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Upgrade Your Education Business (Sumantha McMahon)

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DateTitreDurée
05 Aug 2024123 7 Tips For Hiring A VA Into Your Business00:15:50

Knowing how to approach hiring and working with a VA can be hard - I learnt through trial and error.

In this episode, I talk you through everything I wish I had known when I started exploring.

Enjoy :-)

Sumantha

PS. If you're in the Tutors' Mastermind and want to see a demo of how I organise tasks and work with my VAs using ClickUp, here's the link https://www.facebook.com/611855374/videos/1041242664279162/

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

10 Jun 2024116 From Awards to Accolades: Celebrating Your Journey00:08:41

It's awards season! The Tutors' Association awards really got me thinking about the importance of celebrating our achievements.

So, I recorded an episode about it!

In it, I talk about how it isn't necessarily about winning awards, but more about the importance of celebrating our achievements - something, we often don't make space for.

And I talk about ways we can embed this into our routine, even if we don't apply for awards.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

18 Nov 2024136 Turning Happy Customers into Raving Fans00:13:03

A satisfied customer is one who's happy with what they paid for. A raving fan is someone is SO happy, they can't help but tell everyone about you!

We want the latter, right?

Well in this episode, I share 5 tweaks you can make to crafting the kind of experience that turns your customers into raving fans.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

01 Jul 2024119 World Tutors' Day: How Tutoring Changed Our Lives00:56:05

On the 2nd July is World Tutors' Day, and to celebrate, Arthur Moore (Moore Edu) and Charlotte Watson (Wonderlearn) joined me on the pod.

Oh, and thanks to Arthur's encouragement, I left a blooper in!

We talk about:

📌Why tutoring

📌Challenges of transitioning from the classroom to tutoring

📌How it's changed our lives

With special guest: Charlotte's cat! 🐈

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

21 Aug 2024PS 65 Should You 'Feel The Fear And Do It Anyway'?00:01:59

I like this quote, but I'm not certain it's good advice.

Listen to this episode where I explore times when I've navigated this concept (I'm navigating it right now).

Spoiler alert: I've come to the conclusion the advice, on the surface, needs some adding to!

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

11 Dec 2024PS 79 Remove Imposter Syndrome With This00:03:25

The book we're covering in the Upgrade Your Mindset Bookclub gave me a lightbulb moment about combating imposter syndrome ...

... and I wanted to share it with you!

Essentially, this short soundbite is about understanding where feelings come from so you can intervene.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

20 May 2024113 What To Do When Clients Aren't Saying Yes00:15:41

So, you're working really hard with marketing and promoting yourself. You're doing everything the experts are telling you. You see it working so well for others, so why aren't enough clients saying 'yes' to you?

Well, the reality is, there can be so many reasons, many of which I'll explore in today's episode. But the important thing here is that you're asking the question with the intention of finding solutions.

Ready? Let's change things now.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

01 Apr 2024107 4 Hacks For Content Ideas00:12:40

Last week, I shared some marketing mistakes I've made in the past, and it went down so well that I thought I'd extend it to sharing some hacks for content ideas.

Before I give you a sneak peak, if you're a masterminder, check out the training under Content That Converts Browsers To Buyers - I have a hands-on session that'll help you generate loads of content ideas.

Here's the link.

And regardless if you're a masterminder or not, you're welcome to fast-track your content writing through my 100 content prompts (buy once, lifetime access).

Right, let's get to it!

Here are the four hacks I share in today's episode:

  1. Circle around what you want to be known for
  2. Make notes about interesting things happening in your life (we're nosey, we want to know!)
  3. Repurpose - I've talked about it before but in this episode, I share new ideas
  4. Make notes as you get bursts of inspiration (I share ideas around this)

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

11 Nov 2024135 Selling To Schools (And A Lot More!) with Anne Yipiyap00:40:48

Join my conversation with Anne Morris where we discuss how she went about introducing a new concept to the education landscape, established her presence in schools, has a robust recruitment with gap-year students.

She shares so many golden nuggets, and I found her ability to spot gaps in the market fascinating.

About Anne:

Anne Morris is a former Maths teacher who founded Yipiyap in 2012 to deliver in-school Peer Tuition to schools and colleges. After a decade of leading the sector’s development, Yipiyap has a national presence delivering support in the core subjects in person and online and has developed a range of digital services to complement its in-school tuition.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

15 Apr 2024109 4 'Little Big' Things To Make More Sales00:16:48

I'm here to tell you that selling can be comfortable - not pushy.

If you work with me or have worked with me, you'll know that I only teach relationship-based sales, and strategies that are permission based.

So, in this episode, I share four quick strategies that lean into YOUR preferred style of selling:

  1. Looking at opportunities in front of you
  2. Welcoming honest feedback
  3. Creating a world people want to enter and stay in
  4. Defining your sales style

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

04 Nov 2024134 Planning Your Year's Content00:24:28

In this episode, I'm giving you clear strategies to plan a year's worth of content in a way where you connect with your audience.

Importantly, these ideas will take away the stress of 'what should I post?' and ensure your content works hard for you!

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

08 Apr 2024108 3 Ways To Alleviate The Panic Of Seasonal Income Drops00:11:59

Here's the good news - us edu business owners usually know when our seasonal income drops are. And that means we can plan for them!

In this episode, I share the ways I make these periods less stressful by:

✔ Getting familiar with my numbers

✔ Creating planned income boosts

✔ Exploring passive, scalable and passive-income streams

Enjoy :-)

Sumantha

PS, If you're a masterminder, here's the training that'll help.

Strategic business growth

Passive Income Ideas

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

24 Jul 2024PS 61 The Secret To Knowing Who To Trust00:04:13

I think I've worked it out!

In this short and unscripted soundbite (very unusual for me), I share what I have discovered about knowing who to trust.

It stemmed from a tutor telling me how they have struggled to know what course to take now that there are so many people helping tutors.

And after speaking to Rita Farrell for a podcast episode coming your way soon, I had a lightbulb moment and thought "this is it, I've worked it out".

Have a quick listen - I'd love to hear your thoughts.

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

25 Sep 2024PS 70 Are You Overestimating Your Competition?00:02:11

The narrative of being 'realistic' often stops us from thinking, dreaming and taking action on big goals.

And wrapped up in that is the concept of overestimating competition and underestimating ourselves.

In this episode, I give you an example from The 4-Hour Work Week by Tim Ferris that really highlights it, and liberates us from the fear of rejection - by 'failing better'.

Enjoy :-)

Sumantha

PS. Book clubbers, here's the link to the relevant episode

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

02 Dec 2024138 How to Niche And Be A Go-To As A Private Tutor00:19:37

We hear about niching all the time, but what does it mean?

In this episode, I explore its importance, how you can position yourself as a go-to and practical ideas of how to niche in your education business.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

29 Jul 2024122 Handling 'You're Outside Of My Budget'00:17:18

This is the objection that comes up for everyone and can make us doubt ourselves.

So, in this episode, I talk about:

✔ Navigating the situation when you're in it

✔ Ways to find out the real hesitation

Masterminders, here's the link I mention about writing content in a way that positions yourself as a go-to.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

11 Sep 2024PS 68 Can We Have It All00:02:24

Fancy releasing time from your working life? Time to do things you love while earning what you need and want?

