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Up In My Business (Lex Lancaster)

info@lexlancaster.com
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DateTitreDurée
17 Feb 2023Episode 1: Welcome + Answering the Question: "How Did You Get Into Tech?"00:33:03

Welcome to episode ONE! Super excited to bring all things tech, biz, and my life to you. This episode goes through exactly what you can expect with the podcast and answers one of my most-asked questions: "How did you get into tech?"

In this episode we talk about:

  • Publishing schedule (every Monday!)
  • What we'll talk about in the podcast
  • Info for guest episodes vs. my solo episodes
  • My career path
  • Business I am a part of
  • College, PT school, work
  • Web design, graphics, and my business

Let's Connect!
Follow me on Instagram: @lexlancaster_
Check out my website: www.lexlancaster.com
Email me: info@lexlancaster.com

18 Feb 2023Episode 2: How to Make Your Podcast SEO Friendly00:22:32

In this episode we talk all about podcasts and SEO how you can make your podcast SEO friendly but also improve user experience. The steps I go over here will set you up for success in all the ways if you have a podcast or are thinking about starting a podcast.

What we cover:

  1. Podcast name and what you should think about
  2. Podcast domain names and buying them
  3. What not to do when you set up your podcast/website
  4. Setting up your podcast on your website so they have separate pages and the exact components you need to include
  5. WHY we need to follow this method
  6. Show notes length (ideally)
  7. Show notes content
  8. Links and how to include them for your podcast
  9. Making your links PRETTY (aka making them shorter and easier to say and share)


Important links for this episode:


Connect with me:
Website: www.lexlancaster.com
Instagram: @lexlancaster_
Email me: info@lexlancaster.com

20 Feb 2023Episode 3: What to Know About Logo Design and Hiring a Logo Designer00:19:37

We're talking all things logo design in this episode. You'll walk away with practical to-do's if you are looking for tips to begin the logo design process or need to hire a logo designer.

What we touch on:

  1. What to do before you hire a logo designer and how Pinterest is your best friend 
  2. What files you need for your logo 
  3. A note on Canva logos
  4. The cost of logo design 
  5. Timeline for logo design

Folks I recommend: 


Connect with me:
Website: www.lexlancaster.com
Instagram: @lexlancaster_
Email me: info@lexlancaster.com

22 Feb 2023Episode 4: Six Things that Building a House Has Reiterated to Me About Business00:36:42

In 2022, my ex husband and I were blessed to build our dream home. Throughout the process, I made notes on lessons that were reitrated to me in regards to being a business owner and a consumer.

While you've likely heard most of these before, I hope you are able to take away one of these and think about a way you can apply it to your business to make your consumer experience better.

What we talk about:

  1. Our story behind building the house (some behind the scenes life stuff)
  2. Understanding the process in full and knowing exactly what is supposed to happen next 
  3. Being up front with prices, overestimate if anything 
  4. You can’t expect everything to always go as planned, there will be a ton of adversity that you have no choice but to deal with.. it happens 
  5. Being subject to waiting times and understanding that the faster option is not always best 
  6. Cheaper does not mean better
  7. Invest money into the important stuff and cut back on the things that aren’t as important to you 

Connect with me:
Website: www.lexlancaster.com
Instagram: @lexlancaster_
Email me: info@lexlancaster.com

27 Feb 2023Episode 5: Squarespace: Why I Love It and Instances When I Wouldn't Use It00:24:29

In this episode, we're diving into all things Squarespace.

If you've been in my neck of the woods long enough, you know that I think Squarespace is THE ONLY platform that entrepreneurs should be using, especially my health, fitness, and wellness space folks.

We're going to talk about WHY I love Squarespace and also when I wouldn't use Squarespace (because there are things I do not use on the platform and situations where I turn people away).

We'll go over Squarespace and how it is:

  1. User friendly 
  2. How it has built-in security and SEO features
  3. Easy to integrate with other software
  4. Customizable
  5. Affordable
  6. Equipped with amazing support
  7. Able to have multiple languages on one site
  8. Constantly updating and having better features

We'll also talk about the specific things you should not use ConvertKit for.

Things mentioned (and affiliate links):

  • Squarespace
  • Squarespace Scheduling/Acuity
  • ConvertKit

Let's Connect!
Follow me on Instagram: @lexlancaster_
Check out my website: www.lexlancaster.com
Email me: info@lexlancaster.com

06 Mar 2023Episode 6: Should You Put Your Prices On Your Website?00:37:22

On this episode, we're diving into everyyyything about your prices being on your website.

What you'll hear:

  • Should you put your prices on your site no matter what?
  • Who should put their prices on their website?
  • Why putting prices on your website can eliminate confusion 
  • Don't worry about your prices pricing people out!
  • The value of a discovery call 
  • How to figure out if you should put your prices on your site

...plus some fun life stuff. Cheers to the big 3-0 for me!

Let's Connect!
Follow me on Instagram: @lexlancaster_
Check out my website: www.lexlancaster.com
Email me: info@lexlancaster.com

13 Mar 2023Episode 7: Behind the Scenes: Building a Brick and Mortar and a Digital Business01:19:21

In this episode, we are going through the exact timeline and process that my ex husband and I went through as we built our brick-and-mortar clinic and I went through building my digital business.

I mostly focus on the hours, time, and grit it took in this episode as well as a behind-the-scenes look at what life looked like and the actual story behind the story. Oftentimes the story is glorified and a lot of things are left out when it comes to building a business.

If you're someone who is wanting to build a clinic or online business, this episode is geared toward helping you feel less alone in the fight to make ends meet and the reality that money is a factor that plays into your business building.

As always, feel free to reach out with questions on Instagram or via email.

Sign up for my newsletter to always stay up to date on all things my biz.

Resources:
Check out Renegade Movement and Performance (Instagram @renegademvmt)
Check out Lex Lancaster Creative Co.

Send me an email
Connect with me on Instagram

20 Mar 2023Episode 8: Tech for Brick and Mortar Businesses00:16:07

In this episode, we're diving into all things tech for brick-and-mortar biz.

