Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands (Tracy Matthews)
Explorez tous les épisodes de Thrive By Design: Marketing and Growth Strategies For Jewelry and Luxe Product Brands
| Date | Titre | Durée | |
|---|---|---|---|
| 20 Sep 2017 | Digital Marketing Momentum Series Part 3: How to Master Your Digtial Marketing Strategy | 00:32:01 | |
Digital Marketing Momentum Series Part 3: How to Master Your Digtial Marketing Strategy | |||
| 13 Oct 2016 | TMS062: How to Pivot Your Jewelry Business Direction Practically and Patiently | 00:24:15 | |
How to Pivot Your Jewelry Business Direction Practically and Patiently | |||
| 30 Apr 2019 | EP199: How to Get Big Exposure with Alternative Media Opportunities with Laura Powers | 00:41:46 | |
What works, what doesn’t, and the best ways to get noticed. Ironically, one of my biggest lessons was that there’s no “holy grail” to getting your content seen. It’s more like a little of this, a little of that… and a LOT of trial and error. There are seriously ENDLESS things you can try… Mastering hashtags… Creating quality video production… Learning social media algorithms… Storytelling through emails…. Paid and organic marketing strategies… The list goes ON! I’m here to empower you to start thinking about exposure for your brand… The end game is to for that exposure to convert people and get them engaging with your content! It’s time to take more unique approaches to digital marketing. On this week’s podcast, I’m talking to one of the most unique Creatives I’ve connected with through Instagram. Meet Laura Powers: a premiere LA psychic, actress, model, producer, host, writer, singer and speaker. Talk about well rounded! And she’s been using her platforms to not only scale her businesses – but to expose her brand in super creative ways. Laura opened my eyes to some amazing ways to have your brand and your message seen, felt and heard! Listen to episode #199 of Thrive by Design to get your all-access pass to How to Get Big Exposure with Alternative Media Opportunities with Laura Powers. | |||
| 07 Mar 2017 | Facebook Ads 101 for Jewelry Designers | 00:32:17 | |
Facebook Ads 101 for Jewelry Designers | |||
| 14 Nov 2024 | Episode #502: How to Pitch Jewelry Gift Guides - It's Not Too Late! with Gloria Chou | 00:36:55 | |
Want to get your jewelry featured in top gift guides without spending thousands on PR? Award-winning PR strategist Gloria Chou reveals her proven CPR method for pitching gift guides that actually get responses. Learn why you don't need a massive following or previous press coverage to land features in major publications, plus discover how to find the right editors and build lasting media relationships that lead to repeat coverage. In this episode, you'll learn: • [2:15] Why your Instagram following doesn't matter (and what editors really care about) • [5:30] The exact formula for writing pitches that get opened and read • [12:45] How to find editors' contact information for free • [18:20] The right way to follow up without being annoying • [25:40] Understanding affiliate links and modern PR opportunities
Resources Mentioned: • Google News Alerts - google.com/alerts • Help a Reporter Out (HARO) - helpareporter.com • Mail Track for Gmail - mailtrack.io • Follow #journorequest on X (Twitter) and LinkedIn • Sub Stack Newsletter Writers: - Trae Bodge - traebodge.substack.com - Aly Walansky - alywalansky.substack.com
Sponsored By: Transform occasional buyers into devoted collectors with our FREE Sales on Repeat private podcast series. Get instant access at flourishthriveacademy.com/secretpodcast Transform your in-person jewelry sales into a thriving online business with our Train Your Customers to Buy Online Home Study program. Learn more at flourishthriveacademy.com/TYC
Connect with Gloria: Website: gloriachoupr.com Instagram: @gloriachoupr Free PR Masterclass: gloriachoupr.com/masterclass
Connect with Tracy: Instagram: @tracymatthewsny Facebook: @FlourishThriveAcademy TikTok: @flourish_thrive Buy The Desired Brand Effect: desiredbrandeffect.com
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
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| 11 Jul 2023 | EP 418: You're Perfectly Flawesome with Kristina Mand-Lahkiani | 00:43:03 | |
In the latest episode of the Thrive by Design podcast, I had an inspiring conversation with Kristina Mand-Lahkiani, author of the empowering book, Becoming Flawesome. Kristina is also the co-founder of Mindvalley, the renowned personal development platform. Together, we explored the path to self-love and how it can transform your life. How we learn to be self-critical From a very young age, we are told that to succeed, we have to work on our weaknesses and mistakes. Kristina shared an example of what she calls the red marker technique, which goes like this… You write an essay, and your teacher takes a red marker and points out all of your mistakes, gives it back to you, and says, ‘Work on your mistakes, then you'll be a success.’ This is a common paradigm in society, that reinforces our pattern of always looking for what’s wrong and then trying to fix it. But there’s another, less popular paradigm called the green marker technique. In this scenario, the teacher takes your essay and highlights everything you did really well, gives it back to you, and says, ‘Work on your strengths, and that's how you will succeed.’ Our society typically doesn’t work this way, but imagine if it did. Reinforcing Our Beliefs There is scientific evidence that if you believe in something, you're going to notice the evidence of that belief. The reticular activating system in your brain filters out the stimuli because you can't register everything. So instead, you notice what you focus on. And that's how our beliefs get reinforced. In addition to learning how to be self-aware, Kristina talks about:
If you’re like many artists and jewelry designers and you struggle with self-criticism, today’s episode is a must-listen. I guarantee you'll find it relatable and inspiring. Embrace your flawsome self and dive into the powerful conversation about self-love. Trust me, you're going to love it! Here are the resources mentioned in the show:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
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| 26 Apr 2022 | EP 349: ETSY! Boycott the Platform or Use it as a Tool for Growth? | 00:22:35 | |
Etsy is a very competitive marketplace for jewelry designers, but they have been on the receiving end of a backlash from sellers as they implement higher fees. Is there a way for sellers to use this price hike to their advantage? Listen to this episode to know the thoughts of Flourish & Thrive Chief Visionary Officer on this controversial event. Here are the resources mentioned in the show:
Laying the Foundation 👉 https://www.flourishthriveacademy.com/ltf/ Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram:
@tracymatthewsny @Flourish_Thrive
Clubhouse:
@tracymatthews
YouTube:
youtube.com/user/FandTAcademy | |||
| 13 Dec 2016 | TMS071: Fun Financial Planning for Your Jewelry Business w/ Justin Krane | 00:35:21 | |
Fun Financial Planning for Your Jewelry Business w/ Justin Krane | |||
| 08 Oct 2024 | Episode #497: How to Navigate Your Jewelry Business During Tough Times – Holiday Edition | 01:01:47 | |
If I could solve one business problem for you - what would it be?That’s what Chelsea and I offered our latest 2-day live mastermind attendees who paid $1997 to attend. And you’re in luck - because we recorded a full hour of AMA where Chelsea and I solved their biggest business problems. Get the inside scoop on similar Jewelry businesses to yours and hear our solutions to their biggest business problems.
Solutions Given:
Here are the resources mentioned in the show: | |||
| 26 Dec 2017 | The 1 Word That Will Shake Up Your Life and Biz (in a Powerful Way) in 2018 | 00:38:30 | |
The 1 Word That Will Shake Up Your Life and Biz (in a Powerful Way) in 2018 | |||
| 23 Feb 2016 | TMS029: Authentic Branding with Allyson Bainbridge Riccardi | 00:35:57 | |
Authentic Branding with Allyson Bainbridge Riccardi | |||
| 09 Feb 2021 | EP288: Do Less in 2021 with Kate Northrup | 00:42:03 | |
Kate Northrup talks about leaning into your “seasons” in business to create a personal and professional life that's based on presence, meaning, and joy.
Follow Kate on Instagram! https://www.instagram.com/katenorthrup/
FREE Business Accelerator Audit https://www.flourishthriveacademy.com/strategy/
Origin: Grow Your Business While Doing Less https://origincollective.com/waitlist/
The Do Less Planner https://katenorthrup.com/planner/
How I can help you with your biz RIGHT NOW! | |||
| 12 Apr 2016 | TMS036: 9 Questions About Building a Jewelry Biz DREAM Team - Answered! | 00:35:25 | |
9 Questions About Building a Jewelry Biz DREAM Team - Answered! | |||
| 29 May 2018 | EP151: Is Brick and Mortar Really Dead? How to Navigate the Crazy Changes Going on With Wholesale Right Now | 00:28:00 | |
| 25 Jul 2017 | How to Become a Better Copywriter for Your Jewelry Business | 00:28:46 | |
How to Become a Better Copywriter for Your Jewelry Business | |||
| 18 May 2023 | EP409: The 3 Crucial Steps Every Jewelry Business Owner Needs to Scale | 00:39:13 | |
One of the biggest mistakes I see a lot of jewelry business owners make, and business owners in general, is not taking the time to plan and document a vision of what they're trying to create.
Without a vision, plan, or roadmap, it’s nearly impossible to get where you’re going and achieve those big goals that lead to success.
Regardless of your business vision, whether it’s scaling to a thriving multiple 7 figure company, growing a 100K per year business, or simply building something that supports you and your family and pays you well, you must apply 3 crucial steps to achieve your vision.
