Valor Coffee Podcast (Valor Coffee)
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| 14 Apr 2025 | SEO for Coffee Companies | Website Changes You Need to Make Today – 04/09/2025 | 01:11:59 | |
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep138 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We had the pleasure of sitting down again with our buddy Kent from LocalEyes, our go-to SEO expert and a wizard behind the curtain when it comes to how coffee companies can actually win on Google. Whether you’re running a cart, a café, or selling beans online, this episode is for you. We define key SEO terms (H1s, meta descriptions, and more), walk through real listener-submitted websites, and share instant improvements that can help your pages rank better today. Kent also gives us a sneak peek into the brand new SEO course he filmed for our Valor Coffee Community. It’s packed with insight, as we roast some websites (gently) and break down exactly what coffee companies are doing right and wrong. Whether you’re DIY-ing your Squarespace site or working with an agency, this is one you don’t want to miss. Kent's Socials: https://taplink.cc/kent.fyi *If you purchase something through one of our links, we may be entitled to a share of the sale* Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account! Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products! Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit https://localeyesgrowth.com/valor to get the ball rolling! Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod Follow Valor on Instagram: http://instagram.com/valor.coffee Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook Follow Riley: https://instagram.com/rileywestbrook Follow Ross: https://instagram.com/rosswalters Follow Ethan's Parody Account: https://instagram.com/ethanrivers777 00:00:00 Start00:00:33 Intro 00:06:30 What is SEO? 00:10:10 H1? 00:14:19 UI/UX? 00:17:13 3 Things that make your website rank higher 00:27:07 How much is SEO Set It and Forget It? 00:29:08 Local vs E-Comerce SEO 00:31:21 Toxic Back-links?!?!?!?!?!?!? 00:32:43 Website SHRED (buckle up) 00:40:00 Social Proof 00:45:23 Google Busniess Profile 00:46:22 The PERFECT Google Review 00:48:16 Website #2 00:59:54 Website 3 (the reckoning) | |||
| 25 Mar 2025 | How to Make Excellent Coffee Cocktails at Your Coffee Shop – 03/19/2025 | 01:23:26 | |
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/landing-page?utm_source=spotify&utm_campaign=ep137 Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We’re diving deep into the world of seasonal coffee cocktails—how to make them, why they work, and how to actually execute them in a busy café setting. We get into the creative process behind building a solid seasonal menu, from drawing inspiration from craft cocktails to balancing drink archetypes that hit everything from matcha to mocktails. If you’re running a coffee shop and want to up your signature beverage game, or if you’re just a fan of cool coffee drinks (ever heard of a Valade?), this one’s packed with useful insight and behind-the-scenes context. Plus, Ross introduces a new basketball challenge—things get competitive. Let’s chop it up! *If you purchase something through one of our links, we may be entitled to a share of the sale* Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account! Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products! Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit https://localeyesgrowth.com/valor to get the ball rolling! Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod Follow Valor on Instagram: http://instagram.com/valor.coffee Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook Follow Riley: https://instagram.com/rileywestbrook Follow Ross: https://instagram.com/rosswalters Follow Ethan's Parody Account: https://instagram.com/ethanrivers777 00:00:00 - Start00:00:14 - Intro00:04:07 - Sports00:04:45 - DOn't call it a call out00:10:07 - The TOPIC at hand00:13:34 - Sig Bev Qaulifiers00:20:42 - How to start a seasonal menu00:37:49 - Drink #100:46:14 - Drink #200:48:46 - Drink #300:50:47 - Drink #400:56:41 - Drink #501:01:29 - Drink #601:08:05 - Execution hacks01:14:18 - Ratio of For Here v.s. To Go on Seasonal Drinks01:15:47 - Pricing01:17:02 - Hot take? | |||
| 20 Mar 2025 | Q&A: Should I Buy a Turn Key Cafe, Scheduling Apps and More! – 03/20/2025 | 00:53:08 | |
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee/invitation?code=E3A29B Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Should you buy a turnkey café? What’s the best way to schedule multiple cafés in one app? We’re tackling your coffee business questions today on the Valor Coffee podcast! We dive into the realities of taking over an existing café, what scheduling software actually works (spoiler: it’s not all good), and our biggest regrets when launching new locations. Plus, we break down our recent road trip to visit wholesale partners in Texas and Oklahoma, talk about the power of SEO, and debate who’s the best driver on the Valor team. This one’s packed—hope y’all enjoy! *If you purchase something through one of our links, we may be entitled to a share of the sale* Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account! Want to send us coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffee We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Mahlkonig, Anfim and Eureka products! Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcEr Want to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit https://localeyesgrowth.com/valor to get the ball rolling! Follow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepod Follow Valor on Instagram: http://instagram.com/valor.coffee Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook Follow Riley: https://instagram.com/rileywestbrook Follow Ross: https://instagram.com/rosswalters Follow Ethan's Parody Account: https://instagram.com/ethanrivers777 | |||
| 10 Feb 2022 | Joel & Charles Norman of Bellwood Coffee – 02/01/2022 | 02:25:19 | |
This week we are joined by some of our very best friends in the coffee industry. Joel and Charles Norman are two of the mot genuine guys we know, and their company, Bellwood, shares many of the values that Valor holds dear. We talk Gen Z slang, Bellwood's story, what it's like running a business with your brother, barista wages and some roasting philosophy. We had a TON of fun with this one and hope you love it! Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor....
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| 22 Feb 2022 | How to Pick Your Core Values – 02/22/2022 | 01:53:03 | |
We think pretty much all good businesses have something in common: strong values. We talk about how we picked our values a couple of years back and give a great framework to get you started. Here are the questions we referenced in the video: 1. At the end of your day, when you feel energized and purpose-filled, what did you do that day? What sense of accomplishment did you feel? Put those feelings into words. -Do you have a specific memory? Share 2. In 10 years, what do you want people to ...
