Win The Content Game (Deirdre Tshien - CEO & co-founder of Capsho, AI-powered Content Marketer (the fastest way to repurpose and market your expert content))

Join me for a candid no-holds-barred account of how I hit rock bottom with Capsho, what I learned and how that led to the rebuild of our platform into Capsho NextGen. 

This is a replay of a presentation I did as part of the Capsho NextGen Uprising Event where 8 formidable entrepreneurs shared their untold stories of resilience and how they turned their biggest setback into an epic comeback.  

Check out the full show notes here: https://www.winthecontentgame.com/123

What's the secret to finding fulfillment after achieving massive entrepreneurial success? Find out in this conversation with the ex-President and current Board Director of $2 billion online course platform Kajabi, Jonathan Cronstedt, also known as JCron.

Check out the full show notes here: https://www.winthecontentgame.com/113

If you consider the power of artificial intelligence is only in creating workflow efficiency, think again. In this episode, I go into how podcasting entrepreneurs can use AI to elevate their creativity when it comes to content creation. 

You will learn the philosophy behind Capsho 2.0, how it is set to revolutionize podcasting and best practice for using the full potential of AI to grow your podcast. 

Check out the full show notes here: https://www.winthecontentgame.com/49

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Are you creating and posting audiograms to promote your podcast on social media, only to get next to no engagement? In this episode, I break down the simple 3-step hack I’ve been using to increase views and engagement on the repurposed podcast content I post on social media.

Check out the full show notes here: https://www.winthecontentgame.com/21 

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Are you overwhelmed by social media but know you need to be on it to grow your audience and your reach with your podcast? In this episode, you will learn how to make it work for you. 

My guest, Katie Brinkley is a 19-year veteran social media strategist who works with businesses to help them use social media to grow their podcasts and brands.

Check out the full show notes here: https://www.winthecontentgame.com/45

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

If you’re wondering how to get your video content to actually get you clients and revenue - craft compelling videos, podcasts, or blog posts that not only engage your audience but also convert them into paying customers. It's a game-changer, and Luis Camejo from Biz Bros is here to share the secrets to making it happen.

Check out the full show notes here: https://www.winthecontentgame.com/108

Struggling to find traction with your podcast? Rasean Hyligar, host of the Motivate Grind Succeed Podcast, shares his tips on how he broke through a 40-episode streak of zero downloads.

You will learn:

1. How Rasean Hyligar discovered his podcasting purpose and how to tap into yours.

2. What to do to overcome podcast burnout and recharge your passion  

3. Optimizing Your Podcast: The tips, tricks and techniques to reach a larger audience

Check out the full show notes here: https://www.winthecontentgame.com/50

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Are you looking to reach a wider audience on YouTube? You need to create YouTube segments - the new way podcasters are getting discovered on YouTube and on Google. This episode shows you the 3 simple steps to repurposing your podcast into YouTube segments.

Check out the full show notes here: https://www.winthecontentgame.com/72

Are you an entrepreneur or business owner looking to build a strong team? Have you heard these common myths about building a team? Myth #1: You have to offer equity to attract top talent. Myth #2: Without equity, you won't be able to motivate your team. Myth #3: Building a team without equity means compromising on quality. In this episode, our guest Brenden Mulligan will share the truth and provide valuable insights on how to actually build a successful team.

Check out the full show notes here: https://www.winthecontentgame.com/94

We get told to use our email list to grow our podcast (by emailing them) but what about using our podcast to grow our email list? In this episode we show you how to do exactly that using the power of curiosity and value-add bonus content.

Here's what you will learn:

1. Why your podcast lead magnets are not generating leads for you

2. The one tweak you can make to your podcast lead magnet to increase opt ins to your email list

3. How to set up your funnel in a way that compels your podcast audience to join your email list 

Check out the full show notes here: https://www.winthecontentgame.com/43

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Are you tired of pouring your heart and soul into content that fails to attract the clients you deserve? It's time to unlock the secrets of winning the content game and watch as a steady stream of ideal customers flocks to your business. Imagine the thrill of having your inbox flooded with inquiries from people who can't wait to work with you – all thanks to the irresistible content you've masterfully crafted.