In Podcast Episode 409, I’ll reveal the 3 crucial steps every jewelry business owner needs to scale, including…
💎Why having a vision supported by proper planning is crucial to scaling your jewelry business 💎How deciding what’s important to you helps you grow, scale, and remain profitable 💎Why systems, tools, and automation are necessary to create more efficiency 💎What things to systematize for maximum impact and profitability 💎When and what positions to outsource or hire for to support your vision
Here are the resources mentioned in the show:
💍An Inside Look at a 7-Figure Jewelry Brand Masterclass: https://www.flourishthriveacademy.com/7-figure-jewelry-brand-eg/ 💍Book a Discovery Call to learn about our Momentum Program: https://www.flourishthriveacademy.com/discoverycall/ 💍Book: Vivid Vision by Cameron Herold: https://www.amazon.com/Vivid-Vision-Remarkable-Aligning-Business/dp/161961877X 💍The Ultimate Social Media + Marketing VA Hiring Template: https://www.flourishthriveacademy.com/jewelry-business-hiring-template/
Find us on your favorite social channels:
Follow on Instagram: https://instagram.com/tracymatthewsny Follow Tracy on Instagram: https://instagram.com/Flourish_Thrive Follow us on Tik Tok: https://www.tiktok.com/@flourish_thrive Follow Tracy on Tik Tok: https://www.tiktok.com/@tracymatthewsny Follow us on Facebook: https://www.facebook.com/FlourishThriveAcademy | |||
| 07 Dec 2021 | EP 328: The Mindset Shifts Required to Become a 7 Figure Business Owner | 00:33:59 | |
When it comes to growth, how you show up is more important than anything else you do in business. Let’s look at some of the key mindset shifts that set highly successful jewelry designers apart from the rest.
Here are the resources mentioned in the show:
7+ Figure Jewelry Company Masterclass 👉 https://flourishthriveacademy.com/sevenfigures
The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/
Momentum Coaching Program 👉 https://flourishthriveacademy.com/momentum
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram:
@tracymatthewsny @Flourish_Thrive
Clubhouse:
@tracymatthews
YouTube:
youtube.com/user/FandTAcademy | |||
| 07 Feb 2023 | Tuesday Tip: How to Find the Money to Invest in Your Business | 00:11:51 | |
When you're investing in your business, I want you to think like this isn't about the output that's coming out of your bank account. It's about the input that will eventually be coming into your bank account.
Here are the resources mentioned in the show: Laying The Foundation 👉 https://www.flourishthriveacademy.com/ltf Book a Concierge Call 👉 https://www.flourishthriveacademy.com/concierge/ The Desired Brand Effect 👉 https://desiredbrandeffect.com/
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram: @tracymatthewsny @Flourish_Thrive
Clubhouse: @tracymatthews
YouTube: youtube.com/user/FandTAcademy | |||
| 04 Apr 2023 | EP401: How They Did It – Online Sales Panel | 01:06:12 | |
If you’ve been struggling to grow your online sales using your website as a sales tool, you’ll love today’s episode! Last week, I hosted a panel of makers who shared how they grew their jewelry businesses, online, Every story of growth is different AND every designer is at a different level of success. The designers featured have customized designs, handmade jewelry, metal clay jewelry, fine jewelry and more. So if you’d like to get more warm traffic and convert more customers from social media, email, sms, and more listen in today. During today’s panel episode, you’ll hear how…
All of the makers featured today are graduates of our most recent cohort of the Train Your Customers to Buy Online Sales Accelerator. The next cohort starts April 18th.
Here are the resources mentioned in the show: Apply to The Train Your Customers to Buy Online Program Draw the Line Jewelry on Instagram Darshan Sacred Jewelry on Instagram Skinny Dip Jewelry on Instagram Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews | |||
| 22 Sep 2022 | EP 367: Why Your Sales Will Never Grow Beyond Your Mindset | 00:28:20 | |
There’s a huge difference between the mindsets of people who successfully build thriving businesses and people who struggle continuously to see growth. Here’s what you need to know.
Here are the resources mentioned in the show: Laying The Foundation 👉 https://flourishthriveacademy.com/ltf/ The Desired Brand Effect 👉 https://desiredbrandeffect.com/chapter1/ Shopify Free Trial 👉 https://flourishthriveacademy.com/shopify
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram: @tracymatthewsny @Flourish_Thrive
Clubhouse: @tracymatthews
YouTube: youtube.com/user/FandTAcademy | |||
| 07 Sep 2021 | EP314: From Jewelry Maker to Media Mogul with Vanessa Coppes of Bella Magazine | 00:39:31 | |
PR advice for jewelry designers from the CEO and Editor-in-Chief of Bella Magazine, Vanessa Coppes.
Here are the resources mentioned in the show:
Holiday Sales Masterclass 👉 https://flourishthriveacademy.com/holidaymasterclass
Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy
Desired Brand Effect Book 👉 https://desiredbrandeffect.com/
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow-on Instagram: @tracymatthewsny @Flourish_Thrive
Clubhouse: @tracymatthews
YouTube: youtube.com/user/FandTAcademy | |||
| 02 May 2017 | The 7 Stages to Accelerate Jewelry Business Success | 00:39:30 | |
The 7 Stages to Accelerate Jewelry Business Success | |||
| 05 Oct 2023 | EP437: How to Partner with a Manufacturer to Grow Your Jewelry Company with Jennifer Carey | 00:41:28 | |
Join us in this episode of Thrive by Design as we dive into the inspiring journey of Jennifer Carey, a fourth-generation jewelry maker and valued member of the Flourish & Thrive community. Jennifer and her husband used to craft beautiful jewelry pieces from their garage, hustling day and night to meet demand. But the handmade jewelry grind took its toll, leading to unexpected challenges when Jen fell ill, and they had to close shop. The good news? This story has a happy twist! Jennifer is now part of Riyalto, where she helps jewelry designers tap into the manufacturing powerhouses used by industry giants like Tiffany and David Yurman. With Riyalto, smaller brands and makers benefit from lower pricing and minimums, opening new doors for their creativity. We'll explore why it's so tough for designers to let go of the manufacturing process and how Riyalto bridges the gap. When you're handcrafting everything, time becomes a limitation, and it's challenging to find help that fits your needs. That's where Riyalto comes in as your jewelry-making ally. Think of Riyalto as your jewelry manufacturing matchmaker. Jennifer, with her background in the jewelry business, understands the struggles faced by smaller brands that don't require massive quantities. The common misconception that you need a huge order volume is shattered with Riyalto's help. Their technology-driven platform provides transparency throughout the manufacturing process, so you're never left in the dark. When you partner with Riyalto, you gain a dedicated team, complete with an account manager or jewelry professional. They handle all communication with CAD designers, merchandisers, and buyers, ensuring your project's success. Don't let time or skill constraints hold you back from reaching new heights in your jewelry business. This episode is a must-listen if you're hungry for growth. You don't have to navigate the journey alone – tune in now and explore how Riyalto can empower your creative vision! Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| 03 Aug 2023 | EP425: How 4 Designers Hit BIG Goals in Just 90 Days | 01:02:32 | |
In Episode 425 of the Thrive by Design podcast, we have the pleasure of introducing four extraordinary jewelry designers who have achieved remarkable success within just 90 days after joining us for Train Your Customers to Buy Online 12-week sales accelerator. You’ll meet Erin Kandoll from Twisted Ginger Jewelry, Karla Hackman from Karla Hackman Designs, Elizabeth Cline from Shop Dreamers of Dreams and Hannah Kim from By Hannah Design. These four designers share a common goal—to achieve unprecedented growth in their online sales. They’re all part of our Flourish & Thrive community and recently graduated from the Train Your Customers to Buy Online (TYC) 12-week sales accelerator. In this episode, we dive deep into their journeys, the challenges they faced, and the transformative impact TYC had on their lives and businesses. Each of them will open up about what was working for them and where they needed help to take their online sales to new heights. You'll hear firsthand accounts of how TYC's unique approach helped them overcome overwhelm, stay focused, and drive remarkable results. So, get ready to be inspired by the stories of Erin, Karla, Elizabeth, and Hannah as they share their triumphs and how they harnessed the coaching and mentorship they found in TYC to reshape their businesses. Whether it's leveraging email and SMS lists, mastering live selling on Instagram, optimizing websites, or adopting a visionary mindset, these designers have discovered the keys to unlocking success in the jewelry industry. Tune in now to hear their authentic and honest journeys, and witness how they turned their dreams into reality with TYC!
Here are the resources mentioned in the show: Apply here for Train Your Customers to Buy Online Follow Erin Kandoll on Instagram! Follow Karla Hackman on Instagram! Follow Elizabeth Cline on Instagram! Follow Hannah Kim on Instagram!
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: | |||
| 15 May 2018 | How to know if it's time to lean in or quit | 00:35:21 | |
| 07 Dec 2023 | Episode #447: From the Projects to QVC and Oprah’s Favorite Things: The Joy is in The Journey with Lia Valencia Key | 00:43:20 | |
Did you know that if you believe it, you can achieve it? In the latest episode of the Thrive by Design Podcast, you’re going to freaking love my guest today, Lia Valencia Key! She’s a bundle of joy and shares her story about reinvention and how she transformed her childhood of poverty and hardship into something positive and amazing. Raised with very humble beginnings and in the most impoverished neighborhood in Philidelphia, she grew up in a homeless shelter with her mother and siblings. In those dark times, her mom told her, “Your predicament does not determine your destiny”. Lia shows you how to always find the light within yourself and how all things are possible. She’s living proof of shattering glass ceilings as she built a wildly successful business that’s been featured on QVC, Oprah’s Favorite Things, and so many more places! We talk about:
You are going to love her. Join me as I talk with one of the most joyful people that I’ve ever spoken to! Her words of wisdom and advice on how to persevere with joy will forever change your perspective (and business)! Join me on Thrive by Design for podcast episode 447! Here are the resources mentioned in the show: Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: | |||
| 16 Nov 2020 | EP276: The Evolution of a Creative + BIJULES Incubator with Jules Kim | 00:49:45 | |
From designing golden pasties for Cardi B to mentoring up-and-coming designers, Jules Kim of Bijules does it all.
