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The SEO Mindset Podcast (Sarah & Tazmin)

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17 Oct 2024The Live Podcast : Career Planning without Overwhelming Yourself01:32:19

This week we have a special episode for you. It's the recording of The Live Podcast we recorded a few weeks ago at Brighton.

Sarah and I, along with our co-host, Jack Chambers-Ward talked all about how to Career Plan without Overwhelming Yourself.

We talked about our experiences of career planning, what has worked for us, and what hasn't, and shared actionable tips aimed at making career planning easier. There was also a live Q&A with the audience, and as is now the way at our events, were super authentic, and supportive of each other.

It is longer than usual, so grab a drink, get cosy, and enjoy!

Live podcast sponsors:

Headline sponsor - SISTRIX

Food and drinks sponsor - Majestic

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Sign up to be a guest on the podcast here.

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all podcast episodes: The SEO Mindset Podcast website

Subscribe and follow the podcast: Listen to The SEO Mindset Podcast

Resources used for episode


Copyright 2025 Sarah & Tazmin

15 Aug 2024Successfully Transitioning Yourself into a Leadership Role with Miracle Inameti-Archibong00:48:00

Many people aspire to progress into a leadership role - but how do you know if it is the right role for you?

In this episode Tazmin talks to Miracle Inameti-Archibong about transitioning into a managerial role, what skills you need to be good for the role and how to establish if it this is the right career path for you to take.

About Miracle:

Miracle is Head of Search at John Lewis Finance with over a decade of experience helping Global and National brand increase their visibility. She brings a strong commercial acumen, natural drive, and passion for people to her work.She has contributed to events, webinars, and publications from Brighton SEO, MOZCON, SMX, Search Engine Land, and Women in Tech SEO, among others.

Where to find Miracle:

@mira_inam on X

Miracle's Website

Miracle Inameti-Archibong on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth

14 Mar 2024Stop Excusing Bad Behaviour00:40:54

We explore the common tendency to overlook or justify the negative actions of others, and why it's crucial to break free from this pattern. Join Sarah and Tazmin, as they uncover the impact of excusing bad behavior, discuss practical strategies for setting boundaries, and empower ourselves to create healthier relationships and environments. Let's stop making excuses and start advocating for respect and accountability.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode


Copyright 2025 Sarah & Tazmin

This podcast is hosted by Captivate, try it yourself for free.

Mentioned in this episode:

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself? Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories...

01 Dec 2022Transferable SEO Skills with David Bain00:33:13

This week on the podcast, we have David joining Sarah to discuss transferrable SEO skills and how you can use them to progress in your career.

About David:

David Bain stated off his SEO journey back in 2003. Since then he's managed agency SEO teams, been an in-house Head of SEO - and has more recently interviewed 100 of the world's leading SEOs for Majestic, a client of his B2B content production agency, Casting Cred. You can find him over at CastingCred.com.

Where to find David:

@DavidBain on X

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Resources used for episode


Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

13 Oct 2022Optimise Your SEO Career: Creative Thinking (Is it worth the hype?)00:34:45

In this week's episode, Sarah and Tazmin talk about creative problem-solving, including what it is, how to do it and its benefits.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Resources used for episode

  • Creative Problem: Solving Finding Innovative Solutions to Challenges - Imagine that you're vacuuming your house in a hurry because you've got friends coming over. Frustratingly, you're working hard but you're not getting very far. You kneel down, open up the vacuum cleaner, and pull out the bag. In a cloud of dust, you realize that it's full... again. Coughing, you empty it and wonder why vacuum cleaners with bags still exist!

Subscribe to the podcast and get notified about new episodes: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support the Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Use the link below.

Buy Me A Coffee

01 Jun 2023Key Differences Between a Coach & Mentor00:37:00

This week on the podcast, Tazmin and Sarah are talking about the differences between a Coach & Mentor, as often these terms are switched around, however, there are really important differences.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Resources used for episode


Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out the website for all episodes: The SEO Mindset Podcast website

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

Season 5 Sponsors are BrightLocal

This season is sponsored by BrightLocal, the all-in-one local SEO platform that helps businesses and agencies drive traffic and leads from local search. It’s the only platform that’s 100% focused on helping you succeed in local search, with a range of tools and features including local rank tracking and auditing, review management, citation building and more! They also have a wealth of free courses in their academy to help you learn and develop your skills to succeed in local SEO. SEO Mindset podcast listeners can take advantage of an exclusive offer. Sign up for a free 14-day BrightLocal trial and receive $75 in Citation Builder credits when you go on to take up a subscription at the end of your trial. T's & C's and further information at the link below.

14 Nov 2024Why Diversity and Inclusion is Important with Mo Kanjilal00:42:04

This week's episode is a in depth conversation with Mo Kanjilal who is the co-creator of Watch This Sp_ce, a multi-award-winning diversity and inclusion company.

Mo spoke about her journey from her English degree, to a role in corporate, to now running her own company around her values, and the realities behind the 'success'

She also spoke about the types of diversity and why inclusion is important for organisations.

About Mo:

Mo Kanjilal is Co-Creator at Watch This Sp_ce, a multi-award-winning diversity and inclusion company. After a career in international technology corporations leading global teams, Mo progressed to Senior Leadership roles where she focused on creating diverse, inclusive teams. After working in smaller companies on similar initiatives, she co-created Watch This Sp_ce during the pandemic. The company works with organisations across sectors to help them understand why inclusive teams matter, what changes they need to make and how to help people work better together. Mo is a TedX Speaker, Charity board Trustee, a Non-Exec Director, and Author. Watch This Sp_ce’s first book ‘The Inclusion Journey’ is published by Kogan Page and available now.

Where to find Mo:

Mo's Website

Mo on YouTube

Mo Kanjilal on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode

22 Feb 2024Self Confidence, A Male Perspective with Jack Chambers Ward00:49:40

In this episode Tazmin chats with Jack Chambers-Ward about confidence - but from a male perspective.

Often confidence, or lack of, is seen as a 'women's thing' but Jack gives us insight on what it feels like for a man.

The conversation is rich, taking in many angles from imposter syndrome, neurodivergence, and emotional intelligence.

About Jack:

Jack is an SEO Specialist with 5 years of experience, and a podcast host and producer with more than 10 years of experience. Alongside Search with Candour, he also hosts, edits & produces the popular movie podcast Sequelisers, all about fixing bad film sequels. He’s also a published writer with previous work including the 300+ page graphic novel D-Day: Storming Fortress Europe (published by Osprey in 2020 and British Showcase Vol. 1 (published Markosia Enterprises in 2013).

Where to find Jack:

Jack's Facebook page

@jlwchambers on Instagram

@jlwchambers on X

Jack's Website

Jack on YouTube

Jack Chambers-Ward on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode:Listen to The SEO Mindset Podcast

Resources used for episode

15 Jun 2023Company Culture & Leading Through a Crisis with Claire and Myles from BrightLocal00:45:25

This is a special episode, not only is it the season finale (don't worry we'll be back with Season 6 soon) but Sarah is also joined by two guests from our season sponsors BrightLocal, Founder and CEO Myles Anderson, and Local SEO Expert Claire Carlile, to talk about company culture, and how it helps when leading through a crisis.

About Myles:

Myles Anderson is the CEO and Co-founder of BrightLocal, a technology company with a mission to help marketers become brilliant at local SEO. Founded in 2009, BrightLocal is an independent, bootstrapped business focusing on profitable, long-term growth. Growing at 20% a year, BrightLocal now serves over 7,000 customers and employs 280 people across the UK, Ukraine, Poland, and the Philippines.

Where to find Myles:

Myles Anderson LinkedIn

About Claire:

Where to find Claire:

Claire Carlile LinkedIn

Where to find BrightLocal

BrightLocal Twitter

BrightLocal LinkedIn

BrightLocal Website

Find out more about Active Sync - the smart way to manage and protect your online listings on the platforms where your customers discover, evaluate, and engage with your brand.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Resources used for episode

07 Mar 2024Journey of a Freelancer with Preeti Gupta00:46:47

In this episode, Tazmin talks candidly with Preeti Gupta about the realities of being a freelancer. From mindset to business acumen, Preeti shares a wealth of knowledge on what to be aware of, and the benefits of this style of working.

About Preeti:

Preeti Gupta is an SEO consultant and founder of Packted. She advocates for user-friendly SEO and shares resources to learn SEO through her LinkedIn, YouTube, and website.

Where to find Preeti:

@Ilovechoclates_ on X

Preeti's Website

Preeti on YouTube

Preeti Gupta on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Check out our sponsor, STAT Search Analytics

STAT Search Analytics, a product by Moz, is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO. Find out more about STAT by following the link below:

STAT

Donate &...

24 Feb 2023Deliberate Career Growth with Simon Schnieders00:36:45

This week on the podcast, Sarah chats with Simon about deliberate career growth, how to pick & choose companies to work for that will help you grow.

About Simon:

Simon Schnieders is the Founder of the UK’s largest SEO agency, Blue Array. Established in 2015 the business has bootstrapped (self funded with no investment) to over 50 employees and >£5m annual turnover. Simon is also an investor and advisor to companies including ClickMechanic, SonicJobs and BakedIn. He is also the Trustee of a homeless charity in his hometown of Reading called ‘New Beginnings’.

Where to find Simon:

Simon's Website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Resources used for episode


Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check all episodes: The SEO Mindset Podcast website

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

16 Mar 2023Scaling your SEO Talent with Jordan Koene00:43:24

On today's episode, Tazmin chats with Jordan about the SEO job market and how to scale your SEO talent.

About Jordan:

Jordan is the CEO and Co-Founder of Previsible, a Search Education and Consulting practice. They currently support Fortune 100 companies with investments into organic search. He is also a key advisor and board member within the search, software, and ecommerce industries.

Where to find Jordan:

Jordan's Website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all our episodes here: The SEO Mindset Podcast website

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support the Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Use the link below.

