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14 Feb 2024
[LOCAL BIZ] Ep 1: SWOT Analysis of Target Business - Studio Z
The Snoball team meets with Studio Z to learn their business goals, opportunities for growth, and potential obstacles in our 3-month journey to help them grow.
Zaxter (Founder of Studio Z) describes his mission to become a one-stop shop for men who care and details his dream of creating a "middle class country club."
Additionally, Christian barely remembers the definition of ARR and Chad finds new ways to sound like he belongs on the podcast.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
14 Feb 2024
[LOCAL BIZ] Ep 2: How to 2x Customers & Revenue - Brainstorm
The Snoball team brainstorms ways to 2x customers and revenue in a 3-month timeline. Here are a few things they came up with:
Referrals programs: We will use Snoball to automate Studio Z's referral outreach. This will also lead to reviews and video testimonials for Zaxter's business, which we'll then leverage for better SEO presence. They'll also suggest an in-shop referrals program "win this swag if you refer a friend" type of thing.
Social strategy: Z's audience is everywhere, but LinkedIn could be a very interesting play for Zaxter. We'll help him establish a voice and presence on LinkedIn with thought leadership content. We'll also help Z develop a good post strategy for TikTok and Instagram.
Design & Site Architecture: Make sure website ui is up to industry standard and that the architecture matches the desired customer journey and smooths out potential pain points.
Content: in-shop content (the motorcycle dealership is a value add, so get some photos/videos of the location), hairstyle specializations and categories for site, lay the foundation of Z's digital course for barbers, etc.
Events: balding business bros barbershop bbq (and like six more words that start with "b.") or some other event like that.
CX/Relationship Nurturing - Use Snoball not only for referrals and reviews but also to nurture more meaningful relationships and experiences with customers - for example, a quick how-to on styling your hair the same way that Z and TJ styled it, automatically received via text after your first cut.
SEO: H1s, title tag, meta descriptions, barbershop schema, reviews, listing sites, on-page content, & other shtuff.
There's more to be done, but this is the beginning of our marketing plan for Studio Z.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
22 Feb 2024
[LOCAL BIZ] Ep 3: Snoball's Bass-ackward Marketing Funnel
The Snoball gang discusses our unique marketing funnel that focuses on customer relationships FIRST — Todd explains why he believes the traditional marketing funnel is bass-ackwards.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
29 Feb 2024
[LOCAL BIZ] Ep 4: Marketing Expert Rates Our Dumb Marketing Strategies w/ Levi Lindsay
Levi Lindsay, CMO at Shyft, joins us in this very special episode — the Snoball team tries their hardest to dissolve any semblance of marketing expertise by pitching the dumbest and most audacious marketing strategies they can come up with.
Levi is kind enough to roll with the punches, offer improvements, and ultimately rate our ideas for Studio Z's barbershop.
This is one for fans of puns, alliteration, and loud laughter.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
07 Mar 2024
[LOCAL BIZ] Ep 5: Shearing Words of Wisdom w/ Kory Stevens
On this special episode of The Snoball Effect podcast, Kory Stevens joins Zaxter Cook in the barber chair to talk about Studio Z, entrepreneurship, and mental wellness.
Kory shares incredible awesome ideas on how to differentiate the Studio Z product and improve their customer experience. He also gives Z advice on how to balance family life and happiness with his growing business.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
14 Mar 2024
[LOCAL BIZ] Ep 6: Studio Z Marketing Plan - Finding Your Mark Cuban
On this episode, Zaxter, Jake, and TJ join The Snoball Effect gang to review what we’ve been up to, approve the marketing plan that we’ve put together, and kickoff the execution stage of this season.
We’re excited to get the ball rolling with referrals, reviews, and video testimonials for Studio Z. And we’ll see which of our dumb supplemental marketing ideas win approval from Z and his team.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
On this episode, we are joined by representatives from each department at Snoball to see what they can do to help Studio Z within their respective disciplines. We finally find out what Landon Taylor, our CEO, actually does here at Snoball (hint: we’re still not totally sure).
We had Tori Barrington (Marketing), Benson Cluff (Dev), Caleb Moore (HR), Landon Taylor (CEO), Alex Knight (Sales), and Christian Jones (Operations) come on the pod to represent their departments to ask them “what would you do if you were forced to work for a barbershop for a day?”
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
11 Apr 2024
[LOCAL BIZ] Ep 8: The Snoball Stack - An Unconventional Tech Stack
The Snoball crew tackles the tech question as it relates to small businesses: if you were a small business, which tech would you need to grow?Introducing The Snoball Stack — a tech stack with everything from energy drinks and photography setup tips to professional SEO services and AI video tools. The crew worked hard to reach out to tech and service companies far and wide to get deals for Studio Z. This resulted in: - @filmlaab : a film collective with an offer for free photography setup guidance at Studio Z - @opusclip : a generative AI video editing platform that provided 5000 free upload minutes for Studio Z to help create awesome video content. - @BuckedUp : provided Studio Z with three boxes of energy drinks to hand out to customers. - @SIDO_DIGITAL : provided a free local SEO analysis with action items for Studio Z to tackle some low-hanging fruit and get ahead of the majority of their local competition.We also talk about a few other tools, like Canva, Davinci Resolve, and Hubspot for small businesses.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
01 Mar 2024
[PLAYBOOK] Dorit Baxter: How to Improve Advocacy, Team Trust, and Targeted Marketing
In a recent episode of the WOMM podcast, Dorit Baxter, the CMO of Connect America, shared valuable insights on marketing and leadership. Connect America was featured on our 2023 Companies to Watch list for its continued enhancement in digital health and focus on expert senior leadership.
