Voice Marketing with Emily Binder (Emily Binder)
Explorez tous les épisodes de Voice Marketing with Emily Binder
| Date | Titre | Durée | |
|---|---|---|---|
| 02 Oct 2018 | Don't Babysit | 00:01:26 | |
| 04 Oct 2018 | Table Stakes After the Interview | 00:01:44 | |
| 05 Oct 2018 | When No One is Looking | 00:00:28 | |
| 04 Oct 2018 | Ink | 00:01:00 | |
Have a business? Use the Chase Ink credit card to get 5x Chase Ultimate Rewards points with my hack! Hosted on Acast. See acast.com/privacy for more information. | |||
| 08 Oct 2018 | I Judge Your Tweets | 00:01:45 | |
Can you compose an original, gramatically correct, thoughtful comment in 280 characters or less? Twitter is the best. Hosted on Acast. See acast.com/privacy for more information. | |||
| 08 Oct 2018 | Voice Marketing from Stubb's BBQ - Alexa Skill | 00:02:01 | |
The legendary Stubb's BBQ is on Alexa. Strong brand, creative use of voice - great start with voice branding here. Archival recordings bring the figurehead C.B. Stubblefield to life for a warm, delightful interaction right in the customer’s kitchen. Hosted on Acast. See acast.com/privacy for more information. | |||
| 09 Oct 2018 | Stubb's BBQ 2 | 00:02:01 | |
| 09 Oct 2018 | Don't Micromanage | 00:01:26 | |
| 02 Nov 2018 | How many voice searches? | 00:00:23 | |
By 2020, screenless searches: 30%? 50%? Hosted on Acast. See acast.com/privacy for more information. | |||
| 12 Oct 2018 | Launching a Blog? You Crazy. | 00:00:17 | |
Find the area that's uncrowded and park there. #VoiceFirst enjoy the quiet while it lasts. Hosted on Acast. See acast.com/privacy for more information. | |||
| 17 Oct 2018 | Stop Trying to Market Your Podcast | 00:01:15 | |
I love podcasts. That title was a little click baity- sorry. What it really means is that a Flash Briefing is an easier way to be heard and found than a podcast simply because there's so little competition. Click here to enable this daily Flash Briefing on Alexa. It's usually 2 minutes of kinda weird/kinda good! Hosted on Acast. See acast.com/privacy for more information. | |||
| 18 Oct 2018 | The Bruised Peach at Your Feet | 00:00:28 | |
| 19 Oct 2018 | More Reasons to Love Gift Cards | 00:01:45 | |
| 22 Oct 2018 | Get a Better Mirror | 00:01:47 | |
| 24 Oct 2018 | Faster Information with Voice | 00:00:37 | |
Reading isn't natural for our brains or eyes. Talking and listening is - and that's why voice technology will revolutionize the exchange of information all over again. Hosted on Acast. See acast.com/privacy for more information. | |||
| 30 Oct 2018 | The Most Information Dense Language | 00:01:24 | |
Machine language processing is a key part in the development of voice technology, smart speakers, and voice marketing around the world. Let's start with the basics: how complex is it to process different languages? First, English is the most information dense language per sound at 1.08 followed by French at 0.99. This means we can convey more information in fewer spoken syllables.
