The Wedding Sassholes (Shannon Tarrant & Vanessa Negron)

Welcome to the SH**SHOW! Listen to learn more about Vanessa & Shannon's journey - how we each got from being workers in hospitality to becoming business owners and now, as business besties, sharing our advice, problem-solving, and lessons learned (sometimes the hard way) as podcast hosts.

This month’s topic for is “Closing More Sales” and in this episode, we are diving into figuring out where in your process does marketing end and sales begin for your wedding business. 

We talk about - 

> Where your leads are coming from

> How to get them into your sales funnel

> Lead form best practices

> Automation workflows and so much more! 

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Check your inquiry form and capture the info you need
2. Where else on your website can you add a lead form 
3. What automation can saved time after they submit

Tune in next week where we will be building on this month's topic with 5 WAYS TO DIFFERENTIATE YOURSELF to close more sales. 

For BTS between episodes: follow us on Instagram @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This month’s topic is “Closing More Sales” and in this episode, we are discussing 5 ways to differentiate yourself and your wedding business. 

We talk about - 

> How to figure out your USP - Unique Selling Proposition

> Putting a face to the business

> The importance of knowing your venue spaces 

> Being helpful and generous

> Client education and the next steps 

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!  

Spoiler alert ;) - here’s the list… 

1. Twice a month, put your face (or your team) on your IG reels and stories sharing your expertise
2. Have a set list of questions for you to build your venue detail database 
3. Ask your next 3 appointments - what other vendors can I help make recommendations? 

Tune in next week where we will be building on this month's topic with CLOSE MORE SALES WITHOUT BEING PUSHY. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This month’s topic is “Closing More Sales” and in this episode, we are diving into figuring out how to close more sales without being pushy in your wedding business. 

We talk about - 

> How sales have changed 

> Ways to sell to the next generation

> Leading clients towards faster decision making in the appointment

> Learning how to read buying signals

> What a soft close looks like

> Closing phrases that aren’t too pushy

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Refresh your website so they get to know more about YOU and what you stand for before booking the appointment 
2. Find one thing in your next appt that is common ground and talk about it more 
3. Look at your post appt process and see where you can remove any friction / ball being dropped 

Tune in next week where we will be building on this month's topic by coving PRACTICAL TIPS TO GETTING PAID FASTER with the ladies of Rock Paper Coin. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

We talk about - 

>Where to find conferences 

> Upcoming wedding industry conferences

> Our personal favorites to attend

> How to choose which conference is best for you and your business

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Find local and national conferences- sign up for their emails
2. Plan an out of state/national trip and bring a friend
3. Do your research on speakers and topics before committing- be intentional

Tune in next week where we are continuing our monthly topic covering Education, next week we are talking about Podcasts!

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at http://www.solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This month’s topic is Education and in this episode, we are diving into Small Business & Wedding Podcasts that we love.  

We talk about - 

> Shannon’s top podcasts

> Vanessa’s top domestic and foreign podcasts

> Where to find podcast 

> How to decide if a podcast is right for you

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Keyword search
2. Find a podcast that is specific to your niche
3. Think outside the box, it doesn’t have to be a wedding specific to learn good nuggets

Tune in next week where we continue our monthly topic covering Education,next week we are talking about big One Learning. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at http://www.solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

Our 8th SOUND OFF episode!

When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.

This month’s SOUND OFF is called “Roll with the Punches” and in this episode the ladies are sitting down Cliff of Sole Rise Entertainment to discuss being flexible on event day, rolling with the punches from different vendor perspectives, and advice on how to handle situations. 

We’ve all encountered hiccups on event day, a change in the weather, timeline, loading, and so much more. Staying cool, calm, and collective through the changes is crucial as a vendor. Better yet it is essential, and when you are not on top of your game or not a team player it is a bad reflection of your company and puts a sour tastes in your associates mouths. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This month’s topic is Education and in this episode, we are diving into Online Learning for your wedding business.  

We talk about 

> Online Resources

> Webinars

> Summits

> Online Courses

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Figure outWHAT your top 3 topics or areas you need to learn and grow in the next 6 months.
2. Check with your CRM, and paid platforms for webinars and continued education that they offer to stay up to date on the latest trends and system updates. 
3. Go sign up for the emails list of your favorite educators to stay in the know

Tune in next week where we are doing a Sasshole Soundoff talking about Every Choice has a Consequence

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at http://www.solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

Our 9th SOUND OFF episode!

When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.

This month’s SOUND OFF is called “Every choice has a Consequence” and in this episode the ladies are sitting down to discuss short and long term repercussions of the choices you make as a vendor that can and will affect your business. 

You have the choice of what type of language you use, what you wear, your overall appearance, openness to all people, how you handle situations, your attitude, and even how you talk about other people. And with each choice you make it can have a positive or negative affect, and some vendors don’t think about how those choices can affect their business down the road. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This month’s topic is Education and in this episode, we are sitting down with Shannon Underwood, vice president of The Wedding MBA and why you should attend this year's education conference. 

We talk about - 

> Why in person education conferences are so important

> WedCon Exhibits and vendors

> What to expect from the education tracks

> What is NEW this year

> What makes Wedding MBA different from all the other industry conferences 

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Check your ego at the door, come ready to learn, and be open minded
2. Ask other attendees “what’s the best thing you’ve learned so far?” 
3. Make time to explore the exhibit floor

Tune in next week for our new monthly topic covering Wedding Biz Social Media ,next week we are talking about DIY, hiring in, or contracting out for your Social Media. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at http://www.solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

To purchase your tickets, see who’s speaking, or become an exhibitor for Wedding MBA 2023, check out https://weddingmba.com/

This month’s topic is Wedding Biz Social Media and in this episode, we are diving into DIY, hiring in, or contracting your Social Media for for your wedding business.  

We talk about - 

> Pros and cons of each style

> Cost efficiency

> Time consumption

> Consistent branding

> Expertise and quality

> Analytics/insights

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Take a basics course, so no matter what avenue you chose you have a foundation
2. Stay on top of the new features on all the platforms - signup on Later.com for their email list.
3. Do a cost analysis, does it make sense to DIY, hire in, or contract out?

Tune in next week where we are continuing our monthly topic covering Wedding Biz Social Media, next up we are diving into Social Media Content Strategy.  

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at http://www.solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This month’s topic is Wedding Biz Social Media and in this episode, we are diving into Social Media Content Strategy for your wedding business.  

We talk about - 

> Setting clear goals and objectives 

> Identifying your target audience

> Choosing the right platforms

> Defining your brand voice

> Competitor analysis

> Content strategy

> Content calendar and so much more

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

100. Set clear goals on what you want to accomplish with your social media accounts

1.  Schedule once a month to check your analytics for specific stats and adjust your strategy accordingly
2.  Stay up to date on trends and new features of your preferred platforms

Tune in next week where we are continuing our monthly topic covering Wedding Biz Social Media, up next we are talking about Building Vendor Relationships on Social Media  

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at http://www.solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This month’s topic is Wedding Biz Social Media and in this episode, we are diving into Building Vendor Relationships on Social Media for your wedding business.  

We talk about - 

> Finding new vendors/venues in your area

> Following & favoriting accounts

> Location tagging with venues

> Giving credit to vendors

> Collaborations

> Stories

> The DO NOTS

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Tag all vendors involved on event day when posting reels or photos to your feed/stories
2. Add all the vendors to your close friends list 
3. Go BACK and add Geo location tags to all posts from a venue

Tune in next week where we are continuing our monthly topic covering Wedding Biz Social media, up next we are sitting down to chat about Speaking to Your Ideal Client on Social Media with our guest Shadow Anderson, founder & lead wedding planner at The Chaos Coordinator  

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at http://www.solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This month’s topic is Wedding Biz Social Media and in this episode, we are diving into Speaking to Your Ideal Client on Social Media with Shadow Anderson.  

