Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands (Tracy Matthews)
Explorez tous les épisodes de Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
| Date | Titre | Durée | |
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| 11 Jul 2023 | EP 418: You're Perfectly Flawesome with Kristina Mand-Lahkiani | 00:41:13 | |
In the latest episode of the Thrive by Design podcast, I had an inspiring conversation with Kristina Mand-Lahkiani, author of the empowering book, Becoming Flawesome. Kristina is also the co-founder of Mindvalley, the renowned personal development platform. Together, we explored the path to self-love and how it can transform your life. How we learn to be self-critical From a very young age, we are told that to succeed, we have to work on our weaknesses and mistakes. Kristina shared an example of what she calls the red marker technique, which goes like this… You write an essay, and your teacher takes a red marker and points out all of your mistakes, gives it back to you, and says, ‘Work on your mistakes, then you'll be a success.’ This is a common paradigm in society, that reinforces our pattern of always looking for what’s wrong and then trying to fix it. But there’s another, less popular paradigm called the green marker technique. In this scenario, the teacher takes your essay and highlights everything you did really well, gives it back to you, and says, ‘Work on your strengths, and that's how you will succeed.’ Our society typically doesn’t work this way, but imagine if it did. Reinforcing Our Beliefs There is scientific evidence that if you believe in something, you're going to notice the evidence of that belief. The reticular activating system in your brain filters out the stimuli because you can't register everything. So instead, you notice what you focus on. And that's how our beliefs get reinforced. In addition to learning how to be self-aware, Kristina talks about:
If you’re like many artists and jewelry designers and you struggle with self-criticism, today’s episode is a must-listen. I guarantee you'll find it relatable and inspiring. Embrace your flawsome self and dive into the powerful conversation about self-love. Trust me, you're going to love it! Here are the resources mentioned in the show:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 18 May 2023 | EP409: The 3 Crucial Steps Every Jewelry Business Owner Needs to Scale | 00:37:24 | |
One of the biggest mistakes I see a lot of jewelry business owners make, and business owners in general, is not taking the time to plan and document a vision of what they're trying to create.
Without a vision, plan, or roadmap, it’s nearly impossible to get where you’re going and achieve those big goals that lead to success.
Regardless of your business vision, whether it’s scaling to a thriving multiple 7 figure company, growing a 100K per year business, or simply building something that supports you and your family and pays you well, you must apply 3 crucial steps to achieve your vision.
In Podcast Episode 409, I’ll reveal the 3 crucial steps every jewelry business owner needs to scale, including…
💎Why having a vision supported by proper planning is crucial to scaling your jewelry business 💎How deciding what’s important to you helps you grow, scale, and remain profitable 💎Why systems, tools, and automation are necessary to create more efficiency 💎What things to systematize for maximum impact and profitability 💎When and what positions to outsource or hire for to support your vision
Here are the resources mentioned in the show:
💍An Inside Look at a 7-Figure Jewelry Brand Masterclass: https://www.flourishthriveacademy.com/7-figure-jewelry-brand-eg/ 💍Book a Discovery Call to learn about our Momentum Program: https://www.flourishthriveacademy.com/discoverycall/ 💍Book: Vivid Vision by Cameron Herold: https://www.amazon.com/Vivid-Vision-Remarkable-Aligning-Business/dp/161961877X 💍The Ultimate Social Media + Marketing VA Hiring Template: https://www.flourishthriveacademy.com/jewelry-business-hiring-template/
Find us on your favorite social channels:
Follow on Instagram: https://instagram.com/tracymatthewsny Follow Tracy on Instagram: https://instagram.com/Flourish_Thrive Follow us on Tik Tok: https://www.tiktok.com/@flourish_thrive Follow Tracy on Tik Tok: https://www.tiktok.com/@tracymatthewsny Follow us on Facebook: https://www.facebook.com/FlourishThriveAcademy | |||
| 04 Apr 2023 | EP401: How They Did It – Online Sales Panel | 01:04:21 | |
If you’ve been struggling to grow your online sales using your website as a sales tool, you’ll love today’s episode! Last week, I hosted a panel of makers who shared how they grew their jewelry businesses, online, Every story of growth is different AND every designer is at a different level of success. The designers featured have customized designs, handmade jewelry, metal clay jewelry, fine jewelry and more. So if you’d like to get more warm traffic and convert more customers from social media, email, sms, and more listen in today. During today’s panel episode, you’ll hear how…
All of the makers featured today are graduates of our most recent cohort of the Train Your Customers to Buy Online Sales Accelerator. The next cohort starts April 18th.
Here are the resources mentioned in the show: Apply to The Train Your Customers to Buy Online Program Draw the Line Jewelry on Instagram Darshan Sacred Jewelry on Instagram Skinny Dip Jewelry on Instagram Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 05 Oct 2023 | EP437: How to Partner with a Manufacturer to Grow Your Jewelry Company with Jennifer Carey | 00:39:42 | |
Join us in this episode of Thrive by Design as we dive into the inspiring journey of Jennifer Carey, a fourth-generation jewelry maker and valued member of the Flourish & Thrive community. Jennifer and her husband used to craft beautiful jewelry pieces from their garage, hustling day and night to meet demand. But the handmade jewelry grind took its toll, leading to unexpected challenges when Jen fell ill, and they had to close shop. The good news? This story has a happy twist! Jennifer is now part of Riyalto, where she helps jewelry designers tap into the manufacturing powerhouses used by industry giants like Tiffany and David Yurman. With Riyalto, smaller brands and makers benefit from lower pricing and minimums, opening new doors for their creativity. We'll explore why it's so tough for designers to let go of the manufacturing process and how Riyalto bridges the gap. When you're handcrafting everything, time becomes a limitation, and it's challenging to find help that fits your needs. That's where Riyalto comes in as your jewelry-making ally. Think of Riyalto as your jewelry manufacturing matchmaker. Jennifer, with her background in the jewelry business, understands the struggles faced by smaller brands that don't require massive quantities. The common misconception that you need a huge order volume is shattered with Riyalto's help. Their technology-driven platform provides transparency throughout the manufacturing process, so you're never left in the dark. When you partner with Riyalto, you gain a dedicated team, complete with an account manager or jewelry professional. They handle all communication with CAD designers, merchandisers, and buyers, ensuring your project's success. Don't let time or skill constraints hold you back from reaching new heights in your jewelry business. This episode is a must-listen if you're hungry for growth. You don't have to navigate the journey alone – tune in now and explore how Riyalto can empower your creative vision! Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| 03 Aug 2023 | EP425: How 4 Designers Hit BIG Goals in Just 90 Days | 01:00:41 | |
In Episode 425 of the Thrive by Design podcast, we have the pleasure of introducing four extraordinary jewelry designers who have achieved remarkable success within just 90 days after joining us for Train Your Customers to Buy Online 12-week sales accelerator. You’ll meet Erin Kandoll from Twisted Ginger Jewelry, Karla Hackman from Karla Hackman Designs, Elizabeth Cline from Shop Dreamers of Dreams and Hannah Kim from By Hannah Design. These four designers share a common goal—to achieve unprecedented growth in their online sales. They’re all part of our Flourish & Thrive community and recently graduated from the Train Your Customers to Buy Online (TYC) 12-week sales accelerator. In this episode, we dive deep into their journeys, the challenges they faced, and the transformative impact TYC had on their lives and businesses. Each of them will open up about what was working for them and where they needed help to take their online sales to new heights. You'll hear firsthand accounts of how TYC's unique approach helped them overcome overwhelm, stay focused, and drive remarkable results. So, get ready to be inspired by the stories of Erin, Karla, Elizabeth, and Hannah as they share their triumphs and how they harnessed the coaching and mentorship they found in TYC to reshape their businesses. Whether it's leveraging email and SMS lists, mastering live selling on Instagram, optimizing websites, or adopting a visionary mindset, these designers have discovered the keys to unlocking success in the jewelry industry. Tune in now to hear their authentic and honest journeys, and witness how they turned their dreams into reality with TYC!
Here are the resources mentioned in the show: Apply here for Train Your Customers to Buy Online Follow Erin Kandoll on Instagram! Follow Karla Hackman on Instagram! Follow Elizabeth Cline on Instagram! Follow Hannah Kim on Instagram!
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 07 Dec 2023 | Episode #447: From the Projects to QVC and Oprah’s Favorite Things: The Joy is in The Journey with Lia Valencia Key | 00:41:35 | |
Did you know that if you believe it, you can achieve it? In the latest episode of the Thrive by Design Podcast, you’re going to freaking love my guest today, Lia Valencia Key! She’s a bundle of joy and shares her story about reinvention and how she transformed her childhood of poverty and hardship into something positive and amazing. Raised with very humble beginnings and in the most impoverished neighborhood in Philidelphia, she grew up in a homeless shelter with her mother and siblings. In those dark times, her mom told her, “Your predicament does not determine your destiny”. Lia shows you how to always find the light within yourself and how all things are possible. She’s living proof of shattering glass ceilings as she built a wildly successful business that’s been featured on QVC, Oprah’s Favorite Things, and so many more places! We talk about:
You are going to love her. Join me as I talk with one of the most joyful people that I’ve ever spoken to! Her words of wisdom and advice on how to persevere with joy will forever change your perspective (and business)! Join me on Thrive by Design for podcast episode 447! Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 02 Aug 2024 | Episode #484: Light Work in Action: How Spiritual Principles Transform Your Business with Jessica Zweig | 00:35:44 | |
Reclaim Your Feminine Power, Live Your Cosmic Truth, and Illuminate the WorldIt’s easy to get lost in the daily business grind. But isn’t there more to business than that? In Today’s Thrive By Design Podcast - Jessica Zweig - a successful female business owner and personal branding expert - argues that there is so much more to business than just work, work, work. This episode’s rundown:
Here are the resources mentioned in the show: Follow Jessica Zweig on Instagram Free Masterclass: The Five-step Jewelry Sales Playbook
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 29 Aug 2024 | Episode #490: Going Against Her Culture and Landing a Today Show Segment with Marion Gaude | 00:35:30 | |
Today’s Thrive By Design guest Marion Gaude has an amazing story of how she ended up as a surprise guest talking jewelry on one of the US’s top television programs the Today Show during the Paris Olympics - a story you won’t want to miss. Marion Gaude is a Jewelry business owner based in France. Her unique Jewelry contains gemstones sourced from India and she has a partnership with Le Bon Marchet - a high-end French department store nearing 200 years old. In this episode, we cover:
Here are the resources mentioned in the show: Jewelry Brand Makeover Bootcamp Follow Marion on Instagram! Check out Marion’s Jewelry Brand Atelier Siméon
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| 19 Sep 2023 | Episode 433: From Burnout to Bliss: How She Reinvigorated Her Passion After 17 Years with Rickson Sharkey | 00:54:31 | |
Is burnout keeping you from success, joy, and fulfillment? In the latest episode of the Thrive by Design Podcast, I chat with Rickson Sharkey - a seasoned and talented jewelry designer who shares about how she went from stuck in burnout to flourishing and thriving more than ever - financially, mentally, and personally. Her tips about getting back into a space of bliss and alignment are absolute gold. We talk about:
You’ll learn something we all need to hear - how to propel yourself past a really difficult time and step out of your own way so you can create a business and life you’re in love with. I know this episode will provide you with more clarity about what you really need to do to reignite your spark and run towards your dreams at full force!
Join me on Thrive by Design for podcast episode 433!
Here are the resources mentioned in the show: How to Stand Out in a Saturated Market with a Timeless Jewelry Brand Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 11 Oct 2023 | Episode 438: How to Take Incredible Branded Photography With Your Smartphone with Auguste Chocianaite | 00:36:22 | |
Want to use amazing branded photographs to take your business to the next level, regardless of where you’re at? In the latest episode of the Thrive by Design Podcast, I chat with Auguste Chocianaite - a wildly successful jewelry brand photographer who shares how to start attracting higher-paying customers with amazing branded photography! The best part? She gives step-by-step easy tips on how to do beautiful jewelry photography yourself and save money! We talk about:
Today’s episode is huge because if the images you’re taking of your jewelry don’t have a branding backbone, you can’t create photographs that sell your jewelry to your clients. I’m so excited for you to soak up game-changing wisdom and techniques for taking your jewelry business to the six or seven-figure route! Join me on Thrive by Design for podcast episode 438! Here are the resources mentioned in the show: Auguste’s Smartphone Jewelry Photography Bootcamp Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| 29 Feb 2024 | Episode 463: The Enneagram And Your Business with Hillarie Kay | 00:36:04 | |
How do you know that you’re using your strengths and challenges and those of the people you bring into your company to support your business’ growth and success? If you’ve ever wondered how the people you surround yourself with can optimize your growth instead of hinder it, then you need to use this assessment! I interview Enneagram expert Hillarie Kay - a results-driven trainer, entrepreneur, and speaker who uses the Enneagram to support business owners in building teams that thrive. We talk about:
She focuses on helping entrepreneurs achieve incredible transformations and understand their growth cycle and burnout cycle so they become unstoppable. Learn how the Enneagram provides invaluable insight into how you best operate and how to utilize it to build a team that’s a well-oiled machine around your business! Join me on Thrive by Design for podcast episode 463!
Here are the resources mentioned in the show:
The Art of Growth’s Free Enneagram Test The Enneagram Insitute’s RHETI Test
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 01 Jun 2023 | EP411: 5 ways to grow your business during the slow summer months | 00:17:11 | |
One of the reasons jewelry business founders feel frustrated during a slow season is that they're focused on a lack of sales instead of shifting their focus to how they can make the most of the slow summer months to grow their businesses. In Podcast Episode 411, I'll share 5 tips to maximize your slower months for greater impact and efficiency in your business...
