jo shares her insights on the importance of effective messaging in business. She discusses her experiences with Facebook ads and how it enhanced her marketing skills.

Jo also talks about the significance of choosing a profitable niche based on passion and market needs. She emphasises the need for early validation of the niche to resonate with the target audience.

Jo also mentions her upcoming free workshop on 30 November and encourages listeners to sign up using this link.

The power of messaging (00:02:40)

Explains the importance of using specific and understanding language to resonate with clients and stand out in marketing.

Different angles for messaging (00:04:05)

Discusses various ways to bring uniqueness and specificity into messaging, such as industry-specific, expertise-oriented, and personal preference-based approaches.

Validating niche and offer (00:08:03)

Jo Emphasises the need to validate the niche and offer early on by considering the intersection of passion, skills, and market needs, and finding a "must-have" problem to solve.


The importance of messaging in business (00:11:24)

Discussion on how messaging impacts business, the nuances of messaging, and the use of Facebook ads for understanding the impact of messaging.


Using storytelling and images in messaging (00:11:24)

Exploration of how storytelling and visual elements can enhance messaging, and the importance of selecting a niche based on both passion and market needs.


Tailoring messaging to different target audiences (00:11:24) 

Explanation of how messaging should be adapted for different target audiences, such as retirees starting a business versus influencers selling to their followers.


Useful Links

Sign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.

Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn


Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com


Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or...

03 Aug 202321 | 4 Lessons Learned From Launching a Group Programme00:16:43

If you've ever wanted to launch a group programme, or want to improve your current programme this is for you.

Jo shares her experience and tips for successfully launching and running a group coaching program. She also announces a competition to win a 1-to-1 coaching session with her for reviewing the podcast.

Jo emphasises the importance of having a clear program promise and niche, knowing your stats before launching, and delivering an amazing onboarding experience.

She encourages coaches to set a launch date, map out the necessary steps, and start building the audience and content required to fill the group programme.

The Eight-Week Promotion Period [00:02:19]

Jo discusses the importance of giving yourself at least an eight-week promotion period when launching a group program, as it takes time and preparation to effectively promote and attract participants.

Creating a Clear Program Promise [00:04:42]

Jo emphasises the need to create a clear program promise for a group program, focusing on the tangible difference it can make in participants' lives rather than just the topic or goal.


Delivery and Creating an Interactive Learning Experience [00:08:04]

Jo talks about the importance of creating an interactive learning experience in a group program, where participants can gain valuable insights from their peers and feel a sense of community. She also mentions the power of vulnerability in connecting with others on a deep level.

Episode summary:

Clear program promise [00:11:36]

Importance of having a clear program promise that speaks to the end goal of the participants.


Knowing your stats [00:11:36]

The importance of knowing your audience and their numbers before launching a group coaching program.


Delivery and onboarding experience [00:12:42]

Tips for offering an amazing onboarding experience and group calls to ensure participants show up every week and gain referrals.

Useful Links

Email Jo to mention that you've reviewed the podcast to be entered into the competition to win a 1:1 session

Connect with Jo on LinkedIn

Download the 12 ways to get clients now

Joanna Lott's website

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later):...

16 May 202462 | No Excuses: Developing the Whatever-It-Takes Mindset00:16:52

Jo gets tough and challenges coaches to adopt a "no excuses" whatever-it-takes mindset, especially in the early years of building their business. She shares the importance of hustle periods, taking imperfect action, being resourceful about generating income, and operating with a relentless determination to find a way to make your coaching business thrive no matter what.

Show Notes:

[00:00:00] - Introduction

[00:01:00] - The reality that building a coaching business requires intense periods of hustle and giving up things in the first 2 years.

[00:02:00] - Key mindsets for success: The Hustle Mindset of concentrated, intense effort for periods, then recuperating.

[00:03:00] - Example of Jo's recent 6-week launch period with intense, daily showing up.

[00:04:00] - Embracing a "no excuses" mentality of "I can and I will - watch me."