We talk about - 

> How to identify and define your ideal client

> How to tailor your content to resonate with the clients interests and preferences

> Changing it up on different platforms

> Mixing in videos and still photos

> Following and interacting with clients

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Social media business articles for updates on trends 
2. someone non industry check out your social media
3. Mixing up content styles
4. Start posting stories a few times a week 

Tune in next week for our new monthly topic Working for FREE, up next we are diving into Sponsoring Wedding Pro Networking Events

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at http://www.solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

To find, follow, and work with Shadow Anderson, The Chaos Coordinator

IG: @theechoascoordinator

TT: @theechoascoordinator

Website: https://theechaoscoordinator.com/

This month’s topic is Working for FREE and in this episode, we are diving into Sponsoring Wedding Pro Networking Events. . 

We talk about - 

> How to decide which events to sponsor

> What to do before the event

> Steps to take during the event

> After the event follow up plan

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Reach out to the networking groups in your area asking about their events for the next few months - be proactive 
2. Create a file for sponsoring that is easily sendable to the event host/coordinator that includes your logo, COI, business license, business bio, info on services that you offer, etc. 
3. Follow up - reach out to those who you met or posted and build the connections. 

Tune in next week where we are continuing our new monthly topic Working for FREE , up next we are diving Pros and Cons of Sponsoring Non-Profits & Charities

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at http://www.solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This month’s topic is Working for FREE and in this episode, we are diving into Pros and Cons of Sponsoring Non-Profits & Charities through your wedding business. 

We talk about - 

> Two types of sponsorship

> Setting aside a yearly sponsorship budget 

> Getting the details on the perks of sponsoring

> Finding a charity that you are passionate about and matches your values

> Looking for charities with your ideal audience as attendees 

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Once a year, give away services to one of your clients that you know is in need
2.  Choose one charity this year that you want to get involved with  
3.  Create your own list of requirements that you need from the organization in order to donate services

Tune in next week where we are continuing our new monthly topic Working for FREE , up next we are diving into Upgrading Your Current Clients. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at http://www.solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This month’s topic is Working for Free and in this episode, we are diving into Upgrading Your Current Wedding Clients.  

We talk about - 

> Why to offer free upgrades

> What free upgrades to offer

> How to decide which clients to upgrade

> How to follow up after the wedding

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Set a game plan of marketing execution of new product/service .
2. What do you want to showcase to upsell your current clients? 
3. Make a list of 3 weddings you have in the next month or two and reach out to them about free upgrade

Tune in next week where we are continuing our monthly topic Working for Free, up next we are diving Planning Styled Shoots with guest Margaux Fraise, owner & creative director at Harmony Creative

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at http://www.solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This month’s topic is Working for Free and in this episode, we are diving into Planning Styled Shoots for your wedding business. 

We talk about - 

> The purpose of participating in a styled shoot

> How to be selective in what styled shoots to participate in

> Why are styled shoots so valuable to vendor networking

> How to update your portfolio or feature new products/services

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Remember your appearance is a representation of your business and people do judge
2. Determine if the shoot are for general style or specifically for marketing
3. Go into your photo shoot with 3 top goals
4. What is the lasting penny?

Tune in next week where we are starting a new monthly topic Websites , up next we are diving into Wedding Business Website Must Haves

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at http://www.solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

Where to find Margaux: mx@hrmnycreative.com

https://hrmnycreative.com/

https://www.instagram.com/harmonycreative 

bit.ly/styledshootresources 

Our tenth SOUND OFF episode!

When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.

This month’s SOUND OFF is called 5 Ways to Get Back on Track and in this episode, they are sitting down and being vulnerable about being swamped with work, feeling overwhelmed, and how to refocus. 

Sharing personal examples, tips, and tricks of how the ladies get themselves back on track when work just seems to keep piling up. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

Our eleventh SOUND OFF episode!

When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.

This week’s SOUND OFF is called Putting Ourselves First and in this episode, they are sitting down and being vulnerable about needing to take a break to refocus on ourselves and our businesses.

We are in the middle of a crazy busy wedding season and we both have surgeries scheduled around the same time that we will need to focus on recovery for a couple of weeks. It’s ok to step back and take a break, we will be back to your regular scheduled programming serving up the good stuff next month. Thank you for understanding we are human :) 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

Our twelfth SOUND OFF episode!

When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.

This week’s SOUND OFF is called How to prepare your business for taking time off and in this episode, the girls are sitting down and discussing how to prepare your clients, employees, and vendor partners for your scheduled leave of absence. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

SOUND OFF #13

Our thirteenth SOUND OFF episode!

When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.

This week’s SOUND OFF is called Takeaways from Wedding MBA 2023 and in this episode, the girls are sitting down to discuss their favorite tips, tricks, nuggets and lessons learned from attending the annual wedding business educational conference. Vanessa from the perspective of being an attendee, and Shannon’s perspective of being a speaker and an exhibitor on the show floor. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

SOUND OFF #14

Our fourteenth SOUND OFF episode!

When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.

This week’s SOUND OFF is called Podcast-iversary! That’s right, the ladies have been putting out episode weekly for over a year and it’s time to celebrate, make a few announcements, and share what they’ve learned over the last year of podcasting. New year, new topics, and new show formatting to better serve the wedding community.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is Asking for Vendor Recommendations on Public Platforms and in this episode, we are sitting down to talk about why you should STOP this bad behavior immediately so it doesn't hurt the growth of your wedding business.

We talk about - 

> What is the bad behavior

> Why this is HORRIBLE for wedding planners

> Why is this an issue overall

> What should you do instead

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Call your friends out when they do this and send them this episode.
2. Create a spreadsheet by category of the people you want to refer.
3. Find the Wedding Mayer in your market.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This week’s topic is Wedding Business Website Must-haves and in this episode, we are diving into our top 6 website features you need for your wedding business today.  

We talk about - 

> Stunning Visuals

> Contact Information

> List of services offered and pricing

> Client testimonials

> About page

> FAQ

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. NOT putting dates on testimonials, but putting the venue
2. Have your contact information clearly listed under a tab and at footer of pages
3. Check out Amy Britton's about page --> https://amybrittonphotography.com/about

Tune in every Tuesday morning for NEW episodes, dropping at 7AM.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is Inspiring About Us Page and in this episode, we are sitting down with Meredith Kasheta of MMC Agency.  

We talk about - 

> Why is it the 2nd most visited page on your site

> Make it personal, but not a full resume

> Call to action items

> The MUST HAVE elements

> Reviews, where to put them and how to choose which ones to highlight

> Team member bios, leaders vs hourly

> Social media handles, company vs personal branding

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Must haves behind the scenes, mission statement, team bios, milestones
2. Do you have an about page already? Go into Google Stats and see if people are visiting page, if not, put it more front and center.
3. Call to action: contact us, work with me, request a quote

Want to work with Meredith and MMC Agency: https://themmcagency.com/about

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This week’s topic is ROI: Making sense of Numbers to Enhance Your Marketing Strategy and in this episode, we are sitting down with Tayler Hollman with Enji to make sense of numbers to enhance your marketing strategy.

We talk about - 

> What is ROI

> How to to analyze marketing data

> The platforms or systems to track and analyze marketing data

> What is a KPI (key performance indicator) and how do we decide which ones to track

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Choose your top 3 things to start tracking
2. Leak in a boat: digital advertisement tracking metrics-impression, click through rate, ad creative
3. Check out Enji! It's a safe space to start

Want to work with Tayler? → https://www.enji.co/ tayler@enji.com IG: enji_co



Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This week’s topic is Three Ways to Set Boundaries in Your Wedding Business with Vanessa Negron of Sweet Miss V's.

We talk about - 

>Time boundaries

> Physical boundaries

> Financial boundaries

> How to effectively communicate your boundaries

> How to stay consistant

> Possible struggles

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Set business hours and STICK TO THEM, no exceptions
2. Set time aside for your hobbies, spending time with family/friends, RELAX
3. Start saying no to the things that are not your niche or meet your financial requirements

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This week’s topic is a soft approach to Instagram strategy and in this episode, we are sitting down with Molly Balint of The Social Circle to discuss a way to keep your Instagram strategy simple and effective without taking over your whole life.