With a wealth of experience, Dorit offers practical advice, shedding light on the creation of internal advocates, the significance of trusting marketing teams, and the art of reducing customer acquisition costs (CAC) through account-based marketing (ABM).
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
In a recent episode of the WOMM podcast, Adam Sidorczuk, founder of Sido Digital, shared his insights about SEO marketing.
Podcast Highlights
Adam, a marketing and SEO expert, explores key topics such as optimizing site speed, crafting targeted content, and navigating the red flags when choosing an SEO partner.
Improve Your Site Speed
In-depth technical SEO involves tools and experience for proper analysis. However, Adam recommends taking action on one aspect of technical SEO that is easier to manage: page speed. He says, “Google and other search engines prefer websites that load fast. You can quite easily improve your page speed with free tools.”
Two tools Adam recommends are Google Page Speed Insights and GTmetrix to analyze and improve page speed. Simply type in the website and get a full report of what is slowing the site down the most. Addressing issues like large image files is crucial for enhancing user experience and SEO.
Adam also comments on what he sees affects most websites regarding page speed: huge images. According to Adam: “If you are not aware that large images slow down your website, then it's likely that you just use images from your camera and you don't really check what size they are. Then you end up with several megabytes of images on a single page, which make it so heavy that it loads endlessly.”
A website with junk code or heavy images will bog things down and create a bad experience for the user. That’s why Google and other search engines reward sites that load as soon as they are accessed, emphasizing the SEO benefits of improved site speed.
He also details how to amplify site content and a few important red flags to watch out for in SEO. About Adam and Sido Digital
Adam Sidorczuk is the founder and CEO of Sido Digital, a digital marketing agency based in Warsaw, Poland. At 31 years old, Adam has over 10 years of experience in marketing. Despite having a master's degree in international relations and a bachelor's degree in political science, Adam found his passion for marketing during his time at CD Projekt, a well-known Polish game company, where he experienced the excitement and impact of marketing on a large scale.
Adam later specialized in SEO, finding a balance between hard skills like data analysis, creativity, and strategic thinking. After working in various roles, including at Just Eat Takeaway in the Netherlands, Adam ventured into entrepreneurship, founding Sido Digital.
As the CEO of Sido Digital, Adam emphasizes a hands-on and collaborative approach with clients, focusing on strategic SEO, technical SEO, and content marketing. His agency specializes in working with scale-ups, startups, and focuses on specific industries, including health tech, ed tech, solar and renewable energy sources, and B2B SaaS. Adam's philosophy centers on being close to clients' businesses, understanding their goals, and delivering measurable results.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
24 Apr 2024
[PLAYBOOK] Chris Milone: How to Achieve Authentic Business Growth
Chris Milone, the Chief Marketing Officer (CMO) at Best Egg, recently joined The Snoball Effect to talk about how to achieve authentic business growth. Best Egg was recently highlighted as one of the Top 3 Companies to Watch by Best Company (now Snoball) for its exceptional focus on customers, as evident in its investment allocation, level of employee training, and positive customer ratings.
Podcast Highlights
With over 20 years of experience in marketing and growing FinTech and other businesses, Chris discusses the importance of having a crystal-clear mission, building a great company culture, and prioritizing customer-centricity. Keep an ear out for the three key takeaways from the podcast to help you grow your business authentically.
1. Define Your Mission and Know Your Customer. 2. Foster a Positive Company Culture. 3. Prioritize Customer-Centricity and Education.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
In this thrilling season finale of The Snoball Effect Podcast, we dive deep into the journey and results of The Snoball Effect and Studio Z, a local barbershop that has been at the center of our first season.
Join us as we unveil the outcomes of their Snoball referral campaign, highlighting the successes and lessons learned. Todd allows us to get nostalgic, revisiting our most memorable and challenging moments throughout the season. From unexpected twists to heartwarming successes, this episode is a reflective look back at the impactful stories that shaped our journey.
Don't miss our candid discussions on what makes a referral program successful and why Snoball's approach stands out.
This episode isn't just a conclusion—it's a celebration of community, growth, and the art of referral done right. Tune in to discover the power of connections and why we're already looking forward to what's next with Snoball!
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
16 May 2024
[PLAYBOOK] Addison Houston: Product Problem Solving, GTM, & Word of Mouth Strategies in the Solar Industry
Explore the future of solar energy with Addison Houston, the entrepreneur behind FaithFunFuture!, a consultancy dedicated to innovative solar solutions. Addison shares his personal story, entrepreneurial journey, and the mission behind FaithFunFuture! and other green projects.
In our quickfire "Start and Stop" segment, Addison provides practical tips for staying innovative, implementing effective GTM strategies, enabling successful appointment setting solutions, being customer-focused, and promoting your business through word-of-mouth.
If you're interested in getting ahold of Addison or learning more about his business, you can visit their website. You can also follow Addison Houston on LinkedIn. This episode is packed with inspiration and actionable advice for anyone in the solar industry.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
23 May 2024
[PLAYBOOK] Joe Marhamati: Radical Authenticity and Strategies for Healthy Business Growth
In this episode of the Snoball Effect podcast, host Todd Jensen welcomes Joe Marhamati for an insightful conversation about the power of radical authenticity in business. Joe delves into the significance of having a mission that truly matters and how being genuine can inspire and drive success. Highlighting several companies, Joe shares examples of organizations that have thrived by staying true to their core values and purpose, setting a compelling tone for the discussion.
Joe emphasizes the importance of purpose-driven missions, using the example of a company dedicated to bringing inner-city youth into the green economy. He explains how this mission not only benefits the community but also creates a strong, authentic brand identity.