Check out the full show notes here: https://www.winthecontentgame.com/111

This episode is for you if you are feeling: 

• Frustrated by the lack of ROI you’re getting from recording and publishing your podcast (you’re not alone!) 
• Doubtful that repurposing your podcast episodes into clips to promote on social media is moving the dial (it isn’t!) 
• Unsure about how to get more listeners, leads and sales from your podcast 

Deirdre will cover her framework - Content Honey Traps 🍯 - that uses your podcast content to COMPEL your dreamiest clients to follow you from your social media to your podcast and to your conversion event… so that you have a consistent stream of buyers waiting to throw their credit cards at you! 

You will learn: 

• The biggest mistake you’re making when promoting your podcast 
• How (and the psychology behind why!) Content Honey Traps work 
• 4 Content Honey Trap Tools that High Ticket Coaches and Consultants like you can use for your podcast today 

Check out the full show notes here: https://www.winthecontentgame.com/02

Resources:

Get the Cheat Sheet on the 4 Content Honey Trap Tools discussed in today’s episode here 

Get the Show Notes for exclusive episode insights and resources here

If you're an expert who podcasts AND you’re planning to attend a networking event or conference where your potential clients are going to be…  then you’re sitting on an unknown goldmine of explosive podcast growth! 

In this episode, I share my exact process that’ll set you up to get maximum ROI on the next live event you attend! 

Check out the full show notes here: https://www.winthecontentgame.com/13

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

In the heart of Waco, Texas, Deirdre stumbled upon an unexpected revelation that forever changed her perspective on community building. The vibrant space she encountered curated by Chip and Joanna Gaines held a powerful secret about connection and belonging.

Check out the full show notes here: https://www.winthecontentgame.com/92

Are you feeling frustrated and exhausted because your podcast just isn't getting the traction you want? Even when you do all of the things? Podfade may be coming for you. Check out this episode for the secret to crushing obscurity for your podcast!

Check out the full show notes here: https://www.winthecontentgame.com/19

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Starting a software company is no walk in the park. Despite the glitz and glamour of headline-grabbing funding rounds, the day-to-day reality for founders is a little different.  From tackling complex product issues and chasing elusive growth targets to managing investors’ expectations.  

This insightful conversation, Murtaza Bambot, Founder of community platform Heartbeat, gives us an insider look at these behind-the-scenes startup struggles and successes. 

Check out the full show notes here: https://www.winthecontentgame.com/105

Ever felt like you're spinning your wheels in your business, working tirelessly but not seeing the results you want? You're not alone. 

In this episode, I sit down with one of the OGs of online marketing, Rich Schefren, for a candid conversation on the advice he would give his younger self. 

Check out the full show notes here: https://www.winthecontentgame.com/128

If you're stuck trying to get greater reach and engagement on social media for your audio-only podcast, this episode is for you. And we promise, no audiograms! 

Check out the full show notes here: https://www.winthecontentgame.com/77

Join us as we peel back the curtain on our journey with Capsho, and share our the hard-earned secrets of crafting AI-powered content that resonates deeply rather than adding to the digital clutter (i.e. content vomit).We share how we refocused our mission to produce impactful content with the sole purpose of attracting and converting clients, while completely revitalizing our platform in the process.

Check out the full show notes here: https://www.winthecontentgame.com/109

Feeling stuck on your path to monetization? While there are no shortcuts to building a podcast audience and growing your authority to monetize your influence, John will show you how to make this path clearer and easier. 

John Kiernan is the Director of Customer Success at Podbean. He has extensive experience in the podcasting industry, having worked in sales, marketing, and customer success.

Check out the full show notes here: https://www.winthecontentgame.com/48

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Do you want to monetize your blog posts and increase their earning potential? In this episode, I will share the solution to optimize your blog posts with rich media, helping you enhance their discoverability and maximize your revenue. Get ready to unlock the secret to turning your blog into a profitable venture!

Check out the full show notes here: https://www.winthecontentgame.com/74

The truth is, most podcast content strategies DO NOT convert to high ticket sales ... but most high ticket coaches and consultants don't know why.