Well, that's what Ferris promises in his book 'The 4-Hour Work Week'.

It's September's book in the Upgrade Your Mindset (& Business) book club, and this month, I'll be sharing some golden nuggets so you can benefit from it, even if you don't join.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

14 Oct 2024132 Setting Up A Digital Course For Passive Income00:19:45

Passive income—sounds dreamy!

Well, it’s entirely possible, and in this episode, I discuss how to create a digital course that suits your unique business style, how to ensure it meets your audience's needs, and how to set it up for long-term success.

Remember, this isn’t about following some one-size-fits-all formula. I’m all about you doing things your way!

Links mentioned:

Sign up to Thinkific for free

Mastermind: Plan your customer journeys

Launch training (free)

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

30 Dec 2024141 Lucy Spencer: From The Classroom To The Boardroom00:46:53

Lucy shares how she has grown from being an independent tutor to hiring tutors to immense growth in just 9 years.

In this conversation, she shares how to leverage your network, protect your energy and the numbers you need to pay attention to.

Enjoy :-)

Sumantha

About Lucy

Lucy Alexandra Spencer is the Founder and Director of Education Boutique, a tutoring business that specialises in bespoke educational experiences for the most disengaged children, locally and the most privileged children, globally. She is a passionate advocate for the tutoring industry and, in a pioneering move for the industry, sold part of Education Boutique to The Eteach Group in 2021 on World Tutors’ Day.

“Tutoring is changing people’s lives.” says Lucy, “It’s an exciting place to be.”



____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

09 Dec 2024139 Staying In Control Of Sales Conversations00:20:12

By the end of this episode, you'll feel comfortable with selling - a bold claim, I know!

But I say it with confidence because everything I share has transformed my sales - it has for my clients too.

Tune in for instantly-actionable ways to turn sales calls into relaxed and productive conversations.

Enjoy :-).

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

22 Jan 2025PS 84 Redefining Success00:01:34

What does success mean to you? Have you defined it?

In this short soundbite, I talk about a way to redefine success so you no longer compete with others and stay focused on your goals.

Enjoy :-)

Sumantha



____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

27 Jan 2025145 Lea Turner: How Community, Branding and Purpose Shape Your Business (and Pricing)00:40:55

In this episode, Lea Turner joins me to explore the ripple effect of purpose-driven business. We discuss building a strong community, leading with heart, and how your impact shapes personal branding and pricing. Discover how to align your values, deepen connections, and elevate your education business.

Listen now to learn:

How to build a heart-led, community-focused business.

The role of impact in confident pricing.

Why personal branding is about connection, not perfection.

Enjoy :-)

Sumantha

About Lea Turner: Lea burst onto the LinkedIn scene in 2019, transforming her small transcription business through humorous, relatable, and uplifting social media posts that garnered rapid attention and over 10,000 followers in a short time. Lea is the proud founder of The HoLT Community—a thriving business membership with over 580 members worldwide. In addition, she hosts The HoLT’s Survival Guide for Small Businesses podcast, where she has insightful, humorous and relatable conversations with fellow small business owners, offering advice tailored to the unique challenges of small business ownership.

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

09 Oct 2024PS 71 Do We All Have ADD? (It's Not What You Think)00:01:59

ADD - today, it isn't what you think.

Spoiler alert - it stands for Adventure Deficit Disorder.

Want to know more?

You'll have to spare 1.5 minutes and give this a listen!

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

28 Aug 2024PS 66 Navigating Imposter Syndrome00:01:59

In this quick soundbite, I share a powerful nugget I once heard from a bevaioural psychologist about one of the ways to break a cycle that can cause imposter syndrome ...

... paralaysis caused by learning.

Listen to this 2 minute episode to understand how to keep learning while breaking the cycle.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

08 May 2024PS 51 The Power Of Doing Nothing00:02:22

I'm talking about my biggest struggle - remembering the power that lies in stopping.

It's no coincidence that those great ideas happen in the shower, just when we don't have a pen and paper at hand!

Listen to this soundbite for a reminder of the power of pausing.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

28 Feb 2024PS 42 Make It Easy For People To Buy00:01:28

Let's stop making it hard for people to work with us, shall we?!

A quick sales boost is to streamline your onboarding process, and in this episode, I quickly explore some ways to approach it.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

19 Jun 2024PS 57 Vanilla Is Still The Best Selling Flavour00:01:14

In the battle of simplicity vs complicated, simplicity wins!

After all, despite all the fancy flavours, vanilla is still the top ice cream choice.

The same applies to our business.

✔️ The masterminders preferred it when I simplified what was offered

✔️ Email marketing yielded better results when I reduced multiple lists down to one

✔️ Social media brought in more enquiries when I simplified my message and imagery

Listen to this short soundbite to get light bulb moments of what you can simplify in your business!

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

13 May 2024112 Future-Proofing Your Business (And What It Means To You)00:16:12

When you think of future-proofing your business, what does it mean to you? What springs to mind?

To me, it means doing things that my future self will thank me for because I've put things into place that accommodates for whatever position I'm in at that time.

And with that in mind, it's clear that the concept of future-proofing and what it looks like means different things to different people. Because, it depends on where you are in your life

Listen for the three approaches you can take, to make sure you feel safe and that your business can last for as long as you want it to.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

27 May 2024114 Is Accountability The Key To Business Success?00:08:35

We all know the power of community, right? We all understand the sentiment of 'colleagues not competitors'. But how often do we put it into practice?

I'm not ashamed that the masterminders have been teaching me a thing or two, and I recorded an episode about it!

It was so useful for me to reflect and record this, I hope it's useful for you too.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

23 Sep 2024130 Getting Into International Tutoring With Sarah Capewell00:35:39

What a great way to end this season! Sarah Capewell, an international tutor and agent, shares honest advice and information for people interested in entering the international market.

We cover:

  • How to establish yourself as a newbie
  • Advice for people going on the TTA Trade Mission
  • How to work with agents
  • The realities

Listen or watch so you don't miss her golden nuggets!

💻The video version

Connect with Sarah on LinkedIn or Instagram.

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

24 Jun 2024118 Embracing Stability: Redefining Growth As Business Owners00:10:42

Growth - what does it mean to you?

In this episode, I focus on the thing that no one talks about - how you don't actually have to keep growing!

You see, embracing stability isn't the same as stagnating.

It's your business, it's your choice.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

16 Dec 2024140 In-Person Events For Introverts00:12:30

In-person events can be daunting!

In this episode, I talk through tangible things you can do to get the most out of them without exhausting yourself and/or feeling too outside of your comfort zone.

Enjoy :-)

Sumantha



____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

04 Mar 2024103 Dealing With The Hard Bits Of Being A Business Owner00:17:22

It's not all sunshine and rainbows, is it?!

As much as I like to focus on the positives, we need to be real.

And in this episode, I talk about some of the challenges we often don't want to say aloud.

Link mentioned:

TTA Awards: https://thetutorsassociation.org.uk/events/nationaltutoringawards24/

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

13 Nov 2024PS 75 There's No Magic Formula00:03:41

Are you embarking on a big project? Maybe you have some passion projects you can't find time for.

