The Unscripted SEO Interview Podcast (Jeremy Rivera)

Nick LeRoy is a Freelance SEO Consultant at Nick LeRoy Consulting and was a guest on The Unscripted SEO Interview Podcast (hosted by Mark A Preston) to share how he was able to build up a multiple six-figure SEO freelancing business.

Josh Peacock is the CEO & Co-Founder of SEO For Hire, a recruitment agency dedicated to just the SEO industry launched out of solving all the challenges faced within the world of SEO recruitment. Josh was a guest on The Unscripted SEO Interview Podcast to chat with Mark A Preston about all those challenges and solutions.

Kate Toon is the owner and founder of a group of three companies (The Digital Masterchefs, The Recipe for SEO Success, and The Clever Copywriting School) and is an award-winning business mentor, entrepreneur, digital educator, speaker, author and podcaster. Kate was a guest on The Unscripted SEO Interview Podcast, hosted by Mark A Preston where she chatted about content, copywriting and SEO.

Neil Patel is one of those names in the world of SEO, digital marketing and the wider marketing industry that most people just know due to his large personal brand awareness. Neil is the co-founder of NP Digital, a 9-figure agency. Neil Patel came on The Unscripted SEO Interview Podcast as a guest so we can all get to know who the real Neil Patel is. This 45 minute interview with host Mark A Preston is packed with golden nuggets for you to use within your own marketing.

Joy Hawkins is the Owner & Founder of Sterling Sky (foundered in 2017), an SEO agency with thirty three specialists on the team who are all dedicated to the world of Local SEO. Joy kindly accepted to be interviewed on The Unscripted SEO Interview Podcast by Mark A Preston.

Barry Schwartz is one of the true pioneers within the SEO industry and has shared over 20,000 SEO news stories with us over the past two decades. His passion for the SEO industry really does come out in The Unscripted SEO Interview Podcast, hosted by Mark A Preston.

Rand Fishkin is the founder of Moz and the Co-Founder of SparkToro. Rand is also one of the pioneers of the SEO world and the industry would not be what it is without his constant education. Rand joins Mark A Preston on The Unscripted SEO Interview Podcast to chat openly about the world of marketing and audience research.

Jason Barnard is best known in the SEO industry today as The Brand SERP Guy specialising in Brand SERP optimisation and Knowledge Panel management, and is also the founder and CEO at Kalicube, a Brand SERP optimising SaaS platform and a ground-breaking brand SERP digital marketing agency. Jason joins Mark A Preston on The Unscripted SEO Interview Podcast.

Sam Partland is an SEO Nomad who travels around the world whilst working freelance as an Enterprise & Programmatic SEO Consultant at DigiSearch and accepted the invitation to be interviewed by Mark A Preston on The Unscripted SEO Interview Podcast.

Lidia Infante is the Senior SEO Manager at Sanity.io and kindly accepted the invitation to be interviewed by Mark A Preston on The Unscripted SEO Interview Podcast about the wonderful world of Ecommerce SEO and all things relating to change within the SEO industry.

Simon Schnieders is the Founder & CEO of Blue Array SEO and kindly accepted the invitation to be interviewed by Mark A Preston on The Unscripted SEO Interview Podcast discussing all the challenges of being a large SEO agency owner and what Simon is doing to improve learning and development within the SEO Industry.

Grant Simmons is a freelance SEO consultant and strategist who kindly accepted the invitation to be interviewed by Mark A Preston on The Unscripted SEO Interview Podcast where we chatted about being an SEO for global brands and the life as a freelance SEO.

Mordy Oberstein is the Head of SEO Branding at Wix and kindly accepted the invitation to be interviewed by Mark A Preston on The Unscripted SEO Interview Podcast where we discussed going back in time, what's happening at Wix in regards to SEO, and a bunch of other cool SEO insights.

Mark A Preston asked Mordy Oberstein... "How much has the SEO industry changed over the years" on The Unscripted SEO Interview Podcast.

Mark A Preston asked Mordy Oberstein - "What do SEO professionals need to be aware of when it comes to ranking volatility?" on The Unscripted SEO Interview Podcast.

Mark A Preston asked Mordy Oberstein - "What is happening in the SEO industry regarding having respectful conversations?" on The Unscripted SEO Interview Podcast.

Mark A Preston asked Mordy Oberstein - "What is the USP of the Wix SEO Learning Hub?" on The Unscripted SEO Interview Podcast.

Mark A Preston asked Mordy Oberstein - "Why do you think genuine bloggers drive loads of organic traffic?" on The Unscripted SEO Interview Podcast.

Mark A Preston asked Mordy Oberstein - "How did you manage to change the negative perception of Wix SEO?" on The Unscripted SEO Interview Podcast.

Mark A Preston asked Mordy Oberstein - "What made you want to help change the bad perception of Wix SEO?" on The Unscripted SEO Interview Podcast.

Mark A Preston asked Mordy Oberstein - "What is the one thing that really needs to change in the SEO industry?" on The Unscripted SEO Interview Podcast.

Mark A Preston asked Mordy Oberstein - "Why do you love to host SEO podcasts?" on The Unscripted SEO Interview Podcast.

Mark A Preston asked Mordy Oberstein - "What are your thoughts on SEO case studies?" on The Unscripted SEO Interview Podcast.

Mark A Preston asked Mordy Oberstein - "What should an SEO be mindful of when working with an unknown brand?" on The Unscripted SEO Interview Podcast.

Dixon Jones was interviewed by Mark A Preston on The Unscripted SEO Interview Podcast.

Who is Dixon Jones?

Dixon Jones is an award-winning member of the internet marketing community with 20 years of experience in search marketing and 25 years of business innovation. He is also the Author of 'Entity SEO', the CEO of 'InLinks', the Global Brand Ambassador at Majestic, NED advisor, and startup veteran in the digital SAAS space.

Dixon Jones (CEO of InLinks) explains to Mark A Preston on The Unscripted SEO Interview Podcast what Entity SEO is in a way anyone no matter of their technical SEO ability can understand.

Mark A Preston and Dixon Jones (both well-respected SEO speakers) chat about the world of SEO conferences on The Unscripted SEO Interview Podcast.

Mark A Preston was chatting with Grant Simmons on The Unscripted SEO Interview Podcast about the his experiences and thinking when it comes to working on big brand websites.

Mark A Preston and Grant Simmons chat about content quality when it comes to the world of SEO on The Unscripted SEO Interview Podcast.

If you are an SEO professional who works full time, either agency-side or In-house who is thinking of packing in your full-time job to go it alone as an SEO freelancer, here is some fantastic advice you need to be aware of as Mark A Preston and Grant Simmons chat about the SEO freelancing life on The Unscripted SEO Interview Podcast.

Being an SEO freelancer is not just about doing SEO for clients. You are the owner of a one-person SEO agency and as such, you need to devote your time to all aspects of your business. Mark A Preston and Grant Simmons chat about juggling your time running an SEO freelancing consultancy, on The Unscripted SEO Interview Podcast.

As an SEO freelancer you who does not have the luxury of having access to a variety of SEO tools due to limited tool budget constraints, Mark A Preston and Grant Simmons chat about what the core SEO toolbox of an SEO freelancing consultant needs to look like, on The Unscripted SEO Interview Podcast.

Mark A Preston and Grant Simmons chat about what junior SEOs or people just joining the SEO industry as a career need to be mindful of, on The Unscripted SEO Interview Podcast.

Mark A Preston and Grant Simmons chat about data and the stranglehold of some ideas that have persistent regardless of the data that's available, on The Unscripted SEO Interview Podcast.

Tom Marriott is the Digital Marketing Director at Ina4. Tom is also known as The SEO Punk, sharing daily videos on his social media channels, talking about the misunderstood and misinterpreted when it comes to SEO. Tom also have a strong passion for helping start-ups to grow into well-established brands. Tom joined Mark A Preston as his guest on The Unscripted SEO Interview Podcast discussing the misunderstood and misinterpreted of SEO.

Bootstrapping a technical SEO tool with Julia Nesterets (CEO) and Serge Bezborodov (CTO) from JetOctopus. I (Mark A Preston) wanted to invite Julia and Serge onto The Unscripted SEO Interview Podcast, to get into what it is really like to build, market and grow an SEO tool from the ground up on a shoestring budget compared to their competition.

Martin MacDonald is the founder of MOGmedia (an Enterprise SEO Agency), SERPERE.ai (an Enterprise level technical SEO tool), and BarbadosSEO (an advanced SEO conference). With Martin's vast experience (since 1996) within the digital marketing industry working for top brands, he is a true pioneer. Martin joined Mark A Preston as his guest on The Unscripted SEO Interview Podcast, to chat about the world of Enterprise SEO.

Danny Richman describes himself as a consultant, trainer and mentor who is obsessed with solving business problems using ML/AI/GPT. Danny joined Mark A Preston as his guest on The Unscripted SEO Interview Podcast to chat about how he is using the power of AI and GPT.

During his career, Joe Davies has had a few jobs in SEO, went freelance for a while, then joined an SEO agency in 2011 as Head of SEO where he learned about selling SEO and ranking multiple clients in lots of different industries, and is now the founder of FATJOE, an SEO marketplace for SEO agencies. Joe was invited onto the Unscripted SEO Interview Podcast by host Mark A Preston to chat about his story of being the founder of a well-established SEO marketplace, FATJOE.

Mark A Preston and Danny Richman chat about how the SEO industry are looking at ChatGPT and AI as just a content generating tool and what SEOs should really be thinking about when it comes to GPT.

Mark A Preston and Danny Richman chat about how AI can be used to streamline SEO processes and research to make things a lot more efficient.

Mark A Preston and Danny Richman chat about how you can combine the power of AI into SEO Edge Computing to make SEO related development changes on the fly.

Danny Richman gives Mark A Preston real-life examples on how he is using the power of AI to help solve business problems and help businesses to streamline their processes to become a lot more efficient.

There is a massive fear within the SEO industry that AI technology is going to create mass redundancies moving forward. Mark A Preston and Danny Richman chat about their thoughts on the idea giving their personal opinions.

There is no disputing that the world of SEO and Search has and will continue to change due to the expansion of AI. Mark A Preston and Danny Richman chat about what this change will mean for the SEO community moving forward.

SEO professionals are going to have to adapt to change due to AI or they will be left on the scrap heap. SEO constantly evolves and as SEOs you need to evolve with change. AI is just another one of those changes. Mark A Preston and Danny Richman chat about how SEO professionals can tune in with AI technology to future proof their jobs.

In this new world of AI we live in, it is a lot easier and a lot cheaper to turn your ideas into reality by simply telling AI what you want it to build and AI will give you the code, removing the high development costs. Mark A Preston and Danny Richman chat about the interesting world of development using AI.

Danny Richman gave Mark A Preston real-life examples of how he is using the power of AI to educate people in a very creative and fun way. You must listen to the story of how Danny got a classroom of kids to totally interact and learn whilst having lots of fun.

Mark A Preston and Danny Richman give their personal opinions (as they are not lawyers) on the subject of copyright when it comes to AI generated content that tools such as ChatGPT generate.

Mark A Preston and Danny Richman chat about exactly how GPT models like ChatGPT actually work, and the job of GPT, so you understand the capabilities and restrictions of these AI tools.

Mark A Preston and Danny Richman discuss how you can train a GPT model / tool to become an expert in your specific industry or niche. Danny gives a real-life example of how he has done just that for one client of his.

Mark A Preston and Danny Richman discuss what SEO professionals need to do in order to learn AI, GPT, ChatGPT and other AI technologies in the new digital age.

Ryan Jones is the Marketing Manager at SEOTesting responsible for growing their user base of their SAAS platform. Ryan's SEO background goes back to 2015 where he has worked with ultra-niche websites in the packaging industry to estate agents and architects, and has extensive knowledge within the eCommerce SEO space. Ryan was invited onto The Unscripted SEO Interview Podcast by Mark A Preston to chat about his career within the SEO industry and get a deeper understanding of what makes him tick.

In this thrilling episode, dive deep into the complex world of finding the right SEO talent for your company, a topic that has become a prevailing concern in today's dynamic digital landscape. Join industry stalwarts, Mark A Preston and Josh Peacock, as they share their profound insights and personal experiences on the intricacies of identifying and nurturing quality SEO expertise in both agency and in-house settings.

In the conversation, Mark and Josh ponder over a pressing question - which side of the fence harbours stronger SEO talent, agency or in-house? While they analyze the desire of agency professionals to constantly learn and be tested, they also shed light on the perspective of in-house experts who seek stability and the gratification of witnessing the continuous impact of their work. Through this enlightening discussion, they unravel the nuanced perspectives surrounding this topic, acknowledging that the answer might not be as straightforward as it seems.

Tune in to gain a comprehensive understanding of this critical subject matter and to equip yourself with the knowledge to make informed decisions in your pursuit of the finest SEO professionals. Whether you're a business leader, an SEO aspirant or someone with a keen interest in the digital realm, this podcast promises to provide you with valuable insights and a fresh perspective on the SEO talent landscape.

In the ever-evolving landscape of agency operations, the role of Business Development Managers (BDMs) is undergoing a significant shift, steering towards innovative strategies for client acquisition and sustainable growth. In this must-listen episode, Mark A Preston and Josh Peacock dive deep into the nuances of this transformation, sharing their well-founded insights and vibrant discussions on how agencies can navigate the changing tides of business development with agility and foresight.

As they dissect the current challenges faced by agency owners in terms of profit margins and sustainability, Mark and Josh propose a revolutionary approach where SEO professionals play an active role in bringing in clients, possibly through a rewarding commission structure. By pondering on the industry's visible shift towards such dynamic strategies, they offer a fresh perspective on how BDM training can evolve to meet the demands of today's agency landscape.

Whether you are a seasoned agency owner, a budding BDM, or an industry observer, this podcast episode promises not only to enlighten you with a fresh perspective but also to engage you in a conversation that could potentially redefine the future of business development in agencies. Tune in for a stimulating dialogue that aims to reshape the foundations of client acquisition and foster a culture of innovation and collaboration in agencies.

Navigating the SEO job market has never been more nuanced, with professionals grappling to find their perfect fit in companies. In this riveting new episode, industry experts Mark A Preston and Josh Peacock shed light on the unspoken challenges that SEO professionals encounter during their job search. Through a heart-to-heart conversation, they delve into the critical aspects that go beyond mere skill matching, highlighting the paramount importance of cultural compatibility and vibrant energy during the recruitment process.

Mark and Josh examine the aftermath of the COVID-19 pandemic, which has left many confined to their rooms and facing unforeseen social challenges. They emphasize that in today’s competitive market, being a cultural fit within a prospective team is as significant as showcasing your SEO abilities. A notable advice they share for aspirants is to bring a palpable energy to interviews, a factor that can notably swing the hiring decision in their favour.

Whether you are an SEO professional on the lookout for a new opportunity or a company aiming to hire the best talent, this episode is packed with insights that can redefine your approach to the SEO job market. Tune in for a transformative discussion that promises to offer a fresh perspective on the intricate dynamics of the SEO job search in the modern workplace.

In a world where multifaceted careers are becoming increasingly commonplace, SEO professionals are no exception. They often find themselves in the grey area of wanting to pursue freelance opportunities while being employed full-time. In this episode, experts Mark A Preston and Josh Peacock candidly discuss the complexities surrounding this emerging trend, providing a balanced viewpoint that caters to both employers and employees.

As they delve deeper, Mark and Josh highlight the necessity for clear guidelines and transparent communication between employers and employees embarking on this path. They share real-life instances, including a notable scenario involving an SEO director branching out into consultancy. The conversation steers towards the potential benefits that can accrue from this arrangement, given that it fosters learning and could potentially bring value to the company, while also emphasizing the potential pitfalls of not maintaining an open dialogue with the employer.

Whether you're an SEO professional contemplating freelance work or an employer seeking to address this growing trend, this episode serves as a vital resource offering a nuanced perspective on navigating the intricacies of balancing a full-time job with freelance engagements. Tune in for a comprehensive discussion that not only sheds light on the intricacies of this delicate balance but also offers guidance on fostering a mutually beneficial arrangement.

In the digital era, the right SEO talent can propel a company to unprecedented heights. Yet, many companies find themselves grappling with the daunting task of finding that perfect match. In this illuminating episode, industry stalwarts Mark A Preston and Josh Peacock explore the nitty-gritty of why companies find it tough to pinpoint proficient SEO professionals.

Dive deep as they unveil the shortcomings of traditional hiring methods, explaining how the decline of job boards has left many companies at a standstill. Mark and Josh bring to light how the current job market dynamics tend to alienate the 'A-players', the individuals who are not just competent but are the true change-makers in the industry. They discuss the importance of fostering relationships and nurturing potential candidates long before the need arises, thereby creating a pool of ready-to-hire, top-notch talent.

In this episode, you'll get a glimpse of how Mark and Josh's recruitment company has revolutionized the SEO hiring landscape through strategic branding and inbound marketing, actively engaging with professionals who might not be actively seeking opportunities but could be the game-changers companies are looking for.

Listen in to understand the nuanced layers of the SEO job market and gather valuable insights to steer your company's hiring strategy in the right direction. This conversation is a beacon for companies looking to innovate their recruitment strategies and for SEO professionals aiming to understand the evolving dynamics of their industry.

The SEO industry is bustling with opportunities, and the UK is set to be the next frontier for high-paying jobs in this sector. In this pivotal episode, industry trailblazers Mark A Preston and Josh Peacock lead us through an eye-opening discussion on the remarkable shift that's brewing in the UK's SEO job market.

With their extensive network and insider knowledge, Mark and Josh reveal how they stumbled upon the potential for higher salaries in the SEO industry and how it resonated with numerous professionals in the UK. Through a captivating narrative, they share insights on how the UK market is gradually aligning with the US in terms of compensation, offering salaries that were once considered unheard of in the region.

Experience firsthand accounts of how they managed to secure six-figure salary positions for SEO professionals, transforming not just careers but also setting a precedent in the industry. Discover the potential disparities between the US and UK markets and the opportunities that lie ahead for SEO professionals in the UK.

Whether you're an SEO veteran considering a lucrative move or a company aiming to attract top talent, this podcast provides an invaluable perspective on the upward trajectory of SEO salaries in the UK. Tune in to stay ahead in the evolving landscape of SEO employment opportunities and witness a potential revolution in the making.

Diving deep into the nuanced world of SEO recruitment, this episode lays bare the stark differences and approaches when it comes to recruiting SEO Executives versus SEO Managers. Expert insiders, Mark A Preston and Josh Peacock, join us to unravel the intricacies behind finding the perfect fit for these pivotal roles in the ever-evolving digital landscape.

In this episode, our seasoned guests explore the journey of an SEO executive aspiring to transition into a managerial role, illustrating the challenges and opportunities that lie ahead. With real-life examples and first-hand accounts, they shed light on the distinct skill sets required at different levels and the expectations that employers harbor when filling these positions.

Whether you are an employer looking to recruit the right talent or a senior executive contemplating stepping up the ladder, this podcast will provide you with a wealth of knowledge to navigate the SEO recruitment space adeptly. Through a vibrant and candid conversation, Mark and Josh give you a glimpse into the rigorous vetting process and the growth potential that awaits ambitious professionals in the SEO industry.

Tune in for a rich dialogue that promises to equip you with the insights and strategies to successfully bridge the gap between an executive and managerial role in the SEO world.

Join us in this insightful episode as industry veterans Mark A Preston and Josh Peacock pull back the curtain on the captivating world of SEO interviews and recruitment processes. From initial vetting to in-depth personality assessments, they break down the various stages that candidates undergo in their journey to land that dream SEO position.

In this candid conversation, our esteemed guests share their experiences with different interview structures, highlighting the role of comprehensive personality assessments and technical evaluations in selecting the right candidate. They delve deep into the evolving dynamics of the SEO industry, where some companies have streamlined the process with a single ‘chemistry call’, while others prefer a multi-stage approach to secure the best talent.

With a rich blend of knowledge and expertise, Mark and Josh offer listeners an unparalleled view into the strategies and tools employed by companies to identify and recruit proficient SEO professionals. Whether you are a potential candidate preparing for your next big opportunity or an employer aiming to refine your recruitment process, this episode serves as a golden resource, providing a wealth of information to navigate the complex landscape of SEO recruitment with confidence and success.

Get ready for a session brimming with actionable insights, expert opinions, and a peek into the cutting-edge strategies that are shaping the future of SEO recruitment.

In this invaluable episode, experts Mark A Preston and Josh Peacock explore the pressing issue of employee retention and progression paths within the SEO industry. In a world where SEO professionals are constantly on the move, seeking new opportunities, they ponder over the pivotal changes that need to be implemented to ensure a fruitful and rewarding career path within a single company.

With their combined wealth of knowledge and first-hand experience, Mark and Josh pinpoint the significance of fostering a team culture that resonates with familial values. They emphasize the importance of onboarding processes and the role they play in shaping an employee's perception and subsequent relationship with the company. They also underline the necessity of building clear career roadmaps, advocating for the fair treatment and rewarding of employees based on their performance.

In a heart-to-heart conversation, they share their beliefs that fostering a nurturing and friendly environment can indeed be a powerful retention strategy. Going against the grain, they argue that it's not always about profit, but about acknowledging and appreciating the team that forms the backbone of any successful enterprise. They assert that the proper treatment and rewarding of employees can foster a strong, unified team capable of propelling the company to greater heights.

Whether you're an SEO professional looking to carve a stable career path or a business owner eager to retain top talent, this episode offers a goldmine of insights and practical advice. Tune in for a rich discourse on crafting a nurturing workspace where individuals are not just retained but are enabled to flourish and grow in their SEO careers.

In this insightful episode, industry stalwarts Mark A Preston and Josh Peacock delve deep into the prevalent challenges surrounding SEO recruitment in the UK market. As the SEO industry undergoes a dynamic transformation globally, it seems the UK market is grappling with its own set of unique hurdles.

Josh candidly shares the feedback he has received from UK agency owners, who feel the heat of the rising salary expectations, spurred by the influence of the US market. With a fresh perspective, Mark and Josh discuss the reluctance of some agencies to adjust their salary offerings, a situation that has created a tangible tension in the UK SEO recruitment landscape. They explore the underlying reasons for this resistance, touching upon historical salary structures and the hesitance of veteran agency owners to keep up with the rapid pace of change.

The episode serves as a thought-provoking dialogue, aiming to bridge the gap between what the industry demands and what agencies are willing to offer. They emphasize the importance of understanding the potential ROI a competent SEO professional can bring to an agency, urging a shift in perspective to foster a healthier, more collaborative recruitment environment.

Listeners will walk away with a nuanced understanding of the current SEO recruitment scene in the UK, equipped with strategies to navigate this evolving domain effectively. Whether you are an agency owner or an SEO professional eyeing the UK market, this episode is a must-listen, offering a balanced view of the challenges at hand and suggesting constructive pathways to address them.

In this enlightening episode, Mark A Preston and Josh Peacock tackle the ever-evolving landscape of SEO recruitment and discuss the pressing changes that need to occur to foster a more inclusive and dynamic industry. The conversation leans heavily into the recent shift towards client-facing roles, a trend that is reshaping job descriptions and expectations in the SEO sector.

Josh shares an insightful story about a highly skilled technical SEO expert who found herself at a crossroads due to the growing demand for client-facing expertise. This real-life example sparks a deeper discussion about whether this shift is leaving talented professionals behind, and what adjustments might be needed to embrace diverse skill sets within the industry. They further delve into the importance of having personal projects in one’s portfolio, a factor that significantly elevates a candidate's position in the current competitive market.

This conversation is not just an analysis of the changing tides in SEO recruitment but a call to action for both recruiters and professionals to rethink the way they approach the industry. Mark and Josh encourage listeners to embrace personal growth and project development as essential components of a successful career in SEO, offering tips on how to stand out in a saturated market.

Tune in to glean valuable insights on how to navigate these changes and foster a vibrant and diverse SEO community. Whether you are an aspiring SEO professional or a seasoned recruiter, this episode will provide you with fresh perspectives and strategies to succeed in the contemporary SEO landscape.

In this episode, we're joined by the insightful duo, Mark A Preston and Josh Peacock, who delve deep into the fundamental shifts happening in the SEO recruitment landscape. While addressing the crucial question - What should SEOs focus on to secure a new role? - our guests shed light on the diminishing relevance of traditional CVs and emphasize the growing importance of tangible project showcases and vibrant LinkedIn profiles.

As you listen, you'll discover that the modern SEO manager role demands not just a documentation of your career trajectory, but a vivid narrative of your real-world accomplishments and managerial experiences. Through a casual yet enlightening conversation, Mark and Josh guide you on how to craft compelling cover letters that narrate your story, illustrate your biggest wins, and highlight the roles you’ve managed, making you stand out in the crowded job market.

In addition, they underline the value of an active LinkedIn profile, which often serves as a first-point reference for potential employers. The conversation nudges SEO professionals to rethink their approach when applying for new roles, urging them to transition from static CVs to dynamic portfolios that echo their hands-on experiences and significant victories in the SEO landscape.

Whether you are an aspiring SEO manager or someone seeking fresh perspectives on job applications, this episode offers golden nuggets that can redefine your approach and enhance your chances of landing that dream role. Tune in now to redefine your SEO job search strategy!

In this riveting episode, industry stalwarts Mark A Preston and Josh Peacock unravel the intricacies of the SEO recruitment vetting process, shedding light on how it dynamically varies depending on the role at hand. Whether it's a technical specialist, an SEO manager, or an SEO exec, the vetting process is meticulously crafted to identify the cream of the crop.

Our seasoned guests, with backgrounds steeped in SEO, offer listeners an exclusive peek into how a robust network of industry experts helps enhance the vetting process. Through engaging dialogues and feedback loops that happen in events and podcasts, they gather vital inputs to constantly refine and bolster the process, making it a collaborative and continually evolving strategy.

As you tune in, you'll gain insights into the diverging paths of the vetting journey – technical audits for technical roles and scenario-based questions for managerial positions. This ensures a comprehensive evaluation that delves deep into the candidate's actual experience before recommending them for a role. Moreover, the episode shines a spotlight on the value of understanding the onboarding process from industry veterans, making it an invaluable resource for both recruiters and job seekers in the SEO domain.

Engage with this podcast to navigate the vetting labyrinth with finesse, and to understand what it takes to either find the right candidate or to be the right candidate in the dynamic world of SEO.

In the ever-evolving landscape of the SEO industry, finding the right fit for a role has become nothing short of a herculean task. In this eye-opening episode, we have the distinct pleasure of hosting Mark A Preston and Josh Peacock, two adept professionals who reveal why the need for specialist SEO recruiters is more pressing than ever.

As they reminisce about the journey that the SEO industry has traversed over the years, they bring to the fore the shift in challenges that recruiters face today. Once plagued by candidates who could craft an impressive CV but faltered when it came to delivering real results, the industry now grapples with an altogether different dilemma – the sheer difficulty of locating qualified professionals.

Through captivating narratives, our guests shed light on the contemporary pain points that clients encounter in their recruitment endeavors. The episode resonates with the distressing story of a US client who, after months of futile searching, found themselves on the brink of giving up on finding the perfect SEO strategist.

This episode serves as a clarion call, highlighting the critical role that specialist SEO recruiters play in bridging the gap between demand and supply, and ensuring that only the most competent individuals step into roles where they can truly thrive and make a significant impact.

Listen in to arm yourself with the knowledge and insights required to navigate the intricate world of SEO recruitment, and discover why specialist recruiters are the beacon of hope in these trying times.

In this enriching episode, join industry experts Mark A Preston and Josh Peacock as they dissect the nuances between the recruitment approaches for SEO professionals who are actively seeking new roles and those who remain open to potential opportunities. Navigate through the intricate dance of connecting the right candidates to the roles that suit them best, a vital conversation that both recruiters and job seekers would benefit from.

Preston and Peacock unveil the mechanics behind their proficient recruitment system, where they skill-fully marry client requirements with the rich reservoir of talent available in their database. From leveraging social media platforms to connecting with thousands of adept SEO professionals through their CRM system, they have honed the art of finding the perfect fit for every role.

In the discussion, they elaborate on the strategies they deploy when the quest for the right candidate becomes particularly challenging, including the role of virtual assistants and the utilization of Boolean search on LinkedIn. The episode uncovers the depths of personalised outreach, ensuring potential candidates fully understand the role and the company they might be joining.

Whether you are an SEO professional pondering your next career move or a company on the lookout for top-notch SEO talent, this podcast is your gateway to comprehending the subtle yet significant differences in recruitment strategies for distinct candidate categories. Don’t miss out on this opportunity to fine-tune your recruitment or job search approach with insights from the best in the business.

In this insightful episode, industry connoisseurs Mark A Preston and Josh Peacock critically examine the current state of SEO salary levels in the UK, engaging in a robust discussion that promises to shed light on the adjustments necessary to retain top talent within the region.

Dive deep with our experts as they unravel the apparent disparity between the UK and US markets, emphasising the urgent need for a significant re-evaluation of salary structures in the UK to prevent a drain of high-calibre SEO professionals to the US market. The conversation takes a closer look at the evolving expectations for SEO manager roles, suggesting a potential salary range that mirrors the expertise and skills that these professionals bring to the table.

Through a careful analysis based on prevailing market trends and their rich experience in the industry, Preston and Peacock offer a clear vision of where the salary benchmark should ideally stand for SEO roles in the UK. This episode serves as a clarion call to industry stakeholders to realign their salary offerings, fostering a more competitive and rewarding work environment for SEO professionals in the UK.

Whether you're an employer aiming to retain your best talents or an SEO professional navigating your career path, this episode promises to equip you with the knowledge and insights to make informed decisions in the ever-changing landscape of the SEO industry.

In this riveting episode, Mark A Preston and Josh Peacock embark on an enlightening discussion regarding the growing trend of US companies actively seeking to recruit seasoned SEO professionals from the UK. This dynamic shift in the recruitment landscape is driven by the apparent financial advantages that US companies can leverage, offering competitive salaries that translate to even more attractive packages in the UK market.

Join our experts as they delve deep into the nitty-gritty of this evolving trend, highlighting the remarkable opportunities it brings for UK SEO professionals. From the allure of working with US-based companies to the possibility of securing significantly higher salaries, this episode explores the multifaceted benefits of this burgeoning trend. Additionally, listeners will gain insights into the enhanced flexibility and perks that come with such roles, including full remote working options and the omission of certain US-specific benefits that, in turn, bolster the salary offerings.

Whether you are a UK SEO professional contemplating a lucrative role in a US company or a recruitment specialist keen on navigating this promising avenue, this episode is packed with invaluable insights and perspectives. Listen in and equip yourself with a wealth of knowledge to navigate this exciting cross-Atlantic employment landscape with confidence and foresight.

In this stimulating episode, Mark A Preston and Neil Patel, two behemoths in the digital marketing arena, team up to dissect the fascinating potential that lies in SEO growth without a hefty investment. Whether you are a fledgling start-up or a medium-scale enterprise, the insights shared here will empower you to carve out a significant presence in the digital space without breaking the bank.

The conversation highlights how even 'the little guy' can make substantial strides in the SEO realm, providing a beacon of hope and a roadmap for those who may be constrained by limited financial resources. Neil Patel emphasises that while a substantial portion of their clientele includes large corporations, the beauty of SEO is that it grants a viable playing field for smaller entities as well.

Listen as they unravel the nuances of utilising various tools and channels effectively, encouraging business owners to invest their time and energy wisely to yield remarkable results. They underscore the unique advantages that SEO and organic social mediums offer - spaces where substantial growth can be achieved even without massive financial investments, a characteristic not mirrored in other marketing channels.

Embark on this insightful journey to understand how to craft a successful SEO strategy that doesn't necessitate a hefty budget, yet promises promising results. Grab a notebook, as this episode is brimming with tips and strategies that can be a game-changer for your business!

In this riveting episode, experts Mark A Preston and Neil Patel take a deep dive into a fundamental yet often overlooked aspect of SEO – focusing on cultivating a rich and delightful user experience, beyond mere tactics and techniques. In the dynamic world of SEO, it is easy to get caught up in the whirlwind of building more links or tweaking elements within codes. However, this discussion throws light on the need to shift the spotlight onto the users, putting their needs and expectations at the forefront.

Neil Patel shares his seasoned perspective on what seems to be missing in the industry. He emphasizes that while some players in the SEO domain are indeed harnessing the power of user-centric strategies, the majority are yet to break free from their fixation on tactics. Neil inspires listeners to transcend this commonplace approach, urging them to create exceptional products, services, and content that genuinely delight users.

Join us in this insightful session, where the emphasis is on 'delighting the users' rather than merely trying to 'game the system'. Learn why pivoting towards a user-oriented approach not only fosters a better user experience but also holds the promise of yielding fruitful results in the long run. A not-to-be-missed episode for those keen on gaining a nuanced understanding of SEO that goes beyond the ordinary!

In the ever-dynamic world of SEO, the clamour for quick results is a common refrain. In this eye-opening episode, SEO mavens Mark A Preston and Neil Patel delve deep into the realm of securing rapid SEO results without jeopardizing the integrity of your website's SEO framework.

Listen in as they dissect the high-stakes conversation that unfolds when businesses approach with a need for speed, often propelled by mounting pressures like a soaring payroll or ambitious targets. Drawing from their vast experience, they highlight the vital practice of scrutinizing a website for 'low hanging fruits' – potential quick fixes that can catapult a business to SEO success. From the unnoticed mistakes in the robots.txt file to inadvertently marked 'no index' pages, they discuss actionable strategies that can sometimes transform a website's SEO performance in a mere 30 days.

Amid the urgency, the essence of transparency is not lost. As they underscore, if a quick turnaround isn't feasible, being forthright about the prospects is key. Join us in this enriching dialogue that not only addresses the demand for rapid results but also serves as a testament to ethical SEO practices that prioritize both speed and sustainability.

In the bustling sphere of personal branding, the quest for a 'magic formula' for overnight success often seems unending. In this profound conversation between Mark A Preston and Neil Patel, we uncover the often underplayed yet vital aspects that truly shape a robust personal brand over time.

Neil opens up about his personal journey, debunking the myth of an 'accelerated growth hack' in personal branding. Reflecting on a career spanning over two decades, he emphasizes that there wasn't a singular monumental strategy that skyrocketed his brand. Instead, it was a series of small, consistent efforts that contributed to building a name that resonates with expertise and authenticity today.

As listeners, you'll be encouraged to realign your perceptions about personal brand growth, understanding that it is, in fact, a gradual process woven from patience, persistence, and a commitment to delivering quality consistently over time. Whether you are at the beginning of crafting your personal narrative or in the middle, this episode is a reassuring reminder that in the world of personal branding, slow and steady not only wins the race but builds a legacy.

Join Mark and Neil as they delve deep into the realms of realistic and organic personal brand growth, offering valuable insights that could shape your journey towards establishing a strong personal brand.

In this revealing episode, Mark A Preston and Neil Patel share a golden nugget of advice that could be a game-changer for small agencies looking to secure a burgeoning client base. They take a deep dive into proactive strategies that can be a catalyst for fostering connections with newly funded companies, a sector that holds substantial potential for business expansion.

Neil unveils a straightforward yet effective strategy: scouting for newly funded companies on platforms like CrunchBase and approaching them with constructive feedback on their current strategies. This approach, though bold, can open doors to growth opportunities as it showcases an agency's expertise and proactive nature. However, as Mark points out, it is not without its hurdles. The reception of such unsolicited advice can vary greatly, with some companies viewing it as an opportunity for growth while others may perceive it as criticism.

In this dynamic conversation, they explore the nuances of this approach, encouraging listeners to perceive the glass as 'half full' when it comes to potential client interactions. It is a conversation that promises not only strategic insights but also fosters a positive outlook towards business development.

Join us in this enlightening discussion where we unmask the potential growth avenues for small agencies, offering a fresh perspective on building a thriving client base through optimism and strategic action.

In this episode, seasoned experts Mark A Preston and Neil Patel delve deep into the untapped potential that small and medium enterprises (SMEs) hold in steering their marketing strategies forward, especially in the realms of SEO and organic social media. In a climate where budget constraints can often hamper progress, they shed light on an empowering narrative that encourages business owners to take control.

Neil Patel advocates for a proactive stance, urging SMEs to utilise the resources at hand to carve out their niche in the digital landscape. From whipping out your phone to create content to dedicating time to learn the ropes of SEO, the path to success does not necessarily have to be paved with hefty financial investments. Mark A Preston echoes this sentiment, highlighting that the reluctance to invest time remains a significant barrier.

Join us as we unravel a path less travelled, one where the focus shifts from monetary investments to dedicating time and effort in honing one's skills in SEO and organic social media. It's a clarion call for SMEs to step forward, harness their ingenuity, and forge ahead in the digital marketing frontier, leaving no stone unturned.

Prepare to be inspired and equipped with the know-how to steer your SME into a future of self-sustained growth and vibrant online presence, right here on this enlightening podcast episode.

In a riveting conversation between industry experts Mark A Preston and Neil Patel, we are taken on a journey that goes beyond the realm of business and into the heart of building a better world. Neil shares his insightful perspective on philanthropy, a topic that holds a significant place in his personal life. Together, they unravel the nuances of altruism and the transformative power of extending opportunities to those in less fortunate circumstances.

During the dialogue, Neil delves deep into his family's philanthropic initiatives, spearheaded by his wife. He reflects on the essence of help not as a fleeting feeling but as a commitment to witness and foster real change in society. It’s a discussion that challenges the stereotypical narratives surrounding underprivileged communities, urging us to see the potential and untapped brilliance in every individual, regardless of their background. Neil passionately advocates for creating avenues that could propel these individuals to possibly build multi-billion dollar companies or even find a cure for cancer.

Join us as we explore the profound satisfaction derived from seeing positive transformations and the ripple effect of good that can emerge when individuals are given the tools and education to elevate themselves and subsequently reach out to assist others. This episode is not just a testament to philanthropic efforts but a clarion call to envision and work towards a world that embraces equality, opportunities, and collective growth.

Embarking on the journey to build an agency from the ground up? Join us in this enriching conversation where industry stalwarts Mark A Preston and Neil Patel share invaluable insights and golden nuggets on setting the foundations right for your budding agency.

In this episode, we dissect the fundamental aspect that is often overlooked – zeroing in on a niche. Discover the transformative power of specialisation, as Neil articulates why starting with a defined niche can be your stepping stone to success in the competitive agency landscape. Whether it's diving deep into SEO for E-commerce sites or carving a niche in influencer marketing for B2B software companies, the key is to do one thing exceptionally well. Learn why prioritising client satisfaction holds pivotal importance and how focusing on delivering the best for your clients can pave the way for a prosperous venture.

As you evolve, expanding into various verticals and service offerings becomes a seamless transition, building upon the strong foundation of expertise and client trust that you have fostered. Tune in to glean insights that will equip you with the right mindset and strategies to nurture and grow your agency into a powerhouse in your chosen field.

Whether you are an aspiring entrepreneur eager to make a mark in the agency business or a seasoned professional looking to sharpen your focus, this episode promises to offer fresh perspectives and practical advice that is bound to resonate with you.

Dive deep into the nuanced world of managing personal and agency brands with our seasoned experts, Mark A Preston and Neil Patel, in this enlightening episode. The discussion navigates the often complex waters of maintaining separate entities when it comes to personal and agency branding, bringing a fresh and rational perspective to the table.

In a time where branding can become a preoccupation, our guests remind us that sometimes the delineations between personal and agency brands are not always clear-cut, nor do they need to be. The conversation nudges us to shift our focus from the 'nitty-gritty' to what genuinely matters - creating products or services that resonate and delight customers, fostering a positive culture, and promoting personal growth and positivity amongst employees.

With real-world examples and insightful analysis, this episode encourages listeners to eschew the worry over brand perception, urging instead to concentrate on building either a product that stands out in the market or a service that speaks volumes about its quality.

Whether you're a budding entrepreneur working on establishing your personal brand or a veteran in the industry aiming to enhance your agency brand, this conversation offers a refreshing take on where your attention should truly lie. Join us as we explore the bigger picture, focusing on aspects that genuinely contribute to the grand scheme of building successful, resilient, and well-loved brands.

In this captivating episode, we delve deep into the realm of SEO and its prospective trajectory with the expertise of industry stalwarts, Mark A Preston and Neil Patel. The conversation offers a glance into a future where the landscape of SEO is evolving, with a significant shift towards automation without completely eliminating the human touch.

During the discussion, our guests navigate the complex narrative of how technological advancements are shaping the industry. Neil offers a nuanced perspective on the role of automation tools in the future of SEO, envisioning a landscape where these tools take over many tasks, thereby freeing up humans to focus on more strategic and personal experiences in SEO efforts. The conversation candidly explores the potential implications this shift could have on job opportunities in the sector, stirring a rich discussion on the balance between automation and the necessity for a human touch in strategising and personalising experiences.

Whether you are an SEO professional eager to understand the shifting dynamics of the industry or an entrepreneur keen to adapt to the evolving trends, this episode serves as a beacon, guiding you to align your strategies with the future directions of SEO. Join us to unravel the fascinating journey of SEO into a future where the blend of technology and human intellect stands as the cornerstone of success.

In this riveting new episode, we host a conversation with the brilliant minds in digital marketing, Mark A Preston and Neil Patel, to unravel the secret behind building a magnetic brand through the potent strategy of consistent video content creation.

Navigating through Neil's experience in constantly inundating social media platforms with engaging videos, we explore the enormous potential that lies in this approach. Neil shares the magic formula - it's not magic at all. It's the sheer dedication to consistency that has rocketed their agency, np digital, to becoming one of the fastest-growing as noted by Ad Week. Whether personal or corporate, the regular creation and publishing of videos not only accentuates branding but also serves as a robust lead generation strategy.

What separates the best from the rest is not some enigmatic strategy, but the commitment to persist, to invest blood, sweat, and tears in nurturing a brand that resonates with the audience. If you're looking to understand the vitality of continual video content in the digital age, this episode is your go-to guide, offering you a front-row seat into the minds of industry leaders who have mastered this art.

Join us in this enlightening discussion, and embark on your journey to brand-building excellence through the lens of video content strategy.

In the bustling sphere of the SEO industry, everyone seems to be on a hunt for that elusive 'quick win'. But are quick wins a real deal or just a figment of imagination? Join us in this insightful episode where industry veterans Mark A Preston and Neil Patel dive deep into the essence of achieving success in the ever-dynamic SEO landscape.

Through a candid conversation, Neil sheds light on the common misconception surrounding quick wins, often seen as a golden ticket to overnight success. Illustrating with the inception journey of OpenAI's renowned project, ChatGPT, Neil emphatically emphasizes that real, substantial success stems from persistent efforts and a willingness to invest time.

By dissecting the careers of significant figures like Sam Altman, this episode unravels the truth that behind every 'overnight success' is a tale of dedication, perseverance, and years of relentless work. Tune in to realign your perspectives on quick wins and understand why betting on a needle in a haystack isn't the most strategic move for aspiring entrepreneurs and SEO enthusiasts alike.

In this riveting episode, we venture deep into the vibrant and ever-evolving world of SEO, pulling back the curtain on strategies that are reshaping the digital marketing landscape. Dive into a whirlwind tour of a decade-long journey in the SEO industry, unravelling the intricacies and nuances that make it a constantly changing field.

