Top of Mind (Gambit Collective)

A boutique fitness studio founder, a neuroscientist and a LinkedIn expert join Hayley Westoby founder of Gambit Collective to talk about leveraging marketing, social media and personal branding to scale and grow your business and/or brand. Our guests are: Josh Mildren, Founder of REVL training Alexis Fernandez-Preiksa, Best-selling author, Neuroscientist, and Host of DYFM (Do you F*cking Mind) Podcast Kathryn Marsh, Senior Account Director at LinkedIn Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to get better guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

We have seen fitness fads rise and fall. The fitness industry is a tricky one to navigate let alone succeed in, in episode 4 Hayley Westoby sits down with Josh Mildren the founder of the boutique fitness franchise; REVL to understand the secret ingredient when it comes to building a successful gym franchise in 2024. In this episode Josh talks about where his love for branding began, as a content creator and how that evolved into what the REVL franchise looks like today. Josh also breaks down the marketing tactics REVL have used to start and scale their business to the 30 locations they have today, and the advice he would give to anyone wanting to follow in his footsteps. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Josh on IG: https://www.instagram.com/joshmildren/ Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

We dive into the world of branding and design with one of Gambit Collectives' talented designers Jessica Hocking (who was responsible for the Gambit brand).  Jess shares the secret to creating an impactful brand and answers some of the most googled questions about branding and design. We also talk about the mistakes people and brands commonly make with branding.  Whether you're a seasoned designer, just starting out, perhaps you work in a brand, or are just starting your own - in this episode Jessica shares her invaluable insights on the essentials of creating a strong brand identity.  Jess shares three pieces of advice for someone looking at starting a brand from a design point of view, and we also explore the controversial topic of Canva - its pros, cons, and what professional creatives really think about this popular design tool.  Tune in for expert advice, practical tips, and an engaging discussion that will inspire and inform your next design project. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Connect with Jess Hocking on LinkedIn: https://www.linkedin.com/in/jesshocking/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

What happens when a Tinder swipe sparks not just romance but the start of one of the most vibrant, accessible, and successful online communities? Meet Taz + Alessia, the powerhouse duo behind Team Tanda, who are rewriting the rules of authenticity and engagement in the digital age. In this episode, Taz and Alessia pull back the curtain on their meteoric rise to over 951,000 TikTok followers. They reveal how they transitioned from everyday careers to full-time creators, mastered the balance between their individual personal brands and their identity as a couple, and even share their backup plan if they ever split up! From the birth of Team Tanda to the secrets behind building an inclusive, safe, and authentic community, these two share the strategies that turned them into TikTok sensations, that gained them the title of 2024’s TikTok Live Creators of the Year. They also dish the highs and lows of live streaming, what brands like Red Bull, Tinder, and MINI taught them about collaboration, and the common mistakes brands make when working with creators. If you’re a creator chasing your big break, a brand eager to crack the creator code, or just someone who loves a story about making magic online, this episode is your golden ticket. Plug in, tune out the world, and prepare to laugh, learn, and be inspired by the unstoppable force that is Team Tanda! Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Taz + Alessia on IG: https://www.instagram.com/tazandalessia/ Taz + Alessia on TikTok: https://www.tiktok.com/@tazandalessia Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

There is a lot of experts out there who claim they have hacked the LinkedIn algorithm, so we thought we would go straight to the source and hear the truth about the LinkedIn algorithm from LinkedIn's Senior Account Director, Kathryn Marsh. In this episode Kathryn explains the huge opportunity for brands and businesses on LinkedIn, she shares the brands that are doing it well, as well as a new term LinkedIn have created called 'im-post-er' syndrome. Kathryn also shares what the platform is favouring, and how you can get the most out of LinkedIn as an authentic thought leader. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Kathryn Marsh on LI: https://www.linkedin.com/in/kathryn-marsh/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: How do I get ahead of the Instagram algorithm to gain followers?  I don’t have enough time to create content across all channels. Which do you think are the most worthwhile channels to spend time on?  Hayley, you seem like a great leader - how do you get good at having difficult conversations?  What is some marketing you can do for free?  How can I create a lot of content efficiently?  If you have a question you can: - Leave us a voice note https://www.speakpipe.com/TopOfMindPodcast - Send us a DM @topofmind.pod - Send us an email hello@topofmindpod.com - If you listen on Spotify leave a question in the Q&A function Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby Laura on LI: https://www.linkedin.com/in/laurahodges100/ Laura on TikTok: https://www.tiktok.com/@laura.hodges

