Tipsy Business (Carley Zuercher)

With everything going on in the world, your online presence is more important than ever. As businesses are forced online and to think outside of the box, I want to give you a little leg up. Today’s episode is from a Pinterest course that today I’m sharing with you for free. This course was specifically made for wedding professionals. If you’re in the wedding biz and want to grow your online presence and get consistent leads, grab this free course at www.twocanco.com/weddingpro to get access to this free course

SHOW NOTES: www.twocanco.com/blog/grow-your-pinterest

In this episode, I am walking you through my proven Set up, Serve, Market, and Scale system so you can start seeing more results from your shop! This is about the order that you do it in + I'm clarifying just what each section consists of!

GET ON THE WAITLIST to save $100: https://www.twocanco.com/eye-waitlist 

LEARN ABOUT ENERGIZE YOUR ETSY: https://www.twocanco.com/etsy 

QUESTIONS TO HELP TO FIND NEXT STEPS:
What did you see as an opportunity?
What did you think "I can do better here?"
What did you learn that you want to implement
What do you want to try next?

With Nathan Zuercher

Turns out there are a lot of business lessons you can learn form Harry Potter and his pals! Today my Husband and I are going through the first Harry Potter movie and applying business lessons.

SHOW NOTES: www.twocanco.com/blog/business-lessons-from-harry-potter

Everyone needs to listen to this episode. No matter where you’re at in business, it’s easy to fall into the comparison game and give away your power. If you need a pep talk in staying on track, this is for you. When you make decisions based on what your competition is doing, you’re letting them run your business. Today we talk about how to recognize that and take your power back.

SHOW NOTES: www.twocanco.com/blog/not-letting-your-competition-influence-you

What does it take to build your dream business? I'm walking you through how I facilitate transformation with my clients in BUILD, so you can work on these key things on your own or join me in this next round of BUILD. 

Pre-sale price ends 9/10. :)

Learn more: https://www.twocanco.com/build 

Today's Epsiode is a pice of a live I did with Laney of design by laney for her Facebook group, Stationery Squad. It will help you remove 3 limiting beliefs that might come up in your stationery business! if you like this episode, come hang out with us this week in the Six Figure Stationer Course! If you want to level up your business, it starts with your thoughts, beliefs, and actions. You can't run an empire if you're running it like a hobby. It's not too late to join! The courses are recorded live, but you can also catch the replays right away. We'd love to send this whole week with you and help you hit that six-figure mark!

Six figure stationer! https://www.twocanco.com/six-figure-stationer

SHOW NOTES: www.twocanco.com/blog/run-a-six-figure-business

Everything that's hard, can also be easy. It starts with choosing to see things differently. In this quick episode, I'm sharing how being married to my best friend is actually the easiest thing that I do.

If this episode landed with you, you're the perfect fit for the Art of Ease! Get 25% off this course for a limited time at: www.twocanco.com/the-art-of-ease 

Are you talking to the right person in your marketing? We're talking about talking to the RIGHT people and how to market without shame, even on an unconscious level. 

Want the rest of this training (and 12 others)!? Join the Reinvigoration Retreat and get access to the 13 sessions made just for stationers and Etsy Sellers. https://twocan.thrivecart.com/reinvigoration-retreat/

Listen in on a coaching call with a multi-passionate mom of two (twins!!), who's about to take over her dad's company, too. She starts by feeling torn and like she has to choose one business or the other, and she ends by saying she feels like a weight has been lifted, she knows what's next, and she's confident in her decision. Tune in to hear what she decides and how we come to this pivotal decision. 

BUILD is the perfect next step if you're ready for coaching conversations like this! Imagine feeling better in less than a week! You heard her energy shift on this call, and my most recent BUILD client said the first week felt life-changing.

Shoot me a message on Instagram if you want to chat about working together (without pressure, promise!), or learn more about BUILD here. 
https://www.twocanco.com/build 
https://www.instagram.com/carleyzuercher/ 

✍🏼 JOURNAL PROMPTS
- What can you do today?
- Can you reverse engineer the success that you want?

1. Think forward to what you want.
2. Think backward; how did you get here?

- What decisions did you have to make? 
- What decision have you been putting off that you're ready to just decide now?

I'd love to see your takeaways and POV as you listen, tag us on insta!

https://www.instagram.com/carleyzuercher/

https://www.instagram.com/tipsybusinesspodcast/ 

The number one question Laney and I get asked is, how do you find clients? So we're referring to our BFFs over at Dunder Mifflin to help answer the age-old question that helps our businesses stay afloat. The Office is FULL of business lessons--mostly what NOT to do--but we've found some specific tips from a few different episodes relating to finding, converting, and retaining clients.

SHOW NOTES: www.twocanco.com/blog/theoffice

Influencer marketing, managing suppliers, pivoting during covid, and the entrepreneurial water muscle—Julie and I are covering it all! Julie Schechter is the founder and CEO of Small Packages, a curated care package company that sends love when you cannot be there in person. We’re talking all things business in this episode!

Small Packages offers curated care packages that send love when you can't be there in person. Small Packages are organized by 16 different life-event themes, from birthday celebrations to breakups, to simply saying "Thank You". Choose what kind of love you want to send to someone special in just 5 minutes at www.smallpackages.co

SHOW NOTES: www.twocanco.com/blog/upleveling

Do you have a brand for your business? Not a logo or a color palette, but a BRAND that invites your ideal clients in and represents who you are as a person and business owner. In this episode, my friend Abbie from Paragraph Branding House is talking about what a brand is, what it is not, and how a clear brand and message can make finding your ideal clients easy peasy. She made a huge workbook-style resource that will help you create a brand that represents you and will help attract those high paying clients that are dying to work with you. This workbook is how you can DIY the whole process that she uses with her clients, which I know from experiences is incredibly valuable.

