The Unified Brand - Branding Podcast (Elements Brand Management)
Explorez tous les épisodes de The Unified Brand - Branding Podcast
| Date | Titre | Durée | |
|---|---|---|---|
| 19 Sep 2024 | 7 Common Mistakes Preventing Your Brand's Growth (& How to Fix It!) | 00:13:34 | |
Is your brand stuck? Unleash its growth potential!
In this video, we reveal the 7️⃣ factors that could be holding your brand back from achieving its full potential.
We cover essential aspects like:
• Maintaining a strong and consistent brand identity ✨
• Ensuring clear communication with your target audience ️
• Adapting to an ever-changing marketplace
If your brand's growth has stalled, these insights can help you get back on track.
PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement.
https://bit.ly/2VksUSj
Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 22 Feb 2024 | Branding VS Marketing - What's the difference and how do they grow your business | 00:20:02 | |
Branding vs Marketing, what's the difference and how do they grow your business. This video explains what the differences are between branding and marketing, the strengths of both and how they work together to grow your business. If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos --------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ------------------------ Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 14 Mar 2024 | Insights from the Frontlines: Navigating Research, Truth-Telling, and Impactful Decision-Making With Sean Campbell | 00:37:10 | |
Today we are joined by Sean Campbell CEO & Founder of Cascade Insights a B2B Market Research & Marketing Services companies for Tech industry. Join us in this insightful episode as we delve into the world of research, truth-telling, and impactful decision-making. Our guest shares their expertise on gathering and analyzing data, uncovering insights, and driving actionable recommendations. Discover the importance of exploring diverse perspectives, challenging assumptions, and embracing continuous learning. Whether you're a business leader, marketer, or simply curious about how research shapes decisions, this episode offers valuable insights you won't want to miss. If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos --------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ------------------------ Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 06 Jun 2024 | Crack the Customer Code: Messaging Magic with Kate Dileo | 00:22:37 | |
Struggling to craft brand messaging that converts? This episode of The Unified Brand Podcast is your secret weapon! We dive deep with Kate Dileo, Founder of Accidental Brand Strategist and author of the #1 international bestseller,"Muting the Megaphone." Kate unveils her powerful Brand Trifecta framework, a three-step formula for crafting concise, audience-centric messaging that resonates with your ideal customer. Learn how to ditch the jargon, focus on benefits, and leverage storytelling to create a brand message that drives sales and builds loyalty. This episode is for you if:
Tune in and discover the messaging magic that will unlock your brand's full potential! ------------------ Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 02 May 2024 | Brand Strategy Workshop - 4 Reasons you should workshop your brand | 00:09:17 | |
Brand strategy workshops, the 4 reasons you should workshop you brand. This episode explains what a brand strategy workshop is, the objectives it should achieve for you brand and the 4 main benefits of partaking in one. Brand strategy workshops are a great way to collaboratively define your brand, audience and the beginnings of your brand identity. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 11 Jan 2024 | How to Amplify Your Personal Brand's Unique Voice and Cultivate Influence with Emma Wainer (Part 2) | 00:39:28 | |
Feel like no one's listening? In today's episode we are joined by Emma Wainer founder of Speaking at work and a voice coaching expert helping influential women and leaders amplify their ability to be heard, cultivate the grace to influence and become recognised as an impactful leader. She is going to explain how to amplify your unique voice and cultivate influence for your personal brand. --------------------------------------------------------------- Emma's links If you want a free strategy call to really improve your ability to deliver a cohesive, compelling brand presentation that will win the hearts and minds of your clients you can book that here: https://calendly.com/speakingatwork/get-visible-call Website - https://speakingatwork.co.uk Linkedin - https://www.linkedin.com/in/emma-wainer-42259b182/ Instagram - https://www.instagram.com/emmalwainer3/ YouTube - https://www.youtube.com/channel/UCjuTawA39gmrFEaiS-LULoA/featured?view_as=public ------------------------------------------------------------ How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos --------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ------------------------ Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 11 Jul 2024 | What Type of Rebrand is Right For Your Business? | 00:09:57 | |
On this episode of The Unified Brand Podcast, we unpack the different types of rebranding, from a simple refresh to a complete overhaul. Is an evolution all you need, or is it time for a full-blown pivot? We'll help you understand the key differences between:
Discover the perfect rebranding strategy to hit the right note with your audience! Listen now and get ready to reignite your brand! Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 17 Oct 2024 | Unleash Your Brand's Personality: Stand Out and Connect | 00:07:00 | |
In this episode of The Unified Brand Podcast, we explore the essential role brand personality plays in shaping how your audience perceives your business. Dive into why a distinct, authentic brand personality can make your brand memorable, drive emotional connections, and create lasting loyalty. We’ll look at iconic brands like IKEA, Ben & Jerry’s, Tesla, Nike, and Red Bull to show how they’ve crafted unique identities that resonate globally. If you’re ready to humanize your brand, foster deeper customer connections, and stand out in a crowded market, this episode is for you. Plus, learn how to assess your brand’s current strength with our exclusive Brand Power Assessment. Don’t miss it! Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 04 Jul 2024 | Unlock Your Brand's Hidden Power: Cultural Intelligence for Marketers with Anastasia Kārkliņa Gabriel | 00:40:02 | |
Brands have HUGE power to shape culture. In this episode of The Unified Brand Podcast, we dive deep with award-winning author & cultural theorist Anastasia Kārkliņa Gabriel to explore Cultural Intelligence for Marketers. Discover how understanding cultural trends can:
Marketers, don't miss this! Learn how to leverage cultural knowledge to create winning campaigns that resonate with diverse audiences. Listen & Subscribe for More! Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 15 Aug 2024 | Cracking the Code of Cultural Relevance: Insights from Jim Pietruszynski, CEO of Soulsight | 00:37:40 | |
In this episode of The Unified Brand Podcast, we dive deep into the world of brand design and consumer connection with Jim Pietruszynski, CEO of Soulsight. Discover how to keep your brand relevant in an ever-changing cultural landscape by leveraging empathy, authenticity, and emotional resonance. Jim shares compelling stories, including the journey of creating a spiked aguas frescas product for Mexican-American consumers and the challenges of launching innovative products. Learn why traditional market research often falls short and how immersing yourself in the lives of your consumers can unlock powerful insights that drive brand success. Tune in to explore the future of branding and how to forge lasting emotional connections with your audience. Jim's Linkedin - https://www.linkedin.com/in/jim-pietruszynski-4a30836/ Soulsight - https://soulsight.com Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 05 Sep 2024 | Mastering Brand Names: 7 Deadly Sins to Avoid | 00:16:28 | |
