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Join us as we discuss mindset and our own mindset shifts toward SEO in this episode of the Simple and Smart SEO podcast!
Here's a few points of discussion:
•Shopify store owners need to develop their own custom SEO strategy because there is no one size fits all for every business. • Documentation is important for an effective SEO strategy. • Product titles, collection titles, alt text, meta descriptions, blogs and on page copy are some of the elements that should be considered when developing an SEO strategy. • Utilizing keyword research and internal linking are also important parts of an effective SEO strategy.
What was your favorite takeaway? Listen now and leave a review!
In today's episode, we share a little bit about ourselves and our love of SEO.
•Brittany Herzberg is a copywriter and SEO strategist who helps healthcare business owners. • Crystal Waddell is an e-commerce seller who uses Shopify to power her online store. • The two met in 2018 and started talking about all of the different things they were learning in their businesses (bonding over their love of Dunkin coffee!) • One of the things that attracted Brittany to SEO was how simple changes can make a big difference. • For Crystal, meeting Brittany meant having someone to talk to about business growth – somebody she could learn from and bounce ideas off of.
Leave a review and let us know what you think of the episode!
What's in our 2nd episode? Here's a quick overview:
•People should do keyword research to figure out what terms relate to their business that people are searching for on Pinterest, and then use those keywords in their profile name and description. • The Pinterest profile name is the bold area underneath one's picture. • It is important to have 10 boards at a minimum, with 20 pins per board. • Delete is a naughty word on Pinterest- consider hiding or making secret any boards that are not related to business goals.
Make sure you listen until the end to pick up a genius tip for Pinterest if you use Instagram Reels!
Like and subscribe to the Simple and Smart SEO podcast!
• On today’s episode, we discuss their favorite SEO tools for Google. • Brittany’s top pick is Ubersuggest, which she uses for keyword research and site audits. • Crystal loves Surfer SEO, which can help you with things like adding missing keywords and adding internal links, as well as giving you ideas for new content. • Brittany's second pick is the Keywords Everywhere extension to download keywords and export them. • Crystal's second pick is Ahrefs, which has a free version that lets you utilize some of its features (broken links and other errors) for one website. • Brittany also touches on how Google's "people also ask" and "related searches" sections can give you content ideas and different keyword phrasings to consider. • Crystal's final pick is the Content king app. Content King provides SEO site health feedback in real time and gives you a list of tasks to improve your website's ranking. • Remember that it takes time for changes to show results- keep at it!
•B is an expert on Instagram and SEO, and she has grown her following by focusing on one thing. Listen to find out what that is!
• Repetition is key when it comes to getting your message across on social media.
•Use keywords to figure out what phrases or words you need to have in your captions so that you can show up as the answer to whatever they're searching for.
•An example of this is using the key word "client testimonials" in a caption about gathering client testimonials.
•Adding keywords to your Instagram handle or profile name is a great way to optimize your social SEO strategy.
• If you already have an Instagram handle that you're happy with, there's no need to change it just for the sake of keywords.
• You can take your best performing Instagram content and repurpose it for your website
What's in our 7th Episode? It's Part 1 with Laura Jawad!
Laura Hmelo Jawad, Ph.d joins B and Crystal to talk Local SEO from the solopreneur perspective.
Laura is a pregnancy and postpartum personal trainer and birth doula who helps people stay strong and active during their pregnancy, have a powerful birthing experience, and recover afterwards.
Laura has a PhD in oceanography and was a research scientist for two decades before pivoting to her current line of work.
She shares her start with SEO when she couldn't find her business in a Google search.
Laura defines SEO as the art of getting Google to serve you up in search results.
To build domain authority, Laura writes long form content with keyword research.
Laura's SEO process includes Googling the seed keyword and then looking at the related queries, people also ask, and Google suggestions.
What's in our 8th Episode? It's Part 2 with Laura Jawad!
•Brittany, Crystal and guest Laura Jawad chat about how SEO enabled Laura to fill her client roster (Part 2). • They discussed the importance of using Google as a keyword exploration tool. • Calls to action and internal linking are important in keeping people engaged with your website. •Google recently released a core update which has caused some SEOs to see a decline in traffic or ranking. • Google's goal is to serve up the best answers to questions that are Googled, so if content is expert, trustworthy, and relevant, rankings may shift but will not be taken away entirely. • Google's algorithm prioritizes three things: expert content, trustworthiness, and relevance. • Conversion is key - make sure you're clear about what services you offer and how to contact you. • Instagram success may come down to whether or not someone has "it" - i.e., the ability to produce performative content that will engage an audience. • SEO has been a business lifeline for Laura, allowing her to continue driving traffic to her website even when she was unable to post regularly due to health challenges. • By sharing her personal story, Laura has been able to attract compassionate people into her universe and create deeper connections with them.
Leave a text or voice memo with your thoughts on this episode here!
What's in our 9th SEO Episode, all about about on-page SEO mistakes?
• Mistakes include using generic headlines that don't help with ranking or conversions, and having buttons that say "learn more" without being specific about where the link goes. • You can improve your website by being more intentional with your headlines and button text, and by using keyword-rich anchor text. •It is important to have headlines, buttons, and texts on images for SEO purposes.
• Follow your instincts and be available in a way that people need you. • Creating services and packages can be challenging, but it is worth it.
What on-page SEO nuggets are going on your to-do list? Tell us here!
Erin Ollila is an SEO copywriter who helps business owners communicate the value of their products and services.
Erin started her career writing for an agency that worked with medium-sized businesses, before transitioning to working with larger brands.
Erin now writes website copy for small businesses, in addition to staying on with her big brands clients.
It depends on the business whether the URL slug for an about page should end in a focus keyword phrase. The decision should be based on long-term business growth.
If you need to make an adjustment, it is suggested to keep the old page as a hidden page on your website with decreased priority. Write a new page for your change and prioritize that in navigation so you won't lose all of the traffic from the old page gradually decreases.
Hidden pages can be used to target local SEO without overwhelming the navigation bar Creating creative navigation terms can be an effective SEO tactic, but it is important to make sure that the terms are clear and not confusing.
Google and other search engines use algorithms to determine where a given piece of content should rank in the search results.
One important factor is domain authority: a measure of how much "authority" or trustworthiness a website has.
Domain authority can be thought of as a vote from other websites; the more votes (or links) a website has from high-quality websites, the higher its domain authority will be.
There are four types of search intent: informational, navigational, commercial, and transactional.
Internal linking is when you link to other pages on your website, and external linking is when you link to pages on other websites.
Page depth is the number of clicks it takes to get from the homepage to a certain page on the website. The ideal number of clicks is three or less.
SEO title and meta-description are pieces that you see on the backend of your website for each page.
The SEO title should be no more than 67 characters (B) 55-60 characters (Crystal), and the meta-description should be no more than 155 characters.
On-page SEO is about making individual pages show up in search results. This can be done by focusing on things like the URL, slug, headlines, button copy and images.
