Therapy Marketing Solutions (Heather Jensen)

Creating clear expectations with clients can look different depending on the field you are in, but one thing is for sure, creating expectations for treatment is important for the success of your client and practice. 

In this episode, we sit down with Dr. Erin Berenz, Licensed Clinical Psychologist, to discuss how creating clear client expectations can be a good way to assess client progress, increase satisfaction with therapy, and even allow you to help more people. 

Don’t just think this episode is for mental health professionals, Dr. Berenz’s valuable insights can be applied to any Allied Health profession. 

Reach out to Dr. Erin Berenz on LinkedIn: https://www.linkedin.com/in/erinberenz/

The more we understand about our ideal clients and who they are, the better we will be able to create marketing that resonates with them on a deeper level.

In this episode, we will spend some time talking about customer personas, how to create one, and why they are important for your practice. Listen now!

https://therapymarketingsolutions.com/

https://www.instagram.com/therapymarketingsolutions/

Let’s dive into the exciting world of telehealth! In this episode, we speak to Kim Dutro Allen and K. Todd Houston, cohosts of the podcast Telepractice Today. Together, we'll uncover the potential of telehealth in transforming the way we approach healthcare delivery, its current state, and where it is headed. Join us as we explore telehealth and how it can play a pivotal role in helping healthcare practitioners build thriving practices. 

You went to school to help individuals live healthier lives, but then you decided to open up a practice. While you are knowledgeable within your discipline, you may feel a little out of your depth when it comes to the day-to-day operations of running a business, which is understandable since there were no classes for that in your degree programs. 

On this episode, we talk with Cindy Picht, MA, LPC, ACS and the owner of Light the Way Counseling in New Jersey. She talks about what she has learned about running a successful business over the last almost 20 years. 

Whether you currently own a business or are thinking about opening a business, this episode may be just what you need to hear. 

Many businesses fall into the trap of making their About Us page on their website about them. So what should it be about? On this episode, I break down your About Us page and tell you how to create content that both interests and compels your ideal clients into wanting to work with you.

Marketing can seem overwhelming, but it doesn’t have to be if you have a content strategy in place. In this week’s episode, we break down how to build an effective and feasible content strategy.  

20 Creative Ways To Repurpose Content by Hubspot:

https://blog.hubspot.com/blog/tabid/6307/bid/27256/5-creative-ways-to-recycle-content.aspx

HIPAA, does it make you sweat? Is it keeping you up worrying at night? If so, this episode on HIPAA and marketing will help you better understand how to use it and how not to use it in your marketing and business.

In this episode, I met with Rolf Lowe, an attorney at Wachler Associates, a law firm specializing in healthcare. He shines some light on what is law, best practices, and how you can protect your clients and your business.

Additional Reading: 

Resources to read more and train the team?

• State regulations
• Associations for your particular field
• Health and Human Services website

Most businesses focus on design when it comes to their marketing. It is probably the thing most businesses think they need first. Because if the design is right, it will make their business look professional and legitimate. But design does so much more than make your business look good. 

This is a deeper dive into design as we continue to discuss the three things high-converting websites need that we briefly discussed in Episode #3: Three Steps to create a high converting website 

Are you running your practice, or do you feel like it is running you? This question may cross your mind from time to time. As a solopreneur, you bring clients in, treat clients, take progress notes, and still do all the admin for your business. It is no wonder that many can start to feel burnout. In this episode, we speak to Jessica Myers-Adams, LCSW and learn what she did to create a successful business that still allowed her to help clients, while not decreasing her workload. Listen now!

You can listen to this episode wherever you stream podcasts and at www.3cdigitalmedianetwork.com/therapist-marketing-solutions-podcast

Stories have been around for thousands of years. They are how we passed down history and culture before the internet and books were available. From our early years, stories have been used to teach us. Story is one major aspect that sets us apart from all other creatures in the animal kingdom. It helps us to diffuse complex ideas into simple concepts. 

We will dive deeper into story and how it can transform your marketing. This is a continuation of what we briefly discussed in Episode #3: Three Steps to Create a High-Converting Website.

