The Vine Podcast (Madison Wetherill)
Explorez tous les épisodes de The Vine Podcast
| Date | Titre | Durée | |
|---|---|---|---|
| 17 Sep 2024 | Beyond the Recipe: Enhancing User Experience On Your Food Blog | 00:25:06 | |
In this episode: Have you ever gone to a food blog and been super frustrated by the experience you had on their website? Creating a solid user experience is something I think we all want for our readers, but what do we need to do to make sure that happens? Today we’re diving into some best practices, both things to do and not to do for better user experience. I’ll share 6 key best practices of how to make sure your readers have a quality experience on your website and want to come back for more of your content.
Key Points:
Resources mentioned in this episode: Sign up to receive my FREE Blogger Playbook guide today!
Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: | |||
| 23 Jun 2020 | Two Questions to Ask to Understand Your Audience | 00:09:00 | |
One of the most common conversations I have with my branding and blog design clients is about figuring out more information about your audience. In this episode I’ll share two questions that will help you understand your audience on a deeper level than just demographics. In this episode, we'll cover:
Resources mentioned: | |||
| 19 Jan 2021 | What You Need to Know Before Starting a Podcast for Your Blog | 00:27:54 | |
Podcasting is one of the fastest-growing platforms for content and isn’t slowing down. You may have wondered if starting a podcast could be a good move for your blog. In today’s episode, I’ll share a few things you need to know before starting a podcast and a few tips on getting started with podcasting! In this episode we'll cover:
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| 12 Mar 2024 | Five Ways to Spend CEO Time | 00:27:41 | |
In this episode:
Resources Mentioned in This Episode:
Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: | |||
| 10 Dec 2019 | How to Strategically Plan Your Content | 00:13:09 | |
Have you ever wondered how to find the BEST ideas for new blog posts? In this post, you'll learn how to strategically plan your content so that you can find the posts that will connect with your audience and perform well and bring in more traffic. In this episode we will cover how to strategically plan your content including:
Grab the free guide: DIY Website Audit for Food Bloggers | |||
| 15 Sep 2020 | What I Would Do Differently If I Started a Blog Today | 00:15:08 | |
Do you ever wonder what your blog would be like if you knew back when you started what you know now? There have been a lot of lessons learned in the last 5 years of being in the food blogging world and today I’m sharing what I would do differently if I started a blog today. In this episode we'll cover:
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| 02 Nov 2021 | 093: How to Decide On Big Investments for Your Blog | 00:18:11 | |
It is super easy to get shiny object syndrome when it comes to investing in your blog. At the stage you are at in your business, it’s not surprising that you have probably made big investments before in your business over the years. When one comes up, it’s helpful to have a system around how you can decide if it is the right choice to make right now. In this episode, I'll cover:
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| 12 Dec 2023 | Make a Plan for January in 1 Hour | 00:19:31 | |
In this episode:
Resources Mentioned in This Episode: Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: | |||
| 18 Oct 2022 | How to Get More Out of Your Popular Content | 00:14:52 | |
Being strategic when it comes to content creation often means working smarter not harder. That’s exactly what you can do when you use these tips to get more out of your popular content! By using content that has already performed well you can double down on what’s already working. Stay tuned to hear how you can get more out of your popular content. In this episode, I'll cover:
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| 26 Jun 2023 | Creative Ideas to Boost a Post’s Ranking | 00:16:53 | |
It is always so exciting when you see a blog post that is increasing in ranking and starting to drive more traffic. Ever wondered how you could boost a post even further? Try these strategies to boost the rankings even higher! In this episode:
Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2023: | |||
| 01 Dec 2020 | How to Do an End of Year Review | 00:21:09 | |
At the end of every year, I find myself naturally analyzing the year as a whole and starting to make a plan for the next one. Whether you typically review your year or this is your first time, this episode will guide you through the different areas to look at to do an end of year review for your business. In this episode we'll cover:
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| 31 Aug 2021 | 086: Start Thinking Like the CEO of Your Food Blog | 00:15:25 | |
As you up level your food blog it’s important to start thinking more like a CEO and less like “just a blogger”. Today we’re talking about how you can start thinking like a CEO to truly take your blog to the next level. In this episode, I'll cover:
Instagram | Website | Show Notes
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| 06 Oct 2021 | 090: How to Take Your Food Blog to the Next Level | 00:16:20 | |
As an ambitious food blogger, I know you have big dreams and goals for your business. Sometimes it’s hard to know how exactly to take your blog to that next level so today that’s exactly what we are talking about. In this episode, I'll cover:
Resources: >> Sign up for the Food Blogger Summit! << Start Thinking Like the CEO of Your Food Blog | |||
| 05 Jan 2021 | How to Revive a Stale Blog | 00:13:07 | |
Are you feeling unmotivated or unproductive when it comes to your blog? Maybe you’re feeling out of shape when it comes to creating content and publishing new recipes on your blog. Whatever reason your blog has fallen stale, in this episode, I’ll be sharing a few ways that you can revive a blog that feels stale! In this episode we'll cover:
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| 27 Jul 2021 | 081: Increase Your Traffic Through Keyword Research with Ty Kilgore | 00:52:01 | |
If you have been a blogger for a while, you know how important Search Engine Optimization is to be able to grow your blog (and business!). Today, we talk with Ty Kilgore, founder and CEO of Everything Digital Marketing, to cover all things SEO, and beyond! In this episode, I'll cover:
Connect with Ty: Everything Digital Marketing on IG | Everything Digital Marketing Connect with Madison: | |||
| 07 Apr 2020 | What to Put on Your Sidebar | 00:15:25 | |
