Where DOOH Meets AdTech (Tim Rowe)

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	Date	Titre	Durée
	17 Feb 2022	CEO of Tiger Party Rafale Chang	00:48:50
We are back from our hiatus! And boy did we come back with a huge show! As we see more media owners wanting to convert static units to digital, we see the emergence of more LED trucks and other LED formats. In this episode of OOH Insider, Rafale Chang, CEO of Tiger Party, discusses techniques for creating the best digital billboard experience. Tiger Party is a leading interactive solution agency. They specialize in unique, custom digital out-of-home. They are dedicated to pushing the limits of digital out-of-home creativity. Takeaways When it comes to the sharpness and vibrancy of a billboard, compression is a huge factor. This determines how much data is embedded in every pixel. New Year's Eve in Times Square for out-of-home is the equivalent of commercials during the Super Bowl. There is always a level of risk when creating a live camera feed on a digital billboard. Always be prepared with a primary, secondary, and backup system to avoid timing or technology issues. Out-of-home has the ability to create experiences like no other advertising medium. Check out the Time Square take-over Tiger Party created for Harry Potter and The Cursed Child. Each billboard has different capabilities. This is especially important when it comes to syncing a countdown or displaying action results. Links LinkedIn: https://www.linkedin.com/in/rafalechang/ Company: https://www.thetigerparty.com/en Instagram: @tigerpartynewyork Marriage Proposal in Time Square: https://youtu.be/S7NGO19U1S8 Harry Potter and The Cursed Child in Time Square: https://youtu.be/7MtbBYn3Hws Powered by OneScreen.ai OneScreen.ai is the first free, public-access directory for all things Out of Home. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	24 Feb 2022	Automotive Brand Awareness w/ Matt Raymond	00:54:24
It’s time for automotive to rethink how they approach Out of Home. On this episode of OOH Insider, Matt Raymond, Director of Digital Operations at Team Automotive Group, chats about how to build your brand image and engage your target audience within your community. Team Automotive Group is a dealership that sells and services Buick, Chevrolet, GMC, Chrysler, Dodge, Jeep, and RAM vehicles. They are motivated by their community and value building relationships that matter. Takeaways Consistent messaging in your creative is key to having a recognizable brand. Think about repurposing your out-of-home content on digital platforms. Appeal to shared interests or what is important to the community when developing out-of-home creative. This bridges a connection between the target audience and your brand. Before selecting a billboard, drive the market area during different traffic patterns and pull your zip code reports to engage the best target audience. There is a much larger pool of customers that are looking to service their car rather than buy or sell a car. Cast a bigger net by targeting the larger audience with billboard advertising. Build relationships with your community. Whether someone has purchased or serviced a vehicle at your dealership or not, be the brand that everyone has something positive to say about. Links LinkedIn: https://www.linkedin.com/in/matt-raymond-26496820/ Company: https://www.teamautogroup.com Email: mraymond@teamautogroup.com Powered by OneScreen.ai OneScreen.ai is the first free, public-access directory for all things Out of Home. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	03 Mar 2022	Interactive Content & The Shark Experience w/ Nick Haggard	00:21:20
We have an un-provoked podcast! Tim and Heather Waisanen, Media Planner and Strategist at OneScreen, are joined by Nick Haggard, Director of Sales at Edison Interactive. While on a call, the content was so good we decided to hit record so it could be shared with our loyal fanbase! Join us for a conversation in hyper-targeting golfers through interactive, touchscreen devices within golf carts. Edison Interactive is a content management software for connected devices. They are motivated to provide information and entertainment, as well as, create a profit center through screens. Takeaways Alpine Media and Edison Interactive have joined forces! Edison is now the exclusive seller of Alpine’s ski inventory. Shark Experience presented by Verizon is an interactive, touchscreen device installed in golf carts. It enhances the golfer experience by providing content to help across the course. This platform provides golfers with live and on-demand sports news and tips, GPS yardages, hole flyovers, and music connectivity through Bluetooth or radio. Ad units run consistently throughout the platform. There are five partners maximum for each course: four bigger named brands and the golf course themselves. Edison Interactive is in the process of creating a self-serve feature to find the best digital screen for advertisers targeting golfers. Links Nick Haggard: LinkedIn: https://www.linkedin.com/in/nick-haggard/ Company: https://edisoninteractive.com Email: nhaggard@edisoninteractive.com Self-Serve Release: edisoninteractiveadmanager.com Shark Experience presented by Verizon: https://sharkexperience.com Club Car: https://www.clubcar.com/en-us Captivate: https://www.captivate.com Heather Waisanen: LinkedIn: https://www.linkedin.com/in/heather-waisanen/ Company: https://www.onescreen.ai Powered by OneScreen.ai OneScreen.ai is the first free, public-access directory for all things Out of Home. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	10 Mar 2022	Back Office Automation w/ Author & Sandline CFO Glenn Hopper	00:37:48
On this episode of OOH Insider, Glenn Hopper, Chief Financial Officer at Sandline and Author of Deep Finance: Corporate Finance in the Information Age, dives into back-office automation, private equity versus venture capital groups, and achieving efficient project management. Sandline is an eDiscovery and document management service provider. They deliver clarity by deciphering pain points within an organization’s data and empowering their partners to achieve transformation faster. Takeaways When we don’t have the right tools we are more likely to be inefficient and make mistakes. Learn about what tools are available to organize and simplify your process. “If you automate your back office and if you have an efficient back office, you are not only making things easier right now and more efficient right now, but you are actually adding value to the business. It becomes like an internal intellectual property.” ~Glenn Hopper Having clean data and buttoned-up systems in an acquisition shows investors that you are knowledgeable and confident in your business. As a result, this makes your company more valuable in the long term. Private equity and venture capital look at businesses very differently. Private equity groups want to see something established and a clear path to cash flow positive. Venture capital groups invest in multiple companies at an earlier stage in the hopes of having bigger returns. Hopper’s book, Deep Finance: Corporate Finance in the Information Age, breaks down how companies can consolidate their systems, automate back-office operations, and build a business intelligence platform within the company. Links LinkedIn: https://www.linkedin.com/in/gbhopperiii/ Company: https://sandlineglobal.com Deep Finance: Corporate Finance in the Information Age: https://www.barnesandnoble.com/w/deep-finance-glenn-hopper/1139904270 Ways To Tune In Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5 Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF Stitcher: https://www.stitcher.com/show/the-ooh-insider-show Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/ iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/ Podbay: https://podbay.fm/p/the-ooh-insider-show Powered by OneScreen.ai OneScreen.ai is the first free, public-access directory for all things Out of Home. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	17 Mar 2022	"A DigiVan and an NFT walk into a pub" w/ Jess Fitzpatrick	00:25:24
Jess Fitzpatrick, Senior Media Trader at Buyers and Sellers Media PLC, discusses the power of DigiVans, the NFT market, and creating the best campaign surrounding them. Buyers and Sellers Media PLC is an out-of-home media wholesaler. They buy digital billboard advertising space in bulk and create national and regional packages for direct to brands and agencies. Takeaways Buyers and Sellers Media’s model is unlike any others. They supply flexible packages that cater to the customer's needs while providing the best value. DigiVans are an eye-catching way for small businesses or artists to bring their brand directly in front of their target audience. The NFT market has thrived with DigiVans due to restrictions from other media owners. They promote their content as an art form rather than a call to action. The best campaigns are not the ones that have the biggest return on investment. They are the ones that people remember and change the perception of your brand story. Links LinkedIn: https://www.linkedin.com/in/fitzpatrickjessica/ Email: jess@buyersandsellers.com Instagram: @oohwithjess Tik Tok: @oohwithjess Company: https://buyersandsellers.com Ways To Tune In Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5 Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF Stitcher: https://www.stitcher.com/show/the-ooh-insider-show Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/ iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/ Podbay: https://podbay.fm/p/the-ooh-insider-show Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	24 Mar 2022	The Immersive Revolution w/ Bob Johns of BOLDSITE Media	00:43:27
Bob Johns, VP Media & Marketing at BOLDSITE Media, talks about the American Dream Mall’s network of screens and its ability to create immersive brand experiences. BOLDSITE Media, is a destination media company that creates boundless brand environments. They are motivated to design unparalleled immersive and integrated brand stories. Takeaways Out-of-home has an amazing ability to connect to people throughout their daily lives. The American Dream has 138 displays inside that are synchronized on one network. This allows brands to foster unique, immersive brand experiences across the property. The American Dream is a premiere destination that attracts and influences a variety of audiences across the Tri-state area. The opportunities are endless between the 12 million visitors, screens that face the MetLife Stadium parking lot, and drivers on the New Jersey Turnpike. There is not a specific bucket that American Dream fits into. Depending on the brand it is either destination, playspace, or mall media. Mall media is not what it used to be since the pandemic. Traditional malls have had to redefine themselves into a destination medium. Destination media is defined by the way that audiences have the opportunity to interactive with displays in an environment, such as American Dream, to create a brand experience. Links LinkedIn: https://www.linkedin.com/in/bob-johns-2079634/ Email: bobjohns@boldsite.com Company: http://www.boldsite.com Ways To Tune In Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5 Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF Stitcher: https://www.stitcher.com/show/the-ooh-insider-show Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/ iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/ Podbay: https://podbay.fm/p/the-ooh-insider-show Support the show (http://oohswag.com) Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	31 Mar 2022	Place-based Marketing w/ Mary Perrella	00:32:02
Vengo Labs is a place-based media leader in DOOH. They are on a mission to deliver their inventory everywhere buyers are. On this episode of OOH Insider, Mary Perrella, VP of Media and Marketing at Vengo Labs, chats about the role of place-based media within the marketing industry. Takeaways Place-based media is contextual to the environment and audience experience. This is a perfect place to make an emotional connection. Out-of-home is more than billboards. It is any moment when a person is out of their home and experiences an advertisement. Generate creative that specifically connects the message to the context. The relationship improves the response and emotional connection consumers make. Vengo Labs is not an off-the-shelf SaaS solution. They are determined to cater to the needs of media and screen owners by customizing their solutions. Direct and programmatic buying are both valuable. Direct guarantees exact locations, rotations, and ad exposure frequency. Whereas, programmatic allows for more flexibility and fluidity in the planning process, budgeting, and optimization. Links LinkedIn: https://www.linkedin.com/in/maryperrella/ Email: mary@vengolabs.com College Email: colleges@vengolabs.com Company: vengolabs.com Ways To Tune In Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5 Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF Stitcher: https://www.stitcher.com/show/the-ooh-insider-show Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/ iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/ Podbay: https://podbay.fm/p/the-ooh-insider-show Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	07 Apr 2022	Answering 'What is Programmatic DOOH?', Once And For All!	00:30:42
It's Programmatic pandemonium on this episode!! Brooke Ermogenis, Founder + Head of Insight at DOOHx, establishes once and for all what programmatic digital out-of-home is, best practices, and how to utilize DSPs and SSPs. DOOHx is an online learning platform for all things digital out-of-home and programmatic digital out-of-home. Takeaways Programmatic OOH is the automated trading of inventory. Inventory is more accessible and highly targeted. It is an entire evolution of how out-of-home is bought and sold. There is no magic solution for programmatic. Start off by trial and error to see what works best for your clients. Publishers should consider connecting to as many SSPs as possible when integrating inventory to programmatic. This shows your inventory in more “shop windows” around the world. Targeting triggers draw on data feeds to activate a campaign. Programmatic makes it easier to integrate these data feeds into creatives because many of the DSP platforms have data feeds ready to connect. The non-guaranteed activity provides buyers with the flexibility to not commit to being locked in for a certain amount of time so they can be active when and where they want. Audience measurement in out-of-home is impossible to standardize. As a publisher, educate on what impressions mean on your network and how they can be rationalized. Links LinkedIn: https://www.linkedin.com/in/brooke-ermogenis/ Company: https://www.doohx.io Ways To Tune In Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5 Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF Stitcher: https://www.stitcher.com/show/the-ooh-insider-show Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/ iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/ Podbay: https://podbay.fm/p/the-ooh-insider-show Powered by OneScreen.ai OneScreen.ai is the first free, public-access directory for all things Out of Home. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	14 Apr 2022	Creative Over Everything w/ Wes Frick	00:44:43
The most important part of the return on OOH is (no doubt) the creative. On this episode of OOH Insider, Wes Frick, Freelance Billboard Designer at Wes Frick Designs, discusses his top tips and tricks for creating a successful billboard design. Wes Frick Designs is devoted to developing powerful out-of-home designs and strategic campaigns. He seeks to change the world through the capabilities of out-of-home advertising. Takeaways An established company website and/or social media is essential for a successful billboard. If there is no website or social media then the billboard is producing awareness without a place to take action. In sales and relationship building, people don’t remember what you say, but they do remember how you made them feel. Top 3 mistakes businesses make when designing a billboard: 1) Wrong messaging - Create a message that targets the customer versus displaying the brand. A billboard’s goal is not to show what the business is, but why the customer should choose it. 2) Simplicity - It is mandatory to keep the design simple in this medium. Demand attention from your audience through an iconic symbol or message. 3) Location - Artwork needs to be customized to every location. Creative can blend into the surroundings or messaging can be too small depending on the billboard location. Understand how an audience behaves and moves in order to unlock underpriced and unvalued opportunities. Out-of-home is a powerful tool for nonprofit awareness and advocacy. Reach people where they are. Links LinkedIn: https://www.linkedin.com/in/wes-frick-2456511a9/ Company: https://wesfrickdesign.com Email: wes@billboarddesign.com Ways To Tune In Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5 Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF Stitcher: https://www.stitcher.com/show/the-ooh-insider-show Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/ iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/ Podbay: https://podbay.fm/p/the-ooh-insider-show Powered by OneScreen.ai OneScreen.ai is the first free, public-access directory for all things Out of Home. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	21 Apr 2022	OOH Insider Turns 100! Back to the start w/ James Heller, CEO of Wrapify	00:30:47
