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Date
Titre
Durée
10 Feb 2022
Joel & Charles Norman of Bellwood Coffee – 02/01/2022
02:25:19
This week we are joined by some of our very best friends in the coffee industry. Joel and Charles Norman are two of the mot genuine guys we know, and their company, Bellwood, shares many of the values that Valor holds dear. We talk Gen Z slang, Bellwood's story, what it's like running a business with your brother, barista wages and some roasting philosophy. We had a TON of fun with this one and hope you love it!
Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
We think pretty much all good businesses have something in common: strong values. We talk about how we picked our values a couple of years back and give a great framework to get you started.
Here are the questions we referenced in the video:
1. At the end of your day, when you feel energized and purpose-filled, what did you do that day? What sense of accomplishment did you feel? Put those feelings into words. -Do you have a specific memory? Share
2. In 10 years, what do you want people to say about your company? -What do you think people say about your company now? Valor
3. What are you afraid of our company becoming?
4. What do you want to do for people that other companies/people don’t?
5. What type of people work for your company?
6. What type of people don’t fit in your company?
7. Why do people want to work for you?
8. What other companies do you respect and emulate?
9. What are other companies focusing on in your industry that drives you CRAZY?
10. What’s your personal mission statement? If you don’t have one, make one up! ____
Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Why You Should Have a Co-Founder + Our Roles in Valor – 03/03/2022
01:39:21
This week we talk about Ethan being better than Ross at Madden, and more importantly, why we like the idea of finding a co-founder when you look to start your own business and our roles within Valor.
The Five Dysfunctions of a Team by Patrick Lencioni (Amazon): https://amzn.to/349LeBQ *If you buy something through our external/third-party links, we may get a small share of the sale.*
Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
JP is one of our very best friends within the coffee industry and one of the most genuinely nice people you will ever meet. He is a large inspiration into why we are the service focused brand that we are. He is a busy guy, running wholesale for Bellwood Coffee, building his own brand through his espresso cart, Meadowlark, and playing guitar for Athen's based band Family and Friends. We talk what it's like being a wholesale sales guy, JP's travels, where Meadowlark is heading, and more. Much love to JP for being on the pod.
Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____
Follow Meadowlark Coffee: https://www.instagram.com/meadowlarkcoffee/ Listen to Family and Friends: https://open.spotify.com/artist/2AmW5LU0vqfHoN2qvghRFe?si=GoFwVFa2S6Wzwvcdsaymxw
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
This episode is highly visual. Hope over to our Youtube to watch along: https://www.youtube.com/channel/UCtrhE0QWoWEOsGY-Z3NQUjQ
We're back! This week we talk all about our refreshed brand and how we got here from where we started. We discuss why we chose the design element we did and look over our new packaging, merch, and more.
Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Few cafes have given us experiences that nearly bring us to tears – Side Track in Opelika, Alabama is one of 'em. They offer top notch coffee and top notch surface in their cafe 20 minutes outside of Auburn. David is one of the best guys around, and we were THRILLED to sit down with him and chat about values, branding, Godzilla, and his five star Little Caesars experience.
Follow Side Track: https://www.instagram.com/sidetrackcoffee
Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
All startups could benefit in sitting down and getting priorities aligned and ordered from least to most important – this week we touch on ours, along with some sports talk and our least favorite policies to enforce upon our guests.
Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
It was an absolutely thrilling time sitting down with our own operations coordinator, Myka (Mykie) Collins. Mykie has been with us for almost three years and will be running our second cafe. She is one of the most talented, hard working, dedicated people we've EVER met. Everyone can learn a little something from Mykie, even if there are some poop jokes along the way.
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Q&A | Things We'd Change About the Specialty Coffee Industry, Our Onboarding Process & More – 05/10/2022
01:32:02
We opened up our Instagram to questions and received some fun ones, including topics like things we'd change about the specialty coffee industry, our onboarding process, and whether or not cold brew is actually good. Thanks for listening!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Development Time Ratio and Destratification – 06/07/2022
01:17:12
Thanks for listening and giving us a good review, it goes a long way <3
No Ross, no problem. Ethan and Riley go deep on coffee, talking about some Valor roasting philosophy, sipping other folks' coffees, talking destratification & MORE!
Buy Valor Coffee: https://valor.coffee Follow Valor: http://instagram.com/valor.coffee ____
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Valor Roaster Sam Smith on Experimental Processing – 06/14/2022
02:05:03
Thanks for listening and giving us a good review, it goes a long way <3
Continuing on our streak of the upmost nerdy coffee content, this week, we sit down with our roaster Sam Smith to discuss his story, along with experimental processing methods such as anaerobic, carbonic maceration, orange washing, and more. This one was really, really fun and will really scratch an itch if your interested in some of the deep science behind the coffees you drink.
Here's some of the books Sam mentioned: Coffee Roasting Best Practices by Scott Rao: https://amzn.to/3N1u5eg The Coffee Roaster's Companion by Scott Rao: https://amzn.to/3xrupgt *Buying stuff through these links helps us keep doing this podcast! We may earn a commission from each sale.*
Buy Valor Coffee: https://valor.coffee Follow Valor: http://instagram.com/valor.coffee ____
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Top Three Questions When Starting a Coffee Shop Part 1 – 06/28/2022
01:02:12
Thanks for listening and giving us a good review, it goes a long way <3
Starting a cafe can be intimidating, and it can feel like there are a million things to learn. As Valor's Partner Success Director, Ross hears common concerns and lends advice based on our experience. We're going to do a little series on three of the most common questions Ross gets, starting with...HIRING. We discuss the philosophy of hiring, how many people you should hire, and how you should build out your schedule, along with some of our typical small talk. Thanks for listening!
Buy Valor Coffee: https://valor.coffee Follow Valor: http://instagram.com/valor.coffee ____
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Top Three Questions When Starting a Coffee Shop Part 2 – 07/05/2022
02:32:43
Thanks for listening and giving us a good review, it goes a long way <3
In part two of our series on our most common questions from coffee shop founders, we discuss a topic that overwhelms lots of folks: EQUIPMENT. Whether you already know all about the different brands OR you're coming in blind, this episode will likely help you from deciding which brand or size machine, to potential blindspots that you might not be expecting. Thanks for listening!
No affiliate links in this one! Why? We recommend buying the bigger equipment for your cafe straight from your wholesale provider (i.e. US) or through your local tech. You'll likely get a service agreement, and often you'll see big discounts.