Buy Me A Coffee

18 Aug 2022Optimise Your SEO Career: Avoiding Burnout with Brenda Malone00:35:53

In this week's episode of the podcast, Sarah chats with Brenda about burnout, including warning signs and how to avoid it.

About Brenda:

Where to find Brenda:

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Resources used for episode

  • Awareness | Futureproof
  • Stretchly - The break time reminder app
  • Workplace Burnout Survey - Deloitte’s external survey explores the drivers and impact of prolonged, unmanageable stress that may lead to employee burnout.
  • Burnout - Mental Health UK - In 2019, 'burnout' was recognised by the World Health Organisation (WHO) as an ‘occupational phenomenon’. As lockdowns have drastically affected our work-life balance and working environments, we’ve conducted regular research to ascertain the public’s perceptions of burnout and the contributing factors, considering the pandemic.

Subscribe so you never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

21 Jul 2022Optimise Your SEO Career: Importance of Setting Personal Goals00:29:14

In this week's episode, Tazmin and Sarah discuss having a vision, setting goals and implementing high performance habits to get them done for personal growth.

We go through our lives setting goals, whether are work or personal. But why? Are they helpful?

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Resources used for episode

  • Unwavering Focus | Dandapani | TEDxReno - We become good at what we practice and most of us are experts at practicing distraction. We live in a society that trains us to multi-task and jump from one thing to another in an uncontrolled way. The great panacea for a world plagued by distraction is learning and practicing the art of concentration. Living as a Hindu monk for 10 years Dandapani was trained in understanding the mind. There he learned and practiced the fine art of bringing concentration into everyday life. In this talk, Dandapani will share spiritual tools to learn to create unwavering focus in our lives and the boundless benefits that result from it.

Never miss a podcast episode and subscribe to the podcast: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

03 Aug 2022Optimise Your SEO Career: Personal Branding with Crystal Carter00:31:45

This week we have Crystal Carter on the podcast to talk to us about personal branding, how and why to do it. Listen now!

About Crystal Carter:

Crystal Carter the Head of SEO Communications at Wix. She is an SEO & Digital Marketing professional with over 15 years experience working with SEO and Marketing clients around the world like Disney, McDonalds, Tomy and more. As an SEO, she identifies and implements tactics that help businesses optimise digital activity, drive sales, engagement and growth online. She has contributed to events, webinars, and publications from Google Search Central, Brighton SEO, Moz, Whitespark Local Search Summit, Semrush, SMX, Search Engine Land, DeepCrawl, Women in Tech SEO and more.

Where to find Crystal Carter:

@CrystalontheWeb on X

@crystalontheweb_ on Instagram

Crystal's Website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Resources used for episode

  • Wix SEO Learning Hub - Get expert advice and in-depth resources to help you increase your organic traffic coming from search engines.
  • SEO and Tech Resources Created for and Made by Women - Some of the SEO industry's most brilliant resources, tools, and communities have been created by women. Along with driving innovation and growth, women are actively supporting one another to increase the presence of women in SEO, web development, and other STEM careers.

Never miss a podcast episode and subscribe: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

25 Jan 2024Learning SEO from Trusted Resources with Alex Harford00:37:34

What does 'trusted resources' mean and why is it important when learning SEO? Sarah chats with Alex about this very topic including what resources he trusts and why, and how to know what resources can be trusted.

About Alex:

Alex is a Technical SEO Consultant and Mentor working for Salience, an SEO and marketing agency based in Chester in the UK. In 2023, Alex created a Technical SEO Academy and coaches new starters at Salience. Previously a web developer and designer, Alex's approach to web design was people-first, and that's how he discovered SEO (user-friendly websites performed better in search). In his spare time, Alex enjoys travelling and the outdoors (combined with photography), writing, running, and cinema.

Where to find Alex:

@AlexHarford.uk on Instagram

@AlexHarfordSEO on X

Alex's Website

Alex Harford on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate &...

16 May 2024Being Authentically You (Live Podcast Recap April 2024) with Jack Chambers-Ward00:51:15

We do a recap of the live podcast we did in April 2024, where the topic was all about being authentically (and unapologetically) you.

Tazmin and Sarah were joined by a special guest, Willow Mack, Senior Vice President of STAT Search Analytics, as unfortunately Jack couldn't attend this time - he decided to attend a wedding instead (we know, talk about priorities...)

We review the live podcast with Jack, and get his viewpoint on being authentically himself, and how he overcomes the obstacles and challenges that he faces.

About Jack:

Where to find Jack:

Watch the Live Podcast

Sign up to be notified about future Live Podcasts

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode:Listen to The SEO Mindset Podcast

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support the Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Use the link below.

Buy Me A Coffee

Clear Narrative Media

Looking to create awareness, build visibility and enhance...

31 Dec 2024Bonus: 3 Mistakes You're Making When Setting Goals00:35:57

If you are setting your 2025 goals, you might be making one or more of these 3 common mistakes. Tazmin shares what they are, how to overcome them, and then revisits "How to set meaningful goals".

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

RankSuite

What if you could take control of your career growth on your own terms? That’s exactly what RankSuite is here for. RankSuite is more than just SEO - it’s a complete digital marketing training platform. With courses covering technical SEO, content, and analytics, they give you the tools to grow your skills at your own pace. Ready to take the next step? Start your journey with RankSuite today by clicking the link in the show notes. Use the code SEOMINDSET at checkout to get a 30% discount, and an extended 21-day free trial.

RankSuite

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

16 Feb 2023Job Satisfaction and Happiness with Jess Peace00:39:28

This week on the podcast, Sarah chats with Jess about the importance of being happy at work and having job satisfaction (and how to achieve it!)

About Jess:

Jess Peace is an experienced copywriter, journalist and marketer who specialises in content strategy and production. After graduating with a degree and masters in Journalism, she fell into the world of marketing, beginning as an in-house social media editor in Barcelona. Since then, she has worked at a number of reputable agencies across roles in SEO, Content and Digital PR. She currently works with the talented folks over at NeoMam, leading a team of copywriters and content producers to produce hero content campaigns which drive long-term search visibility and land dreamy AF links. Jess has spoken at several events both in-person and online, including Sheffield DM, Drink Digital and BrightonSEO.

Where to find Jess:

Jess's Website

@jessdpeace on Instagram

@Peaceyyy on X

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Check out all episodes: The SEO Mindset Podcast website

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

25 Jul 2024We Celebrate Reaching 100 Episodes00:47:59

We celebrate reaching 100 episodes. This week, Sarah and Tazmin talk about why they started the podcast, the impact it has had, and plans for the future.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself? Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online. Dedicated to assisting you with all your marketing, content and strategy needs. You can find them on all social media platforms or using the link below:

Clear Narrative Media

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

23 Feb 2023How to Create Good Habits & Break Bad Ones00:34:58

In this week's episode, Sarah and Tazmin talk about how to create good habits and break bad ones.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Resources used for episode


Subscribe and never miss an episode:Listen to The SEO Mindset Podcast

Check all our our episodes: The SEO Mindset Podcast website

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support the Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Use the link below.

Buy Me A Coffee

29 Aug 2024How You Can Lead Big Teams During Uncertainty with Sai Deshmukh00:48:53

How do you successfully manage a team during time of uncertainty? This week we get into this very topic with our guest, Sai Deshmukh who manages a team of 40, where we discuss the good and bad times, and her key learnings.

About Sai:

Sai Deshmukh is a marketing strategist with a passion for data-driven SEO campaigns. With over 8 years of experience, she's helped 60+ tech startups and giants boost SEO presence in all business verticals. Sai enjoys traveling, reading and experimenting art in her free time ( and also runs an instagram channel @SEOwithSAI ) In short: SEO enthusiast. Data nerd. Helping websites find their spotlight

Where to find Sai:

@seowithsai on Instagram

Sai on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

Come along to our LIVE Podcast

Career planning can often feel like an overwhelming task, where do you even start? The pressure to set long-term goals,...

05 May 2022Optimise Your SEO Career: Imposter Syndrome with Kristie Plantiga00:30:40

Yes you read the title right, in this week's podcast episode we chat to Kristie all about Imposter Syndrome and why it can be a good thing...

About Kristie

After working in the corporate SEO industry for a few years, Kristie Plantinga decided to follow her entrepreneurial spirit and passion for mental health and wellness by founding TherapieSEO, an SEO consultancy and agency for therapists and coaches. When she's not doing SEO, content marketing, or email marketing, Kristie can be found sipping homemade dirty chai and snuggling her rescue terrier Winston.

Where to find Kristie

@therapieseo on Instagram

@kristie_plant on X

Kristie's Website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Never miss a podcast episode and subscribe to the podcast:Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

25 May 2023The Importance of Worrying Less with Katie McDonald00:44:45

The Importance of Worrying Less with Katie McDonald

About Katie:

SEO mad, after 8 years! Nature lover, tea drinker. Always looking for new ways to do things better.

Where to find Katie:

@Katemcdonald321 on Instagram

Running Blogger

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Resources used for episode


Check all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Support the podcast & donate!

If you enjoy the podcast and listening to our episodes, you can support the podcast by donating a coffee via Buy Me A Coffee for as little as £5. If you leave us a message we can also give you a shoutout! Link below!

Buy Me A Coffee

Season 5 Sponsors are BrightLocal

This season is sponsored by BrightLocal, the all-in-one local SEO platform that helps businesses and agencies drive traffic and leads from local search. For those new to local SEO, or even if you're a seasoned pro, BrightLocal also offers a wealth of free, interactive courses via its Academy. Learn from industry experts such as Claire Carlilie, Greg Gifford, Niki Mosier on topics spanning local link building, keyword research, GBP Optimization and many more. Boost your confidence, master the field, become a certified professional. SEO Mindset podcast listeners can also take advantage of an exclusive offer. Sign up for a free...

