The Workhorse Podcast (Jessica Garza and Kendall Ballantine)
Explorez tous les épisodes de The Workhorse Podcast
| Date | Titre | Durée | |
|---|---|---|---|
| 12 Jan 2025 | Welcome to The Workhorse Podcast! | 00:04:04 | |
Welcome to The Workhorse Podcast, where we dig deep into the grit, passion, and strategy behind building a successful rural business. Hosted by Kendall Ballantine of Central Park Farms and Jessica Garza of Moose Valley Ranch, this podcast is for hardworking female farmers and rural entrepreneurs who are ready to turn their dreams into thriving businesses. From marketing your business online and direct-to-consumer strategies to balancing farm family life and business growth, we’re here to give you practical tools, candid insights, and a healthy dose of community support. This is for the doers, the women who scale their business during the long trips to town, the workhorses. If you’re looking to dive even deeper into our community, check out The Workhorse Collective, a growing group of rural women entrepreneurs. https://www.marketingforfarmers.co/business-coaching-for-farmers | |||
| 23 Jan 2025 | Five Ways to Set Yourself Apart at Markets | 00:47:29 | |
In today's episode, we're boiling down our gobsmacking market experience (as both vendors and organizers) to bring you five ways to set yourself apart at markets. We asked ourselves what we would really want to tell someone if we could sit down with you for 45 minutes and just braindump. And what we came up with for this value-packed episode are the five most important things that will work no matter the market you're at. Tune in to hear us dive deep and share examples of how you should prepare, market the market, slay your setup, hustle, and go beyond the market. Markets have been such a huge part of both of our businesses, and we love teaching and sharing about them. If markets are on your heart and you’re just starting, know there is a learning curve here. So, take something from this episode and figure out how to apply it to your own business so you can set yourself apart at future markets. In this episode, we cover:
Connect with Kendall:
Connect with Jessica:
Resources & Links: Mentioned in this episode: Market in the Mountains vendor applications are open! Click below to check out the event and apply to be a vendor. | |||
| 23 Jan 2025 | Balance In Rural Business: How We Do It All | 00:44:36 | |
On today's episode, we are talking about the number one thing that we hear in our DMs: how we find balance in rural business. We decided to hit the nail on the head in our first podcast episode since it's not easy to answer this in 10 seconds by DM! How we do it all is by far our most asked question, so we're spilling the tea and giving you a more complete and nuanced answer. Our struggles and successes are not your struggles and successes. We are all different, and we hope that by sharing more of our story, we can help you stop comparing yourself to everyone you see on social media who seems to be balancing and doing all the things. Because what you don't see are the million and one things going on in the background. We're so excited to share this podcast with you and really dive deep with so much more behind-the-scenes as rural women entrepreneurs; like how we're making it work on the farm, off the farm, with the farm animals, the farm kids, and everything in between. Make sure to hit follow/subscribe so you never miss an episode! In this episode about, we cover:
Connect with Kendall:
Connect with Jessica:
Resources & Links: | |||
| 06 Feb 2025 | Integrity in Action: The True Cost of Overcommitting | 00:50:18 | |
In this episode, we're talking about why one of the most important things about being in community is showing up when you say you're going to show up. So, we're sharing our own personal stories of what happens when you overcommit, the impact that can have on your business, and how to have a little grace for others when you don't know the whole story. We get it; the people-pleasing factor in business is strong, but don't let it lead you out of integrity and not show up how you say you're going to. Make sure to hit follow/subscribe so you never miss an episode! Connect with Kendall:
Connect with Jessica:
Resources & Links: Mentioned in this episode: The Workhorse Collective Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below! | |||
| 30 Jan 2025 | The Stepmom, The Sibling, and The Succession Plan | 00:44:03 | |
In today's episode, we're talking about the complexities of family business succession planning, arguably one of the most difficult topics in agriculture. Kendall (the stepmom) shares what she's dealing with running a business with her husband on her in-law's land, and Jessica (the sibling) shares how her law enforcement background has given her a unique view on family business conflicts. We have been talking about this topic for our entire relationship, and we can't stress enough the importance of having early, ongoing conversations about succession. Make sure to hit follow/subscribe so you never miss an episode! Connect with Kendall:
Connect with Jessica:
Resources & Links: Mentioned in this episode: The Workhorse Collective Our signature group coaching program to help you ditch overwhelm and get the support you need to grow your agricultural & rural business. Click the link below! | |||
| 23 Jan 2025 | Lessons in Failing | 00:48:30 | |
No one in the history of anyone ever speaking about the two of us would accuse us of staying in one spot for too long. And that means that we don’t always get a chance to talk about all the spots we’ve been in, including failing. Like, entire businesses failing. In today’s episode, we’re sharing all the juicy details of our failed pumpkin and lobster businesses to share our biggest lessons in failing. Because they don’t get mentioned enough in the highlight reel that is social media. You see the wins over and over, but what about how many times the people you follow have started, stopped, quit, failed, and been served up some humble pie in a big way? We think it’s so important to share these “failures” because they’re where the lessons come from. Where you learn something. And what ends up making you a much better business person. So tune in to hear what Jessica learned from growing pumpkins (and sunflowers) and what Kendall learned from selling lobsters on the West Coast. In this episode, we cover:
Connect with Kendall:
Connect with Jessica:
Resources & Links: Mentioned in this episode: Interested in the next Workhorse Retreat? Click below! | |||