Our first-ever guest, James Heller, joins us for our 100th episode celebration! James, the CEO, and Co-Founder of Wrapify, discusses how our industry can increase revenue by educating marketers on the power of out-of-home advertisement. Wrapify is omnichannel advertising for brands powered by app-enabled mobility and delivery. Their performance-driven ad-tech platform measures the impact of out-of-home impressions and attributes exposure to online, in-app, or foot traffic engagement. Takeaways The increasing amount of digitally native marketers is changing the way media channels are evaluated. These marketers need mix-media modeling, good data visualization, and tracking customers’ journey from beginning to end. Out-of-home is a great medium to drive a brand because it is the heartbeat of the neighborhood. Although it is difficult to measure audience impact, we know it’s there. Educate marketers on the value of OOH to their brand. If the industry captures a component of wasted digital spending and pipe it into out-of-home then it would increase value in the medium and revenue in the U.S. The recall that is created in the out-of-home space makes the digital more valuable. Showcase the impact your OOH campaign generated for the brand. Links LinkedIn: https://www.linkedin.com/in/jamesheller1/ Email: j@wrapify.com Company: https://wrapify.com Ways To Tune In Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943 Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5 Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF Stitcher: https://www.stitcher.com/show/the-ooh-insider-show Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/ iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/ Podbay: https://podbay.fm/p/the-ooh-insider-show Powered by OneScreen.ai \| OneScreen.ai is the first free, public-access directory for all things Out of Home. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	05 May 2022	Building Brand Trust with Local Communities ft. Evan Brandoff Co-Founder / CEO of Leagueside (now TeamSnap)	00:34:07
Evan Brandoff, CEO & Co-Owner of LeagueSide, chats about why and how brands can connect with local communities through youth sports leagues. LeagueSide is the nation’s leading community sports sponsorship platform. They make sports sponsorships scaleable, turnkey, and measurable for brands and sports leagues. Check out the Leauge Side Podcast here: https://leagueside.com/podcast/ Takeaways The number one factor for consumers when choosing a brand is trust. Build trust in local communities by making meaningful connections and a positive impact on the families within those areas. The LeagueSide platform provides sports organizations with sponsorship packages that regional or national brands can purchase. These packages typically include a combination of physical, digital, and activation elements. Bottom-of-the-funnel marketing tactics are more successful with out-of-home opportunities. This strategy yields a more holistic marketing funnel for brands. By partnering with youth sports teams, brands provide kids with the invaluable opportunity to play sports while strengthening their brand love/support within the community. It’s a win-win collaboration. Podcast’s are a fantastic business development tool. They allow people from across the globe to collaborate and network about similar interests, goals, or ideas. Links LinkedIn: https://www.linkedin.com/in/evan-brandoff-b9954836/ Company: https://leagueside.com The Win-Grin Podcast: https://leagueside.com/podcast/ Powered by OneScreen.ai \| OneScreen.ai is the first free, public-access directory for all things Out of Home. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	16 May 2022	Not an episode, but an Out-of-(Home)-Office message...	00:00:35
See you in Marco Island! Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	26 May 2022	Reimaging Mobile Ads and Utilizing the Rideshare Market w/ Craig Cook, CEO and co-founder of mobilads	00:38:17
In this episode of OOH Insider, Craig Cook, CEO, and Co-Founder of Mobilads, discusses the genesis of his platform and analyzing ROI on wrapped rideshare advertisement audiences. Mobilads is a data-driven advertising platform that utilizes wrapped rideshare vehicles as mobile billboards. They connect device id data to digital analytics to prove return on investment. Takeaways Establishing third-party credibility is the secret sauce to earning trust with a new rideshare market. Find the leaders within the community and build a foundation of honesty, humanity, and consistency. Mobilads generates impressions by tracking their drivers’ location and people through anonymous cellphone demographics or behavioral data. After collecting device ids, Mobilads uses that data to then retarget digitally. Cross-examination has proved there is a return on investment from rideshare advertisements. Links LinkedIn: https://www.linkedin.com/in/craig-andrew-cook/ Email: craig@mobilads.co Company: https://www.mobilads.co Powered by OneScreen.ai OneScreen.ai is the first free, public-access directory for all things Out of Home. Support the show Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	09 Jun 2022	NIL Opportunities (And Beyond!) w/ Deanna Berry, Chief Operating Officer \| McWhorter Capital Partners \| McWhorter Media Group	00:46:37
We took a few weeks off but we are back! In this episode of OOH Insider, Deanna Berry, COO at McWhorter Capital Partners, chats about college athlete NIL policies, opportunities for NIL within OOH, and the impact of influencer marketing. McWhorter Capital Partners is a private equity and real estate investment firm. They help people grow their wealth so they can live more fully and more generously. Takeaways NIL gives college athletes the opportunity to monetize their personal brands. Agencies that have had experience with influencer marketing are now evolving into NIL marketing. College athletes are often viewed as celebrities within their ecosystem. If local businesses invested ad money in college athletes or sports groups then the program and athletes would receive exposure, as well as, raise brand awareness within the community. “In 10 years, you are just going to really see the bulk of marketing budgets go to outdoor and influencer marketing.” ~Deanna Berry Brands need a balance between content creation and influencer marketing. Influencer marketing is not new. The only thing new about it is that every day people can become an influencer and gain a huge following. Celebrities and athletes are not the only ones. Links LinkedIn: https://www.linkedin.com/in/deannaberry/ Company: https://www.mcwhortercp.com Sign O’ The Times: https://www.theoohinsider.com/669730/9073292-episode-075-sign-o-the-times-featuring-robert-landau-peter-spirer Powered by OneScreen.ai OneScreen.ai is the first free, public-access directory for all things Out of Home. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	15 Jun 2022	The Recession Ahead and How to Prepare	00:06:55
Articles cited: Inflation in America may be even worse than thought https://www.economist.com/graphic-detail/2022/06/13/inflation-in-america-may-be-even-worse-than-thought Consumer spending declines in May amid high inflation https://www.thedenverchannel.com/news/national/consumer-spending-declines-in-may-amid-high-inflation GroupM Forecasts Ad Spend Growth, Though Less Than Last Year's, Despite Economic Conditions https://www.adweek.com/agencies/groupm-forecasts-ad-spend-growth-though-less-than-last-years-despite-economic-conditions/ The Supply Chain Crisis Broke The Marketing Rules. You Should, Too https://www.mediapost.com/publications/article/374755/the-supply-chain-crisis-broke-the-marketing-rules.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126572&hashid=7639cEm8QMuvP1r55a7Zsw WHAT PERCENTAGE OF GROSS REVENUE SHOULD BE USED FOR MARKETING & ADVERTISING? https://www.zippia.com/advice/what-percentage-of-gross-revenue-should-be-used-for-marketing-advertising/#:~:text=A%20general%20rule%20of%20thumb,revenue%20peaked%20in%20June%202020. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	16 Jun 2022	Sports Betting, The Economy and Ad Spend, and a New Startup Emerges	00:10:10
From Globe Street... New Fed Numbers Show Zero GDP Growth at Best globest.com/2022/06/15/fed-raises-interest-0-75-and-new-numbers-show-zero-gdp-growth-at-best/?slreturn=20220516075403 From Legal Sports Report... Data Shows Sports Betting Advertising Blitz Has Massive Scope https://www.legalsportsreport.com/71406/2022-sports-betting-advertising-tv-surge/ From Venture Beat... What Advertisers Need to Know About the Federal Privacy Law https://venturebeat.com/2022/06/15/interactive-advertising-bureau-updates-guidelines-for-measuring-in-game-3d-ads-for-the-metaverse/ From AdWeek... What Advertisers Need to Know About the Federal Privacy Law https://www.adweek.com/media/what-advertisers-need-to-know-about-the-federal-privacy-law/ From Yahoo Finance... Advertising Technology Startup, Sustainable Skylines, Emerges from Stealth Mode https://finance.yahoo.com/news/advertising-technology-startup-sustainable-skylines-140000937.html Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	17 Jun 2022	The Power of OOH for Streaming Platforms & The Online Ad Platform We Should Model	00:09:54
We Know a Little Bit More About Netflix’s Advertising Plan https://www.vulture.com/2022/06/netflix-advertising-tier-plan-roku-comcast.html Video streaming platforms return to splurge on outdoor advertising https://www.livemint.com/companies/news/video-streaming-platforms-return-to-splurge-on-outdoor-advertising-11655316236906.html Mark Boidman, PJ Solomon video... Start at 1:04 https://vimeo.com/367319424 Prime Video’s OOH campaign blasts onto the streets https://stoppress.co.nz/news/prime-videos-ooh-campaign-blasts-onto-the-streets/ 3 Big Advantages Of Native Advertising https://www.forbes.com/sites/forbesagencycouncil/2022/06/17/3-big-advantages-of-native-advertising/?sh=6c729b529821 How Companies Should Invest in a Downturn https://hbr.org/2022/06/how-companies-should-invest-in-a-downturn Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	20 Jun 2022	Ad Market Up for 15th Straight Month, But Slowing, TV Ads to TVs That Are Off? And Facebook Gets Sued, Again	00:13:27
Ad Market Expands For 15th Month, Continues To Decelerate https://www.mediapost.com/publications/article/374875/ad-market-expands-for-15th-month-continues-to-dec.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126631&hashid=XWC2DTgsQEqKt5DPATIQjg Lamar Advertising Company Announces Increase In Cash Dividend on Common Stock https://www.gurufocus.com/news/1767597/lamar-advertising-company-announces-increase-in-cash-dividend-on-common-stock Better Buy: Lamar Advertising vs. Clear Channel Outdoor https://stocknews.com/news/lamr-cco-better-buy-lamar-advertising-vs-clear-channel-outdoor/ Online Advertising Braces For Rocky Road https://www.mediapost.com/publications/article/374743/online-advertising-braces-for-rocky-road.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126631&hashid=XWC2DTgsQEqKt5DPATIQjg GroupM Unveils CTV 'Viewability' Initiative, Finds As Much As 10% Of Ads Delivered With TV 'Off' https://www.mediapost.com/publications/article/374724/groupm-unveils-ctv-viewability-initiative-finds.html Facebook Sued For Allegedly Collecting Patient Data From Hospital Sites https://www.mediapost.com/publications/article/374905/facebook-sued-for-allegedly-collecting-patient-dat.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126631&hashid=XWC2DTgsQEqKt5DPATIQjg Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	21 Jun 2022	What did TikTok and Amazon reveal at Cannes? And a Tale of Two Headlines...	00:13:13
TikTok Reveals Platform Strategy At Cannes https://www.searchenginejournal.com/tiktok-reveals-platform-strategy-at-cannes/455011/ Amazon's $30 Billion Advertising Business Debuts at Cannes https://www.adweek.com/brand-marketing/amazons-30-billion-advertising-business-debuts-at-cannes/ There’s less disposable income’: The home goods boom starts to slow https://www.modernretail.co/retailers/theres-less-disposable-income-the-home-goods-boom-starts-to-slow/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretail DTC period care brands see sales spike as talk of a tampon shortage picks up https://www.modernretail.co/startups/dtc-period-care-brands-see-sales-spike-as-talk-of-a-tampon-shortage-picks-up/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretail Hollywood Execs Brace for Advertising “Storm Clouds” Ahead https://www.hollywoodreporter.com/business/business-news/advertising-outlook-tv-streaming-2022-1235168866/ Despite Economic Headwinds Agencies Forecast A Strong Ad Market For Second Half In The Year https://www.forbes.com/sites/bradadgate/2022/06/14/despite-economic-headwinds-agencies-forecast-a-strong-ad-market-for-second-half-in-the-year/?sh=569b45ba29cf Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	22 Jun 2022	Pizza, Pizza! Big News For Volta EV and...can someone just build this for OOH?!	00:06:52
For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Little Caesars Becomes The NFL's Official Pizza https://www.mediapost.com/publications/article/374983/little-caesars-becomes-the-nfls-official-pizza.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126664&hashid=2RQV0zk9R0-sWEGNUBOhQA Catalina, Volta Partnership Propels DOOH at EV Charging Stations https://streetfightmag.com/2022/06/22/catalina-volta-partnership-propels-dooh-at-ev-charging-stations/ Drift Introduces Drift Deal Room to Streamline Collaboration Between Buyers and Sellers at Scale https://martechseries.com/sales-marketing/b2b-commerce/drift-introduces-drift-deal-room-to-streamline-collaboration-between-buyers-and-sellers-at-scale/ Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	24 Jun 2022	Levi Leggings? 'Retail Media' Means What?! And Good News For OOH, For Now.	00:11:43
For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Levi's Beyond Yoga Opens First Store https://www.mediapost.com/publications/article/375047/levis-beyond-yoga-opens-first-store.html?edition=126676 Busted! Five Myths About Retail Media https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/busted-five-myths-about-retail-media Oil prices fall 7% as recession fears mount and Biden calls for a 3-month gas tax holiday https://markets.businessinsider.com/news/commodities/crude-oil-prices-recession-fears-biden-summer-gas-tax-holiday-2022-6?fs=e&s=cl Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	25 Jun 2022	F*ck it, let's ride. Lamar SPAC - no more?! And how to hedge against driver and supply chain shortages with truck side advertising.	00:12:02
For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... *SoulCycle CEO Explains 'Fck it, Let's Ride' Campaign https://www.mediapost.com/publications/article/375136/soulcycle-ceo-explains-fck-it-lets-ride-campa.html As SPAC craze fizzles, Lamar punts on $300 million IPO to buy a digital advertising company https://www.theadvocate.com/baton_rouge/news/business/article_3936d6ac-f3e4-11ec-a2ae-3b7d7b62ce28.html Vistar Media Secures $30M Series B Investment from Lamar Advertising Company https://www.businesswire.com/news/home/20210712005451/en/Vistar-Media-Secures-30M-Series-B-Investment-from-Lamar-Advertising-Company The Real Reason America Doesn’t Have Enough Truck Drivers https://www.nytimes.com/2022/02/09/business/truck-driver-shortage.html** Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	28 Jun 2022	What do recent Google searches reveal about the recession? And how can you prepare?	00:14:30
Article Referenced: Global Insights Briefing: Preparing for financial uncertainty https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/financial-uncertainty-preparation/ Your Motionworks Marketing Minute data nugget: https://www.mediapost.com/publications/article/375193/the-most-used-subject-lines-in-phishing-emails.html And yes...Flipkart does a TON of OOH https://bestmediainfo.com/2014/10/flipkart-went-big-in-outdoor Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	29 Jun 2022	How & Why Travel Advertising May Withstand The Recession	00:13:50
For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... https://www.mediapost.com/publications/article/375208/72-of-us-travelers-choose-destination-based-on.html Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	01 Jul 2022	Wrestlers, Colonoscopies, and Billboards - Oh My! SXSW Going Down Under...And New Consumer Behavior Insights	00:08:24
For consulting inquiries, please email me at: outofhomeinsider@gmail.com Try Fetch and get rewards like Amazon gift cards just for scanning receipts of the things you buy. Try it here with Heather's link and get both of you some extra points... https://fetchrewards.onelink.me/vvv3/referraltext?code=HM82Q Articles Referenced Today... WWE Colonoscopy Billboards https://nodq.com/features/photos-aj-styles-and-john-cena-colonoscopy-billboard-advertisements/ Google Trends Analysis Mentioned https://trends.google.com/trends/explore?date=now%207-d&geo=US&q=digestive%20health%20specialists SXSW goes to Australia… https://www.billboard.com/business/business-news/sxsw-expands-australia-sydney-1235108810/ New Consumer Data https://www.yahoo.com/lifestyle/data-finds-emerging-shifts-consumer-135342244.html Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	02 Jul 2022	What Do These Retail Media Network Predictions Mean For Place-Based Media And Customer Loyalty?	00:10:34
For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... 4 Predictions for Retail Media https://streetfightmag.com/2022/06/29/4-predictions-for-retail-media/ Supply Chain Impacts, Understaffed Stores Create Customer Loyalty Challenges https://www.retailtouchpoints.com/resources/supply-chain-impacts-understaffed-stores-create-customer-loyalty-challenges%EF%BF%BC Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	07 Jul 2022	Geopath Names A New Head Of Product And What Does AB5 Mean for OOH In California?	00:07:56
For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... U.S. Supreme Court denies review of reversal of California AB5 injunction https://www.logisticsmgmt.com/article/u.s._supreme_court_denies_review_of_reversal_of_california_ab5_injunction Geopath Taps PatientPoint's Luken To Head Product, Facilitate New Strategic Path https://www.mediapost.com/publications/article/375418/geopath-taps-patientpoints-luken-to-head-product.html Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	08 Jul 2022	Attribution Is Killing Your Strategy!	00:10:46