SHOW NOTES: www.twocanco.com/blog/branding

How to move through and overcome life and business obstacles with ease. The Art of Ease is now open: www.twocanco.com/the-art-of-ease

In this quick episode, we’re talking about adding value and being a resource for your potential clients so that you can close the deal. Per usual, we’re talking mindset too! This audio is taken from a live training from the Energize your Etsy Group coaching, which will soon be available as a course! If you would like to get on the waitlist for that, go to www.twocanco.com/etsy

SHOW NOTES: www.twocanco.com/blog/closing-the-sale

One of my #1 Questions: Will going on Vacation mode tank my Etsy Shop? A valid question, and one that people online have STRONG opinions about. But I did these two things to help minimize the negative effects and encourage sales. I'malso sharing my maternity leave OOO message and breaking down WHY I said what I said. 

Get more message templates inside the Etsy Toolkit for $19: https://www.twocanco.com/toolkit 

Let me guess, you want your listings to land in front of people with their wallets out so that you don't have to sell to your friends and family? You KNOW you have good products; they just need to get in front of the right people. I made Energize your Etsy for YOU. In October you get my Product Launch Mini Course for FREE ($99 Value). Get it all now for as little as $149 today: https://www.twocanco.com/etsy 

Maternity Leave OOO message:

“Thanks for reaching out to our shop! If you're receiving this message, I'm out on maternity leave, and I will respond as soon as I can.

FAQ TO HELP:

Q: When will my order ship?

A: If you placed an order before our shop temporarily closed, your order will ship out on time. :)

Q: When will you open again? 

A: Since this is my first kid, we're playing this by ear. I hope we will only be gone for 2-3 weeks, so check back soon!Thanks for your patience!

Q: How will I know when you're open again?

1. There should be an option in our shop for you to select "notify me when CZ Invitations returns," and Etsy should email you when we come back!
2. Follow our shop. 
3. Respond to this message and let us know you want to be notified, and I will send you a message when we're back!

Q: Can I rush my order when you're back?

A: Absolutely; when we are back, you can use this link to purchase the expedited option, which includes rush processing time + USPS Priority shipping https://www.etsy.com/listing/1435656051/ 

If you see that our shop is closed, we're only taking a short break and will be right back!”

If you grew up with the idea that quitting is bad, today I'm inviting you to look at this belief and PLAY instead.

Are you struggling to add things to your Etsy shop or to get designs out there for your semi-custom invitation line? Well, I wanted to share my biggest hack to cut your time in HALF and get more listings out there to the world.

SHOW NOTES: https://twocanco.squarespace.com/config/pages/5c590c3cec212d81d6b7cbed

Let's get ready for the holidays! Today we're talking ab out getting your product based business (and Etsy shop) ready Q4 in four steps:

1. Create a plan
2. Prepare
3. Set the intention and goals
4. Execute/follow thru

JOIN THE FREE FACEBOOK GROUP! Join 200+ Etsy sellers, catch up on video trainings, and see this weeks episode written out for you here!

https://www.facebook.com/groups/elevatedetsy

JOIN THE FREE SUMMIT, HANDMADE HOLIDAY PREP! https://twocan--productpowerhouse.thrivecart.com/action-taker-power-pass/62e8a68380934/ 

We're taught to believe that SEO is the one and only problem on Etsy. Today, I'm going to help you identify whether you're the biggest area of opportunity is SEO or your conversion rate! 

Prefer to Read? Check out the coordinating blog post here: https://www.twocanco.com/blog/etsy-seo-vs-conversion-rate

Save the Instagram Posts for later: 
https://www.instagram.com/p/CrmG_ctuqLE/

Learn more about Etsy Small Group Coaching:
https://www.twocanco.com/small-group-etsy-coaching

Grab the $27 Conversion Masterclass (How to Increase your Conversion Rate on Etsy in 2023): https://www.twocanco.com/conversion 

Want to learn more about Etsy pictures, listings, and everything in between for FREE?! Grab the Etsy Power Pack, an instant download ebook filled with 49 lessons around setting up, serving your clients, marketing, and scaling your Etsy shop! https://www.twocanco.com/free

As a small business owner, do you feel pressured to do ALL the things you see everyone else do, leaving your to-do list impossibly long? Yeah, same. In this episode, I am talking about how I planned the end of 2019 by getting clear on a few things and cutting out all the things that didn't light me up. As entrepreneurs, we don't have to do MORE to make more money. I argue that the less we do not only, the more money we will make, but the happier we will be. Being busy isn't making you a dollar; let's start focusing on the things that are actually making us money.

TIPSY BUSINESS SHOW NOTES: www.twocanco.com/blog/simplify-realign

Biggest Months ever, mindset shifts, and new ways of thinking to help you reach the next level in your business. Avani tells us what had to change in order for her to up level, and she introduces us to the idea of quantum leaping. This is part Two of two! If you want to catch the first half of our conversation, head over to Avani’s Podcast called the Six Figure Freelancer Podcast. Listen to part one: https://tinyurl.com/sixfigurefreelancer

SHOW NOTES: www.twocanco.com/blog/leveling-up-and-quantum-leaping

Did you know there is more than one way to set boundaries? Megan Reed is teaching us multiple ways to set boundaries, and we're talking about all things science, quantum physics, time, and Main Character Energy! What's "Main Character energy"!? Megan's new book! Find the link below to grab your copy!

Follow Megan on Instagram:
https://www.instagram.com/heymeganreed/ 

Get her book: https://heymeganreed.com/book

Join her Creating Confidence Society: 
https://heymeganreed.com/society

You probably don't need as much as you think you do. This episode is a peek inside module one from our Six-Figure Stationer course where we go behind the scenes of two six-figure stationery businesses + help you craft your own. This episode (and this course) is about you being YOU in your business and how that gets to be wildly profitable. Journal Prompt to help below!

JOIN US IN SIX FIGURE STATIONER: https://www.twocanco.com/six-figure-stationer 

Six Figure Stationer is a nine-module course to help you build a six-figure stationery business on your own terms. 