Follow BIJULES on Instagram! https://www.instagram.com/bijules/
Follow the BIJULES Incubator on Instagram! https://www.instagram.com/bijulesincubator/
Bijules Wolf & Badger https://www.wolfandbadger.com/us/designers/angely-martinez-jewelry/
F&TA Bipoc Scholarship https://www.flourishthriveacademy.com/bipocmentor
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| 20 Aug 2019 | Best of Series EP87: How to Build an Email List for Your Jewelry E-Commerce Business | 00:37:23 | |
Ever wonder how you’re supposed to convert people who land on your website into actual paying customers? There’s so much talk about getting more website traffic, but there’s a big piece missing in this convo! Most people who land on your website aren’t just going to immediately buy from you! You actually need a strategy to capture that cold traffic and turn the right people into customers. Maybe you already know where this is headed… you might be aware that building a list is your next step. But do you actually know HOW to build -an email list for your jewelry e-commerce business? If you have a million people landing on your site each day but no one is purchasing, what’s the point?? During our “Best Of” series, we’ve been going back through the episodes from the Thrive by Design Podcast that have had the most downloads ever. In our last episode, we covered getting traffic to your site. But now the question is, what do you actually do with that traffic? If you know you’re ready to dive deep on this topic, go ahead and listen to the full episode, How to Build an Email List for Your Jewelry E-Commerce Business on the Thrive By Design Podcast to learn all 27 ways to build your list! But for now, let’s get started with a few of my favorites and things you need to know before you start… | |||
| 16 Aug 2016 | TMS054: How to Overcome Your Fear of Selling | 00:31:34 | |
| 11 May 2020 | EP252: The Fine Jewelry Virtual Trunk Show That Brought in 39K in 2 Hours with Shehana Kimiangatau | 00:32:42 | |
Some designers think selling high price point jewelry is harder online, but Shehana Kimiangataue is here to prove otherwise.
She sells striking high-end jewelry with a cause. Her business used to rely primarily on retail sales, but when shelter-in-place hit, she immediately sought a quick and creative solution to keep sales flowing. During a 2-hour virtual trunk show hosted on Facebook live, she managed to sell over $30,000 worth of jewelry. Yes, you read that right! So how did she do it? Let’s jump right in. | |||
| 21 Feb 2023 | EP389: Can I Grow My Jewelry Business Without Social Media? | 00:10:09 | |
Are you completely overwhelmed or baffled by how to use social media like Instagram, Facebook, and Tik Tok for your jewelry business?
If that’s a HECK Yes, well you’re going to love this episode.
While social media can be a very important part of a digital marketing strategy for a jewelry business, it’s not 100% necessary for all types of brands.
Today on this short episode of Thrive by Design, I answer the question (along with Coach Chelsea): Can I Grow My Jewelry Business Without Social Media?
Listen in on today’s episode…
Here are the resources mentioned in the show: Jewelry Business Owner’s Growth Guide Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 14 Dec 2021 | EP 329: Healing Trauma and Mental Health with Jennifer Tippett | 00:33:32 | |
Dr. Jennifer Tippett is a licensed psychologist and faculty member at the University of Denver's Graduate School of Professional Psychology. She sat down with me to share mental health resources and talk frankly about how trauma impacts our lives as creatives, business owners, and people.
National Suicide Prevention Hotline: 1-800-273-8255
Crisis Text Line: Text Hello to 741741
National Domestic Violence Hotline: Text "START" to 88788 or call 1-800-799-7233 SAMHSA
National Helpline: 1-800-662-4357
Here are the resources mentioned in the show:
Dr. Jennifer Tippett 👉 https://www.drjennifertippett.com/
National Mental Health Hotline 👉 https://mentalhealthhotline.org/
Momentum Coaching Program 👉 https://www.flourishthriveacademy.com/momentum
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram:
@tracymatthewsny @Flourish_Thrive
Clubhouse:
@tracymatthews
YouTube:
youtube.com/user/FandTAcademy | |||
| 18 Sep 2018 | EP167: How One Designer Grew Her Sales by 400% in 4 Months | 00:39:47 | |
| 14 Aug 2018 | EP162: How to Tweak Your Website Quickly to Increase Conversions | 00:30:32 | |
| 26 Feb 2019 | EP190: 4 Things Standing in the Way of Reaching Your Money Goals in the next 90 days | 00:49:00 | |
Meet Anna Shilina — she’ll help you make more money! At the end of the day we're all responsible for our own businesses, right? And if you're not showing up for your business then you could be making excuses about why things aren't happening. That’s when we have to take a look at ourselves, my friends! Anna Shilina is an abundance coach that is ready to help you make more money. She helps people remove money blocks and gets them to the space where they're really thinking strategically about what they're doing. “We work on mindset, we work on the way you approach things, we work on really focusing on productivity and being in that space of your highest self so that you can get the most out of your efforts, the most out of your business, the most out of your growth.” And she’s determined that we can all reach our biggest goals in 90 days (or less)! The best time to start your goals was two months ago… But the second best time to start your goals is today — as in right now! U.S government employees just recently experienced a shut down on their money for about a month! One of our SOS members said it was beyond stressful because people weren't getting paid at all. People get paralyzed when something like that happens, so instead of making that time useful, they start freaking out. With the fact that a regular source of income isn't coming in, I’d start to panic too. But our member did something powerfully different. She used that time to almost replace her six-figure a year of salary. Anna has a few powerful tools to help you reach your money goals this year and years to come! | |||
| 02 Aug 2024 | Episode #484: Light Work in Action: How Spiritual Principles Transform Your Business with Jessica Zweig | 00:37:29 | |
Reclaim Your Feminine Power, Live Your Cosmic Truth, and Illuminate the WorldIt’s easy to get lost in the daily business grind. But isn’t there more to business than that? In Today’s Thrive By Design Podcast - Jessica Zweig - a successful female business owner and personal branding expert - argues that there is so much more to business than just work, work, work. This episode’s rundown:
Here are the resources mentioned in the show: Follow Jessica Zweig on Instagram Free Masterclass: The Five-step Jewelry Sales Playbook
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 26 May 2022 | EP 354: How Do I Deal With the Uncertainty of Shifting My Biz From a Side Hustle to One That Pays the Bills with Marissa Hess | 00:38:48 | |
Marissa Hess is the founder of OSO Design Lab and one of our incredible Laying the Foundation students. She’s been designing jewelry with her husband for the last four years and together they’ve built a successful side hustle. Now, they’re ready to take it to the next level. In this live coaching session, we strategize the best way to turn her side hustle into a full-time creative business that actually pays the bills. Here are the resources mentioned in the show:
Follow Marissa on IG 👉 https://www.instagram.com/osodesignlab/
Apply for a FREE Strategy Audit 👉 https://www.flourishthriveacademy.com/strategy/
Laying the Foundation 👉 https://www.flourishthriveacademy.com/ltf/
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram:
@tracymatthewsny @Flourish_Thrive
Clubhouse:
@tracymatthews
YouTube:
youtube.com/user/FandTAcademy | |||
| 24 Oct 2017 | How to Make an Investment in Your Business When Your Bank Account is Saying "NO" | 00:35:37 | |
How to Make an Investment in Your Business When Your Bank Account is Saying "NO" | |||
| 17 Dec 2019 | EP230: Chicago Responsible Jewelry Conference Recap with Jess Gebauer | 00:34:43 | |
Have you ever thought about the impact your brand has on the environment and in communities around the globe? There’s a shift happening in the jewelry industry right now. People all the way down the chain, from consumers to designers to miners, are becoming aware of the environmental and social impact of jewelry. The Chicago Responsible Jewelry Conference is an annual event dedicated to changing the jewelry industry for the better. It’s only in its third year, but its already making an impact. Director of Education Jessica Gebauer sat down to talk through the major takeaways from this year’s conference with Niki Grandics, founder of Enji Studio and the co-chair of marketing and communications for Ethical Metalsmiths. They talked about a few things YOU can do to start making a difference. | |||
| 26 Jul 2022 | EP 363: How Getting Your Marketing Calendar in Order has a Direct Correlation to Sales | 00:22:57 | |
If you’re scrambling to get everything together at the last minute this holiday season, your marketing is not going to be very effective, and your sales will take a huge hit. Here’s how you can avoid that, from one procrastinator to another.