In this episode you will learn the biggest mistake you are making if your podcast isn't attracting your ideal high-ticket client.. And what you can do instead to drastically improve your chance of attracting leads who buy

Check out the full show notes here: https://www.winthecontentgame.com/04

Resources:

Get the Show Notes for exclusive episode insights and resources here

Do you ever feel like you're just shouting into the void online? Are your posts flopping despite spending hours crafting clever captions and curating content? There's a better way. Katie Brinkley’s 4-post framework replaces volume with intention and helps you gain traction with less effort. 

Check out the full show notes here: https://www.winthecontentgame.com/102

Are you overwhelmed with all the content you need to create? Find yourself posting just for the sake of it with no strategy? 

This episode will cover my Content Dripping Framework that is going to help you systematically build know like and trust with your audience using a simple but effective content creation and release strategy.

Check out the full show notes here: https://www.winthecontentgame.com/51

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

You know what I wish I'd learned earlier about podcast content? The fact that you should repurpose content is a false belief. I'm wiser now and I'm sharing all the details on what you need to know about podcast content strategy. 

In this episode, you’ll learn what you need to be doing instead of repurposing content. 

Check out the full show notes here: https://www.winthecontentgame.com/10

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Do any of these sound familiar when it comes to growing your podcast using YouTube? 

1: YouTube is only for video-first content. 2: Podcasts on YouTube won't get enough views. 3: Creating content for YouTube is too time-consuming. 

YouTube Expert, JP Hightek, shares his strategy on how to grow your podcast using YouTube. 

Check out the full show notes here: https://www.winthecontentgame.com/90

We share the most surprising findings from the State of Podcast Marketing Report with a deep dive into what high-income podcasters are doing differently to low-income podcasters. 

Check out the full show notes here: https://www.winthecontentgame.com/41

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Trying to get A-list guests on your podcast? You've probably been told the best way is to just reach out to them and pitch for an interview. But if you've tried this, you know that it doesn't always work. Because there’s so much more to it! This episode will show you exactly what that is! 

Check out the full show notes here: https://www.winthecontentgame.com/28

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Do you want to stand out in a saturated space and attract the right listeners, partners and collaborators? Join my conversation with personal branding expert Tonya Eberhart, for her 3D Formula on how to establish a profitable personal brand that sets you apart and brings in the ideal clients and partners you desire.

Check out the full show notes here: https://www.winthecontentgame.com/69

Find out how to track how much your podcast generates in leads and sales with this easy guide. 

Check out the full show notes here: https://www.winthecontentgame.com/27

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Curious about how else to grow your podcast? Emailing your list is an underused short-cut but you’ve got to do it the right way! In this episode you will learn:

1. The evergreen framework to writing a killer promotional email for your podcast episode

2. The domino effect of your email subject line and how to make it work for you

3. How to use storytelling to build relatability with your audience

Check out the full show notes here: https://www.winthecontentgame.com/23

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

This episode is for you if you are feeling: 

> Frustrated by the lack of ROI you’re getting from recording and publishing your podcast (you’re not alone!)

> Doubtful that repurposing your podcast episodes into clips to promote on social media is moving the dial (it isn’t!)

> Unsure about how to get more listeners, leads and sales from your podcast 

Deirdre will cover her framework - Content Honey Traps 🍯 - that uses your podcast content to COMPEL your dreamiest clients to follow you from your social media to your podcast and to your conversion event… so that you have a consistent stream of buyers waiting to throw their credit cards at you!

Check out the full show notes here: https://www.winthecontentgame.com/38

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Are you struggling to leverage YouTube to attract leads and clients for your business? JP Hightek, a renowned global branding expert, pulls back the curtain on his proven content creation strategies that convert on YouTube. 

Check out the full show notes here: https://www.winthecontentgame.com/112

How can you turn video content into profit for your business? If that's a question you've asked yourself, or you hadn’t even thought of it that way, then you need to listen to this conversation with Content Producer Luis Camejo. 

Check out the full show notes here: https://www.winthecontentgame.com/106

Discover the game-changing power of targeted paid ads as CEO Mike Wiston shares his secret strategy for growing your podcast audience, driving monetization, and overcoming the conflict between risk and reward.

Check out the full show notes here: https://www.winthecontentgame.com/73

Crafting a purposeful podcast is the key to becoming the favorite among listeners. But many podcasters skip the step that makes a purposeful podcast: a strong premise? Find out how to create a powerful premise for your podcast (or strengthen your existing one) to captivate your audience and stand out from the competition.

