Uncomplicated Marketing (Sacha)

Resilience, determination, and transformation are the 3 words that define today's interview with Joanna Grover, LCSW the visionary co-founder of Imagery Coaching and a Board-Certified coach and member of the International Coaching Federation and the Harvard Institute of Coaching. Joanna's journey from athlete to pioneer in Functional Imagery Training (FIT) exemplifies the power of perseverance in the face of adversity. She is the first in the U.S. to offer Functional Imagery Training.

Joanna's narrative unfolds as she shares personal anecdotes and client success stories, revealing the profound impact of imagery coaching in overcoming challenges such as anxiety, addiction, and weight loss. Her insights highlight the pivotal role of commitment, belief, and emotional resonance in harnessing the full potential of imagery.

In this episode, listeners will gain valuable insights into:

• Joanna's personal journey through adversity and her discovery of imagery's transformative power.
• The scientific principles underlying FIT and its distinction from traditional meditation and manifestation practices.
• Practical strategies for integrating imagery into daily life routines and achieving personal and professional goals. 
• Furthermore, Joanna offers invaluable lessons on entrepreneurship, sharing her experiences in setting up marketing strategies and reaching the right audience. Her advice for entrepreneurs underscores the importance of authenticity and finding one's voice in building a successful coaching practice.

Joanna offers actionable strategies for navigating life's challenges with resilience and determination. Join her on a journey of empowerment through imagery coaching as she illuminates the path to success.

You can connect with her Joana and Imagery Coaching here:
www.imagerycoaching.com
@imagerycoaching
Imagery Coaching: Company Page Admin | LinkedIn

Matthew Toboroff's narrative serves as a poignant reminder that even while entrenched in the finance industry, one can successfully venture into uncharted territories, such as the gaming industry, with a combination of thorough research and unwavering determination. His journey showcases the transferrable skills and adaptable mindset required to thrive in diverse sectors. Just as he navigated the complexities of financial markets, Toboroff demonstrates how strategic planning and a deep understanding of consumer behavior can lead to success in the dynamic world of gaming.

In this episode, you will learn about:

• Matthew Toboroff and his partner Rudy's journey during the COVID-19 lockdowns, leading to the creation of Citizen Outbreak, a trivia game capturing pandemic moments.
• Their foray into the gaming industry, marked by determination, research, and leveraging existing relationships to bring their vision to fruition.
• The strategic use of Kickstarter as a launchpad, where they tapped into the engaged gaming community, utilized crowdfunding for both financial support and marketing, and set achievable funding targets to attract backers.
• The challenges encountered along their Kickstarter journey, including navigating platform terminology and educating potential backers, and how they overcome these obstacles through perseverance.
• Their post-Kickstarter strategy, involving a direct-to-consumer approach and strategic campaign tactics for continued success.

Matthew and Rudy's resilience and commitment to their vision have not only resulted in Citizen Outbreak becoming a time capsule of an extraordinary time but have also facilitated global conversation and connection among players. Their story exemplifies the power of perseverance and innovation in navigating unfamiliar terrain and achieving success.

You can purchase Citizen Outbreak here: https://citizenoutbreak.com/

Follow them on @citizenoutbreak

In this educational and insightful discussion, Lindsay Pennington, Director of Business Development at Trebuchet Solutions, delves into the crucial aspect of building business credit using an EIN number. She emphasizes its significance in the realm of business financing and underscores the distinction between personal and business credit, elucidating the advantages of cultivating a robust business credit profile.

In this episode you will learn:

• The difference between personal and business credit and why strong business credit is essential.
• Real-life case studies showcasing how clients have enhanced their business credit profiles and accessed funding without jeopardizing personal assets.
• Challenges encountered by small business owners and the crucial role of collaboration with financial institutions and government agencies.
• Strategies for planning business exits.
• Common mistakes made by businesses and valuable advice for individuals embarking on entrepreneurial endeavors.

By emphasizing empowerment, collaboration, and strategic planning, Lindsay advocates for the prosperity of entrepreneurs across various industries. Her insights provide invaluable guidance for navigating the complexities of business ownership and fostering sustainable growth.

Learn more about Trebuchet Solutions

Connect with Lindsay on LinkedIn

Sidney, the founder of Learn It Live, shares the platform's journey from its roots as a marketplace for spirituality and wellness classes to its current role as a provider of enterprise wellness content. Emphasizing authenticity and engagement, Learn It Live integrated gamification, rewards, and AI to enhance user experience and motivation. The platform fosters dynamic learning by connecting users with experts worldwide. By prioritizing human connection and technological adaptation, Learn It Live aims to counteract noisy content and provide quality edutainment, leaving users feeling connected and enriched.

In this episode, you will learn:

• The transition of Learn It Live from a marketplace for spirituality and wellness to a provider of enterprise wellness content.
• How gamification, rewards, and AI integration enhance user engagement and motivation.
• The platform's focus on authentic, accurate, and engaging educational content in the wellness space.
• Strategies for fostering human connection amidst a sea of noisy and inauthentic content.
• The importance of adapting to technological changes while still prioritizing learning from real people.

By prioritizing authenticity and human connection, and integrating AI to enhance user experience, Learn It Live endeavors to provide a dynamic and enriching learning experience in the ever-evolving landscape of wellness education. Join us as we embark on a journey of discovery and connection with Learn It Live.

Learn more about Learn It Live

In this episode of Venture Vista, join us as we delve into the dynamic world of venture capital (VC) funding with Thanh Nguyen, founder of DBA (Doing Business As) Ventures. Thanh provides valuable insights into the process of securing funding for startups, exploring various options such as self-funding, angel investors, and VC funds. Discover the importance of finding the right VC partner aligned with your startup's industry and goals, and gain valuable tips for pitching to VCs. Thanh also discusses the extensive support and resources that VC funds offer beyond just capital, emphasizing the significance of strategic partnerships and networks. Additionally, hear about the comparison between the AI and crypto booms, offering intriguing perspectives on current market trends.