Buy Valor Coffee: https://valor.coffee Follow Valor: http://instagram.com/valor.coffee ____
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Top Three Questions When Starting a Coffee Shop Part 3 – 07/12/2022
02:05:28
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Our third and final part of our series on questions we get from folks starting coffee shops discusses all things MENU. We answer the following questions and more: How can you create an empathetic menu? What types of beverages should your menu have? How should you lay it out? How can you manage approachability AND showcasing hyper-specialty drinks? Thanks for listening!
Buy Valor Coffee: https://valor.coffee Follow Valor: http://instagram.com/valor.coffee ____
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
First Things We'd Do If We Were Starting a Coffee Shop Today – 07/19/2022
01:55:01
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Intro: 0:00 Laying Out The Episode: 35:12 Step 1 – What Do You Want?: 37:45 Step 2 – Why Do You Want It?: 58:00 Step 3 – Logistics Lineup: 1:04:05
We just ran a series on the questions we are most often asked by those starting coffee shops. Here we discuss the next step – actually putting a plan into action. We detail the first three steps we would take if starting from scratch – simple things you can do mostly for free.
Step 1: What do you want? - Career Trajectory - Work-life balance
Step 2: Why do you want to do it? Listen to our Mission, Vision, Values Podcast: https://www.buzzsprout.com/1915210/10124361-how-to-pick-your-core-values-02-22-2022 - Mission: The train – “Uplifting People Through Coffee” - Vision: The destination – “Match the top 1% of coffee with the top 1% of service” - Values: The tracks – Put Empathy Into Action, Details Matter, Get Your Freak On
Step 3: Logistics Lineup - Concept - Full Service - Walk-up - Drive-thru - Kitchen - Outsourced Pastry - Social vs laptop/work vibes - Location - Sized based on concept - Geographical location base on concept and preference - Destination spot vs foot traffic/Multi Use Development - Rent based on volume and location - Competition – kinda. - Condition of space you’re looking at - Funding - How does the concept and size & condition of location play into how much money you need - Furniture is expensive - Spend the cash on the better versions of the boring stuff (refrigeration, dishwashers, etc.) - Types of funding - Working capital from pop-ups - SBA loan - Personal Loans - Personal Investments - Investor - Crowdfunding - Tenant Improvement Allowance (TI)
Buy Valor Coffee: https://valor.coffee/shop
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Ross is officially on dad-leave, so this week found Ethan and Riley chopping it up about a bunch of random stuff, including which industries they would like to see offer a specialty product, an update on our E80, frustration with bourbon culture + package stores, a cart-project update. This is a very *SOMETIMES* podcast, so buckle in.
Buy Valor Coffee: https://valor.coffee/shop
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
How to Get Your Boss to Listen to Your Ideas – 08/02/2022
01:11:44
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
We've seen it from both angles and this one is a tough one to navigate until you NAIL IT DOWN. Ever given a GREAT idea to your boss/manager, but then felt like they ignored you or forgot about it? This is likely because there wasn't a proper system for feedback to be delivered. This week we discuss how owners/bosses can creates a place for employees to feel heard and for ideas to lead to growth and change.
Buy Valor Coffee: https://valor.coffee/shop
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Riley Solo Ep: Q&A, Coffee Trends, The Industries Future – 08/09/2022
01:08:22
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Stuffs weird around here with a baby officially out and another coming soon, so we're apart this week but still wanted to dish out an episode for you. Riley sat down and spat out words for a whole dang hour, including answering questions asked to him by our Instagram followers, including some talk of his schedule and systems to get work done, coffee trends, and what the future holds for specialty coffee. Thanks for listening :)
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
We're back! This week the three of us sat down together for the first time in a hot minute due to the arrival of a couple babies. We answer some questions about our home coffee setups and coffees we've been digging lately. Thanks for listening, enjoy!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Live Exit Interview with Elijah Knapp – 08/30/2022
01:42:36
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Elijah is one of a kind, a true treasure that came to Georgia and began working at Valor about two years ago. We've seen him blossom and bring so much joy to our team and our guests. Elijah is moving on to pursue his career in design, so we decided to do a sort of live exit interview to discuss how Valor can grow. We'll miss you Elijah, love ya!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Lucas Cuadros & Barry Burgess of Unblended Coffee – 09/07/2022
01:41:33
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Unblended is, simply put, one of our favorite companies in the business. Lucas and his team are focused on fixing root issues within the supply chain, including introducing younger producers to the coffee industry and building brands around producers hard work. Unblended focuses energy on this, along with some of the most excellent coffees we've ever had, including experimental processes like the Orange Washed offering featured on our menu recently. Thanks to Lucas and Barry for hanging out, this was one of our favorite episodes to date. Enjoy!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Little Wolf coffee is one of Valor's favorite roasters, so we had a ton of fun sitting down with co-founder Melissa Bartz and hearing more about the company. We had the pleasure of visiting their cafe-roastery in Ipswich, MA In 2021 and it, along with Melissa and team's excellent service and coffee, was a dang treat. Little Wolf just opened their new cafe and is constantly pushing the industry forward with amazing bean. Big thanks to Melissa for chatting with us!
