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07 Jan 2020How to Communicate in an Online World with Nick Morgan00:37:54

How to communicate in an online world is very different from in-person communication, and today's guest is an expert at both!

Dr. Nick Morgan is returning to The Speaker Lab to talk about his latest book, Can You Hear Me?. The book is about how to connect with people in a virtual world including how to ensure you are getting the correct message across to your clients. We also talk about the power of emojis!

This is a wide-ranging conversation I think you will really enjoy so join us for episode 271 of The Speaker Lab with Nick Morgan.

THE FINER DETAILS OF THIS SHOW:  

  • What can you do offstage to ensure more referrals?
  • How does negativity bias impact our virtual communication?
  • Does using emojis give you a greater chance at having a successful email exchange?
  • How should you use emojis?
  • What is the hierarchy of communication in the online world?
  • What are things to keep in mind when talking on the phone?
  • How many years does it take to learn to have a normal conversation?
  • What does consistency tell others about our trustworthiness?
  • And so much more!


EPISODE RESOURCES

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14 Jul 2016How to Sell From Stage with Cole Hatter00:37:44

Can you imagine speaking for 3 days? What if it meant making 7 figures a year - can you imagine it then? Our guest for today, Cole Hatter, doesn't imagine it - he lives it.

Cole began as a multi-million dollar real estate investor who continues to run several companies in that industry today, as well as speaking from the stage around the world.

On episode 80 of The Speaker Lab, Cole is here to talk about how he got into speaking, how he uses his own successes and failures as examples for his audience and what it's like to speak on stage for 72 hours! He shares all of that and more on today's show.

THE FINER DETAILS OF THIS SHOW:  

  • What were some of his earliest steps he took to start speaking?
  • How speaking for free - and even losing money on gigs - helped build his career.
  • What's it like to speak for three days at a seminar?
  • How and why you must earn the right to be on stage.
  • Why honesty is the best policy when selling on stage, and elsewhere.
  • What does it mean to sell at 90 degrees?
  • What are open loops and why are they key to selling from stage?
  • How to position your product as the solution to real-world problems.
  • And so much more!


EPISODE RESOURCES

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21 Aug 2018Grow Your Speaking Revenue Through Publishing with Jeff Goins00:39:23

By now you know publishing is a great way to solidify your reputation in your niche. But did you know you can also grow your speaking revenue through publishing? You can and our friend Jeff Goins is here to share exactly how.

Today is a different type of episode, it's actually an interview taken from our upcoming course Beyond The Stage. Our conversation focuses on all things publishing: self-publishing, traditional publishing or a hybrid of the two we are covering it.

There's a lot of great stuff on this show so please join me and Jeff Goins for a preview of Beyond The Stage right here on episode 199 of The Speaker Lab. 

THE FINER DETAILS OF THIS SHOW:  

  • Why getting a traditional book deal isn't necessarily going to make your career.
  • Did Mark Twain self-publish his books?
  • How are book advances determined?
  • When does it make sense to get a traditional book deal, and when not?
  • How do you know if your platform qualifies as a "big" platform?
  • What is hybrid publishing and how does it work?
  • When does a hybrid deal make sense and when does self-publishing make sense?
  • What are your "subrights" and why should you keep your audio rights?
  • And so much more!


EPISODE RESOURCES

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28 Jul 2016How to Choose Your Speaking Business Model00:15:28

When you started speaking did you give much consideration into how it would serve your business? If you didn't, you are not alone! Often, people begin speaking without thinking about how it will fit into their business model.

Whether your career is successfully underway or you'll still getting started, you should give some thought as to why you want to speak.

You should also ponder how it fits into your overall business, both brand and long-term goals, as well as what type of speaking engagements you enjoy most.

On episode 84 of The Speaker Lab, you'll hear why these three questions are important to answer. You'll also hear what the four revenue models for speakers are and you can decide for yourself which fits you best. Tune in for all of that and more on today's show!

THE FINER DETAILS OF THIS SHOW:  

  • What are the 4 revenue models for speakers?
  • How can you speak less, and charge more?
  • The two most common reasons people want to speak.
  • What other revenue sources can you tie to your speaking engagements?
  • What is the biggest downside to speaking?
  • Why it's important to diversify your income sources.
  • How my speaking business model has changed and evolved over time.
  • And so much more!


EPISODE RESOURCES

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07 Feb 2017How to Start Over as a Speaker and Author with Mike Michalowicz00:36:40

If you built several successful businesses and sold them, what would you do next? Would you write books and become a speaker? That's what our guest for today's episode of The Speaker Lab has done!

Mike Michalowicz (listen in and he'll help you pronounce his name) is a well-known international speaker and best-selling author who made a lot of money in previous endeavors, and started over as a speaker and author.

On episode 119 of The Speaker Lab, he shares why he has gone down this particular road and several hacks that have helped him continue to level up his success. We also discuss how to pronounce his name and why his web site makes fun of the various mispronunciations he's heard over the years, how much of his time is devoted to speaking versus writing and so much more on today's show!

THE FINER DETAILS OF THIS SHOW:  

  • What is a domain name hack you can use if your name is hard to spell and pronounce?
  • What should you do with your biggest weakness?
  • Why he became an author and speaker when he started over.
  • What are the strongest domains and how can you get backlinks from them?
  • Where do you get the best practice as a speaker?
  • How he made the transition from college speaker to the corporate realm.
  • How did he nearly double his speaking frequency?
  • What introduction did Simon Sinek make for Mike?
  • What is realistic and unrealistic to expect when working with an agent or an agency?
  • And so much more!


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31 Jul 2018How Customizing Improves You as a Speaker with Chris Hogan00:28:23

Have you ever listened to a speaker and felt like they knew you and your fellow audience members personally? That feeling makes all the difference as a listener, but it also makes a difference for the speaker.

Here to tell us how customizing improves you as a speaker is our Chris Hogan, our guest on today's episode of The Speaker Lab.

Chris is part of Ramsey's Solutions, Dave Ramsey's company and has been for the last 13 years. Over time, Chris has evolved from coaching pro athletes, entertainers and musicians to traveling the globe giving customized speeches to Fortune 100 companies.

On this episode of The Speaker Lab we also talk about how he balances his family with giving close to 100 talks a year, plus what it means to be a good leader. Join us for all of that and more with Chris Hogan on episode 196 of The Speaker Lab! 

THE FINER DETAILS OF THIS SHOW:  

  • Why was his first gig a "hot mess" and what can it teach you about being a better speaker?
  • What does his process look like today when giving a new talk?
  • What allows him to grow his craft?
  • How does he track potential stories and anecdotes to include in his talks?
  • Why are first person stories so powerful?
  • What is the magic that connects you with an audience?
  • What advice does he have if you are just starting out?
  • Why we can never be 100% balanced.
  • And so much more!


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16 Oct 2018Why Speakers Bureaus Won't Make You Successful with Marcus Sheridan00:41:28

Do you think if you get listed with a speakers bureau the gigs will just come pouring in? It's not quite that simple.

Marcus Sheridan joins us to share why speakers bureaus alone won't make you successful (and what will) on episode 207 of The Speaker Lab.

Marcus is a successful speaker who has built his business in an unconventional way. Today we break down and bust through myths he held, how his perception of speaking bureaus has evolved and changed, how he thinks about speaking fees and quantifying the value you offer.

And we finish with Marcus giving an answer he is certain I disagree with! Tune in to hear what that answer is and if I actually do disagree on this episode of The Speaker Lab. 

THE FINER DETAILS OF THIS SHOW:  

  • Is a bureau pivotal to booking higher quality gigs?
  • Why bureaus should supplement your business, but not be the sole source.
  • Was it hard for him to ask for money for his own services?
  • Why success takes more than just getting on stage and speaking.
  • At what point did he start bringing in a team to help him?
  • Why does he think speakers have difficulty asking for higher fees?
  • Why people aren't paying you for your time, and what they are paying for instead.
  • How to take full advantage of the seeds of trust you have already developed.
  • And so much more!


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Jul 2022How to Find What Makes You Unique with Rory Vaden00:41:59

When it comes to building your brand, Rory Vaden is the expert you want in your corner. He's committed to helping others identify the problem they solve and build a strategy for lasting success. Rory has a unique story of how he came to be an entrepreneur, found his place on the stage, and embraced the wisdom and insight of others so he could keep growing. As a college student, he found his niche in door-to-door sales. With a knack for developing principles of personal success and development, he soon found himself on the speaking stage and rubbing shoulders with mentors that would change the trajectory of his future. His mindset, experience, and intentionality have set Rory apart in the industry. If you want to learn how to build a brand that will set you apart, this episode is for you! 

Here’s what you’ll learn from this episode:

  • The value of mentorship
  • The difference between a good and great speaker
  • How to be intentional in networking
  • Building your sales team and structure
  • Why you have to “nail” your uniqueness
  • Can you identify your niche alone?
  • Why you need one-on-one coaching
  • And much more!


Tweetable: “You are always most powerfully positioned to serve the person you once were.”


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Oct 2019The Self-Reliant Entrepreneur with John Jantsch00:33:18

What does it mean to be a self-reliant entrepreneur? Our guest today is here to tell us; he has literally written the book on the subject!

John Jantsch is a phenomenal speaker and author, and today we're talking about how he uses speaking for lead generation for his business and how he has created longevity and relevancy as a speaker for over 30 years.

We wrap up with his latest book, The Self-Reliant Entrepreneur and we do something that we've never done before on any show. Stay tuned for that and much more on today's edition of The Speaker Lab! 

THE FINER DETAILS OF THIS SHOW

  • How did he quadruple his speaking fees?
  • The importance of being able to evolve your message.
  • Why did he start his podcast?
  • How do you ultimately build the strongest business eco-system?
  • Speakers who get a lot of referrals do this one thing: what is it?
  • Can you determine if you are referable?
  • Why trusting yourself is key to being a speaker and an entrepreneur.
  • What is one of the key markers to success?
  • And much, much more!  


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Apr 2018How to Speak Effectively in Two Different Markets with John Morgan00:28:46

If you are wanting to learn how to speak effectively in two different markets our guest today is your source! Typically I tell people not to speak to two markets but John Michael Morgan has done it quite successfully.

On this episode of The Speaker Lab, John tells us how he speaks in the business and faith-based markets, how he does it effectively and how he uses speaking in different markets as a way to stand out from the crowd.

While I'm typically not a fan of having a foot in more than one market, John is a master at doing this. He started out focusing on speaking to leaders which led to his initial start in the business world. Originally he was focused on staying in that lane. But over time he realized he wanted to touch people in the faith market, and take his message to a more global audience. Today you'll hear how he did it and much more on episode 182 of The Speaker Lab! 

THE FINER DETAILS OF THIS SHOW:  

  • How did he approach his first speaking gigs in the faith world?
  • What role does emotion play in business speaking settings versus in church/faith settings?
  • What is a mistake he often sees speakers make?
  • Why can he afford to pick and choose gigs or miss out on some all together?
  • What does he say when potential clients ask if he is right for their event?
  • Why does he put his "marketer hat" on when speaking in some faith situations?
  • What does he suggest if you are in one market and want to start speaking in another?
  • Did the faith world come to him, or did he go to them?
  • And so much more!


EPISODE RESOURCES

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29 Apr 2016Hosting Events vs. Podcasting: Which Has Greater Impact?00:16:12

We're coming down to the final few episodes of our 30 shows in 30 days. In fact this is 27 of 30 and it's another good one courtesy of a listener like you.

Joe Sanok left a voicemail for me and asked the following brilliant question: Which of these two things has a greater impact on a person's speaking career: doing a podcast or hosting a live event?

I love this question and can't wait to share my answer with you. Check out my thoughts on episode 57 of The Speaker Lab.

EPISODE RESOURCES

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28 Jan 2020How to Find Your Voice with Allison Fallon00:34:43

Whether you're a speaker or a writer or both, you should be asking how to find your voice.

The woman with the answer is Allison Fallon and she joins us on episode 274 of The Speaker Lab. On this edition of the show, Allison and I talk about how to deal with nerves before you speak, the value of writing as a speaker and why you should create a writing habit.

Be sure to check out those topics and more in this conversation with Allison Fallon on episode 274 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

  • Why you should you write even if you don't think you're a writer.
  • How much time should you spend writing every day in order to reap the benefits?
  • What are some ways to combat nerves while you're speaking?
  • What does it mean to look for the common thread?
  • Should you write about an in-demand topic or something you're passionate about?
  • Can you write a book that is both content-driven and story-driven?
  • Does being in the right place at the right time play a role in the success of a book?
  • Is it an option to not be a writer in our world today?
  • And so much more!

 

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Apr 2021Creating Your Talk with Harriet Turk00:38:08

Creating your talk is one of the basics of becoming a great speaker.