In this 3-minute soundbite episode, I share learnings from the book club to explore how we can break big things into small things.

Instead of passion projects sitting on our eventual to-do list, we can bring them to life!

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

05 Jun 2024PS 55 You Don't Want Stuff, You Want Results00:01:55

The problem isn't the lack of information out there that can help you with your business.

The problem is knowing how to convert it to results.

We don't want to simply gather information. So, listen to this short episode for 3 quick tips on how to turn information into results.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

14 Aug 2024PS 64 Meet People Where They're At00:01:31

This is a key way to unlock success with content marketing.

It's easy and tempting to schedule every piece of evergreen content in advance, but the real way to connect with your audience is to connect with what affects them right now.

It doesn't mean you can't pre-schedule content, but it does mean having a system that makes space for content that connects.

Listen to this short soundbite for ideas of how to do just that.

Enjoy :-)

Sumantha

PS. Here's the link to the free webinar on attracting students

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

24 Apr 2024PS 50 You Are Your Trump Card!00:01:16

On Monday (episode 110), I talked about the key way to stand out in a crowded market - and this short episode supports it.

Spoiler alert: the way to stand out in a crowded niche is to become your niche.

And as I talk about in this 2 minute soundbite, that means remembering that you are your trump card.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

20 Mar 2024PS 45 You Can't Go Wrong00:01:23

This one is for my fellow overthinkers!

We often hesitate because of 'what ifs. But what if things go well? What if 'it' works?

In this short soundbite, I encourage you (and me) to embrace the concept that we can't go wrong.

Because, we learn something valuable from every situation.

And we don't know, unless we try.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

06 Mar 2024PS 43 Even Anthony Hopkins Has Imposter Syndrome!00:01:24

Can you believe that even Sir Anthony Hopkins feels like a fraud at times?!

Make sure you bank that so you remember it the next time a imposter syndrome kicks in!

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

13 Jan 2025143 Group Classes: Turning Bad Advice On Its Head00:19:34

There's a lot of bad advice floating around about group classes.

In this episode, I've chosen a small selection, turned them on their head and provided solutions that actually work.

Enjoy :-)

Sumantha



____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

03 Jul 2024PS 59 What Are You Willing (And Unwilling)To Do To Reach Your Goals?00:03:11

Going from zero to a hundred in one stride is a big ask! And can be overwhelming.

But when we break it into stepping stones, it becomes a lot more doable.

Listen to this short soundbite as I explore how you can do this, while deciding on your boundaries.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

10 Jul 2024PS 60 Let's Choose Strategy Over Panic00:02:32

Strategy - what does it mean? Well, it's just a fancy word for ...

↳ A well thought-out plan

↳ A connect set of intentional steps

In this short soundbite, I encourage you to reflect on whether you're being as strategic as you can, or whether you're in response-mode.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

27 Nov 2024PS 77 Being In Motion Isn't Taking Action00:02:29

This one insight has transformed how I work (and reduced my workload).

Being in motion is feeling like you're doing something towards a goal.

Being in action is actually doing something towards a goal.

They're different, but the concept made me realised how often I blur the lines ...

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

03 Feb 2025146 10 Ways To Attract Students WITHOUT Social Media00:31:31

Social media is a long game. So, in this episode, I share 10 ways to attract students without it!

This doesn't necessarily mean you need to do all 10. It doesn't mean you need to abandon social media.

However, there is more we can be doing - without it taking over our lives - to support our marketing efforts.

Links Mentioned

ConvertKit (email marketing) - https://partners.kit.com/iclrc1ea976o

Kartra (all in one) - https://try.kartra.com/dphp4njii2tx

Descript (easy video editing) - https://get.descript.com/tv0tlirdtc1y

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

22 Apr 2024110 Standing Out In A Crowded Niche00:11:39

Do you ever feel like your niche is jam packed? Do you worry that there might not be enough room for you?

Here's some good news.

If there are loads of people doing what you're doing, it means there's a demand for it. And that means, there's no reason why you wouldn't attract clients too.

But how? Why would someone choose you over someone else?

Ready for the answer? It's super simple!

By being your own niche.

Listen to today's episode to know exactly how to do it.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

29 May 2024PS 54 The Strength In Asking For Help00:01:38

A lot of us are educators or have come from an education background, and I think we're often conditioned to do things by ourselves, to work things out without help.

But making things hard for ourselves doesn't make us more worthy of success.

Listen to this short soundbite to find out why asking for help puts in such a strong position.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

25 Nov 2024137 Alima's Journey Of Her 1st Year Out Of The Classroom00:29:30

Alima's first year out of the classroom is so interesting that I just had to invite her onto the pod!

In this episode, she talks about how she:

  • Got started in tutoring with word of mouth
  • Ended up specialising in 11+ tuition with a heavy focus on mindfulness
  • Started working with a range of people, including 'Ultra High Net Worth' clients
  • Is already at the stage of selling courses

Listen now to hear her fabulous story.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

16 Oct 2024PS 72 Is 5 Seconds Really All It Takes?00:03:23

Apparantly, you can change your life in a series of 5-second decisions (according to Mel Robbins).

I wasn't sure at first, but after trying it in a couple of situations, I am starting to see its power ...

Listen to this short soundbite to find out more!

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

16 Sep 2024129 Demystifying Email Marketing00:20:38

This is your perfect foundation for understanding and getting started with email marketing

In this episode, I tackle three broad questions:

1️⃣ What is email marketing and do I need it?

2️⃣ What could I use it for?

3️⃣ How can I get results through it?

Masterminders, here's the link to the existing email marketing training (when you join, you get instant access).

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

31 Jul 2024PS 62 Say What You Mean & Mean What You Say00:01:31

Trust is so crucial in business - with potential clients, existing ones and colleagues.

There are many ways to establish and develop trust, some of which I talk about in this episode.

But a big way is to say what you mean and mean what you say.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

05 Feb 2025PS 86 When the Fear of Rejection Creeps In00:01:19

What if people say I'm too expensive? What if no-one buys?

Fear can be a blocker that keeps us small.

Listen to this soundbite where I offer a quick reframe ...

Enjoy :-)

Sumantha



____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

08 Jan 2025PS 82 What To Do When You Freeze00:04:07

This episode is filled with lightbulb moments!

In 4 minutes, I weave through some common reasons why people experience 'freeze' - when they want to do something, but just can't seem to get it done.

Enjoy :-)

Sumantha



____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

29 Jan 2025PS 85 Tutors, Embrace Seasonality00:01:47

In this short soundbite, I explore what we can do during seasonal downtimes (panicking isn't one of my ideas!)

Seasonality is normal and natural, so how can make the most of it?

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

26 Feb 2024102 Is Networking Worth It? Here's How To Use It As A Powerful Tool!00:14:39

Networking! Say goodbye to stuffy breakfast meetings, and say hello to a style that suits you.

In this episode, I talk about different ways to network, including:

  • 5 minute methods
  • Styles for introverts


Enoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

21 Oct 2024133 Marketing Strategies That Actually Work for Education Businesses00:28:43

Generic marketing strategies rarely work for education businesses because our niche is quite unique!