How much time have you put into thinking about the elements that go on your blog sidebar, a well-designed sidebar can really increase engagement on your site and create a great user experience for your readers. In this episode, we'll dive into what elements should be part of your sidebar so that you can make the most out of this space on your blog. In this episode we'll cover:
Resources mentioned:
Growing your food blog? Grab the free guide: 3 Reasons Your Food Blog Isn't Growing | |||
| 24 Aug 2021 | 085: Time Management for Food Bloggers: Save Time with Time Tracking | 00:21:21 | |
Today we’re talking about time management and specifically how you can potentially save hours of time working on your food blog by conducting a time tracking experiment. This is one of the things I love to do often to reset where my time is going and make sure I’m making the most of the limited work time I have. In this episode, I'll cover:
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| 22 Oct 2019 | Branding for Food Bloggers | 00:08:23 | |
The biggest misconception I hear about branding is that a logo and branding are the same. Most bloggers understand their need for a logo, but a logo is not a complete brand. In this episode we will cover:
Resources mentioned: Growing your food blog? Grab the free guide: 3 Reasons Your Food Blog Isn't Growing | |||
| 16 Aug 2022 | Knowing Your Audience and Outsourcing as Your Business Grows with Liz Marino | 00:45:29 | |
One of the key ingredients to growing your food blog is understanding your audience. The second part though, is being able to make strategic decisions with your audience - even if they are not what you might have chosen for yourself. I often say that your blog is not about you, it’s about your audience! In today’s episode I am interviewing a food blogger about her journey of getting to know her audience and building a business around what they need. In this episode, I'll cover:
Resources: Getting Started with Email Marketing for Food Bloggers Connect with Madison Sizzling Summer Camp - Q4 Challenge Connect with Liz
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| 23 May 2023 | 3 Things for Your Recipe Index | 00:10:19 | |
Your recipe index can be an amazing tool for your audience but can sometimes be confusing to organize! Here are 3 things to consider, update, or check on to make the most out of your recipe index. In this episode:
Resources mentioned:
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| 05 Dec 2023 | What I Learned from Publishing 175 Blog Posts This Year | 00:28:01 | |
In this episode:
Related episode: Episode 146: My Blog Growth Plan for 2023 Episode 147: How to Create More Content Resources Mentioned in This Episode: Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: | |||
| 09 Feb 2021 | How to Make Blog Posts Longer | 00:18:36 | |
Have you ever struggled with making your blog posts longer, without just adding fluff to them? In today’s episode, I’ll share some easy ways you can make your blog posts longer to make them more engaging and help your readers stick around longer! In this episode we'll cover:
Simplify With Gutenberg Course Wailist | |||
| 11 Aug 2020 | 6 Tips for Writing Better Recipes | 00:14:40 | |
As a food blogger, the quality of your recipes can make or break your blog’s credibility. This quick episode will walk you through 6 ways to write better recipes and make sure you’re producing high quality content! In this episode, we'll cover:
Resources mentioned:
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| 29 Aug 2023 | 7 Ways to Improve Engagement on Your Website | 00:22:47 | |
If you want to retain new users to your website, it’s important to optimize your website for engagement. When readers stay on your website longer, they are more likely to actually read your content, understand your niche and take action. In this episode I’m sharing 7 ways to improve engagement on your website. In this episode:
Resources Mentioned in This Episode:
Related episodes: Best Recipe Card Plugins for Food Bloggers How to Customize Your Recipe Index Connect with Madison Instagram | Website | Show Notes
Work with Grace + Vine in 2023:
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| 25 Aug 2020 | 4 Steps to be More Consistent With Your Branding | 00:17:20 | |
Is your branding consistent across all of the different platforms and elements of your brand? Unless you have invested thousands of dollars to have every single element of your brand created by a designer, there is a good chance that you may have some inconsistencies. In this episode, I’ll share why consistent branding is so important and a process you can follow to start making your branding more cohesive and professional. In this episode I'll cover:
Resources mentioned: | |||
| 08 Oct 2019 | DIY Website Audit for Food Bloggers | 00:26:30 | |
When was the last time you went to your website only to realize that something was broken? I’m breaking down how to conduct your own website audit to make sure that your blog is running smoothly and you can make the most of the website you already have. Grab the download for this episode to follow along: DIY Website Audit for Food Bloggers In this episode, we'll walk through a self website audit that will ensure that the following things are running smoothly. This episode covers:
Resources Mentioned:
Growing your food blog? Grab the free guide: 3 Reasons Your Food Blog Isn't Growing | |||
| 12 Jan 2021 | How to Create a Vision for Your Blog | 00:26:41 | |
Do you have a vision for your blog in the next year, five years or even ten years? For a lot of online business owners, we can get so caught up in the day to day work that we can forget to look towards the future and where we are going. In today’s episode, we’ll talk about how to create a vision for your blog so that you can be more intentional with the tasks you are doing today to grow your blog. In this episode we'll cover:
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| 22 Aug 2023 | Thinking Beyond Ads: Ways to Diversify Revenue | 00:23:35 | |
It seems like the gold standard for a food blog is qualifying for an ad network. Of course, you want to monetize your hard work and continue generating revenue from your past content. But, there are many other ways to monetize a blog! Whether you are looking for ways to earn money before qualifying for ads or you are looking to diversify your income streams with ads, these ideas will help open your mind to the possibilities. In this episode:
Resources Mentioned in This Episode:
Connect with Madison Instagram | Website | Show Notes
Work with Grace + Vine in 2023:
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| 14 Jun 2022 | Tools to TRULY Know Your Audience | 00:23:00 | |