Off-page SEO is about building relationships and getting links from other websites. This can help improve your website's ranking and visibility.
Technical SEO is about improving the technical aspects of your website to make it more visible and accessible to search engines. This includes things like site speed, sitemaps and mobile optimization.
Local SEO is about optimizing your website for local searches. This includes things like creating listings on directories and ensuring that your NAP (name, address, phone number) information is accurate across the web
We chat w/ social media ads expert Ashleigh Chanél about words that sell ... and of course, SEO! Ashleigh Chanél has 2 first names and 2 middle names. Also, 1 last name! 🤣🤣🤣 Join the ads convo here!
About Ashleigh Chanél:
A world travelling lover of charcuterie boards, expert Digital Marketer & the CEO of Make Your Mark Digital Marketing Agency.
Ashleigh Chanél helps profit-driven business owners transform their businesses into revenue-generating & impact-creating machines without the extra time and stress.
I position my clients as authorities in their industries with tailored organic & paid marketing and advertising strategies.
On SEO:
SEO is important for EVERY business.
It can take some time to see results from SEO.
SEO is a great way to get in front of people who know what they want or need.
On Ads:
Ads are a great way to market: they are easy to set up & don't require a lot of effort.
Ads can be used to target people who have visited your website before.
The 4 main types of ads: personality, credibility, vulnerability, & feel-good.
Ads can work if you have a plan & know what your audience wants.
Most effective when your messaging is on point.
Can be used to target people who have visited your site before.
On Connecting With Your Audience:
Voice notes are a great way to connect with your audience & build relationships.
You need to invest time or money into marketing tactics that will help you reach your goals.
Learn how copying other people's messaging can lead to business problems down the road.
On Marketing:
All marketing strategies work, so pick 1 & stick with it.
Ashleigh Chanél shares her favorite Rachel Rogers' suggestion.
Take the quiz to get your custom passive income strategy for your program, service, or digital products that lets you wake up to money, put down your phone, & reach your next level business goals without being always on social media.
We are chatting PART 2 with social media ads expert Ashleigh Chanél about words that sell ... and of course, SEO!
About Ashleigh Chanél:
A world travelling lover of charcuterie boards, expert Digital Marketer & the CEO of Make Your Mark Digital Marketing Agency.
Ashleigh Chanél helps profit-driven business owners transform their businesses into revenue-generating and impact-creating machines without the extra time and stress.
I position my clients as authorities in their industries with tailored organic and paid marketing and advertising strategies.
Ashleigh on Marketing Mindset:
People are scared to spend money on ads because they don't want to waste it, but ROI is not always monetary.
You can validate your funnel by asking people in your ideal audience their thoughts on it before you put it out there publicly.
Ask your audience what they want and what they hate about your industry before you start marketing to them.
When selling something, it is important to be able to explain how it will benefit the buyer; if you can't do this, then it will be difficult to make the sale.
Ashleigh on Ads Mindset:
Ads don't have to be hard, but you need a strategy behind them.
If people aren't clicking on your ad, there's an issue with the targeting, creative, or copy.
If people are clicking on the ad but not opting in, there may be a disconnect between what your customers are looking for and what you're offering.
Ashleigh on Overwhelm:
Focus on one thing, rather than feeling overwhelmed by trying to accomplish everything at once.
It's okay to take time off in the middle of the week to rejuvenate yourself - this will make you more productive overall.
When you're at your best, everyone else gets the best of you too. So do what makes YOU feel good.
Today we're talking about the Google Helpful Content Update and what it means for content.
Here's the top takeaways:
Google released an update called the helpful content update which could impact your website's search engine ranking.
Helpful content is defined as content that satisfies the search intent of the user, is well written, and is informative.
You can make your content more helpful by writing for human beings instead of search engines.
Pay attention to what questions people are asking you and create content related to your niche.
A few things we've learned...
Creating content that is helpful to your audience will also help build trust with Google and other search engines, making it more likely that your website will be seen as a trusted authority.
Product reviews, images, videos, and links are all ways to create helpful content that demonstrates your expertise.
Structuring your content in an easily digestible format will also help search engines understand your website's purpose and improve its ranking.
Here's how to create helpful content in a simple and smart way:
Establishing yourself in the customer journey and providing helpful content builds trust with potential customers and gets them to your website.
Use Google Analytics (or your website host) to see what content is performing well and optimize it.
If you're ready to create new content, use a tool like Surfer SEO to get ideas for topics that will help you become an authority on a particular keyword.
⬇️ CONNECT WITH US HERE ⬇️
Use Crystal's Affiliate link to get started with Jasper.ai!
Meet: Leah Bryant! She's the founder of Leah Bryant Co., an all-woman podcast production boutique agency that helps coaches & course creators launch & manage their podcasts.
Takeaways: Workflows are important in podcasting in order to make the process less stressful.
Key templates to use in podcasting include guest outreach, show notes, and graphics.
B is analytical & helps with the organization of the podcast, while Crystal handles the technology.
Leah is starting a podcast with a buddy, Marcie, about private podcasts—an underutilized asset for businesses.
Host a private podcast on Hello Audio, Libsyn, or Captivate:
Hello Audio was the 1st to spearhead private podcasting.
To make a private podcast, you pay a fee and set up your RSS feed like normal.
Several creative ways to monetize a podcast:
The way to monetize a podcast is by sponsors, ads, Patreon, selling merchandise, etc.
Build community is important for business growth & connection.
Galas.fm allows people to stay connected & continue the conversation.
Leah loves helping podcasters because she takes a holistic approach to find gaps & fill them.
Fun facts about SEO & podcasting:
SEO is important for audio since Google started indexing it around 2018.
Utilize blog posts, optimize website pages, use keywords throughout the podcast player, and edit audio metadata to include keywords and other information.
What's in our 23rd Episode with SEO expert & consultant Stephanie Long, part 2?
Our Takeaways:
1. Use Screaming Frog and Google's Page Speed Tool to optimize images and improve page speed.
Use Screaming Frog to optimize images for alt text and size.
Site structure should be easy to navigate and make sense logically.
Contact Stephanie for a free consultation and audit.
2. Optimize your Wordpress pages and Shopify pages.
WordPress users: update your URL slug to something relevant and optimized.
Shopify users: remember to check the box for automatic redirection when you make changes to a page.
For URL slugs, try to keep them 3-4 terms long and relevant to the page topic.
3. What is White Hat SEO? What is Black Hat SEO?
White hat SEO is optimizing your blog appropriately, putting in the targeted keyword on each page, two to three times max.
Black hat SEO: keyword stuffing, buying links, shady stuff behind the scenes.
Competitive research falls under white hat seo.
4. How to choose the best keywords for your site:
Make sure that the keywords you're targeting are actually being Searched by potential customers.
Using UberSuggest and Answer the Public can help ensure that you're using white hat SEO techniques.