Source: https://www.realclearscience.com/blog/2015/06/whats_the_most_efficient_language.html How to find the information rate: come up with a value for how much meaning is packed into each syllable, which will give you an average information density per syllable. use those values to derive an information rate. Languages which have a lower average density of information per syllable (because they have on average longer words or more lengthy grammatical structures) compensate in effect by being spoken faster: this is why Spanish is spoken faster than English. That said, Chinese is most information dense per written character, and per faded ankle tattoo. Interestingly, the languages that conveyed the least amount of information per syllable, like Spanish, Japanese, and French, tended to be spoken at a faster rate. This allowed these languages (apart from Japanese) to deliver a similar amount of information compared to more meaning-dense languages. However, it does not make English superior. Want to learn more about speech recognition and machine language processing? Check out Carl Robinson's Voice Tech Podcast. Further reading: http://content.time.com/time/health/article/0,8599,2091477,00.html https://www.quora.com/What-spoken-language-carries-the-most-information-per-sound-or-time-of-speech Hosted on Acast. See acast.com/privacy for more information. | |||
| 06 Nov 2018 | Update | 00:00:52 | |
Follow me on Twitter @emilybinder The Alexa Conference - I will be speaking on the Consumer Marketing track. Hosted on Acast. See acast.com/privacy for more information. | |||
| 08 Nov 2018 | 1994 WXYC | 00:01:12 | |
See the tweet here - @RitholtzWealth's "Today in Market History" is pretty fun. WXYC is the student radio station of UNC Chapel Hill. Here's their tweet about November 7, 1994. Subscribe to this Flash Briefing and hear it daily on Alexa.Get the Beetle Moment Marketing Podcast (weekly, short, different). Hosted on Acast. See acast.com/privacy for more information. | |||
| 11 Nov 2018 | Voice Texting | 00:01:01 | |
| 12 Nov 2018 | Voice Marketing by 129 Year-Old Case Knives | 00:01:48 | |
Case Knives "Keep Your Hands Sharp" digital marketing campaign (video and voice marketing) HT Total Annarchy, Ann Handley's newsletter. Probably my favorite email about marketing. Thanks to Scott Monty for suggesting it. Hosted on Acast. See acast.com/privacy for more information. | |||
| 13 Nov 2018 | Ad Tech Startup Investment Down 75% | 00:01:25 | |
Listen to me on The BeanCast episode 520 - Teayota, Toyota Hosted on Acast. See acast.com/privacy for more information. | |||
| 14 Nov 2018 | Yelp - No More Contracts | 00:01:35 | |
| 15 Nov 2018 | American Airlines is Yelling and Expiring | 00:01:21 | |
Mentioned on the show: watch my Chase Ultimate Rewards video here. Hosted on Acast. See acast.com/privacy for more information. | |||
| 16 Nov 2018 | Complex Checkout Means Amazon Wins | 00:01:39 | |
Mentioned on the how: here's the screenshot from Overstock's cart. Hosted on Acast. See acast.com/privacy for more information. | |||
| 19 Nov 2018 | You Can't Really Understand Your Emotions | 00:01:14 | |
Dr. Carrie told me to read The Art of Seduction in 2013. I checked it out from the library on my Kindle and within 72 hours heard the author, Robert Greene, on two separate podcasts. #beetlemoment Hosted on Acast. See acast.com/privacy for more information. | |||
| 20 Nov 2018 | All These Feeds | 00:01:25 | |
Well, now it seems to be working - tweet me if it's not: @emilybinder Hosted on Acast. See acast.com/privacy for more information. | |||
| 21 Nov 2018 | Will Alexa Publish This? | 00:01:23 | |
| 22 Nov 2018 | Mini Value | 00:00:55 | |
| 23 Nov 2018 | I Rec "Today in Voice Tech" | 00:00:50 | |