[00:05:00] - Getting past perfectionism/paralysis and taking imperfect action to build momentum.


[00:06:00] - Balancing hustle with feminine receiving energy. Don't underestimate the power of short hustle periods.


[00:07:00] - Jo's "Offer to Market in 30 Days" program that catapults clients forward through an intense 30-day sprint.


[00:08:00] - The need to develop emotional capacity for hustle through doing it.


[00:09:00] - You wouldn't stop/start this way in a job - be consistent with your business.


[00:10:00] - Using accountability partners and planning to take imperfect action daily.


[00:11:00] - Getting over the shame of making money outside of coaching when you need cashflow.


[00:12:00] - Being willing to do things you don't love if needed to generate income for your business.


[00:13:00] - Resourcefulness as a coach - finding creative ways to market, partner, create offers when resources are limited.


[00:14:00] - Case study of a client getting a part-time coaching job alongside her business.


[00:15:00] - The simple but not easy path of operating from "I'll find a way no matter what."


[00:16:00] - Closing thoughts - tap into grit, resilience and a resourceful mindset.


Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3...

10 Aug 202322 | How Kate Used TikTok to Transform Her Coaching Business00:17:26

Have you ever wondered if social media actually generates clients?

Then this episode is for you.

Jo Lott introduces her client Kate Hill, who has achieved remarkable success in her coaching business by going all in on her strengths.

Kate talks through her journey using platforms like TikTok, Facebook, LinkedIn, and Instagram, where she has amassed a significant following and attracted high-level professional leadership coaching clients.

Kate highly recommends working with Jo for anyone considering it.

The power of TikTok for business [01:18] Kate Hill's success in using TikTok for her coaching business, reaching CEOs and high-level professionals.

The benefits of joining a coaching program [02:41] Kate Hill shares her experience of joining Jo Lott's coaching program and the positive impact it had on her business.

The importance of niching and sales pitch [05:34] Kate discusses the significance of niching down and developing a clear sales pitch, which helped her attract clients and increase her confidence in sales calls.

Using TikTok for Comedy Skits and Engaging with Viewers [09:42] Kate Hill discusses how she uses TikTok to create comedy skits that resonate with viewers and spark conversations.

Getting Sales and Clients from TikTok [10:29] Kate shares her success in generating sales and acquiring new clients through TikTok, surpassing other marketing channels.

Diverse Clientele and Niche Coaching [11:29] Kate talks about her clients, including a luxury brand marketer, a senior NHS professional, and small business owners, emphasising the importance of niching while still attracting a variety of clients.

Useful Links

Offer to Market in 30 Days - starts 18 September! Learn more and sign up here.

The Business of Coaching programme details

Connect with Jo on LinkedIn

Download the 12 ways to get clients now

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

30 Jan 2025102 | 5 Years of (Brutally) Honest Business Experience in 15 Minutes00:13:00

With honesty, no hype, and practical insights, Jo shares five key lessons for building a successful coaching business.

Jo emphasizes in this episode the importance of increasing your outreach and content creation volume to attract more clients. She advocates for clarity over complexity in your messaging, encouraging listeners to simplify their offers and communicate effectively.

Key Timestamps:

[00:01:30] - Lesson 1: Increase Your Volume

[00:04:00] - Lesson 2: Clarity Over Complexity

[00:06:00] - Lesson 3: Consistency Beats Motivation

[00:07:00] - Lesson 4: Selling is Serving

[00:08:00] - Lesson 5: Success Loves Speed

[00:10:00] - Summary and key takeaways

Key Quote:

"Consistency beats motivation. Motivation is unreliable, so we have to show up even on the days when we don't feel like it."

If you found this episode of Women in the Coaching Arena helpful please share it with someone who needs to hear it today and subscribe for more insights and valuable content.

Useful Links

Learn about The Business of Coaching programme

Download the Free Digital version of Coaches' Planner (edition 2025)

Signature Solution Step-by-Step Self Study Course

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

14 Sep 202327 | The 100K Myth: Unpacking the Reality of Coaching Income00:18:02

First off, let's address the elephant in the room. We've all seen those flashy ads and success stories claiming that hitting the 100k mark is a breeze. But is it really?