Check out the full show notes here: https://www.winthecontentgame.com/84

Do you want to know how to grow your podcast email list so that you always have fresh new listeners to share your podcast with? In this episode, you will learn the following:

1. The importance of building an email list for your podcast (and why you shouldn’t rely on social media followings)

2. The power of collaboration in growing your email list and how to leverage it 

3. The 3 advanced strategies that will help you add hundreds of listeners to your email list at a time 

Check out the full show notes here: https://www.winthecontentgame.com/33

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

As I approach my 100th episode, I reflect on the commitment and resilience that brought me to this milestone. Join this candid conversation with my cofounder Bona Rai on how we shelved the "shoulds" and navigated the pressures of mastering all aspects of podcasting.

Check out the full show notes here: https://www.winthecontentgame.com/97

Do you find your podcast episodes are a little rushed? Awkward? Lackluster? I'm sharing the solution on how to be confident, clear, and magnetic in your ending so that your listener takes the exact action you want them to right away!  

Check out the full show notes here: https://www.winthecontentgame.com/17

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

You've tried it all – lead magnets, webinars, you name it. But nothing seems to move the needle when it comes to attracting your ideal clients through content marketing. This episode takes a fresh, innovative approach that combines the power of podcasting with a strategic client acquisition funnel.  

Check out the full show notes here: https://www.winthecontentgame.com/120

Have you heard podcast advertising is only beneficial for big brands with big audiences? Our guest, Gary Arndt, will share the truth on how podcast creators can effectively advertise to grow their audience and revenue.

Check out the full show notes here: https://www.winthecontentgame.com/96

Discover the secrets to building a thriving community for your business with content entrepreneur Joe Pulizzi. Learn how to engage your audience, create exclusive experiences, and take control of your distribution. 

Check out the full show notes here: https://www.winthecontentgame.com/80

Are you tired of pouring money into ad campaigns with little to show for it? Or maybe you've never even considered paid ads because it seems a little too overwhelming? What if I told you there's a way to boost your visibility, engagement, and leads for just a dollar a day?

I recently sat down with digital marketing expert Dennis Yu, Founder of Blitzmetrics, to uncover his time-tested strategy that has helped entrepreneurs of all stages get results from boosted content.

Check out the full show notes here: https://www.winthecontentgame.com/136

What if you could tap into the power of YouTube to consistently draw in a steady stream of your ideal customers, ready and eager to work with you?

Check out the full show notes here: https://www.winthecontentgame.com/110

In this episode, we reveal the unexpected marketing power of quotes. Discover how leveraging poignant quotes can create deep emotional connections, stimulate innovative content ideas, and dramatically enhance engagement and visibility. 

Check out the full show notes here: https://www.winthecontentgame.com/81

Chris Williams shares his unique approach to making sales without relying on traditional one-on-one sales calls. Find out all the details on how to build connection that you can easily (i.e. non-sleazily) leverage into sales.

Check out the full show notes here: https://www.winthecontentgame.com/59

Resources:

Try Capsho free for 2 episodes here!

Get the Show Notes for exclusive episode insights and resources here

Alex San Fillipo started PodPros to help podcasters avoid Podfade and succeed in the industry, but found that the path to success is full of its own challenges.

Check out the full show notes here: https://www.winthecontentgame.com/24

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Should you focus on "being" rather than just "doing" on social media? The answer might surprise you. Join Deirdre and Bona, founders of Capsho, as they share how a shift in mindset completely transformed their relationship with social media. 

Check out the full show notes here: https://www.winthecontentgame.com/103

When you're trying to grow a podcast, email is key, and using the hook, line and sinker framework will help you write emails that get people to listen to your podcast. 

Check out the full show notes here: https://www.winthecontentgame.com/26

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Win The Content Game Trailer

How do you create content that hooks your audience in and keeps them coming back for more? The secret lies in identifying and playing to your natural content creation strengths In this episode, we cover the 3 HumAIn to help you do just that.