17 Aug 2023Picking your Battles in the Workplace with Amanda King00:39:43

In this week's episode Sarah chats with Amanda about the importance of picking our battles in the workplace, and why it's important.

About Amanda:

Amanda King has been in the SEO industry over a decade, has worked across countries and industries, and is currently consulting through her business, FLOQ. She's always been focused on the product, the user and the business. Along with a passion for solving puzzles, she's incorporated data & analytics, user experience and CRO alongside SEO. Always happy to trade war stories, find her on Twitter or LinkedIn for intermittently shared advice and thoughts on the industry.

Where to find Amanda:

@floq.co on Instagram

@amandaecking on X

Amanda's Website

Amanda on YouTube

Amanda King LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check all episodes: The SEO Mindset Podcast website

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support the Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a...

11 Jul 2024How You Can Level Up Your Public Speaking00:33:31

Want to improve your public speaking? Tazmin and Sarah share their own experiences, reflecting on what they have learned, and sharing practical, easy-to-implement tips to improve your public speaking skills.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

11 May 2023Balancing Creative and Data Driven Decision Making in SEO with Kevin Gichane00:36:32

Balancing creative and data driven decision making in SEO with Kevin

About Kevin:

I am Kevin Gichane, aka Getcha SEO, a Nairobi-based freelance SEO and Content Writer with over 5 years of experience helping clients drive converting traffic to their websites. I also love playing ping pong a lot!

Where to find Kevin:

@GetchaSEO on Instagram

@Getchaseo on X

Kevin on YouTube

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Resources used for episode


Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Season 5 Sponsors are BrightLocal

This season is sponsored by BrightLocal, the all-in-one local SEO platform that helps businesses and agencies drive traffic and leads from local search. For those new to local SEO, or even if you're a seasoned pro, BrightLocal also offers a wealth of free, interactive courses via its Academy. Learn from industry experts such as Claire Carlilie, Greg Gifford, Niki Mosier on topics spanning local link building, keyword research, GBP Optimization and many more. Boost your confidence, master the field, become a certified professional. SEO Mindset podcast listeners can also take advantage of an exclusive offer. Sign up for a free 14-day BrightLocal trial and receive $75 in Citation Builder credits when you go on to take up a subscription at the end of...

04 Apr 2024Dealing with Frustration at Work00:42:49

We explore practical strategies for managing frustration at work, plus triggers and benefits to try and keep this emotion in check. Learn actionable techniques for identifying sources of frustration and cultivating resilience through mindfulness and assertive communication. Whether a seasoned professional or new to the workforce, gain valuable insights for creating a fulfilling and productive work environment. Tune in to learn how to navigate workplace frustration with professionalism, grace, and renewed purpose.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support the Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Use the link below.

Buy Me A Coffee

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself? Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online. Dedicated to assisting you with all your marketing, content and strategy needs. You can find them on all social media platforms or using the link below:

14 Jul 2022Optimise Your SEO Career: People Skills with Aiala Icaza González00:34:27

This week, Sarah is joined on the podcast by Aiala Icaza González, to discuss the importance of people skills and how building relationships is essential for a career in SEO.

About Aiala

Aiala started working in SEO in 2012 in Berlin, throughout her career she’s lived in cities such as Kuala Lumpur or Dubai and has worked agency and client side. Some of the clients she’s worked with range from food aggregators to multinational beauty brands, luxury cars, regional banks and telcos. Aiala has a passion for training and imparting knowledge across SEO, Paid Media and digital strategy, taking complex information and making it easy for anyone to understand.

Where to find Aiala

Aiala Icaza González on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Resources used for episode


Never miss a podcast episode and subscribe to the podcast: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

03 Oct 2024How can Ikigai (age-old Japanese concept) help you?00:37:24

We talk about the age old Japanese concept or theory of ikigai, which offers a path to discover what truly brings joy and satisfaction. Listen to find out more about this concept, how it can help, and how you can implement it.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Sign up to be a guest on the podcast here.

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all podcast episodes: The SEO Mindset Podcast website

Subscribe and follow the podcast: Listen to The SEO Mindset Podcast

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Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

24 Aug 2023Positively Dealing with being Laid Off or Fired with Logan Bryant00:38:19

In this week's episode Sarah chats with Logan about how to deal with being fired or laid off from work, something that we can probably all resonate with.

About Logan:

I've led SEO teams in the affiliate space and more recently B2B SaaS. My biggest success was leading Tipalti.com to 15X growth as a Unicorn FinTech organization. I recently launched a Beta product for Multi-Site Title Tag Management. Currently partnering with Agencies and B2B SaaS teams as a solo Consultant.

Where to find Logan:

@thisbylogan on Instagram

@LogansNotions on X

Logan's Website

Logan on YouTube

Logan Bryant on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Resources used for episode


Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support the Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Use the link below.

29 Feb 2024Successfully Managing Upwards00:34:50

Managing upwards is important to get right, as it helps us succeed at our jobs and gives us greater satisfaction. Tazmin and Sarah discuss this very topic, including sharing tips and strategies to implement to manage upwards better.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode:Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

02 Mar 2023Importance of Patience in the Workplace00:38:00

In this week's episode, Sarah and Tazmin talk about patience in the workplace, including why it's important, the benefits and strategies to put in place.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Resources used for episode


Check out all episodes: The SEO Mindset Podcast website

Subscribe to the podcast and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

28 Nov 2024The Story of Search Africon with Ebere Jonathan00:48:30

Ebere Jonathan sits down with Tazmin Suleman to dive into the inspiring journey of Search Africon—from a mere idea to a resounding success. Together, they explore the origins of the concept, the pivotal steps that transformed it into reality, its standout achievements, valuable lessons learned along the way, and much more.

About Ebere:

Freelance SEO Consultant and Search Africon event organizer.

Follow Ebere:

Ebere's Website

Ebere Jonathan on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Sign up to Clear Connect Network:Clear Connect Network Signup Form

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

RankSuite

What if you could take control of your career growth on your own terms? That’s exactly what RankSuite is here for. RankSuite is more than just SEO - it’s a complete digital marketing training platform. With courses covering technical SEO, content, and analytics, they give you the tools to grow your skills at your own pace. Ready to take the next step? Start your journey with RankSuite today by clicking the link in the show notes. Use the code SEOMINDSET at checkout to get a 30% discount, and an extended 21-day free trial.

RankSuite

B-Digital...

05 Oct 2023Quiet & Loud Quitting with Soma Ghosh00:39:20

Tazmin is joined by Soma Ghosh, an expert in career happiness to talk about quiet and loud quitting, the impact of both and why people find themselves in this position.

About Soma:

Soma Ghosh is a careers adviser who has previously worked in education and helping young people with career advice and job hunting. She has a PGdip in Careers guidance as well as and degree in Psychology and Criminology. Soma runs her own career mentoring business where she helps ambitious women find their dream job and career and understand what their idea of career happiness is.

Where to find Soma:

@the_careerhappinessmentor on Instagram

Soma's Website

Soma Ghost LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out previous episodes: The SEO Mindset Podcast website

Wix - our Season 7 Sponsors

Wix is our fabulous Season 7 sponsors!

SEO and marketers, have you checked out Wix Studio, the new web creation platform agencies are using?

With Wix Studio you get: 

  • Best-in-class defaults and automations 
  • Native integrations 
  • Smart, flexible tools to deliver complex client sites, at scale. 

Even after clients take over, built-ins like automatic redirects help sites stay optimized for long-term growth.

Speaking of growth, you can track every campaign against client KPIs and automate monthly emails to share learnings with clients. 

All this backed by fast,...

13 Mar 2023Live Podcast Announcement with Search with Candour - 19th April 2023 (during brightonSEO)00:02:48

Podcasts, 'The SEO Mindset' and 'Search with Candour' have joined forces to bring to you a LIVE podcast titled, 'How to Deal with Anxiety at Conferences', sponsored by SISTRIX and Captivate.

Sarah, Tazmin and Jack, hosts of the above podcasts will be giving actionable tips and advice on how to deal with feelings of anxiety, for both attendees and speakers. They'll also be sharing their own experiences.

Sign up and guarantee your space now!

Click here to sign up and guarantee your space now, as they are limited! All tickets are free and come with a FREE drink!

How does a live podcast work?

The SEO Mindset and Search with Candour podcasts will be recording an episode which will be published on their podcast feeds. However, there is a twist!

This is no ordinary episode; it will be carried out in front of a live audience meaning that our community will be able to gain a snapshot into the production of both the SEO Mindset and Search With Candour podcasts.

There will also be an opportunity for a live Q&A to really help you be part of the process!

Once the episode has been recorded, it will be available on the usual podcast directories, such as Spotify, Apple and Amazon Music.

About The SEO Mindset Podcast

The SEO Mindset podcast gives actionable growth tips and development advice so that SEO professionals can optimise their careers, and not just the algorithms!

Each week hosts, Sarah McDowell and Tazmin Suleman, with the help of their guests, delve into important topics that are often not spoken about, sharing their own experiences, along with practical tips, guidance and advice. Topics covered so far include imposter syndrome, self-belief, anxiety, mindset etc.

About Search with Candour Podcast

Search With Candour features the latest SEO news and in-depth interviews with the world's best digital marketing professionals.

Each week, Jack Chambers-Ward is joined by one of the world’s leading SEO and PPC experts to discuss a topic of their choice ranging from broad topics such as avoiding burnout as a content creator and the importance of cultural understanding to more technical subjects like pagination in ecommerce and how to conduct SEO audits.

Once per month, Jack is joined by his co-host Mark Williams-Cook to host a live episode of the podcast recapping that previous month’s biggest SEO news stories.

Our main sponsor - SISTRIX

You may recognise SISTRIX as the sponsor from Search With Candour and we’re very excited to say that SISTRIX is also sponsoring this live podcast.