For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Attribution Is Killing Your Strategy https://www.mediapost.com/publications/article/375302/attribution-is-killing-your-strategy.html Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	13 Jul 2022	$45? $380? How May Oil Prices Unlock This Alternative OOH Contender?	00:14:21
For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Will oil prices surge to $380 or slump to $45—What JP Morgan, CITI reports say? https://www.zeebiz.com/markets/commodities/news-will-oil-prices-surge-to-380-or-slump-to-45-what-jp-morgan-citi-reports-say-188834 How One Simple Strategy Changed the Candy Industry https://www.neurosciencemarketing.com/blog/articles/friction-candy.htm More Americans Struggling; Inflation, Gas Prices Top Family Concerns https://www.monmouth.edu/polling-institute/reports/monmouthpoll_us_070522/ Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	17 Jul 2022	Crazy Theory...Netflix + Microsoft = DIRECTV + Yahoo - What Does It Mean For Full-Funnel Marketing?	00:08:02
For consulting inquiries, please email me at: outofhomeinsider@gmail.com Articles Referenced Today... Netflix names Microsoft as partner for new consumer subscription plan https://blogs.microsoft.com/blog/2022/07/13/netflix-names-microsoft-as-partner-for-new-consumer-subscription-plan/ Microsoft to acquire Xandr to accelerate delivery of digital advertising and retail media solutions https://about.ads.microsoft.com/en-us/blog/post/december-2021/microsoft-to-acquire-xandr-to-accelerate-its-digital-advertising-and-retail-media-solutions Hivestack Announces Global Alliance with Xandr for Programmatic Digital Out of Home (DOOH) https://www.prnewswire.com/news-releases/hivestack-announces-global-alliance-with-xandr-for-programmatic-digital-out-of-home-dooh-301532845.html DIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunities https://www.businesswire.com/news/home/20220620005103/en/DIRECTV-Taps-Yahoo-Unified-Ad-Tech-to-Unlock-Advanced-TV-Opportunities Verizon Media announces full-funnel DOOH ad suite https://www.verizon.com/about/news/verizon-media-full-dooh-ad-suite T-Mobile Acquires Octopus Interactive And Says It’s Still Committed To Ad Tech https://www.adexchanger.com/mobile/t-mobile-acquires-octopus-interactive-and-says-its-still-committed-to-ad-tech/ Scott Brinker's Tweet https://twitter.com/chiefmartec/status/1548376488864493570?t=ebzmqsHDN3llx3JXSPUMsA&s=09 Pandium Study https://info.pandium.com/hubfs/Pandium%20Ebook_Product%20Integrations%20and%20APIs%20at%20400%20SaaS%20Companies%20FINAL.pdf?utm_medium=email&_hsmi=215945825&_hsenc=p2ANqtz-_7-zI4tHFr2MgC0xiGisAsZtWr4mqWMJ1P_1aqDVW34Ptz7qGG6OfTZJ_3vyTElOmx8Lbu5RxNzeKuIotc4hKIIKhv5g&utm_content=215945825&utm_source=hs_automation Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	02 Aug 2022	Disney x Trade Desk = 🤯 (WARNING: This One May Hurt Some Feelings)	00:08:01
How big of a market opportunity is the Disney and Trade Desk deal? And why does it matter to OOH? Find out in this episode. WARNING: May trigger some hurt feelings because the talk is real. For professional inquiries, please email tim@theoohinsider.com #oohadvertising #marketing #advertising Articles Referenced: https://techcrunch.com/2022/07/12/disney-strikes-a-big-adtech-deal-with-the-trade-desk-as-disney-expands-into-ads/ https://deadline.com/2022/07/disney-record-9-billion-upfront-advertising-streaming-digital-1235071895/ Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	09 Aug 2022	Another Day Another DSP...But This Time - It's Apple 🍎 And How To Climb The Walled Gardens (LIVE DEMO)	00:13:17
Start on YouTube right at the live product demo part by clicking here: https://www.youtube.com/watch?v=Ajr98WNDTrc&t=539s For access to Persona Builder, email me directly at tim@onescreen.ai Subject Line: Persona Builder Access The articles I referenced today are... https://digiday.com/media/apple-is-building-a-demand-side-platform/ https://www.fastcompany.com/90744880/in-a-cookieless-world-location-is-king Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	18 Aug 2022	The Ultimate OOH Sales Guide w/ Kevin Gephart, OOHSalesFaster.com	00:39:16
On this episode of OOH Insider, Kevin Gephart, Co-Author of The Ultimate OOH Sales Guide: Your Competitive Advantage To Selling OOH, shares his 38+ years of ad sales knowledge. Learn about best practices during a recession, idea generation, entrepreneurship, and more. The Ultimate OOH Sales Guide: Your Competitive Advantage To Selling OOH is a culmination of the out-of-home selling experience Gephart has gathered in the past 12 years. Within these 38 chapters are everything he wished he would have known when he started selling. Takeaways We are not in the business of selling billboards; we are in the business of selling ideas. Your strength is your weakness and your weakness is your strength. For every business that is suffering during the recession there is one that is thriving. Do not pull back your advertising during a recession. Consumers tend to fall into four different categories during a recession: 1. Slam on the Breaks - people who stop spending and buying altogether. 2. Pained but Patient - people who are annoyed buy the price increases but are tolerant. 3. Comfortably Well Off - people who are not effected by any of it. 4. Live For Today - people who carry on as usual. There is no replacement for canvassing. It is a powerful and direct way to sell. There is a client for every billboard. You have to find out who that client is and make use of that audience. When you are in high commission or straight commission sales you are an intrapreneur; you are operating your own business within the context of a larger business. Plan to spend 3-5% of your gross income on growing your business through books, new technology, etc. Links LinkedIn: https://www.linkedin.com/in/kevin-gephart-5829198/ Website: https://oohsalesfaster.com Email: kevinjgephart@gmail.com The Ultimate OOH Sales Guide book: https://www.billboardinsider.com/the-ultimate-out-of-home-sales-guide/ A Technique for Producing Ideas book: https://www.amazon.com/technique-producing-ideas-simple-formula/ Ogilvy on Advertising book: https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X 5 Step Framework For Idea Generation: https://www.billboardinsider.com/what-are-we-really-selling/ 47 Thriving Ad Categories During A Recession (request via email): kevinjgephart@gmail.com The 4 Categories of Messaging For Each Consumer Buying In The Recession (request via email): kevinjgephart@gmail.com Powered by OneScreen.ai OneScreen.ai is the first free, public-access directory for Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	08 Sep 2022	Transparency and Automation in OOH w/ Mehul Mandalia Co-founder and Head of Product at Moving Walls	00:33:59
Mehul Mandalia, Co-founder of Moving Walls, discusses measurement, currency, and standardization within the Asian OOH market. Moving Walls is an international media technology group specializing in OOH planning, buying, and measurement technology. Their goal is to bring transparency and automation to out-of-home. Takeaways Measurement is key to scaling out-of-home markets and demonstrating to advertisers why it is worth investing in. Educate brands and agencies on the different measurement systems in ooh. The accuracy of ooh data is often questioned. How sure are you that these were the potential audiences that were exposed to? However, brands invest in this media without knowing data, so any measurement is better than no measurement at all. Associations in the Asian market are looking to build a single currency. Partnering with solution partners, they can create a guide for the industry to follow and be successful in this market. “You are only going to give confidence to clients once they have an idea that whatever they are investing in is actually being delivered on the screens.” ~Mehul Mandalia Mehul Mandalia predicts that the focus over the next decade is going to be standardization across new markets, formats, how bookings are made, and how industry is discovered. Pay attention to the Indonesian markets. Despite the amount of digital inventory compared to classic inventory being a lot less than other markets, out-of-home is huge here. The country is challenging because it is fragmented into many islands. Even so, there is a huge opportunity for out-of-home to scale. Links LinkedIn: https://www.linkedin.com/in/mehul-mandalia/ Email: mehul@movingwalls.com Moving Walls: https://www.movingwalls.com/moving-walls-plan-buy-and-measure-outcome-based-outdoor-advertising Powered by OneScreen.ai OneScreen.ai is the first free, public-access directory for all things Out of Home. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	18 Oct 2022	Gen Z and the TikTok Takeover	00:07:32
Did you know that 63% of Gen Z are using ad blockers? And if that weren’t bad enough, 99% say they’re ready to skip your video ad as soon as it starts playing. Mix in a startling amount of programmatic ad fraud and it starts to seem like none of the old tricks are working. This episode is the primer on how the $100B global opportunity to engage Gen Z could be the ultimate test for marketers in understanding offline media and advertising in the real world. theoohinsider.com References: https://resources.bulbshare.com/wp-content/uploads/2022/03/Bulbshare-Ad-Blockers-and-Advocacy-Report-3.pdf https://abcnews.go.com/Technology/gen-bypassing-google-tiktok-search-engine/story?id=88493981 https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/gen-z-viewing-habits/?utm_medium=email&utm_source=d-content-alert&utm_team=twg-us&utm_campaign=TwG-US-NL-2022-08-23-Content-Newsletter-Tuesday-Roundup-Knak&utm_content=article-1-cta&mkt_tok=MTcyLUdPUC04MTEAAAGGaj4_XLoIjz55lZShHKQcYNu9TFMllzuK44Tn7lZwGLnxZ76L6FkXvwXM-LpGGP-PjXPc-VkSM8OzGSg2jIt6kb3P9WtK5xhQ3mqr6YmWvfsA1Q Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	22 Oct 2022	Excelling eCommerce Conversion w/ Will Haire, Founder of BellaVix	00:35:04
On this episode of OOH Insider, Will Haire, CEO & Co-founder of BellaVix, discusses how to grow your brand and sales in the Amazon marketplace. BellaVix is a performance-driven, marketplace management agency that helps direct-to-consumer retail brands drive bottom-line growth on Amazon and Walmart. Their team of experts specialize in navigating eCommerce markets and achieving category dominance. Takeaways Research your product’s marketplace before launching on Amazon. If the market is saturated, then your product will need to stand out among the crowd. The first step in the journey to becoming a 5 million-dollar brand is focusing on bottom-of-the-funnel growth. From there, work your way up by utilizing marketing and advertising activities. Brands capture intent and reach new customers on Amazon through shopping data. Amazon is able to segment and organize audiences by tapping into the customer engagement data on their platform, third-party marketplaces on suppliers, and Amazon-operated properties. Companies that engage a PR agency have insane growth compared to companies that don’t. They engage in media, get more SEO, and get more audience-driven engagement by positioning their brand as authoritative in specific niches. One of the most common challenges when scaling on Amazon is working with third-party sellers. Having a minimum advertised price standard in place is essential to avoid consumer confusion and counterfeit products. Today’s shoppers are omnichannel shoppers. They are experiencing brands offline and online whether it is measurable or not. Links LinkedIn: https://www.linkedin.com/in/willhaire/ BellaVix: https://www.bellavix.com/ Powered by OneScreen.ai OneScreen.ai is the first free, public-access directory for all things Out of Home. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	27 Oct 2022	Airport Advertising Masterclass with Demetria Wideman Executive Vice President Growth of ReachTV	00:26:13
Demetria Wideman, Vice President of Business Development and Airport Partnerships at ReachTV, chats about how to best reach out and connect to tastemakers on the go. ReachTV is a linear short-form television network designed for travelers. They create opportunities for audiences to stay informed on the latest news, sports, business, style, and entertainment. Takeaways One of top challenges within airport advertising is the red tape. Airports have contractual duties to their brands. Advertisers have to be cognizant when making decisions in this space. Travel is a very personal experience. Although travelers are surrounded by hundreds of people, they are attentive and engage with their environment. Television is a communal activity. The content on the screen brings familiarity into foreign environments and allows people to connect to others. ReachTV provides a communal experience for travelers within a high-stress environment. They strive to be a source of connection, trust, and community. ReachTV is exploring ways for brands that advertise on screens to also convert to become the point of purchase in the terminal. Links LinkedIn: https://www.linkedin.com/in/dwideman/ Email: demetria.wideman@reachtv.com ReachTV: http://reachtvnetwork.com/ Powered by OneScreen.ai OneScreen.ai is the first free, public-access directory for all things Out of Home. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	04 Nov 2022	The Las Vegas Deep Dive with Jeremie Watkins, CEO of Spotlight Outdoor	00:30:18
Jeremie Watkins, President of Spotlight Outdoor Advertising, talks about engaging and creating one-of-a-kind experiences for audiences on the Las Vegas Strip. Spotlight Outdoor Advertising is an enterprise leader in out-of-home advertising. They specialize in creating immersive experiences with their exclusive inventory on the Las Vegas Strip. Takeaways Mobile billboard trucks yield less out-of-home waste. Advertisers only pay for the time that their ad is on the road. As a result, brands are able to hyper-target audiences by bringing their message directly in front of them. Clark County, Las Vegas was the first US municipality to create a mobile billboard ordinance. The ordinance dictates the number of trucks allowed on the road as well as safety and insurance guidelines. Spotlight Outdoor Advertising focuses on unique out-of-home advertising on the Las Vegas Strip. They recently acquired the unit at Lids Digital Spectacular. This one-of-a-kind unit allows advertisers to create 3D, memorable experiences for audiences. Brands on the Vegas Strip look to create memorable moments in tourist journeys. Investing in an experience for audiences transforms advertisements into micro-moments within a buyer’s journey. When ooh advertising in Vegas, be mindful of location. For example, look at the route conventioneers will take from the airport to a convention center or where they will be going when not at a conference. Links LinkedIn: https://www.linkedin.com/in/jeremiewatkins/ Spotlight Outdoor Advertising: https://www.spotlightoutdoorads.com/ Phone: (702) 210-7750 Instagram: spotlightoutdoorads Powered by OneScreen.ai OneScreen.ai is the first free, public-access directory for all things Out of Home. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	28 Nov 2022	Post-OneScreen.ai Update: What's Next?	00:11:09
My Personal LinkedIn https://www.linkedin.com/in/troweactual/ My Email outofhomeinsider@gmail.com OOH Insider LinkedIn https://www.linkedin.com/company/oohinsider LinkedIn Live Event https://www.linkedin.com/video/event/urn:li:ugcPost:7002753432633630720/ Founders on Apple https://podcasts.apple.com/us/podcast/founders/id1141877104 Founders on Spotify https://open.spotify.com/show/7txiovdzPARhjm18NwMUYj Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	29 Nov 2022	Review Your Work Because Recency Matters And...Does Your Discovery Call Suck?	00:14:23
Raf Chang/Times Square Episode https://www.theoohinsider.com/669730/10087074-episode-091-ceo-of-tiger-party-rafale-chang Matt Raymond/Automotive Episode https://www.theoohinsider.com/669730/10124892-episode-092-automotive-brand-awareness-w-matt-raymond Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	01 Dec 2022	Audio + OOH?! Find Out How To Make The Combo Work Together w/ Stew Redwine, VP Creative Services at Oxford Road	00:40:22
On this episode of OOH Insider, Stew Redwine, VP of Creative Services at Oxford Road, discusses performance audio advertising and how to implement it in congruence with out-of-home. Oxford Road is a performance audio advertising agency. They assist innovative companies to connect with new customers through multiple media channels, such as radio, podcasts, etc. Takeaways Performance audio is advertising that, as a business function, is looking to get a direct response from consumers to take immediate action within an attributed window. It is a direct metric to measure if audio advertisements drive sales. There are a few different kinds of performance audio: hosted read ads and produced audio, such as jingles; customer testimonies, dramatized scenes, etc. Hosted ads are intimate and authentic, whereas, produced audio is entertaining and engaging. Visuals are passive images processed by your brain, but audio needs to be processed and translated in your mind. It is an intentional and intimate experience for listeners. Combining out-of-home advertisement with performance audio can create impactful campaigns, if done correctly. “When you do performance audio well, the branding comes free.” ~Stew Redwine If you want to encourage consumers to fill out a post purchase survey, then you need to make it worth their while. Links LinkedIn: https://www.linkedin.com/in/stewredwine/ Oxford Road: https://oxfordroad.com/ Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	30 Nov 2022	Closing Bell Update!	00:12:42