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| 03 Mar 2022 | Why You Should Have a Co-Founder + Our Roles in Valor – 03/03/2022 | 01:39:21 | |
This week we talk about Ethan being better than Ross at Madden, and more importantly, why we like the idea of finding a co-founder when you look to start your own business and our roles within Valor. The Five Dysfunctions of a Team by Patrick Lencioni (Amazon): https://amzn.to/349LeBQ *If you buy something through our external/third-party links, we may get a small share of the sale.* Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____ Follow Ross: ht...
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| 08 Mar 2022 | JP McKenzie of Meadowlark Coffee – 03/08/2022 | 02:41:41 | |
JP is one of our very best friends within the coffee industry and one of the most genuinely nice people you will ever meet. He is a large inspiration into why we are the service focused brand that we are. He is a busy guy, running wholesale for Bellwood Coffee, building his own brand through his espresso cart, Meadowlark, and playing guitar for Athen's based band Family and Friends. We talk what it's like being a wholesale sales guy, JP's travels, where Meadowlark is heading, and more. Much l...
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| 05 Apr 2022 | The Great Valor Brand Refresh – 04/05/2022 | 01:09:05 | |
This episode is highly visual. Hope over to our Youtube to watch along: https://www.youtube.com/channel/UCtrhE0QWoWEOsGY-Z3NQUjQ We're back! This week we talk all about our refreshed brand and how we got here from where we started. We discuss why we chose the design element we did and look over our new packaging, merch, and more. Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: htt...
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| 13 Apr 2022 | David Bizilia of Side Track Coffee – 04/12/2022 | 03:02:22 | |
Few cafes have given us experiences that nearly bring us to tears – Side Track in Opelika, Alabama is one of 'em. They offer top notch coffee and top notch surface in their cafe 20 minutes outside of Auburn. David is one of the best guys around, and we were THRILLED to sit down with him and chat about values, branding, Godzilla, and his five star Little Caesars experience. Follow Side Track: https://www.instagram.com/sidetrackcoffee Follow Valor: http://instagram.com/valor.coffee Buy Valor ...
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| 19 Apr 2022 | College vs Experience, Distractions, and Other Bad Advice – 04/20/2022 | 01:25:57 | |
This week we dive into some completely, totally, genuinely original ideas that no one else has ever thought of. Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: https://instagram.com/rileywestbrook Follow Ethan's Parody Account: https://instagram.com/ethanrivers777 ***If you buy something through our external/third-party links, we may get a small share of the sale. This helps...
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| 26 Apr 2022 | Aligned Priorities, Employee Ownership, Guest Policies – 04/26/2022 | 01:24:59 | |
All startups could benefit in sitting down and getting priorities aligned and ordered from least to most important – this week we touch on ours, along with some sports talk and our least favorite policies to enforce upon our guests. Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: https://instagram.com/rileywestbrook Follow Ethan's Parody Account: https://instagram.com/ethanri...
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| 05 May 2022 | Valor's Own Myka Collins – 05/03/2022 | 01:55:08 | |
It was an absolutely thrilling time sitting down with our own operations coordinator, Myka (Mykie) Collins. Mykie has been with us for almost three years and will be running our second cafe. She is one of the most talented, hard working, dedicated people we've EVER met. Everyone can learn a little something from Mykie, even if there are some poop jokes along the way. Follow Mykie: http://instagram.com/bornofthewind Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://v...
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| 10 May 2022 | Q&A | Things We'd Change About the Specialty Coffee Industry, Our Onboarding Process & More – 05/10/2022 | 01:32:02 | |
We opened up our Instagram to questions and received some fun ones, including topics like things we'd change about the specialty coffee industry, our onboarding process, and whether or not cold brew is actually good. Thanks for listening! Follow Valor: http://instagram.com/valor.coffee Buy Valor Coffee: https://valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: https://instagram.com/rileywestbrook Follow Ethan's Parody Account: https://instagram.com/...
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| 18 May 2022 | Our Favorite Books, Cold BooBoo, Jimmy Butler – 05/17/2022 | 01:12:33 | |
This week we talk about our cold brew process, Miami Heat small forward Jimmy Butler's specialty coffee company, and books that have shaped our lives. Buy Valor Coffee: https://valor.coffee Follow Valor: http://instagram.com/valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: https://instagram.com/rileywestbrook Follow Ethan's Parody Account: https://instagram.com/ethanrivers777 ***If you buy something through our external/third-party links, we may ge...
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| 08 Jun 2022 | Development Time Ratio and Destratification – 06/07/2022 | 01:17:12 | |
Thanks for listening and giving us a good review, it goes a long way <3 No Ross, no problem. Ethan and Riley go deep on coffee, talking about some Valor roasting philosophy, sipping other folks' coffees, talking destratification & MORE! Buy Valor Coffee: https://valor.coffee Follow Valor: http://instagram.com/valor.coffee ____ Follow Ross: https://instagram.com/rosswalters Follow Riley: https://instagram.com/rileywestbrook Follow Ethan's Parody Account: https://instagram...
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| 14 Jun 2022 | Valor Roaster Sam Smith on Experimental Processing – 06/14/2022 | 02:05:03 | |
Thanks for listening and giving us a good review, it goes a long way <3 Continuing on our streak of the upmost nerdy coffee content, this week, we sit down with our roaster Sam Smith to discuss his story, along with experimental processing methods such as anaerobic, carbonic maceration, orange washing, and more. This one was really, really fun and will really scratch an itch if your interested in some of the deep science behind the coffees you drink. Here's some of the books Sam mentione...
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| 29 Jun 2022 | Top Three Questions When Starting a Coffee Shop Part 1 – 06/28/2022 | 01:02:12 | |
Thanks for listening and giving us a good review, it goes a long way <3 Starting a cafe can be intimidating, and it can feel like there are a million things to learn. As Valor's Partner Success Director, Ross hears common concerns and lends advice based on our experience. We're going to do a little series on three of the most common questions Ross gets, starting with...HIRING. We discuss the philosophy of hiring, how many people you should hire, and how you should build out your schedule,...