We talk about - 

> What is a soft business movement

> What the #1 reason people don't take full advantage of the platform

> How to stand out

> What the purpose is for stories, reels, and carousels

> How to stay consistent

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Consistency is key! Pick a day of the week and set time of day to post
2. Pick a theme or create a series for your "TV" show
3. Figure out what your business needs and lean into that type of content.

Want to work with Molly? → The Social Circle - https://www.mollybalint.com/thesocialcircle 

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This week’s topic is connecting with busy people and in this episode, Shannon is diving into tips for success when trying to connect with important people that have busy schedules.  

We talk about - 

> They aren't ignoring you

> Switching up how to contact them

> Keeping your communications brief and clear calls to action

> Getting their attention

> Offering a budget chat or quick call

> Following up

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Write an email template addressing busy
2. Figure out how to meet them WHERE THEY ARE
3. Set up online scheduler

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

We talk about - 

> The change from being a #2 in a corporate setting to #2 in a family run business with your spouse

>  Where to start when starting to look for a right hand employee

>  The important qualities to look for in a right hand

>  Ways to be a leader at work, even if you're not the boss

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Be clear on the qualities of what you want in a #2, find their strengths in our weaknesses
2. Make a list of attributes that will balance yourself out
3. Respect the safe spaces and ask for the permission to talk about work at home

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

Want to see more of Paul Pettie from Venue Help Desk --> https://www.venuehelpdesk.com/

This week’s topic is how to decide which conferences are worth your time, we are sitting down with Keith Christopher the creator of the Marquee Show Conference out of Chicago.

We talk about - 

> why people attend conferences

> best way to research about a conference

> factoring in destination of where shows are hosted

> cost of attending conferences and the investment

> networking opportunities

> how to measure ROI of investing in a attending a conference

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Don't be a dick! Stop being anti-social at conferences, network!
2. Post on your social media and ask your circle of friendors who is going to conferences this year.
3. Lay out your long term goals of the education you are consuming by attending each conference.
4. Come with one question to solve a short term goal.

Want to learn more about Marquee Show? →

https://marqueeshow.com/

Promo code: Sassholes

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is a little different, in this episode Vanessa Negron is diving into WHAT IS VENUE HELP DESK? with Ian Jose Ramirez and Shannon Tarrant.  

On the other side of the mic Shannon and Ian are being interview by Vanessa to explain what this new exciting business venture is and how it is going to revolutionize the venue side of the wedding industry. In this episode we discuss

> What inspired the creation of Venue Help Desk

> What gap in the market will it fill

> Key features that differentiate it from other platforms/services

> Success stories of venues that have worked with Venue Help Desk

> What to expect from the new venue platform in the upcoming year

> Favorite resources that are exclusive to Venue Help Desk

> Education for wedding venue owners

> Upcoming Venueversity dates and information

Want to learn more about Venue Help Desk? --> https://www.venuehelpdesk.com/

Want to attend Venueversity? --> https://www.venuehelpdesk.com/venueversity-two-day-workshop

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is 7 Wedding Pro Business Basics you must have in 2024 and in this episode, we are diving into our top 7 must have items to be a successful in your wedding business.  

We talk about - 

> professional email address with domain

> active Instagram account

> professional website with contact information

> business license and liability insurance

> updated photos of recent work

> ability to sell

> customer service skills

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Do an Instagram audit
2. Sign up for a professional email address with your domain
3. Go find a provider for your liability insurance

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is How do I convert leads from advertising? and in this episode we are sitting down with Mark Chapman of The I Do Society. He is THE wedding industry's authority on advertising.

We talk about - 

> Major shifts in how couples act/communicate with venues/vendors ads

> The importance of adapting your online strategies to these changing trends

> Effective advertising strategies for reaching and engaging with couples that are searching for wedding venues and vendors online

> The significant role of social media in the wedding industry as a search tool, and recommended strategies to leverage your business effectively

> Common mistakes wedding businesses make in their online advertising

> How to ensure optimization of your website on mobile devices

> Where the future of online advertising is going

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Short form video formatting for entertainment and education
2. Adding a sticky header to your website for mobile users
3. Good Ads + appointment booking system

Want to learn more about The I Do Society? --> https://theidosociety.com/

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is Consistency is the Key to Success and in this episode, Shannon is diving into success being a journey. Let's fix the recipe when throwing spaghetti at the wall isn't working anymore.

We talk about - 

> developing good habits

> thinking outside the box

> removing the barriers

> prioritizing the list of non stop items

> three things every day

> Eating the frog

> forgiving your failures

> accountability partners

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Figure out your goals and the behaviors needed to achieve the goals
2. Set reminders and decide how you are going to track your success
3. Get an accountability partner to support the journey

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is Making Meaningful Connections Everywhere, and in this episode we are sitting down with Kimmie Caramuta with Paradigm Party Band to discuss insights on how to connect with people anywhere and everywhere to help build your wedding business network.

We talk about - 



> What defines a meaningful connection in networking

> Common misconceptions about networking

> The importance of authenticity when networking

> Strategies for navigating overwhelming networking environments

> The role networking plays in the exposure and growth of a wedding business

> Red flags/warning signs that a connection might not be meaningful or beneficial

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Be human, authenticity will connect you to people on another level
2. Build trust and be a connector
3. Find a group that works best for your business that you can consistently attend meetings.

Want to learn more about Paradigm Party Band? --> https://www.paradigmpartyband.com/

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is "It's OK to not always be growing your business" and in this episode, Vanessa is diving into reasons why it's OK to grow slow and steady, and not try to keep up with the Jones'.

She talks about - 

> quality vs quantity

> pressure from society and the industry to constantly be growing

> comparing yourself to others

> setting boundaries on what kind of projects you work on

> stress and burnout 

> prioritizing what is important

> how to create sustainable growth with the resources you have

> embracing the plateaus

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Set clear goals and priorities for your business- long term, milestones/benchmarks, if what you’re taking on doesn’t align with it DO NOT DO IT
2. Create a sustainable business model- pricing strategies, efficiency, retain customers, additional services to already existing accounts
3. Prioritize self care- schedule downtime to prevent burnout

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is Time Management for Wedding Pros and in this episode, we are diving into our top 10 tips that we use in our everyday lives that can help your wedding business too.  

We talk about - 

> writing and prioritizing a weekly to do list

> streamlining work by grouping

> automating tasks

> delegating tasks

> setting a smart schedule

>app timers

> habit stacking

> controlling the calendar

>scheduling weekly/monthly tasks on repeat

> inbox maintenance

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. start your week a to-do list, and assign each task to a day of the week according to it's importance
2. find one habit to stack this week
3. delegate one task that you can hire out and get your time back
4. brainstorm a list of where you're wasting time

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is Creating an Extraordinary Client Experience Journey and in this episode we are sitting down with Nikisha King of Nikisha King Design House

We talk about - 

> Why the client experience is so important in today's business landscape

> How to define an extraordinary client experience within your business

> Collecting feedback to improve services and experience

> How to use technology without losing the personal touch

> Measurable outcomes or metrics that indicate the success of an exceptional client experience strategy

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Create a "thank you" page, to describe the next steps, and become a resource for your clients
2. Check your words and copy, make sure you're speaking directly to your ideal client.
3. Do a closing call or closing email to get feedback from their client experience.

To contact Nikisha King: www.nikishaking.com

hello@nikishaking.com

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is " what a bride really thinks about your business all based on your Instagram "and in this episode, we are diving into the ugly truth of how client's are judging your wedding business on social media.  

