The Untrapped Podcast With Keith Kalfas (Keith Kalfas)
Explorez tous les épisodes de The Untrapped Podcast With Keith Kalfas
| Date | Titre | Durée | |
|---|---|---|---|
| 13 May 2023 | 4 Tips to a Healthier Lawn: Impress Your Landscaping Clients @Thelawncarenut | 00:54:55 | |
How do we DIY our way into having a healthier lawn and, at the same time, impress our landscaping clients with our A++ ways?
– Allyn Hane.
Here, Allyn enlightens you on the benefits of putting fertilizer on your lawn as he discusses the need to be licensed if you want to get into spraying -cides. He also encourages people who are just starting out to try working for TruGreen for a couple of years. Here, Allyn shares why lawn care is a good therapy for people while also explaining why it’s a must that you learn and start with the basics. | |||
| 20 Jul 2024 | But The Most My Window Cleaning Customers Will Pay is Only $150 | 00:22:16 | |
Keith Kalfas reflects on his experience in the window cleaning business, sharing how trusted customers fired him after they raised their prices despite years of service. This realization led them to advise others to seek out clients who value their worth, rather than complaining about existing customers. This episode underscores the importance of finding clients willing to pay fair prices and hints at applying this lesson to the landscaping business, emphasizing a new pricing minimum. "Go find customers who can pay what you're worth." - Keith Kalfas Topics Covered:
Key Takeaways
You may have long-term customers who seem to care about you, but this doesn’t always translate to them valuing the worth of your services.
Instead of lamenting over clients who refuse to pay what you’re worth, the focus should be on finding new customers who can and will pay for your services at your desired rate.
The lesson from a landscaping pricing example applies similarly to window cleaning: setting a minimum price threshold can help in maintaining profitability and ensuring that your services are being appropriately compensated.
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence | |||
| 22 Aug 2024 | How to Implement Basis Systems to Grow Your Landscaping Business - From Solo Operator | 00:23:59 | |
In this episode, Keith shares valuable insights for small business owners, particularly in the window cleaning industry. The discussion delves into overcoming anxieties associated with running a service business by implementing a thorough follow-up process similar to a 21-step system used by larger companies. Keith emphasizes the importance of pricing strategies, the 'one and done' method for task completion, and the benefits of using software like Jobber for systematization. Additionally, it highlights the need for small business owners to simplify their services, raise prices, and potentially hire employees and virtual receptionists to handle administrative tasks. Real-world examples, such as receiving tips and raising prices, are provided to illustrate these strategies.
"The moment your business changes and you wake up and it starts to become successful is when you realize that your business isn't your whole life and you stop stressing about your business and making it this big, stupid, and stressful thing." - Keith Kalfas Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence | |||
| 21 Feb 2023 | DONT Let FEAR of FAILURE Enter Your Mind When Starting & Growing Your Landscaping Business | 00:16:37 | |
The feeling of low self-esteem is an inevitable part of life when you encounter challenges. If you feel discouraged, you are afraid to move forward because you think everything you do will end in failure, no matter what the situation is. Stop doing that because it won't help you. In fact, it will only push you further. It is important to remember that no man is an island and that you are not alone. Whenever you encounter a problem, there will always be someone who can assist you. So be careful not to get caught up in a situation you can't escape. Taking a broad perspective and an open mind will always lead to a solution. Let me share with you my epiphanies in today's episode. You must not let the worry in your mind manipulate you.
“The spirit of discouragement comes upon you. It pulls you into a really dark place. It's very bleak. It's terrifying, actually. Because that feeling that what if you're not good enough, or you're not cut out for this?” - Keith Kalfas
Why do you have to listen to today's episode.
00:12 - “I've had a lot of going through the depression of discouragement, feelings of failure, hopelessness, worthlessness, unworthy. And I've looked in the mirror and had fear fill up inside of me in the past. And I would feel like, Oh, my God, what if this is not going to work out at all? What if it's going to fail? What happens is when you think thoughts like that, or you allow yourself to think thoughts like that, the spirit of discouragement comes upon you.” Discouragement can take many forms and affect us in different ways. Once you feel it, only one thing can happen to you. It causes you to lose your self-esteem. Sometimes, it may seem like you are the dumbest person in the world. What should you do?
2:32 “So here was my big epiphany when I said, Do not let the notion of failure even come into your mind at all. Here's why.” Hear what Keith has to say as he shares his epiphany with you. You must not allow yourself even to think of the possibility of failure, even for a moment.
4:27 “So the anxiety and the pressure is good because it's telling you what to lean into. So some of the most successful people I know have a hell-bent determination and willpower, and they figure it out as they go; they have faith in themselves.” Think about how you can eliminate distractions that are preventing you from finding a solution. As Keith explains, there are different types of decisions you make that can either have a negative or positive impact on your life.
8:12 - “I look in the mirror. And if a negative thought comes to my mind, like, oh my god, like the fear of total failure, what if none of this is going to work at all? Screw that because it's not going to get you anywhere, and talking about that with other people. Nobody can help you when you're in that position.” Whenever you catch yourself thinking a negative thought, grab it and hold it. Rather than thinking negative thoughts, try to think positive ones.
10:16 - “Be careful of the people that you look up to that are highly successful because they might let you down. Like if you actually get to meet them in person, are you really, really know about how some of them are? So just because somebody is extremely successful doesn't always mean they're great. They might just be bullies.” In some cases, people who are so confident in themselves are not necessarily good people. Choosing a trustworthy person is very important.
Key Takeaways “Don't let the thoughts of failure come into your mind. If you want to do something, write it down, create a plan, and go take some action on it right away.” - Keith Kalfas.
Connect with Keith Facebook: https://www.facebook.com/thelandscapingemployeetrap Instagram: https://www.instagram.com/untrapped.podcast/?hl=en YouTube: https://www.youtube.com/channel/UCIaWTkH4yQoDR7SnroIV6Ww Linkedin: https://www.linkedin.com/in/keith-kalfas-2964b146/ Website: https://keith-kalfas.mykajabi.com/
Resources/People Mentioned:
Think and Grow Rick: Think and Grow Rich by Napoleon Hill Who Not How: Who Not How Jobber: Keith Kalfas - Jobber Joe Rogan: Joe rogan 16 Documents You Need BEFORE Hiring Employees: 16 (keithkalfas.com)
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| 12 Jul 2023 | How to Deal with Workers Comp & General Liability INSURANCE Audits in Your Landscaping Business | 00:09:18 | |
You might find yourself overwhelmed by the complexities of financial and accounting terms, often leaving you with little time to dedicate to learning about these topics. Audits can occur inconveniently, adding stress and pressure to your busy schedule. In this episode, I explore the contrast between physically demanding work and administrative tasks, acknowledging the necessity of handling financial reports and organizing insurance despite personal dislikes. The challenges of completing an audit provide insights into overcoming mental and emotional blocks to think positively and recognize the potential benefits. I explore the fears and anxieties associated with audits and the importance of an insurance company providing support and guidance during these processes.
“When these notices come in, get them handled immediately.” -Keith Kalfas
00:40 - Free sign-up, Industry Deep Dive: Mastering Profitability in Lawn Care. Free virtual event. Register at https://www.keithkalfas.com/events. 00:12 - How do you handle your business's administrative tasks and financial responsibilities? Do you enjoy these tasks, or do you find them overwhelming? 03:34 - What happens if you have an emotional response to tax audits? How did you handle it, and what was your experience?
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources/People Mentioned: Mastering Profitability in Lawn Care. Free virtual event. Register at https://www.keithkalfas.com/events.
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| 22 Dec 2023 | I Can't Believe I Never Heard Marketing Stuff Like This - with Joshua Latimer | 00:28:18 | |
In this episode, we dove deep into the crucial strategies businesses need to thrive in today's challenging market. From effective marketing tactics and pricing strategies to providing a premium customer experience, we covered it all. Delving into the current challenges faced by businesses in acquiring leads and new clients, we offer invaluable insights into the dynamics of revenue, profit, and the potential impact of an impending recession. My friend Joshua Latimer introduces an upcoming free virtual event promising tactical and practical tips for marketing and business expansion. He emphasizes the profound importance of strategic marketing and pricing and extends his commitment to assisting struggling businesses, particularly those operated by individuals with families. Join us for an illuminating exploration of the complexities of effective marketing strategies and gain invaluable insights into navigating the competitive landscape of business.
4:58 - Most local small businesses don't make enough noise in their marketing efforts, either not making enough noise or making noise at the wrong time. 8:38 - Small business marketing strategies and budgeting. 12:18 - Emphasizes the importance of nuance in marketing, citing examples of how small differences in tone, pacing, and structure can make a big impact. 18:38 - Emphasizes the importance of taking action and building character to achieve success in business.
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget | |||
| 12 Apr 2023 | Crush it This Year In Your Lawn Care & Landscaping Business with Brian's Lawn Maintenance | 02:08:02 | |
Start the year off right and take your lawn care and landscaping business to the next level with Brian. From hiring qualified personnel and incorporating your business as an LLC or S Corp, to purchasing equipment and increasing revenue. Plus, learn valuable tips on how to find an accountant that fits your needs. Crush it this year - Listen now! "More production is better than less production." - Brian Fullerton Topics Covered:
Key Takeaways
"Because if you're driving 20 or 30 minutes to customers lawn for 40 bucks, you're gonna you're not making any money. If you're driving 20 3040 minutes to do somebody's five or $10,000 and landscaping job it's worth it you're making money. There's people literally go and do $50,000 jobs and they'll sleep in a hotel room to go finish that job before they come back. I mean, there's people that do million dollar jobs. So you have to find out the law of diminishing returns on a gradient and where does the scale tip so it's the most healthy and profitable for your business. Now sometimes you're going to do inconvenient things when you're getting a business off the ground. Like I said, throwing the mud at the wall to see what sticks. You're going to do a lot of inconvenient shit and drive all over the place and say yes to everything to generate as much activity in the business as possible. But then once you once you really get going then you can kind of cut the fat and narrow back down and be more choosy. You got to get in where you fit in is my favorite thing getting where you fit in." - Keith Connect with Brian Website: https://lawntrepreneur.com/
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resouces and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 01 Mar 2024 | Mastering Social Media Marketing For Explosive Growth In Your Service Business! EXACTLY HOW I DO IT | 00:34:50 | |
In this episode, Keith shares his journey of starting a landscaping business and growing it by leveraging digital marketing strategies, social media, and video marketing. He delves into the value of using virtual assistants to handle aspects of the business such as bookkeeping, marketing, and content creation. Keith underscores the importance of hiring fast and firing fast, maintaining clear communication, and providing fair remuneration to virtual assistants. His business strategy also includes having an integrator role to translate vision into reality, and using online platforms like Upwork to source virtual assistants.
"Success is not a solo journey; it's the symphony of delegation, automation, and visionary leadership that orchestrates dreams into reality." - Keith Kalfas Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower | |||
| 07 Apr 2024 | Master Certified Arborists Drop INSANE Knowledge Tree Couple in Action 🌳 | 01:05:34 | |
"Arboriculture involves legal scrutiny and credentialing, with arborists often called upon for post-forensic assessments to determine the causes of tree failures, such as improper pruning, to prevent future incidents and advance professional expertise." - Daniel Miraval Topics Covered
Key Takeaways: Time Investment: Planting trees is a long-term investment that requires careful planning and maintenance to ensure their survival and contribution to the environment. Proper Care: Proper aftercare programs and attention to detail in tree planting are essential for the long-term health and survival of trees. Environmental Impact: Failure to care for trees properly not only results in financial losses but also has broader implications for the environment, emphasizing the need for sustainable tree management practices. Education and Awareness: There is a need to increase awareness and education about the importance of proper tree care to mitigate the loss of trees and their associated benefits. Long-Term Thinking: Planting trees requires a long-term perspective, as the investment of time and resources in growing them can span years or even decades. Proper Care and Maintenance: To ensure the survival and health of trees, proper care and maintenance are essential. This includes aftercare programs and attention to detail in planting and nurturing trees. Environmental Impact: The discussion highlights the broader environmental impact of tree planting and care. Trees play a crucial role in the ecosystem, and proper management is necessary to preserve their benefits. Educational and Awareness Efforts: There is a need for increased education and awareness about the importance of proper tree care. This includes understanding the time and effort required to grow trees and the potential consequences of inadequate care. Sustainable Practices: Emphasizing sustainable tree management practices is crucial to ensure the long-term health and survival of trees and their benefits to the environment and society.
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower | |||
| 15 Apr 2024 | These 3 Tips Will Absolutely Level Up Your Landscaping Business - If You Apply Them | 00:08:39 | |
This episode reveals the secrets to getting your landscaping business to the next level. By defining your service area, developing a focused suite of services, and you can turn landscaping problems into profits. Take advantage of my free 2-day workshop to learn even more about these strategies and unlock the potential of your business. Get started by registering at the link below: See you there!
3:04 - Establish a healthy customer base in specific subdivisions, then raise prices. 4:53 - Reduce your scope of offerings and increase your prices after realizing you were unable to meet demand with too many services. 6:17 - Our "property opportunity checklist" helps landscapers find and capitalize on these opportunities, resulting in higher profits. 8:08 - Learn how to say no so you can grow your business.
1. Develop a Specific Service Area: Identify and focus on a specific service area in order to build route density and maximize profitability. 2. Build a Service Suite: Specializing in a few high-quality services is the key to streamlining operations and elevating your brand. 3. Creating Profitable Landscapes: Learn how to turn landscaping problems into opportunities for profit.
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget 2-Day Workshop where you level your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/2dayregistermar
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| 02 Jun 2023 | Digital Marketing Secrets for Contractors with Matt Thibeau | 00:32:48 | |
How do we attract more clients and stand out against competitors’ businesses through effective marketing strategies and systems?
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| 09 Mar 2023 | Ditch the Itch with Austin Douglas: The Dangers of Poison Ivy plants You Aren't Aware of That Could Harm You and Those Around you. Take Advantage of Poison Ivy Academy's Education Program, Enroll Now! | 00:38:06 | |
There are some plants that you shouldn't let grow in your backyard. It might have surprised you to learn that some of these are poisonous. You, as a landscaper, could also be at risk if you don't know which plants could pose a health threat. The first thing you should do is familiarize yourself with these poisonous plants, so you do not end up getting hospitalized because you do not know what they are. Join us today as the ditch the itch man himself explains why it's so important to know what kind of plant to stay away from. If you are passionate about killing poisonous plants, you might be interested in becoming an arborist. Austin will tell you how.
"There are so many plants with three leaves out there that you can't follow, right? Otherwise, you'll think every plant with three leaves is this thing that's just going to destroy you or make you itch, give you oozing blisters, and nobody wants that. And then if you're irresponsible with an herbicide, you go out there and you see everything with three leaves. Well, now you're killing everything you don't need to." Austin Douglas
Topics Covered:
This is the story of how Austin Douglas founded his company.
The process Austin goes through every time he receives a call from a customer. Their goal is to make sure the client is aware of the importance of removing poison ivy.
The author discusses different kinds of poisonous plants that the average person would be unaware of. When you don't know how to properly handle these plants, you could endanger your health.
The remediation process. What are the steps a certified arborist follows to remediate? 9:53 - “Plant health care is basically the concept that trees and shrubs have issues, whether they be insect disease, nutrient deficiencies, they have issues due to the environment around them. And due to abiotic and biotic factors. abiotic is basically manmade, we intervened and caused an issue. biotic is living, so we're talking insects, fungi, and things of that nature. And plant health care is basically altering the environment. So that way, we can make this tree or shrub healthy again, you basically have to read the tree, read the environment, see what's going on, and then make adjustments from there.” What is Plant healthcare? Austin explains. 15:05 - “That's like the first part of what we do when we communicate with a client, right? When we go out there, and we inspect the property, it's all education. So we walk a property, we look at everything. Oh, look, you have these shrubs? Oh, look, they have this insect issue. Do you have these trees? Oh, it looks like they have this issue. Oh, your pines over there. They look like they adopt the stroma and maybe some diplopia tip light, you just start educating people. Because when you start educating people and showing people what you actually know, you're immediately perceived as more professional. They immediately their body changes, they kind of relax and they go, I got the right guy. And that's what you want because then it becomes easier to sell them a service.” Seeing the importance of knowing things made Austin realize he needed to start an academy that educates people about poison ivy prevention. It is his goal to educate people. These types of things should be educated not only to homeowners but also to landscapers.
Connect with Austin
Instagram: https://www.instagram.com/keithkalfas/
Poison Ivy Academy Special Offer for Untrapped Podcast Listeners: https://www.poisonivy-academy.com/offers/A2QSkRFu/checkout | |||
| 03 May 2024 | How Chasing Money Can End You Up A Failure | 00:07:57 | |
In this episode, join host Keith Kalfas as he embarks on a journey toward personal growth and enlightenment. Through candid stories and thought-provoking conversations, we unravel the highs and lows of elevating our consciousness. From the allure of social media stardom to the profound impact of spiritual wisdom and community bonds, discover the genuine keys to unlocking personal development. Tune in as we navigate the intricate process of integrating profound insights into our everyday experiences.
"True success is not measured by the size of your bank account, but by the depth of your spiritual growth and the strength of your connections with others." - Keith Kalfas Topics Covered:
Key Takeaways Authenticity Over Fame: The podcast emphasizes the importance of prioritizing genuine personal growth over the superficial allure of social media success.
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower | |||
| 23 Jun 2024 | Handling Stress & Overwhelm - What I've Learned To Overcome it | 00:17:37 | |
In this engaging episode, I took a deep dive into the world of entrepreneurship, grappling with the formidable foes of overwhelm and stress. I learned that the key lies in remaining calm in the face of chaos, cutting off distractions, and owning up to our commitments. It's not just about pushing through; it's about finding that sweet spot and edge where growth and challenges intersect. I also made an important distinction between material Success and true fulfillment. It's not just about the numbers in your bank account; it's about aligning with your purpose and finding holistic wealth. So, remember, when you feel the weight of the world on your shoulders, dig deep, take charge, and overcome the overwhelm. This is your journey to unleashing your true potential and thriving in business. "I think that you can have all of the materialistic wealth and money and riches and the boat and the cars and the houses and all these things and be able to give to charities and help people and stuff like and do all these beautiful things and have a vacation home and do the thing that you love and are passionate and your dream and desire to do. But you have to turn off the world and check out of the world and stay checked into strategy and your heart and what means the most to you." - Keith. Topic Covered: 00:00 - Manage overwhelm by finding your edge and working it. 05:06 - Text customer, prioritize calm and avoid overwhelm. 06:29 - Experienced freedom and self-care crucial for well-being. 12:07- Success lies in finding purpose, hard work, and embracing challenges. Instead of pursuing materialistic wealth, strive to do what you love, even during difficult times. Embrace the idea of falling in love with what you hate as a secret to reaching the next level, as suggested by Grant Cardone. 15:06 - Embracing the wealth of being present, overcoming anxiety.
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs. Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence | |||
| 09 Jun 2023 | How to Market Your Business On Social Media | Omnipresence Strategy | 00:19:24 | |
The marketing process can be really tricky if you're not sure what to do. But you know that posting videos on all your social media accounts will work, right? To increase your business's visibility, you don't need to spend thousands of dollars on Google ads in order to create this content.
- Keith Kalfas.
1:55 “I've learned out of pulling my hair out and trying to do it all myself how you can actually build a small team of virtual assistants around you for an incredibly low cost.” The idea of hiring one person to do everything for you will not work. Because he or she might be good at one thing but not at everything. Therefore, it is better to have a specialist handle each task in order to avoid messes.
3:18 - “There's fiverr.com. I know you've heard of that. But you ain't heard of it like this. There's upwork.com. There are all these different freelance websites.” You can hire a virtual assistant from these freelancing platforms. There are people who can do these tasks at very low costs. Find a specialist who is an expert in each area.
Creating the monthly content that you need to upload does not require much effort. The only thing you need to do is create one great piece of content per month. The goal is not just about creating content, so listen to Keith for some additional advice. There should also be a bit of work on this.
9:10 - “Send it to an article writer. The article writer writes the article on your website, like the blog plugin or something, and you get the blog. And then, when the blog is done, you send it to another virtual assistant, a va, whose job is to repurpose content.” Getting noticed can be achieved through a blog. As a bonus, you'll be more visible when you repurpose it.
12:09 - “I want you to book 24 or 48 hours with the studio person or somebody who's got a dope camera and maybe some lighting and good audio. And then I want you to script and write out and plan.” In the absence of a recording space. Booking a studio or room where you can record this stuff would be a good idea. For a small amount, you can buy a green screen and have the video editor edit it for you. This will ensure your content looks professional, regardless of whether you are on a job site or not.
The advantage of creating your own content is that you can control the quality. This proves that you are the best candidate for the job. It is the best marketing strategy you could use for your business.