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| 06 Jul 2022 | Top Three Questions When Starting a Coffee Shop Part 2 – 07/05/2022 | 02:32:43 | |
Thanks for listening and giving us a good review, it goes a long way <3 In part two of our series on our most common questions from coffee shop founders, we discuss a topic that overwhelms lots of folks: EQUIPMENT. Whether you already know all about the different brands OR you're coming in blind, this episode will likely help you from deciding which brand or size machine, to potential blindspots that you might not be expecting. Thanks for listening! No affiliate links in this one! ...
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| 12 Jul 2022 | Top Three Questions When Starting a Coffee Shop Part 3 – 07/12/2022 | 02:05:28 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Our third and final part of our series on questions we get from folks starting coffee shops discusses all things MENU. We answer the following questions and more: How can you create an empathetic menu? What types of beverages should your menu have? How should you lay it out? How can you manage approachability AND showcasing hyper-specialty drinks? Thanks for listening! Buy Valor Coffee: h...
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| 20 Jul 2022 | First Things We'd Do If We Were Starting a Coffee Shop Today – 07/19/2022 | 01:55:01 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Intro: 0:00 Laying Out The Episode: 35:12 Step 1 – What Do You Want?: 37:45 Step 2 – Why Do You Want It?: 58:00 Step 3 – Logistics Lineup: 1:04:05 We just ran a series on the questions we are most often asked by those starting coffee shops. Here we discuss the next step – actually putting a plan into action. We detail the first three steps we would take if starting from scratch – simple things ...
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| 27 Jul 2022 | Are All Industries Specializing? – 07/26/2022 | 01:27:18 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ross is officially on dad-leave, so this week found Ethan and Riley chopping it up about a bunch of random stuff, including which industries they would like to see offer a specialty product, an update on our E80, frustration with bourbon culture + package stores, a cart-project update. This is a very *SOMETIMES* podcast, so buckle in. Buy Valor Coffee: https://valor.coffee/shop Want to become ...
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| 02 Aug 2022 | How to Get Your Boss to Listen to Your Ideas – 08/02/2022 | 01:11:44 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 We've seen it from both angles and this one is a tough one to navigate until you NAIL IT DOWN. Ever given a GREAT idea to your boss/manager, but then felt like they ignored you or forgot about it? This is likely because there wasn't a proper system for feedback to be delivered. This week we discuss how owners/bosses can creates a place for employees to feel heard and for ideas to lead to growth ...
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| 10 Aug 2022 | Riley Solo Ep: Q&A, Coffee Trends, The Industries Future – 08/09/2022 | 01:08:22 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Stuffs weird around here with a baby officially out and another coming soon, so we're apart this week but still wanted to dish out an episode for you. Riley sat down and spat out words for a whole dang hour, including answering questions asked to him by our Instagram followers, including some talk of his schedule and systems to get work done, coffee trends, and what the future holds for specialt...
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| 26 Aug 2022 | How We Brew Coffee at Home – 08/23/2022 | 01:20:03 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 We're back! This week the three of us sat down together for the first time in a hot minute due to the arrival of a couple babies. We answer some questions about our home coffee setups and coffees we've been digging lately. Thanks for listening, enjoy! Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at...
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| 31 Aug 2022 | Live Exit Interview with Elijah Knapp – 08/30/2022 | 01:42:36 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Elijah is one of a kind, a true treasure that came to Georgia and began working at Valor about two years ago. We've seen him blossom and bring so much joy to our team and our guests. Elijah is moving on to pursue his career in design, so we decided to do a sort of live exit interview to discuss how Valor can grow. We'll miss you Elijah, love ya! Buy Valor Coffee: https://valor.coffee/shop Watc...
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| 07 Sep 2022 | Lucas Cuadros & Barry Burgess of Unblended Coffee – 09/07/2022 | 01:41:33 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Unblended is, simply put, one of our favorite companies in the business. Lucas and his team are focused on fixing root issues within the supply chain, including introducing younger producers to the coffee industry and building brands around producers hard work. Unblended focuses energy on this, along with some of the most excellent coffees we've ever had, including experimental processes like th...
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| 15 Sep 2022 | Melissa Bartz of Little Wolf Coffee – 09/13/2022 | 01:35:54 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Little Wolf coffee is one of Valor's favorite roasters, so we had a ton of fun sitting down with co-founder Melissa Bartz and hearing more about the company. We had the pleasure of visiting their cafe-roastery in Ipswich, MA In 2021 and it, along with Melissa and team's excellent service and coffee, was a dang treat. Little Wolf just opened their new cafe and is constantly pushing the industry f...
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| 22 Sep 2022 | Lauren Purvis of Mizuba Tea Co – 09/20/2022 | 01:40:48 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Mizuba Tea Co dishes out some of the finest matcha in the game and Valor is a verrrrry proud partner! We sat down this week with founder Lauren Purvis and discussed Mizuba's origins and lots of tea talk, including some of those nerdy details that we know lots of you listeners will love. Thanks to Lauren for coming on our show! Buy Mizuba's matcha: https://mizubatea.com Follow Mizuba: https://ww...
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| 23 Sep 2022 | Culture Couch Episode #0 – Pilot – 09/26/2022 | 00:16:05 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 New segment! Weekly, along with our normal long-form Coffee Sometimes episode, we'll be dropping short-form episodes focused on culture – if you watch the video on YouTube, you'll see that these episodes are recorded on a couch in our HQ, hence the title...Culture Couch! This episode lays out what we'll focus on in this series, along with touching on the definition of core values and giving insi...