Joining us to lay out the details of this process is Harriet Turk. Harriet is a masterful speaker who also helps Speaker Lab students create their talks. On this episode, Harriet walks us through the basic steps, the role of stories and much more.

Tune in to hear it all on the 338th edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • What is the first thing you must know when creating your talk?
  • Is it okay to use secondhand stories?
  • How do you know which stories are usable?
  • Should you use a story that is emotionally charged?
  • How is authoring a story different than presenting a story?
  • How to tweak and develop your story over time.
  • Should you write out your entire speech?
  • Why memorizing your speech can lead to disaster.
  • And so much more!


EPISODE RESOURCES

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30 Jun 2016How to Choose Your Speaking Gigs with Jordan Harbinger00:42:08

If you already have a business becoming a speaker can only expand your reach, your audience and how many people you can serve. A great example of this is our guest, Jordan Harbinger of The Art of Charm.

Jordan is the co-founder and host of The Art of Charm. The AOC, as it is called for short, is an in-person school as well as a podcast focused on helping men achieve peak performance in every area of life. Jordan's been interviewing experts for his show since before most of us knew what a podcast was!

On today's show he shares some of the knowledge he's learned in that time. Jordan explains how to build relationships with event organizers, the three criteria he considers when evaluating a potential speaking gig and why you must be comfortable hearing the word no in order to land more gigs. Check it out on episode 76 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:  

  • What's been the biggest value-add Jordan has gotten out of being a speaker?
  • The three things he considers when asked to speak at an event.
  • Why exposure isn't a reason to speak.
  • What's the difference between Ted Talks and Tedx Talks?
  • Why is networking at an event high on his priority list?
  • What is the people-location-compensation calculation?
  • How to get feedback when you are turned down for a speaking gig.
  • What's a recipe for unhappiness?
  • And so much more!


EPISODE RESOURCES

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15 May 2018How to Be a Road Warrior00:41:31

Part of living the speaker life is travel, so today you'll find out how to be a true road warrior! Joining us to give her expert insights and wisdom is our co-host, Melanie Diezel. If you've been listening to The Speaker Lab for awhile you'll remember Melanie from some recent episodes: she is an outstanding speaker, coach and consultant on her own - and she also does a phenomenal job of coaching our Speaker Lab students.

And we had such terrific feedback from her recent appearances we decided to bring her back to the show. She's joining us for the next 3 episodes and we'll be talking about a few different topics.

Today we're covering how to be a road warrior, booking travel, packing essentials, travel perks and rewards. It's all things travel today as a speaker and road warrior! Join us for that and more on today's The Speaker Lab.   

THE FINER DETAILS OF THIS SHOW:  

  • Should you book your hotel or ask the client to do it for you?
  • How far out should you book your travel?
  • What is a tech tackle box?
  • Why you should travel in clothes you could speak in.
  • What is a travel one sheet and should you have your own?
  • Why and how to choose one particular airline and its rewards program.
  • Should you pay for TSA Pre-check and how can you get reimbursed for it?
  • And so much more!


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Oct 2016How To Use Speaking Visual Aids00:19:18

Two listeners wrote in with two great questions this week so rather than choose one, I'm answering both on episode 105 of The Speaker Lab!

Paton left a message asking how and when to use visual aids and Todd wanted to know if he should keep using his name as his web site now that he is seeking more speaking gigs, even though he previously was promoting his music skills on that web site.

Today I'll speak to both of these questions: I will explain why I'm not a big fan of slides, and how to use other visual cues properly in your speech or workshop.

I'll explain why you are always the product people are buying when they hire you as a speaker and what that has to do with the domain name you choose, plus so much more! Tune in to hear it all on episode 105 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

  • How to know if your slides are an enhancement versus a replacement.
  • Is a picture really worth a thousand words when speaking?
  • When are visual aids most powerful and impactful?
  • The three basic rules for using props in your speech.
  • How to determine what you want to be known for.
  • When should you use your name as your web site domain?
  • How to clearly communicate the primary role you want to be hired for.
  • And so much more!


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Mar 2020How the Youth Speaking Industry Is Responding to COVID-19 With Kyle Scheele00:25:37

Grant Baldwin and Kyle Scheele hosted a Facebook Live to talk about how the youth speaking industry is responding and adjusting to the coronavirus.

During the live stream, Grant and Kyle discuss:

  • Navigating the crazy ups and downs
  • Adjusting to unexpected free time
  • Plenty of events that are rescheduling and postponing instead of canceling
  • How long will it take to get back to normal
  • Looking back to history for a sense of hope
  • Taking steps to prepare your finances for difficult times
  • Making a list of what you can control
  • Not wasting your time worrying about whatever is outside your control
  • Taking advantage of the downtime to catch up on projects you avoided
  • Spending time with loved ones and using technology to stay connected
  • How to ethically market your speaking business in times of crisis
  • The hidden benefits of working with a speaking agency
  • How will you tweak and adapt your content after this crisis?
  • How can you change to better serve people?
  • We have been through hard things as humans and we will continue to go through hard things
  • And more


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

05 Oct 2021How to Make it in Marketing with Chris Seo00:33:30

For Episode 362 I’m sitting down with Mr. Chris Seo, our Director of Marketing here at The Speaker Lab. His innovation and fearless leadership have helped pave the way for TSL to reach our people and share our platform. Chris shares the inside scoop on why our team is so unique and how it’s helping speakers position themselves effectively in the marketplace.

With a passion for branding and a wealth of expertise in identifying your market, Chris is helping equip our team and students with resources to make a difference in building your business. His insight and transparency into the world of marketing will leave you encouraged and prepared to take the next step and stand out among the crowd.

THE FINER DETAILS OF THIS SHOW:

  • How are empathy and marketing connected?
  • Why it’s important to polish your idea and passion.
  • How to combat information overload.
  • The difference between your audience and your buyer.
  • What resources do you need to get started?
  • Why you need an online presence.
  • Why marketing and sales get you closer to what you actually want.
  • And much, much more!


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Aug 2021VAULT: The 5 Key Metrics to Growing Your Speaking Business00:36:58

Do you track any of your speaking metrics? Our guest today, Erick Rheam, says there are 5 key metrics to growing your speaking business.

Erick has been on the show before so you can revisit his story on episode 126 and episode 150. I brought him on to today's episode of The Speaker Lab to talk about the exponential growth he has had using certain key metrics. Specifically there are 5 key metrics he focuses on, and those metrics have taken his business from $15,000  to nearly $200k in under 4 years.

Even if you're already successful in your speaking career you'll learn plenty from hearing about Erick's metrics and how he uses them to gauge the health of his business. Tune in for those insights and more with Erick Rheam on episode 225 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:   

  • What are lagging indicators versus leading indicators?
  • How has he determined his $5,000 speaking fee and when does he raise it?
  • What are the 5 steps in his prospective gig pipeline?
  • How soon should you contact a prospect who shows interest in hiring you?
  • When does he stop everything and focus on generating leads?
  • What does it mean to him if no one books him from an event where he's speaking?
  • How many gigs does he aim to book from each of his speaking events?
  • Why you've got to be serious about the numbers if you want to be serious about speaking
  • And so much more!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23 Jul 2019Selling Yourself as a Speaker00:39:44

If the idea of selling yourself as a speaker is your least favorite aspect of speaking then we have the solution for you!

On this edition of The Speaker Lab, we are joined by my co-host, Mr. Eric Rheam. Eric is a successful speaker in his own right, and he's also a coach from our Booked and Paid to Speak.

Today, Eric and I give you tips and strategies on how to develop the mindset of selling yourself as a speaker, how to organize your marketing assets and ways to experiment with what works and what doesn't work. You'll hear us dig into those topics and more on episode 247 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:  

  • What are the most common challenges speakers face when selling themselves?
  • Does selling come naturally to people?
  • Rejection is part of the game: how to get used to it.
  • Does the mental hurdle of quoting your fees ever go away?
  • Why it's important to develop a consistent work habit.
  • What is the priority of work and how do you use it?
  • There are three key marketing assets you need as a speaker: what are they?
  • What four organizational tools are important when you are starting out?
  • And so much more!

 

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

08 Mar 2022Creating Your Own Podcast with Jeff Sanders00:37:32

So, you’re thinking about hosting a podcast, but you don’t know where to begin?

Jeff Sanders launched his show, The 5 AM Miracle, 8 ½ years ago with no audience, minimal equipment, and the simple goal of expanding on the content he was already providing on his blog.

Fast-forward to today, and he has a wildly successful show that has catapulted his ability to network, market, and book gigs as a speaker and author.

How did he do it? He’s here to share! Jeff quickly realized that his show attracted the kind of people he wanted to work with.

During this episode, Jeff unpacks the power of podcasting and why it’s one of the best mediums to personally showcase your skills and talents. He walks us through the ins and outs, dos and don’ts, and creativity that make up the very best podcasts. 

THE FINER DETAILS OF THIS SHOW:

  • Why podcasting is personal
  • What keeps an audience coming back for more?
  • Putting a positive spin on your brand for your people
  • Have you missed the opportunity to launch a show?
  • What equipment do you need to start?
  • Why audio quality matters
  • Show notes, hosting sites, and a simple call to action
  • Jeff’s best strategy to grow your podcast – today!
  • And much, much more!


EPISODE RESOURCES

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10 Apr 2016Choosing A Business Structure For Your Speaking Business00:14:36

Welcome to today's edition of The Speaker Lab, thank you for listening in!

Today's show is based on a question from a listener like you. Kevin is wondering how to set up his speaking business, and what legal entity is best to use (such as an LLC, etc).

This is another great question that any speaker needs to know about, listen in to episode 37 of The Speaker Lab for the answer.

EPISODE RESOURCES

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19 May 2016How To Build A Speaker Program Beyond Yourself with Phil Boyte00:34:53

Are you interested in speaking to youth or a school audience? On today's episode of The Speaker Lab my close friend and mentor Phil Boyte joins us to share his insights on that very topic. Phil focuses exclusively on speaking in schools, everyone from students to teachers to the district administrative team.

He begins episode 64 by discussing what speaking looks like for him. He also offers his advice on how to truly make an impact when speaking to young people, and why his assembly schedule works well in the school system.

And if you're curious about the most effective way to speak to a young audience Phil talks about that too! Based on his personal experiences speaking to young audiences, he imparts plenty of wisdom on the topics of youth and school audiences. Listen in to hear all of it on this episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW

  • Exactly how Phil got his start speaking in schools.
  • What are the three stages of a speaking career?
  • How can you speak effectively to a younger audience?
  • Paul's advice for finding and keeping bookings.
  • How can you become a "category of one"?
  • The difference between the success of a program and the success of an individual.
  • Is there money in the youth and the school market to hire you as a speaker?
  • What Phil has learned about maintaining a healthy personal life.
  • And much, much more!


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

07 Apr 2016How to Sell from Stage with Matthew Kimberley00:39:16

Whether you've been speaking for decades or just weeks you've noticed some speakers are more at ease on stage than others. Today the renowned speaker and performer Matthew Kimberley is here to share how you can feel confident and at ease on stage no matter how much experience you have.

On this episode of The Speaker Lab, Matthew and I talk about how to avoid nerves while speaking, and how to best prepare for any type of speaking engagement.

We also dive into his sales career as well as his acting experience, and how both led him to become such an accomplished speaker despite living on a tiny island in the Mediterranean! Listen in to hear all of that and so much more on this episode of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW

  • How can you use an accent to your advantage?
  • Can confidence be taught in speaking?
  • How to always avoid being unprepared.
  • How to manage the transition from speaking for free to speaking for a fee.
  • The importance of avoiding an "informercial" talk.
  • Matthew's tips for being an excellent salesperson.
  • Why is it important to have a money-back guarantee?
  • How can you use urgency effectively?
  • And much, much more!


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

07 Jun 2016How to Launch a Book with Elizabeth Marshall00:33:45

If I told you today's guest has had such notable clients as Michael Port and Seth Godin, would you be impressed and pay attention to what she has to say? If you said yes then get ready to tune in because that is exactly who our guest on episode 69 of The Speaker Lab has worked with.

Elizabeth Marshall helps thought leaders and people who want to be seen as thought leaders get their message out to the world. A major milestone came in 2006 when she helped Michael Port launch his acclaimed book: Book Yourself Solid.

And on today's show Elizabeth takes us back to that experience, how to keep a long-term perspective while building your audience and honing your message, as well as the 10 pieces you need to build a strong platform. Get ready to hear all of that and more on The Speaker Lab!

THE FINER DETAILS OF THIS SHOW

  • What is an example of an evergreen title and why is that important?
  • How can you develop your key message over time?
  • How to avoid wasting precious time, energy and money while developing that key message.
  • Why should you start with one piece of your content to build your audience?
  • How to stay connected to changes in your market, and why it's important.
  • When to focus on traditional media, and what to do first.
  • Why the size of the audience isn't as important as the quality of the audience.
  • What are the four ways to promote your book if you have a small platform?
  • And much, much more.


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15 Jul 2021VAULT: Simple Ways to Book More Gigs with Kris Reece00:38:50

Are you overlooking some simple ways to book more gigs? You’ll find out when you listen to today’s show!

Kris Reece is a professional faith-based speaker who also coaches and writes books for women about reaching their fullest God-given potential.

On this episode we talk about some issues she is facing in her speaking business. Specifically, we help Kris find new gigs, leverage connections from previous gigs and evaluate whether it makes sense to pay to speak.

Join us to hear insights on those topics and more on the 232nd edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • What are the reasons you should consider speaking for free?
  • Why you send an invoice even if you speak for free.
  • The two things you can do during a speaking gig to generate future gigs.
  • What’s the best way you can approach previous clients for referrals?
  • How do you evaluate whether you should buy a sponsorship and pay to speak?
  • What is one of the quickest ways to build a relationship?
  • How do you find the key person who books speakers at big events?
  • Why you should never stop marketing your speaking services.
  • And so much more!

Check out the episode and more details HERE! 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11 Jan 2016Q&A: How To Organize Your Talk00:13:23

On today's episode of The Speaker Lab, we are answering your burning questions. That's right, today's episode is another Q&A session with me, and it is all about you! Remember, your questions can be featured on future episodes of The Speaker Lab, so make sure to submit your questions at the link below.

Today on The Speaker Lab, Grant answers viewer's questions about very different and exciting topics. Today's question topics range from organizational skills to speaking preparation to actual speaking subjects.

Listen in to hear all of that and so much more on this episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW

  • How can you organize your thoughts into a talk?
  • What is a "brain dump", and how can it help you be organized?
  • The power of just one line or phrase, and how you can find yours.
  • How can you create your "skeleton outline"?
  • The importance of the "so what" and the "now what".
  • How can you understand and define your audience?
  • Which audiences are broad, and which are specific?
  • And much, much more!


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Aug 2018The Speaker Lab Round-Up: Top Tips From Top Speakers00:40:35

Welcome to The Speaker Lab for a very special milestone: episode 200! Whether it's your first time here or you've been with us for all 200 shows, thank you for listening.

On today's episode we are doing something different - we've reached out to our speaker friends and other people in the speaking industry and asked them to share their best speaking tip. It could be related to connecting to the audience, building your business or the craft itself.

About 20 some speakers chimed in with their #1 tip and you're going to hear it when you listen in to episode 200 of The Speaker Lab. 

THE FINER DETAILS OF THIS SHOW:  

  • Why should you throw away half of your best presentation?
  • What is a contextual model and why should you have one?
  • Why you should stop seeing others as competition and start learning from them instead.
  • Three ways to take full advantage of the ecosystem around your speaking engagement.
  • How do you get your audience to share your talk?
  • What three things do you need to have a sustained, successful speaking career?
  • Why you want to niche down as far as possible.
  • What is the one question you can ask to create more sales?
  • And so much more!


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

03 Dec 2019Speaking Fees and Speaking Bureaus with Josh Linkner00:32:26

How do you know what to ask for your speaking fees and when to raise them? And should you work with speaking bureaus?

Josh Linkner is the man to ask and he's here with the answers on today's The Speaker Lab. Today with Josh, we discuss how to know if your fees are too high or just right, and how to know when to raise them.

He also shares how to set yourself up to be ready to work with bureaus and how to know if they are a good fit for your business.

Get ready for all of that and more on episode 266 of The Speaker Lab! 

THE FINER DETAILS OF THIS SHOW:  

  • How did he grow his business to receiving 5-15 inbound leads per day today?
  • What does the balance of gratitude and hunger offer?
  • What is his strongest recommendation for speakers who want to grow their business?
  • Should you ever lower your fees?
  • What does it mean to be "bureau ready"?
  • Who are bureaus interested in?
  • When should you initiate conversations with bureaus?
  • What percentage of leads should say yes to your fees?
  • And so much more!


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

08 Mar 2016How to Follow Up on Speaking Leads00:17:59

On today's episode of The Speaker Lab, we've got another great Q&A show. This is the show where I answer your most burning questions about speaking!

And we've got a variety of topics to discuss: everything from how to follow up (without being annoying or obnoxious!) and what you need to be asking clients. We'll also get into how long to wait before sending a client more than one email and the tools I use to help me run every aspect of my speaking business.

Plus you’ll hear all about Speaker Lab Live: something new I’ve got for you on May 21st. Listen in to hear all of that and so much more on this episode of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW

  • How to avoid being annoying to clients.
  • How can you be short and sweet in your communication with clients?
  • The importance of asking clients the right questions and how to do it.
  • Why it's important to note the times you're emailing clients.
  • How much time is appropriate to send a reminder email?
  • When is it okay to call clients?
  • What is the "ball in your court" email and when should you use it?
  • And much, much more!


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12 Apr 2016Choosing The Right Environment For Your Demo Video00:10:58

Welcome to today's edition of The Speaker Lab, thanks for joining in!

Episode 40 is about your demo video. It's brought to you courtesy of Ronald, he wrote in to ask if he needs to include any video from non-church speaking engagements when creating a demo to land corporate gigs.

This is an intriguing question you should know the answer to, and it's on this episode of The Speaker Lab!

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

30 Jul 2019Leverage Your Network00:29:49

How can you leverage your network to land more speaking gigs? There are plenty of ways and here to tell us is my co-host, Eric Rheam.

On this episode of The Speaker Lab, we talk about specific ways to leverage your network including the importance of shifting your mindset and prioritizing your contacts in your network. 

Join us for all the details on those topics plus so much more on today's The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

  • What is a simple way can you better engage your market?
  • Which two questions will help reverse engineer potential referrals in your network?
  • What are the three priorities in your network?
  • Why the “spray and pray” email strategy does not work.
  • What should you say in your first contact email to your network?
  • How to create win-win scenarios for you and your contacts.
  • How do you follow up without being annoying?
  • What are ways to show appreciation for people who help you?
  • And so much more!

 

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Jul 2021Crafting The Perfect Intro with Clay Hebert00:39:55

Today we are talking about the perfect intro: how to explain what you do as a speaker so people understand and want to hire you.

On this episode of The Speaker Lab, renowned speaking and branding expert Clay Hebert, is here to explain how he helps people find what they do and also how he helps people define and share their perfect intro.

We'll be diving into those topics and so much more on today's edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • Why does he want to kill the elevator pitch?
  • What are the three myths of the introduction?
  • How to frame the perfect intro so it elicits a response.
  • What are two rules to the perfect intro?
  • Can you ever use your perfect intro in other communications?
  • Why you should focused on becoming an expert who speaks, not a "speaker".
  • Should your intro change over time and can you have more than one?
  • What is a case story and how do you construct yours?
  • And so much more!


EPISODE RESOURCES:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Apr 2017How to Thank Your Clients00:15:36

Ready for another one?! Today on The Speaker Lab we have two more questions from listeners just like you. Stephanie sent a voicemail asking about the proper strategy for thanking clients after a speaking gig. She wondered if it's okay to send gifts, or what other approaches are acceptable to say thank you to a client.

We have a second and equally interesting question from John. He is getting into speaking and starting to build his platform. He has written a book and intends to write more, and he plans to give away some of those books. John asks if he needs to be a non-profit, or if he can still operate as a for-profit business.

Listen in to hear the answers to both of those questions and then apply them in your speaking career! It's all here on episode 129 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • The four reasons to give thank yous to your clients after an event.
  • Which should you go after: relationships or gigs?
  • What is something most speakers don't do (but should)?
  • The 5 ways my team and I show appreciation after an event.
  • Who should you give handwritten thank you cards to?
  • What types of thank you gifts can you send?
  • Do you need to operate as a non-profit to make donations?
  • Why it's okay to receive money for helping people.
  • And so much more!


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

07 Nov 2017How to Avoid Common Mistakes When Selling Yourself with Phil Jones00:37:11

Do you know how to avoid common mistakes when selling yourself - the kind most speakers make even if they are seasoned pros? Today's guest does, and he tells all on episode 158 of The Speaker Lab.

Phil Jones is now a keynote speaker and seminar leader who has delivered over 2,000 paid presentations in 56 countries on 5 continents. He also has 18 revenue streams in his speaking business. He does about 90 in-person events, 25 are traditional keynote engagements while the others are split up among his seminars and independent work with sales teams.

On this show he shares his journey of building those 18 revenue streams, transitioning from a workshop leader to a keynote speaker, along with the most common mistakes speakers make when selling themselves to potential clients. We wrap up with a three-stage formula to get just about anyone to do just about anything! Tune in to hear that plus a few role-playing conversations on episode 158 of The Speaker Lab! 

THE FINER DETAILS OF THIS SHOW:  

  • What do you need to build a sustainable business, according to Phil?
  • What can cupcakes teach you about how to build your business?
  • Why can't you build more than one thing at a time?
  • What is the stupidest question any speaker can ask?
  • The two questions you must answer to have success in any industry.
  • Why should you be the one to call potential clients?
  • Will you be limiting yourself if you narrow your audience?
  • How to create a reason big enough for your client to agree to your fees.
  • And so much more!

 

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15 Mar 2022Five Mistakes Aspiring Speakers Make [Coaches Corner]00:43:37

Have you ever wondered what it would be like to sit down with some of our coaches and take a deep dive into some of the hottest topics for speakers?

Join Maryalice Goldsmith, Director of Student Success, and Lead Coach, Rick Clemons for our second episode of the Coaches Corner series!

Together they're unpacking the 5 biggest mistakes made by aspiring speakers and how to keep them from standing in your way of success.

Our coaches at TSL are in the trenches with students to challenge, encourage, and inspire as they navigate their own path to the stage. The structure of the TSL program and one-on-one coaching affords students the opportunity to seek counsel and rely on a trusted framework that will provide a healthy pace towards growth!

Maryalice and Rick unpack what it looks like to "niche down," why you have to take your speaking career seriously, and what it means to be a "squirrel" --- but you'll have to listen to the episode to understand this one!

Together they share their own experiences and what they've gleaned from working with so many of our TSL students.

THE FINER DETAILS OF THIS SHOW:

  • What it means to work the framework
  • Why you should be a student of the speaking industry
  • How to have an impact with a specific audience
  • Things to consider as you grow your business – hire help!
  • Why clarity gets you booked and paid to speak
  • Why finding your niche will grow your business – faster!
  • Protecting yourself from distraction and comparison
  • And much more!


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Dec 2021Taking the Leap with Dana Knowles [Student Highlight]00:40:51

Sharing in the excitement of our students' success is such a privilege for our team at the Speaker Lab. Our Director of Student Success, Maryalice Goldsmith, is taking the mic for our Student Highlight series so you can hear more about our students’ experiences and what they want you to know about growing your speaking business.

Dana Knowles joined The Speaker Lab in April 2021. Her enthusiasm and motivation are unmatched, and she quickly engaged with our coaches and the Elite program. She’s always loved speaking and realizing she might be able to get paid to speak was a game changer. Passionate about sharing her extraordinary story with audiences, Dana shares more about her product that went to market and how that helped launch her speaking career. She also reveals the importance of accountability, networking, and goal setting as she continues to grow her speaking business.

Dana has overcome, conquered, and continues to strive for excellence. Her conversation with Maryalice will make you feel “not so alone” in the trenches of stepping out in confidence to grow your speaking business!

THE FINER DETAILS OF THIS SHOW:

  • Why coaching and learning from experience matters
  • Finding the right time to jump all-in
  • Why you can’t afford to make excuses
  • Taking the leap to make the financial and emotional investment
  • What to do if you’re successful
  • What it means to be a procrastinate-achiever
  • Reinventing yourself
  • And much more!


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

09 Apr 2019Simple Ways to Book More Gigs with Kris Reece00:37:02

Are you overlooking some simple ways to book more gigs? You'll find out when you listen to today's show!

Kris Reece is a professional faith-based speaker who also coaches and writes books for women about reaching their fullest God-given potential.

On this episode we talk about some issues she is facing in her speaking business. Specifically, we help Kris find new gigs, leverage connections from previous gigs and evaluate whether it makes sense to pay to speak.

Join us to hear insights on those topics and more on the 232nd edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:  

  • What are the reasons you should consider speaking for free?
  • Why you send an invoice even if you speak for free.
  • The two things you can do during a speaking gig to generate future gigs.
  • What's the best way you can approach previous clients for referrals?
  • How do you evaluate whether you should buy a sponsorship and pay to speak?
  • What is one of the quickest ways to build a relationship?
  • How do you find the key person who books speakers at big events?
  • Why you should never stop marketing your speaking services.
  • And so much more!

 

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11 Jun 2019Creating Your Speaking Brand with Rick Clemons00:26:54

How much does branding matter to a speaker's career? Quite a bit, and here to talk about creating your speaking brand is industry expert, Rick Clemons.