For a start, if you're something like a tutor, you trying to sell to someone who is a decision-maker but not the person who will actually work with you.

That's why I've dedicated one whole episode for strategies that are proven to work for our niche.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

09 Sep 2024128 6 Tips For Starting A Podcast00:17:53

In this episode, I share useful tips to create a podcast that:

✔ is sustainable

✔ isn't as time consuming as it could be

✔ encourages a loyal listenership

Enjoy :-)

Sumantha

PS. My video version is here https://www.youtube.com/playlist?list=PLBCQfSQE53kC4eNeyiaN8mJ3EJieLzIlQ

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

22 May 2024PS 53 It's Okay Not To Grow00:02:01

You know, there's a lot of pressure to keep growing as a business. I mean, it can feel exciting. But some people don't want to grow beyond where they're at - and that's okay.

Listen to this quick soundbite as I explore how this is our business and our rules, yet we often succumb to pressure.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

03 Apr 2024PS 47 The Solution Lies With Us00:03:04

Leaving teaching in some ways solved very little.

Yes i was out of an environment that was not having a good effect on me but I was still working far too much regardless of how many clients I did or didn't have.

I was still saying yes to too many people who wanted my help. And I was still bending over backwards at my detriment in order to help other people.

Listen to this short episode where I share the one mindset shift that changed everything.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

13 Mar 2024PS 44 Behind Every Number Is A Person00:01:15

It's really easy to get hung up on numbers - sales, hourly rates, followers, likes and so on.

And these bits of data are important, but to keep those numbers strong, we need to remember that behind every number is a person.

Because when we do this, we give everyone - not just our clients - a great experience. And people remember great experiences.

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

18 Mar 2024105 7 Lessons Learnt From 7 Years00:21:43

I'm a bit late to the party!

Jan was my 7 year anniversary since I left teaching to run my own education business full time.

To celebrate, I'm sharing 7 things I wish I had known so that you can either:

😉 Reminisce and nod your head with me

OR

💥 Put things in place to make your life easier from now

Enjoy :-)

Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

© 2024 Sumantha McMahon

07 Feb 202204 Create Your Own Business Blueprint00:17:23

I tackle some of the ways you can create a business that fits you like a glove.

What I Cover

  • How to use your 'why' to drive business decisions
  • Ways to select the right business support for you
  • Targeting the right clients (it may not be what you think!)


If you're looking for a book that deep-dives into creating a business, instead of a job, check out the E-Myth Revisited by Michael Gerber.

So, listen up and enjoy!

What you can do next:

  1. Book a free call with me if you'd like to see how I can help you
  2. If you're a tutor, check out The Tutors' Mastermind


If you find this episode useful, I'd love for you to leave a review on Apple Podcasts, or Follow or Subscribe, depending on the platform you choose.

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

14 Feb 202205 INTERVIEW: Charlotte Watson - Transitioning To Group Tuition00:32:56

"You need to give it time to snowball"   

"You need to win the hearts and minds of parents who only believe in one kind of teaching"

 Charlotte and I share as we discuss making a success of the group tuition model.

Charlotte Watson, founder of  Wonderlearn, is a full-time tutor who only teaches group classes.

However, like me, she transitioned from being a 1:1 tutor to teaching groups.

You'll find this value-packed episode useful if you:

  • Want to set up group classes but don't know where to start
  • Have group classes, but want to attract more students
  • Not sure how to manage the admin and logistics of group tuition


We address six questions:

  1. How do I transition to group classes if I’m new  or known for 1:1 teaching?
  2. How do I decide how much to charge?
  3. What happens if students are at different attainment levels?
  4. How should I manage all the admin, like taking bookings and payments?
  5. How do I ensure interactivity and seeing student work when teaching online?
  6. How do I attract parents and students who are fixed on 1:1 teaching being the best solution?


What you can do next:

  1. Book a free call with me if you'd like to see how I can help you
  2. If you're a tutor, check out The Tutors' Mastermind


If you find this episode useful, I'd love for you to leave a review on Apple Podcasts, or Follow or Subscribe, depending on the platform you choose.

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

21 Feb 202206 Reduce Admin Time: Streamlining and Automation00:17:39

"Suddenly, I was seeing a surge of enquiries solely through word of mouth ... clients were getting a better experience working with me."  

Listen up as I share loads of ideas and app recommendations for you to exp

Streamlining processes and automating repetitive tasks not only saves time, but:

  • Releases time for you to spend on income generating tasks
  • Reduces stress and overwhelm for a better work/life balance
  • Boosts the experience clients have when working with you


If you'd like some help with mapping your processes or exploring automation, you're welcome to book a free 30 minute call with me.

In this episode, I talk about:

  1. How I streamlined and automated my tuition business without spending much money
  2. Ways to approach streamlining and automating if you don't know where to start
  3. How to ensure you don't waste money on apps that aren't right for you
  4. How I attracted more enquiries by streamlining and automating
  5. Investing in an LMS if you want to create passive income streams or launch courses

Bonus Three things I didn't do well the first time around, so you can be proactive instead of reactive.

Apps mentioned in this episode:

Wave Accounting

Stripe

Google Classroom

Google Forms

Xero

Zoho Books

ConvertKit

Zapier

Thinkific

LearnDash

Kajabi

Calendly

What you can do next:

  1. Book a free call with me if you'd like to see how I can help you
  2. If you're a tutor, check out The Tutors' Mastermind


If you find this episode useful, I'd love for you to leave a review on Apple Podcasts, or Follow or Subscribe, depending on the platform you choose.

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to...

28 Feb 202207 INTERVIEW: Ludo Millar - "Your network is your net worth"00:26:43

Do you have a community you'd like to nurture?  Perhaps a Facebook group?

One of the hardest parts of building an online community is getting engagement.

If they participate, your content will reach more people.

If they participate, you create relationships.

If you create relationships, you have a better chance of browsers becoming buyers.

"It's not about treating it as a marketing machine" - one of the soundbites from this episode.

And it's so true because to truly start conversations, you have to resonate with your community.



Ludo and I share ideas around:

  • the importance and benefits of building a community
  • ways to create engagement within groups
  • joining/creating the right communities so it doesn't get too noisy


What you can do next:

  1. Book a free call with me if you'd like to see how I can help you
  2. If you're a tutor, check out The Tutors' Mastermind


If you find this episode useful, I'd love for you to leave a review on Apple Podcasts, or Follow or Subscribe, depending on the platform you choose.

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

07 Mar 202208 Let's talk money!00:18:33

"Money may not be your why, but money enables your why."

Love it or hate it, we need to talk about it!

One thing I want to normalise, especially in the education business sphere, is how, you can earn a healthy income from your business AND care about your clients and their outcomes.

Here's what I talk about:

  • How to decide how much to charge (including a quick calculation)
  • How to navigate difficult conversations with clients

I've split the last point into three scenarios:

  1. Feeling awkward to chase payments
  2. The pressure when a client thinks you're too expensive
  3. Increasing prices, especially for existing clients


Bonus: I share insights given by some members in my Facebook group.