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| 28 Sep 2022 | Founder Q&A Round 2 – 09/27/2022 | 01:48:07 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we answer questions asked by Instagram followers and emailers including what we'd do different if we started a cafe, how to manage work/life balance, how to increase sales volume in your cafe, how to maintain a fun culture while remaining professional, plus many, many more! Thanks for listening! Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorco...
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| 29 Sep 2022 | Culture Couch Episode #1 – Fun & Focused w/ Mykie Rutter – 10/03/2022 | 00:13:39 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we take a deep dive into one of our values that we think fuels Valor to truly be more than just a coffee company – Fun & Focused. Operations coordinator Mykie Rutter sits down with Ross to talk how she has seen this lived out in the cafe. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us a...
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| 05 Oct 2022 | Aaron Fender and Marcus Hollinger of Portrait Coffee – 10/04/2022 | 01:48:50 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 We're stoked to put out this conversation we had with our friends from Portrait Coffee. Portrait is crushing it, dishing out great coffees while on a great mission. We talked with Aaron and Marcus about their brand, mission & vision, and business challenges. Thanks for watching! Buy Portrait Coffee: https://portrait.coffee/ Follow Portrait: https://www.instagram.com/portraitcoffee/ Buy Val...
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| 06 Oct 2022 | Culture Couch Episode #2 – Put Empathy Into Action – 10/10/2022 | 00:16:52 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 On this episode of Culture Couch, Ethan and Ross take a moment to talk about our most talked about Core Value, Put Empathy Into Action and how we live by this in our day-to-day operations. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account! Follow Valor: ht...
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| 11 Oct 2022 | Culture Couch Episode #3 – A DEEPER DIVE: Put Empathy Into Action – 10/17/2022 | 00:17:43 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 As a follow-up to last week's Culture Couch episode, this week Ross and Ethan go even deeper on why Put Empathy Into Action is our most talked about core value and how we apply this with our lives, space-design and more. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set ...
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| 11 Oct 2022 | Schedules of a Coffee Company Owner – 10/11/2022 | 01:21:10 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we talk about how our weeks and schedules play out as three guys who own a coffee company. Obviously this can play out differently depending on what kind of coffee business you are running (i.e. cafe vs roasting operation vs both) and how many owner's your business has. This is a question we've been asked a few times, hope y'all enjoy! Buy Valor Coffee: https://valor.coffee/shop Watc...
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| 19 Oct 2022 | How to Make a GREAT Product, CONSISTENTLY – 10/18/2022 | 01:04:39 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 One of the MOST IMPORTANT things to us is giving our guests a similar experience each and every time they step foot through our doors, NO MATTER WHO is behind the bar. Today we talk about ways we do this while giving the best possible product, including practical steps such as setting a "Range of Excellence" and shooting to achieve the same product at the slowest volume and fastest rush. Thanks ...
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| 24 Oct 2022 | Culture Couch Episode #4 – Details Matter: What Separates Good from GREAT – 10/24/2022 | 00:16:21 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ross sits down with Riley this week to talk about another one of our Core Values, Details Matter. This value can elevate businesses to stick out from the rest by empowering us and our team to take a step back and look at the areas where we can go beyond the norm. Thanks for listening! Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to becom...
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| 31 Oct 2022 | Culture Couch Episode #5 – The DIAL Method – 10/31/2022 | 00:18:22 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ethan and Ross talk about our method for dealing with stressful situations and how to channel panic into action using a little routine we created called the DIAL Method. Enjoy! Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account! Follow Valor: http://instagr...
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| 26 Oct 2022 | Should You Yell at Your Employees? – 10/25/2022 | 01:10:16 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This is one of those "Sometimes" pods where we go off about football and then bring it around to how different styles of leadership look within different industries (i.e. a coffee shop vs a pro football team lol). Thanks for listening. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor...
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| 02 Nov 2022 | Kent Sheridan, AKA the TITAN of Specialty Instant Coffee – 11/01/2022 | 02:16:29 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 One of our coffee besties, Kent Sheridan, phoned in to the program this week to show us a good time. Kent founded VOILA, a company that (formerly) produced the best, most convenient instant coffee in the world. We talk about his history in the coffee industry, our friendship, AND we taste some "convenient" coffees on the air. Follow Kent: https://www.instagram.com/kent.fyi/ Kent's Website: http...
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| 14 Nov 2022 | Culture Couch Episode #6 – Servant Leadership: Checking Your Ego at the Door – 11/14/2022 | 00:14:42 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ethan and Ross talk about our method for dealing with stressful situations and how to channel panic into action using a little routine we created called the DIAL Method. Enjoy! Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account! Follow Valor: http://instagr...
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| 09 Nov 2022 | How to Hire AMAZING PEOPLE for Your Coffee Shop – 11/08/2022 | 01:28:48 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 A moment to toot our own horn: one of the most common questions we are asked is, “How do you guys get such great people to work for your company?” Today, we try to touch on the subject and give you all a glimpse of the hiring process at Valor. Enjoy! Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at ...
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| 16 Nov 2022 | Hiring Philosophy: Hungry, Humble, Smart – 11/15/2022 | 00:58:23 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 When we're looking to hire new Pit Crew members, we have a framework that often helps us qualify or disqualify candidates that we borrowed from one of our favorite books – measuring three factors: Hungry, Humble, and Smart (emotional intelligence). We also added a couple more to this: Hang and Logistics. We hope this helps you hire great people for your business! Buy Valor Coffee: https://valor...
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| 21 Nov 2022 | Culture Couch Episode #7 – Servant Leadership: Being a Cheerleader – 11/21/2022 | 00:13:33 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 To continue their chat on Servant Leadership, Ethan and Ross discuss what it looks like to take a step back from the spotlight and step into being a cheerleader for those on your team. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account! Follow Valor: http:/...