The Unified Brand Podcast brings expert insights into building impactful, memorable, and successful brands. In this episode, we dive deep into the 7 critical mistakes that businesses make when choosing a brand name. Discover why creatively spelling a brand name might backfire, how copying big brands can land you in trouble, and why simplicity is the key to being memorable. Perfect for entrepreneurs, marketers, and anyone looking to strengthen their brand identity, this episode provides actionable tips to avoid costly branding missteps and future-proof your business. Tune in now and learn how to brand smarter, not harder. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 31 Jul 2024 | Building a Future Ready Brand With Mitch Duckler | 00:34:36 | |
In this engaging episode of The Unified Brand Podcast, we dive deep into the evolving landscape of marketing with Mitch Duckler, an expert in brand strategy and technology. Mitch, who has authored a thought-provoking book on contemporary marketing trends, shares his insights on how transparency, purpose, and emerging technologies like blockchain and augmented reality are transforming the industry. Key Highlights from the Conversation:
About Mitch Duckler: Mitch Duckler is a seasoned marketing professional and the author of 'The Future Ready Brand'. With extensive experience in brand strategy and a keen understanding of technological trends, Mitch offers valuable insights into how brands can adapt and thrive in the digital age. Where to Find More: Learn more about Mitch Duckler, his book, and his firm at fullsurge.com. The book is available at major online retailers including Amazon and Barnes & Noble. Join the Conversation: We hope you enjoy this enlightening episode with Mitch Duckler. Be sure to listen, subscribe, and leave a review to let us know your thoughts! Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 03 Apr 2025 | Building a Winning Company Culture: Lessons from Netflix, Google, Zappos, Pixar, Zoom, and IKEA | 00:09:33 | |
In this episode of The Unified Brand Podcast, we explore how top brands like Netflix, Google, Zappos, Pixar, Zoom, and IKEA have developed winning company cultures that drive their success. Discover how these companies build environments that foster creativity, innovation, customer service excellence, and purpose-driven leadership. Learn the key takeaways and how you can apply these lessons to your own business to build a brand that stands out from the competition. Key Takeaways:
Take our free Brand Power Assessment at Brand Power Scorecard UK to uncover what’s holding your brand back and how to unlock its full potential - www.brandpowerscore.co.uk ------------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call | |||
| 09 Feb 2024 | Brand differentiation strategies to stand out from the competition | 00:18:02 | |
Brand differentiation strategies to stand out from the competition. This video explains what brand differentiation is and why it is important to differentiate your brand from the competition. It also gives you some strategies to help you to differentiate your brand. If you need any additional help there is a free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos --------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ------------------------ Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 22 Aug 2024 | How a Strong Brand Vision Transforms Your Business | 00:14:47 | |
In this episode of The Unified Brand Podcast, we dive deep into the critical role of a powerful brand vision and how it can be the difference between stagnation and growth for your business. Are you struggling to make your brand stand out? It might be because you lack a clear, compelling vision that inspires your team and customers. Discover why a brand vision is more than just a lofty statement—it's the cornerstone of your brand’s identity, guiding every decision, action, and strategy. We'll break down the essential components of a successful brand vision, share examples from top companies like Oxfam, Tesla, and Nike, and provide actionable tips to help you craft a vision that not only motivates your team but also resonates with your audience. Tune in to learn how a strong brand vision can:
Whether you're a seasoned entrepreneur or just starting out, this episode is packed with insights that will help you unlock your brand’s full potential and set it on a path to long-term success. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 06 Feb 2025 | 7 Proven Strategies to Make Your Brand Stand Out | 00:21:08 | |
In today’s crowded marketplace, how do you make your brand stand out? In this episode of The Unified Brand Podcast, we break down seven powerful differentiation strategies that help brands build an impactful presence. Learn how companies like Apple, Patagonia, Tesla, and GoPro successfully position themselves to attract loyal customers. We cover: Plus, take our 4-minute Brand Power Assessment to uncover what’s holding your brand back! Brand PowerScorecard UK 🎧 Tune in now and take your brand to the next level! --------------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ X - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 21 Jun 2024 | Unstoppable Brand Recognition and Growth Using Data With Jiri Boudal | 00:33:30 | |
Is your logo enough to make your brand stand out? In today's fast-paced world, attention spans are shorter than ever. That means you need to grab people's attention in SECONDS. ⚡ Jiri Boudal, founder of Behavio, joins The Unified Brand Podcast to discuss the power of building distinctive brand assets that go beyond just a logo. These assets can be the key to unlocking explosive brand growth! Listen to the full episode and learn how to create a brand identity that gets noticed and remembered! Jiri's Links Behavio - https://behaviolabs.com Jiri's Linkedin - https://www.linkedin.com/in/jiriboudal/ Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 27 Feb 2025 | Building a Purpose-Driven Brand with Innovative Technology – Seth Casden | 00:29:24 | |
In this episode of The Unified Brand Podcast, we sit down with Seth Casdan, CEO and co-founder of Hologenix, to explore how building a purpose-driven brand has been key to Celliant's success. Salient, a proprietary infrared technology embedded into textiles, is revolutionizing wellness, performance, and recovery. But how do you educate the market, position an innovative product, and scale a brand with a strong mission? We dive into: ✅ The role of brand storytelling in educating consumers about new technology ✅ How infrared technology enhances circulation & recovery ✅ The challenges of creating demand for an unknown product category ✅ The importance of strategic brand partnerships (Under Armour, KT Tape, and more) ✅ How a strong brand purpose drives long-term business success ✅ What’s next for Salient in 2025 If you’re a founder, marketer, or entrepreneur looking to scale a purpose-driven brand, this episode is packed with insights! Plus, take our 4-minute Brand Power Assessment to uncover what’s holding your brand back! Brand PowerScorecard UK 🎧 Tune in now and take your brand to the next level! --------------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ X - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 15 Feb 2024 | Unlocking Consumer Psychology: The Lazy Shortcut to Marketing Success With Nathan Yeung | 00:37:48 | |