Connect with Laney: https://www.instagram.com/designbylaney/ 

✍🏼 PROMPTS ✍🏼
✨ How much more random action are you going to take before you commit to what you really want?
✨ What is your purpose?
✨ What would be possible if you let yourself go after all of your wildest dreams?
✨ What would be possible if you really committed?
✨ What is it going to take for you to commit?
✨ More specifically, what are you committing to?
✨ Who are you ready to become?
✨ What does your business need to become?
✨ If you had everything that you already needed, what would you do next?
✨ What would you do if you knew that you couldn't fail?

Have you thought about incorporating your business? In this episode, Nathan and I discuss the different types of business structures and how to create them. Learn the benefits of creating a legal business structure and how it protects you as well as your personal belongings.

SHOW NOTES: www.twocanco.com/blog/LLC

Happy Holidays! We wanted to kick of Christmas week with some Business lessons we learned from our Buddy the Elf. Thanks so much for listening to the Tipsy Business Podcast this year, we truly appreciate it. With Nathan Zuercher

SHOW NOTES: www.twocanco.com/blog/business-lessons-from-elf

Three things that having clear Etsy listings will achieve, and seven types of pictures that SELL your products. Whether you're just getting started or a veteran Etsy seller, it's always a good time to check in and make sure your listings are set up to sell. 

Prefer to Read? Check out the coordinating blog post here: https://www.twocanco.com/blog/increase-your-conversion-rate-on-etsy

Save the Instagram Posts for later: https://www.instagram.com/p/CsSMQDKLWUT/
https://www.instagram.com/p/CsCnmugrV41/ 

Learn more about Etsy Small Group Coaching:
https://www.twocanco.com/small-group-etsy-coaching

Grab the $27 Conversion Masterclass (How to Increase your Conversion Rate on Etsy in 2023): https://www.twocanco.com/conversion 

Want to learn more about Etsy pictures, listings, and everything in between for FREE?! Grab the Etsy Power Pack, an instant download ebook filled with 49 lessons around setting up, serving your clients, marketing, and scaling your Etsy shop! https://www.twocanco.com/free

In this Episode with Ashley Wyatt of Monarch Design Co., we're talking about how she has gotten different types of support, bet on herself, and transitioned her business several times. From stationer to teacher, to branding to coach, Ashley has worn so many hats successfully, I can't wait for you to hear her story!

Connect with Ashley:

THEMONARCHDESIGN.CO

 https://www.instagram.com/monarchdesignco  

Lyz helps women show up as themselves online by helping them create a personal brand. Lyz is a coach, business owner, and makeup artist; She’s a Jill of all trades and uses all parts of her journey to now helping women, whether if it’s with their makeup, their branding, their confidence, or a combination of them all. Today she’s walking us through her business journey (which is full of lessons), and how she’s created her own personal brand.

SHOW NOTES: www.twocanco.com/blog/personal-branding

Yesterday I discovered Pinterest is 65x more effective than my Instagram, and I'm spending NO time on it. Sharing some stats, some things to think about, and my experience here in this quick SIX (I know it's more than 5) Minute Friday episode

Get the free training, "Using Pinterest and Etsy Together."
https://www.twocanco.com/pinterest-etsy

Sign up for Pinterest Principles for 50% off while it's out of the vault!
https://www.twocanco.com/pinterest-principles 

Nothing we believe is permanent, and today, Avani is taking us through her process of unsubscribing to old ways of being, the strong independent women's identity, and the fear of showing up online. If you're ready for a shift, buckle up! This new way of thinking may cause a ripple effect. Everything mentioned is linked below!

Connect with Avani: https://www.instagram.com/avanimjain

Grab her Unsubscribe Practice Free Notion Journaling Template - http://avanimiriyala.com/unsubscribe

Listen to Unsubscribe on iTunes - https://podcasts.apple.com/us/podcast/unsubscribe/id1723898359

Listen to Unsubscribe on Spotify - https://open.spotify.com/show/2xOCrV1hIVVX9MUU6czo5q?si=Gf1AjGhyQzq9uSUxlSvxRg

Let’s release the idea that we have to show up perfecting online (or anywhere), ok!? This episode is all about releasing the idea that we have to be perfect. The truth is, people like to see when other people are not perfect too. People love to pay you just for being you, not because you’re presenting to be perfect.

SHOW NOTES: www.twocanco.com/blog/profit-from-being-imperfect

Rethink your brand, rebrand, and get more dream clients by building a brand based on EMOTION rather than niche.

Connect with Cindy: https://www.instagram.com/thehustlingheart/ + https://www.thehustlingheart.com

Join Brand Camp: https://www.thehustlingheart.com/about-brand-camp

if you haven't already, come find me on insta: https://www.instagram.com/carleyzuercher/ 

With Laney Schenk from Design by Laney. 

How confident are you in your pricing? This week my biz best Laney is back on to teach us all about pricing.  We’re coving Discounts, how to price, design fees, mistakes we have made, how to set expectations and more. This week Laney’s power in Pricing course in on Presale. This course is designed to help you take back your power when it comes to pricing stationery. 

While this episode isn’t entirely about stationery her course is. Even if you’re not in stationary you’re going to want to listen to the entire interview! We start and end by talking about discounts and the common mistakes we see around discounting your work. If you’re interested in Laney’s course, go to https://www.designbylaney.com/pip to learn about it! 

SHOW NOTES: www.twocanco.com/blog/price-your-products

I AM SO EXCITED to share what I have been working on for YEARS. This episode is the whole story and process behind the biggest thing I've ever done. This is a two part episode, part two coming soon!

Get on the waitlist: https://www.mycanapy.com

Check out Josh, the guy behind it all!

Check out Abbie, our Brand and UI Designer

It's SO tempting to burn your business down and go all in on something "passive," we know! But before you do, listen to this Episode with Heather O'Brien, where we're debunking some of these ideas and telling you what it really takes to have multiple revenue streams from two people who have...well a lot. 