Things I said would be in the show notes during the show... My LinkedIn - Connect with me or send me a DM! https://www.linkedin.com/in/troweactual/ The Targeted Offline Marketing LinkedIn Event on 12/1 @ 1:30 EST https://www.linkedin.com/video/event/urn:li:ugcPost:7002753432633630720/ OOPS! That episode didn't drop yet but you can listen here for early access: https://www.buzzsprout.com/669730/11789141 Goldfish Ads https://www.doohmarketing.com/ Placer.ai https://www.placer.ai/ Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	05 Dec 2022	How OOH's Superbowl Moment Is Created (NYE Times Square) - Episode 92 Recap Of Raf Chang, CEO of Tiger Party	00:09:11
Raf Chang, CEO of Tiger Party Today’s episode is a recap of the conversation that I had with Raf Chang. Raf is the CEO at Tiger Party and even if you haven’t heard of Tiger Party, you’ve definitely seen their work. Tiger Party is the company behind-the-scenes that brings all those digital billboards together in Times Square on the New Years' Eve to countdown together and create Out of Home’s most famous moment each year and what actually goes on behind the scenes, one night of the year, to pull it all off. And they do it all, from hardware to software, and I think a good way to think about this one is if Elon really wants to put a billboard on the moon, he’s probably going to use Tiger Party to do it. Check out some of their incredible Times Square productions here. What did I learn? That there is an emerging theme amongst guests and Episode 111 guest Stew Redwine put it this way, that “life is what happens to you when you’re making other plans”. Raf was pulling off insane Museum Exhibitions when he got pulled onto a digital billboard project and the rest is history in the making so wherever you are right now, it is only your final destination if you choose it to be, otherwise, wherever you are right now is exactly where you’re meant to be to get to that next chapter, however long that may take, even if you are perfectly happy with where you are. What I’m constantly reminded of from those of you who are driven by the thrill to learn, explore, build, and discover is that it only starts to make sense when you look back…and that the road ahead isn’t always clear but to keep moving in pursuit of whatever drives you. From there we had a pretty technical conversation about what goes into building the amazing digital spectacular billboards that we see in top cities around the world, like the ones in Times Square for example. Raf went deep on what creatives need to consider when designing for these screens and I think the overarching theme is - if you’re making a huge investment in running a campaign on a digital spectacular, that you have to understand the technical capabilities for two reasons: Most importantly, so your creative retains its integrity and doesn’t end up all distorted or looking like you just resized every other ad from your campaign and threw it up there And two, so you know how to leverage the asset to create the most memorable moment for your brand Ultimately, asking “what is the job to be done?” is important for advising brands or for, as a brand, making the most of your investment, and understanding the technicals is vitally important. One of the most interesting parts of the conversation to me was about Raf’s team. The team at Tiger Party is the team behind all of those digital billboards in Time Square counting down together on New Year’s Eve which is effectively the Superbowl moment of OOH and comes with an incredible amount of coordination. Each system has a backup and typically each system has multiple backups and the soundbite I wrote down here is specifically about how Raf’s team is structured to handle a potential crisis like a screen going out. For crisis moments like that, Tiger Party dedicates 1 person to fix the problem and 2 people to answer the phone which I think is a really valuable lesson from a customer success standpoint because eventually, you’re going to have somethi Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	07 Dec 2022	How Can Commercial Real Estate Data Unlock Growth For OOH From Digital-First Brands?	00:17:46
The LinkedIn Live Event Replay I mentioned can be seen here: https://www.linkedin.com/posts/troweactual_linkedin-live-event-targeted-offline-activity-7004148588104536064-uNsz And if you'd like to reference my show notes from this episode, here you go... For the past two years, one of the most powerful data tools I’ve used to show brands how they can find their audience in the real world has actually been a commercial real estate platform called Placer.ai You may be familiar with Placer, for one reason or another, but most commonly, I see real estate teams from place-based media companies using Placer as a tool to help them understand things like: Where they should put more screens or ad placements - where should they invest in developing their OOH real estate portfolio if you will because placer gives you deep insights on things like: Where customers of specific businesses live, where they work, which roads they take to get to and from their destination, and ultimately what’s so powerful about this is because it’s used for commercial real estate, it isn’t subjected to the same privacy laws as data that is collected for the purposes of serving ads online. What this means then for a brand is that the real world is just as, if not MORE deterministically targeted than ads on the internet. So why does this matter? It matters for two reasons The first is - if you’re a brand sold in a retail store, or you’re a brand WITH retail stores, or let’s say you’re a D2C brand that wants to target specific customers of a certain brick-and-mortar retailer, then this is the most powerful data you could have at your disposal for picking where in the real world you should advertise. And I’m not taking just the market here, in fact, I covered this pretty extensively in the LinkedIn Live event I hosted last week and I’ll link to the replay so you can go watch it for yourself, but specifically, this is like having a military intelligence team on the ground for your brand, in the markets that matter most to you and they’re able to tell you which roads people take, other places they spend time and money, where they work out, where they get groceries, where they do their shopping The second reason is that if you are a brand sold in retail, or you have retail stores, or you are that D2C brand, why wouldn’t you use the same tools that billions of dollars of physical real estate investment decisions are already being made with? That’s literally what this platform is designed for - to give commercial real estate folks the confidence to invest in physical real estate (or in some cases, DIVEST or sell, to get out from underperforming locations). It’s how the major retail chain your product is sold in selected the site to build their store on, so why wouldn’t you use that same data to inform your real-world, targeted offline marketing campaign? The same data these huge multi-national retail conglomerates are using to select their commercial real estate is the same data you could be used to inform your next out-of-home ad campaign and that’s pretty frickin cool and so I took a ton of notes and came away with some core themes which I want to share with you here… The first of which was this hot take from the morning panel of speakers: Brands that survived the last 2 years are going to be around for the next 100 years Retail experience is inherent to human behavior/experience Re Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	12 Dec 2022	How OOH Can Help Car Dealerships Grow Market Share - Episode 93 Recap Of Matt Raymond, Team Auto Group	00:09:52
The link to the data episode that I referenced: https://www.theoohinsider.com/669730/11830794-how-can-commercial-real-estate-data-unlock-growth-for-ooh-from-digital-first-brands?t=0 And check out the original conversation with Matt, here: https://www.theoohinsider.com/669730/10124892-episode-092-automotive-brand-awareness-w-matt-raymond Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	14 Dec 2022	A Big Win From The Past 4 Weeks "Off" And Day One Of A New Chapter	00:08:52
The LinkedIn Challenge I Referred To: https://www.linkedin.com/feed/update/urn:li:activity:7008785168232534017/ Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	16 Dec 2022	Is Edison Interactive The Dark Horse Of DOOH?! And The F Word.	00:09:27
Check Out Edison Interactive Here: https://edisoninteractiveadmanager.com/ And Connect With Nick Here: https://www.linkedin.com/in/nick-haggard/ Also, the original episode can be heard here... Episode 93 - Nick Haggard - The Shark Experience Programmatic DOOH Fraud...it's coming. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	27 Dec 2022	How To Turn Your Company Data Into Enterprise Value With Automation - Episode 94 Recap Of Glenn Hopper, Author of Deep Finance	00:12:48
A few resources referenced in the episode: 1. Check out Deep Finance by Glenn Hopper on Audible or Amazon Audible https://www.audible.com/pd/Deep-Finance-Audiobook/B0BQZ3B6X2 Amazon https://www.amazon.com/Deep-Finance-Corporate-Information-Age/dp/1637350279 2. The original Episode 094 with Glenn Hopper https://www.theoohinsider.com/669730/10202979 3. Against The Rules with Michael Lewis, Six Levels Down https://www.youtube.com/watch?v=F_yEG2TTL6o Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	03 Jan 2023	OOH Loses A Legend, OOH Insider Loses A Friend - A Tribute To Andrea Messimer-Henley	00:15:06
Love you more, Auntie Dre. If you're able to support the education fund for Andrea's daughter, please visit: https://www.gofundme.com/f/andrea-messimer-henley Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	10 Jan 2023	Apply New Models To Old Businesses And Do What Works - Episode 095 Recap of Jess Fitzpatrick	00:07:46
Take time to go back and listen to the original conversation with Jess on Episode 095 here https://www.theoohinsider.com/669730/10261848-episode-095-a-digivan-and-an-nft-walk-into-a-pub-w-jess-fitzpatrick And definitely connect with her on LinkedIn at https://www.linkedin.com/in/fitzpatrickjessica/ Oh and by the way, Jess and her team have since started their own OOH podcast since we chatted and you should totally show them some love at https://www.instagram.com/oohpodcast/ "Adidas thought only performance drove e-commerce sales, in fact, it was BRAND activity driving 65% of sales.” - Simon Peel, Global Media Director at Adidas “ASOS’s profits plunged 105% last quarter, the result of putting more than 80% of its spend on performance marketing.” - Jose Antonio, CEO at ASOS (holding co of 17 top UK fashion brands) "In 2019, before the pandemic, we shifted our marketing strategy to be more brand-driven and even less dependent on search engine marketing. We made that shift and it has proven to have been the right shift, not only in 2019 but in 2020 and 2021.” - Dave Stephenson, CFO at Airbnb Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	18 Jan 2023	From Buyer To Builder - Episode 096 Recap Of Bob Johns, Founder of Boldsite Media	00:09:43
Make sure to connect with Bob on LinkedIn at https://www.linkedin.com/in/bob-johns-2079634/ and check out some of the Boldsite Media highlights on their Instagram at https://www.instagram.com/boldsite_media/?hl=en Original Episode - Episode 096 - The Immersive Revolution w/ Bob Johns of BOLDSITE Media Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	20 Jan 2023	Do You Love To Win Or Hate To Lose? Depending Which...It Could Be Costing You Business.	00:07:36
Oren Klaff - Flip The Script https://www.amazon.com/Flip-Script-Getting-People-Think-ebook/dp/B07MPTXZ59/ref=sr_1_1?keywords=oren+klaff+flip+the+script&qid=1674221696&s=digital-text&sr=1-1 Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	25 Jan 2023	Digital Marketing Secrets Of The Real World - Episode 97 Recap Of Mary Perrella, VP, Media & Marketing, Vengo Labs	00:11:47
Head over to LinkedIn to connect with Mary here https://www.linkedin.com/in/maryperrella/ and check out the original conversation here https://www.theoohinsider.com/669730/10349006-episode-097-place-based-marketing-w-mary-perrella Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	31 Jan 2023	The Programmatic Primer 101 - Recap Of Brooke Ermogenis, Founder of DOOHX.io	00:12:42
Listen to the original episode here: https://www.theoohinsider.com/669730/10392726 Learn about the advent of advertising on the internet and the very first banner ad: https://www.theatlantic.com/technology/archive/2017/04/the-first-ever-banner-ad-on-the-web/523728/ And check out the academy for all things DOOH launched by Brooke. https://www.doohx.io/ Lastly, make sure to connect with Brooke on LinkedIn - https://www.linkedin.com/in/brooke-ermogenis/ Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	12 Feb 2023	Oh, So You Want To Quantify And Measure The Impact Of OOH Advertising? The Measurement Layer Cake.	00:13:37
Check out the Google Analytics Academy here: https://analytics.google.com/analytics/academy/ And learn more about Flowcode here: https://www.flowcode.com/ If you'd like an intro to my contact at Flowcode, feel free to email me at outofhomeinsider@gmail.com and mention this episode 🤙 Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	25 Feb 2023	Is This The Compromise For Great Creative? Episode 99 Recap Of Wes Frick of Wes Frick Design	00:16:15
Go back and check out the original conversation with Wes here https://www.theoohinsider.com/669730/10433048-episode-099-creative-over-everything-w-wes-frick and connect with him on LinkedIn at https://www.linkedin.com/in/wes-frick-2456511a9/. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	28 Feb 2023	Everyone Is A DSP. Even You.	00:10:44
This concept was initially mentioned in this episode in case you want to check it out https://www.theoohinsider.com/669730/12327510-is-this-the-compromise-for-great-creative-episode-99-recap-of-wes-frick-of-wes-frick-design and for the episode I referenced about Brooke Ermogenis, it's this one here - https://www.theoohinsider.com/669730/12157378-the-programmatic-primer-101-episode-98-recap-of-brooke-ermogenis-founder-of-doohx-io And if you're this far down the rabbit hole, you may appreciate going back and listening to this episode too about Edison Interactive and why I think they're the dark horse of DOOH and the lessons you may take for yourself https://www.theoohinsider.com/669730/11884569-is-edison-interactive-the-dark-horse-of-dooh-and-the-f-word Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	25 Mar 2023	See You In Nashville! (And What's Coming Starting 3/30)	00:05:50
Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	30 Mar 2023	Unlocking the Value of Transit Advertising: A Discussion with Intersection Media CEO, Chris Grosso	00:39:07
In this episode, host Tim Rowe interviews Chris Grosso, CEO of Intersection Media, about various topics related to the out-of-home (OOH) advertising industry. They discuss Grosso's background, the importance of transit advertising in rebooting cities, the role of public-private partnerships, and the potential of street furniture as a retail media network. Segment 1: Chris Grosso's Origin Story Grosso discusses his background and entry into the OOH industry Talks about his passion for bringing technology to the industry Segment 2: Transit Advertising and Post-Covid Recovery Grosso highlights the importance of transit advertising in revitalizing cities Discusses the need for cities to be livable and multi-used to thrive post-Covid Talks about the role of public-private partnerships in providing amenities such as bus shelters, street furniture, and the LinkNYC program in New York Segment 3: Collaboration and Data in the OOH Industry Grosso emphasizes the importance of data and collaboration in the OOH industry Discusses the significance of agencies and specialist agencies as critical partners Talks about the industry's need to work together to gain the budgets it deserves and make it easier for non-OOH buyers to purchase OOH media Segment 4: Leveraging Street Furniture as a Retail Media Network Grosso discusses the potential of leveraging street furniture as a retail media network to drive foot traffic Talks about Intersection Media's 400 signs within 250 feet of drug stores and 200 signs within 250 feet of a Target Discusses the need to connect the right buyers and sellers with the right data to unlock value for marketers, retailers, and the industry Segment 5: Interactivity and Measurement in OOH Advertising Grosso talks about how the digitization of signs is not necessary for interactivity and measurement benefits Highlights the value of OOH media as a mass-reach medium, particularly in major cities Shares an example of how they used the LinkNYC program for the launch of a movie to show nearby theaters, available tickets, and show times Conclusion: Chris Grosso and Tim Rowe wrap up the discussion by summarizing the main points of the interview and emphasizing the importance of collaboration, data, and innovation in the OOH advertising industry. Quotable Moments from Chris "Whatever one can do on a mobile phone, they can do on a digital sign." "The industry needs to work together to gain the budgets it deserves and make it easier for non-OOH buyers to purchase OOH media." "Transit advertising is critical in revitalizing cities." "The potential of leveraging street furniture as a retail media network to drive foot traffic is huge." "Data and collaboration are crucial for success in the OOH industry." Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	04 Apr 2023	Breakthrough! The Official OAAA/Geopath Conference Recap with Adam Malone, David Weinfeld, and Amanda Dorenberg	00:46:52