By aligning their business goals with a cause they are passionate about, these companies can foster loyalty and motivation among their team members and customers alike.
Another highlight of the episode is Joe’s discussion about a company working to transition coal workers to solar installers in Appalachia. This transformative mission illustrates how businesses can adapt and evolve while staying committed to their values. Joe explains the challenges and rewards of such endeavors, providing listeners with practical insights into the process of implementing significant, impactful change within an industry.
Throughout the conversation, Todd and Joe explore the concept of growth done right. They discuss how companies that are radically authentic in their approach to business not only achieve success but also set themselves apart in a crowded marketplace. Joe shares his experiences and observations, offering valuable advice on how to maintain authenticity while pursuing ambitious growth goals.
Listeners will come away from this episode with a deeper understanding of the importance of authenticity in business and how it can drive meaningful success. Joe Marhamati’s examples and insights provide a roadmap for entrepreneurs and business leaders looking to align their missions with their values, inspiring them to embrace authenticity as a core principle in their journey toward growth and impact.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
30 May 2024
[PLAYBOOK] Tricia Drake: Growing Your Business through Systems Excellence
In this episode of The Snoball Effect podcast, Tricia Drake, a professional EOS Implementer from EOS Worldwide, delves deep into the transformative power of Entrepreneurial Operating Systems (EOS) and how they can significantly boost business growth and productivity.
Reach out to Tricia on LinkedIn or via email tricia.drake@eosworldwide.com
Tricia begins by sharing a compelling personal story, from her early entrepreneurial ventures to overcoming personal challenges such as battling cancer, which shaped her resilient and proactive approach to both life and business.
Throughout the episode, Tricia explains the importance of systemizing business operations for scalability and efficiency. She introduces listeners to tools like the "Vision Traction Organizer" and the "Delegate and Elevate" grid, which help business owners maximize their strengths and delegate less crucial tasks. This approach not only improves business operations but also enhances personal satisfaction by allowing leaders to focus on work they truly enjoy.
Moreover, Tricia emphasizes the critical role of genuine customer relationships. She advocates for a customer service philosophy that treats each client with the same care one might offer a beloved family member, a strategy that turns happy customers into brand advocates.
By integrating personal stories with professional advice, Tricia offers invaluable insights on achieving business success through thoughtful leadership and strategic vision.
Chapters: 1:25 - Tricia Drake's entrepreneurial journey. 5:50 - What is the Entrepreneurial Operating System? 8:55 - Marketing team and company vision alignment. 11:21 - Strategies for creating customer advocates. 13:57 - How can you use EOS tools in marketing? 17:09 - Productivity strategy: Delegate and Elevate. 22:07 - Leveraging authenticity to connect with your audience. 27:08 - Future opportunities for business growth
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
06 Jun 2024
[PLAYBOOK] Will Crowley: Navigating Marketing Careers & Learning to Market Yourself
Personal Branding for Marketers: During the episode, Marketing Leader & Consultant Will Crowley emphasizes the crucial role of personal branding in a marketer's career. He articulates the necessity for marketers to develop and refine their personal stories, especially when positioning themselves within the competitive job market. Will stresses that effectively communicating one's skills and career aspirations through a compelling narrative can greatly influence professional opportunities. He suggests using past achievements and passions to craft a unique story that resonates with potential employers or collaborators.
The Importance of Analytical Skills: Will discusses the increasing importance of analytical skills in the field of marketing. He points out that understanding data is not just about interpreting success or failure but is pivotal in making informed strategic decisions. By enhancing their analytical skills, marketers can identify trends, optimize strategies, and present data-backed arguments that align with business objectives. This skill set enables marketers to demonstrate their value beyond creative output, bridging the gap between marketing activities and business growth.
Relationship and Advocacy Marketing: The episode delves into the significance of relationship and advocacy marketing. Will Crowley highlights how nurturing strong relationships with customers can transform them into active promoters of a brand. He provides insights into effective strategies for both B2B and B2C markets, suggesting that marketers should always look for opportunities to strengthen customer engagement and loyalty. By focusing on genuine interactions and understanding customer needs, marketers can significantly enhance brand advocacy and long-term success.
Career Adaptability in Marketing: Will Crowley shares his perspective on the importance of adaptability in a marketing career. He reflects on the challenges and opportunities that come with navigating career changes and the evolving landscape of marketing roles. Will advises marketers to remain flexible and open to learning new skills, suggesting that a willingness to adapt is crucial for long-term career success. By embracing change and continuously updating their skill set, marketers can stay relevant and competitive in an ever-changing industry landscape.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
13 Jun 2024
[PLAYBOOK] Melissa Rosenthal: De-Risking Your Bets & Contrarian Growth Strategies
In this incredible episode of The Snoball Effect | Marketing Playbook, we were lucky enough to sit down with the dynamic Melissa Rosenthal, former Global VP of Creative at BuzzFeed and innovative leader at Cheddar and ClickUp. Melissa shares her journey from ground-floor roles at disruptive companies to becoming a chief architect of brand and creative strategies that have influenced the media and tech industries.
Our discussion dives into the art of De-risking Contrarian Ideas, where Melissa explores her bold decisions and the strategic moves that helped legacy media adapt and thrive in a rapidly changing digital landscape. Her insights provide invaluable lessons on navigating risks and seizing opportunities that defy conventional wisdom, illustrating how a contrarian mindset has been pivotal in her career.
Melissa also unpacks the concept of "Betting on Trends," detailing her experiences at BuzzFeed where she helped systematize viral content creation. She explains the intricate balance of using data-driven approaches to predict and capitalize on media trends, transforming simple ideas into global phenomena. This segment is a must-listen for marketers looking to harness the power of trends in crafting compelling, shareable content.