THIS WEEK ONLY, you can join the Stationery Experience and get access to 23 amazing stationery courses for one low price. Click here to grab your bundle now

DOWNLOAD THE PDF that Heather created for you for adding revenue streams! 

Connect with Heather: https://www.instagram.com/cultivatedcreative/ 

This episode is sponsored by Canapy. Learn more and create your free account here: www.mycanapy.com 

Did you know most successful stationery businesses go through a lot of phases? Heather is tellings us about how her business has changed over her 12 years in business and what you can expect if you're just getting started! We're covering burnout, saying no, ideal clients, red flags, semi-custom lines, and so much more!

This week only, you can get The Stationer Experience for just $247! With 21 stationery-specific courses and over 10 hours of education, all for one fantastic price, investing in your stationery business has never been easier.

Click here to learn more!

Connect with Heather: https://www.instagram.com/cultivatedcreative/ 

Combine the business with the mindset to make your Etsy experience feel easier.

FREE Facebook group: https://www.facebook.com/groups/elevatedetsy/
Energize Your Etsy Course: https://www.twocanco.com/etsy

Wouldn't it be great if you didn't have to work so damn hard?

I can say that I have worked hard throughout my career, but I want you to know that the long hours, blood, sweat, and tears are ONE of the ways you can become successful. It is not THE way or the only way.

Today I want to share nine ways that I have made my businesses easy

SHOW NOTES: www.twocanco.com/blog/letting-it-be-easy

In this episode, Nathan and I are talking about Multi-Level Marketing Businesses, often referred to as MLM’s. Classic examples of these businesses are Mary Kay, Beach Body, and Amway. If you’re considering joining one of these businesses, I encourage you to DO YOUR RESEARCH and set realistic expectations for yourself. 99% of people involved in MLM’s, don’t make any money and the average take-home is only $2400 a year. Last, I just came across a snippet that said roulette has better odds than most MLM’s. Remember: If it seems too good to be true, it usually is.

SHOW NOTES: www.twocanco.com/blog/mlm

What do you want more of in your life? If this episode, Shelby from Miller and Me and I are talking about how to manifest things in your life and business. With that, we’re talking mindset hacks you can apply today, to help you be more positive and invite more of the things you want into your life. We’re talking everything from basic happiness to Instagram mindset to manifesting more money.

SHOW NOTES: www.twocanco.com/blog/manifestation-and-mindset

OK this is a little more than 5 minutes ;) If you want your phone to be blowing up with Etsy "cha-chings" on black Friday while you online shop and sip your PSL, here are the four things I'd do (and it'll take less than 2 hours)

Because having a big sales weekend does NOT require you to work. Having a big sales weekend requires your listing to be found by strangers + easy to buy.

Introducing the Etsy toolkit! You'll get...

• Copy-and-paste Etsy message templates to make responding at the press of a button.
• Etsy mini-course: to help you start selling to more strangers by Black Friday
• Etsy Description template: so you never have to guess at what should be in your description again!
• Etsy Photo Checklist: So that your customers see everything they need to see to help them buy instead of messaging you

Do you have a couple of hours to dedicate to the biggest sales weekend of the year? NOW is the time to start preparing if you want to sit back and enjoy your weekend with your family while watching the order notifications roll in.

https://www.twocanco.com/toolkit

Energize Your Etsy

You're currently getting sales on Etsy but you're wanting to 2x (at least) what you're making. OR you're brand new to Etsy, and you don't want to fuck around with the trial and error and guessing; you want this to work sooner than later.

You want to go from thinking "what am i missing? what am i doing wrong?" to knowing what to change and how to change it.

Energize Your Etsy is for YOU. Start showing up in searches and selling to strangers before the biggest sales season of the year. When you join before Oct. 31st, 2024, you'll get my Etsy Prodcut Launch Mini Course to help you make the most of new products + plan your launches so you never give up half way through again!

https://www.twocanco.com/etsy 

Etsy ads are AMAZING but on their own, they’re not enough. If you’re wondering about ads, listen to this quick episode and the last one with Sam DiNicola!

Today's episode is from the Six Figure Stationer Course, in the module where we talk about pricing and selling. The SFS course is over 10 hours of business and mindset talk specifically to stationers. In this episode, Laney and I are talking specifically about selling. These concepts will apply to any industry, no matter what you're selling, but especially if you are a stationer, you'll want to list to the whole thing and the end!! If you want to level up your business, it starts with your thoughts, beliefs, and actions. You can't run an empire if you're running it like a hobby. This course is open again and this week only it’s 15% off! We'd love to send this whole week with you and help you hit that six-figure mark!

SHOW NOTES: www.twocanco.com/blog/successfully-sell-your-products-and-services

Four questions from YOU guys, that you would ask your coach. Today I‘m answering those question how to get unstuck in your business, how to get to a place where the money flows, how to set yearly goals, and how you should structure your days.

SHOW NOTES: www.twocanco.com/blog/coaching-with-carley

In this quick episode, we are talking about a couple of Etsy basics! These are two errors I see TONS of shops making, so I want to make sure you're not making them too. This audio is taken from a live training from the Energize your Etsy Group coaching, which will soon be available as a course! If you would like to get on the waitlist for that, go to www.twocanco.com/etsy
SHOW NOTE: www.twocanco.com/blog/etsy-mistakes

Ready for business growth this year? Start by getting ready with the right mindset & systems. This will look different for everyone, but this episode will help you get ready for growth by thinking about it in a new light.

SHOW NOTES: www.twocanco.com/blog/prepare-for-growth

Have you been considering getting a credit card for your business? Today we’re talking about what to look for in Credit Cards and how to avoid or manage debt in your business.

SHOW NOTES: www.twocanco.com/blog/credit-cards-and-debt

If you love Gilmore Girls and you own a business, this episode is for you.  Laney and I are talking about all the entrepreneurs in Starshallow, which is *spoiler alert* EVERYONE. From Sookie and Loralie as business partners to Luke and his diner, we're talking about a lot of great business lessons that we can learn from our favorite people. 