SISTRIX is the all-in-one SEO toolbox for those who want to succeed on Google, Amazon and Facebook. With SISTRIX's market-leading tools, you can optimise your website according to the latest Google guidelines, track competitors on Amazon and easily generate and easily perform research across Tiktok, Instagram and YouTube.

You can try some of their free tools and a 7-day free trial of the SEO toolbox.

Some of the SISTRIX team will also be there in person to present the latest Visibility Leader awards.

Our drinks sponsor - Captivate

Each ticket includes a free drink, and we have the wonderful Captivate to thank for that!

Captivate are a podcast hosting company for the serious independent podcaster and creator, with a range of tools to help podcasters grow, monetize, market and simplify...

08 Feb 2024How Do You Handle Difficult Conversations with Loretta Milan00:42:46

Hard conversations are hard to avoid in SEO, whether delivering bad news to clients or your boss, disagreeing with something, asking for a raise or promotion etc. Sarah chats with Loretta about how you can manage difficult conversations, turning them into a positive.

About Loretta:

Loretta Milan is the founder of Origineurs and an award-winning communication expert who has been helping people stand out and succeed for over 20 years, including leaders of big global brands, entrepreneurs and change makers.

Follow Loretta:

Loretta's Facebook page

@origineurs on Instagram

@lorettamilan on X

Loretta's Website

Loretta on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes:The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

18 May 2023How to Have More Confidence with Leyla Okhai00:39:10

In this week's episode of the podcast, Tazmin chats with Leyla about confidence, including what it means, how common it is, how to be more confident and more.

About Leyla:

Leyla Okhai is the founder and Director of Diverse Minds UK Ltd. Diverse Minds aims to create a positively productive workplace for all through training, coaching and consultancy. The focus is placed on wellbeing, mental health and by understanding differences. Leyla has over 18 years’ experience in developing and implementing diversity, inclusion and equality practices, with senior leadership teams. She is also the host of the award-winning Diverse Minds Podcast a weekly show about mental health and inclusion. She is a TEDx Speaker, her talk on the connection between race, culture and mental health As a trained coach, mentor, speaker and mediator, Leyla’s coaching practice centres on how staff can navigate boundaries and reach their full potential whilst maintaining their wellbeing. Leyla has also spoken regularly on mental health and wellbeing in the workplace and delivered training programmes and workshops these issues in higher education and the private sector.

Where to find Leyla:

Leyla's Website

@diversemindsuk on X

@diversemindspodcast on Instagram

Leyla's Facebook page

Leyla's Facebook group

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast...

25 Apr 2023How to Deal with Anxiety when at Conferences (live recorded during brightonSEO)01:26:03

This is a special bonus episode! Tazmin and Sarah teamed up with Jack from Search with Candour to do a live podcast the night before brightonSEO.

So, instead of recording in our bedrooms*, we recorded a podcast in front of a live audience. The audience was part of the show, as they asked questions and shared their own experiences and tips. The topic was about how to deal with anxiety at conferences, for both speakers and attendees.

The fabulous people at Silicon Brighton also live streamed via their YouTube channel, which you can watch on demand.

The event was sponsored by Sistrix and Captivate, organised and supported by Silicon Brighton and the beautiful venue was Projects The Lanes.

*well, this is definitely the case for Sarah anyway...

About Search with Candour Podcast

Do you work in SEO or PPC? Search With Candour brings you the latest digital marketing news to keep you up-to-date and ready for your working week plus interviews with some of the world's leading SEO and PPC experts!

Podcast Website

Candour Twitter

Jack Chambers-Ward Twitter

Candour LinkedIn

Candour Instagram

22 Aug 2024Career Planning without the Overwhelm (plus exciting announcement) with Jack Chambers-Ward00:45:53

Our good friend of the podcast Jack Chambers-Ward has joined us for a good old natter about how you can plan your career without feeling overwhelmed. We also have an exciting announcement to share with you all...

About Jack:

Where to find Jack:

Jack Chambers-Ward on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes of the podcast: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself? Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online. Dedicated to assisting you with all your marketing, content and strategy needs. You can find them on all social media platforms or using the link below:

Clear Narrative Media

Come along to our LIVE Podcast

Career planning can often feel like an overwhelming task, where do you even start? The pressure to set long-term goals, navigate complex career paths, and achieve success can leave even the most motivated of us feeling stressed and uncertain. But it doesn't have to be this way. Join us for an empowering evening designed to help you take control of your career journey without the burden of overwhelm. This will be is a practical and interactive session that will guide you through the essentials of career planning in a way that is both manageable and...

25 Apr 2024Co-Owning a Business with ADHD with Dana DiTomaso00:46:28

What are the pros and cons of co-owning and running a business when you have ADHD? We have Dana DiTomaso to discuss this very topic on this week's episode.

About Dana:

Dana is Founder & Lead Instructor at KP Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana teaches people and teams how to set goals and track results so that they understand what strategies and tactics bring real value. In addition to speaking at conferences about reporting and analytics, SEO, and brand building, Dana is the weekly technology columnist on CBC Edmonton AM, and she teaches analytics at the University of Alberta. In her spare time, she enjoys yelling at football players and collecting hobbies.

Where to find Dana:

@danaditomaso on X

Dana's Website

Dana on YouTube

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a...

28 Dec 2023Tazmin's Top Tips for Setting Meaningful Goals in 202400:56:48

Tazmin shares her top tips for setting meaningful goals in 2024, in this bonus episode of the podcast.

For this special episode, we are doing things a little differently. We've decided to republish a popular episode from last year, where Sarah and Tazmin discussed setting goals for 2023.

We're republishing, as this episode is essential listening for those wanting to set goals in 2024. Even though it's a year old, the content is still VERY relevant!

We wanted to add more value, so in this bonus episode we reshare this previous episode but with bonus content from Tazmin. We hope you enjoy!

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

08 Aug 2024Self Paced Learning with Billie Geena Hyde00:42:30

What is self-paced learning, what are the pros and cons, and how can you be successful with this type of education? This is this week's topic with special guest Billie Geena Hyde.

About Billie:

Billie splits her time between running RankSuite and her independent SEO consultancy, Uptake Agency. She is passionate about educating digital marketers and making SEO content accessible.

Where to find Billie:

Billie's Website

@billiegeena on X

@billiegeena on Instagram

Billie Hyde on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

07 Apr 2022Optimise Your SEO Career: Fixed & Growth Mindset [Part 1]00:30:13

Welcome to the very first episode of 'The SEO Mindset' Podcast. Thank you for stopping by and listening.

In this episode, Tazmin and Sarah discuss the differences between a fixed and growth mindset, the characteristics to look out for, why it matters and the impact it can have on your career, progression and development.

Resources used for episode


About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Subscribe now and never miss a future episode: Listen to The SEO Mindset Podcast

Sign up to be a guest on the podcast here.

Copyright 2025 Sarah & Tazmin

01 Aug 2024The Psychology Behind Your Career Development with Sarah Presch00:48:21

The Psychology Behind Your Career Development

About Sarah:

An award-winning international SEO consultant and accomplished public speaker with over 12 years of experience helping major global brands expand abroad. With a background in psychology, my presentations and day-to-day work are informed by ethical considerations, supported by empirical evidence, and designed to inspire fresh thinking.

Where to find Sarah:

@sarah_presch on X

Sarah Presch on LinkedIn

Listen to The SEO Mindset Podcast Sarah's Website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Clear Narrative...

04 Jan 2024Your Internal Algorithm (The Most Important One You Need To Understand)00:36:33

As SEO professionals, we're all familiar with algorithms when it comes to search engines such as Google. However, what about your own personal algorithm? The one algorithm which is the most important one for you to understand, when it comes to your own personal growth and career development. Tune in to this week's episode as Tazmin and Sarah discuss this very topic.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

If you enjoy the podcast and listening to our episodes, you can support the podcast by donating a coffee via Buy Me A Coffee for as little as £5. If you leave us a message we can also give you a shoutout. Link below:

Buy Me A Coffee

20 Oct 2022Optimise Your SEO Career: Getting the Most out of Conferences with Gemma Houghton00:36:50

In this podcast episode, Sarah chats with Gemma Houghton all about attending conferences including benefits, how to make the most of them & more.

For 15 years, Gemma Houghton has been immersed in international digital marketing – from running Webcertain’s International Search Summit events, interviewing some of the leading global experts in all aspects of digital for Webcertain.tv, to supporting client projects and campaigns. She’s seen the good, the bad and the ugly of international websites and campaigns, how the industry and the role of the marketer has evolved and the common challenges and frustrations facing global digital marketers across the globe. Outside of the wonderful world of events and digital marketing, Gemma loves travel, food and musicals and now she has a two year old, getting a full night's sleep.

Where to find Gemma:

@gemhoughton on X

Gemma's Website

Gemma on YouTube

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Subscribe and never miss a new episode once its live: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

18 Jan 2024The Many Types of Self-Care00:42:12

In a world full of self-care advice, what does 'fill your cup first' even mean? Tazmin and Sarah discuss why self-care is important, what it actually is and easy to implement strategies to implement it.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

26 Sep 2024Bonus: Revisiting Thinking like an Entrepreneur with Tazmin00:48:51

Job hunting is hard, and so is changing your mindset so that you can think more like an entrepreneur (even when you're not self-employed).

Each season we'll end with not one, but two bonus episodes. During these bonus episodes, we'll be digging into our extensive archive, and reposting some of our favourite conversations, guests, and topics. When reposting these existing episodes, we'll add a fresh perspective whether that's a new thought angle and perspective, or give you more valuable tips and advice.

For this season's second bonus episode, we've decided to repost an episode in our fifth season where we discuss thinking like an entrepreneur, and Tazmin gives her top tips when job hunting.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Come along to our LIVE Podcast

Career planning can often feel like an overwhelming task, where do you even start? The pressure to set long-term goals,...