Check out the full show notes here: https://www.winthecontentgame.com/107

Are you a small business owner or content creator looking to grow your email list for your podcast? Have you been told to keep creating more content and find yourself spinning your wheels? Are you feeling nervous about relying solely on social media? Then this episode with Kelsey Johnson is for you!

Check out the full show notes here: https://www.winthecontentgame.com/40

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Join my conversation with fellow podcasting software founder, and dear friend, Alex Sanfilippo for a candid discussion about the pressures, the stresses and the fulfillment that comes with building game changing software experiences to serve independent podcasters and change their lives.

Check out the full show notes here: https://www.winthecontentgame.com/60

Resources:

Try Capsho free for 2 episodes here!

Get the Show Notes for exclusive episode insights and resources here

If you want to know how to hook your listeners in and keep them listening until the end, this episode is for you! I lay out the 3 secrets that will make your episode content so effective that your listeners will be hooked on every word!

Check out the full show notes here: https://www.winthecontentgame.com/09

Resources:

Try Capsho for free here!

Get copyright-free music here!

Get the Show Notes for exclusive episode insights and resources here

This show is for experts who podcast and are looking for the exact blueprint to grow their business by growing their podcast. Episodes drop every Tuesday.

To AI but how?! That is the question. And this episode has the answer! You will learn how experts who podcast should be using it to further fuel their originality and cement their expertise! 

Check out the full show notes here: https://www.winthecontentgame.com/25

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

In this refreshingly candid chat, I sit down with Colin Gray, founder of Alitu and The Podcast Host, as he shares how he grappled with - and overcame - a concerning decline in visibility and cut through with his content.

Check out the full show notes here: https://www.winthecontentgame.com/117

Is your video content struggling to create real results? You're not alone. 

This is why I sat down with YouTube powerhouse Roberto Blake, who has over 600,000 subscribers, to uncover his proven strategies for creating videos that actually convert viewers into buyers.

Check out the full show notes here: https://www.winthecontentgame.com/137

Trying to build a community for your podcast listeners? Stop. There is one crucial step you’re missing: creating and activating your raving fans first. 

In this episode, you will learn: 

1. The difference between a raving fan and a community (and why you need raving fans first) 

2. How to create raving fans for your podcast

3. The secret to activating your passive listeners

Check out the full show notes here: https://www.winthecontentgame.com/18

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Are you entering a new stage or season of business? Join my Capsho Co-Founder Bona and I for a candid and vulnerable discussion about how we navigated our most recent level up. We share the 3 questions every entrepreneur should ask themselves to ensure they are on the right path to growth.

Check out the full show notes here: https://www.winthecontentgame.com/68

Resources mentioned in this episode 

💻 Try Capsho free for 2 episodes here

Capsho is an AI-powered podcast marketing content writer that creates an episode title, description, podcast website content, social media captions, emails, blog posts, LinkedIn article and YouTube description AND curates a selection of quotes from your episode. All with a simple upload of your episode audio or video file.

💬 Leave me a message here

❤️ Loved this episode? Leave us a review and rating here 

Connect with Deirdre: Instagram  | Facebook | YouTube | Twitter | LinkedIn

If you’ve been creating content on social media consistently and want a simple and effective way to reach a new audience, this episode is for you. Learn how to get data-driven insights from your existing content and ride the social media algorithm to get it in front of even more people for just $1 a day. 

Check out the full show notes here: https://www.winthecontentgame.com/115

This episode is dedicated to the remarkable journey of Sandee Sgarlata, the host of the Happiness Solve podcast, as she experienced an unexpected surge in podcast downloads. From 1,500 to nearly 5,000 downloads in just two days, her story is one of perseverance and personal reinvention.

Check out the full show notes here: https://www.winthecontentgame.com/91

Part 2 of 3 of the most important marketing differences between high and low income earning podcasts - using keyword research to make your podcast even more discoverable  

Check out the full show notes here: https://www.winthecontentgame.com/31

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Social media was originally intended for community building and real life connections, not constant phone scrolling. How can you optimize your social media strategy to increase engagement and connection? 

Check out the full show notes here: https://www.winthecontentgame.com/104

If you are feeling like listener engagement on your podcast is starting to suffer and you are looking for another approach, this conversation with podcasting OG Dave Jackson is for you. We cover the narrative style podcast - what it is, what makes it so powerful and how you can implement it for your podcast. 