TIPSY BUSINESS SHOW NOTES: www.twocanco.com/blog/gilmore-girls
INSTAGRAM: www.instagram.com/carleyzuercher

If you want to grow your Etsy shop, focus on your Etsy shop. This is a piece from a live training on growing your Etsy without Instagram. If you don’t like instagram, feel stressed by it, or want o grow your Etsy Shop, this is for you.

SHOW NOTES: www.twocanco.com/blog/focus-on-etsy-instead-of-instagram

IT'S WORKING. This high vibe audio will get you back to the truth--that's it's all working.

I'd love to see your takeaways and POV as you listen, tag us on insta!

https://www.instagram.com/carleyzuercher/

https://www.instagram.com/tipsybusinesspodcast/ 

What does it mean to be authentic, specifically on social media? And when did not sharing every single piece of you become inauthentic? Let's talk about how you can go through tough seasons and not let the internet bully you into thinking you have to share every piece of yourself. You don't have to do "more," and what you do is enough.

Learn to coach yourself and challenge the autopilot tendencies inside the Art of Ease, which is currently 25% off!

https://www.twocanco.com/the-art-of-ease 

JOURNAL PROMPTS:

What does showing up authentically mean to me?
What are some examples of what that looks like?
What doesn't that look like?
What kind of content do I like to consume?

Looking at your current relationship with Instagram or content creation...
How might you be letting other people influence your decisions?
What are you NOT doing because of what people will think?
What are you doing just because you think you should?
Are the above answers you being truly atuentic? How could you make sutble shifts to feel more in alignment?

Have you ever thought about running ads? Feel like your marketing strategy could use a facelift? Sam and I are talking about online marketing and finding that sweet spot for your business. She's offering so many tips, places to start, and recommendations based on where you are! 

Sam DiNicola has over ten years of experience working with small-to-medium sized businesses to develop and execute effective marketing strategies. She built her boutique digital marketing agency while working full-time and then went on to scale that business to multiple six figures within a year of leaving her 9 to 5. Now, she continues to run her agency while working less than ever before as she raises her daughter and works with her husband to start new businesses and invest in real estate. Her clients range from startups to $10 million+ businesses, but the thing she loves most about working with her agency and coaching clients is the ability to work one-on-one with business owners to help make their lives easier and businesses more successful through strong marketing strategies, systems & processes, and a kickass mindset.

Find Sam on Instagram: https://www.instagram.com/sam.dinicola
Get the Roadmap: https://www.samdinicoladigital.com/digital-strategy-roadmap

Today's episode is a few segments from my new 1-hour course that teaches you how to set up Pinterest ads! This course is only $9, or if you're apart of the client bundle, I've given you free access. Pinterest ads are the only ads that I use these days, and so in this episode, you'll learn WHY that is.

SHOW NOTES: www.twocanco.com/blog/pinterest-ads

This long overdue episode is a peek inside that first month of becoming a mom. Jack was born on April 3rd, and I somehow managed to make over $6,000 in those first few weeks. I'm taking you behind the scenes of what that looked like, from vacation mode to easing back in way before I thought I would,

If you're an Etsy Seller, you START HERE for FREE: https://www.twocanco.com/free

Ready for more reliable money from your Etsy shop? Get my step-by-step process that's been used by over 100 Etsy sellers inside Energize Your Etsy: https://www.twocanco.com/etsy

STOP OBSESSING OVER THE PERFECT PICTURES. It does not have to be perfect when it comes to Etsy pictures. I made six figures on Etsy with poor quality, unedited dark photos. Your pictures don't have to be professional to sell your products. In this episode, we're covering three quick tips that will help get you more sales on Etsy!

To join the live event happening this week: www.twocanco.com/kelsey

Show notes: https://www.twocanco.com/blog/easy-easy-photo-tips-to-make-more-sales

Let me introduce you to my client Cara Jo--A professional figure-outer-er, multi-passionate, high-achieving business owner + stationer. In the last 18 months, her business has grown in big ways! She's booking DREAM (celebrity!!) clients, has moved into two spaces, bought a letterpress, gold foiler, and so much more. Her success hasn't been overnight, and it hasn't always been easy, but her clear vision and constant forward motion have resulted in a dream team, space, and more. If you're a stationer, shes' casually dropping so many gems to help you speed things up--and even if you're not a stationer, let this episode about how she thinks and acts be an example of what's possible regardless of the industry!

Connect with Cara Jo! Website Link:

https://knappdesignco.com

Instagram Link:

https://www.instagram.com/knappdesignco/

The Tipsy Business Podcast is sponsored by Canapy. Start organizing the back end of your business for FREE with www.mycanapy.com 

Pretty straightforward, in this quick episode, I am telling you some photo do's and dont's that you can apply to your shop today!

Start using Canapy for free today: www.mycanapy.com

Are you making the most of getting published and participating in styled shoots? In the wedding industry, styled shoots are common, and people either love or hate them. Laney and I have had different experiences, so we’re sharing what has (and hasn’t) worked for us. If you’re currently not getting results from your styled shoots or publications, Laney’s dropping some MAJOR tips for success, including Instagram tips.

SHOW NOTES: www.twocanco.com/blog/publications-and-styled-shoots

I'm taking you BTS of my freebie that has added over 5k people to my email list + helping you decide if you need an email list and the best way to use it. 

Questions to help:
What's the purpose of your email list of freebie?
Why should someone care about joining?

Ready to learn more, for FREE, right NOW?! Get the Etsy Power Pack! A 50+ page ebook to help you set up, serve, market, and scale your Etsy shop! www.twocanco.com/free 

Stationers! I have a freebie just for you. Get access to the Stationery Valut here: www.twocanco.com/free 

Module One: Basic Pricing strategies + how to make more money without working more. In this episode, we're coving all things pricing: Fixed costs, variable costs, minimums, trade-offs, the economy of scale, giveaways, supply and demand, emotional pricing, and so much more. 

https://twocan.thrivecart.com/from-crafts-to-riches/

Action on Etsy that gets you results. Are you waiting for the puzzle to solve itself? Stop waiting and start taking action that makes sense for where you're at.