Here are the resources mentioned in the show:
TYC Holiday Sales Accelerator 👉 https://flourishthriveacademy.com/tyc
Claire Mannheimer 👉 https://flourishthriveacademy.com/362
Brenna McGowan 👉 https://flourishthriveacademy.com/359
Quay Flom 👉 https://flourishthriveacademy.com/336
Read the First Chapter of The Desired Brand Effect 👉 https://desiredbrandeffect.com/chapter1/
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram:
@tracymatthewsny @Flourish_Thrive
Clubhouse:
@tracymatthews
YouTube:
youtube.com/user/FandTAcademy | |||
| 23 Feb 2023 | EP390: 5 Ways to Increase Your Online Sales Conversions for Fine + Custom Jewelry | 00:22:51 | |
Do you design custom fine jewelry? Are you a private jewelry designer who works only with private commissioned clients? Are you thinking about adding a custom jewelry option to your fine jewelry website? If you’re designing fine jewelry or high-end jewelry like engagement rings, wedding bands, heirloom redesign, or private commissions, I’ve got a great podcast episode for you today. I’m breaking down how to increase your online presence and sales conversions using your website as a sales tool. Listen to episode #390 of Thrive by Design to get your all-access pass to 5 Ways to Increase Your Website Sales Conversions for Fine + Custom Jewelry
Here are the resources mentioned in the show: Buy My Book: The Desired Brand Effect
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 29 Aug 2024 | Episode #490: Going Against Her Culture and Landing a Today Show Segment with Marion Gaude | 00:37:15 | |
Today’s Thrive By Design guest Marion Gaude has an amazing story of how she ended up as a surprise guest talking jewelry on one of the US’s top television programs the Today Show during the Paris Olympics - a story you won’t want to miss. Marion Gaude is a Jewelry business owner based in France. Her unique Jewelry contains gemstones sourced from India and she has a partnership with Le Bon Marchet - a high-end French department store nearing 200 years old. In this episode, we cover:
Here are the resources mentioned in the show: Jewelry Brand Makeover Bootcamp Follow Marion on Instagram! Check out Marion’s Jewelry Brand Atelier Siméon
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram | |||
| 12 Nov 2019 | Best of series EP225: How to Make $7,000 or More in 2 Hour Using Facebook Live | 00:36:50 | |
I have the amazing Lisa Lehman here from Studio Jewel with me to talk about her very successful Facebook live sale! The girl made $7,000 in just two hours using Facebook live, like, are you kidding me? Seriously she’s awesome! She has been in our mastermind for a year and is all signed up for our SOS Accelerator as well. We love Lisa, and I know you will too once you hear her story! Listen now to hear all about how she did it. It’s All About the PregameIt’s super important to build up anticipation for your event! Social media is an awesome tool to create a buzz. Start posting well in advance and often! Make an event on Facebook and send out invitations. Seriously, people will love it and totally show up on the day of your live sale! Send out emails! Your email list is another great way to get people excited for a live event. Listen now to get more awesome tips from Lisa for your email list! Don’t Forget Friends and FamilyI hear designers say all the time they want to move past selling to their friends and family. That’s great! However, friends and family can be a huge source of business. They will still show up to events and sometimes spend a ton of money. Your friends will tell their friends! Make sure your friends and family know about the event. Posting on your personal Facebook can get friends and family engaged. More often than not they’ll totally want to share the deets with their friends too! Have Fun With ItGoing live can be a little scary, I get it! Just remember it’s supposed to be fun. You get to talk with your clients in real time which is so cool! Creating a fun environment will get people excited and allow you to have a stress free live event! Lisa had her daughter model the pieces, which I think is so great! It adds a personal touch, plus she totally hammed it up and made it really exciting. Lisa also had the sale in her studio. I think that’s so cool for clients, they get to see where you actually make all your amazing stuff! These are just a few ways to keep your sale light and playful. | |||
| 19 Sep 2023 | Episode 433: From Burnout to Bliss: How She Reinvigorated Her Passion After 17 Years with Rickson Sharkey | 00:56:16 | |
Is burnout keeping you from success, joy, and fulfillment? In the latest episode of the Thrive by Design Podcast, I chat with Rickson Sharkey - a seasoned and talented jewelry designer who shares about how she went from stuck in burnout to flourishing and thriving more than ever - financially, mentally, and personally. Her tips about getting back into a space of bliss and alignment are absolute gold. We talk about:
You’ll learn something we all need to hear - how to propel yourself past a really difficult time and step out of your own way so you can create a business and life you’re in love with. I know this episode will provide you with more clarity about what you really need to do to reignite your spark and run towards your dreams at full force!
Join me on Thrive by Design for podcast episode 433!
Here are the resources mentioned in the show: How to Stand Out in a Saturated Market with a Timeless Jewelry Brand Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| 11 Oct 2023 | Episode 438: How to Take Incredible Branded Photography With Your Smartphone with Auguste Chocianaite | 00:38:08 | |
Want to use amazing branded photographs to take your business to the next level, regardless of where you’re at? In the latest episode of the Thrive by Design Podcast, I chat with Auguste Chocianaite - a wildly successful jewelry brand photographer who shares how to start attracting higher-paying customers with amazing branded photography! The best part? She gives step-by-step easy tips on how to do beautiful jewelry photography yourself and save money! We talk about:
Today’s episode is huge because if the images you’re taking of your jewelry don’t have a branding backbone, you can’t create photographs that sell your jewelry to your clients. I’m so excited for you to soak up game-changing wisdom and techniques for taking your jewelry business to the six or seven-figure route! Join me on Thrive by Design for podcast episode 438! Here are the resources mentioned in the show: Auguste’s Smartphone Jewelry Photography Bootcamp Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| 29 Feb 2024 | Episode 463: The Enneagram And Your Business with Hillarie Kay | 00:37:50 | |
How do you know that you’re using your strengths and challenges and those of the people you bring into your company to support your business’ growth and success? If you’ve ever wondered how the people you surround yourself with can optimize your growth instead of hinder it, then you need to use this assessment! I interview Enneagram expert Hillarie Kay - a results-driven trainer, entrepreneur, and speaker who uses the Enneagram to support business owners in building teams that thrive. We talk about:
She focuses on helping entrepreneurs achieve incredible transformations and understand their growth cycle and burnout cycle so they become unstoppable. Learn how the Enneagram provides invaluable insight into how you best operate and how to utilize it to build a team that’s a well-oiled machine around your business! Join me on Thrive by Design for podcast episode 463!
Here are the resources mentioned in the show:
The Art of Growth’s Free Enneagram Test The Enneagram Insitute’s RHETI Test
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: | |||
| 16 Feb 2021 | EP289: 5 Tips for Jewelry Designers to Write Emails That Convert | 00:26:38 | |
Our very own Marketing Director, Alison Haselden, shares 5 tips to help you create emails that convert for your jewelry business.
Follow Alison on Instagram! https://www.instagram.com/alison_haselden/
Join the waitlist for our 12-week virtual intensive! https://www.flourishthriveacademy.com/trainmycustomers-waitlist/
Emails That Sell Done for You Bundle https://www.flourishthriveacademy.com/emailbundle/
How I can help you with your biz right now! https://www.flourishthriveacademy.com/programs/
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| 16 Mar 2023 | EP396: How Live Selling Transformed Her Online Jewelry Sales | 00:33:16 | |
There’s a lot that goes into growing your jewelry sales – online.One thing is for sure, Live Selling is a great way to create “community” around your brand, get more website traffic, and scale your growth.
I am passionate about helping jewelry business owners grow their businesses and create multiple streams of revenue. In my experience, I see a lot of jewelry makers who thrive selling in person or to stores but they can’t seem to translate that in person experience or success into e-commerce sales.
So they throw their hands up, give up, and think: selling online is not for me!
It’s important to know that training your customers to buy from you online is NOT super hard but it does take a strategy, consistency (most of you are impatient - yo), and an ability to replicate an in person experience – online.
Which brings me to today’s episode of Thrive by Design, I get to interview Carla Garro, a long time client of mine who is CRUSHING it in her niche with online selling.
Carla is the founder of Lita Sea Glass and has been “Live Selling” for the past several years after she learned the strategy in our program: Train Your Customers to Buy Online.
She sells out of collections every week and can barely keep her jewelry in stock. Listen in to hear how she does it.
Here’s what we chat about…
Carla is a bad-ass and I want you to be too! She started this process in our TYC Program. If you’d like to get on the waitlist or apply, GO HERE for more details.
xo, Tracy
P.S. We’re hosting a free 5-day sales challenge starting Monday, March 20th. If you want to start making more online as soon as next week, Join the Supercharge Your Online Sales Challenge.
Here are the resources mentioned in the show:
Follow Lita Sea Glass on Instagram!
Join the Supercharge Your Online Sales Challenge
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| 26 Jan 2016 | TMS024: 5 Ways to Market Your Jewelry in Less Than an Hour a Day | 00:37:40 | |
5 Ways to Market Your Jewelry in Less Than an Hour a Day | |||
| 24 Mar 2020 | EP244: Financial Aid and Business Resources for Designers, Makers and Artists | 00:13:17 | |
The Coronavirus situation has majorly disrupted people’s livelihoods all over the world, and small businesses have been hit the hardest.
It’s a scary and stressful time, but the good news is we’re all in this together - and Flourish & Thrive Academy is here to help!
There are plenty of resources available for entrepreneurs, jewelry designers, artists, and creative business owners that may be able to help you protect your business during the COVID-19 pandemic. | |||
| 02 Aug 2016 | TMS052: Building Sales and PR Confidence | 00:44:34 | |
Building Sales and PR Confidence | |||
| 11 Dec 2018 | EP179: How to Create Branded Collaborations and PR Experiences | 00:34:38 | |
A recent NY Times Article announced that Conde Nast is selling off 3 of its publications due to a shrinking pool of advertisers and changes in the way content is consumed… …which in recent times isn’t so much on the printed page. So what’s a jewelry brand to do to get exposure for their designs? It’s true, the landscape of the jewelry industry and PR is changing – rapidly. One of the big changes is the shift from Print to Digital and experiential consumption. And those who discover how to navigate the new landscape will rise and prosper… PR IS NOT DEAD…IT’S JUST DIFFERENT. Branded experiences create brand evangelists who leverage the digital landscape to create exposure for you. Today on the show, I have my friend Janine “JJ” Just with me to talk about all things brand collaborations and PR experiences to get awesome exposure for your brand. Listen to episode #179 of Thrive by Design to get your all-access pass to How to Create Branded Collaborations and PR Experiences with Janine Just. | |||
| 01 Jun 2023 | EP411: 5 ways to grow your business during the slow summer months | 00:18:58 | |
One of the reasons jewelry business founders feel frustrated during a slow season is that they're focused on a lack of sales instead of shifting their focus to how they can make the most of the slow summer months to grow their businesses. In Podcast Episode 411, I'll share 5 tips to maximize your slower months for greater impact and efficiency in your business...