23 Jan 2025How You Can Enjoy Networking (& Get The Most Out Of It)00:49:06

Find networking hard or cringeworthy? Don't worry, you're not alone. Sarah and Tazmin discuss practical strategies and tips to implement to make networking more enjoyable and productive.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast (leave us a cheeky rating and review while you're there please...)

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

If you enjoy the podcast and listening to our episodes, you can support the podcast by donating a coffee via Buy Me A Coffee for as little as £5. If you leave us a message we can also give you a shoutout. Link below:

Buy Me A Coffee

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

23 Nov 2023Dealing with an 'Off' or Bad Day00:49:46

Having a bad or ‘off’ day at work is common. Sarah and Tazmin discuss how they deal with bad days at work, and if they can be prevented.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check all episodes: The SEO Mindset Podcast website

Wix - our Season Sponsors

Wix is our fabulous season sponsors!

SEO and marketers, have you checked out Wix Studio, the new web creation platform agencies are using?

With Wix Studio you get: 

  • Best-in-class defaults and automations 
  • Native integrations 
  • Smart, flexible tools to deliver complex client sites, at scale. 

Even after clients take over, built-ins like automatic redirects help sites stay optimized for long-term growth.

Speaking of growth, you can track every campaign against client KPIs and automate monthly emails to share learnings with clients. 

All this backed by fast, resilient infrastructure that’s built to scale.

Start today and check out: wix.com/studio.

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support the Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Use the link below.

29 Mar 2022Welcome to The SEO Mindset Podcast [Trailer]00:01:30

Hello everyone! This is The SEO Mindset Podcast, with your hosts Life Coach Tazmin Suleman and SEO Manager Sarah McDowell.

Each episode we will give you actionable tips, guidance and advice, sharing our own experiences and real life examples to help you not only build your inner confidence but to also thrive in your professional career.

Having spoken to members of our industry, there were some common pain points. These included frustration at lack of career and salary progression, overwhelm and  imposter syndrome. A key way to tackle these is by harnessing the power of the mind, because if you change how you think, you will change how you feel, and if you change how you feel you will change what you do.

In this podcast series, we want to show you how.

Subscribe to wherever you get your podcasts and never miss an episode.

19 Jan 2023Having Flexibility & Adaptability at Work00:37:02

In this week's episode, Tazmin and Sarah talk about two of the most arguably important soft skills at work, flexibility and adaptability.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Resources used for episode


Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out other episodes: The SEO Mindset Podcast website

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

21 Apr 2022Optimise Your SEO Career: Self Reflection00:28:44

In this week's installment of the podcast, Tazmin and Sarah talk about self reflection including the importance and actionable tips of how to do it.

In the episode, we also do a shout out to Malika Ahmed, who sorted out all of our podcast artwork. You can find her and examples of other work over on Instagram.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Resources used for episode


Subscribe now and never miss a future episode: Listen to The SEO Mindset Podcast

Sign up to be a guest on the podcast here.

Copyright 2025 Sarah & Tazmin

17 Nov 2022Taking charge of your Inner Chatter00:38:28

This week Sarah & Tazmin talk about inner chatter incl what it is, what it is saying to us, how it makes us feel & why it can stop us from doing things

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Resources used for episode


Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

24 Nov 2022Getting Promotions with Dan Saunders00:37:20

This week we have Dan joining Sarah on the podcast to discuss promotions, an often scary or taboo subject, so that you can progress in your career.

About Dan:

I've worked in Digital for 18 years. Within Digital marketing I work closely with the directors and heads of service to identify new business opportunities and Strategies. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage which is used to work alongside key stakeholders in managing the translation of the business strategy into clear plans. Proactively researching markets, competitors within different regions and establishing ways to develop a competitive advantage within our strategies.

Where to find Dan:

@dansaunders86 on X

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Mentioned in this episode:

Donate & Support the Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Use the link below.

Buy Me A Coffee

24 Oct 2024How You Can Better Deal with Rejection00:37:06

Rejection is bound to happen, it's something that we can't avoid, especially if we're pushing ourselves and stepping outside of our comfort zone. Whilst it's unavoidable, there are easy-to-implement strategies that you can put in place to help you better deal with rejection.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself? Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online. Dedicated to assisting you with all your marketing, content and strategy needs. You can find them on all social media platforms or using the link below:

Clear Narrative Media

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

12 Dec 2024Importance of Representation and Community with Ibukun Oluleye00:48:22

Sarah and Ibukun discuss the critical role of representation and community in SEO and the wider digital marketing industry. They highlight how diversity in the industry fosters creativity, innovation, and inclusivity in campaigns, ensuring broader audiences feel seen and valued. Ibukun emphasizes the significance of b-digital, a thriving community for Black professionals in digital marketing. By offering mentorship, networking, and resources, b-digital empowers its members to excel and address industry disparities.

About Ibukun

Ibukun Oluleye wears many hats from a Brand Executive at a Birmingham agency to Head of Events at one of the UK's largest black in marketing communities, and a founding member of (BRUMWIM) Birmingham Women in Marketing. She has a passion for platforming underrepresented voices, helping juniors and young people build their personal brand and supporting companies with getting to grips with brand strategy. When she's not working, you'll probably find her reading, learning British sign language or trying to learn crotchet and failing.

Where to find Ibukun

Ibukun's Website

Ibukun Oluleye on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out.

09 Mar 2023Powerful Connection Between Nutrition & Career Performance with Sukaina Abdulhussein00:35:25

In this week's episode of the podcast, Tazmin chats with Sukaina about how nutrition plays a key role in career performance, and how we can fuel ourselves better for success.

About Sukaina:

Sukaina Abdulhussein is a Registered Nutritionist with a degree in Human Nutrition. Has worked in the industry for 6+ years with a FTSE 100 company, non-governmental organisations and charities to support both adult and children's nutrition health. Now runs own clinic, specialising in supporting adults to lead healthier lives by diving deep into emotional eating, relationship with food, hormones and gut health. Her aim is to bring focus on the quality of diet rather than fixating on calories.

Where to find Sukaina:

Sukaina's Website

@sukaina_nutrition on Instagram

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all our episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

16 Nov 2023Dealing with Overwhelm with Jess Redman-Easterbrook00:49:04

In this week's episode, Sarah chats with Jesscia about dealing with overwhelm, including practical strategies to implement.

About Jess:

Jessica has been in SEO for 8 years, with a two year stint doing PT alongside it during lockdown. Her favourite part of SEO is content strategy and that's what she posts mostly about on her LinkedIn and newsletter SEOsnack. Jess loves travelling and is grateful to SEO for giving her the opportunity to work from home in countries like Portugal and Spain. Also a huge GOONER.

Where to find Jess:

@jess_didgeheads on X

Jessica on LinkedIn

Jessica's Website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check all episodes: The SEO Mindset Podcast website

Wix - our Season Sponsors

Wix is our fabulous season sponsors!

SEO and marketers, have you checked out Wix Studio, the new web creation platform agencies are using?

With Wix Studio you get: 

  • Best-in-class defaults and automations 
  • Native integrations 
  • Smart, flexible tools to deliver complex client sites, at scale. 

Even after clients take over, built-ins like automatic redirects help sites stay optimized for long-term growth.

Speaking of growth, you can track every campaign against client KPIs and automate monthly emails to share learnings with clients. 

All this backed by fast, resilient infrastructure that’s built to scale.

Start today and check out:

12 Jan 2023Pushing Back with Mordy Oberstein00:36:15

In this week's episode, Sarah chats with Mordy about why it's OK to push back on projects and tasks, and the best way to do it.

About Mordy:

Mordy is the Head of SEO Branding at Wix. He also serves as a consultant for Semrush and sits behind the mic of multiple SEO podcasts including the SERP's Up Podcast and Edge of the Web News. Dedicated to SEO education, Mordy is one of the organizers of #SEOchat and a popular industry author and speaker.

Where to find Mordy:

@mordyoberstein on X

Mordy's Website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support the Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Use the link below.

Buy Me A Coffee

28 Jul 2022Optimise You SEO Career: Receiving Feedback with Sally Raymer00:29:02

In this week's episode we have Sally Raymer on the podcast to talk about how best to recieve feedback and how to make the most out of it.

About Sally Raymer:

Director of SEO & Content at boutique agency, Pico Digital, and part-time freelancer, Sally began her career in SEO back in 2014 and has since had the privilege of working in a number of sectors, from eCommerce to agency side. A proud member of the Women in Tech SEO community, Sally is a great believer in sharing experiences to enrich the lifetime learning experience that a career in SEO offers.

Where to find Sally Raymer:

@Salraym on X

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Resources used for episode

  • Women in Tech SEO - Women in Tech SEO is a global community aimed for women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in a positive, inspiring and beneficial way, and to help build our network and accelerate our careers.

Subscribe (for free) and never miss a new episode: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

05 Sep 2024Why Stakeholder Management is Important with Sabiha Shakil00:59:12

What is stakeholder management and why is it important to your career? This week Tazmin talks to Sabiha on this crucial soft skill which is key to career progression and leadership.

About Sabiha:

Sabiha has been in the industry for over 20 years, and is the founder and CEO of marketing consultancy business Nisa Digital, based in the UAE. Nisa Digital specialise in Life and Applied sciences marketing, providing strategic, digital and mentoring services to help businesses achieve their marketing goals. Sabiha is the recipient of the Top 100 Rising Women Power Leaders in Asia 2023 Award, and also a mentor and member in the DBWC, WTS and FCDC communities. She is a judge at many marketing awards including the Global Search Awards, MENA Search Awards and APAC Search Awards!"

Where to find Sabiha:

Sabiha on LinkedIn

Sabiha 's Website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Clear Connect Network

Use code 'seomindset' at checkout to get £10 off your ticket price for Clear Connect Network, hosted by Clear Narrative Media.

Clear Connect Network

Check out all episodes: The SEO Mindset Podcast website

Shoutouts during the episode:

Women in Tech SEO Community

Freelance Coalition for Developing Countries (FCDC)

Paid Search Association

Dubai Business Women Council

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Clear Narrative Media

Looking to create awareness, build visibility and...