How confident do you feel when it comes to your audience? Do you have a surface level knowledge of them like demographics or could you give two or three REAL struggles that your audience faces? There is always more information you can find out about your audience so today I’m sharing a handful of tools you can use to truly get to know your audience. In this episode, I'll cover:
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| 09 Nov 2021 | What is the ROI of a New Website? | 00:18:44 | |
When you are considering a big investment in your business, like redesigning your website, you might ask yourself what you’re going to get out of this experience. For some investments, there is a financial ROI that you will see directly as a result of something you do in your business. For others, the results may be more intangible. Let’s talk about what to expect in terms of ROI with a new website. In this episode, I'll cover:
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| 14 Jan 2020 | Figuring Out Your Niche as a Food Blogger | 00:12:31 | |
In today’s episode we are talking about your niche! A niche does SO much more than just put you in a box and tells you what recipes you can or can’t share. We’re going to define your niche and then I’ll show you how to put it into action. In this episode we'll cover:
Resources mentioned:
Grab the free guide: DIY Website Audit for Food Bloggers Instagram | Website | Show Notes
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| 05 Sep 2023 | Q4 Marketing | 00:19:22 | |
Quarter 4 is the busiest season for food bloggers as we juggle even more things than normal, with the holidays, creating content and juggling opportunities for our blogs. Sometimes we forget to think ahead to all of the possibilities of marketing that Q4 holds. So today I’m chatting about how to tackle your Q4 marketing plans. In this episode:
Related episodes:
Connect with Madison Instagram | Website | Show Notes
Work with Grace + Vine in 2023: | |||
| 12 Oct 2021 | 091: 3 Things Food Bloggers Need to Do On Every CEO Day | 00:18:05 | |
Are you carving out time regularly to work ON your business instead of in it? This is what I refer to as a CEO day and in todays episode I’ll share 3 things every food blogger needs to be doing on every CEO day. In this episode, I'll cover:
Resources: Start Thinking Like the CEO of Your Food Blog | |||
| 23 Mar 2021 | 074: How to Pay Yourself As a Food Blogger | 00:16:49 | |
In today's episode, I'm going to be talking about a subject that makes a lot of people really uncomfortable, which is money. More importantly, I'm going to be talking about how you can pay yourself as a food blogger and how you can really make this a priority going forward. As you are structuring your business and really looking forward at what you want your food blog to do for you and your family and how ultimately you can start paying yourself or start paying yourself more. In this episode, we'll cover:
Other Resources:
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| 16 Jun 2020 | Why Brand Photography is Important for Your Food Blog | 00:24:34 | |
Have you ever needed new headshots and didn’t know where to start? Even as a food blogger, having brand photos is so important and will give you tons of resources to share with your audience. I’m sharing a behind the scenes look at my most recent brand photoshoot and some tips on how to plan for a brand photoshoot, whether it’s with a photographer or doing on on your own at home! In this episode, we'll cover:
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| 15 Aug 2023 | 3 Things to Help You Write Posts Faster | 00:18:38 | |
We all want to create content more effortlessly but sometimes writing your posts for your food blog can be the most draining part of the process. There are a few things you can do to make your writing process less intense and hopefully help you to write your blog posts faster! In this episode:
Related Episodes: Connect with Madison Instagram | Website | Show Notes
Work with Grace + Vine in 2023: | |||
| 11 Feb 2020 | Introducing The Food Blogger Summit | 00:02:40 | |
What if I told you that you didn’t have to hustle more in order to grow your food blog? What if you could get clarity on how you can connect with your ideal audience and make a bigger impact with your blog? What if you could work less, but make a bigger impact and grow your blog more effortlessly? What if I told you that you could hear from 20 food blogging experts on topics ranging from improving site speed, to strategically planning content, to creating your own unique video style, to how to design a website that connects with your audience… ALL from the comfort of your living room? Or your desk, or your car, or your backyard sitting in your hammock? Learn more about this FREE event in this episode or head right over to grab your free ticket! | |||
| 29 Oct 2019 | How to Keep Your Branding Consistent | 00:19:52 | |
Today we're continuing the conversation about all things branding. I'm shifting, specifically, into how to be consistent with your brand. With these tips you can take any branding you have, whether you did it yourself, paid $5 or $5,000 and use it consistently. In this episode we will cover:
Grab the free guide: DIY Website Audit for Food Bloggers | |||
| 31 Jan 2023 | Setting SMART Goals for Your Blog | 00:17:08 | |
Learn how to set SMART goals so you can maximize the results you are getting to grow your food blog. In this episode we'll cover:
Resources Mentioned in This Episode: Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2023: | |||
| 22 Mar 2022 | Our Web Design Process | 00:35:00 | |
We have worked really hard on our web design process and refining the experience our clients have when they work with us over the last year. But until you are a client, the process may be a little bit of a mystery. So we decided to pull back the curtain today and give you a behind the scenes look at what it's like to redesign your website with us. Jillian Dolberry is our process expert around here (and the Grace + Vine online business manager), so I thought it would be really fun for her to ask me some questions about the process! In this episode, I'll cover:
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| 28 Jan 2025 | A 90 Day Reels Challenge with Ansley Beutler | 00:44:32 | |
In this episode: What happens when you commit to posting Instagram Reels every day for 90 straight days? Today I’m chatting to a blogger who came up with the challenge to create and share daily recipe videos without batching content in advance. You’ll hear what she experienced instead of massive follower growth like you might expect! Whether you’re feeling disconnected from your audience or stuck in a content rut, you’ll learn practical strategies for how to break through those challenges without burning out.