We talk about - 

> How are they finding you on Instagram

> How important is the overall aesthetic and visual consistency of your feed and the influence it has on their perception of your brand

> Factor's client's are considering when assessing credibility and professionalism based on your profile

> How much weight they place on your number of followers or engagement metrics

> Are they impressed by your reviews

> Are client's spending more time on your feed, stories, or reels

> How do they prefer to communicate

> How to stand out among the other vendors in your category

> What red flags are client's noticing from your posts

> Why Instagram is your new website

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Go revise your about page, put personality and effort into it, make it into a HIGHLIGHT
2. Humanize your business by showing the people behind the scenes
3. If you offer more then one type of service, you should post it according to the percentage of how much you do that service in your work (70% weddings, 30% corporate)
4. Make a post plugging other vendors and their work

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is 3 Website Analytics Every Wedding Pro Should Know and in this episode we are sitting down with Christie Osborne of Mountainside Media  

We talk about - 

> Understanding why analytics are essential for success in the wedding industry

> Practical tips and tools for getting started

> How frequent should you check your analytics

> Forecast of how the role of website analytics is evolving in the wedding industry

> How to track and read analytics

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Number of monthly threshold (1000-1400 established) (400-600 newbie)
2. Double down on the thing that works for you and stop wasting time on the thing that doesn't work
3. Checking the conversion on the contact page 1- how much traffic did my site get 2- how many of those people navigated to the contact page 3- what is the conversion rate from the people that filled out the contact form

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is "Most Successful Businesses Focus on a Niche", and in this episode we are sitting down with Jen Sulak of Pink Light Images.  

We talk about - 

> misconceptions business owners have about narrowing down their target market in the wedding industry

> when niching down, how to find the sweet spot of between being too broad OR too specific

> secret sauce behind attracting clients after you have carved out your niche

> how niching down actually makes your marketing efforts easier and more effective

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Pick one thing that connects you to your ideal client (product/service) and post the shit out of it on social media
2. Go where your ideal clients are, where do they hang out, socialize, relax? Think outside the box of bridal shows or expos.
3. Reach out to the people in your circle and find out what your USP is and ask "when you refer my business to your clients what do you say to them about us and our services/products"

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is :Yes, we are judging you: and in this episode, we are diving into what you wear, and how you represent yourself AND your wedding business.  

We talk about - 

> first impressions

> aligning your attire with your brand

> fitted vs sloppy clothing

> dressing for the occasion, respectfully

> hoochy momma's and hoochy daddy's

> being well groomed

> general hygiene

> how to communicate professionalism and attention to detail with your appearance

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Stay well groomed- that means your hair, nails and your overall appearance should be presentable. 
2. Create a “branded” look, grab a few statement pieces to accessorize with and stand out
3. Who is your fashion friend to send pictures to?

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is Timeline Tips Wedding Planners Want You To Know and in this episode, we are we are getting the inside scoop of tips wedding planners want you to know from Central Florida wedding planner Christy Subler of Anna Christine Events.

We talk about - 

> key elements to a timeline

> factors vendors should consider when determining their time to set up

> common mistakes vendors make with timelines

> tips for creating a seamless flow on wedding day

> how to accommodate unexpected delays

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Give yourself buffer time when calculating your set up
2. Send an email to the planner post event to check on how your staff performed
3. Please be mindful of other vendor categories and how you affect the timeline when you drop the ball.

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is My Big Buying Experience and in this episode, Shannon is diving into how to eliminate buying friction in your wedding business from a consumer's perspective.  

She talks about - 

> recognizing the problems

> how client's are searching

> how client's evaluate the alternatives

> how consumer's are making their purchasing decisions

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. XXXStart texting TODAY! Yes, today, literally today. :)  
2. Find one point of friction where the customers are falling off and solve it. 
3. Go find a Super fan new customer and ask them to walk you through their sales process for your vendor category. Give them a bonus for doing so! 

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

Shannon and Vanessa sat down this week to discuss their frustrations with unprofessional behavior in wedding-related Facebook groups.

The ladies discuss best practices for responding to couples' requests in wedding-related Facebook groups, emphasizing the importance of providing useful information, avoiding negativity, and positioning oneself as a resource rather than a self-serving vendor.

Shannon and Vanessa provide guidance on how to effectively promote your business in Facebook groups, including posting frequency, content focus, and driving traffic to your website or social media channels.

The hosts summarize the key takeaways from the discussion and provide three action items for listeners:

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Post once a month promoting your business
2. Only reply to posts with something positive and helpful to say
3. Clean up your list of Facebook groups.

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

In this episode Vanessa dives into her top three tips of how she grew her wedding business on Instagram. Discover how to optimize your profile, create high-quality visual content, and maintain a consistent aesthetic that captures the essence of your brand. Learn the art of engaging captions, the importance of a regular posting schedule, and the power of Instagram Stories and Highlights.

She explores strategies for leveraging user-generated content, collaborating with other vendors and clients, and engaging meaningfully with your audience. Plus she covers the value of monitoring analytics to refine your approach. Whether you're a wedding planner, florist, photographer, or cake designer, these tips will help you enhance your online presence, attract more clients, and grow your wedding business on Instagram.

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Get in front of the camera, up your engagement game! Stories are your friend, use them to connect to your clients on a personal level while also putting them in the top of your funnel with calls to action. People buy from people
2. Create a posting schedule based on the optimal times/days, BE CONSISTENT
3. Tag ALL your vendors, venue, and even your clients. Give credit where credit is due, and watch the magic of sharing.

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This week’s topic "Is your wedding business healthy" and in this episode, we are diving into understanding the key financials & metrics for your wedding business with Matt Radicelli.

We talk about - 

> Why you should care about the financial health of your business

> Top 3 most important financial and metrics that show how healthy your business is

> How wedding businesses can specifically use these metrics

> Two common financial mistakes that businesses make

> Recommended tools and apps for wedding businesses to us

> How tech can help keep track of the financial health of your business

> How Mentor Pods can help get you on track

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Identify what success means to you, and adjust to your must.
2. Block 3 hours a week to work ON your business.
3. Take a look at the apps that help measure your metrics.
4. Look into high yield savings accounts, check out Flourish.
5. Schedule your call with Matt to discuss how Mentor Pods can help your business.

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

To get in touch with Mat:

matt@mentorpods.com

https://mentorpods.com/

Free tools and templates that were talked about on today's show:

http://www.mentorpods.com/sassholes

This week’s topic is "The Value of Exposure" and in this episode, we are diving into the metrics you can't track for your wedding business when it comes to every event opportunity.  

We talk about - 

> What is exposure marketing

> Taking a layered marketing approach in 2024

> Getting in front of the type of people you want to work with

> The problem with only having a dollars in and dollars out mentality

> Various exposure points: word of mouth, social media, replying to reviews, networking, etc.

> Brand awareness

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Make a list of 3 people who have your ideal client
2. Work on your weakest link
3. Mindset shift- dollars in and dollars out mentality

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is "Converting Traffic Into Sales" and in this episode, we are sitting down with Brandee Gaar, owner of Blush by Brandee Gaar and owner of Wedding Pro CEO and also host of the podcast.

We talk about - 

> Breaking down you initial email

> The journey from "Just browsing" to "I do!", the essential stages of the sales funnel that wedding pros need to work on mastering

> How wedding pros can optimize each stage of the sales funnel to keep those potential clients moving smoothly toward making that booking

>  Common mistakes wedding pros make that sabotage their conversion

> Unconventional tactics and tools that wedding pros can use to supercharge their sales funnel conversion rates

> Other key metrics wedding professionals should be keeping a close eye on to supercharge their growth

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Audit your first email, does it include a pricing brochure, FAQ, or link to book a consultation.
2. Start tracking your metrics: paid vs organic, lead to consultation, and consultation to booking.
3. Inspect what you expect, go through the sales funnel as a "client".

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

To get in touch with Brandee:

https://brandeegaar.com/

sayhello@brandeegaar.com

To take a listen to her podcast:

https://brandeegaar.com/category/podcast/

This week’s topic is Top Apps to Increase Productivity for Wedding Pros and in this episode, we are sitting down with Kevin Dennis owner of Fantasy Sound Event Services and WeddingIQ. 

We talk about - 

> Software to grow and organize our wedding business

> Social media schedulers

> CRMs

> Key tech apps to boost productivity for wedding professionals

> Features of recommended apps

> Suggestions on how to add more tech to your business without getting overwhelmed

> What to take into consideration when evaluating the cost effectiveness of these tech solutions

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Start with the basic 7: storage, contracts, processing, CRM, project managment, notes, and scheduling.
2. Build a circle of techy friends in different markets
3. Find your pain point and add one app at a time, baby steps
4. Read all the newsletters from the software's that you use to stay up to date on the trends and new features
5. Sanitize your phone every other month, clear out the apps that you are no longer using

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

Connect with Kevin Dennis:

IG- Wedding_IQ

weddingIQ.com

kevin@weddingIQ.com

fantasysound.com

This week’s topic is "Do you have a lead problem or a booking problem" and in this episode we are sitting down with Tom, the North America Associate Director of Vendor Engagement with The Knot Worldwide. 