What you can do next:

  1. Book a free call with me if you'd like to see how I can help you
  2. If you're a tutor, check out The Tutors' Mastermind


If you find this episode useful, I'd love for you to leave a review on Apple Podcasts, or Follow or Subscribe, depending on the platform you choose.

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

14 Mar 202209 Tackling Edupreneur Challenges00:23:34

There was no way I'd be able to get through everything in one episode, so it won't be the last one of its kind!

Running a business can feel lonely.  So, I've shared insights and questions that people have asked in my Facebook group, as well as others I'm a member of.

Here's what I talk about:

  • How to decide what to offer for free without getting trapped in a 'freemium' model
  • How to make room in your budget for investment, when you feel like you can't afford it

I've also dedicated a final section just for private tutors. 

The three challenges or scenarios I tackle are:

  1. What to do when you're working successfully with a student, but the parent/guardian is a nightmare
  2. How to decide which direction to take your business in, when you're tired of transacting your time for money
  3. How to navigate working for agencies, when the idea of them taking commission stings


What you can do next:

  1. Book a free call with me if you'd like to see how I can help you
  2. If you're a tutor, check out The Tutors' Mastermind


If you find this episode useful, I'd love for you to leave a review on Apple Podcasts, or Follow or Subscribe, depending on the platform you choose.

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

21 Mar 202210 Entering The Entrance Exam Market With Ilana King00:34:34

"Google is your friend!"  Join Ilana and I as we discuss how to enter the entrance exam tuition market.

And one of the key things is to research, research and research. 

As with any market, you need to know it inside and out, but it's particularly key when it comes to the high-stakes entrance exam world.



Here are questions we specifically address:

  1. How do you get started given that it can be a 'secretive' market?
  2. What are the key things to consider?
  3. How do you gain trust amongst parents when you're just starting and/or don't have results or testimonials yet?
  4. Where do you get teaching materials from?


Ilana King is the founder of Education Pathfinder and she has developed flexible and effective course for anyone looking to enter the entrance exam market.

What you can do next:

  1. Book a free call with me if you'd like to see how I can help you
  2. If you're a tutor, check out The Tutors' Mastermind


If you find this episode useful, I'd love for you to leave a review on Apple Podcasts, or Follow or Subscribe, depending on the platform you choose.

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

04 Apr 202212 Part 1: Creating Sellable Offers00:11:29

If you're not attracting as many clients as you'd like, you're going to LOVE this episode.

I'm doing things a little differently ...

I've split this into a 3-part series so you can have a week in between episodes to action ideas.

Here's the plan:

Part 1  How to make sure your idea is sellable (this episode)

Part 2  Promoting your offer to attract paid clients

Part 3  Processes that convert browsers to buyers



So, grab a notepad and pen and get ready to create a thought-dump of all the ideas that come to mind while you listen!



In this episode, I share ideas to help you:

  • Lessen the feeling of risk or apprehension your potential clients might be facing
  • Pay attention to small details that will make your offer stronger
  • Check that your idea is robust i.e. something your clients will invest in

What you can do next:

  1. Book a free call with me if you'd like to see how I can help you
  2. If you're a tutor, check out The Tutors' Mastermind


If you find this episode useful, I'd love for you to leave a review on Apple Podcasts, or Follow or Subscribe, depending on the platform you choose.

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

11 Apr 202213 Part 2: Promoting Offers To Attract Paid Clients00:16:44

This episode is all about promoting your offer in a way that attracts paid clients.

Grab your 100 Content Prompts, specifically for education business here.

If you've tried any of the ideas I've shared so far, please do mention it in the reviews so I can hear all about your experience!

To be able to sell to an audience, they have to be engaged.  So, to set a strong foundation, I start by sharing ideas of how you can warm up your audience before you start selling to them.



After that, I unpack:

  1. How to package your offer in a way that's appealing
  2. How to communicate in a way that resonates with potential clients
  3. Copywriting tips that make people read and engage with your content

Bonus: towards the end, I share five ideas you'll find useful if you struggle to know what to write.

What you can do next:

  1. Book a free call with me if you'd like to see how I can help you
  2. If you're a tutor, check out The Tutors' Mastermind


If you find this episode useful, I'd love for you to leave a review on Apple Podcasts, or Follow or Subscribe, depending on the platform you choose.

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

18 Apr 202214 Part 3: Turning Browsers Into Buyers00:09:48

This episode is all about turning browsers into buyers, and to do that, you need to take them on a journey.

People don't just meet us and want to part with their money!

So, it's important that we understand their behaviour and mindset, so that our processes align.

If you've tried any of the ideas I've shared so far, please do mention it in the reviews so I can hear all about your experience!

I start this episode by explaining the stages of this customer journey.



After that, I unpack:

  1. How to use the stages in an education business to sell offers
  2. How you can use processes to create interest among people who are likely to buy
  3. Things to put in place to make sure potential customers don't turn away at the last stage


What you can do next:

  1. Book a free call with me if you'd like to see how I can help you
  2. If you're a tutor, check out The Tutors' Mastermind


If you find this episode useful, I'd love for you to leave a review on Apple Podcasts, or Follow or Subscribe, depending on the platform you choose.

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

02 May 202216 Coping With Seasonal Income00:12:47

"Seasonality affects most industries, but as education business owners, we're lucky in a way, because our seasons are quite predictable.  And that means, we can plan for them."

Listen up, for a range of ideas on how you can structure your business strategy and plan, to cater for seasonal quiet times.

As always, these ideas are for you to use or adapt - remember, all of our businesses are different and as I'll talk about, it's important to consider the small details that affect our clients in particular. 

So bear that in mind as you're listening, so you can really mould these ideas to suit you.

In this episode, I share ideas to help you:

  • Manage the downtime so you can plan for and maximise it
  • Use 'uptimes' to prepare for seasonal dips
  • Plan for the year (so you're in control)


 What you can do next:

  1. Book a free call with me if you'd like to see how I can help you
  2. If you're a tutor, check out The Tutors' Mastermind


If you find this episode useful, I'd love for you to leave a review on Apple Podcasts, or Follow or Subscribe, depending on the platform you choose.

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

09 May 202217 Thinking Of Starting A Podcast?00:12:52

Creating a podcast was one of the best business decisions I've made, but it's hard work!

To help you decide whether or not to create one, how to make it work for your business and ensure that it's sustainable, I'm sharing three things that helped me.

So, in this episode, I unpack:


  1.  How I knew there was a demand for the type of podcast I wanted to create
  2.  How I ensured I had a distinct style that aligned with how I work
  3.  How I decided what I wanted out of so that it didn't become an expensive hobby


If you choose to create a podcast, don't forget to share it with me so I can support!

 What you can do next:

  1. Book a free call with me if you'd like to see how I can help you
  2. If you're a tutor, check out The Tutors' Mastermind


If you find this episode useful, I'd love for you to leave a review on Apple Podcasts, or Follow or Subscribe, depending on the platform you choose.

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

16 May 202218 Turning Ideas To Income00:16:29

When you're forming a business idea or trying to breathe life into one, there are two fundamental aspects that need to be defined and analysed. 

They are: 

  1. What you'll deliver 
  2. How you'll deliver it  


The 'what' relates to making sure that you've pinpointed the exact problems you're solving for your clients.