Join us as Melissa Rosenthal blends storytelling with practical advice, offering listeners a unique perspective on the intersections of creativity, technology, and business. Whether you're a marketer, a creative professional, or anyone curious about the future of digital media, this episode is packed with inspiring takeaways that will challenge you to think differently and push the boundaries of what's possible in your field.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
27 Jun 2024
[PLAYBOOK] Eric Farmer: Transforming Marketing Challenges into Opportunities
In this episode of The Snoball Effect’s Marketing Playbook series, host Todd Jensen welcomes Eric Farmer, the driven CEO of Wallaroo Media, a marketing agency that specializes in catapulting e-commerce brands to monumental success.
Kicking off with Eric's unexpected journey from switching college majors to finding his calling in marketing, the conversation dives deep into the personal and professional evolution that led him to the helm of Wallaroo Media. Eric's candid recount of the challenges and pivotal moments of his career, including a surprising job loss that turned into a significant turning point, provides a rich backdrop for understanding the resilience behind his leadership.
Eric illuminates the core operations and strategies at Wallaroo Media, shedding light on how his team propels e-commerce brands from modest beginnings to impressive annual revenue by leveraging innovative digital marketing techniques.
By sharing specific examples, such as the targeted use of Meta and Google ads and the strategic creation of compelling ad content, Eric offers listeners an insider’s view on the mechanics of marketing success and client relationship management. His philosophy that combines robust client relationships with result-driven strategies serves as a model for budding marketers and seasoned professionals alike.
Further enriching the discussion, Eric shares invaluable advice for startups, emphasizing the necessity of engaging and educational content in advertising to captivate audiences effectively. His insights on maintaining brand authenticity and the critical role of customer experience in creating brand advocates are particularly relevant in today’s competitive market landscape.
These practical tips are not only applicable to the listeners aiming to kickstart their ventures but also resonate with any business striving to enhance their market presence.
Wrapping up the episode, Eric reflects on the future trajectory of Wallaroo Media amidst rapid technological advancements and shifting economic tides. His forward-thinking approach to embracing AI and potentially venturing into e-commerce or SaaS illustrates a proactive and adaptive leadership style. For entrepreneurs and marketers seeking to navigate the complexities of modern-day marketing while ensuring sustainable growth, Eric’s perspectives offer both inspiration and actionable strategies.
Join Todd and Eric for a deep dive into the dynamics of marketing leadership and innovation on The Snoball Effect.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
In this enlightening episode of The Snoball Effect's Marketing Playbook series, Todd Jensen is joined by Tori Barrington and Kaitlyn Short, key members of the Snoball marketing team, to unpack the complex world of referral programs.
Schedule a demo to find out more about how Snoball automates the referral process and amplifies any referral program.
The trio dives into common myths and misconceptions that sabotage referral programs, highlighting how businesses can inadvertently hinder their growth by adhering to these outdated beliefs.
Tori and Kaitlyn share personal anecdotes and professional insights, discussing everything from e-commerce experiences to awkward social interactions that often accompany referral requests.
A significant portion of the episode is dedicated to practical advice on constructing a robust foundation for a referral program.
They argue that customer delight, rather than mere satisfaction, is crucial for creating an effective referral system. The discussion is peppered with real-life examples, including a compelling story about a non-toxic cleaning product passionately recommended by Kaitlyn.
To wrap up, the team discusses strategies to avoid the pitfalls of referral complacency and how to genuinely engage customers without appearing pushy or insincere.
This episode is a must-listen for anyone looking to leverage the power of referrals to boost their business's growth and customer satisfaction.
Join us to transform your approach and ensure your referral program contributes positively to your business's success.
- Chapters - 01:26: Setting the Stage 07:04: Common Misconceptions 08:52: Referrals Myth Busting Part 1 12:06: Customer Engagement Strategies 19:58: Referrals Myth Busting Part 2
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
11 Jul 2024
[PLAYBOOK] Mixing Digital and Traditional Marketing in the Roofing Industry (Giselle Mercado)
In this episode, the podcast features Giselle "Gigi" Mercado, the Marketing Manager at Allied Roofing, who shares her innovative approach to marketing in the roofing industry.
1. Customer-Centric Approach:
Gigi emphasizes creating a welcoming and educational environment for customers at Allied Roofing. They have a "power room" that looks like a living room where they teach customers about the roofing process, making them feel at home.
2. Marketing Strategies:
Gigi's marketing philosophy involves having a strong presence across all digital and traditional outlets. She refers to it as "planting the flags everywhere" and then focusing on what works best through constant evaluation and adaptation. Local SEO optimization and showcasing projects through an updated website, social media, and email marketing are key strategies. Gigi stresses the importance of constant social media presence and engaging content to stand out in a competitive market.
3. Brand Advocacy and Referrals:
Gigi focuses on turning customers into brand advocates through exceptional service and over-communication. This includes weekly updates during projects and ensuring a "wow" experience to encourage positive reviews and referrals. Allied Roofing has a rewards and referrals program to incentivize customers to refer others, which is critical since many of their leads come from referrals.
4. Innovation and AI:
Gigi highlights the role of AI in improving efficiency and customer experience, such as using drones for accurate measurements and visualization tools for customers to see how different roofs will look on their homes. She balances the use of new AI tools by focusing on those that genuinely enhance customer experience and eliminate pain points.
5. Challenges in Roofing Marketing:
One significant challenge is staying relevant after a customer completes their roofing project, as they likely won't need another roof soon. Gigi addresses this by maintaining constant engagement and providing ongoing value, such as educational content and maintenance services. Building trust and credibility is also challenging due to customer skepticism and the prevalence of unreliable contractors. Gigi ensures transparency and emphasizes the company's long-standing presence and high standards.
6. Personal and Professional Insights:
Gigi shares her journey from Colombia to becoming a marketing manager, attributing her success to a mindset of "everything is figure-out-able." She advises others to approach challenges with creativity and persistence. Empathy and customer-centric thinking are crucial in her approach, treating customers with the same care and respect she would want for her family members.
Overall, Gigi's insights highlight the importance of a holistic, customer-focused approach to marketing in the roofing industry, leveraging both traditional methods and innovative technologies to create a strong, trusted brand.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
24 Jul 2024
[PLAYBOOK] Cultivating Customer Trust & Loyalty in Sales (Jess Reagan)
In this episode of The Snoball Effect, host Todd welcomes Jess Reagan, Co-Founder of Gamify, to delve into his unique journey from Hollywood to sales leadership. Jess shares his early experiences as a trained actor and how his background in improv and theater seamlessly transitioned into a successful career in sales. He discusses the parallels between acting and sales, emphasizing the importance of understanding human interaction and maintaining a positive energy flow. Jess recounts his initial steps in direct sales, highlighting his time in pest control and solar industries, which eventually led him to build and lead sales teams.
Jess provides a comprehensive overview of Gamify, a cutting-edge tool designed to empower deskless field sales teams.
He explains how Gamify addresses the challenges faced by outside sales reps by offering a mobile command center that integrates with existing CRMs. This tool enhances efficiency and engagement through gamification, making it easy for sales reps to track activities and performance. Jess emphasizes the importance of providing field sales teams with the same robust tools that inside sales teams have, ensuring they are not left behind in the rapidly evolving tech landscape.
Throughout the conversation, Jess and Todd explore the broader implications of technology and AI in sales, the critical role of human connection, and the need for transparent, trust-based leadership. Jess shares his philosophy on self-care and its importance for personal and professional success, advocating for leaders to prioritize their well-being to effectively support their teams. The episode offers valuable insights into sales strategy, leadership, and the future of sales technology, making it a must-listen for sales professionals and entrepreneurs.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
25 Jul 2024
[PLAYBOOK] Mastering Video-First Strategies and Other Unmatched SEO Methods (Frank Olivo)
In this episode of The Snoball Effect podcast, Frank Olivo, CEO of Sagapixel, discussed his unique journey from being a high school teacher to leading a successful digital marketing agency. Frank highlighted his agency's specialization in SEO, PPC, and web design services, primarily catering to healthcare and small to medium-sized businesses. He shared insights on how Sagapixel stands out in the competitive digital marketing space by excelling in on-page SEO and content repurposing. This approach allows them to achieve quick wins for their clients, particularly in the healthcare sector, by effectively optimizing and repurposing content across various platforms.
Frank delved into the concept of content repurposing, emphasizing the importance of creating video content first, which can then be distributed and adapted for different channels such as YouTube, TikTok, LinkedIn, and blogs. He explained that starting with video content is beneficial because it engages audiences more effectively and provides a richer, more personal experience. This strategy not only enhances SEO but also maximizes the reach and impact of the content. Frank noted that this method is particularly effective in industries like aesthetic medicine, where visual content is crucial for demonstrating services and answering common questions from potential clients.
Looking ahead, Frank shared his views on the future of marketing, highlighting the increasing role of social media and video content. He stressed the importance of staying adaptable and attentive to new platforms and trends to avoid being left behind. While acknowledging the growing influence of AI in handling repetitive tasks, Frank reassured that AI would not replace skilled marketers but would instead complement their work by taking over mundane tasks. He encouraged marketers to focus on creating high-quality, engaging content and to leverage AI tools to enhance their productivity and creativity.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
01 Aug 2024
[PLAYBOOK] From Generalist to Specialist: The Power of Niching Down in Digital Marketing (Andrew Peluso)
In this episode of The Snoball Effect podcast, Andrew Peluso, CEO of Pesty, shared his journey and insights into the digital marketing world. Andrew's transition from co-founding a general web design and development agency to focusing exclusively on digital marketing for pest control companies illustrates the importance of niching down in business. He discussed how his early experiences in pest control sales and a deep understanding of the industry led him to create Pesty, a specialized agency dedicated to serving pest control businesses with tailored SEO and search engine marketing strategies.
Andrew emphasized the critical role of understanding client goals and aligning marketing strategies with business objectives. From the initial conversations, he focuses on his clients' desired outcomes, such as lead generation and sales growth, and ensures that expectations around marketing investments are clear. By maintaining regular check-ins and using analytics to measure key performance indicators (KPIs), Pesty helps clients stay on track and adapt their strategies as needed. Andrew's approach highlights the significance of setting realistic expectations and continuously monitoring progress to achieve tangible results.
A significant part of Andrew's strategy involves leveraging AI and automation to enhance efficiency and effectiveness in digital marketing. He shared various ways his team uses AI, from responding to reviews and creating content to optimizing link-building processes and automating routine tasks. By incorporating AI tools, Pesty can scale its content production, improve quality, and focus more on creative and strategic aspects of marketing. Andrew also touched on the impact of AI on search engine results, noting that while AI overview affects top-of-the-funnel content, the core SEO practices of creating high-quality content and building backlinks remain crucial for success.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
08 Aug 2024
[PLAYBOOK] Storytelling in Solar: Effective Marketing Techniques w/ Jacqueline Mayan
In the episode of The Snoball Effect featuring Jacqueline Mayan, Senior Director of Marketing Communications at Sol Systems, Jacqueline shares her journey from aspiring lawyer to a leading figure in renewable energy marketing. She discusses how her initial interest in law shifted to marketing communications, eventually leading her to Sol Systems, a company dedicated to providing renewable energy solutions. Jacqueline highlights Sol Systems' unique approach of integrating infrastructure with community impact, ensuring that projects not only advance renewable energy but also support underserved communities through initiatives like home remediation and gap services.
Jacqueline also elaborates on the marketing strategies that have driven Sol Systems' impressive growth, such as thought leadership, storytelling, and strategic partnerships. She emphasizes the importance of aligning marketing initiatives with the company's business goals, which involves close collaboration with sales and executive teams. This alignment has enabled Sol Systems to produce impactful content and maintain a strong presence in the renewable energy sector. Jacqueline notes that Sol Systems' commitment to community engagement and innovative projects, like agrivoltaics, has positioned the company as a leader in the industry and has been a key factor in their repeated recognition in the Inc. 5000 list.
Addressing the challenges in the solar industry, Jacqueline underscores the importance of effective communication to overcome misinformation and regulatory hurdles. She explains how Sol Systems tailors its messaging to different stakeholders, ensuring clarity and resonance. Jacqueline shares how digital storytelling, especially through video content, plays a crucial role in conveying the impact of Sol Systems' projects. By planning meticulously and utilizing data-driven marketing techniques, Sol Systems effectively engages its audience and demonstrates the tangible benefits of renewable energy, thereby fostering broader adoption and support for their initiatives.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
15 Aug 2024
[PLAYBOOK] Building Trust in Service Industries: The Baton Strategy (Phil Kirkeiner)
In this episode of The Snoball Effect featuring Phil Kirkeiner, CEO and Co-Founder of Baton Leads, Phil delves into the origins and mission of Baton, a platform designed to help service companies, particularly in the pest control industry, refer leads to one another.
Baton fills a critical gap by allowing companies to pass on leads they can't service—whether due to geographic limitations or specialization mismatches—to other businesses that can handle them. This approach not only helps companies monetize otherwise lost leads but also ensures that consumers receive the service they need from a trusted provider.
Phil underscores the importance of this business-to-business referral network in maintaining customer satisfaction and enhancing service coverage. He also shares valuable insights on the significance of word-of-mouth marketing, particularly in service industries.
He emphasizes that the foundation of successful marketing begins with delivering exceptional service that delights customers, making them more likely to spread the word without needing much incentive. Additionally, he advocates for businesses to implement robust referral programs to amplify their reach, noting that even with all the advanced tools and strategies, the core of marketing success lies in genuine customer satisfaction. Phil's approach ties back to Baton's business model, which leverages these human connections to create a scalable customer acquisition channel.
Finally, Phil discusses the challenges and surprises he has encountered as a business leader, particularly highlighting his growth from a people pleaser to a more decisive CEO. He reflects on the importance of embracing uncomfortable leadership roles and the realization that not every problem requires immediate attention—many issues resolve themselves over time. Phil advises aspiring entrepreneurs to take action without waiting for perfect conditions, stressing the value of authenticity and the importance of starting conversations with potential customers early to validate ideas and drive business growth.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
22 Aug 2024
[PLAYBOOK] Learning to Say No: The Key to Sustainable Growth (Jorrel Patterson)
In the podcast episode featuring Jorrel Patterson, CEO of Demand Construction, he shares both personal and professional insights that highlight his unique journey and the principles driving his company. Jorrel begins by discussing his transformative experience hiking the Pacific Crest Trail, which taught him the value of self-reflection and patience. This experience helped him develop a long-term approach to understanding people's motivations, which he applies to business, particularly in fostering lasting relationships and emphasizing quality over quick wins.
Jorrel explains the founding philosophy behind Demand Construction, emphasizing the importance of prioritizing construction quality over other business aspects like sales and marketing. By focusing on quality, Demand Construction distinguished itself in a crowded industry, especially in solar installation. Jorrel also discusses the critical lesson of learning to say "no," which helped the company maintain its standards and avoid being spread too thin across less valuable opportunities. This focus on quality and the right team has been crucial in navigating industry challenges.
The conversation further delves into how Demand Construction differentiates itself from competitors by maintaining a construction-first approach rather than being driven by sales and marketing. Jorrel highlights the importance of customer experience, particularly for homeowners, and how it drives the company's operational strategies. He also touches on the broader industry trend of contractors needing to build direct and strong relationships with customers, a necessity for long-term success in home improvement. The discussion wraps up with Jorrel sharing personal advice on life, encouraging a mindset of starting, trying, and asking as essential steps toward success.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
29 Aug 2024
[PLAYBOOK] The Ultimate Guide to Referral Marketing: What We've Learned from Talking to 200,000+ Customers
Drawing insights from over 200,000 conversations with customers in the home services industry, Todd and Tori share five essential strategies for building a successful DIY referral program.
Key Takeaways:
1. Nail Your Incentives: Learn how to find the perfect balance in your incentives to motivate your customers without hurting your bottom line.
2. Make it Easy: Simplify the referral process so customers can easily refer friends and family without extra hassle.
3. Promote Effectively: Discover tips to keep your referral program top of mind for your customers across various touchpoints, from your website to newsletters.
4. Track Performance: Understand the importance of monitoring your program’s success and how to refine it for even better results.
5. Iterate and Improve: Your first attempt might not be perfect. Get actionable advice on how to refine your referral program based on customer feedback and performance data.
Whether you’re a small business or looking to DIY your referral program, this episode provides practical steps to help you turn satisfied customers into enthusiastic brand advocates. Don’t forget to check out our content hub for templates and more resources to kickstart your referral marketing!
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
05 Sep 2024
[PLAYBOOK] The Evolution of Customer Advocacy in a Digital World (Alex Melen)
In this episode featuring Alex Melen, Co-Founder of SmartSites, several key insights emerged that reflect his deep experience and understanding of the digital marketing landscape. Alex shared his journey of entrepreneurship, which began at a young age when he founded one of the first web hosting companies in the late 90s. This early exposure to the internet's formative years provided him with a unique perspective on the evolution of digital technologies. His passion for entrepreneurship and intrapreneurship is evident as he encourages others to pursue their business ideas, emphasizing that the current era offers unprecedented opportunities for individuals to start and grow their ventures with minimal upfront costs.
Alex also discussed the significant challenges he has faced in scaling SmartSites, which has consistently doubled in size every 18 months since its inception. He highlighted the complexities of managing a rapidly growing company, particularly the difficulty in hiring, training, and retaining talent with digital expertise. Alex explained that as the company grew, he had to learn to delegate responsibilities and empower others, a shift that was crucial for SmartSites' continued success. He also noted that specializing in distinct digital marketing areas, such as SEO, PPC, and social media, has allowed the company to deliver exceptional results for its clients, particularly by focusing on specific industries like home services and dentistry.
One of the most insightful discussions in the episode revolved around the impact of AI and the need for businesses to adapt to rapid changes in digital marketing. Alex stressed the importance of staying ahead of the curve by setting aside a portion of the budget for experimentation with new technologies and strategies. He pointed out that AI, especially generative AI, has the potential to disrupt traditional search engines like Google, which could significantly impact how businesses reach customers. Alex's advice to continuously test and innovate in marketing approaches serves as a crucial takeaway for businesses aiming to thrive in an increasingly competitive digital landscape.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
12 Sep 2024
[PLAYBOOK] The Complete Marketing Strategy for Home Service Companies (Evan Weber)
In this insightful episode of The Snoball Effect featuring Evan Weber, a seasoned digital marketing expert, he emphasizes the necessity of a multi-channel approach for home service companies. He explains that to maximize visibility and growth, businesses must diversify their marketing efforts across platforms such as Google Ads, Facebook, Instagram, and even TikTok. By leveraging both paid and organic strategies, including search engine optimization (SEO) and retargeting ads, companies can build a comprehensive funnel that attracts and nurtures potential customers from various online spaces. Weber stresses that website effectiveness is also crucial, as it serves as the central hub for converting visitors into leads. He recommends investing in user-friendly, conversion-optimized sites that showcase professionalism and build trust.
Weber also touches on the importance of combining digital with traditional media for a well-rounded marketing strategy. Local TV, radio, and even direct mail campaigns can still play a significant role in reaching different audiences. For instance, he introduces the concept of "post-pilot" campaigns, where a website visitor's information triggers a postcard to be mailed to them. This unique blending of online and offline marketing tactics helps businesses engage with prospects on multiple fronts. Furthermore, retargeting through social media and third-party platforms like AdRoll ensures that businesses stay top-of-mind for potential customers long after they've left the website, creating what Weber calls an "infinite loop" of engagement.
A key takeaway from the episode is Weber's insistence on the importance of reviews and referrals, particularly for home service businesses. He suggests that cultivating a strong base of customer testimonials and leveraging them across ads and website content can significantly enhance trust and credibility. To further maximize results, Weber encourages businesses to constantly monitor their competition, borrowing and improving upon successful tactics. By being strategic and resourceful, even companies with limited budgets can craft a marketing plan that rivals larger competitors, all while maintaining a focus on optimizing their website and advertising efforts to drive conversions.To connect with Evan:
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
19 Sep 2024
The Power of Personalized Outreach in Home Services (Alex Burkhead)
In this episode, Alex Burkhead, Co-Founder of Moovsoon, offers insights around modernizing customer acquisition and relationship development in the home services industry. Moovsoon stands out by offering a system that leverages property listing data, helping service providers such as movers connect more effectively with homeowners and realtors at the right time. A key innovation discussed was the use of a data feedback loop, where Moovsoon continuously refines and personalizes data based on user interactions. This allows businesses to optimize their outreach strategies and improve lead generation, particularly by enhancing outbound marketing efforts.
Alex also emphasized the importance of clarity and trust in building both a strong brand and an effective product. He described how Moovsoon focuses on presenting clear value propositions to clients, ensuring that users can easily understand and trust the system. He highlighted the challenge many home service providers face in managing multiple software platforms and underscored the importance of offering a straightforward and transparent solution. By doing so, Moovsoon helps businesses streamline their operations and maximize the efficiency of their marketing funnels, particularly in the high-stakes world of moving services, where transactions are infrequent but significant.
Additionally, Alex touched on the power of word-of-mouth marketing, especially in industries like moving, where recurring revenue is rare. He provided actionable strategies such as ensuring smooth customer experiences, being proactive with outreach, and engaging with realtors and homeowners in a personalized manner. The podcast highlighted how over-delivering on customer expectations—whether through small gestures or timely service—can help build strong, lasting impressions and lead to organic, word-of-mouth referrals, which are crucial for growth in the home services sector.To connect with Alex:
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
26 Sep 2024
[PLAYBOOK] Technology and Teamwork: Insights for the Solar Industry (Jing Tian)
In her conversation on The Snoball Effect, Jing Tian, Chief Growth Officer at Tigo Energy, shared her unique journey from being trained as a chemist to becoming a leader in the solar industry. She recounted her background in polymer science and her initial foray into the startup world, highlighting how her scientific expertise shaped her approach to business. Throughout her career, particularly in solar energy, she has focused on creating innovative solutions that merge solar power production with cutting-edge technologies to enhance efficiency and safety in energy systems. Tigo Energy's global impact, supporting solar systems that produce gigawatt hours of energy on seven continents, stands as a testament to her leadership and vision.
Jing emphasized the importance of fostering a culture of success within a company, describing it as an environment where employees feel empowered to contribute, grow, and thrive. She illustrated this idea with a personal story of climbing Mount Shasta with her colleagues, reflecting on the teamwork, communication, and growth mindset that led to their success. From this experience, she distilled four key elements for building a culture of success: open communication, a growth mindset, coaching and mentoring, and the ability to embrace change.
These elements, she believes, are critical to creating a workplace where employees are engaged and aligned with the company's mission.Jing also touched on the future of the solar industry, identifying virtual power plants and solar-plus-storage systems as major areas for growth.
She envisions a future where distributed energy systems, powered by advanced software, replace traditional power plants, allowing communities to generate and manage their own energy needs. Her insights into both leadership and technological innovation offer valuable lessons for entrepreneurs and industry professionals looking to drive growth and embrace change in an evolving energy landscapeTo connect with Jing:
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
03 Oct 2024
[PLAYBOOK] The Power of Handwritten Letters in a Digital World (Matt Young)
In this episode of The Snoball Effect featuring Matt Young, CEO of IHAUL MOVE and founder of MovingLetters.ai, the conversation delves into the importance of personalization in customer engagement within the moving industry. Matt emphasizes that modern customer outreach has become impersonal, often relying on surface-level communication like phone calls and texts. To counter this trend, he advocates for the use of handwritten letters, which he believes create a lasting impression on potential clients. His company, MovingLetters.ai, blends technology with the charm of handwritten letters, helping moving companies stand out by offering a personal touch that resonates, particularly with women, who often make the household decisions during a move.
Matt discusses the unique combination of data and personalization that sets MovingLetters.ai apart. The company uses data on new home listings to send handwritten letters to homeowners on behalf of moving companies, offering personalized messages that engage the recipient emotionally.
By doing so, they humanize the moving process, which is often stressful, and create a deeper connection with clients. Matt shares a successful example of one of his clients who included his wedding photo on the letter, which resonated with recipients and helped build trust.
Finally, Matt talks about the future of technology in the moving industry and his experiences with AI. He notes that AI tools, like ChatGPT, have revolutionized certain aspects of the business, particularly in terms of efficiency and SEO optimization.
However, he stresses that AI should not replace the human element of customer service, but rather complement it by freeing up time for companies to focus on personalized outreach. Looking ahead, he predicts that AI and automation will continue to evolve, impacting the industry in areas like customer service and lead generation, while maintaining the core value of human connection.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
10 Oct 2024
[PLAYBOOK] Taking Risks in Marketing to Fail Fast and Learn Faster (Eric Dahl)
In this episode of The Snoball Effect, Eric Dahl, SVP of Marketing Operations at Roofer Marketers, delves into his journey in marketing and shares insightful strategies for risk-taking in the field. Eric highlights his unconventional path into marketing, starting from a career in real estate investment and transitioning to marketing after the 2008 recession. He shares how a pivotal moment in his career occurred when a tech company took a chance on him for a marketing role, despite his lack of formal experience. This risk, along with his passion for creativity and the influence of his father—an award-winning advertiser—shaped his marketing philosophy.
One of the core themes of the conversation is the balance between taking risks and adhering to best practices in marketing. Eric emphasizes the importance of focusing on emotional connections with customers rather than just highlighting product features. He recounts a successful campaign that resonated with consumers by tapping into emotions, which ultimately drove record sales. Eric also touches on the concept of "failing fast," sharing that marketers should not shy away from risks, even if some ideas don't succeed. Learning from failures is crucial in staying innovative and maintaining a competitive edge in the fast-paced world of marketing.
Toward the end of the podcast, Eric introduces the principle of "create, validate, and replicate," a formula he learned from a mentor and has applied throughout his career.
This approach helps marketers stay agile, ensuring that creative ideas are tested, validated, and scaled effectively. Eric also draws a parallel between marketing and sports, likening marketing to a "speed game" where quick execution and attention to detail can make all the difference. Ultimately, the conversation underscores the importance of balancing creativity with strategy and always striving for continuous improvement in the marketing field.To connect with Eric:
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
16 Oct 2024
[PLAYBOOK] $1 Million Solar Giveaway and Customer-Centric Solutions in Green Construction (Jorrel Patterson)
In this episode of The Snoball Effect, Jorrel Patterson, CEO of Demand Construction, shares how his company integrates education into its core culture. Jorrel emphasizes that Demand Construction’s focus on educating both employees and customers helps foster strong relationships and ensures high-quality service delivery. By empowering customers with knowledge about sustainable energy, the company makes the transition to renewable energy smoother and more accessible. This educational approach also helps to create a more positive and informed customer experience, leading to higher satisfaction rates.
Jorrel discusses the importance of aligning the company’s internal values with customer-facing interactions, ensuring that every employee understands and reflects the company's mission. He highlights how a well-educated team, coupled with clear communication and consistent customer care, builds trust and loyalty. This, in turn, improves the overall success of the business, particularly in the highly competitive and evolving green construction industry.
Jorrel also announces Demand Construction’s $1 million giveaway initiative, designed to support customers in transitioning to renewable energy. While this initiative is exciting, Jorrel focuses more on how the company’s educational and customer-centric philosophy positions it as a leader in sustainable construction, setting a high standard for service and innovation in the industry.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
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