https://twitter.com/beetlemoment/status/1064606238774841346 Today in Voice Tech - Flash Briefing: https://www.amazon.com/Head-Space-and-Timing-Today/dp/B07JB9DMQB Hosted on Acast. See acast.com/privacy for more information. | |||
| 24 Nov 2018 | Multitasking is a Lie - Part 1 | 00:00:32 | |
| 25 Nov 2018 | Multitasking is a Lie - Part 2 | 00:01:08 | |
| 26 Nov 2018 | Multitasking is a Lie - Part 3 | 00:00:56 | |
| 27 Nov 2018 | Why My Briefing is BRIEF Baby | 00:00:59 | |
| 28 Nov 2018 | Thoughts on Rent the Runway & Jenn Hyman (Founder) | 00:01:38 | |
80% of the clothes in your closet are worn three times or less. #waste https://twitter.com/emilybinder/status/1063124103538921474 Hosted on Acast. See acast.com/privacy for more information. | |||
| 30 Nov 2018 | AdFail: Town of Vegan Wool (PETA Flop) | 00:00:34 | |
| 29 Nov 2018 | The Glaring Omission with Climate Change | 00:02:12 | |
National Climate Assessment and every pub hates to mention this. Hosted on Acast. See acast.com/privacy for more information. | |||
| 01 Dec 2018 | Jim Harrison - 1 of 2 | 00:01:03 | |
| 02 Dec 2018 | Jim Harrison - 2 of 2 | 00:00:21 | |
| 03 Dec 2018 | Big Pharma Loves Big Ag and Tells Big Lies | 00:01:08 | |
Type 2 Diabetes medication commercial - ugh. Contrary to most commercial narratives from marketers of Big Pharma, disease is not an inevitability. Aging doesn't have to be ugly and expensive. Hosted on Acast. See acast.com/privacy for more information. | |||
| 04 Dec 2018 | My Favorite New Flash B: Market Moment | 00:01:02 | |
Get the Market Moment Flash Briefing here. Hosted on Acast. See acast.com/privacy for more information. | |||
| 05 Dec 2018 | Metal Straws: Basic, OK, Do More | 00:01:53 | |
| 06 Dec 2018 | Catch Your Eye, Get Your Ear | 00:00:40 | |
| 07 Dec 2018 | Pandora One Good Thing | 00:00:44 | |
| 08 Dec 2018 | USP from Jay Abraham - Stealth Marketing | 00:00:43 | |
| 09 Dec 2018 | Begging to be Led (Jay Abraham #2) | 00:00:17 | |
| 10 Dec 2018 | Your Name, the Sweetest Sound | 00:01:09 | |
| 11 Dec 2018 | "Game Changer" Ugh | 00:00:13 | |
| 12 Dec 2018 | Google Assistant vs. Alexa Morning Routine | 00:01:02 | |
| 13 Dec 2018 | They're Wasting 8 Minutes of Your Life | 00:00:47 | |
| 14 Dec 2018 | Market Moment | 00:00:46 | |
Enable Market Moment Flash Briefing here. Hosted on Acast. See acast.com/privacy for more information. | |||
| 15 Dec 2018 | Dogs and Horses | 00:00:31 | |
| 16 Dec 2018 | Drucker | 00:00:13 | |
Efficiency vs effectiveness #TheOneThing Hosted on Acast. See acast.com/privacy for more information. | |||
| 17 Dec 2018 | Join Me at The Alexa Conference Jan. 15-17 | 00:01:28 | |
The Alexa Conference Jan 15-17 Chattanooga, TN (home of the fastest internet in the US!) Info: https://www.voicefirst.fm/alexaconference Tix: https://www.eventbrite.com/e/the-2019-alexa-conference-tickets-42352800366 Get 20% off with my promo code: ALEXASPKR203 Hosted on Acast. See acast.com/privacy for more information. | |||
| 18 Dec 2018 | Ageism Weakens Your Business | 00:01:55 | |
Wendi Cooper is the inventor of Easy Go Pro and host of Generation Jones Podcast. Stay tuned for some cool voice marketing from Wendi and me in 2019! Get more, hands-free:Subscribe to this daily under 3-minute Flash Briefing on Alexa: My voice marketing consultancy: Beetle Moment Marketing Hosted on Acast. See acast.com/privacy for more information. | |||
| 19 Dec 2018 | Everyone is asking for a Flash B. | 00:01:47 | |
| 20 Dec 2018 | From the Pampers to the Depends | 00:02:14 | |
Mentioned:
Get this <3 minute show daily on Alexa: 1-click subscribe:Get your brand's voice marketing strategy:Beetle Moment MarketingP.S. This title is borrowed from an Atmosphere lyric. I didn't come up with it but I wish I had. Hosted on Acast. See acast.com/privacy for more information. | |||