We talk about - 



> Leads vs bookings

> The perfect storm of economy, wedding reset, and shifts in industry

> How to properly track your data

> Different types of leads

> How to audit your first lead reply

> The Knot's top 10 ways to market to Gen Z

> How to get the parent's involved

> The magic formula

> The Knot's lead summary sheet

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Facts not feelings, start tracking your basic data.
2. Download the lead summary sheet and follow the email formula.
3. Schedule a time to talk to Tom, his expertise is top notch and he truly wants to help your business grow.

Book an appointment to chat with Tom:

https://calendly.com/tchelednik

Phone: 772 475 3482

tchelednik@theknotww.com

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is Why every wedding small business needs an attorney. In this episode we are sitting down with Leah Weinberg, recovering wedding planner and the co-founder of Oduberg Law, LLP

We talk about - 

> Why it's essential for every wedding small business to have an attorney that they've already vetted

> The benefits of hiring an attorney that is knowledgeable of the wedding industry

> Most common legal issues seen in the wedding industry

> The importance of having your contract approved by an attorney

> Steps in hiring an attorney that suits your wedding business needs

> Red flags to watch out for when seeking legal counsel

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Jump ahead of the storm and start reaching out to an attorney today, build that relationship NOW.
2. When looking at your budget for the next year in November, make legal counsel a line item.
3. Go through your contract line by line to fully understand and define it, so when your client has questions you can have an educated answer.
4. If you get a client dispute email, talk to your attorney before responding to make sure you review the facts and contract. No apologizing, offers, or accepting anything before your attorney approves.

Get in touch with Leah Weinberg and her team at:

website: oduberg.com

Instagram: @ theleahweinberg AND @oduberglaw

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is “Speaking Engagements: Are they the right fit for your wedding brand" and in this episode we are sitting down with Meghan Ely renowned speaker and PR expert in the wedding industry to discuss considering leveraging speaking opportunities to elevate your brand, connect with potential clients, and establish yourself as a leader in the wedding industry

We talk about - 

> Key benefits of participating in speaking engagements for wedding professionals

> How to determine if speaking engagements are the right fit for your wedding business brand

> Different types of speaking events wedding professionals should look for

> The time commitment it takes to craft a great presentation, from topic, outlining, designing slide decks and practice

> How to measure the success and ROI of speaking engagements

> Advice on how to build confidence when first starting out on the speaker market

> Resources and/or training programs for improving public speaking skills

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. If you want to dip your toes into the public speaking world, go find a place that "doesn't matter" and try it out.
2. Reach out to your local associations, online webinars, and events that are hosting a panel that might need a panelist.
3. Make your ROI list before agreeing to take on a speaking gig. Does the opportunity align with your goals and can you track the ROI?

Want to connect with Meghan Ely:

website:https: www.ofdconsulting.com

Instagram : https://www.instagram.com/ofdconsulting

Facebook: https://www.facebook.com/ofdconsulting

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is "Get great reviews for your wedding business" and in this episode, we are diving into for your wedding business.  

We talk about - 

> Why reviews matter

> What are clients looking for in your reviews

> How to set the stage before the big day

> Asking for the review directly after the event

> The follow up to getting a review

> Sharing testimonials on your platforms

> Thank you gifts

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Go look at your reviews and respond back up to 2 years 
2. Template out your emails with the links, no more than 4
3. Think about what you can bribe them with

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is Effective Upselling and Cross-selling for Wedding Pros. In this episode, Shannon dives into a topic that can make or break your bottom line. From creative packages to add-ons that couples can't resist, she will explore the techniques to boost your revenue for your wedding business.  

We talk about - 

> Suggestive selling

> Focusing on adding personalized upgrades

> Adding to the client experience

> Cross-selling

> Good, better, best

> Checklist packages

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Make a list of what items should go into the initial packages and which items should I suggest later 
2. Review your data - look at current contracts and final spend and see how much upselling / cross-selling you/re doing now 
3. Make a plan, work the plan - this doesn’t happen on it’s own 

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is “Being your authentic self in business and in life", in this episode we are sitting down with Don Mamone. Don is the expert in all things authenticity, inclusivity, and living unapologetically. 

We talk about - 

> How authenticity is crucial to success and fulfillment

> Practical steps individuals can take to be authentic in their daily lives

> How to balance being authentic with expectations and pressures of the business world

> How to find and step into your authenticity

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Make a face video, you are the extension of your brand. Start with stories until your are comfortable.
2. 4 steps to living your life authentically : 1) acknowledge it 2) accepting it 3) embracing it 4) harnessing it
3. Stop "shoulding" all over yourself
4. When you go to do your homework tag or send Don proof and you will receive a gift.

To get in touch with Don:

https://donmamone.com/

https://www.instagram.com/donmamone/

Facebook.com/pages/donmamonehq

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This week’s topic is Crafting Killer Content and in this episode, we are diving into how to build buzz for your wedding biz with Anna Coats.

We talk about - 

> the vendor struggle of capturing content on wedding day

> how hiring a content creator can help you capture behind the scenes

> key moments behind the scene that should always be captured

> how to prep for a content photoshoot

> how to grab the best footage for your content

> tips and tricks of making your content feel authentic and not staged

> how to use your behind the scenes footage

> mistakes vendors should avoid making in content creation

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Build a strategy for your content creation and a follow up
2. Look at your upcoming events over the next 3 months to plan which ones you want captured
3. Go get your DIY starter kit
4. Stop caring what other people think, go be your authentic self

To get in touch with Anna Coats:

IG: @behind_thevows , @marrymetampabay

TikTok: @behind_thevows , @thelifeofaweddingblogger

website: https://marrymetampabay.com/

Tune in every Tuesday morning for NEW episodes, dropping at 7AM. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

Today’s episode is fittingly called 'Know When to Fold 'Em,' because sometimes the hardest—and smartest—thing to do is know when to wrap up something good. 

We’re going to take a walk down memory lane, share some favorite moments, and leave you with our sassiest wisdom on knowing when to step away. So, grab a drink, settle in, and let’s do this one last time! 

We talk about - 

> Our favorite episodes

> Funniest moments

> Knowing when to step away

> How we came to the decision to end the show

> Upcoming projects

> How to stay in touch with us

> Huge thank you to Cliff our show producer for always making us sounding great and always being so encouraging to keep going :)

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Write the podcast a review on your favorite platform 
2. Go back and re-listen to your favorite episode 
3. Follow us on our socials on Instagram @theshannonexperience and @Sweetmissvs - if you’re a venue @venuehelpdesk

From the bottom of our hearts, thank you for joining us on this journey. Now, Go make epic shit happen!

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This month’s topic is “Closing More Sales” and in this episode, we are happy to have Nora Sheils and Elizabeth Sheils from Rock Paper Coin on the show to discuss practical ways to get paid faster for your wedding business. 

We talk about - 

> Old school billing systems and why they don’t work anymore

> How to automate the end of the sales process

> Setting up your payment plans

> Top 3 tips to getting paid faster

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Find a platform or program that works for you (ie. Rock Paper Coin) 
2. Audit your current process on mobile from your phone - run yourself & a friend through like a client
3. Look at your payment installment plan possibly adding cash flow in the middle of the planning process, collecting more than just deposit and final payment 

If you want to check out Rock Paper Coin - Use the promo code SASSHOLES for 1 month free trial and an entire year completely FREE on the platform! 

Tune in next week for our new monthly topic covering Wedding Shows and Showcases, we kick off the month by talking about big expos and bridal shows along with our top 10 tips for success at the bigger events.  

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

Hey there Sassholes! This bonus episode is where your hosts, Shannon Tarrant & Vanessa Negron share their actionable takeaways from the 2022 Wedding MBA conference. 