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| 28 Nov 2022 | Culture Couch Episode #8 – Servant Leadership: Leading By Example – 11/28/2022 | 00:17:47 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Servant Leadership CONTINUED! Ross and Riley discuss leading by example and how that plays out even when we aren't always around or the most in-the-know about the deeper details of the operation. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account! Follow Va...
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| 22 Nov 2022 | Have We FAILED Our Mission? – 11/22/2022 | 01:11:39 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ross and Riley go IN while Ethan takes time off with his new baby. On this episode, we discuss our original vision that we set out to accomplish when we started Valor and how that has changed and adapted over the years. Thanks for listening, Happy Thanksgiving! Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? E...
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| 07 Dec 2022 | Dynamics of a World Class Team – 12/07/2022 | 00:53:23 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ethan's back! He sits down with Lillabea, one of our longest tenured Pit Crew members and future Valor Alpharetta Head Coach, to talk about team dynamics, matching strengths with others' weaknesses, and workplace feedback within a fast-paced cafe environment. Thanks Lillabea! Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Whole...
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| 08 Dec 2022 | Culture Couch Episode #9 – Servant Leadership: Assuming the Best – 12/12/2022 | 00:14:17 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Servant Leadership CONTINUED AGAIN?! This one goes deep, so we have even more topics to cover. Ethan and Lillabea sit down to talk about assuming the best of our co-workers and how to dish out and receive feedback. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an ...
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| 13 Dec 2022 | Specialty Coffee HOT TAKES 2022 – 12/13/2022 | 00:59:47 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ethan, Ross and Riley are finally back on the mic TOGETHER to bring you some of our hottest takes, like a certain popular espresso machine that Ethan hates and a brew method that has never produced a good result for Riley. There's also a chance Ross flashes his coffee tattoo on air. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become ...
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| 22 Dec 2022 | Culture Couch Episode #10 – New Hire Discusses the Onboarding Process – 12/19/2022 | 00:20:02 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote Our newest Pit Crew member, Makenna, was thrown to the WOLVES and came on Culture Couch on her fifth day on the job. She talks about the hiring process and breaks down what the first few days on-the-job at Valor look like. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Wa...
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| 22 Dec 2022 | Valor's Year in Review – 12/22/2022 | 01:18:14 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote We move across the hall to our new podcast studio (still a work-in-progress) and talk about what this year has brought, how we've met or fallen short of our goals, and where we think next year will take our business. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to...
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| 23 Dec 2022 | Culture Couch Episode #11 – Above and Beyond w/ Mykie – 12/26/2022 | 00:15:01 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote Monthly on Culture Couch, we'll be highlighting a member of the team who has shown excellent hospitality and a display of Valor's values at some point within the previous month. This person is chosen by their peers, rewarded, and brought on Culture Couch to break down how their interaction played out. First up is Mykie to ...
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| 28 Dec 2022 | Designing Your Goals to be ACHIEVABLE – 12/27/2022 | 01:11:56 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote We move across the hall to our new podcast studio (still a work-in-progress) and talk about what this year has brought, how we've met or fallen short of our goals, and where we think next year will take our business. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to...
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| 02 Jan 2023 | Culture Couch Episode #12 – "Fire" Leadership – 01/02/2023 | 00:12:36 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 VOTE COFFEE SOMETIMES FOR BEST PODCAST OF 2022: https://sprudge.com/vote Ethan and Ross quite literally SPIT FIRE on this week's Culture Couch. We talk about the lessons we've adopted from Danny Meyer's Setting the Table ( buy it here: https://amzn.to/3B4HKNF) and how to use different forms of the Fire concept when leading your staff. HAPPY NEW YEAR! Buy Valor Coffee: https://valor.coffee/shop...
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| 16 Jan 2023 | Culture Couch Episode #13 – Peer to Peer Conflict – 01/16/2023 | 00:18:10 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ross and Ethan dive in on how to confront and navigate conflict between co-workers. Enjoy! Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account! Follow Valor: http://instagram.com/valor.coffee ____ Follow Riley: https://instagram.com/rileywestbrook Fol...
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| 11 Jan 2023 | How Much It Costs to Open a Coffee Shop in 2023 – 01/11/2023 | 01:12:04 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Want to know how much you should budget out for your dream cafe? We're right in the midst of dishing out some serious cash for our new location, so we thought we would pull up the spreadsheet and share some full transparency with you in terms of how much it costs to open a coffee shop in the current economic climate, including how much more expensive Cafe #2 is vs our first location. Buy Valor ...
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| 18 Jan 2023 | What Makes a Coffee Shop Good or Bad? – 01/18/2023 | 01:02:43 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Last episode we asked listeners to write in with the things that make or break a coffee shop experience when visiting a new cafe. On this episode, we dissect those answers and give our opinions on what makes a cafe great or lackluster. Buy Valor Coffee: https://valor.coffee/shop Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor...
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| 25 Jan 2023 | Q&A Round 3 – Super Automatic Espresso Machines & More – 01/25/2023 | 00:53:24 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 We got some amazing questions from a regular listener, so on this episode we go through them. We include our take on superautomatic espresso machines, why we don't just drop "coffee" from our mission statement and more. WE ALSO KICK OF THE VALOR BOOK CLUB: First book we'll be reading – Unreasonable Hospitality by Will Guidara. We'll be discussing on our Instagram and Podcast, so get your copy h...
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| 01 Feb 2023 | Effective and Efficient Bar Flow in Your Cafe – 02/01/2023 | 01:09:41 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 A topic we could honestly go on for hours about – BAR FLOW! We talk a little about how we arranged our bar in our first cafe and some things we'll be changing in cafe #2 in order to pump out as many high quality drinks as possible. Enjoy! Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account! Follow Coff...