We talk about software regarding:

  1. EMR (electronic medical record— patient notes)
  2. Email marketing
  3. Email
  4. HEP software
  5. Canva
  6. Website
  7. Scheduling (outside of patient scheduling)
  8. Instagram editing

Resources (*means I get a small kickback and it's a referral link. Mama didn't raise no fool):

Work with me

Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.

Check out my website: Lex Lancaster Creative Co.
Send me an email
Connect with me on Instagram and get all the free goods

27 Mar 2023Episode 9: Blogging: Should You Have A Blog? How Do You Start?00:49:11

We're addressing the age-old question "should I start a blog?" on this episode. I get asked pretty frequently about the benefits of blogging and how to start and you'll get these answers and more inside this episode.

What we will cover:

  • Why you would want to start a blog
  • Why I understand that it is hard to start one
  • My "do not"/"try not to do this" list when it comes to blogging
  • General guidelines for blogging that you can follow and utilize as you start to write


I mentioned a bunch of resources at the beginning of the episode:


Work with me + learn more!

Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.

Check out my website: Lex Lancaster Creative Co.
Join my mailing list
Connect with me on Instagram and get all the free goods

03 Apr 2023Episode 10: Everything You Need For an Online Course00:41:09

Creating an online course— you need a lot more than you would think! Time and time again, folks I work with go to create their course and they can't get over how much they didn't know they needed!

In this episode, I go through all of those things with you. You'll learn my favorite tech necessities as well as the logistical things you need in place in order to launch your online course (but also things do not have to be perfect).

You'll want to have a notebook ready for this one. ALLLL the notes.

Resources I mention:

  • I mentioned my friend Abby Halpin, @forteperformancept, who treats musicians like me (IYKYK lol)
  • Anna Hartman, @movementrev, saved my shoulder (cheers to volleyball and lifting without shoulder pain)
  • Get started on Kajabi*
  • Get yourself some Canva in your life*
  • Get your videos on Vimeo*
  • Get started with ConvertKit*


Work with me + learn more!


*affiliate link, of course!

10 Apr 2023Episode 11: Box Checking, Mindfulness, and Ditching Burnout with Emma Jack00:55:30

In this episode, you'll hear from my girl, Emma Jack. Emma (@pressplayphysio) is a light in this world for physical therapists and other healthcare practitioners who are finding themselves feeling burned out in life and in their work.

Emma and I chat about chronic box-checking and the importance of knowing how to look within and making decisions that actually feel good is essential in this game of life.

You'll hear things that Emma has never previously talked about on podcasts, her background as a physio and coach, and how she works with other physios to make their life feel good every day.

Resources I mention:


More about Emma:
Emma is a sport and orthopaedic physiotherapist and own her own practice Press Play Physiotherapy and Pilates in London, Ontario, Canada. She holds a Masters of Physiotherapy as well as a Masters of Clinical Science, has her Sport Physiotherapy Diploma, is a Fellow of the Academy of Manual and Manipulative Physical Therapy and is a lead therapist with the Canadian National Women’s Hockey Team.  Sounds pretty cool, right? While those accomplishments and credentials do bring a sense of pride, Emma also recognizes that many of those things are ultimately what left her feeling intense anxiety, chronic stress, overwhelmed and burnt out. Her credentials may span two lines on a business card but in recent years Emma has totally transformed her practice and life in order to ensure that her accomplishments no longer define her. Now, much of her time is spent working as a Co-Active coach helping other women show up fully for their lives and careers in a way that feels authentic, sustainable and most importantly, fun!


Work with me + learn more!


A huge thank you to my FAVORITE all-in-one practice management software, JaneApp, for sponsoring the podcast this week!

17 Apr 2023Episode 12: The Top Five Things You Need to Do When You Start to Work on Your SEO00:34:19

We're talking about some basic SEO (search engine optimization) things in this episode. You'll learn the 5 things that I feel you need to do before/while you're starting your SEO journey.

If you're unfamiliar with SEO, it's just a fancy way of saying optimizing your website so you can get found by your ideal client online.

If you're wondering how businesses that thrive off word-of-mouth marketing could benefit from SEO, check out this post I did on Instagram.

SEO School will be open for enrollment this week (the first of two times this year), so if you are not on the waitlist, but you're interested in joining SEO School, jump on the waitlist here!


Resources I mention:


Work with me + learn more!


A huge thank you to my FAVORITE all-in-one practice management software, JaneApp, for sponsoring the podcast this week!


24 Apr 2023Episode 13: Why You NEED a Website for Your Business00:23:24

In this episode, we're talking all things website and why you NEED a website for your business.

I oftentimes get the questions of whether or not someone "actually" needs a website because they have social media (ie Instagram or Facebook) and also whether or not leadpages is enough for a "website".

Let's chat.


TIME SENSITIVE: SEO School is open for enrollment until Tuesday April 25th at 11:59pm EST. Click here to check out SEO School and join!


Resources I mention:


Work with me + learn more!


A huge thank you to my FAVORITE all-in-one practice management software, JaneApp, for sponsoring the podcast this week

01 May 2023Episode 14: My Podcasting Process From Start to Finish00:22:51

In this episode, we're covering my podcasting process.

I was asked what I do, step by step, by a friend and client of mine, Krista Williams of @thestrongmomproject and I was ALL IN on making this episode happen.

You'll hear all about how I record my podcasts and the software I use. The key here: I keep shit simple.

Resources:


Software I mention:


Our gracious sponsor:


Work with me + learn more!

08 May 2023Episode 15: My Twist on the Ideal Client Exercise to Improve Your Website Content and SEO00:23:09

Today we're talking ideal clients. Everyone has done the typical ideal client exercise and here I'll give you my spin on that exercise.

I recommend that all business owners dive into this exercise so they can improve their website copy, content creation, and SEO by better-understanding how their business helps their ideal client.

Resources:


Our gracious sponsor:


Work with me + learn more!

15 May 2023Episode 16: Why We Use JaneApp and TrueCoach Together As a Brick + Mortar PT Biz00:14:13

We're talking about client transitions from physical therapy to exercise programming and maintenance/performance distance programming + care.

As a brick-and-mortar clinic owner, one of the best things you can do is offer a continuation program for those who are already working with and trust you.

This episode teaches you how we use JaneApp and TrueCoach to deliver a continuation program for our patients at Renegade Movement and Performance.

Resources:


Our gracious sponsor:


Work with me + learn more!



22 May 2023Episode 17: Brand Refreshes and Rebranding: What You Need to Know00:33:04

I'm talking all things brand refresh and rebranding— what it is, what to expect, costs, and more. You'll get an idea of what goes into a rebrand or brand refresh as well as the timeline that is typically associated with a brand refresh.

Resources:


Our gracious sponsor:


Work with me + learn more!


29 May 2023Episode 18: Email Marketing for Brick-and-Mortar/In-Person Businesses00:40:09

Giving you the deets on email marketing for brick-and-mortar/in-person businesses in this episode.

You will hear:

  1. What is email marketing?
  2. The difference between email marketing and your Gmail address 
  3. What software to use for email marketing
  4. Email marketing "rules"/guidelines
  5. How to collect emails 
  6. "Automation" within email marketing and your practice management software
  7. How to export contacts for your email marketing platform
  8. Risks that some people take
  9. What to email your list about 


Important resources mentioned in the episode:

Our gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

12 Jun 2023Episode 20: Where Should Your Sales Page Live?00:19:19

I oftentimes get the question: "Where should I host my sales page?"

Here I'm going over all things sales page hosting and why the answer is on your website. Tune in to get all the deets.

Important resources mentioned in the episode:

Our gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

05 Jun 2023Episode 19: The Benefits of a Website Template vs a Custom Design00:26:18

In this episode, we're chatting all things custom websites versus website templates. You'll hear exactly why I do not believe that folks need a fully custom website in the health and wellness sphere and my solution for a website that will fit your business, cost less monies, and also give you the flexibility you need for your website.

Important resources mentioned in the episode:

Our gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

19 Jun 2023Episode 21: Everything You Need to Know About Your Website Home Page00:32:06

Let's chat about your website home page. What do you need on it? How can you make your home page a sales page for your business? What photos do you need and how do you make them fit on the pages itself?! Tune in to hear all of that and more.

Important resources mentioned in the episode:

Our gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

26 Jun 2023Episode 22: Frequently Asked Questions (FAQ) Page Secrets00:17:04

This episode will teach you how to make the most out of your FAQ page. Whether you already have an existing FAQ page or you are looking to create one, you'll be able to take all of the things you learn in this episode and immediately implement whatever feels good for you. 

Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

03 Jul 2023Episode 23: Do You Need a Website if You Have a Successful Social Media Following00:14:57

In this episode, I'm addressing a question I get often on my discovery calls; Do I need a website if I have a successful social media following?" If you have a large social media following, you are likely putting all of your content there and you may even get most of your business from there as well. Here we'll dive into why you need a website in addition to your social media account.

Important resources mentioned in the episode:

Our gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

10 Jul 2023Episode 24: Backend Prep Required For a Launch and How to Time Your Prep Accordingly00:21:30

Let's chat about tech and launch planning. Waiting until the last minute is NOT the way... but do you know how much time you need? What about what you need? This episode will dive into all of the considerations you need to keep in mind when you're planning for a launch and want to seek help with the execution of your launch.

Important resources mentioned in the episode:

Our gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

17 Jul 2023Episode 25: How to Use AI Generated Content "Correctly" for SEO, Blogs, Socials, and Your Podcast00:35:20

AI-Generated content is all the rage. BUT should you use it on your website, social media, for your podcast show notes, and for SEO work? Listen in to hear my take (and also Google's hard take) on the use of AI-Generated content.

Important resources mentioned in the episode:

Our gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

24 Jul 2023Episode 26: Video Hosting— Vimeo or YouTube?00:23:54

In this episode, we're chatting about all things video hosting and specifically, whether you should use Vimeo or YouTube to host your videos for courses, tutorials, and more. 

Important resources mentioned in the episode:

Our gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

31 Jul 2023Episode 27: Software for Monthly Subscriptions, Payments, and Memberships00:29:43

In this episode, we're chatting about software to use for memberships, subscriptions, and monthly payments. You'll hear about all things costs, benefits, and more. 

Important resources mentioned in the episode:

Our gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

07 Aug 2023Episode 28: Why You Should Write Your Own Website Copy00:41:47

In this episode, we're chatting about website copy (the text on your website) and why YOU should be writing the first draft. We'll talk about the common hang ups, the things that I commonly see as mistakes when writing, some best practices, and some tactical tips for writing your website copy. 

Important resources mentioned in the episode:

Our gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

14 Aug 2023Episode 29: My Online Business Tech Stack00:27:50

In this episode, I go through ALL of the tech that I use for my online business.

Affiliate links for tech:


Important resources mentioned in the episode:

Our gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

21 Aug 2023Episode 30: How I Go About Scheduling My Time00:24:20

This episode goes over exactly how I schedule my week (and also who taught me how to do this). Spoiler alert: it was  @themovementmaestro. But to get all the deets and more, listen in.

Important resources mentioned in the episode:

Our gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

28 Aug 2023Episode 31: How to Get Someone's Email in Exchange for a Freebie or PDF Download00:30:56

This episode is all about getting someone's email for your mailing list when they get a freebie/PDF download that you made. I'm sharing the software you need and the logistics/why behind it.

Important resources mentioned in the episode:

Our gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

04 Sep 2023Episode 32: The Best Way to Lay Out Your Services on Your Website00:26:37

We're talking websites and your services. How should you lay out your services on your website and why should you lay them out in this way? All of that and more are inside this episode.

Important resources mentioned in the episode:

Our gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

11 Sep 2023Episode 33: Best Practices for Podcast Players and Your SEO00:30:35

Answering a question I was asked on Instagram with this episode all about podcast players, SEO, and what best practices are around these things.

Important resources mentioned in the episode:

Our gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

18 Sep 2023Episode 34: What You Need to Know About Website Pop-Ups00:21:46

We're talking website pop-ups in this episode. The "should you's", the common mishaps with them, and how to use them in the best way. 

Important resources mentioned in the episode:

Our gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

25 Sep 2023Episode 35: How I Am Prepping for My Own Brand Photography Session00:23:21

Today we're going through how I prepped (and am prepping) for my own brand photography session.

Important resources mentioned in the episode:

Our gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

02 Oct 2023Episode 36: A Quick Introduction to SEO (Search Engine Optimization)00:33:34

In this episode, I'm giving you the intro to SEO (Search Engine Optimization). This will be the first episode of a 3 part SEO series because at the end of the month, SEO School will be open for registration to the waitlist only.

Important resources mentioned in the episode:

Our gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

09 Oct 2023Episode 37: Do You Have to Blog for SEO to "Work"?00:25:06

In this episode, I'm going to dive into blogging and SEO. One of the most common questions I'm asked is whether or not you need to blog if you want your SEO to work. Listen to hear my answer.

Important resources mentioned in the episode:

Our gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

16 Oct 2023Episode 38: Why Should You Care About SEO00:19:59

In this episode, I'm going to dive into why you should care about SEO and learning how to do your own SEO.

Important resources mentioned in the episode:

Our gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

23 Oct 2023Episode 39: SEO Return on Investment and When to Start00:29:13

In this episode I'm answering the questions "How long will it take to see ROI with SEO" and "When is it a good time to start focusing on SEO?".

Important resources mentioned in the episode:

  • SEO School will open to the public on November 30th!

Our gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

30 Oct 2023Episode 40: Boundaries, Scheduling, and Saying No00:36:21

In this episode, I'm addressing some recent experiences I've had with scheduling questions and setting boundaries.

Important resources and people mentioned in the episode:

Our gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

06 Nov 2023Episode 41: 25 Pro Tips to Elevate Your Biz and Client Experience00:31:31

Today we're talking all things biz and client experience and 25 tips from me to elevate both. 

Our gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

13 Nov 2023Episode 42: Sales Pages, Carts, and Email Marketing00:32:40

Today we're talking all about tech: sales pages, carts, and email marketing

Resources mentioned:

Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

20 Nov 2023Episode 43: You Need a Newsletter Opt In Page on Your Website00:17:56

In this episode, I'm giving you the deets on a website page I believe you NEED: a newsletter opt-in page.

Resources mentioned:

Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

27 Nov 2023Episode 44: Social Sharing Images for Your Website00:10:55

In this episode, I'll teach you about website social sharing images, their importance, and how to create your own.

Resources mentioned:

Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

04 Dec 2023Episode 45: What You Need to Know About Models for Your Brand Photo Session00:32:50

Whether you hire out for your brand photos or decide to do them yourself, this episode will cover everything you need to know when it comes to asking someone to model, paying that person, and choosing the person for your session.

Resources mentioned:

Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

11 Dec 2023Episode 46: How to Use Templates for Canva and Your Website00:36:46

This episode dives into website templates and Canva templates. What are they, my opinion on them (hint: they're great!), and how to use them.

Resources mentioned:

Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

18 Dec 2023Episode 47: Quick Rundown of Google Reviews and Testimonials00:16:14

This episode dives into Google reviews and getting reviews for your business.

I'd truly appreciate it if you reviewed the Up in My Business podcast on your favorite podcast player. You can find the place to review the podcast within the mains screen of the podcast inside whatever player you're using.

If you've worked with me in the past, I'd also sincerely appreciate a review. I'll link my review form here for you to fill out. Thank you so much in advance! 


Other Important Links:

Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

25 Dec 2023Episode 48: The Number of Pages You Need On Your Website00:20:30

Wondering how many pages you need on your website when you first start your biz (or at any point during biz ownership)? This episode will give you all the deets!

Important Links:

Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

01 Jan 2024Episode 49: Updates to Make on Your Website for 202400:19:50

In this episode, I'm going over exactly what you should be auditing and looking at on your website now that we're into a new year.

Important Links:

Mentions:

Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

08 Jan 2024Episode 50: How to Beat AI-Generated Content With Human-Written Blog Content00:29:59

In this episode, I'm going over how you can beat out AI-written content by other folks with your "human-written" content.

Important Links:

Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

15 Jan 2024Episode 51: My Outlook on Repurposing Content and Content Creation00:20:12

In this episode, I'm going over my thoughts around content creation as it relates to SEO and more as well as repurposing content and how I recommend you approach repurposing content.

Important Links:

Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)


22 Jan 2024Episode 52: How to Actually Write a Blog Post00:24:56

In this podcast episode, we're going to dive into how to actually write and structure a blog post.

Important Links:

  • SEO School Waitlist is now closed.

Previous content on blogging:

Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

29 Jan 2024Episode 53: What Would Over-Communicating Look Like in Your Business?00:21:43

In this episode, I'm going over my thoughts around overcommunication and how I truly feel like we can't over-communicate as service providers

Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)


05 Feb 2024Episode 54: So You Want to Add a "Passive Income" Stream to Your Biz...00:24:00

In today's episode,  I am discussing the concept of passive income and my thoughts on the term, highlighting the misconception about passive income and the need for active promotion and engagement to make it successful and the need for someone to have had solid business coaching before I will work with them to develop systems for the offer.

This episode contains the following:

  • The problem with the phrase and concept of "passive income"
  • My joy for creating systems, automations, and building courses
  • What I need from those who want to launch a new offer before I will work with them
  • The truth behind putting a product on your website
  • Who I refer to for coaching around launching an online offer


Important links mentioned:

  • Instagram post about this topic: CLICK HERE
  • SEO School Waitlist is now closed.
  • Register for @themovementmaestro's  upcoming masterclass— Instagram Business Blueprint Masterclass: CLICK HERE
  • LextroMind waitlist (for brick and mortar business owners who want to launch their first online offer): CLICK HERE


Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

12 Feb 2024Episode 55: How I Approach My Free Content00:31:21

In today's episode, I'm breaking down my take on free content and how I approach free content based on who I've learned from. 

This episode contains the following:

  • My recent Instagram post about how I approach free content
  • Write a lot about a little
  • Become a binge-worthy source
  • Make it easy for your people to find your free content


Important links mentioned:

  • Instagram post about this topic: CLICK HERE
  • SEO School Waitlist is now closed.
  • My service brochure: CLICK HERE


Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

19 Feb 2024Episode 56: Word of the Year Updates and Changes I've Made00:41:04

In today's episode, I'm giving you an update on my word of the year and what I've added and changed inside of my business to honor my word of the year. You'll also get a breakdown of my business owner history.

This episode contains the following:

  • A summary of my story (starting biz to now)
  • Everything I've implemented this year to make my business more streamlined and provide a better client experience (read: systems, processes, etc.)
  • How you can take these things and apply them to your biz


Important links mentioned:

  • SEO School Waitlist is now closed.
  • My service brochure: CLICK HERE
  • My Amazon store (treadmill and more!): CLICK HERE


Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

26 Feb 2024Episode 57: Lots of Life and Real SEO Stats00:48:43

This episode is filled with life updates, some biz updates (yes! more than normal) as well as a breakdown of real SEO Success and tactics my clients and students used to have their success. 

Here's what we talk about:

  1. Fun life updates— Shanté presenting, what one of my BFFs told me, volleyball and hitting lessons 
  2. My hands and my nail salon experience
  3. Cooking stuff 
  4. Financial planning
  5. My birthday is this week (March 2nd)
  6. Biz updates
  7. SEO School Waitlist and what SEO School is
  8. I've got a big project coming (it's a secret!)
  9. REAL SEO Results and tactics they use 
  10. Wrapping it up


Important links mentioned:

  • SEO School Waitlist is now closed.
  • My service brochure: CLICK HERE
  • Instagram post I made about SEO results: CLICK HERE
  • DocJoeO, The YouTube Guy: CLICK HERE
  • Nectarine Financial Planning (CLICK HERE) and Personal Finance Club (CLICK HERE)
  • You'll just have to trust me that my hands are huge. No link for that haha!


Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

04 Mar 2024Episode 58: SEO ROI and Setting Expectations00:31:02

This episode talks about my recent birthday surprise, some life stuff, and then we dive into SEO ROI (return on investment) and I set expectations for success with SEO work.

Here's what we talk about:

  1. My birthday and Shanté's successful surprise
  2. My calendar— signature Do It In a Day's are going going... and not many left for the first half of the year
  3. Understanding ROI in SEO
  4. Understanding Long Sales Cycles and SEO
  5. Gaining trust


Important links mentioned:


Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

11 Mar 2024Episode 59: The Top Two Mistakes I See People Make When It Comes to SEO00:22:01

This episode talks about my recent birthday surprise, some life stuff, and then we dive into SEO ROI (return on investment) and I set expectations for success with SEO work.

Here's what we talk about:

  1. Biz updates and SEO School (waitlist is closing THIS FRIDAY, 3/15)
  2. The Instagram Intensive is OPEN FOR ENROLLMENT! Click here to join*
  3. AZ from Fire Rescue Wellness is retiring. Let's celebrate her!
  4. My neck and volleyball 
  5. Mistake #1- not sharing your content
  6. Mistake #2- not understanding Google Search Console


Important links mentioned:

  • SEO School Waitlist is now closed.
  • The Instagram Intensive: CLICK HERE
  • Anna Hartman, MovementREV: CLICK HERE
  • The Creative Law Shop disclaimer template (this is not medical advice template for your website): CLICK HERE and use the code LEX10 for 10% off*


Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

18 Mar 2024Episode 60: My Thoughts Around Tech Recs Becoming a “Bandwagon”00:21:46

In this episode, we chat about tech recommendations (and life in general) can feel soft of bandwagon-y. You don’t need everything someone else has if what they have isn’t appropriate for your business. So let’s talk about it.

Important links mentioned:


Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

25 Mar 2024Episode 61: Explaining SEO to a Five-Year-Old00:31:21

In this episode, I'm chatting all things SEO as if I were explaining it to a 5-year-old. What it is, what the value of it is, how you rank, and more. SEO School is open for enrollment so if you want all the details, make sure you click the link below to enroll!

Important links mentioned:


Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

01 Apr 2024Episode 62: What to Know if You’re Thinking About Building a Course00:28:23

In this episode, we're chatting about courses.

What we go over:

  1. Time expectations
  2. Software to use (Kajabi). Trial Kajabi by clicking HERE!*
  3. ConvertKit for email marketing 
  4. If you are expecting to build a course and have it just “be evergreen”, you might want to reconsider this. Get some strategy around this as well as how the layout of you course should run. Book a Maestro Meeting with Shanté by clicking HERE. 
  5. Lay out your course in Google drive first, separated by modules (and the why behind that)
  6.  You need SO many assets, check out the post I made about that by clicking HERE.
     

Important links mentioned:


Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

08 Apr 2024Episode 63: Welcome Emails for Your Mailing List00:20:26

In this episode, I dive into welcome emails for your mailing list.

What we cover:

  • What software you need
  • How to make it automated
  • What needs to be inside this email
  • How you can make this email specific for your different opt-ins


Important links mentioned:


Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

15 Apr 2024Episode 64: Make the Most of Your Features and Certifications On Your Website00:11:38

In this episode, I dive into exactly how to make the most our of your earned certifications and magazine/podcast/etc features.

What we cover:

  • Practitioner directories
  • Logos for the certs/features
  • How to put them on your website
  • What to do with the logos/links and directories


Important links mentioned:


Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

22 Apr 2024Episode 65: Let Your Sales Page, Website, and Content Design Be Consistent00:16:35

In this episode, I dive into consistency and how keeping your design consistent (sales pages, website pages, content) is key

What we cover:

  • #BossUp2024
  • Changing design can be jarring 
  • Where design consistency helps (safety!)
  • Let consistency be your guide, you don't need variability for your consumer's entertainment


Important links mentioned:


Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

29 Apr 2024Episode 66: Spring Cleaning Website Audit Challenge and Bowling Centers00:34:28

In this episode, I cover tons of personal stuff as well as an important new offering I have (open for enrollment now!)

What we cover:


Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

13 May 2024Episode 68: Trauma-Informed Care and Your Website with Krystyna Holland, PT, DPT00:40:49

Join the conversation with me, Lex Lancaster, and the remarkable Dr. Krystyna Holland, PT, DPT as we unfold the layers of trauma-informed care and its profound impact in healthcare. Krystyna brings to the table her unique expertise as a pelvic floor physical therapist and shines a much-needed light on the subtle yet vital cues that convey safety and healing in our practices. From the imagery we use on our websites to the language that greets our clients, every choice we make either opens a door to healing or risks reinforcing harm. Krystyna's work in private practice and pivotal contributions to healthcare, including 'The Playbook for Painless Sex', are pivotal in steering us toward a more compassionate and inclusive approach for patient care.

We talk about:

  • Krystyna's clinical background and contributions to research, healthcare, and more
  • What trauma-informed care is 
  • How our website and marketing efforts as a whole contribute to providing trauma-informed care 
  • Practical tips for website copy, photos, and more for being a more trauma-informed provider/clinician and business owner
  • Value-based businesses 

Resources from Krystyna:

Krystyna Holland, DPT (she/her) is the founder and CEO of Inclusive Care, a physical therapy office in Denver, Colorado specializing in the provision of trauma informed pelvic floor care to individuals across the gender identity spectrum.

In addition to helping folks feel confident in their ability to live without leaking and have intimacy without fear, Krystyna aims to make healthcare safer for patients through trauma informed care research, training, and consulting. 

She is a well-known Instagram educator (@Krystyna.Holland), the author of The Playbook for Painless Sex, a researcher, an instructor of trauma-informed care trainings, and a healthcare consultant.

Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

06 May 2024Episode 67: How I Am Using Zapier Inside My Business00:29:21

On this episode, we chat about Zapier and how I'm using it inside of my business as a new addition in 2024.

We talk about:

  1. What Zapier is
  2. How Zapier can help make some tasks easier/automated
  3. Pricing of Zapier
  4. How I'm using Zapier, specifically 
  5. How you need to choose tech for your biz 
  6. Ideal situation for technology
  7. Do you need it?
  8. Automation opinions

Important Links:


Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

20 May 2024Episode 69: Why You Need Multiple Different Tech Platforms00:26:00

On this episode, we chat about why you need to invest in the software options that are made for what you specifically need if you want to have the best results.

We talk about:

  1. Options for tech
  2. Why you need specific tech platforms 
  3. All-in-one software isn't the way
  4. The importance of user experience
  5. My software choices for websites, email marketing, courses, scheduling, and podcasts

Important Links:


Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

27 May 2024Episode 70: Answering Your Questions00:29:31

In this episode, I answer your questions.. well the ones that I received on my IG poll, anyway. Enjoy!

Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

03 Jun 2024Episode 71: Should You Host Your Blog on Your Website or Substack?00:13:19

On this episode, I answer one question: Should you host your blog on your website or Substack? Yep, only one (can you believe that??) 

Important Links:

  • My Website Audit Mini Course: CLICK HERE
  • HARO/Cison: CLICK HERE
  • Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.


Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

10 Jun 2024Episode 72: My Tips for Obtaining Images to Use Inside Your Blog Posts00:31:28

This episode dives into how you can get images for your blogs that you're actually allowed to use. 

The amount of times I see random images just inserted into blogs is alarming but I get it. What else do you use??? Not all images are open source and legal to toss into your blog.

Some places where you can get images and use them inside your content:

  • unsplash.com
  • canva (their legal agreement is very long, but typically their images are fine to use if you pay for the program)
  • pexels.com

Or...

  • you can pay for stock images on your website platform (Squarespace makes this easy for both free and paid options)
  • be a part of something like @pelvicguru1's @pelvicguru_official, where she give access to her illustrations with membership (there are more requirements as well, so obviously follow them)
  • draw things yourself
  • hire an artist to draw

Or my personal favorite, order models (the knee, the pelvis, etc.) and make your own pictures and videos of movement/labeled diagrams, etc.

Important Links:


Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

17 Jun 2024Episode 73: My Schedule and What Made a Difference00:21:40

In this episode, I'm giving a brief overview of my schedule and how knowing what my enough is allows me to have a schedule that allows for flexibility while also knowing that I'm financially okay and how ultimately, my schedule is built for my ideal life.

Resources I mention:
Make sure you know about my Blogging Bootcamp: JOIN THE NEWSLETTER
Shante's coaching calls: SCHEDULE A MAESTRO MEETING
Laura Jean, @dieticianvalues on Instagram: CLICK HERE

Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

24 Jun 2024Episode 74: Where to Put Your Lead Magnet on Your Website00:29:58

In this episode, I chat about lead magnets and where to put them on your website and what software to use to do so. 

Resources I mention:
Make sure you know about my Blogging Bootcamp: JOIN THE NEWSLETTER
Shante's coaching calls: SCHEDULE A MAESTRO MEETING
Instagram Post on Lead Magnets: CLICK HERE
How to make a mockup for your lead magnet: CLICK HERE
Get ConvertKit: CLICK HERE

Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

01 Jul 2024Episode 75: Answering Your Questions (Again)00:37:19

In this episode, I answer your questions including:

  1. What to do on your website when you move your biz from one state to another and from one location to another location
  2. How to display links on Google correctly 
  3. Difference between Google Ads and SEO
  4. If I have a sibling
  5. How I decided I don't want kids
  6. Why I moved to California 
  7. Whether my desk is clean/organized or not
  8. How I feel about bumping DMs and Emails 


Resources I mention:
Blogging Bootcamp is OPEN for enrollment! CLICK HERE to learn more and enroll!

Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

08 Jul 2024Episode 76: How to Share Your Blog Content on Instagram00:13:31

In this episode, I go over exactly how to share your blog content to Instagram in the most effective way possible, allowing both audiences to get value from the post.

Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

15 Jul 2024Episode 77: My Thoughts On One-Page Websites00:08:53

In this episode, I dive into one-page websites and what my thoughts are around them.

You'll hear what they're great for, who they're great for, and my suggestion for you if you're wondering about whether it's a fit for you.

Resources I mention:
Check out my Squarespace templates if you need a website — either a new one altogether or you're just starting out. I have lots of options that are created with longevity, SEO, growth, and best navigation in mind.

Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

22 Jul 2024Episode 78: Do You Know What Your People Are Actually Googling?00:18:53

In this episode, I talk all about knowing your ideal client's Googling habits and how important it is to actually understand this in order to be the most efficient writer. Because time is money. So if you're writing long-form content, let's make sure you're doing it efficiently.

Resources I mention:
Blogging Bootcamp masterclass 4.5 hour recording is available for purchase. CLICK HERE to learn more and enroll!

Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

29 Jul 2024Episode 79: My Thoughts Around Outsourcing For Your Biz00:28:45

In this episode, I talk all about outsourcing. You'll hear what I think about it, how to outsource best, when you may want to consider outsourcing, and when you might not want to outsource.

Resources I mention:

  1. My post on outsourcing: CLICK HERE
  2. My service brochure: CLICK HERE
  3. BOSSUP with Maestro and JillFit: CLICK HERE


Up In My Business' gracious sponsor:

Work with me + learn more!

*affiliate link (of course)

05 Aug 2024Episode 80: Getting Started On YouTube and My Thoughts and Recs00:26:21

In this episode, I chat all about my start on YouTube. I just started and I have some thoughts, procedures, recommendations, etc. that I felt were worth documenting. If you're looking to get started on YouTube, this is probably a good episode for you.

What I talked about:

  1. Who I trusted to help me with YouTube and who you should get coaching from if that's something you're looking for: Click here for DOCJOEO.
  2. What I'm paying attention to
  3. How I started my channel 
  4. Stats and my thoughts around it 
  5. Setting expectations
  6. Why I didn't want to start doing YouTube videos (and obviously decided to do it anyway)
  7. My plan for filming content and publishing schedule 


Resources I mention:

  1. Check out my YouTube channel and subscribe: CLICK HERE
  2. My service brochure: CLICK HERE
  3. More info on LextroMind: CLICK HERE


Up In My Business' gracious sponsor:

  • JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

*affiliate link (of course)

12 Aug 2024Episode 81: Your Practice Location and Your Website00:21:15

Regardless of where you practice (in person, online), you need to make sure this location is actually listed on your website. In this episode, I go over exactly where you need to have it listed. 

What I talked about:

  1. Google My Business' role in this
  2. How it differs for online/in-person businesses
  3. Where exactly you need to place the address/practice location on you website
  4. Want more website goodness? Get access to my website audit challenge! CLICK HERE FOR MORE INFO


Up In My Business' gracious sponsor:

  • JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 

Work with me + learn more!

*affiliate link (of course)

19 Aug 2024Episode 82: Honoring Your Process to Maximize Efficiency00:28:57

In this episode, I give you my take on the importance of processes and how honoring them can help you maximize efficiency in your business. 

What you'll hear:

  • The importance of having a process/method and how it affects your efficiency
  • Examples of my processes and ways I create efficiency
  • Specific suggestions for brick and mortar and online practices
  • How to actually address your need for a process to be followed   

 

Important links: 


Up In My Business' gracious sponsor:

  • JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 


Work with me + learn more!

*affiliate link (of course)

26 Aug 2024Episode 83: What You Need to Know About Payment Processing Fees00:20:27

In this episode, I give you my thoughts on payment processing fees.

What you'll hear:

  • What a processing fee is used for
  • Why a processing fee is important
  • What to do about payment processing fees 

 

Important links: 


Other links mentioned:


Up In My Business' gracious sponsor:

  • JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 


Work with me + learn more!

*affiliate link (of course)

02 Sep 2024Episode 84: What You Need to Know About Canva's Price Increase00:12:45

This episode dives into Canva'a price increase for their "Teams" account. This price increase may or may not affect you, but if you're on Canva Pro, you're all set and don't need to worry. If you receive the price increase email for Canva Teams, listen to this podcast and learn about how to see if you actually NEED the teams account.

You can also watch a video version of this on YouTube: Watch Here!

Important links: 


Other links mentioned:


Up In My Business' gracious sponsor:

  • JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 


Work with me + learn more!

*affiliate link (of course)

09 Sep 2024Episode 85: How to Reach More People with SEO00:17:32

In this episode, I'll give you the breakdown and value of SEO and how, exactly, you will reach more people when you decide to buckle down and focus on SEO.

Even if you're familiar with what I teach and have heard me harp on and on about SEO, this one is important.

Important links: 


Up In My Business' gracious sponsor:

  • JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 


Work with me + learn more!

*affiliate link (of course)

16 Sep 2024Episode 86: Instagram and SEO for Brick and Mortar Businesses00:15:54

This episode walks you through Instagram/Social Media and SEO for brick-and-mortar practices and what is your best bet and what might not be worth your time and money.

Spoiler alert: SEO is your best bet for a brick and mortar business owner and make sure you learn how to manage your own Instagram for your brick and mortar practice. Shameless plug for SEO School and The Instagram Intensive. 


Important links: 

  • SEO School Info and Waitlist: CLICK HERE
  • Join the Instagram Intensive: CLICK HERE*
  • Text me! (424) 284-2870


Up In My Business' gracious sponsor:

  • JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 


Work with me + learn more!

*affiliate link (of course)

23 Sep 2024Episode 87: The Values of Leads from Google and SEO00:20:15

In this episode I go over the value of leads from Google and the value of SEO for a brick and mortar business and an online business.

Shameless plug for SEO School, because if you want to learn how to do all of this... SEO School is the place to be.

This episode walks you through Instagram/Social Media and SEO for brick-and-mortar practices and what is your best bet and what might not be worth your time and money.

Spoiler alert: SEO is your best bet for a brick and mortar business owner and make sure you learn how to manage your own Instagram for your brick and mortar practice. Shameless plug for SEO School and The Instagram Intensive.


Important links: 

  • SEO School info and where to join my email list: CLICK HERE
  • Text me! (424) 284-2870
  • Grab your BOSSUP ticket: CLICK HERE


Up In My Business' gracious sponsor:

  • JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 


Work with me + learn more!

*affiliate link (of course)

30 Sep 2024Episode 88: The Story Behind SEO School00:27:28

In this episode, I tell you the story of SEO School. The why, the ways that it has changed, and what's different about it.

Shameless plug for SEO School, because if you want to learn how to do all of this... SEO School is the place to be.

Spoiler alert: SEO is your best bet for a brick-and-mortar business owner and make sure you learn how to manage your own Instagram for your brick and mortar practice. Shameless plug for SEO School.


Important links: 

  • SEO School is OPEN for enrollment: CLICK HERE to enroll!
  • Text me! (424) 284-2870


Up In My Business' gracious sponsor:

  • JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 


Work with me + learn more!

*affiliate link (of course)

07 Oct 2024Episode 89: Logo Walls, Media Pages, & "As Seen In"00:18:16

In this episode, I answer a listener's question about logo walls on your website. What are they, how to get the logos, and when you should add a logo to your website.


Important links: 


Up In My Business' gracious sponsor:

  • JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 


Work with me + learn more!

*affiliate link (of course)

14 Oct 2024Episode 90: There's Always Something to Learn00:20:39

In this episode, I ramble on about how regardless of where you're at in your business, there is ALWAYS something to learn, something to take away, and something you can change or implement and PEOPLE you can learn from when you're at an event or in "a room" with other business owners. 

Important links: 


Up In My Business' gracious sponsor:

  • JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 


Work with me + learn more!

*affiliate link (of course)

21 Oct 2024Episode 91: The LextroMind00:24:03

The LextroMind is the joint coaching program I run with Shanté, @themovementmaestro.

The LextroMind is an exclusive, high- touch, 9-month mentorship that combines online business coaching and done-with-you tech solutions to help brick-and-mortar health and wellness business owners launch their digital products and services. 

This episodes dives into the details. Applications close THIS FRIDAY, OCTOBER 25TH!

Important links: 

  • Get your Application in for The LextroMind! — CLICK HERE


Up In My Business' gracious sponsor:

  • JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 


Work with me + learn more!

*affiliate link (of course)

28 Oct 2024Episode 92: Double Opt-Ins and Unconfirmed Subscribers00:10:09

In this episode, we're chatting all things double opt-ins and unconfirmed subscribers for your email marketing. It's a good one!

Important links: 


Up In My Business' gracious sponsor:

  • JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 


Work with me + learn more!

*affiliate link (of course)

04 Nov 2024Episode 93: Acknowledging the Human Behind the Business00:14:08

You know I'm not a soap box motivational speaker. But today I'm chatting all things communication and giving you a suggestion for your future opportunities when communicating with others and suggesting that we all acknowledge the human on the other side of the screen.

Important links:
None today :)

Up In My Business' gracious sponsor:

  • JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 


Work with me + learn more!

*affiliate link (of course)

11 Nov 2024Episode 94: How I Schedule My Days, Weeks, and Year00:15:36

A new year is coming up and I've already got a head start on my schedule. In this episode I go over materials you need as well as some suggestions on how to schedule your time.

Important links:

  • Big yearly calendar: CLICK HERE*
  • Shante's Maestro Meeting for time auditing and week organization: CLICK HERE*


Up In My Business' gracious sponsor:

  • JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 


Work with me + learn more!

*affiliate link (of course)

18 Nov 2024Episode 95: Tell Them What They Need00:21:58

This episode dives into a little bit of personal updates as well as some future casting for my business. We talk about how to decrease decision fatigue for our clients so they can focus on actually executing during the process so that they can get the outcome they want. 

Important links:

  • Looking for help with tech & software and want to get started on the right foot?  I offer FREE discovery calls. Click here to book.
  • My service brochure: CLICK HERE
  • My new strength coach, Betsy Foster: CLICK HERE


Up In My Business' gracious sponsor:

  • JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 


Work with me + learn more!

*affiliate link (of course)

25 Nov 2024Episode 96: Legal Documents for Your Website00:16:34

In this episode, I go over what legal documents you need for your website as well as how to display them on your website.

Important links:

  • My Squarespace templates: CLICK HERE
  • The Creative Law Shop — who I recommend for all legal documents other than the HIPAA disclaimer: CLICK HERE (use the code LEX10 to save 10% on top of their current Black Friday sale.
  • Simons Law & Associates — who I recommend for the HIPAA information policy: CLICK HERE (they may be down for maintenance, so you may need to check back later)


Up In My Business' gracious sponsor:

  • JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 


Work with me + learn more!

*affiliate link (of course)

02 Dec 2024Episode 97: How to Show Up When Shit Sucks00:17:02

The country and the world has been really rough lately, especially this month. When you have personal things, hard conversations, and just general external stress, it can be hard to still show up. Here's my take on that. Now, I know I speak from a place of privilege with this and it is fully acknowledged in this episode. I'm hoping you'll find something to take away here.

Important links:

  • Last day to grab any Cyber Monday/Black Friday discounts from me! Only available to those on my email newsletter. 


Up In My Business' gracious sponsor:

  • JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 


Work with me + learn more!

*affiliate link (of course)

09 Dec 2024Episode 98: My Process for Creating Content in Canva00:16:58

Important links:


Up In My Business' gracious sponsor:

  • JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 


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*affiliate link (of course)

16 Dec 2024Episode 99: Urgency and Timelines00:18:21

In this episode, we dive into urgency, booking calls and services, and how we all can be great service providers and also service hire-ers (aka hiring out). 


Up In My Business' gracious sponsor:

  • JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 


Work with me + learn more!

*affiliate link (of course)

23 Dec 2024Episode 100: My 2025 Word of the Year00:23:09

Welcome to Episode 100!! Today we're chatting about my word of the year for 2024 and 2025, life updates, celebrations for 100 episodes, and more.


Up In My Business' gracious sponsor:

  • JaneApp! Use the code LEX1MO for a complimentary month of JaneApp 


Work with me + learn more!

*affiliate link (of course)

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