In this episode you will learn:

• Explore the diverse funding options available for startups, from self-funding to VC funds.
• Understand the significance of aligning with a VC specializing in your startup's industry or niche.
• Learn valuable pitching strategies, including thorough research and crafting a compelling value proposition.
• Discover the extensive support VC funds provide, from introductions to potential customers to talent acquisition.
• Gain insights into the role of accelerators like Y Combinator in helping startups grow and succeed.
• Understand the importance of selecting investors who offer more than just funding, such as operational support and strategic guidance.

Join us as we navigate the intricate world of venture capital funding, uncovering strategies for startup success and growth.

In this episode we delve into the dynamic realm of content creation with Alison McComb, founder of The Writing Concierge. Alison explores the vital role of quality writing amidst the surge of AI-generated content, pinpointing a market void for human editing and proofreading services. She underscores the indispensability of human expertise, emphasizing attention to detail and unique voice in content creation, qualities often absent in AI-generated output, at least for now with the AI we have today. Alison advocates for a harmonious blend of human creativity and AI technology, viewing AI as a complementary tool rather than a standalone solution.

Key Takeaways:

• Quality writing remains indispensable in an era dominated by AI-generated content.
• Human expertise adds depth and authenticity to content, qualities often lacking in AI-generated material.
• Effective utilization of AI alongside human creativity enhances content quality and efficiency.

Join us as we uncover Alison's insights and explore the significance of human-centered writing in today's technology-driven landscape.

Learn more about Allison and connect with her here.

In this episode, we dive into the innovative world of insuretech with Nicholas Hannaberg, co-founder and president of Kanguro Insurance. Nicholas shares his transition from investment banking to entrepreneurship, and how he's shaping the future of insurance for the 65 million Spanish-speaking Americans. Kanguro Insurance stands out in the crowded insurance market by offering specialized products and services that cater specifically to this demographic, beginning with pet and renters' insurance. That's not to say, of course, that you can't sign up if you fall outside of this demographic! 

Key Takeaways:

• Targeted Service: Kanguro Insurance aims to be the preferred insuretech provider for Spanish-speaking Americans, offering a fully bilingual experience.
• Product Expansion: The company plans to broaden its range of insurance products beyond pet insurance to include home, renters, car, and potentially health insurance.
• Innovative Technology: At the heart of their service is a robust tech stack, featuring a CRM system that integrates various marketing tools, enhancing customer interaction and service efficiency.
• Customer-Centric Approach: With a focus on technology and exceptional customer service, Kanguro Insurance differentiates itself by providing fast and customizable insurance solutions.
• Growth and Sustainability: Emphasizing slow and steady growth, the company is committed to building a sustainable business, relying on bootstrapped funding and data-driven marketing strategies.

Learn more about Kanguro Insurance and get your pet insured if you haven’t already!

In this episode, we explore the transformative work of Amal Alliance with its founder, Danielle Della Fuente. Danielle discusses her transition from witnessing the needs of traumatized children in a Greek refugee camp to launching an international NGO focused on their education and social development. Through the Amal Alliance, she has introduced the "Colors of Kindness" curriculum, which uses kids yoga, mindfulness, art therapy, and dance to foster healing and learning.

Key Takeaways:

• Targeted Impact: Amal Alliance provides crucial educational and social development programs to displaced and disfranchised children, filling a vital gap in refugee services.
• Holistic Curriculum: The "Colors of Kindness" program is specially designed to improve the social and emotional skills of children through a blend of therapeutic and educational activities.
• Navigating Challenges: Despite facing significant funding and partnership hurdles, the perseverance in building relationships and credibility has been key for Amal Alliance.
• Incremental Growth: Rather than experiencing a single breakthrough, Amal Alliance has achieved success through several tipping points, including pilot programs and its response to the COVID-19 pandemic.
• Community Engagement: The "We Are In This Together" podcast series shared via WhatsApp has reached over 160,000 users, highlighting the power of timely communication and community support.
• Resilience and Vision: Persistence and a strong belief in their mission are essential qualities that drive the NGO forward in challenging environments.

Learn more about how Amal Alliance is making a difference and the ways you can support their mission to heal and educate children in need.

In this episode, we delve into the multifaceted journey of Dr. Lucy De La Cruz MD, a trailblazer in the field of breast cancer surgery. Dr. Lucy De La Cruz MD shares her experiences from co-founding the American Medical Student Association in the Dominican Republic to becoming the youngest Latina chief of breast cancer surgery at MedStar Georgetown University Hospital. She highlights the significance of personal branding in medicine, especially in the digital age, and discusses how sharing her personal life on social media helps build trust and empathy with her patients.

Key Takeaways:

1. Building a Personal Brand: Dr. De La Cruz emphasizes that a strong personal brand helps doctors connect more deeply with patients, fostering trust and empathy. Sharing personal stories and experiences on social media can humanize doctors and make them more relatable.
2. Authenticity and Bedside Manner: Being true to oneself and maintaining good bedside manners are crucial. Dr. De La Cruz believes that authenticity is more important than conforming to traditional expectations of how a doctor should look and act.
3. Championing Patients: Dr. De La Cruz strives to be a champion for her patients, providing them with the support they need throughout their breast cancer journey. She underscores the importance of understanding patients' challenges outside the hospital.
4. Breaking the Mold: As a Hispanic woman in a high-powered medical position, Dr. Lucy De La Cruz MD aims to inspire others by breaking stereotypes and setting a powerful example.
5. Embracing Failure and Growth: Dr. De La Cruz discusses the importance of embracing failure and being comfortable in uncomfortable situations. She encourages documenting accomplishments and feedback to build confidence and overcome insecurities.
6. Educational Reform: Dr. De La Cruz advocates for incorporating leadership and marketing education into medical school curricula to better prepare future physicians for the evolving healthcare landscape.

Learn more about Dr. De La Cruz impactful work and how she is making a difference in the lives of her patients through her dedication to excellence, authenticity, and patient-centered care.

In this episode, we delve into the multifaceted journey of Mari Ribeiro, a trailblazing trademark lawyer and mindset coach. Mari shares her experiences from building a successful law practice to becoming a sought-after mindset coach for entrepreneurs. She highlights the significance of trademarking in protecting brands, especially in today's competitive market, and discusses how a strong mindset is crucial for entrepreneurial success.