Key Points:
Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you!
Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: | |||
| 19 Dec 2023 | Major Takeaways From My 2023 Blog Growth Plan | 00:19:49 | |
In this episode:
Related Episodes: EP 180: What I Learned from Publishing 175 Blog Posts This Year Resources Mentioned in This Episode: Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: | |||
| 02 May 2023 | 3 Things For Your Homepage | 00:10:49 | |
A few quick tweaks to your homepage can take it from dull to fantastic! Today I'll be discussing three effective ways to update the homepage of your food blog and enhance its overall appearance and functionality. Whether you're a seasoned food blogger or just starting out, these tips are sure to help you attract more readers and keep them coming back for more delicious recipes! In this episode:
Episodes mentioned: Resources: Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2023: | |||
| 30 Aug 2022 | How to Attract and Keep Users on Your Food Blog with User Experience | 00:41:14 | |
If you’ve ever wondered how to get your food blog to stand out in the crowded landscape of food blogging today, the answer is simple: user experience! Creating a great user experience for your website visitors is the key to helping your blog to stand out, getting new users to your website and retaining them as future raving fans. In this episode, I'll cover:
Resources: 5 Ways to Make Your Blog Post Stand Out Connect with Kimberly Website | Podcast | Instagram | Book Connect with Madison | |||
| 21 Jul 2020 | Ways to Start Preparing for Q4 Now | 00:22:36 | |
Every year it seems like Q4 approaches and we are often scrambling to come up with a plan. So this year, I wanted to share a few ways that you can start preparing now for Q4. These tips will be helpful no matter which quarter you’re listening in, because Q4 is something to be preparing for all year long. In this episode, we'll cover:
Resources mentioned
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| 17 Jan 2023 | How to Create More Content | 00:21:08 | |
If you want to learn how to create more high quality content for your food blog, without losing your sanity and burning out in the process, this episode is for you! With more high quality content on your website, you have higher chances of ranking on Google and reaching more of your ideal readers. In This Episode I Cover:
Resources Mentioned in This Episode:
Connect with Madison | |||
| 09 Jan 2024 | Why Stepping into the CEO Role of Your Blog This Year is Your Key to Success | 00:26:05 | |
In this episode:
Resources Mentioned in This Episode: Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: | |||
| 01 Nov 2022 | How to Double Your Pageviews with User Experience | 00:42:03 | |
User experience is incredibly important as a food blogger. If you want the people who are coming to your website randomly from Google, to pay attention, then user experience is how you do that. Today I am sharing how user experience helps you to attract your ideal audience and how you can increase your traffic by focusing on your website user experience. In this episode, I'll cover:
Connect with Christina & Corinne Website | Facebook | Instagram Connect with Madison | |||
| 03 Aug 2021 | 082: 4 Surefire Ways to Know It's Time for a New Website | 00:20:42 | |
There are a lot of things to consider when redesigning your website, but the very first thing is, is it the right time? I’m breaking down the most common reasons clients come to us to redesign their website and the surefire ways to know it’s time to redesign. In this episode, I'll cover:
Episode 40: How to Know It's Time for a New Website Design | |||
| 07 Jun 2022 | Strategies to Uplevel Your Food Blog as a Resource | 00:18:02 | |
Do you think of your food blog as a resource for your readers? People often share with us that they would like their website to be a resource not just another blog. In today’s episode you’ll learn strategies to uplevel your food blog from just a blog to a true resource to help your readers! In this episode, I'll cover:
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| 26 Jul 2022 | How to Protect Your Business if Something Happens to You | 00:45:26 | |
Have you ever considered what would happen to your business if you weren’t available to run it for a few weeks or ever again? It isn’t easy to think about a catastrophe happening but it’s a reality we need to face as business owners! Whether that is because of a short term emergency or a death, protecting your business and setting up a plan for those types of situations can make your family’s lives much easier dealing with an unexpected event. Keep listening to today’s episode to learn about how you can protect your business. In this episode, I'll cover:
The Smart Influencer Legacy Organizer Connect with Madison Sizzling Summer Camp - Q4 Challenge Connect with Christina & Corinne | |||
| 09 Apr 2025 | Beyond Technical SEO: Content Strategy for Food Bloggers with Jeff Hawley | 01:02:35 | |
In this episode: Are you tired of chasing SEO trends and algorithm updates without seeing sustainable growth? As food bloggers, we often get caught up in technical SEO tweaks and site speed optimizations, but what if there's a more holistic approach that could lead to long-term success? In this insightful conversation with SEO expert Jeff Hawley, we explore why the most successful food bloggers are shifting from purely technical SEO tactics to a more comprehensive content strategy focused on building topical authority and creating a memorable brand. Let's dive into how this approach can transform your blog from just another recipe site to a trusted authority in your niche!
Key Points:
Related Episodes: EP 154: 5 Ways to Boost Your SEO This Year EP 207: SEO Still Matters in 2025 with Carl Ross
Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you!
Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: | |||
| 06 Jun 2023 | 3 Things for Your Work With Me Page | 00:13:27 | |
If you want to work with brands and make money through brand partnerships with your food blog, then your work with me page is a must have. But what should go on that page and how can you put your best foot forward through it? On this episode we'll chat about 3 things your work with me page should have. In this episode:
Other episodes mentioned: Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2023: | |||
| 17 Nov 2020 | How to Holiday Proof Your Blog | 00:18:31 | |
Every holiday season provides a time to reset and be with family, but for food bloggers, it’s also a time where your blog may see a big increase in traffic! In today’s episode, we’ll chat about how to make sure your blog is ready for the holidays! In this episode we'll cover:
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| 19 Jul 2022 | Redesigning Your Website When Your Brand Has Evolved with Kelly Nardo | 00:32:59 | |
The longer you have your food blog, the more your business will evolve and grow. This can be tricky sometimes as you start to have to pivot and adjust how you are running your food blog to connect with these changes. In today’s episode I’m interviewing a food blogger who redesigned her website as a result of her brand evolving over the years and feeling like it was time to create a resource for her readers. In this episode, I'll cover:
Connect with Madison Sizzling Summer Camp - Q4 Challenge Connect with Kelly | |||
| 16 Mar 2021 | 073: How to Do a Quarterly Review for Your Food Blog | 00:18:42 | |
Reviewing your goals for your blog is so important to making sure that the hard work you’re putting into your blog is working. Setting aside some time to do this every quarter is a great way to make sure you’re routinely auditing your efforts. In this episode I’ll share what you should be reviewing on a quarterly basis to make sure your blog is staying on track! In this episode we'll cover:
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| 10 Mar 2020 | All About WordPress Themes for Bloggers | 00:17:38 | |
Have you ever wondered if your theme is holding you back? Maybe you aren’t sure if you should use a free theme or a premium one or how to update your theme. In this episode I’m going to break down what you should know about premade themes before choosing one, help you understand some of the tech behind themes and hopefully give you confidence in the theme you’re using or choosing your next theme! In this episode we will cover:
Resources mentioned: | |||
| 15 Jun 2021 | Increase Pages per Visit | 00:22:05 | |
As a food blogger, I can almost guarantee one of your goals is to increase your traffic. Often we think about getting NEW users to your site. But what about the ones that are already visiting? In this episode, I'll cover how to: * Get into the head of your reader * Make it easy to see related posts and/or links * Make sure the structure of your website is set up properly | |||
| 28 Nov 2023 | 3 Systems You Need to Grow Your Traffic | 00:26:06 | |
In this episode:
Resources Mentioned in This Episode: Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: | |||
| 14 Mar 2023 | 5 Ways to Boost Your SEO This Year | 00:21:03 | |
If “get better at SEO” is on your to-do list, you need a plan. In this episode, we are going over 5 things you can do right now to increase your knowledge of search, create a better experience for your users and make better-informed decisions for your blog and the content you produce. In this episode:
Resources Mentioned in This Episode:
Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2023: | |||
| 14 Dec 2021 | 098: The Key Ingredient to Your Brand Strategy | 00:17:51 | |
Have you ever wondered which part of your brand strategy is the most important? Is it the main font in your logo? Or your color palette? Is it your website design? Today I’m sharing the key ingredient to your brand strategy! In this episode, I'll cover:
Instagram | Website | Show Notes Resources: How to Connect More with Your Audience Three Days to Discover Who Your Audience is | |||
| 28 Mar 2023 | Discovering Your Audience Journey with Stephanie Kay | 00:49:30 | |
When was the last time you thought about the transformation your readers go through because of your website content? It’s easy to think you are just creating recipes, but the truth is you’re providing solutions to some of your reader’s biggest challenges. In today’s episode I’m interviewing a food blogger who will share about their own discovery of her audience’s journey and how that shaped her website redesign. In this episode:
Instagram | Website Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2023: | |||
| 30 Apr 2024 | How To Do A Content Audit | 00:31:01 | |
In this episode: No matter how long you have been running your blog, you're bound to have a lot of old content you want to improve. Performing a content audit on your blog posts can help you deep dive into all the content you have ever produced. Listen along to learn how gathering this crucial SEO data can give a better idea of where you want to take your blog and what actions you need to take to boost your SEO and make a better experience for your readers. In this episode:
Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: | |||
| 04 Jan 2022 | 100: The Reader Journey Through Your Food Blog | 00:17:25 | |
As a web designer, I spend a lot of time imagining and studying how users behave on websites. User experience and how a user moves through a website is so important to understand as a food blogger. So in today’s 100th episode, we are going to talk about your reader’s journey through your food blog. In this episode, I'll cover:
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| 15 Feb 2022 | Custom Theme vs. Premade Theme | 00:24:20 | |
Have you ever wondered what the difference is between a premade theme and a custom theme, today’s episode is perfect for you! The truth is there are times when a premade theme is perfect for a food blogger and times when a custom theme might be a better option. So I am excited to break down the pros and cons to both of these types of themes and ultimately how you can decide what is best for your blog in this season! In this episode, I'll cover:
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| 12 Jul 2022 | Do You Need a Recipe Index? | 00:17:09 | |
Have you wondered if a recipe index is necessary to have on your food blog? If you have, today’s episode is for you! I’ll be answering this frequently asked question about whether or not a recipe index is relevant for food blogs today. In this episode, I'll cover:
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| 19 Oct 2021 | 092: Time Management: Creating Your Ideal Week | 00:19:11 | |
One of my favorite productivity tips is all about planning ahead for success. If I had to attribute one productivity tool for the reason that I have been able to handle juggling so many things in my personal and business life, it is definitely the concept of planning your ideal week. Today’s episode will help you to figure out what anchors you need to have every week in order to make real progress on your goals. In this episode, I'll cover:
Resources: Time Management for Food Bloggers: Save Time with Time Tracking | |||
| 29 Jun 2021 | 077: Get More Traffic from Pinterest with Kate Ahl | 00:38:42 | |
If you have been trying to gain traction on Pinterest but haven’t been getting the pin discovery you’ve been after, you have come to the right place! In today’s episode, Kate Ahl of Simple Pin Media, joins me for a conversation around the top Pinterest mistakes you might be making and how you can fix them. In this episode, I'll cover:
Connect with Kate: Simple Pin Media | Simple Pin Media on Instagram | KateAhl.com Connect with Madison: | |||
| 10 Oct 2023 | Exact Steps to Create a Digital Product ASAP | 00:21:52 | |
In this episode:
Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: | |||
| 21 Jan 2025 | SEO Still Matters in 2025 with Carl Ross | 00:46:37 | |
In this episode: Wondering if SEO still matters for food blogs in 2025? Despite what you might have heard, Google remains the largest source of traffic on the internet, and food blogs are still ranking prominently in search results. Today, I sit down with Carl Ross from Uku Digital for a discussion all about what's really working right now, from smart content strategy to the technical elements that can make or break your site's performance!