We talk about - 

> The difference between being a first-timer and someone who has been to Wedding MBA many times

> Overall thoughts - quality of the wedding conference education, the tradeshow portion and the extra events 

> Our takeaways that we learned for you to add to your wedding business strategy this year

> How to Wedding MBA the right way

Listen all the way through for the tangible SWAG - Shannon & Vanessa share the best from their conference notes. 

WANT TO COME TO WEDDING MBA NEXT YEAR? Use the code SASS for a special discount on tickets!

Tune in next week for our new monthly topic covering Wedding Shows and Showcases, we kick off the month by talking about big expos and bridal shows along with our top 10 tips for success at the bigger events.  

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This month’s topic is Wedding Shows & Showcases and in this episode, we are diving into BIG expos & bridal shows: 10 tips for success in your wedding business.  

We talk about 

> Setting clear goals for each wedding show

> Lead capture forms at an expo, digital vs old school pen and paper

> Giveaways to target your ideal engaged couple

> How to make your bridal show booth stand out

> Staffing up

> Pre-show promoting

> Networking with other vendors

> Sponsoring something at the wedding expo 

> Having an expo follow-up plan, and tracking your success

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Reach out to your local wedding expos for upcoming year’s dates and booth pricing
2. Have a follow up plan including stock emails ready to go
3. Set clear goals and a plan to track your results

Tune in next week continuing our monthly topic covering Wedding Shows and Showcases, next week we are talking about Intimate Venue Showcases & Open Houses. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

Our first SOUND OFF episode!

When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.

This month’s SOUND OFF is STFU on social media and in this episode, they are on a tear about the mistakes that wedding pros make with the things they post on their social media accounts.

The things you post on both your personal and business accounts leave an impression - sometimes not a positive one. It's time to learn when to shut up and put the phone down.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This month’s topic is Wedding Shows & Showcases and in this episode, we are diving into Killer Booth Set Ups for your wedding business.  

We talk about  

> What size wedding expo booth makes sense

> Layout of what goes where

> Must have items to bring and include in your booth

> SWAG - need or not worth it

> Wedding show booth don'ts - bad ideas

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Go to another show or a convention with an exhibit hall and get inspired  
2. Create your show box- can also use for showcases
3. Start a note in your phone before the show of everything you forget or want to bring next time

Tune in next week for our monthly topic covering Wedding Shows and Showcases ,next week we are talking pro tips from the country’s biggest wedding show producer out of Houston Texas, Ms Laurette Veres of Bridal Extravaganza. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This month’s topic is Wedding Shows & Showcases and in this episode, we are diving into How To Maximize Venue Showcases & Open Houses for your wedding business.  

We talk about 

> How to get invited/included in local venue showcases

> Know the venue details inside and out

> Post content from the wedding venue on your social media

> Images in your booth specific to that venue

> Invite one of your previous clients from that venue to help in your booth

> Networking at the event

> Being the first to follow up

> Ask the wedding venue for feedback after the open house

> Be a resource to the venue by helping find unique category vendors and inviting ideal attendees

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Pre-tour the venue, ask all the questions, rules/regulations(loading), COI, etc.
2. Think of how to set up your table specifically to fit that venue, think “real life wedding”
3. Become a resource, invite your clients and help the venue find other vendors or attendees

Tune in next week for this months topic covering Wedding Shows & Showcases, next week we are talking about Killer Booth Set Ups. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This month’s topic is Goal Setting for wedding professionals and in this episode, we are diving into Goal Setting Basics: Setting Better Goals for your wedding business.  

We talk about - 

> Writing down your goals

> Putting your goals where you can see them

> Rewarding yourself for achieving goals

> Thinking through the obstacles, and how to overcome them

> Making sure your goals are compatible and not competing

> Accountability and much more

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Write it down or hang it up! Be it a notebook, spreadsheet, journal, vision board, or checklist
2. Reward yourself along the way, set milestones on accomplishments and reap the benefits
3. What is your game plan for obstacles? Pivoting and fueling your next step

Tune in next week for our monthly topic covering Goal Setting, we are talking about Goal Accountability - The Key to Reaching Your Goals. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This month’s topic is Goal Setting for wedding professionals and in this episode, we are diving into how to create the space, time and energy to make your goals happen for your wedding business. Our guest Talya Kosstrin, owner of Integrative Nutrition Health Coach 

We talk about - 

> Behaviors to help stay focused and how to make them stick

> How to keep your schedule under control

> How to say no to ALL the opportunities, and be selective with the YES

> How to identify and manage energy sucks

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Sleep is key
2. Appointment setting with yourself, not just clients and associates
3. Planning ahead and being kind to yourself with the time constraints

Tune in next week for our new monthly topic covering Networking Events, we are talking about Choosing Networking Events Worth Your Time.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This month’s topic is Wedding Shows & Showcases and in this episode, you’ll learn pro tips from the country’s largest sow producer. Our guest, Ms Laurette Veres of Bridal Extravaganza, out of Houston Texas.   

We talk about - 

> Where vendors fall short at an expo, why they didn’t find success

> Most unique things you seen at a booth

> Creative ways to sponsor the wedding show that really work

> Top 3 tips for a successful followup after the show

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Create show tracking spreadsheet
2. Create a show box, include basic signage, informational handouts, and decor
3. Think of ways to simplify the process to lessen the clients overwhelm

Tune in next week for our NEW monthly topic covering Goal Setting, next week we are talking categorizing goals.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This month’s topic is Goal Setting and in this episode, we are diving into Types of Goals to Stay Focused in your wedding business.  

We talk about - 

> Goals vs. Tasks/Objectives

> Time-Based

> Performance Based

> Types of Goals

>Stretch Goals

>SMART Goals

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Make your list of SMART goals by category and break down the list of tasks for each goal
2. Be realistic, you can’t work on 1,000 things at once. Divide things into quarters of the year.
3. One BHAG goal- big, crazy, insane reach goal

Tune in next week continuing our monthly topic covering Goal Setting , talking about Goal Setting Basics: Setting Better Goals.  

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

This month’s topic is Goal Setting for wedding professionals and in this episode, we are diving into Goal Accountability - The Key to Reaching your Goals for your wedding business.  

We talk about - 

> Becoming a time management master with time blocking

> Accountability partners, who and where do you find them

> Prepping ahead for no excuses

> Building better habits

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Schedule it out on the calendar, and be sure to give yourself a grace period

2. Find someone to hold you accountable

3. Prepare, prepare, prepare, build those habits that leave no room for excuses

Tune in next week where we are wrapping up our monthly topic covering Goal Setting, we are talking about how to create the space, time and energy to achieve your goals.

We are interviewing Talya Kosstrin, Integrative Nutrition Health Coach and owner of Progressive Trans4mation. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This month’s topic is Networking Events and in this episode, we are diving into Choosing Networking Events Worth Your Time for your wedding business.  

We talk about - 

> Why do you want to build a Network

> How many wedding networking events to go to each month

> How to evaluate between events

> Types of networking events - the format matters

> How well organized is the event

> Where to search to find local networking events

> Associations vs. Chambers of Commerce vs. Local Memberships

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Do your research - ask 3 vendors which events they like the most and why
2. Get on the email list for ALL potential networking
3. Go outside your comfort zone and register for ONE event this month

Tune in next week for our monthly topic covering Networking Events, next week we are talking about Common Networking Mistakes and How to Avoid Them

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

Our second SOUND OFF episode!

When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.

This month’s SOUND OFF is called "Your feelings are NOT my responsibility" and in this episode, they are on a tear about the mistakes that wedding pros make when they don't want to step on anyone's toes, rock the boat, or remember the old saying "it's business, it's nothing personal".

The things people say to you in a business setting that is meant to better you and your company should not be taken personally, and if your feelings get hurt then that's a you thing and not a them thing. When mistakes are made, and balls are dropped it's up to those around us to hold us accountable and suggest a better strategy.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This month’s topic is Networking Events and in this episode, we are diving into what mistakes wedding vendors make when attending a networker and how to avoid them like a pro. 