The best course of action for the slow summer months, or whenever business is slow for you, is to take action with intention. Sitting and stressing is not the best use of your time. So instead, listen to Episode #411 and catch up on learning, work on important projects, plan your marketing, prepare for the holidays, and take a break. These actions will set you up for success and growth in your business. Here are the resources mentioned in the show: Book a Discovery Call to learn about our Momentum Program Learn more about Laying the Foundation Buy My Book: The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 22 Jun 2023 | EP415: How to Prepare to Give Your Two Weeks Notice with Amy Porterfield | 00:34:28 | |
Are you tired of the nine-to-five grind? Do you yearn for the freedom and fulfillment that comes with running your own business? If you've ever considered quitting your day job to pursue your jewelry business full time, then you're in for a treat. In Episode 415 of the Thrive by Design podcast I’m interviewing Amy Porterfield, an ex-corporate girl turned online marketing expert, author of the New York Times bestselling book Two Weeks Notice, and CEO of a multimillion-dollar business. In her new book, Two Weeks Notice Amy shares her journey from the corporate world to building a multimillion-dollar business. It’s an inspiring story with a fresh perspective on transitioning from a “job” into entrepreneurship. Leaving Your 9-5 Job Takes Courage More Than Confidence Leaving the security of a nine-to-five job can be daunting, but Amy advises relying on courage rather than waiting for confidence to kick in. Confidence comes with experience eventually, but you may not have that at first. So intead take the leap of faith and trust in your abilities. Building Your Runway is Part of Your Exit Plan Transitioning from your 9-5 day job to entrepreneurship will go more smoothly with some planning. Amy shared her three-step runway approach to help you leave your day job with integrity and confidence:
The Power of Clarity Around Your Dream Client Amy emphasizes that finding your niche doesn't exclude others who may benefit from your offerings; instead, it helps you cut through the noise in the crowded online marketplace and attract the right people who resonate with your message. Embracing Your Freedom The worst days as an entrepreneur are still better than the best days in a nine-to-five job because of the freedom and autonomy it brings. Being your own boss allows you to design your life according to your dreams and values. If you've been considering quitting your nine-to-five job to focus on building and growing your jewelry business, you’ll love this episode. Have a listen, take the leap, and start creating the life you've always envisioned! Here are the resources mentioned in the show: Follow Amy Porterfield on Instagram! An Inside Look at a 7-Figure Jewelry Brand - On Demand Masterclass Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram - https://www.instagram.com/flourish_thrive/ Follow @TracyMatthewsNY Instagram - http://instragram.com/tracymatthewsny Follow Flourish & Thrive Facebook - https://www.facebook.com/FlourishThriveAcademy
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok - https://www.tiktok.com/@flourish_thrive Follow @TracyMatthewsNY on Tik Tok - https://www.tiktok.com/@tracymatthewsny
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| 07 May 2024 | Episode 471: How Your Health Impacts Your Success with Tina Anderson | 00:33:02 | |
When you’re healthy as an entrepreneur and business owner, it shows.
Your energy is on point. You’re focused and in flow. You’re happier, more productive, and more creative. But when our health takes a hit, our business suffers too. When you’re feeling sick or sore, your motivation and clarity take a dive too.
That’s why keeping yourself healthy and vibrant is a huge win when you are designing your jewelry and building your business.
Today, my dear friend Tina Anderson is on the Thrive by Design podcast, sharing her incredible expertise on the gut-brain connection.
Tina is the CEO of Just Thrive, an incredible supplement company that has changed my life.
(I’ll spare you the TMI version, but let’s just say my digestive system is MUCH happier since I started taking their probiotic a few years ago.)
Gut health is not the topic that usually springs to mind when people think about growing their business or optimizing their daily routine… but it has a huge influence behind the scenes on how you feel and perform every day.
That’s why, in this episode, we talk about…
If you’re struggling with brain fog, digestive troubles, fatigue, skin issues, this episode could be a game-changer for you.
Don’t miss this fascinating deep-dive conversation.
xo, Tracy
PS: Tina has generously offered all Thrive by Design listeners 20% off a 90-day bottle of Just Thrive Probiotic and Just Calm. Check out www.flourishthriveacademy.com/justthrive and use the code TBD (as in, Thrive by Design) at checkout.
Here are the resources mentioned in the show:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| 26 Sep 2023 | Episode 435: How She Prepared For and Won the 7500K Halstead Grant for Her Jewelry Business with Stephanie Howell | 00:23:07 | |
Join us for an inspiring podcast episode with Stephanie Howell, the founder of S Howell Studios. Stephanie's jewelry creations are inspired by the beauty of the natural world, encouraging us to find wonder in life's simplest moments. Stephanie's journey into jewelry-making began in college, and her love for the craft eventually led her to launch her own jewelry business. Today, she shares her story of how she used the knowledge gained from Flourish & Thrive Academy's Laying the Foundation program and the Thrive by Design podcast to secure the prestigious Halstead Grant, even after her third attempt. Discover how Stephanie's pursuit of success in her jewelry business led her to seek out valuable resources like the Thrive by Design podcast and Laying the Foundation. She learned the importance of structuring her business to align with her life goals, including achieving a balance between financial freedom and time. Stephanie's journey to winning the Halstead Grant spanned three attempts, with each round teaching her valuable lessons. She used feedback from Halstead to make improvements and ultimately secured the grant in 2023. The key to her success came from everything she learned in Laying the Foundation, coupled with guidance from mentors and peers. Stephanie emphasizes that Laying the Foundation played a crucial role in her journey, helping her identify her ideal client, craft a brand story, and develop a strategic approach to her business. Without this foundation, she likens her business to a house without a solid structure. As a parting word of advice, Stephanie encourages fellow designers to invest in their education, stay organized, and not let financial concerns hold them back from pursuing their dreams. She believes that the knowledge gained from programs like Laying the Foundation is an invaluable investment that pays off quickly. Stephanie Howell's journey from a jewelry enthusiast to a Halstead Grant winner is a testament to the power of education, determination, and a solid foundation. Her success story serves as an inspiring reminder that with the right knowledge and support, any dream is within reach. Tune in to this episode for more insights and inspiration.
Here are the resources mentioned in the show: Follow Stephanie on Instagram! Apply for Laying the Foundation
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 14 Dec 2023 | Episode #448: How to Build More Confidence as an Artist with Miriam Schulman | 00:37:50 | |
Ready to break away from self-sabotage and gain the confidence and clarity you need to create success and sustainability in your business? Whether you’re a creative, an artist, or a jewelry business owner, if you’re trying to make a living with your art and lack confidence, keep finding new things to learn, and are overwhelmed with putting yourself out there, you’re in luck! In the latest episode of the Thrive by Design Podcast, I chat with Miriam Schulman who is the brilliant author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity - and she tells you exactly what’s holding you back and how to change that today. Her Passion to Profit Framework gives you the strategy to become wildly profitable in selling your offerings - without waiting any longer. Miriam makes everything crystal clear so you stop procrastinating and start taking the steps to grow and uplevel your dream biz today. Join us to learn the five elements that will make you amazingly successful as an artpreneur! Join me on Thrive by Design for podcast episode 448!
Here are the resources mentioned in the show:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| 21 Dec 2023 | Episode #450: The 5 Steps to Manifest Your Dream Jewelry Business | 00:28:47 | |
Episode #450: The 5 Steps to Manifest Your Dream Jewelry Business Want my 5 steps to manifest your dream jewelry business and make it happen in 2024? In the latest episode of the Thrive by Design Podcast, this Christmas episode is a celebration for you! I make sure that you’re fully prepared and give you all the tools you need to make it your best year yet! I talk about:
No matter where you’re at, here’s how to create the business of your dreams in 2024. (Hint: It all starts with setting your intention and understanding where you want to go.) Join me on Thrive by Design for podcast episode 450 as I talk about the exact process that I used to manifest a million-dollar company and my relationship!
Here are the resources mentioned in the show: The Jewelry Business Owner’s Growth Guide Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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| 02 Jan 2024 | Episode #452: 5 Ways to Overhaul Your Jewelry Brand in 2024 | 00:32:04 | |
Do you want 5 easy positioning strategies to attract people who love what you do, turn them into life-long fans, and get them to refer your products over and over again? The new year is just a great time to create a fresh start and uplevel everything in your business! In the latest episode of the Thrive by Design Podcast, I uncover how to overhaul your brand in a way that’s simple and exciting. I talk about:
I get that you might be time-strapped and don’t have a lot of time to work on this - so here are time-savvy ways to make your brand makeover for 2024 incredibly impactful! Join me as I dive into 5 fun ways to stand out in a saturated jewelry market and create a desired brand! Join me on Thrive by Design for podcast episode 452! Here are the resources mentioned in the show:
The Jewelry Brand Makeover Bootcamp
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews
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| 13 Jun 2023 | Episode 413: Summer Reading List For Jewelry Business Owners – 2023 Edition | 00:19:17 | |
Can you feel that?
It's the warm embrace of summer wrapping around us, bringing with it a welcome slowdown for most jewelry business owners, unless you're one of the amazing souls bustling away at art shows and festivals.
High-fives if that’s you!
Either way, now's the perfect time to kick back, relax, and dive into some captivating summer reads before the holiday season rolls around.
In Podcast Episode 413, I’m sharing my thoughtfully curated summer reading list to inspire and rejuvenate you.
You’ll learn what’s inside these amazing books and why I recommend (and love) them for you this summer…
I hope you grab one or all of the books on my recommended summer reading list. Prepare to feel inspired and to tackle every business hurdle that comes your way this season and beyond.
Here are the resources mentioned in the show:
Desired Brand Effect Book: https://desiredbrandeffect.com/
Tough Titties Book: https://www.talkingshrimp.com/book Buy Back Your Time Book: https://www.amazon.com/Buy-Back-Your-Time-Unstuck/dp/059342297X Two Weeks Notice Book: https://www.amazon.com/Two-Weeks-Notice-Courage-Change/dp/1401969879 Cash Confident Book: https://www.amazon.com/Cash-Confident-Entrepreneurs-Creating-Profitable/dp/1637586361
On demand masterclass: An Inside Look at a 7-Figure Jewelry Brand: https://www.flourishthriveacademy.com/7figures Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
Find us on your favorite social channels: Follow on Instagram: https://instagram.com/tracymatthewsny Follow Tracy on Instagram: https://instagram.com/Flourish_Thrive Follow us on Tik Tok: https://www.tiktok.com/@flourish_thrive Follow Tracy on TikTok: https://www.tiktok.com/@tracymatthewsny Follow us on Facebook: https://www.facebook.com/FlourishThriveAcademy | |||
| 28 May 2024 | Episode 475: Overcoming Addiction and a Toxic Relationship to Grow Her Jewelry Business with Sabrina Nussbaumer | 00:42:49 | |
Sabrina Nussbaumer is a woman with a hell of a backstory.
In 2011, she was in the depths of an alcohol addiction. She was going to school for fine arts… and blew all her scholarship money at the bar. Today, Sabrina is sober, thriving, and growing a unique silversmithing business.
In this inspiring episode, you’ll hear about…
…How Sabrina’s addiction — and a toxic relationship — led her to metal smithing and eventually to jewelry design…
…Why the pandemic turned out to be a blessing in disguise for Sabrina’s new business… and how she has kept her business afloat despite numerous personal challenges…
…How Sabrina got clear on her branding, content and launch strategy for a new phase in her business…
Plus how Sabrina learned to overcome the ‘icky’ feeling of asking for sales, how she has turned her trauma into momentum, and the results and mantras that keep Sabrina driving forward in her business every day.
Listen to episode #475 of Thrive by Design to get your all-access pass to Overcoming Addiction and a Toxic Relationship to Grow Her Jewelry Business with Sabrina Nussbaumer.
Here are the resources mentioned in the show:
Train Your Customers to Buy From You Online
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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| 23 Apr 2024 | Episode 470: How to Double Your Online Sales in Half the Time | 00:27:15 | |
Today’s show is all about doubling your online sales, with a few simple strategies that always work. But before we get to that, a quick message: If you’re serious about increasing your sales in a short period of time, I’m here to help you do that. Our Train Your Customers to Buy from You Online program (TYC) is going live on April 30th. TYC is a 12-week sales accelerator. It helps you leverage all of your sales channels and build your revenue by pulling on different aspects of how you sell. If you feel burned out and exhausted from spending every weekend doing shows instead of being with your family, you’re in the right place. Earlybird applications have already closed, but there’s still time to join if you are truly ready to take your business to the next level — click here to find out more. Now, back to the episode: Can jewelry designers really double their biz online in just a few months? Yes, and I’m not talking about church change. I’m talking about real growth.
One student, who will remin nameless, said this after she learned these strategies in one of our programs:
“I could kick myself because I wasn’t collecting email addresses or following up with people after shows, and now I’m going to do $8500 this month from just those basic strategies you taught me.”
If you’re focused on being of service, you can get amazing results with the sales strategies we cover today:
I also cover why this strategy works with retail customers and your wholesale accounts, as well as the email sequences that will get people to take more action after placing an order with you, finishing abandoned orders and coming back to buy after a long time away.
This episode is packed with practical, hands-on strategies that can start growing your business today. It’s only 27 minutes, too, so you can listen to it on your lunch break and be underway with at least one of these ideas by dinner.
Listen to episode #470 of Thrive by Design to get your all-access pass to How to Double Your Sales in Half the Time.
Here are the resources mentioned in the show: Train Your Customers to Buy from You Online program How One Jewelry Designer Grew Her Sales by 526% and Consistently Sells Out Her Collections Episode #396: How Live Selling Transformed Her Online Jewelry Sales
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
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| 04 May 2023 | EP406: 9 Step Process for Hiring an Awesome Team Member | 00:26:46 | |
In the beginning, when you're building a business on a shoestring, you’re probably doing everything yourself. But as your business grows, it can get overwhelming to continue doing all the things. So, how will you know when it’s time to hire?