Today we are joined by Nathan Yeung, a seasoned marketing strategist with over 10 years of expertise in advising B2B businesses. Nathan's impressive track record includes helping numerous companies build their marketing teams from scratch, delivering successful go-to-market deployments, and launching new products into the market. In this insightful episode, Nathan delves into the secrets of consumer psychology and shares invaluable insights on how to craft winning marketing strategies. Ever wondered why simplicity is key in marketing? Nathan breaks it down for us, revealing how providing just enough information can bridge the gap for consumers. From the science behind consumer behavior to practical tips for leveraging it to your advantage, this episode is a goldmine of knowledge for marketers looking to level up their game. Ready to harness the power of consumer psychology in your marketing efforts? Hit play now and join us on a journey to unlock the secrets of success in today's competitive landscape. ------------------------------------------------------------ Nathan's Links Linkedin - https://www.linkedin.com/in/yeungnathan/ Find Your Audience Linkedin - https://www.linkedin.com/company/find-your-audience-online/ Find Your Audience Website - https://findyouraudience.online/ --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ------------------------ Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 08 Aug 2024 | Unveiling the Story Behind the Iconic Nike Swoosh: Lessons for Your Brand | 00:08:23 | |
Dive into the captivating story behind one of the world's most recognizable logos—the Nike Swoosh. Discover how a student designer's simple yet powerful creation became a global symbol of movement and empowerment. In this episode of The Unified Brand Podcast, brought to you by Elements Brand Management, we explore the origins of the Nike Swoosh and extract invaluable lessons you can apply to make your brand iconic. Whether you're a founder, marketer, or business professional, learn how to brand smarter, not harder, and build a brand that stands out from the competition. Tune in for weekly insights to transform your brand strategy and visual identity. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 21 Mar 2024 | What is Brand Strategy? [3 Questions You Need to Answer Before Defining Yours] | 00:10:33 | |
What is Brand Strategy? This episode explains what brand strategy is and the 3 key questions you need to answer before defining yours. Brand strategy is crucial for your brand's growth and provides a roadmap to help you reach your ideal customer, achieve your goals and objectives and long term success. If you are struggling to create the impact you'd like with your brand here is a link to our free report on our unified brand methodology available below to help you rid your brand of an identity crisis - DOWNLOAD HERE - https://bit.ly/3dYAhCg How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos --------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ------------------------ Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 14 Dec 2023 | Building an Impactful Brand Strategy With Mark Drager | 00:53:36 | |
It’s a fine balance building a brand that both you and your audience love… But, it’s doesn’t mean you have to sacrifice who you are in the process. So, what can you do to bring your brand and your audience together? Well, in today’s episode Mark Drager will teach you his $1 million brand marketing strategy. As brand positioning expert, podcaster and storyteller with over 30k subscribers on YouTube. Mark has helped thousands of business owners like you to skyrocket their brands sales. If you enjoy the Unified Brand Podcast Please Rate and Review it via your podcast provider and if you would like to contribute something to building the future of the show and the Unified Brand Community - Support the show here GET YOUR BRAND POWER SCORE HERE - www.brandpowerscore.co.uk --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 25 Apr 2024 | Pricing isn't about price with Melina Palmer from the Brainy Business | 00:51:48 | |
Is Price Really All That Matters? Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 18 Jan 2024 | Why a strong brand is important for your business success | 00:14:31 | |
Why a strong brand is important for your business success. This video explains the role a strong brand has on your business success, the main traits of strong brands and gives you some ideas on what you can do to strengthen and build your brand. How to build a memorable brand course - BRAND BUILDING COURSE - http://bit.ly/2Zw5dos --------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ------------------------ Other Social Channels
YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 20 Feb 2025 | Avoid These 4 Costly Rebranding Mistakes | 00:06:06 | |
Thinking about rebranding your business? Avoid the four most common mistakes that can derail your rebrand and waste valuable time and resources. In this episode of The Unified Brand Podcast, we explore:
Learn how brands like Kia nailed their rebrand and how you can, too. Take the Brand Power Assessment to see where your brand stands. 🎧 Tune in and transform your rebrand into a growth opportunity! | |||
| 14 Mar 2025 | Scaling Smarter: Maxwell Nee on Business Growth, Market Gaps & AI-Driven Sales | 00:44:55 | |
In this episode of The Unified Brand Podcast, we sit down with Maxwell Nee, Chief Revenue Officer at ScoreApp, a multi-award-winning entrepreneur, bodybuilder, and dancer featured in Forbes and Singapore's The Business Times. Maxwell shares invaluable insights into scaling businesses, identifying market gaps, and leveraging AI-driven sales tools to maximize efficiency. We discuss:
Maxwell also reveals his favorite industries to invest in, the biggest mistakes entrepreneurs make, and why personalization and segmentation are the future of marketing. If you’re looking for actionable strategies to build a scalable, efficient, and profitable business, this episode is a must-listen! Maxwell's Links ------------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call | |||
| 07 Nov 2024 | Is It Time to Rebrand? Unlock Your Product’s Full Potential | 00:07:19 | |
Is your brand failing to captivate your audience or struggling to stand out in the crowded market? On this episode of The Unified Brand Podcast, brought to you by Elements Brand Management, we dive deep into the art of rebranding as a game-changing strategy to unlock your product’s full potential. From comprehensive brand audits to successful rebrand rollouts, we walk you through each critical step to create a memorable, differentiated brand that resonates. Listen in for real-world examples from Old Spice, Netflix, and MailChimp to inspire your journey. This episode is essential for founders, marketers, and business pros ready to make a lasting impact. Start branding smarter, not harder, with expert insights, actionable advice, and transformational stories. How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj | |||
| 09 May 2024 | BBC Creative to Frontify: Hugo Timm on Building Brands in the Digital Age | 00:51:12 | |
Struggling to break down silos and achieve brand consistency across departments? In this episode of The Unified Brand Podcast, we chat with Hugo Timm, Senior Creative at Frontify and former Design Director at WeTransfer and BBC Creative. Hugo shares his fascinating journey through the world of branding, from navigating the complexities of cultural branding to fostering a collaborative design environment. Tune in to learn how Hugo is revolutionizing the way brand work is valued and integrated across organizations, and gain valuable insights on building strong brands in today's dynamic digital landscape. Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 20 Mar 2025 | The Ultimate Rebranding Roadmap: How to Strategically Transform Your Brand | 00:13:34 | |
Thinking about rebranding but unsure where to start? In this episode of The Unified Brand Podcast, we break down the strategic process of rebranding to ensure a smooth and effective transformation. Learn how to define your rebranding goals, assess your current brand, conduct vital research, and implement a strategy that sets you up for success. Discover why rebranding is more than just a visual update—it’s about aligning your business with its future vision. Tune in for expert insights from Elements Brand Management and take the guesswork out of your rebrand! ------------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call | |||
| 01 Feb 2024 | Boosting Your Business Through Strategic Collaboration With Gabriella Beyer-King | 00:35:45 | |
Today we are joined by Gabriella Beyer King founder of BK Links helping small businesses to leverage business development, lead generation and sales follow-ups to grow their business. ------------------------------------------------------------ Gabriella's Links Linkedin - www.linkedin.com/in/gabriella-beyer-king-marketing-business-consultant --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ------------------------ Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 27 Mar 2025 | Barry LaBov on How Brand Differentiation Builds Employee Pride and Market Leadership | 00:49:45 | |
How do you turn a commodity business into a market leader with unmatched employee loyalty and premium pricing? In this episode of the Unified Brand Podcast, we welcome back Barry LaBov, two-time Ernst & Young Entrepreneur of the Year, Founder and CEO of LaBov Marketing Communications and Training, and author of The Power of Differentiation. Barry shares:
Whether you're a founder, marketer, or business leader, this episode is packed with actionable insights that will change how you see your brand—from the inside out. Plus: Barry’s take on what frustrates him most about the industry, and why saying “no” is the ultimate act of brand clarity. Links & Resources: Barry LaBov: https://barrylabov.com ------------------------------------------------------------------- BRAND POWER SCORE Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.www.brandpowerscore.co.uk --------------------------------------------------------------- Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call | |||
| 05 Dec 2024 | Building Scalable Brands with Simplicity and Innovation – with Toby Burns | 00:32:21 | |
Discover how to build a scalable, customer-focused brand with Toby Burns, Founder & CEO of The Silent Disco Company Group. In this episode of The Unified Brand Podcast, Toby shares the story behind his innovative entertainment brands, the power of simplicity in branding, and how he overcame challenges to create a thriving business. Tune in for actionable insights on scaling your brand, innovating in competitive markets, and fostering a winning team culture. --------------------------------------------------------------- Toby's links Linkedin - https://www.linkedin.com/in/toby-burns-ba3ab8151/ Facebook - https://www.facebook.com/thesilentdiscocompany/ Website - https://thesilentdiscocompany.co.uk YouTube - https://www.youtube.com/channel/UCpMivNVCvofxwqiSnxGOU-Q ------------------------------------------------------------ Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system? Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ X - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 30 Nov 2023 | Demand Generation Tactics to Supercharge Your Marketing With Deanna Shimota | 00:36:47 | |
Today we are joined by Deanna Shimota CEO of GrowthMode Marketing and she is talking about demand generation tactics to supercharge your marketing. Deanna's Links Deanna's Linkedin - https://www.linkedin.com/in/deannashimota/ Deanna's X - https://twitter.com/DeannaShimota GrowthMode Marketing - https://growthmodemarketing.com/ GrowthMode Marketing Linkedin - https://www.linkedin.com/company/growthmode-marketing/ GrowthMode Marketing YouTube - https://www.youtube.com/channel/UC6YCnQiGaieDdHPSjRKzrlg The Demand Gen Fix Podcast - https://open.spotify.com/show/0Ld9tv2TL1ZvJU6xxrvfqH?si=f8c97d66bd01401c If you enjoy the Unified Brand Podcast Please Rate and Review it via your podcast provider and if you would like to contribute something to building the future of the show and the Unified Brand Community - Support the show here Free Brand Development Resources ------------------------------------------------------------------------ Free Brand Development Resources | |||
| 17 May 2024 | 5 Questions Every Business Needs to Ask Before a Brand Makeover | 00:10:59 | |
Is a rebrand the answer to your brand woes? Don't jump in just yet! The Unified Brand Podcast helps you navigate the rebranding process with confidence. In this episode, we break down 5 crucial questions EVERY business needs to consider before a brand makeover. Learn how to identify the right rebranding approach and ensure your brand refresh is a recipe for success, not disaster. Hit subscribe to unlock the secrets to a thriving and unified brand! Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos | |||
| 06 Mar 2025 | The Power of a Great Tagline: Iconic Examples & Lessons for Your Brand | 00:10:15 | |
Looking to craft a tagline that sticks? In this episode of The Unified Brand Podcast, we explore the power of taglines, breaking down some of the most iconic examples, including Nike’s “Just Do It,” Apple’s “Think Different,” and BMW’s “The Ultimate Driving Machine.” Discover what makes a tagline truly memorable, how it differs from a slogan, and how you can use it to position your brand effectively. Tune in for expert insights and actionable tips to create a tagline that resonates with your audience and sets your brand apart. Take the Brand Power Assessment to see where your brand stands. | |||
| 07 Dec 2023 | What is a brand audit and how to uncover the issues costing your brand | 00:16:25 | |
What is a brand audit and how to uncover the issues costing your brand. This video explains how the brand audit process works, how you can do a brand audit yourself and the reasons why a brand audit report or presentation is important for your brand. --------------------------------------------------------------- Free Brand Development Resources | |||
| 25 Sep 2024 | How to Create Brand Names That Stick With Alexandra Watkins (Replay) | 00:40:16 | |
How to Create Brand Names That Stick With Alexandra Watkins
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| 10 Feb 2022 | 4 Rebranding Mistakes to Avoid | 00:05:44 | |
Rebranding your business isn't something you should rush into or take lightly. In this video I go over the 4 biggest mistakes brands make when they rebrand. Free Brand Development Resources | |||
| 18 Jul 2024 | Utilising storytelling, leadership, strategy and worldbuilding to align your brand with Gavin McMahon (Replay) | 00:42:32 | |
It's frustrating when you feel like only you understand your vision for your business. So if your team and audience don’t understand what your brand does, what's the cause? A brand narrative that's as chaotic as the last 2 seasons of Game of Thrones... Thankfully, it's that time of the week again. In today’s episode of The Unified Brand Podcast. Business transformation guru Gavin McMahon will teach you how to shake your brand out of its confused state. As the founding Partner of Fassforward, Gavin and his team grow businesses. How do they help these ailing businesses? By using a blend of storytelling, visual communication, strategy and leadership. So kick back in your chair and start making notes on your business manifesto. You're about to learn the secrets to building a compelling world for your brand.