We talk about - 

> Waiting too long - not starting to network as a new wedding business until you’re “ready”

> Thinking business networking is only for extroverts

> Making real relationships

> Attending without preparing

> Going to an event once and then never going again

> Getting a ticket and then not showing up

> Talking too much and never asking questions or listening

> Forgetting business cards

> Monopolizing someone’s time

AND so much more in the episode!!!

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Buy closet staple pieces easy to pair with regular items to dress them up or down.
2. Introverts unite! Bring a friend that is an extrovert, but knows your wedding business to advocate for you. 
3. Business Cards a MUST, have paper and/or digital on hand at all times. 

Tune in next week to continue this month's topic Networking Events, we are talking about How to be Memorable at Wedding Networking Events.    

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This month’s topic is Networking Events for Wedding Pros and in this episode, we are diving into How to be Memorable at Wedding Networking events.  

We talk about - 

> Developing a memorable signature look

> Business cards

> Social media connecting

> Follow up after networking events

> Being a positive force in the wedding industry

> Become known as a connector

> Wearing a name tag ALWAYS

> Asking great questions

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Dress your brand, find your THING and make it your signature.
2. Be the ONE person who follows up after an event.
3. Be a connector, be a resource for other vendors. 

Tune in next week when we are wrapping up our monthly topic covering Networking Events.

We are sitting down with Jordan Heller, owner of SWEL- Suncoast Wedding & Events Leaders to talk about the Benefits of Sponsoring Local Networking Events.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This month’s topic is Networking Events and in this episode, we are sitting down with Jordan Heller, owner of SWEL Events - Suncoast Wedding & Events Leaders to talk about the Benefits of Sponsoring Local Networking Events.

We talk about - 

> Why sponsors are so important to an event organizer

> Why sponsoring networking events should be part of every wedding pro’s marketing plan

> What questions should you ask before saying yes to sponsoring an event

> What are the biggest benefits of sponsoring

> Different types of sponsoring

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Ask WHO is going to be there and how many people
2. Think what new service or product you want to showcase
3. Interact with the audience, get out in front of them

Tune in next week for our new monthly topic covering Money Management, next week we are talking about how to track business expenses like a pro.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

Our third SOUND OFF episode!

When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.

This month’s SOUND OFF is called "Getting scrappy when you have no money for marketing” and in this episode, they are breaking through all the excuses businesses have about marketing on little to no budget. 

Be it a new business or a slow season with limited cash flow the ladies sit down and give you strategies on cheap marketing plans, zoom coffee chats, free events, how to utilize social media platforms, and so much more.  

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This month’s topic is Money Management and in this episode, we are diving into How to Track Business Expenses as a Wedding Pro.  

We talk about - 

> Why you should track

> What is considered a business expense

> Easy steps for a brand new business

> Tools for tracking expenses

>Quickbooks and other softwares

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. If you’re not currently doing this, start NOW! Go back to the start of this year and make sure next year’s taxes will be easier.
2. Find what software program works for you, and really take full advantage of it’s features.
3. Put on your calendar for November 1st to create a company budget for next year. This will help you set proper sales goals.

Tune in next week continuing our monthly topic covering Money Management, next week we are talking about Creating a Wedding Business Sales Forecast. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This month’s topic is Money Management and in this episode, we are diving into Creating a Wedding Business Sales Forecast for your wedding business.  

We talk about - 

> How a forecast helps you understand your financial position 

> What to track now

> Types of forecasts

> How to set up your forecast

> Forecasting in units vs dollars

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Don’t forget to track both # of weddings and also how much $ each month
2. Start with the basics: list of services/goods you offer, quantify your sales, and subtract COGS and operational costs
3. Put an appointment on your calendar 1st of the month, called monthly reports to remind yourself to take that snapshot of time

Tune in next week continuing our monthly topic covering Money Management, next week we are talking about Smart Budgeting Tips.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at  Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This month’s topic is Money Management and in this episode, we are diving into Smart Budgeting Tip for any Wedding Business.  

We talk about - 

> Marketing Expenses Categories

> Operational Expense Categories

> Marketing Sales Projections

> Our favorite budget tips

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Start by dividing everything into 3 categories: marketing, operational, sales/income
2. Dream big! When you make a budget, include everything you could possible spend money on
3. Be sure to mark November 1st on your calendar as your budget deadline

Tune in next week continuing our monthly topic Money Management, next week we are sitting down with Michelle Loretta with Be Sage Consulting to discuss How to Prepare your Wedding Business for a Recession. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at  Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This month’s topic is Money Management and in this episode, we are sitting down with Michelle Loretta and diving into How to Prepare your Wedding Business for a Recession.  

We talk about - 

> What couples are changing/doing differently because of the potential recession

> Steps business owners can take to prepare financially

> How to pivot your business strategy with new opportunities

> De-bunking the idea that the wedding industry is “recession proof”

> Solidifying why building a tribe and networking is so important

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Save 10-20% of annual sales as a cash cushion
2. Don’t cut back on marketing, make it as easy as possible to be discovered. 
3. Hold tight to your network of people, take care of eachother. 

Tune in next week for our new monthly topic covering Appointments and Tours ,next week we are diving into Appointment Preparation Checklist. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at  Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

HER LINKS: 

People can learn about financial strategy services with me here: https://besageconsulting.com/wedding-business-financial-strategy-coaching/

They can hire me to speak here: https://besageconsulting.com/wedding-industry-speaker/

And, they can learn more about our next conference here: https://besageconference.com/ (we just had it - so we will announce 2024 in May-June-ish)

Our fourth SOUND OFF episode!

When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.

This month’s SOUND OFF is called "Communication is Key” and in this episode, they are sitting down with Andy Jimenez with Xclusive DeeJays to discuss working as a team on wedding day from a vendor's perspective. 

Sharing examples of how to lend a hand, what NOT to do, vendors going above and beyond, and best practices of communication with cross over categories for a smooth wedding day. 

https://xclusivedeejays.com/?utm_source=GMB&utm_medium=website%20link&utm_campaign=Xclusive%20Deejays%20GMB

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This month’s topic is Appointments and Tours and in this episode, we are talking about how to prepare an Appointment Preparation Checklist for your wedding business.  

We talk about - 

> Using online appointment booking 

> Limiting the number of guests

> Collecting information ahead of time 

> Setting the client’s upfront expectation

> Setting the mood

> Zoom calls

> Phone calls

BONUS stats on meeting clients in person

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Make it as easy as possible for a client to book an appointment with you by using an online booking system
2. Bring a planner or friendor in to review your experience and listen with open ears
3. Have your client file ready with all their information needed to have a great appointment. 

Tune in next week to continue our monthly topic Appointments and Tours, next week we are talking about Sales Appointment Agenda and After Appointment Follow-through. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This month’s topic is Appointments and Tours for your wedding business, and in this episode we are diving into Wedding Sales Appointment Agenda for your wedding business.  

We talk about - 

> Client Files and meeting sheets

> Why not to dive directly into a sales presentation

> Setting a clear meeting agenda

> How to find the pain points for the client

> Wedding budgets - bracketing and being respectful

> Next steps in booking process

> Referring other vendor categories

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Focus on finding common ground in any area. 
2. Set an agenda and stick to it, the organization helps you look more professional and sets a clear expectation for the client.
3. People buy from people, when you can connect with them they are not likely to ghost you. 

Tune in next week where we are continuing our monthly topic covering Appointments and Tours ,next week we are talking about After Appointment Follow-Through.   

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This month’s topic is wedding Appointments and Tours, and in this episode we are diving into After Appointment Follow Through for your wedding business.   

We talk about - 

> Being your word - send everything you said you would within the promised timeframe

> How to assure every appointment ends in a yes, no, or clear future for next steps

> How to under promise and over deliver

> Sharing testimonials from previous clients

> Different styles of following up

> How to get their attention if they have been sleeping on you

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Time is of the essence, don’t wait too long to do your appointment follow up
2. Don’t give up- you have to make time in your schedule every week to do your follow ups. Post-appointment follow up is the most likely to convert. 
3. Create an email template for sleeper clients to give them a gentle push and show you still care. 