I’ve seen this happen typically around the 150k to 200k revenue mark with jewelry designers that have been successful so far. Their collections are selling well, they’re getting good quality website traffic, and they’re crushing it in business. But they’re overwhelmed and stressed. Whether you’re ready to hire a virtual assistant, an operations manager, or someone to help with production or shipping, Podcast EP#406: 9 Step Process for Hiring an Awesome Team Member will give you so much clarity like…
Here are the resources mentioned in the show: The Ultimate Marketing + Social Media VA Hiring Template for Jewelry Business Owners Book a Discovery Call to learn about our Momentum Program, where we'll teach the whole hiring process. Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
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| 31 Aug 2023 | EP 429: How Do I Market My High End Jewelry to My Target Audience? | 00:12:07 | |
What do you do when traditional grassroots marketing isn’t working because no one in your circle can afford your high end jewelry? If you need straightforward tips to find customers who both desire and can afford your high end products, today’s episode of Thrive by Design is for you! Learn who to get your products in front of and how. You’ll meet Yuna - an artist with a very expensive and beautiful line of jewelry. Her relatable question is the focus of today’s episode. We look at exactly how and where she can find people who can afford her high end pieces. We discussed…
Ready to seriously change the way you approach marketing your high end products by focusing only on what works? Tune into Thrive by Design podcast episode #429 now!
Here are the resources mentioned in the show: Desiredbrandeffect.com/chapterone Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
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| 07 Mar 2024 | Episode 464: How to Increase Your Perceived Value With Packaging Design | 00:37:40 | |
Do you know how to use packaging to increase your product’s perceived value and bring customers back again and again? To make more money and attract more customers, you need a strong brand - and a strong brand is centered around strong packaging design! I interview Kelley Kempe who is the branding and packaging genius behind Hidden Path Creative - a graphic design studio supporting product-based businesses with packaging designs that genuinely represent their brand identity. We talk about:
Join us to learn how to elevate your packaging with storytelling and sustainability to attract more of your dream clients!
Join me on Thrive by Design for podcast episode 464! Here are the resources mentioned in the show:
Hidden Path Creative’s Website Hidden Path Creative’s Instagram Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
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| 20 Jun 2024 | Episode 477B: Is Your Jewelry Brand Cohesive? Find Out Today! | 00:16:36 | |
Welcome to the Thrive by Design podcast! I’m Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. In this episode, we’re diving into the secrets of creating a cohesive jewelry brand strategy. Discover:
Here are the resources mentioned in the show: How to Stand Out in a Saturated Market with a Timeless Jewelry Brand Masterclass
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
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| 28 Nov 2023 | Episode #445: The Power of a Mastermind Group | 00:30:02 | |
Did you know that masterminding will change your business and life forever? Joining and creating masterminds is one of my top priorities because when you invest in a mastermind, you invest in catapulting your business to the next level. In the latest episode of the Thrive by Design Podcast, I share how every single mentorship I’ve been in has opened the door for me (and countless others I know and coached) to create more wealth, a more profitable business, and more freedom. We talk about:
Fast forward to today, and I look at investment in mentorship as an investment in my future and business’s growth… Because my first mentorship turned out to be one of the best decisions of my life. It was a profound experience that opened my eyes to all of the possibilities of what I could potentially do. So join me as I dive into why masterminds are so incredibly powerful and how they will give you tools you might not even realize you need! Join me on Thrive by Design for podcast episode 445! Here are the resources mentioned in the show: The Collective → A Mastermind for High-Achieving Jewelry Business Owners Who Are Up to Big Things Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
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| 17 Oct 2023 | Episode #439: How to Use AI Without Getting Sued For Plagiarism and Copyright Infringement | 00:32:22 | |
Do you know how to protect yourself when using AI (and how to protect your work from others using AI)? In the latest episode of the Thrive by Design Podcast, I chat with my good friend Lisa Fraley, a legal coach. She talks about how to steer clear of the plagiarism, stealing, and copyright and trademark infringement accusations that are happening around AI and tools such as ChatGPT right now. She gives crucial, need-to-know tips on protecting yourself and your business! We talk about:
Don’t put off watching today’s episode because protecting yourself from getting sued isn’t something you want to put off learning about, trust me! None of us want to unknowingly plagiarize something, borrow someone’s copyright, or use a trademark that we’re not supposed to and as a result risk getting sued! Learn the steps you should be taking right now to stay safe and be smart when selling jewelry and other products online! Join me on Thrive by Design for podcast episode 439!
Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
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| 02 Apr 2024 | Episode 468: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days) | 00:29:08 | |
When was the last time you added 50, 100 or 200 new subscribers to your email list? It might not be intuitive, but every festival, trunk show and trade show you sell at is a goldmine for growing your online sales. And if you have no idea how you would pull those kinds of numbers at a live event, buckle up. Alex Boxall, from Alex Kathlyn Accessories, is a graduate from our last Train Your Customers to Buy From You Online program https://www.flourishthriveacademy.com/tyc/. In this episode of Thrive by Design she shares some of the incredible results she’s seeing in her business after implementing what she learned, like:
Alex also shares how TYC coach Andrea helped her figure out what to do with her 700,000 monthly views on Pinterest, the big personal transformation she experienced during TYC, and how she finally figured out the magic strategy for growing her business (and what it is!). It’s incredible what just a few tweaks to your in-person sales strategy can do for your online business, and that’s why we are opening the Train Your Customers to Buy from You Online program https://www.flourishthriveacademy.com/tyc/ again in just a few weeks. Early bird applications are open now, with a discount available AND a bonus 1-on-1 coaching call with one of our coaches if you apply and pay in full before the early bird deadline (April 15th). Click here to check it out. https://flourishthrive.typeform.com/to/BRAFDJMF?typeform-source=app.asana.com And if you’re not sure if TYC is right for you just yet, check out the Supercharge Your Online Sales Challenge. We’re going to be challenging you to get into action and start making money in real time. It starts April 15th (and it’s free!), so click here to get on the waitlist: www.flourishthriveacademy.com/supercharge. Don’t miss this episode. If you’re serious about growing your subscriber list, boosting your sales and getting out of the live event grind, this one’s for you.
Here are the resources mentioned in the show: Follow Alex on Instagram - https://www.instagram.com/alexkathlyn/ Alex Kathlyn Accessories Website - https://www.shopaka.ca/ Join Us for Train Your Customers to Buy Online - https://www.flourishthriveacademy.com/tyc/
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show - https://pod.link/1050430716 wherever you listen to podcasts and on Apple Podcast https://podcasts.apple.com/us/podcast/thrive-by-design-business-and-marketing-strategy-for/id1050430716 for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram - https://www.instagram.com/flourish_thrive/ Follow @TracyMatthewsNY Instagram - http://instragram.com/tracymatthewsny Follow Flourish & Thrive Facebook - https://www.facebook.com/FlourishThriveAcademy
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| 03 May 2023 | EP405: How to Focus Your Time When To Scale Your Business from 100K to 500K to 1MM | 00:31:18 | |
How to Focus Your Time When To Scale Your Business from 100K to 500K to 1MM What got you here is not going to get you there. Even when you’ve had success in your business, you’ll need to adapt your strategy to get you to the next level. Growth requires plenty of introspection and getting out of the weeds to hire top talent and lead your team. Step into the role of leader and break through that glass ceiling. When you accept that you cannot possibly continue to do everything yourself and you begin to put top-level talent into support positions within your company, that’s when true growth starts to happen. It’s more than a mindset shift too… Getting your SOPs in order, knowing your KPIs, setting and tracking goals, and leading your team to understand and support your vision is the key to growth and the ability to scale. In EP#405: How to Focus Your Time When To Scale Your Business from 100K to 500K to 1MM, I talk about…
Here are the resources mentioned in the show: Do you need support in growing your business? Book a Discovery Call, and let’s chat about how we can help you grow your business via our programs or coaching packages. Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 10 Jan 2024 | Episode #453: 14 Key Milestones In Your Journey From ZERO to a 6-Figure Jewelry Brand | 00:19:30 | |
Want to know the 14 key milestones you need to grow a successful, sustainable business past that 6-figure marker? The thing is, these milestones will help you uplevel your business and start the year off with a bang no matter what size your business or your goals are. Whether you want to have several 7-figure businesses, a 6-figure business, or make a couple of hundred or thousand dollars a month to help take your family on vacation or send your kids to school, I got you! I talk about:
This super short episode gives you a high-level picture of things you should be looking at as you’re scaling - so nothing slips through the cracks. Join me and grab a notepad to write down these milestones that will make a world of difference in your business (I promise)! Join me on Thrive by Design for podcast episode 453!
Here are the resources mentioned in the show: The Jewelry Brand Makeover Bootcamp Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 20 Jul 2023 | EP421: The Power of Intention + Massive Action Helped This Jewelry Designer Sell $17K in Just 3 Days Rael Cohen | 00:29:24 | |
Ever wondered if it's truly possible to manifest your dream business and create the life you've always desired? Well, get ready for some mind-blowing inspiration because I have fantastic news for you - it's ABSOLUTELY within your reach! In this episode of the Thrive by Design podcast, I had the pleasure of chatting with the incredible Rael Cohen of Rael Cohen Jewelry. Not only is she a jewelry genius, but she's also a graduate of our TYC program. Rael is living proof of the power of mindset and manifestation practices. With her unwavering belief in these practices, she has achieved nothing short of extraordinary results. Rael put her manifestation practice into action by following the strategies we teach in TYC. And as a result, she manifested an event with over 12,000 dream clients in attendance, resulting in a jaw-dropping $17,000 in just three days! But Rael's journey is far from over. She's on an unstoppable mission to grow her jewelry business to multiple 6 figures. With plans to move to Sante Fe, hire an amazing team, and create a fulfilling life for herself, she's well on her way to achieving her dreams. If you’re ready to manifest your dream business and create a life beyond your wildest dreams? Tune into episode 421 and discover how Rael…
Tune in now, and unleash your true potential!
Here are the resources mentioned in the show: Follow Rael Cohen on Instagram! Supercharge Your Online Sales Challenge
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
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| 21 May 2024 | Episode 474: It’s My Birthday! A Dramatic Reading of the First Chapter of My Book | 00:34:27 | |
It’s my birthday! I know I’m incredibly blessed… and that the abundance I have today is the result of some hard lessons I learned a few birthdays ago.
Today, I want to share the most important gift I ever received — the lesson that took me from struggling artist to thriving business owner.
In this episode, I share the story of how my life and business transformed into the incredible reality I have today. If I could give every jewelry designer a gift, this lesson would be it.
So tune in to hear me read the first chapter of my book, The Desired Brand Effect, to hear about: …The moment in my first business when I realized I had NO money left over after delivering a $100,000 order (and what happened next)... …The book that blew my mind about the problems in my business and helped me see how to transform my maker mindset to become the leader of my business… …Why becoming the chief visionary officer (CVO) of your business can help you get great at turning your dreams into reality instead of continuing as a maker struggling to bring your vision to life… …And how I went from being a broke designer to having my work stocked in over 350 stores around the world (with celebrities like Halle Berry and Charlize Theron loving on my work).
If you’ve been struggling to make a sustainable living from your jewelry designs, if you’re burned out, scared of your numbers or just know it’s time to take your business to the next level, this one’s for you.
And if you can find the courage to act on what you hear, by the time your own birthday rolls around next year, maybe you’ll be telling an incredible transformation story of your own.
Listen to episode #474 of Thrive by Design to get your all-access pass to It’s My Birthday! A Dramatic Reading of the First Chapter of My Book.
The greatest birthday gift you could give me today is to go and listen to this episode.
My life’s purpose is to help creatives like you to start thriving in their art, and it truly lights me up to hear it when someone starts making a change after hearing this story.
xo, Tracy
Here are the resources mentioned in the show: The E-Myth Revisited by Michael Gerber Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 08 Feb 2024 | Episode #460: Building a Community of Ethical Makers with Ethical Metalsmiths | 00:44:49 | |
We’re diving into some incredibly important topics about ethical and sustainable jewelry production, making, and sourcing!
This is a hot topic that everyone wants to talk about and learn about, so we’re also going to explore the Ethical Metalsmiths Organization.
I’ve been on their advisory board for a couple of years, and I just love what they’re doing to mentor designers and create community in a very different way than we do over here at Flourish and Thrive Academy.
In the latest episode of the Thrive by Design Podcast, I chat with Jennifer Dawes and Jay Moncada about becoming an ethical metalsmith and what it looks like to build a sustainable jewelry brand!