Jam packed with completely candid feedback, insights, and perspective on this year’s conference. Recorded on location at the Screenverse penthouse in Nashville with Adam Malone (President and co-founder of Screenverse), David Weinfeld (CEO and co-founder of Screenverse) and COMMB President, Amanda Dorenberg. Connect with these great co-hosts: https://www.linkedin.com/in/adammalone https://www.linkedin.com/in/dweinfeld https://www.linkedin.com/in/amanda-dorenberg Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	12 Apr 2023	Paying It Forward: A Belief And A Business Model - Episode 100 Recap of James Heller, CEO of Wrapify	00:11:51
In this episode 100 guest spotlight recap, host Tim Rowe recaps his interview with James Heller, CEO of Wrapify, the first performance-driven ad platform built on the gig economy and the first three-time Inc 5000 company in OOH. Check out the original conversation here. And get dialed in with Part I of Measurement Series - Impression Counting vs Attribution Reporting Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	13 Apr 2023	Alchemy in the Real World: Connecting With Real People In The Real World with Layne Cox, CMO of Union	00:55:20
Tim Rowe interviews Layne Cox, CMO of Union and one of the earliest startup marketers to leverage OOH advertising as a growth channel all the way back in 2009. Layne’s career is a culmination of commitment to a passion for serving family-run businesses in the hospitality industry, with a marketing career that started out “as a lunch lady” and evolved into one of the most revered marketing leaders in the world of building B2B and B2C two-sided marketplaces. Layne has helped to build and scale amazing companies like Seamless, Grub Hub, Slice, and Pomp, specializing in the connection of the digital experience with the physical world. Key Takeaways: On getting the formula right: A 20-50% overall lift in customers (specific case study story) On measurement: Offline media impacts everything else you’re doing so don’t measure it in a silo, instead use a blended cost per acquisition (Total Amount Spent / Total Amount of Customers Acquired) On OOH being grassroots at scale: Be relevant and fun! On OOH being grassroots at scale: Meet your customers where they are, with multiple touchpoints per day On being a Challenger Brand: You will have fewer resources which can be a great catalyst for finding creative solutions and using agility to out-maneuver the competition On being a Challenger Brand: “We had to use big, broad channels to prove to customers and partners - ‘it’s a thing!’” On the wasted reach of broadcast media for a two-sided marketplace: Eventually, you’ll be where they are or they’ll be where you are so it’s really a low-cost, long-term investment. Extend your time horizons on the impact of marketing Big Idea To Consider: When is the last time you experienced what it’s like to buy from yourself/your company? Read Part I of the Multi-part Measurement & Attribution series at The OOH Insider -https://www.theoohinsider.com/blog/oohmeasurement-part1/ Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	18 Apr 2023	Measurement Part One: The Value Equation of Physical Media	00:10:02
Follow along with the blog series on OOH measurement here: Part I https://www.theoohinsider.com/blog/oohmeasurement-part1/ Part 2 https://www.theoohinsider.com/blog/oohmeasurement-part2/ Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	20 Apr 2023	Web3 For Dummies: Bringing OOH Into The Metaverse with Jason Shuster, Co-Founder of Bizztech	00:39:00
Tim Rowe interviews Jason Shuster, Co-founder and COO of BizzTech.io a company enabling more social connection in B2B settings via the metaverse. Jason discovered building in the metaverse was a cross-section of his passion for helping more people to discover the life of working from home and his profession of building video games. Jason cuts through the myths that you need weird AR/VR goggles or niche hardware to access the metaverse and that the mass market applications are actually already here with brands like Nike seeing more than 21,000,000 visitors to their Roblox store last year and Walmart with 15M+ visitors to their metaverse experience already too. Key Takeaways: Web 1 - Weekly Real Estate Flyer In Your Mailbox Goes Online Web 2 - Weekly Real Estate Flyer Becomes Modern Marketplace, Like Zillow Web 3 - Zillow Becomes Zillow Overworld Where Buyers Can Experience The Home, The Neighborhood, The Schools, etc., In A 3D Web Experience 58% of companies are planning to build in the metaverse in 2023 Start by building an environment for your internal company team (think: creating a team environment to replace the office we used to go to) Next, consider the job to be done in solving for your customer's highest-value use-case Big Idea To Consider: How do you show something that needs to be felt? Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	27 Apr 2023	Maximizing OOH Campaigns with Technology: Insights from Eric Kubischta, CTO and Co-founder of Lucit	00:52:48
Welcome to OOH Insider, the podcast for media and marketing executives that explores the relationship between offline attention and driving conversion. Host Tim Rowe brings us today's episode, featuring Eric Kubischta, CTO and Co-founder of Lucit Technologies, a startup that has solved trafficking digital creative in a way that maximizes control and blends traditional guaranteed buying with programmatic capabilities. While technology is a central topic in this episode, Rowe also discusses Eric's unique insight into the evolution of internet advertising from the mid-90s to the present day and how this timeline correlates with OOH's current state. The conversation dives into underfunded topics such as "feedback and collaboration" and the importance of creating useful feedback loops to achieve desired outcomes. Building on the big idea from the previous episode, "How do you show something that needs to be felt?" Rowe asks listeners to consider how they can improve their collaboration with technology partners by providing more direct feedback, both in quantity and clarity, to ensure that the technology being built suits their needs. This is the timestamp to check out YouTube and Eric's screen share. Links Mentioned: When Eric starts sharing his screen (watch on YouTube here) Digital And Dirt Episode w/ Bobby Switzer (Hosted by Ian Dallimore) Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	04 May 2023	The Concrete Canvas: The Impact of Environment on Consumer Behavior with Benjamin Fishlock, Head of Client Strategy @ Global Street Art	00:46:27
Today’s guest is Benjamin Fishlock. Benjamin is the Head of Client Strategy at Global Street Art, a platform and organization that brings together artists, brands, and enthusiasts to promote and support the street art culture around the world. Check out the May the 4th Global Street Art video here Throughout the episode, Ben and I discuss the different jobs that out-of-home advertising can do for a brand, and how the environment plays a crucial role in shaping consumer behavior and ultimately…outcomes. He stresses the importance of simplicity and creativity in outdoor advertising, and how creating celebrity status can be a force multiplier in the ongoing battle for share of voice and market. Leonardo da Vinci said that ‘simplicity’ is the ultimate sophistication, so the big idea I’d like you to consider during this episode is: How you can simplify something that unlocks incredible value today? Key Moments Why Outdoor Works [00:02:08] Benjamin Fishlock explains why outdoor advertising works and the unique social proof and the cultural imprinting piece that makes it hugely effective. Share of Voice, Share of Market, and Fame [00:08:14] Benjamin discusses the relationship between share-of-voice, share-of-market, and fame in outdoor advertising, and how adding fame to share of voice materializes as a brand's market share. Excess Share of Voice and Creativity [00:16:56] Fishlock talks about the concept of excess share of voice (ESOV) and how creativity can amplify its impact, leading to greater market share gain for brands. He also mentions the importance of dwell time and costly signaling in outdoor advertising. Top of Funnel vs Bottom of Funnel Out of Home [00:20:28] Benjamin and Tim discuss the different roles of out-of-home advertising, from top of funnel to bottom-of-funnel, and how brands should plan their campaigns accordingly. Creating a Stop and Share Moment [00:24:05] The conversation shifts to the importance of creativity in out-of-home advertising and how it can lead to a higher return on investment. They discuss the concept of creating a "stop and share" moment, where people not only stop to look at the ad but also engage with it. Hand-Painted Advertising and Environment [00:30:50] Benjamin talks about how the environment influences consumer behavior and how hand-painted advertising creates a unique environment that drives a different level of behavior. Social Proof and Congratulatory Culture [00:38:20] Benjamin and Tim discuss how out-of-home advertising is a public promise from a brand and how it creates a cultural imprinting that goes beyond just brand awareness. They also talk about the unique congratulatory culture surrounding out-of-home advertising. Visual salience in outdoor advertising [00:42:02] Benjamin Fishlock talks about the importance of visual salience in outdoor advertising and how the brain can only contend with five visual elements in the first four or five seconds. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	11 May 2023	The $40B Mailbox: Unleashing Automation and Technology on Direct Mail w/ Dennis Kelly, CEO of Postalytics	00:35:48
Today’s guest is Dennis Kelly. Dennis is the CEO of Postalytics a platform that is disrupting direct mail and solving the challenges of automating the $40B industry. Dennis talks about the importance of closing the loop and providing analytics for direct mail campaigns and the growth hack that Postalytics found by integrating with their customers’ existing marketing tech stacks. Dennis' insights provide valuable lessons for entrepreneurs and marketers looking to stay ahead of the curve, especially in industries that are poised for disruption So that’s the big idea I’d like to challenge you to take into this conversation: How are *you* staying ahead of the curve in a rapidly evolving industry? Check out Postalytics great LinkedIn page that Dennis mentioned here - https://www.linkedin.com/company/postalytics/ Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	14 May 2023	A quick update on what's new around here and some things you may have missed...	00:16:01
Blogs I mentioned: OOH Exchange Rates/Carfax For OOH Links I mentioned: Layne Cox, Startup CMO https://www.theoohinsider.com/layne-cox/ Jason Shuster, Metaverse as a Service https://www.theoohinsider.com/metaverse/ Benjamin Fishlock, The Concrete Canvas https://www.theoohinsider.com/hpa-gsa/ Dennis Kelly, The $40B Mailbox https://www.theoohinsider.com/dennis-kelly/ Who Is Hypercell/Movia? https://oohtoday.com/hypercell-and-mobilytics-join-forces-to-provide-real-time-audience-measurement-for-ooh-place-based-media/ Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	18 May 2023	3 Years Later: Catching Up With Brian Rappaport, Founder of Quan Media Group, The Power of Collaboration in the Advertising Industry	00:49:52
Connect with Brian Rappaport, Founder and CEO of Quan Media Group here. See the Lemon Perfect campaign with Jalen Hurts in their 2023 campaign. See the Tubi campaign here. See the Bombas campaign here. Key Moments Industry Growth and Drivers [00:05:19] Brian Rappaport discusses the growth of out-of-home advertising and how it is being driven by brands exploring the channel for the first time or those who are not fully educated on its potential. Education and Collaboration [00:08:03] The use of education to enable collaboration between agencies and the importance of finding like-minded partners. Challenges in Out-of-Home Advertising [00:10:34] Discussion on the hard questions asked during a meeting with marketers and media buyers, including out-of-home measurement and unrealistic stunts. Out-of-Home Specialists [00:12:17] Brian praises the work of other out-of-home specialists, including Project X and Glossier, Rapport's work with the NBA, and Miss Jiff's work with Netflix and Tinder. Measurement and ROI [00:18:12 - 00:21:38] Brian discusses the need for a universal system of measurement for out-of-home advertising and mentions various ways to measure the impact of out-of-home advertising, including brand lift studies, mobile retargeting, and cause lift analysis. Challenges with media partner relationships [00:33:04] Brian talks about the challenges that arise when media partners reach out to clients directly, and how it affects the relationship between the agency and the client. Programmatic Advertising and Digital Cities [00:42:45] Brian Rappaport discusses the trend of programmatic advertising and the evolution of smarter digital cities, offering more opportunities for out-of-home advertising. Universal Out-of-Home Measurement [00:44:24] Brian Rappaport predicts the development of a universal measurement system for out-of-home advertising within the next two years. https://www.theoohinsider.com/guests/brian-rappaport/ https://quanmediagroup.com/ Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	01 Jun 2023	From Public Art to Sci-Fi Reality: Creating Brand Engagement In The Real World And Leveraging Vacant Spaces, Eddie Yang, Founder of Visual Feeder	00:33:18
In this episode, Eddie Yang, founder of Visual Feeder, talks about his journey into out-of-home advertising and how he came to found Visual Feeder, a projection mapping platform that leverages vacant storefronts to create network effects for brands. Eddie shares his experience of starting a company in this industry and how he landed his first client, Lyft. He also discusses his experience with Techstars, an accelerator program that provides investment and mentorship to startups. Eddie emphasizes the value of participating in an accelerator program like Techstars, as it helped Visual Feeder to grow faster and avoid costly mistakes. Eddie also talks about Visual Feeder's approach to leasing commercial spaces for their projection mapping campaigns and their plans for future growth. And check out the available store windows for your next campaign from Visual Feeder here - https://app.visualfeeder.com/ Key Moments: Realizing the industry of out-of-home [00:05:02] Eddie talks about when he realized there was an industry called "out-of-home" and how he started researching it. Getting the first client [00:08:04] Eddie talks about how he got his first client, Lyft, and the challenges of starting a two-sided, tech company in OOH. Lyft Campaign [00:11:16] Eddie talks about the Lyft campaign that was Visual Feeder's first client and how they executed a regional campaign across three locations. Building a Company with a Sibling [00:14:57] Eddie shares his experience of building a company with his sister, the ups and downs, and the importance of trust. Techstars program [00:19:44] Eddie talks about his experience with Techstars, a startup boot camp that prepares entrepreneurs to pitch to investors and raise capital. Engagement and Creative Practice [00:21:52] Eddie discusses the importance of engagement in out-of-home advertising and the creative process behind designing content for projection mapping. Number of Locations and Markets [00:26:33] Eddie shares that Visual Feeder currently has 70 available locations and 28 active locations in primarily Chicago and New York markets. Challenges of securing locations [00:27:43] Eddie discusses the challenges of securing locations for their campaigns and how they compensate for any transitions. Expansion plans for 2023 [00:29:25] Eddie talks about their plans to capture more of their market in two specific cities in 2023 before scaling into more cities. Announcement of new marketplace application [00:30:57] Eddie announces the launch of their new marketplace application, where advertisers can upload their own content and see how it looks on storefront windows. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	08 Jun 2023	Amplifying Authenticity: Modern Brand Storytelling And The Intentional Marketer With MK Getler-Porizkova, CMO of Loop &Tie	00:51:52
10 years ago, MK was winning awards and caffeinating the greater Boston area as a Manager at Starbucks. Today, just a decade later, MK is the CMO of Loop &Tie, a gifting platform that is disrupting the traditional industry of putting your logo on a coffee mug and calling it a gift by focusing on sourcing gifts from small, artisan makers to create a marketplace full of unique actual gifts like handcrafted nesting bowls or a cowboy firepit grill. And every gift comes with the story of how it came to be, enabling connection with the artist while maintaining their ethos of being the first carbon regenerative platform of its kind. MK came up through the performance marketing ranks, with stops at HubSpot, Birdeye, and Alyce before taking the reigns at Loop &Tie and we talk about some really hard topics like balancing the responsibility of ethics and the bottom line while being a marketer and how to ensure that everyone from the consumer to the creator receives the value they’re expecting. We discuss the importance of storytelling as an amplifier for your brand no matter what tactics you choose to tell it, and how being a facilitator is not only a superpower but also a skill to master in your career in pursuit of solving meaningful problems. Connect with MK on LinkedIn here: https://www.linkedin.com/in/mkgetler/ And be sure to check out the amazing gifts at Loop &Tie here: https://www.loopandtie.com/ Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	15 Jun 2023	Don't Adjust Your Dial, This Is AI-TV: How TAIV Is Disrupting Place-Based CTV And Winning With Sports Audiences With Avi Stoller, Co-founder and Chief Revenue Officer	00:36:13