Coaching, like any profession, requires dedication, skill, and a lot of hard work.

While a tiny percentage of coaches might hit that 100k mark, those are often exceptions, not the rule.

Don’t get me wrong, I am ambitious and love a big goal and I would encourage you to set a big goal too.

But I also want to share honest information so you don’t beat yourself up about not achieving this financial goal which is supposedly a piece of cake.

The 27th episode introduction [00:00:00] Introducing the podcast episode and discussing the challenges faced by coaches when entering the coaching arena.

The myth of earning 100k per year [00:00:38] Exploring the misconception that earning 100k per year as a coach is easy and discussing the factors that contribute to financial success in the coaching industry.

The impact of experience, credibility, marketing, and identity [00:10:16] Highlighting the importance of experience, credibility, effective marketing, and self-belief in achieving financial success as a coach.

The challenge of wearing too many hats [00:12:29] Discusses the challenge of coaches taking on multiple roles and the importance of focusing on the right tasks to reach their income goals.

The reality of the 500k coach [00:13:41] Explains that the income number associated with being a 500k coach may not reflect the actual profit due to expenses, and encourages coaches to be realistic and kind to themselves.

The journey of reaching 100k [00:14:57] Emphasises that reaching the 100k mark as a coach is possible but requires dedication, time, and continuous learning, and encourages coaches to focus on their own growth and success rather than comparing themselves to others.

Useful Links

Sign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.

Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away...

19 Sep 202480 | How to Land High-Ticket Clients Consistently: The 3-Step Strategy00:13:43

Jo Lott, a business mentor and ICF accredited coach, shares a powerful 3-step strategy to help coaches land high-ticket clients consistently. If you're tired of chasing clients by the hour and getting little results in your bank account, tune into this episode for a fresh strategy.

Episode Timestamps:

[00:00:00] - Introduction and welcome

[00:01:00] - Defining "high-ticket" clients and the core problem for coaches

[00:02:00] - Jo's personal experience and the importance of building a long-term coaching business

[00:03:00] - Step 1: Creating an irresistible offer

[00:04:00] - The importance of focusing on client outcomes rather than session logistics

[00:05:00] - Step 2: Mastering client attraction and creating value-driven content

[00:07:00] - Addressing common misconceptions about coaching niches

[00:09:00] - Step 3: Using a proven sales process to close deals effectively

[00:10:00] - The importance of not downplaying your offer and robbing clients of transformation

[00:11:00] - Overcoming fear of rejection in sales calls

[00:12:00] - Treating sales calls as coaching conversations

[00:13:00] - Closing remarks and call to action

Join Jo as she breaks down each step of this strategy, providing valuable insights and practical tips to help you elevate your coaching business. Whether you're just starting out or looking to scale your existing practice, this episode offers actionable advice for coaches at all levels.

Don't forget to visit joannalottcoaching.com for more free resources and see useful links below

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

04 May 20238 | People Who Pay, Pay Attention00:20:32

In this episode of the Women in the Coaching Arena podcast, business mentor and ICF accredited coach Jo Lott discusses the topic of "People Who Pay, Pay Attention." Jo explains why coaches should not feel guilty for charging high professional prices for their services. She believes that when clients pay a high price for coaching, they perceive more value in the service being offered, which leads to a higher level of commitment and motivation to achieve their desired results. Jo emphasises the importance of accountability, expertise, and recognition of the value of coaching services.

Introduction [00:00:00]

Jo introduces herself and the podcast.

Value Perception [00:02:24]

Jo explains why clients who pay high prices for coaching perceive more value and are more committed to achieving their goals.

Expertise [00:08:20]

Jo discusses how coaches who charge high prices often have invested significant time and resources into their education and training, and can provide clients with more advanced strategies and techniques.