Are you pouring your heart and soul into your website copy, but crickets are your only response? 

Maybe you're unknowingly making one of the biggest copywriting mistakes that's killing your conversions.

This week on the podcast, we're diving deep into the top 5 copywriting blunders that sabotage even the most well-intentioned marketing efforts. Learn how to identify these mistakes and fix them fast, so you can craft copy that connects, converts, and has your clients saying "yes" in no time.

Get Clients to Take Action with Call to Actions:

https://open.spotify.com/episode/7bDTwIqGRywORtbmHNAijw?si=bh58qv2HSFSLiu20QkSU1w

https://therapymarketingsolutions.com/

https://www.instagram.com/therapymarketingsolutions/

Creating systems and processes may not be at the top of your to-do list, but just maybe they should and here’s why. When you create systems in your practice, you can delegate work to employees, set them up for success, free up more time to focus on your clients, and create more head space to create a vision for your practice.

In this episode, Lauren Apple, owner of Systems to Scale, and I discuss the systems you should have in place in your clinic, how they will improve client satisfaction, and so much more. You don’t want to miss this one!

Call to actions are powerful tools that get prospects to take an action. They can be used to fill out an intake form, request more information, sign up for your newsletter, and so much more, but picking the right call to action and where to place it can take strategy. Listen to today’s episode where you how to harness their power in your marketing. 

And check out our freebie with some of our favorite call to actions: https://drive.google.com/file/d/1aVh8PUvCwrAIudy6vagJXvAlj_YFPAqb/view?usp=share_link 

All your marketing efforts on social media, ads, emails, etc, typically drive traffic to your website. Your website is your home plate for your business, so understanding how to create an effective, high-converting website is imperative to building a successful practice. 

In this episode, you will learn three steps to building a high-converting website. 

Set The Right Tone For an Inviting And Comfortable Office

Creating an experience includes a solid intake process, great marketing, and beautiful branding,
but many practices don’t give much thought to creating an inviting atmosphere for their ideal
clients. “There is so much emphasis nowadays on the online aspect of marketing that many
people let the more physical side of marketing fall by the wayside...The decor is one aspect that
is important when you are trying to attract the right target demographic. You want to make sure
that the people that you are trying to draw in will enjoy being there.” – Better Decorating Bible

Bio: We are joined in this episode by Dr. Erin Rushing, an audiologist, and Walter Rushing, who
own Comprehensive Hearing Solutions in Houma, Louisiana.

Working for other audiology clinics helped me discover that, unlike other clinical settings, private
practice allows me the time needed to listen to my patients and the flexibility to address their
concerns and put them at ease. When the opportunity to start a practice in southern Louisiana
presented itself, I felt like I was coming home. I am passionate about serving Louisiana’s Bayou
Region, and we are proud to offer our patients the most comprehensive hearing healthcare in
the area.

With over 10 years of training and a love for helping people live fulfilling lives, they have put a lot
of focus on crafting every step of the process to offer the most comprehensive hearing care to
find better solutions that are comfortable and easy for their clients.
https://www.facebook.com/comphearingsolutions
https://www.instagram.com/comphearingsolutions
https://www.linkedin.com/company/61281504/

Whether you are currently running a multi-location clinic or considering opening a second location, it is imp

Whether you're a seasoned clinic owner or considering expanding your practice, this episode offers practical tips and real-world experiences to help you navigate the complexities of running a thriving multi-location clinic. We are joined by the team from Hearing and Speech Connection, Tana Whicker, MS CCC-SLP, and Natalie Whicker, MS CCC-SLP, located in Billings, Glendive, and Miles City, Montana. 

They share invaluable insights into the challenges and opportunities that come with managing multiple therapy locations. From effective marketing strategies to maintaining consistent quality of care across different sites, the conversation explores the keys to success in healthcare. Tune in. 

You can listen to this episode wherever you stream podcasts and at www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast

As a therapist, talking about money can feel like a taboo topic.

