The Typecast: Grow Your Art Business (Katie Johnson and Ilana Griffo of Goodtype)
Explorez tous les épisodes de The Typecast: Grow Your Art Business
| Date | Titre | Durée | |
|---|---|---|---|
| 30 Mar 2023 | The Typecast Trailer | 00:01:01 | |
Join Katie Johnson and Ilana Griffo of Goodtype in their new podcast, Typecast. They'll take you on a journey through what it really means to be a working creative. From finding clients to pricing your work, they'll cover everything you need to know to build a successful and sustainable business around your passion. And they're not alone! They'll be joined by some of your favorite artists for inspiration, insight, and plenty of laughs. Tune in twice a month for a tittle-ating time and actionable takeaways. Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 02 May 2023 | How to Start a Creative Business: Art Business 101 | The Typecast Episode 1 | 00:42:55 | |
Our first episode is all about the basics of running a creative business. We’re talking about what you need to do to set up your art business the right way—like what documents you need, how to legally structure your business, and how to manage your finances. Your hosts, Katie and Ilana, are here to lead you through the ins and outs of being a creative entrepreneur, based on years of experience as successful self-employed hand lettering artists and co-owners of Goodtype. These gals have learned a LOT from being their own bosses and are here to help you do the same, without the stress and overwhelm! This 101 business breakdown is a must-listen for artists, designers, typography lovers, and anyone who wants to make more money from their art. We’ll make sure you’ve got a great understanding of the basics so we can continue to dive deeper in future episodes. And don’t worry—in addition to all the hot tips and tricks to help you take your biz to the next level, you’ll also get a heaping side of Harry Potter and The Office references, inside jokes, and type puns. In this episode you’ll learn: - How to be a successful business owner without needing an MBA - How to make your business “legit” and “official” - Why you need a tax ID and how to get one - What’s a DBA and when you need one - How to separate your personal and business finances - How to price your products and services based on your goals and expenses - How to get to know your audience and serve them - How to write your unifying artist statement - When you need an attorney and how to find one - Whether your business should be an LLC or sole proprietorship - What goes into a business plan Favorite quotes: ”If YOU don't feel confident about your business, what do you think your customers are going to feel?” Advice on learning what your audience wants: ”Listening, not guessing - asking, not assuming.” ”When I first started out in business and people were saying ‘go find a CPA’ I immediately shut off my ears because I thought I couldn’t afford it. But if I could go back and tell myself now, I’d say that you need to shift your mindset, because that money is going to come back in other ways.” Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! • Leave us a review on Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 16 May 2023 | 7 Ways You Can Make Money as an Artist | The Typecast Episode 2 | 00:44:28 | |
In the second episode of The Typecast, Katie and Ilana dive deep into the different ways artists can make money beyond just selling original pieces. From freelancing to brand partnerships, we’ll explore the pros and cons of 7 popular income streams so you can decide which ones make the most sense for you and your business. Whether you're a seasoned artist, just starting out, or still considering which path to take, there's something for everyone in this episode. In this episode you’ll learn: - Seven different ways to make money as an artist - Pros and cons for each income stream, plus Katie and Ilana’s personal experience and tips - Suggestions on how to “double dip” and make more money from the same amount of work - Learn how to work backwards to meet your financial goals by breaking down revenue and expenses Favorite quotes: “If we could tell you one thing, it would be to diversify your income streams as an artist.” “Double dip your income and make sure your art is working for you in multiple different ways.” “As a freelancer, you CAN make more than your 9 to 5 salary.” On teaching as an income stream for artists: “No matter where you are on your journey you have some insight that somebody else does not” Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 30 May 2023 | Pricing as a Freelance Artist: Examples, Mistakes, Tips & Red Flags | The Typecast Episode 3 | 00:43:01 | |
In this eye-opening episode, Katie and Ilana dive headfirst into the intimidating world of pricing your art as a freelancer! Your hosts are sharing real numbers and pricing strategies while also tackling issues like money mindset, challenges and fears that haunt artists when pricing their art…and they even get vulnerable by sharing personal stories of what affected their own relationship with money. Get Price with Purpose, a totally new kind of pricing guide that features a collection of 35 case studies of actual pricing scenarios faced by creatives just like you.https://goodtype.us/price-with-purpose Here's what you'll discover in this episode: - The importance of your money mindset and how your emotions, fears and previous experiences can affect how you price your art - How to leverage pricing as a powerful signal for the quality and value of your art - Why selling isn’t sleazy and how to get past feelings of guilt when you’re pricing your art - How to stand firm and present your prices without negotiating against yourself - How your pricing decisions can shape the perception and standards of the entire art industry - The significance of fair pricing practices, transparency, and setting higher client expectations for the benefit of all artists - Hourly vs. Flat rate pricing: Key differences and pros and cons of each pricing model - Learn about real queries, pricing quotes and lessons learned from Katie and Ilana’s personal experiences as artists and what they would and wouldn't change about their prices. - Find out where to find even more real examples and cases like these and take a peek into what your art peers are charging for different projects. Get ready to conquer your pricing fears, embrace your worth, and maybe even consider selling your dirty socks for cash (just kidding... well, maybe?). Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 13 Jun 2023 | Avoiding Creative Burnout and Looking for Client Green Flags with Lynne Yun | The Typecast Episode 4 | 00:40:10 | |
Join Katie and Ilana as they interview Lynne Yun, the renowned NYC-based type designer and educator behind Space Type. Lynne shares her best advice for keeping a healthy work-life balance, green (and red) flags for choosing the right creative projects to take on, and ways to incorporate more creative expression and fun into our days. We also chat about navigating managing multiple creative voices, the art of asking the right questions as a leader and teacher, and conquering the pursuit of perfectionism. And don't miss the rapid-fire round to hear Lynne’s go-to typeface, the design trend she wishes would die, and Katie's unique spin on "would you rather" questions for creatives! Here's what you'll discover in this episode: - How to find collaborators and partners by building relationships with like-minded people - Navigating multiple creative voices while also carving out time to play - Finding “hidey-holes” for creative expression and overcoming perfectionism - Two different approaches to evaluate if taking on a project is aligned with your goals and values - How asking the right questions can make you a better leader, manager or teacher and help your creative career or business - Lynne, Katie and Ilana’s personal advice and tactics on incorporating physical activity into your routine, making your day more enjoyable, boosting motivation and taking care of your mental well-being Favorite quotes: On the influence of the artist's personality, biases and expression on their work: “Even when you are being really cognizant of representing a brand and not yourself, pieces of yourself are still going to be in there.” On the importance of doing something just for creative expression: “Just put pen to paper or make something with your hands. Being bad at something at first is so hard, but it’s so important.” Connect with our guest Lynne Yun, @lynneyun Space Type, @spacetypeco Mentioned in this episode: Kevin Yeh, @kyeahok Type Electives, @typeelectives Juan Villanueva, @juan_kafka Beatriz Lozano, @beatloz Tré Seals, @tre.seals, @vocaltype.co How to Be an Imperfectionist, Stephen Guise Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 08 Aug 2023 | Creating & Publishing A Book As An Artist with Nicki Traikos | The Typecast Episode 8 | 00:52:50 | |
In this episode, Katie and Ilana interview Nicki Traikos, Founder and Creative Director of Life I Design. Nicki talks about the process of bringing her dream of writing a book into reality, from finding the right publisher to marketing strategies and illustrating her own cover. She also shares why it’s important to embrace your worth both as an artist and as a budding author, and cherishing the joys of both the business and creative side of launching a book. They also chat about why engagement is more important than audience size when it comes to social media. Here's what you'll discover in this episode: • Why being an artist isn’t just about being a master at your craft • How all three women face impostor syndrome • How teaching online opened doors and contributed to Nicki’s creative journey • How Goodtype’s online summit Artist to Author sparked Nicki’s book writing journey. • Why being marketable as an author is important (every book is a business plan!) • The role that social media plays in marketing a book, and how engagement is far more important than the size of your audience • The three routes of publishing a book: working with a literary agent, working directly with a publisher, or self-publishing • Why sharing your process can inspire people, even if you’re already an expert at your craft • How consulting with a publishing expert, agent, or anyone with publishing experience will help to bring your book to life • What would a successful book launch looks like • Ways to negotiate and get more from your book advance Nicki found us through one of our online events, click here to join us for the next one! Connect with our guest: Instagram: @lifeidesign Pinterest: @nickitraikos YouTube: @lifeidesign Mentioned in this episode: Pre-order Nicki’s book, Watercolor Made Simple Quarto Publishing: https://www.quartoknows.com/Quarto-Publishing Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 27 Jun 2023 | 5 Tools to Level Up Your Digital Lettering | The Typecast Episode 5 | 00:35:52 | |
In this episode, Katie and Ilana talk about the tools of the trade that can help level up your digital lettering. They also talk about why they don’t believe you need a formal education to create a successful career in the arts. Join them as they look back on their journey as lettering artists - from design school, to licensing their first works, to taking the reins at Goodtype. They’ll talk about their transition from pen & paper to digital lettering, and what resources helped them elevate their lettering. Here's what you'll discover in this episode: • Katie & llana’s first brush (pun intended) with design back in high school were for covers of a music album • Katie schooling listeners on the common mistake between typography and topography - which is a brewing podcast episode you never knew you needed! • Ilana’s take on how design school can be a humbling experience and why you don’t need a degree to build an art career • Tool #1 - The advent of iPad-fueled creativity for artists • Tool #2 - Paperlike, the screen protector as the ultimate game changer that makes your iPad feel like paper • Tool #3 - Digital courses, Skillshare, YouTube and Instagram reels to continuously enrich yourself and refresh your design perspective • Tool #4 - Brushes that allow you to experiment with new techniques and ways of creating • Tool #5 - The Grid Builder that simplify the process of figuring out your layouts At the end of it all, we need to remind ourselves that these are - in fact - just tools. But what matters most is having that mindset of embracing imperfections and the joy of hand-lettering and not shying away from digital lettering and other computer-generated designs. Mentioned in the episode: Tip Top Type course Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 11 Jul 2023 | Defining Success As a Creative with Michu Benaim Steiner | The Typecast Episode 6 | 00:44:16 | |
In this episode, Katie and Ilana interview Michu Benaim Steiner, Head of In-House International, a studio/agency that works with clients to develop brand identities, strategies, and creative expression to ensure their voice is understood. Michu talks about how she defines success based on building trust with clients and helping them achieve their goals. She also shares the value of running a lean business with a small team and low overhead costs, which gives her the flexibility to say no to projects that don't fit. Listen to this episode as we chat about the importance of educating clients on the value of design work, the idea of "designer solidarity," and educating clients who underpay on fair industry pricing. As a creative business owner, you have the freedom to define what success means on your own terms. Here's what you'll discover in this episode: • Why it’s important to define success on your own terms • Having clear communication and setting expectations with clients from the beginning (including being direct when work is not aligned with goals) • The value of running a lean business with a small team and low overhead costs — allows them flexibility and the ability to say no to projects that don't fit • Educating clients on the value and strategy behind design work to set fair pricing • Cultivating trust with clients throughout the process and retaining that trust, and maintaining control of the vision and process • Managing projects internally to stay on top of timelines and catch issues early • How to provide honest feedback to clients (even when it's not what they want to hear) • Practicing "designer solidarity" by educating clients who underpay on fair pricing for the industry • Focusing on serving the client's goals and audience needs above all else Connect with our guest: Instagram: @weareinhouse Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 25 Jul 2023 | 7 Time-Saving Hacks for Designers and Artists: Work Smarter, Not Harder | The Typecast Episode 7 | 00:40:34 | |
In this episode, Katie and Ilana talk about the hacks that they use as graphic designers and artists to help them work smarter and save time. These simple tools and mindset shifts allow their businesses to function smoothly and help them be more productive as entrepreneurs, all while maintaining work-life balance and avoiding burnout. So to all letterers, type lovers and art enthusiasts - get ready to dive into the wonderful world of repurposing art and content. Listen to this episode as we spill the beans on how you can save time without compromising your unique creative process. Here's what you'll discover in this episode: • Hack #1 - Double dipping: Repurposing work for multiple income streams • Hack #2 - Optimizing your workflow: Mastering key commands and shortcuts for Adobe Photoshop, Illustrator, and InDesign • Hack #3 - Boosting efficiency: Creating actions and batch processing in Photoshop • Hack #4 - Leveraging mockups: showcasing creative projects in multiple ways • Hack #5 - Pinning your images: utilizing Pinterest and SEO to boost visibility and attract clients • Hack #6 - Avoid starting from scratch: Delegating and utilizing templates from resources like Creative Market • Hack #7 - Time Management: Pomodoro technique, habit stacking, A, B, C list system, the 12 Week Year - use the hack that works best for you We’re hosting a free training with Creative Market on August 9th to showcase 5 lean design hacks to accelerate your workflow. Sign up here: https://goodtype.us/leandesignhacks Mentioned in the episode: Creative Market Free Assets of the Week from Creative Market here Logo Package Extension for Illustrator use code “goodtype20” for $20 off Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 22 Aug 2023 | Art Licensing: Our Favorite Secret Income Stream for Artists & Designers | The Typecast Episode 9 | 00:41:25 | |
In this episode, Katie and Ilana discuss art licensing and how artists can license their work for products like greeting cards, apparel, and home goods. They talk about how licensing differs from freelancing, how royalties work, tips for building a licensing portfolio, and the pros and cons of working with an art licensing agent. While licensing can be a lucrative income stream, it requires patience and persistence as the process from creating artwork to seeing it on products takes a long time. They demystify the licensing industry and help more artists tap into this powerful (and potentially passive) income stream. Here's what you'll discover in this episode: • What licensing means, and how you can get paid to rent or sell a license to your work • What it means to be paid in royalties, and how to weigh the risk and reward. • How having an art licensing agent can help manage contracts and outreach — helping artists land or manage their opportunities • Thinking about the context and products where the artwork could fit well, like greeting cards, fabrics, home goods, etc. — considering scale, colors, and themes • How trend shopping and looking at what's already selling can help in identifying themes and prompts to create new artwork for licensing (and putting your own spin on them!) • The importance of contracts and licensing terms to understand the scope of how clients can use the artwork • Why licensing requires a ton of patience (it’s a slow game!) and why it’s worth it for artists Mentioned in the episode: Free Training: Three steps to turn your art into Passive Income with Art Licensing Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 05 Sep 2023 | Authenticity Over Hype: Branding and Business Advice from a Type Designer with James Edmondson | The Typecast Episode 10 | 00:58:13 | |
In this episode, Katie and Ilana interview James Edmondson, Founder of OH no Type Co. which specializes in creating custom and retail typefaces. James shares how he got into lettering as a teenager to build his self-esteem and how he now runs his own type foundry. He also shares the importance of execution versus names and ideas, and how marketing authentically on Instagram through his own personality has helped build his community. Listen to this episode as we chat about various topics including marketing, branding, collaboration, and passion projects. Here's what you'll discover in this episode: • How brand names don't really matter and any name can work as long as the product or service is good — ideas don't matter as much as execution. • A good way to add value to customers using marketing tactics like pop-up forms to capture email addresses • The importance of being a genuine community member and building trust through authenticity rather than being "sleazy" • What success looks like for James and the value of a flexible schedule and reliable income • How marketing on Instagram in an authentic way will help in building community and trust • The importance of finding the overlap between your passions and interests to spark new creative project • How building relationships and sharing your passions can lead to opportunities Connect with our guest: Instagram (Personal): @jamestedmondson Instagram: @ohnotypeco Mentioned in this episode: Spaghett & Meatballs Greeting Cards Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 19 Sep 2023 | Keeping Creative Experimentation Alive in Your Design Business with Kelli Anderson | The Typecast Episode 11 | 00:49:21 | |
In this episode, Katie and Ilana interview Kelli Anderson—artist, designer, tinkerer, but most importantly, a person who genuinely craves human connection, which she creates through her art. Join the conversation as Kelli walks us through her life: how predictability allowed her to explore her kind of art, what it’s like to produce her pop up books, This Book is a Camera & This Book Is a Planetarium, how she’s guided by seeking freedom in her art process, and how she craves to build connection through her art. Here's what you'll discover in this episode: • How seeking freedom allows Kelli to create her art • Revealing something from nothing: How there’s an artistic possibility hiding in plain sight • Finding the perfect match for your art—the right time, the right moment, the right people will seek your art • Why passion projects are so important • How social media becomes the third party between you and your art • Creating projects that break boundaries • Creating connection to people through art (even during a pandemic) • Why working with small businesses can be a good thing for a designer Connect with our guest: Website: Kelli Anderson Instagram: @kellianderson Mentioned in this episode: This Book is a Camera: A Pop-up Camera This Book Is a Planetarium: And Other Extraordinary Pop-Up Contraptions Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 03 Oct 2023 | Outreach, Print on Demand, and AI for Artists and Designers with Amber Vittoria | The Typecast Episode 12 | 00:53:36 | |
In this episode, Katie and Ilana talk to poet and artist, Amber Vittoria. Amber shares how she’s able to naturally intertwine the kinds of art she does—poetry, visual and digital arts—and how it’s okay as people and as artists to pursue your interests that may or may not overlap with your career. Take it from Amber; anyone can be a poet, a graphic designer, a painter all at the same time! She also shares some insights about how she manages her different income streams, how she handles her print shop through online platforms, and of course, her thoughts on AI and why it’s never going to replace artists. All that and more when you listen to this episode: • How seeking freedom allows Kelli to create her art • Revealing something from nothing: How there’s an artistic possibility hiding in plain sight • Finding the perfect match for your art—the right time, the right moment, the right people will seek your art • Why passion projects are so important • How social media becomes the third party between you and your art • Creating projects that break boundaries • Creating connection to people through art (even during a pandemic) • Why working with small businesses can be a good thing for a designer Connect with our guest: Website: Amber Vittoria Instagram: @amber_vittoria Mentioned in this episode: These Are My Big Girl Pants: Poetry and Paintings on Womanhood by Amber Vittoria Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 17 Oct 2023 | Finding Your Style & Selling Digital Products with Jimbo Bernaus | The Typecast Episode 13 | 00:38:18 | |
In this episode, Katie and Ilana interview Jimbo Bernaus, a lettering artist, graphic designer, and art director who co-founded ShoutBAM, a design studio offering both free and premium digital tools and courses to help you become a better designer. Jimbo shares his journey in the creative world, discussing the fusion of artistic exploration and business growth, along with his passion for teaching and knowledge-sharing. He emphasizes the importance of transparency in art and draws from diverse sources of inspiration that fuel his creativity. Jimbo’s energy is contagious, this conversation is full of so much joy! Here's what awaits you in this episode: • Education vs experience in creative professions • Balancing artistic exploration and business growth • Teaching through experimentation, the power of sharing and why there are “no secrets” • Finding your artistic style through practice & experimentation • Procreate products, Photoshop and Digital Courses at ShoutBAM • How his personal brand impacted ShoutBAM • Sources of Inspiration and Learning for Creativity Connect with our guest: Website: ShoutBAM! Instagram: @jimbobernaus Mentioned in this episode: Shoutbam | Creating lettering and illustration tutorials for Procreate | Patreon Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 31 Oct 2023 | Growing a Passion Project and Nurturing Community with Jess Goldsmith of Women of Type | The Typecast Episode 14 | 00:42:55 | |
In this episode, Katie and lIana interview Jess Goldsmith, an illustrator, lettering artist and curator in Brooklyn, New York. She also runs Women of Type, an online community that raises the voices of female-identifying lettering and typography artists and creates a safe space for women and non-binary artists to break barriers and prosper in the landscape of creativity. Jess shares her creative journey, offering valuable insights on staying inspired, delegating effectively, and the power of building a supportive creative community, all while discussing her passion-driven project, "Women of Type." Here's what awaits you in this episode: • How Jess stays inspired and carves out new creative paths • The value of delegating responsibilities • How self-help and business books provide guidance • Maximizing social content impact with reposting strategies • Finding balance between personal and professional life • Addressing imposter syndrome in the world of social media • How to grow an online community • Challenges in the world of self-publishing books • Creating the 'Women of Type' book out of passion Connect with our guest: Website: Jess Goldsmith Website: Women of Type Instagram: @jimbobernaus Instagram: @womenoftype Mentioned in this episode: The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 14 Nov 2023 | Growing a Graphic Design Business with Social Media with Lucy Eden | The Typecast Episode 15 | 00:48:44 | |
In this episode, Ilana talks to content creator and brand designer Lucy Eden. Lucy shares her inspiring journey, discussing how she began entering the world of content creation on TikTok and Instagram and how these platforms have propelled her career, providing valuable experiences in the fields of business, branding, and content creation. Lucy emphasizes the importance of segmenting content pillars and ensuring their sustainability over time. She also provides valuable tips for aspiring social media content creators, underlining the significance of authenticity and human connection. Work smarter, not harder. Instantly upload your Creative portfolio to WNW to unlock freelance and full-time opportunities from some of the most innovative companies in the world. https://workingnotworking.com/creative/registrations/new Here to hire? Discover, interview, and hire directly from our unparalleled Creative Community with one of our flexible (and budget-friendly) subscription plans and no commissions. https://workingnotworking.com/hirer/registrations/new Tune in to this episode for more insightful discussion covering: • Content Creation on TikTok and Instagram • Degree vs. experience — the best route depends on what works for you • How to manage creative ideas to keep them going • The importance of knowing your content pillars and how to use them in your business • How and why to diversify your content strategy to generate client leads and connection • Client work, brand deals, and creative ventures • Expanding into educational courses and other income streams • How to educate clients on the power of design • The value of passion projects, and how to make time for them • Tips for beginner creators, and ensuring longevity of your content. Connect with our guest: Lucy Eden: Lucy Eden Design Instagram: Lucy Eden | Brand Designer TikTok: Lucy Eden (@lucyedendesign) | TikTok Youtube: Lucy Eden Design - YouTube Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 28 Nov 2023 | What Do Art and Illustration Agents Do and Do I Need an Agent? With Kat Irannejad | The Typecast Episode 16 | 00:54:04 | |
In this episode, Katie and Ilana talk to Kat Irannejad, the director and founder of Totally Reps, an illustration and creative production agency representing and advocating for a diverse roster of artists while cultivating long-lasting client friendships. Kat shares valuable insights about art representation and the dynamics between artists and agents. The discussion touches on curating artists, nurturing relationships, and the importance of having a unique point of view in the creative industry. She also emphasizes the value of collaboration in fostering successful partnerships between artists and agents. If you’ve been thinking of working with an art agent, Kat’s answering your questions in this episode. All that and more when you listen to this episode:
