This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose (Joe Pulizzi & Robert Rose)
Explorez tous les épisodes de This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
| Date | Titre | Durée | |
|---|---|---|---|
| 18 Apr 2017 | PNR 179: Yes, Apple Will Buy Disney (someday) | 01:02:17 | |
In this episode of This Old Marketing, Joe and Robert discuss the rampant Wall Street rumors of Apple buying Disney. Netflix has found another billion dollar business model and Reuters identifies six publishing trends brands need to pay attention to. Rants and raves include brand studios and college choice. This week's TOM example: Mint. This week's story links: Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr179 Rumors: Is Apple Going To Buy Apple http://markets. Netflix Has A Billion Dollar New Business That It’s Starting To Explore http://www.businessinsider. Six Strategic Lessons For Publishers Moving Beyond The Article https://www.themediabriefing. Rant/Rave THIS OLD MARKETING - MINT | |||
| 21 Oct 2014 | PNR 49: Is It Time to Kill Your Facebook Page? | 00:51:01 | |
In this episode, Joe and Robert discuss the finer points of Copyblogger's decision to kill their Facebook page. In other news, the Association of National Advertisers has decided to acquire the Business Marketing Association, their second purchase in the last six months, while the VP of MasterCard states that content marketing is inherently flawed. Rants and raves include a Starbucks Video and HBR post on Drucker. This week's #ThisOldMarketing example: Qualcomm Spark. | |||
| 12 Mar 2021 | NFTs: It's Happening Sweetheart! (262) | 01:06:48 | |
After a royal analysis courtesy of Robert, the boys dissect Disney's subscription program as they hit over 100 million paid subscribers worldwide. The conversation pivots to NFTs (non-fungible tokens), as they discuss Seth Godin's latest blog post about the negatives of NFTs. Robert sides with Seth. Joe thinks Robert should take a ride to the old folks home. Regardless, creator business models are changing. Oh, and as the conversation was happening, Beeple sold his NFT for over $60 million dollars. Robert raves about Zapier buying Makerpad and rants about IAB's new plans. Joe rants and raves about event companies divesting their media properties. ------ This week's sponsor: accessiBe accessiBe, the company that conducted the research discussed on the show, offers an automated, AI-based accessibility solution and ongoing monitoring for websites of all sizes. Hands free, affordable and ever-lasting, ensuring your website is always accessible for people with disabilities and protecting you from legal action. Get an accessibility test on your website here.
Catch past episodes show notes at ThisOldMarketing.site.
| |||
| 05 Sep 2016 | PNR 147: 2017 Content Marketing Predictions | 00:53:49 | |
This very special episode of #ThisOldMarketing is Joe and Robert's 2017 content marketing predictions episode. We can't tell you what they are in this abstract, but both PNR add three very special predictions each that are sure to actually come true. Episode Sponsor: This Old Marketing Example - Loot Crate | |||
| 11 Aug 2014 | PNR 39: Finally, Some Solutions to the Native Advertising Debate | 00:59:56 | |
In this episode of #ThisOldMarketing, Robert and Joe go indepth on Joe's LinkedIn post covering three detailed solutions to the native advertising debate spurred on by John Oliver. In addition, the boys cover content marketing and venture capitalists, Demand Media's poor quarterly report, and Budweiser's "Whatever, USA" program. Rants and raves include the NFL and Audible.com. This week's TOM example: Sunset magazine from Southern Pacific Railroad. | |||
| 23 Dec 2013 | PNR 6: The Content Marketing Predictions Show | 00:46:00 | |
Ta Da - The annual content marketing predictions show is here! In this special episode, Joe and Robert discuss what actually "will" happen with content marketing in the year 2014. Topics include which surprising company will start purchasing media companies and which channel marketers will be focusing on for the upcoming year. | |||
| 26 Nov 2020 | 250: Thanksgiving Episode & A Trick Moment for Brands | 01:03:31 | |
In this special Turkey Day episode, Joe and Robert cover some touchy brand communication issues, including how some brands like Oreo and Snickers are having fun with Twitter's "disputed claims." In addition, the boys spend plenty of time talking about how "the vid" has accelerated major changes in content marketing and e-commerce media. This Week's Sponsor: Content Marketing University ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. | |||
| 01 Aug 2017 | PNR 194: Brands & Billionaires Continue to Buy Up Media | 01:04:00 | |
In this new-look episode, Joe and Robert cover Lauren Jobs and her purchase of The Atlantic, Facebook's earnings release and what P&G did with $140 million dollars in marketing. The boys then go in-depth on how Hearst is experimenting with ecommerce and why Buzzfeed is launching a skillet for sale. Rants and raves include media buying and a content marketing swindle. This week's TOM: General Electric. This week's story links: Lauren Powell Jobs Buys Majority Stake In The Atlantic http://adage.com/article/ Facebook Earnings - What Marketers Should Note From Facebook’s Second Quarter Earnings https://www.wsj.com/articles/ P&G Slashes Digital Ads by 140 Million over Brand Safety. Sales Rise Anyway. http://adage.com/article/cmo- IN-DEPTH NEWS Hearst Is Experimenting In Commerce And Content https://digiday.com/media/ Why Is Buzzfeed Selling A Hot Plate? http://mashable.com/2017/07/ SHOW SPONSOR - SMARTLING Going Global with Mobile App Content - http://cmi.media/pnr194 RANTS AND RAVES http://www.thedrum.com/ THIS OLD MARKETING General Electric and Comic books in the 50’s http://digital.bnpmedia.com/ U | |||
| 20 Nov 2017 | PNR 210: Why Won't CMO's Consider Buying Media Companies? | 01:11:06 | |
In this final regular episode of This Old Marketing, Robert and Joe discuss which company will buy Fox, and whether Apple will ever buy Disney. Something is increasingly disturbing about web content, while media companies rush into the agency services business. Rants and raves include net neutrality and audio content. The final TOM example: This Old Marketing. This week's story links: QUICK HITS Why Comcast Verizon and Disney Should And Shouldn’t Try to Acquire Fox http://www.adweek.com/tv- Something Is Wrong On The Internet https://medium.com/@ IN DEPTH Holiday Cards and House Ads - The Role of Publishers Content Studios Is Ever Expanding https://digiday.com/media/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149. https://medium.com/the- http://www.chicagotribune.com/lifestyles/books/ct-books-straight-to-audio-1112-story.html TOM - This Old Marketing | |||
| 24 Dec 2021 | NFTs, Advertising and Football Collide (303) | 00:53:35 | |
A small investment group tries to pry Forbes away from a SPAC, while Buzzfeed's stock drops by 50 percent inside its shiny new SPAC. What does this mean for media and content creators moving forward? In the UK, the Advertising Standards Authority (ASA) says the Arsenal Football Club violated advertising rules with the launch of its $AFC token. (also, here's a great podcast overview from the BBC on tokens in the UK.) Rants and raves include Joe's take on TikTok becoming the #1 web property on the planet, while Robert gives us this wonderful holiday poem.
Twas the Night Before Break by Robert Rose
’Twas the night before break, #TheStruggleWasReal, No marketer rested easy, discontent did they feel.
Budgets and plans hung by email attachments, In the hopes that VPs would approve their advancement.
Managers all sighed and climbed into their beds, While visions of new podcasts danced in their heads.
She in Lululemon and I in Cowboys gear Had settled in for cocktails after a long, chaotic year
When online in my feeds, there arose such a clatter. I sprang open my Chrome to see what was the matter.
Away to my tabs, I clicked on them post haste, Tore open Google News to see just what we faced.
The headlines were filled with so much interruption – A luster of clickbait o’er this holiday disruption.
When what to my marketer’s eyes should appear? Nothing but omicron, crypto, stock crashes, and fear.
Suddenly a noise came so lively and quick, The voice I recognized could be only St. Nick!
With a whistle and a shout, he parked on my roof – His self-driving Tesla couldn’t distinguish the route.
As fast as Quibi proceeded to fail, St. Nick jumped to his MacBook and opened email.
“Now budgets! Now plans! Now audits! Now tech! On process! On content! On calendars in check!”
He flew ’cross the keyboard, dramatically smashed Send, Gave us all our approvals, extending our content spend.
He spoke not a word but held his hand to his ear Listening for mail notifications across the world to appear.
Then laying his finger aside of his nose He winked and said, “Tell it well, Robert Rose.”
St. Nick sprang to his Tesla, gave me a quick wave, Then turned and confided, “Some plans even Ryan Reynolds can’t save.
“But for all the content marketing folk and for you, I wish you good times in 2022.”
And then he flew off, with less noise than in Clubhouse Waving off all the fear, the uncertainty, the doubts.