Links to things mentioned in the episode:

free email Etsy course: https://www.twocanco.com/freeetsycourse

free masterclass: https://www.twocanco.com/workshop-registration

Etsy course (included the 500k roadmap!): https://www.twocanco.com/etsy

$500K roadmap (how I went from $0-500k, happening Thursday!) https://twocan.thrivecart.com/500k-etsy-roadmap/

Join the Free Etsy community on Facebook, where this live took place! 

https://www.facebook.com/groups/elevatedetsy/ 

Do you think the client is always right? Today Laney and I are talking about some situations where the client is actually wrong. * gasp * Yep, some times the customer is actually in the wrong, like when they breach their contract. In this casual convo we’re discussing our own experiences, how we handled them, and our advice if you ever end up in similar situations.

SHOW NOTES: www.twocanco.com/blog/the-client-is-always-right

It’s time to think outside the box. There is more than one way to do things, and yes often we get stuck feeling not liking what we’re going or feeling like we don’t know how to do it that one way. In this episode I’m sharing how to look at things a little differently. In the show notes you’ll find the journal prompt that I shared in this course! If you’d like to join the course, click here:

SHOW NOTES: www.twocanco.com/blog/be-open

Etsy, the early years. Today we're walking through what happened early on for my business + some important lessons for you no matter where you're at. I hope you enjoy this casual convo about the start of my Etsy!

At the end of the month I'm hosting a live program: $500k Etsy Roadmap.

https://twocan.thrivecart.com/500k-etsy-roadmap/ 

This is perfect for you if...

* You want to save time and energy with specific actionable steps for where you are now

* You want a clear path forward for what’s next (aka, when to focus on Etsy, when to market
when and how to pivot)

* You want your Etsy to work for you in ALL seasons (even if you sell seasonal products)

Wouldn't it be nice to have a community of people who love to support you in every way? My friend Kristyn is coming on today to talk about creating a community, not just a following. She has an incredible community, on and off Instagram, and even started a Facebook community called Creative as a Mother. One of the coolest ways shes utilized her Insta community is with Live Markets. I remember attending her first live market, which generated her $600 in 45 mins. She's since created a whole course around this and teaches others to do the same.

SHOW NOTES: www.twocanco.com/blog/create-a-community

✍🏼 WRITE IT OUT!
List some of your strengths!
What are some things you like about yourself?
How can you bring your attention to your strengths?

Doing what some expert tells you to do (me included), could be costing you precious time and money in your business. Today we’re talking about how you need to STOP doing what other people are doing, and how you can weed out some of the bad advice by focusing on what feels good. This episode is short and sweet, but I hope it leaves you feeling empowered to make the RIGHT next move in your business.

SHOW NOTES: www.twocanco.com/blog/creating-a-business-that-feels-good

Today we’re talking about Etsy mindset! I’m explaining the normal cycle that Etsy shop owners go through, and how to stay on the right track for success. This is from a live I did in the Energize your Etsy Facebook group, which is a private Facebook group just for members of the course! If you're listening to this episode you’re prob an etsy seller, so I wanted to tell you about the free workshop that I hosted! It’s called How to Get More Etsy Sales Without Selling To Your Friends and Family. You’ll learn three big mistakes that Etsy sellers make, how to avoid them, and for the first time ever I’m sharing my system, all for free. So it you wanna soak up all the free goodness from the workshop, click here: https://www.twocanco.com/workshop-registration 

In today's episode, I'm sharing a template you can steal + WHY I say what I say!

Get on the Waitlist for Energize your Etsy: https://www.twocanco.com/eye-waitlist

"Hey [Name]! 

I'd love to start processing this order for you! My current turnaround time is x; you could have it in hand x. If you want to move forward, you can use this link. I'll keep an eye out and start on it ASAP!

Please let me know if you have any questions!

Thanks, 

[Your Name]"

https://www.mycanapy.com

https://www.twocanco.com/the-art-of-ease

Procrastination isn't inherently bad. We assign that meaning to it.

How would things feel differently if we didn't shame ourselves and feel bad for simply waiting to do something?

You have SO many good ideas. Ideas? Actually, maybe you have too many. It's a good problem, but it feels like a problem sometimes, right? Today, we're going to add some simple checklists and templates to your life so you can go from idea to sale faster and with a lot less overwhelm.

This episode is also a blog post and video training! Copy and paste these templates, watch the video, or read this episode here!

www.twocanco.com/blog/go-from-idea-to-sale-fast 

If you're sold on the idea of having more templates and checklists (hello, my type-A besties!!!), I'm giving you my best ones for just $19 inside the Etsy Toolkit. You'll get

• The Etsy Description Template, so you never have to guess what should be in your description again!
• Copy-and-Paste Message Templates for one-click responses and better outcomes
• And the Etsy Photo Checklist so that your customers see everything they need to see to help them buy instead of messaging you!

Grab this for just $19 here: www.twocanco.com/toolkit 

If you're ready to blow up your Etsy, Energize Your Etsy has a limited-time bonus when you join in October! Get the Etsy Product Launch Mini-Course, a $99 Value, for free when you join now! 

You'll also get exclusive access to 1:1 coaching at 75% off, but there are only 6 spots available! Click here to learn more: www.twocanco.com/etsy 

If you only listen to one episode, let it be this one. As entrepreneurs, we often get stuck in a loop of creating problems that don't exist and only seeing the things that are going wrong. Today, we're shifting some of that focus to something that feels better.