Today’s guest is Avi Stoller, co-founder and chief revenue officer of TAIV, a place-based ctv disruptor that uses AI to perform maybe one of the most agreeably useful tasks for humanity - changing the channel on the TV during commercial breaks. Find out how drinking beer and watching playoff hockey led to building AI that changes the channel during commercial breaks in sports bars during the biggest moments in sports to position brands front and center at the right place and right time. Here’s a fun fact for you - 94 of the top 100 most-watched pieces of television programming last year was a sporting event. 82 of them were NFL games. Now, think about how many tv commercials you see playing on tv’s in public places. Now think about how many of those are in sports bars and consider the ability to automate changing the channel on all of those TVs as soon as they go to commercial break and infusing more timely and relevant content. Check out TAIV on AdScout by clicking here. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	06 Jul 2023	Ideation To Execution: A Conversation On How Brands Scale with Nathan Yeung, fractional CMO and Founder of Find Your Audience	00:46:03
In this episode, Tim welcomes Nathan, a fractional CMO with a background in finance and management consulting. They discuss the challenges facing CMOs and marketing leaders, with a focus on out-of-home advertising. Nathan shares his experiences, including wrapping buses, hanging billboards upside down, and using Google Search Console for brand lift studies. Despite starting out in finance and management consulting, Nathan found his passion in sales and marketing and now helps companies grow and scale. Tune in for an insightful conversation on modern marketing strategies. Key Moments: 00:06:06 Takeaway: Selling ideas is not enough; execution is key. 00:16:19 Perfection hinders progress and scale. 00:22:05 Consider sustainability and practicality. 00:27:04 Focus on high-impact, memorable experiences. 00:38:40 How To measure brand lift with Google Search Console. Connect with Nathan on LinkedIn at https://ca.linkedin.com/in/yeungnathan Follow his marketing tips and insights on Instagram at https://www.instagram.com/fyamarketing/ And check out his company here https://findyouraudience.online/ Here are the top 3 key takeaways from our discussion: 1️⃣ Importance of Imperfection and Scale in Business: Nathan shared how perfection isn't necessary for success in business. Instead, focusing on scale and productivity can lead to remarkable results. As he said, "You don't need perfection. What you need is scale." 📈 2️⃣ Unconventional Advertising Strategies: We explored unique advertising tactics that grab attention and create a memorable brand image. From flipping billboards upside down to placing ads on doors, Nathan revealed how intentionally making mistakes can engage and captivate audiences. 🚀 3️⃣ Sustainability and Practicality in Marketing: Nathan emphasized the need for sustainable and practical marketing tactics. We discussed the importance of considering long-term viability and operational feasibility. As he put it, "You have to be in an operational environment where you can sustainably do something for a long period of time without it disrupting your business." ♻️ Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	01 Aug 2023	Navigating Programmatic DOOH: Insights from Jason Eckerling on Programmatic Publisher Strategies	00:31:57
In this episode, Tim Rowe (host) and Jason Eckerling (guest) discuss the relevance of programmatic digital out-of-home (DOOH) advertising in the current marketing landscape. Connect with Jason on LinkedIn here. They highlight how more media is being pushed through programmatic channels, making it easier for agencies and buyers. They also emphasize the flexibility and convenience of programmatic advertising, especially in uncertain economic times. Jason, who was a co-founder of an online marketplace (Billboarder), shares insights on the benefits of programmatic dooh advertising. Tune in to learn more about the role of programmatic technology in accessing inventory and launching campaigns offline and in the retail media space. Key Moments: 00:06:48 Complexity in programmatic out-of-home advertising. 00:13:30 Programmatic DOOH growth in local markets. 00:21:54 Opportunity in entertainment industry uncertainty. 00:22:06 OOH measurement as the catalyst for growth. 00:23:39 Consolidation of programmatic DOOH players in the industry. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	08 Aug 2023	Exploring the Connection Between Wine and OOH Advertising with Brendan Papariello, CEO and co-founder of Viniamo	00:34:22
In this episode, Brendan Papariello, CEO of Viniamo, shares the fascinating story of how his company brings the Italian countryside and its unique wines to customers' doors. We discuss the intersection of wine and OOH advertising, highlighting the importance of how connecting customers with exclusive, hard-to-find wines can be just like the job to be done in building a real-world brand. Key Moments: [00:06:05] Licensing logistics and loopholes - how to create opportunity [00:09:10] Overlooked opportunities in the industry [00:14:41] The internet loves Nonna [00:19:14] Italian-American culture and authenticity as a brand [00:25:11] Introducing unique wines and grapes [00:29:44] The untapped beauty of Northern Italy Love OOH? Love wine? Get 20% off at Viniamo.co by using promo code OOH20 Because of state laws, Viniamo is only able to ship to PA, NY, FL, Washington DC, and CA. Don't live in one of those states? I bet a colleague or client does! Get someone an incredible gift that comes complete with stories for your next conversation, send them some wine from Viniamo and use promo code OOH20 to save 20% Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	15 Aug 2023	The Future of Retail: Bridging the Gap Between Digital and Physical Shopping with Raghav Sharma, co-founder of Perfitly	00:39:23
In this episode, Tim Rowe, Host of OOH Insider and Raghav Sharma, Founder of Perfitly discuss the importance of retail and the challenges faced by e-commerce brands. They highlight the significant ad spend on retail media networks and the dominance of brick-and-mortar stores in global retail sales. Did you know that more than 80% of purchases are made in brick-and-mortar stores? And that trend is only growing 📈 Tim and Raghav explore ways to create more engagement in physical settings and bridge the gap between digital and physical shopping experiences. Tune in to learn how to connect with customers and become their trusted guide in the retail journey. Want to learn more about Placer.ai and schedule a personal demo together? Send me an email at tim@theoohinsider.com And be sure to connect with Raghav at raghav.sharma@perfitly.com and learn more at Perfitly.com Key Moments: [00:04:52] What does it mean to 'digitally try on clothes'? [00:08:57] Antiquated techniques in fashion. [00:14:05] How did digital adoption accelerate during the pandemic? [00:19:11] What is digital garment fitting technology? [00:22:09] Selling digital clothing in the metaverse. [00:26:41] What is the relationship between conversion rate and shopper experience? [00:29:39] How personalized lookbooks will change marketing. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	29 Aug 2023	Building While Flying: How To Monetize Excess Value Creation with Robert Chen, CEO and Founder of eatmise	00:29:31
In this episode, Tim is joined by Robert Chen, CEO of eatmise, a food delivery platform in New York City. They talk about how eatmise partners with top restaurants to bring prepped, ready-to-cook ingredients to customers' doors, allowing them to cook restaurant-quality meals in under 10 to 15 minutes. They discuss the challenges of upending an established business model and of building a three-sided marketplace, and how, by restricting their supply side to a curated offering of premier restaurants and dishes, they're able to drive demand and scale, profitably and predictably. Do You Create Value *or not?* It’s a simple question, but an honest one. And in a crowded market, it’s the most important. Join eatmise CEO, Robert Chen, and I as we break down his founder’s story and apply the lessons of a disruptive NYC food-delivery platform to the job to be done with OOH advertising and enabling brands to access the ultimate canvas. Should you curate and limit supply-side partners? Why does the opportunity exist in the first place? Can your framework scale? What’s your defensible moat? *Do you create value or not?* Key Moments - 00:11:03 Opportunity to monetize unused capacity. 00:16:23 Building a startup requires hands-on experience. 00:17:21 Outsider is the new Insider. 00:22:32 Convenient subscription-based buying. 00:26:52 Standardized ordering. Enjoy, Tim 🎧 Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	05 Sep 2023	Scaling Modern Media Companies, Distribution, and Retail Media with Mike Pollack, CRO, GroceryTV	00:29:36
Retail Media Masterclass Learn about in-store networks and how to maximize return on ad spend. Join Mike Pollack, the CRO of GroceryTV, and myself in today's episode where we're breaking down: 1. What it means to scale as a modern media company 2. How to unlock distribution with focus 3. And dive deep on why Retail Media Networks (RMNs) are so hot Get in touch with Mike at mike@grocerytv.com Highlights and Key Concepts: The Power of Having Systems and a Defined Product: Leveraging Distribution for Scaling: The Current Wave of Innovation in Retail Media: Challenges and Opportunities in Adoption: Key Moments 00:08:14 Focus and sacrifice drive success. 00:17:03 Retail media is rapidly growing. 00:19:20 Retail media networks are evolving. 00:27:02 In-store media is evolving. 00:29:33 Retail media can drive performance. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	07 Sep 2023	Bonus: AI in OOH (A LinkedIn Live Replay with Tim Rowe)	00:33:36
This is a rebroadcast of "AI in OOH" a LinkedIn Live Event (which can you can access here). Watch the YouTube version here In this free class, I talk about how to incorporate AI in your OOH workflows. Whether for sales enablement, measurement, or streamlining your operation, this is a great primer on the use of generative AI in your media company or as a media buyer or media planner. There is a deck that accompanies this presentation which can be accessed for free at https://rb.gy/d5kk4 Key Timestamps: [00:01:25] AI enabling personal workflows. [00:06:13] AI in the podcasting industry. [00:11:22] Researching keywords with AI. [00:14:07] Creating internal apps with AI. [00:16:09] App built with spreadsheet integration. [00:20:13] Billboard foot traffic in cities. [00:24:03] Increasingly challenging quantifying the impact measurement. [00:27:58] Web traffic and media measurement. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	12 Sep 2023	The Evolution of Programmatic DOOH: Beyond Planning and Buying with Brooke Ermogenis, Founder of doohx.io	00:22:40
In this follow-up episode, Brooke returns as the most downloaded guest to discuss programmatic DOOH. The conversation focuses on the disconnect between OOH specialist agencies, programmatic buying teams, and media companies in navigating the fast-paced world of programmatic. We talk about trends and media integration, how unified education is arguably more important than unified impression counting, and how the power of real-time broadcast could be the key to unlocking more growth for offline media, at large. See the AT&T commercial mentioned here: https://youtu.be/BKjzp3En67Q Be sure to check out the new look and app of doohx.io here: https://www.doohx.io/ And you can email brooke@doohx.io to get in touch directly. Key Moments 00:04:28 Programmatic DOOH as a growth lever for brands and publishers. 00:07:33 How OOH is evolving into a content platform. 00:10:31 The Power of RTB - Real-Time Broadcast > Bidding 00:12:06 How To Measure OOH Advertising 00:16:08 Celebrating the Creatives. 00:20:59 Global education platform launching app 9/12 Learn more about the guest here : https://www.theoohinsider.com/guests/brooke-ermogenis/ Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	19 Sep 2023	The Evolution of GPS and The Future of Location Marketing with Dan Hight, VP Channel Partnerships at Placer.ai	00:28:00
In this episode, we explore the evolution of location-based marketing and its impact on the industry. With the global market for location-based marketing services projected to reach $232 billion by 2030, we discuss the challenges posed by ad blockers, VPNs, and the shift to a cookie-less future. Our guest, Dan Hight, Vice President of Channel Partnerships at Placer, shares insights on the origins of GPS and how it has transformed the marketing landscape. From commercial real estate to advertising, we delve into the role of location analytics and true market intelligence in shaping the future of location-based marketing. Tune in to learn more and leave with a deeper understanding of this dynamic field. Get in touch with Dan at dan.hight@placer.ai and visit https://www.placer.ai/ for a free trial of Placer.ai and to learn more. Key Concepts and Highlights: The Growth of Location-Based Marketing: The global market for location-based marketing services is projected to reach $232 billion by 2030, driven by the widespread use of cell phones and advancements in technology. The Role of GPS: GPS on our phones exists primarily due to the need for public safety, particularly in emergency situations. The FCC mandated the inclusion of GPS capabilities on cell phones to enhance 911 services. The Evolution of GPS: GPS technology has come a long way since its inception, with improvements in accuracy and new standards being deployed. GPS is now responsible for an estimated trillion-dollar impact globally. Transition from Interest and Intent to Behavior and Movement: Traditional digital marketing focused on targeting audiences based on their interests and intent. However, location-based marketing shifts the focus to understanding consumer behavior and movement in the real world. Privacy Concerns and Changing Regulations: With the rise of privacy regulations and consumer awareness, the advertising industry is moving away from one-to-one targeting and towards one-to-many or one-to-few approaches. This shift aligns with the changing landscape of consumer preferences and regulatory requirements. The Impact of Data Collection: Data collected for location-based marketing differs from online data collection for ad targeting. Placer.ai's approach focuses on place intelligence rather than individual profiling, ensuring privacy and regulation compliance. Technology Advancements and Future Possibilities: Advancements in technology, such as the expansion of the Wi-Fi spectrum, will unlock new capabilities for location-based marketing. Improved indoor positioning and enhanced consumer experiences will be exciting developments in the coming years. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	27 Sep 2023	ROI At Every Touchpoint: Applying DTC Insights to the Physical Retail Space with Rae Guimond, Director of Strategy at PriceSpider	00:46:44
In this episode, we're joined by Rae Guimond from digital retail analytics platform - PriceSpider. In it, we discuss the changing landscape of consumer behavior and how brands can effectively reach their target audience. We unpack the importance of understanding which marketing channels and opportunities yield the best results and explore how the post-pandemic trends have accelerated the in-store application of digital insights for retail brands. Key Moments: 00:07:19 Consumer spending impacted by inflation. 00:18:46 How to leverage QR Codes to enhance the customer experience. 00:29:43 Real-time data optimization for ROI. 00:35:37 Consider omni-channel customer experience. 00:39:47 Integration of digital and physical for the customer. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	04 Oct 2023	How Brands Show Up, For Real: Is Fake OOH A Problem? Or Industry Growth Hack? With David Title, Partner, Bravo Media	00:30:06
What makes "Fake OOH", fake? Who gets to decide? Join David Title, Founder and Partner of Bravo Media and Tim Rowe, Host of OOH Insider as we discuss the marketing trend that's taking over social channels - CGI-generated, virtual OOH. We talk about how brands are embracing the idea of creating virtual versions of their content for distribution through social media channels and influencers. And talk about how brands are testing digital versions of their ideas and scaling into the real world. So the question to be answered is - is this a good or bad thing? This episode is definitely Pro-FOOH and explores how this "trend" could be a growth hack for the industry. And checkout some great examples of CGI-Generated OOH here: https://www.youtube.com/playlist?list=PLeUiVph10C44D-MdsNlR6EISGEFBoPqYr Get in touch with David directly at david@bravomedia.com Key Moments: [00:05:10] A visual dining experience. [00:09:31] "Fake OOH" [00:011:02] Anamorphic billboards and social media amplification. [00:17:06] Virtual billboards and perception. [00:19:19] Where's the line between spec art and a lawsuit? [00:23:01] Creative 3D video effects IRL. [00:27:22] How brands are executing against these objectives. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	10 Oct 2023	The Last Mile of Marketing: Event Marketing Playbooks For Any Budget With Clay Lundquist, Founder of Exposure Agents	00:24:14