The 'how' is the way you'll deliver these solutions while ensuring that they're compatible with your clients.

And both of these things need to be aligned with what your clients actually want - not what you think they want.  

So, to turn an idea to income, the idea itself needs to be robust and that's what I'll focus on today. 

 

Stage 1 is a way to check if an idea is a keeper

Stage 2 is analysing it from a strategic perspective, so things like, making sure it's aligned with the direction you want to take your business in, and getting feedback from potential customers

Stage 3 is about phasing your launch so that you can secure customers before you've invested time and money into bringing your idea to life or before you've actually launched

 What you can do next:

  1. Book a free call with me if you'd like to see how I can help you
  2. If you're a tutor, check out The Tutors' Mastermind


If you find this episode useful, I'd love for you to leave a review on Apple Podcasts, or Follow or Subscribe, depending on the platform you choose.

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

22 May 202219 Low Effort, High Impact Social Media Strategies00:12:01

I'm sharing some ways you can set a solid foundation, so you achieve three things.

  1. Create impactful content - you'll no longer think 'I don't know what to write about'
  2. Create content fast
  3. Stop relying on luck - get the results you want

This is a great head start to my upcoming workshop on 24th May 2022.

 You can see more here.

Since I started my business, over 90% of new clients have found me through social media.  Now, I get about an even balance of clients coming through social media and word of mouth.  But when I was establishing myself, it was 100% through social media.  

So, while other marketing systems like email marketing are great tools, in my opinion, social media is the quickest way to reach and engage as many people as possible. 

  What you can do next:

  1. Book a free call with me if you'd like to see how I can help you
  2. If you're a tutor, check out The Tutors' Mastermind


If you find this episode useful, I'd love for you to leave a review on Apple Podcasts, or Follow or Subscribe, depending on the platform you choose.

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

30 May 202220 From The Classroom To Business With Louise Purvis00:23:34

Are you a classroom teacher thinking of stepping into your own business?  Maybe you have something else in mind.  Perhaps, you have no idea what's next for you.

Listen up as Louise and I share our insights and reflections from our own experiences.

A little snapshot: Louise left the classroom to be a receptionist, so she could decompress.  She then set up  her tuition business and now, is a productivity mentor for small business owners.

Here's what I asked her:

  1. What helped you decide whether being a business owner was right for you?
  2. How did you prepare for the transition from employed to self-employed?
  3. Which teaching skills (or experience) have helped you as a business owner?
  4. Which have held you back?
  5. What advice would you give someone unsure how to approach leaving to start a business?
  6. If you could do anything differently, what would it be?


 What you can do next:

  1. Book a free call with me if you'd like to see how I can help you
  2. If you're a tutor, check out The Tutors' Mastermind


If you find this episode useful, I'd love for you to leave a review on Apple Podcasts, or Follow or Subscribe, depending on the platform you choose.

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

06 Jun 202221 Hiring Staff: An Investment, Not An Expense00:15:08

Are you hesitant to spend the money on hiring someone?  Are you struggling to figure out how they can possibly do tasks the way you do them?

I hear you!

I felt the same, but hiring staff was one of the best things I did.  That, alongside investing in automation.

In this season finale, I share my experiences, mistakes I've made and practical tips to help you make sure that:

🚀 You hire the right person

🚀 Your hire is an income generator

🚀 You can replace anyone who leaves, fast

 What you can do next:

  1. Book a free call with me if you'd like to see how I can help you
  2. If you're a tutor, check out The Tutors' Mastermind

If you find this episode useful, I'd love for you to leave a review on Apple Podcasts, or Follow or Subscribe, depending on the platform you choose.

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

20 Jun 202222 How To Sell To Schools With Karen Gibb00:36:09

If you're interested in selling to schools, you're going to love this value-packed episode.

Karen Gibb from Mind Marvels shares how she successfully:

  • Sells wellbeing workshops to schools
  • Created a presence that results in schools approaching her

She is so generous with her knowledge and experience; here's what I asked:

  1. What was your biggest challenge when you started selling to schools?  
  2. Who's the best person to contact?
  3. How do you suggest people follow up after the initial contact?
  4. How did you get known by schools so they started approaching you?
  5. What's your approach given that you're selling something that's not related to an 'academic' subject (wellbeing workshops)?
  6. What advice would you give someone who's a novice in selling to schools?

I hope you enjoy!

- Sumantha



Are you a tutor?  Would you like to grow your business with someone who 'gets it?'

Here's what you can do next:

  1. Book a free call with me if you'd like to see how I can help you
  2. If you're a tutor, check out The Tutors' Mastermind

If you find this episode useful, I'd love for you to leave a review on Apple Podcasts, or Follow or Subscribe, depending on the platform you choose.

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

27 Jun 202223 Using Facebook Groups For Your Business00:16:19

Facebook groups (communities) can be amazing for education businesses, especially with the tools that Facebook give group admins.

This episode is perfect for you if you want to:

a. Revive a dead group

b. Boost an existing one

c. Create a fresh group

Oh, and I'd love to welcome you into my Facebook Group, Upgrade Your Education Business - I have an exclusive gift waiting for you :-) 🎁

************

If you'd like more insights for FREE, hear us discuss Facebook Groups for tutoring businesses at the Love Tutoring Festival!

1st July 2022 1pm UK time

Get your ticket here

** Get a discount on a paid ticket if you enter upgrade at check out **

************

Here's what I unpack in this episode:


  1. Why Facebook Groups can be great, when there are other apps out there
  2. Different types of groups, and how they can help your business
  3. Engagement and results-boosting strategies


Enjoy!

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

04 Jul 202224 5 Things I'd Do Differently If I Started My Business Again00:18:30

Pesky hindsight!  It's a marvellous thing, but why can't we just know 'it' from the start?!

Well, I've got your back.

In this episode, I share five BIG things I would have done differently if I started my business again.

I've reflected on 18 years as a business owner, and through my experience of growing, yes growing, not sustaining, my business through the pandemic.

And I hope that this helps you avoid some of the same mistakes I made, or implement them sooner than I did.

Here are some useful links, mentioned in this episode:




Did you try any of these tips?  Make sure you let me know!

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

11 Jul 202225 Common Business Advice That Doesn't Apply To Us!00:17:57

Generic business advice doesn't work for us.

And why would it?  Why would the advice work for a hairdressing salon, a computer shop and a tuition business?

In this episode, I unpack five concepts that I think paints an incomplete picture.

* Spoiler alert!*

Here are the five concepts that I think need to be reframed for education businesses:

  1. "Start by defining your target audience"
  2. "A successful business is scalable"
  3. "Launch, even if it isn't ready"
  4. "You need a logo and website"
  5. "Success relies on a great service or product"

In The Tutors' Mastermind (and in 1:1 coaching sessions), these are exactly the kind of areas we zoom into.

We:

  • Deep-dive and map concepts to our businesses
  • Design strategies that work for us, our values and what we can commit to
  • Make sure we're all different so we stand out from the crowd


I hope you enjoyed listening!