Buy Little Wolf Coffee: https://littlewolf.coffee Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Mizuba Tea Co dishes out some of the finest matcha in the game and Valor is a verrrrry proud partner! We sat down this week with founder Lauren Purvis and discussed Mizuba's origins and lots of tea talk, including some of those nerdy details that we know lots of you listeners will love. Thanks to Lauren for coming on our show!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
New segment! Weekly, along with our normal long-form Coffee Sometimes episode, we'll be dropping short-form episodes focused on culture – if you watch the video on YouTube, you'll see that these episodes are recorded on a couch in our HQ, hence the title...Culture Couch! This episode lays out what we'll focus on in this series, along with touching on the definition of core values and giving insight into Valor's culture, values, vision and mission.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
This week we answer questions asked by Instagram followers and emailers including what we'd do different if we started a cafe, how to manage work/life balance, how to increase sales volume in your cafe, how to maintain a fun culture while remaining professional, plus many, many more! Thanks for listening!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
This week we take a deep dive into one of our values that we think fuels Valor to truly be more than just a coffee company – Fun & Focused. Operations coordinator Mykie Rutter sits down with Ross to talk how she has seen this lived out in the cafe.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Aaron Fender and Marcus Hollinger of Portrait Coffee – 10/04/2022
01:48:50
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
We're stoked to put out this conversation we had with our friends from Portrait Coffee. Portrait is crushing it, dishing out great coffees while on a great mission. We talked with Aaron and Marcus about their brand, mission & vision, and business challenges. Thanks for watching!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Culture Couch Episode #2 – Put Empathy Into Action – 10/10/2022
00:16:52
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
On this episode of Culture Couch, Ethan and Ross take a moment to talk about our most talked about Core Value, Put Empathy Into Action and how we live by this in our day-to-day operations.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Culture Couch Episode #3 – A DEEPER DIVE: Put Empathy Into Action – 10/17/2022
00:17:42
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
As a follow-up to last week's Culture Couch episode, this week Ross and Ethan go even deeper on why Put Empathy Into Action is our most talked about core value and how we apply this with our lives, space-design and more.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
This week we talk about how our weeks and schedules play out as three guys who own a coffee company. Obviously this can play out differently depending on what kind of coffee business you are running (i.e. cafe vs roasting operation vs both) and how many owner's your business has. This is a question we've been asked a few times, hope y'all enjoy!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
How to Make a GREAT Product, CONSISTENTLY – 10/18/2022
01:04:39
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
One of the MOST IMPORTANT things to us is giving our guests a similar experience each and every time they step foot through our doors, NO MATTER WHO is behind the bar. Today we talk about ways we do this while giving the best possible product, including practical steps such as setting a "Range of Excellence" and shooting to achieve the same product at the slowest volume and fastest rush. Thanks for listening!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Culture Couch Episode #4 – Details Matter: What Separates Good from GREAT – 10/24/2022
00:16:21
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Ross sits down with Riley this week to talk about another one of our Core Values, Details Matter. This value can elevate businesses to stick out from the rest by empowering us and our team to take a step back and look at the areas where we can go beyond the norm. Thanks for listening!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Culture Couch Episode #5 – The DIAL Method – 10/31/2022
00:18:22
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Ethan and Ross talk about our method for dealing with stressful situations and how to channel panic into action using a little routine we created called the DIAL Method. Enjoy!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
This is one of those "Sometimes" pods where we go off about football and then bring it around to how different styles of leadership look within different industries (i.e. a coffee shop vs a pro football team lol). Thanks for listening.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Kent Sheridan, AKA the TITAN of Specialty Instant Coffee – 11/01/2022
02:16:29
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
One of our coffee besties, Kent Sheridan, phoned in to the program this week to show us a good time. Kent founded VOILA, a company that (formerly) produced the best, most convenient instant coffee in the world. We talk about his history in the coffee industry, our friendship, AND we taste some "convenient" coffees on the air.
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Culture Couch Episode #6 – Servant Leadership: Checking Your Ego at the Door – 11/14/2022
00:14:42
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Ethan and Ross talk about our method for dealing with stressful situations and how to channel panic into action using a little routine we created called the DIAL Method. Enjoy!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
How to Hire AMAZING PEOPLE for Your Coffee Shop – 11/08/2022
01:28:48
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
A moment to toot our own horn: one of the most common questions we are asked is, “How do you guys get such great people to work for your company?” Today, we try to touch on the subject and give you all a glimpse of the hiring process at Valor. Enjoy!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
When we're looking to hire new Pit Crew members, we have a framework that often helps us qualify or disqualify candidates that we borrowed from one of our favorite books – measuring three factors: Hungry, Humble, and Smart (emotional intelligence). We also added a couple more to this: Hang and Logistics. We hope this helps you hire great people for your business!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Culture Couch Episode #7 – Servant Leadership: Being a Cheerleader – 11/21/2022
00:13:33
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To continue their chat on Servant Leadership, Ethan and Ross discuss what it looks like to take a step back from the spotlight and step into being a cheerleader for those on your team.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Culture Couch Episode #8 – Servant Leadership: Leading By Example – 11/28/2022
00:17:47
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Servant Leadership CONTINUED! Ross and Riley discuss leading by example and how that plays out even when we aren't always around or the most in-the-know about the deeper details of the operation.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Ross and Riley go IN while Ethan takes time off with his new baby. On this episode, we discuss our original vision that we set out to accomplish when we started Valor and how that has changed and adapted over the years. Thanks for listening, Happy Thanksgiving!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Ethan's back! He sits down with Lillabea, one of our longest tenured Pit Crew members and future Valor Alpharetta Head Coach, to talk about team dynamics, matching strengths with others' weaknesses, and workplace feedback within a fast-paced cafe environment. Thanks Lillabea!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Culture Couch Episode #9 – Servant Leadership: Assuming the Best – 12/12/2022
00:14:17
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Servant Leadership CONTINUED AGAIN?! This one goes deep, so we have even more topics to cover. Ethan and Lillabea sit down to talk about assuming the best of our co-workers and how to dish out and receive feedback.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Ethan, Ross and Riley are finally back on the mic TOGETHER to bring you some of our hottest takes, like a certain popular espresso machine that Ethan hates and a brew method that has never produced a good result for Riley. There's also a chance Ross flashes his coffee tattoo on air.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Culture Couch Episode #10 – New Hire Discusses the Onboarding Process – 12/19/2022
00:20:02
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote
Our newest Pit Crew member, Makenna, was thrown to the WOLVES and came on Culture Couch on her fifth day on the job. She talks about the hiring process and breaks down what the first few days on-the-job at Valor look like.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote
We move across the hall to our new podcast studio (still a work-in-progress) and talk about what this year has brought, how we've met or fallen short of our goals, and where we think next year will take our business.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote
Monthly on Culture Couch, we'll be highlighting a member of the team who has shown excellent hospitality and a display of Valor's values at some point within the previous month. This person is chosen by their peers, rewarded, and brought on Culture Couch to break down how their interaction played out. First up is Mykie to talk about how she delivered a great interaction with a guest who was being a touch difficult.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Designing Your Goals to be ACHIEVABLE – 12/27/2022
01:11:56
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote
We move across the hall to our new podcast studio (still a work-in-progress) and talk about what this year has brought, how we've met or fallen short of our goals, and where we think next year will take our business.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote
Ethan and Ross quite literally SPIT FIRE on this week's Culture Couch. We talk about the lessons we've adopted from Danny Meyer's Setting the Table ( buy it here: https://amzn.to/3B4HKNF) and how to use different forms of the Fire concept when leading your staff. HAPPY NEW YEAR!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
How Much It Costs to Open a Coffee Shop in 2023 – 01/11/2023
01:12:04
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Want to know how much you should budget out for your dream cafe? We're right in the midst of dishing out some serious cash for our new location, so we thought we would pull up the spreadsheet and share some full transparency with you in terms of how much it costs to open a coffee shop in the current economic climate, including how much more expensive Cafe #2 is vs our first location.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
What Makes a Coffee Shop Good or Bad? – 01/18/2023
01:02:43
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Last episode we asked listeners to write in with the things that make or break a coffee shop experience when visiting a new cafe. On this episode, we dissect those answers and give our opinions on what makes a cafe great or lackluster.