Check out the full show notes here: https://www.winthecontentgame.com/64

Resources:

Try Capsho free for 2 episodes here!

Get the Show Notes for exclusive episode insights and resources here

Short form videos are one of the most powerful ways to hook your audience. But they are time consuming and resource intensive.  And a lot of the time, it’s hard to get engagement. In this episode we show you the secrets to creating scintillating social media clips that beat the algorithm. 

Check out the full show notes here: https://www.winthecontentgame.com/70

Do you want to turn your podcast listeners into paying clients? Are you looking for a solution to increase your con and revenue? In this episode, our guest Nora Sudduth will reveal the secret to transforming your podcast audience into loyal customers, resulting in a significant boost in your business's success.

Check out the full show notes here: https://www.winthecontentgame.com/82

Part 1 of 3 of the most important marketing differences between high and low income earning podcasts - having a website for your show. In this episode you’ll learn how podcasters can create a high-performing podcast website!

Check out the full show notes here: https://www.winthecontentgame.com/29

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Have you ever heard this about PR Strategies for podcasting? That working with influencers is too expensive, that a press release is the only way to get media attention, or that you need a huge budget to get meaningful results? Lauren Passell is here to share PR Strategies that actually work for podcasters who want to grow their audience.

Check out the full show notes here: https://www.winthecontentgame.com/55

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Something we don’t talk about enough is the strategy to get you discovered INSIDE a podcast player app like Apple podcasts. And there is even less info available on how to go about implementing that strategy. This episode is changing that, Get the 3 specific things that drive your in-app podcast ranking and a live walkthrough of what I did to increase my visibility for this podcast by 20% in a few short weeks.

Check out the full show notes here: https://www.winthecontentgame.com/66

Resources:

Try Capsho free for 2 episodes here!

Get the Show Notes for exclusive episode insights and resources here

Does this sound familiar? You find yourself dreading and procrastinating on creating your show notes but also feeling extremely guilty for not doing them well (or at all!). If so, then this episode is for you! 

You’ll learn how to create show notes quickly and easily in a way that maximizes their reach! 

Check out the full show notes here: https://www.winthecontentgame.com/11

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Does building your community feel more like a chore than a thriving hub of engagement? You're not alone. Many entrepreneurs grapple with creating a space where their audience genuinely connects and interacts. But what if I told you there's a way to turn the crickets into genuine conversations?

In this eye-opening episode, I sit down with Stacey Lauren, founder of Do The Thing and a master of fostering genuine connections, to share her wisdom on how to build a vibrant, engaged community.  

Check out the full show notes here: https://www.winthecontentgame.com/134

Join us as we uncover the three powerful strategies for podcast growth, shared by a special guest and Capshovian, LaQuita Monley. LaQuita shares her unexpected tips that helped her grow her podcast from 2000 to over 12,000 downloads in just 4 months.

Check out the full show notes here: https://www.winthecontentgame.com/95

If you're feeling stuck with your podcast messaging and aren't sure how to move forward, then this episode is for you! You will learn:

 1. Michelle Mazur's journey from academia to entrepreneurship, and how her research background informs her brand messaging work today. 

2. The Three Word Rebellion messaging framework, and how it can be used to name a podcast.

3. The importance of clear and consistent messaging for businesses, and how to create a compelling argument for your work.

Check out the full show notes here: https://www.winthecontentgame.com/22

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Do you feel overwhelmed by all the (excuse the pun) noise, when it comes to editing the audio of your podcast episode? Then this episode is for you!  

You will learn: 

1. Why audio quality is important for growing your podcast

2. The easiest way to get great audio quality for your episode   

3. How to simplify the process of audio engineering

Check out the full show notes here: https://www.winthecontentgame.com/20

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

This is officially the last episode of the Grow My Podcast Show before our rebrand to Win The Content Game. 

In this episode, I share my presentation at Capshovians Live 2024 dedicated to the 3 things you need to win the content game as an entrepreneur. 

Check out the full show notes here: https://www.winthecontentgame.com/100

In this insightful conversation, Dennis Yu shares his game-changing approach to boosting social media content for just $1 per day, targeting your ideal audience with laser precision.