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| 03 Mar 2022 | How to create an epic brand tagline - Great Brand Tagline Examples - [8 of the Best] | 00:07:36 | |
Do you want to inspire your audience and make it easier for them to remember your brand? In today’s episode, Chris will teach you the four secrets to creating a tagline that will help you stand out from your brand's competition. So what makes a tagline different from a slogan? Unlike a slogan, which only applies to a product, campaign or range. Your tagline sits at top-level of your brand's communication strategy. In short? Your brand's tagline is your brand's unchanging brand essence and differentiator. Your brand's slogan is flexible and open to change. So, do you want to learn the secrets to creating a stand out tagline? If you said yes, put your headphones and give the episode a listen. --------------------------------------------------------------- Free Brand Development Resources | |||
| 11 Mar 2022 | Learn the Secrets to Internal Branding and Gain an Innerview With Christopher Wallace | 00:42:32 | |
Does everyone who interacts with your customers know how to tell best tell your brand's story to create a consistent customer experience? --------------------------------------------------------------- Brand transfer study - https://www.youtube.com/watch?v=fkS8UrL1nCs ------------------------------------------------------------ Free Brand Development Resources | |||
| 24 Mar 2022 | The Importance of Trademarking and Protecting Your Business Brand With Sanjay Raphael | 00:37:23 | |
Are you worried your brand vulnerable to the competition, but you’re unsure how you can protect it? If you're looking to trademark your brand you probably feel like you're trying to move your way through a literal minefield... Thankfully, today’s guest Sanjay Raphael will help you get your brand down under lock and key. As the head of UK Trademarks at one of the world's largest firms, Pulse Law, Sanjay specialises in helping businesses protect their brands. He will teach you the steps you need to take to protect your brand from the competition. --------------------------------------------------------------- ------------------------------------------------------------ Free Brand Development Resources | |||
| 31 Mar 2022 | Rebranding Process - 6 Crucial Steps to Successfully Rebrand Your Business | 00:13:57 | |
Are you thinking about rebranding your business, but you don’t know what steps you need to take? So what do you need to think about when it comes to rebranding your business? Your brand needs to be strategic and intentional. Following a clear roadmap to give your brand the best chance of success. Well, we have the roadmap part of your solution covered… In today’s episode, Chris will teach you the exact six-step process we use to help brands like yours unlock their potential. So, would you like access to the ultimate guide to rebranding your business? Free Brand Development Resources | |||
| 08 Apr 2022 | How Purpose Can Transform Your Brand From Invisible to Irresistible With Tom Geary of School of Thought | 00:44:30 | |
Is your brand feeling invisible? Well, it's that time of the week again... Today you're going to learn how to turn your brand from invisible to irresistible. So, who's your teacher? Say hello to the master craftsman of attention-grabbing brand communications, Tom Geary. The founder and creative director of School of Thought. Having worked with iconic brands including Microsoft, Redbull and eBay. It’s fair to say that he knows more than a thing or two about what it takes to make your brand seen and heard. So what are you waiting for? Now is the time to take your brand from invisible to invincible.... --------------------------------------------------------------- ------------------------------------------------------------ Free Brand Development Resources | |||
| 21 Apr 2022 | Is brand activism right for your brand? | 00:06:03 | |
Have you ever wanted to take a stand as a brand, but ended up sitting out, mouth shut on the sidelines instead? It can feel like a huge (and potentially even disastrous) risk standing up for a cause. So much so, you might ask if your brand...
“Is my brand sending the right message” “Does this make our brand look fake?" Or even, “Is my brand standing up for the wrong thing?
1. It gives your brand a deeper meaning 2. It unleashes your employees intrapreneurial spirit 3. Doing the right thing matters to your audience
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| 05 May 2022 | How To make Your Brand More Human With Allie Martin from Fame and Fortune Brand Management | 00:39:35 | |
Are you afraid to make yourself the face of your brand? Elon Musk, Jeff Bezos and Steve Jobs... They're shining beacons of personal brands as big business. For better or for worse, as the CEO your name’s intimately tied to your business’ brand. Your presence seeps into the fabric of your company’s very being. From the team you build, to the values your brand holds. In the age of social media, the lines between professional and personal are very blurred. So, why not take advantage? Step in visibility expert and president of 'Fame and Fortune' brand management, Allie Martin. She’s helped the likes of Amazon and General Electric grow their brands, using a mix of social media strategy and content creation. So, would you like to learn how to supercharge your business and bring in the power of your personal brand? --------------------------------------------------------------- ------------------------------------------------------------ Free Brand Development Resources | |||
| 12 May 2022 | Rebranding Failures - 6 of the biggest fails and what went wrong! | 00:11:22 | |
Rebranding failures - 6 of the biggest fails, what went wrong and what you can learn from them. Free Brand Development Resources | |||
| 19 May 2022 | Building Your Personal Brand Using Professional Reputation Management and AI With Bant Breen From Qnary | 00:45:47 | |
In today's episode we are joined by Bant Breen Global Marketer, entrepreneur, AAF Advertising hall of fame achievement inductee and Founder & Chairman at Qnary an Award-Winning Executive Reputation Management and Talent Branding Solution. ------------------------------------------------------------ Free Brand Development Resources | |||
| 26 May 2022 | Why Brand Culture Is Important For Your Brand | 00:06:08 | |
Is your brand culture weak at heart? You could have a great product, service or visual identity. But, if your brand's culture is bad, you’ll not only undermine your external branding efforts... you could lose your business. Your brand’s culture is the heart of your business and it’s lifeblood. Brands like Netflix thrive because they've built their brands from the inside-out. The heart of which is a healthy, unified team that shares a vision of what their brand stands for. If your brand’s heart is weak there four stages it will go through before your business flat lines…