| 21 Dec 2018 | Thinking, Fast and Slow - Part 1 | 00:02:06 | |
| 22 Dec 2018 | Thinking, Fast and Slow - Part 2 | 00:00:55 | |
Two books inspired this: Thinking, Fast and Slow Triggers Hosted on Acast. See acast.com/privacy for more information. | |||
| 23 Dec 2018 | You | 00:01:45 | |
| 24 Dec 2018 | Pippa's cool feature | 00:01:23 | |
| 26 Dec 2018 | Morning Walk | 00:01:41 | |
| 27 Dec 2018 | 3x Growth - Voice Commerce | 00:01:24 | |
| 28 Dec 2018 | An "Activation" | 00:02:04 | |
| 29 Dec 2018 | Viral AKA Lucky | 00:01:30 | |
| 30 Dec 2018 | Ask Why - Packaging | 00:01:48 | |
| 02 Jan 2019 | The Most Expensive Commute | 00:01:23 | |
| 03 Jan 2019 | No Idle Zone (Bitchezzz) | 00:01:44 | |
Facts: 10 seconds of idling wastes more fuel than restarting. 12 million gallons of fuel is wasted by idling in the U.S. every day. See the I Turn It Off anti-idling campaign #unoffice Hosted on Acast. See acast.com/privacy for more information. | |||
| 31 Dec 2018 | Some Idiot's Drone | 00:00:17 | |
"World has changed." :) Get this briefcast on Alexa:
UK: http://bit.ly/beetleflashuk CA: http://bit.ly/beetleflashca Get this briefcast on Google Play Music (Google Home):
Hosted on Acast. See acast.com/privacy for more information. | |||
| 01 Jan 2019 | What to Expect - 2019 | 00:01:11 | |
Get the Beetle Moment Marketing Podcast Hosted on Acast. See acast.com/privacy for more information. | |||
| 05 Jan 2019 | How to Fix this Feed | 00:01:36 | |
Disable then re-enable this Flash Briefing if you are having issues with it playing multiple episode in a row. Alexa: UK: http://bit.ly/beetleflashuk CA: http://bit.ly/beetleflashca Hosted on Acast. See acast.com/privacy for more information. | |||
| 04 Jan 2019 | Now on Google Play Music | 00:00:52 | |
Daily Beetle Moment on Google Play Music (for Google Home) Say, "Hey Google, play Daily Beetle Moment." Pow! Hosted on Acast. See acast.com/privacy for more information. | |||
| 06 Jan 2019 | Emily Talks on Alexa | 00:01:18 | |
| 08 Jan 2019 | Truly a Twit - Bad Twitter Behavior | 00:01:18 | |
Bad behavior on Twitter. No one is interested in how many followers you gained this week. And I'm not validating your TrueTwit. Don't wear the band tee shirt to the concert. Get this briefcast on Alexa:
UK: http://bit.ly/beetleflashuk CA: http://bit.ly/beetleflashca Get this briefcast on Google Play Music (Google Home):
Hosted on Acast. See acast.com/privacy for more information. | |||
| 07 Jan 2019 | 8 Years Stale - Google's Featured Snippet | 00:01:48 | |
Get tickets to The Alexa Conference Jan. 15-17 in Chattanooga 20% off code: ALEXASPKR203 Hosted on Acast. See acast.com/privacy for more information. | |||
| 09 Jan 2019 | 3 Best Audio Logos | 00:01:05 | |
Audio logos are property of: Intel Inside Netflix THX Hosted on Acast. See acast.com/privacy for more information. | |||
| 10 Jan 2019 | Brand: You Need an Audio Logo | 00:01:14 | |
41% of U.S. consumers now own a voice activated speaker, up from 25% in 2017. Fastest growing consumer tech ever. Audio logo for your brand is a MUST. Hosted on Acast. See acast.com/privacy for more information. | |||
| 12 Jan 2019 | We Don't Teach What We Do All Day | 00:01:03 | |
See Julian Treasure's TED Talk: How to Speak So That People Want to Listen Hosted on Acast. See acast.com/privacy for more information. | |||
| 13 Jan 2019 | 41% of U.S. Consumers Have a Smart Speaker | 00:00:40 | |
Source: RBC: About 41% of Americans now own smart speakersHosted on Acast. See acast.com/privacy for more information. | |||
| 16 Jan 2019 | Healthy Nighttime Boundaries | 00:01:15 | |
Hosted on Acast. See acast.com/privacy for more information. | |||
| 14 Jan 2019 | "So" please stop speaking this way | 00:00:53 | |