Tune in next week where we are wrapping up our monthly topic covering Appointments and Tours, ,we are sitting down with Ian Ramirez of Madeira Estates. Ian will be sharing with us his tips on How to Make Wedding Appointments and Venue Tours More of an Experience. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This month’s topic is Appointments and Tours, and in this episode we are diving into How to Make Appointments and Venue Tours More of an Experience for your wedding business. This is an interview episode featuring Ian Ramirez

We talk about - 

> Why is experiential marketing so effective

> How to set the atmosphere

> Thinking outside the box, make the appointment/tour more then just a discussion of logistics

> The 3 E’s of experiential marketing

> How to create a multi sensory experience

> Why you need to switch from phone/zoom meetings to in person

> Good, better, best 

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Put the 3 e’s into action…emotions, engagement, and experience
2. Same is lame, you want the client to leave your meeting with the WOW factor
3. To be trending ahead, scroll to the bottom of the Bizbash and add your email to https://www.bizbash.com/ 

Tune in next week for our new monthly topic covering Fighting a Slump ,next week we are talking about Root Cause Analysis - Tracing the Problem. 

To find and connect with Ian: 

Websites: https://www.ianjoseramirez.com/ and https://maderaestates.com/

IG: @ianjoseramirez  and @maderaestates     

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This month’s topic is Fighting a Slump and in this episode, we are diving into Root Cause Analysis- Tracing the Problem for your wedding business.  

We talk about - 

> Identifying the specific problem- where is the system broken

> Why tracking your numbers is important 

> Common mistakes

> Best practices

> Asking friends to secret shop

> Getting an accountability partner

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Where is the system broken? Identify your pain point first
2. If you aren’t tracking your numbers, NOW is the time to start so you have the data
3. Have one industry friend, and one non-industry friend secret shop your business

Tune in next week where we are continuing our monthly topic Fighting a Slump, next week we are talking about Generating More Sales Leads and Booking More Appointments

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

Our fifth SOUND OFF episode!

When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.

This month’s SOUND OFF is called Stop being a Pussy- Just start TikToking and in this episode, they are sitting down with Megan Culkin of Magnolia Collective to discuss why you should be TikToking to grow your wedding business. 

https://www.idomagnolia.com/team

TikTok- @magnolia.collective

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

This month’s topic is Fighting the Slump and in this episode, we are diving into Generating Sales Leads through Marketing Funnels for your wedding business.  

We talk about - 

> What is a marketing funnel?

> Who is your ideal client?

> Building brand awareness

> Engagement

> Consideration

> Conversion

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Create a funnel
2. Put your links in your social media Bios
3. Don’t forget pricing transparency 

Tune in next week where we are continuing our monthly topic of Fighting the Slump, next week we are talking about Simple Tips to Book More Appointments

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This month’s topic is Fighting the Slump and in this episode, we are diving into Simple Tips for Booking More Appointments.  

We talk about - 

> Why book appointments?

> Pricing Transparency

> Initial Lead Emails

> Walking clients through you process

> How to make appointment booking easy peasy

> Chasing leads with follow ups

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Have an online booking system
2. Really fine tune your initial email to leads
3. Create an email campaign 

Tune in next week we are wrapping up our monthly topic Fighting the Slump by sitting down with Alan Berg to discuss How To Stop Getting Ghosted by Wedding Couples

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

Our 6th SOUND OFF episode!

When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.

This month’s SOUND OFF is called “ What is a workaway?” and in this episode, they are breaking down how they plan their own personal workaways. 

If you ever feel like the “to do list” of things you want to get done never seems to get any shorter then this episode is for you. The girls talk about spending time working ON your business with no distractions, conquering those big talks you’ve been putting off by saying “when I have time I will”. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This month’s topic is Fighting the Slump and in this episode, we are sitting down with Alan Berg to discuss How to Stop Getting Ghosted by Wedding Couples.  

We talk about - 

> Staying on top of tracking

> Being secret shopped 

> Email drip campaign

> How to get couples re-engaged with planning

>Why you’re getting ghosted

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Have our client experience secret shopped  
2. Take a look at your templates for email follow ups
3. Start tracking your leads coming in
4. Be a resource to your clients, not a commodity 

Tune in next week for our new monthly topic covering Maximizing Your Slow Season, next week we are Taking a Deep Dive into Your Website



For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

Where to find Alan Berg:

email- Alan@AlanBerg.com

www.AlanBerg.com

Podcast.AlanBerg.com

IG: @alanberg

FB: @alanberg1 @alanbergspeaker

LI: @alanberg

This month’s topic is Maximizing Your Slow Season and in this episode, we are taking a Deep Dive into Your Website.  

We talk about - 

> Checking your links

> Refreshing your text

> Updating your portfolio

> Check how mobile friendly it is

> Focusing on SEO

> Checking social media links and integrations

> Adding pricing to website

> Listing business hours and contact information on all pages

> and so much more

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Check your link, backlinks, social media links, and forms
2. People buy from people, an about page is a must and reviews/testimonials that specifically have your name in it is a BONUS
3. Have a few people do a website review, industry and non-industry. How user friendly is it?

Tune in next week where we are continuing our monthly topic How to Maximize Your Slow Season, next week we are diving into Updating Your Packages  

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This month’s topic is How to Maximize Your Slow Season and in this episode, we are diving into Package Refresh and Updates for your wedding business. 

We talk about - 

> How to anticipate your future clients needs

> Where you fall based on what you provide

> Reviewing costs and profit

> Perceived value

> What are your clients asking for consistently that you don’t already offer

> Give your packages/collections names

> Where are you marketing your packages

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Make a list of the products or services that keep getting requested to add on, and determine what to add
2. Review cost and profit of new package additions, change package prices accordingly
3. Set yourself apart from the competition by proceeding packages in a different way and creating catchy names

Tune in next week where we are continuing our monthly topic of Maximizing Your Slow Season,we are talking about Tried and Tested Social Media Scheduling

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (http://www.solrisellc.com/)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This month’s topic is Maximizing Your Slow Season and in this episode, we are diving into Tried and Tested Social Media Scheduling for your wedding business.  

We talk about - 

> Facebook

> Instagram

> TikTok

> How to batch out your content

> How to stay organized for speed

> Ideal practices 

> Scheduler programs to look into

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Create a strategy for your content that you can stick with
2. Small incremental increases, whatever you are doing now it’s time to uplevel it
3. Sign up for a scheduling platform, even if it’s the free version for now

Tune in next week for our new monthly topic covering “Maximizing Your Slow Season” ,next week we are sitting down with Dana Kadwell from Hustle and Gather to discuss the process of creating your company mission and vision statements. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (solrisellc.com)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This month’s topic is Maximizing Your Slow Season and in this episode, we are diving into Writing Your Mission and Vision Statement for your wedding business with our guest Dana Kawell of Hustle and Gather. 

We talk about - 

> Why are vision and mission statement so important

> What are the 5 steps to creating a mission statement

> what are your businesses core values

> what are the 4 aspirations to greetings a vision statement

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today! 

Spoiler alert ;) - here’s the list… 

1. Make a list of the 5 steps of creating a mission statement and start today
2. Ask yourself “where are we going” and create your 4 aspirations list for your vision statement
3. Get your team involved to create a list of core values

Tune in next week for our new monthly topic covering Education for your wedding business,next week we are talking about our favorite experts, conferences and platforms to level up. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend! 

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at Sol Rise Entertainment - DJs - Live Music - Orlando (http://www.solrisellc.com/)

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com 

Where to find Dana Kadwell of Hustle and Gather

Instagram: @hustleandgather

Website: https://www.hustleandgather.com/store

Our 7th SOUND OFF episode!

When Shannon and Vanessa see something that doesn't make any sense or mistakes companies are making in the wedding industry, they get excited to chat about it.

This month’s SOUND OFF is called “Handling couples planning way far in advance” and in this episode, they are breaking down vendor perspectives, venue perspectives, and best practices. 

We’ve all encountered a couple planning their wedding that are 2 years or more out from their event, and in today’s ever changing market it’s hard to give them specific prices or open your calendar that far in advance to book them. Instead of ignoring them or turning them away, turn this into an opportunity to help them and gain a loyal customer who wants to tell everyone about you. 

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend!