What My Best Friend Does (Bayo Adeoshun)

EP 67 - Interested in working in sports but not as an athlete, coach, or physio? Hugo Jafari is the founder of Ignite Sports Management, an boutique agency that manages some of the worlds leading athletes including Tom Dean, Max Whitlock, Helen Glover and so many more.

We share how you can break into the world of athlete management, considerations when starting an agency, so inspiration athlete stories and so much more! Timestamps:0:00 - Intro5:55 - NEVER Do This When Starting In Sports Industry

9:14 - The Decision To Work For A Small Or Big Agency

14:18 - You Have To Identify Your Area Of Specialism Early

20:50 - Starting Ignite Sports Management

25:02 - Biggest Challenge Starting An Agency

35:25 - Tom Dean Transcends His Sport

39:11 - Finding The Right Athletes To Represent

49:28 - Is Experience More Important Than A Uni Degree?56:22 - How The Sports Industry Has Evolved Over The Past 12 years

59:58 - Inspirational Emily Campbell Story

1:03:02 - Educating Students On Sports Careers

1:09:15 - You Have To Be BRAVE! 1:13:10 - Quick Fire Questions With Hugo

FOLLOW US! ►https://www.instagram.com/wmbfdpod/https://twitter.com/wmbfdpodhttps://www.linkedin.com/in/bayo-adeoshun-32583156/Guest: https://www.linkedin.com/in/hugo-jafari-093195a2https://www.ignite-sports.co.uk/For more quality content, subscribe here ➡ @wmbfdpod  🔔 Turn on notifications to stay updated with new uploads

EP 70 - In todays episode I'm joined by Author Ore, who started her career in publishing before writing her book 'The Three Of Us'.

In today's episode we discuss how to succeed in the publishing industry, the process for getting a book published and how much money you can earn for the various roles in the publishing industry and as an author.

Timestamps:

0:00 - Intro

5:03 - Is university worth it?

12:25 - How Ore landed her first job through Creative Access 22:15 - These are the different jobs you can do in Publishing 33:30 - Day in the life working in a publishing house

39:45 - You have to be willing to sacrifice to succeed

43:15 - I made a HUGE mistake!

46:55 - The importance of a literary agent

51:30 - Ideas can spark from anything!

53:25 - Getting inspiration for her first book and journey to publish

1:01:27 - Book publishing deals explained

1:07:55 - Advice for anyone looking to write their own book

1:09:59 - Ore's metric of success for herself as an author

1:15:22 - How to deal with writers' block

1:16:55 - Quick fire questions with Ore

1:18:43 - Ore advice to younger self

I've released 64 episodes of my podcast. I share the mission of the podcast, surprising truths about trying to make the podcast a success and everything else I've learned!

Timestamps: 0:00 - Intro

4:30 - Deciding on the podcast name

9:40 - Some of my favourite podcasts

13:10 - The power of consistency15:28 - JUST START!

20:55 - This is how you get podcast guests!

27:08 - My approach to dealing with imposter syndrome

29:46 - Celebrate the small wins!

33:45 - You have to ask for help! 37:45 - Podcast goals for 202541:58 - Quick fire questions FOLLOW US! ► https://www.instagram.com/wmbfdpod/ https://twitter.com/wmbfdpod https://www.linkedin.com/in/bayo-adeoshun-32583156/ For more quality content, subscribe here ➡  @wmbfdpod  🔔 Turn on notifications to stay updated with new uploads

EP 62 - Johnny Kay is Chief Commercial Officer at culture platform VERSUS UK. Today he shares insights and skills learned from his various positions that have led to him now being an executive leader at VERSUS.He also discusses strategies he used to help drive up revenue over the past 5 years at VERSUS and what listeners can do to stand out from the crowd. Timestamps: 00:00 - Intro

07:35 - How to make the most of university

10:55 - Johnny's first experience working

18:15 - Life working at The Guardian after recruitment

25:57 - Advice to go and get the right experience!