Key Takeaways:

Building a Personal Brand: Mari emphasizes that trademarking is essential to protect your brand and prevent others from copying or stealing it. The right time to trademark your brand is when losing it would be devastating, ensuring its long-term security.

Mindset and Entrepreneurship: Mari discusses the importance of mindset in entrepreneurship. Unlearning negative thought processes and understanding your values and the story behind your brand are crucial for effective marketing and attracting the right audience.

Championing Your Brand: Mari shares examples of clients who faced trademark infringement issues and the consequences they faced. She underscores the importance of conducting a trademark search and using the TM symbol to indicate brand ownership.

Breaking the Mold: As a traveling trademark lawyer and coach, Mari aims to inspire others by combining legal expertise with mindset coaching. She encourages entrepreneurs to embrace their unique journey and protect their brand identity.

Embracing Failure and Growth: Mari discusses the importance of embracing failure and being comfortable in uncomfortable situations. She encourages entrepreneurs to document their accomplishments and feedback to build confidence and overcome insecurities.

Educational Reform: Mari advocates for incorporating trademark education and mindset coaching into business curricula to better prepare future entrepreneurs for the evolving market landscape.

Follow Mari Ribeiro on IG: mari_trademarks  and get more insight into trademark law or get on it and book a consultation with her today!

In this episode, we delve into the multifaceted world of email marketing with Michael DiLillo. Michael shares his expertise on building effective email marketing systems, the importance of choosing the right email service provider, and the impact of AI on email marketing. He also discusses practical tips for setting up and optimizing email campaigns, making email marketing a cost-effective and data-rich channel for businesses.

Key Takeaways:

Relevance of Email Marketing: Michael emphasizes the enduring strength of email marketing as a crucial channel for both small and large businesses. Its cost-effectiveness and ability to provide personalized communication make it an indispensable tool for marketers.

Choosing the Right Email Service Provider: Selecting the right email service provider is pivotal for the success of your email marketing efforts. Michael explains how the right partner lays the foundation for effective email campaigns and ensures smooth operation and compliance.

Cold Email vs. Warm Email Systems: Michael discusses the differences between cold and warm email systems. While cold email outreach can be effective, it requires careful setup and adherence to legal regulations. Warm emails, on the other hand, are sent to engaged audiences and typically have higher success rates.

Technical Setup and IP Warming: The technical aspects of setting up an email system, including IP warming and using multiple domains, are crucial for improving email deliverability. Michael provides insights into these processes to help businesses avoid common pitfalls.

The Role of AI in Email Marketing: AI is playing an increasing role in email marketing, from generating subject lines to potentially automating the entire content of emails. Michael discusses how businesses can leverage AI to enhance their email marketing strategies.

Practical Tips and Strategies:

• Start sending emails and collecting results, even if they are not perfect. This approach provides valuable learnings and helps improve future campaigns.
• Secret shopping and studying successful brands can provide inspiration for email campaigns.
• Test and iterate, making small incremental improvements over time.
• Don’t be afraid of unsubscribes, as they help refine your audience.
• Always schedule emails for a few minutes in the future to avoid mistakes.

In this episode, we explore the fascinating journey of Dustin Portillo, from his time with the Ringling Brothers circus to becoming Ronald McDonald and his current role as a speaker and author. Dustin emphasizes the power of visualization and manifestation in achieving his dreams and the importance of authenticity and staying true to oneself in any role. He shares valuable lessons learned from his diverse experiences, including the power of imagination, the value of humility, and the significance of aligning with one's passion. Additionally, Dustin discusses the importance of performance in the hospitality industry, the impact of organizational alignment on customer experience, and his book, 'Okay to Be an Idiot,' which aims to inspire, entertain, and lead people.

Key Takeaways:

The Power of Visualization and Manifestation: Dustin highlights how visualizing and manifesting his goals have been crucial in achieving his dreams, from joining the circus to becoming Ronald McDonald.

Authenticity and True Self: Being authentic and true to oneself is essential in any role. Dustin emphasizes that embracing your true self leads to success and fulfillment.

Lessons from Experiences: Dustin shares insights from his journey, including the power of imagination, the value of humility, and the importance of staying aligned with one's passion.

Performance in the Hospitality Industry: Performance is not limited to the stage; it plays a crucial role in creating memorable experiences in the hospitality industry.

Impact of Organizational Alignment: Alignment within organizations significantly affects customer experience, highlighting the need for cohesive teamwork and shared goals.

Leadership and Inspiration: Dustin discusses the transformative effect of mindset and self-belief and the role of leadership in inspiring and motivating others.

Practical Tips and Strategies:

• Visualize and Manifest: Regularly practice visualization techniques to help turn your dreams into reality.
• Stay Authentic: Embrace your true self and stay genuine in all your endeavors.
• Learn from Experiences: Reflect on your experiences to extract valuable lessons that can guide your future actions.
• Prioritize Performance: Focus on performance excellence to create impactful and memorable customer experiences.
• Ensure Alignment: Strive for alignment within your organization to enhance overall customer satisfaction.
• Cultivate a Positive Mindset: Maintain a positive and self-believing mindset to overcome challenges and achieve success.

Stay connected to Dustin on LinkedIn, visit his website here and purchase his book here. 

In this episode, we delve into the insightful journey of Fadi Khater, from his early career in advertising agencies and management consulting to founding his own social media agency Netizency and eventually creating OSSA an on-line advertising service designed to fully enable smaller companies to use advertising to grow their business. Fadi discusses the challenges small businesses face in accessing affordable advertising and the inefficiencies of traditional ad agencies. He introduces OSSA, an online self-service advertising platform designed to democratize advertising for small businesses, making it accessible and straightforward. 

Key Takeaways:

The Challenges of Traditional Advertising: Fadi highlights the inefficiencies and high costs associated with traditional ad agencies, which often overlook the needs of small businesses. He explains how small businesses struggle with complex ad tech tools and the lack of affordable options for effective advertising.