The best course of action for the slow summer months, or whenever business is slow for you, is to take action with intention. Sitting and stressing is not the best use of your time. So instead, listen to Episode #411 and catch up on learning, work on important projects, plan your marketing, prepare for the holidays, and take a break. These actions will set you up for success and growth in your business. Here are the resources mentioned in the show: Book a Discovery Call to learn about our Momentum Program Learn more about Laying the Foundation Buy My Book: The Desired Brand Effect Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram | |||
| 19 Nov 2019 | EP226: The Desired Brand Effect – Here's How to Use It In Your Business | 00:36:02 | |
Authentic ConnectionI’ve said it before and I’ll say it again - faceless brands are dying. As sales move to the online sphere, social media is shaping buying decisions more than ever. People buy from people. At the end of the day, sales is about building relationships with your customers. Gone are the days of target demographics. In an oversaturated online market, it’s all about dialing into the specifics of your Dream Client and standing out in a sea of faceless brands. The connections you make - through messaging, branding, pricing, customer service, web copy - are what set you apart from the crowd. Connected ConversionAs a jewelry designer, you may feel afraid to sell. It’s okay to admit it; I was too, in the beginning. It took years of flexing my confidence muscle to feel comfortable converting a prospect into a buyer. Even if you’ve built an authentic connection with your Dream Clients, the sales won’t be rolling in if you’re sitting behind your bench all day. It takes consistent outreach and excellent customer service to maintain a steady flow of sales. If you’re not getting enough sales, you’re probably not doing the right outreach. Removal to ScaleYou probably want freedom and security in your business, right? The key is to build a business that is not dependent on you for profit. This is where the big-picture stuff comes in. Systems and automation that free up time and allow you to step back, and long-term planning that can be broken down into bite-sized goals. Above all, this also includes your community. Whether it be hiring the right people, seeking mentorship, or just connecting with fellow designers - the people around you can make or break your business. I’ve only grazed the surface of these 3 pillars. If you’re ready to dive deeper into these concepts, listen to the full episode of Thrive by Design. Or, even better, pre-order The Desired Brand Effect! Until next week, m’dear! xo, Tracy Sponsor Spotlight!Are you ready to learn how to implement these practices in your business? My new book, The Desired Brand Effect, is full of resources, case studies, and exercises that are designed to help YOU build the business of your dreams. Whether you’re just starting out, in the middle of growing, or totally successful but ready for more, this book is a resource you’ll be able to reference back to over and over again. Sound good? Let’s do this! | |||
| 02 Mar 2020 | EP241: Growing an Omnichannel Business with Carbon and Hyde | 00:38:54 | |
Some people think selling fine jewelry online is impossible. Oren Katz from Carbon & Hyde is here to prove them wrong.
Oren founded the high-end fine jewelry brand with her sister Yarden. their collections have decorated several high-end boutiques and retailers, and their pieces are loved by fashionistas and celebrities alike.
In the beginning, the sisters only planned to sell direct-to-consumer online. It was going okay, but getting new customers to buy jewelry online at such a high price point was a challenge.
They decided to expand into an omnichannel brand to allow in-person customers to feel the quality of the pieces and build trust and credibility for online customers.
Now that their brand is more successful than ever, Oren agreed to come on the podcast to share her secrets to developing a prominent omnichannel brand... | |||
| 18 Jun 2019 | EP206: How to Transform Your Website Homepage to Make More Sales | 00:37:22 | |
Did you know that when someone lands on your website you only have 30 seconds to make an impression? Kinda scary, right?!? After all of the love and hard work you pour into creating a beautiful page, a lot of the people who visit will be in and out in moments. So how can you get them to stick around?? And better yet… how can you get them to actually CONVERT into sales? It all comes down to the impression and the feeling they get when they visit your site. If your website isn’t doing your product justice in terms of design, story and beyond… you’re actively LOSING sales and potential customers. There are a few key components every homepage needs to really stand out and grab the attention of a potential customer… As a designer or business owner, sometimes you’re a little too close to the problem to see whether what you have is really working or not. That’s why we brought in Darian Chavez of DNC coaching (who also happens to be one of our amazing SOS coaches), to talk about how to transform your homepage to bring you more sales. You won’t want to miss all of the juicy knowledge she shared with us… | |||
| 26 Apr 2016 | TMS038: Easy Sourcing Strategies for Your Jewelry Business | 00:27:54 | |
Easy Sourcing Strategies for Your Jewelry Business | |||
| 22 Jun 2023 | EP415: How to Prepare to Give Your Two Weeks Notice with Amy Porterfield | 00:36:16 | |
Are you tired of the nine-to-five grind? Do you yearn for the freedom and fulfillment that comes with running your own business? If you've ever considered quitting your day job to pursue your jewelry business full time, then you're in for a treat. In Episode 415 of the Thrive by Design podcast I’m interviewing Amy Porterfield, an ex-corporate girl turned online marketing expert, author of the New York Times bestselling book Two Weeks Notice, and CEO of a multimillion-dollar business. In her new book, Two Weeks Notice Amy shares her journey from the corporate world to building a multimillion-dollar business. It’s an inspiring story with a fresh perspective on transitioning from a “job” into entrepreneurship. Leaving Your 9-5 Job Takes Courage More Than Confidence Leaving the security of a nine-to-five job can be daunting, but Amy advises relying on courage rather than waiting for confidence to kick in. Confidence comes with experience eventually, but you may not have that at first. So intead take the leap of faith and trust in your abilities. Building Your Runway is Part of Your Exit Plan Transitioning from your 9-5 day job to entrepreneurship will go more smoothly with some planning. Amy shared her three-step runway approach to help you leave your day job with integrity and confidence:
The Power of Clarity Around Your Dream Client Amy emphasizes that finding your niche doesn't exclude others who may benefit from your offerings; instead, it helps you cut through the noise in the crowded online marketplace and attract the right people who resonate with your message. Embracing Your Freedom The worst days as an entrepreneur are still better than the best days in a nine-to-five job because of the freedom and autonomy it brings. Being your own boss allows you to design your life according to your dreams and values. If you've been considering quitting your nine-to-five job to focus on building and growing your jewelry business, you’ll love this episode. Have a listen, take the leap, and start creating the life you've always envisioned! Here are the resources mentioned in the show: Follow Amy Porterfield on Instagram! An Inside Look at a 7-Figure Jewelry Brand - On Demand Masterclass Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
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| 07 May 2024 | Episode 471: How Your Health Impacts Your Success with Tina Anderson | 00:34:47 | |
When you’re healthy as an entrepreneur and business owner, it shows.
Your energy is on point. You’re focused and in flow. You’re happier, more productive, and more creative. But when our health takes a hit, our business suffers too. When you’re feeling sick or sore, your motivation and clarity take a dive too.
That’s why keeping yourself healthy and vibrant is a huge win when you are designing your jewelry and building your business.
Today, my dear friend Tina Anderson is on the Thrive by Design podcast, sharing her incredible expertise on the gut-brain connection.
Tina is the CEO of Just Thrive, an incredible supplement company that has changed my life.
(I’ll spare you the TMI version, but let’s just say my digestive system is MUCH happier since I started taking their probiotic a few years ago.)
Gut health is not the topic that usually springs to mind when people think about growing their business or optimizing their daily routine… but it has a huge influence behind the scenes on how you feel and perform every day.
That’s why, in this episode, we talk about…
If you’re struggling with brain fog, digestive troubles, fatigue, skin issues, this episode could be a game-changer for you.
Don’t miss this fascinating deep-dive conversation.
xo, Tracy
PS: Tina has generously offered all Thrive by Design listeners 20% off a 90-day bottle of Just Thrive Probiotic and Just Calm. Check out www.flourishthriveacademy.com/justthrive and use the code TBD (as in, Thrive by Design) at checkout.
Here are the resources mentioned in the show:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
< | |||
| 14 Jun 2016 | TMS045: Using Your Innate Talents to Run a Successful Jewlery Business | 00:34:32 | |
Using Your Innate Talents to Run a Successful Jewlery Business | |||
| 10 Sep 2019 | EP216: Why Selling at Shows Might be Killing Your Business | 00:29:20 | |
We both know that selling at shows can be back-breaking work, m’dear. And it doesn’t get easier as you get older… trust me. Plus, what would happen to your biz if you had to take a break and couldn’t attend shows? Would it still function and make money while you were away? When I quit my day job to focus on building a business full-time, it was a real struggle. It was impossible for me to walk away because I did not set myself up for success. I realized that I had just created a new job for myself, not a business. Here’s the difference:
If you’re relying on live shows for your primary source of income, I hate to be the one to tell you but… you have a job. Don’t get me wrong, shows aren’t all bad when you leverage them right. But I don’t want you to be dependent on one stream of revenue. So, if you’re feeling stuck in the trunk show grind and sacrificing too many weekends, maybe it’s time to re-evaluate your strategy… And I have just the thing to help you – let’s make a live show pros and cons list! | |||
| 14 Mar 2017 | The #1 Way to Get More Traffic to Your Jewelry Website | 00:25:16 | |
The #1 Way to Get More Traffic to Your Jewelry Website | |||
| 06 Oct 2022 | EP 369: Do I fight for it? Or close my jewelry business? | 00:31:20 | |
8 questions to ask yourself when you’re trying to decide whether you should keep fighting for your jewelry business is or close it down and move on to your next adventure.