Join Clay Lundquist, Founder of Exposure Agents, and Tim Rowe, Host of OOH Insider in a conversation about how brands show up, for real. We talk about the importance of customers trying your product and the impact it has on conversion rate, lifetime value, and overall customer satisfaction. Clay teaches us the simplicity with which you can execute an impactful brand experience for your biggest fans with event marketing. Links: Connect with Clay on LinkedIn Here: https://www.linkedin.com/feed/ Learn More About Clay Here: https://www.theoohinsider.com/guests/clay-lundquist/ And Check Out Exposure Agents Here: https://exposureagents.com/ Key Moments: [00:05:51] Why is it important to show up? [00:07:08] Street sampling and market research. [00:010:47] Event marketing as a part of your strategy. [00:12:14] Choosing the right event venue. [00:15:24] Alternative marketing ideas and tactics. [00:20:34] Memories of McDonald's French fries. [00:22:41] Festivals and the last mile of marketing. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	17 Oct 2023	Maximizing Impact: OOH Advertising for Performance Marketers with Simon Mills, Founder of George St. Growth	00:47:46
Learn About: The 4 Pillars for Performance Marketers Using OOH In this episode, Tim Rowe and performance marketing expert, Simon Mills (Founder of George St. Growth) highlight the significance of simplicity and directness in advertising to elicit a response from the audience. They emphasize the need for visual clarity, an offer, and a call-to-action to create the ultimate "branded-performant creative" They discuss the importance of negotiation to bottom-line metrics like CAC and Simon emphasizes the importance of creating a win-win situation for brands and media publishers alike. And check out some of these key moments: [00:06:30] Running direct response test. [00:10:34] SaaS or FinTech application. [00:12:27] Branded search and campaign awareness. [00:15:53] Channel diversification and mindset shift. [00:17:41] The halo effect of OOH advertising. [00:26:26] Impact through wrapped delivery trucks. [00:27:07] Critical Creative for CAC [00:39:38] Negotiating media buying strategies. [00:45:01] How To Measure OOH Advertising and Results. Mentioned links: https://www.theoohinsider.com/guests/simon-mills/ https://georgestgrowth.com/ https://www.linkedin.com/in/troweactual/ https://www.linkedin.com/in/simonmills3/ Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	25 Oct 2023	"It's Just Good Marketing" (NYC Adweek Replay) with Bob Gruters, Loop TV and Brian Rappaport, Quan Media Group	00:41:57
In this episode, Tim Rowe, host of OOH Insider is joined by Bob Gruters, CRO of Loop TV, and Brian Rappaport, Founder of Quan Media Group in a recreation of their recent panel discussion at Advertising Week titled "It's Just TV". The episode is a raw, direct conversation on the existential crisis facing brands and marketers, and how taking advantage of context and content has never made more sense; given the targetability, measurement capabilities available, and pure efficiency from a cost standpoint. They recount what the in-person experience was like, answer the same audience questions that were submitted LIVE, and build on those concepts in this action-packed panel-style conversation originally titled "It's Just TV" and reborn in this setting as "It's Just Good Marketing". Key Moments: [00:06:05] How does context shape content consumption? [00:07:18] Context and relevance in media. [00:10:34] Building a streaming content network. [00:14:08] Branded content in OOH. [00:21:24] Programmatic sponsorships and independent shops. [00:25:14] Falling effectiveness of advertising online. [00:32:25] Passing data in programmatic advertising. [00:34:15] Being a participant in active feedback and shaping media. [00:38:27] Why should we take OOH advertising seriously? [00:41:49] Digital advertising and news platforms. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	19 Nov 2023	In The Pit: The Journey of Building Your Personal Brand hosted by Swell.ai Founder, Cody Schneider (Appearance on In The Pit Podcast)	00:49:20
Get SwellAI and Support OOH Insider Or click here https://shorturl.at/kmsw1 Originally aired on the In The Pit podcast with Swell.ai co-founder, Cody Schneider, in this episode, Cody interviews Tim Rowe, Host of OOH Insider and goes under the hood of How OOH Marketing and Advertising works and inside the growth engine that powers the OOH Insider podcast, a Top 100 Apple Podcast. We discuss the importance of learning the skills required to produce and grow a podcast, including content creation and marketing and emphasize the significance of having good distribution for content above everything else. Overall, the episode provides insights into the world of OOH advertising, podcasting and the strategies for success with both. Connect with Cody here https://www.theoohinsider.com/guests/cody-schneider/ Key Moments [00:00:09] Podcasting challenges and growth. [00:04:58] Dominating attention in physical spaces. [00:07:12] Billboard campaigns targeting specific audiences. [00:12:05] Terrible show notes and SEO. [00:13:57] Detaching from perfectionism. [00:19:59] YouTube shorts viewership strategy. [00:23:20] Explosive YouTube growth. [00:25:37] Building media brands with AI. [00:28:43] Podcasting changing lives and businesses. [00:33:19] The magic of billboards. [00:36:20] Growing social accounts through algorithms. [00:38:46] Cheap and effective advertising. [00:42:49] Ramen profitable? [00:47:13] AI and people with lots of tabs. [00:53:03] Deterministic measurement and market feedback. [00:56:12] The power of niche media. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	20 Dec 2023	The Long-Tail: A Growing Opportunity for OOH - Understanding and Mastering it for Growth in 2024 🚀	00:14:47
Did you know there's 45% more ad budget available from the long tail? But what is the long tail and how do you master if your own growth? In this episode, Tim Rowe discuss a report from Moffett-Nathanson that lowers its long-term forecast for digital advertising. The trigger for this revision was a profit warning by social media company Snapchat. The firm expresses concerns about the long-term growth prospects of digital advertising, citing unsustainable corporate profitability and the explosion of e-commerce activity by small and medium-sized businesses. Tim highlights how the COVID-19 pandemic has impacted the advertising landscape, with the cost to acquire customers digitally rising and lockdowns causing a flood of money into the internet. As a result, Moffett-Nathanson has lowered its long-term online ad growth forecast by 33%, from 18.5% to 12.5% - find out what it means for your media sales team. [00:01:07] Lowering long-term ad forecast. [00:03:42] The long tail revenue. [00:07:18] Programmatic as a bad deal. [00:11:14] Local regional sales strategy. [00:14:29] Laggy comment section on LinkedIn. Full episode at https://www.theoohinsider.com/thelongtail Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	03 Jan 2024	Prompt Jockeys: Not Your Grandpa's Billboard - How to Build a Real World Brand and Degenerate Marketing (Appearance on Prompt Jockeys Podcast)	00:52:29
In this episode, OOH Insider Host Tim Rowe, appears on the Prompt Jockey podcast hosted by Joe DiRico. The Prompt Jockeys get the Insider's take on "What Is OOH?"and how born online brands and creators should start to think about attention in the real world. [00:02:58] Brick and mortar mindset. [00:06:28] Billboards and modern media. [00:11:39] Exploitable value in billboards. [00:14:24] Exposed Visitation Rate - How to Measure OOH Advertising [00:16:40] Long-lasting impact of billboards. [00:22:02] LifeLock's bold marketing strategy. [00:25:36] RideshareTV - backseat tablet advertising. [00:32:02] Young people deleting social media. [00:37:02] Targeting for OOH. [00:41:17] Out of Home and direct mail. [00:44:00] App integration into screens. [00:50:33] Video production and short clips. [00:52:27] Content distribution strategies. [00:55:53] Accountability and motivation. [00:59:44] Changing marketing mix drives success. Connect with Tim Rowe at https://www.linkedin.com/in/troweactual/ And learn more about Joe DiRico here https://www.theoohinsider.com/guests/joe-dirico/ or checkout the Prompt Jockeys podcast - https://www.promptjockeys.ai/ Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	10 Jan 2024	The Future of Car Dealership Marketing: Advertising Insights from a Reformed Car Guy (Appearance on Dealer Talk Podcast)	00:50:02
In this episode of the Dealer Talk podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiveness of traditional marketing strategies and provides tactical insights for dealers looking to leverage these strategies for success. [00:02:32] Traditional marketing's evolution. [00:09:10] SEO Hack - Podcasting for local dealers. [00:15:11] Offline attention arbitrage [00:17:27] Traditional advertising vs digital advertising. [00:20:06] The challenges of digital marketing. [00:23:58] Dealers going dark during COVID. [00:28:23] The ultimate grassroots credibility. [00:32:38] Tracking website traffic correlations. [00:33:45] Thinking differently for profitability. [00:36:27] Deterministic targeting in Out-of-Home (OOH) advertising. [00:40:19] Traditional vs. digital marketing. [00:43:08] Mindshare and advertising effectiveness. [00:46:54] Traditional ad channels and cost. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	17 Jan 2024	Decoding the Buyer's Journey: 'Hard to Measure' Marketing Insights from Jeremiah Prummer, Founder of KnoCommerce	00:36:54
Struggling to separate the signal from the noise in your marketing attribution? 🎙️ Podcast Episode Recap In this episode, we dive deep into the world of "Hard to Measure Marketing Channels" with customer insights platform, KnoCommerce Founder, Jeremiah Prummer. Jeremiah highlights the need to go beyond tracking and measuring every marketing dollar and focus on the qualitative insights that drive growth. By asking the right questions, brands can uncover the motivations behind customer purchases and target their ideal audience more effectively. Also discussed: The impact of different marketing channels, such as TV, radio, and Out-of-Home (OOH) advertising. He emphasizes the correlation between these channels and their ability to amplify word-of-mouth recommendations and build customer trust. By tracking trends and asking customers about their journey, brands can optimize their marketing mix and achieve better results. 📰 Top Highlights With more than 100M survey questions observed each year, Jeremiah helps us understand how "hard to measure" channels like TV, Radio, and OOH, contribute to the overall marketing funnel for some of the world's fastest-growing DTC and e-commerce brands. Jeremiah emphasizes the importance of specifically understanding what motivates customers to buy and bridging the gap between offline and online buying experiences. The correlation between different marketing channels and their impact on the buyer's journey is a key factor in optimizing marketing strategies. TV advertising is an underutilized channel that can provide credibility and reach new audiences, but it requires patience and a longer-term perspective. Key Moments 00:16:43-00:16:54 - "60% plus of people take more than a week to make their first purchase." 00:27:12-00:27:22 "I actually think TV gives you, it gives your brand more credibility than just throwing up a Facebook ad, right? There's a bigger barrier to being on TV and especially on having a good TV ad. I think that tells people you're a legitimate brand. You're real." 00:30:46-00:30:56 "Asking people 'How long they knew about your brand before purchasing' can be really valuable." 📢 Message from Jeremiah "If I could put any message on a billboard for the world to see, it would be: 'Show up, do your best, and remember that it's enough.' We often get caught up in comparison and feeling like we're not doing enough, but the truth is, as long as we give our best effort, that's all that matters." 📚 Recommended Resources Nine Operators Podcast: Jeremiah recommends this podcast hosted by four entrepreneurs who run nine-figure businesses. Gain valuable insights into planning, operations, and running a successful business. Listen here 📧 Connect with Jeremiah Twitter: https://twitter.com/JeremiahPrummer LinkedIn: https://www.linkedin.com/in/jeremiahprummer/ Email: jeremiah@knocommerce.com To listen to the episode, search 'OOH Insider' on your favorite podcast platform or visit https://www.theoohinsider.com/jeremiahmeasures Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	31 Jan 2024	Profitably Scaling DTC Brands in a Post-Cookie World with Phoenix Ha, CEO of AdBeacon	00:30:12
Are you struggling to track and measure ROI from your marketing mix? Tune in to this episode to decode the digital marketing media buyers' playbook and quantify the full-funnel buyer's journey. 📢 Marketing Measurement: Balancing Data and Insights We've all heard the saying... "I know half of my marketing works. I just don't know which half." Now. with the disappearance of cookies and the rising cost of customer acquisition, it has become more crucial than ever to understand the effectiveness of our marketing efforts. In this episode, our guest, Phoenix Ha, shares her insights on how to balance the need for tracking and measuring every marketing dollar with understanding the full buyer's journey. On Having Hard Conversations About Data 00:14:13-00:14:24 - "I believe in pure honesty, even if it hurts." On Data Bias 00:15:06-00:15:16 - "What's the name of the platform? Google. It's biased. I cannot go after biased data because I suffered the consequences." On Using Data to Inform and Optimize Strategy 00:20:21-00:20:32 - "I can optimize the landing page to show this beanie, but the next three are going to be a snapback. And why don't we create a bundle, increase conversion, reduce the amount of clicks" On iOS 14.5 00:05:47-00:05:58 - "Cataclysmic. I call it the 'AdPocalypse'." On the Founder's Journey 00:07:26-00:07:36 - "I think that's the beautiful part is the journey and falling in love with the process" 🎙️ Origin Story: From Modeling to Marketing Phoenix Ha's origin story starts as a model at a young age, where she developed a passion for the business side of the industry. After a chance encounter during medical school, Phoenix decided to go all-in on a career in marketing. Phoenix has worked with brands like RVCA, Oakley, and Disney, and has led teams of media buyers for some of the fastest-growing DTC brands in the world. But it was the challenges brought about by the iOS 14.5 update that led Phoenix to discover her true passion for data-driven marketing. Today, she is the co-founder of AdBeacon, a platform that helps brands track and optimize their marketing efforts. 🌐 AdBeacon: Solving the Challenges of Measurement AdBeacon utilizes first-party data, to provide brands with a comprehensive view of their marketing performance. With AdBeacon, marketers can track the entire customer journey, from the initial click to the final purchase. The platform offers unique insights, like the ability to parse out Which channels and campaigns are driving new customers 🛍 Optimize landing pages based on purchase data 📈 And even analyze the impact of specific models or creative elements on revenue generation 💰 📧 Connect with Phoenix Twitter: https://twitter.com/_phoenixha LinkedIn: https://www.linkedin.com/in/phoenixha/ Email: phoenix@adbeacon.com Checkout AdBeacon here https://www.adbeacon.com/ Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	14 Feb 2024	Behind the Media Buy: Incrementality and Lifecycle Marketing with Chris Rigas, VP, Media at Markacy	00:20:59
Top 10 Takeaways 📰 Brands should focus on acquiring new customers rather than overspending talking to existing customers via paid media. Why? Because the reported ROAS for existing customers is typically higher than the actual incremental ROAS. Incrementality testing is critical to determining the true impact of different marketing channels. Try This: Match market tests can help identify the incremental revenue generated by specific channels. Balancing media spend between creative and actual media is essential. Creative plays an important role in driving performance and can be overlooked. Consider: Effective ad dollars and the relationship to creative dev. Traditional media, like OOH, can be truly incremental and complementary to digital channels like Facebook and Google. Why: Reaching new audiences. Over-attribution can occur when multiple platforms take credit for the same conversion. Pro Tip: Limit the number of digital channels and focusing on the ones that drive the most results can help avoid over-attribution. Transparency in messaging during sales events, like Black Friday or Cyber Monday, is table stakes. Brands should avoid misleading or confusing customers with any sale message to maintain a positive customer experience. User-generated content (UGC) is under leveraged in promoting sales. Brands should consider creating more entertaining and relatable content that resonates with their target audience. Brands should prioritize email and SMS programs, as well as website optimization, to maximize customer retention and lifetime value. Avoid over-optimization from a content standpoint. Instead of creating highly tailored creative for existing customers, focus on distilling the brand and product in a way that is universal and engaging to a broader audience. Pro Tip: Be cohesive. When working with media partners, prioritize those who provide input and expertise on creative strategies. Their insights can help optimize the effectiveness of out-of-home, TV, or direct mail campaigns. Key Moments 🔑 00:02:09 - Media Buying and Budget Optimization 00:03:31 - Balancing Creative and Media Spend 00:07:10 - Incrementality and Attribution 00:08:19 - Over-Attribution and Marketing Efficiency 00:09:10 - Starting Points for E-commerce Media Buying 00:10:13 - Channel Expansion and Over-Targeting Issues 00:12:18 - Incrementality Testing and Match Market Analysis 00:14:58 - Why NOT To Nurture Existing Customers with Paid Media 00:17:01 - How To Know When to Explore New Marketing Channels 00:22:00 - Black Friday/Cyber Monday Biggest Mistakes 🚨 OOH Case Study 🚨 Don't forget to download the Out-of-Home case study mentioned in the episode. https://www.theoohinsider.com/downloads/case-study-geneo/ Connect with Chris Rigas and Markacy 🤝 LinkedIn: https://www.linkedin.com/in/chris-rigas-b03079b1/ Email: chris.rigas@markacy.com Markacy: https://www.markacy.com/ To listen to the episode, head over to [Podcast Platform] or visit our website [Website URL]. And don't forget to check out the show notes for all the links and resources mentioned in the episode. Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	28 Feb 2024	CMO Insights: Building Trust and Scaling Profitably with OOH with Zachary Padres, Co-Founder of Black Valley	00:32:02