OSSA: Simplifying Advertising for Small Businesses: Fadi introduces OSSA, an online self-service advertising platform that simplifies the advertising process for small businesses. He emphasizes the importance of top-funnel advertising tools for building brand awareness and reaching a wider audience.

Democratizing Advertising: Fadi's vision is to democratize advertising, making it accessible to all small businesses. He explains the untapped potential of small businesses in the digital advertising space and how OSSA aims to bridge this gap by providing a user-friendly platform that supports small business growth.

Lessons from Fadi's Journey: Drawing from his diverse experiences, Fadi shares valuable lessons about the power of persistence, innovation, and the importance of aligning with one's passion. He reflects on the entrepreneurial journey and the significance of addressing the unique needs of small businesses.

Stay Connected with Fadi: Follow Fadi Khater on LinkedIn, visit OSSA, and learn more about how OSSA can help small businesses succeed in digital advertising.

In this episode, we delve into the insightful journey of Wilson Zehr, a seasoned entrepreneur and academic, from his early career in the tech industry to founding his own company, Zairmail. Wilson shares his experiences of starting and growing multiple tech companies and discusses the importance of targeted marketing and the unique advantages of direct mail. He explains how Zare Mail, his current company, offers a software platform that automates the ordering and production of direct mail, making it a cost-effective and efficient marketing tool for businesses.

Key Takeaways:

The Advantages of Direct Mail: Wilson highlights the cost-effectiveness and wide reach of direct mail, which can target every consumer and business in America. He emphasizes that direct mail does not rely on customers finding the business, making it a proactive marketing tool.

Zairmail: Simplifying Direct Mail Campaigns: Wilson introduces Zairemail, a software platform that automates the ordering and production of direct mail. This platform provides businesses with a seamless and efficient way to create and send direct mail campaigns.

Demographic Targeting and Personalization: Wilson explains how direct mail allows for precise demographic targeting and personalized customer experiences, which can lead to higher engagement and conversion rates.

Direct Mail in American Culture: Wilson highlights how direct mail is embedded in American culture and provides a nostalgic experience for recipients. It is particularly effective for industries like real estate, mortgage brokering, and insurance.

Cost Savings and Efficiency: Wilson discusses the cost savings and efficiency of using Zairemail's services compared to traditional methods of sending direct mail. He shares insights on how technology, such as automation and predictive algorithms, can improve the efficiency of direct mail campaigns.

Lessons from Wilson's Journey: Drawing from his diverse experiences, Wilson shares valuable lessons about the importance of targeted marketing and continuous learning in the rapidly evolving marketing landscape. He emphasizes the need for small businesses to leverage data-driven criteria to create effective direct mail lists.

Stay Connected with Wilson: Follow Wilson Zehr on LinkedIn, and learn more about how  Zairemail can help your business succeed with direct mail marketing.

In this episode, we explore the inspiring journey of Todd Harris, co-founder of Plift, a THC-infused soda brand. Todd shares the story behind the brand, their mission to change people's relationship with alcohol and cannabis, and the strategic approach that sets Plift apart in the market.

Key Takeaways:

Changing the Relationship with Alcohol and Cannabis: Todd explains that Plift aims to provide a social and accessible THC-infused soda option, symbolized by their name, which is a play on the word "uplift." This represents an invitation for consumers to find themselves with Plift as part of their cannabis journey.

Crafting Classic Cocktail-Inspired Flavors: Plift differentiates itself through its focus on taste, scalability, and affordability. Their flavors are inspired by classic cocktails, and the THC levels are carefully formulated to ensure a balanced experience. Feedback from friends, family, and the community is crucial for improving and iterating on Plift's products.

Scaling Through Wholesale and E-commerce: Plift primarily uses the wholesale channel to scale their brand, but they also recognize the potential of e-commerce. Establishing credibility through partnerships with trusted retailers is key for Plift, and field marketers play a crucial role in further establishing the brand and driving sales.

Traditional Marketing Strategies: Plift employs traditional marketing strategies like social paid ads, SEO, and SEM to create a brand voice that resonates with consumers. They are raising funds to accelerate their growth and expand their retail footprint, with plans to release new flavors and explore strategic partnerships in the future.

Supporting Underrepresented Entrepreneurs: Todd envisions using his time and resources after Plift to support underrepresented entrepreneurs, reflecting his commitment to giving back to the community.

Stay Connected with Todd: Follow Plift on IG and stay connected to their innovative approach to THC-infused beverages and their mission to reshape the relationship between alcohol and cannabis. 

This episode is important because we’re diving into the world of business transformation with the incredible Stephanie Cord Miller. Stephanie is all about helping business owners turn their dreams into real, achievable goals. She’s a master at creating strategic business roadmaps, leading group coaching sessions, and running impactful strategic planning workshops. In this chat, we cover everything from why marketing is crucial for your business strategy to the everyday challenges small and medium-sized businesses face. Whether you’re running a small business or leading a team in a bigger company, you’ll find tons of actionable insights here to help you build a more agile, resilient, and successful business.

Key Takeaways:

1. Marketing as a Strategic Pillar: Understand how marketing serves as a crucial component of business strategy, driving growth and aligning with broader business goals.
2. Business Agility and Resilience: Learn the importance of adaptability and flexibility in business, and how these traits are essential for navigating rapid market changes and ensuring long-term success.
3. Clarity in Goals and Leadership Capability: Discover why clear business goals and strong leadership are vital for steering your business towards success.
4. Resource Allocation: Gain insights into the importance of allocating resources effectively to deliver maximum value and achieve business objectives.
5. Sales and Marketing Alignment: Explore the challenges and strategies for aligning sales and marketing efforts to create a cohesive and effective business approach.
6. The Role of Experimentation: Delve into the necessity of experimentation in developing successful marketing strategies and driving business innovation.
7. Human Condition in Business Transformation: Appreciate the significant role that human behaviors and conditions play in the process of business transformation.
8. The Five Domains of Business Agility: Understand the five key domains that contribute to business agility: people-first leadership, customer centricity, engaged culture, flexible operations, and value-based delivery.
9. Customer-Centric Approach: Emphasize the importance of understanding and meeting customer needs as a cornerstone of business success.
10. Operational Excellence and Accountability: Recognize the critical factors of operational excellence and accountability in achieving sustainable business growth.
11. Creating a Thriving Workplace Culture: Learn how fostering a positive and engaged workplace culture contributes to overall business success and employee satisfaction.