Here are the resources mentioned in the show:
Timeless Brand Masterclass 👉 https://flourishthriveacademy.com/timelessbrand Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy Laying The Foundation 👉 https://flourishthriveacademy.com/ltf
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram: @tracymatthewsny @Flourish_Thrive
Clubhouse: @tracymatthews
YouTube: youtube.com/user/FandTAcademy | |||
| 03 Nov 2022 | EP 373: What's Working Now on FB and Instagram Ads For Paid Ads | 00:36:14 | |
Nicole Diedrich, founder of Diedrich Marketing Strategies, catches us up to speed on the kinds of paid advertising strategies that are working now on Facebook and Instagram.
Here are the resources mentioned in the show: Follow Nicole on Instagram 👉 https://instagram.com/mrs.diedrich/ Traffic On Fire 👉https://www.flourishthriveacademy.com/momentum/#sprint1 Free Strategy Audit 👉 https://flourishthriveacademy.com/strategy
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram: @tracymatthewsny @Flourish_Thrive
Clubhouse: @tracymatthews
YouTube: youtube.com/user/FandTAcademy | |||
| 05 Dec 2017 | 10 Questions to Ask if You Want to Have the Best Year Ever | 00:32:06 | |
10 Questions to Ask if You Want to Have the Best Year Ever | |||
| 26 Sep 2023 | Episode 435: How She Prepared For and Won the 7500K Halstead Grant for Her Jewelry Business with Stephanie Howell | 00:24:53 | |
Join us for an inspiring podcast episode with Stephanie Howell, the founder of S Howell Studios. Stephanie's jewelry creations are inspired by the beauty of the natural world, encouraging us to find wonder in life's simplest moments. Stephanie's journey into jewelry-making began in college, and her love for the craft eventually led her to launch her own jewelry business. Today, she shares her story of how she used the knowledge gained from Flourish & Thrive Academy's Laying the Foundation program and the Thrive by Design podcast to secure the prestigious Halstead Grant, even after her third attempt. Discover how Stephanie's pursuit of success in her jewelry business led her to seek out valuable resources like the Thrive by Design podcast and Laying the Foundation. She learned the importance of structuring her business to align with her life goals, including achieving a balance between financial freedom and time. Stephanie's journey to winning the Halstead Grant spanned three attempts, with each round teaching her valuable lessons. She used feedback from Halstead to make improvements and ultimately secured the grant in 2023. The key to her success came from everything she learned in Laying the Foundation, coupled with guidance from mentors and peers. Stephanie emphasizes that Laying the Foundation played a crucial role in her journey, helping her identify her ideal client, craft a brand story, and develop a strategic approach to her business. Without this foundation, she likens her business to a house without a solid structure. As a parting word of advice, Stephanie encourages fellow designers to invest in their education, stay organized, and not let financial concerns hold them back from pursuing their dreams. She believes that the knowledge gained from programs like Laying the Foundation is an invaluable investment that pays off quickly. Stephanie Howell's journey from a jewelry enthusiast to a Halstead Grant winner is a testament to the power of education, determination, and a solid foundation. Her success story serves as an inspiring reminder that with the right knowledge and support, any dream is within reach. Tune in to this episode for more insights and inspiration.
Here are the resources mentioned in the show: Follow Stephanie on Instagram! Apply for Laying the Foundation
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
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| 15 Sep 2022 | EP 366: A Thriving Jewelry Store in an Economic Downturn? | 00:47:04 | |
Is it possible to have a thriving jewelry business during an economic downturn? YES. Here’s how Quay Flom keeps her jewelry businesses booming even during the scary economic times.
Here are the resources mentioned in the show:
Timeless Brand Masterclass 👉 https://flourishthriveacademy.com/timelessbrand/
Laying the Foundation 👉 https://flourishthriveacademy.com/ltf/
Follow Quay on Insta 👉 https://instagram.com/quayanndesigns/
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram: @tracymatthewsny @Flourish_Thrive
Clubhouse: @tracymatthews
YouTube: youtube.com/user/FandTAcademy | |||
| 15 Nov 2016 | TMS067: Designing for a Cause: Incorporating Philathrophy into Your Business | 00:29:53 | |
Designing for a Cause: Incorporating Philathrophy into Your Business | |||
| 14 Dec 2023 | Episode #448: How to Build More Confidence as an Artist with Miriam Schulman | 00:39:35 | |
Ready to break away from self-sabotage and gain the confidence and clarity you need to create success and sustainability in your business? Whether you’re a creative, an artist, or a jewelry business owner, if you’re trying to make a living with your art and lack confidence, keep finding new things to learn, and are overwhelmed with putting yourself out there, you’re in luck! In the latest episode of the Thrive by Design Podcast, I chat with Miriam Schulman who is the brilliant author of Artpreneur: The Step-by-Step Guide to Making a Sustainable Living from Your Creativity - and she tells you exactly what’s holding you back and how to change that today. Her Passion to Profit Framework gives you the strategy to become wildly profitable in selling your offerings - without waiting any longer. Miriam makes everything crystal clear so you stop procrastinating and start taking the steps to grow and uplevel your dream biz today. Join us to learn the five elements that will make you amazingly successful as an artpreneur! Join me on Thrive by Design for podcast episode 448!
Here are the resources mentioned in the show:
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| 22 Mar 2016 | TMS033: Time Optimization Strategies for Busy Jewelry Business Owners | 00:28:51 | |
Time Optimization Strategies for Busy Jewelry Business Owners | |||
| 21 Dec 2023 | Episode #450: The 5 Steps to Manifest Your Dream Jewelry Business | 00:30:33 | |
Episode #450: The 5 Steps to Manifest Your Dream Jewelry Business Want my 5 steps to manifest your dream jewelry business and make it happen in 2024? In the latest episode of the Thrive by Design Podcast, this Christmas episode is a celebration for you! I make sure that you’re fully prepared and give you all the tools you need to make it your best year yet! I talk about:
No matter where you’re at, here’s how to create the business of your dreams in 2024. (Hint: It all starts with setting your intention and understanding where you want to go.) Join me on Thrive by Design for podcast episode 450 as I talk about the exact process that I used to manifest a million-dollar company and my relationship!
Here are the resources mentioned in the show: The Jewelry Business Owner’s Growth Guide Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: | |||
| 05 Nov 2019 | Best of Series EP224:The Epic Black Friday Online Promotion Strategy that Brought in $8200 in 4 Days | 00:48:30 | |
I’m often asked: what does it really take for an emerging jewelry brand | designer | maker to successfully sell jewelry online? It requires 4 things:
Here’s why: There’s a lot of strategy “conversion nuance” involved in getting customers to actually buy from your jewelry website or online channels. Because of that, you’ve gotta be creative in your approach to selling online, take action to implement your ideas, and resourceful, especially when, things don’t go your way!. Typically, designers try something once and think: ‘that doesn’t work for me!” Instead, they should be thinking: “how can I tweak my strategy to make this work for me?” So, when I hear people out there saying, “I sell jewelry online” – I’m ready to show them how it’s done… and proof that with the right strategy and actions, you can sell WAY more than your dinky holiday shows…. (I’m not dissing shows…they’re good too! 😂) Enter Jeana and Jared Rushton of the TheFoxandStone.com. The millenial power couple 💃🏻🕺 (giggles) just absolutely crushed their Black Friday Weekend promotion for the first time and they’re here to tell us how. But first, let me set the stage. In previous years, Jared and Jeana banked on Etsy sales and live events for a large portion of their Holiday Jewelry Sales. When a fluke occurrence happened early in 2017 and they got a flood of orders from Etsy, they knew they needed to do “something” to fill in the income gaps between months (sometimes upwards of $10K). At the time, they were members of the Diamond Insiders Mentorship program and Jared quit his full-time job to support Jeana in the business. Knowing they could use some outside eyes on their biz, they joined our SOS coaching program and leaned on several of our coaches to help them fill in those gaps this year. In previous years, they rarely paid attention to Black Friday, BUT they were dropped from their “Best Show” in Seattle so they had to find another way to fill that income gap. They worked with many of our coaches, including our planning master, Inta, to map out this kick-butt strategy… And, M’Dear, I hope you’re inspired to put some of these ideas into action! Enjoy our Best of Series EP224:The Epic Black Friday Online Promotion Strategy that Brought in $8200 in 4 Days… | |||
| 02 Jan 2024 | Episode #452: 5 Ways to Overhaul Your Jewelry Brand in 2024 | 00:33:49 | |
Do you want 5 easy positioning strategies to attract people who love what you do, turn them into life-long fans, and get them to refer your products over and over again? The new year is just a great time to create a fresh start and uplevel everything in your business! In the latest episode of the Thrive by Design Podcast, I uncover how to overhaul your brand in a way that’s simple and exciting. I talk about:
I get that you might be time-strapped and don’t have a lot of time to work on this - so here are time-savvy ways to make your brand makeover for 2024 incredibly impactful! Join me as I dive into 5 fun ways to stand out in a saturated jewelry market and create a desired brand! Join me on Thrive by Design for podcast episode 452! Here are the resources mentioned in the show:
The Jewelry Brand Makeover Bootcamp
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow us on Tik Tok: Follow @Flourish_Thrive Tik Tok Follow @TracyMatthewsNY on Tik Tok
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| 17 Feb 2020 | EP239: How to Use Snail Mail to Grow Your Sales with Miriam Schulman | 00:36:07 | |
When was the last time you got something fun in the mail from a brand you like? The truth is, not a lot of companies are sending out snail mail anymore… which makes it the perfect opportunity for you to stand out! Meet Miriam Schulman, founder of Schulman Art and host of The Inspiration Place podcast. She sat down with me this week to talk about her creative snail mail strat that keeps her customers coming back time and time again. 🐌 | |||
| 27 Nov 2018 | EP177: Spring Trends 2019: Fashion Month Recap w/ Delia Folk | 00:29:28 | |
Following trends with your new collection is a great way to get inspired for Spring 2019. No matter what kind of jewelry you create, you can show these trends in your designs. It’s always fun to see how other designers are applying trends to their work! I’m excited because Delia Folk is back on the show! She is the daughter in the mother-daughter duo of The Style That Binds Us. We’re excited because she went to fashion week in New York, Paris, London, and Milan – so she’s got a hot scoop on the trends to look out for in 2019. Listen in on her take now! | |||
| 17 Jan 2017 | TMS076: How to Market and Grow Your Brand Like a Boss-Lady Even When the Sh*T Hits the Fan w/ Nicole Gariepy | 00:32:09 | |
How to Market and Grow Your Brand Like a Boss-Lady Even When the Sh*T Hits the Fan w/ Nicole Gariepy | |||
| 13 Jun 2023 | Episode 413: Summer Reading List For Jewelry Business Owners – 2023 Edition | 00:21:04 | |
Can you feel that?