The things you tell yourself are powerful. The things you think are powerful. The way you respond to clients influences your ability to land clients. If you want to change the way you look at competition, comparison, and your business, start here. This week, The Art of Ease is open until Wednesday. If you want to get out of your own way and change the way you think about the world and your business, this is for you. Learn more at www.twocanco.com/the-art-of-ease

SHOW NOTES: www.twocanco.com/blog/business-mindset

Listen in on a coaching call with a stationer and Etsy seller who is preparing for her first maternity leave. We're talking through that all to the common feeling of business being a rollercoaster, marketing, and more.

Here's the link I shared with her in this call that you'll hear us talk through: https://www.czinvitations.com/welcome-packet

BUILD is the perfect next step if you're ready for coaching conversations like this! At the end, you'll hear a testimonial from a recent BUILD client, and I know you could feel that good and prepared for your business, too.

Shoot me a message on Instagram if you want to chat about working together (without pressure, promise!), or learn more about BUILD here. 
https://www.twocanco.com/build
https://www.instagram.com/carleyzuercher/

If you're ready to scale your business, listen up! This week, Avani is telling us how she scaled her business in the last few years. If you've ever wondered about hiring or getting to that next level, this episode is for you. About halfway through, she throws out a statement about designers and owning a business that BLEW MY MIND. It is so true and so important for anyone in the creative space that identifies as a designer at all. Buckle up for some tough love about growing your business, as well as some tips for hiring, growing, and scaling your business.

SHOW NOTES: www.twocanco.com/blog/manifestation-and-mindset-p64na

In this episode, Britney is helping us get comfortable with social media. She’s teaching us how to show up and has detailed Instagram tips and tricks that will help you grow your presence and business via Instagram. She’s also teaching us how to use IGTV for any type of business. Instagram doesn’t have to be hard, and Britney’s helping us make it easy!

SHOW NOTES: www.twocanco.com/blog/social-media

Stay calm in uncertain times, and put your focus on growing your business. Here are 16 things you can do when things slow down in your business!

Start using Tailwind: https://promotions.tailwindapp.com/twocan-tailwind/ I misspoke in this episode, it’s $30 off not 30%!

Join us in The Client Bundle: https://www.theclientbundle.com

SHOW NOTES: www.twocanco.com/blog/when-business-is-slow

February was a CLUSTERFUCK of a month for me personally, but my businesses brought in almost $20k combined while I recovered. In this episode, I am breaking down where the money came in, how I was able to work so little, and the mindset + action that let me win even when I wasn't working.  

This month, my mindset course, The Art of Ease, is 25% off. This is perfect for the person who is ready to be able to set their phone down at the end of the day and *truly* disconnect. If you've ever been interested in coaching with me, this is the PERFECT first step. Here's the link to save $350 today: https://www.twocanco.com/the-art-of-ease  

Wondering about growing your Etsy shop? Energize your Etsy is always open! https://www.twocanco.com/etsy 

These are the five things I would do if I were started over on Etsy. Not doing any of these? This is a great place to start, even if you're not new to Etsy! Check out this list and see where you can improve your shop.

Save the Instagram post for later:
https://www.instagram.com/p/CnvHwl6Ltex/

Learn more about Etsy Small Group Coaching and reserve your spot:
https://www.twocanco.com/small-group-etsy-coaching

Want to learn more about Etsy pictures, listings, and everything in between for FREE?! Grab the Etsy Power Pack, an instant download ebook filled with 49 lessons around setting up, serving your clients, marketing, and scaling your Etsy shop! https://www.twocanco.com/free

Ciao from Italy! In this episode, we're going through all the ways I've been preparing for years + in the last few weeks! Until we feel prepared, we feel unprepared. Let's get out ahead of it.

Episode breakdown:

1:20 - Years in the making :) The full pivot that made this possible.
4:40 - Etsy! What I did on Etsy to make this easier.
12:00 - Coaching biz/other! 

I'd love to see your takeaways and POV as you listen, tag us on insta!

https://www.instagram.com/carleyzuercher/

https://www.instagram.com/tipsybusinesspodcast/ 

This episode is An inside look at Leah's growth + the Art of Ease. If you're feeling called to level up or want some actionable steps to achieving your goals, you're going to love this episode!

Join the Art of Ease: https://www.twocanco.com/the-art-of-ease

Connect with Leah:
https://www.instagram.com/leahemoss/ 

Wanting a team in 2024? This episode is all about working with a team and stepping into a leadership role. Also, sharing some unpopular opinions about VAs and who you should (and shouldn't) be strategizing with.

From Crafts to Riches, Listen to the first module for free + learn more about this course and hiring here: https://www.twocanco.com/fctr  

Connect with my marketing strategist, Cindy! http://www.thehustlingheart.com  

Getting a bad review SUCKS. Learn from my bad experience: How I handled a $300 order that Etsy refunded on my behalf and then received a one-star review. I'm sharing how I responded to this 1-star review and how I would have answered it when I was just getting started. Learn how to receive feedback to create better experiences for yourself and future customers. 

[FREE] Ready to learn more, for FREE, right NOW?! Get the Etsy Power Pack! A 50+ page ebook to help you set up, serve, market, and scale your Etsy shop! Etsy Power Pack: https://www.twocanco.com/free

The Etsy Toolkit: NEW! Get this toolkit, and all the templates that were mentioned in this episode: https://www.twocanco.com/toolkit

Energize your Etsy: https://www.twocanco.com/etsy

Follow me on instagram: www.instagram.com/carleyzuercher

How I went from overwhelmed to ah-ha momnet in 60 seconds. A couple of stories from my experience + 6 tips to help you when/before you get overwhelmed.

SHOW NOTES: www.twocanco.com/blog/ditch-overwhelm

If you’re selling on Etsy, you need to be familiar with this new rule. Today, I’m breaking down all parts of this new rule. Etsy is now charging us 12-15% for offsite ads, with no way to opt-out if you make more than $10,000. I went live on Instagram to talk about this new policy; the numbers, the pros, the cons, and this is a recording of that live!