04 Aug 2022Optimise Your SEO Career: Energy Management00:32:01

In this week's episode, Sarah and Tazmin talk about how best to manage your energy levels including being aware of your energy drains and gains.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Subscribe for free and never miss a new episode:Listen to The SEO Mindset Podcast 

Copyright 2025 Sarah & Tazmin

11 Apr 2024Ending Toxic Hustle Culture with Josephine Rudolf00:43:17

What is toxic hustle culture and why is it bad? Sarah and her guest, Josephine, discuss this very topic at length, including what we should do instead to lead a healthier and happier work-life.

About Josephine:

Josephine is a Junior SEO Manager at BARFER'S. She has always been passionate about Marketing and has worked in the field for over 3 years. Throughout those, she has been at 6 companies gathering lots of experiences both terrible and great. With that knowledge in hand, she aims to help others, especially when it comes to confidence and upholding boundaries with employers. While she loves her job, her true passion is writing fiction.

Where to find Josephine:

Josephine's LinkedIn profile

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes:The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

31 Aug 2023Balancing Team Happiness and High Performance with Alex Wright00:38:29

In this weeks episode, Tazmin talks to Alex Wright, Agency Director at Clicky about whether high performing teams can be happy.

As there is an every increasing need for teams to be more productive, can they also be happy? Yes, says Alex and tells us how.

About Alex:

Alex is an experienced agency leader with 10 years' experience in digital. He is an search marketing specialist with a love of all things SEO & PPC.

He's worked brand-side at businesses such as Panasonic and Iceland Foods, and Ihe's also spent a number of years delivering transformational results for D2C Brands at Clicky Media. He's also a great speaker too!

Where to find Alex:

Clicky Media Website

Alex on LinkedIn

Alex on Twitter

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check all episodes: The SEO Mindset Podcast website

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support the Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a...

18 Jul 2024Why You Need To Stop Pushing Yourself Too Hard with Tash Willings00:42:50

It's so easy to push ourselves too hard, especially when we're working towards something that is important. Our guest this week, Tash Willings, shares her own personal experience and story about why we shouldn't do this, and why it's important to look after ourselves.

About Tash:

Tash is the business owner of Limitless Learning UK that pride themselves on using creative methods and gamification to enhance the learning experience and help it to stick! Limitless Learning UK was officially born in 2018, after spending many years in the very traditional education system. Tash wanted to make sure that no student was left behind and create a different approach of making learning engaging and memorable. It now teaches an array of subjects such as English, Maths, Science, History, Religious Education and Sociology as well as many different exam preparation areas like SATS, Entrance Exams, GCSEs and A-Levels. We even help adults with study skills, functional skills and language classes.

Where to find Tash:

Natasha's Facebook page

@limitlesslearnuk on Instagram

@Limitless_Learn on X

Natasha's Website 

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode

30 May 2024Easy Strategies To Plan Your Career00:49:11

We delve into the important topic of career planning. Tazmin and Sarah navigate the benefits, challenges, and strategies that shape our professional journeys. Do you need a concrete action plan, or flexibility when it comes to crafting a fulfilling career path in SEO? All of this and more is explored in the week's episode, we hope you enjoy!

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

09 Feb 2023How to Overcome the Fear of Failure00:34:31

In this week's episode, Tazmin and Sarah talk about one of the biggest barriers to success which is the fear of failure, and how you can overcome it.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Resources used for episode


Check out all podcast episodes: The SEO Mindset Podcast website

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

26 May 2022Optimise Your SEO Career: Healthy Work Life Balance with Claire Carlile00:30:56

This week, Sarah is joined on the podcast by Claire Carlile to discuss ways in which you can maintain a healthy work-life balance, which is hard in the SEO industry when you have to keep on top of what's happening in the search engines!

About Claire

Claire Carlile a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.

Where to find Claire

@clairecarlile on X

Claire's Website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Never miss a podcast episode and subscribe to the podcast: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

15 Dec 2022Setting meaningful goals for 2023!00:37:07

In this podcast episode, Tazmin and Sarah talk about the steps you can take to set meaningful goals for 2023, even if you have no clue where to start.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Subscribe and never miss a new episode:Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

All episodes: The SEO Mindset Podcast website

Mentioned in this episode:

Donate & Support the Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Use the link below.

Buy Me A Coffee

28 Apr 2022Optimise Your SEO Career: Self Belief with Roxana Stingu00:30:30

This week Tazmin Suleman speaks to Roxana Stingu about Self Belief. They cover where self beliefs come from, how they shape our own lives and how to change your internal belief system to get the most from life.

About Roxana:

Roxana heads the SEO & Search efforts at Alamy, a stock photography agency with a collection of over 270M images to date. She loves getting into the nitty-gritty of technical SEO and, besides theorising about the future of Image Search, her favourite past-time is automating anything repetitive. She’s been previously working in the web hosting industry for almost 10 years, leading the technical SEO efforts for brands such as 123 Reg, Host Europe and GoDaddy EMEA. Roxana is also a proud member of the Women in Tech SEO community and a frequent speaker at BrightonSEO and WTSFestival.

Where to find Roxana

@roxanastingu on X

Roxana's Website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Don't forget to subscribe to our Podcast to never miss an episode: Listen to The SEO Mindset Podcast

Sign up to be a guest on the podcast here.

Copyright 2025 Sarah & Tazmin

06 Apr 2023Beat Procrastination with the Pomodoro Technique00:34:54

In this week's episode of the podcast, Sarah and Tazmin talk about how you can use the Pomodoro Technique to beat procrastination and improve your focus.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Resources used for episode


Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Season 5 Sponsors are BrightLocal

This season is sponsored by BrightLocal, the all-in-one local SEO platform that helps businesses and agencies drive traffic and leads from local search. It’s the only platform that’s 100% focused on helping you succeed in local search, with a range of tools and features including local rank tracking and auditing, review management, citation building and more! They also have a wealth of free courses in their academy to help you learn and develop your skills to succeed in local SEO. SEO Mindset podcast listeners can take advantage of an exclusive offer. Sign up for a free 14-day BrightLocal trial and receive $75 in Citation Builder credits when you go on to take up a subscription at the end of your trial. T's & C's and further information at the link below.

BrightLocal

Donate & Support the Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Use the link below.

Buy Me A Coffee

31 Oct 2024How to Confidently Price your Services with Ed Deason00:54:44

Have you ever wondered how to price your product/services?

Maybe you wanted to ask for a raise, but found it difficult to have 'that' conversation.

Or you were offered a job, and deep down knew the salary was not in line with the value you brought, but didn't know how to navigate the situation.

Well, this week's episode, I was joined by Ed Deason, a Business Coach who shares his expertise on how to handle these 'money' situations and why so many struggle with pricing.

About Ed:

Ed is an experienced business coach working primarily with founders and freelancers (including some very well known SEOs). He helps his coachees to sign more clients, grow their businesses, find balance and live their ideal lifestyles.

Follow Ed:

Ed's Website

Ed Deason on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast - if you're feeling extra generous, leave us a review!

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

RankSuite

What if you could take control of your career growth on your own terms? That’s exactly what RankSuite is here for. RankSuite is more than just SEO - it’s a complete digital marketing training platform. With courses covering technical SEO, content, and analytics, they give you the tools to grow...

08 Jun 2023Stepping Outside your Comfort Zone with Rejoice Ojiaku00:38:04

Thanks for joining us for another episode of The SEO Mindset, and your host today is Sarah. This week we’re chatting about stepping outside our comfort zones with Rejoice, including benefits, overcoming obstacles, and Rejoice will be sharing her own personal experiences.

About Rejoice:

Rejoice Ojiaku is an SEO Account Manager , as well as the Co-Founder of B-DigitalUK – a platform for showcasing and empowering black talent in the UK digital marketing scene. Her expertise lies in SEO, Diversity and inclusion, all bolstered by strong personal branding both online and offline.

Where to find Rejoice:

@Rejiaku on Instagram

@RejiYates on X

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Resources used for episode


Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Season 5 Sponsors are BrightLocal

This season is sponsored by BrightLocal, the all-in-one local SEO platform that helps businesses and agencies drive traffic and leads from local search. It’s the only platform that’s 100% focused on helping you succeed in local search, with a range of tools and features including local rank tracking and auditing, review management, citation building and more! They also have a wealth of free courses in their academy to help you learn and develop your skills to succeed in local SEO. SEO Mindset podcast listeners can take advantage of an exclusive offer. Sign up for a free 14-day BrightLocal trial and receive $75 in Citation Builder

06 Jun 2024How You Can Build Healthier Habits00:43:15

This episode is all about the practical habits that help Sarah and Tazmin be healthier, happier and more successful.

So if you are looking for ways to improve your health, progress your career and generally improve the quality of your life, there is bound to be some insights in this episode that will help.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself? Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online. Dedicated to assisting you with all your marketing, content and strategy needs. You can find them on all social media platforms or using the link below:

Clear Narrative Media

19 May 2022Optimise Your SEO Career: Managing Stress & Anxiety with Nick Jemetta00:27:53

In this week's episode Tazmin Suleman chats with Nick Jemetta about the best ways to deal with stress and anxiety.

About Nick

Nick ‘Fancy Dress Dad’ Jemetta is a multi-award-winning mental health campaigner, speaker, and trainer. He is on a mission to show that we are more than our mental health. Nick’s inspirational journey from anxious teenage introvert to business owner is an uplifting, powerful story of hope and positivity.

Where to find Nick

Nick on YouTube

@nicholasjemetta on X

@nicholasjemetta on Instagram

Nick's Facebook page

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Resources used for episode


Never miss a podcast episode and subscribe to the podcast:Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

23 May 2024Running a Purpose Based Business with Crystal Nyarko00:35:55

In this episode Tazmin is joined by Crystal Nyarko. Crystal is the founder of Clear Narrative Media, Crystalized Nation Ghana and Freelance Social Media and Marketing Manager. She talks to Tazmin about the importance of aligning your business to your pu1rpose, and what this means for your growth and brand.