Rick is a former student now coach with our Booked and Paid to Speak program who worked in branding for several decades. He shares his personal as well as professional experiences on the topic today.

We also talk about branding: what elements go into making a brand, what it means to have your own personal speaking brand and what questions to ask if you are creating your brand. You'll hear us weigh in on those topics and more on today's The Speaker Lab. 

THE FINER DETAILS OF THIS SHOW:  

  • Why branding is more than just your logo and your color scheme.
  • How is a brand like a person?
  • What do you need to think through when creating your brand?
  • How much of branding is you defining the brand versus the market defining it for you?
  • What is the umbrella of your brand?
  • Do you need a company name?
  • How do values fit into your branding?
  • Why simplicity makes the sale.
  • And so much more!


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Mar 2017How to Use Video to Grow Your Speaking Career with Josh Drean00:32:25

As a speaker or an aspiring speaker you know the importance of a demo video. But what about other forms of video content like a YouTube channel or Facebook Live? Could those help you build your speaking career? Absolutely says our guest for this episode! Josh Drean is here to tell us how.

Josh's primary gig is as a youth motivational speaker but he's also a father and a part-time student at Harvard University in Boston where he is studying business management. As if that wasn't enough, he is also a street performer who does almost daily videos for his YouTube channel.

On today's edition of The Speaker Lab, he shares how to leverage video content as a speaker, how he uses content to get gigs and promote those gigs, as well as what to talk about on your video. His insights on those topics and more will get you off the fence about video and in front of the camera! Hear it here on episode 125 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

  • By 2020 what percentage of all content will be video?
  • Your fees are directly proportional to the quality of your what?
  • Why did he start producing videos multiple times a week?
  • Josh explains what vlogging is exactly.
  • Does everyone need to do video?
  • Why and how to work for "celebrity status" online.
  • What is Musically and what will it teach you about connecting with your audience?
  • What is the bare minimum equipment you need to get started creating quality video?
  • And so much more!


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Jul 2021VAULT: Leverage Your Network00:30:18

One of your greatest resources is your network. As you make connections, build relationships and ultimately grow your business, your network is essential. Erick Rheam is a former student of The Speaker Lab and now a friend, colleague, and coach in our program. He joined me in this episode to discuss specific ways to leverage your network and cultivate referrals that will ultimately help you land more speaking gigs.

We’re answering a ton of questions in this episode including how to prioritize your contacts, when to follow-up, how to engage best in your market, and what it means to create win-win scenarios for you and your contacts.  

THE FINER DETAILS OF THIS SHOW:  

  • What is a simple way can you better engage your market?
  • Which two questions will help reverse engineer potential referrals in your network?
  • What are the three priorities in your network?
  • Why the “spray and pray” email strategy does not work.
  • What should you say in your first contact email to your network?
  • How to create win-win scenarios for you and your contacts.
  • How do you follow up without being annoying?
  • What are ways to show appreciation for people who help you?
  • And so much more!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

08 Jul 2021VAULT: Preparing For Your Speech00:31:53

Preparing for your speech is an important aspect of giving a great talk and here to give us her trade secrets is Melanie Deziel.

If you’ve been here before you know Melanie is a frequent co-host of the show and she joins us again on The Speaker Lab to give you a breakdown of her personal speaking preparations.

We give you a behind-the-scenes look at how we each rehearse and get ready for the stage. We specifically talk about music we listen to, food we eat or don’t eat, how much we hydrate, and what else we do in the hours leading up to the talk. Get your head right and body right before you take the stage, hear how on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • How far ahead of time should you have your content down pat?
  • How to use voice recording to help you in preparing for your speech.
  • Why not to touch your content the hour before you go on stage.
  • What is the best way to prepare your voice for your speech?
  • Should you work out the day you are speaking?
  • What to do backstage before giving your talk.
  • What else should you schedule for your gig day?
  • How to find out if there’s a courtesy clock or countdown clock before you go on stage.
  • And so much more!


Check out the episode and more details HERE

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Aug 2017How to Grow Your Business Beyond the Stage With Jill Christensen — Part II00:47:52

Learn how to scale your business, pitch and validate your ideas without losing time or money getting to the next level. Fast-track your success now.

Jill Christensen, Human Resources professional, and repeat guest on The Speaker Lab podcast, helps senior executives re-engage their workforce.

She had so many great insights during our first chat that we ran out of time. Today, we expand on more ways to scale and grow your business, how to create and validate your ideas before investing time, money and effort.

There's a lot to unpack so be sure to leave a comment or send me a tweet about the one thing you learned and will apply in your business today.

THE FINER DETAILS OF THIS SHOW:  

  • How to choose a business partner.
  • The different ways to pitch your product depending on who the audience is.
  • How to choose a business partner.
  • When are webinars a great medium for a course?
  • How selling a course can position you as an expert and spokesperson.
  • The pros and cons of working with affiliates.
  • How to validate your idea before investing tons of time and money.
  • How to create what your audience needs to ensure they will buy from you.
  • How to target people through Facebook advertising?
  • And so much more!

 

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

02 Apr 2016How to Get Referrals When Speaking00:19:21

 Welcome to today's edition of The Speaker Lab. If you're just tuning in you've caught a special segment of the show: 30 episodes in 30 days.

We are on day two of those 30 days! Here's how it works: every day a new episode will go up for 30 days and in that show I'll be answering one question from a listener. These will short, sweet and concise shows that will help you with one specific area of speaking.

On today's show we hear from Chris who wants to know how to properly gain referrals from the audiences you're speaking to. Ready to find out the answer? Then listen in to episode 30 of The Speaker Lab!

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23 Aug 2016How to Run a Successful Q&A Session00:19:51

Have you ever held a question and answer session (a Q&A) after one of your speaking gigs? Do you know what made it successful, or why it wasn't?

A Q&A session can be fun, scary and even a little dangerous!! But it can also make a huge difference in how your audience sees you, so it's crucial it is done right. On episode 91 of The Speaker Lab, I explain what it takes to make a successful question and answer session each and every time you speak.

Listen in to find out all the details on today's solo episode of The Speaker Lab! 

THE FINER DETAILS OF THIS SHOW:  

  • What type of speaking setting is most typical for audience Q&A?
  • Is the size of the audience a factor in whether or not you should do a Q&A?
  • How much time should you allow for a question and answer session?
  • Why you should always repeat the question for your audience.
  • What should you do if you hear the same questions every time you speak?
  • When should you NOT do a Q&A session?
  • What if no one asks questions at multiple Q&As of yours?
  • What to do if someone in the audience is confrontational.
  • And so much more!


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23 Jun 2016Travel Tips for Speakers Part II00:17:17

Continuing from our last show today I'll be sharing more of my personal travel tips for your speaking engagements. On episode 74 the topic is what to do when things go wrong during your travel.

Mishaps are simply a part of the travel experience. In fact, you're better off if you plan for delays, lost luggage, cancellations and anything else that could get in your way of getting to your client.

As you travel more you'll be able to spot potential problems before they arise, and today's episode will also give you a leg up on what to do in case of issues.

You'll learn plenty about how to travel most efficiently and effectively on the 74th edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW

  • How to create a back up plan, before you need it.
  • If you miss a connecting flight how to find your other options.
  • Why going to your airlines with options is so helpful.
  • The rule I follow when booking and taking flights.
  • Why getting upset about travel mishaps doesn't work.
  • Why you need to keep the client in the loop when your travel plans change.
  • Should you ever miss an event?
  • And much, much more!


EPISODE RESOURCES

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08 Sep 2020The Power of The Pipeline Part II with Erick Rheam00:25:09

Welcome to the second episode in our 5-part series on The Power of The Pipeline. Joining me again as co-host is Erick Rheam, our Director of Student Success here at The Speaker Lab.

Last week we covered the first stage, the lead in stage of your speaking pipeline. If you missed it you can listen here.

This week we are diving into the second stage: making contact. In this stage, your primary goal is to move from email exchanges to talking on the phone with your contact. There are 8 steps to make that happen and you'll find out what they are when you join us for episode 306 of The Speaker Lab!

 THE FINER DETAILS OF THIS SHOW:

  • What are the two ways to schedule a phone call with your contact?
  • When should you schedule your follow up calls?
  • What is the magic move and how do you implement it?
  • Should you contact people every year?
  • Why there's power in being willing to walk away.
  • Is it ever a good idea to give pricing over email?
  • When do you know you aren't reaching out to enough people?
  • Why a 70% failure rate at this stage is great!
  • And so much more!


EPISODE RESOURCES

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25 Aug 2020How to Work With a Speaking Agent with Li Hayes00:36:33

Have you ever wondered how to work with a speaking agent? Our guest, Li Hayes, has all the info you need to decide if an agent is right for you!

Li runs a boutique speaker agency and works with a dozen different speakers. On today's The Speaker Lab, she tells us what her role is as their agent and what you need to do if you are looking for an agent. She shares her advice for emerging speakers and what you should and shouldn't be doing when working with event management.

We wrap up with her tips on what is working right now for speakers so be sure to join us and listen in til the end of episode 304 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • What's the difference between a bureau and a speaking agent?
  • Who actually needs an agent and who needs a personal assistant?
  • What are the best ways to find and book gigs if you are an emerging speaker?
  • How narrow should your market be?
  • Why you should stop trying to get on a big stage.
  • What is pull marketing?
  • What are the big 3 event planners want?
  • Why connecting with your audience makes a difference onstage and offstage.
  • And so much more!


EPISODE RESOURCES

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13 Feb 2020Bonus: The Successful Speaker00:41:12

Welcome back to The Speaker Lab for a special bonus episode!

The Successful Speaker is a book I am releasing soon and as part of the launch, you're going to hear the first few chapters on today's show.

Directly from the actual audiobook, you'll hear what's in this book, who I am and my story on becoming a speaker. You'll also get an overview of the successful speaker roadmap and then chapter one about choosing your audience.

Join us to hear these topics and then be sure to get your own copy of The Successful Speaker

THE FINER DETAILS OF THIS SHOW:  

  • What is the foundation of your speaking career?
  • What will all audiences be wondering no matter who is speaking to them?
  • What is the topic trifecta and how do you apply it to your business?
  • Which 7 major industries have the highest demand for speakers?
  • If industry comes first, what follows?
  • Can you change industries later in your career?
  • Knowing what to speak about begins with what?
  • Why you should choose two industries, and how to move forward after you do.
  • And so much more!


EPISODE RESOURCES

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27 Mar 2020How Speaker Bureaus Are Responding to COVID-19 With Shawn Hanks00:30:57

Grant Baldwin and Shawn Hanks hosted a Facebook Live to talk about how speaking bureaus are responding and adjusting to the coronavirus.

During the live stream, Grant and Shawn discuss:

  • How appropriate the term “unprecedented” is in these unique times
  • Finding comfort in shared experiences
  • Adapting in the midst of unforeseen circumstances
  • Navigating the process of postponing/rescheduling 400+ events
  • The challenge of responding with grace versus reacting in fear
  • Operating from a place of fear in the short-term creates long-term losses
  • Focusing on relationships and maintaining bridges
  • Adjusting presentation to fit virtual delivery
  • Following wise financial practices to prepare for times of crisis
  • Diversify your business with other offers besides speaking on stage
  • Be cautious before you pivot your entire platform
  • Reaching out to clients to see where their pain points are and how you can serve their audience with content in the interim
  • And more


EPISODE RESOURCES

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08 Sep 2016How Running a Podcast Will Grow Your Speaking Career with Cliff Ravenscraft00:35:50

Do you think starting a podcast can help you reach your target audience and land more speaking gigs? Our guest for episode 96 says yes, and he's got the history to prove it.

Cliff Ravenscraft, known as the Podcast Answer Man, joins us to talk about the connection between podcasting and public speaking.

On this episode of The Speaker Lab, Cliff shares how he got started as a podcaster, how he's helped people start 40,000 podcasts (!), why podcasting is still relevant today, and the main ways podcasting will grow your speaking career.

Listen in for all of that and so much more on today's show!

THE FINER DETAILS OF THIS SHOW:  

  • Why was 2008 a financial disaster but the best year of Cliff's life and his marriage?
  • How Dan Miller helped his career trajectory.
  • How did he initially generate revenue when he started podcasting full-time?
  • Why are his free speaking gigs the most profitable ones?
  • How can a podcast help your speaking career?
  • The two ways to choose your podcast topic to get more speaking gigs.
  • How has podcasting made him a better speaker?
  • Does the average podcast listener prefer weekly or bi-weekly episodes?
  • And so much more!


EPISODE RESOURCES

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23 Mar 2020Why Generosity is a Strategic Advantage in Times of Crisis with Vinh Giang00:33:53

Grant Baldwin and Vinh Giang hosted a Facebook Live to talk about how speakers and magicians can adapt to delivering virtual experiences in unprecedented times.

During the live stream, in addition to a live magic trick, Grant and Vinh discuss:

  • How a state-mandated shutdown impacts live performers
  • Identifying audience categories and how to serve them
  • Assuming a position of generosity as a strategic investment
  • Putting relationships first
  • Accepting the new normal of virtual events
  • The opportunity to redefine webinar experiences and improve the quality
  • How do you have conversations with event planners to explore virtual options
  • Your audience still has the same needs now that they had before a crisis
  • How to help clients deliver value to their audiences through virtual
  • Role-playing a client call with someone interested in learning about virtual event options
  • Production value is under-estimated for virtual presenters
  • The indispensable value of being so good they can’t ignore you
  • How to stand out from the crowd
  • Hidden innovations to uncover in the midst of trials
  • Fostering audience engagement through interactive technology
  • The only 2 things you can control
  • And more


EPISODE RESOURCES

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09 Aug 201610 Things I Wish Someone Had Told Me About Speaking00:21:19

Now that I've been working as a speaker there are things I wish I had known at the beginning of my career that I know today. On episode 87 of The Speaker Lab, I'm sharing the top 10 items on that list!

Whether you're brand new to speaking or have your career in hand, there is something you can learn.

Listen in to hear topics like why you shouldn't bother with a speaking bureau or agent, what your best marketing piece is and the importance of investing in yourself and your business. That's all here plus more on today's solo episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:  

  • How to keep a long-term perspective, and why you should.
  • How long does it take most speakers to build a full-time speaking career?
  • Who do people do business with?
  • Why you should be just as good offstage as you are on stage.
  • Should you focus on one talk or many talks?
  • Why finding a speaker to model yourself after is a good strategy.
  • Should your marketing efforts ever stop?
  • Who you are is more important than what?
  • And so much more!


EPISODE RESOURCES

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09 Jan 2018How to Use Social Media to Land More Gigs with Jon Acuff00:35:05

Social media is part of our everyday lives, and it can be an effective business tool. But do you know how to use social media to land more gigs, while still being the real you? Our guest, Jon Acuff, does and he'll explain how in episode 167 of The Speaker Lab.

When Jon isn't speaking or writing best-selling books, including his latest book Finish, he is actively sharing his work and his life on social media.

Today we talk about how his social media platform and his online content have helped his business grow, plus the various strategies for each of his platforms. We also talk about how and why he learns about speaking from comedians, as well as the hows and whys of goal-setting for speakers. Join Jon and I as we explore these topics and more on the latest edition of The Speaker Lab! 

THE FINER DETAILS OF THIS SHOW:  

  • What's the fastest way to get feedback?
  • How does he avoid becoming complacent with his success?
  • How did he use soft pitches to land more gigs and work with a speakers bureau?
  • What are ways you can establish authority (without overselling) while you're speaking?
  • How can social media help you and how can it hurt you?
  • Every gig is a chance to do what?
  • Why it's important to make your goals fun.
  • How many forms of income should you aim for as a speaker?
  • And so much more!

 

EPISODE RESOURCES

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06 Oct 2020How to Shift to Virtual Speaking with Brian Lord00:39:01

How to shift to virtual speaking is something many speakers are exploring now, and our guest is sharing with us some of his best strategies for doing so.

Brian Lord has been an agent at Premiere Speakers Bureau for over 25 years. His career began in college when he booked gigs for local talent, including a gospel singer and speaker. Fast forward two decades later and he's still going strong!

On this episode of The Speaker Lab he shares what he is seeing in the speaking world today in light of the current pandemic. You'll hear how this pandemic compares to other dips in the market and his advice for new and established speakers.

Be sure to join us for that and more on episode 310 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • Will virtual speaking have a real place in the future?
  • How are fees shifting in the new virtual space?
  • Is there a different skill set to be funny on video versus live?
  • Why your content must be delivered in a different way.
  • Are there any best practices that are exceptionally effective right now?
  • Do you need a different demo for virtual gigs?
  • Are all good speakers also good at speaking virtually?
  • Is it taking event teams longer to book speaking talent?
  • And so much more!


EPISODE RESOURCES

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13 Apr 2020How to Work on Your Speech and Craft During Quarantine With Mike Pacchione00:24:10

Grant Baldwin and Mike Pacchione hosted a Facebook Live to talk about how to work on your speech and hone your craft during the quarantine.

During the live stream, Grant and Mike discuss:

  • Tips and tricks for virtual speaking
  • Enjoying becoming a first-time dad
  • Helping speakers deliver the best talk of their lives
  • How to prepare for your next live gig while social distancing
  • Getting feedback on your talk using a recording
  • A simple survey to send to friends and colleagues to obtain actionable feedback
  • The power of asking strategic questions that actually help you build a better talk
  • Why most TED talks don’t even make the website
  • How speakers can set themselves apart from the crowd
  • The unanticipated break from speaking gives you the chance to be objective in assessing your talk
  • Sitting down to create a list of what you think makes a great talk and applying that criteria to your craft
  • Asking yourself a tough question: does this talk seem to go on for too long?
  • What characteristics can make or break a speaker’s presentation
  • Why watching yourself with the audio off or listening to yourself without the video can reveal unknown weaknesses
  • The underestimated value of self-awareness
  • Is a speech ever really finished?
  • The dangers of defaulting to quarantine or crisis-oriented content in your talk
  • Avoid making coronavirus jokes because everyone else will be doing it
  • Why virtual keynotes and digital presentation must have a higher quality than live talks
  • Pacing tips for virtual events
  • Erring on the side of more slides
  • Making your virtual keynote interactive
  • Just because there are more virtual events doesn’t mean there will be less live events
  • And more


EPISODE RESOURCES

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16 Apr 2019Speech Breakdown of Toastmasters Champion Ramona Smith00:13:12

We're doing something different this week on The Speaker Lab: coming straight from our YouTube channel is our play by play breakdown of speeches and popular Ted Talks. We'll talk about what works, what doesn't work and some ideas on areas to improve.

Today our speech breakdown is of 2018 Toastmasters Champion Ramona J. Smith.

Personally, I have mixed feelings about Toastmasters which I will share on today's episode. So tune in to hear my thoughts on Toastmasters and our speech breakdown of Toastmasters champion Ramona Smith on episode 233 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

  • What is one of the ways you get better as a speaker?
  • How does Toastmasters help you improve?
  • Can you ever be too polished as a speaker?
  • What are the drawbacks to Toastmasters?
  • How to use cadence in your speeches for the greatest effect.
  • When does physicality work in your favor and when does it not?
  • How can you create visual representations on stage?
  • How to use strategic pauses to emphasize your points.
  • And so much more...

 

EPISODE RESOURCES

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10 May 2022Three Reasons Your Talk is Boring with Jeremy Rochford [Coaches Corner]00:44:28

Have you ever wondered what it would be like to sit down with some of our coaches and take a deep dive into some of the hottest topics for speakers?

Join Maryalice Goldsmith, Director of Student Success, and Coach Jeremy Rochford as they take a deep dive into 3 reasons why your talk is boring and what you can do to change it!

Jeremy begins the conversation by challenging listeners to begin framing who they want to become as a speaker, by acknowledging what they don’t want to be. Together they talk about imposter syndrome, unchallenged content, and avoiding risk as some of the greatest challenges speakers face, yet have the power to change! The audience wants nothing more than for you to succeed, and Jeremy champions this claim by unpacking tools that help speakers lower the barriers of relatability with their listeners.

Your message is full of opportunities to connect with your audience, meet them where they’re at, and help people feel and think in a different way. Jeremy and Maryalice are taking a “pause” from the front lines of coaching to give insight and wisdom into making your talk the very best it can be!

THE FINER DETAILS OF THIS SHOW:

  • Why you don’t want to be memorable for the wrong reasons
  • What are the biggest challenges speakers face?
  • Why your audience wants you to win
  • Different types of humor you can add to your talk
  • How can you add flavor to your message?
  • What it means to “niche down”
  • What happens when you add the wrong kind of humor
  • And much more!


EPISODE RESOURCES

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18 May 2021The Future of Virtual Events with Christy Burch00:34:02

With parts of the world opening up again, what is the future of virtual events? Our guest today has some insights and she's sharing them.

Christy Burch is an event planner who joins us to talk all things virtual events. On this edition of The Speaker Lab, she's giving us the full details on the future of online events including the most common mistakes people make and how to avoid them.

You'll hear those topics and more on today's episode of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • When should you not host a virtual event?
  • Does the size of your list determine your success?
  • Do you need a polished offer before hosting a big virtual event?
  • What's the best way to promote your virtual event so people actually attend?
  • When you have a small list what should you focus on?
  • How much should you charge for an online event?
  • Why you want to delay giving your audience access to recordings.
  • Is real-life swag a worthwhile investment for a virtual event?
  • And so much more!


EPISODE RESOURCES

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26 Jun 2018The Technical Aspects of Using Slides00:27:45

On episode 191 of The Speaker Lab, we're talking about the technical aspects of slides when you're speaking: the pros and the cons, and how to deal with the cons.

As a recap from last week's episode, our co-host Melanie Deziel is here with us for part two of our talk on slides. She's a fan of slides, and uses them with almost all of her presentations. As she says, she's all about the slides!

It's not that I'm not a fan of slides it's just that they can really make or break a presentation. There's a lot that can go wrong when you're using slides, and today we'll help you avoid those mistakes.

Join us to hear how to do so and how to address all the technical aspects of using slides properly on today's episode of The Speaker Lab. 

THE FINER DETAILS OF THIS SHOW:  

  • Powerpoint or Keynote: is one better than the other?
  • What's the best size to use for your slides?
  • What types of file will most clients want your slides to be created in?
  • How to make friends with the A/V people.
  • When can you include Internet-dependent audio or video?
  • How to spell out what your slides can and cannot be used for in your contract.
  • What extra equipment should you carry just in case?
  • What questions should you be asking your client about slides before creating your talk?
  • And so much more!


EPISODE RESOURCES

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29 Dec 2020Scaling Your Speaking Business with Houston Kraft00:42:17

What does it look like if you're scaling your speaking business? Our guest today shares his journey from being a one-man show to scaling his speaking business beyond just himself.

Houston Kraft is a speaker in the education world, as well as an author and the founder of Character Strong. On today's Awesome Health, he tells us how and why he started Character Strong along with the long-term implications of being a youth speaker in the education space.

Listen in to hear all the details on episode 322 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

  • How did he combine his interests and passions to find his speaking path?
  • How do you start with what and who you know?
  • What's the best way to find a need you can fulfill for your audiences?
  • Why is this business a momentum business?
  • What's the first thing to think about if you want to build a speaking business not dependent on you?
  • The importance of boundaries when you're scaling your speaking business.
  • Can you say yes to too many things?
  • How your content can shift if you aren't the only one delivering it.
  • And so much more!


EPISODE RESOURCES

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06 Sep 2016How to Pivot to a Speaking Career with Jenny Blake00:37:10

Whether you're a business owner, self-employed or work for a company, you know today's marketplace isn't like the past. It's no longer about getting a good job and staying with a company for 40 or 50 years until you retire.

Today it's about pivoting, and here to share just how to pivot in your career is Jenny Blake.

Jenny is the best-selling author beyond Life After College and her upcoming book, Pivot. She's also an entrepreneur and well-known speaker who formerly worked at Google honing her skills as a coach and speaker.

On this episode of The Speaker Lab, Jenny explains why she left Google to move to New York City and start her own business. She also details how speaking fits into her overall business and career goals, as well as the four stages to pivoting from what you're doing now to what you want to do in the future. Listen in for all of that and so much more on today's show!

THE FINER DETAILS OF THIS SHOW:  

  • Why did she wear turtlenecks when speaking for 5 years?
  • What one keynote topic brought in 50% of her income for 3 years?
  • Did she speak to an empty room for her first demo video?
  • How she doubled her speaking rate when she was starting out.
  • What to double down on when making a transition.
  • What is drafting and how can you see it for success?
  • Should you get a mentor?
  • The 4 stages to pivoting successfully.
  • And so much more!


EPISODE RESOURCES

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01 Jul 2021VAULT: How to Land 100 Speaking Gigs a Year With Ty Bennett00:39:07

Welcome to The Vault --- a special edition of The Speaker Lab Podcast where we are unlocking timeless episodes by revisiting some of your favorites from the show.

Do you want to book more gigs? What about 100 speaking gigs in a calendar year? Good news - Ty Bennett is telling us it’s possible AND how to make it happen.

You'll hear: 

  • How Ty sold his portion of a direct sales business to take on full time speaking
  • How he built his speaking business from scratch 
  • What tips you might need, how you can improve, and how to connect with your audience
  • Practical lessons on how to gauge your own ability as a speaker


Check out the episode and more details HERE

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31 Aug 2021Setting Up Your Virtual Speaking Studio with Craigery Dennis00:43:17

Setting up your virtual speaking studio is an important part of building your speaking business.

