The Social Media Diaries Podcast (The Social Media Diaries Podcast)
Explorez tous les épisodes de The Social Media Diaries Podcast
| Date | Titre | Durée | |
|---|---|---|---|
| 03 Apr 2024 | The Truth About Going "Viral" on Social Media | 00:27:56 | |
Get out your diaries - this week, we're telling the truth about going viral on social media, and walking through the strategy that will make you best prepared to leverage those viral moments if and when they happen. Here's a peek at what we're covering in this episode: [01:45] - Karly and Kyrsten dive in to what "going viral" actually means, and explain why going viral is not always a good situation for your business - it can unfortunately attract spam to your account and damage your engagement rate. [08:39] - Karly and Kyrsten walk through a conversion strategy you can implement to retain the people who do follow you from viral content, and stress the importance of being prepared before you go viral. They also share tools that they use to help with their own conversion strategy: Manychat, Stan, Shopify, and more! [23:00] - Karly and Kyrsten share how to discern what content you should create on social media and beyond with the intent of providing value vs going viral. ----- Follow The Social Media Diaries Podcast on Instagram Follow Millennial Social Media Marketing on Instagram Interested in working with Millennial Social Media Marketing in 2024? Check out our client interest form. Social Media Tools we LOVE: Stan, Trello, Later, + Planoly ----- This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 13 Mar 2024 | Spilling the Tea on Working with Influencers | 00:35:25 | |
Get out your diaries - this week, we’re spilling ALL the tea on influencer marketing and the impact it has on social media for both product-focused brands and service-based businesses. Listen in to hear a behind the scenes look at how influencer marketing works, how to make sure you’re tapping into the right influencer for your brand, and how to seal the deal with great communication and clear guidelines that will lead to maximum ROI (return on investment). Here's a peek at what we're covering in this episode: [04:55] - Karly and Kyrsten unpack what an influencer is and how to identify the influencers that could provide the most value to your brand. They also discuss how influencer marketing differs for product and service-based businesses. [08:01] - Karly and Kyrsten talk through the shift in influencer marketing we’re seeing this year toward authentic creators who can speak to your particular product or service niche, no matter the size of their following, and the importance of aligning yourself and your business with the right people. [17:21] - Karly and Kyrsten explain why long-term partnerships (vs a one-time partnership) will garner the best ROI (return on investment) for your business. [20:08] - Karly and Kyrsten walk through unique tips to get the most out of your influencer marketing efforts - like providing incentives (ie. a discount code) attached to the influencer’s CTA (call to action) that can help you track a sales lift attached to that campaign and better gauge the success of the partnership. They also share how to ensure influencer partnerships run smoothly with mutual respect, great communication and clear guidelines across the board. ----- Follow The Social Media Diaries Podcast on Instagram Follow Millennial Social Media Marketing on Instagram Interested in working with Millennial Social Media Marketing in 2024? Check out our client interest form. Social Media Tools we LOVE: Trello, Later, + Planoly ----- This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 21 Feb 2024 | Social Media 101 for Hairstylists and Salon Owners | 00:27:51 | |
Get out your diaries - this week, we're on location with our client Alexandra Goresh Pittamppali - Master Hairstylist, Colorist, Extension Expert, and Founder of Petaloúda Salon in the Boston, MA area! Here's a peek at what we're covering in this episode: [00:02:04] - Alexandra reveals how she's breaking the mold in the hair salon industry and describes the hustle culture that led to her living in constant fight or flight mode and drove her ultimately to open a salon where she's invested in creating space for her employees to thrive. [00:12:37] - Karly, Kyrsten, and Alexandra walk through social media tips for hairstylists and how to ensure your social channels are set up to thrive. [00:18:00] - Karly, Kyrsten, and Alexandra talk about the seasonality of business and episode 1's 113 formula. Alexandra also shares her best advice for hairstylists and aspiring hair salon owners, including the importance of bringing on the right people and delegating appropriately. Follow Petaloúda Salon on Instagram Connect with Alexandra on Instagram ----- Follow The Social Media Diaries Podcast on Instagram Follow Millennial Social Media Marketing on Instagram Interested in working with Millennial Social Media Marketing in 2024? Check out our client interest form. Social Media Tools we LOVE: Trello, Later, + Planoly ----- This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 14 Feb 2024 | Storytime: What Not to Do | 00:47:27 | |
Get out your diaries - this week, we're sharing one of the most TRAUMATIC experiences we've had as social media managers and agency owners, and the lessons we learned from this experience (of course, all names/business details are altered for privacy reasons). We're spilling the TEA in this episode, and giving social media managers listening the practical tips you need to avoid making any of the mistakes we made in this situation. Here's a peek at what we're covering in this episode: [00:04:07] - Karly and Kyrsten dive into the real life story of a traumatic client experience - including the client's threatening nature - and explain why they recommend setting extremely clear expectations up front and NEVER breaking hard rules or pushing important boundaries for any client (a lesson they've learned the hard way). [00:35:39] - Karly and Kyrsten walk through their key takeaways from this experience and share how to spot any potential red flags so you can avoid similar experiences. ----- Follow The Social Media Diaries Podcast on Instagram Follow Millennial Social Media Marketing on Instagram Interested in working with Millennial Social Media Marketing in 2024? Check out our client interest form. Grab our digital resources (FREE Canva templates, anyone?), book a 1:1 consultation, and more! Social Media Tools we LOVE: Trello, Later, + Planoly ----- This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 06 Mar 2024 | Why Authenticity Works on Social Media | 00:30:13 | |
Get out your diaries - this week, we're walking through the strategy of authenticity on social media. Grab a pen because you'll want to take notes on our 3 proven tactics to grow and scale your social accounts by building trust that leads to deeper relationships with your community and, in turn, generates more income for your business. Here's a peek at what we're covering in this episode: [00:04:20] - Karly and Kyrsten explain why building a community should be your first priority on social media in 2024 and beyond. They discuss what it means to be authentic, an overview of how you can show up authentically for your specific audience, the massive shift they've noticed in what people want to see on social platforms, and how perfection is not actually relatable. [00:12:40] - Karly and Kyrsten talk through their own experience building a relationship with their Millennial Social Media Marketing followers and implementing changes in their strategy that allowed for a 2-way conversation with their audience and ended up tripling (yes...3x!!) their passive income. They note how consistently showing up on stories, spending more time in their DMs answering questions, and inviting their audience to participate in the content they create has made a world of difference in their social media growth. [00:16:38]: Karly and Kyrsten share their top 3 tips to keep your audience engaged: 1. Use all of the available Instagram features 2. Ask your audience to take action in every caption + 3. Ask your audience about the type of content they'd like to see next (which will help you serve them better and generate even more engagement!) [00:25:17] - Karly and Kyrsten recap the 3 strategies you can implement today that will help you grow your social media authentically and keep building great relationships with your community. ----- Follow The Social Media Diaries Podcast on Instagram Follow Millennial Social Media Marketing on Instagram Interested in working with Millennial Social Media Marketing in 2024? Check out our client interest form. Social Media Tools we LOVE: Trello, Later, + Planoly ----- This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 31 Jan 2024 | Beating Burnout: How to Stay Consistent on Social Media | 00:22:09 | |
Get out your diaries - this week, we're talking about BURNOUT...what it is, how to recognize it, and how to avoid it so that your social media content never has to suffer the consequences. Hear our proven strategies for maximizing the time and energy you have now to save yourself the headache of being burnt out later, and steal our exact formula to ensure you're staying consistent on social media. Here's a peek at what we're covering in this episode: [00:03:48] - Learn what burnout can look like, from the perspectives of both Karly and Kyrsten who have each experienced it many times in their journey as social media managers and business owners; and hear how burnout can negatively impact your business growth. [00:09:42] - Learn how to shift your mindset and use the energy and time you have now to plan appropriately and avoid burnout. Karly and Kyrsten share helpful strategies like creating a bank of filmed "b-roll" content and sitting down once or twice a month for content batching sessions to maximize your efficiency. [00:17:27] - Other ways to help manage your time even better - find out which platforms Karly and Kyrsten swear by and use in their everyday business: Trello, Later, and Planoly. [00:19:56] - Steal Karly and Kyrsten's EXACT strategy, the 113 formula, to ensure you're staying consistent on social media. ----- Follow The Social Media Diaries Podcast on Instagram Follow Millennial Social Media Marketing on Instagram Interested in working with Millennial Social Media Marketing in 2024? Check out our client interest form. Grab our digital resources (FREE Canva templates, anyone?), book a 1:1 consultation, and more! ----- This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 28 Feb 2024 | The Comparison Game: How to Stay Focused and Stop the Negative Cycle Holding You Back | 00:34:36 | |
Get out your diaries - this week, we're having a candid and raw conversation about the "comparison game" on social media (something that we struggle with ourselves) and how to combat the feelings of envy that often come up when we look at others' presence on social platforms. We're also diving in to our learned tactics to help you focus on your own goals and stop the negative cycle of comparison that's holding you back from becoming more successful social media managers, business owners, and humans in general. Here's a peek at what we're covering in this episode: [00:03:32] - Karly and Kyrsten walk through their own weaknesses when it comes to self comparison on social media, and explain how comparison can negatively impact your business, ultimately wasting your energy and draining you of motivation. [00:12:31] - Karly and Kyrsten explain the problem with looking to our peers for inspiration and share how putting blinders on to focus on your own goals is crucial. [00:17:02]: Karly and Kyrsten share what to do next time you're caught up in comparing yourself to someone else in your industry. They explain their belief that what's meant for us will come to us and how learning to let go and trust the process has been so important for their business. [00:30:50]: Karly and Kyrsten close out with a few pieces of advice that they've implemented in their business to stay focused on their goals and their growth, instead of comparing their success to others' on social media. ----- Follow The Social Media Diaries Podcast on Instagram Follow Millennial Social Media Marketing on Instagram Interested in working with Millennial Social Media Marketing in 2024? Check out our client interest form. Social Media Tools we LOVE: Trello, Later, + Planoly ----- This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 07 Feb 2024 | Social Media Red Flags You NEED to Look Out For | 00:27:05 | |
Get out your diaries - this week, we're calling out the RED FLAGS you need to be aware of when it comes to social media, as a social media manager and a business owner - inspired by this Instagram post. Here's a peek at what we're covering in this episode: [00:04:35] - Red Flag #1: When an account's engagement does not match their following. Karly and Kyrsten explain why you should never buy followers (and how to tell if an account has). They encourage listeners to be aware of your purpose on social media and understand that growth doesn't happen overnight, so don't be tempted focus on vanity metrics. Lastly, they share their best tips for increasing engagement organically. [00:11:08] - Red Flag #2: Making big success claims / guarantees. Karly and Kyrsten share why setting realistic expectations and understanding key KPIs (key performance indicators), paired with honesty and an open line of communication are the secrets to success in a social media manager/client relationship. They also warn business owners not to participate in any transactions where a large, unrealistic promise is guaranteed. [00:19:42] - Red Flag #3: Significant overnight growth when it's unsupported. Karly and Kyrsten share that 2024 is the year of de-influencing, and explain why overnight growth feels like fraud to a consumer. They give advice to influencers who are tempted to ignore metrics that are important to brands and solely focus on followers, and give a real life example of a client who bought followers after their contract expired, ultimately causing harm to their account. ----- Follow The Social Media Diaries Podcast on Instagram Follow Millennial Social Media Marketing on Instagram Interested in working with Millennial Social Media Marketing in 2024? Check out our client interest form. Grab our digital resources (FREE Canva templates, anyone?), book a 1:1 consultation, and more! Social Media Tools we LOVE: Trello, Later, + Planoly ----- This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 17 Apr 2024 | The Insider's Guide to Pricing Social Media Management Services | 00:38:51 | |
Get out your diaries - this week, we're giving you the ultimate insider's guide to pricing your social media management services. In this episode, we dive into our own strategies and perspective around pricing, and share the elements to consider when you're working through the pricing structure for your business. Here's a peek at what we're covering in this episode: [06:43] - Karly and Kyrsten talk a bit about the stigma around being a social media marketing manager, and how the role differs from a traditional corporate marketing role. They then explain how pricing your services can be a bit confusing because of that difference, and give great advice on where to begin when thinking about your pricing structure. [13:28] - Karly and Kyrsten talk through all of the elements that can and should go into pricing, drawing on their own experience, including time spent on client work (even outside of creating content), level of expertise and experience, the overheard of content creation (like equipment and travel), how many platforms you're managing and the number of posts, whether or not you're engaging with the business' community in comments and DMs, overall strategy of testing and learning as you go, and more. Did you enjoy this episode? Please DM us to let us know! + If you have any particular questions around pricing your services, we'd love to help! ----- Follow The Social Media Diaries Podcast on Instagram Follow Millennial Social Media Marketing on Instagram Interested in working with Millennial Social Media Marketing in 2024? Check out our client interest form. Social Media Tools we LOVE: Stan, Trello, Later, + Planoly ----- This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 20 Mar 2024 | Your Guide to Choosing The Right Clients | 00:36:25 | |
Get out your diaries - this week, we're walking through the reasons why you should turn AWAY business if a client is not the right fit for you, and how to have the tough conversations to maintain the health of your business. *Alternate title: Where the *bleep* is Kate Middleton?* - Don't worry, we're only talking about this trending topic for the first 5 minutes - but we're so consumed by this story right now! If you have any thoughts, please DM us on Instagram - we would LOVE to chat through all the theories! Here's a peek at what we're covering in this episode: [07:01] - Karly and Kyrsten begin to talk through the various reasons why they've turned away potential clients, and how you can discern which clients are the right fit for your business. They dive into the first reason (if a potential client is only concerned about high numbers or direct, quick ROI), and explain how to approach the conversation when a potential client stresses their reliance on direct, quick ROI instead of understanding that social media management is a long game. [19:46] - Karly and Kyrsten go over the second reason they've turned away potential clients (if a potential client's communication style and expectations are not the same as yours), and discuss how to set boundaries and communicate those boundaries to clients. They also share why closing the door on one client because they demonstrate red flags that will be detrimental to you in the long run is often the right choice. [29:09] - Karly and Kyrsten the third and final reason they've turned away potential clients (if a potential client wants you to convince them to invest in your services in the first place and explain why what you do is important) and outline a few options for what you can do for that potential client instead (like point them to a podcast)! ----- Follow The Social Media Diaries Podcast on Instagram Follow Millennial Social Media Marketing on Instagram Interested in working with Millennial Social Media Marketing in 2024? Check out our client interest form. Social Media Tools we LOVE: Trello, Later, + Planoly ----- This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 10 Apr 2024 | Storytime: Recognizing When a Client is Not the Right Fit | 00:41:15 | |
Get out your diaries - this week, we're spilling the tea, once again, on a real life negative experience we've had with a past social media marketing client, and giving you the tools to avoid a similar experience in your business. Here's a peek at what we're covering in this episode: [03:03] - Karly and Kyrsten dive right in to the story, detailing all of the red flags in this specific experience with a client, and walk through several instances in which the client continually ignored their boundaries and business practices, disrespecting them in the process. (It's a juicy story!) [31:28] - Karly and Kyrsten share some of the steps they've implemented in their business to help them avoid similar situations moving forward. We share these storytimes to help you avoid some of the sticky situations we found ourselves in early on in our business, and in the hope that you'll take away our lessons learned and apply them to your own interactions with clients or potential clients in the future! If you like hearing these storytimes or you have any follow up questions for us on client relations, please feel free to send us a DM on Instagram! ----- Follow The Social Media Diaries Podcast on Instagram Follow Millennial Social Media Marketing on Instagram Interested in working with Millennial Social Media Marketing in 2024? Check out our client interest form. Social Media Tools we LOVE: Stan, Trello, Later, + Planoly ----- This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 24 Jan 2024 | Introducing The Social Media Diaries Podcast | 00:17:25 | |
Get out your diaries - it's time to expose the untold truths behind social media management and running a 6-figure social media agency. Welcome to The Social Media Diaries Podcast, where Millennial Social Media Marketing Co-Founders Karly Thompson and Kyrsten Schlyer dive into our shared experiences starting, scaling, and maintaining our agency, and spill the secrets to social media success for any business (the good, the bad, and ALL the in between). We're not holding back as we share our lessons learned running a business, helping our clients find social media success, and building winning, long-term strategies. Join us each week with your pens in hand - we guarantee you'll want to copy our secrets into your own diary. This podcast is an MHH Media production. Get to know MHH Media! Here's a peek at what we're covering in this episode: [00:02:09] - Get to know Karly and Kyrsten as we dive into our backgrounds in social media marketing. [00:05:39] - Learn how Millennial Social Media Marketing started, and how we've served our clients over the past (almost!) 4 years with the motto: underpromise, overdeliver. [00:15:24] - Hear an overview of what we'll be sharing in this podcast (hint: all the answers to the questions in our DMs every day!). ----- Follow The Social Media Diaries Podcast on Instagram Follow Millennial Social Media Marketing on Instagram Interested in working with Millennial Social Media Marketing in 2024? Check out our client interest form. Grab our digital resources (FREE Canva templates, anyone?), book a 1:1 consultation, and more! ----- This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||
| 25 Apr 2024 | What We Know About the 2024 Instagram Algorithm | 00:20:25 | |
Get out your diaries - this week, we’re diving into some social media updates (specifically for Meta and Instagram) you NEED to know in order to up your game throughout the remainder of 2024, including new Meta features and tips directly from the source. As you’re listening to this episode, we encourage you to write down these tips and try them out on your account(s) - if you notice any interesting results, we would LOVE to chat with you about your experience! Here's a peek at what we're covering in this episode: [02:35] - Karly and Kyrsten reveal the strategy that will always win on Meta regardless of these or future updates, then dive into the first major update from Instagram around the proper posting cadence for Stories. [07:16] - Karly and Kyrsten share the second major Instagram update around what you should be posting in feed and how the algorithm tends to favor different types content. (Hint: quality over quantity!) [13:37] - Karly and Kyrsten share another update they’ve noticed creators testing that may be helpful to consider in creating video content. Did you find this episode helpful? If you test out any of these strategies and have unique findings, please DM us on Instagram to let us know! ----- Follow The Social Media Diaries Podcast on Instagram Follow Millennial Social Media Marketing on Instagram Interested in working with Millennial Social Media Marketing in 2024? Check out our client interest form. Social Media Tools we LOVE: Stan, Trello, Later, + Planoly ----- This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast. | |||