You don’t know who you are. Stage Two | Confused Culture Only the CEO or founder understands what the brand stands for. Stage Three | Misaligned Culture Your core doesn’t match the other layers of your brand. Stage Four | Toxic Culture Your team is fighting amongst themselves and the brand feels rotten at heart. Do you recognise one of these signs? You can start the healing process by listening to part one of our series on how to create a healthy brand culture. Free Brand Development Resources | |||
| 03 Jun 2022 | How to Turn Your Brand Purpose into Startup Fuel With Chris Manderino Lyfefuel Founder | 00:44:26 | |
How to Turn Your Brand Purpose into Startup Fuel With Chris Manderino Lyfefuel Founder ------------------------------------------------------------ Free Brand Development Resources | |||
| 09 Jun 2022 | Company Culture Examples | Six Happy Brands Show You How to Build a Bright Brand Culture | 00:09:31 | |
Do you want to know the foundation of building a strong brand? Your company’s culture. That said, a strong brand culture isn’t built overnight in some grand mission statement. A flourishing culture comes from affirming and consistent action. The foundation of which you build on trust, diverse hiring and healthy habits. It’s why the six brand featured in our latest episode of The Unified Brand Podcast have flourished. So, are you frustrated your brand’s culture is somewhere on the downward spiral of non-existent to downright toxic? If yes, you can listen to part two of the brand culture series Free Brand Development Resources | |||
| 17 Jun 2022 | How to Utilise Design to Make Your Brand Stand Out From The Crowd With Mark Christou from ROOK/NYC | 00:42:06 | |
Does your brand’s packaging lack shelf appeal? No one brand is the same... and there is no other aspect of your brand that can show off your unique brand quite like its packaging. Packaging design is a real, tangible and a sensory way for your audience to experience your brand. So how can your brand’s packaging stop your audience in their tracks and draw them closer to you? Well, talking to Chris this week is the founder and creative partner of ROOK/NYC, Mark Christou. An independent full-service creative agency that specialises in branding, creative production and packaging. Rook invests both time and capital as a partner to disruptive brands. So, do you want learn how to create stand out from the competition packaging for your brand? Free Brand Development Resources | |||
| 30 Jun 2022 | How Apple Become the World's Most Recognisable Brand in The World [Apple Brand Case Study - Part 1] | 00:12:25 | |
Apple Brand Strategy | Branding Case Study [Part 1] - Watch the video version - https://youtu.be/3u-Dm--FXHo Free Brand Development Resources | |||
| 07 Jul 2022 | How Apple Become the World's Most Recognisable Brand in The World [Apple Brand Case Study - Part 2] | 00:10:16 | |
Apple Brand Strategy | Branding Case Study [Part 2] - Watch the video version - https://youtu.be/UMAkJ1lG0K0 Free Brand Development Resources | |||
| 20 Jul 2022 | How to Use Storytelling to Become a Better Leader and Build Your Brand with Jamie Dixon | 00:44:46 | |
You have the depth of knowledge and the expertise to lead your brand into a bright future… Yet, if you can’t tell a good story your journey to seeing through your vision for your brand is going to be a lonely one. If you learn how to tell a good story, though? You’ll not only be able to motivate and inspire. You’ll have the power to bring teams together and influence your brand’s stakeholders. Do you want to learn the secrets to shaping minds through brand storytelling? Well, you’re in luck because Chris' guest this week is the creator of the ‘Story Habit' Methodology, Jamie Dixon. As a storytelling coach', Jamie's helped leaders of over 160 multinational companies master the skill of influence. Free Brand Development Resources | |||
| 04 Aug 2022 | 5 Examples of Brands That Effectively Differentiated From the Competition | 00:05:53 | |
Brand Differentiation - 5 Examples of Brands That Stand Out From the Competition Free Brand Development Resources | |||
| 15 Aug 2022 | How to Effectively Position Your Brand for Success With Ulli Applebaum | 01:05:55 | |
Today we are joined by Ulli Applebaum an award winning marketing and brand-strategy consultant with more than 20 years of experience, founder of brand strategy firm First the trousers then the shoes and author of the brand positioning workbook. Free Brand Development Resources | |||
| 25 Aug 2022 | Brand Messaging Tips: 5 Ways to Bridge the Gap and Connect With Your Audience | 00:09:36 | |
5 Brand messaging tips to help you bridge the gap and resonate with your audience. Free Brand Development Resources | |||
| 08 Sep 2022 | How to Use Storytelling to Build a Better Brand with Jamie Dixon | 00:32:58 | |
You have the depth of knowledge and the expertise to lead your brand into a bright future… Yet, if you can’t tell a good story your journey to seeing through your vision for your brand is going to be a lonely one. If you learn how to tell a good story, though? You’ll not only be able to motivate and inspire. You’ll have the power to bring teams together and influence your brand’s stakeholders. Do you want to learn the secrets to shaping minds through brand storytelling? Well, you’re in luck because Chris' guest this week is the creator of the ‘Story Habit' Methodology, Jamie Dixon. As a storytelling coach', Jamie's helped leaders of over 160 multinational companies master the skill of influence. Free Brand Development Resources | |||
| 15 Sep 2022 | Brand Experience Strategy - 6 Ways to create a memorable brand experience | 00:08:06 | |
6 Ways to create a memorable brand experience Free Brand Development Resources | |||
| 22 Sep 2022 | How to Find The Golden Thread in Your Communications With Anthony Tasgal | 00:54:44 | |
Today we are joined by Anthony Tasgal a storytelling expert, trainer and brand strategist and author of the storytelling book, the inspiritorium, incitations and his new work the storytelling workbook. The Storytelling Book: http://amzn.to/1KA4MOQ Inspiratorium: https://amzn.to/2KTRKNA InCitations https://amzn.to/34QZwDw LinkedIn: https://www.linkedin.com/in/tastasgal/
Free Brand Development Resources | |||
| 29 Sep 2022 | Brand Development Strategy - [7 Steps to building an Iconic Brand] | 00:08:06 | |
7 Steps to build an iconic brand Free Brand Development Resources | |||
| 13 Oct 2022 | How to Create a Magnetic Brand Through Storytelling with Gabrielle Dolan (Repost) | 00:56:17 | |