Then I heard him exclaim as he shifted into “gear,” “Happy Holidays to all and a Happy New Year!” --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. | |||
| 12 Nov 2021 | The Token Subscription Model (297) | 00:59:25 | |
With three episodes until the amazing 300th This Old Marketing episode, Joe and Robert discuss the token as a subscription model. Specifically, what would the New York Times look like tokenized? Walgreens goes big with content marketing and now has 87 people assigned to the content group. Is it a good strategy or do they need to go bigger? Joe raves about the ENS token drop and creation of a DAO while Robert raves about what B2B companies need to do to adapt. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. | |||
| 12 Dec 2017 | Finale (The Last Waltz) | 01:26:47 | |
The final episode of This Old Marketing includes answering listener questions on the future of content marketing, Joe and Robert asking each other their own questions, and a few other surprises along the way. It's been an amazing ride. Thank you for making it possible. #ThisOldMarketing | |||
| 10 Sep 2021 | Content Creation Is Easier Today, Not More Difficult (288) | 01:04:45 | |
Joe and Robert go into deep analysis on Rand Fishkin's latest post on the difficulty of being a web content creator. Twitter launches a new product, Communities. Robert doesn't like it and Joe thinks Twitter should just buy Discord. In rants and raves, Robert raves about Matthew Sweezey's First-Party Data chart, while Joe strongly disagrees with Seth Godin's take on NFTs. ------- This Week's Sponsor .Online Business Academy - FREE business courses. No prior business experience needed. ------- Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today. | |||
| 14 Feb 2017 | PNR 170: Medium Picked the Wrong Business Model | 00:56:33 | |
In this episode of This Old Marketing, Joe and Robert discuss Super Bowl commercials, Valentine's cards and Snapchat's all-important IPO. Then, the boys go in-depth into Medium's new subscription model and both agree that Medium has chosen poorly. Rants and raves include dark content marketing and enewsletters. This week's TOM example: Sarah Spencer Washington. This week's show links: 8 Things We need To Know About SnapChat’s IPO Medium to Launch A Subscription Service Within The Next Quarter EPISODE SPONSOR http://www.pubexec.com/post/develop-newsletters-readers-actually-want/ This Old Marketing: Sarah Spencer Washington http://www.acmuseum.org/the-prohibition-era/6/13-madame-washington
| |||
| 02 Feb 2015 | PNR 64: Super Bowl Advertisers Don't Care about Building Audience | 00:57:03 | |
In this post Super Bowl episode of #ThisOldMarketing, Joe and Robert discuss research on how almost no Super Bowl advertisers added calls-to-action of any kind to their $4.5 million dollar ads. SnapChat launched a new content series (which, of course, will disappear after 24 hours) and Conde Nast is paying journalists to create content for brands (as well as work a day job). Rants and raves include an indepth look at what makes a great content marketer from Joe and Robert rants and raves about Nationwide's Super Bowl ad (that everyone hated but Robert). This week's TOM example: Dell's Corporate Responsibility Report. | |||
| 28 Jan 2020 | 226: Content Jobs Among Biggest Growth Area Per World Economic Forum | 01:01:14 | |
In episode 226 of #ThisOldMarketing, Joe and Robert dissect an intriguing report by the World Economic Forum on the future of jobs. In it, the WEF predict that sales, marketing and content jobs will be among the most plentiful. In other news, the death of the cookie (as declared by Google) is big news for advertisers, publishers and content marketers. Who will win? (Joe and Robert tell you) Finally, the boys break down the success of new media companies turning profitable, and what marketers can learn. In rants and raves, Joe raves about the Unauthorized Biography Series and Loserthink by Scott Adams. Robert then talks in detail about the life and death of Clayton Christensen. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by ContentTECH Summit. | |||
| 23 Jul 2021 | Clubhouse Rises from the Dead (281) | 01:06:22 | |
Clubhouse is back. Maybe. The social audio app is now open to the world, and has gained 10 million new downloads in the past two months. Joe thinks there is a chance. Robert thinks that Clubhouse as a feature only will fail. Zoom launches On Zoom. Frankly, this could be big, and positions Zoom as a clear leader in the video creation and event space. Substack is getting into the podcast game...big time. Is this a good move or just clutter? Everyone is after the 50 million estimated content creators. In rants and raves, Joe raves about this Patreon interview and is concerned about the WSJ report on TikTok's algo. Robert comments once again on Ad Tech. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today. | |||
| 11 Aug 2023 | ESPN - The Sportsbook (388) | 01:12:25 | |
Big news this week as PENN sells Barstool Sports back to David Portnoy and (in an obvious move) partners with ESPN to create ESPN-branded sportsbooks around the country. Could this be the end of civilization as we know it? Spotify and NPR are killing off podcasts. Is the a good business move or a lack of long-term thinking? And Kai Cenat creates a mob in New York City. Should Kai have known better? In rants and raves, Joe raves about the Barbie movie while Robert rants about media's coverage of the recent Zoom news. ----- This episode is sponsored by Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ----- This week's links: The Barstool/Penn/ESPN deal on Twitter Why Publishers Are Reducing Podcasts ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. | |||
| 14 Mar 2016 | PNR 122: Social Media Organic Content at Crisis Levels | 01:02:41 | |
In this episode of #ThisOldMarketing, Google launches a new Tumblr-style spot on search engine results, leaving an opening (and risk) for brand publishers. The NYTimes buys an agency, social media organic content now seems left for dead, and Google's digital evangelist tells us all to focus on owned audiences. Rants and raves include the most interesting man in the world and bot content. This week's TOM example of the week: Hydraulic Pressed Steel Company. This week's story links: CMI University save $100 with code cmipodcast
Google Is Letting Celebrities And Businesses Post Directly to Search Results Robert Joe | |||
| 02 Jan 2017 | PNR 164: Native Advertising - Not the Savior Publishers and Brands Thought | 01:04:51 | |
In this first official podcast of the 2017 year, Joe and Robert discuss the ad fraud "Methbot" issue and what it means for programmatic advertising. The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior some experts thought it was - for both publishers and brands. Rants and raves include the history of video games and Generation Z. This week's TOM example: Purina's Chase the Chuck Wagon. This week's story links: Methbot - an Ad Fraud Scheme Costs Advertisers $3 million per day SPONSOR: Content Marketing Institute Events at http://contentmarketinginstitute.com/events
https://www.youtube.com/watch? https://en.wikipedia.org/wiki/North_American_video_game_crash_of_1983 THIS OLD MARKETING: Purina and Chase the Chuck Wagon
| |||
| 24 Mar 2023 | Is TikTok a Spy Balloon In Your Pants? (368) | 01:06:20 | |
Oh boy is TikTok in the news this week. Now more than 150 million Americans use TikTok on a regular basis. The US government believes this is a security risk for multiple reasons. But most people aren't talking about the #1 reason (we discuss this). Streaming is down from its lofty levels. Will it continue to dip? We think it might. Is there a new streaming model on the way? And social media is going the way of the DM. What does this mean for marketers? In rants and raves, Joe raves about Rand Fishkin's ChatGPT rant while Robert rants (again) about zero-party data. This week's links: ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. | |||
| 27 Aug 2021 | It's Not Just the Platforms (286) | 01:07:03 | |
The NSFW sharing site OnlyFans does an about face after outlawing sexual content the previous week. What can content entrepreneurs learn from all this? Vanity Fair believes that creators are in trouble either way. Axel Springer buys Politico and Protocol this week, showing that a content site can be created and then sold in less than two years. And, in maybe the biggest news of the week, Spotify opens up paid subscription options to all U.S. podcasters. Joe raves about Patreon Jack Conte's presentation on Adjusting Your Package, and rants on The Verge's coverage of Joe Rogan losing influence. Robert rants about CMO influence and raves about the Val Kilmer Documentary. ------- This Week's Sponsor .Online Business Academy - FREE business courses. No prior business experience needed. ------- Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.