Check out the full show notes here: https://www.winthecontentgame.com/114

Want to get your podcast on YouTube but stuck on how to do it effectively? I am sharing my 3 step strategy to repurposing your podcast content for YouTube, and getting discovered through keyword research. 

Check out the full show notes here: https://www.winthecontentgame.com/35

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

Does this sound familiar? Are you an entrepreneur feeling overwhelmed by the strategic demands of running your business? Have you been told to simply work harder and push through the overwhelm, only to find yourself burnt out and still not achieving the desired results? If so, you're not alone. The pain of taking ineffective action and feeling trapped in a cycle of overwhelm can be debilitating. But there is a better way.

Check out the full show notes here: https://www.winthecontentgame.com/87

If you want your podcast to have an authentic brand that gets cut-through in an increasingly saturated market, then this episode with podcasting expert and entrepreneur Mark Asquith is for you. 

You will learn Mark’s unconventional audience attraction and growth strategy which he has honed over 10 years of podcasting himself and working with thousands of podcasters.

Check out the full show notes here: https://www.winthecontentgame.com/42

Resources:

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In this episode, we are back with the founder of Podcasting Business School, Adam Schaeuble for his feedback on our version of the limited series podcast funnel - a bingeable audio course that acts as a powerful lead magnet. 

Check out the full show notes here: https://www.winthecontentgame.com/122

Imagine pouring your heart and soul into a big hairy audacious goal, only to have the rug pulled out from under you right when you achieve it. 

That's the gut-wrenching reality Austin Armstrong faced when his TikTok account, a pivotal source of leads and revenue, was abruptly banned. 

But Austin's story is one of resilience, determination, and an unwavering belief in his ability to bounce back stronger than ever before.

Check out the full show notes here: https://www.winthecontentgame.com/126

Growing your podcast isn’t just about 1. Publishing more frequently 2. Creating more content 3. Constantly promoting your show. If you’re doing all of this and still not seeing exponential podcast growth, this episode will show you what you’re missing!

Check out the full show notes here: https://www.winthecontentgame.com/32

Resources:

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Get ready to elevate your content creation skills and leave a lasting impact on your audience. Let's dive into the behind-the-scenes insights and powerful strategies from Capshovians Live event that will transform your podcast growth. 

Check out the full show notes here: https://www.winthecontentgame.com/99

If you are someone who interviews guests on your podcasts as a way to grow your show but aren’t quite getting the results you thought you would, this episode is for you. 

You will learn how to create a win-win-win situation for your guest that makes it authentic, easy and beneficial for them to share your show. 

Check out the full show notes here: https://www.winthecontentgame.com/53

Resources:

Try Capsho for free here!

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The first few minutes of an episode is crucial because if you are not drawing in your listeners with an effective podcast trailer, that is a huge missed opportunity. Arielle Nissenblatt is providing the answer for how to create captivating previews that will keep your fans wanting more! Discover how to craft compelling audio teasers that will attract and engage your audience to keep listening.

Check out the full show notes here: https://www.winthecontentgame.com/57

Resources:

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If you are already creating longform content especially in the form of a podcast, this episode will show you how to channel that into a limited series that can serve as a compelling lead nurturing and conversion vehicle for your audience. 

Check out the full show notes here: https://www.winthecontentgame.com/121

Tired of seeing your podcast monthly downloads stagnate? Adam Lamb, Culinary Consultant & Podcaster, shares his 3 secrets on how he grew his episode downloads by 4x in only 1 month.

Check out the full show notes here: https://www.winthecontentgame.com/30

Resources:

Try Capsho for free here!

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Are you a podcaster who wants to stay ahead of the podcasting game? In this interview with Daniel J. Lewis, we delve into Podcasting 2.0 to help you navigate the exciting changes happening in the world of podcasting and what it means for you.  

Check out the full show notes here: https://www.winthecontentgame.com/63

Resources:

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Which social media channel gives you the biggest bang for buck when it comes to podcast growth? Based on the State of Podcast Marketing Report 2023, LinkedIn has the most underpriced attention and it’s where high-income podcasting entrepreneurs are focusing. 

In this episode with Grow the Show’s Kevin Chemidlin, you will learn exactly why LinkedIn is the place to be and how to use it to grow your podcast and increase your income.