5. Find out the difference between a web developer's job and an SEO's job.
Final Note: If you Google your business name and don't come up on the first page, check that you're optimizing your keywords for the right keywords and go on podcasts to increase your visibility!
What's in our 24th Episode with Public Speaking Expert and Coach Laurie-Ann Murabito?
1. SEO is important for everyone, not just big companies.
Get permission to reuse content by getting testimonials from those you speak with or for, which also helps with SEO strategy.
Repurposing speaking content into blog posts or audio/visual content builds SEO on your website.
2. Public speaking is so much more than stages and Zoom calls.
Laurie described three types of speakers: motivating, professor, and marketer.
The opening of a presentation needs to grab people's attention and give them a reason to put their phones down.
The "meat of your presentation" should be three tips or ideas, supported by data and stories.
3. On-page SEO and off-page SEO are powerful way to build reputation management and saturate the search engine results page with your authority.
OFF-PAGE: Speaking engagements are a great way to get your name out there, and transcripts of those speeches can be repurposed into written content or videos.
ON PAGE: Having a blog or podcast on your website helps you show up in different formats on the search engine results page,
OFF-PAGE: Link back to images and videos of yourself from speaking engagements.
ON-PAGE: You can keep visitors on your website longer by embedding YouTube videos of your podcasts rather than sending them off-site.
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
16 Nov 2022
Combining PR and SEO Strategy w/ Alisa Meredith of SEMrush
00:41:09
What's in our 25th Episode? Alisa Meredith is a Senior Product Marketing Manager at Semrush. Today she is sharing about their SEO products Surround Sound.
1. Surround Sound is an SEO tool that helps with outreach.
Surround Sound SEO is different from traditional SEO because the goal is not to rank your website or content, but rather to get mentioned on high-ranking websites.
Brand visibility is how often your brand appears in search results, and share of search is what percentage of those results are yours.
2. It is important to understand where your business stands in the market.
There are three types of keywords to consider: content marketing, commercial intent, and transactional intent.
Using high intent keywords (keywords with commercial intent) will help you.
3. Surround Sound SEO is a way to leverage other sites that already rank for keywords to get your own site mentioned.
Try to build a relationship with the publication by offering something in return.
Understanding a customer's unique buyer's journey is important to align marketing.
1. Surfer SEO is a tool that helps you rank higher on Google
Surfer SEO helps you figure out which articles to write in order to show up as an authority on a particular topic.
You can use Surfer SEO to find keywords with high search volume and low difficulty, meaning they'll be easier for you to rank for.
Search intent should be taken into account when choosing keywords.
2. You can use Surfer SEO to create blogs by following its suggestions for topics, keywords, and linking strategies.
Surfer SEO is a keyword research and blogging tool in one.
Surfer SEO helps you determine the keywords to use in order to rank.
Surfer SEO provides recommendations based on what you are already ranking for.
Grow Flow is an amazing product within Surfer that gives insights about your website's progress and performance - it's like having your own Content and SEO Director on staff!
What you get as a paid private podcast member: - action-oriented weekly episodes - clear "how to" instructions - unlisted YouTube video tutorials - access to an exclusive Q+A thread for subscribers - and everything is less than 10 minutes
We are talking to Salina Yeung all about using LinkedIn to complement your SEO Strategy. Salina is a current Linkedin business strategist and coach who has worked with Fortune 500 companies, helping them use LinkedIn for marketing and sales.
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
18 Jan 2023
Unlock the Secrets to SEO & SOP Magic w/ Dolly DeLong
00:50:51
Today we are talking SEO for blogging & SOPs (Standard Operating Procedures) for a smooth blog workflow w/ Dolly Delong, brand photographer & systems educator!
1. Marisa Corcoranencourages entrepreneurs to focus on creating a clear, specific message that will spark curiosity and get people following up out of interest.
Marisa's signature program, the Copy Confidence Society, helps people uncover what to say and how to say it so they can attract their dream clients with words used on websites, social media posts, emails etc.
B realized she was a copywriter while attending Marisa's Copy Chat Summit in 2020!
Marisa suggests using the Proton Pack Messaging Playbook which consists of four Ps (Person, Product, Purpose and Perspective) to help hone in on one's messaging. (She's giving it away FREE at her LIVE masterclass!)
2. Listen as Marisa workshops Crystal's SEO offers.
Marisa noted that people need multiple touchpoints in order to remember something or someone; this is why repetition is so important.
Marisa shared two of her motifs:
“The best copy cannot fix a muddied message” and
“People make purchasing decisions based on what you're selling (something they want) as well as if you are the person they want to do business with."
1. Erin O discusses the [ease and] importance of utilizing SEO on and off platform, including social media platforms.
LinkedIn is especially important as it often appears second when searching someone's name on Google due to its high indexability.
Social media platforms are prioritizing SEO, so content creators should be aware of this when creating their material.
Search intent is more important than hashtags in terms of getting the right results on social media searches.
2. Offsite SEO benefits can still be achieved even without having one's own platform.
Be assertive and strategic with backlinks when appearing on other podcasts or shows.
Showing up online in multiple places is an authority building tool that helps dominate search engine results pages for topics related to one's business.
Offsite SEO efforts, such as those on podcast players and YouTube, can yield faster results than website SEO.
3. SEO is vital for businesses to remain competitive during a recession.
Offsite SEO has evolved from spammy backlinks to a pay-to-play system.
Small businesses can still compete without paying for links by pitching content and writing guest posts.
Copywriting and SEO intersect at this point because if searchers don’t feel a connection with what is being shared then they will keep clicking past it.
For solo entrepreneurs who do everything themselves there is no distinction between developer tasks and SEO tasks- both must be done together for success.
To sum it up: • AI tools are increasingly influencing how people search on the internet, so content must be written to meet Google's EAT (Expertise, Authority & Trustworthiness) • The best time to invest in SEO is now; existing content can be optimized according to best practices without having to start from scratch.
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
01 Mar 2023
Improve Your Website Visibility With an SEO Audit (Guest: Jordan Gill)
00:47:28
This transcript has been machine-generated and has not been edited for errors.
In this episode, we interview Jordan Gill, the founder of Systems Saved Me and the questions surrounding her site as her team switches hosting providers.
1. Jordan talks about her business and its transition from offering VIP days to an even more expanded "life first" business approach.
Jordan defines SEO as the ability to be found on the internet.
Over the years, Jordan's team has built a strategy of ranking multiple domains for keywords they want to win.
2. Jordan, Crystal, and Brittany review an SEO audit of SystemsSavedMe.com: what's working well, opportunities for improvement and changes in the business.
Jordan revealed her website had been "dead" for 5 years before they started making progress in January 2022.
Jordan and her team focused on updating meta descriptions and alt text.
Incidentally, Jordan was also adding backlinks from other websites to hers through a directory page on her site as well as podcast appearances.
Jordan's team also "sprinted" a YouTube Shorts strategy which helped bring more traffic to her website.