Key Points:
Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you!
Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: | |||
| 16 Jul 2024 | Summer & Beyond: Prioritizing and Surviving | 00:24:28 | |
In this episode: Do you feel like you’re just treading water keeping up with your business over the summer? There can be multiple times throughout the year where it just all feels like too much. When those seasons come up, there are a few ways you can prioritize, set boundaries and ultimately feel on top of your workload despite the chaos of the season. Listen in for how you can prioritize and get the most important things done in a crazy season! In this episode, I'll share about: Setting aside intentional work time
Reviewing and resetting goals
Setting better boundaries
"Taking care of the crying baby"
Planning ahead
Resources mentioned in this episode: Subscribe to my Blogger Playbook today! Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: | |||
| 23 Aug 2022 | How to Plan for Time Away from Your Business (and How I Prepared for My Maternity Leave) | 00:26:03 | |
Planning for time away from your blog can be intimidating! Whether it’s taking time away after a new baby, a big move, or a family vacation, keeping your blog running while you’re away IS possible, with a little preparation. In this episode I’m sharing how you can plan for time away from your business and specifically how I prepared my businesses and personal life for that time away. In this episode, I'll cover:
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| 27 Aug 2024 | How To Stop Being The Bottleneck In Your Business | 00:24:54 | |
In this episode: Do you ever feel like there are not enough hours in the day to get everything you need to get done? Maybe you decide to hire an assistant, thinking that will solve all of your problems! But now you have a bigger problem. Now you have to give your assistants tasks and feedback and now you have more on your plate. If you have ever found yourself in this position, you have been the bottleneck in your business. Today I’m going to unpack a few ways to untangle this web and help create a more seamless experience for you and your team.
Key Points:
Resources Mentioned in This Episode: Sign up for my Blogger Playbook freebie today!
Related Episodes: Episode 101: The Standard and Systems Your Food Blog Needs With Jillian Dolberry Episode 147: How to Create More Content
Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: | |||
| 10 May 2023 | 3 Things For Your About Page | 00:12:09 | |
Your about page is one of the most important pages of your food blog to make a connection with your audience. In today’s episode, I’ll be diving into 3 things to do to refresh your about page and provide you with some tips and tricks to make it stand out and connect with your audience. In this episode:
Episodes mentioned: Resources: Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2023: | |||
| 23 Feb 2021 | What You Need to Know About Gutenberg | 00:14:29 | |
Have you started using the Gutenberg editor on WordPress yet? If you haven’t or you have no idea what it is, today’s episode will help! I’m sharing what you need to know about Gutenberg, when you need to switch, and how it’s revolutionizing the way people are blogging. In this episode we'll cover:
Simplify With Gutenberg Course Waitlist | |||
| 20 Oct 2020 | How to Get More Out of Your Website Traffic | 00:14:28 | |
Are you spending all of your energy worrying about growing your traffic? Here’s the thing… getting more traffic is always a good idea, but what if you could get MORE out of the traffic you already have on your website? Let’s talk about how you can improve the experience on your website and stretch the traffic you already have coming to your website! In this episode we'll cover:
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| 20 Sep 2022 | Gaining Confidence in an Accidental Niche with Allie Doran | 00:53:35 | |
It can sometimes feel like having a niche could put you in a box or limit your creativity as a food blogger. But what if it was the key to opening up a flood of ideas and opportunities for your business? Today I’m chatting with a food blogger who accidentally fell into a niche that has led to selling thousands of cookbooks and led to millions of people making her very specialized recipes. In this episode, I'll cover:
Connect with Allie Website | Instagram | Pinterest | TikTok Connect with Madison | |||
| 19 Sep 2023 | Team Roles to Support Your Blog Growth | 00:24:50 | |
Today we are talking about the essential team roles to boost your blog’s success and support you as your blog grows. From the roles that are going to support you as the CEO to the roles that help you to execute content, I go over the key players that you need to build a team for your food blog. In this episode:
Related episodes: Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine: | |||
| 11 Jan 2022 | 101: The Standards and Systems Your Food Blog Needs with Jillian Dolberry | 00:32:48 | |
As your food blog grows and you begin to scale, it is so important to set aside time to document your systems and processes. Whether you have never spent a lot of time thinking about systems or you aren’t sure what an SOP even stands for, you’re in the right place. I’m joined by my Online Business Manager who is going to break this all down for us and help you make a plan for the standards and systems your food blog needs. In this episode, I'll cover:
Connect with Madison Instagram | Website | Show Notes Connect with Jillian | |||
| 07 Dec 2021 | 097: Time Management: Setting Weekly Goals | 00:18:45 | |
Do you ever get to the end of the week and wonder what you even accomplished? In today’s time management episode we’re going to chat about why setting weekly goals is so important and how you can get started setting weekly goals and managing your time, so that you can be more productive and reach those bigger goals you have in mind for your food blog. In this episode, I'll cover:
Instagram | Website | Show Notes Resources: Time Management for Food Bloggers: Save Time with Time Tracking | |||
| 03 Dec 2019 | How to Review Your Year | 00:16:02 | |