We talk about:
If you don’t know about Ethical Metalsmiths, go look them up right now - I highly recommend that you become a member because they’re awesome. Listen in for a candid talk on how to build a business that’s in alignment with your values of doing good to the earth and having a clear line of the supply chain! Join me on Thrive by Design for podcast episode 460! Here are the resources mentioned in the show:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 25 Jul 2023 | EP422: She’s on Track to Triple Her Sales This Year – Here’s How She Did It! with Erin Kandoll | 00:30:01 | |
Have you ever felt like you hit rock bottom with your jewelry business, questioning whether your passion for creating beautiful pieces is destined to remain just an expensive hobby? On today’s episode of Thrive by Design, You’ll meet Erin Kandoll of Twisted Ginger Jewelry, who has a story that proves success often blooms from the darkest moments. In this special episode, we dive deep into Erin's incredible journey – from selling all her tools and supplies to reigniting her passion and becoming a thriving jewelry entrepreneur, on track to triple her sales this year! Erin's path to healing and solace started after a deeply traumatic event, where she found refuge in the gentle glow of silver and the dance of a torch. Over the past ten years, she's honed her craft as a self-taught silversmith, pouring her heart into this captivating art form. But it was the moment she discovered the Thrive by Design Podcast that everything changed. Listening to our episodes ignited a spark within her, and she knew it was time to figure it out and turn her craft into a thriving business. Joining Flourish & Thrive Academy for the Jewelry Brand Makeover Bootcamp and Laying the Foundation was the turning point for Erin. With newfound knowledge and guidance, she embarked on a journey to establish a legitimate online presence and build her brand. The transformation didn't end there! Erin's journey continued with Flourish & Thrive Academy's Train Your Customer to Buy Online 12-week Accelerator (TYC). Little did she know that this decision would skyrocket her sales, and her success took off like a tumbleweed, going faster than she could keep up! In Episode 422, Erin shares some remarkable milestones with us, from creating her website and securing wholesale orders to surpassing her entire previous year's online sales in just three months – and that's just the beginning! Building a solid foundation for her business, Erin is now gearing up to triple her sales this year! With a new studio on the horizon and a passion that fuels her drive, she's unstoppable. So, if you've ever felt like giving up on your jewelry dreams, listen to Episode 422 and let Erin's journey inspire you to turn your passion into a thriving business. Your dreams are within reach – embrace the journey, and let the magic unfold!
Here are the resources mentioned in the show: Follow Erin Kandoll on Instagram! Buy My Book: The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| 23 Mar 2023 | EP 398: From Shopaholic to Personal Shopping + Custom Jewelry Design with Ulka Wilson | 00:39:37 | |
Calling all Shopahoolics and Bright Shiny Object Lovers! This podcast is for YOU! What if you could transform your LOVE of pretty things and shopping into a thriving jewelry business?When I first met my guest on the show today, Ulka Wilson of Ulka Rocks, she proudly announced that she was a shopaholic (even as she was collecting a lot of inventory behind the scenes). Ulka is a graduate of our Train Your Customers to Buy From You Online Program which is open for enrollment. On today’s episode of Thrive by Design, she shares how she has transformed her passion for shopping and designing for herself into a multi-6 figure business shopping and designing for others. It’s a unique business model and lots to learn from! Here’s what we chat about during today’s episode…
Ulka is such a rockstar and was so fun to interview. Enjoy this episode! Finally, learn more about growing your online jewelry sales – and turn your bright shiny object, shopaholic syndrome into a thriving business. Here are the resources mentioned in the show: Join the Train Your Customers to Buy Online Program Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 21 Mar 2023 | EP397: Why Many Online Sales Strategies Fail | 00:11:52 | |
Are you a jewelry business owner struggling to make sales online? You’ve put up a beautiful website and you’re marketing on social media. Perhaps you’re even sending out some emails here and there but for some reason you just can’t seem to make predictable online sales? Growing your jewelry website sales takes a strategic approach that’s part tactics, part creativity, and part consistency.If you’d like to grow your online jewelry sales and train your customers to buy from you online, you likely need to understand why some online sales strategies fail - and how to fix them! Listen to this short episode where I dive into common mistakes that stunt online sales growth. In EP397: Why Many Online Sales Strategies Fail, I cover…
I hope this helps you make more online sales this year. If you really want to go deeper on these concepts, join me for a free masterclass I’m hosting HERE.
xo, Tracy
Here are the resources mentioned in the show: Train Your Customers To Buy Online Program FREE Class: The 5 Mistakes Even Smart Jewelry Biz Owners Make That Are Killing Their Sales Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| 30 Jan 2024 | Episode #458: Growing an Email List and Selling Out of Collections in a Day with Nicole Burch | 00:40:08 | |
What if you could just drop a jewelry collection and make $10k in 2 days because you followed a step-by-step roadmap? If that’s a goal of yours, listen to this episode where I interview one of my students, Nicole Burch, who shares her strategy and how she started crafting $10k days for her jewelry business! The mother of a special needs son, a Reiki healer, and an energy worker, she built this jewelry business as a passion and is a graduate of our Laying The Foundation Program. We talk about:
Once scared to be seen, she now runs an impressive, extremely successful biz and has retired her husband who now homeschools their special needs son. Don’t miss today’s episode to learn life-changing advice for achieving mindblowing sales and creating the business of your dreams! Join me on Thrive by Design for podcast episode 458! Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok01 Follow @TracyMatthewsNY on Tik Tok
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| 14 May 2024 | Episode 473: She's Supporting Her Husband Through School With Her Jewelry Business with Lindsey Kirk | 00:34:30 | |
When Lindsey Kirk’s husband came home and told her how much he was struggling at his swing shift factory job, it was clear they were at a crossroads.
She knew that in spite of her feeling of panic, it was time to take her jewelry business to the next level.
After 5 years of running a studio space to sell her pieces in Quincy, Illinois — while working a part-time job to make it work — Lindsey decided it was time to close the store and double down on her website (lucky for her, because the pandemic hit just a few weeks later).
Lindsey had been a fan of Thrive by Design since the podcast launched back in 2015, and when she and her husband decided he would go back to school, she came looking for support in playing full-out to build her online sales.
. She enrolled in Laying the Foundation, and I am so excited to share her story with you today. Lindsey is a bad-ass implementer and has some amazing insights to share about how her business has grown to the point that she’s been able to support her husband while he’s back studying full-time.
In this episode, you’ll hear:
The crazy numbers that Lindsey started seeing in her business as soon as she started working through the LTF material…
The 3 key concepts from LTF that changed everything for Lindsey’s business (and the mindset shift that has helped her increase her business over 50% in the past year)...
The amazing social media campaign that helped Lindsey hit a key goal in her business and how sharing her love of dogs has bonded her community to her even more…
We also talk about why the structure of Laying the Foundation was so effective for her, changing the narrative of your inner voice, and how her business turned out to be the lifeboat she and her husband needed (instead of taking a backseat to his work).
Listen to episode #473 of Thrive by Design to get your all-access pass to She's Supporting Her Husband Through School With Her Jewelry Business with Lindsey Kirk.
Don’t miss this beautiful conversation with Lindsey the Ladysmith.
Here are the resources mentioned in the show: Follow Lindsey the Ladysmith on Instagram! Atlanta Texas Area Spay & Neuter Project
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 04 Jun 2024 | Episode 476: The Energetics of Daily Sales | 00:21:33 | |
Join me, Tracy Matthews, as I delve into energetics - something that helps me achieve my desires - and what can help you do the same for yours. In this episode, I’ll share:
I'll share actionable insights on:
Let’s get started! While you’re at it, check out our Jewelry Business Owners Growth Guide and Laying The Foundation program. Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
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Follow @Flourish_Thrive Tik Tok
Follow @TracyMatthewsNY on Tik Tok
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| 14 Sep 2023 | Episode 432: How to Step Up and Play a Bigger Game This Holiday Season | 00:21:39 | |
In the latest episode of the Thrive by Design Podcast, I chat about stepping up and stepping out in your jewelry business. It’s time to gain beautiful momentum and play big this holiday season. Today’s episode is gold because I dive into amazing takeaways from a powerhouse women’s event that I recently went to. It’s time to stop excuses and self-sabotage and start expanding your audience, getting more visibility, and growing your sales. We’ll chat about:
I’m thrilled to share incredible tips, tools, and my own realizations from brilliant speakers dedicated to helping you step up and play it big instead of play it safe. What to learn more about my biggest takeaways that I’m implementing in my own business? Listen to Thrive by Design podcast episode 432 now!
Here are the resources mentioned in the show:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| 16 May 2023 | EP408: How to Work With a #2 To Scale Your Business | 00:33:04 | |
If you’ve hit a growth plateau in your business, there’s a good chance it’s time to hire your second in command. I’ve seen designers in our Flourish and Thrive community experience these plateaus, which keeps them from moving forward. They know they “should” be hiring, but they put it off because they’re unsure how to hire a great team member or which activities to let a number two take ownership of. This is a common stumbling block which is why I’m so excited to have Carla Garro and Sam Wunschell of Lita Seaglass on the Thrive by Design podcast. They generously shared how working as a team has helped the company double in size and revenue. In Podcast EP#408, we go in-depth about hiring the right team for growth…
Here are the resources mentioned in the show: The Ultimate Marketing and Social Media VA Hiring Template for Jewelry Business Owners
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
Xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 23 Jan 2024 | EP456: How to Build a 5 to 6-Figure Side Hustle Jewelry Business with Coaches, Dawn and Chelsea | 00:58:57 | |
Today’s episode is for all my jewelry makers out there who have zero interest in building a full-time jewelry business but who want a successful side hustle that generates full-time income! Don’t miss this invaluable chat about launching, growing, and scaling a successful jewelry business that’s aligned with your vision of success to 5, 6, 7 figures, and beyond (especially if you just want to work part-time)! If you’re someone who is thinking about starting a jewelry business, you want to develop a robust side hustle, or you’re ready to go big or go home (which, funny enough - you can do ALL this from home), then you are going to LOVE this episode! I’m interviewing two of my favorite people in the world who are also two of our killer coaches here at Flourish and Thrive, Dawn DiGesare and Chelsea Farmer! We talk about:
These two women are remarkable not only in their businesses and in what they’ve created for themselves with their jewelry brands but they’re going above and beyond to support you so you can build your dream business and income on your terms! Tune in to learn what growing a successful 5 or 6-figure side hustle actually looks like. Join me on Thrive by Design for podcast episode 456! Here are the resources mentioned in the show: The ZERO to 6 Figure Jewelry Business Roadmap Masterclass
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 18 Jul 2024 | Episode #481: Rising Fine Metal Costs? Here's How to Handle Pricing! | 00:27:26 | |
Are rising metal costs driving your profits into the ground? Are you tired of losing sales to customers shocked at your new prices? In 2008, I had to close my business because expenses were rising faster than I could adapt. So, when I started my second Jewelry business - I developed strategies to prepare myself in case it happened again. In today’s episode - I share what you can do in your business to not only survive but thrive in today’s highly inflated precious metals market. In this episode, we go over:
Here are the resources mentioned in the show: Free Masterclass: The Five-step Jewelry Sales Playbook The Jewelry Marketing Collective (Early Bird Sale) Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| 08 Jun 2023 | Episode 412: Meet Your New Favorite Summer Read – Tough Titties by Laura Belgray | 00:34:36 | |
Meet Your New Favorite Summer Read – Tough Titties by Laura Belgray If you don’t already know Laura (ummm…hello?), then you should! She's an amazing copywriter, writer, and master storyteller, and she’s flippin’ hilarious. Laura has been a dear friend of mine for six or seven years and has been on the Thrive by Design podcast before, but today is extra special because she’s treating us to an inside look at her new book, Tough Titties, which releases on June 13th! Tough Titties Author Laura Belgray is a Gifted Storyteller Laura has an innate ability to share real-life stories in a way that makes us feel connected and tucked inside her world, not just an outside observer. She finds humor in everyday moments, which she skillfully crafts into easy-to-consume stories that are engaging and entertaining. This is her true gift. In EP412: Meet Your New Favorite Summer Read – Tough Titties by Laura Belgray, Laura dished about…
Why Tough Titties is the Best Summer Read of 2023 The writing is incredibly compelling, and there’s an arc to it. Laura’s storytelling mastery captures your attention, so you can’t wait to see where’s it going or what’s going to happen, “Is she going to find her thing? Is she ever going to find love or grow up to become an actual adult? And the spoiler? Not really.” Even though Tough Titties is not a self-help book, it does insight some wisdom and inspiration. “I think if you've ever felt behind in your life for your career, it's going to make you feel a lot better. If you feel like you could use a little permission to be more of yourself. It will give you that.”
Here are the resources mentioned in the show: Order Tough Titties and Bonuses! Follow Laura Belgray on Instagram!
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 27 Aug 2024 | Episode #489: From Hitting Rock Bottom to Her BEST Year Yet with Laura Stamper | 00:37:46 | |
What would you do if you lost everything? That happened to today’s guest Laura Stamper. In just 3 months - she lost everything. Her husband, her house, and her art studio. But Laura didn’t let that stop her. She invested in herself and her business - and her business grew 7x❗when compared with the same quarter as last year. And she credits the coaches at F&TA for giving her two big pieces of advice that made it possible.
Here are the resources mentioned in the show: Follow Laura Stamper on Instagram! Sign up for the Jewelry Brand Makeover Bootcamp
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 05 Jul 2023 | EP417: Anniversary Episode: Become Your Best Salesperson | 00:28:59 | |
When you started your journey as a jewelry maker, you probably didn't anticipate the need to become a professional marketer as well. But here's the reality: if you're not actively marketing, it can be challenging to grow your business and engage your target audience. Today we’re celebrating the 11th Anniversary of Flourish & Thrive and sharing practical tips to simplify your marketing efforts, allowing you to focus on what you do best… creating stunning pieces of jewelry. Listen to Episode 417 of the Thrive by Design to learn how to Become Your Best Salesperson with these tips… Tip #1: Create Monthly Templates for Your Marketing Calendar To ease the overwhelm of creating new content and ensure marketing consistency develop monthly templates. Tip #2: Harness the Power of AI Tools While I would not use AI to write your copy or content, you can leverage AI tools to speed up your marketing. Tip #3: Simplify Your Marketing with a Virtual Assistant If you’re struggling to keep up with your marketing, consider hiring a marketing VA to create blog posts and emails, as well as handle content planning, social media management, and engagement. Bonus Tip: NEW!! Jewelry Marketing Club Imagine having ready-made marketing materials delivered to you every month! Amazing, right? We're excited to announce our upcoming membership that offers "done for you" jewelry business marketing. Each month, you'll receive email templates, a marketing calendar, social media captions, customizable hooks, content ideas, trending reels, and even SMS templates. Marketing your jewelry business doesn't have to be overwhelming or time-consuming. By implementing these tips, you can simplify your marketing efforts and gain back valuable time to focus on creating and being the visionary of your company. Embrace simplicity and efficiency, allowing your jewelry to shine and your business to grow and thrive.