In this week's episode, Zachary Pardes, co-founder of Black Valley, a modern media collective, and shares his expertise on how out-of-home advertising can be a game changer for brands. From the power of tangible marketing to the importance of creative and engaging content, Zach breaks down the strategies for cutting thru the clutter with big, bold OOH - how in a world saturated with fake influencers and AI, OOH advertising stands out as a genuine and authentic way to connect with consumers. 🚀 Why Out-of-Home Advertising Matters Zach emphasizes the tangible and real nature of OOH in a world filled with digital noise. He highlights the unique opportunity out-of-home provides to capture attention and engage with audiences in a meaningful, memorable way. 00:02:19-00:02:29 - "OOH is one of those few channels that is tangible. It's still real. And not to mention it's sleek, it's sexy. You throw some killer creative up on a board or on transit, people take note." 00:06:18-00:06:29 - "Let's not lose sight of the fact that there is huge value in running BIG, bold, visual creative, that's fun, that's engaging, that's entertaining, and that gets eyeballs on the brand." 📊 Data-Driven Strategies for Success Discover how Black Valley leverages data to drive successful OOH campaigns. From analyzing customer clusters to creating timely and relevant offers, Zach shares insights on how data plays a crucial role in campaign planning and execution. 00:05:47-00:05:58 "I always laugh when execs or senior leadership will come into a room and they'll say, How can you justify this? And it feels so much like you're talking to your pops, like your grandfather back then. "Oh, when I was your age, hot dogs cost a nickel!" And look, yeah, that was true. But we're also not dying of polio, right? So some things have gotten better. Some things have changed. Let's open up our minds a little bit here." 00:09:02-00:09:12 - "I'm sure 2% to 5% of people are like, you know what? I could go for a chicken sandwich. But for the rest of them, it's like, look, you've planted the seed. And the seed is there. And it's going to grow. And you're going to cultivate it." 🌈 Message of the Month: "Chill the F *Out!" In a world filled with hustle and bustle, Zach reminds us to take a moment to relax and enjoy life. Remember, it's all going to be okay. So, take a deep breath, put down your phone, and spread some positivity around you. 00:30:57-00:31:07 - "Chill the fuck out. Everyone relax. It's all going to be OK." Connect with Zachary Padres here 🤝* LinkedIn: https://www.linkedin.com/in/zpardes/ Check out the Black Valley media collective here: https://blkvlly.com/ Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	13 Mar 2024	The Shopify Site Speed Scam: How Brands Are Being Duped and Why It Matters For Media Partners with Lukas Tanasiuk, Founder of The Nice Agency	01:04:34
There are more than 4.4M sites hosted on Shopify. Best known for as a powerhouse platform enabling DTC and E-Commerce brands, Shopify isn't just for boutique challengers. It's trusted by Blue Chips like Heinz, Tesla, and Red Bull too, but regardless of size - your site speed is a HUGE part of your customer's experience and ultimately, revenue 🤑 Why does it matter? Because media money drives interest. Interest drives intent. And intent shows up as bricks or clicks - store visits or web visits. Imagine 9 out of every 10 customers who walked into your brick-and-mortar store turning around and walking out before buying or even talking to anyone. Would you consider that a success? Of course not. Deloitte Insights 📰 "A staggering 70% of consumers admit that a slow-loading website negatively affects their willingness to make purchases from online retailers" A delay of 1-3 seconds in page load time increases the likelihood of a bounce by 32%. As the delay increases to five seconds, the bounce rate jumps to 90%. This means that 9 out of every 10 customers will leave the site if it takes five seconds to load. Now consider the opening question..."Why does it matter?" Find out: 1) How the scam works 😲 2) How to identify if you or someone you're working with has been duped 🧐 3) Why it matters to anyone responsible for driving traffic 📈 What does site speed and media mix say about YOUR brand? 00:10:55-00:11:05 - "If it takes that long to load, I'm thinking personally..."Ah, you know, they're advertising on a billboard. They're old school. They're not quite online-ready." So they're not cool. In my mind. I'm going to go get this brand. How much is a slow site costing? 00:17:29-00:17:40 - "A page load time goes from one to three seconds? The probability of a bounce increases by 32%." Click-and-Mortar - How are offline retail and DTC most similar? 00:52:18-00:52:29 - "How quickly is someone coming to greet me? How friendly are they? How quickly are they asking me the right questions to get me moving towards the right part of the store? How effectively are they building rapport as we're walking to that area of the store? How's their eye contact? It's just all these, it's like the, you know, speeds version of, you know, how quickly are they relaying the information to me and not rambling random" Search 'OOH Insider' wherever you enjoy fine podcasts or directly, here: https://www.theoohinsider.com/shopifyspeedscam Get in touch with Lukas here: On Twitter https://twitter.com/igobylukas On LinkedIn https://www.linkedin.com/in/lukastanasiuk/ With The Nice Agency https://www.theniceagency.co/ Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	27 Mar 2024	The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout	00:39:01
The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout Are you built to scale? Built for sale? Or built for fail? TL;DR: Tune into this episode of OOH Insider with Tim Rowe and Kyle Hunt if you’re thinking about starting your own ad agency, especially if you want to work with D2C and ecom brands. Learn the key pitfalls that make an agency unacquirable The critical difference between working in your business vs. on your business And the seasonal dynamics that impact ad spending Discover what makes a company an attractive acquisition target and why owning brands could be a strategic move for agencies. Get insights on prioritizing effective merchandising over basic marketing, the risks and rewards of making significant business bets, and the common trap of chasing new ventures at the expense of expanding what already works. This episode is packed with actionable strategies for anyone looking to elevate their agency-operational acumen. Scaling agencies is hard BUT there are a few common mistakes that can hinder growth and make them less attractive as acquisition targets - how do you know if you’re making them or not? Thinking about starting an agency? Here’s how to know when it’s the right time. 00:03:29-00:03:39 - "I'm making so much money for these guys. I should be doing this on my own and starting something else." BEWARE The Brilliant Bottleneck - Does this sound like anyone you know? 00:06:53-00:07:04 - "The Brilliant Bottleneck is where they are so involved in working in the business and they know where all of the deep tribal knowledge is buried. They know how it should look and feel, (so much so) that they themselves become the thing preventing the agency from actually scaling." The #1 Shortcut to Building a Better Business 00:16:09-00:16:19 - "It's a little bit of good old fashioned roll up your sleeves and figure it out. Talk to humans." Is the silent killer lurking in your day-to-day? 00:24:07-00:24:17 - "I think shiny object syndrome is the number one killer of great entrepreneurs because it pushes your focus to multiple places." Top 3 Things I Learned From Kyle Hunt: Avoid being the "brilliant bottleneck": Agency owners should learn to delegate and trust their team, rather than being the bottleneck for decision-making and progress. This allows for scalability and growth. Be cautious of shiny object syndrome: Agency owners should resist the temptation to constantly chase new strategies and channels. Instead, focus on doing more of what is already working and optimizing those areas for better results. Plan ahead for peak seasons: Proper planning and preparation are key for successful peak seasons like Black Friday and Cyber Monday. Start planning well in advance to ensure smooth operations and avoid last-minute chaos. 📧 Connect with Kyle Kyle offers a free 21-point agency assessment: If you are an agency owner in the one to five million dollars per year revenue range and looking to exit, you can reach out to Kyle Hunt for a free 21-point agency assessment to explore potential opportunities. Twitter: https://twitter.com/huntkyle Link Tree: https://linktr.ee/kyledtc Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	06 Jun 2024	Building for Exit:Transitioning Your Agency to a SaaS Company with Ben Sharf, Co-Founder of Platter	00:35:11
We sit down with Ben Sharf, Co-Founder of Platter, to discuss making the leap from being an Agency to becoming a SaaS. 🎧 Episode Highlights: Taking The Leap: Discover what made Ben turn down a lucrative consulting job just 12 hours before his first day to join an early-stage COVID testing startup that scaled to $50 million in revenue in just five months. Identifying Pain Points: Platter started as an e-commerce agency. Ben shares how they identified recurring pain points in the Shopify ecosystem and turned them into a productized solution. 🛒 Incentive Structures: We unpack how misaligned incentives can disrupt business processes. Ben explains why agencies often struggle to productize their services. 📊 Plotting Your Course: Ben talks about the challenges and strategies for transitioning from an Agency to a SaaS company. "You're not going to get to where you want to go if you don't know where it is that you're trying to get to." 🗺️ Monetizing Excess Value Creation: Learn why focusing on profitability instead of just revenue is crucial, especially in today's market. Ben shares how Platter aims to make and save money for their clients, at the same time. 💰 Saying No to Bad Revenue: Ben discusses the importance of recognizing and avoiding bad revenue. "The people with the least amount of money end up having the most amount of problems." 🚫💸 The Role of AI: Discover how AI is integrated into Platter's operations and the importance of staying ahead of technological advancements. 🤖 Self-Awareness & Vulnerability: Ben opens up about the importance of self-awareness and vulnerability in both personal and professional life. "Regret hurts a lot more than failure. Take the risk and do the things that consume your mind." 🧠 📌 Why You Should Listen: This episode is packed with actionable insights and real-world experiences that can help you navigate your own entrepreneurial journey. Whether you're looking to transition from an Agency model to a SaaS company, or simply want to hear an inspiring story of resilience and innovation, this episode has something for you. 🔗 Listen Now: 🎙️ https://www.theoohinsider.com/ben-sharf-platter 📬 Connect with Ben: Social Media:@BenSharf Email: ben@platter.co 🌟 Don't Forget: If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content. Thank you for being a part of our community! - Tim P.S. Have feedback or questions? Email us at tim@theoohinsider.com Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	13 Jun 2024	Winners and Losers: Inside the Shopify App Store with Cory Gill, Founder of Alia	00:28:07
Ever wondered what it takes to go viral on DTC Twitter for the *right* reasons? Meet Cory Gill, who did just that with his groundbreaking research on the Shopify App Store. 🛒 📌 Why You Should Listen: Whether you're a Shopify app developer, an e-commerce enthusiast, or just curious about the inner workings of app stores, this episode is packed with insights. Cory's research sheds light on the often-overlooked B2B app store ecosystem and offers actionable takeaways for anyone looking to improve their app's performance. B2B App Marketplaces: The research and conversation focuses on factors that impact app rankings, drawing parallels with consumer app stores like Google Play and Apple App Store. But Shopify's B2B nature makes it unique, find out why. Reviews, Ratings, and Pieces of Flare: Discover the surprising factors that influence app rankings, including the impact of reviews, average review ratings, and the built-for-Shopify badge. How To Win: Cory shares practical strategies for app store optimization, keyword usage, and the role that maintaining high review ratings plays. The Power of Momentum: We discuss the impact of the "snowball effect" in app rankings. Apps that perform well continue to do so, thanks to momentum and social proof. 📃Download the Shopify App Store Analysis here: https://www.alialearn.com/shopify-app-analysis 🔗 Listen Now: 🎙️https://www.theoohinsider.com/winning-the-shopify-app-store 📬 Connect with Cory: Social Media:@CoryGill Email: cory@alialearn.com 🌟 Don't Forget: If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content. Thank you for being a part of our community! - Tim P.S. Have feedback or questions? Email us at tim@theoohinsider.com Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	20 Jun 2024	AI-Powered Media Buying: How Mark Cuban and Brecker Brees, Founder of Preflect Are Disrupting DTC	00:41:10
Curious about how AI is disrupting media buying? If so, then this episode is a must-listen! We dive deep with Brecker Brees, Founder of Preflect, a platform aiming to replace media buying agencies with AI. 🤖 The Origin Story of Preflect: Brecker shares the story of why Mark Cuban invested in an AI Media Buying platform. AI in Media Buying: Understand how AI is being used to unlock efficiencies and drive growth for some of the fastest-growing brands. Impact of iOS 14.5: Learn how the changes in iOS 14.5 have influenced media buying and how technology is being used to adapt to these challenges. Challenges for Small to Mid-Sized Brands: Find out what's holding back DTC brands spending between $3,000 and $90,000 a month on ads from scaling faster and spending more. Future-Proofing with AI: Get insights into how Preflect's AI-driven platform automates ad buying, optimizes budgets, and adapts to platform changes seamlessly. 📌 Why You Should Listen: If you're a brand owner, marketer, or just someone interested in the future of AI in marketing, this episode is packed with valuable insights and practical advice. Brecker's journey from a college project to a successful AI platform backed by Mark Cuban is not only inspiring but also full of actionable takeaways. 🔗 Listen Now: 🎙️https://www.theoohinsider.com/ai-media-buying 📬 Connect with Brecker: Social Media:@BreckerBrees 🌟 Don't Forget: If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content. Thank you for being a part of our community! - Tim P.S. Have feedback or questions? Email us at tim@theoohinsider.com Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
	27 Jun 2024	From Data to Dollars: A Framework for Measuring In-Store Retail Media with Dan Hight, Placer.ai and Paul Brenner, Vibenomics	00:37:02
The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital advertising, led by giants like Amazon and Walmart. But as retail media networks expand beyond traditional search formats into video, audio, one question remains - how can OOH capture more share of wallet and ride this wave? 📌 Why You Should Listen: This episode is packed with valuable insights for anyone involved in retail, advertising, or media. Whether you're a retailer looking to enhance the shopping experience and monetize your in-store audiences or a brand aiming to optimize your advertising spend, this conversation will provide you with actionable takeaways. Meet Our Guests: Dan Hight: Head of Advertising and Media Partnerships at Placer.ai, a location analytics and market intelligence company. Paul Brenner: SVP of Retail Media and Partnerships at Vibenomics, the advertising ad tech and retail media division of Mood Media. What You'll Learn: The Explosion of Retail Media: Discover why retail media is the fastest-growing segment in advertising and how it closely ties ad spend to outcomes. Success Factors: Learn what successful retail media networks are doing right, from leveraging first-party data to achieving high loyalty card participation. Role of Technology: Understand the critical role technology plays in in-store retail media and how it impacts monetization and customer experience. Impressions and Attribution: Get insights into how impressions are quantified and the importance of accurate, trusted data for brands. Audio's Impact: Explore the dynamic role of audio in enhancing the in-store experience and driving customer engagement. 🔗 Listen Now: 🎙️https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/ 📬 Connect with Dan and Paul: Dan Hight - https://www.linkedin.com/in/danhight/ Paul Brenner - https://www.linkedin.com/in/pabrenner/ 🌟 Don't Forget: If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content. Thank you for being a part of our community! - Tim P.S. Have feedback or questions? Email us at tim@theoohinsider.com Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.

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Where DOOH Meets AdTech (Tim Rowe)

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U.S. Supreme Court denies review of reversal of California AB5 injunction