Connect with our guest: Instagram: Kat Irannejad Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 12 Dec 2023 | Money, Murals, and Work-Life Balance for Artists with Phoebe Nelson of Pandr Design Co. | The Typecast Episode 17 | 00:46:33 | |
In this episode, Katie and Ilana sit down with Phoebe Cornog, the owner of Pandr Design Co. Pandr is a design studio that specializes in creating custom murals for businesses around the globe. Phoebe is best known for her vivid murals and distinctive letterforms as well as her transparency around sharing business and pricing tips with other artists in the industry. In this episode, Phoebe shares her insights on setting prices for murals, navigating the complexities of managing money, and understanding the importance of insurance for artists. The conversation also explores achieving balance between ambition and avoiding burnout, celebrating accomplishments, and the value of financial planning for artists. Phoebe's positive energy and healthy headspace are a real breath of fresh air! Here's what you’ll find in this episode: • How Phoebe priced her artwork in early years and advice for newcomers — starting small without underpricing • Influential factors for mural pricing such as wall texture, client, and complexity • The importance of insurance and liabilities for muralists • Balancing ambition and burnout • Celebrating wins while reaching for more • Dealing with imposter syndrome and self-doubt • The role of strategic financial planning in achieving business success Connect with our guest: Instagram: Phoebe (Cornog) Nelson TikTok: Phoebe (Cornog) Nelson Pandr Design Co. Instagram: Graphic Design & Murals Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 26 Dec 2023 | How Successful Artist Makes a Full-Time Income from Art Licensing with Erin McManness | The Typecast Episode 18 | 00:49:39 | |
In this episode, Katie and Ilana engage in a conversation with Erin McManness, the creative force behind Paper Raven Co.—a brand renowned for its distinctive blend of stationery and home deco featuring hand lettering and florals as its trademarks. Established in 2015, Paper Raven has thrived for almost a decade! Erin shares how she transitioned from aspiring to be in musical theater to discovering her true passion in art and pursuing a surface design major. She also touches on the pivotal role of licensing in her income strategy, the significance of realistic business boundaries and the art of infusing uniqueness into creations for client attraction. Erin has written two books “Art Starts with a Line" and "Art Starts in the Heart" and her story offers impactful lessons for creative entrepreneurs. All that and more when you listen to this episode: • How Erin discovers her passion for art from a musical major background • The benefits of obtaining a graduate degree for career and skill-building • Challenges in transitioning to the best-fitting career path • Experiencing the other side of business to realize and learn what doesn't work • Balancing logistics, scaling, and streamlining in a creative business to avoid burnout • Creating realistic boundaries for business owners • Allowing oneself to fail, try, and learn • Writing "Art Starts with a Line" and "Art Starts in the Heart • Pros and cons of artist representation • Tips for making your artwork stand out • The importance of building relationships in business • Balancing priorities between creative pursuits and teaching Connect with our guest: Online shop: Brand Story – Paper Raven Co. Instagram: Erin at Paper Raven Co. Mentioned in this episode: Katie Hunt - Podcast for Product-Based Creative Entrepreneurs Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 09 Jan 2024 | Crafting Compelling Brands, Educating Clients, and Mastering Social Media with Kristy Campbell of Pink Pony Creative | The Typecast Episode 19 | 00:49:50 | |
In this episode, Katie and Ilana talk with Kristy Campbell, a brand identity and graphic designer and the founder of Pink Pony Creative. Pink Pony is dedicated to assisting businesses of all sizes to craft compelling brands, collaborate to make a meaningful impact, and do things with more spice! Kristy also does TikTok content sharing her personality and business work. Kristy shares how Pink Pony started through the 100-day design challenge she did on Instagram out of boredom. She also touches on the importance of educating clients about the value of design and shares her experience as a first-timer in hiring a team for her business. Kristy gives tips and strategies on how to get clients through TikTok and how she makes her content. All that and more when you listen to this episode: • Pink Pony Creative started from a 100-day design challenge on Instagram • Kristy discovered her business dream in childhood • Celebrating success vs. moving on to the next goal • Why designers should educate clients on the value of design • The impact of validation on motivation • Experiencing growing pains when hiring a team for the first time • Creativity can be picked up from different perspectives. • Tips to get clients on TikTok: reposting, sharing the process, and being authentic • Managing TikTok vs. Instagram content for both personal and agency accounts Connect with our guest: Website: Pink Pony Creative Instagram: @kristy.thepinkpony, @pinkponycreative TikTok: Pink Pony Creative Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 23 Jan 2024 | From Artist to Published Author with Dawn Nicole | The Typecast Episode 20 | 00:45:55 | |
In this engaging episode, Katie and Ilana dive into the world of creativity and entrepreneurship with Dawn Nicole, the creative force behind her book, “The Art of Playful Lettering.” Dawn, a talented hand-lettering artist and author, shares her valuable insights into the collaborative process of working with designers and publishers, highlighting the nuances between traditional publishing and self-publishing. The discussion explores the pros and cons of each approach, shedding light on Dawn's strategies for marketing, especially for those uncomfortable with being on camera. This conversation touches on Dawn’s journey with self-publishing, emphasizing the significance of catering to the diverse needs of her audience. She navigates the challenges of marketing her products while avoiding constant camera exposure, showcasing her innovative and adaptable approach. All that and more when you listen to this episode: • The collaboration process of working with designers and publishers • The pros and cons of traditional publishing and self-publishing in the world of book creation • Innovative strategies for individuals uncomfortable with being on camera • The importance of catering to the diverse needs of the audience • Exploring the various income streams in business • The unique intersection and dynamic relationship between hand modeling and the art of lettering • The crucial role of growing an email list for a direct and reliable connection with the audience • The stability and flexibility brought by diversifying income streams in a business • The importance of acknowledging your personal preference Connect with our guest: Dawn’s New Book: The Art of Playful Lettering Website: Dawn Nicole Instagram: @bydawnnicole Facebook: Dawn Nicole - Lettering Artist Mentioned in this episode: Elizabeth Grey - Nails & Lettering Nail Concealer from London Town Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 06 Feb 2024 | How To Find Your Style & Identity As An Artist | The Typecast Episode 21 | 00:51:33 | |
In this episode, Katie and Ilana share their personal experiences and influences that have shaped their artistic aesthetics. They explore the nuances of personal style and the journey of finding one's creative identity. Being part of the journey to creativity requires authenticity and a willingness to challenge preconceived notions of what an artist should be. As the conversation unfolds, Katie and Ilana address the intricacies of navigating the balance between skill-building and personal taste. They emphasize the significance of acknowledging one’s unique perspective and creative choices, highlighting the value of fostering an individualized and authentic artistic journey. All that and more when you listen to this episode: • How your personal style reflects your creative identity • The influence of various experiences on your creative identity • Authenticity is key in conveying one’s true self through art • Understanding the elements that make up your artistic journey • The importance of breaking free from conventional molds • The journey of finding your style through balanced skill-building and personal taste • Recognizing that good taste is a valuable asset in the creative process Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 20 Feb 2024 | Using Social Media to Land Your Dream Job as an Artist/Designer with Tyler Pate | The Typecast Episode 22 | 00:48:10 | |
In this episode, Tyler Pate, a graphic designer and illustrator, shares his journey in the design industry and the challenges of managing multiple projects and roles. He discusses the importance of networking and connections, the value of a degree in graphic design, and the benefits of working freelance and agencies. He emphasizes the significance of recognizing achievements and celebrating accomplishments—highlighting the pivotal role of social media has played in his career development. This conversation touches on the importance of exploring different hobbies and finding joy in creative pursuits. They also touch on the value of personal branding and how it can lead to unexpected opportunities. All that and more when you listen to this episode: • Why networking and connections are crucial in the design industry • Recognizing and celebrating accomplishments for personal growth • The importance of time management and prioritization when managing multiple projects • How social media can play a significant role in the career development of designers • Tips for putting your work out there and making connections • Tyler’s experience of being approached by a huge brand for a dream job • Why embracing the creative process and learning from failures is essential for growth and success Connect with our guest: Website: tylerpatedesignco.com Instagram: @thecreativepain Tiktok: @thecreativepain Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 05 Mar 2024 | Developing an Authentic Creative Voice While Balancing a Day Job with Gian Wong | The Typecast Episode 23 | 00:43:50 | |
In this episode, Katie and Ilana dive into the world of creativity with Gian Wong, a graphic designer and illustrator. Gian shares his experience of understanding and expressing his creative style— emphasizing the importance of embracing what makes you unique and finding your tribe. This conversation highlights the power of authenticity and its impact on your creative career. As a graphic designer and illustrator, balancing personal vision and client work is crucial. Gian also discusses his approach to showcasing a mix of personal and client work on his Instagram—explaining how he infuses his personal style into his full-time job by incorporating intangible elements like voice and storytelling. All that and more when you listen to this episode: • Balancing personal vision and client work in finding fulfillment in your design career • Showcasing a mix of personal and client work on your portfolio can attract clients who appreciate your unique style • Why you should incorporate elements of your personal style • Maintaining work-life balance to prevent burnout • The importance of finding joy in non-design-related hobbies and interests • Finding inspiration to bring out your creativity Connect with our guest: Website: gianwong.com Instagram: @giancarlowong Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 19 Mar 2024 | Staying Motivated with Passion Projects & Hobbies with Elliot Jay Stocks | The Typecast Episode 24 | 00:44:32 | |
In this episode, Katie and Ilana dive into the creative journey of Elliot Jay Stocks, a versatile designer and author. They discuss the importance of embracing new projects and taking risks, as well as the value of side projects and passion. Elliot shares insights into the creation of his new book, 'Universal Principles of Typography' and the roller coaster of emotions that comes with launching a book or completing a project. They also touch on the process of writing a book, finding your creative identity and the challenges of structuring and restructuring a book. This conversation highlights the importance of curiosity and the willingness to try new things in the creative process. All that and more when you listen to this episode: • The impact of taking calculated risks in the creative journey • Recognizing the value of side projects and creative outlets as they contribute to personal and professional growth • Passion plays a crucial role in fueling creative endeavors and sustaining motivation • Writing a book on creative identity involves challenges in structuring and restructuring content • How to maintain a hobby while freelancing and how they benefit each other • The interplay between curiosity, risk-taking, and passion and how it relates to a vibrant and fulfilling creative journey Connect with our guest: Website: Elliot Jay Stocks Instagram: @elliotjaystocks Mentioned in this episode: Purchase Elliots new book, Universal Principles of Typography The Crossroads of Should and Must: Find and Follow Your Passion by Elle Luna Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 02 Apr 2024 | The Ups and Downs Of Art Licensing: Real Talk with Elizabeth Silver | The Typecast Episode 25 | 00:50:29 | |
In this episode, Ilana and Elizabeth dive into their experiences in the surface pattern design and art licensing industry. Elizabeth shares her journey from working as an in-house designer to freelancing and licensing her artwork. They discuss the misconceptions about art licensing, the importance of balancing multiple income streams, and the challenges of managing time and energy. The conversation extends to exploring the advantages and difficulties associated with engaging an agent in the art licensing field. Elizabeth and Ilana also provide insights into the multifaceted nature of being a creative entrepreneur. All that and more when you listen to this episode: • Art licensing is not a get-rich-quick scheme and requires patience and persistence • Balancing multiple income streams can be challenging and requires focus and prioritization • Developing a consistent style and voice in your work helps clients and agents understand what to expect from you • Imposter syndrome is common, but it's important to recognize your skills and experience • The importance of knowing your definition of success and creating a work-life balance that aligns with your goals • Being your own best boss means setting boundaries, prioritizing self-care, and finding joy in your work • Teaching and sharing your expertise is a valuable way to connect with others and contribute to the creative community • Having confidence in your art and understanding the needs of art buyers can help you succeed in the industry Connect with our guest: Website: Elizabeth Silver Instagram: @esilverdesign Youtube: Elizabeth Silver Mentioned in this episode: Learn about Start Your Surface Pattern Business Resources for Surface Designers Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 16 Apr 2024 | Should Artists Work for Free with Lennon Bone | The Typecast Episode 26 | 00:48:18 | |
In this episode, Ilana and Katie talk with Creative Strategist, Lennon Bone from Stop the Starving Artist. They discuss a range of topics related to creativity, music, production, and selling your work. They explore the dynamics of collaboration among musicians, transitioning from unpaid work to paid projects, and the significance of storytelling in artistic expression. They reflect on the importance of prioritization and navigating overthinking, as well as the concept of delivering memorable experiences and building relationships with customers and clients. Throughout the conversation, they offer insights into project evaluation, the balance between enjoyment and value, and challenges associated with underpaid clients. They also touch on the significance of consistent messaging, personal narratives, and how you can contribute to your community. The conversation concluded with reflections on finding one's niche and fostering a sense of recognition within communities. All that and more when you listen to this episode: • What lessons can be learned from challenging and rewarding collaboration experiences • Why you need to understand the value of your skills and expertise • How storytelling serves as a potent tool for art and design • How production skills and a discerning taste enhance artistry • Tools for productivity and task management • Tips for creating memorable experiences for customers that will enhance your brand value • Strategies for building strong customer relationships and warm and supportive communities • Three pivotal questions to consider as you start a new project • How to cultivate a strong personal brand Connect with our guest: Instagram: @stopthestarvingartist Website: Stop The Starving Artist SoundBetter: Lennon Bone Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 30 Apr 2024 | Flip The Script: Liz Mosley Takes Over The Typecast and Interviews Us | The Typecast Episode 27 | 00:51:01 | |
In this episode, Liz Mosley takes on the role of host and interviews Katie and Ilana. Despite living in different parts of the US, they share how they came to collaborate at Goodtype, discussing their journey into leadership roles and the team structure they've developed. This episode emphasizes the importance of self-reflection and embracing weaknesses in entrepreneurship (Katie and Ilana get a little vulnerable too). The conversation centers on the collaborative process, highlighting communication, leveraging strengths, and setting clear boundaries. Reflecting on their accomplishments at Goodtype, such as getting a book deal and fostering community, they also address challenges like handling criticism and balancing free and paid content. Offering advice to creatives, they share encouragement for overcoming fears of judgment when sharing work. All that and more when you listen to this episode: • A behind-the-scenes look at the relationship between The Typecast co-hosts • Why self-reflection is so important • How to deal with challenges when growing a large social media following • How to stay confident when facing criticism online • How to build a community with trust and support • How to strategically respond to mean comments • Setting community standards while creating a welcoming environment Connect with the host: Website: Liz Mosley Instagram: @lizmmosley LinkedIn: Liz Mosley Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 28 May 2024 | Designing for The Music Industry with Dan & Nate from DKNG | The Typecast Episode 29 | 00:58:39 | |