Don't begin a sentence with "so" unless you're a valley girl or tech bro. Then do it so we know you fast. Hosted on Acast. See acast.com/privacy for more information. | |||
| 15 Jan 2019 | I'm Speaking at 11:45AM | 00:00:32 | |
Follow me on Twitter for the best learnings from this conference: @emilybinder Hosted on Acast. See acast.com/privacy for more information. | |||
| 17 Jan 2019 | Getting Your Alexa Skill Ranked | 00:02:04 | |
Tips to get your Alexa Skill ranked higher
Hosted on Acast. See acast.com/privacy for more information. | |||
| 18 Jan 2019 | L'Oreal's 1970s Slogan: Now Self Care Gone Sideways | 00:01:39 | |
Because I'm worth it became Because you're worth it became #selfcare gone wrong Get this daily briefing on Alexa:Click below, enable, then say "Alexa, Flash Briefing." On Google Play:Click below, subscribe, then say "OK Google, play Daily Beetle Moment." Hosted on Acast. See acast.com/privacy for more information. | |||
| 19 Jan 2019 | Search engine or advertising engine? | 00:01:18 | |
| 21 Jan 2019 | FMCGs Absent from Alexa Skills | 00:01:00 | |
FMCG = Fast Moving Consumer Goods Including:
Few major brands have skills. Huge opportunity here. Colgate: Save the Water (US) - "With Save Water by Colgate, you can get interactive facts and tips to help you save water and stop waste." Hosted on Acast. See acast.com/privacy for more information. | |||
| 22 Jan 2019 | Two Types of Branded Skills | 00:01:03 | |
| 23 Jan 2019 | Sears was the Original Amazon | 00:01:09 | |
At one point, Sears accounted for one dollar out of every hundred dollars spent in the US. Their catalogue was like Amazon for rural shoppers. The Richest 50 Percent (EP.64) from Animal Spirits Podcast with @michaelbatnick @awealthofcs Hosted on Acast. See acast.com/privacy for more information. | |||
| 24 Jan 2019 | Amazing Awesome Epic Ugh | 00:00:32 | |
| 25 Jan 2019 | Livejournal & Deadjournal: The Original Flash Briefing | 00:01:06 | |
I was one of the last teenagers to live a high school existence before social media. Facebook came out after my senior year of high school. I am so glad. No WYSIWYG. Had to learn HTML. Blogging in the early 2000s. Hosted on Acast. See acast.com/privacy for more information. | |||
| 26 Jan 2019 | KonMari | 00:00:49 | |
| 26 Jan 2019 | Churchill's Martini | 00:00:22 | |
| 27 Jan 2019 | Voice = Accessible = Powerful | 00:00:44 | |
| 28 Jan 2019 | The Only Three Ways to Increase Business | 00:00:20 | |
From Jay Abraham
Hosted on Acast. See acast.com/privacy for more information. | |||
| 29 Jan 2019 | Now Brands can Upsell: In-Skill Purchasing (ISP) | 00:00:35 | |
| 30 Jan 2019 | Alexa's In-Skill Conversion Rate = Nuts | 00:01:27 | |
Listen to this week's podcast here for more about in-skill purchasing and how brands can market better with voice. The frictionless commerce experience of tomorrow. Powerful. High conversion rate. What are you waiting for? Hosted on Acast. See acast.com/privacy for more information. | |||
| 31 Jan 2019 | FMCG Brands Shift to Voice | 00:00:49 | |
FMCG ecommerce struggles will shift to voice. Competing will look different though - it will rely on the assistant more than your direct to consumer relationship. Hosted on Acast. See acast.com/privacy for more information. | |||
| 03 Feb 2019 | PSA: Links on Your Site. UX 101. | 00:00:49 | |
| 04 Feb 2019 | Amy's Customer Service Tip About Your Grandma | 00:00:19 | |
| 02 Feb 2019 | It's 1987 on Black Monday and I Like It | 00:01:17 | |
Watch Black Monday on Showtime (available on the Showtime Anytime app) Here's the soundtrack - SO GOOD Hosted on Acast. See acast.com/privacy for more information. | |||
| 01 Feb 2019 | She Used to Miss 25% of What I Said | 00:00:50 | |