It's the warm embrace of summer wrapping around us, bringing with it a welcome slowdown for most jewelry business owners, unless you're one of the amazing souls bustling away at art shows and festivals.
High-fives if that’s you!
Either way, now's the perfect time to kick back, relax, and dive into some captivating summer reads before the holiday season rolls around.
In Podcast Episode 413, I’m sharing my thoughtfully curated summer reading list to inspire and rejuvenate you.
You’ll learn what’s inside these amazing books and why I recommend (and love) them for you this summer…
I hope you grab one or all of the books on my recommended summer reading list. Prepare to feel inspired and to tackle every business hurdle that comes your way this season and beyond.
Here are the resources mentioned in the show:
Desired Brand Effect Book: https://desiredbrandeffect.com/
Tough Titties Book: https://www.talkingshrimp.com/book Buy Back Your Time Book: https://www.amazon.com/Buy-Back-Your-Time-Unstuck/dp/059342297X Two Weeks Notice Book: https://www.amazon.com/Two-Weeks-Notice-Courage-Change/dp/1401969879 Cash Confident Book: https://www.amazon.com/Cash-Confident-Entrepreneurs-Creating-Profitable/dp/1637586361
On demand masterclass: An Inside Look at a 7-Figure Jewelry Brand: https://www.flourishthriveacademy.com/7figures Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
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| 20 Sep 2016 | TMS059: How 6 Designers Grew Their Businesses like Crazy in Just 6 Months | 00:42:05 | |
How 6 Designers Grew Their Businesses like Crazy in Just 6 Months | |||
| 20 Jul 2020 | EP261: Visionary Habits that Create Quick Momentum | 00:32:35 | |
You’re a creative visionary. But are you acting like one? These are the 5 steps that will help you establish visionary habits to get your business exactly where you want it to be. Apply for a Free Business Accelerator Audit https://www.flourishthriveacademy.com/strategy/ Episode 261 show notes http://www.flourishthriveacademy.com/261 Follow Flourish and Thrive Academy on Facebook https://www.facebook.com/FlourishThriveAcademy Instagram https://www.instagram.com/flourish_thrive/
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| 19 Feb 2019 | EP189: How to Avoid Burnout | 00:36:08 | |
Big goals + Big responsibilities = Burnout? It doesn't have to! Are you tired? Like really tired? If you tell yourself “I’m busy but I’ve got this” then keep reading. I sat down with Nina Cooper, founder of Nina Designs, on our show after reflecting on the last time I felt completely and utterly burned out. I took a sabbatical last year for 6 weeks and went to Europe just for the mental break that I needed to rejigger and recharge. And if I’d taken better care of myself, I might not have needed to do that. Don’t get me wrong, it was a great 6 weeks… But how why I arrived at taking it was NOT healthy. Let me ask… are YOU remembering to reset and recharge? You can still continue growing your jewelry biz. But what if Nina and I showed you how you can do both? We’re all capable of managing our time, energy, and stress. In our latest podcast, Nina and I share loads of tips to recenter yourself among all of your creative chaos. And we both agreed one of the greatest challenges of chasing a goal out of your comfort zone is getting there without burning out. Good news… we’re gonna give you one less thing to worry about today! Here are a few of tips for being the boss you want to be without depleting your energy. I totally wish I talked to Nina before I burned out last year… A lot of the advice I got was to “slow down and take it easy”. Which, when you’re as passionate about your biz as I am, really isn’t helpful. I learned how to treat myself better so my productivity doesn’t tank. Shoutout to Nina for helping me out with that! Ready to dive in? Listen to episode #189 How to Avoid Burnout with Nina Cooper. | |||
| 15 Dec 2022 | EP 379: How She Sold 100K of Her Jewelry in 55 Days With Confidence and Gumption | 00:43:42 | |
Get inspired by Twyla Dill’s BIG goal as she shares her story of how she sold $100K of jewelry in just 55 days without an advertising budget or fancy marketing. She did it all by showing up and being herself.
Here are the resources mentioned in the show:
Traffic on Fire Accelerator 👉 https://www.flourishthriveacademy.com/tof Momentum Growth Accelerator for Jewelry Makers 👉 https://www.flourishthriveacademy.com/momentum/ Book Your Free Discovery Call 👉 https://www.flourishthriveacademy.com/discoverycall/ Resources for Jewelry Designers 👉 https://www.flourishthriveacademy.com/programs/
Guest links: Twyla Dill Website 👉 https://TwylaDill.com Twyla Dill on Tik Tok 👉https://www.tiktok.com/@twyladill Twyla Dill on Instagram 👉http://instagram.com/twyladilldesign
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere. xo, Tracy Matthews
Follow on Instagram: @tracymatthewsny @Flourish_Thrive
Clubhouse: @tracymatthews
YouTube:
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| 26 Aug 2021 | EP312: How to Use Instagram REELS to Grow Your Business | 00:25:04 | |
It’s no secret that video content crushes on social media, and Instagram Reels are at the top of the algorithm right now. Here are 10 ways you can use it to grow your jewelry business.
Here are the resources mentioned in the show:
31 Instagram Reels “Hooks” 👉 https://flourishthriveacademy.com/31reels
FREE Masterclass for Jewelry Designers 👉 https://flourishthriveacademy.com/timeless
DBE Book Waitlist 👉 https://desiredbrandeffect.com/
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram: @tracymatthewsny @Flourish_Thrive
Clubhouse: @tracymatthews
YouTube: youtube.com/user/FandTAcademy | |||
| 30 Jan 2018 | 10 Business Books that will Blow Your Mind | 00:26:41 | |
10 Business Books that will Blow Your Mind | |||
| 17 Sep 2024 | Episode #494: How to Create User Generated Content Viral Videos With Phil Vilk | 00:31:13 | |
“I feel like I spend more time on content creation than making Jewelry.” If that line resonated with you - you’re not alone. Creatives often reach out to me expressing that they want to spend more time working on their Jewelry instead of writing, editing, and producing their own marketing content. I heard you loud and clear - so I reached out to Phil Vilk, an agency owner who specializes in marketing with User Generated Content - using your customers instead of yourself for content creation. In this episode, you’ll learn:
Here are the resources mentioned in the show: Phil’s website - Creative Launch Laying the Foundation - Enroll now (final cohort) Magnetic Marketing Masterclass - Watch on Demand for free
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscrib | |||
| 01 Dec 2022 | EP377: The 3 Core Habits of a Highly Successful Maker | 00:52:04 | |
3 core habits that set million dollar makers apart from struggling small business owners.
Here are the resources mentioned in the show: An Inside Look At A 7-Figure Jewelry Brand 👉 https://www.flourishthriveacademy.com/7figures Book Your Free Discovery Call 👉 https://www.flourishthriveacademy.com/discoverycall/ Resources for Jewelry Designers 👉 https://www.flourishthriveacademy.com/programs/
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram: @tracymatthewsny @Flourish_Thrive
Clubhouse: @tracymatthews
YouTube: youtube.com/user/FandTAcademy | |||
| 22 Jan 2019 | EP185: How to Use Storytelling to Sell More Jewelry | 00:46:42 | |
Think about all of the important lessons you’ve been taught in your life. Whether it was from a parent, or a college class, or an elderly person you met in line at the grocery store. Why are those the lessons that stick with you all of your life? Don’t think too hard on it, because I’m going to give you the answer. I can pretty much guarantee you that the reason they’ve stuck with you for a lifetime is because they were delivered using the art of storytelling. Because 65% to 75% of information shared through stories is retained by the people listening to the storytelling as opposed to only 5% of information that is retained through a scripted presentation or the delivery of facts. And it works the same way in business that it does in life…but I like to call it STORYSELLING when I’m talking selling my jewelry. Stories create connections. Sales can get a bad rap for being all about pushing and trying to manipulate a potential buyer. But the truth is if you're a good storyteller you have the opportunity to invite them into your world and show them the story behind why you create what you do in the way that you do it. It's much easier and nicer feeling and it's not hard. It really isn't. My good friend and co-founder Robin Kramer is joining me today to teach you the art of storytelling in Episode #185 How to Use Storyselling to Sell More Jewelry. | |||
| 23 May 2017 | How to Attract Massive Publicity by Applying for Grants and Awards | 00:37:33 | |
How to Attract Massive Publicity by Applying for Grants and Awards | |||
| 13 Nov 2018 | Ep175: Block Chain - Responsible Jewelry Sourcing - Your Story | 00:38:37 | |
Blockchain isn’t just about BitCoin. In fact, cryptocurrencies were made possible because of Blockchain technology! So what does this have to do with the jewelry and fashion industry? Blockchain helps give a digital papertrail of each step in the manufacturing and sourcing process of a piece of jewelry. So this means customers know exactly where the materials are coming from starting from where the metals are mined! Crazy, right? To explain it much better than I can, I interviewed three blockchain experts while I was traveling to Chicago! I have Mark Hanna, the CMO of Richline Group. Mark has been in the jewelry space for over 45 years and has experienced all facets of management, manufacturing, marketing and sales and compliance. Then there’s Jennifer Dawes who launched her collection Jennifer Dawes Designs in 2000, and has since evolved to become one of the main proponents of sustainable, responsible jewelry while also creating pieces that are magical to wear. Finally, we have Cristina Villegas. She’s the artisanal mining and sourcing expert or the Director of Mining at Pact. She’s sharing a little bit more about blockchain to find out how Pact's using it, and then our conversation took a little bit of a turn when we started talking about child labor and what Pact is doing about that. So let’s talk about the future of sustainable sourcing in jewelry! | |||
| 07 Jun 2022 | EP 356: From Lilly Pulitzer to Solo Startup: How One Designer Left Corporate to Pursue Her Passion with Jane Paradis | 00:38:32 | |
Jane Paradis left her job as Senior VP of Marketing at Lilly Pulitzer to start Jane Win Jewelry. She shares her story of transitioning from the corporate life to entrepreneurship and building a wildly successful jewelry business from the ground up.