And the man to guide you through the nuts and bolts is Craigery Dennis: a video production wizard. Today on The Speaker Lab, Craigery and I are talking about the fundamentals of setting up your virtual speaking studio.

Join us to hear it all on this edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • How can videos help you find your people?
  • What is the #1 thing to know before setting up your virtual studio at home?
  • Why the primary use of your equipment matters.
  • What are some options for dynamic Zoom presentations?
  • Why getting a high quality microphone is the best investment to start with.
  • Is there an inexpensive option for a great backdrop?
  • What is the most flattering light to work with?
  • Is there a way to soundproof your studio?
  • And so much more!


EPISODE RESOURCES

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15 Dec 2020Changing Speaking Topics with Jessica Kriegel00:32:28

Is changing speaking topics a difficult transition? It can be done and here to tell us about the journey is Jessica Kriegel.

Jessica is an author, leadership expert and speaker who is a researcher at heart. On today's episode of The Speaker Lab, Jessica tells us how and why she got into speaking, what it's been like changing speaking topics and her advice for people looking to make it in the speaking world.

Join us to hear that and more on episode 320 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • What was the goal of writing her first book?
  • Why did she seek out coaching to grow her speaking career?
  • What does your online presence have to do with your speaking success?
  • How did she translate her subject expertise into speaking topics and audiences?
  • Can you work with people who are not in your target industries?
  • Why you should consider doing your outreach yourself.
  • Are there downsides to changing speaking topics?
  • Do speaking bureaus do her marketing for her?
  • And so much more!


EPISODE RESOURCES

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26 Mar 2019How to Narrow Your Speaking Audience with Rocco Cozza00:37:39

Ever feel like your topic should be heard by everyone? If you said yes today's show is perfect for you. Our guest is facing the same dilemma many speakers have faced: how to narrow your speaking audience.

To address this common challenge on today's The Speaker we are joined by Rocco Cozza. Rocco is a successful businessman who wants to do more speaking and today we're going to help him accomplish that goal by narrowing his audience.

Join us to hear exactly how to do this and so much more on this edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:  

  • Why is kindness the most important thing in business?
  • Why a message for everyone is a message for no one.
  • When you pick a lane does that choice have to be permanent?
  • How to determine if there is a market for your topic.
  • How you can trojan horse your topic into existing speaking needs.
  • What should you do if you have doubts about your speaking fees?
  • How do you determine if a free speaking gig is valuable to you?
  • What is one of your best marketing tools?
  • And so much more!

 

EPISODE RESOURCES

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31 Dec 2019Delivering Results as a Speaker with Mark Bowden00:37:38

What's one thing you can do to ensure success? It's delivering results as a speaker. Mark Bowden is a phenomenal speaker who has built a thriving business doing just that in a niche market.

Today on The Speaker Lab, he explains the 3 things that have moved the needle most for him, the difference between picking a topic you're interested in versus a result you can deliver and the messages you may be sending with your body language on stage.

Hear his wisdom and insights on those concepts and more on episode 270 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

  • When do opportunities come your way?
  • How do you know if your passion is something you can be hired to speak on?
  • What results can tell you about a niche in the marketplace.
  • What's the fastest way to earn trust and credibility?
  • Why is it important to connect with other speakers in your niche?
  • What's the #1 thing speakers don't do that is hurting them?
  • What is the audience's job?
  • What are the optics of the stage and why do they matter?
  • And so much more!

 

EPISODE RESOURCES

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18 Jun 2018How to Put Yourself Out There with Nicole Walters00:33:01

Our guest is an expert at many things, especially how to put yourself out there! Nicole Walters is our entertaining, energetic and sassy guest on this episode of The Speaker Lab.

Nicole is an income strategist, and globe-trotting speaker. In her business, she helps everyday entrepreneurs apply corporate income strategies to get more profitability, more popularity all the while creating a life they love.

On today's show we talk about her practical tips on how she pitches for gigs, her follow up formula after her initial pitch and how she balances speaking, travel and a family. She also breaks down her different revenue streams for us, why she has a specific season for speaking and her love of making jam! Join us for those insights plus a lot of fun on the 189th episode of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

  • How does speaking feed her other businesses?
  • By what metric does she measure how well she spoke at an event?
  • Why does she do meet and greets rather than sell from the stage?
  • Why does she arrive the day before an event?
  • What sets her apart in the marketplace from other speakers, and can you do the same?
  • What percentage of her business time does she spend pitching herself?
  • How many months of pitching did it take for her to speak at a Dave Ramsey conference?
  • What are the two things between you and the biggest stage you are looking for?
  • And so much more!


EPISODE RESOURCES

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18 Sep 2018How to Create a Demo Video00:37:47

One of the most common topics people ask me about is how to create a demo video. To dive into this topic our co-host, Ms. Melanie Diezel, is returning for episode 203.

This is an important part of building your speaking business and your brand so we're dedicating an entire show to it.

Today, Melanie and I will walk you through the best practices to keep in mind for your demo video, how to actually create your demo video with or without footage, and our best technical tips and software suggestions even if you aren't technically-oriented.

There's a lot to get to so tune in to hear it all on episode 203 of The Speaker Lab! 

THE FINER DETAILS OF THIS SHOW:  

  • Why your audience is key when you are creating your demo video.
  • How and why to use B roll and voiceover in moderation.
  • How can you layer in photos to show diverse experience?
  • What is one of the easiest ways to punch up your demo video?
  • What do you do if you need footage?
  • What are some ways to hold people's attention throughout your video?
  • Can you shoot your entire video using just an iPhone?
  • Why your title and description of your video are also important.
  • And so much more!


EPISODE RESOURCES

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09 Jun 2020What Meeting Planners Want With Jay Baer00:37:18

Knowing what meeting planners want from a speaker can be the difference between booking some gigs and being a full-time speaker. Our guest today has the inside scoop on this very topic and he's telling us the answers on episode 293 of The Speaker Lab!

Jay Baer is an exceptionally successful speaker who has been in the industry for a long time and has accrued a wealth of knowledge along the way. Today on The Speaker Lab, we talk about Jay's recent research study that surveyed 150 event planners. We dig into what topics planners are looking for, what they want and hows event planners find speakers.

Join us to hear the details on all of those topics and more episode 293 of The Speaker Lab with Jay Baer.

THE FINER DETAILS OF THIS SHOW:

  • Why micro-categories may be your ticket to success.
  • Who speaks on more topics: mediocre speakers or great speakers?
  • How much customization should you do for your speaking gigs?
  • Substance versus showmanship: what balance do you need to strike?
  • How can you build momentum when you are just starting out?
  • Why bringing something unique to the stage gives you an innate advantage.
  • What are the ways to test your material?
  • How does Jay think the coronavirus will affect speaking topics going forward?
  • And so much more!


EPISODE RESOURCES

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01 Feb 2022Silence the Inner Critic with Kindra Hall00:37:17

We all have that little voice in our heads.

You know, the one that creeps in when we start to doubt ourselves and the ability to share our message.

So what can we do about that voice?

Kindra Hall is a successful speaker and author, recently releasing her book, Choose Your Story, Change Your Life: Silence Your Inner Critic and Rewrite Your Life from the Inside Out. She joined us to talk about her mission to combat the comparison game and help speakers protect their mentality and confidence.

The unknown challenges and necessary pivots of pandemic life have demanded that speakers adjust and keep their minds from wandering to the dark places of defeat. Kindra reminds us of where we’ve come from, how we’ve grown in recent years, and what it takes to find a balance of confidence and care when taking the stage ---- in person or virtually!

Her energy and willingness to share her own fears allow for an honest conversation packed with insight and encouragement to keep going.

THE FINER DETAILS OF THIS SHOW:

  • Getting back in shape as a speaker post-pandemic
  • Why the comparison game is dangerous
  • The pros and cons of the inner critic
  • Understanding your “why”
  • Balancing pride and humility
  • Using stories and experiences to manage your inner critic
  • And so much more!


EPISODE RESOURCES

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10 Jun 2021VAULT - Selling Yourself as a Speaker00:36:38

 Welcome to back to The Vault --- a special edition of The Speaker Lab Podcast where we are unlocking timeless episodes by revisiting some of your favorites from the show.

Today we’re talking about how to sell yourself as a speaker with Matthew Kimberly. Matthew shares how to build trust and credibility in sales and as a speaker. Matthew shares his masterful approach to speaking for free and the secret behind his successful business model.

Check out the episode and more HERE

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20 Oct 2020Your Message Matters with Jonathan Milligan00:32:25

Have you ever doubted if your message matters? Our guest has literally written the book on this subject and today he is sharing some of his insights on the matter.

Jonathan Milligan is an entrepreneur and speaker with over a decade of experience helping people hone and fine tune the messages they have to share with the world.

We dive into his experience plus how to believe in your message and define it so you can build a business around it. Listen in for all of that and more on today's edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • How can you stop falling into the comparison trap?
  • Do we need outside perspective to see our own gifts?
  • Is it ok if your passions change?
  • What are egoic labels and why are they relevant to your audience?
  • What is the hourglass funnel and how does it work?
  • What are some red flags to look for when exploring your topic and your target audience?
  • How do you know if the market is saturated or if there is a niche opportunity?
  • What are the basics you need to grow your reach?
  • And so much more!


EPISODE RESOURCES

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10 Mar 2016How to Self-Publish Your Book with Rob Kosberg00:27:32

Whether or not you have considered writing a book it is a powerful tool I highly recommend all speakers have in their toolbox. But how do you know if your idea is the right one, if it will land with your target audience and will help you grow the speaking business you're working on?

Our guest has those answers! Mr. Rob Kosberg of Best Seller Publishing offers done-for-you services for coaches, entrepreneurs, consultants and speakers. As a best-selling author himself he knows firsthand the importance of publishing, promoting and ultimately profiting from your book.

On episode 22 of The Speaker Lab he shares what he's learned from becoming a published best-selling author in his own right, how he leveraged his first book and how that success led to the creation of Best Selling Books, a company that has helped countless experts become authors. You'll hear all of that and more on today's show!

THE FINER DETAILS OF THIS SHOW

  • Why is a book so effective at landing speaking gigs?
  • The extra bit of credibility a book gives you - and why it's important.
  • Why did his first book become a best-seller?
  • How he leverages his book as a lead generation tool to gain more clients.
  • Why big names like Seth Godin and Tim Ferriss self-publish today.
  • When does it make sense to give your book away for free?
  • Why your dream of getting a traditional publisher may be a nightmare in reality.
  • The two things you need to sell your books without a traditional publisher.
  • And much, much more!


EPISODE RESOURCES

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02 Jan 2018How to Stay Healthy When Speaking on the Road with Shawn Stevenson00:43:37

Whether it's the start of a new year or not, it's your job to stay healthy. Your health should be a top priority for you as a speaker. Which begs the question: how to stay healthy when speaking on the road? It can be challenging and here to offer some practical solutions is Shawn Stevenson.

Shawn knows all about speaking and staying healthy, he may be the healthiest person I know! I'm excited to share our conversation with you, we talk about his travel tips for eating healthy, staying hydrated and getting good, quality sleep.

Today we also talk about the origins of his online business and how he transitioned into it from a brick and mortar location. You'll hear that story plus many fascinating insights into how the human body works and what keeps us healthy! Join us for episode 166 of The Speaker Lab with Shawn Stevenson.

THE FINER DETAILS OF THIS SHOW:  

  • How do many of his speaking clients find him?
  • How does he plan ahead so he can eat healthy meals while on the road?
  • Does your metabolism slow down if you don't eat?
  • What is one of the biggest contributors to jet lag?
  • How much water should we drink, and what temperature should it be?
  • What exercise does he recommend when on the road?
  • Why it's important to exercise the first day you are home from a trip.
  • His weird recommendation for the best possible sleep.
  • And so much more!

 

EPISODE RESOURCES

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05 Mar 2019Getting Paid to Speak on Creativity with Beth Inglish00:33:27

Is getting paid to speak on creativity really a viable option? Is that a topic to build your business around? Here to explore those questions is one of our Elite coaching students, Beth Inglish.

Beth is an artist who speaks to other artists and leaders in the community to help them rediscover their creativity. Of late, she's been speaking to leaders in corporate America about how to be more creative and how to lead with a creative mindset.

On today’s The Speaker Lab, we talk about what changed for Beth that made her want to pursue speaking as a business, how to go from doing free gigs to paid gigs and how to know if you can make a living speaking to a particular audience. Join us for those topics and more on today’s edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

  • What are questions to ask if you are struggling to find your target audience?
  • How do you know if your potential audience is viable?
  • Why you need to keep your big picture goals in mind.
  • Does everyone have creativity inside of them?
  • How can you narrow down who you speak to?
  • Why it's important to spread the word that you are a speaker.
  • How can you find subgroups and other events/opportunities within the same company?
  • Why having someone vouch for you can be a win-win for you and your client.
  • And so much more!


EPISODE RESOURCES

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12 May 2016How to Turn Your Story Into Speaking Gigs with Joe Sangl00:32:00

Do you have a personal story that could help others, but you aren't sure how to get it out to people? Our guest on episode 62 will share how he took his own experiences and turned them into several businesses and a profitable speaking career to boot!

Joe Sangl owns several businesses, has authored multiple best-selling books and speaks around the world.

His own personal financial journey took him from dealing with debt and living paycheck to paycheck to being a successful entrepreneur, coach, speaker and leader today. And the experiences he gathered along the way are what he speaks about and shares to help others on their own financial journey.

On this episode of The Speaker Lab, Joe talks about how he turned his early experiences and insights into courses, coaching and books. He also explains how speaking naturally arose from those endeavors. Listen in for that and so much more on this edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW

  • How do you make the leap from having a story to sharing it?
  • When did he know his financial passion could be a real business?
  • What birthed his first real speaking opportunities?
  • Why your message will always be evolving and changing.
  • What happened in January 2008 that would become his ultimate launch pad?
  • What resource is really important to having a successful speaking career?
  • The three things a church must address to have a system that helps people with their finances.
  • Can you make a living speaking to churches?
  • And much, much more!


EPISODE RESOURCES

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01 May 2018Can You Be an Introvert and a Great Speaker? with Jonathan Fields00:31:00

When you think of speakers do you normally think of extroverted people? Does that have you wondering if you can be an introvert and a great speaker?

That's a question I answer today with Jonathan Fields. Jonathan is a best-selling author, entrepreneur and international speaker who is known for his brand, Good Life Project.

On this episode of The Speaker Lab, we take an introspective look at being speaker. Jonathan shares how he handles being an introvert during his speaking engagements, and how to be comfortable in your own skin while you're on stage. Join us to hear all about it and more on the 183rd edition of The Speaker Lab. 

THE FINER DETAILS OF THIS SHOW:  

  • Is being an introvert an advantage as a speaker?
  • What are the two ways he helps maintain his energy levels during longer speaking engagements?
  • How does being on stage pull out a different aspect of his personality?
  • How do you learn to be comfortable with silence when you're speaking?
  • Why he's pushed himself to tell more personal stories on stage.
  • Does it always lot of time and work before you know if you are great speaker?
  • How do you share enough to create a connection but not so much to create discomfort in your audience?
  • And so much more!

 

EPISODE RESOURCES

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02 Sep 2021VAULT: Using YouTube to Grow Your Speaking Business00:37:28

Have you ever thought of YouTube as more than a place to host your videos? What if you could find out how to use YouTube to grow your speaking business? The man to tell us how is none other than my friend Thomas Frank.

Thomas went through our Booked and Paid to Speak trainings a few years ago. I met him when he was in college; I spoke at his school. We stayed in touch and he's become extremely successful, especially with his YouTube channel.

On today's show, we talk about his origins, how you can use YouTube to build your audience and find and book potential speaking gigs, and best practices for YouTube videos to generate more interest and views. Join us for Thomas' insights on those subjects and much more on this episode of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

  • What is his strategy when he goes to a conference?
  • How does he use his platform to build relationships?
  • What other income streams has he built aside from speaking?
  • How Fizzle and Pat Flynn influenced his platforms and business growth.
  • What is the second biggest search engine after Google?
  • Is it best to position yourself as a topic expert or a speaker?
  • What are the 3 factors to succeeding on YouTube?
  • What can flags teach us about using YouTube effectively?
  • And so much more!

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23 May 2017Real Artists Don't Starve with Jeff Goins00:34:25

Do you think creative types must be starving artists with no hope of real income? Our guest for today's episode of The Speaker Lab is going to change that mindset if you do!

Jeff Goins is a published author with five books under his belt, as well as a highly-respected international speaker. And at his core Jeff is an artist.

On this show he tells us why it's okay to profit as an artist, and how to overcome the mental barriers of getting paid well for our craft.

You'll hear Jeff share his back story and also explain why you don't need to wait until you think you're ready, and why you should stop calling yourself an "aspiring" anything! Jeff gives plenty of sage wisdom on those topics, and much more during the 134th episode of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

  • When can a speaker call themselves a speaker?
  • How John Grisham became a writer, and what his story can teach you.
  • Why doesn't Jeff like the word "aspiring"?
  • How to be okay charging money for what you do.
  • Why is being a starving artist a choice?
  • What is one of the rules of not being a starving artist?
  • Why to start speaking for a fee as soon as possible.
  • What to say if your prospect has no budget for speakers.
  • And so much more!


EPISODE RESOURCES

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27 Sep 2016How to Get Speaking Gigs at Colleges with Adam Carroll00:36:30

The question of how to make a career out of speaking to college audiences is a common one, so I decided to bring my friend, Adam Carroll, on the show to give you the answer.

Adam has been a speaker on over 650 college campuses as well as countless local and regional events for college students. He knows that market like the back of his hand!

On episode 101 of The Speaker Lab, he's sharing that knowledge with you. We talk about the different markets within the college community, how to know what group, committee or department to contact when you're looking for speaking gigs and how to set yourself to get repeat gigs with the same university.

He's got some great tricks up his sleeve, and you'll get to peek at them on today's show. Listen in for all of that and more on episode 101 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:  

  • What were the two big factors that started his college speaking career?
  • Why knowing your content is critical for continued success.
  • What is a strong interest form and how do you use one?
  • The 3 key steps to start getting booked at colleges.
  • After you've identified who to speak to, what is your next step?
  • One simple trick to get decision-makers on the phone.
  • Why you should include a complete marketing campaign as part of your speaking agreement.
  • What are the more common topics being booked on college campuses?
  • And so much more!


EPISODE RESOURCES

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28 Feb 2017How to Turn One Speaking Gig Into Many with Carrie Wilkerson00:37:59

Buckle up buttercups! We've got our sassy friend back in the saddle with us today: Ms. Carrie Wilkerson and she is in rare form on episode 122 of the Speaker Lab. If you missed her previous visit to the show you can listen in here.

I wanted Carrie to return to the show because she's proven how to turn one speaking gig into many, and I wanted her to share that with you. Specifically on this show she will explain how she creates and structures valuable long-term offerings for her clients, and how she turns those offerings into a consistent monthly revenue stream.

This is one episode you don't want to miss! Get out your pen and paper and get ready for some actionable insights from the one and only Carrie Wilkerson on episode 122 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

  • What is the "hit and run" approach and why doesn't Carrie like it?
  • What questions does she ask to create a 100% closing rate?
  • At what point does she pitch a package deal to clients?
  • Why serving first is the best approach, and how to do it properly.
  • What are the magic words to use when offering a long-term arrangement?
  • How to add value without offering a discount.
  • What are some of the industries where this works, and where it might not?
  • What does she do to land more referrals?
  • And so much more!


EPISODE RESOURCES

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12 Apr 2022How to Turn Adversity into Opportunity with Alan Stein Jr.00:37:56

When the pandemic hit, Alan Stein realized things had to change with his business and he needed to demonstrate the pillars of leadership that he had been talking about for years. Committed to serving others, Alan has diversified his offerings to keep adding value for his audience and keep growing his business.

In addition to writing his second book, Sustain Your Game, Alan created a course and added a coaching piece to his business to continue fulfilling his mission of filling others’ buckets and equipping thriving leaders. During this episode, Alan explains why it’s important to be a low-maintenance speaker, how to show gratitude, and why these two priorities have made such a difference in his success.

In addition to his time on the stage, Alan has authored and leveraged his books to help connect others with his message. As his business continues to grow, he is committed to turning adversity into opportunity --- even amidst a global pandemic --- and gearing up for the next play when the playbook becomes outdated. He’s intentional, inspiring, and building on a strong foundation of timeless pillars of success!

THE FINER DETAILS OF THIS SHOW:

  • Turning adversity into opportunity
  • Exposing the “Achilles heel” of your business
  • The 24-hour rule
  • Timeless pillars for success
  • Why you must be easy to work with
  • How to show gratitude
  • A wholistic approach to your business
  • Fitting a book into your business
  • And much more!


EPISODE RESOURCES

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25 May 2021The Speaking Industry's Future with Blair Nichols00:32:26

The speaking industry's future is our topic today with speaking world veteran Blair Nichols.

Blair has worked with everyone from the Harper Collins' speakers bureau to Keith Ferrazzi to Advance Your Reach, where he currently works today.

On this episode of The Speaker Lab, we'll talk about the shifts he sees coming up in the speaking industry's future and how to keep a healthy mindset while building your speaking career.

You'll definitely want to tune in for that and much more on the 343rd edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • How can you get the attention of a bureau?
  • Should you be open to all speaking opportunities (even free ones)?
  • How to approach a decision-maker to land a gig.
  • Has the pandemic changed anything about the best way to book gigs?
  • What is the time frame now for booking digital events?
  • Will there be more events in the virtual world going forward?
  • What's the rule of thumb regarding your virtual fee versus your in-person fee?
  • Is the bureau model going to be disrupted?
  • And so much more!


EPISODE RESOURCES

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03 Oct 2017How to Share Your Story to Connect With Your Audience with Nick Morgan00:38:13

Do you know how to share your story to connect with your audience in a way that conveys your message while still helping them? Do you fully understand how your unique story can skyrocket your speaking career? The man to answer those questions is here today, Mr. Nick Morgan.

Nick is an acclaimed international, keynote speaker and a best-selling author. He also coaches other speakers and executives on how to communicate more effectively.

Today we cover how most speakers drop the ball in their presentation and delivery, and three mistakes speakers make at the beginning of their speech. We also dig into why the beginning of your speech is valuable real estate, and the power of telling your own story as a speaker on episode 153 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

  • How did Nick become the speechwriter for the governor of Virginia?
  • Who is responsible for the message of any speech: the audience or the speaker?
  • What are the three classic mistakes speakers make to lose their audience's attention?
  • What should you be doing in the first minutes of your speech?
  • Why you have to "kill your babies" to become a better speaker.
  • Why narrowing your focus is actually a way to increase your reach.
  • How to balance sharing your story while still making your speech about your audience.
  • Where should you focus if you are in the early stages of your business?
  • Why there has been a big increase in public speakers, and how that can benefit you.
  • And so much more!

 

EPISODE RESOURCES

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22 Mar 2022From Sales to the Speaking Stage with Wolf Millstone00:37:29

Amidst a global pandemic and just weeks after he and his wife welcomed their second son into the world, Wolf Millstone decided it was time to leave his full-time sales gig and start Wolf Millstone Group. It was time to take a leap of faith and begin his journey to the stage --- and that’s exactly what happened.

Just one year later and Wolf is bringing in six figures, booking gigs left and right, and is now in a position of needing to scale his business and bring on his first employee. In just 12 months the demand for his message on stage, in workshops, and for training exploded! He has experienced unprecedented growth and success because of his grit and intense desire to learn and apply strategies for success.

Where did he start you might ask? With Episode 001 of The Speaker Lab Podcast. Soon Wolf was listening to three episodes a day, seeking the counsel of trusted mentors and coaches, and then he was off and running with a website and demo reel. He’s first to admit that his temptation to strive for perfection was soon grounded by an intentional shift to start somewhere and keep learning amidst booking his first gigs.

His enthusiasm, passion, and tenacity are unmatched! Wolf’s unique story will inspire any speaker to remember why you started speaking and how you can continue making a difference.

THE FINER DETAILS OF THIS SHOW:

  • Where he first got the idea to pursue speaking
  • Why he got fired from his first job
  • What is the exponential sales method?
  • How he applied valuable resources to create his own success
  • Figuring out how much to charge for a gig
  • How he’s diversified what he offers his audience
  • Why you have to ask for help
  • Resisting the urge for perfection
  • And much, much more!


EPISODE RESOURCES

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08 Dec 2020Speaking As Your Side Hustle with Ryan Gottfredson00:39:16

The beauty of speaking is that you can do it full-time or you can make speaking as your side hustle. Our guest today has done just that. Ryan Gottfredson is a leadership professor at Cal State-Fullerton, and his speaking and consulting work on the topic of mindset is his side hustle.

Today on The Speaker Lab, he explains why the connection speaking offers is so fulfilling for him and how speaking feeds the other avenues of his business today.

Join us to hear his wisdom on these topics and even more on episode 319 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • Where's the most bang for the buck coming from in his prospecting?
  • Did his early free gigs help him gain momentum?
  • Why you want to focus small versus focusing on big.
  • How effective is speaking as a lead gen tool for his consulting biz?
  • What questions should you ask before choosing a speaking course?
  • How has he pivoted as a result of the pandemic?
  • What early steps does he recommend taking if you are starting out?
  • And so much more!