More about Jordan! Jordan Gill is a 7-Figure Business Strategist whose mission is for high-achieving business owners to prioritize rest without sacrificing revenue! She’s helped over 400 coaches and consultants work with clients only 4 days a month with VIP Days! When she’s not spreading the gospel of VIP Days, she’s working on one of her thousand-piece jigsaw puzzles or traveling the world with her husband and bonus son.
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
08 Mar 2023
Master SEO & Overcome Imposter Syndrome w/ Meg Yelaney
01:00:28
Meg Yelaney is a business mentor, podcaster, & speaker whose passion lies in helping women build businesses that allows them to thrive in their marriages as much as their bank.
1. Laura discussed the advantages and disadvantages of online tools, including Chatbots (Chat GPT vs. Jasper), Surfer SEO and the Hemingway app.
She noted the importance of fact-checking and avoiding generating false or offensive content.
AI tools, like Jasper and Chat GPT, can save time and provide assistance for tasks, such as creating meta descriptions, headlines and alliterative content.
Careful consideration should be taken when using these tools, since they rely on the internet for their knowledge.
2. Laura's top four tips for using online tools for SEO copywriting:
Address the tone of content to ensure it was written by a human.
Verify that content is factually accurate.
Run content through a Ai detector such as Hugging Face OpenAI Detector.
1. Holly cautions against knee-jerk reactions to Google updates and recommends waiting it out before making changes.
To understand what content Google will display, study its results and understand the different presentations it offers (e.g. a YouTube video, a snippet, an organic link).
"Infinite scrolling" keeps people on Google longer, making them more likely to click on a result.
2. Holly suggests choosing five to seven topics for pillar posts to make Google see you as an authority on a topic.
For blog posts, interlinking (aka internal links) is important for Google and headings should be included that help readers skim through the content easily.
Tracking metrics is key to understanding if efforts are achieving desired goals.
3. Metrics to track in Google Analytics and Search Console:
Page Views, and SEO performance (organic traffic).
Audit past content is to evaluate reader experience (images, headings, etc.)
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
29 Mar 2023
Website SEO's BFF: User Experience Design w/ Susan Reoch
00:46:45
Susan Reoch straddles the worlds of user experience (UX) and conversion copywriting, provides resources for entrepreneurs and businesses through her weekly newsletter, UX Factor, and an Epic UX group coaching program.
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
05 Apr 2023
Where SEO & Video Strategy Intersect w/ Alex Minor
00:41:09
Alex Minor is the Creative Director and Lead Strategist at Eye Am Media. In his former life, he was also a freestyle rapper. Now he uses the lessons learned from his adventures in the rap game to help create memorable experiences through branding and media.
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
26 Apr 2023
Schema + Sitemaps w/ Crystal Carter, Head of Wix SEO Communications
00:42:03
Crystal Carter is Head of SEO Communications at Wix and co-host of SERPS Up SEO podcast; she loves working with the product team and speaking to users.
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
03 May 2023
Off-Page SEO: Use a Podcast To Build Brand Awareness w/ Whitney Surane
00:46:23
Whitney Surane is the Founder and SEO of MadlyWish.com, an online boutique that specializes in children’s keepsakes like birthday crowns and tooth fairy pillows.
Whitney wants to start a podcast to create meaningful content for her audience and came on the show to find out how we got started.
Whitney has learned the importance of user experience and SEO on Shopify, the value of meta-descriptions, targeted keywords, and customer testimonials.
She is now starting a podcast to provide customers further support while also supporting other small businesses and women.
Crystal & B started their podcast to share conversations with others and ease the loneliness of entrepreneurship. Here's our tips for your podcast:
Basic equipment such as a computer, and cheap microphone (e.g., Blue Snowball) and headphones.
We do not have a pre-set structure, but keep an idea list for topics.
We downloaded our music from Storyblocks.
We record our podcasts on Zoom.
Post-production editing is done by Crystal or a Fiverr editor.
Podcasts are an excellent way to build trust and relationships with listeners due to the audio format and personal connection.
Leverage SEO by utilizing keywords in show titles, descriptions and transcripts.
Manage workload with automated processes such as HoneyBook intake forms.
Our favorite tools for podcast organization:
Google Docs.
Headliner App - assets for podcast guests.
Descript - editing & transcription, Garage Band and Auphonic for post-production.
We talk about finding the balance between pricing, personal values, setting boundaries, and leveraging visibility opportunities such as SEO to grow a business without burning out.
TaVona talks pricing:
Change pricing in order to have a sustainable business.
Connection between value, worthiness, and pricing.
How personal beliefs and experiences can affect decisions regarding pricing.
The fear of pushing people away with pricing.
Identifying ideal clients: readiness, ability, and willingness to pay.
Consider personal capacity and lifestyle when setting prices.
TaVona on the nervous system + business:
The nervous system needs comfort and safety.
Calm the nervous system by breaking down the numbers.
Establish boundaries and identifying the "why" behind business decisions to maintain personal values and avoid burnout.
Create offers in order to maintain a balanced life and business.
TaVona on SEO + online visibility:
Leverage visibility opportunities such as SEO and networking to help reach more people and grow the business more efficiently.
Creating authentic and intentional branding and messaging to attract the right clients and business opportunities.
About TaVona:
She is a former physical therapist turned master certified life coach and trauma-informed business coach.
She primarily works with women who have a background in healthcare, helping them transition into the online world of business.
TaVona explains the importance of being trauma-informed and how the healing process often involves other people.
A common theme found in healing trauma is addressing issues of worth and value.
Suggestions for overcoming feelings of unworthiness include talking through the issue and disassociating it from one's value.
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
24 May 2023
Pinterest Strategies to Maximize SEO w/Mackenzie Armstrong
00:41:14
The discussion focused on leveraging Pinterest as an offsite SEO strategy and maximizing its potential to drive traffic to blogs, podcasts, and e-commerce websites.
Mackenzie Armstrong is a Pinterest strategist for bloggers and podcasters.
1. Pinterest is a search engine, not a social media platform.
Conduct SEO research within Pinterest for better results.
Promote content on Pinterest ahead of the actual season and use clear, concise graphic designs.
Pinterest analytics help identify high-performing content and seasonal trends to inform future content strategies.
2. Focus on email list building as a primary call-to-action (CTA) when driving traffic from Pinterest to a website.
Embed YouTube videos in blog posts rather than directly linking to YouTube from Pinterest.
Make sure boards on a business account are relevant to the business and convert any irrelevant boards to secret boards.
Consider creating blog posts about products to help expand the content available for pins.
3. Viewing Pinterest as an offsite SEO strategy can help rank on Google search and increase visibility for blogs, podcasts, and e-commerce websites.
Emphasis on incorporating SEO throughout Pinterest accounts, including profile descriptions, board names, and pin titles.
For podcasters or content creators, create seven pins per week, one for each day, related to the content produced.
Perform keyword research for SEO within Pinterest by typing topics into the search bar and noting suggested keywords.