| |||
| 30 Dec 2013 | PNR 7: The End of Advertising | Content Marketing and Ron Burgundy | 00:49:29 | |
In this episode, Joe Pulizzi (@JoePulizzi) and Robert Rose (@Robert_Rose) talk about what life would be like without advertising, and go in-depth into what Anchorman 2 did differently with content that no other movie ever did before (and what your business can do about it). Also discussed - more content marketing predictions and how small businesses get started with content marketing. | |||
| 26 Aug 2022 | Google...We Want to See Your Manager (338) | 01:11:09 | |
Donald Trump's Truth Social is hitting bigger numbers...but are they big enough? Instagram's changes from social network to content discovery platform is messing with a number of small business models, while YouTube and TikTok block Andrew Tate from the platform. Google launched a new "really helpful" SEO update that attacks sites that don't answer the question searched for. Will their update really fix anything at all? Probably not. And...is TikTok monitoring your information? You bet they are. Rants and raves include the fiasco in Cleveland sports and a review of The Sandman. This week's links: Instagram Changes All the Rules Pam's LinkedIn Plea for Browns' Fans --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Send us your Rally.io ID at ThisOldMarketing.site and get $20 in $TILT and $IDEA coin for a podcast review. | |||
| 25 Sep 2017 | PNR 202: Mayo Clinic Invests in Voice Search with Amazon | 01:02:47 | |
In this episode of This Old Marketing, Google buys HTC, talent is drying up in advertising, and the Mayo Clinic figures out how to dominate Alexa's voice search results. Rants and raves include predictive analytics and this week's This Old Marketing example is full of Fluff. This week's story links: SPONSOR: AHrefs Any listener that tweets using #thisoldmarketing between the dates of September 30 through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing. One randomly selected participant will be drawn each week; four winners in total. Google sets its sights on the iPhone with HTC deal https://www.theverge.com/2017/ ANA Warns of Talent Crisis As Industry Struggles to Appeal To College Graduates http://www.adweek.com/ DEEP COVERAGE Mayo Clinic Offers First Aid Assistance On Amazon Alexa H/T W. Jeffrey Rice @WJeffreyR http://www. EPISODE SPONSOR: SNAPAPP Download the SnapApp report “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr202 RANTS AND RAVES http://www.business2community. https://www.wsj.com/articles/ TOM - FLUFF https://www.skyword.com/ | |||
| 22 Dec 2023 | 2024 Content Marketing Predictions Show [Special Episode] (407) | 00:59:28 | |
It's here! The annual episode where Robert and Joe predict everything that will not go right in the content marketing and media world. This year, the boys predict:
This week's sponsors: Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes. Work smarter, not harder at Hubspot.com/campaign-assistant. ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
| |||
| 26 Nov 2013 | PNR 2: Native Advertising Spending | Content Marketing as Journalism | WLS Radio | 00:43:11 | |
Joe and Robert review the latest native advertising spending research, talk about the many names for content marketing, why traditional media is in trouble, and a bit about Dreamforce 2014. TOM example of the week: WLS Radio from Sears. | |||
| 08 Mar 2024 | 12 Secrets to Content Marketing Success [Special Episode] (418) | 00:56:47 | |
In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024.
Joe runs through his secrets for content marketing success, including:
For the full content marketing revenue model, check out our book, Killing Marketing. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. ------ This week's sponsor: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. | |||
| 15 Jul 2014 | PNR 35: Does Sponsored Content Have a Trust Problem? | 00:59:57 | |
In this episode of #ThisOldMarketing, Joe and Robert discuss Walmart's big data move and what it means for brands. The boys also discuss research showing that sponsored content may have a trust problem, as well as what an article looks like when a freelance writer goes off. Rants and raves includes Lebron's text-based decision announcement. This week's TOM example: Credit Suisse's magazine from 1895: Bulletin. | |||
| 22 Sep 2014 | PNR 45: Native Advertising Redux | Blogging Myths | 00:58:45 | |
In this episode of #ThisOldMarketing, Joe and Robert discuss the recent Inbound event, and then get right into Tribune's recent purchase of a content marketing services provider. In addition, the boys cover some flawed blogging research, why podcasting is taking off and the dark side of native advertising. Rants and raves include an HBR misstep and the Wall Street Journal guide to native advertising. This week's #ThisOldMarketing example: Steve Jackson Games (the oldest blog on the planet). | |||
| 12 Jul 2024 | Is the Influencer Economy Beginning to Crack? (436) | 01:07:10 | |
Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree. The Paramount/Skydance deal is finally done...we think. Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube? And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in print? Wins and losses include ArtBotAI and Mohawk Chevy. Rants and raves include Trump speaking at the Bitcoin Conference and AI spammers. ----- This week's links: Spotify's Continuing Shift to Video Influencers Aren't Getting Famous Like They Used To Trump to Speak at Bitcoin Conference ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. | |||
| 02 Oct 2017 | PNR 203: Google and Amazon Prepare for Internet War | 01:06:42 | |
In this episode of This Old Marketing the boys discuss the week that was Advertising Week. Google and Amazon begin the war to end all wars, while Twitter is wasting everyone's time going to 280 characters. Rants and raves include Time's new membership model and Nielsen ratings. This week's TOM example: Chagrin Falls Film Festival. This week's story links: Content Marketing World videos at http://cmi.media/video17 Content Marketing Master Classes at https://www.contentmarketingconf.com/ Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing. QUICK HITS Ad Week Wraps Up - Here’s a Roundup Of What Happened https://www.wsj.com/articles/ Google Pulls Amazon Echo Show Off of YouTube https://www.theverge.com/2017/ Twitter Testing 280 Character Limit https://www.nytimes.com/2017/ DEEP COVERAGE Research Reveals The Habits of Content Marketers http:// SHOW SPONSOR - SNAPAPP Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr203 RANTS AND RAVES https://www.wsj.com/articles/google-offers-hand-to-news-publishers-1506916861 THIS OLD MARKETING - Chagrin Falls Film Festival http://www.cleveland.com/entertainment/index.ssf/2017/10/chagrin_documentary_film_festi_1.html
| |||
| 13 Jan 2020 | 225: Coca-Cola Reverts Back to CMO Role. Does It Matter? | 01:03:12 | |
In episode #225 (the Happy New Year episode) of #ThisOldMarketing, Joe and Robert look at the advertising industry, and whether a "move" away from smartphone usage will hurt digital ads (uh, not really). Facebook says it will ban artificial intelligence "deepfakes," but will it make a difference since Facebook isn't changing its policy on cheapfakes or shallowfakes? The annual Consumer Electronics Show (CES) happened last week. Joe and Robert discuss some of the main questions from the CES show. And finally, Coca-Cola reverted back to having the CMO role. Robert is happy, but Joe thinks it's all show and no bite. In rants and raves, Joe covers an ANA article about B2B Content Marketing while Robert raves about Buzzfeed's new business model. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by ContentTECH Summit. | |||
| 07 Apr 2014 | PNR 21: Should Content Marketing Buzz Off? | The Middle Is Dangerous | 00:51:10 | |
In this episode of PNR, Joe and Robert discuss a news article about how content marketing should just buzz off. Other news includes a strategic approach to content marketing, a research study finds that press releases are the most credible content for brands, and how being just mediocre in your content creation and distribution is a dangerous place to be. This week's #ThisOldMarketing example is NewTekniques Magazine. | |||
| 09 Jul 2021 | All Bets on TikTok to Drive Creator Economy (279) | 01:10:20 | |
In breaking news, MEL magazine is sold by Dollar Shave Club and will begin again in a few months. Joe and Robert discuss why content entrepreneurs should work on exit planning and marketing directors need to focus on M&A. Is every company a fintech company? Probably not...but the options for content creators to monetize have never been greater. Joe and Robert discuss all the options. And here comes TikTok! The Chinese social media platform launched a Cameo competitor, hosted one of the largest live streams ever, and now Instagram is shaking a bit. In rants and raves, Joe comments on the NIL movement that is just starting, and Robert complains about the fear being caused over the "quitting crisis." ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today. | |||
| 07 Oct 2022 | The Musky Scent of Twitter (344) | 01:10:41 | |
Elon Musk is all over the news, as he finally faces the inevitable...he signed an agreement and must actually buy Twitter. Joe and Robert go through different outcomes as to what becomes of the little blue bird. Fandom just acquired a boat load of content sites for a song from Red Ventures. How big is the opportunity in acquiring media and content sites for brands? Facebook winds down their newsletter plans and Malcolm Gladwell is shocked. In other news, Facebook sells more ads. Rants and raves include Amazon, travel tips, and content marketing careers research. This week's links: Content Marketing Salary Research --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. | |||
| 06 Dec 2024 | Will TikTok Challenge Amazon's Retail Dominance? (457) | 01:15:53 | |
The boys are back with a regular episode this week! In big social media news, the Australian government plans to ban social media for children 16 or under. Could this actually work or is this a bluff? Black Friday is bigger than ever, with TikTok showing its retail teeth. Could TikTok actually be Amazon's biggest competitor? And Bluesky continues to hit on all cylinders. But will it last? Marketing winners include direct book sales and Jaguar. Rants and raves include ChatGPT for travel and the Elvis documentary. ------ This week's links: Is TikTok Ready to Take on Amazon? Louis Grenier's Book Launch Plan ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. | |||
| 26 Apr 2024 | TikTok Is Banned! What Happens Now? (425) | 01:09:46 | |
In a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now? META's quarterly results were outstanding...and then the stock dropped 20 percent. What happened? Taylor Swift does her own deal with TikTok, making the executive team at UMG furious. Is this something for creators and marketers to follow? Hits and misses include Cedar Point and Google. Rants and raves include a big rant against Telsa marketing and an important reminder social media from Jay Clouse. This week's links: Biden Signs Bill Against TikTok TikTok's Creator Economy Stares Into the Abyss META Announces Earnings...Stock Sinks Taylor Swift Goes Direct with TikTok Cedar Point's Content Creators This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!* Hurry! Sign up by May 31st, 2024.