About Crystal:

My name is Crystal Nyarko Asiedu, Founder of Clear Narrative Media, Crystalized Nation Ghana and Freelance Social Media and Marketing Manager. I have 7+ years in the Marketing and Media industry with in-house, agency and freelance experience. I'm passionate about helping businesses, brands and creatives amplify their voices and building sustainable communities online. I believe that everyone has a story that deserves to be told in a crystal clear way.

Where to find Crystal:

@crystalnyarko on Instagram

@crystalnyarko on X

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself? Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online. Dedicated to assisting you with all your marketing, content and strategy needs. You can find them on all social media platforms or using the link below:

Clear Narrative...

20 Jul 2023Understanding DiSC Personality Types for better Workplace Relationships00:40:36

In this week's episode Tazmin and Sarah discuss how understanding DiSC personality types can help foster better relationships at work and in your personal life.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

07 Jul 2022Optimise Your SEO Career: Listening & Conversational Skills00:30:59

This week Sarah and Tazmin talk about listening and conversation skills, including why they are important, the different types and how you can improve them.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Resources used for episode


Never miss a podcast episode and subscribe to the podcast: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

04 Jul 2024How People Pleasing is Holding You Back00:35:06

Is people pleasing hold you back? In this episode we discuss what people pleasing is, the good and the bad, how to stop, and the benefits from doing so.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: The SEO Mindset Podcast website

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode


Copyright 2025 Sarah & Tazmin

10 Oct 2024Do You Stay or Do You Go...?00:48:06

Do you stay or do you go? We've all been in that situation where we've stayed a little too long in a situation, as we're hoping and wishing things will change. In this episode we delve into this topic, discussing when you should indeed stay, and when you should walk away, and how to do this in a healthy way.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and follow the podcast: Listen to The SEO Mindset Podcast - if you're feeling extra generous why not leave us a 5-star review!

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Free Consultation Call with Tazmin

Interested in personal growth or career development? Book a free consultation call with Tazmin, by visiting her website:

Contact Tazmin

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself? Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online. Dedicated to assisting you with all your marketing, content and strategy needs. You can find them on all social media platforms or using the link below:

Clear Narrative Media

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

30 Aug 2023Bonus: Adapting to Change with Opinionated SEO Opinions00:52:36

Sarah and Tazmin had the absolute pleasure of joining Sam, Tory and Begum on Opionated SEO Opinions where they discussed adapting to change. Such an important conversation that we just had to share this episode with you, our listeners. We hope you enjoy!

About Opinionated SEO Opinions:

Opinionated SEO Opinions (O/SEO/O) is a new Q&A series by The Gray Dot Company. O/SEO/O is a web series geared towards the discussion and demystification of all things SEO and digital marketing. We'll answer SEO questions with nitty-gritty details and high-level insights, and weigh in on very Opinionated SEO matters.

Watch all episodes of Opionated SEO Opinions

You can also find them with the following Twitter handles:

Tory Gray (https://twitter.com/torylynne)

Sam Torres (https://twitter.com/samtorresatl)

Begum Kaya (https://twitter.com/begumkayaseo)

The Gray Dot Company Website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

26 Jan 2023Differences between Leadership and Management with Chris Simmance00:37:56

This week on the podcast, Chris joins Sarah to talk about the differences between managing and leading teams, and why it matters.

About Chris:

Chris Simmance - The Agency Coach With 10 years of leadership experience, Chris knows how to get things done. He’s worked with clients across all levels and been exposed to multiple layers in order for him to help you reach your goals as quickly or slowly as is right for YOU! Chris has the ability to get deep into your organisation and understand how it operates on all levels. He listens carefully, then sorts out what needs changing or improving with his insightful questions that will challenge any status quo – but always in a way which produces results! He coaches people to think critically and build an integrated picture, which generates better bottom-line success. His style helps teams generate accountability for their projects as well as traction with the goals they’ve set out together – all translating into happier customers who buy more from you!

Where to find Chris:

@ChrisSimmance on X

Chris's Website

Chris on YouTube

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Resources used for episode


Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Browse all our episodes: The SEO Mindset Podcast website

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

27 Oct 2022Optimise Your SEO Career: Understanding Motivation with Stephan Bajaio00:40:16

Tazmin chats with Stephan about motivation, how to understand your own, and why it is important to understand others' motivation.

About Stephan:

From building SEO teams to evangelizing SEO directly to clients and marketing leaders, Stephan shows organizations how to translate “SEO” into a source of transformative intelligence that helps every facet of a business tap directly into the needs of its customers.

Where to find Stephan:

@stephanbajaio on X

Stephan 's Website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Subscribe to the podcast and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin



Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

02 May 2024Being Authentically (& Unapologetically) You - Live Podcast April 202401:45:26

This week we have a special episode for you, as we recorded a live podcast in front of an audience the night before April's brightonSEO 2024. The topic was all about being authentically (& unapologetically) you, including benefits, challenges, success stories, and easy-to-implement strategies.

We were joined by a special guest, Willow Mack, Senior Vice President at STAT Search Analytics.

About Willow:

Willow is a proven strategic leader who is passionate about values based leadership. She believes in the value of each person and strives to create an organizational culture that does the same. Her successes are rooted in the relationships she builds and the ability to communicate purpose in support of an organization's short-term goals and long-term vision.

Follow Willow:

Willow's Twitter Page

Willow's LinkedIn Page

Live Podcast Sponsors

Huge thanks to our event sponsors for helping make this event possible and supporting the live podcast.

Sistrix - Main Sponsor

SISTRIX is the all-in-one SEO toolbox for those who want to succeed on Google, Amazon and Facebook. With SISTRIX's market-leading tools, you can optimise your website according to the latest Google guidelines, track competitors on Amazon and easily generate and easily perform research across Tiktok, Instagram and YouTube.

Find out more about Sistrix

STAT Search Analytics - Goody Bag Sponsor

STAT is the ultimate SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT delivers precision SERP insights, fresh each day, so you can unlock new opportunities, drive more visibility, and prove the value of your SEO.

Find out more about STAT

Majestic - Drinks Sponsor

Launched in 2004, Majestic is a pioneer in surveying and and mapping the world wide web. This internet map is used by SEOs, New Media Specialists, Affiliate Managers and online Marketing experts for a variety of uses surrounding online prominence including Link Building, Reputation Management, Website Traffic development, and Competitor Analysis. As link data is also a component of search engine ranking, understanding the link profile of your own, as well as competitor websites can empower rational study of Search Engine positioning.

Majestic is constantly revisiting web pages and sees billions of URLs a day.

Find out more about Majestic

Thanks to Silicon Brighton & Projects

Shout out to Silicon Brighton, who have helped make this event possible. They have been involved from the very start, and have helped us to find a great venue for the live podcast, and will be making sure everything runs smoothly from a tech perspective.

Silicon Brighton is a community-led initiative supporting digital growth in the South East, believing in Brighton, its people, and its potential.

Working hand-in-hand with the local tech community, they provide individuals with free opportunities for networking, training, up-skilling and development, helping them to take their careers and businesses forward.

Find out more about Silicon Brighton

Also shoutout to Projects, who offer coworking spaces and memberships, along with meeting and event...

20 Apr 2023Qualities of a Good Leader with Julia Nesterets00:41:03

On this week's podcast episode Tazmin chats with an inspirational guest, Julia Nesterets, about the qualities of a good leader, and it promises to be a deep conversation, based on Julia's knowledge and more recent experiences.



About Julia:

I am a co-founder and CEO of a Saas company JetOctopus. I am a mom of three, the youngest child is 1,5 y.o. I've launched a private school during War and keep scaling it. Since September 2023 we are having 10 classes. I am actively volunteering since the first day of Russian-Ukrainian War. I am developing the community of my city in terms Philosophical, intellectual, historical, religious meetups with the goal to raise the level of consciousness of Dnipro citizens.

Where to find Julia:

Julia's Facebook page

@dostochki_fetish on Instagram

@JNesterets on X

JetOctupus Website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Mentioned in this episode:

Season 5 Sponsors are BrightLocal

This season is sponsored by BrightLocal, the all-in-one local SEO platform that helps businesses and agencies drive traffic and leads from local search. It’s the only platform that’s 100% focused on helping you succeed in local search, with a range of tools and features including local rank tracking and auditing, review management, citation building and more! They also have a wealth of free courses in their academy to help you learn and develop your skills to succeed in local SEO. SEO Mindset podcast listeners can take advantage of an exclusive offer. Sign up for a free 14-day BrightLocal trial and receive $75 in Citation Builder credits when...

21 Dec 2023Managing Energy Levels with Search with Candour [Recap of brightonSEO Live Podcast]00:39:09

This is a bonus episode in collaboration with the Search with Candour podcast. Unfortunately we had some technical difficulties, meaning we don't have a recording of the live podcast we did during brightonSEO in September, where we discussed managing energy levels when at conferences. However, we promised you a podcast, so Sarah, Tazmin and Jack recorded a special episode to recap the live podcast, and discuss the main takeaways. We hope you enjoy!

About Search with Candour podcast

Are you looking for an SEO podcast to keep you up-to-date with the latest SEO and digital marketing news? Search With Candour brings you the latest SEO news to keep you up-to-date and ready for your working week. Jack Chambers-Ward also interviews the world's leading SEO and PPC experts.

Listen to the podcast now!

Follow Search with Candour podcast

Jack on LinkedIn

Jack on Twitter (X)

Jack on Instagram

Sign up to find out about more Live Podcasts!