This is the time of year that we naturally start to wind down from working and it is the perfect time to reflect on your last year in business. Learn how to review the past year for your blog so you can strategize for your next best year ever! You'll review everything that worked and discover what didn't work, too. In this episode we will cover:
Grab the free guide: DIY Website Audit for Food Bloggers | |||
| 31 Mar 2020 | What Should Be on the Homepage of Your Food Blog | 00:28:07 | |
In today’s episode I’m going over what should be on the homepage of your food blog. This page is a huge part of your website and one that is often overlooked. Even though only a small percentage of your traffic may go to your homepage, it’s a critical part of your website and one that can help turn random site visitors into your loyal fans. In this episode, we'll cover:
Resources mention:
Growing your food blog? Grab the free guide: 3 Reasons Your Food Blog Isn't Growing | |||
| 22 Sep 2020 | Strategies Your Blog Needs to Have | 00:24:32 | |
There are endless strategies out there for growing your blog. But in today’s episode, I’m sharing the four key types of strategies that you should have to really build a business that you love. Let’s dive in! In this episode we'll cover:
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| 07 Jan 2025 | Realistically Navigating the Food Blogging Landscape Today | 00:19:30 | |
In this episode: If the past year has felt like a roller coaster in the blogging world, you are certainly not alone! It seems like every week there was a new threat to the industry and the stability of this career we love so much. With a new year it is a fresh start and the chance to navigate the waters a bit differently this year. In today's episode, I'll share some reflections over the past year and some action steps you can take to navigate the food blogging industry this year!
Key Points:
Related content: Sign up for my Blogger Playbook course today! Get podcast updates sent directly to you!
Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: | |||
| 24 Sep 2024 | Semi-Custom Never Cookie Cutter (Our Semi-Custom Approach) | 00:26:11 | |
In this episode: Over the last two years we started offering a new way to redesign your website with us called Crafted. These are semi-custom websites that allow bloggers like you to get a one of a kind look without the hefty price tag of a custom website. But if you’ve ever wondered what exactly semi-custom means and whether it’s right for you, this episode is for you. I’ll share exactly what we mean by semi-custom, how our approach differs from others in the industry and ultimately whether it’s a good fit for you or it isn’t. Let’s jump in.
Key Points:
Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you!
Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2024: | |||
| 04 Mar 2020 | How to Connect More with Your Audience | 00:26:12 | |
Does it feel like you're hearing crickets whenever you try to engage with your audience? If you are craving connection with your audience, you will definitely want to stick around! In this episode we will cover:
Resources mentioned:
Growing your food blog? Grab the free guide: 3 Reasons Your Food Blog Isn't Growing | |||
| 28 Jun 2022 | How to Leverage Instagram as a Food Blogger with Kimberly Espinel | 00:33:45 | |
Have you ever wondered how to utilize Instagram for your blog? With so many changes to the platform it is hard to keep up with how to really use it to best connect with your audience. In today’s episode we’re talking all things Instagram, from how each type of content is supposed to work on the platform, to how often you should post as a food blogger, you’ll walk away with tons of tips to confidently use instagram to connect with your audience. In this episode we cover:
Connect with Kimberly Website | Podcast | Instagram | Book Connect with Madison | |||
| 15 Dec 2020 | How to Find Time to Post More Content | 00:22:12 | |
As a content creator, it can sometimes be difficult to find the time to create MORE content. In today’s episode, I’m going to share some really practical tips for finding more time and posting more content! In this episode we'll cover:
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| 01 Oct 2019 | What is a strategically designed food blog? | 00:12:10 | |
It's totally normal to want a beautifully designed food blog, but what about strategically designed? Thinking through the strategy of your website, including your goals for your audience, can take your blog to the next level. Learn what a strategic blog is and why it's so important for your food blog's success! A strategically designed website combines:
Ask yourself these questions about your blog:
Growing your food blog? Grab the free guide: 3 Reasons Your Food Blog Isn't Growing | |||
| 25 Oct 2022 | Creating an Ideal Week | 00:16:51 | |
One of my favorite productivity tips is all about planning ahead for success and creating your ideal week. I’m not going to lie, I’m nerding out a little bit out having this conversation around creating your ideal week. Creating an ideal week for my business has been probably the reason that I have been able to juggle so many things in my personal and business life. In this episode, I'll cover:
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| 15 Oct 2019 | Prepare Your Blog for Traffic Spikes | 00:20:35 | |
If you’re a food blogger, you know that traffic spikes happen throughout different parts of the year. When you know a seasonal traffic spike is coming soon or as soon as one begins, there are a few things that you can do to get the most out of that traffic! Learn how to capitalize on that traffic with these tactics. In this episode, we will cover:
Resources mentioned: Growing your food blog? Grab the free guide: 3 Reasons Your Food Blog Isn't Growing | |||
| 11 Feb 2025 | Balancing Instagram Strategy with Connection with Kimberly Espinel | 00:41:43 | |
In this episode: Is your Instagram strategy draining your creative energy? When today's guest, Kimberly Espinel realized almost all her content had become promotional, she took a bold step back - and discovered a better way forward. We're exploring what actually works on Instagram in 2025, from finding the right mix of content types to maintaining authenticity while growing your audience. If you're tired of feeling like every post needs to drive traffic or sales, you'll learn how to create content that not only performs well but keeps you creatively energized.