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| 15 Feb 2023 | Hosting a Hiring Event + Read a Book w/ Us! – 02/15/2023 | 01:10:49 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Donate to our Indiegogo Campaign: https://igg.me/at/valorcoffee Buy Unreasonable Hospitality: https://amzn.to/3XDd93M We start our 5 Minute Book Club this week, plus give updates on our Dunwoody cafe and discuss our hiring event. We missed y'all, thanks for your patience as we navigate our current crazy schedules until our new cafe opens! Watch on Youtube: https://youtube.com/valorcoffee16 Wa...
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| 22 Feb 2023 | Roasting Your Own Coffee vs. Multi-Roaster vs. Exclusive Partnership – 02/22/2023 | 01:04:13 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Donate to our Indiegogo Campaign: https://igg.me/at/valorcoffee Buy Unreasonable Hospitality: https://amzn.to/3XDd93M This week we dig into a hypothetical: if we were starting a new coffee business from scratch, would we: a) Roast our own coffee; b) Be a Multi-roaster; or c) Have an exclusive wholesale provider. THE RESULTS MAY SHOCK YOU. Watch on Youtube: https://youtube.com/valorcoffee16 Wa...
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| 20 Apr 2023 | WE OPENED A SECOND CAFE – 04/19/2023 | 01:09:51 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 WE'RE BACK. After a break (that wasn't really much of a "break" at all, we were busy af) to get our Dunwoody Cafe LIVE, we are back on the mic(s) to talk aaaaaalllll about our new space. Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account! Follow Coffee Sometimes: http://instagram.com/coffeesometimespo...
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| 27 Apr 2023 | Social Media and Instagram for Coffee Shops and Roasters in 2023 – 04/25/2023 | 00:57:46 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 We've gone through many-a philosophy where Instagram and social media are concerned, so we wanted to share with you all some of the things we've done right and, more importantly, wrong so that you can get straight to building an engaged following for your cafe (or other company)! 00:00 Intro 01:45 Motivations to Grow on Instagram 06:37 Do All Types of Businesses NEED an Instagram? 13:13 Local v...
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| 03 May 2023 | We've Been Under-Extracting the CRAP Out of Our Coffees..? – 05/02/2023 | 01:13:12 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we get back into our book series, tackling Chapter 4 of Unreasonable Hospitality, plus talk a good bit about extraction, including being brutally honest about how we might be underextracting some coffees by...a lot. 00:00 Intro 07:00 Unreasonable Hospitality Chapter 4 21:50 NFL Draft 33:48 Extraction – Moonraker WDT Tool 39:45 Curtis Seraphim and Low Extraction Problems 44:19 We Try t...
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| 11 May 2023 | How to Handle Bad Reviews of Your Coffee Shop – 05/09/2023 | 01:04:23 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Another week of three idiots talking about some stuff – this time we cover chapter five of Unreasonable Hospitality, plus get in the weeds on the topic of Online Reviews and how YOU should handle your coffee shop getting negative things published on the interwebs. 00:00:00 Intro 00:03:05 Small Talk 00:13:24 Unreasonable Hospitality Chapter 5 00:35:30 Online Reviews: How to Deal with Negative Re...
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| 18 May 2023 | Do Coffee Companies PROFIT from Branded Merchandise? – 05/16/2023 | 01:15:51 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Weber Workshops was kind enough to bump us up in the queue of Moonraker shipments so we could talk about it on the program! We discuss this fun tool, plus dive in on Chapter 6 of Unreasonable Hospitality, answer some YouTube comment questions, give a wholesale partner shoutout to our friends Prophet Coffee, and go IN on whether or not its worth it to drop serious cash on branded merchandise. Hop...
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| 25 May 2023 | DON'T Put Macchiato On Your Menu – 5/24/2023 | 01:15:57 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we dive in on the philosophy of creating a non-confusing coffee menu, brew up some bean on the Fellow Stagg [XF], give a wholesale partner shoutout to our friends Warehouse 4, and tackle chapter 7 of Unreasonable Hospitality. Thanks for listening, love ya! Check out Warehouse 4 Coffee: https://www.warehouse4coffee.com 00:00:00 Intro 00:01:16 What & How We're Brewing 00:09:28 Smal...
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| 01 Jun 2023 | Core Values and Culture LEGEND Karen Walters – 5/30/2023 | 01:14:42 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 On this episode, we welcome a very special guest who has truly shaped Valor's company from the ground up, Karen Walters. Yes, Karen is the mother of Ross. BUT that's not the only reason she's on! Karen was a human resources manager for the Atlanta Falcons and the Arthur Blank Family of Businesses for YEARS, helping shape the culture that expanded from a small team to THOUSANDS of employees over ...
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| 08 Jun 2023 | Imposter Syndrome and How to Handle It – 6/06/2023 | 01:15:03 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 On this episode we brew up our new (returning) summer blend Tanlines, chat about Chapter 8 of Unreasonable Hospitality and go off about how Imposter Syndrome doesn't even matter, ya feel? Thanks for listening, love ya. Buy our summer blend, Tanlines: https://valor.coffee/shop/tanlines Check out Jethro's Coffee and Public House: https://www.instagram.com/jethroshouse/ 00:00:00 Intro 00:0...
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| 15 Jun 2023 | Home Coffee Setup Need Improvement? Here's What to Do! – 6/13/2023 | 01:20:38 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we dive into our home setups and how we can each do one or two things to improve how we are brewing at home. We also drink some instant coffee and talk through Chapter 9 of Unreasonable Hospitality. Love y'all. Check out Papertown Coffee: https://www.papertown.coffee/ Buy Valor Coffee: https://valor.coffee/shop 00:00:00 Intro 00:03:12 What We're Brewing: Dapper & Wise Instant...
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| 22 Jun 2023 | How We DIAL IN ESPRESSO at Our Cafes – 6/20/2023 | 01:16:27 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we go IN on whose way is the right way to dial in espresso, specifically in a commercial/cafe environment – SPOILER ALERTL: we argue a ton. We also talk chapter 10 of Unreasonable Hospitality and drink some coffee from our friends Little Wolf. Check out Tetherball: https://www.tetherballcoffee.com Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook 00:00:0...