Here are the resources mentioned in the show: Train Your Customers Waitlist Jewelry Marketing Club Supercharge Your Online Sales Challenge
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 12 Mar 2024 | Episode 465: 3 Lessons From Instagram and Facebook Crash Last Week | 00:20:32 | |
How do you life-proof, recession-proof, and algorithm-proof your jewelry business? Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales. If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people. I tell you how to use these platforms to grow your business strategically, instead of putting your business in jeopardy! I talk about:
I’m excited for this quick and dirty episode about 3 lessons from last week’s Instagram and Facebook crash and how to take your power back starting today with active marketing strategies! Join me on Thrive by Design for podcast episode 465!
Here are the resources mentioned in the show: Apply For Early Bird Enrollment to Train Your Customers To Buy Online Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 06 Apr 2023 | EP402: Ask Me Anything Q&A | 01:04:49 | |
Q: How do I grow my jewelry sales on my website? A: Growing your online jewelry business sales is part strategy, part consistency, and part daily practice. One of my favorite things to do is to answer your burning questions! That’s why from time to time, I do an Ask Me Anything Q&A and today’s topic replay is all things online sales. Listen to episode #402 of Thrive by Design to get your all-access pass to Ask Me Anything Q&A – Online Sales Edition During this episode, I answer questions like…
I hope you love my insights in this episode! And if you’d like some support growing your online sales, join us for the Train Your Customers to Buy Online Program and get the training, accountability, and feedback you need to grow this year!.
xo, Tracy
Here are the resources mentioned in the show: Train Your Customers to Buy Online Program Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 22 Aug 2024 | Episode #488: Why Your Marketing Isn't Making Sales – It's not what you think! | 00:33:24 | |
Do you ever feel like the wrong people are buying from you? Many of my students come to me with a vision of their dream customer. The problem? The only people buying their Jewelry are outside their target demographic. And worse - this misalignment results in low sales. These students don’t understand why their marketing seems to be attracting the wrong people. In today’s episode - I cover aligning your marketing so that it attracts your dream client and increases your sales. In this episode, I cover:
Here are the resources mentioned in the show: Jewelry Brand Makeover Bootcamp (September 3-6, 2024)
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| 27 Jul 2023 | EP423: Transforming Your Creative Funk Into Your Best Year Ever with Donnette Roberts | 00:27:56 | |
Have you ever found yourself stuck in a creative funk with your jewelry business? We've all been there! As creative entrepreneurs, rough patches of overwhelm and burnout can hit us unexpectedly, leaving us wondering how to keep the business going. In Episode 423 of the Thrive by Design podcast, get ready for an inspiring story that'll hit home for many of you. Join us as we dive into the journey of jewelry designer Donnette Roberts from Prickly Cactus Jewels. She faced burnout despite having a successful end-of-year show and considered giving up. But instead of throwing in the towel, she harnessed her analytics skills and joined us for our 12-week accelerator program: Train Your Customers to Shop Online (TYC) If you're feeling down about your business, like Donnette, her story might just be the inspiration you need to keep going! Discover how she transformed her creative funk into a thriving business with the help of TYC. Donnette's results were mind-blowing, with her online sales soaring by 112%, her average order amount increasing by 50%, and her returning customer rate improving by 33%. So grab your headphones and tune in to Episode 423 of Thrive by Design to learn how to overcome burnout and reignite your passion for your jewelry business. You won't want to miss this one!
Here are the resources mentioned in the show: Links: Follow Prickly Cactus Jewels on Instagram! NEW Masterclass: 6 Strategies to Scale Your Online Sales in 2023
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 07 Aug 2024 | Episode #485: Unmask Yourself With Paula Owen | 00:37:04 | |
Do you feel like you wear a mask as you go through life? In today’s Thrive By Design podcast episode, meet Paula Owen - a photographer who has the special ability to see the different masks that people put on… And help take them off. She does this in a process she calls - appropriately enough - unmasking. If you feel like you wear masks so often in your life that you no longer know who you are underneath - this is an episode you won’t want to miss! In this episode:
Here are the resources mentioned in the show: Follow Paula on Instagram! Buy my book: The Desired Brand Effect Desired Brand Effect Mastermind Retreat
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 16 Apr 2024 | Encore Episode #422: She's On Track to Triple Her Sales This Year... Here's How She Did It! | 00:33:27 | |
Is your jewelry business really just an expensive hobby right now? If you have to make jewelry, but you also have to make it a viable business, today’s episode of the Thrive by Design podcast is for you. Erin Kandoll quit her jewelry business just as the pandemic was starting, because she didn’t think it would ever be able to support her family. She sold all her equipment, got rid of her old inventory… and then stumbled upon Thrive by Design. She listened to a bunch of episodes and enrolled in our Laying the Foundation program. She started seeing results so fast that she progressed into the Train Your Customers to Buy from You Online program (which, by the way, is reopening on April 30th), and 18 months later, her business was on track to do triple the revenue she’d had the year before. In this incredible episode, Erin shares:
We also talk about the fun intro challenge we give TYC students to make back the cost of the program in the first week, the trait Tracy believes is the true key to success in running a jewelry business (hint: it’s not talent!), and how Erin’s self-worth has evolved as a result of growing her business. I love, love, love this episode. Erin is such an inspiration and I know you’re going to get some incredible insights from hearing her story. Don’t miss Encore Episode #422 of Thrive by Design with Erin Kandoll.
Here are the resources mentioned in the show:
Laying the Foundation Train Your Customers to Buy from You Online
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
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| 08 Nov 2023 | Episode #442: How to Be a Better Friend to Your Business with Zach Rehder | 00:36:37 | |
What do you do when you’re out of alignment with your biz and trying to get it to do something it’s not meant to do? In the latest episode of the Thrive by Design Podcast, I chat with my dear friend, Zach Rehder, who is a breathwork facilitator, intuitive healer, and an amazing soul who works with deep trauma. He’s helped me through some of the hardest moments of my life when I was in a deep state of burnout. Understanding how to navigate when you’re at odds with your business and caught in the middle of a toxic relationship with it will make or break your business and goals!
We talk about:
Today’s episode is incredible because Zach walks you through the very same process that he put me through! Get ready to become BFFs with your business so that you can do the things that you’re supposed to do with it. If you’re considering burning your business down, listen to this episode as soon as possible - it will change everything. Chances are that you just need to change a few things or show up differently! Join us if you’re overwhelmed and burnt out with your business, or even if you’re unsure where to take it next. I know from firsthand experience that his wisdom will change your life! Join me on Thrive by Design for podcast episode 442!
Here are the resources mentioned in the show:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| 29 Mar 2023 | EP399: Your Business Will Only Grow As Much as You Grow | 00:08:50 | |
Have you ever felt stuck in the same place for a LONG time? Or maybe you say that you want something to change or be different but you aren’t taking the actions to change for yourself. I’m not here to call you out [well maybe a little] but more so to HELP you overcome the biggest bottleneck to your business growth – YOU. If things aren’t growing for you, listen to today’s short and sweet episode… If you need support getting unstuck, enlist the help of a coach, community, or program that will help you solve the problem you’re struggling with. We can see what you can’t see clearly!
Here are the resources mentioned in the show: Join Train Your Customers to Buy From You Online Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| 16 Jan 2024 | Episode #454: How She Built A Successful Jewelry Business During "Naptime" with Paige Barbee | 00:36:01 | |
Want to know how a new mom built a massively successful jewelry business during “nap time”? If you’re a new mom (or even just crunched on time), and you’re trying to build your jewelry business, you might think you don’t have enough time. I totally get that… But what if you could build your business during naptime…or in just an hour or two a day? That’s why I’m interviewing my special guest today, Paige Barbee, a busy mom with a retail store called Paige Barbee Jewelry in Nashville, Tennessee, who is making waves in the jewelry world. We chat about how she:
A graduate of our Laying The Foundation Program, Paige prides herself on designing jewelry that has meaning for the wearer and shares how she’s made an incredible impact and income while working less (and how you can too)! Let’s dive in - I can’t wait for you to soak up her unbelievably inspiring insight and tips! Join me on Thrive by Design for podcast episode 454! Here are the resources mentioned in the show: The Jewelry Brand Makeover Bootcamp Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| 25 May 2023 | EP410: Creating a Clear Vision for the Future of Your Jewelry Business | 00:14:46 | |
Creating a Clear Vision for the Future of Your Jewelry Business Do you have a clear vision for your business? If not, it's time to shift your focus from just making and selling to strategic planning. A clear vision improves communication with your audience, motivates your team, and fuels your business's growth. The first step to creating your vision is to get clear about what you desire from life and business, including your goals, personal aspirations, spirituality, and finances. This transformative process aligns your beliefs, motivates you, and sets you up for success. In Podcast Episode 410, I'll guide you through an exercise to create a powerful vision for your business…
This episode is incredibly eye-opening for identifying where you might be stuck, whether you’ve hit a business plateau, and how to move past it to have the business you’ve always dreamed of. Here are the resources mentioned in the show: Book a Discovery Call to learn about our Momentum Program Book: Vivid Vision by Cameron Herold Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 04 Sep 2024 | Episode #491: A Brave Move to Follow Her Artistic Dreams With Nicole Fedele | 00:29:01 | |
Would you have the courage to change cities to follow your dream?Today’s guest Nicole Fedele - a recent Laying the Foundation graduate - did just that. Nicole lived in one of the biggest cities in the world - NYC - that has everything an artist could possibly want - and yet she left to find somewhere that would fit her even better. And today - she shares why she made such a brave choice. In this episode, we cover:
Here are the resources mentioned in the show:
Follow Nicole on Instagram! 4-Step Magnetic Marketing System Masterclass
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 01 Aug 2023 | EP424: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days) | 00:31:17 | |
In this captivating episode of the Thrive by Design podcast, we sit down with the brilliant jewelry designer Alex Boxall, the creative force behind Alex Kathlyn Accessories. Join us as we explore Alex's inspiring journey, from childhood creativity to building her online business and embracing newfound confidence. Rediscovering Her Passion and Navigating Challenges Alex's love for crafting jewelry began early in life, making friendship bracelets and wire-wrapped rings for her mom. When she launched her brand, Alexandra Kathlyn Accessories, in 2014, it was born out of necessity after facing job uncertainties in a small town with limited opportunities. An Unintentional Hiatus Alex dedicated herself to growing her business from 2014 to 2018, using in-person shows as her primary channel and supplementing with online sales. However, after becoming a new mom, she realized she couldn't give her best to both roles. Scaling back her business to part-time allowed her to focus on her family. Then, life threw her a curveball with the pandemic, leading to an unintentional three-year hiatus. Elevating Her Online Business with Flourish & Thrive Academy Determined to succeed, Alex joined Flourish & Thrive Academy's transformative program, Train Your Customers to Buy Online. This pivotal decision marked a turning point in her journey, propelling her to take bold and consistent action toward her goals. Armed with the strategies she learned in TYC, Alex attended a two-day market, using her newfound confidence to ask people to join her VIP List. Her results were astounding:
TYC's magic lies in its actionable approach and accountability, encouraging designers to stop procrastinating and take consistent action. If you’re feeling inspired by Alex's journey, I promise you’re going to be even more inspired when you listen to this episode. Tune in now for insights and wisdom from an exceptional jewelry designer on her path to massive success.
Here are the resources mentioned in the show:
Alex Kathlyn Accessories Website Join Us for Train Your Customers to Buy Online
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
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| 28 Sep 2023 | Episode 436: What Every Jewelry Brand Needs to Know About Instagram SEO | 00:19:03 | |
Discover the hidden potential of Instagram SEO! Join us for episode 436 of the Thrive by Design podcast as we dive into the world of SEO, shedding light on its transformative role in expanding your reach and growing your audience, particularly on Instagram. Explore the uncharted territory of Instagram SEO, where we unravel its significance in boosting visibility and discoverability through the platform's search bar. It's not just about Google anymore. Instagram SEO's ranking factors, including relevance, user activity, and search results, are paramount for engagement and growth. In this eye-opening episode you’ll discover how to enhance your discoverability on Instagram, harness Instagram's advanced settings for SEO and tap into the art of crafting winning captions to captivate your audienc When you invest time in researching keywords and devising an SEO-focused content strategy, your audience, email list, and sales will skyrocket! Tune in to podcast episode 436 today to learn how to leverage the power of SEO and elevate your jewelry company's visibility on Instagram. Your journey to social media success starts now! Here are the resources mentioned in the show: Apply for Laying the Foundation Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
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| 24 Aug 2023 | Ep 428: Ask Me Anything: Do I Need More Than One Dream Client for My Different Offers? | 00:11:59 | |
In my “ Supercharge Your Sales Challenge: Ask Me Anything” session, Emmy, an artist and business owner, asked this question because she started out by making clay, but then evolved into making jewelry and other gifting products. She raises such a great point for business owners with multiple collections – one that can often cause overwhelm and confusion. Do you need a dream client for each category, or are you targeting the same person? In the latest episode of the Thrive by Design Podcast, we delve into whether or not you have more than one dream client if you have more than one offering. We’ll chat about how to:
You’ll meet Emmy - an ambitious jewelry maker who expanded and diversified her business to include multiple collections. Her compelling question about how many dream clients her assorted offerings should have is an essential one to analyze. Want the full scoop? Tune into Thrive by Design podcast episode 428 now!
Here are the resources mentioned in the show: Follow Emy Oikawa on Instagram! Get Chapter One of The Desired Brand Effect Book
Here are the resources mentioned in the show:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 19 Mar 2024 | Episode 466: What's Working in 2024 to Increase Your Website Traffic | 00:27:05 | |
Want the best 2024 strategies to drive more traffic to your website and sell more online? I’m sharing a bunch of super valuable data and statistics with you that prove how powerful online sales still are when growing your jewelry company (and that show you where to focus your efforts). I also walk you through how to holistically think about all of the different online sales channels available today and how to uplevel your marketing and visibility with some crazy-effective tactics! I talk about:
Learn how to build a multi-omnichannel brand that sparks more sales and repeat customers! Join me on Thrive by Design for podcast episode 466!
Here are the resources mentioned in the show: Apply For Early Bird Enrollment to Train Your Customers To Buy Online Learn More About Train Your Customers To Buy From You Online
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews Follow on Instagram:
Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 11 May 2023 | EP407: How to Feel Cash Confident in Your Jewelry Business | 00:29:51 | |
There was a time when I was happy to stick my head in the sand when it came to business finances, P&L statements, and balance sheets. That didn’t bode well for me as I eventually declared bankruptcy for my first business. While I wouldn’t wish my experience on anyone, I did learn (the hard way) the importance of looking at and understanding my numbers. That’s why I’m so excited to have Melissa Houston on the Thrive by Design podcast today. Melissa is one of our Momentum coaches, the founder of She Means Profit, and the author of the new book Cash Confident. She teaches business owners how to ditch all of their money stories to become cash confident and grow a profitable business. In Podcast EP#407: How to Feel Cash Confident in Your Jewelry Business Melissa shares her 5-Step Financial Framework for a Profitable Business and also…
Here are the resources mentioned in the show: The Ultimate Marketing + Social Media VA Hiring Template for Jewelry Business Owners Grab a Copy of Melissa’s book: Cash Confident, including her bonus workbook Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
Xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 10 Aug 2023 | EP426: 5 Ways to Use ChatGPT and Other AI Tools For Social Media Growth with Blair Kaplan Venables | 00:34:07 | |
If you've been curious about harnessing the potential of AI to enhance your connections and speed up content creation, you're in for a treat with this episode! Join me as I sit down with Blair Kaplan Venables, the founder of Blair Kaplan Communications and the Global Resilience Project. Back in 2008, when she was just 23 years old, Blair took a daring leap, leaving her job at Lululemon to venture into the world of entrepreneurship. During a time when social media marketing was still in its infancy, Blair saw the potential for her public relations business, paving the way for an extraordinary journey ahead. Fast forward 15 years, and Blair continues to blaze a trail, guiding her entrepreneur clients to become thought leaders and leading experts using social media as a platform. Through her group and 1:1 coaching, she empowers them to elevate their social media skills, craft compelling stories, and establish themselves as authoritative voices in the online sphere. As the world embraces AI, Blair recognizes its incredible power in content creation. During our conversation on episode 426 Blair shares her favorite AI tools, including Chat GPT, and provides 5 invaluable tips on effectively using AI for social media and blog content creation. Don't miss out on this amazing episode with Blair Kaplan Venables, where she shares her expertise and experiences on how to leverage the power of AI to craft compelling content and build authentic connections with your audience! Here are the resources mentioned in the show: Apply for Train Your Customers to Buy Online Follow Blair Kaplan Venables on Instagram! Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 16 Nov 2023 | Episode #442 Bonus: Breathwork Meditation With Zach Rehder | 00:08:19 | |
Today my friend Zach Rehder is giving you an on-demand tool to use whenever you need a little grounding for yourself and your business! In this bonus episode of the Thrive by Design Podcast, Zach walks us through a beautiful breathwork meditation! Be sure to keep this short and simple session on hand for when you ever need to step back and take a few minutes to relax and reset! It helps you:
I recommended that you do this at a place where you can let go of everything for a few moments and even close your eyes - so not while you’re focusing on something else that needs your attention. Join me on Thrive by Design for podcast episode 442’s bonus! Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| 15 Feb 2024 | Episode #461 The Power of In-Person Events for Small Business | 00:51:20 | |
Today we’re talking about the power of live events and how impactful they are for growing your small business! For years, one of my favorite things to do was host events at Flourish and Thrive Academy because of the life-long relationships I made! That’s how some of my best connections and friendships were formed! I haven’t been so excited about a podcast interview in so long because these incredible ladies are going to dive into how powerful events are for your life and business. In the latest episode of the Thrive by Design Podcast, I chat with Allison and Cat - the founders of the Ultimate Product Party. They throw live events that are centered solely around supporting other women-owned, product-based business owners. We talk about:
I love this topic so much because we’re bringing back live events for Flourish and Thrive Academy this year, and I’m thrilled! Tune in because I know you’re going to love them as much as I do, and their insight about in-person events will change everything for you! Join me on Thrive by Design for podcast episode 461! Here are the resources mentioned in the show:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 21 Nov 2023 | Episode #444: Embracing Your Challenges With Gratitude as a Path to Growth | 00:30:02 | |
Today is all about one of the core pillars of manifesting what you want in your life and business - being, acting, and emoting the energy and vibe of what you’re trying to attract. Because honestly, manifestation and positivity aside, sometimes life just goes sideways and you get served (as Jason calls it) a c-r-a-p ball. Do you know what I’m talking about? The thing is, we’re human, and sometimes bad things happen to good people who are doing everything right. As a business owner, you’re going to face challenges every single week in your business, and there will be times when you come up with negative self-talk because of the hardships you’re facing (we all struggle with it). In the latest episode of the Thrive by Design Podcast, that’s exactly why I talk about how to put a spin on gratitude and be grateful for everything that’s happening to you - even when it’s not so fun at the time. Because, even though it definitely doesn’t feel like it, your obstacles are taking you to the next level in your business and growth. So how do you transform that crappy energy into a positive vibe or feeling of gratitude? I’m excited to share some tangible advice on how to embrace challenges as a path to growth! Join me on Thrive by Design for podcast episode 444! Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 25 Jan 2024 | Episode #457: From Hobbyist to Scaling Her Jewelry Brand The Right Way with Audrey Allman | 00:40:49 | |
Want to know how to quickly scale your jewelry hobby into a wildly profitable business and take it to that next level (even if you want to work part-time)? If you’re ready to make a big impact this year while prioritizing what’s important in your life, then listen to this episode! I’m interviewing Audrey Allman, who started her jewelry business after her sister died because her sister loved jewelry and she wanted to carry on that legacy. We talk about:
Learn how she’s grown her business in leaps and bounds by pushing past her fears and investing in her growth…and how that’s enabled her to make her money back within 2 weeks after every class she’s signed up for! Join me on Thrive by Design for podcast episode 457! Here are the resources mentioned in the show: The ZERO to 6 Figure Jewelry Business Roadmap Masterclass Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 25 Jul 2024 | Episode #482: How to Use Etsy To Acquire New Customers with Monica Little | 00:34:23 | |
If you’ve been selling Jewelry for awhile, you probably have an opinion on Etsy. Special guest Monica Little - a Hand-made product business coach who has sold over $100k on Etsy - says it is possible to get started today on Etsy, stand out even as a new seller, and sell high-priced items worth hundreds of dollars. And today she shares with us the same advice she gives her coaching students on how to use Etsy to sell their products:
Here are the resources mentioned in the show: Follow Monica Little on Instagram! Follow Monica Little On Facebook! Free Masterclass: The Five-step Jewelry Sales Playbook The Jewelry Marketing Collective (Open for enrollment) Desired Brand Mastermind Retreat
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 14 Aug 2024 | Episode #486: Key Takeaways From Powerhouse Women + My Mastermind Weekend | 00:34:25 | |
One of the biggest mistakes I see creatives and business owners make is trying to do everything on their own. I attribute many of my recent successes to getting in the room with powerful people - networking, learning from, and making friends with other successful business owners. In today’s episode - I share my key takeaways from a mastermind I attended last week. This episode’s rundown:
Here are the resources mentioned in the show: Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th (THIS WEEKEND)
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 25 Apr 2024 | Episode 470B: How to Know When You’re Done — And What to Do Next | 00:18:43 | |
What are you done with?
To answer this profound question, this week we’ve got a special double-barrel episode release on the Thrive by Design podcast — How to Double Your Sales in Half the Time, and How to Know When You’re Done — And What to Do Next.
Both episodes are intended to shake you up out of the parts of your life where you’re stuck and know it’s time for a change.
Asking what I was done with in my own ‘rock bottom’ moment back in 2008 started me on the journey to the life and business I have today.
I was 40, and in total shock after the recession crashed my business overnight, taking my confidence with it. The guy I’d been dating for 3 years ghosted me. I went on vacation with two girlfriends to Nicaragua and couldn’t afford to do everything they wanted to do, and then on top of it all I got stung by a stingray at the beach one day.
Ugh.
I’d had enough. I was so done being broke, being taken for granted, being afraid.
On that trip I realized that I had no choice but to start doing things differently.
I invested in coaching so I could get super clear about what I wanted from my business.
I quit dating people who didn’t truly care about me so I could make space for someone who did.
I stopped taking custom orders from people who were not going to pay me and focused everything on building an online platform for the people who would.
And in a few months, everything was different.
If you are so ready for everything to be different, I have an invitation for you.
Next week we are launching our last live season of Train Your Customers to Buy from You Online. We are closing enrollment on Monday 29th April, and classes begin Tuesday 30th.
If you’ve been on the fence about applying to TYC, this is your sign.
If you’re done missing time with your family, scrambling to make ends meet, and bending over backwards to make your business work, it’s time to make a change.
Be done with all that.
Listen to episode #470 and #470B of Thrive by Design to get your all-access pass to How to Double Your Sales in Half the Time and How to Tell When You’re Done.
Then come back here and click here to apply to TYC: https://www.flourishthriveacademy.com/tyc/
Don’t miss this. This is your chance to make a real, lasting change that could be transformational for your life and business.
Here are the resources mentioned in the show:
Supercharge Your Online Sales Challenge
Train Your Customers to Buy from You Online
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 18 Jan 2024 | Episode #455: A Single Mom With a Cause Creates a Vision of Success Blythe MacDonald | 00:35:35 | |
Do you want to know how a single mom built a jewelry business she’s proud of so that she never has to work for someone else again, just by dedicating herself to it part-time? If you’ve been feeling like you’re floating around in the jewelry universe and you’re not sure what you stand for or what you do, then you’re going to love this interview! In the latest episode of the Thrive by Design Podcast, I’m chatting with a very special guest, Blythe MacDonald, who walks you through how she’s more than doubled her sales in the last year while being a full-time stay-at-home single mom. The founder of Monarch & Magpie, she creates cruelty-free upcycled jewelry for conscious consumers, and she’s able to donate 3% of her profits to a charity that’s nominated by her community of buyers and followers! We talk about:
On top of that, if you’re trying to raise young kids while building your business, you’re going to be incredibly inspired today, because it shows that anything is possible for you! Let’s dive into this amazingly uplifting episode - it’s going to light a fire in you! Join me on Thrive by Design for podcast episode 455!
Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| 18 Apr 2023 | EP403: Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy | 00:38:03 | |
Is Instagram still a viable marketing channel for your jewelry business? Great question which comes on the heels of a maker movement happening on Instagram right now. Here’s the short of the long: a jewelry maker announced on Instagram that she was closing her business because the “Instagram-algorithm” was not showing her posts to her followers. The video went viral and started a movement of frustrated makers “begging” Instagram to change their algorithm back to how it was 5 years ago. My guest today, Alexandra Camacho, and I understand your frustration with Instagram and want to assure you that begging IG to change is not a very good use of your time. Instead, it’s time to diversify how you market your jewelry business. During EP#403: Instagram is Dead? How to Diversify Your Jewelry Marketing Strategy, we chat about the following…
Enjoy this awesome episode and think differently about your jewelry marketing. xo, Tracy
Here are the resources mentioned in the show: Follow Alexandra on Instagram! Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 09 Apr 2024 | Episode 469: How Shifting Focus Increased Her Cash Flow and Growth with Antoinette Elizabeth | 00:31:47 | |
There are times in your jewelry business where you might have to take a hard pivot to get what you really want.
That’s where Antoinette Elizabeth found herself last year, and today on Episode #469 of the Thrive by Design podcast, she shares how she navigated that incredibly tough crossroads in her business.
When a huge storm cut off tourism to Antoinette’s location, she knew she had to make a change if her business was going to survive. In this unique episode, Antoinette shares:
And there’s more (you know I love to go deep with my podcast guests) — how Antoinette decided that TYC was right for her (and not “just another coaching program”), and the inner shift that made her decide to turn down her dream retail location after moving online.
We also talk about building her confidence with pricing and negotiating with wholesale customers, and how Antoinette is now showing up in her business every day more authentically, more creatively and with more calm.
With the incredible results Antoinette got from TYC, we knew we had to have more of her in our world.
That’s why she’s going to be one of the student mentors on the program when it kicks off again on April 23rd. Yep — she’s going to be there to support our students who are making the shift towards selling online, getting out of the grind of live events, and figuring out how to thrive by design in their own business.
If you know already that TYC would change everything for you, like it did for Antoinette, earlybird applications are open now, with a discount available AND a bonus 1-on-1 coaching call with one of our other coaches if you apply and pay in full before the early bird deadline (April 15th). Click here to check it out — this is an awesome opportunity to save yourself a bunch of money while training your customers to buy from you online over and over and over again.
And if you want a taste of what to expect from the program, our free Supercharge Your Sales Challenge kicks off on April 15th. We’ll be challenging you to get into action and start making money in real time. If that sounds like the kind of push you need right now, you can sign up at www.flourishthriveacademy.com/supercharge.
Don’t miss this beautiful episode. It’s full of joy and I’m so psyched to share Antoinette’s journey with you.
Xo, Tracy
Here are the resources mentioned in the show: Follow Antoinette on Instagram!Your PRANA Supercharge Your Online Sales Challenge Train Your Customers to Buy from You Online Apply For Early Bird Enrollment to Train Your Customers To Buy Online
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| 07 Sep 2023 | Ep 430: 7 Ways to Increase Your Exposure + Visibility for Jewelry Brands | 00:27:30 | |
With the holidays right around the corner, it’s vital to understand how to help more of your dream clients find you. Here’s 7 different ways to increase your visibility and attract a bigger audience. So if you want to magnetize more people to your brand, make sure that you don’t miss today’s episode! We dive into getting your business more visible and becoming even more profitable. These are the tip of the iceberg of juicy tips that we touch on. Start implementing them as soon as possible! We discussed:
Want all the juicy deets? Tune into Thrive by Design podcast episode 430 now! Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 25 Apr 2023 | EP404: What's the Objective? How Your Online Strategy Grows Your Entire Jewelry Biz | 00:10:32 | |
There’s one thing I know for sure… …just when you’ve streamlined your business processes or nailed some new piece of tech, things change! And probably more than once if you’re in business for more than a minute. As a business owner of multiple 6 and 7 figure businesses, I’ve learned many lessons over the years, but this one thing has been key to my growth, resilience, and survival... Being resourceful. If you can relate, you’ll love today’s episode! EP#404 is packed with loads of juicy nuggets:
So if you’re committed to doing whatever it takes to grow your online strategy… Listen to episode #404 of Thrive by Design Why Having a Resourceful Success Mindset is Crucial to Growing a Thriving Jewelry Business Get comfy, grab your favorite beverage, and enjoy learning what it takes to grow a successful online jewelry brand!
Xo, Tracy
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 09 Nov 2023 | Episode #443: 5 Must-Read Money Mindset Books | 00:26:37 | |
In today’s episode, we’re switching things up! We dive into an incredibly important topic - how every business owner needs to uplevel their mindset when it comes to money, once they hit their next level of growth. The thing is, we all have a glass ceiling that we eventually hit. When we hit an upper limit, we sometimes do things to self-sabotage or something explodes in our life and our business. That’s why mindset work is vital. Every one of us will face times when we need to break through our glass ceilings to get to the next level. This is so close to my heart because this topic has been coming up a lot lately in our community. So many are struggling with their mindset around money, and it’s literally keeping them from growing. As I thought about this, I started looking at the goldmine of books in my Audible library on money mindset. So today is all about inviting you to binge-read them with me right now! I promise they’ll help you grow in ways you never thought possible and change the whole way you approach making and thinking about money. I can’t wait for you to join me as I dive into the top 5 amazing money mindset books that have changed my life! Join me on Thrive by Design for podcast episode 443!
Here are the resources mentioned in the show:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 11 Jan 2024 | Episode 431: How a Free Bootcamp Transformed a TBI Survivor's Business with Danielle Burkett | 00:26:31 | |
In the latest episode of the Thrive by Design Podcast, I chat with business owner Ellie about how she transformed her business from foundling to flourishing with our free bootcamps and courses! Despite a traumatic brain injury, she’s become a powerful force and catapulted her business into success. If you’ve ever wondered what concrete steps you should take to make your business flourish (without spending money), then stay tuned! We’ll chat about how she:
I’m so excited for you to meet someone who, despite so many obstacles, has persevered and made her dream business a reality. Tune in now to gather inspiration and wisdom!
Want the full scoop? Listen to Thrive by Design podcast episode 431 now! Here are the resources mentioned in the show: The Jewelry Brand Makeover Bootcamp
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| 13 Jul 2023 | EP419: New Social App Update: Instagram's Threads App | 00:16:24 | |
Threads is all the buzz lately! 100 million new users join in just the first week, which is crazy!
You have to ask yourself (because who really needs yet another social media platform):
The jury is still out, but for now, I’d say give it a try and just have fun experimenting.
Will Threads replace Twitter?
Or will it go the way of Clubhouse? Remember during the pandemic lockdown, when Clubhouse was everyone’s favorite shiny new toy? We were all isolated and stuck at home, so what else was there to do? But nowadays, is anyone even still using it? Not me.
I’m still experimenting and playing around with Threads to decide for myself how it might fit into an overall marketing strategy. What I’ve sensed so far is that it's not political or journalistic (like Twitter). It's actually more like the early days of Facebook when you’d post a random status.
Why Join Threads Now?
If you're thinking about joining the Threads app and want to grow a big following, it’s best to jump on now before it gets overcrowded. I've been posting on both of my accounts daily (tracymatthewsny and flourish_thrive), just one or two things here and there, trying to get a feel for the app and how I might leverage it going forward.
Listen to Episode 419 and decide for yourself!
For now, the jury is still out as to whether Threads is a game-changer when it comes to promoting your jewelry business and connecting with your audience.
Meanwhile, I hope you enjoy this lighthearted episode and then just experiment, play and have fun!
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
Xo, Tracy
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| 26 Mar 2024 | Episode 467: How to Get Loyal Repeat Customers Returning to Buy From Your Website in 90 Days or Less | 00:38:12 | |
What would life be like if 80% of your customers came back to buy from your website again… and again… and again? It might sound crazy, but it’s possible! This week on the show we have our Head Coach, the fabulous Chelsea Farmer of HorseFeathers Gifts, here to teach you exactly how she does it. Here’s a sneak peek of what we cover:
This episode is a must-listen – it’s packed with actionable strategies that could transform your business for good. If you’re fired up thinking about doubling your return customer rate, make sure you sign up for our free Supercharge Your Online Sales Challenge. We’re going to be challenging you to get into action and start making money in real time. It starts April 8th, so click here to get on the waitlist: www.flourishthriveacademy.com/supercharge. This will give you a little taste of what Chelsea and our other amazing coaches will be teaching in the Train Your Customers to Buy from You Online program, which is starting on April 23rd, 2024. Check it out at https://www.flourishthriveacademy.com/tyc/ Join us to learn the insider secrets to creating unbeatable brand loyalty and a thriving community around your jewelry business!
xo, Tracy
Here are the resources mentioned in the show:
Follow Chelsea on Instagram! - https://www.instagram.com/horsefeathersgifts/ HorseFeathers Gifts - https://horsefeathersgifts.com/ ‘1000 True Fans’ by Kevin Kelly - https://kk.org/thetechnium/1000-true-fans/ Supercharge Your Online Sales Challenge - http://www.flourishthriveacademy.com/supercharge Train Your Customers to Buy from You Online - https://www.flourishthriveacademy.com/tyc/
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
1. Click here https://podcasts.apple.com/us/podcast/thrive-by-design-business-marketing-strategy-for-fashion/id1050430716 to review the show 2. Select “Ratings and Reviews” and “Write a Review” 3. Share your favorite insights and inspirations
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram - https://www.instagram.com/flourish_thrive/ Follow @TracyMatthewsNY Instagram - http://instragram.com/tracymatthewsny Follow Flourish & Thrive Facebook - https://www.facebook.com/FlourishThriveAcademy
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Follow @Flourish_Thrive Tik Tok - https://www.tiktok.com/@flourish_thrive Follow @TracyMatthewsNY on Tik Tok - https://www.tiktok.com/@tracymatthewsny
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| 22 Feb 2024 | Episode #462: 3 Reasons Why You Aren't Attracting The Right Customers | 00:25:50 | |
What if you’re not attracting the right customers? If the people walking up to you or meeting you online aren’t your ideal customers, it’s important to understand how to reel those dream ones in. Because if you’re in a sea of the wrong customers and trying to sell to those people, your messaging and everything you’re doing won’t land with them. In the latest episode of the Thrive by Design Podcast, I tell you how to create connections with the right people and ignite a spark that turns them into lifelong buyers of your brand. I talk about:
If you want to draw in dream customers who will buy from you again and again, join me as I dig into 3 reasons you might not be! Join me on Thrive by Design for podcast episode 462! Here are the resources mentioned in the show:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 25 Oct 2023 | Episode #440: Style Magnetism: Elevate Your Brand and Build Trust With Your Signature Style with Chellie Carlson | 00:35:49 | |
Are you ready to create style magnetism for your brand? In the latest episode of the Thrive by Design Podcast, I chat with Chellie Carlson - a transformational wardrobe stylist who revolutionizes your closest and confidence so you can reveal your most aligned and empowered self! We dive into how to play a bigger game and stop hiding behind what you currently have. She hones in on how to show up in the world, attract your perfect customers, and up-level as a business owner, entrepreneur, and someone who is doing great things. We talk about:
Today is all about what you need to shift in order to elevate and how to dress your brand and magnetize your clients with your style! Is it time to show up differently to your customers and step into the life you want to live? I can’t wait to deep-dive into releasing things that may be keeping you small so you can rise into a higher vibration and your next level! Join me on Thrive by Design for podcast episode 440! Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| 09 Jul 2024 | Episode #480: The Fear That You're Avoiding | 00:14:54 | |
“Fear was running the show - not me” That was the realization I had last week as I went on a journey of self-discovery. I had been thinking about “expansion” and what the word meant for me and my business. And as I thought about it - all my deepest fears came welling up to the surface. I reached out to some people I trusted most - and they came through for me. They gave me some actionable advice that enabled me to work through the fear - and today I want to share what I learned with you. In this episode, you’ll discover:
If you’ve ever experienced fear so strong you didn’t know what to do or how to get through it - whether in business or in your personal life… This is an episode you won’t want to miss! So get to listening! Here are the resources mentioned in the show: My FREE masterclass How to Stand Out in a Saturated Market with a Timeless Jewelry Brand My free resource 101 Ways to Make Daily Jewelry Sales in Your Business. Learn more about the Jewelry Marketing Collective and/or Join the Waitlist! Check out my book The Desired Brand Effect - How to Stand Out in a Saturated Market with a Timeless Jewelry Brand.
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 11 Jun 2024 | Episode 477: How to Connect On Instagram [and Social] With Your Dream Clients | 00:26:45 | |
Welcome to the Thrive by Design podcast! I'm Tracy Matthews, and in this episode, we're diving into how to connect with your audience on social media to drive daily sales. Tune in to discover:
xo Tracy Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 15 Aug 2024 | Episode #487: How to Add Permanent Jewelry To Your Business For Holiday With Ashley Donnell | 00:32:34 | |
Are you interested in offering a new jewelry service that has a relatively low investement to get started, high margins, and a myriad of ways to diferentiate yourself? In today’s episode, Ashely - owner and founder of The Babe Standard, an accessories business based in Kansas City - shares how offering permanent jewelry can completely change a Jewelry Business Owner’s business model - and lead to higher margins and profits with a relatively low starting investment. In this episode, you’ll learn:
Here are the resources mentioned in the show: Sunstone Permanent Jewelry Welders Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 30 Mar 2023 | EP400: From Extreme Burnout to Creatively Inspired with Morgan McGoff | 00:32:37 | |
Overcoming Creative Burnout in Jewelry Business: Discover how Morgan McGoff of Skinny Dip jewelry rekindled her passion, boosted sales by 26%, and found inspiration in the Train Your Customers to Buy Online Program. During the episode, Morgan chats about or Train Your Customers to Buy From You Online Program. This 12-week accelerator style program is
Here are the resources mentioned in the show:
Apply to the Train Your Customers To Buy Online Program
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
Follow us on Tik Tok:
Follow @Flourish_Thrive Tik Tok
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| 27 Jun 2024 | Episode #478: Everything You Need to Know About TikTok Shop with Susan George | 00:31:37 | |
In this episode, I chat with Susan George from Mediary Marketing about the incredible opportunities TikTok Shop offers for jewelry businesses. In this episode you’ll discover:
This one's a good one!
Here are the resources mentioned in the show: How to Stand Out in a Saturated Market with a Timeless Jewelry Brand 'The Desired Brand Effect' Book
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 28 Dec 2023 | Episode #451: Building Unbreakable Wealth With Mike Brown | 00:29:10 | |
Is your relationship with money impacting your ability to create wealth and find enjoyment in the things that you’re doing to generate revenue? I love talking about things that are holding you back from becoming wildly successful! In the latest episode of the Thrive by Design Podcast, I chat with Mike Brown - a serial entrepreneur, a former Navy pilot, and the founder of Unbreakable Wealth. We talk about:
He tells you how to change the habits preventing you from creating wealth in your life and how to bridge the gap between wealth and freedom! Join us to learn financial strategies to break free from your limitations and how to accelerate your wealth-building journey! Join me on Thrive by Design for podcast episode 451! Here are the resources mentioned in the show:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 19 Dec 2023 | Episode #449: Using Failure As Fuel For Growth with Brad Pedersen | 00:41:27 | |
Let’s get real about something that a lot of people are afraid of - how to overcome hardship and challenges, especially bankruptcy. What do you do when you have a business that might be in a bit of trouble and you love it and want it to work - but you’re unsure what to do next? In the latest episode of the Thrive by Design Podcast, my chat with Brad Pedersen will forever change your perspective, especially if you need hope and encouragement. We talk about:
After walking through the fire and coming out even more successful on the other side, he talks about how he overcame going through bankruptcy and, more importantly, how he dealt with the emotions that come with it. The author of a book called Startup Santa, an award-winning entrepreneur, an angel investor, and an all-around badass, Brad uncovers how to navigate challenges in your business and continue growing year after year. Listen to episode #449 of Thrive by Design - Using Failure As Fuel For Growth with Brad Pedersen. Join us to learn how to use your beliefs, struggles, and failures as a launch pad for something so much bigger! Join me on Thrive by Design for podcast episode 449! Here are the resources mentioned in the show: The Jewelry Business Owner’s Growth Guide Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 17 Aug 2023 | Ep 427: Ask Me Anything: How Do I Market to Two Separate Jewelry Audiences? | 00:11:28 | |
Ever wonder how to market to different client avatars without the overwhelm? You're not alone. Join me today on this episode of Thrive by Design as we unravel strategies to effectively market to two distinct audiences under one brand and website. You’ll meet Angeli Yara, a talented jewelry maker juggling her stunning creations and jewelry-making classes. Her question about catering to diverse audiences sparked this episode's golden insights, applicable to any jewelry brand with multiple target groups. We discussed…
Want the full scoop? Tune into Thrive by Design podcast episode 427 now! Here are the resources mentioned in the show: Follow Angeli Yara on Instagram! Get Chapter One of The Desired Brand Effect Book Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
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xo, Tracy Matthews
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| 02 Jul 2024 | Episode #479: Here's what I would do to make daily sales if I had to start a jewelry business from scratch... | 00:26:54 | |
I’m often asked - “what would YOU do if you had to start your jewelry business over again?” In this episode, I answer that question by revealing the 7 things I would do if I were starting over again from scratch. In this episode, I cover:
Here are the resources mentioned in the show:
My free resource 101 Ways to Make Daily Jewelry Sales in Your Business. Learn more about the Jewelry Marketing Collective and/or Join the Waitlist! Check out my book The Desired Brand Effect - How to Stand Out in a Saturated Market with a Timeless Jewelry Brand. The Instagram Live video link for my discussion with Chelsea
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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| 11 Jul 2023 | EP418: You're Perfectly Flawesome with Kristina Mand-Lahkiani | 00:41:13 | |
In the latest episode of the Thrive by Design podcast, I had an inspiring conversation with Kristina Mand-Lahkiani, author of the empowering book, Becoming Flawesome.
Kristina is also the co-founder of Mindvalley, the renowned personal development platform. Together, we explored the path to self-love and how it can transform your life.
How we learn to be self-critical
From a very young age, we are told that to succeed, we have to work on our weaknesses and mistakes. Kristina shared an example of what she calls the red marker technique, which goes like this…
You write an essay, and your teacher takes a red marker and points out all of your mistakes, gives it back to you, and says, ‘Work on your mistakes, then you'll be a success.’
This is a common paradigm in society, that reinforces our pattern of always looking for what’s wrong and then trying to fix it. But there’s another, less popular paradigm called the green marker technique.
In this scenario, the teacher takes your essay and highlights everything you did really well, gives it back to you, and says, ‘Work on your strengths, and that's how you will succeed.’ Our society typically doesn’t work this way, but imagine if it did.
Reinforcing Our Beliefs
There is scientific evidence that if you believe in something, you're going to notice the evidence of that belief. The reticular activating system in your brain filters out the stimuli because you can't register everything. So instead, you notice what you focus on. And that's how our beliefs get reinforced.
In addition to learning how to be self-aware, Kristina talks about:
If you’re like many artists and jewelry designers and you struggle with self-criticism, today’s episode is a must-listen. I guarantee you'll find it relatable and inspiring.
Embrace your flawsome self and dive into the powerful conversation about self-love. Trust me, you're going to love it!
Here are the resources mentioned in the show:
💎Becoming Flawesome Book: https://www.amazon.com/Becoming-Flawesome-Living-Imperfectly-Authentic/dp/1401974341 💎Supercharge Your Online Jewelry Sales 3-Day Challenge: https://www.flourishthriveacademy.com/supercharge-challenge/
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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| 31 Oct 2023 | Episode #441: 7 Key Takeaways From My Momentum + Mastermind Retreat | 00:31:41 | |
Ready to create financial freedom, flexibility, wealth, and space in your life to do those things you want to do? In the latest episode of Thrive by Design Podcast, I talk about the takeaways from my Momentum + Mastermind Retreat. These takeaways created a huge shift in me over this weekend. I feel very relaxed and grounded - like anything is possible and opportunities just keep flowing in! These are life-changing for you as well if you’re up to big things and ready to grow, scale, optimize your business, live your best life, and do all things. I talk about:
If you’re ready to fully embrace the highly creative person you are and really get to the next level in your business, make time for today’s episode because I promise you we are unearthing golden game-changers for you. Join me as I uncover where the magic really lies! Let’s align your business with your personal goals so that you’re living your dream life!
Join me on Thrive by Design for podcast episode 441!
Here are the resources mentioned in the show: Inner Circle Mastermind
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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| 18 Jul 2023 | EP420: 5 Ways to Increase Instagram Engagement Without Running Ads | 00:18:18 | |
Unlock the secrets to a thriving online jewelry business on the Thrive by Design Podcast! Join host Tracy Matthews in Episode 420 as she shares how to maximize engagement on Instagram without spending a dime. Discover 5 killer strategies to turn your Instagram scrollers into raving fans and loyal customers. From leveraging Instagram Stories to engaging with ideal profiles, Tracy's golden tips will have your Instagram presence sizzling like never before. We've seen quite the rollercoaster ride over the past couple of years. The pandemic brought a digital revolution, with more and more businesses shifting their focus online. But finally, people are back to in-person shows and festivals, which is amazing. But here's the thing - if you're someone who's looking to create a thriving, leveraged business model that doesn't necessarily tie you to a physical location, then paying attention to your online sales is an absolute must! Don't miss out on this tailor-made episode to supercharge your online presence and make the most of Instagram without running ads. Tune in now for your path to success! Here are the resources mentioned in the show: Join the Supercharge Your Online Sales 3 Day Challenge Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
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| 09 May 2024 | Episode 472: 5 Ways to Get Consistent and Stand Out With Social Media Marketing – This Week | 00:25:20 | |
We’ve got to talk about the state of social media content for jewelry businesses…
Because a lot of jewelry designers are just totally missing the mark here.
It’s boring, pushy, cringe, or some combination of all three.
And I hate having to say that, because it’s not their fault.
Jewelry designers are not trained to be professional marketers! But it’s our job to figure out how to create social media content for our jewelry businesses — just as much as it is to create the jewelry itself.
Great content creates your desired brand effect — it attracts ideal, high-quality clients to your business, it makes you stand out in a crowded marketplace, and it helps you sell.
It’s probably the most powerful tool at your disposal if you’re serious about growing your business online.
That’s why I’m hosting a new master class, called How to Stand Out on Social: How to Plan A Month’s Content in An Hour. It’s a super hands-on system to help you build a content plan for your jewelry business (more about that in the PS of this email).
First though, on this week’s Thrive by Design episode: I’m sharing 5 do-it-now practical tips for creating content that is going to make your audience fall in love with you and your jewelry:
This topic is so important to the success of every jewelry business, so this episode is extremely practical. I’m giving you real examples of the content to create, when to create it, and how to cut through all the noise on social, so that you can start to take control of your brand online.
You deserve to have a jewelry business that’s thriving online. If you’re still figuring out how to make that happen, listen to episode #472 of Thrive by Design to get your all-access pass to 5 Ways to Get Consistent and Stand Out With Social Media Marketing – This Week.
xo, Tracy
PS: I’m hosting a new master class, called How to Stand Out on Social: How to Plan A Month’s Content in An Hour.
It’s an even deeper look at what we cover in today’s episode — I’m going to walk you through a simple step by step process (with visuals!) on how to make money-making social media content that stands out, attracts high-paying customers in a fraction of the time most people spend on it.
If you know that the content and social media strategy for your jewelry business needs some TLC, this one’s for you. Click here to register for the master class: flourishthriveacademy.com/contentworkshop
Here are the resources mentioned in the show: Erin Kandoll’s ‘Dreams Coming True’ video
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
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| 27 Jun 2023 | EP416: 11 FREE Ways to Build an Email List for Your Jewelry Business Using Social Media | 00:29:54 | |
Ready to leverage the power of social media platforms like Instagram to supercharge your email list growth? Don't worry, I won't leave you hanging if Instagram isn't your cup of tea—I've got a couple of other ideas up my sleeve too! Imagine the possibilities... social media has the incredible ability to connect you with people you might never have crossed paths with otherwise. It's like having a backstage pass to reach a whole new audience, and that's exactly what we're going to dive into today. So, whether you're a social media pro or just dipping your toes into the digital world, Episode 416 of the Thrive by Design podcast has got you covered. We're going to explore 11 easy-to-implement strategies that won't cost you a dime but will deliver maximum results. Get ready to grow your email list using the power of social media without breaking the bank! The Power of Email for Growing your Jewelry Business Email can be a game-changer for growing your jewelry business. Here's the deal: when it comes to using social media to build your email list, engaging content is the name of the game. Gone are the days of posting a random image with a vague description and then disappearing into the digital abyss. It's time to get strategic and think about your social media presence in terms of growing that coveted email list. In Podcast Episode 416 You’ll Learn 11 FREE Strategies to Build Your List with Social, like:
With the 11 strategies and email best practices that I share in this episode, your list will continue to grow and serve as a powerful tool for your jewelry business. So, keep asking for subscribers, keep engaging, and watch your relationships and sales flourish!
Here are the resources mentioned in the show: Buy My Book: The Desired Brand Effect
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| 21 Sep 2023 | Episode 434: Jewelry with Impact: Creating a Legacy Jewelry Brand with Kristine Jenson | 00:46:17 | |
Do you want to create a legacy brand that magnetizes dream clients and touches lives all over the world? In the latest episode of the Thrive by Design Podcast, I chat with Kristine Jenson, a very special jewelry business owner, who shares her powerful story. Her breathtaking brand celebrates nature’s beauty, shares the legacy of her beloved niece, and impacts people around the world. Today’s episode is about creating a brand with impact and a legacy for something or someone that matters for your brand. We talk about:
Kristine shares tips on how she got her dream customers to start buying a lot more from her, increased her return customer rate by 76%, and so much more! If you want to build a captivating brand that ignites other lives and spreads a message with purpose, don’t miss this episode!
Tune in now to Thrive by Design for podcast episode 434!
Here are the resources mentioned in the show: Follow Jenson Natural Jewelry on Instagram How to Stand Out in a Saturated Market with a Timeless Jewelry Brand Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
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| 15 Jun 2023 | EP414: Grow Your Jewelry Business 3x Faster When You Buy Back Your Time with Dan Martell | 00:56:01 | |
Growing up in a dysfunctional environment with an alcoholic mother, ADHD, drug abuse, foster care, and prison, best-selling author of Buy Back Your Time, Dan Martell, has an incredible and inspirational story not to be missed. Despite feeling broken, Dan’s life took a positive turn when a prison guard named Brian expressed belief in him… “I don’t know what you’re doing here, man; you don’t belong here,” Brian said. This sparked a tiny seed of self-worth and eventually led Dan to a rehab center called Portage, where he rebuilt relationships, overcame addiction, and built and sold several multi-million dollar software companies. Be The Best Version of Yourself and Share Your Stories With the World Dan’s own story includes failures and setbacks but also mentors who provided guidance and support. It hasn’t been all success every step of the way. Dan started several businesses, faced several failures, and licked his wounds before achieving success. In Podcast Episode 414, Dan shares…
Focus on What Truly Matters Dan’s purpose for writing Buy Back Your Time was to empower entrepreneurs to create more, delegate effectively, and lead with passion and a focus on what truly matters in life Dan’s journey is one of the most impactful and powerful stories you’ll ever read. I hope you enjoy this amazing episode!
Here are the resources mentioned in the show: Flourish & Thrive’s Summer Reading List Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
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| 30 Jan 2024 | Episode #459: Finding Her Creative Flow Later in Life with Estelle Vernon | 00:47:39 | |
Are you thinking about starting a jewelry business in retirement or have been making jewelry but haven’t gotten serious about selling it to your dream customers? Then today is for you! If you’re interested in learning about how you can make traction in your sixties, seventies, and beyond, you’re going to love this episode. Prepare to meet total badass, Estelle Vernon - a long-time member of the Flourish and Thrive Academy community and breast cancer survivor who shares how she’s navigated her jewelry business for the long haul. We talk about:
In her seventies, she runs a wildly successful business that enables her to take a lot of time off while still fully expressing her creative flow. Learn tips on how Estelle absolutely crushes it with her jewelry business and how she built a business that’s aligned most with what matters to her! Join me on Thrive by Design for podcast episode 459!
Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 30 Nov 2023 | Episode #446: Publicity and Your Jewelry Brand with Renee Warren | 00:50:12 | |
Are you ready to think outside of the box and discover different ways to get in front of your target audience with public relations? I chat with my very special guest Renee Warren who talks about about publicity in your business and some alternative ways that you might not be thinking about to grow your business. Here’s the thing - the way that we get exposure for our jewelry brands has changed and the old-school way of pitching print magazines is not really a thing anymore. PR these days is a lot more about your experiences and how you're getting in front of the right audience with the people that you’re either talking to or connecting with who are promoting your brand. That’s why Renee dives into how you can do this and some of her favorite ways for jewelry business owners to get into the press! Renee is awesome not only because of her life-changing expertise but also because she is a busy mom who is doing a lot of things in the world and making an impact, so the wisdom she shares is incredibly important for any busy woman who wants to get her business in front of more people. She’s here to help you build confidence and authority and gain the industry recognition and media exposure that you deserve! You’re going to love this episode! Join me on Thrive by Design for podcast episode 446! Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
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| 30 Jul 2024 | Episode #483: How to Optimize Your IG Bio Pinned Posts to Grow Your Sales | 00:16:05 | |
Your IG Bio is one of your most powerful tools for raising your brand’s awareness and gathering leads. In today’s Thrive By Design episode - I show you exactly what you need to put in your Instagram Bio to raise awareness of your brand, gather leads, and build trust. And the best part is - once you’ve set up your IG bio - it works for you 24/7! In this episode, I cover:
Here are the resources mentioned in the show: Free Masterclass: The Five-step Jewelry Sales Playbook The Jewelry Marketing Collective (Open for enrollment) Desired Brand Mastermind Retreat
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
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