Picture this: you're sitting across from a potential client, eager to start therapy, but the mere thought of discussing money makes you break out in a cold sweat. We've all been there, but fear not! 🙅‍♂️

In our latest episode, we've got a game-changing guest, Mor Goldberger, MFT/MBA, ready to spill the beans on how to turn those awkward payment conversations into seamless onboarding magic! 🔮✨

Say goodbye to discomfort and hello to confidence! 💪💵 Mor shares invaluable insights on how to initiate the money talk, navigate through the tricky waters, and unveil the perfect pricing model that leaves both you and your clients ecstatic. 💰💖

Join us as we uncover the secrets to making money matters just another step in your journey to success. 🚀 Don't miss out on this episode that's sure to spark intrigue and excitement like never before! 🔥🎙️

Mentaya is offering a 1 month-free trial of our benefits calculator for listeners of this podcast. Simply register with mentaya.com and enter the promo code: TMS at the checkout page.

This episode is a quick introduction to our host, Heather Jensen, owner of Therapy Marketing Solutions and Inspired Web Design. 

She discusses how she started working with therapy-based clinics and the overall goal of this podcast to help small clinic owners build thriving businesses while diffusing some of the confusion and mystery behind marketing their businesses. 

Bio:

As a mom with kids who have struggled with speech and one with Autism, ADHD, and anxiety, taking kids to various therapy, including occupational therapy, counseling, speech therapy, audiology, physical therapy, chiropractors, and many other therapists, has been a part of my life in one way or another for the past 18 years. These opportunities have taught me much about therapy-based clinics and endeared me to the hardworking professionals that own them.

Combining my personal experiences with my marketing background as a StoryBrand Certified Guide and web designer gives me a unique perspective on therapy-based clinics. I have been an ideal client to many of these clinics at one point or another. I have spent time in their waiting room, researching clinics and navigating onboarding and therapy. I have become friends with the therapists. I laughed and cried with them. But the truth is that although many of them are extraordinarily qualified to treat my child and other patients, they have struggled to bring growth to their clinic. That through education, training, and experience, they have learned to become incredible therapists but have not had the opportunity to learn how to run or market their businesses. That often has been a sink-or-swim experience for them. This has fueled my passion for working with clinic owners to help them build thriving and vibrant practices. 

Creating value in your practice is vital for continued success, but knowing exactly how to do it can be a challenge. In this episode, we are joined by Sheri Colaluca from Colaluca Marketing to discuss how creating value for your clients can bring in new clients, retain current clients, increase employee satisfaction, and so much more. You don’t want to miss this conversation!

You can listen to this episode wherever you stream podcasts and at www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast

Scaling your therapy practice while avoiding burnout and achieving financial and personal freedom might sound like an elusive unicorn, but what if it were possible? 

Join us today as we chat with Nicole McCance, founder of the McCance Method. Her journey is nothing short of inspiring. With toddler twins at home, she not only expanded her private practice to include 55 therapists but also reached multiple seven figures in just three years. She now teaches therapists how to help more people, make more money, and have more freedom following her proven method. 

Whether you're a seasoned therapist looking to scale or just starting out in private practice, Nicole's insights and strategies are sure to revolutionize your approach to business and marketing in the therapy world. Maybe unicorns really do exist. 

Don’t forget to catch her top-rated business podcast every week, The Business Savvy Therapist or her strategies on instagram nicole.mccancemethod

Related content:

Want Nicole’s Expand Your Practice Starter Kit?  https://members.mccancemethod.com/discover-how-to-expand-your-psychotherapy-practice-in-3-easy-steps/

Let’s talk websites. What goes on a website? What is essential for creating a great website? 

In this episode, we discuss it all on this website. Let’s unravel the mysteries of successful websites as we delve into the top 5 crucial elements your digital space can't afford to overlook. 

Whether you're a seasoned practice owner or just starting your business, these insights are your compass to navigating the vast landscape of the web. Get ready to elevate your online game with the essential checklist every website needs!

Related content:

Hosting: https://therapymarketingsolutions.com/best-hosting-options-for-my-wordpress-therapy-website/

SEO: https://open.spotify.com/episode/5YokH9hPajKrblkGTE9JyD

You can listen to this episode wherever you stream podcasts and at www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast

Streamlined processes, less competition, and audience-targeted marketing are just some of the benefits of choosing to niche down within your field. 

On this episode, we talk with Barry McGarrah, LMFT and the owner of Blue Sky Intensive Therapy about why he decided to niche down and how it has helped him better serve his clients and grow his business. 

If you have done any amount of SEO or hired an SEO professional, then you have probably heard the term backlink. On today’s episode,  I am joined by Elliott Jensen, our SEO guy. We break down what a backlink is, and how it can benefit, or even hurt your business.

Lead generators are a powerful tool for building your marketing. In this episode, we discuss how lead generators can help your business, what my favorite lead generators are, and how to identify the right lead generator for your practice. 

Additional Reading: 

12 Lead Generators That Your Clients Will Eat Up

Lead Generation: What is it and How Can I Create it for My Practice

We can probably all agree that dealing with insurance is about as much fun as getting a root canal, which is just one of the contributing reasons that private pay has become a better option for more therapists and counselors. 

But if you have run a private practice for any amount of time, you also realize that paying out of pocket for counseling can be an objection you, as a practice owner, have to overcome with clients.

In our latest episode, we spoke with Christine Li, CEO and founder of Mentaya. Their company created a solution that allows private practice clients to easily check their out-of-network benefits and get reimbursed without any hassle. 

This means you can continue to focus on providing quality care to your clients while reducing their costs and earning your full fee. Ready to take your private practice to the next level? 

To find out more or sign up for a free 30-day trial, visit mentaya.com and enter promo code TMS

Reports are just a part of being a therapist, right? Well, yes, but maybe there is a better way.  Learn how Dr. Michelle Boisvert, Speech-Language Pathologist, took burnout and turned it into an opportunity for additional revenue and more time for clients.

Michelle Boisvert, Ph.D., CCC-SLP, ADHD-RSP, is an Evaluation Specialist and Clinical Development Lead at World Tide, Inc and Easy Report Pro. She considered leaving the profession. One of the main reasons was the number of evaluative referrals she received. She felt like she could not keep up with them and the work followed her home every night, preventing her from spending time with my family. She knew something needed to change, so she and her computer programmer husband developed easyReportPRO.

You can listen to this episode wherever you stream podcasts and at: www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast

Explore the art of creating a sales funnel: from the first interaction to lead generation, follow-up calls, and nurturing emails. Learn how touchpoints, outreach strategies, and a well-defined process can transform your sales funnel. 

Join us as we decipher the steps to uncover the key elements to include in your sales funnel and take on the challenge to brainstorm new interaction opportunities.

____________________

You can listen to this episode wherever you stream podcasts and at www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast

Many people think their brand is only about their logo, color scheme, and font. Your brand is about so much more! This episode breaks down key elements of creating a solid brand. You don’t want to miss this one!

Feeling lost in the wilderness of brand voice and tone? This episode of Brand Arche-what? is your guide! We'll introduce the powerful concept of brand archetypes, the universal characters that tap into our deepest emotions and motivations.

Join us as we unpack why brand archetypes are essential for building a relatable and impactful brand identity.

https://therapymarketingsolutions.com/

https://www.instagram.com/therapymarketingsolutions/

Many practices and clinics make the mistake of positioning themselves as the hero in their marketing and not the guide. In this episode, we delve into what exactly is a guide. And, why it is important in marketing your therapy practice? 

For some business owners, networking may sound scary or intimidating, but it does not have to be when we understand the true nature of networking. A renowned business speaker, Sarah Zolecki says, “Networking is not about collecting contacts. Networking is about planting relationships.” 

On this episode, I spoke with Rian Chatterton, owner of Boise Speech and Hearing Clinic, Center for Orofacial Myology, and Chatterton Myo Courses, to hear how she uses networking to serve her clients better and to build her three vibrant businesses. 

Bio: 

As a child, Rian Chatterton struggled with her R sounds. She loved the experience of attending speech therapy and was able to overcome her speech challenges. Being able to articulate clearly, helped her gain confidence and no longer feel embarrassed. This struggle led to a love for the field of speech-language pathology, where she has worked since 2006.

Rian took over ownership of Boise Speech and Hearing Clinic in the summer of 2013 and established the Center for Orofacial Myology and Chatterton Myo Courses™ in 2021.

Her desire to make a more significant impact on those who struggle with Orofacial Myofunctional Disorders led to her opening up the Chatterton Myo Courses™ program to other professionals in the field of Speech-Language. This program has a 35-year-long history with Boise Speech and Hearing Clinic as it was developed by the owner, Galen Peachey, who was one of the founders of the IAOM.

Find us at:

Boise Speech and Hearing Clinic

https://www.facebook.com/boiseshc

https://instagram.com/boiseshc

Center for Orofacial Myology

https://www.facebook.com/centerfororofacialmyology

https://instagram.com/centerfororofacialmyology

Chatterton Myo Courses:

https://www.facebook.com/chattertonmyocourses

https://instagram.com/chattertonmyocourses

Maybe you have heard of SEO? Maybe you have just heard of the name. Or maybe you have tried a few SEO techniques? 

Whatever your experience with SEO is, this episode is for you. 

In this episode, we dive into what SEO is, why it is important, and a few tips you can do to drive more traffic to your website. 

And the best part is I have a surprise guest, who is one of my favorite people, on the podcast. So be sure to check it out!

You can listen to this episode wherever you stream podcasts and at: www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast

Marketing your business well really comes down to one concept. This one concept can be the difference between a prospect choosing to work with you or another practice. It is a small idea, but it has a huge impact.

In this week’s episode, we talk about problems. Not your problems or mine, but your ideal client’s problem. When you can clearly solve their problem in a way they understand, that is when the magic happens. Listen now!

You may be thinking..ugh blogging, but having a blog for your business has a TON of benefits.In this episode, I talk about some of the benefits to blogging, why people don’t blog, who should not be blogging, and how to get started on your blog. 

If you have ever considered starting a blog for your practice, don’t miss this episode. Listen now!

You can listen to this episode wherever you stream podcasts and at www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast

You know you need a website. Whether you decide to hire someone to build it or for you to build it on your own, you are going to need content. But what goes on a website? Do you just put some random information or is there a strategy for the content that is placed on your website?

We got the answers for you! In this episode, we break down the different sections for a website and what that looks like. You don’t need to feel lost or confused about your website anymore.

Thinking outside the box can be a powerful tool in a clinic owner’s arsenal. In this episode, I interviewed Sara Bergsma and Melissa Swander, co-owners of We are Better Together, a Speech-Language Pathology and Occupational Therapy Clinic in Idaho. We hear how they used school contracts and summer camps to serve smaller, at-risk communities while building a thriving business with a welcoming and inviting culture for their team and clients.  

Keywords: speech-language pathology, occupational therapy, school contracts, speech summer camps, speech therapy clinic

Social media: 

FB: https://www.facebook.com/wearebettertogetheridaho

IG: https://www.instagram.com/wearebettertogetheridaho/

Therapists Gains Credibility and Visibility Without Spending a Dime, read all about it, or better yet, listen!

In today's episode, we dive into the topic of leveraging local media coverage through PR to boost credibility and close more sales, all without spending a dime. I speak with Mickie Kennedy, Founder and President of eReleases. He is an expert at helping small businesses increase their visibility and credibility. This episode is not for the seasoned PR professionals, but for you, the local allied health practice. His valuable tips and insights will help you  utilize the power and potential of press releases. This episode is pure gold!

Related content:

Free Masterclass: https://www.ereleases.com/plan/

You can listen to this episode wherever you stream podcasts and at www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast

Email marketing is not often talked about. In fact, it is often completely forgotten as a viable marketing tool by small business owners, which could mean you are missing a HUGE opportunity to market your practice.  

In today’s episode, we will break down what email marketing is, the different types of email marketing, and how you can get started on this incredibly powerful marketing tool.