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

18 Jul 202226 Grow Your Education Business (Free eBook)00:17:52

Free eBook: 4 Ideas To Grow Your Tutoring Business (With Passive Income Ideas)

It's hard to work out which direction to take your tutoring or education business in, isn't it?

There are so many options - how do we decide what's right for us?  How do we know what will sell?

Well, this episode unlocks answers to those questions, and more.

In my opinion, your decisions should be led by three things, and this is what I unpack in this episode.


  1. How you want to work and how you want to continue to work
  2. Whether you want to stick to your niche or enter a new one
  3. How you can best serve your target audience


So, listen up and make notes so that by the end, you're ready to start shortlisting your new and exciting idea!

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

25 Jul 202227 Using Instagram as an education business00:15:59

Click here for my video on 3 ways to use Instagram if you're a private tutor!

Instagram can be a tricky platform for education businesses, especially tutors, as we tend to connect with fellow educators.

How can we use those connections to get clients?

Well, before we even think about that, we need to know what works and what doesn't.

And that's what this episode is all about.

--------------------------------------

Want to watch our coaching session in The Tutors' Mastermind.

Take a look here to see how you can join us.



Did you find Judy's story inspirational?

You can see her content in action by connecting with her here.



Want to connect with me on Instagram?

Follow me here or look for @samtalksbusiness



- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

01 Aug 202228 Create A World That Clients Want To Stay In00:16:24

Do you want to boost the chances of clients staying with you or browsers turning into buyers?

In my opinion, there are two key ways to do this:

Create a world that people want to enter

Create a world in which people want to stay

In this episode, I talk about the different ways education businesses can do this.

And, it doesn't mean having loads of things in place!  It's about:


  • Using what you already have 
  • Thinking about your offerings
  • Understanding your market


If you'd like any support, there are three ways I can help:


  1.  FREE eBook to grow your business
  2.  Tutors' Mastermind to grow your business with people who 'get it'
  3.  My new YouTube channel (bear with me as I add more to it!)


- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

08 Aug 202229 INTERVIEW Andrea Gadsbey - Growing Your Edu Business In Different Directions00:38:28

I met Andrea just over a year ago when she had a 5 year plan to leave her full-time teaching job through her tuition business.

It ended up happening in 1 year!

But what's interesting is how Andrea's business has evolved.

She has diversified what she offered and is currently working in three areas (all education-related) and is developing something to support tutors who teach English.

To reach out to her to find out how she can support you, book a call with her.

Listen to this episode to hear her inspirational story, packed with lots of practical insights that will help you decide:


  • how to approach business growth
  • how to decide what to say 'yes' to
  • how to create multiple streams of income


Andrea and I have worked together via 1:1 mentoring sessions and she's a member of The Tutors' Mastermind.

To grow your business with people who 'get it', book a free call with me to see how I can help.

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

15 Aug 202230 Is This Stopping You From Getting Clients?00:13:59

Want a little more?  Watch my video on this topic here.

If you're wondering why you're not attracting paying clients, despite marketing yourself and what you offer, this will help.

People need confidence to part with their money.  How do they get that confidence?

By knowing what they'll experience when they invest in what you offer.

It's the single most powerful way to turn hesitation to certainty, and in this episode, I unpack the ways in which you can do this.

For more ideas related to tuition businesses, watch this video.

Enjoy!

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

22 Aug 202231 Top Tips To Work With A Virtual Assistant00:14:17

This complements episode 21 where I talk about how to approach hiring someone, including delegating tasks you feel needs you.

As requested by listeners, today I build upon what I discussed and share:


  • the systems I use to ensure a smooth working relationship
  • how I ensure that I can easily transition someone new into my business
  • advice from VAs in my network (including mine!)


A thank you to Louise Purvis for sharing her insights.  She's a productivity mentor for small business owners - check her out!

As always, reach out if you need any support, but in the meantime, happy listening.

Enjoy!

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

05 Sep 202232 Four Ways To Make Your Business Stronger00:17:28

Here's the link to the YouTube video I mentioned at the end!  

I share ideas specifically for tuition businesses.

Today, I share for key things you can do to strengthen your business.

Here's what I unpack:


  1.  Do more than 'target audience' exercises
  2.  Be open to feedback and opinions
  3.  Have strong welcome and exit conversations
  4.  What happens when a client finishes working with you?


As always, reach out if you need any support, but in the meantime, happy listening.



Enjoy!



- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

12 Sep 202233 Avoiding Burnout00:21:30

Burnout.  Exhaustion. It's a thing, but is it always a bad thing?

In this episode, I talk about:

★ how I avoid it or reverse out of it before it gets bad

★ why it might not always be a bad thing

★  actions you can take to do things like reduce your working week

Something that Andrea highlighted in episode 29 , is that burnout can sometimes feel good if you choose where to put your time and energy. 

But, having said all of that,  we can work more effectively and efficiently, and importantly, more on our terms.

One thing I forgot to mention in my episode is a small thing I do which has a big impact.

I use a different email address to sign up to marketing material, newsletters etc.  

That way, it doesn't clutter my main email, and I can visit them when I choose to.

And this, I've found, means I actually get use out of my sign ups.

  • I take part in challenges I've signed up to.
  • I think about the useful info someone has sent me.
  • I know what to unsubscribe from because I don't need it, not because it's making my inbox too noisy.

As always, reach out if you need any support, but in the meantime, happy listening.

Enjoy!

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

26 Sep 202235 4 Simple, But Powerful Ways To Attract More Clients00:20:03

Join the waiting list for my soon-to-come Content That Converts Course.

Sign up here!

Listen up to grab four quick, but high impact ways, to generate more enquiries and attract more clients to your business!



Here's a sneak peek of the four tips that I share (with timings):

02: 13 Demo your offer (including ideas you can steal from me)

07: 05 Build relationships (even if you're fully booked!)

09: 53 Talk about what you offer - even if it isn't ready

13: 48 Have an easy and professional buying process

17:04 Summary of tips

17:33 Actions for each tip!



Don't forget to stay until the end for:

  • an action per tip to bring it to life in your business
  • a summary of all the tips I shared


Links mentioned:



Enjoy :-)

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

03 Oct 202236 Don't Follow Everything You Hear (Even From Me)00:15:00

Do you every feel overwhelmed with all the business advice flying your way? 

Just as you think you have everything under control, you find out there's yet another thing you need to be doing!

In this episode, I share how I discovered how you can ignore certain principles and still be successful.

I unpack ways I:

  •  decide what advice I should take
  • decide what advice won't hinder me if I don't take it
  • decide how far I should push myself out of my comfort zone


Coming up with lean strategies is a huge part of my client conversations.   

If you think a chat about how you can be more effective will help, I'd love to meet you.

Just book a discovery call with me now, and we'll take it from there.

Enjoy :-)

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

10 Oct 202237 Would A Podcast Be Good For Your Business? with Sara Whittaker00:37:33

Have you wondered about starting a podcast?  Maybe you're in the planning stages.  Well, this episode is SO useful for you.

Sara Whittaker who hosts Podcasting For Educators joins me to help unpack the common hesitations and questions.

Here's what I asked her:


  1.  What are some of the benefits of starting a podcast for your education business?
  2.  How do you know if you’re ready to start?
  3.  A lot of people are hesitant because they're worried about the tech. What do you need to get started?
  4. Is it possible to create a successful podcast if you’re starting with a small audience?