28:36 - The two skills that have consistently served Johnny

32:30 - Boiler Room is where my career properly started

36:25 - Being made redundant was DEVASTATING! 38:10 - How Johnny became Employee 1 at VERSUS

42:40 - Johnny's approach to building a client base for a startup

46:15 - VERSUS reaches 50 million people monthly

48:30 - BLM and the impact on football, culture and society

56:30 - How Johnny helped VERSUS grow from £60k to millions in revenue

1:02:11 - Johnny's biggest mistake

1:04:45 - What makes a good hire? This is how people can stand out!

1:09:23 - Don't make this mistake on your CV

1:13:10 - What does a CCO do?

1:23:53 - Quick fire questions with Johnny

FOLLOW US! ► https://www.instagram.com/wmbfdpod/ https://twitter.com/wmbfdpod https://www.linkedin.com/in/bayo-adeoshun-32583156/ Guest: ://www.instagram.com/ojhnyn/ https://www.linkedin.com/in/johnny-kay-9a33a1a0 https://www.versus.uk.com/ For more quality content, make sure to hit FOLLOW  🔔 Turn on notifications to stay updated with new uploads

EP 66 - Guerin is a brand lead who's marketing stunt with friend Ali, landed them a much coveted ticket at Cannes Lions Festival.

In today's episode, we talk about his journey which includes dropping out of university, leaving home, going to Cannes and how the subsequently changed the trajectory of his lift.

Timestamps: 0:00 - Intro

5:45 - My dad told me to LEAVE the house!

12:38 - I don't NEED external validation

14:28 - Crazy story how Guerin landed his first internship

17:43 - Origins of Ali & Guerin Go To Cannes

23:12 - You have to be bold!

31:18 - This is how you maximise networking opportunities 39:41 - Brands need us more than we need them! 44:20 - Stop waiting for validation!

49:51 - Becoming the youngest speaker in the House of parliament

1:00:58 - If you're ok with where you are, STAY THERE! 1:07:00 - Quick Fire with Guerin FOLLOW US! ► https://www.instagram.com/wmbfdpod/ https://twitter.com/wmbfdpod https://www.linkedin.com/in/bayo-adeoshun-32583156/ Guest: https://www.instagram.com/guerin_luther/https://www.linkedin.com/in/guerin-luther-nimi-1aaa93183/ For more quality content, subscribe here ➡  @wmbfdpod  🔔 Turn on notifications to stay updated with new uploads

EP 69 - Melissa Nathoo has interviewed some of the hollywoods biggest actors. In today's episode she shares how you can break into and thrive in entertainment news.She also shares the reality of junkets, red carpets, premiers and SO much more! Timestamps:0:00 - Intro1:41 - Quick fire questions with Melissa 3:20 - Growing up this wasn't a career path7:17 - Broadcast yourself on Youtube! 8:45 - How Melissa landed her first job 18:54 - The reality of interviewing A-List celebrities29:53 - Most challenging moment as a presenter42:25 - The BIGGEST misconception working in showbiz45:00 - Why it's so HARD to break into presenting 49:25 - The TRUTH About red carpet interviews56:45 - The importance of having good relationships1:02:27 - Stop worrying about what others think1:08:25 - Melissa advice to younger selfFOLLOW US! ►https://www.instagram.com/wmbfdpod/https://www.tiktok.com/@wmbfdhttps://www.linkedin.com/in/bayo-adeoshun-32583156/Guest: https://www.instagram.com/melissanathoo/https://www.tiktok.com/@melissanathooFor more quality content, subscribe here ➡  @wmbfdpod  🔔 Turn on notifications to stay updated with new uploads

EP 68 - Giuseppe Baidoo is the founder of healthy snack brand Gusto Snacks. In today's episode he shares his entrepreneurial journey, lessons learned from starting multiple businesses, marketing with no budget and so much more!