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Q&A Round 3 – Super Automatic Espresso Machines & More – 01/25/2023
00:53:24
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
We got some amazing questions from a regular listener, so on this episode we go through them. We include our take on superautomatic espresso machines, why we don't just drop "coffee" from our mission statement and more. WE ALSO KICK OF THE VALOR BOOK CLUB:
First book we'll be reading – Unreasonable Hospitality by Will Guidara. We'll be discussing on our Instagram and Podcast, so get your copy here: https://amzn.to/3XDd93M
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Effective and Efficient Bar Flow in Your Cafe – 02/01/2023
01:09:41
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A topic we could honestly go on for hours about – BAR FLOW! We talk a little about how we arranged our bar in our first cafe and some things we'll be changing in cafe #2 in order to pump out as many high quality drinks as possible. Enjoy!
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
We start our 5 Minute Book Club this week, plus give updates on our Dunwoody cafe and discuss our hiring event. We missed y'all, thanks for your patience as we navigate our current crazy schedules until our new cafe opens!
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
This week we dig into a hypothetical: if we were starting a new coffee business from scratch, would we: a) Roast our own coffee; b) Be a Multi-roaster; or c) Have an exclusive wholesale provider. THE RESULTS MAY SHOCK YOU.
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
WE'RE BACK. After a break (that wasn't really much of a "break" at all, we were busy af) to get our Dunwoody Cafe LIVE, we are back on the mic(s) to talk aaaaaalllll about our new space.
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!
Social Media and Instagram for Coffee Shops and Roasters in 2023 – 04/25/2023
00:57:46
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We've gone through many-a philosophy where Instagram and social media are concerned, so we wanted to share with you all some of the things we've done right and, more importantly, wrong so that you can get straight to building an engaged following for your cafe (or other company)!
00:00 Intro 01:45 Motivations to Grow on Instagram 06:37 Do All Types of Businesses NEED an Instagram? 13:13 Local vs Global Branding 16:49 Ads 23:16 Authenticity vs Empathy 27:33 Growing a Personal vs Business Account 30:01 Owner Visibility on the Feed 35:14 Social Media Wrap-Up: Our Insta Journey 38:07 Q&A: Local Roaster vs Roaster You "Connect" With 52:46 Expo 57:22 Conclusion
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
We've Been Under-Extracting the CRAP Out of Our Coffees..? – 05/02/2023
01:13:12
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This week we get back into our book series, tackling Chapter 4 of Unreasonable Hospitality, plus talk a good bit about extraction, including being brutally honest about how we might be underextracting some coffees by...a lot.
00:00 Intro 07:00 Unreasonable Hospitality Chapter 4 21:50 NFL Draft 33:48 Extraction – Moonraker WDT Tool 39:45 Curtis Seraphim and Low Extraction Problems 44:19 We Try to Overextract, but can't..? 45:46 Measuring Coffees Using a Refractometer 54:17 We were extracting at 13%... 01:01:13 Range of Excellence 01:12:30 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
How to Handle Bad Reviews of Your Coffee Shop – 05/09/2023
01:04:23
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Another week of three idiots talking about some stuff – this time we cover chapter five of Unreasonable Hospitality, plus get in the weeds on the topic of Online Reviews and how YOU should handle your coffee shop getting negative things published on the interwebs.
00:00:00 Intro 00:03:05 Small Talk 00:13:24 Unreasonable Hospitality Chapter 5 00:35:30 Online Reviews: How to Deal with Negative Responses
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Do Coffee Companies PROFIT from Branded Merchandise? – 05/16/2023
01:15:51
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Weber Workshops was kind enough to bump us up in the queue of Moonraker shipments so we could talk about it on the program! We discuss this fun tool, plus dive in on Chapter 6 of Unreasonable Hospitality, answer some YouTube comment questions, give a wholesale partner shoutout to our friends Prophet Coffee, and go IN on whether or not its worth it to drop serious cash on branded merchandise. Hope y'all enjoy the show! <3
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
This week we dive in on the philosophy of creating a non-confusing coffee menu, brew up some bean on the Fellow Stagg [XF], give a wholesale partner shoutout to our friends Warehouse 4, and tackle chapter 7 of Unreasonable Hospitality. Thanks for listening, love ya!
Check out Warehouse 4 Coffee: https://www.warehouse4coffee.com
00:00:00 Intro 00:01:16 What & How We're Brewing 00:09:28 Small Talk 00:21:54 Unreasonable Hospitality Chapter 7 00:37:14 Q&A 00:45:45 Don't Make Your Coffee Menu Complicated 01:12:45 Wholesale Shoutout: Warehouse 4 Coffee 01:14:17 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Core Values and Culture LEGEND Karen Walters – 5/30/2023
01:14:42
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On this episode, we welcome a very special guest who has truly shaped Valor's company from the ground up, Karen Walters. Yes, Karen is the mother of Ross. BUT that's not the only reason she's on! Karen was a human resources manager for the Atlanta Falcons and the Arthur Blank Family of Businesses for YEARS, helping shape the culture that expanded from a small team to THOUSANDS of employees over her tenure. Karen is a genius on all things culture, mission, vision and values, and she shares some of that wisdom on this episode.
Looking to transform the culture of your team? Get in touch with Karen via email – info@karenwalters.com – or by visiting her website –https://karenwalters.com
We love Karen!
00:00:00 Intro 00:08:02 Introducing Our Guest, Karen Walters 00:19:08 AMB Growth Over the Years 00:28:35 Systems Led vs Talent Led 00:32:08 Parable of Two Jobs 00:35:55 Moments of Delight 00:40:34 Where to Start When the Culture Sucks 00:47:34 Promotion Process Within the Falcons/AMB 00:51:16 Why Start a Business Later in Career? 00:53:17 How Core Values Have Changed Karen's Clients 01:02:30 Peer to Peer Conflict 01:06:53 Relying on Objectivity 01:08:09 Karen's Passion
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Imposter Syndrome and How to Handle It – 6/06/2023
01:15:03
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On this episode we brew up our new (returning) summer blend Tanlines, chat about Chapter 8 of Unreasonable Hospitality and go off about how Imposter Syndrome doesn't even matter, ya feel? Thanks for listening, love ya.