We've been telling stories to each other for 1000's of years and we even think of our lives as a narrative so why do we have such an aversion to using storytelling in business and how can we harness this powerful tool to create a magnetic brand? Today we are joined by Gabrielle Dolan founder of ‘Jargon free Fridays’, best selling author of several books including ‘Real Communication: How To Be You and Lead True’ and ‘The Essential Guide to business storytelling’ and brand storytelling expert and consultant. Free storytelling starter kit - https://gabrielledolan.com/starterkit/ Books - https://gabrielledolan.com/books/ LinkedIn - https://www.linkedin.com/in/gabrielledolan/ Instagram - https://www.instagram.com/gabrielledolan.1/ Twitter - https://twitter.com/GabrielleDolan1 Facebook - https://www.facebook.com/gabrielledolanconsulting/
Free Brand Development Resources | |||
| 20 Oct 2022 | How to Supercharge Your Brand Awareness Strategy - [4 tips to building a memorable Brand] | 00:05:33 | |
Brand awareness strategy to supercharge your brand development and build a memorable brand. Free Brand Development Resources | |||
| 27 Oct 2022 | How to Create Brand Names That Stick With Alexandra Watkins | 00:39:12 | |
How to Create Brand Names That Stick With Alexandra Watkins
------------------------------------------------------------ Free Brand Development Resources | |||
| 03 Nov 2022 | Brand Purpose Strategy - How to make your brand more human | 00:06:54 | |
With so much choice, that human value will separate your brand from the competition. Free Brand Development Resources | |||
| 10 Nov 2022 | Building Trusted Authentic Brands With Phillip Holmes Nonprofit Marketing Consultant (Repost) | 00:37:52 | |
One of the most important elements to building a successful brand today is through building trust in your audience. If you are interested in finding out more about Phillip see links below. Free Brand Development Resources | |||
| 17 Nov 2022 | Brand Alignment Strategy - [ Unify Your Brand across 4 Important brand layers] | 00:05:44 | |
Brand Alignment Strategy - How to unify your brand across 4 important brand layers Free Brand Development Resources | |||
| 24 Nov 2022 | How to Create a Brand That Doesn't Suck and Find Your Unique Brand Spark with Ernie Harker (Repost) | 00:59:46 | |
Is your brand getting KO'd by the competition? Facebook - https://www.facebook.com/ernburnbrands/ Instagram - https://www.instagram.com/ernieharker/?hl=en Linkedin - https://www.linkedin.com/in/ernie-harker-a56b7624/
Free Brand Development Resources | |||
| 01 Dec 2022 | Brand Positioning Examples - Define Your Brand Enemy [Pick a Fight With Your Brand] | 00:06:19 | |
Brand Positioning Examples - Define Your Brand Enemy Free Brand Development Resources | |||
| 08 Dec 2022 | How to Create a Relationship with Your Audience that Build Your Brand with Gabriella Beyer-King | 00:35:19 | |
Today we are joined by Gabriella Beyer King founder of BK Links helping small businesses to leverage business development, lead generation and sales follow-ups to grow their business. ------------------------------------------------------------ Free Brand Development Resources | |||
| 15 Dec 2022 | Build an Effective Brand Communication Strategy [4 Crucial Principles] | 00:05:07 | |
You have the perfect logo and a brand visual identity that pops… so why are you struggling to grow your brand? Free Brand Development Resources | |||
| 12 Jan 2023 | What Your Brand Needs to do to Thrive in 2023 with Mark Drager | 01:10:28 | |
Today we are joined by Mark Drager brand strategist and founder of Phanta Media and Host of the podcast We do hard things. Free Brand Development Resources | |||
| 19 Jan 2023 | Brand Storytelling Tips To Skyrocket Your Audience Engagement | 00:08:27 | |
Brand Storytelling Tips To Skyrocket Your Audience Engagement Free Brand Development Resources | |||
| 26 Jan 2023 | How to Create a High-performing Happy Culture With Laura Tejada from Skybounders | 00:46:48 | |
Today we are joined by Laura Tejada co-director of sky bounders and coach of the fuel programme for Exceptional Leadership, well-being and performance, helping companies create high-performing happy cultures. £599 special offer - Use code SKYPOD500 £3900 special offer - Use code SKYPOD500
Free Brand Development Resources | |||
| 02 Feb 2023 | 5 Stages of Brand Recognition - How to create raving fans | 00:06:36 | |
Does your brand feel invisible? Unless your brand is new on the scene, it all falls down to not having a unified brand strategy to fall back on. So, how do you fix it? Well, in today’s podcast, Chris will guide you through the FIVE stages of brand recognition. Teaching you the formula, we use to make our clients visible. Now, are you ready to build a brand your audience can’t ignore?
Free Brand Development Resources | |||
| 09 Feb 2023 | The Power of Test Driven Marketing with Global Marketing Advisor Tim Parkin | 00:42:58 | |
Today we are joined by Tim Parkin a Consultant, advisor, speaker and Global Marketing Advisor who has helped Marketing Teams Generate Over $100 Million. Free Brand Development Resources | |||
| 16 Feb 2023 | Brand Vision Statement Examples - 5 Of the best and what makes them great | 00:13:30 | |
5 Examples of brand vision statements and what makes them great. Free Brand Development Resources | |||
| 23 Feb 2023 | The Importance of Building a Human Brand With Stephen Houraghan from Brand Master Academy | 00:40:08 | |
Today we are joined by Steven Houraghan brand strategist, (agency owner), podcast host and founder of Brand Master Academy. Free Brand Development Resources | |||
| 02 Mar 2023 | How to Create a Great Tagline for Your Brand - [4 Important Steps] | 00:08:07 | |
How to Create a Great Tagline for Your Brand 4 Important Steps Free Brand Development Resources | |||
| 09 Mar 2023 | How to Make Sure a Rebrand is Successful With Jim Heininger of the Rebranding Experts | 00:51:17 | |
Today we are joined by Jim Heininger founder of the Rebranding Experts and brand strategist with 30 years of experience working with companies like P&G, Mcdonald’s, Anheuser-Busch and others. Free Brand Development Resources | |||
| 16 Mar 2023 | Brand Positioning Principles - 5 Concepts to Help Position Your Brand | 00:07:02 | |
5 Brand positioning principles to help you carve out a space in your audiences mind. Free Brand Development Resources | |||
| 23 Mar 2023 | The Role Positioning Plays in Attracting and Retaining High Quality Customers and Talent - With Andy Cunningham | 00:41:11 | |
Today we are joined by Andy Cunningham Founder and President at Cunningham Collective, Best Selling Author of Get to Aha! and part of the first Apple Macintosh launch team alongside Steve jobs. Free Brand Development Resources | |||