Check out the full show notes here: https://www.winthecontentgame.com/46

Resources:

Try Capsho for free here!

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Many entrepreneurs pour their hearts into creating content and posting on social media only to feel like they're shouting into the void. But what if there was a way to transform those likes and comments into meaningful business relationships?

In this episode, I sit down with Jenna Larson, CoFounder of GroupTrack CRM, to go into her secrets of social media conversion. She shares her proven strategies for finding, engaging, and nurturing your ideal clients (or as she calls them, your "yellow cars") on social platforms.

Check out the full show notes here: https://www.winthecontentgame.com/132

Are you looking to increase your podcast’s reach and rankings? Tune in to hear podcasting expert Luis Diaz share his top strategies for improving visibility and engaging subscribers.

Check out the full show notes here: https://www.winthecontentgame.com/93

If your sales efforts are being met with resistance and rejection instead of meaningful connections and increased conversions, then you are not alone! This conversation with Sales Coach Shawn Q will help you replace your cold outreach and generic email blasts with a framework for genuine relationship that provide value and convert! 

Check out the full show notes here: https://www.winthecontentgame.com/86

If you're feeling frustrated and overwhelmed because your attempts to optimize SEO visibility through credibility and understanding are not garnering the results you expected, then this episode with Jason Barnard is for you.

Check out the full show notes here: https://www.winthecontentgame.com/52

You will learn:

1. What Google needs to know about you to get you noticed

2. How to optimize your podcast to be visible on Google

3. About the credibility and understanding factors that Google uses to rank your content 

Jason Barnard, known as The Brand SERP Guy, is an expert in brand search and SEO. He helps brands and entrepreneurs craft and maintain a strong, impactful digital presence on Google.

Have you been hearing all the hype about ChatGPT and wondering how to best use it for your podcast? In this episode I will share my own ChatGPT journey and show you how you can use AI to refine (not replace), structure, and amplify your podcast content creation!

Check out the full show notes here: https://www.winthecontentgame.com/47

Resources:

Try Capsho for free here!

Get the Show Notes for exclusive episode insights and resources here

What if your mindset around money is holding you back from making the right investment decisions? In this episode, Alejandra Rojas reveals her four-step Mess method for shifting your perspective and regulating your emotions to make informed choices.

Check out the full show notes here: https://www.winthecontentgame.com/75

This is the story of how a podcasting newbie transformed her first business podcast into a lead generation machine, closing over $200K in her first year If your host Deirdre Tshien (recording at her dining table with a $53 microphone) can do it, you can too! 

This episode is about Deirdre’s secret system - Content Honey Traps 🍯 - that uses your podcast content to COMPEL your dreamiest clients to follow you from your social media to your podcast and to your conversion event… so that you have a consistent stream of buyers waiting to throw their credit cards at you! 

You will learn: 

• The 7 Hour Rule underpinning the power of Content Honey Traps 
• How (and the psychology behind why!) Content Honey Traps work
• 4 Content Honey Trap Tools that High Ticket Coaches and Consultants like you can use for your podcast today 
• 
  

Get the Cheat Sheet on the 4 Content Honey Trap Tools discussed in today’s episode here

Get the Show Notes for exclusive episode insights and resources here

Check out the full show notes here: https://www.winthecontentgame.com/01

Have you ever felt trapped by social media algorithms, endlessly chasing vanity metrics and elusive viral success? Roberto Blake, YouTube veteran and creator economy expert, shares a refreshingly practical approach to bypass the algorithm obsession. 

Check out the full show notes here: https://www.winthecontentgame.com/118

If you're feeling frustrated because your podcast isn't gaining the traction and audience loyalty you desire, then you are not alone! Despite your efforts to create engaging content, you may find that listeners aren't sticking around or becoming avid fans. Instead of being the favorite podcast in your niche, you may feel like just another voice in the crowded podcasting world.

Check out the full show notes here: https://www.winthecontentgame.com/85

In this candid episode, Alex Sanfilippo, founder of Podmatch.com, pulls back the curtain on his raw, emotional journey of mustering the courage to leave his cushy corporate job and go all-in on his entrepreneurial dream.

Check out the full show notes here: https://www.winthecontentgame.com/124