Commitment [00:10:36]

Clients who invest in high-priced coaching make a significant financial commitment to their growth and development, leading to a higher level of commitment to their goals and a willingness to do whatever it takes to achieve them.


Focus [00:12:35]

Clients who pay for coaching are often more focused on their goals and the steps necessary to achieve them, dedicating more time and energy to their growth and development.


Value of Coaching Services [00:15:47]

It's important to recognise the value of coaching services and charge accordingly, as people who pay for coaching perceive more value in the services being offered, receive a higher level of accountability, and make a significant financial commitment to their growth and development.

Useful Links

Connect with Jo on LinkedIn

Joanna Lott's website

Download the 12 ways to get clients now

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox

09 May 202461 | The Overlooked Profit Multiplier: How to Create Your Signature Coaching Framework00:17:03

Let's discuss the often overlooked importance of creating your own signature coaching framework. Jo provides a step-by-step process for developing a unique methodology that can help you stand out in your niche, command higher rates, streamline your delivery, and elevate your expertise.

Show Notes

[00:00:00] Jo starts by highlighting three key reasons why coaches should consider creating their own signature framework:


[00:01:35] It allows you to command higher rates by shifting the focus away from hourly pricing to the value of your comprehensive system and results.


[00:03:50] It streamlines and scales your delivery by providing an established process to move clients through, preventing you from reinventing the wheel with each new client.


[00:04:45] It elevates your expertise and authority by demonstrating a well-thought-out process for guiding clients from start to finish.


[00:06:30] Jo then outlines a five-step framework creation process:


[00:06:45] Get hyper-focused on your niche and the specific transformation/outcome you want to focus on.


[00:07:35] Map out the transformational journey you'll take your clients on, typically consisting of 3-6 phases or steps.


[00:08:40] Add your unique methodologies and models – your "special sauce" that differentiates your approach.


[00:10:45] Systematise and create supporting materials (worksheets, assessments, etc.) to smoothly deliver your process.


[00:12:45] Map out how you'll package and offer your framework (e.g., high-ticket coaching programme, digital course, book, etc.).


[00:14:20] Throughout the episode, Jo emphasises the importance of niching down, innovating your approach, and positioning yourself as the go-to expert in your field. She also stresses that while supporting materials are helpful, the true value lies in your coaching expertise and ability to guide clients through the process.


Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn


Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com


Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy

13 Mar 2025108 | How to stop overthinking and get it done00:17:49

If you find yourself stuck in overthinking and procrastination, juggling multiple roles as an entrepreneur or coach, then you won’t want to miss today’s episode with Jo Lott! She shares six practical steps to help you break free from analysis paralysis and take confident action.

Key Timestamps:

[00:01:00] The Challenge of Overthinking

[00:02:00] Step 1: Lowering the Bar

[00:04:00] Step 2: Commitment Over Feelings

[00:10:00] Step 4: Messaging for Clarity

[00:11:00] Step 5: Co-Working for Focus

[00:12:00] Step 6: Weekly Reflection

Key Takeaways:

  • Just start - motivation follows action
  • Work with your natural tendency type (Obliger, Questioner, Upholder, or Rebel)
  • Message someone when you're stuck
  • Use co-working sessions for structured accountability
  • Implement a weekly reflection practice

Useful Links

One-Stop Coaching Shop: Join the Waitlist

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Mentioned in this episode:

Your First 100 Subscribers - How to Grow Your Email List This Week Free Workshop

YOUR FIRST 100 SUBSCRIBERS: HOW TO GROW YOUR EMAIL LIST THIS WEEK LIVE FREE WORKSHOP WEDNESDAY 23 APRIL, 13.00-14.00 BST ...Even if you're starting from scratch or feel-tech challenged - this free training is for you You'll walk away knowing how to grow your coaching audience using 3 powerful email funnels to attract aligned clients with honesty, not hype. Click the link to register for the live workshop to be held on Wednesday 23 April, 13.00-14.00 BST (and a copy to your inbox for later): https://go.joannalottcoaching.com/first100subscribers

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