Click here to sign up for find out about more live podcasts: Live Podcast Google Form

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode


Copyright 2025 Sarah & Tazmin

07 Nov 2024A Deeper Dive into Journaling00:35:02

We discuss all things journaling, including what it is, benefits, and how you can do it the most effectively.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode


Copyright 2025 Sarah & Tazmin

05 Dec 2024How You Can More Easily Take Breaks with Inge Boubez00:51:41

Find taking breaks hard? You're not alone. This week Inge joins Sarah to discuss how you ensure you take breaks even when you don't find it easy.

About Inge:

Inge brings over two decades of experience in marketing and high-tech industries, with expertise that predates the rise of SaaS. With a strong foundation in engineering and business administration, she combines her fascination with technology and strategic acumen to drive impactful results. Her career spans a diverse range of roles, from working with major corporations to shaping strategies for agile startups. Inge has excelled in areas such as strategic planning, lead generation, partnerships, and content development, making her a versatile and dynamic leader in the tech and marketing space.

Where to find Inge:

Inge Boubez on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

B-Digital UK

The B-DigitalUK community is a space for black marketers globally to meet, learn and elevate their career. With group chats, social events, workshops, panels, and a community board for jobs and opportunities, it's unapologetic in its mission to platform and support black voices in marketing. With hundreds of members in the UK, North America and Nigeria, the community comes together to teach, share opportunities and cheer each other on in their careers. No matter your background, whether your student, C-suite or somewhere in-between.

14 Apr 2022Optimise Your SEO Career: Fixed & Growth Mindsets [Part 2]00:29:16

We're back with our second episode of 'The SEO Mindset' podcast. Again, thank you for stopping by and listening.

In our last episode we ran out of time, and didn't get chance to discuss all characteristics of a growth mindset, so this is part 2! We hope you enjoy.

Resources used for episode


About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Subscribe now and never miss a future episode: Listen to The SEO Mindset Podcast

Sign up to be a guest on the podcast here.

Copyright 2025 Sarah & Tazmin

01 Feb 2024Effective Team Relationship Building for Managers with Gabrio Linari00:35:58

How can managers build effective relationships with their team and why is it important? Gabrio joins Tazmin on this week's podcast, to share his insights, experience and easy-to-implement strategies.

About Gabrio:

My name is Gabrio Linari; I am Italian and work as Director and Global SEO Consultant for a variety of clients at ROCK SEO, my own company. I live in sunny 🌞 Croatia and work for companies worldwide. I truly relish connecting with people, training individuals in SEO, understanding business challenges, and leveraging my expertise and having fun while doing it. For years, I have followed Shaun T’s Insanity workout regimen, and I continue to train daily. True to its name, the workouts were, in fact, extreme. When not immersed in work, I find solace in leisurely strolls with my canine companion, Rocky, and find a therapeutic sense of calm in cleaning my car after long hours in front of the computer.

Where to find Gabrio:

Gabrio's Website

Gabrio Linari on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

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Copyright 2025 Sarah & Tazmin

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13 Apr 2023Importance of Emotional Intelligence in our Careers with Ammar Farishta00:46:53

This week we are talking about the importance of Emotional Intelligence in our careers, and Tazmin is joined by an industry expert in this area, Ammar Farishta.

About Ammar:

Ammar Farishta is an experienced facilitator, mediator and trainer with experience of dental practices and other businesses design and deliver solutions tailored to their needs. He has a background in Learning and Development and is a skilled, intuitive facilitator of groups, meetings, conferences etc. Prior to facilitation, he developed managerial experience in the retail sector setting up a successful international ice-cream franchise and running it for a number of years. In terms of qualifications and further training, Ammar holds a BA in Business Administration, is a member of the Chartered Institute of Personnel and Development, a trained Mediator, a trained Mental Health First Aid Trainer and is accredited to use Psychological Type as a psychometric tool by The Type Academy. He has also undergone training in using the Egan Skilled Helper Model as a Mentor and holds a FdA in Business Management.

Where to find Ammar:

Ammar's Website

@fitrustraining on Instagram

Ammar's Facebook page

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

All episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

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Season 5 Sponsors are BrightLocal

This season is sponsored by BrightLocal, the all-in-one local SEO platform that helps businesses and agencies drive traffic and...

13 Jul 2023How to Deal with Anxiety - Laura James shares her own Personal Story & Experience00:38:48

This week on the podcast, Tazmin chats with Laura, about how to deal with anxiety, as she shares her own personal story and experiences.

About Laura:

Laura James is a seasoned SEO expert who currently holds the position of Senior SEO Consultant at Flow SEO. With a strong background in agency work, she possesses extensive knowledge across diverse sectors such as eCommerce, travel, education, and retail. Her commitment to delivering organic growth and strategic guidance shines through in her work with SaaS B2B and start-up clients. Laura's areas of expertise encompass international SEO, organic video optimization, and seamless site migrations, underscoring her wide-ranging proficiency and adaptable approach within the realm of SEO. She is also deeply passionate about mental health advocacy and is dedicated to promoting remote working as a means to foster a healthy work-life balance. When she's not immersed in her day to day work, Laura finds joy in her family, exploring different parts of the world (especially Greece), 90s music, sitcoms, Disney movies, and food.

Where to find Laura:

@LauraJamesVSEO on X

Laura James on LinkedIn

Laura's Website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off...

10 Nov 2022Optimise Your SEO Career: Mentorship with Montse Cano00:30:46

In this week's episode of the podcast, Sarah chats with Montse about the benefits of mentorship, both as a mentee and a mentor.

About Montse:

Fully bilingual (English/ Spanish with French), I am a passionate and resilient SEO and 360º international digital marketer with a strong focus on supporting both commercial growth and digitalisation by delivering projects that help solving issues. I have spoken at eCommerce Expo, MeasureCamp and SEO Day among others, and mentored other SEO/ digital professionals to help make the industry stronger.

Where to find Montse:

@montsecano__ on Instagram

@MontseCano on X

Montserrat's Website

Montserrat on YouTube

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Resources used for episode


Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

02 Feb 2023In-House versus Agency Skills with Sara Taher00:36:50

This week on the podcast, Sarah chats with Sara about the differences between skills needed in-house versus agency side.

About Sara:

Sara Taher is a Canadian based SEO consultant with over 8 years experience in the field. She is most known for her SEO tips and riddles that she shares on her Linkedin account.

Where to find Sara:

@SaraTaherSEO on X

Sara's Website

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Check out all episodes here: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support the Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Use the link below.

Buy Me A Coffee

09 Nov 2023Working in SEO as a New Parent with Gus Pelogia00:37:46

In this week's episode, Sarah chats with Gus about how to navigate a career in SEO as a new parent, sharing actionable advice and tips.

About Gus:

Gus Pelogia is a journalist turned SEO, working and living across the world since 2011. He’s currently an SEO Product Manager at Indeed, the #1 job site in the world with over 250 million unique visitors every month. Every day, he writes tickets for small and large initiatives and works in a cross-functional team with writers, UX researchers, engineers and product managers.

Where to find Gus:

@pelogia on X

Gus 's Website

Gus Pelogia on LinkedIn

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Wix - our Season Sponsors

Wix is our fabulous season sponsors!

SEO and marketers, have you checked out Wix Studio, the new web creation platform agencies are using?

With Wix Studio you get: 

  • Best-in-class defaults and automations 
  • Native integrations 
  • Smart, flexible tools to deliver complex client sites, at scale. 

Even after clients take over, built-ins like automatic redirects help sites stay optimized for long-term growth.

Speaking of growth, you can track every campaign against client KPIs and automate monthly emails to share learnings with clients. 

All this backed by fast, resilient infrastructure that’s built to scale.

Start today and check out:

30 Nov 2023How to be Authentically Confident00:50:38

Tazmin and Sarah talk about what authentic confidence is, why it's important and how to become it.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Donate & Support The Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Click the link below:

Buy Me A Coffee

16 Jan 2025Setting Yourself Up For Success in 2025 [Part 2]00:42:26

This is part 2 of our series on setting yourself up for success in 2025. In part 1, we talked about the WHAT—turning your goals into a strategy and plan. Now that you know what to do, it’s time to dive into the HOW.

We’re exploring how to create space in your life to perform at your best, stay focused, and keep motivated (though my take on motivation might be a little controversial).

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Check out all episodes: The SEO Mindset Podcast website

Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Resources used for episode


Copyright 2025 Sarah & Tazmin

Mentioned in this episode:

Clear Narrative Media

Looking to create awareness, build visibility and enhance growth for your business, organisation or yourself? Introducing Clear Narrative Media. A purpose-led media and marketing agency that transforms how founders, creatives and organisations share their stories online. Dedicated to assisting you with all your marketing, content and strategy needs. You can find them on all social media platforms or using the link below:

Clear Narrative...

06 Jul 2023Resilience in the Workplace and Beyond00:37:30

Tazmin and Sarah are back for Season 6, and in the first episode of the season, they talk about resilience in the workplace and beyond, covering what it is, why and where it is important, and also give actionable strategies for developing your own resilience.

About 'The SEO Mindset' Podcast

Build your inner confidence and thrive.

The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.

Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.

Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.

Sign up to be a guest on the podcast here.

Get in touch

We'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.

Follow us on Twitter

Follow us on Instagram

Follow us on LinkedIn

Send us an email

Check out Tazmin's Website

Check out Sarah's Website

Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.

Resources used for episode


Subscribe and never miss an episode: Listen to The SEO Mindset Podcast

Check out all episodes: The SEO Mindset Podcast website

Copyright 2025 Sarah & Tazmin

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Mentioned in this episode:

Donate & Support the Podcast

We have set ourselves up on Buy Me A Coffee, meaning that if you enjoy the podcast and our episodes you can give us a one-off donation to support us. If you leave us a message, we can also give you a shout-out. Use the link below.

Buy Me A Coffee

International Search Summit 2023 - Barcelona

Working on international websites and campaigns can be exciting and rewarding but it can also be challenging, frustrating and sometimes a little lonely. The International Search Summit is an event dedicated to all-things international search and will bring together digital marketers from over 30...

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