Join us as two industry stalwarts, Charles Floate and Mark A Preston, delve into a rich and insightful discussion, spanning topics from the effectiveness of Parasite SEO to the prospects of AI-powered content. They bare it all - the shifts in mindset from affiliate marketing to lead generation, the art of securing quality links without breaking the bank, and the potential dangers and recognitions of toxic links in the SEO sphere.

But it doesn't stop there; our experts will also share their thoughts on the burgeoning digital PR scene, the importance of being revenue-focused, and the critical role of healthy debates within the SEO community. As we ponder on what the future holds for dynamic personalities like Charles, we also unravel the secrets behind running successful search conferences, fostering information integrity at speaking events, and managing a time-intensive career with finesse and strategy.

Whether you are an SEO novice keen to learn from the best, or a seasoned professional looking to gain fresh perspectives, this podcast promises to be a rollercoaster of insights and aha moments. Charles and Mark offer not just a podcast episode but an open invitation to view the world of SEO through the lens of experience, expertise, and foresight. Buckle up for an exhilarating journey through the heart of SEO, where theories meet practice, and strategies become success stories.

Join us in this captivating episode as Mark A Preston hosts the renowned Kasra Dash, delving deep into the realm of website recoveries post the tumultuous Google Helpful Content Update (HCU). The duo dives into the myriad of questions circling the SEO community, unearthing practical insights and actionable strategies for those whose sites have been impacted.

In This SEO Podcast Episode, You Will Learn:

- Kasra Dash’s expertise in SEO and website recoveries.
- The significant impacts of the recent HCU on websites globally.
- Common traits among sites hit and the resurgence of authorship.
- The importance of diligent research and logical thinking in SEO strategies.
- Steps to initiate website recovery and the role of technical SEO.
- The debate on disavowing toxic links and updating disavow files.
- Deciding whether to start afresh after a site tanks post-update.
- The criticality of immediate action and addressing SEO laziness.
- Optimising pages for organic traffic recovery and managing internal linking.
- Practical tips for real estate sites and managing sold property pages.

Kasra Dash, with his profound knowledge in the field, sheds light on the nuances of SEO and the recovery process, helping listeners understand the essence of taking timely and informed actions. Mark A Preston steers the conversation, ensuring that no stone is left unturned when it comes to addressing the concerns surrounding the big Google update.

Whether you are witnessing a loss of revenue, contemplating on deleting underperforming pages, or striving to comprehend the implications of the latest HCU, this episode is a goldmine of information, aiming to guide you through the turbulent waters of website recovery. Don’t miss out on this opportunity to arm yourself with the knowledge to rebuild, recover, and rise!

Dive deep into the intricate world of Local SEO with our exclusive session featuring Mark A Preston and the esteemed Mike Blumenthal, a luminary in the realm of Local SEO. Together, they unravel advanced strategies and insights that promise to elevate your local digital presence. They kick off the discussion by addressing the evolution of the local SEO space, investigating how it has transformed over the years, and delving into the specifics of Google's mysterious algorithms. Are there different rules when it comes to local search? And just how crucial are Q&As and Google Posts on your Business Profile?

Moving further into the depths of local SEO, they explore the perennial debate of Business Profile versus Website: which truly offers a more substantial organic exposure? The power of blogging takes centre stage, as our experts outline its potential in driving local footfall. As the conversation intensifies, they touch upon the delicate task of managing User Generated Content on Google Business Profiles and the process of reinforcing your local online brand to gain Google's trust.

Mike Blumenthal, with his vast experience, shares his favourite tools for local SEO and gives listeners a crash course on tackling unforeseen changes on Google Business Profiles. Another significant discussion revolves around the often overlooked but essential elements like CIDs and the importance of embedding local schema into your website.

Wrapping up the enlightening session, they debunk common myths around local SEO, with Mike offering his perspective on some controversial viewpoints. The duo also provides ingenious strategies for businesses aiming to target a wider geographical region without the added logistical challenges of setting up multiple locations. This podcast is a treasure trove of knowledge for those looking to secure a formidable spot in local search results.

In today's hyper-competitive digital landscape, the challenge isn't just creating content but pioneering superior content that truly stands out. Join Mark A Preston and the renowned Rand Fishkin as they dissect the essence of content creation in an age dominated by AI tools.

Rand highlights a crucial perspective – while AI can replicate, it often just mirrors what's already out there. Is it then, really serving the unique needs of marketers aiming to break the norm? The duo also delves into the intriguing realm of AI-driven image and visual generation, weighing its true worth and potential in the world of digital artistry.

From understanding the nuances of content quality to assessing the value of speed versus originality, this episode offers a treasure trove of insights for any content creator or marketer aiming to make their mark. Listen in, and redefine your approach to content in an AI-saturated world.

In a world overwhelmed with choices, are consumers diving deeper into research before making purchasing decisions? Mark A Preston sits down with industry expert Rand Fishkin to dissect the evolving consumer behaviour. With a plethora of competitors entering the digital sphere, especially post-pandemic, the landscape has dramatically shifted. But is impulse buying truly on the decline, or does it still reign in certain sectors?

Drawing from his extensive research and experience, Rand paints a detailed picture of the market, shedding light on intriguing trends. Reflecting on his journey, he shares the challenges he faced in convincing stakeholders about the significance of SEO in the purchasing journey. Tune in to this enlightening discussion to uncover how consumer research patterns are changing and what it means for businesses in the digital age.

In our rapidly digitalising world, understanding our audience without violating their privacy is becoming an increasingly complex dance. Mark A Preston and Rand Fishkin, two luminaries in the field, come together to unravel this enigma. They reminisce about watershed moments, such as the notorious 'not provided' turning point in analytics, which forced marketers and SEO professionals to rethink their strategies. The conversation takes a deeper dive with the introduction of GDPR in the UK and its implications on audience data gathering.

Rand, with his vast experience and vantage point at SparkToro, clarifies a critical distinction - the difference between personal data and aggregate audience interests. He paints a vivid picture of what Spark Toro does: bypassing individual identifiers like phone numbers or emails, and instead, focusing on broader behavioural patterns and preferences. This isn't just about numbers or percentages; it's about decoding digital footprints without ever knowing whose shoe left the mark.

They also touch on the accessibility of public data. With many platforms making information available openly, Rand explains that SparkToro's ingenuity lies in its ability to crawl, index, and present this data coherently and efficiently. This, he believes, can be a game-changer for businesses seeking to understand their target demographics in-depth. Join this riveting discussion for an immersive deep-dive into the balancing act of data-driven audience insights and the sanctity of individual privacy.

Audience research has forever held an allure for marketers and businesses seeking to understand their target demographic. In this gripping episode, Mark A Preston sits with Rand Fishkin, a stalwart in the domain, to unravel what keeps the flame of excitement alive for them in the ever-evolving landscape of audience research. Fishkin candidly shares two primary motivators: his innate drive to simplify the often convoluted process of market research for marketers, and a compelling desire to democratise data that's unjustly hoarded by tech behemoths. Drawing attention to platforms like Google, Facebook, and YouTube, Fishkin raises a thought-provoking question on the ethics of data withholding. He challenges the paradigm where these platforms amass in-depth user data, yet remain reluctant to share it with creators—the very individuals powering these platforms with content. Tune in for a rich discourse on the intersection of data, fairness, and the exhilarating realm of audience research.

The winds of economic downturns are sweeping across the globe, and the marketing realm is not immune. Join Mark A Preston as he sits down with industry maverick, Rand Fishkin, to dissect where the marketing sphere is poised to venture amidst looming recessions. While there's anticipated growth in digital and organic marketing verticals, the rhythm and velocity of that growth might take a new trajectory. Fishkin dives deep into a central concern: the challenge of stagnant conversion rates and return on adspend. He propounds an intriguing strategy for businesses to pivot during these uncertain times—reallocating ad spends from underperforming ads towards long-term organic channels. The conversation culminates in a vivid vision for the marketing world, emphasizing the importance of adaptability, innovation, and a laser focus on value-driven content. Whether you're a marketing novice or a seasoned professional, this episode promises to reshape your understanding of marketing's future.

In the vast expanse of the digital age, data is gold, but do creators truly own their treasures? Dive deep into this riveting discussion between Mark A Preston and marketing luminary, Rand Fishkin, as they unravel a pressing concern in today's marketing industry: the concealment of our own data. Fishkin poses an intriguing proposition — the powerhouses of the digital world, be it Google, Facebook, or Twitter, who thrive on creators' content, owe them transparency into their audience insights. With vast troves of information locked away, from keyword search data to user engagement metrics, how can creators be expected to flourish without their rightful access? Fishkin advocates for a radical shift, a potential legal mandate, to ensure that platforms provide creators with comprehensive analytics, honouring their contribution and fostering a more symbiotic digital ecosystem. Whether you're a budding content creator or an established digital maven, this episode will ignite fresh perspectives on data ownership in the digital domain.

Are your marketing efforts akin to throwing spaghetti against a wall? Tune in as Mark A Preston and Rand Fishkin deep dive into a perennial challenge plaguing the marketing landscape — the often overlooked importance of solid foundations. In a digital era marked by rapid growth and the tantalising allure of easy wins, many have been tempted to bypass the basics. Yet as Fishkin elucidates, the secret sauce to sustainable success isn't about chasing every new trend or platform but rather ensuring that your core marketing foundations are rock-solid. With the digital realm's meteoric rise plateauing, there's never been a more crucial time to get the fundamentals right. Whether you're a seasoned marketer or setting your first foot into the digital world, this episode offers a clarion call to refocus, re-evaluate, and re-establish those pivotal marketing bedrocks.

As the digital landscape evolves, how do we adapt our content strategies to truly resonate with audiences on various platforms? Mark A Preston and Rand Fishkin delve into the rise of 'Zero-Click Content' and the paradigm shift towards creating bite-sized tutorial videos. Fishkin shares his insights on posting engaging, short videos on platforms such as Twitter, LinkedIn, and Mastodon, highlighting how they can be potent tools in audience engagement, even without direct metrics to measure success. Despite the platforms' algorithms discouraging external links, the discussion emphasises the significance of native videos in capturing and retaining audience attention. Dive in to understand the nuances of leveraging tutorial videos, the future of content marketing, and the art of making an impact without even a single click.

With AI-driven tools making waves in the marketing sphere, Mark A Preston and Rand Fishkin deep dive into the intriguing realm of AI content generation and its implications for SEO. As AI garners attention, Fishkin offers a balanced perspective on its potential uses, from innovatively brainstorming content ideas to handling mundane tasks like product descriptions. However, a core sentiment stands out: amidst the buzz, it's vital for professionals to discern between genuine innovation and fleeting trends. The conversation underscores the importance of human intuition in shaping content, ensuring it's tailored, authentic, and resonates with audiences. Tune in to discover the possibilities, limitations, and the future of AI in the content landscape.

In a riveting conversation between Mark A Preston and Rand Fishkin, the duo unravels the layered importance of audience research in the world of SEO. While at a glance, Spark Toro may not appear as a direct tool for SEO, its utility lies in providing critical insights into audience behaviours and preferences. By illuminating where audiences invest their attention, SEOs can craft targeted strategies – from guest articles and PR activities to advertising and conference participation. As Fishkin explains, understanding platforms like YouTube, Google Display, Facebook, and niche spaces like Reddit can empower SEOs to craft content that resonates, thereby elevating the overall marketing strategy. Delve into this episode to explore how the nexus between audience research and SEO is reshaping the digital marketing frontier.

In this enlightening episode, Mark A Preston and Kasra Dash dive deep into a debate that has garnered the attention of many SEOs: Should non-performing pages be deleted for better SEO? While some advocate for retaining old content, Kasra presents a compelling case for content pruning. Drawing from real-world examples, he highlights the potential pitfalls of hanging onto outdated content like a description of a 2007 LG TV. Beyond just the lack of contemporary relevance, such pages may not be contributing to your site's topical authority or internal linking strategy. The duo explores the balance between preserving content history and ensuring a streamlined, value-driven user experience. If you're looking to optimise your website and enhance its SEO performance, understanding the power of strategic content deletion is a must. Dive in to explore more!

Dive into the intricate world of backlink evaluation with Mark A Preston and Kasra Dash. The age-old question remains: How often should you assess your backlink profile and update your disavow file? While many yearn for a straightforward answer, Kasra emphasises that this entirely depends on the size and nature of the website. From colossal news publications that require monthly evaluations to finance websites that are analysed semi-annually, the frequency varies. Delve deeper as Kasra cautions against misconceptions surrounding "toxic links" and highlights the dangers of seemingly high-quality backlinks that might unexpectedly harm your SEO. Whether you're a seasoned SEO professional or a beginner trying to navigate the world of disavow files, this episode is packed with insights that can transform your strategy.

Enter the contentious realm of toxic links with industry experts, Mark A Preston and Kasra Dash. As the SEO community stands divided - one side firmly advocating for disavowing while the other believes Google disregards such links - Kasra offers a riveting recount of his hands-on experiment. He narrates the dramatic impact of a mere 15 toxic links on website performance, its subsequent recovery post-disavowal, and the undeniable correlation observed. While conceding that Google is smarter and often ignores blatant spammy links, Kasra emphasizes that not all toxic links are created equal. Some, especially from link building databases, can severely harm your site's SEO. With insights from conferences in Vegas, Estonia, and Brighton SEO, dive deep into this captivating exploration to understand the real potency of links and make an informed decision on the disavowal process.

Dive deep into the contentious world of topic hubs with industry veterans, Mark A Preston and Kasra Dash. While SEOs are keen to establish authority on specific topics by inundating their websites with extensive content, is this approach always warranted? Kasra draws attention to the key distinction between 'topical coverage' and 'topical authority', questioning the logic behind flooding sites with hundreds of articles. By exploring tools like Screaming Frog, they delve into the importance of evaluating content that truly drives traffic and the pitfalls of neglecting Google's crawl budget. In a digital landscape where the line between expertise and excess blurs, discover the strategic steps to ensure your content serves genuine value rather than just filling space.

Join Mark A Preston and Kasra Dash as they delve into one of the most seismic shifts in the SEO landscape - the Google 'Helpful Content Update'. Widely hailed as one of the most influential updates in recent memory, the duo dissects its far-reaching implications. Drawing from his firsthand experiences and insights shared in prestigious SEO conferences from Vegas to Estonia, Kasra sheds light on the critical role of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals, debunking prevalent myths around its application. As the update casts a magnifying glass on genuine EEAT attributes, learn why merely flaunting an author box no longer cuts the mustard. Whether you're grappling to understand the full ramifications of the update or keen to elevate your site's EEAT game, this conversation is an eye-opener!