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| 06 Jul 2023 | Your Company Should Go Into Debt – 07/03/2023 | 00:50:03 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ross was out this week, but Ethan and Riley couldn't stand going another week without getting behind the mic – this week we talk Unreasonable Hospitality Chapter 11, drink some bourbon, and discuss how going into debt has created opportunities for Valor to grow and thrive. 00:00:00 Intro 00:01:33 What We're Drinking: E.H. Taylor Small Batch 00:07:48 Unreasonable Hospitality Chapter 11 00:32:24 ...
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| 12 Jul 2023 | The Three Biggest Mistakes We've Made – 07/11/2023 | 01:03:22 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we get really real and discuss some of the biggest mistakes we've made since starting our business, along with going over Unreasonable Hospitality Chapter 12 and drinking our delicious washed Kenya. 00:00:00 Intro 00:01:45 What We're Drinking: Kenya Nyeri Hill Estate AA 00:06:40 Ethan's Ankle Update 00:11:28 Unreasonable Hospitality Chapter 12 00:25:39 Our Biggest Mistakes 01:02:41 Ou...
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| 27 Jul 2023 | Get Away From Your Business to Work on Your Business – 07/25/2023 | 00:53:26 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 We spent last week on a retreat where we gathered our thoughts for the next year, including how to take our product to the next level. This week we sip on a crazy Colombia Gesha from Black and White and also dive into Chapter 13 of Unreasonable Hospitality. Enjoy! 00:00:00 Intro 00:02:53 What We're Drinking: Black & White Colombia Geisha 00:15:18 Unreasonable Hospitality Chapter 13 00:26:06 ...
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| 03 Aug 2023 | Hiring or Starting a Business with Your SPOUSE – 08/01/2023 | 01:13:05 | |
Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Last week we threw a rager and we're still buzzed...off the GOOD TIME. We debrief about how we (think we) threw an incredible event, chew on Chapter 14 of Unreasonable Hospitality and, lastly, discuss our decision to hire Ross' wife and how we plan to keep things CLEAN within this new dynamic. 00:00:00 Intro 00:01:27 What We're Drinking: Kenya Test Batch 00:30:01 Unreasonable Hospitality Chapter...
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| 10 Aug 2023 | Are Coffee Shops Recession Proof? – 08/08/2023 | 01:06:32 | |
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends. It goes a long way <3 We have fun, we have fun. This episode we talk about the adversity we've faced in the past (lookin' at you, COVID-19) and how we made it out alive. Does that conclude that coffee shops are recession proof? LISTEN FOR OUR TAKE! We also dive into Unreasonable Hospitality Chapter 15 and sip on a freaky Colombian Pink Bourbon from Italian coffee roaster Gardelli. THANKS F...
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| 17 Aug 2023 | Why Do SO MANY Roasters UNDERDEVELOP Their Coffees? – 08/15/2023 | 01:13:09 | |
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends. It goes a long way <3 Shots fired? Maybe, but we're just trying to help! We've noticed a trend during our time in the coffee industry – namely, there's a lot of underdeveloped coffee out there. We discuss why this is the case, plus we chat about Unreasonable Hospitality Chapter 16, sip on some bean, and discuss wholesale samples. 00:00:00 Intro 00:07:44 What We're Drinking 00:12:28 Unreaso...
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| 24 Aug 2023 | Q&A: Pre- vs Post-Roast Blends, Best Books for Cafe Managers & MORE! – 08/23/2023 | 01:17:00 | |
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! New Podcast setup! We're now shooting all of our podcasts in our warehouse with the lab area as a backdrop, which we think is pretty dang cool. This week we talk about Unreasonable Hospitality Chapter 17, drink coffees from Splitlog Coffee in Kansas City, and take Questions and give some Answers. Thanks for tuning in to the progrum. 00:00:00 Intro 00:01:07 ...
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| 31 Aug 2023 | How to Get Hired at Valor (OR ANYWHERE!) – 08/30/2023 | 01:05:46 | |
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! A fun one where we talk about the things we look for when hiring new people for our Pit Crew. We also continue to develop (lol) our coffee review portion of the program and taste a yum coffee from Choco Coffee in Athens, Georgia, scoring a 33.5/50! Chapter 18 of Unreasonable Hospitality hit different and taught us the importance of going above and beyond wi...
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| 07 Sep 2023 | Four Tips to Improve Your Palate | Taste Coffee BETTER – 09/06/2023 | 00:59:25 | |
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Gather 'round! This week we talk about how to improve that palate of yours so you can make better coffee! We dish out four tried and true methods, plus review coffee from Sprout Coffee Roasters, dive into Unreasonable Hospitality Chapter 19, and ultimately just have a dang good time. Thanks for listening, friends! 00:00:00 Intro 00:01:39 Coffee Review: Spr...
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| 14 Sep 2023 | The Power and Purpose of Individuality on Your Team – 09/13/2023 | 01:13:03 | |
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week we taste Chamberlain Coffee, beans from mega-YouTube star Emma Chamberlain's brand. We snagged it a grocery store and boy...it's somethin'. We sit down in this episode with our Alpharetta HC (Head Coach aka General Manager) Lillabea Goins to discuss team dynamics, making guests' days and more. Hope ya enjoy this one because we sure as heck did! B...
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| 21 Sep 2023 | Our Espresso Tech on His Recommended Gear, Periodic Maintenance & MORE! – 09/20/2023 | 01:38:38 | |
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! A fun week here! A YouTube commenter told us we should review our own coffee to get a baseline, so we did just that! We taste Freethrow, wrap up Unreasonable Hospitality, and chat with our espresso tech, Caleb Hall of Bronnie's. He lets us in on some steps cafes can take to prevent equipment nightmares, tells us about his journey into a coffee career, and e...