Latesha'sLead Overflowis a free 3-day workshop to help people find their marketing style and create a marketing strategy that works well with that style.
1. Latesha defines SEO as the ability for people to find you anywhere on the internet.
Choose keywords based on your niche, content pillars, and what you want to be known for.
Choose marketing channels based on their personality and energy type.
Cohesive brand messaging across platforms starts with knowing one's brand voice, values, mission, and vision.
2. Focus on Simple ways to promote SEO channels.
Share YouTube videos to other platforms or pull quotes from blog posts.
Use email newsletters alongside SEO channels for better implementation.
Connect problem-aware content to different stages of awareness.
Building authority through content, and brand messaging.
3. It's important to collaborate and demonstrate clear messaging in marketing.
B's PET framework: Storytelling broken down into beginning, middle, and end.
Crystal shares the idea of her YouTube channel called "Knowledge Vomit."
Clarity in messaging and showcasing unique knowledge leads to collab opportunities.
Today Angie interviews US! Listen to B and Crystal discuss SEO strategy, content strategy, tools for keyword research, and utilizing Google search results for improving online presence.
1. Have no fear that AI is here!
AI in marketing and copywriting is flawed in areas like giving feedback and prompting.
Instances of AI-generated copy without human editing or proofreading.
2. Steps for an SEO overhaul:
audit for technical details,
update SEO titles and meta descriptions
give every page a job, and
update image titles and alt text
create a content plan
3. Need a Quick SEO Win?
Run Ubersuggest technical SEO audit to fix broken links and other issues.
Aim for a domain authority score of 15 or higher for small businesses.
Use SurferSEO
4. Tips for doing keyword research:
Talk directly to customers to find out the non-jargony words they use.
Use paid tools like Keywords Everywhere or the free Keyword Surfer plug in.
Analyze page 1 search results to understand search intent.
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
21 Jun 2023
SEO Meaning, Analogies, & Local SEO w/ Dave Herzberg
00:45:49
Today we are talking Local SEO & sales w/ B's dad.
Our conversation ranged from the transition of marketing from older tactics (newspapers, radio, door knocking) to utilizing local SEO to target specific geographical areas.
The importance of obtaining customer reviews, follow-ups, and creating a smooth testimonial process for customers.
Honesty is so important in business and the psychology of sales and marketing.
Marketing should focus on the positives and have a ready answer for any negatives.
Self-awareness and humility can lead to a more rounded and successful business owner.
B and Crystal shared ways of using social proof on your website:
Testimonials and statistics, organized for easy reference during writing tasks.
B & Crystal both stressed the strategic use of customer reviews, testimonials, and statistics
Crystal suggested using customer reviews and testimonials in product descriptions to increase relatability and trust (social proof).
Crystal also emphasized using customer quotes to enhance customer experience.
Brittany shared that 92% of consumers read reviews and testimonials before buying a product.
SEO services provided by B and Crystal
B updated Crystal about her new services: which all fall under the big umbrella of SEO.
Crystal believes that an SEO technical audit should be the first step before implementing any further SEO strategies to ensure a strong foundation.
Crystal introduced the concept of 'sprints,' which are condensed work times aimed at accomplishing significant tasks that have a major impact on the business.
Brittany's SEO basics checklist guides businesses through on-page SEO strategies.
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
28 Jul 2023
SEO SHORTS: BEST SEO TOOLS FOR KEYWORD RESEARCH FOR BEGINNERS
00:07:39
Ever wonder what SEO pros use for keyword research? We’re answering this burning question today!
We’re also introducing you to our new segment: SEO Shorts 🩳
(Yes, like the summer version of pants. The intro episode is linked above ⬆️)
Originally our private podcast episodes, we’ve decided to roll these super short (~10 min or less) episodes into our regular show—giving you a double dose of SEO info. 🤓
These episodes are intended to be action-oriented bite-sized nuggets that help you build your SEO strategy & get found online—easily once and for all!
You'll see them drop each Friday. We can't wait to hear what you think!
^^ not affiliate links! Just links to make finding our favorite tools super easy.
We'd love it if you help us spread the word about SEO Shorts! Leave a review on your favorite podcast player! (It takes less than 3 minutes & really helps us reach more business owners like you.)
Help us spread the word about SEO Shorts! Leave a review on your favorite podcast player! (It takes less than 3 minutes & really helps us reach more business owners like you.)
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
09 Aug 2023
Strategies to Succeed in Business & SEO w/ Celia Arias
00:34:14
Today our guest Celi Arias shares her approach to business coaching, which involves simplifying complex business strategies and encouraging self-reliance among clients.
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
11 Aug 2023
SEO SHORTS: WHY ARE INTERNAL LINKS IMPORTANT FOR SEO
00:06:00
What’s one of the easiest things you can do to boost your SEO strategy?
Internal linking!
This is where you link from one page on your site to another page on your site.
Examples include:
Linking from a blog post to your Services page
Linking from your Contact page to your Podcast
Linking from your Services page to a case study
Linking from your About Us page to your Shop
The great thing about this linking strategy is that it doesn’t require cold outreach, you have full control of the process, & it can take less than a minute to implement!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
16 Aug 2023
Finding Balance and Clarity in Business w/Kathleen Booker
00:35:16
In this captivating episode, Kathleen Booker takes us on a transformative journey of breathwork and intentionality. Discover how the simple act of tuning into your breath can unlock a world of peace, clarity, and enhanced productivity in both your personal and professional life.
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
18 Aug 2023
SEO SHORTS: HOW TO OPTIMIZE AN EXISTING BLOG
00:07:14
Work smarter—not harder, they say. Consistently crank out content, they say. Well what "they" haven't been telling you is exactly how to optimize your blogs to incorporate more SEO. In this quick hitting bonus episode of SEO Shorts, Crystal & Brittany are here to walk you through 5 key elements your blog needs in order to improve its ranking on Google & other search engines.
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
23 Aug 2023
Unlocking the Secrets of Google Search Console Tools
00:37:00
Today we focus our discussion on Google Search Console—its setup, functionality, and how its use can optimize website performance and understanding user behavior.
Join us, your hosts Crystal Waddell and Brittany Herzberg, as we discuss how to read and understand the data generated, and how to use such insights to strengthen your website's performance.
1. The Google Product Suite Products We Love To Use.
Google Search Console integrates with Google's other services.
Google Analytics and Google Looker Studio.
2. We created the acronym PIESES (Performance, Indexing, Experience, Shopping, Enhancements, Security) to facilitate data interpretation from the dashboard.
Waddell and Herzberg go in-depth with the 'performance' tool
These insights assist in content creation to drive more site traffic.
Index Coverage indicates which pages are visible on search engines.
Mobile usability is essential as most users access websites via mobile.
We discuss the importance of submitting a sitemap.
We identify the 'linking domains and internal links' feature.
Our favorite: a monthly email report from Google Search Console. Today's discussion centers around leveraging Google Search Console for SEO.
3. Other Notable GSC Insights:
Proposed changes to Google Search Console such as INP (Interaction to Next Paint)
Google Merchant Center for e-commerce sellers.
The importance of Security certificate (SSL) for site audits.
Need help with your GSC? Send us a message on Instagram! B's IG Crystal's IG
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
25 Aug 2023
SEO SHORTS: HOW TO USE HASHTAGS (PROPERLY) ON LINKEDIN
00:13:36
Do you find LinkedIn intriguing? ...and at the same time have zero desire to learn how to play on another social media platform?
We had Salina Yeung on The Simple + Smart SEO Show. (← make sure you go listen to that episode if you want to use LinkedIn to the fullest!) Her energy about LinkedIn is contagious! You’re sure to be inspired after this bite-sized LI hack.
We couldn’t resist asking her a burning Q of ours: How do you even use hashtags on LinkedIn?
News flash ‼️ it’s completely different from how you’re used to using them on Instagram.
Salina shared:
If you should use a branded hashtag
If it’s wise to use the same hashtags on every post
Help us spread the word about SEO Shorts? Leave a review on your favorite podcast player! (It takes less than 3 minutes & really helps us reach more business owners like you.)
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
30 Aug 2023
Website Design and SEO: Best Practices w/Samantha Mabe
00:47:08
Samantha Mabe owns a business called Lemon in the Sea, specializing in Squarespace and Kajabi website design for industry experts, health, and wellness professionals.
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
01 Sep 2023
SEO SHORTS: HOW TO FIX COMMON SEO AUDIT ISSUES
00:13:33
You’ve heard our Live SEO Audits of Brittany’s site & Jordan Gill’s site. But what are those pesky errors that show up on the SEO audit reports all about? What do they mean? And can you even fix them?
Today we’re covering 8 common SEO issues & how to fix them including:
Broken links
Meta description errors
Low word count
SEO non-friendly
Response code 4xx
Title tag errors
Most of the fixes we walk you through are simple & require you to do things like:
Do you feel like this episode helped you create a game plan to get better testimonials? Tell us! Follow, rate, & write a review for the podcast on your favorite player (Apple, Spotify, etc.)
PS: Already have lots of social proof, but want to put it to good use in a case study? ⬇️
1. Matt emphasized the importance of small business owners understanding and implementing their own SEO:
Knowing what goes into SEO like keyword placements,
Content strategies, and technical aspects of SEO.
For any business to thrive, they should be able to handle their own SEO.
Or at least have a basic grasp of its functioning.
2. Matt gave an analogy of a website being a physical store:
SEO is like building roads to that store making it easier for customers to find and access it.
There's value of giving clients an understanding of elements such as title tags, meta description, headings, content styling.
3. Matt mentioned the benefits of using platforms like Shopify for e-commerce:
Shopify can handle large traffic.
Shopify takes care of SEO aspects like SSL certificates.
Matt feels that Wix and Squarespace are limited for SEO (they restrict access to crucial backend features).
4. Tips beyond basic SEO:
Matt mentioned SEO tool Surfer SEO which aids in placing the right keywords at the right places in your content to ensure search engines find them.
A crucial piece of advice from Matt was to get user feedback on the site's user experience to identify site issues and improve it accordingly.
SEO Services need a balanced approach that involves both personality and technical SEO optimization.
Matt emphasized the importance of infusing personality into posts similar to E A T policy (Expertise, Authoritativeness, Trustworthiness) of Google.
Matt and Crystal are generally not in favor of relying on conversion rates as a success metric, preferring to look at the overall growth in terms of traffic and revenue.
The worth of your work should not be measured by the number of clients alone.
Consider the positive changes that their work brings about in their client’s life.
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
20 Sep 2023
SEO, Visibility and Public Speaking Tips w/Will Baggett
00:52:39
In this episode we spoke with public speaking expert Will Baggett about effective marketing strategies to engage audiences and increase brand visibility.
1. Emma emphasized understanding the target audience and planning narratives aimed at specific business goals.
There is value in having fresh, updated content, (shows care for the audience and raises engagement rates).
Emma explained that messages and stories serve different purposes; messages establish a brand's value proposition and mission while stories illustrate these in a relatable context.
Emma Boshart pointed out that while core brand messaging should be consistent, stories used for launches or selling services should change with the audience's needs, making them more timely.
2. Emma discusses the three-step process to write a strategic story:
choosing the topic,
identifying the audience's pain point, want or need, hesitation, benefit, false belief, or solution, and then
crafting a story linked to a business objective.
3. Multiple stories can be created, each serving a different business purpose.
Strategic stories should be fresh and reflective of changing consumers.
For launches, it's advisable to have about three major strategic stories, addressing major objections, hesitations, and pain points.
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
29 Sep 2023
SEO SHORTS: ERIKA MACAULEY: HOW TO HIRE A VIRTUAL ASSISTANT
00:07:11
Let’s say you’d like to bring on help, buuut you also want to figure out WHO you need to bring on and WHAT you need them to do. Feels like a pretty daunting task, eh?
Especially when you have to make sense of all these titles:
Executive Assistant
Virtual Assistant
Online Business Manager
Our recent guest and friend, Erika Macauley, is here and sharing a very special somethin’ somethin’ with us.
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
04 Oct 2023
SEO, Mindset, Personal Branding and Faith w/ Robyn Graham
00:48:25
Join us as we discuss the impact and importance of SEO for entrepreneurs, especially for growing podcast visibility and building businesses without over reliance on social media.
Our guest today: Robyn Graham: a business growth strategist and coach who prioritizes building business foundations before emphasizing social media, giving importance to brand marketing strategies, systems, tools, processes, and especially SEO.
1. How to use SEO strategies for boosting online visibility and growth of podcasts and businesses?
SEO as a simple way through which people find you online.
SEO is optimizing your website to improve visibility and accessibility.
2. There's not one path to entrepreneurship.
Robyn was a pharmacy professional with anxiety issues who became a professional photographer, a business growth strategist, a coach, and then a podcaster.
Transforming mindset, such as challenging negative thoughts helped Robyn overcome fears and anxieties in business.
Robyn attributes her initial business success to consistent networking.
3. What (and why) to focus on SEO when optimizing your website:
Increased visibility versus social media.
Ensure image sizes are not too large to affect site speed.
Use alt text for describing the image in detail; use your business main keyword.
4. How personal faith and personal branding intersect:
Graham describing its incorporation into her coaching approach.
Embrace your personal faith as part of your business identity.
We talked about domain authority, internal linking for websites, and utilizing various platforms for visibility in part 2 of our conversation with business coach Celi Arias.
1. Celi flipped the format of the Simple and Smart SEO Show Podcast and began asking US SEO-related questions.
We emphasized the importance of domain authority.
A high domain authority score improves visibility in search engines.
Improve your DA through internal linking or high-value external links.
a high domain authority score improves visibility in search engines.
2. The role of internal linking.
Improve site navigation for users and search engines.