Follow Stephiane on LinkedIn and learn more about Empower Your Results!

In this episode we're exploring the entrepreneurial journey of Nicolas Duvernois, the founder of Duvernois's Creative Spirits, known for brands like Pure Vodka and Romeo's Gin. Nicolas shares his inspiring story of transforming a failed restaurant venture into a globally recognized spirits brand. We discuss the challenges of entering the competitive beverage industry, the power of curiosity and innovation, and the importance of authenticity in building a successful business. Whether you're an aspiring entrepreneur or an established business leader, you'll find valuable insights to fuel your entrepreneurial spirit.

Key Takeaways:

1. Embracing Failure as a Stepping Stone: Learn how Nicolas turned a restaurant closure into a successful spirits business, emphasizing that failures can be the foundation for future success.
2. The Role of Curiosity and Innovation: Understand how curiosity and a willingness to explore new ideas drive business growth and innovation.
3. Authenticity in Marketing: Discover why sharing your true story and journey can be the most powerful marketing tool.
4. Adapting to Market Trends: Gain insights into how Nicolas leveraged market trends and customer feedback to develop unique products like Pure Vodka and Romeo's Gin.
5. Business Resilience and Agility: Explore the importance of staying agile and resilient in the face of challenges and market changes.
6. Customer-Centric Product Development: Learn how engaging with customers and understanding their needs can lead to successful product innovations.
7. The Power of a Strong Team: Appreciate the value of having a dedicated and passionate team to support your business journey.
8. Leveraging Competitions for Recognition: See how entering industry competitions helped Nicolas gain recognition and credibility for his brand.
9. Navigating Regulatory Challenges: Understand the complexities of entering new markets and dealing with regulatory challenges in the beverage industry.
10. Balancing Business and Personal Life: Discover how Nicolas manages to balance his business responsibilities with personal life, ensuring long-term success and well-being.

Follow Nicolas on Instagram, Duvernois Creative Spirits on Facebook and explore more about Duvernois's Creative Spirits on their website

In this episode, Sacha Awwa sits down with Michael Neese, President of Our Future is Kind, to discuss how his unique approach to kindness can revolutionize workplaces and lives. Michael shares his journey from corporate life to founding a kindness-based movement, offering insights and practical strategies for fostering a culture of kindness that is not just about being nice but about creating meaningful connections and driving positive change. Discover how Michael’s actionable kindness techniques can improve leadership, communication, and personal well-being, and learn how anyone can become a beacon of positive transformation.

Key Takeaways:

1. Transforming Workplaces: How Michael's actionable kindness can enhance corporate culture and improve communication.
2. Self-Care Essentials: The importance of taking care of yourself to effectively promote kindness.
3. Leadership Impact: The role of leaders in fostering a kinder, more effective workplace environment.
4. Overcoming Challenges: Insights into common barriers and how to address them with kindness.
5. Practical Strategies: Actionable advice on implementing kindness in any role or industry, emphasizing genuine connections and positive change.
6. Real-World Examples: Stories of successful kindness-based interventions that led to significant transformations.
7. Long-Term Benefits: The lasting impact of consistent kindness on morale, productivity, and workplace culture.

Visit Our Future is Kind to learn more about Michael's approach and follow him on LinkedIn!

In this episode, Sacha Awwa sits down with Kamilla Pinel, a certified leadership coach and speaker with over 12 years of experience in global corporations, to discuss how her unique approach to leadership and personal development can revolutionize workplaces and lives. Kamilla shares her journey from corporate life to founding You Dream, You Do coaching, offering insights and practical strategies for fostering a culture of authenticity and self-actualization. Discover how Kamilla’s actionable techniques can improve leadership, communication, and personal well-being, and learn how anyone can unlock their untapped potential.

Key Takeaways:

1. Personal Journey and Motivation: Kamilla shares how her personal experience in the corporate world led her to discover a gap in authentic leadership and self-discovery, ultimately founding You Dream, You Do coaching to address these needs.
2. Changing Workplace Dynamics: Kamilla discusses how shifts in workplace culture and dynamics have increased the importance of balancing professional and personal fulfillment, and how individuals can navigate these changes effectively.
3. Embracing Authenticity: Insights on how individuals can bring their true selves to both their professional and personal lives, breaking down the traditional barriers of corporate expectations.
4. Energy Coaching: Kamilla explains her core energy coaching methodology, which involves discovering one's true desires, reflecting on costs and benefits, elevating energy, creating actionable plans, and maintaining momentum.
5. Fear and Uncertainty: Addressing the common fears and uncertainties that hold people back from making changes, Kamilla provides strategies for overcoming these barriers and embracing personal growth.
6. Client Experiences: Kamilla shares stories and examples of how her clients have navigated their own journeys of self-discovery and leadership transformation.
7. Practical Exercises: Kamilla offers a practical exercise to help individuals identify what they don't want in their lives and careers, and how to use that information to discover their true desires and take actionable steps toward their goals.
8. Maintaining Momentum: Emphasizing the importance of consistency and momentum in personal development, Kamilla discusses techniques to keep moving forward even when faced with obstacles.
9. Future Vision: Kamilla shares her evolving journey and future aspirations, highlighting the importance of staying open to change and continually seeking new opportunities for growth and impact.

Kamilla can be found on Instagram at @youdreamyoudo, on LinkedIn under her name Kamilla Pinel, and through her website. She welcomes any questions about the episode and is happy to chat with anyone interested in her work.

In this episode, Rob Napoli, the Chief Commercial Officer at Omniboost, explores his dynamic career journey and insights into marketing, sales, and entrepreneurship. Rob shares his experiences of moving from coaching American football in Italy to founding successful agencies and eventually leading Omniboost's global strategic growth. He discusses the importance of curiosity, embracing failure, and the power of building a strong professional network.