Giuseppe also discusses his recent VIRAL post on LinkedIn describing how major retailer Holland & Barrett copied his product and what he did in response.Timestamps:0:00 - Intro7:34 - First business attempt with Ooze drinks13:25 - The decision to shut my first business was SO difficult15:31 - Biggest lesson learned from first business failure22:01 - Getting started with Gusto Snacks27:15 - How to give your business partner confidence29:47 - Key initiatives to raise funds for a startup32:25 - How they found the PERFECT healthy snack to sell40:11 - Using customer data to overcome setbacks from supermarkets43:51 - The SAME mistake everyone makes when prospecting (and how to find contacts)

51:56 - How Mr Beast Inspired Marketing Strategy

54:40 - Guerilla marketing Strategies with £0 (and the impact)

1:00:09 - Crazy way Holland & Barrett COPIED our products

1:08:08 - I used their own customers against them!

1:11:12 - I was nervous to post, but the results were CRAZY! 1:15:57 - STOP just reading books, go and DO THINGS!

1:18:05 - Quick fire questions with Giuseppe

1:19:51 - Giuseppe advice to younger self FOLLOW US! ►https://www.instagram.com/wmbfdpod/https://twitter.com/wmbfdpodhttps://www.linkedin.com/in/bayo-adeoshun-32583156/Guest: https://www.linkedin.com/in/giuseppe-baidoo-0b781b112/https://www.instagram.com/giuseppebai/

https://www.instagram.com/gusto.snacks/https://snackgusto.com/ 🔔 Hit FOLLOW to stay updated with new uploads

EP 65 - Dr Jessica Halliley is a GP, Aesthetics Doctor & KOL with her own private practise. In today's episode Dr Jess reveals the hidden secrets of the £45 billion aesthetics industry, providing insights for those interested in a career in beauty aesthetics.

You'll also learn about whether you need to be medically qualified, the different aesthetic procedures, advice for aspiring business owners and SO much more!

Timestamps: 0:00 - Intro

6:25 - Is The Aesthetics Industry Regulated?

11:55 - The Qualifications You NEED For Aesthetics Careers

17:00 - You Have To Repeatedly Invest In Yourself

19:47 - Medically Trained vs Non Medically Trained Providers 23:33 - Good Quality Aesthetics Are A LUXURY! 27:30 - How To Find The RIGHT Practitioner For A Procedure

29:29 - Why You Should Use A MEDICAL Practitioner

34:01 - How To Build A Loyal Customer Base

40:50 - What Age Should You Begin Treatments?

43:30 - Aesthetics Industry MYTHS

46:20 - The Benefits Of Becoming A Key Opinion Leader (K.O.L)

49:59 - The INSANE Amount You Can Earn As A K.O.L

53:01 - How Much Can You Earn As A Medical Practitioner?57:41 - Balancing Business And Motherhood

1:06:29 - Get Going And DO IT!

1:07:40 - Quick Fire Questions With Dr Jess FOLLOW US! ► https://www.instagram.com/wmbfdpod/ https://twitter.com/wmbfdpod https://www.linkedin.com/in/bayo-adeoshun-32583156/ Guest: https://www.instagram.com/yourbeautydoctor_/?hl=enhttps://www.yourbeautydoctor.co.uk/https://www.linkedin.com/in/dr-jessica-halliley-290905287 For more quality content, subscribe here ➡  @wmbfdpod  🔔 Turn on notifications to stay updated with new uploads

In 2024 I spoke with almost 50 founders, leaders and people excelling in their careers. In today's episode I share 12 of the best pieces of advice and motivation from this years episodes! Timestamps: 00:00 - Intro 01:12 - The ROI on yourself is INFINITE! 03:31 - Even when you're scared, DO IT ANYWAY! 05:02 - It's Caught, not Taught! 06:47 - It's ALL about BRANDING! 08:17 - You cannot MASTER what you do not MEASURE 10:06 - The best time to act is NOW! 11:05 - Every person has a UNIQUE GIFT 14:18 - Be Grateful for EVERY day! 16:22 - Motivation isn't the issue, DISCIPLINE is. 17:19 - You will find a way to make it WORK! 18:13 - The 3 C's to become a GO GETTER! 21:28 - Do what makes you HAPPY! FOLLOW US! ► https://www.instagram.com/wmbfdpod/ https://twitter.com/wmbfdpod https://www.linkedin.com/in/bayo-adeoshun-32583156/