The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. | |||
| 16 Jan 2017 | PNR 166: Go Home Facebook, Your Journalism Project Is Drunk | 00:58:42 | |
In this "hopeful" episode of This Old Marketing, Joe and Robert discuss the Facebook Journalism Project, and why it's great for Facebook and not very good for the media. The boys also cover native advertising in detail this episode, with a take on the advantages and how Star Magazine was slammed by the Better Business Bureau. Rants and raves include Big Red soda and more on agencies buying media companies. This week's TOM: James Vick and Tennessee Farmer. This week's story links: Content Marketing And Native Advertising Will Become More Effective This Year http://www.mediapost.com/ Facebook Admits Its a Media Company And Launches Journalism Project https://www.fastcompany.com/ Star Drops Slim Fast Ads Following Better Business Bureau Challenge http://www.foliomag.com/ami- SPONSOR: Pressly and "The Starter's Guide to Sales Enablement" - Download here today: http://cmi.media/pnr166 Rants and Raves https://www.marketingweek.com/ http://adage.com/article/ THIS OLD MARKETING: James Vick | |||
| 18 Apr 2016 | PNR 127: Is Content Marketing Actually a Thing? | 01:01:40 | |
In this episode of #ThisOldMarketing, Joe and Robert discuss a contrarian article on whether or not content marketing actually exists. Could content marketing follow in the path of advertising? Publishers are now fully focused on e-commerce, and Buzzfeed's prospects dip and their future is more cloudy. Rants and raves include Disrupted by Dan Lyons and a must-read HBR article. This week's TOM example: Ripley's Believe It or Not. This week's article links: | |||
| 20 Feb 2017 | PNR 171: Apple and Amazon Race to Content Dominance | 01:06:40 | |
In this episode of This Old Marketing, Joe and Robert discuss Apple's launch into the content creation business. Meanwhile, publishers are still too focused on their channel strategies and Spotify launches into original podcasts (and sets up Amazon to purchase them in the near future). Rants and raves include the future of print and the big fail of ad tech. This week's TOM example: Sinclair Oil. This week's show links: Apple’s First Original TV Show
| |||
| 08 Dec 2023 | Will Gemini Be Google's Search Savior? (405) | 01:11:55 | |
Google makes their big AI announcement regarding Google Gemini. Can the new AI suite save Google's stalling search business? Is purpose-driven content dead after failures by Bud Light and Target? Joe is skeptical but Robert thinks there is a big opportunity. Spotify announces some big layoffs and a strategic change, while the NCAA might be hiring students in the very near future. Rants and raves include TikTok shopping and a new model for digital ad revenue. This week's links: This week's sponsors: Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes. Work smarter, not harder at Hubspot.com/campaign-assistant. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. | |||
| 09 Jun 2023 | The LIV/PGA Merger: What Can Brands Learn? (379) | 01:15:06 | |
Big news of the week is the PGA tour merging with the Saudi-backed LIV tour. Joe and Robert talk about what this means for brands in the future. Apple launches the Vision Pro. Will there be a long-term market for the product? Rumors again surface about Apple buying Disney. Is this even close to being possible? And Elon announces that Twitter's subscribers can me moved off-platform. Rants and raves include ChatGPT-5 and Tucker Carlson. ----- This episode is sponsored by Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ----- This week's links: Twitter to Launch Subscriber Offer? Tucker Carlson's New Twitter Show ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
| |||
| 10 Feb 2020 | 227: Ranking the Best & Worst Super Bowl Ads of 2020 | 01:03:02 | |
On episode #227 of PNR's This Old Marketing, Joe and Robert dissect the best and worst super bowl ads of 2020. In other news, the creation of less content is actually a winning strategy of successful online publishers, while Warren Buffett leaves the newspaper media industry...or does he? There were a slew of M&A deals over the past few weeks, including Barstool Sports and Spotify gobbling up "The Ringer." In rants and raves, Joe raves about Ray Dalio's Principles, and shares one of the oldest content marketing examples ever. Robert raves about John Kotter's A Sense of Urgency and discusses the future of content activism. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by ContentTECH Summit. | |||
| 16 Aug 2024 | Reddit's Big Opportunity for Brands (441) | 01:01:27 | |
While X continues to sue advertisers and launch products in chaos, Reddit has risen to the top of the social media sandlot (with the help of Google). Winners and losers include Heineken NA and the Queensland Symphony Orchestra. Rants and raves include the Savannah Bananas and surveillance pricing. ----- This week's links: Xai launches Chaotic Image Generator Heineken's Partnership with US Open Tennis Symphony Orchestra's Bad AI Play ----- This week's sponsor: Get the latest marketing trends in AI today. Download for free at Hubspot.com/ai-marketing. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. | |||
| 26 Mar 2021 | Yahoo Plus Nothing While MEL Goes Belly Up (264) | 01:05:48 | |
Bid on the first This Old Marketing NFT - Episode #1 now...proceeds going to charity. In this episode, Verizon announces the launch of a robust Yahoo Plus. All we can say is "ouch." Roku continues its Quibi-filled dominance by announcing a marketing services group that might actually work. The New York Times puts down its virtual foot on reporter side gigs. The boys wonder how that happened. And finally, MEL magazine from Dollar Shave Club goes belly up...but can you actually sell a custom magazine? I guess we will find out. In rants and raves, Joe raves about Microsoft's decision to buy Discord, while Robert comments on NBC's new platform, NewsPassID and how the big three continue to steal almost all advertising dollars. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.