Internal links are an integral aspect of establishing a strong online presence.
3. Your unconventional approach is okay for your business!
Celi Arias shared her unconventional approach of posting reels on LinkedIn.
Knowing your starting point (i.e. a technical SEO audit) creates a roadmap to your goal.
4. Optimize your website visibility and enhance its profitability with SEO.
Keyword research for SEO is foundational.
Answer three questions: who are you helping, how are you helping them, and what you want to be known for
Brainstorm for an open-minded collection of ideas.
Target people who are unaware of their needs but could benefit from your services.
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
13 Oct 2023
SEO SHORTS: KRISTIN LAWTON: 6-WEEK MARKETING PLANNING RETREAT
00:09:54
Kristin Lawton joined us earlier this year for an episode of The Simple & Smart SEO Show and we couldn’t miss the chance to ask her to go deeper on one specific task she shared.
How to have a 6-week business planning retreat with yourself!
This is a 2-hour task (maybe 4 hr total if you’ve never done this before).
Here’s how Kristin breaks it down:
Make it feel like a treat: get out to a coffee shop or take yourself to dinner
Plan for a quarter and treat the 6-week planning session like a check in—a little more work the first time you do this, but each future retreat will feel like a lighter lift!
2 categories: personal & professional
Write things on or add things to your calendar
Review your quarterly goals & check in on key metrics
Be sure to take Kristin’s quiz to discover your signature brand marketing style!
(Brittany is Shaken!)
Take the quiz & share your result with all of us on Instagram!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
25 Oct 2023
A Deep Dive Into SEO & Client Obsession w/Kerrie Fitzgerald
00:44:42
On this episode of the Simple and Smart SEO Show Podcast, we welcome our special guest, Kerrie Fitzgerald.
Kerrie is a Shopify expert and has an extensive background in e-commerce and organic marketing. She shares her insights on the importance of branding and storytelling in business, drawing from her past interactions and collaborations.
We delve into the specifics of working with e-commerce product-based businesses, discussing how to influence hosts to join Shopify and how to humanize businesses through compelling brand stories.
Kerrie also gives us an overview of customer retention strategies, including the development of courses and membership programs. We get a sneak peek into her upcoming book on 'Customer Obsession', which promises to be an enlightening read for anyone looking to build brand loyalty and create engaged 'super fans'.
Tune in to this episode to learn more about mastering the art of e-commerce and organic marketing. Whether you're a seasoned business owner or just starting out, there's sure to be something for you in this conversation!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
01 Nov 2023
SEO Success, Lead Gen & 3-Day Challenges w/Rachael Spiewak
00:48:38
Today Rachael Spiewak discusses her approach to three-day challenges, emphasizing the importance of search engine optimization (SEO) for digital community building.
1. Rachael stressed the necessity of learning digital skills as an entrepreneur.
SEO is an integral part of any online strategy, whether done consciously or not.
Businesses must differentiate themselves.
You can utilize a variety of platforms to conduct customer research.
Video is the most powerful type of content on the internet.
2. Rachael suggested digital marketing formats to showcase personality and perform research.
Use of an “Ask Me Anything” format to deal with customer queries.
Three-day challenges can grow your list and gather data on her target market.
Leveraging customer language and social proof in SEO.
In this SEO Shorts episode, Dave walks us through several stories from his life as a salesman.
And the really big takeaway?
Understanding & interacting with your customer/client is a delicate lil dance.
Treating your customer/client as a part of your team—bringing them in on the process in a little bit of a different way—positively impacts the sales conversation (as well as marketing & all things *ahem* copywriting), and impacts your SEO strategy.
Keep this in mind as you listen:
What is keeping my customer/client up at night?
Where is my customer/client stuck?
How can I best help my customer/client?
How can you bring empathy into the equation?
After you finish the episode, share with us your aha moment!
Oh, and don’t forget! If you know someone looking for replacement windows in the Raleigh, North Carolina area—check out the Window Xperts (Dave’s company). 😉
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
15 Nov 2023
Boost Engagement w/ Email Marketing & SEO w/Allea Grummert
00:42:59
Want to know how to use email marketing with SEO strategies?
Today we talk about the importance of a strong welcome email sequence and nurturance of subscribers, the value of consistent branding, and the potential of unpacking complex SEO for less technologically adept clientele.
Allie highlights the importance of transparency and authenticity in building brand loyalty, emphasizing the need for businesses to share who they are and how they can help their customers. She also shares the benefits of rewarding subscribers with quality content and the role of crafting engaging and interactive content in driving traffic back to a website.
06:03 Discussing SEO for Different Businesses 11:07 How to Get People on Your Email List 14:05 The Power of Repurposing Content 14:31 The Journey of Content Creation 15:11 Setting Goals for Your Emails 15:47 The Art of Ignoring Unsubscribes 15:57 The Role of Data in Email Marketing 16:38 Strategies for Growing Your Email List 17:00 The Importance of Consistent Content 17:45 The Power of Repetition in Email Marketing 18:04 The Art of Pivoting in Email Marketing 19:05 The Role of Segmentation in Email Marketing 20:04 The Power of Personalization in Email Marketing 20:13 The Importance of Updating Your Welcome Sequence 21:31 The Power of Welcome Pages in Email Marketing 23:01 The Role of Branding in Email Marketing 23:46 The Impact of Unsubscribes on E-commerce 25:29 The Art of Building Relationships Post-Purchase 27:20 The Importance of Consistent Messaging in Email Marketing
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
22 Nov 2023
Use SEO To Craft Compelling Case Studies w/Brittany Herzberg
00:33:32
In this special episode of Simple and Smart SEO Show Podcast, hosts Crystal and B discuss the evolution and future of their show.
SPOILER ALERT: They talk about B's decision to move away from being a co-host and venture into a new direction with her YouTube channel, focusing on SEO, social proof, and storytelling.
They also share some of their personal struggles and experiences, shedding light on subtle nuances that their journey has entailed.
Today's show is primarily about the importance and structure of case studies for E-commerce businesses, emphasizing the beginning, middle and end strategy.
Crystal and B highlight how case studies help humanize businesses and provide valuable insights to potential customers.
00:00 Introduction to the Podcast Episode 00:06 Catching Up with the Hosts 00:22 Discussing Health and Lifestyle Changes 01:14 Announcement of Changes in the Podcast 01:23 B's Future Plans and Departure from the Podcast 02:32 B's New YouTube Channel 03:29 Future Collaborations and Changes 04:50 Sharing Personal Stories and Connections 05:56 Introduction to Case Studies for E-commerce 06:35 Discussing the Importance of Case Studies 06:54 Benefits of Case Studies for E-commerce 08:35 Types of Case Studies 08:51 Using Case Studies to Highlight Customer Experiences 09:03 Using Case Studies to Highlight Business Origins 11:48 Using Case Studies to Highlight Product Uses 12:23 Discussion on Updating Case Studies 12:41 The Importance of Storytelling in Case Studies 16:08 Conclusion and Final Thoughts on Case Studies 17:24 Starting with the Client's Story 17:37 The Journey of the Client 17:48 Moving into the Experience 18:09 B's "PET" Case Study Framework 18:48 Reflecting on Past Projects 19:17 Learning from Mistakes 19:48 The Power of Customer Feedback 20:28 The Importance of Continuous Improvement 20:36 The Value of Failure Stories 21:06 The Impact of Customer Feedback 21:42 The Importance of Being Open to Criticism 22:04 The Power of Customer Ideas 22:09 The Role of Case Studies in Attracting Customers 22:55 The Power of Featuring Customers 25:55 The Role of Statistics in Case Studies 28:38 The Importance of Sharing Your Process 28:52 The Power of Authenticity 30:53 The Importance of Knowing Your Audience 31:46 The Power of Appreciation
Thanks for listening! Don't forget to leave an honest (and maybe thoughtf
Dimitrii Kustov, the founder of Regex SEO, joins me to discuss SEO strategy, the importance of data-driven decision-making, the role of keywords, and the shift in SEO trends focusing on profitability and scalability, rather than traffic volume.
1. Proper data tracking is important (Dimitrii's #1 tip!)
Tools like Google Analytics and Search Console to monitor business performance.
Data should override feelings in business decision-making.
Key metrics: number of qualified leads, calls, website visits, and keyword rankings.
2. Tips for building the best backlinks:
Provide valuable, unique, and potentially surprising content.
Make them go "What?"
Brand search and public relations can boost a company's online presence.
Employ a "multiple stone method": videos, images, infographics, and text.
3. Traffic does not equal profits.
It's important not just to rank for certain keywords.
You want to make sure your keywords produce traffic and qualified leads.
Use the data to understand your profitable traffic channels.
Crystal talks about an upcoming three-day launch focusing on the profitability of products and the need for systems to increase sales.
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
06 Dec 2023
Mastering Etsy with Monica Little: SEO Success Strategies
00:35:43
Do you want to understand the functionality and potential of Etsy?
Monica Little shares her journey from starting an organic skincare business on Etsy to becoming an Etsy coach.
1. Monica's story: building a handmade business from ground zero!
Monica started selling handmade skincare on Etsy.
She grew her business to multiple six figures selling on Etsy and boutiques across the US.
2. Monica's strategy to success on Etsy:
Understand Etsy's market.
Package and present products in a unique and sophisticated way to stand out among thousands of similar products.
Leverage Etsy marketing levers like star seller badges, free shipping, and discount options.
3. Selling high-end products on Etsy:
Etsy is a platform for unique products, no matter the price.
She mentioned a successful example of a member selling beaded gemstone necklaces priced between 350 to 550 each on Etsy.
4. Avoid competing on Price; advice for competing against mass-produced items:
Feel aligned and confident with pricing.
People buy more through emotion rather than logic.
Focus on attracting the right customers.
Use quality photos, evoke emotion, and display social proof.
Display reviews in photos, and write persuasive descriptions.
5. How to find keywords on Etsy and tips for Etsy SEO:
Use the Etsy search bar for ideal keywords. Observing auto-populates, and competitor’s successful products for SEO advantage.
Verify the relevance of keywords for products.
Use Everbee.io for product statistics, coupled with actual interactions with potential customers.
00:58 Monica's Journey to Success on Etsy 01:28 The Birth of Monica's Organic Skincare Business 03:34 The Challenges and Successes of Selling on Etsy 06:44 The Potential of Etsy for Digital Products 10:08 How to Stand Out on Etsy 16:19 Selling High-End Products on Etsy 18:13 Dealing with Mass Production on Etsy 18:40 Competing on Price vs. Value 19:38 The Importance of Product Presentation and Branding 19:57 The Role of Emotion in Product Marketing 21:39 The Intersection of Etsy and SEO 21:50 Keyword Research and SEO Strategies for Etsy 24:20 Balancing SEO and User Experience 26:58 Researching and Verifying Product Ideas 30:07 Understanding Your Audience and Their Needs 31:39 The Future of Etsy and Opportunities for Sellers
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
20 Dec 2023
Best of Season 2: Tips and Strategies for Effective SEO
00:20:40
In this final episode of 2023, Simple and Smart SEO Show host, Crystal Waddell, sums up the year by revisiting the top three most listened to episodes from season two.
The first recap is from Episode 55 with Angie Colee where they discuss optimizing a business by focusing on people, profits, and processes.
The second recap is from Episode 60 featuring Nicole Lewis, an Etsy expert who shares practical SEO strategies for online sellers.
The final recap is from Episode 69 with Matt Diamante, who shares his insights on local SEO and emphasizes building your online presence as if you were building a physical storefront.
Crystal ends the episode wishing listeners Merry Christmas and a happy holiday season.
00:00 Introduction to the Podcast 00:27 Recap of the Most Listened Episodes 00:37 Episode 55: Angie Colee on SEO 01:00 Insights on Business Problems and Solutions 02:36 Discussion on SEO Interpretation 05:00 SEO as a Game 07:36 Episode 60: Nicole Lewis on Etsy SEO 09:05 Importance of Effective SEO and Branding 10:07 Understanding Etsy as a Search Engine 13:50 Episode 69: Matt Diamante on Local SEO 14:11 Understanding SEO and Website Traffic 18:22 Managing Client Expectations in SEO 20:00 Conclusion and Farewell
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
03 Jan 2024
The Future of SEO: Performance Marketing w/ Andrew Holland
00:40:03
Join Andrew Holland from JBH and me as we talk about the future of SEO in 2024 and its role in building and promoting businesses.
1. Defining and redefining search engine optimization:
Andrew Holland prefers the term "behavioral science" over UX and CRO.
SEO is evolving to consume UX and CRO.
Andrew shared his vision that SEO needs to link to marketing effectiveness. This puts an emphasis on making sales rather than just increasing traffic.
2. SEO designed to get results = Performance SEO:
Andrew believes not all traffic is relevant, and it's important to focus on valuable traffic with a business case.
Andrew described the purchase journey of a buyer, stating that SEO's goal is to create online "nudges" for people to buy.
Share of search is a way to measure the impact of marketing efforts.
3. Make The online buying process seamless and efficient:
Think "frictionless" website to capitalize on SEO efforts.
Easy navigation, clear descriptions, and ease of ordering or booking.
4. Brand visibility and publicity are the future of SEO.
Don't get distracted by misleading data (traffic data) vs. profit generation.
Businesses need a robust presence across multiple digital channels.
Trends are shifting towards consultancy, omni-channel growth, and publicity.
TL/DR: SEO is evolving to become more intertwined with user experience (UX), conversion rate optimization (CRO), behavioral science, and overall marketing effectiveness.
Align SEO to increase sales and not just generate traffic.
SEO apocalypse? No. Changes may initially appear as a threat, it could actually lead to business growth.
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!
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