00:00:00 Intro 00:01:10 Brewing Tanlines LIVE 00:14:25 Unreasonable Hospitality Chapter 8 00:30:06 Weekly Q&A 00:39:22 Imposter Syndrome: How It Affected Us and How We Handled It 01:12:04 Wholesale Shoutout: Jethro's Coffee and Public House 01:14:11 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Home Coffee Setup Need Improvement? Here's What to Do! – 6/13/2023
01:20:38
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This week we dive into our home setups and how we can each do one or two things to improve how we are brewing at home. We also drink some instant coffee and talk through Chapter 9 of Unreasonable Hospitality. Love y'all.
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
This week we go IN on whose way is the right way to dial in espresso, specifically in a commercial/cafe environment – SPOILER ALERTL: we argue a ton. We also talk chapter 10 of Unreasonable Hospitality and drink some coffee from our friends Little Wolf.
Check out Tetherball: https://www.tetherballcoffee.com Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook
00:00:00 Intro 00:00:52 What Coffee We're Drinking 00:10:39 Riley's Obnoxious Self Promotion 00:17:20 Unreasonable Hospitality Chapter 10 00:35:58 How We Dial in Espresso 01:14:08 Wholesale Shoutout: Tetherball Coffee 01:15:31 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3
Ross was out this week, but Ethan and Riley couldn't stand going another week without getting behind the mic – this week we talk Unreasonable Hospitality Chapter 11, drink some bourbon, and discuss how going into debt has created opportunities for Valor to grow and thrive.
00:00:00 Intro 00:01:33 What We're Drinking: E.H. Taylor Small Batch 00:07:48 Unreasonable Hospitality Chapter 11 00:32:24 Why Debt IS NOT a Bad Thing! 00:49:03 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
The Three Biggest Mistakes We've Made – 07/11/2023
01:03:22
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This week we get really real and discuss some of the biggest mistakes we've made since starting our business, along with going over Unreasonable Hospitality Chapter 12 and drinking our delicious washed Kenya.
00:00:00 Intro 00:01:45 What We're Drinking: Kenya Nyeri Hill Estate AA 00:06:40 Ethan's Ankle Update 00:11:28 Unreasonable Hospitality Chapter 12 00:25:39 Our Biggest Mistakes 01:02:41 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Get Away From Your Business to Work on Your Business – 07/25/2023
00:53:26
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We spent last week on a retreat where we gathered our thoughts for the next year, including how to take our product to the next level. This week we sip on a crazy Colombia Gesha from Black and White and also dive into Chapter 13 of Unreasonable Hospitality. Enjoy!
00:00:00 Intro 00:02:53 What We're Drinking: Black & White Colombia Geisha 00:15:18 Unreasonable Hospitality Chapter 13 00:26:06 Getting Away from Your Business to Work on Your Business 00:52:41 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Hiring or Starting a Business with Your SPOUSE – 08/01/2023
01:13:05
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Last week we threw a rager and we're still buzzed...off the GOOD TIME. We debrief about how we (think we) threw an incredible event, chew on Chapter 14 of Unreasonable Hospitality and, lastly, discuss our decision to hire Ross' wife and how we plan to keep things CLEAN within this new dynamic.
00:00:00 Intro 00:01:27 What We're Drinking: Kenya Test Batch 00:30:01 Unreasonable Hospitality Chapter 14 00:45:14 We Hired Ross' Wife...Good Idea? 01:11:56 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends. It goes a long way <3
We have fun, we have fun. This episode we talk about the adversity we've faced in the past (lookin' at you, COVID-19) and how we made it out alive. Does that conclude that coffee shops are recession proof? LISTEN FOR OUR TAKE! We also dive into Unreasonable Hospitality Chapter 15 and sip on a freaky Colombian Pink Bourbon from Italian coffee roaster Gardelli. THANKS FOR LISTENING!
00:00:00 Intro 00:13:09 What We're Drinking: Gardelli Colombia El Placer Pink Bourbon Anaerobic Special 00:22:02 Unreasonable Hospitality Chapter 15 00:40:37 Are Coffee Shops Recession Proof? 01:05:22 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Why Do SO MANY Roasters UNDERDEVELOP Their Coffees? – 08/15/2023
01:13:09
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Shots fired? Maybe, but we're just trying to help! We've noticed a trend during our time in the coffee industry – namely, there's a lot of underdeveloped coffee out there. We discuss why this is the case, plus we chat about Unreasonable Hospitality Chapter 16, sip on some bean, and discuss wholesale samples.
00:00:00 Intro 00:07:44 What We're Drinking 00:12:28 Unreasonable Hospitality Chapter 16 00:39:49 A Conversation on Underdeveloped Coffees 01:12:23 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Q&A: Pre- vs Post-Roast Blends, Best Books for Cafe Managers & MORE! – 08/23/2023
01:17:00
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New Podcast setup! We're now shooting all of our podcasts in our warehouse with the lab area as a backdrop, which we think is pretty dang cool. This week we talk about Unreasonable Hospitality Chapter 17, drink coffees from Splitlog Coffee in Kansas City, and take Questions and give some Answers. Thanks for tuning in to the progrum.
00:00:00 Intro 00:01:07 What We're Drinking: Splitlog Coffee Guatemala Natural 00:15:41 Newsletter Philosophy 00:25:02 Unreasonable Hospitality Chapter 17 00:43:59 Q&A: Most Awkward Customer Interaction 00:49:19 Q&A: Good Books for Managing/Leading a Coffee Shop 00:54:54 Q&A: Is the Bialetti Moka Express Good for Espresso? 00:58:36 Q&A: Our Approach to Blending Coffees 01:04:32 Q&A: How Do We Approach Challenging Decisions as Leaders? 01:09:59 Q&A: An Email w/ Several Questions 01:15:52 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
How to Get Hired at Valor (OR ANYWHERE!) – 08/30/2023
01:05:46
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A fun one where we talk about the things we look for when hiring new people for our Pit Crew. We also continue to develop (lol) our coffee review portion of the program and taste a yum coffee from Choco Coffee in Athens, Georgia, scoring a 33.5/50! Chapter 18 of Unreasonable Hospitality hit different and taught us the importance of going above and beyond with moments of delight. Thanks for listening!
00:00:00 Intro 00:01:58 Coffee Review: Choco Coffee 00:26:20 Unreasonable Hospitality Chapter 18 00:35:45 Tips to Get You HIRED 01:04:34 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Four Tips to Improve Your Palate | Taste Coffee BETTER – 09/06/2023
00:59:25
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Gather 'round! This week we talk about how to improve that palate of yours so you can make better coffee! We dish out four tried and true methods, plus review coffee from Sprout Coffee Roasters, dive into Unreasonable Hospitality Chapter 19, and ultimately just have a dang good time. Thanks for listening, friends!
00:00:00 Intro 00:01:39 Coffee Review: Sprout Coffee Roasters Peru 00:19:08 Unreasonable Hospitality Chapter 19 00:26:39 Ways to Improve Your Palate 00:32:34 Why You Should Develop Your Palate 00:36:34 Method 1: Cupping 00:46:39 Method 2: Taste Other Roasters' Coffees 00:49:57 Method 3: Taste Lots of Food and Other Beverages 00:51:29 Method Four: Taste Poorly Extracted Coffee 00:56:29 Outro
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
The Power and Purpose of Individuality on Your Team – 09/13/2023
01:13:03
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This week we taste Chamberlain Coffee, beans from mega-YouTube star Emma Chamberlain's brand. We snagged it a grocery store and boy...it's somethin'. We sit down in this episode with our Alpharetta HC (Head Coach aka General Manager) Lillabea Goins to discuss team dynamics, making guests' days and more. Hope ya enjoy this one because we sure as heck did!
Buy Valor Coffee: https://valor.coffee/shop
00:00:00 Intro 00:02:57 Coffee Review | Chamberlain Coffee 00:25:11 Our Conversation with Our Head Coach, Lillabea Goins 01:11:33 Outro
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Our Espresso Tech on His Recommended Gear, Periodic Maintenance & MORE! – 09/20/2023
01:38:38
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A fun week here! A YouTube commenter told us we should review our own coffee to get a baseline, so we did just that! We taste Freethrow, wrap up Unreasonable Hospitality, and chat with our espresso tech, Caleb Hall of Bronnie's. He lets us in on some steps cafes can take to prevent equipment nightmares, tells us about his journey into a coffee career, and even shares what equipment he'd use if he was opening his own cafe. Enjoy!
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00:00:00 Intro 00:01:40 Coffee Review: Valor Coffee Freethrow 00:27:37 Unreasonable Hospitality Chapter 20 & Epilogue 00:39:46 Our Chat w/ Our Espresso Tech, Caleb Hall of Bronnie's 01:38:09 Outro
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We taste a banger of a coffee from Touchy Coffee brewed on our new toy, the Next Level Pulsar, followed by answering some listener questions on a VARIETY of topics, including hidden costs associated with starting a coffee roastery, bookkeeping, operating agreements and more. Thanks for listening!
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The Coffee Sometimes Podcast is now the Valor Coffee Podcast! This week, we sip Colombia Jair Oidor, answer a listener question about catering pricing and packages, and finally, give five tips (plus a bonus) on ways to crush through a rush when your cafe gets in the weeds. Thanks for tunin' in to the progrum!
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00:00:00 Intro 00:06:13 Q&A – Pricing for Catering Packages 00:22:46 Five Ways to Crush a Rush 00:23:38 1. Clearly Delegated Roles 00:27:15 2. Pull Shots of Espresso in Advance 00:31:49 3. Use an Electronic Kitchen Display System (KDS) 00:35:25 4. Direction from Concierge to Find Guests 00:39:10 5. Be the Thermostat – Set a Fun Environment 00:44:45 BONUS: Make the Wait in Line FUN! 00:49:40 Conclusion ____
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Ever thought about building a mobile cart to start your coffee business? US TOO. In 2016, we built a coffee cart that launched our business from nothing to multiple cafes and a roasting headquarters. In this podcast, we teach you all you need to know about starting your coffee cart business, from how to build it and which equipment to choose, to the steps you need to set up an LLC. Thanks for listening!
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00:00:00 Intro 00:02:10 Our Story and Experience with Coffee Carts 00:17:54 Who Should Start a Coffee Cart & Why? 00:25:56 Funding 00:32:08 Setting Up Your Business: LLCs, Operating Agreements, EIN, Etc. 00:39:59 Permitting 00:48:14 Should You Start with a Pour Over or Cold Brew Bar? 00:55:30 Building Out Your Cart 01:22:02 Equipment: Espresso Machines, Grinders, Etc. 01:32:08 Total Cost of Buildout 01:36:43 How to Book Events and Stay Busy 01:44:40 Contracts 01:46:54 Pricing 01:52:18 Crafting Your Drink Menu 01:58:42 Day of Event Execution 02:11::52 What's Your Long Term Vision? 02:13:52 Conclusion ____
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This week we taste coffee from Jimmy Butler's Big Face Brand – a washed Burundi! Then we jump in to a discussion with our Director of Roasting Operations, Sam Smith. We talk transitioning from barista to roaster, how to onboard and develop a roast profile and more. Thanks for being on the show Sam, we love you.
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00:00:00 Intro 00:04:50 Addressing our Viral, Controversial Reel 00:09:47 Our Conversation with Sam Smith 00:13:27 Is a Roasting Career What You Expected It to Be? 00:21:10 Adjusting from Shift-Oriented to Project-Oriented Work 00:23:41 How to Grow the Discipline It Takes to Manage Your Own Time 00:27:32 The Process of Onboarding a Coffee 00:36:34 Direct Trade Misconceptions & How Small Roasters Order Green 00:44:04 How Sam Improves Production Roasts 00:56:44 First Crack 00:57:57 How Sam Has Changed Valor's Coffees the Most 01:01:34 Coffee Review: Big Face Burundi Washed 01:10:25 Conclusion ____
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Overextraction is a hot topic in the coffee community, but honestly, we think it happens less than many baristas think it does. We go into depth about the science of overextraction, including discussing chemical compounds, channeling and local overextraction, and more, along with discussing test results from a study we did on grind size's influence on extraction yield in different pour over samples. We also review a fantastic Pink Bourbon Colombian from One Line Coffee, and we answer a question about whether organic certification even matters.
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00:00:00 Intro 00:04:06 Q&A – Does Organic Coffee Matter? How Do You Make Your Syrups? 00:20:25 An In-Depth Conversation on Overextractrion 01:14:38 Coffee Review: One Line Colombia Cold Fermentation Pink Bourbon 01:27:54 Conclusion ____
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We think underextraction PLAGUES many cafes and home brewers. We discuss why we think it's so common, why it's accepted, and. of COURSE, how you can go about fixing it. We also taste a Colombian Gesha from Friedhats and answer a question about brewing coffee with...not water...?
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For many, the natural progression of business might point towards roasting or opening a second location as obvious steps. This week, we discuss whether or not that path is for everyone, along with giving tips if you decide it's for you. Thanks for listening!
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Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
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Will Shurtz is the co-founder of Methodical Coffee out of Greenville, South Carolina, who are, simply put, one of the most respected coffee companies in the country. We've looked up to Will for years for his intentionality and kindness. He even taught Riley how to roast coffee back in 2019! We had a great time sitting down, learning more about Methodical's origin, and talking about the coffee industry, where Methodical is heading, hiring philosophy and more. Thanks so much to Will for coming down and being on the progrum!
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After a week off for Thanksgiving, we're back in the midst of one of the busiest weeks in Valor's history! We ran a wild sale for Black Friday / Cyber Monday, so we thought it would be a great time talk about sales, marketing, customer retention, cost of acquisition, and some other marketing buzzwords! We also try TWO coffees this week, one from Rowan Coffee and one from Maven Coffee. Thanks for listening!
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Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod Follow Valor on Instagram: http://instagram.com/valor.coffee ____
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This was one of those episodes where we sat down with a topic, but the conversation led us in a different direction that produced some FIRE radio. We talk about some of the skills we've developed due to necessity and lack of cash, especially when we were a young business, along with talking about our "God Shot" experiences AND dissecting a fun X thread our friend Kent posted that suggested roasters should BRAND (i.e. name) their single origin coffees. Hope y'all enjoy!
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We've always struggled with a particular dilemma: we love the clarity and flavor we can achieve by brewing pour overs, but doing so behind a busy coffee bar is wildly inefficient and inconsistent. We've tried to conquer this by using automated pour over machines, such as the Tone Touch 03 and the Curtis Seraphim, but those have proven finicky and again resulted in inconsistencies from cup to cup. So we were stoked to revisit our old friend, the Coffee Shot, but now with the addition of a paper filter inside the portafilter that has really changed this brew into something special that we are incorporating IMMEDIATELY at our cafes. So long pour overs (...for now).
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Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod Follow Valor on Instagram: http://instagram.com/valor.coffee ____
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David LaMont has been in the coffee industry in Atlanta/the Southeast for the past 20 years, filling roles from barista, to wholesale sales, and now as the Southeast Sales Manager of La Marzocco. We talk to him about how he has built a career in coffee, discuss best machines depending on use case, and ultimately just have a dang good time. Thanks so much to David for coming on the progrum!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod Follow Valor on Instagram: http://instagram.com/valor.coffee ____
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!
David LaMont has been in the coffee industry in Atlanta/the Southeast for the past 20 years, filling roles from barista, to wholesale sales, and now as the Southeast Sales Manager of La Marzocco. We talk to him about how he has built a career in coffee, discuss best machines depending on use case, and ultimately just have a dang good time. Thanks so much to David for coming on the progrum!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod Follow Valor on Instagram: http://instagram.com/valor.coffee ____
00:00:00 Intro 00:09:29 Valor's Year in Review 00:28:05 Favorite Coffee WE Released in 2023 00:41:04Our Favorite Brew Method of 2023 00:44:07 YOUR Favorite Brew Method of 2023 00:46:44 Our Favorite Coffee of 2023 00:49:58 YOUR Favorite Coffee of 2023 00:53:01 YOUR Favorite Cafes of 2023 00:54:51 YOUR Favorite Packaging Design of 2023 00:56:46 YOUR Vote for Most Underrated Roaster of 2023 00:58:59 Coffee Review: Obadiah Fuyan China 01:10:00 Our Goals for 2024 01:13:29 Conclusion
04 Jan 2024
Opening a Coffee Shop With No Barista Experience – 01/03/2024
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We're often contacted by folks asking us our suggested first steps in their journey towards opening a coffee shop? Our first question... "Have you ever worked in coffee before?" Ethan and Riley discuss whether it's possible/important to work as a barista before you make the jump to running your own cafe. We also take a few questions, including Linea Mini vs GS3 for home use, whether or not owner pay should be included in labor percentage, and more!
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Watch on Youtube: https://youtube.com/valorcoffee16
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Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod Follow Valor on Instagram: http://instagram.com/valor.coffee ____
00:00:00 Intro 00:05:12 Q&A: Include Owner Compensation in Labor Percentage? 00:11:10 Q&A: Where to Store Espresso Machine During Freezing Temps? 00:13:33 QA: Linea Mini w/ Brew by Weights vs GS3 AV for Home Setup? 00:19:23 Q&A: Gicleur Clogging 00:21:14 QA: Mahlkonig E80 Alternatives 00:29:22 Should You Start a Coffee Shop If You Have No Coffee Experience? 00:49:25 Coffee Review: Cultivar Colombia Santa Ana Anaerobic Natural 01:00:16 Conclusion
11 Jan 2024
Predicting Trends in the Coffee Industry in 2024 – 01/10/2024
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We gather around the table and talk about where we think the industry might be heading this year, including commercialized bean spritzing, low caff varietals and more. We also taste a yum coffee from Process out of Belfast and talk just a little bit about football (at the end).
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JP is a dear friend and owner of Meadowlark, a beautiful sub-500 square foot cafe in Gainesville, GA. This is JP's second time on the progrum, and it was a joy to talk about all sorts of stuff, mainly centered around his cafe now that it's been in operation for a minute. We also touch on Thermoplan at the WLAC, drink a coffee from Noeo Coffee, and more. Thanks for listening!
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
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Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod Follow Valor on Instagram: http://instagram.com/valor.coffee ____
00:00:00 Intro 00:06:21 Thermoplan at WLAC 00:10:42 A Convo About Starbucks Criticism 00:23:47 Do You Analyze Your Numbers? 00:31:01 Being Open On Holidays 00:34:59 What's It Like Being a Trailblazer of Third Wave Coffee? 00:36:37 What's It Like Having a "Family Business"? 00:40:40 Do You "Bring Work Home"? 00:44:44 What's Harder: Working for Someone OR Calling the Shots? 00:54:15 What's It Like Carrying Soooooo Many Roasters? 00:59:48 When Did You Know You Wanted to Start a Coffee Shop? 01:01:35 What Did You Think Your Shop Would Be Like / What is it ACTUALLY Like? 01:04:12 What Would You Tell Someone Looking to Start a Coffee Shop? 01:10:13 What Would You Ask Other Cafe Owners? 01:12:57 Cross-Cafe Shift Covers 01:13:51 Coffee Review: Noeo Coffee Prelude Blend 01:23:12 Conclusion
26 Jan 2024
Small Business, Big Impact: How Coffee Shops Shape Community – 01/25/2024
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We welcome Valor Alpharetta's Head Coach, Lillabea Goins, back for her third round on the podcast to discuss all sorts of fun with Ethan, including the joys of feedback and failure, the power of cafe in a community, how to be a leader at Valor, and what it's like to be a woman working for three dudes.
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Watch on Youtube: https://youtube.com/valorcoffee16
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Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod Follow Valor on Instagram: http://instagram.com/valor.coffee ____
00:00:00 Intro 00:01:06 Use Discount Code BELOVED for 30% off your order of Pageturner 02:06 Welcome Lillabea. Tell us about your role at Valor and a bit about the culture here. 00:03:46 You have a book in front of you today, what is it about? 00:11:42 How do you balance the nostalgia for the original team and the people in your care now? 00:23:33 Can you describe what it’s like to be a woman in a leadership role in specialty coffee? 00:28:33 How has it been leading a team lately? 00:39:29 Lillabea and Ethan explore the differences between male and female leaders in the workplace. 00:52:11 Lillabea’s 12th takeaway from the book and how she applies it in her role. 00:59:07 Our mission is to uplift people through coffee. It starts with the team first, then extends to the guests 01:05:17 Lillabea explains how being vulnerable with guests leads to a deeper connection and better service. 01:12:33 Lillabea asks Ethan: What is your proudest moment as a leader? 01:18:16 There is so much value in serving and cultivating a personal experience. 01:21:20 Your work does not define your worth. 01:28:51 Coffee review - M&M Las Nunes from Rum Baba 01:41:50 We’re grateful to have people send/bring us coffee from all around the world. 01:44:49 Do you have any final words for the Valor Coffee Podcast Community?
02 Feb 2024
Are Coffee Shops Profitable? A Look at the Numbers - 01/31/2024
01:22:50
DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet
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We're live just 42 minutes from Six Flags Over Georgia to answer a very common question: are coffee shops profitable? We take a look at our Cafe Viability Spreadsheet (link to download above!) and go on a hypothetical new cafe's first year. We'll be talking about the terms used, filling out the spreadsheet together, sharing insights we've learned over the years, and ultimately arrive at an answer of whether a standard-ops cafe can make a buck! Thanks for listening, y'all :P
*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products! Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod Follow Valor on Instagram: http://instagram.com/valor.coffee ____
00:00:12 Introduction 00:04:27 Why do people open coffee shops as their first business? 00:11:52 Spreadsheet and Terms Overview 00:22:52 Different size spaces and physical locations affect viability 00:31:09 This is not a profit and loss statement 00:31:41 What is “Cost of Goods Sold” + other terms 00:34:15 Talk to your accountant! 00:39:40 Let's fill in the spreadsheet 00:46:45 Rent Calculator 00:50:27 Staff and Wages Calculator 00:58:25 Paying Yourself a "Base Wage" as an Owner 00:59:59 Multiple other categories, rapid-fired for your listening pleasure (and show length) 01:06:05 Cost of Goods Sold, Transactions per Day, and Average Transaction. 01:11:34 Is this cafe profitable? 01:14:48 How would a hypothetical year two look? 01:19:50 Conclusion
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We had a whole dang episode planned out, but we had so many solid questions that we decided to pivot.! We cover a few really awesome topics like: how do you know who to go into business with? What should your values be? And whenever the three of us are disagreeing on something in our company, how do we debate that? Thank you as always for submitting your questions, and keep them coming.
*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products! Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod Follow Valor on Instagram: http://instagram.com/valor.coffee ____
00:00:00 Introduction 00:11:04 Q - How do you make decisions as a group and decide when to move forward? 00:23:57 Q - If you were to open a cafe with a completely different service model than the two that you have, what would you want it to be like? 00:32:12 Q - How do you know who you should go into business with, what values should align, and how long of a commitment should people be willing to make? 00:40:41 Q - What machine do you use for frozen slushy drinks? Does it work well or has it been a dud? 00:45:08 Q - What's the best method for changing grind size on espresso or other brewing devices? I don't want to go finer, but sometimes it feels like I have no choice. 00:57:50 Q - How much in line training do you do? Once an employee is quote up to speed and quote, how do you go back and reinforce? 01:05:37 Coffee Review: Little Wolf Ecuador Angamaza 01:15:33 Conclusion
16 Feb 2024
Crafting the Perfect Coffee Shop Menu - 02/14/2024
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Riley fell ill this week, so Ethan and Ross sit down together and really just lay into some topics, including questions about one of our favorite books, and "business smart" things we've had to implement. Then they dive into crafting a specialty focused menu that still meets guests where they are. Thanks for listening!
*If you purchase something through one of our links, we may be entitled to a share of the sale*
We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products! Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!
Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee
Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod Follow Valor on Instagram: http://instagram.com/valor.coffee ____
00:00:00 Introduction 00:01:17 What's up with different roasters having the same coffees? 00:09:00 Q&A - From your time reading Unreasonable Hospitality, what do you think impacted each of you most? 00:16:34 Q&A - What are some of the main themes of the “Old Valor” and what “Business Smart” things have we had to implement? 00:25:32 Latte Art - is it a prerequisite to become a barista? How hard is it to learn? 00:36:35 Coffee Shop Menus - What should be included, how should it be laid out? 00:43:35 Differentiating between different coffees and gauging customer expectations 00:55:07 Seasonal espresso options and the Coffee Nerd Experience (8th wave, baby!) 00:59:02 How should a menu be structured to avoid confusing guests? 01:01:15 You should have syrups! 01:05:00 Our approach to crafting a seasonal menu 01:17:30 Coffee Review: Bellwood Kenya Kamwangi 01:21:42 Conclusion
23 Feb 2024
How Much Can a Coffee Shop Owner Make Per Year? - 02/21/2024
01:10:04
DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet
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This week, we dive into the question so many folks jumping into this industry have: how much can I make as a coffee shop owner? We revisit our Cafe Viability Spreadsheet (linked above) and punch in some test numbers to see if it’s even possible to make a livable wage running a more-than-slow-but-not-crazy-busy cafe. Heck, we even tell you how much money we make in this one, so listen through to get those juicy details. Thanks for listening!
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We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products! Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr
Buy Valor Coffee: https://valor.coffee/shop
Watch on Youtube: https://youtube.com/valorcoffee16
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00:00:00 Introduction 00:15:09 An update on how we’re feeling about our roles and responsibilities 00:24:51 Make sure you’re organized so you can get the best results from your time and effort 00:28:24 A Note on Owners/Managers + Tips 00:34:46 Punching Numbers in the Spreadsheet 00:39:00 Ethan and Ross talk about the coffee that (was) up for review this week 00:45:33 Completing the Cafe Viability Spreadsheet to see what a solo owner can make 00:51:21 How much coffee do we go through each week at Valor locations? 00:53:40 Let’s look at another viability scenario - A husband & wife team 00:59:23 What WE make as owners of Valor 01:03:39 There can be difficulties, but we are so grateful for what we have and what we do
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