If you'd like some help getting started for free, download Sara's guide here.

Enjoy :-)

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

17 Oct 202238 Using LinkedIn For Your Education Business with Alex Asher00:43:33

Your 100 Content Prompts, especially for education businesses! 

Grab yours now (if you're a Tutors' Mastermind member, remember your 50% discount).

Do you struggle with LinkedIn?  Are you unsure how you can improve the results you get from it?

Alex Asher from LearnCube  and host of the Get More Students podcast joined me in this discussion all about using LinkedIn specifically as an education business owner.

We really got into the juicy stuff, so if you want to start using LinkedIn more effectively, you'll love this!

Here's what we discussed:


  1.  What kind of businesses LinkedIn is the best platform for
  2.  How to decide what belongs on LinkedIn (and doesn't!)
  3.  How tutors can use LinkedIn innovatively (given that it might not be a primary choice)
  4.  Tips to optimise how you use LinkedIn
  5. Common questions e.g. long or short question, picture or no picture, and more!


Enjoy :-)

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

24 Oct 202239 Get Sales Through Your Content00:13:48

Grab your 100 Content Prompts, specifically for education business here.

When you sit down to write content, how do you feel?  

 Choose one of these options.


  1. I love content creation and get great results
  2. I struggle to think of what to write
  3. I try hard and post loads of content, but I don't get great results


Which one had you nodding your head?



By the end of this episode, you're going to feel more confident in knowing how to get the results from your content, you'll walk away with some tips on how to generate ideas.

Here are the three tips that I deep dive into:


  • Choose your platform and content type wisely
  • Be clear about what you want out of your content
  • Fundamental copywriting techniques


Enjoy :-)

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

31 Oct 202240 Boost Your Visibility To Get In Front Of The Right People00:17:47

Contrary to popular perception, being visible isn't about showing your face and plastering yourself everyone!

We want to get in front of the right people, instead of just many people, by being conscious about why we're doing what we're doing.   

In this episode, I share three ways you can boost your visibility regardless of how much time you have or what your natural style and preferences are.


  1. Decide who you want to be visible to (be specific), and understand their situation and how that impacts how you can be visible to them.
  2. Seek help and learn from how others do it
  3. Be consistent!


Enjoy :-)

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

14 Nov 202241 How To Start Selling To Schools with Cerys Keneally00:50:30

This is a corker of an episode!  Cerys shares SO much value - you're going to want to have a pen and paper ready.

In this discussion, we focus on key apprehensions or struggles people might have when trying to sell to schools.

And although Cerys' advice was spot on, much of it applies to many other areas of business - not just when selling to schools.

Here's what I asked:

  1.  If someone is wondering why no-one is buying their offer, what can they do to audit what might be going wrong?
  2. There's a perception that school budgets are tight.  What tips do you have on how to price offers?
  3. How can people boost their chances of getting a positive response from approaching schools?

This is worth a listen - Cerys knows her stuff!

Enjoy :-) 

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

21 Nov 202242 How to get your business in front of the right people00:11:01

You have a great thing to offer clients, but if the right people don't know about it, how will it sell?

In this episode, I share ways to boost your visibility while prioritising quality of quantity - focusing on the right audience, over a large audience.

And the good news is, I share ways to be in fewer places and attract people to you!

Here's what I share:

  • Leading with high-quality content (and what type gets people to become customers)
  • Ways you can stand in one spot and have people come to you
  • Some tips to make email marketing generate results
  • How to turn one piece of content into many


Enjoy :-)

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

28 Nov 202243 Not sure which direction to take your business in?00:12:51

Everyone has an opinion and way of doing things.

I love the Tutors' Mastermind which is a membership model, people pay monthly and can cancel any time.

But someone else might prefer running courses or they might prefer to have a membership model that ties people in for a certain length of time. 

I consciously made the decision to do things my way for various reasons, and in this episode, I’m checking in with you to make sure that you're also making conscious decisions. 

So, If you’re ready to gain clarity on where to take your business or identify why you’re struggling to decide, then have a listen!

Here's what I unpack:

  1.  Working backwards from what you want out of your business
  2.  Being clear on the problem you business solves for clients
  3.  Seeking support from people who share your values
  4.  Future-proofing your business so it's sustainable


Enjoy :-)

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

05 Dec 202244 Email Marketing: Convert Subscribers Into Clients00:18:27

Want to know if email marketing is for you?  Perhaps you want to improve the results you get from your existing efforts.

If you answered 'yes' to either, then you'll like this episode.

I deep-dive into:

  1.  How to decide whether to include email marketing in your strategy
  2.  Ways to come up with a lead magnet that works
  3.  How to keep people interested through email sequences


Links mentioned in this episode:

My preferred platform is ConvertKit.  Alongside other reasons, my biggest sway was that it has a great reputation of emails landing in inboxes, instead of junk filters.

You can sign up for a free account here (it's not a free trial, you can use it for free).

Also, if you'd like a copy of my eBook about Growing Your Edu Business (Including Passive Income Streams), you can get instant access here.

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

12 Dec 202245 Turning Sales From Icky To Sticky!00:15:50

Fancy a mini-training session with me?  Well, you're in luck .. that's just what you'll get in this episode.

In this episode, I dive into the ways to approach sales so that:

  • You attract clients who will pay and are compatible with you
  • You safeguard your reputation
  • It forms part of the natural conversations and content you already have/publish

And if you want 100 content prompts that show you how to connect and sell to your ideal client, you can grab yours here.

So, buckle in and listen up as I share a walkthrough of how you can craft the perfect sales campaign for your education business!

Enjoy :-)

- Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

19 Dec 202246 Working ON Your Business - What Do I Do?00:15:30

"Work on your business, not in it" - we've all heard it.

Well, firstly, as edu business owners, this isn't a rule.  We often have to work in our businesses, so don't let generic phrases like this make you feel any less of a business person.

BUT, that doesn't take anything away from the value of working on your business, and as we mentioned in our Dec roundtable discussion (free in my FB group), the downtimes are the perfect opportunity to do just that.

In this episode, I unpack how you can use quieter periods in your business to:


  • Figure out how you can streamline and automate to save time during busier periods
  • Strategic plans to grow or scale your business (or planning a new way of working)
  • Planning ways to reduce your workload without compromising on income
  • Creating things that enrich your existing business

Enjoy :-)

 - Sumantha

____________________


👋🏽 Hello! I'm Sumantha McMahon and I've supported over 100 tutors and education business owners.

As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you!

My training leans on tried-and-tested methods that are completely tailored to our niche.

There's no generic business advice here!


Work with me to breathe life into YOUR definition of success:


#1 Bespoke 1:1 Mentoring

Goal-driven wrap-around support, with 1:1 strategy calls, WhatsApp support and free access to The Tutors' Mastermind.


#2 The Tutors' Mastermind

The leading membership for edupreneurs that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts to resources in The Training Jukebox.


#3 The Group Class Course

Get lifetime access to this self-paced course designed to help you launch, grow and refine your group classes. Includes teaching ideas too.

____________________

Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.

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