In this episode, Ilana and Katie dive into the journey of graphic design and illustration with the creative minds behind DKNG Studios, Dan Kuhlken and Nathan Goldman. They cover a wide array of topics, from the importance of creative freedom and the challenges of licensing to the benefits of business diversification. The conversation touches on the delicate balance between fan art and copyright and offers valuable insights for navigating this terrain. Dan and Nathan reflect on their niche specialization in the music industry, the intricacies of managing various roles, and the advantages of outsourcing. The duos talk about the simplicity of project management and the harmonious blend of friendship and business. All that and more when you listen to this episode: • What precautions to take to avoid & legal complexities to consider around copyright and fan art • How to perceive the influence of celebrities on fashion trends and collaborative opportunities in the creative industry • How to diversify your business through licensing & create multiple income streams • What a niche looks like and the importance of specialization in the design industry • Tips for maintaining a healthy balance between friendship and business relationships • How to approach collaborations with bands or musicians whose music may not align with your personal tastes • Project management systems and how you can implement or improve them Connect with our guest: Instagram: @dkngstudios Website: DKNG Studios Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 11 Jun 2024 | Finding Your Creative Community in the Design World with Dan Polyak | The Typecast Episode 30 | 00:52:35 | |
In this episode, Katie, Ilana, and Dan had an animated discussion, explored the idea of introducing oneself with dislikes, dove into the Chicago pizza scene, and shared stories of how MTV and Nickelodeon shaped their creative journeys. Dan delved into his experience uncovering subliminal messages in graphic design and his transition to working with bands and the drag community. The conversation covered the perception of album covers, freelancing challenges, and the importance of community in design. Dan also shares his personal website and upcoming projects, emphasizing the importance of collaboration and visibility in the design industry. All that and more when you listen to this episode: • How graphic design can subtly influence our perception • Why building relationships and networking are vital for success in the music industry • What opportunities arise from creating a distinctive aesthetic • In what ways does finding community contribute to personal and professional growth • What challenges do freelancers face in pricing their services • Why it’s essential to take a holistic approach to design in creating a cohesive brand • Why are visibility and representation crucial for empowering the industry Connect with our guest: Instagram: @danpolyak Website: Dan Polyak LinkedIn: Dan Polyak Mentioned in this episode: • HeyKyle • Adamjk Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 25 Jun 2024 | Navigating Social Media as a Full-Time Artist with Fabiola Lara | The Typecast Episode 31 | 00:51:28 | |
In this episode, Ilana, Katie, and Fabiola Lara explore the process of passion projects and merging different interests to create unique content. Fabiola shares her experience as an illustrator and content creator, highlighting the importance of finding one's voice and staying authentic on social media. She also addresses navigating burnout, emphasizing self-care and the value of self-teaching in creativity. The conversation touches on cultural influences in creative careers and challenges in traditional job expectations, emphasizing the importance of embracing individuality in creative pursuits. All that and more when you listen to this episode: • Why it’s important to stay true to yourself and not get caught up in vanity metrics on social media • The importance of alternative marketing avenues (in-person events or niche platforms) • How authenticity and engagement are considered key in social media when building a small, engaged audience • Why chasing a high follower count isn’t the only approach to social growth • How being self-taught allows creative exploration and freedom to try new things • Why taking breaks and practicing self-care are essential for avoiding burnout in a fast-paced digital world • How finding joy in hobbies and interests outside of work can help maintain a healthy work-life balance Connect with our guest: Instagram: fabiolitadraws Youtube Channel: FabiolitaDraws Website: fabiolita.com TikTok: fabiolitadraws Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 09 Jul 2024 | A Deep Dive into Multiple Income Streams for Freelance Artists with Jessica Hische | The Typecast Episode 32 | 00:55:35 | |
In this episode, Ilana and Katie delve into the world of diversifying income streams in the creative industry with Jessica Hische, everyone’s favorite OG lettering artist. They discuss the importance of financial stability and how incorporating various revenue streams can contribute to a more robust creative career. From client projects to online classes and book royalties, Jessica shares her experiences and insights on what works best for her and the challenges she has encountered along the way. The conversation touches on the landscape of creative entrepreneurship, valuable advice on balancing passion projects with financial security, and finding fulfillment in diverse income streams. Whether you're a seasoned professional or just starting out, this episode offers practical strategies and inspiration for building a sustainable and rewarding career in the creative field. All that and more when you listen to this episode: • What role does diversifying income streams play in building an art business • How to balance passion projects with financial security • How to find fulfillment in diverse income streams • The challenges Jessica faced in her entrepreneurial journey • How to keep the spark alive throughout a long creative career Connect with our guest: Instagram: @jessicahische Website: Jessica Hische Mentioned in this episode: • Brave, Kind, & Grateful: A Daily Gratitude Journal Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 23 Jul 2024 | Branding and Client Relationships with Scott Fuller | The Typecast Episode 33 | 00:44:07 | |
In this episode, Ilana and Katie sit down with Scott Fuller, the designer, illustrator, and founder of The Studio Temporary — specializing in crafting compelling brand identities, illustrations, logos, type designs, packaging, and more. Scott discusses the significance of focusing on the end goal and creating timeless, and memorable work. Scott shares the importance of building human connections with clients, the value of interpersonal skills for designers, and the need to incorporate design improvement into education. He also discusses value-based pricing, negotiating pricing, and payment terms. He shares his perspectives on current design trends and personal preferences, highlighting the fulfillment he finds in pursuing personal design projects. This episode provides tips and advice for designers at all career stages from Scott’s perspective and experience focusing on impactful design and client relationships. All that and more when you listen to this episode: • The importance of creating work that is timeless, and memorable by focusing on the end goal. • Embrace personal style and let it come through in your work. • Why human connection and in-person conversations are essential in the design process. • Mastering the basic shapes and tools to build a strong foundation in design. Connect with our guest: Instagram: @studiotemporary Website: The Studio Temporary Mentioned in this episode: • TM, Trademarks Designed by Chermayeff & Geismar • Malcolm Greer: Inside / Outside Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 06 Aug 2024 | How To Become A Book Cover Designer with Art Director Casey Moses | The Typecast Episode 34 | 00:51:07 | |
In this episode, Ilana and Katie dive into the creative world of book cover design with Art Director, Casey Moses. Casey shares her journey into the field of books and insight into her job as an Art Director at a major publishing house. They explore how book covers influence reader choices, and discuss their favorite genres. Casey believes all aspiring book cover designers can pursue their passions and find industry opportunities. All that and more when you listen to this episode: • How your favorite books and dream genres shape your creative vision • A look inside the book cover design process, including collaboration and revisions • How to stay adaptable in the face of changing requirements in the design process • Tapping into the power of personal connections in the book cover design industry • Fair compensation & industry limitations in the publishing space Connect with our guest: Instagram: @_thebookcase Website: caseymoses.com Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 20 Aug 2024 | Running a Lettering and Design Business with an Agent While Working a Full-Time Job with Cymone Wilder | The Typecast Episode 35 | 00:46:53 | |
In this episode, Ilana and Katie dive into the world of Cymone Wilder, a lettering artist and designer. Cymone shares how working with an agent has positively impacted her career and what that relationship looks like. Cymone also explains her choice to work a full-time job while freelancing, highlighting the stability and benefits it offers. She shares the challenges and perks of freelancing, including managing taxes, insurance, and maintaining a work-life balance. If you’ve been debating if you’re ready to take the leap or how you can manage freelance and a 9-5, you won’t want to miss this episode. All that and more when you listen to this episode: • The dynamics between agent and artist, and how working with an agent has transformed her career • How collaboration plays a role in Cymone’s work and how she approaches it. • How balanced styles, personalities, and unique strengths contribute to a project’s success • Tips for navigating burnout when you’re balancing a heavy workload • What factors to consider when deciding to work full-time or freelance? Connect with our guest: Instagram: @simonandmoose Website: simonandmoose.com Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 03 Sep 2024 | We’re Making Changes: What to Do When You Get the Sunday Scaries & You’re Self-Employed | The Typecast Episode 36 | 00:48:27 | |
In this episode, Ilana and Katie get real about the tricky balance between productivity, creativity, and finding joy in their work and life. They discuss how society’s focus on accomplishment can lead to burnout, and how they’re working to navigate this. Ilana talks about her excitement—and a bit of fear—as she challenges herself to find fulfillment without constantly chasing the next big thing. Katie shares a powerful moment she had in therapy, where she realized her relentless drive to always improve was getting in the way of feeling truly satisfied. As they plan passion projects for the year ahead, they also address the financial and entrepreneurial pressures they face, urging listeners to explore what truly makes them happy and join them in their search for genuine satisfaction. It’s a candid and heartfelt conversation that offers plenty to reflect on and covers what you can expect in the coming months from the duo. All that and more when you listen to this episode: • How society’s focus on productivity often ties self-worth to constant achievement. • The importance of seeking joy in work without chasing milestones. • Balancing ambition with financial pressures • The value of transparency regarding financial realities and entrepreneurial stress. • Their leap to embrace change through passion projects in 2025 Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 17 Sep 2024 | How to Monetize Your Creative Passion Without Dying Inside with Lauren Hom | The Typecast Episode 37 | 00:58:26 | |
In this episode, Ilana and Katie chat with Lauren Hom, a celebrated freelance artist renowned for her distinctive lettering style and entrepreneurial prowess. Lauren is known for combining her passion for lettering with culinary arts, creating a unique recipe of creativity and business. Lauren shares her insights into the creative process, entrepreneurship, and how her unexpected hobbies influence her work. She’s all about monetizing your passions and finding ways to explore your diverse interests. All that and more when you listen to this episode: • Her path to becoming a freelance artist and exploring crafts, food, and ceramics before pursuing culinary school. • How Lauren integrates new skills and mediums into her work • The power of viewing your career as an ongoing experiment to find what brings joy. • How to market your work without feeling like a selling machine and how to create genuine connections and recognition in marketing. • How culinary arts inspire her creative process and integrate into her work. • Entrepreneurial insights and the joy of monetizing personal interests. Connect with our guest: Instagram: @homsweethom Website: Hom Sweet Hom Mentioned in this episode: • The Meatball Studio: Spaghetti and Meatballs • The Art of Gathering: How We Meet and Why It Matters: Parker, Priya Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 01 Oct 2024 | Create and License Fonts with Self-Taught Type Designer Matthijs Herzberg | The Typecast Episode 38 | 00:44:04 | |
In this episode, Katie and Ilana chat with the artist behind their podcast art, Matthijs Herzberg. Matthijs is a self-taught type designer and artist in New Orleans. This conversation dives into the world of type design, and a little Mardi Gras. The discussion also covers valuable learning resources, some truths about time management, and balancing client work with personal projects. Matthijs shares insights into his income distribution between font sales and client work, and delves into the intricacies of font licensing, purchasing, and distribution, highlighting different licensing structures and the challenges faced by both sellers and buyers. Don't miss this episode and join us for an inspiring exploration into the art and business of type design! All that and more when you listen to this episode: • How Matthijs got into the world of type design • How type designers can track licenses, ad how to know if you’re buying the right one • How Mardi Gras become the season of festivities and parades in New Orleans • The key to learning the art of type design • Why it’s important to find a balance between client work and personal projects Connect with our guest: Instagram:@matthijsherzberg Website: Herzberg Design Co. LinkedIn: Matthijs Herzberg Mentioned in this episode: • Margo Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 15 Oct 2024 | Showing up Authentically and Navigating Social Media as an Artist with Andy J Pizza | The Typecast Episode 39 | 00:57:52 | |
In this episode, we dive deep into the creative mind of Andy J. Pizza—author, illustrator, and podcaster—who shares his journey of staying true to himself in a world where commercial pressures often feel at odds with personal expression. Andy shares how he navigates the balance between creativity and business. His disciplined yet playful approach is a powerful reminder that each stumble, awkward phase, and clumsy attempt is an essential part of finding your voice—and, more importantly, discovering joy in the work itself. All that and more when you listen to this episode: • How to stay authentic among the pressure to monetize and commodify your work. • The power in embracing the beginner’s mindset. • How to balance making work for yourself and making it for your audience, and why your audience comes last. • Navigating social media while maintaining control of your creative voice and why it doesn’t have to be “that deep” • How personal work can turn into professional work and how to steal from yourself for your client work • How to create a personal practice that you can commit to and can become a discipline to help you grow and stay inspired • The importance of iteration and how it can be your secret sauce Connect with our guest: Instagram: @andyjpizza Website: andyjpizza.com LinkedIn: Andy J. Pizza Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 29 Oct 2024 | Creative Exploration and Mental Health Advocacy Through Art with Annica Lydenberg | The Typecast Episode 40 | 00:49:05 | |
In this episode, Katie and Ilana sit down with Annica Lydenberg, aka Dirty Bandits and explore her creative journey through lettering, sign painting, and mural art. Annica also shares about her co-founded non-profit, the deeply personal “You Are Not Alone” Mural Project. Throughout her work, her dedication to her craft, community, and making meaningful connections is always front and center. Whether she’s working on her yearly calendar project or hosting themed dinners, Annica proves that creativity thrives with passion and generosity. If you're a fellow type enthusiast, mural lover, or just in need of a spark for your next project, this episode is full of inspiring takeaways to keep your creative momentum going! All that and more when you listen to this episode: • Annica's journey in lettering and sign painting and her experience at the ‘Type at Cooper Program’ • The intricacies of engaging in live painting events. • Why balancing project management with client work is so important. • How Annica blends artistry with client work collaborating with big-name and luxury brands. • The story and impact behind the heartwarming non-profit Annica co-founded, You Are Not Alone murals. Connect with our guest: Instagram: @dirtybandits Website: dirtybandits.com Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 12 Nov 2024 | Rethinking Marketing & Pricing Strategies for Fonts with Harbor Bickmore | The Typecast Episode 41 | 00:41:13 | |
In this episode, Katie and Ilana catch up with graphic designer and type aficionado Harbor Bickmore, as he takes us through his journey from design student to thriving type designer. Harbor breaks down the delicate balance between passion projects and making a living, the hurdles of marketing and selling fonts, and the importance of knowing what your audience wants and needs. He also gives us a sneak peek into his future ventures and offers some insight into how he has navigated the type design market. All that and more when you listen to this episode: • Strategies for making passive income through designing fonts • Harbor’s unique approach to pricing typefaces • Understanding your target audience and designing with them in mind Connect with our guest: Instagram:pizza_water Website: thebestgraphicdesignerintheworld.com LinkedIn: Harbor (Pizza Water) Bickmore Youtube: Harbor Bickmore Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 26 Nov 2024 | The Evolution of a Design Career with Lettering Artist and Illustrator Jamie Clarke | The Typecast Episode 42 | 00:54:01 | |
In this episode, we sit down with Jamie Clarke, a designer who's worn all the hats—from web design to founding his own type foundry.
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Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 14 May 2024 | How to Stay Playful and Authentic in Your Design Business with Freddie Öst | The Typecast Episode 28 | 00:53:06 | |
In this episode, Ilana, Katie, and Freddie discuss the journey of being a multi-passionate creative and building a design business. They talk about the value of incorporating play and fun into your work. They also discuss the importance of standing up for your ideas even if it means some people won't like you. They highlight writing books, dealing with criticism, building teams, and having a growth mindset as key elements of a creative journey. The conversation also touches on the financial side of following your passions and taking risks. They discuss how meditation can help you grow personally and give tips on pitching bold ideas to clients, and why it’s important to be honest and have thoughtfulness and intention behind your ideas.
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Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 10 Dec 2024 | Type Talk, Dream Work, and Studio Shenanigans with Hoodzpah Design | The Typecast Episode 43 | 00:43:39 | |
In this episode, we chat with Amy and Jen of Hoodzpah Design about dream jobs, type design, running a small studio, and pretty much everything in between. From navigating the ups and downs of your creative process to type design and balancing multiple income streams. The duo shares a light on what happens behind the scenes with a side of real talk about balancing big-picture projects and everyday hustle. Whether you’re here for the design inspo, the laughs, or the monster truck anecdotes, this episode’s got you covered.
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Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 17 Dec 2024 | What If We Went All In On Making Art In 2025: Reflections and Plans with Katie & Ilana | The Typecast Episode 44 | 00:42:45 | |
This past year has felt like a total sprint—so much has happened, and it flew by in the blink of an eye.
Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 18 Mar 2025 | What If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48 | 00:58:15 | |
In this episode, Katie and Ilana talk with Radim Malinic, a creative powerhouse whose journey spans graphic design, music, branding, publishing and building a business that celebrates visual storytelling. Radim opens up about how naivety fueled his early career, the challenges of burnout, and the pivotal role of self-acceptance in finding balance. His story emphasizes the importance of defining your “enough” and shifting focus from external validation to purposeful creativity.
Mentioned in this episode: Connect with our guest: Instagram: @radim.malinic Website: radimmalinic.co.uk LinkedIn: Radim Malinic Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 04 Feb 2025 | What If I Tried to Make $100k/Year as an Artist in 2025 with Goodtype | The Typecast Episode 45 | 00:48:29 | |
Can two artists build a $100K art business in one year? In this episode, Katie and Ilana share their unfiltered journey as they create and conquer bold experiments to combine their love for art and education into a thriving creative business. We’re breaking down the numbers, setting actionable goals, and sharing how we’re blending freelancing and art licensing to find a sustainable rhythm between creativity and entrepreneurship. From brainstorming income streams to redefining what success feels like, this conversation dives deep into what it takes to make art that fulfills us and supports our lives. If you’re an artist or creative professional looking for a fresh perspective on goal-setting, balancing passion projects with profitability, or simply trying to figure out how to thrive in a creative business, this episode is for you. All that and more when you listen to this episode:
Leave us a review on Apple Podcasts Subscribe to the show Tag us on Instagram @Goodtype Follow us on Tiktok @lovegoodtype @ilanagriffo Keep the conversation going on Slack Learn more about Art Licensing with Goodtype Grow your art licensing portfolio with 5 free prompts! Grab your tea, coffee, or drink of choice, kick back, and let's get down to business! Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 18 Feb 2025 | What If I Diversified My Income By Wholesaling My Art in Retail Stores: With Katie Hunt | The Typecast Episode 46 | 00:54:21 | |
The idea of having your art sold in retail stores across the country sounds like a dream, right? Big and small retailers carrying your work, more exposure, and (hopefully) more income. But what does it actually take to sell your art wholesale–and is it the right path for you? In this episode, we’re joined by Katie Hunt, founder of Proof to Product, to break down everything artists and product-based business owners need to know about wholesale. Katie has helped THOUSANDS of brands grow their businesses by selling to big retailers like Anthropologie and Nordstrom, as well as small independent boutiques. All that and more when you listen to this episode:
Connect with our guest: Katie Hunt Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 04 Mar 2025 | What If I Made Joy My Biggest Priority in My Art Business: With Kate Smith | The Typecast Episode 47 | 00:54:56 | |
Building a creative career is one thing—making it sustainable (without burning yourself out) is another. In this episode, we sit down with Kate Smith, an artist and author who’s proof that you can build a thriving creative business without selling your soul. We talk about the power of embracing silliness, the realities of mass-market licensing, and why betting on yourself is the best investment you’ll ever make. We also get real about the challenges of working with clients, staying true to your artistic voice while still paying the bills, and the secret sauce to making your work actually fun. Plus, Kate shares her approach to creative decision-making, the non-negotiable boundaries that keep her sane, and what she wishes more artists knew about building a business that doesn’t just survive—but thrives. All that and more when you listen to this episode:
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Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| 01 Apr 2025 | What If I Worked Less and Had More Fun: How Art Licensing Can Change Your Life with Krissy Mast | The Typecast Episode 49 | 00:46:02 | |
The past few years have been a rollercoaster of hard lessons learned, creativity, and pivots. In this episode, we’re peeling back the curtain with Krissy Mast, sharing her struggles with creative burnout after building a 7-figure design business and how she redefined success by deciding to close the doors and start fresh. From the projects that lit her up to the ones that drained her, Krissy gets REAL about what it means to build a sustainable creative business (again). We’ll also talk about the importance of setting boundaries, why saying “no” can be a superpower, and how we’re rethinking how we approach client work vs. personal passion projects. Plus, we dive deep into art licensing, how it works, why it can be a game-changer for artists, and what we’ve learned from our experiences. If you’ve ever wondered how to monetize your art beyond commissions and client work, this conversation is for you. All that and more when you listen to this episode:
Mentioned in this episode: Connect with our guest: Krissy Mast on Instagram | Website | Facebook Group Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||