Key Takeaways: "Omnipresent means you're on all social media platforms all the time. But you're not doing you have a virtual assistant posting it all for you." "You tell a story about the job site, a case study testimonial video, for instance." "If you could take that one video and get a hit, maybe only one out of eight of those videos would become a hit. You can put that thing on the front of your website, and it'll sit there for two-three years and will sell your work."
Connect with Keith
Resources/People Mentioned: Email: kalfasmedia@gmail.com Entrepreneur Bundle: https://www.keithkalfas.com/store/RUGXugU8 Jobber: www.getjobber.com/keith
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| 04 Sep 2024 | These 3 Things I Learned the HARD WAY Landscaping Business 🤮| 3 Is The Real Secret | 00:12:44 | |
In this episode, Keith shares invaluable insights from a decade-long experience serving 5,000 clients in a landscaping business. He discusses the challenges and strategies to make the business more manageable and enjoyable. Key topics include the importance of consuming industry-specific knowledge through audiobooks and podcasts, avoiding unrelated distractions, and systemizing tasks. He emphasizes the importance of integrity, simplifying services, and maintaining a clear separation between personal and business life. Real-world advice on facing and learning from mistakes, setting clear boundaries, and investing in coaching programs for faster growth are provided to help landscaping business owners succeed.
" And when you make these mistakes in your landscaping business, don't resist them and stick your head in the sand, take full responsibility, fall on your sword and eat the mistake, no matter how painful it is and eat it right. That way you'll learn. Through pain and suffering. And then that's how you get better." - Keith Kalfas Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways | |||
| 11 Sep 2023 | How to Win 2024 Before it Even Starts with Joshua Latimer | 00:15:02 | |
Welcome to this episode of The Untrapped Podcast, where we're joined by a remarkable guest who's about to drop some serious wisdom. Today, we have the privilege of sitting down with Joshua Latimer, a true business visionary. You might already know Joshua from his incredible success stories - he's taken multiple businesses past the million-dollar mark, automated them, and even sold them, all while maintaining an unwavering passion for marketing. With over a thousand entrepreneurs personally coached and countless millionaires created through his guidance, Joshua is a game-changer in the world of business. In the next few minutes, he's going to share insights that can revolutionize your approach to business and marketing. But before we dive in, make sure to mark your calendars for September 13th and 14th because Joshua has a game-changing event coming up, and we'll get all the details.
"Now, I think Warren Buffett, or a lot of famous investors say you make your money on the asset when you buy it, not when you sell it. And we're going to make our money in 2024. Now when we plan it, not when we're in the middle of it. And so it's going to be exciting, it's awesome." - Joshua Latimer Topics Covered:
Key Takeaways "You're poor, and then you're balling. And then you panic here, even though it happens every year, and then you mini-balling again. And then you're poor again. And then it's this emotional rollercoaster. And what happens is people do their marketing backward. Backward means they stopped spending money on marketing up this curve right here. Because they get booked a month or two out, right? And then when it starts to go down, they panic. And they spend all their money, waste all their money, marketing when people don't want to buy their stuff. And then it goes up again. And the cycle continues, right. " - Joshua
Connect with Joshua YouTube: https://www.youtube.com/@JoshuaLatimer Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 24 Apr 2023 | $200M Service Business with 700 Employees || Game-Changing Mindset Tips || Tommy Mello A1 | 01:01:01 | |
A successful business requires a business mentality. If you want to succeed in your business, you need to think like one. Learn how to lead, not just how to work. This is how Tommy Mello made his career soar. The focus of his leadership development was not on how to solve problems but on how to improve his leadership abilities. Your mindset should be focused on cultivating your team. For him, he can hire a subject matter expert to solve problems he cannot solve. Rather than being ashamed, he encourages us to ask for help and find the best people for the job. The end goal should be to manage these people and grow your business by managing them, not to do everything yourself.
Tommy Mello owns A1 garage door service. Six years ago, he began his podcast to help entrepreneurs grow their businesses. He is a note-taker, and every time something comes up in his head, he writes about it. His success inspired him to write the first book Home Service Millionaire, and he then wrote Elevate, a book about attracting and developing a winning team. You can buy his book using this link: www.elevateandwin.com/keith
“I never call people my employees. I like to call them internal customers. I like to call them my coworkers. I like to call them my team.” - Tommy Mello.
Topics Covered:
Introduction to Tommy Mello. 2:04 - “I love what I do, man, and I'm opening up doors. The first thing I start with every speech I do is I'm in the garage for business. I'm in 23 states. If you like what we do, use our company, and see how we do things, but also have a graduate company looking to partner up with a great company that's going to take care of your internal customers, that's us. So at building little marketers out there. It's amazing what happens when you give. It's the byproduct of giving just good things happen.” Tommy shares how he got started in the business. He never refers to his employees as employees; he calls them his team. It's that kind of approach that builds a great leadership team.
Paying your employees appropriately was Tommy's main point. A good salary won't make them leave you. It is the byproduct of paying people what they are worth that they provide good customer service. Therefore, you must set your price high enough to cover the cost.
Tommy admits that he can't do everything by himself. His secret to success is hiring the best of the best. Having a jack-of-all-trades approach won't help you succeed. It's important to stay on track with your schedule. Leadership skills can be improved by recognizing your weaknesses. 20:10 - “ I never want to be the bad guy. I'm not a good, bad guy. I'm not good at firing people. In fact, I'm probably too lenient on second or third chances. But I've really empowered my team. And I think that that's something that most business owners fail out.” Don't be afraid to make big decisions and praise those around you. Encourage your team to make their own decisions and recognize their achievements. 38:06 - “I learned the simple formula without a budget without numbers. How much are you spending as a percentage of revenue on marketing? And if it balloons for one month, why? what's working and what's not, when you can reinvest the things that are working all the time, and the evidence is clear, because you've got data integrity to make sure the numbers are right, then it's basically a compass. And you just got to follow TrueNorth to get where you want to go. And the CRM and the accounting tools allow you to do this, but a lot of people go accounting or smiling. I don't want to budget. It's too much work. And it is a lot of work. It's a lot of work to get it right. But when it is right, you'll find the Holy Grail.” Tommy loves numbers, he's always calculating and computing. When it comes to business, numbers are very important to him. He ensures they meet their monthly KPIs. Every department maintains a scorecard to track performance. 46:12 - “I want to see their six-month plan, their one-year plan, their three-year plan, their five-year plan, and then I want to show them how it could help them hit their goals. Same thing with vendors, the same thing with anybody. And that's the whole meaning of the word Elevate. You get to win when they win. And it doesn't need to be losers.” Tommy explains why he wrote Elevate and what the book title means to him.
Key Takeaways: “People used to talk about me on Facebook before the podcast and say he's our villain. He is such a prick. He comes into our market. He takes our employees. He raises prices, and he charges too much. And others like, well, Tommy's a pretty good guy. I'm making a lot more money now. The employees are happier. My clients are happier, and my vendors are happier because our product mix is better. So they all won. And that's the hard part for people to comprehend. And it just doesn't make sense. But it works.” - Tommy Mello
Connect with Tommy
Instagram: https://www.instagram.com/keithkalfas/
Resources Mentioned: The Home Service Expert: https://podcasts.apple.com/us/podcast/the-home-service-expert-podcast/id1341478446 Elevate: Build a Business Where Everybody Wins: https://www.amazon.com/Elevate-Build-Business-Where-Everybody/dp/B0BWSNBQZV HVAC Spells Wealth: https://www.amazon.com/HVAC-Spells-Wealth-Ron-Smith/dp/142431481X Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business: https://www.amazon.com/Rocket-Fuel-Essential-Combination-Business/dp/1942952317 Traction: Get a Grip on Your Business: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 Home Service Millionaire: https://homeservicemillionaire.com/ Essentialism: The Disciplined Pursuit of Less: https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382 The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results:https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776Surprisingly-Extraordinary-Results/dp/1885167776 Come Up for Air: https://www.amazon.com/Come-Up-Air-Leverage-Drowning/dp/140024384X The Infinite Game: https://www.amazon.com/Infinite-Game-Simon-Sinek/dp/073521350X Elevate: www.elevateandwin.com/keith Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs 7 Steps To Marketing Your Business: https://www.keithkalfas.com/7steps
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| 04 May 2023 | Lawn Care Business Success Stories with Paul Jamison, host of Green Industry Podcast | 00:56:32 | |
Are you ready to be inspired by extraordinary tales of success in the lawn care business? In this engaging discussion, our guest, Paul Jamison, emphasizes the critical role of the internet in propelling your business forward. Throughout the episode, we explore diverse topics and success stories, including the profound influence of company culture on retaining employees, the significance of community in laying a solid foundation. "You need to take the internet serious and learn how it can best serve your business, whether that's Youtube, Instagram, Facebook, podcast, AI, fill in the blank." - Paul Jamison Topics Covered:
Key Takeaways
"When you want to do anything and you're committed, you will go out and ask for help. And you'll find the answers and you will get it done, you will be laser focused, and make it happen and I'm watching this happen all over the place with the internet. Now with our community, these podcasts, you can get access to the information much, much faster. And I'm also learning that paying for information is compressing time and shortening, shortening the learning curve like now when I want to learn something, I'm like, Who can I pay to help me? Is there somebody I can pay to consult me? Right? Because I'm not trying to go get it for free on YouTube. I'm literally trying to find the person and pay them to compress the time." - Keith Connect with Paul Website: https://greenindustrypodcast.com/
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resouces and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 25 Feb 2024 | 7 Steps to Marketing Your Service Business | Keith Kalfas Speech Lawn Care Life Conference | 01:03:30 | |
In this episode, Keith Kalfas speaks on the importance of developing effective marketing strategies for small businesses, emphasizing the role of networking and attending live events to gain insights. He discusses his seven steps to marketing business which include taking advantage of Google My Business, adopting price transparency, downloading the MailChimp app for email marketing, and making use of ringless voicemail for retargeting existing clients. Keith further emphasizes the need for outsourcing tasks like website building or graphics design to virtual assistants and the importance of delegating tasks to knowledgeable parties rather than attempting to master all roles individually. By being transparent, consistent, and constantly engaging with customers, he suggests businesses can effectively raise their profiles and increase their clientele.
- Keith Kalfas
"Utilize these seemingly small strategies—such as garnering positive five-star reviews, leveraging ringless voicemail, and implementing email marketing. Additionally, consider hiring virtual assistants to support your graphic design needs and create compelling flyers. These actions can help you establish an effective marketing system, enabling you to generate revenue consistently. Think of it as a reliable tool that you can access whenever needed, providing you with a constant stream of returns." - Keith Kalfas Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
Easy Budgeting Blueprint: keithkalfas.com/4steps
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| 13 Mar 2023 | How to Train Landscaping Employees - 4 Step System This Actually Works | 00:07:21 | |
You've spent a lot of time teaching your landscaping employees, but they still don't know how? The probable cause is that we are training them in the wrong way. I have learned 4 easy steps on how to train your employees that will remain in their minds. Check out these steps. You might be missing a few steps, so this episode is for you. Please join me for a quick episode touch-up where I discuss how these steps can help you train your landscaping employees This changed my business, I promise you, this is so easy and so powerful already, and you're gonna come back and you're gonna thank me and I didn't make this up. I learned this from someone else. And I was too stubborn to listen - Keith Kalfas Topics Covered 00:37 - “So you make sure they have the proper gloves, eye protection, ear protection, safety equipment, they've signed the paperwork” Make sure all these things are done correctly and that they are all equipped with safety equipment before you get started. 1:13 - “Step one, had them relax, and just their whole job right now you tell them your job is just to hang out and watch me. You trim the shrubs. And you explain why you're trimming.” It begins with teaching them, explaining why you are doing it, and letting them know the importance of the task. 3:06 - “Step two, is you hand them the shrub trimmers, and you tell them alright, now I'm gonna hang out and I'm gonna hang out and watch you trim the shrubs.”The second phase is to let them experience the job once you have educated them about its importance. You shouldn't shout at them if they make a mistake since they are in the adjustment phase. Make any necessary corrections.
Once they are ready and have a clear understanding of what they need to do. They can teach you the same way you taught them. If they don't explain in the same way as you did. There's nothing to worry about. The most important thing is that they understand how the process works well 5:18 - “Hey, Joe, Joe already knows the drill, right? Come over here real quick. All right, now we're standing here. Now I want you to teach Joe, what you just learned. I want you to teach Joe. Step four, have him teach somebody else how to turn shrubs.” A fourth phase involves asking them to teach someone else. By repetition, learning takes place.
Key Takeaways: “So there's an accountability thing that happens in the brain that triggers because the best way to learn something is to actually teach it. There's something that happens like when you teach something, especially when you just learned it and it integrates it into your subconscious mind faster.”
Helpful Resources: The 16 Documents You MUST HAVE When Hiring Landscaping Employees 📑 How To Get Landscaping Customers Right Now how to start a Landscaping business with no Startup money. tips to start your small scale landscape business. 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course Landscaping Audio Book Landscaping Audiobook on Audible LANDSCAPING BUSINESS
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| 14 Nov 2022 | Why You Shouldn't Offer Too Many Services in Your Landscaping Business? | 00:08:15 | |
Offering too many services may increase your income, but you may not be aware that offering this small type of service to many customers can lower the quality of your work since you tend to hustle and work fast because you have a lot of commitments to these services for a small fee.
Do you think this is the right way to work? Do you think this is a good strategy for increasing sales? In today's episode, I explain how to earn more money by doing less by following the right strategy and understanding why your landscaping business shouldn't offer too many services.
Whatever. you do. You got to do it right in order for it to all pass so you can actually get the check. You're gonna do a lot of different things, right. You can't have any of those things wrong because you're serving people. - Keith Kalfas
Why do you have to listen to today's episode.
00:24 - “So imagine it's just like yellow Legos. And you gotta build that thing. So can pass, and the Legos are coming down the conveyor belt quickly. Well, what if there were red, not just yellow Legos? But there are green and yellow Legos. And now you're building two different castles. But they're totally different types of castles because they're different services. It's a totally different thing” When you offer too many services, your business may suffer. The quality of all services may vary, and some factors may be the same, but others may be different. Know what's what before you jump in.
2:05 - “How long did it take you to learn how to do all this, right? So it's like, if you got too many services, it's over complexify the hell out of your business, lowering the quality of each service.” When you offer too many services, make sure that the quality is not compromised.
4:15 - "So why don't you rather do just like ten $10,000 jobs are 100 grand, but what type of jobs? So are you going to get to that 10,000 by offering a whole bunch of different services like I was talking about? Are you going to just do one service like luxury hardscape outdoor living? Wouldn't it be better if you focused on bigger projects instead of offering a wide range of services for a small fee?
4:48 - “There was a meet-up with this person who was in a room in the highest-paid entrepreneur in the room of this group of people who did like over 20 million a year, and all he did was gutter cleaning. That's all I've got her cleaning, but he was like the best, most prominent gutter cleaning company in his whole multi-state area or something; that's all they did.” After you refine the processes, you get the tools and can train people. It would be even better if you did just a handful of things really, really well, and tuned it and did it really, really fast and efficiently.
5:40 - "Now, the amount that you can get paid is not really tied directly to just your skill. Because if you have the skill, you can do something faster and make more because you can increase the rate and pace at which you do it. But part of how much you make, how much money you can make, is directly proportional to how many people are lined up willing to do the same exact thing." This world is full of people with skills, and you're not the only one who has them. What will you do to dominate?
“So it's like if you got too many services, it's over complexify the hell out of your business, lowering the quality of each service”
“You could offer way more stuff to each customer in the form of packages could be a good thing to limit and increase the average ticket price of each individual customer from 40 bucks 200 bucks to 10,000 depending on each customer”
"So are you going to get to that 10,000 by offering a whole bunch of different services like I was talking about are you going to just do one service like luxury hardscape outdoor living?"
Connect with Keith
Resources/People Mentioned: My Website: Official Site Keith Kalfas My Podcast Page: The UNTRAPPED Podcast Please leave us a well-written, positive 5-star review if you liked the show. You may click here.
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| 29 Mar 2024 | 3 Tips on How to Deal with Toxic Narcissists | 00:19:33 | |
In this episode of the Untrapped Podcast, Keith shares insights on dealing with narcissistic or toxic people who drain your energy, drawing from his passion for personal development. He explores the psychology behind toxic behaviors, strategies for maintaining emotional distance, and the importance of setting boundaries. Keith advises against engaging in logical conversations with narcissists, as it can lead to manipulation and emotional turmoil. He also discusses the 'mean sweet cycle' of toxic individuals and emphasizes the necessity of pre-deciding how to handle such people calmly and proactively. Additionally, Keith highlights the importance of empathy, self-care, and developing the conscious capacity to support those affected by toxic relations. The episode includes a brief interlude promoting the Ramp Rack product and touches on Keith's personal challenges, such as the burpee challenge. Keith concludes by encouraging listeners to focus on personal development and support the podcast on Spotify.
"Empathy and support: Listen, love, and let them be." - Keith Kalfas Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower | |||
| 13 Jan 2024 | FINALLY! - How to Hire Employees | 00:50:46 | |
Is it important for business owners to prioritize and value their employees over their clients, and how does this impact their ability to take on larger jobs and expand their businesses? In today's podcast, we will cover the crucial topic of hiring and retaining employees for home service businesses. In this episode, Dan Platta shares his invaluable insights and experiences on the complexities of recruitment, employee turnover, and how to foster a positive working environment. Let us guide you through the challenging terrain of finding and nurturing a team that will drive your business forward. We'll explore everything from practical hiring strategies to the trials and triumphs of employee retention. Get ready for a candid and engaging discussion about finding and keeping the right potential employees, whether you're a business owner or simply curious about the hiring process.
- Dan Platta
00:00 Bookkeeping and recruiting tips from Dan Platta. 03:39 Bad hiring decisions led to bad employee choices. Showcase your company's values and culture to attract talent. 10:31 Employing people who have a positive attitude rather than those with experience. 15:51 Hiring process needs to be improved with a better filtering system. 19:32 Enhance your chances of success at job interviews and avoid frustration. 21:33 Check for competitive spirit by preparing, asking, and assessing. 25:12 Troubleshooting issues related to cash flow and undercharging. 28:55 Success in business depends on employees, not clients. 31:59 Nonverbal cues play an important role in the interview process. 33:24 Educating employees about the company's origin story and core values helps them stay engaged. 37:05 Maintain a positive attitude in the workplace by embracing humor. 45:11 Include group interviews in your recruitment process to make it more attractive. 46:23 Learn more about recruiting in our HireLead Chill Facebook group.
"It all starts with us. And we got to create a job that people want, right? And we got to be a leader that people want to work for and people want to follow, they will come for the money. But they won't stay for the money, right? They stay for us and for the culture. And they will stay even when they could go get more money elsewhere. Right. So, there are a few core things that we need to do to create this atmosphere where we have people who want to come and work for us. One is it's all about our core values and our culture and getting people to follow you and believe what you believe." - Dan Platta
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Connect with Dan Facebook Page: https://www.facebook.com/groups/hireleadchill Facebook: https://www.facebook.com/dan.platta LinkedIn: https://www.linkedin.com/in/dan-platta-30736b31/
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
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| 15 Dec 2023 | These Men Make Millions: The Number One Reason Why You're Not Succeeding | The Inconvenient TRUTH | 01:29:22 | |
This conversation-centric podcast episode focuses on the topics of business growth, leadership and overcoming challenging situations. Guests, Steve DHondt of PMS weretheguys.com, a successful brick paver company, and Eric Reno of Paramount Building Incorporated, a firm developed from scratch, share their own personal experiences and growth narratives. They discuss various strategies including dealing with public relations, employee happiness, excellence in customer service, strategic delegation, and optimal process development. The discussions also emphasize on adopting a positive mindset for business growth, the dynamic nature of service business economy and the value of a driven, collaborative team. They highlight their respective core business values and the important role of faith in their personal and professional lives.