Discover how Rob's multifaceted career and commitment to personal and professional development have shaped his approach to leadership and business growth. Learn valuable lessons from his story, including the significance of aligning sales and marketing, the impact of company culture, and the benefits of fostering a growth mindset.

Key Takeaways:

Personal Journey and Motivation: Rob shares his unconventional path from Italy to New York City, founding his own agencies, and eventually joining Omniboost. His story highlights the importance of curiosity and seizing opportunities. Aligning

Sales and Marketing: Rob discusses the necessity of integrating sales and marketing teams to ensure cohesive strategies and better results, emphasizing the importance of communication and collaboration.

Embracing Failure: Insights on how failure is a crucial part of success, with Rob sharing his own experiences and the lessons he has learned from setbacks.

Building a Strong Network: The value of creating and maintaining a robust professional network, with Rob offering tips on how to build a "board of advisors" for career growth and support.

Culture and Growth: Rob explains how a company's culture can significantly impact its growth and success, sharing Omniboost's focus on accountability, transparency, and a growth mindset.

Practical Strategies: Rob provides actionable advice for entrepreneurs and business leaders on testing marketing strategies, iterating quickly, and staying adaptable in a fast-paced environment.

Make sure to connect with Rob on LikedIn.

Tenacity, creativity, and determination are at the heart of today’s chat with Chris Baden, CEO of FlowChat.com. Chris’s journey, from his early days in commission-only sales to building multiple successful companies, including FlowChat, highlights his unwavering commitment to finding solutions and pushing through obstacles.

Chris shares candid stories from his early struggles, like making just $800 in his second month of sales, to becoming an entrepreneur who knows how to create businesses that thrive. His experience spans from insurance to high-ticket sales and, eventually, to software development. Along the way, he’s learned the importance of focusing on what customers really need and constantly tweaking his approach to get results.

In this episode, you’ll pick up some great insights, like:

• Chris’s path as an entrepreneur: How he went from scraping by to founding and selling several businesses, leading to his current venture, FlowChat, which helps automate client acquisition through social media.
• The core values that drive his success: Listening to what customers say, practicing empathy, and thinking outside the box to solve problems.
• Practical tips for growing your business: Using social media, especially Facebook groups, to connect with the right people, and the importance of hiring experts to help fill in your skill gaps.

Chris’s advice is grounded in the belief that hard work should lead to real results. He shares actionable tips that you can start using right away to grow your own business.

Join Chris as he breaks down the ups and downs of his entrepreneurial journey. Whether you’re just starting out or already running a business, this episode is packed with helpful lessons that can guide you along the way.

You can connect with Chris Baden on LinkedIn or shoot him an email at chris@flowchat.com to learn more about what he’s up to with FlowChat.

Accessibility, inclusion, and responsibility take center stage in today’s conversation with Claudio Luis Vera, a thought leader in digital accessibility with over 20 years of experience in UX design and front-end development. Claudio's journey, from working in interactive design to becoming an advocate for accessibility, demonstrates his deep commitment to creating digital spaces that work for everyone, regardless of ability.

Claudio shares eye-opening stories from his experience, including his transition to focusing full-time on accessibility and the challenges that small and mid-sized businesses face in meeting accessibility standards. His insights highlight the crucial need for businesses of all sizes to prioritize inclusive design, not just for compliance but to ensure equal access for all users.

In this episode, you’ll discover valuable takeaways such as:

• Claudio’s path to accessibility advocacy: How he shifted from traditional UX design to making digital accessibility a core focus in his work.
• Key lessons in digital inclusivity: Understanding the legal landscape of accessibility, including the Americans with Disabilities Act (ADA) and why businesses can’t afford to overlook these requirements.
• Practical advice for businesses: Tips on how small and mid-sized companies can implement accessibility without breaking the bank, and why starting with accessible themes and tools is critical.

Claudio’s insights are rooted in the belief that accessibility is a fundamental right, not just an add-on. He shares actionable strategies that businesses can implement today to create more inclusive digital experiences and avoid costly legal pitfalls.

Join Claudio as he delves into the complexities of accessibility, offering practical solutions and guidance for business owners and developers. Whether you’re just beginning your accessibility journey or looking to refine your practices, this episode is packed with essential lessons that will help you create a more accessible online presence.

You can connect with Claudio Luis Vera on LinkedIn or visit his website at www.claudiovera.com to learn more about his work in digital accessibility.

Paid social media marketing takes center stage in this episode with Karleen Scarlett, a digital marketing powerhouse and social media coach with over a decade of experience across the hottest industries—CPG, hospitality, retail, fintech, and nonprofits. As the founder of Social Blessings LLC, Karleen is all about empowering small business owners to take control of their social media game with one-on-one coaching that cuts through the noise.

Karleen drops gems on crafting killer social media strategies, stressing that for small business owners, knowledge is power. She’s all about giving them the tools to not only understand what their social media gurus are doing but also to steer the conversation and create campaigns that actually move the needle.

In this episode, you’ll get:

• The lowdown on launching your social media presence: Picking the right platform and making sure those clicks lead somewhere valuable.
• The real deal on repurposing content: Why it's a go in the beginning but needs a serious upgrade to keep your brand sharp.
• B2C vs. B2B social media strategies: When to tell stories and when to get straight to the point with your audience.

Karleen also goes all-in on paid social media, sharing the inside scoop on budgets, targeting, and A/B testing. She breaks down why paid social is the secret weapon every small business needs and how to set up campaigns that actually work. Whether you’re dipping your toes in paid ads or leveling up your current strategy, Karleen’s got the playbook to help you dominate.

Tune in as Karleen dishes out her no-BS approach to social media marketing, packed with real-world strategies to help small businesses thrive in the digital age. Want more? Connect with Karleen Scarlett on LinkedIn or hit up her website at socialblessingsllc.com for all the goods.

PR takes the spotlight in this episode featuring Linda Zebian, Senior Director of Communications at Muckrack. With over a decade of experience, including a significant tenure at The New York Times, Linda brings a wealth of knowledge in internal and external communications. As a top PR leader recognized by PR Week and Reagan Communications, she’s here to share her journey and insights on how PR can be a game-changer for small businesses.

Linda discusses the often overlooked value of PR, emphasizing that it’s more than just getting a story published—it’s about building lasting relationships and understanding the metrics that truly matter. She dives into the challenges PR professionals face, particularly in proving ROI, and how tools like Muckrack are transforming the way businesses approach public relations.

In this episode, you’ll learn:

• The importance of PR metrics: Why traditional measurements might not tell the full story and how advanced analytics are reshaping PR.
• Earned vs. paid media: Linda breaks down why earned media creates trust in ways that paid media can’t.
• Leveraging PR for small businesses: How Muckrack is empowering small businesses to take control of their PR without needing a big budget.
• Efficiency in PR: The role of technology in streamlining PR efforts, saving time, and ensuring impactful results.

Linda also shares a real-world example of how Muckrack helped Betches Media secure major media coverage, proving that with the right tools, even small teams can achieve big results.

Tune in as Linda offers her no-nonsense approach to PR, packed with strategies that can help your business gain the recognition it deserves. Want more insights? Connect with Linda Zebian on LinkedIn or explore what Muckrack can do for you. 

In this episode, we feature Hamlet Azarian, founder and CEO of Azarian Growth Agency, a data-driven full-funnel growth agency with over 20 years of experience. Hamlet specializes in growing B2C and B2B businesses, particularly in venture-backed startups from pre-seed to Series A and B stages. The agency has helped raise over $250 million for innovative tech SaaS companies through creative and analytical growth strategies. They excel in designing custom growth engines and consumer-centric marketing strategies using rapid experimentation and data-driven insights.

Hamlet shares his journey, from his early experiences in the dot-com era, where he learned the tough lessons of startup failure, to his transition into retail and e-commerce. He dives into his passion for growth marketing, his entrepreneurial spirit, and how he founded Azarian Growth Agency to help startups scale faster by providing them with a dedicated team of experts, rather than a single marketing director.

In this episode, you’ll learn:

• The importance of building a flexible and scalable growth strategy: Hamlet explains how his agency tailors teams and strategies for each client, ensuring they can test and adapt quickly.
• The challenges of startup marketing: Hamlet breaks down the struggles founders face, from tight budgets to limited resources, and how his agency helps overcome these hurdles.
• The value of hiring internationally: Hamlet shares his experiences building a talent pool in Armenia and how hiring internationally can help startups access skilled professionals while staying within budget.
• Real-world success: Hamlet discusses how his agency helped companies like orders.co scale quickly and efficiently, achieving impressive growth metrics while remaining bootstrapped.

Hamlet also provides valuable advice for startup founders, emphasizing the importance of persistence and not letting fear or uncertainty hold them back.

To learn more about Hamlet Azarian and his work, visit Azarian Growth Agency’s website or connect with him on LinkedIn.

Tune in for an inspiring conversation on how growth marketing can be the key to startup success!

Nathan Yeung, founder of Find Your Audience, a dynamic marketing agency with a deep focus on B2B SaaS. With over 18 years of experience in SEO and more than nine years as a performance digital media buyer, Nathan has driven growth for over 50 clients, including high-profile organizations like Constellation Software and Popcom. His experience ranges from working with top Canadian companies to being engaged by Shark Tank’s Robert Herjavec.

In this episode, you’ll learn:

1. The Importance of Marketing Foundations: Nathan emphasizes how many companies struggle with marketing because they don't fully understand its role in their organization. He discusses the importance of building a solid marketing function rather than just reactively filling gaps, ensuring that marketing efforts align with overall business goals.
2. Challenges in Marketing Across Different Industries: Nathan highlights that marketing isn’t a one-size-fits-all approach. While a general strategy can help set a framework, the tactical execution varies significantly across industries. He delves into the nuances of marketing for B2B SaaS companies and the importance of understanding the company's product-market fit.
3. Hiring Internally vs. Externally: One of the key takeaways from Nathan’s insights is the consideration of when to hire internally versus outsourcing to an agency. He explains that for businesses with limited marketing budgets, it’s often more effective to outsource key functions until they have the resources to support a robust in-house team.
4. Nathan’s Unique Approach with Find Your Audience: Nathan shares how his business model fills the gap between strategy and execution. Rather than just delivering a marketing plan, Find Your Audience provides a full team of experts — from content writers to media buyers — who ensure the strategy is executed properly and efficiently.
5. Successful Campaigns & Case Studies: Nathan shares some creative and bold marketing campaigns, including vinyl-wrapping buses and organizing a police motorcade for a major B2B event. He also discusses the effectiveness of upside-down billboards in generating buzz for a local campaign.
6. SEO Insights: Nathan emphasizes that SEO is a mid to long-term strategy that can drive significant growth if executed consistently. He advocates for producing multiple articles per week, optimizing for search engines, and revisiting content to improve performance over time.

Nathan also offers key advice to startup founders about finding the right marketing partner, whether it's an industry specialist or an agency with broad experience across different verticals.

Valerie Khayutin, the CEO of North America for BADESOFA, a company revolutionizing the bath and wellness experience. Originating in Germany, BADESOFA is known for its innovative and comfortable bathtub cushion that transforms an ordinary bath into a spa-like retreat. Valerie shares the journey of bringing this European wellness brand to the U.S. market, discussing the challenges and triumphs along the way.

In this episode, you’ll learn:

1. The Aha Moment Behind Bade Sofa: Valerie shares the story of how the founders of BADESOFA identified a gap in the market for a comfortable, aesthetically pleasing bathtub cushion. Tired of oversized, uncomfortable tubs, they engineered a solution that’s now disrupting the bath pillow category.
2. Navigating the U.S. Market: Valerie delves into the complexities of launching in the U.S. after the brand's success in Europe. She explains how product-market fit was key in determining if the cushion’s appeal in Germany would translate to North American consumers.
3. Marketing in a Crowded Wellness Industry: Learn how BADESOFA educates consumers on the benefits of their premium product and stands out in a category full of low-cost competitors. Valerie highlights the importance of brand identity and storytelling in differentiating from the rest of the market.
4. The Challenge of Competition and Copycats: Valerie opens up about the realities of entering a new market with a high-end product and the looming possibility of copycat products. She shares how BADESOFA plans to maintain leadership by focusing on their brand values and premium quality.
5. Growth and Future Plans: Valerie discusses BADESOFA's plans for expanding beyond bath cushions, including their latest product, the Pool Sofa. She emphasizes the importance of listening to customers, adjusting product offerings, and executing flawlessly to ensure long-term success.

This episode offers a deep dive into the strategy behind bringing an innovative wellness product to a new market, while balancing customer education, competition, and brand building.

In this episode, we're joined by Jeff Umbro, founder and CEO of Podglomerate, a company that has been pivotal in redefining podcast production, monetization, and marketing. Jeff oversees all of Podglomerate's service departments, driving both strategy and innovation as the company expands its IP slate and revenue initiatives. Before launching Podglomerate, Jeff worked at Goldberg McDuffie Communications, leading online campaigns for some of the biggest names in literature, including Ben Horowitz, Ariana Huffington, and Stephen King. He has been featured in major outlets like Bloomberg and Morning Brew and has spoken at events like SXSW and Podcast Movement.

In this episode, you’ll learn:

1. The Aha Moment Behind Podglomerate: Jeff reveals how his passion for podcasting, sparked during his time as a book publicist, led to the creation of Podglomerate. He shares the journey of identifying a gap in the market, which he first envisioned as an ad agency for smaller podcast publishers, and how this eventually evolved into a full-service podcast company.

2. Navigating a Rapidly Growing Industry: Jeff discusses the challenges of building a podcast agency in an industry that was rapidly growing and changing. He explains how Podglomerate transitioned from working primarily with individual podcasters to supporting larger firms, all while navigating the evolving landscape of podcast advertising and content production.

3. Referral Marketing as a Growth Engine: Learn how word-of-mouth marketing and strong networking played crucial roles in scaling Podglomerate. Jeff emphasizes the power of building authentic relationships in the industry and how client referrals helped the company grow from just one person to a team of 10 full-time employees.

4. Knowing When to Scale and Bringing in the Right People: Jeff shares insights on recognizing the need for help and scaling the business responsibly. He talks about the importance of hiring operational minds to grow a company and how bringing in a chief operating officer helped streamline Podglomerate's processes and made its growth sustainable.

5. Marketing Tactics for a Niche Business: Jeff opens up about Podglomerate's marketing strategy—from leveraging organic marketing and relationship-building in the early days to now exploring paid campaigns as a more established business. He provides a candid look at the challenges and opportunities that come with scaling a marketing approach in a niche industry.

6. Advice for Entrepreneurs and Founders: Jeff offers practical advice on building a business from scratch: focusing on word-of-mouth marketing, consuming everything you can about your industry, and learning how to compartmentalize work in a healthy way as an entrepreneur.

This episode provides an in-depth look at the journey of building a podcast company from the ground up, highlighting the importance of scaling responsibly, the power of community, and practical marketing tactics.

In this episode, we’re joined by Mona Green, founder of Maua, a transformative program designed to help women reshape their relationship with money through “matriarchal resource management.” Mona is a speaker, coach, and former finance professional whose impactful work has brought her to stages like the US House of Representatives and Harvard University. Recognized by the Obama administration as a leader in gender equality, she focuses on empowering women to take control of their financial futures.

In this episode, you’ll discover:

1. The Birth of Maua: Mona shares the story behind Maua, a program blending practical finance with emotional and spiritual growth. Her journey, from her transformative experience at Burning Man to a career in coaching, revealed the need for a new, holistic approach to managing money.
2. Empowering Women Financially: Mona explains how Maua supports women in overcoming barriers like self-doubt and systemic challenges. Drawing from years of coaching experience, she highlights why many women struggle with financial confidence and how Maua offers a path to change.
3. A Holistic Approach to Money: Mona details Maua’s unique structure, combining practical finance skills with personal development. From managing investments to redefining money mindsets, Maua aims to help women build financial clarity and confidence.
4. Balancing Energies for Growth: Mona discusses the importance of balancing masculine and feminine energies in money management. She shares how Maua encourages women to harness both strength and care, fostering a more sustainable approach to financial growth.

Tune in to learn how Maua is redefining financial empowerment, providing women with the tools and mindset to manage their resources with purpose, confidence, and a sense of community.

In this episode, we’re joined by Brandon Evans, Founder and Chief Elevation Officer of 1heart, a transformative program designed to guide heart-centered leaders through life-changing journeys. Brandon, a former tech entrepreneur, transitioned from building successful companies in New York to discovering a deeper sense of meaning and purpose. His viral article, Lost on Purpose, has inspired countless individuals to seek more fulfilling paths in life.

In this episode, you’ll discover:

1. The Birth of 1heart:
   • Brandon shares the story behind 1heart and its evolution from his own personal journey of self-discovery, including his life-changing experience with ayahuasca and spiritual growth. From selling companies to founding 1heart, Brandon explains how his transition led him to a more meaningful career focused on supporting others.
2. Redefining Success and Fulfillment:
   • Brandon discusses the pressures of traditional success in the startup world and the moment he realized he needed more than financial success. He explains how 1heart was born out of the desire to help others on a similar path, guiding them toward fulfillment and joy by reconnecting with their heart’s purpose.
3. Transformational Journeys for Leaders:
   • 1heart is not just about business growth; it’s about personal transformation. Brandon explains how 1heart helps heart-centered leaders align with their true calling through immersive experiences that blend sacred plant medicine, personal development, and community support.
4. The Power of Community and Integration:
   • A key part of 1heart’s success is its emphasis on integration and ongoing support. Brandon shares how participants in 1heart journeys are nurtured through deep community connections and post-journey programs that ensure long-lasting transformation and real-world impact.
5. Navigating the Unknown:
   • Brandon touches on the importance of surrendering to the unknown in life’s journey. He explains how 1heart encourages leaders to trust in the process, embrace change, and explore new opportunities for personal and professional growth without fear.

Tune in to learn how 1heart is transforming the way leaders approach success, helping them discover purpose, balance, and fulfillment on a much deeper level.