EPISODE RESOURCES

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15 Aug 2017How to Go From Zero Speaking Gigs to 30 in a Year with Dr. Sue Ettinger00:39:18

If you're struggling to gain traction or just get started speaking today's guest is here to help.

Dr. Sue Ettinger is a veterinarian who joined one of our programs about a year ago because she wanted to book more speaking gigs. She has been rocking it ever since!

Today we talk about how she finds gigs, why she's still nervous to quote fees, and how The Speaker Lab podcast and our program, Booked and Paid to Speak, have both helped her. We wrap up the show with a valuable teaching/coaching lesson about how to build and expand her brand, it's useful information that will also apply to you.

You're going to get a lot out of today so get ready to take some notes and then join us on episode 146 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

  • Why did Dr. Sue become interested in pursuing public speaking?
  • What is her long-term goal with speaking?
  • How is she landing gigs so consistently?
  • How speaking gave her and her family the trip of a lifetime.
  • How to begin with the end in mind.
  • How to communicate when your audience is two distinct markets.
  • Why growing your speaking business really is a marathon, and not a sprint.
  • Is it really all about your talks?
  • And so much more!


EPISODE RESOURCES

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15 Jan 2019How to Get Started as a Speaker with Jason Hewlett00:40:30

If you are just starting out your main concern might about how to get started as a speaker. Our guest on this episode of The Speaker Lab is here to tell us how he did it.

Today Jason Hewlett is a professional speaker and entertainer, but like many people he had no idea where to start. He had the dream and the desire, but he needed a plan.

On today's episode we talk about how he got a plan in place and took action. We also discuss how he went from performance-based speaking with impressions and impersonations to more serious keynote speeches. You'll hear his tips and ideas on those topics and more on this edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

  • Why does he prefer the keynote closing session?
  • How did following up after gigs help build his business from scratch?
  • Why event planners are in the risk-mitigation business, and how you can help.
  • How did he keep integrity with his fees?
  • What advice does he give to people moving from one niche to another?
  • Why speaking is a humbling business.
  • Why he always takes a selfie with a client, and what he does from there.
  • What's the value of having relationships with other speakers?
  • And so much more!


EPISODE RESOURCES

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21 Jul 2016How to Create a Lasting Speaking Career with Harriet Turk00:37:22

Have you considered creating a lifelong speaking career? Whether you've pondered your speaking longevity or you just want to break into the speaking world, you'll hear about both topics from Harriet Turk, our guest on today's show.

Harriet has been speaking in the youth and education areas for nearly two and a half decades, earning her stars and stripes along the way.

On episode 82 of The Speaker Lab, Harriet Turk joins us to talk about her lengthy career as a speaker, how she got started and what it's like to be a female speaker then versus today. She explains why relationships and connections with other speakers are so vital to your career.

You'll get to hear the wisdom she's earned, and so much more on today's edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

  • Why it's so important to learn the art of storytelling.
  • Can your audience really only handle 3-5 points?
  • What is the market like for female speakers today?
  • What would Harriet do differently if she were building her business now?
  • Can you work locally and be successful, or must you always travel the country?
  • How does she maintain a balance between speaking and being a single mom?
  • How to build your network when you're starting out.
  • Harriet's real-life story of the importance of building and fostering friendships with other speakers.
  • And so much more!


EPISODE RESOURCES

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25 Jun 2019How to Make a Good First Impression with Sylvie di Giusto00:36:08

Do you know how to make a good first impression? Have you thought about it? You will after you listen to this episode!

On The Speaker Lab today, Sylvie di Giusto talks with us about how to make a good first impression, something she speaks about in the corporate world. Specifically, she tells us the four people to consider when choosing what to wear, the 3 S's to picking out your onstage outfit and the ABCDs of your personal brand.

There's a lot of great content she brings to the show so join us and hear it all on episode 243 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:  

  • What is confirmation bias and how does it work?
  • How did she land on the topic of first impressions?
  • Why your speaking topic evolves over time.
  • Why accents can be an asset and not a hindrance.
  • What are the first steps to making a good impression?
  • How do you find your signature style?
  • How does branding impact our everyday life?
  • What is your reputation based on?
  • And so much more!

 

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

02 Apr 2019How to Follow Through on Your Follow Up with Jim Kukral00:44:11

Follow up is what separates part-time speakers from full-time professionals.

But how do you follow through on your follow up in the most effective way? That's what we are talking about today on The Speaker Lab with Jim Kukral.

Jim is an online marketer and serial entrepreneur who wants to grow the speaking aspect of his business. This episode is a one on one coaching call with Jim about what he's been doing for follow up and what he can start doing right now to improve that aspect of his business. You'll hear that topic and more on episode 231 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:  

  • What does it mean to be "unskippable"?
  • How do you get better as a speaker?
  • Why speaking fees are more than just a check.
  • How often should you follow up?
  • When should you call people you've contacted about potential gigs?
  • How to ensure you have accountability.
  • What do you do when you have a hot lead?
  • Why you need to always be knocking on doors for leads.
  • And so much more!

 

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

04 Sep 2018How to Be Married to a Speaker (Part II) with Sheila Baldwin00:45:27

This is my favorite guest we've ever had and ever will have: my wife! We are talking with Sheila Baldwin, my other half.

Sheila was previously here with us on episode 60, and we're bringing her back for part two today. We'll talk about how to be married to a speaker: what Sheila's role has been in my business, what it's really like for her when I travel, how we divide up chores and what we like to do for fun.

You'll hear Sheila give her thoughts on those topics and more today. Please enjoy this conversation with me and my wife on this episode of The Speaker Lab! 

THE FINER DETAILS OF THIS SHOW

  • What was it like to make the transition from full-time work into self-employment as a speaker?
  • Will there ever be the perfect time?
  • How did we stay connected while I traveled for speaking gigs?
  • How can you stay fully present when you are at home?
  • When Sheila has been kept separate from my business, and why.
  • What challenges has she witnessed as the business has evolved over the years?
  • Did she ever want me to give up speaking?
  • Why does she have me do my own laundry?
  • And much more!


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Dec 2019Expanding Your Influence Beyond the Stage with Joe Sanok00:29:42

For some speakers, presenting in front of an audience is only the beginning of their impact, but knowing exactly how to expand beyond the stage can be intimidating. On today's episode of The Speaker Lab, Joe Sanok is sharing some best practices for building out your audience.

Joe Sanok is a keynote and TEDx speaker, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast.

In episode 269, Joe walks us through the finer details of creating additional products your audience needs, from courses to live events. Joe walks us through how to determine if your product is needed and how much your audience is willing to pay for it. Stay tuned for that and much more on today’s edition of The Speaker Lab! 

THE FINER DETAILS OF THIS SHOW:  

  • How does niching down help you charge more?
  • When does it work to microniche down and when does it not?
  • What can you do to help your audience level up?
  • When is it beneficial to be "the first" to speak on a topic?
  • Can you niche down too much?
  • How do you evolve your business to better serve your audience?
  • What kind of strategy is needed for monetizing a smaller niche market?
  • How does understanding your end-goal help you set your strategy?
  • What is the best way to expand your reach?
  • And so much more!


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

04 Feb 20205 Step Goal Setting Process with Erick Rheam00:38:28

Erick Rheam is our co-host and we are talking about the 5 step goal setting process you can use to create and achieve your goals in 2020 and beyond.

On today's episode of The Speaker Lab, Erick and I walk you through each of the five steps and we also talk about how we use these personally in our speaking careers and also here within The Speaker Lab itself.

Whether you're listening at the start of the year or any other time you're going to get useful and practical advice, including specific examples you can follow immediately. Join us for that and more on episode 275 of The Speaker Lab.  

THE FINER DETAILS OF THIS SHOW:  

  • Why are mini-retreats so important to the goal setting process?
  • How to plan out where you and your business are headed.
  • Do you have to wait until January 1st to set goals?
  • What are habit goals and achievement goals, and how many of each do you need?
  • How many primary goals should you set for your business each year?
  • What is a component most people miss in their goal setting?
  • How often should you read your goals and refresh them?
  • Why clarification is a critical step in the 5 step goal setting process.
  • And so much more!


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Aug 2019Navigating Life Changes as a Speaker with Melanie Deziel00:35:36

Change is inevitable, but what is it like navigating life changes as a speaker? Our guest for today's episode of The Speaker Lab shares her journey. She's someone you know and love - Ms. Melanie Deziel.

Since her last visit to the show, she's had some major life changes: like becoming pregnant! Having a child is a major life event and she'll tell us how she's changing her speaking business as a result.

Listen in to hear how to navigate a significant change like having a child or any other major life milestone on episode 251 of The Speaker Lab. 

THE FINER DETAILS OF THIS SHOW

  • What was the most important question she asked herself?
  • Are there speaking options that don't require travel?
  • What was one of her fears about sharing her pregnancy?
  • How has she navigated planning and booking gigs around her due date?
  • What elements has she ramped up to offset the lack of speaking gigs?
  • Why did she create a remote mastermind group?
  • Should you charge a higher fee to compensate for having fewer gigs?
  • How to share expectations with your significant other and family about travel and speaking gigs.
  • And much, much more!

 

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Mar 2020How to Create Virtual Speaking Opportunities With Terry Brock00:25:41

Grant Baldwin and Terry Brock hosted a Facebook Live to talk about you can create virtual speaking opportunities.

During the live stream, Grant and Terry discuss:

  • Making room for natural reactions to stressful times
  • Intentionally focusing on positive attitude
  • Leveraging technology to reach our audiences and deliver value
  • Why now is the time to hustle
  • Market trends when it comes to events canceling vs postponing
  • Speakers are communicators who solve problems
  • How to suggest virtual options to existing clients
  • Pull in experts in your network to deliver additional value
  • The problem you were hired to solve still exists
  • Exploring new ways to solve the same problem
  • Speakers don’t have to speak on stage to deliver value
  • Simple tips to improve the quality of your virtual presence
  • Scalable tools for video streaming and conferencing
  • Don’t get distracted by shiny, new tools. Pick one that works for you and move forward.
  • The importance of backup technology
  • Social distancing doesn’t cancel our need for social connection
  • Rolling up our sleeves to work harder and smarter
  • And more


EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

03 Sep 2019How to Change Target Audiences with Vanessa Van Edwards00:35:49

If you begin your career speaking to certain people do you know how to change target audiences?

Or even if you should change target audiences? Never fear our guest for this episode has done it and she is sharing all the details! Vanessa Van Edwards began her speaking career talking to teens and parents, but today she runs the site Science of People.

On episode 253 of The Speaker Lab she tells us why she changed audiences and how she did it as well as why she's moving to a new part of the country to help her speaking business, and why doing the same might help you, too! Join us to hear all of that and more on today's The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

  • How did her online course help her narrow down her target market?
  • What are the differences between introverts, extroverts and ambiverts?
  • How can you appeal to all three types of people in your presentation?
  • What was the moral turning point when she changed her business model?
  • How did she make the shift from teens and their parents to corporate audiences?
  • Why she opted to niche her speaking topics rather than her audience.
  • How did she leverage her web site traffic to cultivate her own research?
  • What are some reasons she didn't raise her rates sooner?
  • And so much more!

 

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Apr 2016Should You Use Third Party Sites for Bookings?00:10:42

With the advent of the Internet there are third party sites cropping up for everything, including booking speaking gigs.

Should you use these to book a gig for yourself? That is the question someone asked on Facebook and I'm sharing my thoughts with you here.

Check out my answers today on episode 52 of The Speaker Lab.

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Feb 2018How to Prepare For When Things Go Wrong as a Speaker00:35:49

Inevitably you'll run into some issue before, during or right after you give a talk. Do you know how to prepare for when things go wrong as a speaker? Both my co-host and I do and that's what we're talking about on today's show.

Our co-host Melanie Deziel is back for her 3rd segment: the blooper reel. On episode 173 we talk about how to respond to any number of potential scenarios and pitfalls as a speaker.

You'll find out what to do if you are running late or having travel issues or if you are feeling sick. we'll discuss how to handle tech issues, if your time is cut short or if you have a difficult audience member.

Today we'll pull open up the curtain to share our best and worst stories, buckle up and join us because there's plenty to learn on episode 173 of The Speaker Lab! 

THE FINER DETAILS OF THIS SHOW:  

  • Why to avoid traveling the day of your speaking engagement.
  • How to think two steps ahead and always have a Plan B in place.
  • How do you know if you should go on stage when you're sick?
  • Why keeping the same routine is just as important on the road as it is at home.
  • What are the two technologies that never work for speakers, and how can you avoid using them?
  • Why shouldn't you apologize from stage?
  • What do you do if someone heckles you or shows off from the audience?
  • Should you call out the elephant in the room when you're speaking?
  • And so much more!

 

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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