With over 45 million professional content creators globally, Alice Harris is an impressive young woman who is making a name for herself in the content creation world. She is the brains behind the TikTok content for Steph Claire Smith’s and Laura Henshaw’s brand Kic, bringing authenticity, relatability and humor to the forefront of this leading health and wellness brand. Over the past year at Kic, Alice has grown the channel by 75%, and has brought the brand’s widely loved personality to life on TikTok. She talks about the importance of trust when it comes to creating content for other people and brands that aren’t your own as well as her process when it comes to creating bulk content with time poor business founders.  In this episode, Alice shares her advice for those starting out on TikTok as well as her predictions for the future of content creation, she also explains why she isn’t creating content for her own social accounts. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Alice on LI: https://www.linkedin.com/in/alice-harris-8a61b9230/ KIC on TikTok: https://www.tiktok.com/@kic?lang=en Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Amy Castano is a business owner that wears more hats than most! Not only has she co-founded and built the ACERO brand with her ex-husband Jono, she has also spent years building her personal brand, starting in the finance industry to the luxury beauty influencer she is today, with over half a million followers across her social media platforms. In an age of content saturation, Amy believes that content is the single most important ingredient in brand success and talks about how individuals can cut through the noise and create meaningful connections with their audience through their social media presence. In this episode Amy talks about how she has simultaneously built the ACERO brand and her personal brand as well as discussing the lowest point in her life to date. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Amy on IG: https://www.instagram.com/amycastano/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

In today's attention economy, it is no longer about being the best, it is about being the best known. When people think of you first, they’re more likely to purchase your products, service or business. This episode introduces Top of Mind, your go-to podcast helping you stay top-of-mind as a business brand or individual, for free. This podcast is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. This 10 minute introduction episode outlines what you can expect from the podcast series, and explains the importance and three reasons why staying top of mind is important. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to get better guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

By 2025 GenZ will account for over 27% of the workforce.  There is a lot of conversation about GenZ: there are words like lazy, flippant, instant gratification and constant change seekers being thrown around and there is a lot of negative rhetoric in the media about GenZ in the workplace. Lauren Meisner, a GenZ and Internet Culture expert explains how workplaces can embrace GenZ employees, outlines what responsibilities employers have, and explains why GenZ have an increased demand for transparency. Lauren talks about misinformation on the internet, and answers the tough questions around cancel culture and if someone can truly be canceled forever. Lauren shares her thoughts on the decline of media literacy in the emerging generations and dives into the discussion around whether there should be stricter regulations on online anonymity to prevent cyberbullying and harassment, or if anonymity is essential for free expression? As a GenZ and Internet Culture expert, Lauren breaks down which brands are communicating to Gen Z correctly and which ones aren’t? As well as explaining that Gen Z’s simply don’t buy into aspirational influencer culture with the same excitement that Millennials once did and what this means for influencer marketing.   Lauren touches on her own podcasting journey, and why she isn’t publishing content on Meta instead leaning on platforms like TikTok to publish her full podcast episodes. She also draws a line on what’s in and what’s out when it comes to things like; ‘slay’, working remotely, emojis, snapchat, and many other things which are being hotly debated among generations.  Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Lauren on IG: https://www.instagram.com/laurenmeisner_/ Lauren on LinkedIn: https://www.linkedin.com/in/laurenmeisner/  Infinite Scroll Podcast on Spotify: https://open.spotify.com/show/18cqrQI7gMiVfxIMRAeULF?si=4da3370ca70d469e  Centennial World: https://centennialworld.com/  Centennial World on TikTok: https://www.tiktok.com/@centennialworld Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: - How important is it to have a content plan?  - I am looking to move jobs in the marketing industry, what will make my resume stand out? - How can I ensure my content is professional on LinkedIn? - Is it too late to jump on TikTok? - Is boosting my content worth investing in for my business? If you have a question you can: - Leave us a voice note https://www.speakpipe.com/TopOfMindPodcast - Send us a DM @topofmind.pod - Send us an email hello@topofmindpod.com - If you listen on Spotify leave a question in the Q&A function Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby Laura on LI: https://www.linkedin.com/in/laurahodges100/ Laura on TikTok: https://www.tiktok.com/@laura.hodges

The number of people who listen to podcasts has increased by over 40 million in the last year globally, and Australians are downloading over 1 billion podcasts, up 26% for the year. Kyle Traynor has a podcast that is in the top 1% of podcasts worldwide. In this episode Kyle breaks down why building a brand and creating a podcast is something every brand will be doing in the next 5 years, as well as sharing the secret recipe for creating a successful podcast? Kyle also discusses with Hayley why podcasts are the gold standard for community building, why 99% of podcasts don’t make it past episode 20, and shares some incredible advice for brands and individuals looking to create their own podcast. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Kyle on IG: https://www.instagram.com/kylertraynor/ Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Sophie Hood was recently crowned Australia's first ever Food Star, which secured her $250k and 1 year mentorship from Boost Juice founder, Janine Allis. Sophie talks about what marketing tactics really worked for her when she launched her business Seoul Tonic, and how she stays ahead of the latest trends with the ever evolving beauty, health, wellness and beverage categories.  Sophie launched her business in 2022 after discovering the benefits of Korean pears and oriental raisins in stopping hangovers. She talks about her biggest challenges to date and explains how she has built and scaled her business, and what she would do differently if she was to go back and do it all again.  Sophie, prior to Seoul Tonic, worked at big consulting firms, as well as Red Bull, she shares what she learnt from these businesses as well as diving into her founder journey and experience with tall poppy syndrome in Australia. We discuss 3 thing every product based business should be doing, Sophie shares her predictions for the beverage/health/beauty space, and outlines her plans for  the future of Seoul Tonic.  Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Sophie on IG: https://www.instagram.com/sophiehood1/  Sophie on LinkedIn: https://www.linkedin.com/in/sophie-hood-b1b2a3115/  Sophie on TikTok: https://www.tiktok.com/@sophiehoodd  Seoul Tonic IG: https://www.instagram.com/seoul_tonic/  Shop Seoul Tonic here: https://seoultonic.com.au/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: How do you find the time to create content or share content - it is always low on my priority list.  I am thinking about taking out a loan to get this website off the ground - do you think websites are crucial for business success?  What type of clients do you normally work with? I am looking to start a business, where do I start with marketing it? I don't want to feature on my socials, what do I do?  If you have a question you can: - Leave us a voice note https://www.speakpipe.com/TopOfMindPodcast - Send us a DM @topofmind.pod - Send us an email hello@topofmindpod.com - If you listen on Spotify leave a question in the Q&A function Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby Laura on LI: https://www.linkedin.com/in/laurahodges100/ Laura on TikTok: https://www.tiktok.com/@laura.hodges

Sophie Hood was recently crowned Australia's first ever Food Star, which secured her $250k and 1 year mentorship from Boost Juice founder, Janine Allis. Sophie talks about what marketing tactics really worked for her when she launched her business Seoul Tonic, and how she stays ahead of the latest trends with the ever evolving beauty, health, wellness and beverage categories.  Sophie launched her business in 2022 after discovering the benefits of Korean pears and oriental raisins in stopping hangovers. She talks about her biggest challenges to date and explains how she has built and scaled her business, and what she would do differently if she was to go back and do it all again.  Sophie, prior to Seoul Tonic, worked at big consulting firms, as well as Red Bull, she shares what she learnt from these businesses as well as diving into her founder journey and experience with tall poppy syndrome in Australia. We discuss 3 thing every product based business should be doing, Sophie shares her predictions for the beverage/health/beauty space, and outlines her plans for  the future of Seoul Tonic.  Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Sophie on IG: https://www.instagram.com/sophiehood1/  Sophie on LinkedIn: https://www.linkedin.com/in/sophie-hood-b1b2a3115/  Sophie on TikTok: https://www.tiktok.com/@sophiehoodd  Seoul Tonic IG: https://www.instagram.com/seoul_tonic/  Shop Seoul Tonic here: https://seoultonic.com.au/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Permanently banned on TikTok, G-Strings on cars and a Boob in the Yarra River - Nala founders Chloe + Phil de Winter share how they have built a strong brand and brand personality in a beige underwear market.  If you don’t stand for something you will fall for anything, this is the epitome of the Nala brand. In this episode Chloe and Phil dive into their brand non non-negotiables when it came to building the Nala brand and why they focused on the brand from the very inception of the product.  Chloe and Phil talk about their relationship with risk, and how, since launching their sexy, eco friendly, affordable and inclusive underwear, they have been able to build a community of raving fans. As two co-founders with vastly different backgrounds, Chloe and Phil talk about the dynamic of a couple running a business together and why it was important for them to ensure their business was actually inclusive, diverse and sustainable, not just a box ticking exercise as a brand.  The best thing….get 15% off their new range “Better than Cotton” using BETTERTHANCOTTON15 when you check out at https://wearnala.com/ (valid until August 15)  Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Shop Nala: https://wearnala.com/ Nala on IG: https://www.instagram.com/wear_nala/ Nala on TikTok: https://www.tiktok.com/@wear_nala  Chloe on IG: https://www.instagram.com/gochlo_pilates/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Alexis has grown up in the world of social media from pilates instructor and fitness influencer to neuroscientist, podcast host and author - safe to say she wears many hats! On her podcast, Do You F*cking Mind, Alexis talks about everything from sexual inexperience, to manipulation, to friendship breakdowns as well as understanding gaslighting, anxiety and mental health issues.  In this episode, Alexis breaks down the neuroscience behind common feelings we experience when it comes to sharing or creating content, and simply putting ourselves out into the digital world.  She shares her secret to building a community, the boundaries she has set when it comes to communicating with her beans as well as how she balances the content people want her to talk about and the content she is wanting to talk about?  Alexis also answers the hotly debated question - ‘is our attention span getting shorter?’ Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Alexis on IG: https://www.instagram.com/alexispredez/ Do You F*cking Mind on IG: https://www.instagram.com/dyfmpodcast/ Alexis on TikTok: https://www.tiktok.com/@alexispredez Do You F*cking Mind on TikTok: https://www.tiktok.com/@dyfmpodcast Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: - I’m thinking about going to university for marketing? What would you suggest? - Which channel should I grow my brand on? - I have clients asking for cheaper deals, how do you navigate this as a business owner? - Where do I start when it comes to building my personal brand? - Who inspires you? Do you have a mentor? If you have a question you can: - Leave us a voice note https://www.speakpipe.com/TopOfMindPodcast - Send us a DM @topofmind.pod - Send us an email hello@topofmindpod.com - If you listen on Spotify leave a question in the Q&A function Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby Laura on LI: https://www.linkedin.com/in/laurahodges100/ Laura on TikTok: https://www.tiktok.com/@laura.hodges

Ever wondered what subtle psychological forces are driving your customers’ decisions? Do you know how to leverage human behavior to drive your brand’s growth? Today is a solo episode with Hayley Westoby, founder of Gambit Collective and host of Top of Mind Podcast. In this episode, Hayley talks about one of her passions “Consumer Psychology” and talks through five psychological theories that can change the way you market your business or brand. The 5 psychological theories Hayley discusses in this episode are:  Decoy Effect  Priming  The Endowment Effect  The Paradox of Choice  Anchoring Bias  After listening to this episode, you must ask yourself, how much can your business benefit from understanding the science behind consumer choices? This is an episode that Hayley is especially passionate about, but she wants to know if you enjoyed this episode and want to hear more about consumer psychology.  If you have a question or comment about this episode you can: - Leave us a voice note https://www.speakpipe.com/TopOfMindPodcast - Send us a DM @topofmind.pod - Send us an email hello@topofmindpod.com - If you listen on Spotify leave a question in the Q&A function Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

In a five person group chat, two of us are not okay. In this episode Milly Bannister talks about how storytelling and user generated content has helped her connect with hundreds of thousands of the GenZ audience in Australia.  Milly talks about how she navigates the dichotomy of marketing her GenZ mental health charity on a social media platform, even though a YouGov poll last year revealed that the majority of adults in Australia believe that social media bears responsibility for a decline in their mental health. Milly shares the value of building her personal brand, and explains why she openly talks about her own mental health battles on social media. She dives into how brands can best communicate and connect with GenZ, and how you can leverage creators and influencers for the greater good.  Milly also answers the question ‘what does the future look like for the world of mental health conversations and initiatives?’ AllKnd is offering Australia's first free, digital, 60-minute peer to peer mental health first aid training, via desktop and/or mobile app. You can do your free 60 minute AllKnd good mate mental health training here: https://www.goodmatetraining.com/course/goodmatetraining  Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Milly on IG: https://www.instagram.com/millyrosebannister/  Milly on LinkedIn: https://www.linkedin.com/in/millyrosebannister/  AllKnd on IG: https://www.instagram.com/weareallknd/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Permanently banned on TikTok, G-Strings on cars and a Boob in the Yarra River - Nala founders Chloe + Phil de Winter share how they have built a strong brand and brand personality in a beige underwear market.  If you don’t stand for something you will fall for anything, this is the epitome of the Nala brand. In this episode Chloe and Phil dive into their brand non non-negotiables when it came to building the Nala brand and why they focused on the brand from the very inception of the product.  Chloe and Phil talk about their relationship with risk, and how, since launching their sexy, eco friendly, affordable and inclusive underwear, they have been able to build a community of raving fans. As two co-founders with vastly different backgrounds, Chloe and Phil talk about the dynamic of a couple running a business together and why it was important for them to ensure their business was actually inclusive, diverse and sustainable, not just a box ticking exercise as a brand.  The best thing….get 15% off their new range “Better than Cotton” using BETTERTHANCOTTON15 when you check out at https://wearnala.com/ (valid until August 15)  Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.  Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Shop Nala: https://wearnala.com/ Nala on IG: https://www.instagram.com/wear_nala/ Nala on TikTok: https://www.tiktok.com/@wear_nala  Chloe on IG: https://www.instagram.com/gochlo_pilates/  Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby