To-The-Trade with Interior Design Community (Interior Design Community)

Join Laurie Laizure and Nile Johnson from ‘To the Trade’ as they host a heartfelt conversation with Ben Warwas, the founder of Byben, an architectural firm specializing in hillside residential projects in Los Angeles. This episode explores the emotional impact of the recent fires on the community, featuring personal stories of loss and resilience. Ben reflects on his professional journey from fashion design to architecture, emphasizing his multidisciplinary approach and ongoing projects. The discussion also highlights the significance of community, collaboration, and creative problem-solving in the design world. Don’t miss this inspiring and insightful episode.

Welcome to the latest episode of To-The-Trade, where we delve into the transformative journey of Susan Hayward Interiors as it rebrands to Hayward Design House. Join host Laurie and co-host Nile Johnson as they explore the critical themes of personal branding in the evolving interior design landscape, the commitment to sustainability, and the innovative integration of AI into design processes.

In this episode, we discuss how Susan's business, born from a photography legacy, has evolved over 22 years to embrace both residential and commercial projects. Jillian shares her insights on establishing a strong online presence and the importance of collaboration in enhancing client experiences. We delve into the significance of biophilic design and the neuroscience behind creating spaces that promote well-being.

Tune in as we highlight the exciting next steps for Hayward Design House, from developing new product lines to optimizing client communication through digital platforms. We’ll also touch on the potential of AI and automation, the challenges of maintaining a personal touch in design, and the power of knowledge sharing within the design community.

Whether you're an industry professional or simply curious about the intersection of design and technology, this episode is packed with valuable insights and inspiration. Join us for an engaging conversation that celebrates the art of design and the future of the industry!

This video discusses the following:

• How Susan Hayward got into interior design (00:00:00 - 00:12:05)

• How Susan Hayward's daughter, Jillian, joined the business (00:12:05 - 00:17:15)

• The reasons for the name change (00:17:15 - 00:26:00)

• The process of the name change (00:26:00 - 00:31:00)

• The impact of the name change (00:31:00 - 00:34:00)

• Advice for other interior designers who are thinking about changing their business name (00:34:00 - 00:36:00)

In this podcast, Nile Johnson and Laurie Laizure ask the question Are trade shows worth the expense for interior designers? What should you do if you go to a trade show to maximize the benefit as an interior designer. Hope you enjoy!

In this episode of ‘To the Trade,’ Laurie Laizure and Nile Johnson i interview Ruben Marquez, a seasoned interior designer from Pasadena, California. Ruben shares his journey from childhood home renovations to a successful 15-year career in high-end design, shaped by his global experiences. He addresses the importance of effective client communication and the challenges of international projects and offers insights on industry trends, such as the revival of traditional design and sustainability. The conversation concludes with advice for aspiring designers on balancing creativity with business, highlighting the significance of continuous learning and collaboration within the industry.

A dirty secret in design is that an interior designer will invest their own personal time and money into a project for clients. They want the project to be beautiful. They want their client to love their work. The passion designers put into a project is on the same level as most other artists. When you look at a designer's project, you get a peek into their soul. In this podcast, we talk about the problems that exist in the client-designer dynamic because of this and how designers can set boundaries but do what they love with all their heart.

Laurie and Nile conclude the first season of the “To The Trade” podcast by reflecting on their success and discussing plans for the coming year. They highlight the positive feedback from listeners and guests about the quality of their questions and their unique approach to holistically addressing the needs of designers. Laurie mentions upcoming initiatives, such as increasing the frequency of episodes, expanding marketing efforts, and new interactive segments like 'Work with Us Wednesdays.’ They discuss plans for a significant Las Vegas Market event to connect designers with service providers. The duo also underscores the importance of educating consumers about the intricacies of design work and fostering better collaboration between designers and brands. They aim to enhance designers’ market share and work experience while delivering high-quality content and resources.

Laurie Laizure from "To The Trade" and the Interior Design Community interviews Anna Gibson, the founder of AKG Design Studio about her journey in interior design and managing her business while living with long COVID. Anna shares insights into her background, the initiation of her company, and the expansion of services beyond kitchen and bathroom design to include complete interior projects. She also discusses how chronic illness has affected her business, the significance of managing energy, and the importance of a strong support network. Anna highlights the necessity of delegation, self-care, and task prioritization to maintain business operations during difficult times. 

Nile Johnson and I engage in an in-depth conversation about the latest trends and insights from High Point Market, exploring the innovative features of Roland DGA's new printer that creates stunning textured wallpaper. We also touch on the exciting developments at BDNY and highlight various upcoming events that everyone in the industry should be aware of. Additionally, we share some information about the tools and resources we are currently developing to assist interior designers in their business.

In this episode, Laurie from To The Trade for Interior Design Community sits down with Marc and Corey from Designer Advantage, a leading procurement tool and accounting software designed for interior designers. Marc, the founder, narrates his journey from being an accounting major in Boston to launching Designer Advantage, tackling the challenges of effectively managing an interior design back office. Both Marc and Corey explore the difficulties faced by designers, such as overwhelming administrative duties, and explain how their software solutions simplify over 100 steps involved in handling custom orders. They also discuss Marc’s role as a pro bono CFO, audit practices, and how Designer Advantage’s best practices have benefited numerous firms. Laurie highlights the emotional strain on designers and shares strategies for achieving work-life balance, nurturing client relationships, and enhancing profitability. Corey provides insights into their roles and how they work closely with design professionals to ensure success. Tune in for valuable data-driven advice on improving your bottom line and alleviating the stress of managing an interior design business.

Join Laurie Laizure from Interior Design Community on a special episode of ‘To the Trade’. Laurie interviews Stephanie Lindsey and Jessica Nelson from Etch Design Group, based in Austin, Texas. They discuss their unique practice of balancing residential and commercial design, emphasizing their focus on creating beautiful and functional spaces. The conversation covers their experiences at the KBIS show, including exciting new products and trends such as AI-powered cabinetry and mixed finishes. They also delve into the importance of functionality in kitchen and bath design, the growing trend of warm tones and wellness features, and how technological advancements like smart home integration and AI are revolutionizing interior design. 

Let's Talk High Point Market with Marisa Wilson, interior designer and author of The Cool Girl's Guide to High Point Market. https://www.marisawilsoninteriors.com... Marisa shares with Laurie Laizure and Nile Johnson showrooms she would not miss and how to hack market to get the very best out of networking, education and content creation.

Join Laurie Laizure and seasoned bookkeeper Heather Randell as they uncover the financial side of interior design. With nearly 25 years of experience, Heather shares essential tips on managing client invoices, markup policies, and cash flow while emphasizing the importance of clear contracts and tax compliance. Learn how to protect your rights, streamline receiving processes, and forecast for a financially secure future. Whether you're just starting out or refining your processes, this episode is packed with actionable advice to elevate your design business.

Laurie Laizure and Michael Kaestner interview esteemed interior design writer, Carl Dellatore about How to write an interior design book. What is involved? How long does it take? How much money do you make? How much do you invest? Do you need an agent? Images and copyrights. Promoting your book. The truth about the real payoff. Learn all this and more!

Michael Kaestner, a seasoned kitchen and bathroom designer from Philadelphia, joins Laurie Laizure on the To The Trade Podcast to discuss the intersection of design, health, and fitness. Michael shares his journey of over 20 years in the design industry and how he integrates holistic wellness into his life and practice. Despite the demanding nature of design work, Michael emphasizes the importance of self-care, regular health check-ins, and a healthy lifestyle to manage stress and maintain professional performance. He talks about his personal experiences with hypothyroidism, dietary adjustments, and the significance of physical fitness, including walking and strength training. The conversation highlights the necessity of mental wellness and setting boundaries with clients, urging designers to prioritize their health to achieve a balanced and successful life and career.

In this interview, Laurie Laizure from the Interior Design Community speaks with Abiola Amusan, founder of AV Luxury Design, about his role as a custom integrator for interior designers, specializing in home technology, automation, entertainment, lighting, and more. They discuss designers’ common challenges when integrating technology into their projects, the importance of early incorporation, and the advantages of customizing tech solutions to meet unique design needs. Abiola offers insights into emerging trends such as AI in home automation, the significance of wellness-focused design, and practical advice for both designers and integrators. Personal anecdotes and successful collaboration stories illustrate the value of seamless tech integration in enhancing client satisfaction and improving the overall design experience.

Join Laurie Laizure and Nile Johnson of Interior Design Community's new podcast To-The-Trade. This week, we delve Inside the Grand Opening: Mabley Handler's New Design Showroom | Exclusive Interview with Austin Handler

Dive deep into the heart of interior design innovation with Austin Handler in this exclusive YouTube video celebrating the grand opening of Mabley Handler Interior Design's newest showroom. From their humble beginnings in the Hamptons, sparked by a single project and fueled by referrals from real estate brokers and builders, Austin and Jennifer Handler have ascended to the pinnacle of design excellence, now bringing their visionary approach to Florida.

In this video, Austin shares the journey of their business expansion, from their initial steps in the industry, buoyed by a landmark feature in the New York Times, to their strategic foray into licensing deals and the creation of coastal-inspired furniture collections. Discover how they've woven authenticity and humor into the fabric of their brand, making it a cornerstone of their design philosophy.

Get an insider look at the challenges and triumphs of opening a retail store, the meticulous process of building out the space, and the collaborative spirit that defines their team. Austin discusses the balance of family and work, revealing how personal life enriches their designs, and hints at future plans that could redefine their business's landscape.

Join us as Austin Handler offers invaluable insights into navigating the design industry, the significance of maintaining integrity, and the excitement surrounding their new showroom. This video is a must-watch for design enthusiasts, aspiring interior designers, and anyone curious about the art of transforming spaces with creativity and passion.

Laurie Laizure from "To The Trade" and Interior Design Community hosts Fiona Grunwald, a lighting design expert with a fascinating career transition from corporate HR to interior design in the U.S. Fiona discusses her journey, educational background, and passion for lighting design, emphasizing the impact of lighting on residential and commercial spaces. The conversation covers Fiona's approach to personalized lighting plans, the benefits of specialized lighting education, the challenges and solutions in lighting design, and the importance of considering both aesthetic and functional aspects. They also talk about the role of home automation in lighting and the collaborative relationship between designers, clients, and manufacturers. Fiona highlights the individuality of lighting needs and the evolving importance of lighting quality and design in enhancing overall well-being.

Join Laurie Laizure from “To-The-Trade”  as she interviews cabinet expert Jonathan Rowland, who shares his extensive 30 years of experience in the cabinetry industry. Discover the latest trends, challenges, and tips for selecting the best cabinetry for your home or project. From the resurgence of traditional styles to the impact of AI on design, Jonathan offers valuable insights and practical advice for both designers and homeowners. Learn about the importance of collaborating with trusted advisors and how to future-proof your cabinetry investments. Don’t miss this in-depth discussion on all things cabinetry!

Introducing "To-The-Trade," the ultimate podcast for the Interior Design Community. As experienced interior design professionals, we understand the challenges that interior designers face on a daily basis. That's why we've created this podcast with a mission to provide invaluable business and productivity hacks that will empower interior designers to achieve a better work/life balance.

In each episode, we dive deep into the world of interior design, exploring the latest trends, techniques, and strategies that are essential for success in today's competitive market. Our expert guests, industry leaders, and seasoned professionals share their insights, experiences, and proven methods to help you elevate your interior design business to new heights.

But "To-The-Trade" goes beyond just aesthetics and design inspiration. We recognize that being a successful interior designer requires much more than just a keen eye for aesthetics. That's why we focus on delivering practical advice and actionable tips that will enhance your business acumen and boost your productivity.

From effective time management strategies to streamlining your workflow, we cover a wide range of topics that are crucial for establishing and growing a thriving interior design business. We also provide guidance on managing client relationships, building a strong brand, and leveraging technology to stay ahead of the curve.

"At To-The-Trade, we believe that a happy and fulfilled interior designer is a successful one. That's why we're dedicated to helping you achieve a better work/life balance. We understand the demands of the industry, and through our podcast, we aim to provide you with the tools and resources you need to not only excel in your profession but also enjoy a fulfilling personal life."

So, whether you're an established interior designer looking to take your business to the next level or a budding entrepreneur seeking inspiration and guidance, "To-The-Trade" is the podcast you've been waiting for. Join us as we unlock the secrets to success in the interior design industry and help you create a harmonious balance between work and life. Get ready to transform your career and ignite your passion for interior design with "To-The-Trade!"

In this episode of “To-The-Trade”, hostsLaurie Laizure andNile Johnson interview Deb Barrett, an experienced interior designer who made the leap from the fashion industry to home design. Deb shares her journey from being a buyer for a major retailer to becoming an independent design entrepreneur specializing in window coverings. She discusses her roles in design education, consulting, and content creation for leading manufacturers. The conversation underscores the importance of finding a niche and showcases the profitability of specialized fields, such as window coverings. Deb also highlights her mentoring of emerging designers and the significance of storytelling within the industry. Additionally, she presents her DECO tours, which offer small-group luxury experiences for designers, including exclusive events and behind-the-scenes access to design studios. These tours provide unique insights and foster lifelong friendships among participants.

In this episode, Laurie Laizure and Nile Johnson from ‘To the Trade’ interview Swedish-American designer Christina Richardson. Christina shares her extensive interior design, construction engineering, and international business background. She discusses her transition from the mining industry in Sweden to pursuing a design career in the U.S., along with the cultural challenges she faced. The conversation covers her experiences across various U.S. markets, the influence of her Scandinavian heritage on her design approach, and her thoughts on balancing functionality with aesthetics. Christina highlights the importance of personalizing spaces to reflect clients’ personalities, managing international projects, the financial aspects of working in different countries, and the supportive community within the U.S. design industry. Other topics include sustainable design practices, design trends, the creative process, and Christina’s aspirations for the future, including her dream of designing a boutique hotel in Europe.

This podcast features Laurie Laizure and Nile Johnson of “To The Trade” in conversation with Sharon Sherman from ‘Time and Place Design.’ A seasoned interior designer, Sharon shares her journey from working in high-end luxury design in Bergen County, NJ, to founding her own company after encountering gender discrimination. She highlights the untapped potential for kitchen designers to specify furniture to enhance profitability. Sharon elaborates on her career’s challenges, transformations, and successes, emphasizing the importance of business planning, process implementation, and education. She also discusses her mission to mentor and guide designers in integrating more holistic and profitable approaches into their work. Sharon’s insights target kitchen and bath designers looking to expand into interior design and vice versa. The discussion covers industry changes, emerging trends, and Sharon’s future goals, including consulting for brands and possibly writing a book.

In this episode, Laurie and Nile dive deep into the evolving world of interior design marketing, exploring the challenges and opportunities presented by AI tools, social media, and authentic storytelling. They share personal experiences on the importance of quality hardware, the role of designers as tastemakers, and the nuances of building strong industry relationships. The conversation also touches on creative strategies for promoting Bare Paint, Nile’s upcoming trip to Italy, and actionable insights for balancing professionalism with personal growth in the design community. Packed with inspiring stories and practical advice, this episode is a must-listen for designers navigating the intersection of creativity and business.

Join Laurie Laizure and Nile as they chat with their guest, Maria. They dive deep into discussions on AI's impact on the interior design industry, highlighting ethical concerns, best practices, and innovative uses. This conversation covers everything from leveraging AI for enhanced productivity to the risks involved in not properly managing intellectual property. Laurie and Maria provide invaluable insights on striking the right balance between utilizing AI for better business outcomes and maintaining the authenticity and integrity of the designer's work.

00:00 Introduction and Personal Updates

00:15 Exciting News: Isabel's New Apartment

00:41 High Point Market Plans

01:00 Guest Introduction: Maria and Design Appy

02:43 The Impact of Technology on Design

03:30 AI in Interior Design: Opportunities and Concerns

06:15 Practical Uses of AI in Business

10:58 Ethics and Ownership in AI-Generated Content

18:34 Protecting Your Work in the Age of AI

28:56 The Hidden Risks of Sharing Your DNA

29:37 The Cambridge Analytica Scandal and Data Manipulation

30:43 Intellectual Property and Copyright Issues with AI

31:43 Using AI for Writing and Content Creation

33:54 AI in Voice Replication and Its Implications

36:02 Leveraging AI for Marketing and Branding

40:52 The Importance of Human Touch in Design

46:59 Best Practices for Using AI in Design

55:33 Concluding Thoughts on AI and Design

Laurie Laizure from Interior Design Community converses with Lori Paranjape about her journey to building a successful interior design business through Instagram. They discuss the importance of authentic engagement, showcasing both successes and failures. Lori emphasizes how transparency and honesty have fostered trust with her audience and clients. They also delve into the challenges of pricing discussions in the interior design industry and the necessity of clear communication with clients about costs. Lori shares her planned initiatives to help other designers by providing educational resources based on her experiences, highlighting the need for process improvement and transparent client relationships.

n this interview, Laurie Laizure of 'To The Trade' speaks with Denise Butchko about her transition from high-end closet design to working deeply within the natural stone industry. Denise shares her passion for natural stone and its unique beauty, sustainability, and role in design. The discussion covers trends in surface materials, safety considerations in fabrication, the importance of collaboration with fabricators and suppliers, and tips for designers to best educate their clients about natural stone versus manufactured options like quartz. Denise emphasizes the significance of community, continual learning, and connecting within the design industry.

Hosts Laurie Laizure and Nile Johnson from “To The Trade” discuss with Megan Thompson, a Denver-based interior designer, regarding her ID Greenlist website and newsletter designed to help designers make informed decisions about sustainability. Megan shares insights from her background in sustainable interior design, including education on eco-friendly practices and overcoming industry challenges. The conversation covers topics such as sustainable sourcing, client education, managing environmental impact, and the future of green design. Megan underscores the importance of incremental changes and designers’ vital role in promoting sustainability.

https://interiordesigncommunity.com

Laurie Laizure andNile Johnson from theInterior Design Community hostJoy Maier, founder ofAspiring Home Interiors, in an engaging discussion about blogging for interior designers. Joy shares her journey from event planning to managing a full-time interior design firm and blogging for SEO success. They explore the importance of utilizing blogging and social media for business growth, the evolution of platforms like Google Plus and Pinterest, and the significance of consistency and authenticity in content creation. They also talk about overcoming the challenges of SEO, using AI tools like ChatGPT for content optimization, and strategies for monetizing blogs through ads and brand collaborations. The conversation emphasizes the value of community support, continuous learning, and the long-term impact of meaningful content.

Interior Design Talk with Kris Kennedy of LoudHouse Branding: Learn how to brand yourself and build a successful design business. Discover insights on:

• Personal branding: Define your strengths, attract ideal clients, and balance personal & professional identities.
• Market research: Understand your audience, research your niche, and leverage AI tools like Chat GPT.
• Branding consistency: Maintain a unified image across online platforms and social media.
• Content creation: Develop engaging content with SEO optimization and explore voice services.
• Google My Business & Reviews: Leverage Google for visibility, prioritize reviews, and attract local clients.
• Work-life balance: Manage your time effectively and achieve success without sacrificing personal life.

Featuring:

• Kris Kennedy: Branding expert and founder of LoudHouse Branding
• Laurie (host): Interior design professional and podcast host
• Michael Kaestner: Philadelphia-based interior designer (co-host)

Join Laurie Laizure as she chats with Mia Johnson, a dynamic interior designer who transitioned from a corporate project management career to thriving in interior design. In this captivating episode, Mia discusses her early inspirations, the pivotal moments that shaped her career, and the importance of community and mentorship in the industry. Mia also shares valuable insights on project pricing, managing client relationships, and staying authentic while growing her business. Discover how Mia balances creativity with business acumen and learn about her plans to further engage with the design community through various multimedia platforms.

Join Laurie Laizure and Nile Johnson from To The Trade as they chat with renowned Canadian designer Jean Stephane Beauchamp. In this insightful episode, Jean shares his journey from studying fine arts and psychology to establishing his design firm over 25 years ago. Discover his design philosophy centered on enhancing the quality of life through beautiful and functional spaces, and learn about his views on trends, timeless design, and the impact of interior design on well-being. Jean also discusses the influence of travel on his work, the importance of authenticity in social media, and the recent challenges faced by Canadian designers amidst political tensions. This episode is a must-watch for anyone passionate about interior design and looking to deepen their understanding of the industry's evolving landscape.

Summary:

In the latest episode of "To-The-Trade" with host Laurie Laizure and guest, Ross Dunn from Stepforth.com, a comprehensive discussion on SEO strategies for interior designers and small businesses took place. Ross shared insights from his extensive experience in web marketing, particularly emphasizing the ongoing nature of SEO and its benefits for small businesses. They delved into the challenges interior designers face in standing out online and offered practical solutions, such as focusing on local SEO, maintaining an active website, and leveraging tools like WordPress and security plugins. Additionally, they emphasized the importance of blogging, video content, and social media presence for enhancing visibility and engaging with the audience. The conversation also touched upon the significance of building a knowledge panel on Google and the potential of AI in SEO. Overall, the episode provided valuable insights and actionable steps for interior designers to improve their online presence and attract more clients.

In this insightful discussion hosted by Laurie Laizure and Nile Johnson from Interior Design Community's To the Trade, Laurie and Nile interview Beth Greene, a veteran in product licensing within the interior design industry. Beth shares her extensive experience, having spent over 30 years at Cravit, leading their marketing efforts and managing her consulting business. The conversation explores various aspects of product licensing, including the importance of a well-thought-out plan, understanding both the designer’s and company’s perspectives, and the effort required to succeed in licensing deals. Beth emphasizes the value of presenting unique ideas to companies and grasping the elements of a successful licensed collection. Additionally, the concept of collaborations versus entire collections and strategies for designers to market themselves effectively are examined. Laurie and Beth also discuss the evolving industry landscape and the need for designers to leverage their accomplishments to create further opportunities. The session highlights the critical role of expert guidance in navigating the complexities of licensing and marketing within the interior design sector.

Join Laurie Laizure and Nile Johnson from To The Trade as she chats with Todd Howard Ezrin, the principal of Tobe DesignGroup. Todd shares his expansive journey from managing a small boutique design firm in Bethesda, Maryland, to handling international projects, including award-winning retail spaces. He opens up about the challenges and triumphs of scaling a business, maintaining vital relationships, and the significant impact of his philanthropic efforts. Discover his strategies for growing a design firm, balancing client-centric projects, and nurturing a company culture built on trust and community. If you're an aspiring designer—or simply interested in the design industry—this episode is packed with insights on managing a thriving business while making a meaningful difference.

I had a fantastic conversation with Nile Johnson, discussing our upcoming projects and the future of interior design. We're both excited to be participating in several events at the upcoming High Point Market, including:

• Future of Design Expo: Designing Spaces for Neurodiversity (October 25th, 9:00AM-5:00PM): We'll be exploring the impact of design on the brain and how neuroaesthetics can be applied to create more effective and engaging spaces.
• Why Hire a Design Coach and Who to Trust (October 26th, 11:30AM-12:30PM): I'll be sharing my insights on the benefits of design coaching and how to find the right coach for your needs.
• Mastering Procurement to Maximize Profits (October 26th, 2:30-3:30PM): Nile will be discussing the challenges of procurement in the design industry and sharing strategies to minimize costs and improve profits.
• Interior Design Society’s & Mydoma’s Designer Social (October 26th, 4:00-6:00PM): This is a great opportunity to network with other designers and industry professionals.
• IDC High Point Market Tour with Sharon Sherman (October 27th, 10:00AM-6:00PM): Join us for a guided tour of the High Point Market with design expert Sharon Sherman.
• The Art of Negotiation- From Contracts to Closing Sales (October 27th, 2:30-3:30PM): Learn valuable negotiation skills from a pro to help you close more deals.
• Kravet Inc. Patio Party (October 27th, 4:00-6:00PM): Don't miss this fun social event at the Kravet showroom.
• Damn Good Designer with Cheryl Kees Clendenon (October 28th, 11:00AM-12:00PM): Join us for a session with Cheryl Kees Clendenon, who will share her insights on building a successful design business.
• Interior Design Community Social Gathering with Laurie Laizure & Nile Johnson (October 28th, 3:00-5:00PM): Come and mingle with us at our social gathering! This is a great opportunity to chat with other designers, ask questions, and network.

Beyond the market, we also discussed the potential of AI to revolutionize the design process. Nile is particularly excited about using AI to create personalized visualizations and recommendations for clients.

We also emphasized the importance of building strong relationships with clients and fostering a collaborative environment. Nile's expertise in this area is truly impressive.

Overall, our conversation was a great reminder of why I love this industry. It's a field that is constantly evolving, and there are always new opportunities to learn and grow. I'm excited to see what the future holds for both of us and for the interior design industry as a whole.

Laurie and Rhobin delve into the realities of running an interior design business, from the importance of community support to navigating contracts and insurance challenges. They explore strategies for empowering designers through education, collaboration, and personal branding while addressing key industry topics like the growth of the luxury furniture sector and the need for standard operating procedures. Join them as they share insights on mentorship, succession planning, and preparing the next generation of designers. Whether you're a seasoned professional or just starting out, this episode is packed with valuable advice and inspiration to elevate your interior design journey.

Join Laurie Laizure and Nile Johnson from ‘To The Trade’ as they interview Katie Decker-Erickson, a skilled designer, coach, and MBA graduate. Katie recounts her transition from leading a multimillion-dollar design firm to helping fellow designers realize their aspirations. The conversation explores various topics, including the necessity of distinguishing personal identity from business, strategic planning, financial oversight, marketing tactics, and the essential role of community engagement. The episode also addresses best practices for naming a design firm and fostering a strong company culture. If you’re eager to elevate your design business and step into a successful CEO role, this episode is filled with valuable insights and actionable advice.

Laurie Laizure  of Interior Design Community welcomes Renee Leighann, a web and digital marketing expert with a background in interior design. Renee provides her unique perspective on servicing the interior design industry through effective web design and digital marketing strategies. They discuss the importance of having a well-optimized and visually appealing website, emphasizing the need for clear service descriptions, high-quality images, location details, and strategic calls to action. Renee outlines essential elements for various website pages, including the homepage, about page, services page, and portfolio. The focus shifts to digital marketing tactics such as blogging, SEO, email marketing, and collaborating with local businesses to drive traffic and build authority. Renee highlights the significance of addressing client pain points and providing social proof through testimonials and strategic content planning. The conversation underscores the vital role digital presence plays in attracting and retaining clients for interior designers.

Laurie Laizure sits down with social media expert Peg Fitzpatrick to discuss powerful strategies for interior designers to shine on platforms like Pinterest and Instagram. From reminiscing about their early days on Google Plus to exploring modern tools like Canva and ManyChat, Peg shares actionable tips for creating content calendars, batching posts, and building a community around your design business. Plus, a sneak peek into Peg's new book, "The Art of Small Business Social Media: The Blueprint for Marketing Success." Perfect for designers looking to level up their social media game!

This episode of To-The-Trade we talk with designer and author, Mitzi Beach about aging in place, aging in design and the role wellness plays in design. Laurie Laizure and Nile Johnson and their guest, Mitzi discussed various topics related to interior design, aging in place, and the challenges faced by professionals in their field. They emphasized the importance of designing for aging in place, the evolving product landscape, and the need for self-care and mindfulness in the industry. They also shared their experiences with charging for professional services, dealing with clients, and managing professional relationships. Towards the end, they discussed the importance of cybersecurity measures such as two-factor authentication and the potential impact of aesthetic design on the health and wellness sector.

In this episode of ‘To The Trade,’ Laurie Laizure from the Interior Design Community and co-host Nile Johnson welcome the renowned Kimberly Seldon. They explore Kimberly’s journey from being a television producer to a successful interior designer, television presenter, and design industry coach. Kimberly shares her experiences with early setbacks, the critical importance of business systems, and how she now helps other designers achieve success while sidestepping the challenges she faced. This episode highlights the difference between operating a business and pursuing a creative endeavor while offering valuable insights into client relationships, project management, and achieving financial stability. It is packed with inspirational ideas and practical advice for interior design professionals.

Use promo code "IDCOMMUNITY" to save $50 off membership at https://businessofdesign.com

Podcast Summary: Strategies for Growth in Interior Design

In this episode, Laurie interviews Maddie Landers, Interior Design Society and they explored ways to elevate marketing efforts and strengthen relationships in the interior design industry. They discussed strategies for promoting brands, such as hosting exclusive events, leveraging Pinterest, and integrating in-person showroom experiences. They emphasized nurturing brand partnerships, focusing on click-through rates over email open rates, and creating custom marketing plans.

To enhance the Interior Design Society (IDS), they highlighted expanding services to cover valuable topics like marketing, work-life balance, and business growth. Maddie shared IDS’s mission of supporting residential interior designers through education, advocacy, and business tools, while also spotlighting the success of IDS’s annual conference and social media storytelling.

Key industry trends included a shift towards client packages, productivity tools, and wellness for designers. The importance of personal branding, educating clients on luxury furniture, and targeting the right audience in marketing were also discussed. Laurie and Maddie encouraged designers to focus on client fears, frustrations, and desires when crafting valuable content and marketing strategies.

Finally, they shared updates on IDS’s virtual education programs, new website, and foundation supporting designers at all career stages, while celebrating the organization’s 50th anniversary success. The episode wrapped up with actionable advice on enhancing portfolios and creating impactful marketing content.

In this episode, Laurie from the Interior Design Community, joined by Nile, recaps their experience at the High Point Market, where they hosted multiple panels and engaged with sponsors and designers. They discuss the various topics covered, including coaching, contracts, logistics, and sales processes for interior designers. Laurie and Nile also highlight the newly launched DIY PR guide for interior designers, which has received positive feedback. They announce upcoming resources, such as an end-of-year business checklist and a preplanned idea calendar for marketing. Additionally, they share insights from their visit to Roland DJA in LA and attendance at BDNY in New York, where they explored innovative printing technology. The episode emphasizes the importance of quality in interior design, the challenges designers face, and the mission of the Interior Design Community to support and advocate for designers' needs.

00:00 Welcome and Introduction

00:18 Recap of High Point Market

01:22 Insights on Coaching and Contracts

03:15 DIY PR Guide for Interior Designers

05:23 End-of-Year Business Checklist

08:30 Upcoming Resources and Guides

12:01 Innovative Printing Techniques

15:29 Exciting Events and Announcements

17:43 Reflecting on 12 Years of IDC

20:54 Balancing Family and Career

27:47 Exploring Different Community Models

28:59 Supporting Interior Designers Holistically

30:12 Creating a Safe Space for Vulnerability

39:13 The Importance of Quality in Design

42:18 Educating Clients and the Market

50:28 The Designer's Value Beyond Products

56:27 Concluding Thoughts and Future Directions

Slay the Paperwork Monster: How Contracts Can Empower Your Design Business (and Save You From Nightmares)

Ever dreamed of turning your design genius into a thriving business? Well, buckle up buttercup, because contracts are about to become your new BFF.

We recently sat down with Wendy Estela, a legal eagle with 24 years of experience wrangling contracts for small businesses, especially our fellow interior design rockstars. Let's just say, this episode of To-The-Trade with Laurie Laizure and Nile Johnson was bursting with valuable insights!

Why Contracts Are Your Design Dream Team

Contracts aren't just boring legalese - they're shields protecting you from project pitfalls. Wendy stressed that clear expectations with clients, set from the get-go, keep everyone happy (and out of court!).

Imagine this: a client signs on the dotted line, then BAM! The power dynamic shifts. Suddenly, deadlines get fuzzy and invoices go MIA. Contracts create a professional foundation, ensuring everyone's on the same page.

Taming the Contract Beast

Don't worry, contracts don't have to be a one-size-fits-all monstrosity. Wendy tailors them to your specific design magic, so you get the perfect fit.

Bonus Tip: Snag those dreamy project photos for marketing? Heck yes! But make sure your contract spells out who owns the rights to those stunning visuals.

Liquidated Damages: Your Secret Weapon (But Use It Wisely)

Ever had a client throw a wrench into your photoshoot schedule? Talk about a creativity killer! Wendy suggested a "liquidated damages" clause to discourage such shenanigans (especially for high-stakes commercial projects). Basically, it discourages last-minute changes that cost you time and money.

Independent Contractor vs. Employee: Know the Difference

Misclassifying someone can land you in hot legal water. Wendy shed light on the distinction between independent contractors and employees, so you can avoid any nasty surprises.

Confidentiality Agreements: Your Secret Weapon (Part 2)

Those design ideas are gold! Protect them with confidentiality agreements. This keeps your intellectual property safe, especially when collaborating with photographers or planning your business succession.

Employee Retention: How to Keep Your Design Dream Team Thriving

Keeping your design crew happy is key to success. We discussed strategies like clear contracts and even profit-sharing to build a loyal team.

Designers' Image Rights: Taking Back Control

What about protecting your own image, as a designer? Wendy and Laurie agreed that designers deserve control over their own photos, especially regarding licensing and copyright. They even floated the idea of a "designer's bill of rights" to establish industry standards.

Negotiation Ninja Training: Unleash Your Inner Powerhouse

Negotiation skills are like secret weapons for marginalized business owners (and let's face it, the design world isn't always sunshine and rainbows). Wendy shared tips on building confidence and using negotiation to empower yourself.

AI in Design: Friend or Foe?

The rise of AI in design is a hot topic. We explored how to maintain authenticity in portfolios (no AI-generated fakes!), while acknowledging the potential benefits of AI for generating realistic visuals. The key takeaway? Human creativity will always reign supreme, but education about AI is crucial for new designers.

The Future of Design: Collaboration is Key

The design industry is in for a wild ride with AI on the horizon. We discussed the importance of setting standards and creating a potential certification process to ensure the authenticity of human-created designs. Collaboration and ethical practices will be key to navigating the future of design.

So You Want More?

This blog post is just a taste of the design-business wisdom bombs Wendy dropped. Stay tuned for future collaborations between Laurie and Wendy to help you slay those contracts and build a thriving design business!

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In this episode of "To The Trade" for the Interior Design Community, Laurie Laizure and Nile Johnson interview Irene Williams, a digital decluttering coach. Irene shares her journey from being an overwhelmed PR professional to becoming a coach who helps professionals manage their digital lives. She emphasizes the importance of reducing digital clutter to reclaim time, enhance mental clarity, and boost productivity. Irene provides practical tips like turning off phone notifications, utilizing cloud storage, avoiding over-organization, and stressing the significance of starting with small steps. She also discusses the emotional aspects of letting go of both digital and physical clutter and the broader impacts on reducing anxiety and fostering a more peaceful, creative life.

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Mary also discussed her thoughtful approach to client collaboration, highlighting how she weaves personal stories and emotions into her designs. One pivotal project in her career involved an important art collection now housed in the Hirshhorn Museum, showcasing her belief in considering every detail.

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Shannon Ggem is a published designed from Malibu, CA and an expert on biophilia. Lets learn how to incorporate biophilia into your design business.

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