"The common theme that I'm seeing again amongst these entrepreneurs that are growing their businesses and succeeding is they're extremely proactive. They're not sticking their head in the sand. They're not being a little bitch and wanting to run under, hide when things happen." - Keith Kalfas Topics Covered:
Key Takeaways
"It's just the leaders. The leaders of our company are the ones that understand. It's shared with the whole vision, but we're seasonal, and a lot of my guys do end up going to Mexico for the winter. So I don't have as much contact with them. We do let them know we post things up. We make sure that, our core values are everywhere. Everything that we are about and what we're changing, from our five year plan and our 10 year plan and our, all those things. The guys are aware of what we're trying to do and the girls as well and as a company and we've implemented profit sharing every single month to every employee and it's always the same. It doesn't matter if you've been here for 30 or 20 years or you just started everybody gets the same profit sharing check. So it really has helped bring more people to my business as well where people have labor shortages. We had six new guys sign on, so we had six new guys sign on to our company, which that's huge. It's huge in our business especially six that not only worked out, they were fantastic or fantastic. " - Steve
Connect with Eric LinkedIn: https://www.linkedin.com/in/eric-reno-78471865/ Connect with Steve LinkedIn: https://www.linkedin.com/in/steve-dhondt-534b23166 Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget | |||
| 31 Oct 2024 | Are You Frustrated with Your Landscaping Business Right Now? | 00:08:53 | |
In this episode, Keith Kelfas offers crucial advice for landscaping business owners facing economic uncertainty. He emphasizes the importance of staying strong, learning new skills, and maintaining a positive mindset. Keith shares insights from books like 'The 7 Habits of Highly Effective People' and 'Guerrilla Marketing Tactics' to highlight resilience and strategic thinking. He also introduces a new sponsor, Durable.co, showcasing its AI-powered website-building tool tailored for landscaping and lawn care businesses. For a detailed understanding, tune in and get inspired to keep hustling and growing your business.
"If you focus on what you can control, you’ll feel more empowered. Start by spending less time with negative, victim-minded people." Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways Build Your Website: https://durable.co/ Promo Code: keith30 | |||
| 10 Jul 2023 | Get PAID What Your WORTH Lawn Care Pricing with Jason Creel of Lawn Care Life | 01:12:38 | |
In this episode, Keith and his guest, Jason Creel talks about the challenges age-based pricing and emphasize the importance of charging based on value. Topics covered include efficiency, navigating the first year of business, attracting profitable customers, weed control programs, online marketing, word-of-mouth referrals, billing systems, window cleaning startup tips, and optimal timing for starting a landscaping business. Tune in for valuable insights and strategies from Keith to excel in your entrepreneurial journey.
"I don't think your pricing should be based on your age, you know, if you're 16 and great, then like, charge what a great person would charge if you're, if you're 47 terrible then charge what a terrible person to charge." - Jason Creel Topics Covered:
Key Takeaways
"I think throw as much activity at the wall, throw as much money at the wall as you possibly can and see what sticks if you have a ton of opportunity. You know, some people say do it all. But then I really think that you should do it all and do everything you can and just work like 12 to 14 hours a day and do that for about 90 days until it gets so unbearable that you're forced to start cutting the fat and carving out what doesn't work. Because in that time period, if this is your first year, the lessons that you're going to be that you're going to learn while being in the trenches, and under the fire, with that amount of pressure on you are going to make you have a nervous breakdown, which is beautiful, but to know, they're gonna, they're gonna teach you invaluable lessons, and you're gonna get a, you know, like a master's degree at this a lot faster than most people if you've got that many customers that fast." - Keith Connect with Jason Facebook Group: https://www.facebook.com/groups/lawncarelife Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 07 Dec 2022 | Simple Tips to GROW Your Business from a Guy Whos Built 7 Businesses - Joshua Latimer | 00:59:38 | |
As a new or existing business owner, you think every client you come across is for you. Even if you notice that the client isn't right or the deal or offer is off. Despite seeing something wrong with the job, you still accept it because of fear of missing out. Stop! Take a moment to reflect on this. How would you react if you were told that there is a better approach to choosing your customers and that there is an easier way to build your systems?
On today's episode, Joshua will explain why everyone isn't your customer. Listen as he discusses how to turn your neighbor marketing into an actual business using the five stages of business development. What is the best way to overcome objections, and how will you make losing customers become winning customers. These are some of the topics Joshua covered in this 1-hour episode. This is quite a lengthy episode, but I assure you it is worth your time. You will be entertained by Joshua's witty stories and gain wisdom as he explains how to hit your target numbers for your business. This is my gift to you, and I hope you gain a lot from this. Joshua Latimer hosts the Quick Talk Podcast - Grow Your Service Business. Currently, the show is in its seventh year. As the founder of AutomateGroseSell.com, he has helped small service business owners understand the power of simple systems. In July 2021, he founded KidWarPlan.com, intending to teach kids how to improve their knowledge, confidence, and maturity. Joshua has also spoken at numerous seminars and events as a guest speaker, sharing his knowledge of upscale business strategies with entrepreneurs.
“When you do postcards, It's not a quote. It's not a sales process. It's a phone call generator. That's what it is.” - Joshua Lattimer
Why do you have to listen to today's episode. 1:33 -” He's so so humble. And I could see his face in the back. And here's a guy who built a business from a flat broke scratch with nothing. He was delivering pizzas. And he strapped a ladder to the top of like a 1990 Chevy Cavalier. Does anybody know Joshua's story? Raise your hand.” Introduction to Joshua Latimer.
5:17 - ”So I want you to think about this. You see, a DJ Carol is generating millions of dollars in all this fancy stuff. That's the wine. The part that people miss is the crushing of the grapes because you weren't there when my car got repossessed. You weren't there when my wife and I went to buy groceries at the grocery store with my newborn baby Maverick, and her debit card got declined, right? You weren't there for that.” Josh shares his experience starting his business from scratch. He mentioned that business is only sometimes win-win. He explains it metaphorically by saying that everyone sees the grapes, but no one sees the crush. As he tells his story, listen closely to how "Joshua Latimer" came to be.
9:03 - “What you have to understand is that a largely automated business like I built like DJ has built all's it is really is a set of systems stacked on top of each other in a set of relationships stacked on top of each other.” A system underpins all businesses, according to Joshua. Systems are powerful. Understand how they work. It all boils down to 5 stages of business.
12:44 “What he did is he used systems really good better than I did buy a lot. His business was bigger than mine. And he grew up faster than mine. But the way we did, it's the same because there's already a path. So I want to briefly explain the five stages of business.” Joshua discusses the five stages of business growth he created with Brandon Vaughn. Then, in a quick explanation, he explains how business development proceeds in five steps.
18:37 - “Here's a question I want to engage with you guys. What is the foundational cornerstone of any successful business on the planet? Say some answers. Just say stuff. Systems, customer service, say, Oh, wait, you've heard this story before, right? It's sales and marketing, right?” Taking this as the number one priority when building your business system is essential. Similarly, Joshua explained that marketing is the process that will get you your customers.
18:37 - “To make the point you need to simplify, you need to learn to do less, not more, you need to focus in tunnel vision on the basic simple stuff that always works instead of trying to do 1600 super advanced tactics or whatever, right? And once your business is big, if you want to nerd out and do super advanced tactics, do it like, That's great.” Hyper-targeting is a technique used in marketing and prospecting. Here's how you can turn your neighbor's marketing strategy into a successful business. Choosing the right customer is important because not all clients will fit your needs. 25:43 - “Okay. We're good. Okay. Do you want to personalize your marketing, whether it's a door hanger, a yard sign, or whatever you want to make it about them? That's my point. Okay. Very simple stuff. This is crammed with construction paper stuff. You make it about them.” Marketing should be your phone call generator. As you create your signage, Joshua provides some dos and don'ts.
27:38 - “you have to be in front of people over and over and over and over and over and over and over like a broken record. That's a relentless nonstop thing.” Whenever you are hyper-targeting your prospects, you should consider multi-touch marketing. However, Joshua believes neighbor marketing is the best method for prospecting due to similar demographics. Here's why. 30:29 - “So we're going to talk about how to turn this neighbor marketing strategy. This is one nugget into an actual system into a lever.” As Joshua defined Principles, Strategy, and Tactics, he outlined the differences between them. 40:21 - “So you want to measure things like your average ticket, and then you're gonna measure your CAC. Who knows what a CAC is? Customer acquisition costs. It's the customer acquisition cost.” Numbers are the key to everything. In Joshua's view, whatever measures are taken to improve the situation will be successful. A winning strategy is useless if it is not measured. The key is in the numbers. Markets are driven by needs alone. 44:57 - 58:26 - — Question and Answer Portion —
Key Takeaways
“In your marketing and your literature, in the way that you look, the way that you smell, the way that you dress, the way that you answer your phone, the inflection in your voice, the way that you do the work and you do the right thing, even though no one's looking the way that you have integrity, the way that after the job's done, he unfairly says you gotta fix something and you do it with a smile and then the way that you follow up with that customer for the next 10 years. That is how you make millions of dollars.” - Joshua Lattimer
“You don't do marketing to get validated that you're good enough and strong enough. You're trying to get the hyper-targeted person to engage with you and call you. That's it" - Joshua Lattimer
Connect with Joshua Linkedin: Joshua Latimer | LinkedIn Facebook: (1) The Growth Vault: For Home Service CEOs | Facebook YouTube: MAP To A Million - YouTube Podcast:The Growth Vault Podcast - Build A 7-Figure Home Service Business
Resources/People Mentioned: The Growth Vault Podcast, hosted by Joshua Lattimer: The Growth Vault Podcast - Build A 7-Figure Home Service Business Send Jim: SendJim.com Brandon Vaughn: Brandon Vaughn | LinkedIn 5 Stages of business growth by Joshua Lattimer: "5 Stages of Business" Which One Are You In? - YouTube Geocodeo for a hassle-free geo coding: Hassle-free geocoding - Geocodio Revenue Buddy: Revenue Buddy -Visual Goal Setting The 7 Habits of Highly Effective People - The 7 Habits of Highly Effective People: Covey, Stephen R.: 9780671663988: Amazon.com: Books
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| 07 Jul 2023 | Scary But I'm TURNING DOWN Landscaping Jobs and Sticking to My CORE SERVICES | 00:09:14 | |
In this episode, I delve into turning down jobs and staying true to core services. Is it a great decision to trust your gut feeling instead of blindly following landscape quotes, and the importance of sticking to core services to avoid regret and stress? The episode delves into the emotional burden associated with landscaping jobs and my personal experiences with plant health and transplant shock. The dangers of taking on additional tasks outside of one's expertise are discussed, highlighting the need to establish boundaries and say no to tasks that can't be handled. Ultimately, the episode explores the fear of risk and the necessity of discernment in making decisions as a business owner. Tune in to hear the full episode as I dive into the world of landscaping, business strategies, and making courageous decisions by emphasizing the importance of establishing boundaries and learning to say no to tasks that are outside of one's expertise, as saying yes to everything may not always be the solution. Join us on this episode as we navigate the scary but rewarding world of the landscaping business.
"Trust me when I say, following your intuition and making decisions based on gut feelings is crucial. But also remember to ask for wisdom from a higher power." - Keith Kalfas Today's Topic: [00:02:19] Topsoil, grass seed, fertilizer, maintenance, emotional baggage. [00:05:54] Taking on unwanted jobs for money: Where's your time best spent? [00:08:40] Learn profitable landscape maintenance secrets. Free video series.
"Here's the thing, hustling to get a big job might seem like a great idea. But as your business grows, you might find yourself dealing with tasks outside your expertise. Set boundaries and learn to say no when it's necessary." "Remember, saying yes to everything and taking on any job may not always be the solution. It's essential to establish boundaries and stay true to your expertise."
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources/People Mentioned: | |||
| 23 Jan 2023 | What Makes a Multi-Million Dollar Business, a Popular YouTube Channel, and a Successful Mastermind Group Work? Interview With the Goat Gang Leader Himself, Tigran Gertz | 00:58:58 | |
When he was just a guy offering services to clients, no one believed he could do it. That prompted him to create his YouTube channel to prove he had it. YouTube has become his portfolio. He admits that no matter what you do to showcase the good stuff, you will likely face criticism. Nevertheless, he continued to share with others what he knew. He created a Mastermind group to help landscapers build their dreams across the country. Today's guest crosses boundaries. He has spoken at many events and owns a multimillion-dollar landscaping company in California. His YouTube channel helps landscapers and their clients understand landscaping by providing them with information. Through his mastermind class called the goat gang, he has also been able to help many small business owners reach their targets. Tune in as I talk with Tigran Gertz about what happens behind the scenes of his business—learning what this wise man says might benefit you and your business.
“I did not start a YouTube channel to become a YouTuber; I started a YouTube channel because people didn't believe me that I could do their job.” - Tigran Gertz
Why do you have to listen to today's episode. 00:16 - “He has a multimillion-dollar landscaping operation. You might have seen his YouTube videos where he not only shows you the entire process of how they install the luxury outdoor living spaces to the maximum, but he also shows you the before the after he shows the mistakes that he makes in his business and how he quickly solves them and its high value.” Introduction to today’s guest
4:21 - “That was really fun. I was actually very nervous about the and, here is a little inside scoop about how that happened. Grant went on an Instagram with me, he goes Instagram Live, and you can invite someone, and you could do an Instagram live with them for, like, a few minutes. And he did that. He invited me on.” Tigran Gertz explains how he got invited to a live interview with Grant Cardone.
9:03 - “One thing I told you is that I get a tremendous amount of sleep every day. A lot of people think that that is the opposite way of being successful, but they say sleep for hours to get more work done. But most of the time, people that sleep for hours, they're not productive. And when you're very well rested and very awake and alert, you're able to get more work done, and you're more cognitive. So sleep for me is huge. As Tigran Gertz explains, sleep is important and benefits a person's well-being and productivity.
11:53 - “One thing that he pointed out was that the reason they're losing respect for me is that when you work alongside your employees, they become your coworkers, and you start making jokes, and you start making comments.” According to Tigran, you must establish a boundary between yourself and your employees to maintain respect between them and you.
13:57 - “I did not start a YouTube channel to become a YouTuber; I started a YouTube channel because people didn't believe me that I could do their job.” According to Tigran, his YouTube channel showcases his ability to walk the talk. As a result, his YouTube channel has become his portfolio.
14:54 - “People come to me, and they say I'm a bad person. I'm an idiot. And the beginning, I always used to try to prove my point and try to prove them wrong. I'm like, No, I'm not I'm really good person. But then I just realized haters are inevitable.” Whatever you do, no matter how you explain. Putting yourself out there, especially on social media, is always risky, regardless of how good you are. You will inevitably get negative feedback from haters.
20:10 - “It's really difficult to get someone's attention with a very good positive video very like. Usually, the more negative the video is, the better it will do. It's crazy because, well, we'll look at the News. The news is super negative. And that just goes to show, especially in the 2020 era, we had just a whole bunch of negativity, and people are glued to the screen. And that's when I felt like humanity was definitely at its lowest.” Whether or not something is said to trigger haters is the difference between being a jackass and just saying something.
25:59 - “It's very difficult to stand up to a customer when they say, Johnny, I want you to do it for this price, you Tom $1,000. And they're like, No, you need to do it for 700. And it's almost like they're doing you a favor by giving you work.” According to Keith and Tigran, the key to surviving bad offers is knowing how much you're worth.
34:58 - “I've always attracted really good people in my life. And that only happened when I started making good decisions. When I was a dirtbag. I was a shitbag; I was doing bad things, and I was attracting bad people. And a lot of people might wonder. They might sit there. Listen, there might wonder, why can't I catch a break because your decisions are garbage? You keep making the wrong decisions.” Avoid making the same mistakes by choosing the right decision for yourself.
38:37 - “A lot of lessons happen from mistakes. But the smart thing to do is learn from other people's mistakes. So you don't have to do that.” Here's an advice from Tigran that everyone should heed.
44:45 - “The only way you can have sanity and landscaping because there are so many variables is to keep track of everything.” Looking at your business's history is important to understand what went wrong.
49:00 - “Sometimes it is not only the customer's decision to hire you, but it is also my decision to if I don't like the person, but I also don't want to do business with them. If I don't have a good relationship, or we have a good vibe, they seem like they're just trying not to get me. I don't want to do business with them. I'll just say no.” When determining whether you and a customer are a right fit, sometimes it's not the customer who chooses that. You will base it on your assessment of the client. Then you can decide whether to accept the offer or not.
51:21 - “I don't really care about design. Taylor is a very good designer. I don't need to learn, I just need to trust him and just continuously give him leads, give him leads, give him leads, and he will close the deals and move forward. What I need to do is focus on marketing and closing deals, that's it.” The whole world does not need to be learned. The only thing you need to do is trust your employees to do the job for you. You hired them to perform a particular task that you couldn't do, so you could focus on your specialty, which is growing your business.
Key Takeaways “I've always attracted really good people in my life. And that only happened when I started making good decisions. When I was a dirtbag. I was a shitbag; I was doing bad things, and I was attracting bad people. And a lot of people might wonder. They might sit there. Listen, there might wonder, why can't I catch a break because your decisions are garbage? You keep making the wrong decisions.” - Tigran Gertz “A lot of lessons happen from mistakes. But the smart thing to do is learn from other people's mistakes. So you don't have to do that.” -Tigran Gertz
Connect with Tigran YouTube: Tigran Gertz - YouTube Instagram: Tigran Gertz (@tigrangertz) • Instagram photos and videos Website: Join the Goat Gang LinkedIn: Tigran Gertz | LinkedIn
Connect with Keith Facebook: https://www.facebook.com/thelandscapingemployeetrap Instagram: https://www.instagram.com/untrapped.podcast/?hl=en YouTube: https://www.youtube.com/channel/UCIaWTkH4yQoDR7SnroIV6Ww Linkedin: https://www.linkedin.com/in/keith-kalfas-2964b146/ Website: https://keith-kalfas.mykajabi.com/
Resources/People Mentioned: The Sleep Revolution: Transforming Your Life, One Night at a Time: The Sleep Revolution: Transforming Your Life, One Night at a Time by Arianna Huffington | Goodreads Patrick Bet-David: Patrick Bet-David - Valuetainment Guru Home Study Course by Eben Pagan: https://ipb.us/eben-pagan/guru-home-study-course/ What $500,000 in Landscaping Looks Like in California!!: What $500,000 in Landscaping Looks Like in California!! - YouTube Goat Gang Mastermind: Join the Goat Gang | |||
| 26 Jun 2023 | $200M Service Business with 700 Employees | Game-Changing Mindset Tips wtih Tommy Mello A1 | 01:09:34 | |
Welcome to this insightful episode of the Untrapped Podcast where we sit down with Tommy Mello. Join us as we go through the world of efficiency and growth, as Tommy shares his expertise on building relationships with employees, effective marketing strategies, empowering others to learn from mistakes, and much more. Get ready to elevate your business game with practical insights and key takeaways that can help you achieve remarkable results.
"I'll never charge for a podcast. But also, there is an opportunity cost for time, I've realized now, why would I ever do one shop tour when I could do 10? At the same time? It's just efficiency. Why would I ever speak to 10 people when I can speak to 1000? Now listen, I do a lot of things. And I try to help a lot of people. But there's only so many hours in a day. And if you're not increasing your efficiency, you're never gonna grow. " - Tommy Mellow Topics Covered:
Key Takeaways
"Love it, man. So you have so much gratitude. That's it. That's it so you know exactly what you want. You're crystal clear. You're on you're hyper passionate you're in love with what you do. And you walk in live in gratitude, infinite curiosity around business and success, or you're always asking questions, you're humbled, you're not afraid to ask for help you build a team around you of people that are smarter than you even know the things that maybe you don't know how to do. You don't want to do it all you focus on what you're best at, and you're a visionary. So you find integrators and people that can help you. And when you help enough people win, you win automatically." - Keith Connect with Tommy Facebook: https://www.facebook.com/tommy.mello.33 Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 02 Feb 2024 | The Best Landscaping Business Advice I Ever Got! | from Mowing & Gardening to 6-Figures | 00:35:18 | |
In this episode, Keith Kalfas shares his experience and advice on starting and scaling a landscaping business. He emphasizes on the importance of undertaking larger jobs for higher profit, dealing with the administrative side of business including taxes and employing help, and making strategic investments back into the business for growth. The podcast discusses the challenges associated with raising rates, losing customers, and managing the administrative side of the business, offering tips for getting through these problems. He advises on getting on top of billing, collections, and administrative tasks, raising prices for more profitability, and dealing with the emotional difficulties of establishing a successful business. He also highlights the importance of tracking the data to steer the business effectively.
- Keith Kalfas
"You have to draw hard lines in the sand and make decisions you've never made before. I used to repeat to myself all the time, Albert Einstein said, the definition of insanity is to do the same thing over and expect a different result. So just working harder or trying harder or mentally trying harder, being more frustrated or being more committed doesn't make the difference." - Keith Kalfas Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
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| 11 May 2023 | Strengthen Your Business by Leveraging Community with Naylor Taliaferro of Lawn Care Rookie | 00:54:40 | |
In this episode, we sit down with Naylor Taliaferro, an event creator and community builder who shares his passion for connecting people and bringing them together. Naylor talks about his childhood experiences and how they contributed to his success today. We delve into why live events have exploded for the industry and community, the power of meeting people face-to-face, and the importance of having one powerful conversation. We also discuss why podcasting is the new form of medium and how live streaming became a thing. Tune in to hear Naylor's inspiring story and key takeaways on the importance of creating a nucleus and surrounding yourself with the right people. "I've just been connected. And I don't want to be unconnected, I just want to keep doing whatever I can to keep making more events and more opportunities to connect people and bring people together." - Naylor Taliaferro Topics Covered:
Key Takeaways
"Just one powerful conversation. You can leave change and implement something different in your business because you got around the right people. And then you can get to the point where you've been three, five years, and you've been in the trenches. And now you find yourself face to face with someone who's just getting started and they're all anxious. And they're like, bro, I'm afraid to leave my job or go full time in my business. Do you like bro, you got this, you got this. And then now you speak life into somebody else. And they leave change. So it's a nucleus, it's getting around." - Keith Connect with Naylor Facebook: https://www.facebook.com/lawncarerookie/
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 07 Feb 2024 | How To Stop Being A "KNOW IT ALL" // Story That Changed My Life // Influencer YOU | 00:06:49 | |
In today's episode, I will take us on a journey of self-discovery and personal growth in the realm of online influence. I delved into a pivotal moment during a speaking engagement in Seattle, where I found myself confronted with the realization that I had been unknowingly projecting a "know-it-all" attitude. Through vulnerability and introspection, I will share how a sincere conversation with a close friend opened my eyes to the importance of humility and the value of being a lifelong student, regardless of one's level of expertise. Join me as a transformative story unfolds, highlighting the profound impact of self-awareness and genuine connection in the dynamic world of social media influence, where I opened up about a significant experience that reshaped my outlook on being an influencer. I shared a story about a time when I let my ego get the best of me and how it negatively impacted my interactions with others. This experience taught me a valuable lesson about the importance of humility and lifelong learning, no matter how much expertise we may have. I delve into how this realization transformed my approach to attending events and how it can positively influence your journey as well. Don't miss out on this powerful reflection, and stay tuned for more impactful stories and valuable insights on the Untrapped Podcast, available today on all major podcast platforms | |||
| 03 Nov 2023 | Platta's Five Finances Fundamentals | 02:09:37 | |
In this episode, Keith is joined by the financial expert, Dan Platta. Together, they unravel the secrets of success in the business world, sharing practical insights on bookkeeping, growth strategies, and the art of aligning your passion with your business. Whether you're a seasoned entrepreneur or just embarking on your journey, tune in for invaluable advice that can help you navigate the entrepreneurial landscape and achieve unbounded success.
"When you scale a business, your role as a business owner changes drastically. Your day-to-day is totally different, but it also is the most rewarding thing you can do because then it's a business, it's not a job. And that transition is probably one of the hardest parts of owning a business. Your role changes so much, and if you can't adapt to that change, you can really get yourself in trouble." - Dan Platta Topics Covered:
Key Takeaways
Connect with Dan LinkedIn: https://www.linkedin.com/in/dan-platta-30736b31 Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 15 Jun 2024 | How To Grow Your Personal Brand and Monetize | 01:29:30 | |
In today's episode I deep dive into the intricate world of content creation, marketing, and personal development. I peeled back the layers of impactful storytelling, emphasizing the incredible power of harnessing emotions to create compelling and meaningful content. My discussions also illuminated the importance of unwavering authenticity in an industry plagued by manipulative marketing tactics. I delved into the challenging yet transformative journey of transitioning businesses, effectively automating operations, and cultivating financial stability. By exploring personal anecdotes and insights, I unearthed the pivotal role of integrity, strategically building and managing your team, and harnessing social media to foster exponential business growth. Elevate your business game and leave a lasting impact! Head to keithkalfas.com to access exclusive insights and grab your free downloadable guide on smartphone-based social media marketing. It’s time to turn your dreams into reality!
Topics Covered:
09:04 Passion and targeted content are essential for success. 13:43 Influencers emphasize integrity in making money online. 18:49 Parking lot lines symbolize life's journey. 23:22 Overcome fear, embrace change, and stay passionate. 31:53 Started landscape business with raw authenticity and passion. 37:03 Entrepreneur warns against manipulative marketing tactics. 39:25 Podcast and media businesses thrive and diversify income. 48:49 Stay focused and purpose-driven; avoid distractions. 54:22 Fully commit to video/podcast. Use every moment. 57:13 Structure habits, set rules for specific behavior. 01:05:40 Building a personal brand and marketing strategy. 01:09:29 Struggling with services, considering removing window cleaning. 01:16:35 Commitment attracts like-minded individuals, and fear repels. 01:18:55 Interview, hire and test virtual assistants efficiently. 01:25:20 Invest in books, business, and executive assistance. 01:27:34 Free group coaching call invites for everyone.
Key Takeaways
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence | |||
| 09 May 2024 | How the P.O.P.P Method Improved My Landscaping YouTube Videos | 00:37:35 | |
In today's episode, I explored the transformative power of the P.O.P.P method—Passion Overcoming the Pressure to Peacock—while diving into the art of captivating storytelling and authentic engagement. I delved into the significance of leveraging personal experiences, the hero's journey, and the oscillation method to craft compelling narratives that resonate with your audience. From utilizing smartphones for video creation to mastering content syndication and virtual assistant support, I covered a wealth of strategies to elevate your business's online presence. If you're ready to unleash the full potential of your entrepreneurial journey, this session is a goldmine of wisdom. Keep the passion alive and keep creating!"
"Before you ever even make videos, you can think about it or write it down. I went and looked in the mirror, and I was like, don't ever be negative. Don't whine or complain, complain on videos, and have the specific things you talk about." - Keith
Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget 2-Day Workshop where you level your Landscaping Business to $100K and beyond: Register for the two day workshop (keithkalfas.com) Discover the 3 Steps To Crush It in Your Landscaping Business: Landscaping Free Video Series - Organic (keithkalfas.com)
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| 17 Feb 2024 | Know Your Worth | This Episode Will Change Your Life Forever | 00:29:12 | |
In this episode, Keith share his inspiring journey. From humble beginnings to incredible success, Keith's story is a testament to the power of perseverance and self-belief. Join us as we uncover the secrets to building a successful business and living a fulfilling life. Keith's insights into marketing, branding, and mindset are sure to leave you motivated and ready to take on the world. Tune in as we explore the keys to unlocking your true potential and achieving your dreams. "Nothing is going to change... Nothing's going to happen if you don't know your worth. It's never going to happen. Nothing is going to change." - Keith Kalfas Topics Covered:
Takeaway: "Raise the standards of your personal excellence... Raise your personal identity. The old you of where you started is dead and gone. Hug that person, let it go, cry it out, but today you're an entrepreneur and today you get paid what you're worth." - Keith Kalfas Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS Launch Your Landscaping Business: https://keithkalfas.com/landscapingseries Manage your finances: keithkalfas.com/budget Identify Your Superpower: keithkalfas.com/superpower
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| 27 Apr 2023 | $30M Lawn Care Company Advice with Kory Ballard, Founder Perficut Site Management & Owner Ballard Innovative Products | 00:36:53 | |
In this episode, we sit down with Kory Ballard, an industry veteran who started his journey in the field at the age of 14. Kory shares his insights on various aspects of the business, from attracting and retaining the best talent to the importance of maintaining a professional image. He also opens up about the struggles his business faced when it reached $5 million in revenue and how hiring a CFO helped turn things around. "It's hard work. You've got equipment, you've got people, you got the weather, you've got all the inflation going on and fuel, you're gonna go out and do this and not be profitable, man, just go fishing" - Kory Ballard Topics Covered:
Key Takeaways
"A criteria of the people who watch my videos are just getting started. They're so excited. And I get these messages in my inbox sometime. And I'm so excited because I remember how I felt but with some of these guys, were all I'm gonna do it. I'm gonna grow a multimillion dollar business, just watch me. So from somebody who's just getting started, who that's their vision and their dream, maybe they believe that will make them feel worthy. Or maybe like that'll make people they love proud of them or for any different reason." - Keith Connect with Kory Website: https://www.ballard-inc.com/ or https://perficut.com/team/kory-ballard/
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resouces and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 12 Nov 2024 | You Can't Run a Professional Landscaping Business AND Be Undercharging | STOP IT | 00:17:48 | |
In this episode, we dive into the psychological and financial struggles of running a service business, especially when undercharging creates a cycle of stress and low profitability. Keith Kalfas, shares personal strategies for escaping this 'doom loop' by setting boundaries, improving communication, and learning from successful entrepreneurs. We also discuss the value of staying positive, organized, and building a high-performance mindset, supported by strong personal relationships. Plus, stay tuned for upcoming content featuring successful business tours and interviews.
"Break free from the 'doom loop' of undercharging by valuing your work, setting boundaries, and treating each challenge as data rather than a personal failure." Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways Build Your Website: https://durable.co/ Promo Code: keith30 | |||
| 19 Feb 2024 | Scaling Tree Business: How Joshua Tree Experts Made Franchising Work to Their Advantage | 00:24:25 | |
Today, Keith is joined by special guests, Joshua Tree Experts, who share their insights and success in franchising their tree business. From discussing the challenges and trust required in tree work to delving into creating a franchise system, this episode provides a captivating look into the world of scaling a business in the green industry. Listeners can expect to gain valuable knowledge about franchising, budgeting, hiring, and managing a business, along with actionable tips and resources to support their entrepreneurial journey. With engaging discussions and practical insights, this episode promises to be an enlightening and inspiring listen for anyone looking to grow and scale their business.
Topics Covered 00:00 Franchising necessitates careful relationship-building and substantial administrative preparation, such as state registration and the development of comprehensive operational and disclosure documents. 06:19 Free education and franchise opportunities in tree care. 09:10 The company successfully implemented the Gino, Wickman, and EOS model. 13:09 Developing diverse skills for strategic business expansion. 14:43 The corporate office offers comprehensive recruitment support. 18:09 Establishing goals, enforcing accountability, fostering team collaboration. 20:49 Franchise support and success processes for franchisees.
Key Takeaways:
Learn how Joshua Tree Experts leveraged their expertise in the tree care industry to create a replicable and scalable business model, similar to the franchise systems seen in fast-food chains. Their approach has led them to sell 5 franchises in just over a year, with expansion plans across different cities. 2. Transforming Your Business through Clear Systems and Support: Discover how the Joshua Tree Experts team emphasizes providing a clear system and unwavering support for their franchisees. They have streamlined processes for onboarding, tool and equipment procurement, and even offer a comprehensive recruitment process to ensure their franchisees have the necessary backing to succeed. 3. Nurturing a Collaborative and Forward-Thinking Culture: Joshua and Dylan reveal the importance of fostering a collaborative environment and a forward-thinking mindset within the franchise. They actively seek out entrepreneurial individuals who are not just looking to do the technical work but are keen on investing in and scaling a proven system.
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget
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| 16 Sep 2024 | He built a Multi-Million Dollar Window Cleaning Soft Washing Business | Then Created DOPE Marketing | 00:20:52 | |
Join us as we dive deep with David Carroll, founder of Dope Marketing, who shares his inspiring journey of building a multimillion-dollar service business in window cleaning, pressure washing, and soft washing before transitioning into his dream venture, Dope Marketing. Discover the secrets behind his success, automation of service businesses, and how he balanced his family's priorities. Learn about the importance of personal health, making life-changing decisions, and maintaining happiness amidst the hustle. Don't miss out on this insightful interview packed with valuable lessons on business, life, and personal growth!
"Think of the last three times that you worried yourself to a point that no one could really talk you out of it. Remember that feeling? How do you feel today? It was nothing." Topics Covered:
Key Takeaways Automating and systematizing a business ensures it can run smoothly without constant involvement from the owner. Letting go of control and trusting the team reduces unnecessary stress and allows for better focus on what can be influenced. Understanding business cycles, maintaining consistent marketing efforts, and planning ahead for busy and slow periods are key to sustaining steady growth. Personal accountability and self-improvement are essential, with learning from mistakes and prioritizing well-being being critical for long-term success. Achieving balance in life is also vital, with family and personal health prioritized over work. Empowering employees and trusting them to make decisions without micromanagement leads to more efficient operations. Additionally, having a clear vision and regularly revisiting the original goals and purpose helps stay motivated and keep the business on track.
Connect with David LinkedIn: https://www.linkedin.com/in/dopemarketing/
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways
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| 18 May 2024 | 12 Exact Steps To Scale Your Landscaping Business | 02:43:24 | |
Keith Kalfas, alongside guest Dan Plata of Blue Sky Services, explores critical aspects such as financial management, dividing personal and business finances, and the evolution of the owner's role during growth. It tackles the transition from hourly to commission-based employee compensation, demonstrating how it can boost productivity and align employee incentives with the business's success. This episode also highlights the significance of managing operational capacity, the financial and structural implications of business expansion, and practical tips on asset management. Furthermore, it addresses the importance of a strategic approach to marketing, recruitment, and maintaining quality over quantity as the business scales. The conversation provides a well-rounded perspective on achieving profitable and sustainable growth, balancing operational efficiency, and navigating the challenges inherent in expanding a service-oriented venture.
" If you have the employees right now, your ceiling is unlimited, but if you don't have the employees, you can't go anywhere. You can't keep growing because there's nowhere to go with those phone calls." - Dan Plata Topics Covered:
Key Takeaways Recruiting Investment: Emphasizes the pivotal role of investing in recruiting, sharing a lesson learned about spending significantly more on recruitment the following year, demonstrating how it fuels business growth. Employee Value: Highlights the crucial role of employees in business success, stressing the need to prioritize hiring and retaining the right employees as they are the key to unlocking business scalability. Managing Employee Onboarding: Discusses the extensive process of managing employee onboarding, training, documentation, and compliance tasks as a full-time job that demands attention to detail and thoroughness in execution. Outsourcing Recruitment: Suggests the option of outsourcing recruitment to streamline the hiring process, ensuring that only qualified candidates are presented to optimize time and resources effectively. Scalability Challenges: Describes the challenges of scaling a business, from the initial investment in infrastructure to managing expanding costs, and the necessity of balancing revenue growth with escalating expenses. Impacts of Infrastructure Expansion: Explores the financial impacts of scaling infrastructure, touching on the trade-offs between revenue growth and increased operational costs, shedding light on the complexities of financial sustainability during business expansion. Net Profit Margins: Illustrates the fluctuations in net profit margins as the business scales, exemplifying how revenue growth may not always correlate with increased profitability due to escalating expenses and operational challenges. Business Evaluation: Advocates for continuous evaluation and adaptation in response to evolving business needs, emphasizing the iterative nature of assessing and adjusting strategies to navigate the complexities of business growth effectively. Expectation vs. Reality: Dives into the contrast between expectations and realities of business growth, showcasing how predictions of profitability and success can be challenged by unforeseen obstacles and the need for agile problem-solving. Continuous Learning Curve: Acknowledges the ongoing learning curve in business management, even for experienced professionals, underscoring the need for adaptability, resilience, and a strategic approach to overcome challenges and propel business success. Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence | |||
| 25 Nov 2022 | A Black Friday Cyber Special Offer Just For you | 00:28:10 | |
This Black Friday Cyber Monday I'm Doing a Special Offer and it's called the ENTREPRENEUR BUNDLE on keithkalfas.com Hope you take me up on it! | |||
| 28 Oct 2023 | How I Deal with Elderly Customers in My Landscaping Business | 00:16:47 | |
In today's fast-paced world, it's easy to disregard the invaluable life experiences and insights that our elderly customers bring to the table. Join me as I provide a unique glimpse into the nuances of serving elderly clients in the landscaping industry. From demonstrating respect and acknowledging their contributions to tackling the intricacies of pricing and client expectations, you'll gain valuable insights how to approach these interactions with a spirit of humility and understanding. It's high time we redefine the way we cater to the elderly and embrace the wealth of experiences they have to offer.
"Elderly people are amazing. They're to be respected and honored. That's how you deal with elderly people. If you keep that first in your thoughts, then everything else will fall into place." - Keith Kalfas Topics Covered:
Key Takeaways Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 29 Apr 2024 | It's time to level up your entire life IMMEDIATELY NOW! | 00:11:28 | |
Ready to level up your game? In this powerful session, I dive into the importance of decisive action and preparation. From fighting the good fight to maximizing every minute, I explore the significance of surrounding yourself with the right people, setting healthy boundaries, and finding your purpose. It's time to cut out distractions, gain clarity, and take a bet on yourself. This is your year to shine. Let's do this!"
Topics Covered:
07:00 - Find supportive people and avoid negativity. 09:05 - Increased self-awareness, connected mind and body. 11:02 - Get fired up; it's your turn now!
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget 2-Day Workshop where you level your Landscaping Business to $100K and beyond: Register for the two day workshop (keithkalfas.com) | |||
| 19 Jun 2023 | Getting Out of the Field and Knowing Your Man Hr. Rate Jacob Godar | 01:16:16 | |
In this episode, we uncover valuable insights from our guest, Jacob Godar. From overcoming the fear of the unknown to the importance of delegation, daily planning, and building a strong team, we dive into the strategies that drive results. Discover the transformative power of investing in yourself, the significance of networking and conferences, and the impact of embracing a broader perspective. Join us as we uncover the path to long-term success and break free from limiting mindsets.
"If you just focus on marketing, sales, and production, and consistently focus on getting better and better and better at each one, you're going to be able to have that big load of work. That's the deal, though." - Jacob Godar Topics Covered:
Key Takeaways
"We all want to build companies grow more make more money. But like the ability to give back and help my team earn more money, like that's that's the cool thing because that's what's going to take you like all the way it's very the whole keep it small and keep it all type of mentality is never going to get you real real far." - Keith Connect with Joshua Facebook: https://www.facebook.com/jacob.godar.5 Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 14 Apr 2024 | How to Start a Landscaping Business For Beginners | 00:06:07 | |
This episode explores the process of starting a landscaping business from scratch, providing guidance on landing your first client, marketing your services, and scaling your business. Among the topics I covered were creating irresistible offers, using social media, and managing your business operations. Here's a must-listen episode if you're ready to become an entrepreneur in the landscaping industry. To learn more, check out our free video series at keithkalfas.com/landscapingseries.
Topics Covered
4:57 Start a landscaping business and making good money within two to three years. 5:30 - The low barrier to entry and potential for high earnings in the industry.
Key Takeaways:
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget 2-Day Workshop where you LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/2dayregistermar FREE 3 Video Series reveals: at keithkalfas.com/landscapingseries. | |||
| 30 May 2023 | 4 Tips to a Healthier Lawn - Impress Your Landscaping Clients with Allyn Hane of Thelawncarenut | 01:01:51 | |
In today's discussion, our guest Allyn Hane, a seasoned lawn professional, shares valuable insights on the benefits of adding spray services to your lawn business. Allyn emphasizes that incorporating spray services not only allows you to generate excellent profits but also offers a unique value proposition to customers by tapping into a market with less competition and saturation. Throughout the episode, we delve into a range of topics, including the importance of learning your land as a new homeowner, finding joy in mowing, implementing integrated pest management strategies, debunking fears around fertilizer usage, identifying different types of pests, and maximizing earnings through pesticide spraying. Additionally, we explore the experience of working for a lawn care company, the two enemies of a thriving lawn, and when it might be time to hire a receptionist to maintain a positive customer experience. Prepare to gain valuable insights and key takeaways from this enlightening conversation! Key takeaways from this episode include Allyn's clarification that fertilizers do not cause lawn burns and the importance of proper calibration and adherence to label instructions. As a lawn professional, it's crucial to overcome any fears surrounding fertilizer usage and understand that it contributes to the overall health and beauty of the lawn. Keith also shares a helpful tip for dealing with burnout in your business by hiring a receptionist to ensure a positive front-facing voice while you focus on other essential aspects.
"I was talking to them talking to lawn professionals, a lot of y'all you want to add spray service. And I think you should- I think it's excellent way to make good profit and offer something to customers that has a little less competition and a little less saturation. " - Allyn Hane Topics Covered:
Key Takeaways
"if you ever get into a place in your business where you are just burned out and you're sick of talking to customers, and you cannot muster up the energy to be super nice and polite and happy and helpful just because it happens. Hire a receptionist who will be the good front facing voice for your business. And then you could just leave the field and muscle through it." - Keith Connect with Allyn Website: https://thelawncarenut.com/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 12 May 2024 | How Much Should Landscapers Charge To Install Mulch in 2024? | 00:14:09 | |
In this video, Keith Kelfas shares comprehensive advice on how to effectively price and execute mulching services in 2024, starting with a baseline charge of $150 per yard installed. He details the process of mulching on a commercial property, emphasizing the importance of direct application to save time and resources. Keith discusses considerations for coverage area based on mulch shred type and suggests using online tools for accurate measurements. He recounts his pricing evolution from $65 to $150 per yard installed, including materials and transportation, and stresses the importance of adjusting mulch quantities around plants and garden design. Keith also covers different mulch types, the issues with red mulch, and the necessity of charging for additional services like bed prepping and mulch removal to avoid suffocating plants. Finally, he highlights the need for clear communication with the client to ensure property boundaries are respected and offers a free workshop for landscapers looking to increase profits.
"Mulch isn't just about beautifying landscapes; it's about protecting plants and ensuring their health. Charge accordingly, and let your work speak volumes" - Keith Kalfas Topics Covered:
Key Takeaways Pricing Strategy: Emphasizes the importance of pricing mulch installation services appropriately. He suggests charging based on factors like material costs, labor, transportation, and overheads. His progression from $65 per yard to $150 per yard reflects the value he attributes to his service and the market demand. Value Proposition: Beyond mere installation, stresses the value of his service in terms of expertise, quality, and attention to detail. He advocates for charging what's right to reflect the comprehensive nature of the service provided. Customer Education: Highlights the importance of educating customers about mulch types, proper application techniques, and the potential risks of incorrect mulch usage, such as suffocating plants or promoting fungal infections. Upselling Opportunities: Discusses the opportunity to upsell additional services like bed preparation, edging, weeding, and plant maintenance. These services enhance the overall aesthetics and health of the landscape while increasing revenue for the landscaper. Transparency and Honesty: Emphasizes the benefits of being transparent and honest with customers about pricing, scope of work, and potential challenges. This builds trust and credibility, leading to satisfied customers and repeat business. Continuous Learning: Encourages landscapers to continually educate themselves about best practices, industry trends, and business strategies to improve their services and profitability.
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence
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| 10 Feb 2023 | Should You Quote Window Cleaning Jobs in Person? | 00:21:48 | |
On today's untrapped, I spoke with Anthony Heeman about what a business owner should and shouldn't do. Are there any common mistakes we make in our businesses that we are unaware of?In today's episode, we'll learn about Antony's tricks and how he manages his high-profile clients. How does he keep customers, and what should you do if you feel you need more confidence about facing your customers? We trade business secrets based on our experiences.“Customers can tell. They can tell when you're legit. And they can tell when you're confident. And I think that's probably one of the biggest things about dealing with people. They want to feel put at ease. They want to feel like you're a professional. They want you to take the freakin reins like people are stressed out in their life. And they're responsible for everything that goes on. They so badly just want to, like, give it this to somebody capable.”- Anthony
Why do you have to listen to today's episode. 0:11 - “ I like to make sure there's nothing that we're missing. I did Google-only quotes for a while back when I was first starting. And it's fine. If you're working in a pretty small service area, in my opinion, once you get into projects that are kind of complex, for example, I'm in window cleaning. So if you're doing new construction, window cleaning, you want to be able to see what's on the glass.”Anthony and Keith discuss In-Person Quotes vs Google-Only Quotes. There are pros and cons to each
5:19 - “ I don't want that. Because the people you're serving, it's like they expect a high level of service, like everybody is working for them essentially like they're at the top of their game. Like these are people that have it together. And it's like, you have to value their time if you are trying to save your time by quoting it halfway. And then you get out there, and you just wasted all of their time talking to them scheduling it coming out there. They're staying home from the businesses that they're trying to run. And then you're just showing up and saying, Sorry, pal, because I wanted to stay home.The best method for dealing with high-profile clients' scheduling problems.
5:54 - “setting the expectations as you did is a big thing. And let them know this is exactly what we're doing.”Providing your customers with clear expectations is crucial.
13:54 - “There's a learning curve with going into houses, especially if you're starting outside only like landscaping or pressure washing and then going inside a home.”Anthony believes that going into a customer's home can be challenging because not all customers have the same attitude. When dealing with high-profile clients, you need to learn how to blend in.
Key Takeaways “I don't want that. Because the people you're serving, it's like they expect a high level of service, like everybody is working for them essentially like they're at the top of their game. Like these are people that have it together. And it's like, you have to value their time if you are trying to save your time by quoting it halfway. And then you get out there, and you just wasted all of their time talking to them scheduling it coming out there. They're staying home from the businesses that they're trying to run. And then you're just showing up and being like, Sorry, pal, like actually like because I wanted to stay at home.” - Anthony Haamen
“I think I'm an extremely empathic person, and I'm talking about myself because maybe you watching might be the same. Some of my customers like very energetically as soon as I walk in the house some cars So, just jump up, start clean all the windows, and I'm almost like, my energy is like, I got this. And the customer was like, oh, cool, and they just go back to what they're doing. And I bang it out, and I'm happy. But for some customers, I walk into the house and feel like pins and needles. And I feel like, How come it's a different scenario for every house? You shouldn't have these emotions mixed with the business.” - Keith Kalfas
Connect with Anthony Youtube: Window Cleaning Anthony - YouTube Instagram: Anthony Haamen (@windowcleaninganthony) Connect with Keith Facebook: https://www.facebook.com/thelandscapingemployeetrap Instagram: https://www.instagram.com/untrapped.podcast/?hl=en YouTube: https://www.youtube.com/channel/UCIaWTkH4yQoDR7SnroIV6Ww Linkedin: https://www.linkedin.com/in/keith-kalfas-2964b146/ Website: https://keith-kalfas.mykajabi.com/
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| 29 Dec 2023 | He Built a Multi-Million Dollar Landscaping Company | Now His Only Job is Visionary Leader with Steve DHondt | 01:29:18 | |
This episode comprises discussions with Steve DHondt, a successful landscaping businessman, covering the dynamics of running his Michigan-based landscaping business. They delve into his strategies, from staffing to project management, and handling unforeseen issues such as environmental challenges. They highlight the significance of pricing, maintaining a strong team, client relationships, and showcasing a unique showroom experience. The second part discusses the shift of his business to an 'by-appointment-only' setup due to COVID-19, thereby enhancing customer service and experience. They encourage simplicity and value in life; investing back into the business instead of seeking grandiose lifestyles. The conversation ends on a philosophical note promoting non-material wealth, emphasizing family ties, and mental and spiritual fulfillment.
"The processes are important because that's how you get people to be able to be productive, feel good about what they've done, right?" - Steve Dhondt Topics Covered:
Key Takeaways See you in a certain through a certain lens. And then as you're, they don't know you're out there um, earning, growing your business going, cause you're showing them a professional face. You're not showing them everything you go through. And as you start to level up your whole identity and your worth, your knowledge base grows, you're just, you have to start raising your prices and Hey, you want to live a good life too." - Keith
"I feel more fulfillment helping people. So if I can drive a car like that, I would feel I wouldn't feel right. What is it? This car is not practical at all. It doesn't do anything. Nobody wants to be you. They'd want a They want your car and they picture them in the car. There's no reason for the car if you don't, especially if you're just trying to show off, and that's what most people are trying to do is show off. Or do they want you to think I just heard this? You're going to compare your life to someone else's highlight reels. And it's not, that's not, you have no clue what those people are going through with the struggles at most of the stuff that you see out there, the flash and all that. It's, it'll never bring you happiness, invest it back into your company and your company will keep paying you. And it's just this. Ying yang relationship with your company that your company will take care of you and you take care of your people and you have your, like you said, your own ecosystem where everybody is not capped." - Steve
Connect with Steve LinkedIn: https://www.linkedin.com/in/steve-dhondt-534b23166 Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget | |||
| 02 Dec 2023 | The Inconvenient Secret to Levelling Up | 00:35:28 | |
In this episode, Keith dives into the inconvenient truth about levelling up in life and business. From sharing personal mindset insights to discussing the impact of external circumstances and internal responses, Keith explores the gap between stimulus and response, drawing inspiration from Dr. Victor Frankl's book, "Man's Search for Meaning." He emphasizes the importance of facing challenges with resilience and choosing to respond to difficult situations. Keith also reflects on the concept of toughening up and building emotional resilience to navigate the adversities of business and life.
"The secrets to leveling up - surround yourself with A players and people who have a great attitude and who actually genuinely care about you. There are people who are coming to your life and they leave for just a season. And if you make the mistake of thinking that and opening your heart up too much to somebody who doesn't deserve that part of you. Then you're, you're opening yourself up to getting hurt." - Keith Kalfas Topics Covered:
Key Takeaways Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 03 Jun 2024 | "KNOW YOUR WORTH" | This Video Will Change Your Life | Keith Kalfas Speech (Lawntreprenuer Academy) | 00:23:34 | |
In today's episode, I delved into the critical topic of understanding your worth in the business world. I shared valuable insights on setting boundaries, implementing minimum pricing, and the significance of prequalifying employees. My personal anecdotes and hard-earned wisdom paint a vivid picture of the challenges and triumphs entrepreneurs often face. My message is a powerful reminder that we are the architects of our worth as business owners. It's time to take control, stand firm in our value, and let this session embolden and guide us on our entrepreneurial path. I started raising the prices on the customers that were outside the service area incrementally without however far they were. It was so hard to do when customers dropped, by and they said, hey. Last year, it was a $1,000 to do all this. Why is it, you know, 12, 1400? And if you have a reason why, and you believe it in your heart, and you know your worth If you believe it in your heart, they'll feel it and you'll get it. And you'll start to get it more and more and more. - Keith
Topics Covered: 00:00 Community recognizes Keith's impact and authenticity. 05:43 Struggling with demanding boss and financial dishonesty. 08:11 Establish boundaries, work smarter, prioritize well-being. 11:16 Set aside 30% for taxes and raise prices. 15:31 Raising prices to cover travel and density. 17:35 Struggles lead to a desire for a better life. 21:00 Overcoming hardship, finding identity, and making accurate decisions. 22:59 Embrace life's challenges and seek rewards.
Key Takeaways
📈 **Minimum Pricing**: Establishing a minimum price and not compromising on it is essential. It's about standing your ground and delivering value that matches your worth. 🌐 **Marketing and Advertising**: Keith emphasizes the importance of continuous marketing and advertising efforts. Keeping the hopper full and staying booked are vital for business growth.
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence | |||
| 08 Dec 2023 | Level Up Your Landscaping Business: Knowing Your Worth and The Power of Structure | 00:36:09 | |
In this episode, Keith shares his journey in the world of landscaping, highlighting the importance of knowing one's worth and getting adequate mentorship. He talks about his struggles in his early years, underpricing his services, and the frustration of his low income despite having an active business. Keith shares how he learned to value himself, raise his prices, and improve his business. He stresses the importance of creating a business structure and setting a minimum for undertaking jobs to ensure a suitable profit margin. Keith emphasizes the idea of problem-solving through engaging the appropriate 'who' instead of focusing on 'how', endorsing the concept of hiring or seeking help for areas outside one's expertise. He encourages listeners to download his free workbook to help them upgrade their landscaping businesses.
"In a world filled with complexities and hurdles, it's easy to get overwhelmed and discouraged. However, by shifting our mindset and asking ourselves, "What would this look like if it were easy?" we open up a new realm of possibilities." - Keith Kalfas Topics Covered:
Key Takeaways Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget | |||
| 20 Apr 2024 | From Itch to Enterprise with Austin Douglas | 00:45:13 | |
In this episode of the Untrapped Podcast, host Keith Kalfas interviews certified arborist Austin Douglas, the visionary behind a unique green industry business that specializes in poison ivy remediation and mosquito control services. Austin shares insights on his entrepreneurial journey, the specialized services his business offers, the importance of certifications in arboriculture, and the niche markets he serves. He also discusses the challenges and solutions in poison ivy removal, the technical aspects of tree care, and his passion for continuous education within the green industry. Furthermore, Austin touches on his educational efforts through Elevate Applicate, aimed at helping individuals become certified pesticide applicators. The conversation encapsulates the journey of a green industry professional who has carved a niche for himself through innovation, education, and a deep-rooted passion for the environment.
"You're a problem solver first. Whether you're solving the problem of beautifying a property through mulch or mowing the lawn, you're a problem solver." - Austin Douglas Topics Covered
Key Takeaways: Pursuing Passion with Expertise: 'Ditch the Itch' exemplifies how following one's passion, driven by expert knowledge and specialized skills, can lead to creating a unique and successful business. This story inspires us to delve deep into our interests, gain certifications, and become leading figures in niche markets. It's a testament to the power of combining passion with professional growth. Empowering Through Education: The use of digital platforms for education and brand building goes beyond mere marketing. It's about sharing knowledge, inspiring others, and creating a community that values continuous learning and improvement. This approach not only elevates a business but also contributes to the industry's overall advancement, encouraging us all to share our journey and expertise for the greater good.
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs Landscaping Workshop keithkalfas.com/levelup LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Level Up Workshop: Keithkalfas.com/levelup | |||
| 20 Apr 2023 | UPGRADE Entrepreneur Mindset with David Carroll of DOPE Marketing | 00:40:25 | |
Are you looking to up your marketing game and recession-proof your business? Look no further than the latest episode of this podcast, featuring entrepreneur and marketing expert David Carroll. In this episode, David shares his insights on how to find your superpower in business, the importance of consistent branding, and his recession-proof marketing strategy. He also discusses the value of time and how to allocate it wisely in order to achieve success. With his wealth of knowledge and experience building successful businesses, David provides practical and actionable advice that you won't want to miss. Tune in now to learn how to take your business to the next level! "What people need to realize right now is touching less people more. That's recession-proof marketing, " - David Carroll Topics Covered:
Key Takeaways
"He said one thing to me, one out of the two things, the first one that stuck with me, he's like, you know, back in 2016, when people were talking about growing their business and all these online courses and live events, he goes, Yeah, I went to all that shit. And I'm not saying anything about anybody else. But while everybody else just kept learning more about it, I actually went out and did the shit. I actually just did it. He's like, it's not rocket science. And then another thing he said to me, which was powerful asides from, you know, him just taking the action and taking the risk was, he said, you know, Keith, what I've done, because you've built two multimillion dollar businesses, you said, 1000s and 1000s of people have done this before me. It's not like I'm the first person to invent the wheel, bro. Like, people have figured this shit out." - Keith Connect with David Website: https://www.dopemarketing.com/
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resouces and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 15 May 2023 | Why The "Growing Pains" are WORTH IT Lawn & Landscaping Business 6 Figure Landscaper with Thomas O'Halloran of T-C-O Landscapes | 01:07:21 | |
Welcome to this episode of Untrapped Podcast! In this insightful discussion, we delve into the world of landscaping and business success with Thomas O'Halloran, an experienced entrepreneur who knows the importance of separating emotions from the business realm. As Thomas shares his journey, he emphasizes the significance of putting our hearts, souls, and hard work into our ventures while maintaining an objective mindset. Throughout the conversation, we explore various topics, including Thomas's beginnings in landscaping, the power of personal interactions, the value of building credit, and the differences between residential and commercial contracts. Additionally, we uncover the benefits of seasonal contracts versus per-push contracts, dive into the transformative seven-figure landscaper program, and highlight the significance of being hands-on in one's business. Furthermore, this episode enlightens us on the importance of maintaining a hyper-specific list and implementing effective local market domination strategies for business marketing. Join us as we uncover these key insights and take away valuable lessons from Thomas O'Halloran's wealth of experience in the landscaping industry. "Whatever you do try to keep the emotion out of business and that's really hard when you build something because we put our hearts and our souls and our literal sweat, blood, and tears right into this stuff. There's no way, we as human beings, we cannot change anybody's mind we can persuade in one way or the other" - Thomas O'Halloran Topics Covered:
Key Takeaways
"When you have the right people, things go a lot smoother. Like, with my crew, we have all the quotes and everything communicated on Jobber. And it's hyper-specific, exactly what needs to be done, and the line items are very detailed. And then if it's a job that it's more than just maintenance, and it requires digging, planting, transplanting, building rocks, whatever it is, I will just meet with the guys there in the morning, you know, do a very detailed property walk. And they also on their phones, they get a detailed list and I'll go down the list with them. " - Keith Connect with Thomas Website: https://www.tcolandscapesec.com/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 30 Jan 2023 | How to Curve Your Personal Development. A Conversation With Jobber’s Director of Brand Marketing and Communications Moly Milosovic | 00:50:09 | |
It is important to keep your mind clear, have a balanced diet, and maintain a regular exercise regimen to shape your personal development. The job goes beyond just ensuring money is coming in or the job is completed. In order to execute the right plan for your business, you must also allow your knowledge to grow. Proper education will not only help you add mastership to your profession but will also give you an idea of what's the wise thing to do in a difficult situation. Those were the details of our conversation. Our discussion focused on how home service business owners can shape their personal development. In response to Molly's questions, I provided some tips and methods on how to exercise these practices. Which is the main focus of Jobber's summit this upcoming 1st of March. The goal is to provide small business owners with seminars and coaching to help them develop themselves. Join us in this exciting event that you can register for free.
Moly Milosovic leads Jobber's brand marketing and communications. Using brand partnerships, influencer marketing, communications, community programs, media relations, social media, and virtual and in-person activations, her team creates demand in a new market category, home service.
“I gotta say that someone on the outside looking in-home service is this really awesome community, and honestly, green industry, landscaping lawn care are really ahead of the curve where there's no gatekeeping, everybody's sharing knowledge with each other, and sharing what worked, what didn't work for them in the past, that's really great.” - Moly Milosovic
Why do you have to listen to today's episode. 1:13 - “My functional title, as I like to say, well, if this is true, is Director of Brand Marketing and Communications. But what I actually think makes more sense is Head of Community. And that's because I work with a team that is kind of focused on two things, one community initiative to share knowledge and learnings throughout home service.” A brief introduction to Moly Milosovic. Here's a little bit about how she got started in what she does now as Director of Brand Marketing and Communications at Jobber.
4:00 “So then I get down this path of like, oh my god, communication and the articulation of your communication, how well do you define the space in which you communicate? How well do you put rails up on your messaging and say, you know, we stand for this, which means we don't stand for this, and then being lukewarm.” During the conversation, Keith and Molly discuss the importance of communication in curving your personal development.
7:55 “Sometimes we get these life-changing epiphanies like we hear a very specific piece of information that's calibrated at the perfect time. And then what it does is, it's the one domino that connects all these other dots. And you wake up in your business, like if you're a landscape business, and it's the one thing that helps you overcome the fears.” During this interview, Keith talks about his life-changing epiphanies as a business owner.
14:25 “My friend Joshua Latimer said to me he's like, what's the most amount of money you've ever invested in your unlike a coaching program, I look like two grand he goes, that's the problem. You need to invest like five or 10 or 20 grand and then really put something on the line.” Keith recommends joining a mastermind group or coaching program not only to help you achieve personal growth but also to scale your business. Investing in your education is the best way to build a strong foundation to level up your business.
19:21 “So fitness is very important. So he said, like you said, consistency over intensity. Yeah. So I set these tiny little goals like, I'm just going to do 20 Push Ups. That's all I have to do today. And if I jog, I don't have a job. But I just had the power walk one time around the block. And it's like, so if you force yourself to jujitsu, that little tiny workout, but you got to do it.” Keith points out that when it comes to developing your personal development, it doesn't always refer to your mental health, but also to your physical health. He emphasized taking care of his health by doing some exercise that also helps him clear his head.
29:02 “In the Millionaire Mind book by T Harv. Eker. He talks about 80% Go. So he talks about not being a perfectionist. He says there's a saying I love it's like, don't wait till you get good until you get going, and then you'll get good. Right? Molly asked Keith the question about entrepreneurs being too hard on themselves. “If entrepreneurs are really hard on themselves. So there's this idea that you're doing it wrong. Or if you do it, you could think that you're not doing it the way you're supposed to or that you give up if you don't do it perfectly.” If you listen carefully, you will be surprised by his answer.
Key Takeaways “So I believe you have to get clear about the muck in your life in the places you're wasting time. And maybe you're bringing out, eating too much fast food and falling asleep, or you have toxic habits, identify all that stuff, and then go to work on that stuff to get that stuff out of the way once you let go of the heavy buckets of concrete or the sandbags or that things holding you down to the toxic relationship that you spent too much time or, you know, once you can get rid of that it's like, Whoa, it's like holding a beach ball under water. And it's so hard to do because it takes so much might, and then you finally let go, and the thing just pops up to the top and just starts floating on top of the water. Why? Because that's its natural state. So what I mean by that is now you can free up all this mental and emotional bandwidth before you can actually start to receive more new information. You might have to get rid of old stuff.” - Keith Kalfas “You could be could read a book, listen to a podcast, come to an event like dauber Summit. And you'll get, hopefully, really tangible information. But then the idea of, okay, I want to go deeper on this topic, or I want to go even better in this and then invest in a course or a coach. What that speaks to me about is accountability. I personally like setting up meetings to meet with people. So I have like an every three-week meeting with a mentor. When I'm reading a book, I often like to find someone in my life or on my team to a book club with so that I have to have notes ready to talk to them about it every couple of weeks.” - Moly Milosovic “We look up to people, and we think that they're perfect. I like how we're trading epiphanies here because that reminds me of another quote that I recently heard about how if you see someone doing something at that expert level for the 100th time they're doing it, you have to remember that they did have a first time that they did that thing. And it did not go that well. That's how they became an expert. It's not that they woke up one day and they were just magically bestowed with that talent. So yeah, the people we look up to aren't perfect, and they have totally screwed up. But they had the bravery.” - Moly Milosovic
JOBBER SUMMIT
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Connect with Molly Website: Join the Goat GangJobber: The #1 Service Scheduling Software in 2023 | Try for Free (getjobber.com) LinkedIn: Moly Milosovic | LinkedIn
Connect with Keith Facebook: https://www.facebook.com/thelandscapingemployeetrap Instagram: https://www.instagram.com/untrapped.podcast/?hl=en YouTube: https://www.youtube.com/channel/UCIaWTkH4yQoDR7SnroIV6Ww Linkedin: https://www.linkedin.com/in/keith-kalfas-2964b146/ Website: https://keith-kalfas.mykajabi.com/
Resources/People Mentioned: Jobber's Podcast: https://go.getjobber.com/kalfas-jobbersummit23-podcast Work the System by Sam Carpenter: https://www.workthesystem.com/ Atomic Habits by James Clear: https://jamesclear.com/atomic-habits Essentialism by Greg Mckwean: https://www.goodreads.com/book/show/18077875-essentialism One Sentence Persuasion Course by Blair Warren: https://www.goodreads.com/en/book/show/18938967-the-one-sentence-persuasion-course---27-words-to-make-the-world-do-your Millionaire Mind Book by T Harveker: https://www.harveker.com/mmi/ Ray Dalio’s Books: https://www.goodreads.com/author/list/5289593.Ray_Dalio Traction: Get a Grip on Your Business by Gino Wickman: https://www.goodreads.com/book/show/18886376-traction Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business By Gino Wickman: https://www.goodreads.com/book/show/23013858-rocket-fuel Get A Grip: An Entrepreneurial Fable . . . Your Journey to Get Real, Get Simple, and Get Results by Gino Wickman: https://www.amazon.com/Get-Grip-Entrepreneurial-Journey-Results-ebook/dp/B009K44DQY The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz: https://www.amazon.com/Pumpkin-Plan-Strategy-Remarkable-Business/dp/1591844886Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz: https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4?ref_=ast_author_dpThe Toilet Paper Entrepreneur by Mike Michalowicz: https://www.amazon.com/Toilet-Paper-Entrepreneur-tell-like/dp/B014IBZWRW?ref_=ast_author_dpGet Different by Mike Michalowicz: https://gogetdifferent.com/ ABCs of Real Estate: https://books.google.com.ph/books/about/The_ABCs_of_Real_Estate_Investing.html?id=Z7aaAgAAQBAJ&redir_esc=y Robert T. Kiyosaki’s Books: https://www.goodreads.com/author/list/600.Robert_T_Kiyosaki Daniel Solomon’s Books: https://www.goodreads.com/author/list/128595.Daniel_Solomon The Automatic Customer: https://www.goodreads.com/book/show/22571531-the-automatic-customer 80/20 Sales and Marketing by Perry Marshall: https://www.amazon.com/80-20-Sales-Marketing-Definitive/dp/1599185059 DETOX, DECLUTTER, DOMINATE by Perry Marshall: https://www.goodreads.com/book/show/55522695-detox-declutter-dominateYour Next Five Moves by Patric Bet- David: https://www.goodreads.com/book/show/50542735-your-next-five-movesThe Psychology of Money: https://www.goodreads.com/book/show/41881472-the-psychology-of-moneyDr. Dwayne Dryer’s Books: https://www.drwaynedyer.com/products/ The Power of Now: https://www.goodreads.com/book/show/6708.The_Power_of_NowRobin Sharma’s Books: https://www.robinsharma.com/books You Are the Placebo: https://www.goodreads.com/book/show/18051504-you-are-the-placeboThe Ride of a Lifetime: https://www.amazon.ca/Ride-Lifetime-Lessons-Learned-Company/dp/0399592091Multipliers: https://www.goodreads.com/book/show/8310410-multipliersLeadership and Self-Deception: https://www.goodreads.com/book/show/180463.Leadership_and_Self_DeceptionDalai Lama’s Books: https://www.dalailama.com/books Thich Nhat Hanh’s Books: https://www.amazon.com/stores/Thich-Nhat-Hanh/author/B000AP5YRY?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true
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| 28 Apr 2024 | When You See With "Eyes of Equity" The Things you See Change | IDENTITY SHIFT | 00:19:55 | |
In this episode of the Untrapped Podcast, host Keith Kalfas shares a breakthrough insight on the power of identity in shaping our success, particularly in the realms of small business and personal development. After returning from a speaking engagement in Atlanta and despite being unwell, Keith felt compelled to make this episode to share his realization that one's identity fundamentally controls their reaction to and utilization of information. He contrasts how people with scarcity mindsets and those with abundant, successful mindsets respond differently to the same business ideas, attributing the variance to identity. Keith delves into the psychology behind these mindsets, discussing the influence of self-limiting beliefs, the importance of conviction and alignment with higher principles, and the transformative power of letting go of what no longer serves us. He concludes by emphasizing the importance of faith, continual personal growth, and seeking higher questions to fundamentally change how one perceives and interacts with the world, thereby achieving true success and fulfillment.
"The person who is stuck in the victim scarcity mindset might intellectually be very intelligent and awake and understand they're conscious. They're here. And now they'll understand all the information coming in and they'll get excited." - Keith Kalfas Topics Covered:
Key Takeaways Shift in Mindset: Discover a breakthrough moment after 20 years and the importance of understanding your identity's influence on decision-making. Scarcity vs. Abundance Mindset: Contrasting the mindset of struggling individuals with successful entrepreneurs to highlight the power of identity. Conviction and Faith: Learn about the importance of operating from a place of conviction, faith, and courage to overcome limiting beliefs. Self-Discipline and Growth: Embrace self-discipline, let go of old beliefs, and adopt new perspectives for personal and professional growth. Newsletter Invitation: Support the Untrapped Podcast by leaving a positive review on Spotify to inspire more listeners and help others on their entrepreneurial journey
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower | |||
| 24 Jul 2023 | Why You Need to Earn a 50% Profit Margin on Every Single Job with Robert Gauvreau | 00:19:10 | |
In this episode, we explore the 50% gross profit margin rule, a game-changing principle shared by Robert Gauvreau that involves knowing your project costs, doubling them, and achieving a 50% profit margin for a solid foundation in your business. Discover the difference between markup and gross profit margin, how to use the 50% margin as a financial benchmark, and why understanding your numbers is crucial in the entrepreneurial journey. Robert emphasizes the analogy of a scoreboard – without tracking the score (your margins), how can you make informed decisions? Keith stresses the importance of being aware of true costs, not just the obvious ones, to drive better business decisions. Join us to unlock the secrets of financial success and build a thriving business that lasts. Let's dive in!
"For every job you're going to do. And you're going to price, you want to know what the costs are associated with delivering that project, right, you need to know all the material all the time, all the travel, everything, get very well informed of what that looks like. And then take that cost and double it, when you double it, it will give you a 50% profit margin on your job. And that is a benchmark that you can take to the bank. And it will help build you the foundation of a really strong, financially successful business." - Robert Gauvreau Topics Covered:
Key Takeaways
"100% markup is a 50% profit. So this is the last thing that's really occurring to me is Well, I do know my numbers, I do have a bookkeeper, we do get p&l statements. And I know every single penny coming in and out of the business, right, and it allows me to make better decisions, right. And I was frustrated when I didn't know that. So what sometimes when people say things like that, maybe they might be thinking that either or they're not thinking because they don't know they're not aware, or they're pointing to other people. And like a speculation to that. Maybe the people you're saying this too, aren't aware of their true costs, they just see the costs that are right in front of them, but they're not calculating all of the back end, and ongoing, you know, variable costs and all these different things." - Keith Connect with Robert LinkedIn: https://ca.linkedin.com/in/robert-gauvreau-fcpa-fca-93531430 Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 25 May 2023 | The Highest Profit Landscaping: Ponds & Water Features with Jeff Michaels | 00:35:17 | |
Do you want to start a business in the aquascape industry, doing ponds and water features, Or maybe add this to your existing services, but you don’t know how to? Today’s guest was once just like you—a typical guy that got into the business without actually knowing the business. He was a machine builder 25 years ago and just happened to get into aquascape through a spark of interest he felt upon having his pond in his backyard. But through his passion, he was able to be in the industry of the highest profit in the landscaping business. Join us as we discuss how he was able to take a step into this industry and learn how you can make high profits with ponds and water features!
– Jeff Michaels
Keith introduces today’s awesome guest, Jeff Michaels, as they talk about Jeff’s experience of traveling to nine different states to do various aquascape work over the past couple of years, like installing a water feature at a zoo. 05:52 – “The more money you’re gonna make is basically on smaller scale jobs. It’s not always the bigger jobs.” What are the profit margins that somebody can see versus general property maintenance of trimming people’s bushes, installing mulch, and cutting grass? How’s the money made in the aquascape industry? 09:10 – “If a customer wants me to really get artistic using bigger boulders and really take our time on doing these jobs, it’s going to cost a little bit more because you’re spending more time on it.” Jeff gives a cookie-cutter recommendation as he shares how he was able to do nine grand works in a day and how you can do the same. 13:54 – “When I got done with that job, and she looked at it, she had nothing to say…She ended up being one of the best customers I’ve ever had.” Talking about Jeff’s first pond job, highlighting how he could do it even when he had no experience in the business as he was a machine builder 25 years ago. 15:56 – “There’s always money to be made on just this one customer alone. It’s a revolving money-making business.” What do the terms pond clean out, shut down, and start-up mean? How do Jeff and his team do it under certain circumstances? 21:13 – “Now that I know what I know now and we’ve got all the processes in place, that really doesn’t happen.” Discussion about doing the right things when taking care of your ponds and fishes. 24:05 – “Keep it simple stupid. Don’t go into this industry thinking, ‘Okay, I’m going to get a dump trailer. I’m going to go buy an excavator. I started out with my pickup truck, wheelbarrow, shovels, and all that. As long as you have that, you can get a business started doing water features.” The first step and first pieces of equipment you would need if you want to dive into this industry 28:28 – “It’s a passion. When you’re passionate about something, you get excited about it, and you want to do more.” Does Jeff’s whole life revolve around ponds? What’s the dopest thing he’s ever done regarding a pond? 33:01 – Serious about getting into this industry? Pondering Waters is doing some massive hiring right now!
“On the smallest stock, smaller scale, I tried to focus on a 50% profit margin; that’s my profit margin. Larger scale, you can try to get that 50%, but it’s really tricky because one thing goes wrong on a large project, there goes your profit margin.” “The biggest thing when you’re doing projects like this is knowing your numbers. If a company does not know your numbers, you can really go down south pretty quick.” “It all goes back to tracking and knowing your numbers. You get to know what your operational costs are. I think that’s where a lot of contractor kind of mess up a little bit.” “You got to have something and experiment with it. You got to know what you’re talking about. You can take all the classes you want, but what happens if you experience something at your own pond that you haven’t experienced because, basically, you’re doing it through books and videos? Sometimes, something might come up that you don’t know about. You need to know how to handle it. That’s where having your own pond actually comes into play.”
Website: https://ponderingwaters.com/
Eternal Tattoos Koi Pond: Our Favorite Koi Pond Rebuild: https://www.youtube.com/watch?v=xhRqfwv4QaA Jill’s Office: www.jillsoffice.com/ Jobber: https://www.keithkalfas.com/blog/jobber
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| 05 Jun 2023 | Kujo Yardwear Founder Talks Product Development & Business Growth with Shawn Langton | 00:53:39 | |
We have the privilege of sitting down with Shawn Langton, the visionary founder of Kujo Yardwear, to delve into the captivating story of product development and business growth. Join us as we explore the journey of starting the Kujo Yard, from the inception of an idea to the creation of a revolutionary shoe designed specifically for lawn mowing. Along the way, we'll uncover the importance of treating customers like gold, strategies for balancing different roles within a business, the power of having a clear vision, and the wisdom of creating a niche in marketing. Get ready for insightful conversations and key takeaways that will inspire and empower you in your own entrepreneurial pursuits. Let's dive in and learn from the experiences and lessons shared by our remarkable guest.
"When it comes to be in a very specific niche, when I wanted to start a shoe company, that was my dream as a kid. I'm doing it, but there's no way in the world I'm going to just compete as a general like athletic shoe or general hiking shoe going against like Nike We had no chance but the only chance we have surviving and actually making something here is to have a very specific niche, do it really, really well and just focus on it and just in just try to be the best in that very specific niche." - Shawn Langton Topics Covered:
Key Takeaways
"I used to make these these crazy videos. And I still do have like me trimming trees and cussing and yelling and talking about being in the trenches and business and like, I still make some of those videos. But as I've grown a bit, I'm more becoming interested in the deep entrepreneurial conversations that caused the highs are the eureka moments where make you reframe something in your brain that makes you oh my god, that's the answer. And these answers move the needle forward. That helped you realize something in your life and business that make you make an extra 50 or 100 grand this year, that make you you know, be able to upgrade your lifestyle and provide for your family better to watch some of your own dreams come true instead of just getting excited of entertaining information." - Keith Connect with Shawn Website: https://www.kujo.com/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 03 Aug 2024 | 12 Landscaping Business Tips That'll Make You Cringe | 00:25:15 | |
In this compelling episode, Keith Kalfas shares twelve critical tips that have profoundly impacted his life and the lives of many men. He emphasizes the importance of personal accountability, self-improvement, and resilience. Key points include understanding that no one cares about your struggles, realizing that no one will solve your problems for you, the necessity of avoiding repetitive mistakes, fully committing to your work, taking time to unplug, and the critical role of coaching and creating systems. He also discusses the value of financial planning, the importance of hiring help, the need to build multiple income streams, and the ultimate realization that growth requires proactive change. Through personal anecdotes and practical advice, Keith offers guidance for overcoming life's challenges and achieving success. "The success that you are looking for lies in the hard work that you've been avoiding." - Keith Kalfas Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence | |||
| 17 Nov 2023 | Don't Throw in the Towel | 00:11:07 | |
In today's episode, I dive deep into the struggles and triumphs of personal and professional growth. I address the common narrative of feeling stuck and the toll it takes on our mental and emotional well-being. Through powerful anecdotes and motivational insights, I explore the concept of perseverance, the impact of toxic thoughts, and the importance of breaking free from limiting beliefs.
Topics Covered: 3:30: Relentless pursuit of success and integrity. - Struggles with perseverance despite facing challenges and having successful role models.
"The most successful people I know have gone through the most effed-up stuff and continue to go through it. And somehow, they persevere. They persevere through it. Never said those words together in that particular order. They persevere through it. So maybe just think I said the word peer. They peer through the successful people." - Kieth
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 15 Jan 2024 | Starting a Window Cleaning Business in the Winter? My "Back Against The Wall" Story | 00:22:57 | |
This episode dives into the personal journey of starting a window cleaning business amidst challenging circumstances including poverty and debt. Keith discusses his persistency in building the business from ground up, even when faced with the harsh conditions of winter. He delves into personal struggles, offering motivation and vivid storytelling about overcoming obstacles and building a profitable business. He further explores concepts of resilience, hard work, networking, and not taking 'no' for an answer. Also, he emphasizes the importance of making sacrifices, facing your own pain, and realizing nobody else will bear your suffering for you, which are all key to success. Throughout this episode, he imparts lessons about business growth, the need for transitioning from survival mode to steady growth, and underlines the necessity for structure and organization within a growing business.
- Keith Kalfas
"The next 7 years of my life are going to be hell. Five to seven years, but seven years to pay off these karmic debts. I never did anything wrong. I wasn't a bad person, but to dig myself out of this hole and build and establish my life. It seemed like an eternity, but I did the math and the math said seven years is going to go by either way. So in seven years, you're going to crawl out of this fucking hole. And finally be somebody. And it's not going to be the person you always wanted to be. You're not going to be a somebody you have to just accept the fact that you're an average Joe. And you will have a chance at being an average Joe or you're going to be a fucking loser. What are you going to do?" - Keith Kalfas Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Easy Budgeting Blueprint: keithkalfas.com/budget
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| 25 May 2024 | Should You Start a 2nd Business and Run BOTH at the Same Time? | 00:59:15 | |
In this episode of the Untrapped Podcast, host Keith Kalfas talks to Adam Sylvester, owner of Charlottesville Lawn Care and a successful gutter cleaning business in Virginia. They discuss the challenges and benefits of running multiple businesses, employee management, leadership styles, maintaining work-life balance, and the importance of working on the business rather than in it. Adam also shares valuable insights about becoming a better communicator and leader, focusing on personal development, and creating a simple, fulfilling life. They also highlight the role of Jobber software in streamlining business operations.
"You don't get what you preach. You get what you tolerate." - Adam Sylvester Topics Covered:
Key Takeaways Assess Your Current Business: Ensure your existing business is running efficiently and has systems in place to operate smoothly without your constant supervision. Effective Time Management and Delegation: Successfully handling multiple businesses requires wise time allocation and trusting others to manage tasks that don’t need your direct oversight. Financial Preparedness: Ensure you have the necessary funds and a solid financial plan to support a new venture, and understand the financial risks involved. Anticipate Challenges: Be aware of potential challenges such as burnout and stretched resources, and prepare for these obstacles ahead of time. Recognize the Rewards: Multiple income streams, diversified investments, and increased market presence are some of the benefits of running two successful businesses. Personal Decision and Planning: The decision to start a second business is personal and requires thorough planning, assessment, and a willingness to take calculated risks. Stay Motivated: The satisfaction of achieving something few others attempt can be a powerful motivator. Keep dreaming big and stay open to new opportunities.
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence | |||
| 09 Feb 2024 | You Don't Need the Approval of Other Men | Learn How to Deal with Rejection and Become Empowered | 00:13:57 | |
In this episode, Keith Kalfas imparts empowering lessons learned from his entrepreneurial journey. These include the importance of creating value for others, self-reliance, and maintaining a balance between receiving help and doing things independently. He stresses that quality communication holds great significance and shares how acceptance of rejection helped him progress. He also highlights how over-reliance on self-sufficiency can lead to a stagnation in growth. Incorporating experiences from his music and landscaping businesses, he advocates for the necessity of asking for help and the significance of building relationships. He ends by encouraging his audience to not fear rejection, try new things, and share what type of content they wish to see from him in the future.
- Keith Kalfas
"Have interactions with others, especially those who are more successful or experienced, with a mindset of offering value rather than just seeking something for yourself. Instead of solely focusing on what you can gain from them, consider what you can bring to the table and how you can create value for them. This approach not only increases the likelihood of a positive response but also fosters genuine connections and relationships built on mutual benefit. Additionally, it's important to be mindful of the quality of your communication and how it impacts the responses you receive from others. If you find yourself consistently facing rejection or avoidance, it may be necessary to improve the quality of your communication and interactions." - Keith Kalfas Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
Identify Your Superpower: keithkalfas.com/superpower
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| 14 Oct 2024 | Running a Landscaping Business is REALLY HARD! | 00:16:05 | |
In this episode of the Untrapped Podcast, Keith Kalfas shares the hardships and unpredictability of the landscaping business, focusing on the importance of resilience and gratitude in the face of challenges. He discusses personal anecdotes and those of others in similar businesses, illustrating how perseverance through difficulties can lead to greater growth. Keith emphasizes learning from mistakes, maintaining faith, and the significance of managing stress and uncertainty.
" The pressure turns you into a diamond, people who don't have any pressure on them sometimes they just become very lazy and lackadaisical and they don't amount to anything. " Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways Build Your Website: https://durable.co/ Promo Code: keith30 | |||
| 13 Jun 2023 | Entrepreneur MindSet Upgrade with Joshua Latimer | 01:03:12 | |
In today's discussion, we delve into the true essence of success and wealth, going beyond mere desires and materialistic pursuits. Throughout the episode, we explore the importance of expertise, leveraging a service business, anchoring people to higher prices, and controlling the sales process. We uncover the three-step pricing process, strategies to enhance the value of a service, and the ways in which high prices can protect and simplify marketing efforts.
"This is the point, desire alone is almost worthless. But wanting to have lots of money doesn't mean anything. " - Joshua Latimer Topics Covered:
Key Takeaways
"I've been able to make more money over the past couple years and like that I've always wanted to make and I've I've surprised myself of what I invest the money in. Because when I was younger, I thought I would go get that badass Cadillac that I always wanted or stuff like that, or get a crazy watch. And now I find myself investing money into my education, and into my business more than because it's like a conscious choice, step by step, I can get this thing now that depreciates and it's cool for five minutes. Or I can invest in this that it's like you're planting more seeds. It's like, at what point I guess you have to decide what truly makes you incredibly happy and fulfilled. " - Keith Connect with Joshua Website: https://warplan.com/audit Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 22 Mar 2024 | Are You Sick & Tired of Getting Lukewarm Results in Life? | 00:09:59 | |
In this short episode, Keith emphasizes the importance of raising standards across all areas of life, including personal health, relationships, business, and financial management. By elevating standards, individuals can effect positive change in their behavior and interactions with others, leading to growth and improvement. Keith shares personal anecdotes, including lessons learned from their spouse and the impact of taking decisive actions based on high standards. This reinforces the idea that by committing to higher standards, one can drive significant growth in both personal and professional spheres, ultimately leading to a more fulfilling and successful life.
"Raising your standards can lead to significant personal and professional growth, transforming your behavior, interactions, and overall quality of life." - Keith Kalfas Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Check this out!: ramprack.com discount code: keith10 | |||
| 30 Nov 2023 | It's Time to Level Up! | 00:20:42 | |
Feeling stuck in life? Hit a ceiling that seems impossible to break through? I got you. I recently came across a powerful speech that shook me to my core. I'm about to break it down because there's a ton of wisdom in this episode that could change your life.
-Keith Kalfas
Topics Covered: 00:00 Financial struggles and self-worth reflections intertwined.
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and People Mentioned: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Joshua Latimer: https://www.youtube.com/@JoshuaLatimer/videos
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| 14 Nov 2023 | Growing Your Business Beyond the Mower with Blake Albertson | 01:02:19 | |
In this podcast episode, we dive into the world of lawn care business expansion and acquisition with Blake Albertson of B&B Lawncare. He sheds light on the challenges and strategies involved in acquiring new companies, particularly in areas like billing and customer transition. We also discuss essential topics like efficient cash flow management, payroll tax handling, and the benefits of learning from industry experts and peers. Blake emphasizes the importance of maintaining a focus on core business activities while steering clear of unnecessary diversification. Furthermore, we explore quick and effective problem-solving skills, the value of empowering employees through open communication and striking a balance between delegation and micromanagement. The episode concludes by highlighting the benefits of decluttering the business for improved efficiency and cost-effectiveness. Tune in for valuable insights into lawn care business growth and success.
" The number one thing that I'm grateful for with the place we're at in business right now is being able to spend more time with my kids that were just like, it's such an age that it's fun, it's moving so fast and I get to hang out with them a little bit more than I could if I was working till dark every night and um, That's what I'm most thankful for, that we've done everything we've done, and we've grown a little bit and stepped a little bit out of the field is being able to spend time with my family. - Blake Albertson Topics Covered:
Key Takeaways "People that like got into a position and now they think that they're the rulers. And that's why people hate their jobs is people get in that position where they have a boss that just thinks they're awesome and they try to control the whole world. "It's called delegation by abdication. So it's like you just delegate and you say here, do this thing and figure it out. All right, peace. And you don't want none to do with it. And then they don't do it right. But it's your fault because you didn't give them clear outlines of specific expectations of what the end result would look like and empower them correctly. Connect with Blake YouTube: https://www.youtube.com/@bblawncarekc
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 26 Mar 2024 | These 3 Tips Will Absolutely Level Up Your Landscaping Business - If You Apply Them | 00:08:04 | |
I wrapped up an incredibly insightful session on how to take your landscaping business to the next level. In this episode, I shared 3 absolute game-changers that have helped me succeed in the industry. First off, it's all about strategically defining your service area. Then, it's crucial to develop a focused suite of services to streamline your operations. Lastly, I revealed how to turn landscaping problems into profits using my exclusive landscaping property opportunity checklist, and I'm giving it away for free!
Intrigued? Join me, where I'll dive deeper into these strategies and share even more valuable information that could be a game-changer for your business. Here is the link to my workshop: https://www.keithkalfas.com/2dayregistermar. Don't miss out!
- Keith Kalfas Topics Covered 5:19 Specialize, offer profitable services, and seize new opportunities. 7:10 Leverage property opportunities to maximize your profit. Join the landscape workshop for more insights.
Key Takeaways:
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget 2-Day Workshop where you LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/2dayregistermar
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| 06 Oct 2023 | Real Talk About Knowing Your Worth and Making More Money In Your Business | 00:18:43 | |
In this episode, Keith dives deep into his journey from starting a landscaping business to reaching the 100k milestone in just two years. He emphasizes the importance of mindset and shares valuable insights on the balance between learning and earning in the entrepreneurial world. Keith also discusses the challenges he faced, including taking on too much work and the importance of setting the right minimums for your services. Along the way, he encounters a surprise guest, William, who shares his perspective on the landscaping industry. Get ready for an engaging and insightful conversation that will inspire and motivate you on your entrepreneurial journey in the season of 2023.
"It's when you get sick of your own bullshit. So the story you're telling yourself in your head about your business and all these things, if you're in a victim state, nobody cares. Nobody cares... There are people who have it way worse than you. So clean it up. And keep climbing. You got this." - Keith Kalfas Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 10 Aug 2024 | Who Do You Praise & Honor When Times Are Good? | 00:22:20 | |
Keith reflects on the importance of maintaining faith and gratitude both during challenging and prosperous times. He shares personal counseling experiences, emphasizing the need for unwavering belief and commitment to God. Keith discusses how people often turn to God only in dire situations and neglect their faith once the crisis passes, drawing parallels with the biblical story of Israel and Judah. He advises viewers to surround themselves with positive influences, seek true spiritual growth, and use social media wisely to reinforce their faith.
"Shared laughter amplifies joy, turning even life's challenges into moments of happiness." - Keith Kalfas Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence | |||
| 21 Aug 2023 | Mowing & Life Priorities with Johnny Mow | 01:19:24 | |
Welcome back to The Untrapped Podcast, where we dive deep into the art of mastering time for life success. As Johnny Mow aptly puts it, "It's all about your time. So the older I get, the more valuable my time is, and becoming a master of my time is critical to life success." In today's episode, we're exploring key topics and insights from Keith and our guest, Johnny, as they share their wisdom on time management, personal growth, and prioritization.
"It's all about your time. That's what he said. So the older I get, the more valuable my time is and becoming master my time is critical to life success. " - Johnny Mow Topics Covered:
Key Takeaways "And I said I'm gonna change actually, I dropped a whole bunch of accounts. I started prioritizing my time. And I don't know if you can see this, but I have like five statements I live by. And this is one of them. It says proper planning prevents poor performance. And when it comes to priority prioritization of your family, you have to plan for it. It has to be on your mind. As soon as you get up in the morning. " - Johnny
"When you change the way you see things, the things that you see literally change, just like going through this like putting your hand on a hot stove, and it burns the hell out of you like running around. I'm just on a quick rant here. Yeah, for your customers. Because when I had people on the podcast that have been through stuff, and they've come to these conclusions, then they'll speak it from the end result. I'm obsessed with the emotional, the breakdown, sometimes you gotta have a breakdown in order to have a breakthrough. " - Keith
Connect with Johnny Youtube: https://www.youtube.com/c/JohnnyMow Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 27 Mar 2023 | Lawn Care vs Landscaping - Can You Do Both Full-time_ Live with MACK LawnCare. | 00:54:20 | |
Lawn care and landscaping each have their own specialties, but can we do both? Being an expert in every area as an entrepreneur, no matter how big or small. Does it really seem possible to handle both simultaneously? That's why we invited Mack from MACK Landscaping & Lawn Care to share his methods with us. We'll discuss not only how he manages both fields, but also what he's learned over the years as a business owner. If you are just starting out, he will share some tips that can be extremely useful to you. There is a lot to learn from this interview, so don't miss it . .
- Mack
Topics Covered:
00:30 - “For me. Landscaping is mulch, shrub trimming, that type of stuff, the maintenance type things, and in small, like small planning type thing. So that's what we do.” In this interview, Mack discusses how he runs his business and which area he specializes in. 3:12 - “Let's just say it's $500 $500.05 $100. Well, we just cut that $1,500 into monthly payments, and add that to the mowing price. So now if you're mowing, I don't know what that math would be. It's 32 weeks for 10 - 30 bucks. So we'd add an extra $30 On to the mowing price. And then that gets them. The shrubs touched anytime there was anything out of order. So then you never have to come and do a whole job. It's just you come to touch up the stuff. They still pay the same price if just carried out over the season. Right. So big lump sum payment.” He explains how they quantify maintenance, as well as how much they charge and how they schedule their work. 15:05 - “You have to be super detailed when the state is doing their investigation because every restraint or every injury or every car accident gets investigated. And you have to write it out like a police report. Basically, I ain't no cop or nothing, but I learned very well how to write out because the state will scrutinize you, then they'll bring you in, and then you'll get interviewed like real people. And there are real consequences if somebody actually got hurt or something like that.” Keeping your business detailed is essential, Mack advises.
Mac shares his marketing strategies for getting customers in faster and getting good ones. Visibility is key for him. You can make a video, post it on social media, and share it with the world. It will serve as a portfolio for you. 20:46 - “You have had to, in order to do all of this, you've had to watch some videos, you had to listen to something and everything like you got to get a little bit of knowledge. And then you can talk confidently.” Whenever you talk confidently, you have the ability to charge whatever you wish. Since the customer does not know the actual price, Mack explains that sounding confident and firm will make it more credible.
23:52 - “When you tell them yes confidently we do this full time every single day. This is All we do, and so I can literally go tell the customer I'll be back in 15 minutes hop in the chair, can pull up my CRM, and make a well-worded highly detailed quote, like you were saying, or negotiate it verbally right on the spot. I try not to do that in a higher ticket job because you can make a mistake like you want to cross every T and dot every I, it's a little tiny thing that if you're not sure, and you're like, Oh, I'll cross that bridge when we get there. That could be $1,200 You're leaving on the table, or if cost you $500. So, confidence goes a long way. Because the customers can feel it, whether they can articulate it or not, it resonates.” There's no way for the customer to know whether you do this on the side or once in a while. You should have the confidence to provide the customer with your best quote. You can get a big deal easily that way. Keep your head up and be confident.
A person automatically places faith in you when you demonstrate your ability to do something. Mack's philosophy remains the same to this day.
When Mac sends proposals to clients, he sometimes forgets that people say no to him. No matter how many rejections he receives, he keeps going.
Key Takeaways “If you want to make more money in your lawn and landscape business, first you got to get customers but you got to increase the average ticket value of customers by raising your prices and knowing your worth you got to increase the frequency of transactions which is done more for them more often. How do you do that you got to have a customer follow-up and lead generation referral system in place, you got to do email marketing, you got to do voicemail blasts,s and stay on top of mine, and constantly follow and communicate up with them and turn that customer into a client into a raving fan. So that way like they're locked in and then get referrals. So you build that out by having just a little bit of strategy but being proactive and consistent in how you do it.” - Keith Kalfas
Website: https://macklandscaping412.com/
Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 26 Jul 2024 | Putting My Wife BEFORE my Business | 00:22:38 | |
In this heartfelt reflection, Keith shares an intimate moment of overwhelming love and gratitude towards his wife, realizing the depth of his feelings when confronted with thoughts of loss. He narrates experiences highlighting their bond, from a panic attack at a 'Beauty and the Beast' movie to learning valuable life lessons about trust and commitment. The episode delves into his journey of appreciating his wife’s constant efforts and navigating through arguments, ultimately emphasizing the significance of unconditional love and commitment in a relationship. A raw and emotional exploration of love, trust, and responsibility.
"Without love, It's destitute you have nothing"
Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence | |||
| 04 Mar 2024 | Keith Kalfas Keynote Talk at the SYNKD Live Event in Atlanta - Talking about my P.O.P.P Framework | 00:41:46 | |
In today's episode, I've explored the emotional impact of creating motivational videos and a personal story of overcoming fear to inspire others as I share some inspirational thoughts in this event as a guest speaker. I dove into content syndication strategies and social media engagement tips. You don't want to miss these actionable insights! Oh, and I also shared my journey in growing my brand through video marketing, so stay tuned for that. Remember, it's time to start making videos and sharing your unique story. Let's go all in and make an impact and tune in on the show.
"I want you to take your passion and start a podcast, start making videos, you wouldn't believe how many leads come into your business" - Keith Kalfas
Topics Covered
04:40 Passion overcomes pressure to be unique. 07:16 Using vulnerability to share business challenges. 11:57 The Character faces an impossible challenge, and commits to change. 16:27 Status plays an individual identity in society. 18:07 Authenticity leads to success and connections. 22:13 Started small, now offering luxury property services. 25:02 Optimized video length varies, tailored to the audience. 30:24 Be mindful of what you share online. 31:55 Using videos to boost confidence and motivation. 36:43 Optimize social media use for maximum engagement. 39:45 Hiring media person to share content widely.
Key Takeaways:
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget | |||
| 28 Jun 2024 | From Lawn Care to Podcasting Success with Paul Jamison | 00:51:47 | |
In this episode of the Untrapped Podcast, host Keith Kalfas sits down with Paul Jamison from the Green Industry Podcast. The conversation covers Paul's upcoming move to Florida, his journey in podcasting, and the success of 'Cut that Grass and Make that Cash.' Paul shares insights into his new book 'How to Build a Thriving Lawn Care Business,' and discusses the importance of aligning one's life with God's will, alongside the four R's of deliverance: recognizing, renouncing, repenting, and resisting. The episode concludes with an impactful prayer session, further emphasizing the role of faith in achieving entrepreneurship success. "What are your 10X goals? How can you be more intentional with your time to achieve them? Reflecting on these questions might just be the first step towards your own journey of transformation." - Paul Jamison Topics Covered:
Key Takeaways I started looking at things and saying, "Okay, the lawn business is bringing in, you know, six figures, it's bringing in good money and the media business is bringing in a lot money and it's actually more than the lawn business." And I realized if I would, I need to double down on one or the other, that the Pareto principle, the 80, 20 rule. Is 20 percent of your income or input is going to produce 80 percent of the results. And so I was noticing I'm making a lot of money doing this right here, but I barely do any of that because I'm doing all this other stuff over here, right? - Paul
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence | |||
| 18 May 2023 | Entrepreneur Mind-Bomb Upgrade with Joshua Latimer | 00:59:55 | |
Joshua Latimer started his window-washing business with nothing, but through his wisdom and efforts, he became a successful serial entrepreneur who helped many people become millionaires. Despite having five kids, he has launched a number of hugely successful businesses, making him my definition of a genius. With his ability to challenge your beliefs about entrepreneurship, abundance, business, and success, this episode is sure to blow your mind! I know you want to succeed, that is why you are still reading, I assure you that if you are committed to making that happen, you will tune in to today's episode and absorb the wisdom he will share because I guarantee that you will be able to get a million dollar's worth of value by listening. Joshua Latimer hosts the Quick Talk Podcast - Grow Your Service Business. Currently, the show is in its seventh year. As the founder of AutomateGroseSell.com, he has helped small service business owners understand the power of simple systems. In July 2021, he founded KidWarPlan.com, intending to teach kids how to improve their knowledge, confidence, and maturity. Joshua has also spoken at numerous seminars and events as a guest speaker, sharing his knowledge of upscale business strategies with entrepreneurs. – Joshua Latimer Is money the only thing you should focus on? If you want to succeed and think about how to get money, Josh recommends having these four qualities. This is what he refers to as success derivatives, which will help you achieve victory. | |||
| 22 Jul 2023 | The _Money System_ That Changed My Life Forever 30-min Class | 00:26:21 | |
In this episode, I shared my preferred method of organizing money using multiple accounts. Let's discuss the importance of having separate accounts for different purposes, starting with small amounts. This is based on my own experience of having money saved up for unexpected expenses, in which I recommend setting up multiple bank accounts. Yes, that's correct! Seventeen bank accounts for various business and personal uses—tips on allocating funds, paying taxes, and ensuring proper financial management. That is why I created a PDF download that you can get from my website so you can set it as an example for yourself. Just go to https://www.keithkalfas.com/budget. In addition, the free live virtual event on July 26th focuses on mastering business profitability. Attendees will gain important financial insights and receive a free PDF download with key takeaways. Register for free:https://www.keithkalfas.com/events If you want to transform your financial situation and learn the money system that changed your life, tune in to this episode!
Topic Highlights: 4:09 - The importance of having a business checking account. 9:54 - How to save money for the winter? 16:49 - Some of these accounts might be empty if you don’t make much money yet. 21:00 - What are the other accounts you can utilize?
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| 03 Jul 2023 | High Level Picture of Your Service Business E+S+B+I Framework | 00:36:56 | |
Welcome to "The Untrapped Podcast," where we unlock the secrets of building business systems that liberate you from the daily grind. Join us as we explore topics like the cashflow quadrant, owning a service business, passive income, and the power of content and commerce in the digital age. Discover how to become a hands-off business owner while your venture continues to thrive and grow. Get ready to break free and unleash your business's true potential.
"Okay, so a B type business owner can walk away from their business for six months. Hands off. And if you listen, basically six months hands off, and their business just keeps generating the same amount or more revenue, it grows without them. Why? Because the business has systems." - Keith kalfas Topics Covered:
Key Takeaways "So if you said anybody that's gonna make money in business, in the future of the internet, you have to have these two things. I know this for sure. You have to have content. And you have to have commerce, ways of transacting goods and money so you can get money, right? You have commerce, if you're a merchant, and you have a table set up and you're selling things or you're providing services by way of word of mouth but on the internet, you have to have content out there. Good." - Keith
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 17 Apr 2023 | Landscaping & Pressure Washing Sales & Marketing DOMINATION - with Aaron Parker of Lean & Mean Academy | 01:39:05 | |
Join Keith and Aaron who built a six-figure pressure washing, window cleaning and soft washing business on this live interview as he shares invaluable insights on who should be your ideal customer, sales and marketing in the industry, relationship between self esteem and your price, and leveraging mentorship to get your own business off the ground. "Customer want to pay full price because of their own self-esteem." - Aaron Parker Topics Covered:
Key Takeaways
"I feel like my mission is to lay down and let people walk across my back with my face in the mud if I have to. Because I was I struggled to get my business off the ground. When I finally got past 100k. I was like, Wait a second, that wasn't even that hard. And there's all these people that want to get their business off the ground to the next level that are that might have this thing in their head because they have negative people around them who aren't entrepreneurs, who are encouraging them." - Keith Connect with Aaron Website: https://leanandmeanacademy.com/
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resouces and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 08 Aug 2023 | How to Negotiate and Raise Prices in Your Landscaping Business without Being Afraid of Losing Client | 00:13:26 | |
In this short episode, inspired by the wisdom of Keith Kalfas, we'll journey through pivotal topics that transcend the landscaping industry. Get ready to explore the intricacies of business challenges, the shift from customer-centric to sales-focused strategies, and the profound impact of speaking from the heart.
"Learn the skill of being transparent and negotiating from the heart and speaking from the why instead of bottling it up." - Keith Kalfas Topics Covered:
Key Takeaways "Saying good things yourself and believing in yourself and thinking about all the good things that your track record of showing up on time and doing the jobs and all these things like you have all the reason that you need to believe in yourself enough to have a little bit of courage and have the heart to negotiate with these customers that Hey, I gotta raise the price. 12.5% or whatever that is. It's just like, I'm just trying to say you're worthy. And if the customers don't see it, then they're not worth your time. But you got to not go silent. Stop keeping your mouth shut and bottling it up. Start having the courage to communicate because like I said, People appreciate the hustle. " - Keith
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 09 Mar 2024 | He Owns a $15 Million Dollar Landscaping Company | But How is He Smiling? | 01:12:58 | |
In an inspiring episode of the Untrapped Podcast, host Keith Kelfas sits down with Jeremy Talboy, the dynamic founder of North Georgia Landscape Management, a thriving business exceeding $20 million annually. Jeremy, initially aspiring to be a history teacher, shares his transformation into a successful entrepreneur amidst the recession, detailing his ventures into commercial landscaping and pool construction. He emphasizes the significance of learning, teamwork, calculated risks, and a focus on customer satisfaction. Additionally, Jeremy discusses his managerial transition, investing in marketing, and leveraging a comprehensive media team. The episode also delves into navigating business growth, anxiety, and the impact of integrity and faith on success. In closing, Jeremy and the host reflect on the importance of treating people well and acting with integrity. Jeremy recommends following North Georgia Landscape's online presence for their impressive design and build projects. The host, expressing a personal connection, encourages positive reviews and shares the podcast's milestone achievements, including significant downloads and a top-40 ranking in iTunes' entrepreneur category.
"The boat won't reach its destination if it stays in the harbor. It's better to start moving, even if it's in the wrong direction at first because you can always course-correct and reach your final destination faster than if you were just sitting still, unsure of which way to go." - Jeremy Talboy Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Discover the 3 Steps To Crush It in Your Landscaping Business: Keithkalfas.com/superpower
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| 14 Jul 2024 | 6 Purgatories Revealed: Scaling a Landscaping Business | 01:52:47 | |
Join us on the podcast as we delve into the pivotal journey of scaling a business. Throughout the episode, Dan elucidate the crucial components of bookkeeping, utilizing the "5 bucket" concept to articulate different facets of business decisions. He discusses the trials and triumphs of scaling, from the practicalities of hiring and systematizing operations to delving into the financial nitty-gritty and reflecting on personal anecdotes related to business expenses and insurance claims. Dan shares indispensable insights on the complexities of employee management and the financial toll of growth. He explores the challenges that arise and the insightful lessons learned from personal experiences. Discover the crucial balance to sustain profitability while navigating the risks and rewards of expanding your business. Tune in for invaluable advice on overcoming obstacles, achieving longevity, and making informed decisions. Don't miss out on this essential discussion for entrepreneurs navigating the path to sustainable business growth.
Topics Covered:
06:31 Be mindful of rapid business expansion risks. 14:20 Unplanned growth and business expansion through hiring. 15:57 Unforeseen challenges induce stress, readiness is crucial. 26:30 Delegate to lighten your workload and succeed. 27:43 Money can be lost without your presence. 36:39 Entrepreneur's reluctance to adopt essential systems. 38:50 Brand style guide streamlines business operational processes. 44:13 Choosing between job scales and staying small 52:14 Scaling brings new challenges and limited resources. 57:11 Transition to higher earnings through strategic decisions. 59:10 Align labor pay with commissions and manage costs tightly. 01:07:14 Emphasize profit and avoid unnecessary equipment purchases and tasks. 01:13:18 Revenue growth doesn't raise infrastructure expenses. 01:17:49 Navigating challenges in business growth and staffing. 01:22:22 Optimize system, improve staff management for success. 01:26:12 Exploring multiple marketing strategies is vital for growth. 01:35:31 Navigating leadership challenges in culture spread and marketing. 01:37:48 Assess administrative productivity, prioritize leadership development, and implement EOS. 01:45:13 Analyze business decisions through profit and loss. 01:49:36 Embrace challenges and find joy in entrepreneurship.
Key Takeaways
Connect with Dan Platta Website: Best Damn Bookkeeping Facebook: https://www.facebook.com/bestdamnbookeepping/ Email: dplatta@bestdamnbookkeeping.com
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence VA Mastery - Master the Art of Hiring Virtual Assistants in Just 7 Days!- VA Mastery Optin 6 (keithkalfas.com) | |||
| 11 Mar 2024 | How to Delegate and Not be a Pushover | 00:35:04 | |
What strategies can be employed to train employees properly and delegate tasks effectively to maintain high-quality work in a business? In today's episode, Keith dives deep into the concept of the 'technical perfection deception' and its impact on business profitability. He discussed the critical importance of upholding high standards and not tolerating shortcuts, along with personal anecdotes of addressing corner-cutting and the value of effective leadership. This episode offers invaluable insights for entrepreneurs striving for sustained success. Tune in for indispensable advice and exclusive offers to elevate your business endeavors.
Topics Covered
05:02 - Prioritize integrity and quality work over low prices. 09:29 - Increase pricing for thorough, meticulous service provision. 10:30 - Slight quality reduction can increase productivity and profits. 16:01 - Landscaping professional emphasizes perfection and client satisfaction. 17:57 - Delegate effectively, hands-only, and inspect work carefully. 22:09 - Maintain standards, enhance leadership, reduce stress, and improve sleep. 32:10 - Keith Kalfas announces live events and a new book. 34:04 - Free guide for successful smartphone business growth.
Key Takeaways:
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget | |||
| 06 Oct 2023 | Talking About the Hustle and Pricing | 00:28:42 | |
In this episode, we dive straight into the world of landscaping businesses. Keith discusses the need for change and shares personal experiences of overcoming challenges in the industry. You'll discover valuable insights on marketing strategies, pricing, and delivering high-quality services that can transform your landscaping business. Plus, get ready for a motivational boost as we explore the mindset needed for success. Whether you're already in the landscaping business or considering entering the field, this episode offers actionable advice and inspiration to help you achieve your goals. Tune in and take the first step toward unleashing success in your landscaping venture!
"If there comes a 90-day period where you've realized you're not learning anything new. Then you better be earning more raising your prices, raising your value and your worth." - Keith Kalfas Topics Covered:
Key Takeaways
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 23 May 2023 | Boost Your Sales and Make More Money with Patrick Clark from Sales Boost | 01:02:42 | |
Throughout the discussion, Patrick covers a range of topics, including serving customers at a high level, boosting sales both on-site and in the field, and the science behind creating effective packages. He also emphasizes the significance of structure, self-discipline, and the critical decision to hire people who are better than you. Patrick draws connections between one's personal and professional life, highlighting how they can reflect one another. The power of saying yes and saying no, as well as the three types of people in the sales process, are also explored. Lastly, he underscores the importance of being obsessed with sales and selling. "You need to have an accountability circle around you, and have mentors and coaches pouring into your cup. Because if you're pouring your cup into your team, and nobody's filling your cup up, you're gonna run out. And then there's gonna be that braking moment where you're literally and I've been there, don't get me wrong. I've been there multiple times, like I'm in a ball, hyperventilating, because it's all on me." - Patrick Clark Topics Covered:
Key Takeaways
"And I was able to cross that boundary, because I had a moral dilemma, like, Yeah, but I'm really feeling this way. Like, how am I supposed to go and completely smile to these people and act like nothing's wrong, they're gonna be able to see through it. And then I'll then I'm a liar, then I'm a liar. And it was like this thing that I went through. And when I got through it by saying, wait a second, I can be going through something and be stressed out, but still be incredibly nice to a customer, because I care about them. Because it's a higher moral law. It's like, it's a higher level that you ascend through. And we'll get too deep into that should but you can navigate through these situations." - Keith Connect with Thomas Website: https://salesboostlive.com/ https://patclark.com/ Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 27 May 2024 | Master Your Business Finances w/ Dan Platta | 01:38:28 | |
In our podcast episode, we delved into the sobering realities of entrepreneurial growth. We explored the complexities of navigating business transitions, emphasizing the critical need to separate personal and business finances. Our discussion shed light on the strategic investment decisions that define success in the competitive landscape of entrepreneurship. Join me and my friend Dan Platta on this journey through the challenges and triumphs of building a sustainable business, where the sacrifices made for growth are met with unwavering dedication and a steadfast commitment to financial discipline. Tune in to gain invaluable insights into the unvarnished truths of the entrepreneurial journey and the unwavering focus required to succeed in the dynamic world of business.
"Know that you are 2 different people. You are a CEO, and you are an owner. We like to use the term owner operator a lot in the service industry, And even that is 2 separate words, and they are 2 different people. We just smash them together like it's the same person. But owners don't have jobs. Owners don't get paychecks. Owners sit on a beach and get dividend checks and check in every once in a while to see what's going on. CEOs or operators have jobs, get a paycheck, show up to work, do the thing, and make operating decisions, which are different than investment decisions."- Dan Platta
Topics Covered: 00:00 - Valuable content transformed my business. Grateful mentor. 05:46 - Making profitable decisions is crucial for business. 12:06 - Comedian shares business principles from fishing experience. 17:53 - Leverage debt strategically for business expansion and earn rewards. 23:29 - Submit old PDF to be taxed as S Corp. 28:36 - Ownership entails investing and overseeing business operations. 36:55 - Balancing work, fitness, and family responsibilities. 46:21 - Maintaining work-life balance through intentional activities. 53:22 - Dedication to pool upkeep and family enjoyment. 59:04 - Business growth presents financial challenges and increased expenses. 01:01:36 - Delegate tasks, focus on growth and marketing. 01:10:58 - Discussing business growth and profit margin strategy. 01:15:06 - Challenges of business growth and leadership at $1,000,000. 01:21:55 - Analyzing marketing investment and growth strategy risks. 01:23:56 - The entrepreneur's aggressive growth strategy leads to a heavy financial burden. 01:34:05 - Express heartfelt encouragement and courage sincerely and earnestly. 01:35:37 - Struggling as a guest to not take over.
Key Takeaways
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence | |||
| 12 Feb 2024 | How to Deal with a TOXIC Employee - Toxic Workplace | 00:05:44 | |
In this episode, I delve into the delicate but crucial topic of when it's time to part ways with a toxic employee. Join me as I explore the signs that indicate it's time to take action and the impact it can have on your business. Through an engaging story, I will highlight the importance of setting boundaries and maintaining a positive work environment. Discover the valuable lessons learned from facing this challenge and the proactive steps to avoid similar situations in the future. Stay tuned for practical insights and advice on handling toxic employees, and learn about a free resource to guide you through the essential process of training employees effectively. "Work is not a place for drama. It's a place to work. And then it can become a sanctuary, right? Because you said you drew the line, here's what it was." - Keith Kalfas
00:00 Identify and address toxic employees promptly. 04:28 Be mindful of your actions; they're emulated.
"I was going through a bad mistake because now you've set a precedent where it's okay for them to now start talking about their stuff. And now you become more like friends, instead of the role you're playing of like you're supposed to be the leader, and they're supposed to be working, which is great. You appreciate them, of course. But now it's changed the dynamics of the relationship where there are unhealthy boundaries that aren't being set. And you're paying for the whole thing. You're paying for all of it" - Keith Kalfas
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget | |||
| 19 Oct 2023 | How Much Should I Charge Hourly Landscaping Jobs? | 00:14:06 | |
Hey there, it's Keith Kalfas, and we're about to dive headfirst into the intriguing world of landscaping pricing – the kind of stuff that can make or break your business. Have you ever wondered, "How much should I charge per hour or per day?" Well, my friend, you're in the right place because we're about to uncover the secrets.
"Before you promise the customer something amazing, you better be very careful about that, that you're inspecting what they expect and you're clarifying the expectations like I've even gone and I'll get a shovel or get some shrub trimmers. I'll do an area for free just a small area right in front of them and their garden beds." - Keith Kalfas Topics Covered:
Key Takeaways Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 13 Apr 2024 | Simple Tips to Grow Your Business from a Guy Who's Built 7 Businesses with Joshua Latimer | 01:08:51 | |
This episode dives into the remarkable journey of Joshua Latimer, from starting as a pizza delivery guy to becoming an entrepreneurial powerhouse, generating $200,000 a month with a window cleaning business that he later sold. Latimer's success story is punctuated by his strategic approach to business through systemization, a focus on marketing tools like 'Send Jim', and educational platforms aimed at teaching entrepreneurs the value of leveraging systems and analytics. He further explores the philosophy of tackling challenges one at a time, akin to setting off a domino effect, attributing his accomplishments to a rigorous work ethic underlined by a family motto 'Do Hard Things'. Highlighting figures like Elon Musk as exemplars of effective time management, Latimer shares his aspirations of generosity and personal development, aiming to donate a hundred million dollars. This episode encapsulates the essence of achieving entrepreneurial excellence through hard work, focused effort, and strategic planning. "All I'm saying that you need to do is market to the neighbors of this job with hyper-targeted, personalized, multi-touch marketing. Could be a door hanger, could be a postcard. But what you want to do is you want to get in front of them and say, Hey, You're our kind of person, and we just did work for your neighbor, and you would love our service. Give us a call. And then it hits them again, and hits them again, and hits them again." - Joshua Latimer Topics Covered
Key Takeaways: Humble Beginnings: Joshua Latimer started his business journey with very modest means, originally working as a pizza delivery driver and using a basic car to begin his entrepreneurial venture in window cleaning and exterior cleaning. System Implementation: A significant part of Joshua's success was his focus on implementing systems within his business. These systems allowed for scalability, efficiency, and a transition to significant monthly earnings. Automation and Delegation: Joshua successfully automated his business operations, which allowed him to reduce his working hours to as few as five per week while managing a team and maintaining high productivity and profitability. Team Building and Culture: He focused on building a strong team culture by providing company bonuses, organizing team parties, and creating an environment where employees felt valued and integral to the business's success. Leadership and Mentorship: Joshua is described as a mentor and leader who is not only involved in his business but also actively supports others in overcoming their business challenges through direct engagement and advice. Expanding Beyond Initial Success: After automating and selling his initial business, Joshua moved his family to Costa Rica and then returned to start and develop new ventures, demonstrating his continuous drive for entrepreneurial growth. Educational Commitment: He is committed to educating other entrepreneurs through initiatives like his 'Automate Grow Sell' brand and the 'Send Jim' service, which help other business owners systematize and market their services effectively. Generosity and Community Contribution: Beyond business, Joshua is motivated by a desire to contribute to his community and the broader world, with goals like giving away a significant portion of his earnings.
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs Landscaping Workshop keithkalfas.com/levelup LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower | |||
| 10 Nov 2023 | The 3 Purgatories of Scalling a Business | 02:00:26 | |
In this engaging and insightful podcast episode, the conversation dig into the challenges of scaling a business, significance of transitioning customers into loyal, recurring clients. We discuss the critical role of profit and loss statements in business analysis and how to identify potential trouble areas in scaling, particularly related to hiring and administration. The talk centers on the entrepreneurial journey, highlighting the importance of enjoying the problem-solving process that every growth phase brings. They touch on the power of social media platforms like Facebook for networking, the significance of organized financial records, and briefly introduce the topic of hiring strategies.
"Just know that there's always going to be a set of problems out there. Whether you stay small, go medium, go big, whatever it is, the biggest thing to know is that it's going to be rough getting there. It's a journey. Enjoy the journey." - Dan Platta Topics Covered:
Key Takeaways "There might be people come back once every year, a couple of years, whatever, maybe even twice a year. If you don't turn that customer into a client, into a raving fan and a recurring, some type of recurring revenue client where you don't have to go out and get. a new customer, like pay to market and advertise and build a relationship and all this shit. Then you are constantly filling up that one big hole in a bucket that's constantly draining with time, energy and money. So building a business that has recurring revenue model that grows and grows and grows on the back end with clients that are sticky, that keep coming back every single At least every quarter or something." - Keith
"There's shitty things about staying small. There's, the inverses of those are what applies to a scaled business when you're scaling on the positives. Yeah, it can make more money for sure, right? If you can bring in more revenue and manage it correctly of scaled business can make as much money as you want it to make. If it's just you and you're small- there's a ceiling on how much money you make like you can literally only make so much money because there's so many hours in a day. When you scale a business that ceiling is gone " - Dan Connect with Dan LinkedIn: https://www.linkedin.com/in/dan-platta-30736b31 Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 17 Jul 2023 | How To Start a Window Cleaning Business - My Struggle to Success Story | 00:28:30 | |
In this episode, we're delving into the world of window cleaning. Keith started his window cleaning business a decade ago in Metro Detroit, Michigan, and today, he's here to share valuable insights and experiences with us. Join us as we explore the learning curve of window cleaning, and learn the key to keeping customers coming back for more. So, if you're ready to unlock the potential of your window cleaning business and find your path to success, stay tuned and let's dive in!
"Your job is not to convince people to let you clean their windows. Your job is to find people who have disposable income." - Keith Kalfas Topics Covered:
Key Takeaways "You got to keep marketing and advertising and working and growing and your worth and you got to keep them how you got him that's what I mean it's there's customers that if you if you got them at a low price sometimes you got to keep them that way you can might be able to do a little little incremental prices. But if you're gonna come in also with this new high price you're gonna freak them out. When you get brand new customers who don't know the old you who didn't know who when you had a low self esteem, low confidence, they just know you now they don't know that used to charge deeper and they just accepted at 400 bucks a house. Like this is a whole psychology mindset game of you understanding that, like they don't know that you don't know anything about you." - Keith
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ | |||
| 23 Apr 2024 | The Challenge of Raising Prices for Clients | 00:09:37 | |
During today's episode, I discussed how you can raise prices for your business while keeping your existing customers happy. It was fascinating to explore the mathematical precision of price increases and how to navigate customer perceptions. I will share more valuable insights like this at my upcoming free workshop, Level Up Your Landscaping Business. For practical tips, check out my free workbook. Find out more at Keith's Workshop - Level Up. Click This Don't forget it's all about creating a healthy, profitable, and successful future for your business. Stay tuned for more game-changing strategies. Topics Covered:
06:56 - Undercharging for landscaping may attract low-paying clients, impacting your business identity and beliefs.
Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course: https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Ballard: https://www.ballard-inc.com/ Identify Your Superpower: keithkalfas.com/superpower Free Budget Opt-in: Keithkalfas.com/budget 2-Day Workshop where you level your Landscaping Business to $100K and beyond: Register for the 2 day workshop (keithkalfas.com) | |||
| 19 Dec 2022 | Your Life Is the Quality of Your Experience - Inspirational Talk | 00:13:29 | |
You cannot define your maturity by your age. You can be in your 50s and still be living in a world of misconceptions... Keeping your illusions in place will never allow you to reach your maturity level. The only time you will reach maturity is when you awaken from your dreams. Reaching your full potential requires letting go. Today on the show, let's talk about getting out of your comfort zone. I want to share with you both my journey and the journey of my loved ones as examples of how you can objectively look at your consciousness. Now is the time to grow up.
“Even the happiest times of your life were also illusions.” -Keith Kalfas
Why do you have to listen to today's episode.
2:20 - “Oh, he's suffering. And I could see it. He was suffering because he wanted that dream so badly. He wanted to go back and just be a rock and roll star. He wanted to feel the feeling. He never got his real chance to really play it out and was abandoned. And that old part of him was still holding on.” This is my cousin's story about letting go of his dream and illusions, waking up to reality, and embracing maturity.
4:39 - “Your life being the happiest times of your life is when you're just in a state of bewilderment like you're telling yourself a story in your head. And that story creates emotions and can seem so real to you that you feel like you're in bliss or like you're living in complete nightmarish hell. And you're suffering and depression and anxiety in either way. It's really about the attachments and the meaning that you create out of these circumstances and stories.” As soon as you let go of these attachments, you will realize that there is more to life than these illusions. Accepting the truth and facing reality is the only thing you can do. The more you learn, the more you'll objectify, and the more you'll step back and raise your consciousness as you awaken.
6:33 - “He totally took advantage of me and ripped me off. And my mind was blown. I was like, this person literally ripped me off and never ever paid me. And we're not friends anymore. But for some reason, in my head, I still think this person is awesome. Because this person I laughed with, learned from and got a lot of great advice from, I should be angry with this person forever." It is also true that the happiest times in your life are illusions. It's the ability to let go of the past, anything negative, forgive, and move on that leads to enlightenment.
10:04 - “You have a choice. No matter how small that little gap is, there's always the freedom of choice” The meaning of things is derived from the context in which they are found. You can choose to have bliss and gratitude no matter what you are going through.
Key Takeaways
“You have a choice. No matter how small that little gap is, there's always the freedom of choice.”
“You're telling yourself a story in your head. And that story creates emotions and can seem so real to you that you feel like you're in bliss or like you're living in complete nightmarish hell. And you're suffering and depression and anxiety in either way. It's really about the attachments and the meaning that you create out of these circumstances and stories.”
Connect with Keith Facebook: https://www.facebook.com/thelandscapingemployeetrap Instagram: https://www.instagram.com/untrapped.podcast/?hl=en YouTube: https://www.youtube.com/channel/UCIaWTkH4yQoDR7SnroIV6Ww Linkedin: https://www.linkedin.com/in/keith-kalfas-2964b146/ Website: https://keith-kalfas.mykajabi.com/
Resources/People Mentioned: Jordan Peterson: Home | Jordan Peterson (jordanbpeterson.com) The Seven Habits of Highly Effective People: The 7 Habits of Highly Effective People: Covey, Stephen R.: 9780671663988: Amazon.com: Books Man’s Search for Meaning: Man's Search for Meaning by Viktor E. Frankl | Goodreads | |||
| 24 Sep 2024 | 12 Questions on How to Scale a Landscaping Business | Dan Platta Home Service CFO | 00:34:12 | |
In this episode of the Untrapped Podcast, Keith Kalfas interviews Dan Platta, the Home Service CFO and founder of Best Dan Bookkeeping. They discuss key topics such as managing chaos in business, the importance of having the right team, effective organizational strategies, and Dan's journey from the corporate world to entrepreneurship. The conversation touches on the significance of recruiting top talent, leveraging checklists for operational efficiency, and the biggest lessons learned from past mistakes. Dan also shares his vision for future ventures and insights on balancing business and personal life. Throughout the episode, actionable advice is provided for small business owners aiming to scale and improve their operations.
"Find good mentors and learn from their mistakes" Topics Covered:
Key Takeaways
Connect with Dan LinkedIn: https://www.linkedin.com/in/dan-platta-30736b31 Connect with Keith Instagram: https://www.instagram.com/keithkalfas/
Resources and Websites: 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways Build Your Website: https://durable.co/ Promo Code: keith30 | |||