Key Points:
Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you!
Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: | |||
| 31 Dec 2019 | Lessons Learned in 2019 from 6 Food Bloggers | 00:17:54 | |
Hear from 6 food bloggers who are each on their own unique journey on what worked in 2019 and what they are focusing on in 2020! Each of these bloggers have such a unique perspective and we can all learn a lesson from two from each other! Special thanks to the bloggers who joined in for this episode:
Grab the free guide: DIY Website Audit for Food Bloggers | |||
| 29 Mar 2022 | Unusual Ways to Outsource Parts of Your Food Blog | 00:21:40 | |
One of the best ways to treat your food blog more like a business is to outsource the things that take you too much time or are not your biggest strengths! But outsourcing can often seem daunting or expensive. In this episode, I’m sharing some unusual ways you can outsource different parts of your food blog to free up more time to work on the parts you love and to spend more time as the CEO of your business. In this episode, I'll cover:
Resources: Building Your Website Team with Andrew Wilder Start Thinking Like the CEO of Your Food Blog Which Position to Hire First with Emily Perron Lessons from Managing a Team and Two Food Blogs with Christine Pittman Get More Traffic from Pinterest with Kate Ahl Increase Your Traffic Through Keyword Research with Ty Kilgore
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| 01 Mar 2022 | 5 Things Your Food Blog Needs For Better User Experience | 00:17:14 | |
User experience is an incredibly important part of your website. Even with the best content in the world, a poor user experience will lead readers away from your website and can have negative effects on your blog’s growth. Today I’m sharing 5 things your food blog needs to make sure your readers have a great user experience on your website. In this episode, I'll cover:
Resources: What Should Be on the Homepage of Your Food Blog? 5 Gutenberg Blocks for Food Bloggers The Reader Journey Through Your Food Blog Instagram | Website | Show Notes
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| 24 Dec 2019 | It's Okay to Let It Go | 00:06:31 | |
If you’ve been feeling a tug to let something go as the year comes to a close, today’s episode will encourage you to let it go and free up space for something better! In this episode we will cover:
Grab the free guide: DIY Website Audit for Food Bloggers | |||
| 25 Apr 2023 | AI For Food Bloggers | 00:24:40 | |
Everyone is talking about AI and ChatGPT. The big question on everyone’s mind is, “Will AI make blogging obsolete?” Today we’re talking about how AI can be a useful tool for food bloggers, what the future might look like, and how to leverage AI in your business right now. In this episode:
Resources mentioned:
Connect with Madison Instagram | Website | Show Notes Work with Grace + Vine in 2023: | |||
| 18 Aug 2020 | The Best Recipe Card Plugins for Food Bloggers | 00:21:40 | |
Choosing the right recipe card can be a tough decision! In this episode, I’ll share what you need to know about recipe card plugins and which ones I recommend to my clients. In this episode I'll cover:
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| 04 Feb 2025 | Using AI to Support Your Blog Growth with Hanelore Dumitrache | 00:43:55 | |
In this episode: If you've been wondering whether AI could help or hurt your food blog, this episode will transform how you think about AI as a business tool. Join me for a great conversation with Hanelore Dumitrache as we dive into practical ways AI can streamline your workflow—from cutting blog post writing time by 75%, to uncovering hidden patterns in your analytics. Plus, you'll discover how to use this technology in a way that actually strengthens your brand, without sacrificing what makes your content unique.
Key Points:
Exclusive Offer! Receive 50% OFF Hanelore's ebook "AI for Food Bloggers!" Click the link below and enter discount code VINEPODCAST at checkout!
Related content: The Crafted Website Experience Sign up to get podcast updates sent directly to you!
Connect With Madison Instagram | Website | Show Notes Work with Grace + Vine in 2025: | |||
| 01 Oct 2019 | Clear and Strategic Messaging for Your Blog | 00:22:57 | |
Writing strategic and clear messaging for your blog can take your brand to the next level of connection with your readers. Learn what brand messaging is, why it's essential to a strategic brand and where to infuse clear messaging onto your website so you can connect on a deeper level with your audience! In this episode we'll cover:
Grab the download for this episode to follow along: 5 Places to Add Strategic Messaging Growing your food blog? Grab the free guide: 3 Reasons Your Food Blog Isn't Growing | |||