Here are the resources mentioned in the show:
Jane Win Jewelry 👉 https://janewin.com/
Need help with your biz? Book a FREE Strategy Audit 👉 https://flourishthriveacademy.com/strategy
The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram:
@tracymatthewsny @Flourish_Thrive
Clubhouse:
@tracymatthews
YouTube:
youtube.com/user/FandTAcademy | |||
| 04 Jan 2016 | TMS020: How to Get More Sales on Your Online Store without getting more traffic w/ Andreea Ayers | 00:35:13 | |
The more time people spend on your site the more they read, the more they click through, the more invested they are in you already, and the more likely they are to trust you and if they trust you that’s when you’re going to get the sale. | |||
| 28 May 2024 | Episode 475: Overcoming Addiction and a Toxic Relationship to Grow Her Jewelry Business with Sabrina Nussbaumer | 00:44:35 | |
Sabrina Nussbaumer is a woman with a hell of a backstory.
In 2011, she was in the depths of an alcohol addiction. She was going to school for fine arts… and blew all her scholarship money at the bar. Today, Sabrina is sober, thriving, and growing a unique silversmithing business.
In this inspiring episode, you’ll hear about…
…How Sabrina’s addiction — and a toxic relationship — led her to metal smithing and eventually to jewelry design…
…Why the pandemic turned out to be a blessing in disguise for Sabrina’s new business… and how she has kept her business afloat despite numerous personal challenges…
…How Sabrina got clear on her branding, content and launch strategy for a new phase in her business…
Plus how Sabrina learned to overcome the ‘icky’ feeling of asking for sales, how she has turned her trauma into momentum, and the results and mantras that keep Sabrina driving forward in her business every day.
Listen to episode #475 of Thrive by Design to get your all-access pass to Overcoming Addiction and a Toxic Relationship to Grow Her Jewelry Business with Sabrina Nussbaumer.
Here are the resources mentioned in the show:
Train Your Customers to Buy From You Online
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY Instagram
Follow Flourish & Thrive Facebook
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| 27 Jul 2020 | EP262: From Successful Side Hustle to a 6+ Figure Business in Less Than a Year with Gitti Lindner | 00:43:23 | |
Can you actually replace your full-time income with your creative side hustle? That’s exactly what Gitti Lindner did with Cinder Ceramics, and she’s here to tell us how! Apply for a Free Business Accelerator Audit https://www.flourishthriveacademy.com/strategy/ Episode 262 show notes http://www.flourishthriveacademy.com/262 Cinder Ceramics https://www.cinderceramics.com/ Follow Flourish and Thrive Academy on Facebook https://www.facebook.com/FlourishThriveAcademy Instagram https://www.instagram.com/flourish_thrive/
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| 24 Apr 2018 | How to Become the Exclusive Jewelry Designer for a Blockbuster Film w/ Douriean Fletcher | 00:32:42 | |
| 17 Nov 2015 | TMS009: The 3 Key Components to Creating Jewelry Collections That Sell | 00:17:50 | |
For your business to flourish and thrive, as a designer, Tracy shares the 3 key components to creating jewelry collections that sell. | |||
| 02 Jan 2018 | The 11 Key Elements of a Remarkable Brand Story (Hint: It's Your Biggest Marketing Tool) | 00:36:20 | |
The 11 Key Elements of a Remarkable Brand Story (Hint: It's Your Biggest Marketing Tool) | |||
| 23 Apr 2024 | Episode 470: How to Double Your Online Sales in Half the Time | 00:29:00 | |
Today’s show is all about doubling your online sales, with a few simple strategies that always work. But before we get to that, a quick message: If you’re serious about increasing your sales in a short period of time, I’m here to help you do that. Our Train Your Customers to Buy from You Online program (TYC) is going live on April 30th. TYC is a 12-week sales accelerator. It helps you leverage all of your sales channels and build your revenue by pulling on different aspects of how you sell. If you feel burned out and exhausted from spending every weekend doing shows instead of being with your family, you’re in the right place. Earlybird applications have already closed, but there’s still time to join if you are truly ready to take your business to the next level — click here to find out more. Now, back to the episode: Can jewelry designers really double their biz online in just a few months? Yes, and I’m not talking about church change. I’m talking about real growth.
One student, who will remin nameless, said this after she learned these strategies in one of our programs:
“I could kick myself because I wasn’t collecting email addresses or following up with people after shows, and now I’m going to do $8500 this month from just those basic strategies you taught me.”
If you’re focused on being of service, you can get amazing results with the sales strategies we cover today:
I also cover why this strategy works with retail customers and your wholesale accounts, as well as the email sequences that will get people to take more action after placing an order with you, finishing abandoned orders and coming back to buy after a long time away.
This episode is packed with practical, hands-on strategies that can start growing your business today. It’s only 27 minutes, too, so you can listen to it on your lunch break and be underway with at least one of these ideas by dinner.
Listen to episode #470 of Thrive by Design to get your all-access pass to How to Double Your Sales in Half the Time.
Here are the resources mentioned in the show: Train Your Customers to Buy from You Online program How One Jewelry Designer Grew Her Sales by 526% and Consistently Sells Out Her Collections | |||
| 03 Nov 2015 | TMS005: How Strong Core Values Build Solid Jewelry Brands | 00:18:48 | |
In today's show you will know about how strong core value build solid jewelry brands. | |||
| 12 Oct 2021 | EP319: How Your Energy Attracts Your Reality | 00:36:38 | |
It’s true that you’ll never have complete control over your situation. When the going gets tough, it’s easy to get wrapped up in all the things you can’t control. Instead, I urge you to focus on what you can control: you.
Here are the resources mentioned in the show:
The Desired Brand Effect Book 👉 https://desiredbrandeffect.com/
Apply for a FREE Strategy Audit 👉 https://flourishthriveacademy.com/strategy
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every, single week.
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
xo, Tracy Matthews
Follow on Instagram: @tracymatthewsny @Flourish_Thrive
Clubhouse: @tracymatthews
YouTube: youtube.com/user/FandTAcademy | |||
| 04 May 2023 | EP406: 9 Step Process for Hiring an Awesome Team Member | 00:28:34 | |
In the beginning, when you're building a business on a shoestring, you’re probably doing everything yourself. But as your business grows, it can get overwhelming to continue doing all the things. So, how will you know when it’s time to hire?
I’ve seen this happen typically around the 150k to 200k revenue mark with jewelry designers that have been successful so far. Their collections are selling well, they’re getting good quality website traffic, and they’re crushing it in business. But they’re overwhelmed and stressed. Whether you’re ready to hire a virtual assistant, an operations manager, or someone to help with production or shipping, Podcast EP#406: 9 Step Process for Hiring an Awesome Team Member will give you so much clarity like…
Here are the resources mentioned in the show: The Ultimate Marketing + Social Media VA Hiring Template for Jewelry Business Owners Book a Discovery Call to learn about our Momentum Program, where we'll teach the whole hiring process. Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
xo, Tracy Matthews
Follow on Instagram: Follow @Flourish_Thrive on Instagram Follow @TracyMatthewsNY Instagram Follow Flourish & Thrive Facebook
Follow | |||
| 08 Sep 2020 | EP268: Here's How to Have the BEST Black Friday - Cyber Monday Promotion This Year | 00:28:07 | |
Today’s episode is all about planning, plotting, executing, and pulling off a profitable BFCM Trifecta weekend.
BIPOC Mentorship Program https://www.flourishthriveacademy.com/bipocmentor
Ultimate Holiday Sales Machine https://www.flourishthriveacademy.com/ultimate-holiday-sales/?utm_medium=social&utm_source=instagram&utm_campaign=sales+machine
Episode #267 7 Epic Virtual Trunk Show Ideas to Boost Your Holiday Sales https://www.flourishthriveacademy.com/7-epic-virtual-trunk-show-ideas-to-boost-your-holiday-sales/
Episode #178 The Epic Online Promotion Strategy that Brought in $8200 in 4 Days https://www.flourishthriveacademy.com/online-sales-strategy-brought-in-8200-in-4-days/
Best Of Series #2 EP87: How to Build an Email List for Your Jewelry E-Commerce Business https://www.flourishthriveacademy.com/how-to-build-an-email-list-for-your-jewelry-e-commerce-business/ | |||