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| 28 Sep 2023 | Q&A – Roastery Startups, Bookkeeping Tips, Vesting Schedules, OH MY! – 09/27/2023 | 01:12:29 | |
Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We taste a banger of a coffee from Touchy Coffee brewed on our new toy, the Next Level Pulsar, followed by answering some listener questions on a VARIETY of topics, including hidden costs associated with starting a coffee roastery, bookkeeping, operating agreements and more. Thanks for listening! Buy Valor Coffee: https://valor.coffee/shop Watch on Youtub...
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| 05 Oct 2023 | Five Tips to CRUSH a Busy Rush – 10/04/2023 | 00:55:02 | |
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! The Coffee Sometimes Podcast is now the Valor Coffee Podcast! This week, we sip Colombia Jair Oidor, answer a listener question about catering pricing and packages, and finally, give five tips (pl...
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| 12 Oct 2023 | How to Start a Coffee Cart Business in 2023 | Coffee Cart Masterclass – 10/11/2023 | 02:18:13 | |
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Ever thought about building a mobile cart to start your coffee business? US TOO. In 2016, we built a coffee cart that launched our business from nothing to multiple cafes and a roasting headquarte...
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| 19 Oct 2023 | What a Career in Coffee Roasting is Actually Like w/ Sam Smith – 10/18/2023 | 01:13:10 | |
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week we taste coffee from Jimmy Butler's Big Face Brand – a washed Burundi! Then we jump in to a discussion with our Director of Roasting Operations, Sam Smith. We talk transitioning from bar...
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| 26 Oct 2023 | Overextraction Explained | What Is It and How Can You Fix It? – 10/25/2023 | 01:28:59 | |
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Overextraction is a hot topic in the coffee community, but honestly, we think it happens less than many baristas think it does. We go into depth about the science of overextraction, including disc...
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| 02 Nov 2023 | Underextraction Explained | What Is It and How Can You Fix It? – 10/31/2023 | 00:59:51 | |
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We think underextraction PLAGUES many cafes and home brewers. We discuss why we think it's so common, why it's accepted, and. of COURSE, how you can go about fixing it. We also taste a Colombian G...
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| 09 Nov 2023 | Should You Scale Your Coffee Company? – 11/08/2023 | 01:12:06 | |
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! For many, the natural progression of business might point towards roasting or opening a second location as obvious steps. This week, we discuss whether or not that path is for everyone, along with...
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| 16 Nov 2023 | Will Shurtz, Methodical Coffee – 11/14/2023 | 01:51:48 | |
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Will Shurtz is the co-founder of Methodical Coffee out of Greenville, South Carolina, who are, simply put, one of the most respected coffee companies in the country. We've looked up to Will for ye...
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| 30 Nov 2023 | Why Your Business Should LOSE Money on Black Friday & Cyber Monday – 11/29/2023 | 01:16:04 | |
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! After a week off for Thanksgiving, we're back in the midst of one of the busiest weeks in Valor's history! We ran a wild sale for Black Friday / Cyber Monday, so we thought it would be a great tim...
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| 07 Dec 2023 | Skills You Should Learn as an Entrepreneur, God Shots, Branding Single Origins – 12/06/2023 | 01:19:15 | |
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This was one of those episodes where we sat down with a topic, but the conversation led us in a different direction that produced some FIRE radio. We talk about some of the skills we've developed ...
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| 14 Dec 2023 | Pour Overs Are DEAD. Long Live Coffee Shots! – 12/12/2023 | 00:50:06 | |
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We've always struggled with a particular dilemma: we love the clarity and flavor we can achieve by brewing pour overs, but doing so behind a busy coffee bar is wildly inefficient and inconsistent....
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| 21 Dec 2023 | David LaMont, La Marzocco – 12/20/2023 | 01:44:38 | |
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! David LaMont has been in the coffee industry in Atlanta/the Southeast for the past 20 years, filling roles from barista, to wholesale sales, and now as the Southeast Sales Manager of La Marzocco. ...
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| 28 Dec 2023 | 2023 in Review: Our Biggest Year Ever – 12/27/2023 | 01:14:05 | |
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! David LaMont has been in the coffee industry in Atlanta/the Southeast for the past 20 years, filling roles from barista, to wholesale sales, and now as the Southeast Sales Manager of La Marzocco. ...
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| 04 Jan 2024 | Opening a Coffee Shop With No Barista Experience – 01/03/2024 | 01:00:43 | |
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We're often contacted by folks asking us our suggested first steps in their journey towards opening a coffee shop? Our first question... "Have you ever worked in coffee before?" Ethan and Riley di...
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| 11 Jan 2024 | Predicting Trends in the Coffee Industry in 2024 – 01/10/2024 | 01:19:18 | |
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We gather around the table and talk about where we think the industry might be heading this year, including commercialized bean spritzing, low caff varietals and more. We also taste a yum coffee f...
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| 18 Jan 2024 | One Year of Owning a Coffee Shop w/ J.P. McKenzie of Meadowlark – 01/17/2024 | 01:26:32 | |
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! JP is a dear friend and owner of Meadowlark, a beautiful sub-500 square foot cafe in Gainesville, GA. This is JP's second time on the progrum, and it was a joy to talk about all sorts of stuff, ma...
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| 26 Jan 2024 | Small Business, Big Impact: How Coffee Shops Shape Community – 01/25/2024 | 01:45:45 | |
Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We welcome Valor Alpharetta's Head Coach, Lillabea Goins, back for her third round on the podcast to discuss all sorts of fun with Ethan, including the joys of feedback and failure, the power of c...
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| 02 Feb 2024 | Are Coffee Shops Profitable? A Look at the Numbers - 01/31/2024 | 01:22:50 | |
DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheet Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunity Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! We're live just 42 minutes from Six Flags Over Georgia to answer a very common question: are coffee shops p...
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