| 30 Mar 2023 | Rebranding Your Business - 4 Mistakes to Avoid | 00:05:52 | |
Rebranding your business isn't something you should rush into or take lightly. In this episode I go over the 4 biggest mistakes brands make when they rebrand. Free Brand Development Resources | |||
| 06 Apr 2023 | Why a Great Brand Story Has The Power To Change The World - With Seth Erikson | 00:40:31 | |
Today we are joined by Seth Erickson Chief Mischief Maker / Partner & Best-Selling Author at Storify Agency. Helping Startups clearly communicate their value to the marketplace through storytelling. Links Free Brand Development Resources | |||
| 13 Apr 2023 | Great Brand Tagline Examples - [8 of the Best] | 00:08:52 | |
Are you looking to create a great tagline or do you want to inspire your audience to make it easier for them to remember your brand? Links Free Brand Development Resources | |||
| 18 Apr 2024 | How to Create an Engaging Brand Experience and Create Superfans with Brittany Hodak | 00:39:00 | |
Your brand is on the tipping point as we move into a new era.Yet, even in this time of world-shifting change… one thing will always be important.⚡ Building your brand one memorable experience at a time. Now, while AI feels like a world-shifting superpower you’ve only recently discovered… ⚡ The superpower you actually need to unlock is how to turn your audience into superfans. Customers, who create even more customers.So, how do you do that? 👇Step in, Brittany Hodak. Having worked with the likes of Walmart, Unilever, Amazon, Katy Perry and even Dolly Parton. Brittany is no stranger to helping brand’s build legions of superfans.So, what’s her secret to turning customers into lifelong superfans? 🤔🎧 Well, if you want to learn Brittany’s secret you can listen to this episode of he The Unified Brand Podcast.--------------------------------------------------------------- Brittany's Links Buy the audiobook - Creating Superfans - Buy NowWebsite - https://brittanyhodak.com Linkedin - https://www.linkedin.com/in/brittanyhodak/ Instagram - https://www.instagram.com/brittanyhodak/ Facebook - https://www.facebook.com/BrittanyHodak/ Twitter - https://twitter.com/brittanyhodak---------------------------------------------------------------Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call------------------------SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif------------------------Other Social ChannelsYouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRwInstagram - https://www.instagram.com/elementsbrandmanagement/Facebook - https://www.facebook.com/ElementsBrandManagement/Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00Support the showFree Brand Development ResourcesHow strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSjUnified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos
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| 27 Apr 2023 | Rebranding Process - 6 Crucial Steps to Successfully Rebrand Your Business | 00:08:12 | |
Have you been thinking about rebranding your business, but are unsure on the process to take? Free Brand Development Resources | |||
| 04 May 2023 | How Better Alignment Leads to Better Customer Experience With Chris Wallace From InnerView Group | 00:39:59 | |
Today we are joined by Chris Wallace Co-Founder and President of InnerView, helping organisations translate their customer strategies into implementable plans for frontline teams to execute - recently relaunched their infant platform which is a frontline insights engine Free Brand Development Resources | |||
| 11 May 2023 | Rebranding Failures - 6 of the biggest fails and what went wrong - Brand and Marketing Podcast | 00:10:44 | |
Rebranding failures - 6 of the biggest fails, what went wrong and what you can learn from them. Free Brand Development Resources | |||
| 18 May 2023 | Developing a Strong Brand Identity Using an Archetype Blend With Richard Gillingwater Founder of RADNB | 00:51:00 | |
Developing a Strong Brand Identity Using an Archetype Blends With Richard Gillingwater Founder of RADNB Free Brand Development Resources | |||
| 25 May 2023 | Why company culture is important for your brand | 00:05:22 | |
What is company culture? Free Brand Development Resources | |||
| 01 Jun 2023 | Building a Strong Business Mindset to Overcome The Beliefs Holding You Back With Sebastian Koellner Chief MindSetter at Money Freedom Mindset | 00:39:47 | |
Today we are joined by Sebastian Koellner Chief MindSetter at Money Freedom Mindset. Helping other coaches and solopreneurs. Eliminate the blocks that get in their way of taking consistent action… so they can give themselves permission to create a business on THEIR terms! FREE Guide - 3 Secrets to Taking Empowered Action - Even When You Don't Feel Like It - https://chiefmindsetter.com/secrets_to_empowered_action --------------------------------------------------------------- Free Brand Development Resources | |||
| 08 Jun 2023 | Company Culture Examples | Six Happy Brands Show You How to Build a Bright Brand Culture | 00:08:54 | |
Brand Culture Examples. Free Brand Development Resources | |||
| 22 Jun 2023 | Building a Stand Out Brand Experience With Ariadna Navarro | 00:43:19 | |
Today we are joined by Ariadna Navarro Chief Growth Officer at VSA Partners, she helps brands like Google, Nike, and IBM to unlock growth potential by connecting business strategy to brand and experience strategy. Free Brand Development Resources | |||
| 29 Jun 2023 | Brand Differentiation - 5 Examples of Brands That Stand Out From the Competition | 00:06:05 | |
Brand Differentiation - 5 Examples of Brands That Stand Out From the Competition Free Brand Development Resources | |||
| 13 Jul 2023 | Brand Messaging Tips: 5 Ways to Bridge the Gap and Connect With Your Audience | 00:09:18 | |
5 Brand messaging tips to help you bridge the gap and resonate with your audience. Free Brand Development Resources | |||
| 06 Jul 2023 | Why People Buy and The Psychology Behind it With Melina Palmer | 00:42:16 | |
Today we are joined by Melina Palmer globally celebrated keynote speaker and CEO of the brainy business helping great brands and the people within them do greater things by leveraging the power of behavioural economics. Free Brand Development Resources | |||
| 20 Jul 2023 | How To Accelerate Your Marketing and Build a Thriving Business With Brad Sugars CEO of ActionCoach | 00:29:11 | |
Today we are joined by Brad Sugars bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+companies and is the owner of the multi-million-dollar franchise ActionCOACH® Free Brand Development Resources | |||
| 27 Jul 2023 | Brand Development Strategy - [7 Steps to building an Iconic Brand] | 00:07:16 | |
7 Steps to build an iconic brand Free Brand Development Resources | |||