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DateTitreDurée
20 Oct 2021It’s Time To Streamline (Or Is It?) 00:30:04

About This Episode

The reason you want to streamline your online business is to have your team be able to get ahead and take care of things. So, streamlining means cutting a bunch of steps out, right? Breanne and Jill bust that myth—streamlining is more about doing things differently so you can reinvest your time in the right places. A key element, often overlooked, is empowering your team members to make decisions so that you aren't the one being called upon to make those decisions on their behalf all the time. Join The Visionary CEO Podcast as they explore how to efficiently streamline your online business.

Read More

·       Full episode transcript

 

Key Takeaways

·       [1:34] Breanne and Jill bust the myth that streamlining your business means getting your team ahead of you so your business can grow.

·       [4:24] What does streamlining in the online business world mean?

·       [6:05] Patrice Perkins, founder of Creative Genius Law, provides insight into streamlining with a course.

·       [7:46] Streamlining and productizing can't be the same thing-- and one can't be a solution for the other.

·       [13:45] Streamline to increase mutual value between you and your clients.

·       [15:49] When streamlining can be a detriment to the client experience.

·       [20:50] How do you get your team ahead of you? You need to empower your team to be able to make the decisions that align with your delivery, that align with your purpose, vision, mission, and values, that align with your culture.

·       [27:45] Ask your team what is taking too long and what creative ways they can come up with to change it. Let Breanne and Jill know what you came up with on Instagram or Facebook, use #VisionaryCEOPodcast! 

 

Mentioned in This Episode

·       https://creativegeniuslaw.com

 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

 

10 Feb 2021Infinitely Scalable Delivery00:29:01

About This Episode

It’s critical to find the unique blend of delivery methods that are going to work for your business. On this episode, Breanne and Jill reveal how to scale up your delivery and expand your client capacity. Discover how to apply infinitely scalable delivery using the High-Value Hybrid on the Visionary CEO Podcast.

 

Key Takeaways

[1:19] Last time we analyzed how to find where your delivery model is not scaling and getting bottlenecked. Now let’s dive into fixing it.

[3:32] What the High-Value Hybrid is and why it matters.

[8:39] “Dropping it” – get the hurdles out of your way to streamline and optimize.

[13:45] “The Three Dials” – take whatever is remaining and get it to a point where the delivery is scalable, balancing the value to the client and the value to the business.

[19:20] Examples of how our clients have used The Three Dials in their businesses. 

[21:31] Caution: One dial does not fit all!  

[25:31] A quick recap.

[27:18] Next episode – join us to learn how cohorts can expand your High-Value Hybrid delivery model.


Read the full transcript of this episode. 

Sponsors

Visionary CEO Academy


Mentioned in This Episode

visionaryceoacademy.com/podcast

https://www.facebook.com/visionaryceoacademy
 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

27 Jan 2021Is Your Core Offer Scalable? 00:29:31

About This Episode:

You know you want to scale your business to seven figures and beyond - but have you stopped to consider if your core offer is up to the task? Having the right scalable core offer and business model will free you from the day-to-day headaches. Your clients will be happier, and you will see the profits you desire! Breanne and Jill reveal how having the one, right scalable offer gets you foundational results on the Visionary CEO Podcast. 

 Key Takeaways

[0:33] Introduction: A deep dive on the Visionary CEO Academy’s “Results Framework”.   

[1:37] What does LEGO have to do with the right scalable core offer and the right scalable business model? 

[6:22] How to know if your business model is fundamentally scalable or not.

[11:37] What we want to have is a business model which is built around one core offer, directly aligned with purpose, vision, and mission.

[15:37] The core transformation that takes place within your clients in your core offer.

[19:59] The first victory. 

[23:23] Circling back and recapping.
 

Sponsors

Visionary CEO Academy
 

Mentioned in This Episode

visionaryceoacademy.com/podcast

https://www.facebook.com/visionaryceoacademy


Read the full transcript of this episode.
 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

27 Apr 2022How Culture Affects Impact and Legacy00:30:39

About This Episode

Are you creating an impact and legacy globally with your online business? It is vital that your company's culture aligns with your values to impact those you serve and build momentum for the future. In this episode of the Visionary CEO Podcast, Breanne and Jill explore how your culture and values affect your business's impact and legacy on your team, community, and society.

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·       Full episode transcript

Key Takeaways

·       [2:01] How does your business make a positive impact on your clients, community, team or even the world? What legacy are you creating?

·       [2:29] Doing the work: get clear on your vision, mission, and purpose to figure out what your ‘impact’ is and what your lasting ripple effects are to those around you.

·       [5:05] Different degrees of impact: those that you’re directly serving, those affected by the work that you're doing with your clients, and how does the balance of society shift.

·       [7:04] Your purpose is the legacy you leave and is what changes the world or society on a global scale because of your work.

·       [10:36] Your legacy thrives because of your business’ culture, allowing the business to maintain its own momentum.

·       [17:53] The quantitative side of your impact doesn't create legacy—the qualitative side is what creates the legacy.

·       [25:18] You get to decide and define what success looks like for you, both in terms of the immediate impact you want to have, but also in terms of what kind of legacy you ultimately are creating.

·       [27:43] What is the impact that you're making? How does that translate into legacy? Let us know over at Instagram or Facebook, use #VisionaryCEOPodcast!

·       [29:02] Join us next time for our season finale!

Mentioned in This Episode

·       https://www.ericacourdae.com

·       https://writeoncreative.com

·       https://moneynutsandbolts.com

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

13 Oct 2021To SOP Or Not To SOP00:27:48

About This Episode

The myth that you need SOPs to keep everything from falling through the cracks and get your online coaching or consulting business to scale gets busted by Breanne and Jill. In fact, the more detailed SOP, or checklist, you create for your teams, the more cracks you create in the process. Learn a better way to empower the creative problem-solving skills of your team members, and keep yourself out of the weeds, that detailed SOPs will never be able to solve on this episode of the Visionary CEO Podcast.

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Key Takeaways

  • [1:33] Today’s myth that Breanne and Jill are tackling: you need to have SOPs if you want to grow your business, get things done properly, and to make sure things don't fall through the cracks.
  • [2:53] Keila Hill-Trawick joins the conversation to share her experience busting this myth. She runs a CPA firm called Little Fish Accounting out of DC that serves clients across the country.
  • [5:26] The difference between an SOP and a checklist.
  • [10:48] Granular, detailed SOPs disempower the creative problem-solving abilities in your team members. Checklists will kill innovation!
  • [15:36] Make sure your core process maps out.
  • [18:58] Make sure your team ownership maps out.
  • [21:56] An SOP really needs to be from the perspective of results, outcomes focused, and ownership.
  • [26:18] Join Breanne and Jill next week as they bust another myth!


Mentioned in This Episode


Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

03 Nov 2021Lifestyle Business or Scalable Company?00:30:35

About This Episode

Having a scalable, seven-figure business doesn’t mean you have to sacrifice your values, time, or happiness. Breanne and Jill bust the myth that having a seven-figure business means you must be miserable to get it. Discover the difference between a lifestyle business versus a truly scalable company and how you can get there in your own online business on this episode of the Visionary CEO Podcast.

Read More

·       Full episode transcript
 

Key Takeaways

·       [1:42] Is the added responsibility and stress of a large team worth it when you end up paying yourself the same or even less?

·       [6:46] Lifestyle businesses vs. scalable businesses. You can have both, but not at the same time.

·       [8:09] Myth: if you scale your business to seven figures, you're going to make less, it's going to be more stressful, and you're going be miserable.

·       [10:45] The difference between a lifestyle business and a scalable company is its relationship with the founder, not the outcomes that it can provide.

·       [12:41] Lifestyle business and the team. 

·       [15:14] Scalable company and the team.

·       [23:03] How you compensate yourself in a scalable company. 

·       [29:07] Join Breanne and Jill next week as they bust another myth. Let Breanne and Jill know what you think on Instagram or Facebook, use #VisionaryCEOPodcast!


Mentioned in This Episode

·       onlinebusinessowner.com
 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

09 Mar 2022Culture Attracts Clients 00:29:52

About This Episode

When your business’ culture is operating from a place of transparency, integrity and in alignment with your values, you will attract the type of clients you want to work with. Breanne and Jill explore what it means to show up for your clients as it aligns to your values on this episode of the Visionary CEO Podcast.   

Read More

·       Full episode transcript


Key Takeaways

  • [2:06] Extending the concept of culture and values by making better decisions about the clients that you're attracting.
  • [5:20] Transparency and integrity with your values: working towards living, implementing and acting in alignment with those values day in and day out.
  • [10:51] When you and your client’s values are in alignment.  
  • [16:01] Performative values versus true values.
  • [22:49] Communications rhythm - how you ask your team members to act in alignment with the values of the business.
  • [23:35] Purpose, vision, mission, and values. 
  • [28:13] Next time, Breanne and Jill will explore how you can build a more culture and values-aligned team. Let us know how you’re attracting clients with your culture on Instagram or Facebook, use #VisionaryCEOPodcast!

 

Mentioned in This Episode



Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

10 Mar 2021It All Comes Down To This00:31:15

About This Episode

You need to step out of your own way as the visionary CEO of your business. To do that, you need to step into your leadership mindset. Breanne and Jill reveal how applying team leadership, client leadership, and self-leadership consistently at every step of the Academy framework will deliver the results and outcomes necessary to scale your business. In this episode, you will understand how leadership interweaves at every point of this season's Visionary CEO Podcast.

 

Key Takeaways

[3:23] We need to apply what we have learned over the last nine episodes so that we don't get in our own way.

[4:53] Math problems vs. drama problems.  

[9:40] The answer to drama problems isn't mysterious, it’s leadership.

[10:58] Team leadership.

[13:55] Client leadership.

[18:02] Self-leadership. 

[24:07] It all comes down to this: The work you have done scaling your core offer, scaling your delivery model, aligning your team, and the Visionary Pyramid – it’s all about leadership and getting out of your own way!

[28:15] You’re invited to the Visionary CEO Academy.

[29:22] We’ll see you in Season 2. Get ready to take your business to the next level!


Read the full transcript of this episode.

 

Sponsors

Visionary CEO Academy
 

Mentioned in This Episode

visionaryceoacademy.com/podcast


https://www.facebook.com/visionaryceoacademy

https://www.instagram.com/VisionaryCEOAcademy

 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

02 Mar 2022Culture For Scalability00:30:26

About This Episode

Welcome to Season 4! Breanne and Jill speak deeply and intentionally about building a culture that aligns with who you are and how you want your business to show up. Authenticity is the key to building a thriving culture without being performative. Building on the foundations from the first three seasons, discover how to keep your scalable business sustainable for years to come with a solid culture on this episode of the Visionary CEO Podcast.

Read More

Full episode transcript

Key Takeaways

  • [1:40] Breanne and Jill set the stage for the foundations of building a scalable business in seasons one, two, and three. Season four will focus on sustainability that will carry your scalable business well into the future.
  • [4:38] Culture is the glue that holds your business together.
  • [6:02] Even if you don't actively create culture, one will be created by default.
  • [9:42] Aligning your business around a set of values and the power of embodiment.
  • [16:54] Performative culture versus an authentic culture.
  • [21:12] Transparency in business, guiding principles, and day-to-day prioritization.
  • [28:20] Breanne and Jill will explore how to use marketing, client attraction, team development, and team attraction to further strengthen the culture that you want to be building in the next two episodes. Reach out on Instagram or Facebook, use #VisionaryCEOPodcast!


Mentioned in This Episode


Production for Visionary CEO Academy Podcast is provided by Podcast Taxi


24 Feb 2021The Visionary Pyramid00:30:24

About This Episode

Despite having a vision, it is almost impossible to grow and scale your business just by being the one holding it all together. You need to elevate yourself to the top of the Visionary Pyramid and learn how to empower your team by giving them their own decision-making power and authority. The pyramid will thrive, and you will no longer have to tangle with the weeds of day-to-day business, giving you control of your seven-figure business. Find out how the Visionary Pyramid works with Breanne and Jill on the Visionary CEO Podcast.

Key Takeaways

[1:57] The notion of “team” and how that relates to you.

[2:43] The concept of “ownership”—who makes the decisions on your team.

[4:36] Introducing the Visionary Pyramid.

[5:47] Understanding the Visionary Pyramid: answering the Five W’s and the H.

[7:03] The How Decisions: helpers and implementers.

[11:05] The What Decisions: managers and people leaders. 

[16:22] The When Decisions: the integrator. 

[23:41] The Where and Why Decisions: the visionary at the top of the pyramid.

[25:41] The Who Decisions: if you’re making all of the decisions, you might be the bottleneck to scaling.

[28:37] Putting all of the pieces together – your core offer, core process, High Value Hybrid, product ops team, cohorting, the Visionary Pyramid, plus (cliff hanger!) a secret ingredient you’ll learn about on the next episode.


Read the full transcript of this episode.

Sponsors
Visionary CEO Academy 

Mentioned in This Episode
visionaryceoacademy.com/podcast

https://www.facebook.com/visionaryceoacademy

https://www.instagram.com/VisionaryCEOAcademy

 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

23 Mar 2022The Visionary Pyramid and Culture 00:30:59

About This Episode

Even if you have the right people for your online business on your team, you need to provide them an environment to thrive. The way to do that is through the Visionary Pyramid framework—a model for knowing how to make decisions, knowing what resources will be needed to make those decisions, and knowing how to empower your team to support you as the business owner in those decisions. Do you have the team support in place to be able to have your team make those decisions? If not, tune in to this episode of the Visionary CEO Podcast to find out how you can start using the Visionary Pyramid in your own business.
 

Read More

·       Full episode transcript
 

Key Takeaways

·       [1:23] It doesn't matter if you have the right people on your team if you don't create the right environment for them to be able to thrive. Reintroducing the concept of the Visionary Pyramid—the core way that you can empower your team while allowing you, as the business owner, to make sure you're focused on the right things.

·       [3:32] A recap of the concept of the Visionary Pyramid. The pyramid tells us the different types of decisions that need to be made. But more importantly, it also tells us what kind of resources we're going to need and what kind of people we're going to need to be making those decisions for the business.

·       [7:47] Having a solid base and making sure that communication is flowing through those different levels.  

·       [15:31] The Visionary Pyramid provides flexibility to give your team members ownership. 

·       [20:59] With the Visionary Pyramid, you're protecting the long-term interests of the business.

·       [21:46] Being able to adapt and pivot with your staffing.

·       [29:23] Next time, Breanne and Jill will explore how your values and living those through your business can impact your priority setting. Let us know how you’re using the Visionary Pyramid to build your team with your culture and values on Instagram or Facebook, use #VisionaryCEOPodcast!
 

Mentioned in This Episode

·       https://www.rachelluna.biz

·       https://creativegeniuslaw.com

·       https://johnsandtaylor.com

·       https://podcast.taxi


Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

19 May 2021How To Empower Your Team 00:30:11

About This Episode

The secret to super-profitable teams is to build a culture that empowers and creates efficiency. We learned from Jeni Bee last week that she accomplished this by effective management. Her managerial role was that of a facilitator and learner, not a dictator; Jeni inspired and empowered her high-performing team. In this episode of the Visionary CEO Podcast, Breanne and Jill discuss how you can use Jeni's management techniques to give your team ownership in your online business.

Key Takeaways

[2:21] What it means to manage in a way that doesn't turn you into a dictatorial jerk – allowing your team members to operate in their zones of genius in a way that is multiplicative.

[5:12] Debriefing Jeni Bee’s conversation from last episode: Why transfer of ownership fails; was a space for ownership created?         

[7:59] How Jeni was able to create space for her team’s ownership.

[9:52] Jeni’s job as a manager was amplified by putting herself in a learning mindset with her team members.

[13:01] Getting the team to work together so all of the work doesn’t have to filter through the manager.

[18:16] Be human with your team and set a regular communications rhythm to get to know and care about your team members.

[22:53] Getting the team to know each other. 

[27:57] Next time, we’ll be looking at what you want your job description to look like and what do you want to promote yourself to?  


Read the full transcript of this episode.
 

Sponsors

Visionary CEO Academy
 

Mentioned in This Episode

visionaryceoacademy.com/podcast

https://www.facebook.com/visionaryceoacademy

https://www.instagram.com/VisionaryCEOAcademy

 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

27 Oct 2021Do Bigger Teams Mean Bigger Problems?00:29:25

About This Episode

Think you need a massive team to scale your online business? Think again! Breanne and Jill bust that myth as they discuss how smaller, agile teams are more focused and provide smoother customer experiences. Not only do they cut profit margins, but they also eliminate headaches for you as the business owner. Find out how you can scale your business to seven figures and beyond with a smaller team on this episode of the Visionary CEO Podcast. 

Read More

·       Full episode transcript

 

Key Takeaways

·       [1:47] Today’s myth Breanne and Jill discuss is that to scale your business and handle all the work that comes with it, you're going to need to have a massive team.

·       [2:54] The challenges growing a large team presents.

·       [6:33] Anna Wolf, founder of Super Script Marketing, joins the conversation and shares her experience hiring multiple contractors.

·       [9:22] Contractors vs. employees.

·       [12:22] The spiral of doing more, spending more, having more, hiring more. 

·       [13:42] Hiring people to do jobs, not work and the difference between delegation and transfer of ownership.

·       [15:02] Benefits of smaller, agile teams. 

·       [21:51] How the math works out on team members.

·       [27:23] Be sure to review Season 1 Episodes 6 & 7 for more info. Let Breanne and Jill know what you think on Instagram or Facebook, use #VisionaryCEOPodcast!
 

Mentioned in This Episode

·       https://www.superscriptmarketing.com
 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

24 Nov 2021Never Hide From Your Inbox Again00:26:07

About This Episode

As a business owner, you're bombarded every day with noise from emails, Slack, DMs, Facebook Messenger, and everywhere else. So how do you deal with the distractions and stay focused on what moves the needle forward? Breanne and Jill will help you learn how to manage and tackle your inbox and incoming messages, so the information is actionable and not just noise. In this episode of the Visionary CEO Podcast, learn how to empower your business and your team to be the point of contact for your customers, rather than you. 

Read More

·       Full episode transcript
 

Key Takeaways

·       [2:31] Dealing with all the incoming noise in your business from emails, DMs, Slack, WhatsApp, Facebook Messenger, etc.

·       [3:30] Rebecca Smith, founder of Complete Performance Coaching, shares how she was being bombarded with incoming noise in her business.

·       [4:35] Cutting through the noise and eliminating distractions. 

·       [5:24] Put the incoming information into the right context so that it’s not noise. 

·       [6:20] Should you hire an admin for your inbox? Why that only addresses the symptom and not the root cause.

·       [12:23] Why the business should be getting the emails, not you personally.

·       [17:07] Keila Hill-Trawick of Little Fish Accounting shares how she transitioned her clients from contacting her directly to contacting her business.

·       [16:19] Breaking out of personal emails and into shared support accounts or help desk tools.

·       [23:15] Empowering your team to take ownership of the emails.

·       [24:12] Let Breanne and Jill know how you triage your inbox on Instagram or Facebook, use #VisionaryCEOPodcast! 
 

Mentioned in This Episode

·       http://completeperformancecoaching.com

·       https://www.littlefishaccounting.com

 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

09 Jun 2021How To Promote Yourself To CEO 00:30:38

About This Episode

Promoting yourself is all about getting out of the day-to-day grind and allowing you to focus on higher-level leadership responsibilities. Join Breanne and Jill for a debrief on Autumn Witt Boyd’s conversation from the last episode so you can apply the learnings inside your online business. This episode of the Visionary CEO Podcast explores how promoting yourself can result in a sustainable high-touch business model and a high-performance team culture.


Key Takeaways

[1:48] Debriefing our conversation with Autumn Witt Boyd from the last episode, so you can take some of the specifics that she talked about how she was able to promote herself and help you apply them inside your own business.

[5:15] How to avoid a ‘cobbled-together’ team: have the right seats on the right vehicle for the vehicle to perform its best role. 

[8:31] Give your team space to come up with ideas.

[11:10] The billion-dollar team exercise and expanding the team with new hires. 

[13:57] What a strong culture can do for the business and what happens when the values are reflected throughout the culture.

[22:01] How your business can now be high-touch.

[24:14] The whole point of promoting yourself is to get yourself out of the day-to-day so that you can focus on the higher-level leadership pieces of the business.

Read the full transcript of this episode.

Sponsors

Visionary CEO Academy


Mentioned in This Episode

visionaryceoacademy.com/podcast


https://www.facebook.com/visionaryceoacademy

https://www.instagram.com/VisionaryCEOAcademy


Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

10 Nov 2021Onboarding New Hires00:29:07

About This Episode

Have you ever found yourself thinking that training your team requires more effort than just doing it yourself? What's really going on underneath that myth is a mistaken belief that your team should do things the same way that you've always done them. Learn how to transition control over to your team so you can realize bigger profits and better client outcomes on this episode of the Visionary CEO Podcast.


Read More

·       Full episode transcript
 

Key Takeaways

·       [2:00] Today’s myth up for discussion is that training your team requires more effort than just doing the task yourself.

·       [3:33] It comes down to the ideas of “control” over how tasks need to be performed the same way you do them with your experience and expertise, and short-term pain for long-term gain.

·       [5:15] Underlying belief that who you’re training must be a clone of yourself responsible for delivering client results the exact same way as you.

·       [6:32] The value in building teams is that they provide diverse voices and different points of view.

·       [8:34] Past client Joe Taylor, Jr shares his experiences for how managing and leadership was modeled for him in his formative years as a young entrepreneur. 

·       [13:42] Hiring unicorns and someone that’s better than you. 

·       [16:27] Truly onboarding a new hire.

·       [24:36] Trusting your team. 

·       [27:30] Let Breanne and Jill know what you think on Instagram or Facebook, use #VisionaryCEOPodcast!


Mentioned in This Episode

·       https://johnsandtaylor.com

 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

01 Dec 2021Scaling With Less Access00:29:53

About This Episode

What would happen if you took the one-on-one VIP coaching option off your website and you didn't have to worry about it? Are you afraid your clients wouldn’t get results and you would lose money? Breanne and Jill bust that myth. Because yes, you can still generate profit and client results with less personal access in your online coaching or consulting business-- saving you time and adding balance to your life. Find out how it’s done on this episode of the Visionary CEO Podcast.


Read More

·       Full episode transcript

 

Key Takeaways

·       [2:54] Today’s myth is that there's an incompatibility between scaling with less access and still getting results.

·       [5:39] Clare Barry, who has a coaching practice, Urban Curiosity, shares her experience going from a one-to-one coaching to a one-to-many coaching model.

·       [7:02] Stretching your funnel out: when complexity is working at counter purposes to your scalability. 

·       [9:41] Exploring the value-based model that is tied to the overall transformation that the people experience going through the program.

·       [15:45] Transitioning to a one-to-many coaching model saved Clare Barry from burnout and allowed her to still have a meaningful impact on her clients.

·       [18:02] Blending the one-to-one and one-to-many models. 

·       [24:30] You can’t scale YOU, and you can’t clone YOU. Empower your team.

·       [28:15] Stay tuned for episode 10! Let Breanne and Jill know how you’re doing in your business on Instagram or Facebook, use #VisionaryCEOPodcast!


Mentioned in This Episode

·       urbancuriosity.co.uk 
 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

02 Jun 2021A Conversation with Autumn Witt Boyd 00:30:51

About This Episode

Last year, Autumn Witt Boyd's law firm experienced rapid growth. She needed to figure out how not to be involved in everything as the firm's founder and lead attorney because she was doing 19 people's job descriptions. Autumn shares how she is successfully managing the rapid growth while scaling a high-performing team and developing a thriving team culture – all while removing herself from the day-to-day weeds of the business – on this episode of the Visionary CEO Podcast.


Key Takeaways

[0:47] Meet Breanne and Jill’s third case study of the season, Autumn Witt Boyd. She is an attorney whose law firm works exclusively with online businesses and has been working on narrowing down her focus and developing a core offer.

[1:28] What Autumn’s job was like before she started working with Breanne and Jill. She describes herself as having 19 jobs as the founder and lead attorney at her firm, managing everyone and not giving her team proper ownership. Autumn was experiencing rapid business growth and needed to figure out how to not be in the middle of everything.

[5:02] Where Autumn was seeing things slip through the cracks because there were no checks and balances.

[6:23] Niching down Autumn’s market segment and front-end core offer. 

[10:09] Focusing the core offer brought an influx of business. Autumn needed to expand the team and nurture a thriving culture.

[11:50] How Autumn was able to step back from being the air traffic controller in her business – stepping back and letting other team members fill the roles she did not need to be filling.

[14:47] Autumn’s new simplified review process has reduced her client workload by 80%! Go team! Autumn now has time for more high-level strategic planning and execution.

[19:25] Building culture and how Autumn empowers her team members.

[24:08] Being able to see Autumn’s values reflected in her business and her team member’s lives.

[29:17] Join us next episode as we debrief this very interesting conversation with Autumn!


Read the full transcript of this episode.

 

Sponsors

Visionary CEO Academy


Mentioned in This Episode

https://awbfirm.com

visionaryceoacademy.com/podcast

https://www.facebook.com/visionaryceoacademy

https://www.instagram.com/VisionaryCEOAcademy

 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

06 Oct 2021Is Your Personal Brand Preventing You From Scaling?00:30:47

About This Episode

Do you believe your personal brand is holding you back from scaling your online consulting or coaching business? Breanne and Jill are here to bust that myth! They discuss some of the common underlying fears that may be holding you back and what really drives customers to buy from you (guess what, it’s not your personal brand!). Find out how you can scale your personal brand while delivering results people will invest on this episode of the Visionary CEO Podcast.

Read More

Key Takeaways

  • [2:01] The first myth that Breanne and Jill want to bust this season is that having a personal brand means you need to be involved at every level or people won’t want to work with you, therefore you won’t be able to scale your business.
  • [6:19] M Shannon Hernandez joins the conversation to share her experience busting this myth. She is the founder of The Confident Expert Program and the creator of the Content Personality Wheel.
  • [8:10] Tackling the fears and other stories that are going on underneath that are holding you back.
  • [15:57] Why do people buy from you in the first place? Not for your personal brand, they invest in you for results.
  • [19:15] If you can get your process down to steps and a framework, you'll be able to scale your personal brand.
  • [24:57] Spend less time talking about you and more time talking about the result and why it matters and how it's going to impact their life.
  • [29:33] Join Breanne and Jill next week as they bust another myth!


Mentioned in This Episode

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

05 May 2021The Thing About Team00:30:36

About This Episode

When you empower your teams with ownership, the real magic happens. It is true ownership when your team members understand what is best for the business and want to learn how to make better decisions on their own, freeing you from bottlenecking the process. When Breanne and Jill show you what authentic team empowerment looks like for your business, you may learn that you were doing it wrong. In this week's episode of the Visionary CEO Podcast, find out how to empower your team to avoid feeling burnt out.

 

Key Takeaways

[3:01] The thing about teams - giving ownership to team members. I thought that’s what I was doing but I’m still working too hard and making too many decisions. What am I doing wrong?

[3:47] How teams get bottlenecked: the dogwalker scenario or the hub and spoke scenario.       

[7:32] What team ownership looks like, illustrated with an example.

[14:16] When expectations are not met, resist jumping in and fixing it. Give your team members ownership by performing a gap analysis to see where a mismatch in expectations or lack of clarity exist.

[19:37] Giving your team ownership is a skill: learning to lead our team members, learning to communicate with them, and learning to set expectations.

[20:23] What true ownership means.

[27:07] Ownership perception: you are responsible for making sure your team is empowered, not responsible for how they execute. 

[27:59] Join us next time for a conversation with a client’s manager, who was both empowered and able to empower other team members with powerful results. 


Read the full transcript of this episode.

 

Sponsors

Visionary CEO Academy


Mentioned in This Episode

visionaryceoacademy.com/podcast


https://www.facebook.com/visionaryceoacademy

https://www.instagram.com/VisionaryCEOAcademy


Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

03 Mar 2021Building A Culture That Works00:30:35

About This Episode

Our focus has been on the Visionary Pyramid and how your teams can realign with your delivery methodology so you can take a step back from the How decisions. In this episode, we discuss how your Culture acts as the guiding force that holds your Visionary Pyramid together. It is crucial that you set up a business culture with systems, behaviors, and practices that align with your values to empower your team and grow your business. Listen to the Visionary CEO Podcast to discover the five essential elements for cultural systems you need to be implementing if you want to scale your business to seven figures and beyond.
 

Key Takeaways

[1:08] Picture your Visionary Pyramid like Jenga but replace your Jenga blocks with LEGO bricks.

[3:10] Culture is the mortar holding your Visionary Pyramid together.

[4:29] Bring behaviors into alignment with the values of the business.

[7:27] The five essential elements of cultural systems: Strategic communications, Hiring, Assessment, Reward, and Progression (SHARP).

[8:01] Strategic communication rhythm.

[13:29] A culture focused approach to hiring. 

[17:23] The cultural assessment perspective. 

[20:33] Expressing culture through reward. 

[23:40] Progression from a culture first perspective.

[26:58] Culture is going to drive the business towards growth rather than you having to be the one doing the driving all the time.

[28:21] Next time we dive deep into mindset—all the leadership elements of you need to become the visionary CEO of your business.


Read the full transcript of this episode.

 

Sponsors

Visionary CEO Academy

 

Mentioned in This Episode

visionaryceoacademy.com/podcast


https://www.facebook.com/visionaryceoacademy

https://www.instagram.com/VisionaryCEOAcademy

 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

16 Jun 2021The Visionary Pyramid In Action00:31:36

About This Episode

Throughout Season 2, you have seen the Visionary Pyramid in action—offering more time, productive teams, and promotion within your business. The case studies show clients with the ability to take a step back and have a clearer understanding of what they do, how they do it, what value they provide, what team they need to accomplish it, and what culture they need underneath to support it. Breanne and Jill dive a little deeper into some of the interwoven themes that emerged from the case studies presented this season. In the Visionary CEO Podcast season finale, discover how putting the foundational structures of habit in place builds the foundation of the Visionary Pyramid.
 

Key Takeaways

[2:46] Reflecting on the case studies we shared this season, we realized the conversations had interwoven themes we wanted to highlight.

[3:37] The idea of empowering your team and creating the space for your team to be empowered.

[6:12] Intentionality and how you choose to spend your time.

[8:58] How structure creates the changes for time, teams, and promotions.  

[9:54] What results are we trying to achieve? 

[12:42] The Value Map—looking at every little bit of what it is that you do and that your clients do and how that exchange of value works in practice.

[15:21] The High Value Hybrid—how you can do things differently.

[17:47] The Product Ops Team and Ownership—how does getting other people on your team to take ownership free you up?

[20:16] Promoting yourself up the Visionary Pyramid.

[21:36] Having a SHARP culture in place.

[29:43] Stay tuned for season three! We’ll be exploring common mistakes that people make as they try to scale their business, how to avoid them, and how to fix them so you can scale successfully and reach your goals in your online business.

Read the full transcript of this episode.
 

Sponsors

Visionary CEO Academy


Mentioned in This Episode

visionaryceoacademy.com/podcast

https://www.facebook.com/visionaryceoacademy

https://www.instagram.com/VisionaryCEOAcademy

 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

07 Apr 2021We're Back! Kicking Off Season 200:05:35

About This Episode

Using examples from real-life case studies featuring our amazing clients, we take the lessons you learned from season one into season two of the Visionary CEO Podcast. We will be focusing on three common problems that we find people encounter as they go through the promotion process to becoming a Visionary CEO: organizing teams, time management, and promoting yourself up the Visionary Pyramid. Let's dive into the details of what to look for when applying the knowledge we gained in season one to your business.

Key Takeaways

[0:16] We’re back! Did you miss us?

[4:53] Season Two sneak peek: tangible examples and how it applies to your business.  

[4:31] Topics this Season: time, teams, and promoting yourself.

[5:13] First episode drops next week!


Read the full transcript of this episode.

 

Sponsors

Visionary CEO Academy


Mentioned in This Episode

visionaryceoacademy.com/podcast

https://www.facebook.com/visionaryceoacademy

https://www.instagram.com/VisionaryCEOAcademy

 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

28 Apr 2021How You Can Get More Time00:32:16

About This Episode

Breanne and Jill dig into Keila's case study from the previous episode to glean some lessons that can be applied to a larger set of businesses. Keila shared with us three key elements for gaining control of how time flows in her business: creating partnerships with her clients, empowering her employees to collaborate, and stepping into a leadership role. Listen to the Visionary CEO Podcast to find out how you can apply the same principles to your business so that you have more time flexibility and keep yourself out of the day-to-day weeds.

Key Takeaways

[00:00] Thoughts on the recent Derek Chauvin trial verdict and Breanne reads attorney Desiree Attaway’s statement, followed by a moment of silence for all Black lived ended too early.

[4:13] Today we dig into Keila’s case study from the last episode to pull out some of the lessons to help apply them to a broader set of businesses.      

[6:57] Creating partnerships with your clients.

[8:39] Putting some of the work back on the client - the difference between the guiding hand and the leading hand.

[12:01] Why you need the opportunity to fail.

[13:09] Minimize obstacles so long as it doesn't negatively impact the outcome – your clients need to be challenged to learn.

[15:31] Getting your team members to ask the question, “How can I do better?” so that the business gets better.

[16:39] Leadership’s role is to remove obstacles that are preventing your team from doing their best work.

[25:01] Stepping into leadership and putting boundaries in place for how you manage and budget your time and knowing when to say no.

[30:14] Next time, we’ll be covering the thing about teams and delegation.


Read the full transcript of this episode.

 

Sponsors

Visionary CEO Academy


Mentioned in This Episode

https://www.littlefishaccounting.com

visionaryceoacademy.com/podcast

https://www.facebook.com/visionaryceoacademy

https://www.instagram.com/VisionaryCEOAcademy

 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

21 Apr 2021A Conversation with Keila Hill-Trawick00:30:38

About This Episode

Keila Hill-Trawick joins us this week for a conversation about time and how she was able to get more of it in her business. In this case study, Keila demonstrates how focusing her core offer and aligning her team brought more time into her accounting firm. By building the foundations learned in Visionary CEO Academy, she now has the flexibility to take time off during weekends and the year. Her team has also found empowerment during the process, further adding to Keila’s bank of time. Learn how Keila was able to do it on this episode of the Visionary CEO Podcast.

Key Takeaways

[1:00] Meet today’s guest Keila Hill-Trawick, owner of Little Fish Accounting, a CPA firm serving online businesses across the country with accounting and financial guidance.

[3:54] Keila’s struggle with time: working too many hours each day, burned out, and exhausted. Sound familiar?    

[6:00] Making the changes by building in time-off and times of business closure, and the positive effects on the team. 

[8:57] Keila was able to make these changes by focusing her core offer down and narrowing it down to what created a sense of partnership with her clients.

[11:51] How Keila is leading her clients and giving them responsibility in the relationship.

[15:59] Empowering the team - Keila brought her team into alignment and accelerated productivity and gained time for everyone.

[19:50] The entrepreneurial journey isn’t about SOP’s and processes, it’s about the mindset and foundations that you build moving up the visionary pyramid.

[25:20] Actionable advice from Keila: if you want to make changes to your time management, be intentional with how you treat your relationship with time.

[28:50] Next episode we’ll debrief this conversation and give you tips on how you can apply some of what Keila talked about to other kinds of businesses.


Read the full transcript of this episode.

 

Sponsors

Visionary CEO Academy

 

Mentioned in This Episode

https://www.littlefishaccounting.com

https://www.instagram.com/littlefishaccounting/

https://www.facebook.com/littlefishacctg

visionaryceoacademy.com/podcast


https://www.facebook.com/visionaryceoacademy

https://www.instagram.com/VisionaryCEOAcademy

 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

20 Apr 2022Pricing and Values00:29:47

About This Episode

Are you making your pricing decisions with your values at the core? You may have thought pricing comes down to just the numbers, but even your price should have value expression built into it at the base level. Find out how your company culture and values impact your pricing decisions on this episode of the Visionary CEO Podcast. 

Read More

·       Full episode transcript 

Key Takeaways

·       [1:14] Breanne and Jill will be exploring how your culture and values impact your pricing decisions.

·       [1:58] Commodity based pricing versus value-based versus value for value pricing.

·       [6:49] What does the pricing that you're putting in place have to say about who you're serving, how you want to serve them, and what makes someone the right fit?

·       [10:38] Ensuring that the price you're charging, the time that you're investing, and the amount of support, team, and resources that go into delivering the experience is coming back to the business in an equitable exchange.

·       [13:48] Why every entrepreneur's desire to please people often ends up leading them into getting overworked and underpaid.

·       [20:46] How you can provide the maximum amount of value to the client, while still being at the maximum value to the business and allowing yourself then to price at that maximum value point.

·       [27:00] Breanne recommends listeners go back to Season One, Episodes 4 & 5. 

·       [28:10] Next time, Breanne and Jill will discuss how your company culture can help you leave a lasting impact on your customers and on your community. Let us know how your pricing reflects your values over at Instagram or Facebook, use #VisionaryCEOPodcast! 

Mentioned in This Episode

·       https://moneynutsandbolts.com

·       https://www.founderspath.io

·       https://writeoncreative.com


Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

13 Apr 2022Attract Clients with Values00:31:21

About This Episode

Are you able to attract the 'right' customers to your online business? Values and culture play a significant role in connecting with potential new customers. The type of clients you attract depends on how your business presents itself. In this episode of the Visionary CEO Podcast, discover how to amplify your authentic self and align your business with your values to attract clients you want.


Read More

·       Full episode transcript
 

Key Takeaways

·       [3:32] Breanne and Jill will be exploring how your values can attract new clients.

·       [6:02] Using storytelling to amplify your authentic self: how does that show your values in action?

·       [10:14] Being attractive means showing up as who you authentically are—you’re creating space for the clients who want that.

·       [17:30] Marketing yourself with authenticity must be based on your values.

·       [19:11] Get real with yourself about who you are, what the work that you're doing is, and put boundaries (values) in place.

·       [27:56] Get clear on your messaging and once it is in alignment with your values and culture, you will resonate with the potential clients and customers that are also in alignment with your values. 

·       [28:53] Next time, Breanne and Jill will explore how your prices and values impact each other. If you would like a template of the Value Map for you to audit your own marketing messages for value alignment, drop us a line over at Instagram or Facebook, use #VisionaryCEOPodcast!

Mentioned in This Episode

·       http://www.dustiarab.com

·       https://www.rachelluna.biz

·       https://www.tylerjmccall.com

 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

20 Jan 2021The Visionary CEO Framework 00:31:49

About This Episode:

Scaling doesn't have to mean sacrificing profit, building a massive team, and hustling harder. It also doesn't have to mean you need to sacrifice results or lose the high-touch along the way. In fact, achieving true scalability requires you to put into place just a few key structures. Join in and listen to Breanne and Jill explain the three foundational pillars your online business needs to get scalable results, today on the Visionary CEO Podcast.

 Key Takeaways

[1:20] Why do we get stuck in the day to day of running our businesses?  

[6:06] Introducing the Three Pillars to an Online Business. 

[9:43] What does a scalable results structure look like? 

[15:45] Let’s talk about team structure.  

[20:57] Profit structures and why revenue is a vanity metric.

[28:11] Where to focus for fastest results?  


Sponsors

Visionary CEO Academy


Mentioned in This Episode

visionaryceoacademy.com/podcast

https://www.facebook.com/visionaryceoacademy


Read the full transcript of this episode.


Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

13 Jan 2021Rewind00:29:46

Rewind (featuring Breanne Dyck and Jill Joevenazzo of Visionary CEO Academy Podcast)

About This Episode:

From the importance of structure, to the danger of unclear expectations, to the time when Jill made Breanne sign a contract about what it means to "make a plan" ...  we wanted to share some of the hard lessons we’ve learned about growing and scaling our business, so you can save yourself from some of those headaches.

Key Takeaways

[0:34] Hop in our time machine and find out what our corporate jobs in higher education was like before we decided to go out on our own. 

[5:04] The turning point: We wanted autonomy and empowerment from our work.

[8:49] Taking the leap – conversations that needed to happen, the type of support you need around you.

[12:37] How do you clearly communicate expectations? 

[19:53] Transitioning away from you being the business to having the business be its own entity.

[25:39] How an intrapreneur transforms into an entrepreneur. 


Sponsors

Visionary CEO Academy


Mentioned in This Episode

visionaryceoacademy.com/podcast

https://www.facebook.com/visionaryceoacademy

Read the full transcript of this episode.


Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

17 Feb 2021Structuring A Scalable Delivery Team00:30:24

About This Episode

How do you remove yourself from being the person that does all the delivery, but still see your business continue to grow and scale? Build a scalable delivery team that supports your High-Value Hybrid business! Breanne and Jill use an exercise for structuring a billion-dollar product ops team, building on the three dials and infinitely scalable delivery model from the last episode. Plus, they dive deep into how you can use cohorting with your teams for efficient delivery at a large scale, available now on the Visionary CEO Podcast.
 

Key Takeaways

[2:24] Defining what a product ops team is, who we want on it, and why we start here.

[3:39] The Billion-Dollar Team exercise; time to dream!

[9:16] Delivery is a big piece of the puzzle.

[13:27] Putting together a broad team structure by combining responsibilities, and the problem with unicorns.

[16:15] Scaling your delivery team.

[18:25] Cohorting – Breanne’s favorite tool. 

[26:09] How does cohorting affect launches?

[29:07] Next time: Stop being an individual contributor and become the person at the top of what we call the visionary pyramid.


Read the full transcript of this episode.

 

Sponsors
Visionary CEO Academy


Mentioned in This Episode
visionaryceoacademy.com/podcast

https://www.facebook.com/visionaryceoacademy


Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

12 May 2021A Conversation with Jeni Bee00:30:38

About This Episode

We talked with Jeni Bee about how she rejected the typical top-down management styles and opted for team ownership and empowerment in its place. She managed a group of contractors into a seamless team by aligning on communication, building culture, and removing the owner from the sole decision-making process. This led to a highly motivated and productive team, a fun and inspiring work environment, and a management position open for strategic roles rather than micromanagement. Learn how Jeni made the transition on this episode of the Visionary CEO Podcast.


Key Takeaways

[2:24] Jeni Bee joins us for a conversation about management and giving teams ownership – how she transitioned from a self-employed copywriter consultant to an employed management position.

[6:49] Why Jeni went from a contractor with her current employer to a full-time employed manager, why the switch made sense for her, and why it may make sense for you to ask your best contractors if they would consider making the same switch inside your business.        

[9:59] Assembling the team and establishing communication systems, a sense a culture, and alleviating the owner from being the centralized hub for decision-making.

[16:48] Jeni explores how she was able to take ownership and then be able to give ownership to her team as well, and how that was different from how she had been managed in the past.

[20:16] If Jeni is trying to be an anti-patriarchal, decolonization of work-type manager, where does she spend her time as a manager? Breanne wants to know! She’s freed-up to be more strategic.

[22:59] Letting your team members work in their zone of genius.

[24:47] Jeni’s message to CEOs and founders as a manager of a high-performing team. 

[28:25] Next time, we’ll be looking at how you can apply some of what Jeni has learned and is doing to both take ownership and give ownership to your team members in your own business.  

 
Read the full transcript of this episode.

Sponsors

Visionary CEO Academy


Mentioned in This Episode

https://www.pre-kpages.com

https://www.instagram.com/thejenibee/

visionaryceoacademy.com/podcast

https://www.facebook.com/visionaryceoacademy

https://www.instagram.com/VisionaryCEOAcademy

 

30 Mar 2022Avoid Burnout In Your Online Business 00:30:14

About This Episode

What does it mean to build your online business while still prioritizing self-care, family, and health? The fast-track to burnout is giving over all your priorities to your business. Jill and Breanne discuss how you can avoid burnout by living your values and culture, giving you the flexibility and adaptability to maintain work-life balance. This episode of the Visionary CEO Podcast discusses how you can build and structure your business so that you can take that time off, not only for yourself, but also to benefit your team.


Read More

·       Full episode transcript
 

Key Takeaways

·       [2:02] What does honoring your values look like to where you are balancing prioritizations for self-care and building your business while still creating opportunities for you and your team? 

·       [5:31] The pandemic brought into focus priorities like how to navigate the tension between needing to take care of yourself, needing to model good behaviors for your team, and still having a business to run.

·       [6:30] Avoiding burnout—prioritizing personal, lifestyle, and health decisions.

·       [11:24] Being honest about capacity and what you need to be able to support it.

·       [17:22] Culture provides adaptability for prioritization.

·       [18:42] Cultural focus on work-life balance.

·       [29:23] Join us next time when Breanne and Jill look at how your values show up and translate to the value that your clients get when they're working with you. Let us know how you’re managing your work-life balance and prioritization on Instagram or Facebook, use #VisionaryCEOPodcast!


Mentioned in This Episode

·       https://www.tylerjmccall.com

·       https://www.ericacourdae.com

·       https://awbfirm.com


Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

06 Apr 2022Value and Value Proposition00:29:00

About This Episode

How do you grow your online business and make money while keeping your company values at the center of everything you do? Create value propositions that reflect your values. When your business aligns with your values, you can serve more people and attract the right clients. Learn how to get your values and value proposition aligned on this episode of the Visionary CEO Podcast.

Read More

·       Full episode transcript
 

Key Takeaways

·       [2:17] Breanne and Jill will be discussing how your values involve and inform your value proposition. 

·       [3:22] How do we make money and grow the business and have our values be essentially central to that, rather than tacked on?

·       [5:05] Expressing your values through the value that you give: how you position your value proposition.

·       [11:39] Giving your customers the opportunity to buy based on those values.

·       [13:43] Showing up in the way that aligns with the values that the company has, and the way that we want to be showing up in the world, will bring the right people to us. 

·       [20:02] Serve more people, be aligned with your values, and do things in a way that creates the results you want. 

·       [26:53] Next time, Breanne and Jill will explore how your values can attract new clients while helping expand the professional relationships that you've already built. Check in with us over at Instagram or Facebook, use #VisionaryCEOPodcast!


Mentioned in This Episode

·       https://writeoncreative.com

·       https://www.thedatamavens.com

·       https://www.founderspath.io


Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

16 Mar 2022Culture And Teams00:30:44

About This Episode

Do you know how to build a great team for your online business? Since it is impossible to separate your team structure from your profit structure, your team should have your back. A company's culture and values indicate how the team and profit structures are connected. In this episode of the Visionary CEO Podcast, Breanne and Jill explore what it takes to align your team with your business' values.
 

Read More

·       Full episode transcript
 

Key Takeaways

·       [1:33] How your culture and values will shape the team that you're building as an invitation for your team to show up as they are.

·       [2:05] Where “people” and “numbers” in business intersect at team structure and profit structure. 

·       [3:57] You can't separate team and profit.  

·       [5:27] Where team and profit intersect is in the culture that you're building.

·       [6:31] Behavior modeling stated values and prioritizing values.

·       [14:12] When you value your employee’s efforts appropriately.

·       [16:52] With an intrinsic motivator of a value alignment, your team will be geared to collaborate in their zone of genius because they believe in the work they are doing, not just because they are getting paid.

·       [19:58] Creating a culture of community and collaboration.

·       [28:52] Next time, Breanne and Jill will discuss the Visionary Pyramid and how you can be in alignment with values for equity and still have a team structure that has different people making different decisions. Let us know how you’re building your team with your culture and values on Instagram or Facebook, use #VisionaryCEOPodcast!
 

Mentioned in This Episode

·       https://www.ericacourdae.com

·       https://www.thedatamavens.com

·       https://www.tylerjmccall.com
 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

06 Jan 2021Stop Bottlenecking and Start Scaling 00:57:02

About This Episode:


What would happen to your business if you suddenly had 10, 20, or 50 new clients wanting to work with you? Could you take an unexpected leave for a few days and your business will carry on perfectly? Does your team get things done without you having to manage every little thing?


If you answered ‘no’ to any of these, you’re not alone. In fact, you’re like most of the online business owners and entrepreneurs we talk to every day. We're looking at the top three challenges that prevent business owners from scaling -- and revealing what the solutions are to each -- today on the Visionary CEO Podcast.


Key Takeaways


[1:25] Introducing three of the top challenges online business owners face as they go to scale.


[2:20] What it means when your offer isn't scalable.


[7:46] Stop recreating the wheel and scale what you already have.


[17:01] How to overcome the challenge of when you are both the product and the bottleneck in your business.


[26:58] Allow your business to ‘grow up’ and remove yourself from the product, let your team deliver.


[33:38] How to manage your team and avoid getting stuck in the day-to-day mess of constantly putting out fires.


[41:37] Learning how to delegate, and effectively communicate delegation.


[46:07] How to transfer responsibility of ownership to a team member.


[51:13] Litmus test: Are you ready to scale?


Sponsors


Visionary CEO Academy


Mentioned in This Episode


visionaryceoacademy.com/podcast


https://www.facebook.com/visionaryceoacademy

Read the full transcript of this episode.


 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.


14 Apr 2021The Thing About Time00:29:52

About This Episode

When it comes to time, it's really more about priorities than about time itself. Breanne and Jill introduce you to a method they call the "Apocalypse List" to help you figure out your priorities. Plus, learn the most effective way to block your time so you're kind to your future self. Listen to this episode of the Visionary CEO Podcast to see how to find time to create the systemic and structural changes you need to reduce the number of items on your to-do list.

Key Takeaways

[2:35] Time is the number one challenge business owners face when they come to us.

[4:25] What do you do when you know time is your problem, but you don’t have the time to fix it?   

[6:56] What should you be prioritizing? Start with the “Apocalypse List”.

[10:46] Time-blocking done the right way – be kind to your future self!

[17:41] The key isn't to manage time, it's to manage energy.

[23:53] Setting and maintaining boundaries.

[27:51] In our next episode, we're going to be talking with one of our clients as a case study who implemented these time management techniques and sharing those results.


Read the full transcript of this episode.


Sponsors

Visionary CEO Academy
 

Mentioned in This Episode

visionaryceoacademy.com/podcast


https://www.facebook.com/visionaryceoacademy

https://www.instagram.com/VisionaryCEOAcademy

 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

17 Nov 2021Get Off The Content Production Hamster Wheel 00:26:23

About This Episode

Is your business on the content production treadmill and are you constantly hiring people to reach a larger audience? Breanne and Jill share how to boost your reach and influence whether you're outsourcing your content creation or not. It's not about blasting all your social media channels with tons of daily content; it's about being strategic and finding value to your business and value to your customers. Discover how you can get off the content production hamster wheel on this episode of the Visionary CEO Podcast.
                          

Read More

·       Full episode transcript
 

Key Takeaways

·       [0:58] Introducing the content production hamster wheel: this endless feeling where you can't produce enough content to be able to grow your business.

·       [3:45] Linzy Bonham, founder of Money Skills for Therapists, joins the conversation to share her experience creating content for Facebook and Instagram marketing.

·       [8:31] Once you start content production, you hire on other people—social media, ads, copywriters, etc. How do you streamline the process?

·       [10:38] The exchange of value to the business and the value to the client, the audience, the customer, and the person who has not yet become a customer.

·       [11:19] Value map your sales and marketing processes to the cycle of awareness.

·       [13:50] Picking your channels strategically for the ones that bring value to the business and value to the client. 

·       [17:07] Allowing your team to work in their zone of genius when you niche down your channels.

·       [24:22] Let Breanne and Jill know what social media channels you’re using for marketing and sales on Instagram or Facebook, use #VisionaryCEOPodcast!


Mentioned in This Episode

·       https://moneyskillsfortherapists.teachable.com
 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

04 May 2022The Lens of Culture00:37:21

About This Episode

Season 4 wraps-up by putting the pieces together and looking at how profit, results, and team intersect through the lens of culture. Breanne and Jill explore how culture supports your financial models, reinforcing your profit. They discuss how culture supports strategic and operational structures that help you reinforce the results. Additionally, they show you how culture supports an efficient and agile, diverse team structure. Find out if your company culture is supporting your profit, results, and team structures on this episode of the Visionary CEO Podcast. 

Read More

·       Full episode transcript

Key Takeaways

·       [1:53] Looking at scalability through the lens of culture and putting the pieces together: profit, results, and team.

·       [4:58] What does profit have to do with culture? In episode 5 of season 3, we dug into the distinction between a lifestyle business and a scalable company.

·       [8:29] In episode 4 of season 1, we revealed how you just need one scalable offer to achieve foundational results that lead to real profit. In episode 6 of season 1, we dove even deeper into the ways that scalability and profitability intertwine.

·       [11:04] In the final episode of our third season, we examined how our most successful clients managed to transfer ownership of key responsibilities to their team, enabling them to truly focus on vision, mission, and results.

·       [12:34] In the final episode of our first season, we said “it all comes down to this” — leadership -- so you can achieve the results you need to grow your business.

·       [15:43] In the final episode of our second season, we showed off how our clients use the Visionary Pyramid to achieve results.

·       [16:57] In episode 4 of season 2, we showed how the magic really happens when you empower your team with ownership.

·       [18:38] In episode 2 of season 1, we laid out the history of our own business.

·       [19:17] In episode 4 of season 3, we debunked the myth that you’ve got to build a massive team for your business to be successful.

·       [22:05] Hearing from the round table about how culture translates into practice through their own purpose, vision, and mission.

·       [35:03] If you want to take your profit, your results, and your team and shape them for the next stage of your journey in a way that is in alignment with your values, purpose, vision, and mission, reach out to us over at Instagram or Facebook, use #VisionaryCEOPodcast!

Mentioned in This Episode

·       https://www.rachelluna.biz

·       https://creativegeniuslaw.com

·       https://www.thedatamavens.com

 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

05 Jan 2021Visionary CEO Podcast Introduction00:14:02

With more than twenty combined years of experience in operations, finance, team building, and business development, Breanne Dyck and Jill Joevenazzo have helped hundreds of entrepreneurs structure their businesses for sustainable, profitable scale.


Visionary CEO Podcast aims to help the coach, strategist or the consultant, who have built their thriving business. Perhaps you have moved beyond the beginner stage; making good money, but the business is almost grown to the point where the growth has become a problem. Overworked or overwhelmed. When you are past the beginner stage. What happens then?


Read full transcript of this episode.



08 Dec 2021How To (Actually) Transfer Ownership 00:29:41

About This Episode


As the CEO and Visionary of your online business, you might think you don't need to be involved in every aspect of your job. In areas outside your zone of genius, such as management, you may think you can hire someone to take care of it. However, Breanne and Jill will show you why your leadership skills are fundamental for communicating with every team member and why transferring those skills to new team members is essential. This episode of the Visionary CEO Podcast discusses how to manage your teams in a way that aligns with your values and is true to you.
 

Read More

·       Full episode transcript
 

Key Takeaways

·       [2:31] When you face something in your business that doesn’t apply to you or isn’t in your zone of genius, you can just hire someone to take care of it, right? Breanne and Jill bust that myth today. 

·       [3:56] Breanne shares what happened when she went into full visionary mode and abdicated ownership to Jill, instead of transferring ownership (there’s a big difference in outcomes!). 

·       [7:15] The mindset around the journey going through the process to get the results. 

·       [9:19] Leaders have a responsibility to make themselves understandable.

·       [10:39] The difference between transferring ownership and abdicating ownership.

·       [11:35] Visionaries need to be in communication with their leaders, especially during the onboarding process. 

·       [17:21] Hiring a manager.

·       [24:27] Your skills of leadership are there; you need to get your mindset right.

·       [27:35] That wraps up season three! Don’t wait until you’re overwhelmed, or things are broken in your business to connect with Breanne and Jill. Reach out on Instagram or Facebook, use #VisionaryCEOPodcast!
 

Mentioned in This Episode

·       Visionaryceoacademy.com


Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

03 Feb 2021How To Identify Your Bottlenecks00:29:37

About This Episode

Identifying your bottlenecks is a critical step to building a scalable business. Breanne and Jill outline a practical exercise you can use to analyze and isolate the key points in your workflows that hold up your process. With this exercise, you will be able to find the balance that gives you the maximum amount of value to the client at the maximum amount of profit to your business. Learn how to break free from your bottlenecks on the Visionary CEO Podcast.
 

Key Takeaways

[0:32] Dig deep inside your core offer to find the bottlenecks.

[2:50] Wait, bottlenecks aren’t the enemy – they’re the catalyst? 

[4:07] On the right route: breaking your core offer down into themes and steps that get your client to their first victory.

[10:32] What is the value to the client and what is the value to the business?

[12:29] Measure value to the client by asking these three important questions.

[15:59] Measure value to the business by asking these three important questions. 

[22:51] After breaking down the themes and steps, did you realize you’re too involved? What to do next, a sneak peek at our next episode.

[27:21] A quick recap.

Read the full transcript of this episode.


Sponsors

Visionary CEO Academy
 

Mentioned in This Episode

visionaryceoacademy.com/podcast

https://www.facebook.com/visionaryceoacademy


Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

26 May 2021The Thing About Being The CEO00:30:33

About This Episode

How do you perceive your role as CEO of your business? Is it time for a promotion? Breanne and Jill think so. You will need a new job description that encompasses what you really want to be doing as a business owner. But with a new job description comes new responsibilities. To be successful in this promotion, you will need to create a space for yourself and your team to accept the new role and put in place success measurements. At the same time, you must prioritize internalizing how effectively you are implementing the new promotion. This episode of the Visionary CEO Podcast will reveal how you can successfully give yourself a promotion in your own online business.
 

Key Takeaways

[2:34] Promoting yourself at your job: how you think about the job that you give yourself and how you perceive your role as the CEO of your business.

[6:58] Be clear on what it is that you're promoting yourself into and what you're promoting yourself out of.

[8:30] Job promotions need new job descriptions, with success measures to track progress.

[12:22] Create space for yourself and your team members to succeed in your new job promotions.

[13:42] How do you write a job description that doesn't end up being multiple full-time jobs? Decide what is not part of your job anymore.

[19:28] Prioritize and internalize this new way of thinking on a regular basis.

[26:25] We’ll be sharing a case study from a client that has seen tremendous revenue, business, and team grow after a self-promotion in our next episode. 

Read the full transcript of this episode.

 

Sponsors

Visionary CEO Academy


Mentioned in This Episode

visionaryceoacademy.com/podcast

https://www.facebook.com/visionaryceoacademy

https://www.instagram.com/VisionaryCEOAcademy

 

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

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