| |||
| 10 Dec 2021 | New Strategy - Stop Producing Social Media Content (301) | 01:07:38 | |
Joe kicks off the show with a special announcement...a new event called CEX - Creator Economy Expo. Joe is partnering with Brian Clark for this May in-person-only event. As part of the show, CEX is launching their NFT project called CEX Never Ending Tickets. Only 100 are available. Robert discusses new research about the growth in advertising, over the last year and into 2022. Is it real or are the numbers skewed? M&A is taking off in the newspaper industry. But what is a newspaper anyway? Marriott launches their new NFT program. Utility or gimmick? The boys agree that it's a marketing gimmick. And cosmetic company Lush kills all social media content production. Good move? In rants and raves, Joe rants about creating content on every platform and then discusses the state of inflation in the US. Robert rants about the lack of a 360 degree customer view and raves about Hollywood content production. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. | |||
| 01 Mar 2024 | Vice Implodes. What's Wrong with the News Media Model? (417) | 01:09:40 | |
Another media company bites the dust. This time it's the once-darling Vice Media. Is the news media business model broken or is there something else at work here? A big supreme court case involving social media moderation is being reviewed by SCOTUS. Could it happen? We'll see this summer. Is Google on death row? It's clear the product is getting worse. Will ChatGPT come to the rescue? And Tyler Perry shelves his studio project because of Sora. Hits and misses include Bitcoin and Air Canada. Rants and raves involve the fractional CMO and a Florida law banning social media usage for youngsters. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Supreme Court Social Media Case Florida Lawmakers Pass Social Law ------ This week's sponsor: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
| |||
| 16 Apr 2014 | PNR 22: The Future of Publishing | VC Money Runs Rampant in Content Marketing | 01:00:07 | |
In this episode of PNR's This Old Marketing, Joe and Robert talk about the future of publishing, and the one thing that both publishers and brands need to focus on when building out a content marketing practice. The boys also cover a number of money deals flowing into the content marketing industry, and what this means for the next 12 months. Cosmo causes a stir and Shutterstock launches a new education and training platform. This week's TOM example of the week: Fire Protection Engineering magazine from the Society of Fire Protection Engineers. #ThisOldMarketing | |||
| 20 May 2024 | Live from CEX 2024 (with special guest Philip Hernandez) | 00:31:29 | |
A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for the network, including the challenges and opportunities in social media content creation. Please follow Philip on Instagram and check out the Haunted Attraction Network. Special thanks to Hubspot for sponsoring the opening reception at CEX, and to our friends at VividFront for producing this recording. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. | |||
| 23 Sep 2022 | Spotify trolls Amazon's Earhole Strategy (342) | 01:09:56 | |
Spotify announced a new audiobook strategy, aiming directly at Amazon (plus Apple and Google). Twitch bans online gambling after a soap-opera type scamming by a popular streamer. But, will it last? ESPN launches a creator network, investing a bucket of pucks into the initiative. Both Joe and Robert agree, it's "meh". And Starbucks launches a new Web3 loyalty program, investing a double bucket of pucks. Rants and raves include purpose and more purpose...plus, the Emmy awards. This week's articles: Twitch Online Gambling Announcement --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. | |||
| 15 May 2017 | PNR 183: In 10 Years, Content Marketing Will Be Just Marketing | 00:59:47 | |
In this episode of This Old Marketing, Joe and Robert discuss the latest financial report from Snapchat and how Snap needs to focus on their targeted audience and revenue per user. Then, in a Gartner article, the boys discuss that inside the next decade, content marketing will be so embedded into marketing that it will lose its name. Rants and raves include Wendy's chicken nuggets and the Vivendi/Havas merger. This week's TOM example: United Feature Syndicate. This week's story links: Snap Is Losing Twice As Much Money This Year As Last Marketing Content or Content Marketing The CMO Role Is Shifting in 2017 SHOW SPONSOR - BRIGHTCOVE Download “The Science of Social Video” Now - http://cmi.media/pnr183 RANTS AND RAVES https://www.themediabriefing.com/article/pivoting-without-missing-the-point THIS OLD MARKETING - United Feature Syndicate | |||
| 23 Nov 2015 | PNR 106: Facebook Instant Articles Need Syndication, Not Advertising | 00:56:01 | |
In this special Thanksgiving episode of #ThisOldMarketing, Joe and Robert discuss the amazing new content marketing launch for Y Combinator called "The Macro". Facebook Instant Articles is (surprise, surprise) not working for the 20 publishers...Robert Rose has a solution that involves content syndication, not advertising. In addition, the boys strongly disagree with a Gerry McGovern post about quality content. Rants and raves include what is NOT content marketing. This week's TOM example: US Military Hospitals. This week's article links: Facebook Instant Articles Y Combinator Launches The Macro Sponsor Message: http://ContentMarketingUniversity.com Rants and Raves 8 Examples of Content Marketing
| |||
| 17 May 2024 | It's Raining AI (428) | 01:10:28 | |
It was another crazy week in AI news. On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers? If that wasn't enough, TikTok is upgrading its algorithm with AI. Thank you (not so much). And is the beef between Kendrick and Drake real? We think it's marketing. Hits and misses include John Mulaney's new show and Prof G's podcast strategy. Rants and raves include OEF's 100 Holes of Golf model and more on MarTech cuts. This week's links: This week's sponsors: Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
| |||
| 13 Mar 2017 | PNR 174: It Doesn't Matter If You Call it Content Marketing | 01:04:22 | |
In this episode of This Old Marketing, Joe and Robert discuss how publishing agencies are struggling with the business model of creative services. Print is still a very real opportunity for brands targeting teens and tweens, and new video research shows how so many brands are going wrong. Rants and raves include the book Charlatan and a rather large rant on a content marketing opinion piece. This week's TOM example: Abbott Labs. This week's story links: Publishers Face Content Studio Growing Pains http://digiday.com/media/ Teens And Tweens Are A Print Hungry Audience http://www.minonline.com/ Video Is The New Blogging http://www.convinceandconvert. SPONSOR - http://ContentMarketingAwards.com - http://contentmarketinguniversity.com - http://intelligentcontentconference.com Rants and Raves http://www.thedrum.com/ This Old Marketing | |||
| 29 Nov 2024 | Unconventional Content Marketing Strategies [Special Episode] (456) | 00:42:45 | |
Another very special episode of This Old Marketing...this time, without Robert Rose. Yes...this episode features Joe Pulizzi talking about unconventional content marketing strategies for 2025. Joe discusses how to leverage ChatGPT for persona building, treating employees as creators, leveraging more email and physical events, a big yes to print and much, much more. ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. | |||
| 20 Jan 2023 | The Battle for AI Dominance (359) | 01:11:55 | |
The past few weeks have been everything ChatGPT and AI. Joe and Robert cover multiple AI lawsuits, as well as Microsoft's $10 billion dollar bet on OpenAI. JPMorgan forgets to do major due diligence in its content marketing purchase, while Parler seems to be saying bye bye. In "musky scent" Elon has a garage sale. Oh...and the boys are still arguing about the definition of content marketing. This week's links: Brand Publishing vs. Content Marketing Higher Headcount Bad at Twitter --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. | |||
| 04 Jan 2016 | PNR 112: Ad Blocking Is 2015 Phrase of the Year | 01:04:43 | |
In this first recorded episode of the 2016 year, Joe and Robert review a number of articles on the FTC, native advertising and what the future will hold for sponsored content. Ad blocking and podcasting dominate the key trends of 2015, where the boys uncover "content friction" as a key issue of 2015. Joe and Robert expand on the opportunities in podcast advertising and then rant and rave about the future of SnapChat. Official rants and raves include the definition of content marketing and whether we should build our house on rented land. This week's #ThisOldMarketing example of the week: Pennsylvania Rural Electric Cooperative This week's story links: Consumers Can’t Tell Native Ads from Editorial Content
http://www.mediapost.com/ The Ten Key Media & Publishing Moments of 2015 http://www.fipp.com/news/ Podcasts Where People Choose To Listen To Ads http://mumbrella.com.au/ Snapchat Is Going To Reach A Billion Users Thanks to Generation S - The Smartphone Generation http://calacanis.com/2015/12/ SPONSOR http://IntelligentContentConference.com
- Use code "PNR" for $100 off. RANTS AND RAVES Robert http://www.sorryformarketing. This week's #ThisOldMarketing Pennsylvania Rural Electric Cooperative | |||
| 12 Feb 2021 | Clubhouse to Get Clubbed? (258) | 01:03:07 | |
It's our annual "rip apart the Super Bowl ads" show, which may not mean much since viewership sank to a 15-year low. Twitter announced stellar earnings, including a possible subscription plan roll out. In addition, Twitter is getting aggressive with Spaces (their Clubhouse competitor). Facebook's getting into the mix as well. How much time does Clubhouse have? Will it survive? Niche media companies (like Allrecipes) are all the rage. Even the New York Times is launching a newsletter for kids. Rants and raves include how New York Times is doubling down on its email newsletter model, while the Atlantic and Salesforce partner on a Black-history project. Catch past episodes show notes at ThisOldMarketing.site. | |||
| 17 Dec 2020 | 252: Inside This Old Marketing [Bonus Takeover Episode] | 01:13:47 | |
This Old Marketing will never be the same. This episode is taken over by Jay Acunzo, who goes inside how the podcast is made, including the early days, the process and the minimal success (and major failures) of Pulizzi and Rose. Special thanks to Jay for spending one agonizing hour with This Old Marketing. Find Jay at 3 Clips with Jay Acunzo (podcasters take you inside their best work) and Growable Shows -- Jay's course on show development and growth for marketers. ------ Subscribe at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
| |||
| 28 May 2020 | 237: Chaos Creates a Rather Large Marketing Opportunity for Brands | 01:06:13 | |
Media company Team Whistle buys production company/agency Tiny Horse, further showing that revenue diversification is king in media and content marketing today. Joe Rogan signs with Spotify and Joe and Robert chiming in on who is the real winner. The White House is putting the smackdown on Twitter and social media regarding Twitter's labeling of the President's tweets, while Zuckerberg keeps making the wrong decisions for Facebook. Joe raves about Prof G's podcast with Sam Harris regarding the destruction of the advertising model and rants about how TV advertisers can't keep an agreement. Robert has a Quibi update, comments about Google's news initiative with McClatchy and raves about a roofing company doing the weather. This week's sponsor: Content Marketing Awards
------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. | |||
| 17 Sep 2020 | 245: Why the TikTok Deal Will Absolutely Happen | 01:07:28 | |
The TikTok/Oracle deal comes under scrutiny, but both Joe and Robert think the deal with absolutely go through, especially while TikTok's numbers continue to grow. Facebook is getting in the email marketing business. Will they buy a business or consumer-side email marketing company, or go organic? The Taboola/Outbrain deal is off the table. The boys discuss why this happened and what's the future for the tech. And why are Google results always so old? Ryan Law discusses why businesses need to look at the second-mover advantage of search results. In rants and raves, Joe applauds the new Accidentally Wes Anderson book, while Robert laments zero-party data. This week's sponsor: Content Marketing World ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. | |||
| 08 Aug 2016 | PNR 143: Instagram Launches the Snapchat for Older People | 01:06:26 | |
In this episode of #ThisOldMarketing, Joe and Robert discuss two new social media platform launches. Instagram launches Instagram Stories and LinkedIn launches influencer video. Content strategy is still in a fight with content marketing, and publishers are still dependent on Facebook. Rants and raves include the 130-hour work week and sponsored content. This week's TOM example: The Olympics. This week's story links:
LinkedIn Feed Is coming To Life With Videos From Influencers https://blog.linkedin.com/ Content Marketing Isn’t A Strategy http://www.cmswire.com/ Facebook’s Dominance In Journalism Could Be Bad News For Us All https://www.theguardian.com/ SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS/RAVES https://www.bloomberg.com/ https://www.linkedin.com/pulse/how-sponsored-content-could-kill-media-joe-pulizzi TOM: 1896 The First Modern Olympics | |||
| 04 Apr 2025 | Into the Dumbery (474) | 01:09:17 | |
Possibly our dumbest episode yet. Joe and Robert go deep into the dumbery to try to make sense of an incredibly weird (and dumb) week. TikTok is for sale. No it's not. Maybe it is. Will we know this week? Elon Musk merges his two companies into one, creating the dumbest valuation in the history of corporate mergers. And META's AI steals a bunch of copyrighted books. Heck, they've probably already stolen this podcast. Marketing losers include vibe marketing and Hooters. Raves and commentary include Gartner and Chris Ross and how the tariffs will affect marketing spending. This week's links: Ghibli Effect Takes Over ChatGPT ----- This week's sponsor: Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now. Go to http://clickhubspot.com/marketing to download it for free. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. | |||
| 03 Nov 2015 | PNR 103: Consistent Content Is Key...and Most Brands Can't Do It | 01:02:16 | |
In this episode of #ThisOldMarketing, Joe and Robert discuss some major plays in podcasting, from Google Play adding podcasts to Serial's deal with Pandora. PewDiePie says that the reason YouTube is launching YouTube Red is because of ad blockers (is he right?) and Mark Zuckerberg from Facebook believes that ads make Facebook better (really?). Rants and raves include IBM buying part of the Weather Channel and Nike should buy Grantland.com. This week's TOM example: Pro Football Talk. This week's story links: Google Gets Back Into Podcast Distribution
Pandora Exclusive Streaming Partner for Serial
PewdiePie Says Ad Blockers Lead to YouTube Red
Zuckerberg Talks about the Crowding of Ads Vs. Content
Brands It’s You Not Consumers
This week's Sponsor: Marketo on A/B Testing - http://bit.ly/marketo-ab-testing
Rants and Raves
Robert - http://fortune.com/2015/10/27/
Joe - https://www.linkedin.com/pulse/nike-under-armour-missing-huge-opportunity-grantland-closing-pulizzi
This Old Marketing
http://profootballtalk.nbcsports.com/2015/11/01/pft-turns-14-today/
| |||
| 07 Apr 2023 | 10 Proven Ways to Build an Audience [Special Episode] (370) | 00:44:39 | |
In this very special episode of This Old Marketing, Joe and Robert go back and forth each sharing the five best decisions they made over their careers that helped them build a loyal audience. While some are no brainers, a few of these will surprise you. We hope you enjoy this very special episode of This Old Marketing. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. | |||
| 16 Oct 2017 | PNR 205: Mercedes Launches Revenue-Based Content Model | 01:15:26 | |
In this episode, Joe and Robert discuss the Brandwatch/Buzzsumo acquisition, while Snapchat adds location-based services. Mercedes launches their own "killing marketing" model for their integrated content brands, and there is one article format that rises above them all. Rants and raves include a new marketing model and transparency. This week's TOM: Alcoa. This week's story links: Content Marketing World videos at http://cmi.media/video17 Content Marketing Master Classes at https://www.contentmarketingconf.com/ QUICK HITS Social Media Monitor Brandwatch Acquires Content Marketing Platform BuzzSumo https://techcrunch.com/2017/ Snapchat will now show you more info about the cool places your friends are visiting https://www.recode.net/2017/ Key Trends In Social and Digital News Media http://www.pewresearch.org/ IN DEPTH Content marketing: Mercedes is marketing iQ media's looping content https://www.wuv.de/marketing/ The Simple Article Format That Draws A Bigger Audiences http:// SHOW SPONSOR - SNAPAPP Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr205 | |||
| 31 Jan 2025 | Cling, Cling, Cling...DeepSeek Strikes Back (465) | 01:09:57 | |
Man you cappin'. This week, DeepSeek shocks the AI industry (and the world) with its cheaper more efficient model. What comes next for the industry? The buyers line up for TikTok, but is the US Government playing favorites? And Substack is paying cash for TikTok creators to make the switch. Marketing winners include Timothee Chalamet and the TGL golf league. Rants and raves include Chris Sacca (on the Tim Ferriss pod), creating moments, and the return of Nike. ----- This week's news links: Why Is Everyone Freaking Out Over DeepSeek? White House In Talks with Oracle ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. | |||
| 18 Jul 2016 | PNR 140: Compared to Advertising, Content Marketing Still Petite | 00:59:41 | |
In this episode of #ThisOldMarketing, Joe and Robert discuss the fascination with Pokemon Go and what content marketers should be considering. In the advertising world, content marketing still has quite a way to go, and Medium could actually be a fertile testing ground for small publishers and brands. Rants and raves include great storytelling and the Trump/Pence logo. This week's TOM example: I Dig Hardware from Allegion. This week's story links: Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners. Pokemon Go Inspiring Small Retailers - Has AR Gone Mainstream? http://www.adweek.com/news/ Why Content Marketing Is Bigger Than Jon Mandel http://www.mediapost.com/ Should Publishers Use Medium https://www.baekdal.com/ SPONSOR - Episerver with Four Steps to Simplify the Digital Experience eBook. Download here: http://cmi.media/pnr139b Rants and Raves http://www.wsj.com/articles/ | |||
| 25 Feb 2022 | A Web3 Special Episode: Marketing - Media - Metaverse (312) | 01:01:36 | |
In this very special #ThisOldMarketing episode, Joe and Robert take a deep dive into the Web3 universe. They cover: - The evolution from Web1 to Web2 to Web3. Links this episode: Why Brands Need to Pay Attention to NFTs Attend CEX - Creator Economy Expo --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. | |||
| 15 Aug 2016 | PNR 144: A Content Marketing Approach Is Strategic, Actually | 01:01:36 | |
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest TechCrunch article that claims content marketing isn't actually strategic. Accenture looks to become one of the leading content marketing providers in the world, and Facebook blocks the ad blockers with more of the same from Facebook. Rants and raves include Blab shutting down and personalized content. This week's TOM example: WE Energies. This week's story links: How Google Analytics Ruined Marketing https://techcrunch.com/2016/ No Agencies Have This Breadth of Content: Inside Accenture’s $600 million content business http://digiday.com/agencies/ Facebook Cripples Ad Blockers on Its Site, Gives Consumers New Control Over Ads http://adage.com/article/ SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com RANTS AND RAVES http://www.emarketer.com/ | |||
| 05 Aug 2022 | Is Twitter Setting Up for a New Acquirer? (335) | 01:12:16 | |
Twitter is launching a new version of Spaces. Is this the answer to the platform's woes, or is this just another move to find a "non-Elon" acquirer of the business? Meta discontinues paying media companies as part of their news feed. But good news! They are adding it on the Instagram side. Is Meta searching to find its way or could they be Microsoft from a decade ago? We are shocked that payola is happening on podcasts. What needs to be done to combat this? Rants and raves include commentary from Robert about how Meta is actually in a pretty good position after all. Joe raves about Ryan Reynolds new MNTN ad. This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM. This week's links: Instagram Adds Payment for Reels --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. | |||
| 02 Jun 2023 | AI: The End Is Near (378) | 01:12:05 | |
In this episode of #ThisOldMarketing, Joe and Robert talk about the 22-word statement from the creators of AI. Simply put, we are in big trouble. WPP launches a content engine with Nvidia that will make the production of ads quicker and easier because of AI. I know...everything we always wanted. Elon continues to push Twitter over the edge, including a big middle-finger to the EU's Disinformation Code of Practice, and the formal outsourcing of their ad unit. And finally, does purpose-driven content have a place with "everybody" brands today? Rants and raves include a fan moment at the Indy 500 and the hope that Peloton has righted the ship. This week's links: WPP Building AI Content Engine Indy 500 Champ Goes Fans First ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. | |||
| 25 Feb 2014 | PNR 15: LinkedIn Opens Publishing for All | Learning from SI's Swimsuit Issue | 00:53:28 | |
In this episode, Joe and Robert talk about the big news around LinkedIn opening up their publishing program for all LinkedIn users. The boys also talk about Buzzfeed's advice for content success, Sprinklr buys Dachis and content marketing examples from Toyota and Chevron. This week's TOM example of the week: Thomas Edmonds. | |||
| 13 Jan 2023 | Inside Joe and Robert's Business Models [Special Episode] (358) | 00:54:50 | |
In this very special This Old Marketing episode, Joe and Robert peel back the curtain and talk about their business models. What's working? What's changed? What's next? What can you learn? The gents hold nothing back in this very special episode. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. | |||
| 17 Feb 2015 | PNR 66: Why the New Golden Age of Marketing Is Now | 00:58:13 | |
In this episode of #ThisOldMarketing, Joe and Robert discuss the new McKinsey report, which sounds eerily similar to Robert's upcoming book. Also in the news this week is the rising focus on content promotion and SEO, APN makes a big content marketing move, and Kraft and Meredith start something shiney. Rants and raves include the Obama selfie stick and Barney's print magazine launch. This week's TOM example of the week: The start of the comic book industry. | |||
| 13 Dec 2024 | Is Sora a Game Changer for Marketers and Creators? (458) | 00:47:05 | |
The first ever This Old Marketing where both Robert and Joe are NOT recording at the same time. If anything, you'll get a kick out of this episode for that reason. TikTok is in the news again. Does the impending ban and their emergency motion mean anything at all? Ad giant Omnicom merges with Interpublic in a $13 billion dollar deal. And OpenAI releases Sora, increasing the fight over generative AI video. Winners and losers include print catalogs and the Starbucks origin story. Rants and raves include an article from The Australian and the idea of change in content marketing. ------ This week's links: Il Giornale and Starbucks Mission Letter Can Businesses Build Human-Centric Tech? ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. | |||
| 23 Apr 2014 | PNR 23: Organic Reach in Facebook Is Gone | Enterprise Content Ineffective | 01:00:58 | |
In this episode of PNR and #ThisOldMarketing, Joe and Robert discuss some changes in Google Analytics, followed by a deep discussion on the future of Facebook for content marketers. More news for the week includes agencies building out newsrooms, new CMI content marketing research on B2B enterprises and why social media fading into wallpaper is a good thing. This week's TOM example of the week: Dell Power Solutions. | |||
| 21 Dec 2015 | PNR 110: Sure, Social Media Platforms Will Never Change | 01:01:41 | |
In this special pre-Christmas episode of #ThisOldMarketing, Joe and Robert discuss the New York Times big revenue move into native advertising, with some commentary about the WSJ as well. Content marketing predictions flood this episode, but the majority of time is spent ranting about Basecamp moving their blog over to Medium full time. Rants and raves include the trouble in TV Land and Hollywood and a breakdown of Joe's 2016 predictions. This week's TOM example: Rudolph the Red-Nosed Reindeer. This week's story links: Industrial Strength Branded Content
2016 Content Marketing Predictions
Signal Vs. Noise Moves Its Blog To Medium
SPONSOR
Widen and Visual Storytelling - http://bit.ly/widen-visual-storytelling
RANTS AND RAVES
Robert's Rant/Rave on TV and Hollywood
Joe's Rave on Content Marketing Predictions
http://contentmarketinginstitute.com/2015/12/content-marketing-predictions-2016/ | |||
| 15 Jan 2014 | PNR 9: Will Native Become the Norm? | A Trillion Devices | GI Joe & Content Marketing | 00:47:14 | |
In this episode, Joe and Robert talk about the future of content marketing when a trillion devices start talking to each other. Joe explores more on native advertising and the insane growth projections for 2014. Robert covers how marketers are overcomplicating technology. This week's This Old Marketing example: G.I. Joe. | |||
| 24 May 2016 | PNR 132: Get Ready for Content Studios to Become a "Thing" | 01:05:12 | |
In this episode of #ThisOldMarketing, Joe and Robert discuss the "Chewbacca Mask" phenomenon and what it means for brands. Facebook needs to control the theft of content assets and Pepsi launches a content studio, soon to be a regular thing among brands. Rants and raves include building your personal brand and rented land. This week's TOM example: Playmobil. This week's content links: USE CODE "PNR200" to get $200 off at http://ContentMarketingWorld.com
Kohl's Sent Star Wars Treasure Trove To Woman Behind The Chewbacca Video http://www.adweek.com/news/ Paired with Facebook needs to make it easier to report stolen videos Pepsi’s Big Bet On Content http://adage.com/article/cmo- Interview with Shane Smith - CEO of Vice http://digiday.com/publishers/ SPONSOR: GoToWebinar and "The 5 Keys to Attract a Targeted Audience with Webinars" - http://cmi.media/pnr132 RANTS AND RAVES Robert http://www.mediapost.com/ https://www.psychologytoday. | |||
| 15 Mar 2024 | AI Content: Time Is Running Out to Get Your Content House in Order (419) | 01:14:57 | |
We are in post-social media and, now, a post-search environment. The next 12 months are critical to start getting your content assets in order for the AI Content wave. The House passes a bill that could lead to a TikTok ban. Uh, we told you so. But does it really matter? Google's Gemini AI refuses to answer political questions (among other things). This leads to a conversation on how AI Truth is coordinated and what we can do about it. MrBeast tells everyone to slow down a bit...that less content is more. Thank you sir! And OpenAI starts doing publisher deals. Hello Google circa 2002. Hits and misses include Kate Middleton and Da'Vine Joy Randolph. Rants and raves include Kara Swisher's new book (rant) and the quote by Sam Altman heard round the world. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Google Gemini Is Mum on Elections Sam Altman and 95 Percent Quote This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ----- Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities. ----- StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount. ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. | |||
| 03 Aug 2015 | PNR 90: Chaos In the Media Coming Soon to a Platform Near You | 01:02:13 | |
In this episode of #ThisOldMarketing, Joe and Robert discuss the craziness around the Hubspot scandal (and why these things seem to happen in Boston ;). Then the boys go in-depth into a series of articles about the media landscape. Will media companies just turn into wire service companies? Who really owns the audience? Where is this all going? After a short chat about podcasting, rants include Cecil the Lion and YouTube. This week's TOM example of the week: American Bee Journal. This week's story links: Content Marketing and the Finance Industry
http:// Hubspot Fires CMO - Issues Ridiculous Press Release http://venturebeat.com/2015/ Podcasting Advertising On A Slippery Slope
http://www.nytimes.com/2015/ How Corporations Became Documentary Film Funders http://www.bloomberg.com/news/ This week's sponsor: Emma and the "Modern Marketers' Field Guide.
Download the guide now at http://bit.ly/myemma-field-guide. Joe's Rant Link on YouTube:
http://finance.yahoo.com/news/biggest-stars-youtube-huge-incomes-170409679.html
#ThisOldMarketing Example of the Week: American Bee Journal - http://www.americanbeejournal.com/site/epage/79325_828.htm
| |||
| 10 Feb 2015 | PNR 65: A Net Neutrality Win | Stop Talking So Much About Yourself | 00:58:09 | |
In this episode of #ThisOldMarketing, Joe and Robert make it a point to mention that John Cleese is keynoting at Content Marketing World 2015. After much celebration, the boys discuss the FCC's decision on Net Neutrality, some research on how B2B marketers are still talking about themselves too much, and the IAB publishing native advertising guidelines. Rants and raves include Coca-Cola, Target and Gawker. This week's TOM example is KISS. | |||
| 09 Jul 2020 | 240: Social Media Is Out to Destroy Us | 01:03:41 | |
Facebook was under fire this week for possibly spreading hate speech and misinformation (what's new?). Some people think Zuckerberg should be out. At the same time, TikTok may possibly be forced out of the United States as concern of Chinese data tampering persists. In other news, Lululemon buys Mirror in a content/technology deal that seemed almost too cheap to pass up. And when did Substack get so big? Could it be the next bubble? Rants and raves include a #Quibi update (doesn't look good) with Project M buying The Hard Times and Queen teaches about audience development. This week's sponsor: ContentTECH Summit ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. | |||
| 10 Nov 2023 | Grading Our 2023 Content Marketing Predictions [Special Episode] (401) | 00:54:49 | |
A very special episode where Joe and Robert review their content and marketing predictions from the previous year. Do they make the grade? You need to judge for yourself.
This week's sponsor: Why do all that marketing if you can't close the business? ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. | |||
| 20 Aug 2014 | PNR 40: Losing Native Advertising | A Scary Facebook Proposition | 01:02:12 | |
In this episode of #ThisOldMarketing, Joe and Robert discuss the fueling debate over native advertising. In addition, the boys discuss a major algorithm flaw with liking on Facebook, real-time marketing disasters, and the eBook pricing problem at Amazon.com. This week's TOM example: UPS. | |||
| 19 Nov 2021 | NFTs for Marketing: Stunts vs. Utility (298) | 01:06:33 | |
Is Disney going metaverse? Of course they are, but should they at this point? Joe and Robert discuss exactly what Disney needs to do (and, of course, they will be correct). Miramax is suing Quentin Tarantino over his launch of "Pulp Fiction" NFTs. Joe believes there are major legal landmines here, while Robert believes it's all a marketing stunt. Speaking of NFTs and marketing stunts, this Industry Dive article goes through what brands are doing now to take advantage of the NFT run. Phase 1 is all stunts and short-sighted marketing. Phase 2 will be all about utility. Rants and raves include a DAO buying the US Constitution and Netflix's new power rankings. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. | |||
| 14 May 2021 | Hubspot's Quest to Be King of All Media (271) | 01:05:03 | |
Social audio company Clubhouse finally launches in Android, but faces an uphill climb around moderation and trolls. Hubspot makes a brilliant move in starting a podcast network. Could it be a glorified sponsorship package? Possibly. But it's still brilliant. And we finally know why YouTube has been fiddling with their short-form video advertising...they are launching a $100 million dollar creator fund for short-form video creators. There you go. And yes, social media platforms are starting to look the same. Who could be the winner? The boys think Twitch. Joe's commentary includes book publishers working to establish direct-reader relationships. Robert rants about making a big deal about CMO term length, and raves about Signal's outing of Facebook. ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today. | |||
| 09 Sep 2019 | 216: Is Google Killing the Website? | 01:04:31 | |
In episode 216 of #ThisOldMarketing, Joe and Robert discuss the trend that more and more searches on mobile and desktop end without a click. In the future will the website, as we know it, cease to exist? In other news, the boys elaborate on how audio content and podcasts still may be the best opportunity for building audiences, while both share their take on Google's new privacy stance and why it doesn't help any individual or company except for Google. Rants and raves include a take on Cleveland Clinic's blog revenue strategy and, of course, a long discussion about Popeye's new chicken sandwich. ------ Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by Content Marketing University. Use code PNR100 to save $100 off enrollment. | |||
| 10 Nov 2015 | PNR 104: Content Creation Plummeting on Facebook | 01:05:56 | |
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest findings on Facebook, specifically how Facebookers are turning into lurkers and moving away from actually creating content. Ad blockers are transforming the next level of the web and one startup goes big by launching a documentary. Rants and raves include Amazon launching a physical bookstore and Activision launches a film studio. This week's TOM example: Interface Age Magazine. This week's story: 9 Fascinating Stats In Digital Marketing this Last Week Joe http://www.latimes.com/business/technology/la-fi-tn-activision-studio-20151106-story.html https://medium.com/thoughts-on-media/could-nike-have-saved-grantland-really-5c4f3d69718c | |||
| 12 Jan 2015 | PNR 61: The YouTube Killer Is Not Facebook, It's Twitter | 00:59:08 | |
This week was a sad week in PNR history, with the Cowboys losing and The LEGO Movie not winning a Golden Globe. But Joe and Robert persist regardless. In this week's episode, Joe and Robert talk about whether B2B content marketing is a failure, and if FTC will enact regulations regarding native advertising. In addition, the boys discuss the marketing technology landscape and why Twitter's play into video is going to be huge. Rants and raves include a super smart post from Medium's Ev Williams and the McDonald's "signs" program. The #ThisOldMarketing example of the week: Merck Manuals. | |||
| 05 May 2023 | Robert and Joe Live from CEX: Creator Economy Expo (374) | 00:39:52 | |
For only the fourth time in history, Joe and Robert record a live episode face-to-face. Creator Economy Expo (CEX) 2023 brought content creators from all over the world together between May 1st and 3rd. The boys do a complete roundup of the latest creator economy research, as well as an overview of the keynotes at CEX, all inside the Evergreen Podcast Networks studio at CEX. This week's links: 2023 Creator Economy Research from The Tilt ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. | |||
| 25 Jul 2016 | PNR 141: How Brands Could Inherit the Web | 01:03:36 | |
In this week's episode, we cover two major acquisitions that are content marketing related: Yahoo! by Verizon and Dollar Shave Club by Unilever. Medium launches a content marketplace that might be a category killer, and the New York Times content studio is now a full agency (who would have guessed?). Rants and raves include stopping and how publishers love for native advertising may mean that brands will inherit the web. This week's TOM example: Houghton. This week's story links: ContentMarketingWorld.com - Use coupon code PNR200 for $200 off registration. Episode Sponsor - Ahrefs.com. Go to http://cmi.media/pnr139a for a special offer for PNR listeners.
Yahoo Sells Core Business to Verizon For 4.8 Billion
| |||
| 23 Jun 2014 | PNR 32: We Have No Idea if Ads Actually Work | 01:02:03 | |
In this week's #ThisOldMarketing podcast, Joe and Robert discuss the top 10 brands on LinkedIn's Content Marketing scorecard. In addition, the boys chat about an IKEA fan site gone wrong, reaching millineals with content marketing, and do we really know if online ads work or not. Joe and Robert rant and rave about CMO-readiness for technology and whether PR is better than content marketing. This week's #ThisOldMarketing example: Albert Heijn's supermarket chain. | |||
| 11 Feb 2022 | Do Platforms Need Editorial Oversight? (310) | 01:11:40 | |
The boys cover the ongoing Spotify/Joe Rogan saga, while Robert's new book title should be "Epic Marketing Rant." The continuing soap opera at Spotify calls into question the editorial control needs of a platform. And yes, platform also means media company. Buzzfeed outs the BAYC founders. Was this the right thing to do? And, really? Buzzfeed? More than 50 percent of all ad spending in 2022 will go to three companies. Joe thinks we need to start supporting small, niche content creators. And we have three company examples experimenting with the Metaverse. Well, not really. In rants and raves, Joe comments about the ability to create IP and NOT own an NFT, while Robert delivers an epic rant around marketing measurement. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. | |||
| 17 Jan 2025 | How to Be Content Marketing Meh in 2025 (463) | 00:34:20 | |
The boys go through six different ways that content marketing professionals can be "content marketing meh" in 2025. They include:
----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. | |||
| 18 Jan 2016 | PNR 114: The Coming Opportunity in (of all things) Email | 01:01:36 | |
In this episode of #ThisOldMarketing, Joe and Robert discuss the idea of "peak content" and how there are two camps - one of more content and more traffic and one of the right content and the right traffic. Email, of all things, could be a big opportunity for content marketers in the future, and the boys talk about what it's going to take to land a role as chief content officer. Rants and raves include PewDiePie and creativity. This week's TOM example: Karo Syrup. This week's article links: Peak Content the Collapse of the Attention Economy Account-Based Marketing: Fundamentals every B2B Marketer Must Know Robert http://www.dailydot.com/entertainment/pewdiepie-revelmode-disney-network/ #ThisOldMarketing example: Karo Syrup | |||
| 14 Feb 2025 | Super Bowl Ad Winners & Highest Ratings in History (467) | 01:07:10 | |
Our Super Bowl predictions were dead on, as Joe predicted an Eagles win and Robert predicted a Kendrick Lamar controversy. But more importantly, who were the advertising winners and losers? And...is the Super Bowl the last remaining moment where everyone comes together to watch television at the same time? In other news, BuzzFeed launches a social media network called BF Island. We already predict extinction. And do paywalls work? They do...sort of. Marketing winners include partnerships and ChatGPT. Rants and raves include the end of book blurbs and Welch's content marketing. ----- This week's news links: Big Ratings Win for Super Bowl BuzzFeed Launches Social Media App ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and
------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. | |||
| 05 Feb 2021 | Hubspot Does the Hustle (257) | 01:09:22 | |
Twitter was abuzz this week when Hubspot announced their purchase of newsletter/small-business media company the Hustle. Terms of the deal were not disclosed. That said, everyone is very happy (except tech companies and traditional media). Clubhouse, now worth a billion dollars, says it's getting into the subscription game. Good idea? Maybe...but a better idea for Twitter. The boys go in-depth on the future of social audio. Joe is high on the idea...Robert is meh at best. Rants and raves includes Tim Cook's war on Facebook and how the Columbia Journalism Review is uber bias. Catch past episodes show notes at ThisOldMarketing.site. | |||