SHOW NOTES: www.twocanco.com/blog/offsite-ads

Today we’re talking mindset! I’m telling you my mindset journey and why I became a coach (it’s not what you think)! I’m also excited to announce my new course, The Art of Ease. This 6 week mindset course is sure to help your mindset and make your subconscious mind your BFF.

The VIP spots are going to go fast! If you want to get on the waitlist for this, do that here!

SHOW NOTES: www.twocanco.com/blog/art-of-ease

These are four examples of Etsy buyers and how, as an Etsy seller, you can accommodate them ALL! 

See the Instagram post and save it for later:
https://www.instagram.com/p/CZX7sKertNC/

Learn more about Etsy Small Group Coaching and reserve your spot:
https://www.twocanco.com/small-group-etsy-coaching

Want to learn more about Etsy pictures, listings, and everything in between for FREE?! Grab the Etsy Power Pack, an instant download ebook filled with 49 lessons around setting up, serving your clients, marketing, and scaling your Etsy shop! https://www.twocanco.com/free

Have you ever thought about using Facebook to find clients? This is an entirely new concept to me, but Sam Dinicola is on telling us how you can leverage Facebook Groups to find paying clients. No matter what it is that you do or sell, you’re going to want to give this episode a listen. She's spending as little as 5 hours a month on lead generation through Facebook, which creates consistent and reoccurring revenue in her business.

SHOW NOTES: www.twocanco.com/blog/facebook-groups

*this episode has extra profanity* hehe oops. 

In this episode, we're talking about doing things your way, taking back your power amid chaos, and what building your business can be like.

My BUILD program, an eight-week small group experience, starts MONDAY! I mentioned it at the end of this episode; if you think it sounds like a good fit for you, shoot me a message on insta (https://www.instagram.com/carleyzuercher/) and I would be happy to send you more information! Since this is a private group experience, there is no long sales page, just a little more info and the link to buy. It's $3,333 (payments available). 

We'll be covering things like:
⚡️ Removing the "shoulds" (and bullshit) in business that are draining your time and energy
⚡️ Crafting a plan aligned to your vision that will keep you on track
⚡️ Implementing new boundaries that support your growth
⚡️ Stepping into the next version of yourself, now

🥰 It's an overall high-level commitment to your business AND yourself.

As I say in this episode, don't own a business if you're not interested in growing as a human because, boy, can businesses push the limits sometimes 😂

I hope you like this episode meant to empower and motivate you. xoxo

This quick episode sums up my May to July in my business, where we brought in $20k+ while really struggling behind the scenes. We'll pick back up with normal monthly recaps for August!

Follow me on Instagram: https://www.instagram.com/carleyzuercher/ 

With Nathan Zuercher

Turns out there are a lot of business lessons you can learn form Harry Potter and his pals! Today my Husband and I are going through the second Harry Potter movie and applying business lessons.

SHOW NOTES: www.twocanco.com/blog/business-lessons-from-harry-potter-2

If you’re considering moving out of your home office, Margaret and I are talking about all the things you need to know before you pull the trigger. In this episode we’re talking costs, things we wish we had known, and things we learned along the way.

SHOW NOTES www.twocanco.com/blog/office-space

Listen, Etsy is NOT right for everyone. In this episode, I am giving you some questions to think through, examples of who IS a good fit for Etsy and who IS NOT a good fit for Etsy. 

Do you have the desire to sell on Etsy?
Are you willing to invest the time, energy, money, and effort into your shop?
Are you committed to it?
Are you committed to continually learning and maintaining it?

If you answered yes to the desire but no to any of these, ask yourself:
What is one small thing I can do today?
What is something I can do to turn that no into a yes?

Join my FREE Etsy Facebook Community: https://www.facebook.com/groups/elevatedetsy

If Etsy is right for you, you can learn Everything Etsy from me in my Energize your Etsy Course: www.twocanco.com/etsy

This episode is sponsored by Canapy. Learn more and create your free account here: www.mycanapy.com 

Multipassionate? This is for you!

I'd love to see your takeaways and POV as you listen, tag us on insta!

https://www.instagram.com/carleyzuercher/

https://www.instagram.com/tipsybusinesspodcast/ 

CONNECT WITH STEPH!
https://vm.tiktok.com/TTPdBodvMW/ 
https://instagram.com/somedaypaperco_ 
https://instagram.com/ohmydesigns_ 

Join the Art of Ease: https://www.twocanco.com/the-art-of-ease 

Want to incorporate something new? Ready for change and pivot? Maybe it's time to work more, work less, or call in some massive growth. Ask yourself these questions and become self-aware in the process to make it all feel easier. If it doesn't feel safe, it doesn't mean it's not; it might just mean that there's room to check in and regulate your nervous system to what you really want.

JOURNAL:
What do I want? What's one thing that I want?
What's one thing that will help me get closer to what I want?
What things do feel good right now?
What would feel better?
What can I choose to see differently?

If you liked these episodes, you're perfect for The Art of Ease; this is SO much of what we talk about. Here's the link to learn about this course and see if it's the right fit for you: https://www.twocanco.com/the-art-of-ease

What's your purpose on social media? In this episode, my friend Britney is sharing how social media is a core part of her business and growth as an entrepreneur. We're talking about all things mindset, purpose, trolls, structure, adapting, growing, fear, and more! 

Britney Crosson is a social media thought leader that encourages business owners and creators to use their existing skills, talents, and knowledge to create exciting content that will make a positive impact on their audiences. She is the host and executive producer of top global marketing podcast, The Social Sunshine Podcast, owner of Fun Love Media, an online marketing and media agency based in Houston, TX, and the founder of Small Biz Social Society, a membership that helps ambitious entrepreneurs stand out on social media.

Connect with Britney! Website Link:

https://britneycrosson.com/

Instagram Link:

https://www.instagram.com/britneycrosson/

The Tipsy Business Podcast is sponsored by Canapy. Start organizing the back end of your business for FREE with www.mycanapy.com