The Sales Leadership Show (Phil Gerbyshak (he/him))

Do you have a big idea? Trying to breathe life into it alone can be a daunting task. Maybe you’re pivoting your business and you’re not sure what to do next, maybe you’re an entrepreneur that feels alone and you want to enhance your network of peers, maybe you’re launching a new service offering, writing a book, overhauling your marketing initiatives or any other number of things, figuring everything out alone isn’t the way to go.

Idea Climbing can bring your big ideas to life by collaborating with your existing network while expanding your network and reaching new people to collaborate with.

Join me for a conversation with the author and creator of Idea Climbing, Mark J. Carter, as we discuss how you can leverage your ideas and climb higher than you ever thought possible.

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Mitch Slater is a musician, he's been a radio producer, he's a financial advisor, and the biggest Springsteen fan I know. I first encountered Mitch several years ago, and immediately saw he was one in a million. He doesn't push anything on social media, except for Springsteen. He's sharing his passions, engaging in conversations, and is there to offer encouragement and a smart word. 

Make no mistake: He is GREAT at what he does! He is one of Gary Vaynerchuk's financial go to people, and he's always trying to push the financial industry forward into new realms, by being a genuine marketer who kicks butt as his job and embraces the SOCIAL part of social media.

Special treat: Live performance from Mitch Slater

Mitch performed a song for us, so I'm also including the video of his performance. I hope the recording makes you smile as much as it made me smile when he performed for me live. 

Here's the video version of this conversation: https://youtu.be/Go88ZD0vcCE

About Mitch Slater

Mitch has been in the financial services business for over 25 years. With his considerable experience, Mitch is frequently asked to speak about personal finance issues and has appeared on CNN, CNBC, Bloomberg, Fox, News 12 NJ. He has also been quoted in The New York Times and Huffington Post, among others.

He also is a long-time advocate of financial literacy in the classroom to help promote smarter fiscal responsibility at an earlier age. His mission is to connect young adults with peers and professionals to get smarter and better when dealing with money.

Mitch recently served with dignity for six years on the Westfield Board of Education in Westfield, New Jersey and just completed his tenure on The New York Advisory Board for Little Kids Rock, a non-profit that's putting music back into schools.

A passionate "Boss-ophile", Mitch has attended more than 250 Bruce Springsteen shows over 35 years and has appeared as Springsteen historian on Sirius' E Street Radio. A veteran of talk radio, Mitch hosted the syndicated Financially Speaking on 1050 AM in New York City and was an associate producer to Larry King. He received his B.A. from The George Washington University and the BMA program at Stanford University.

Links to more from Mitch Slater

• Watch some of Mitch's YouTube videos, including an interview with Larry King
• Follow Mitch Slater on Twitter
  
• Follow Mitch Slater on Instagram
  
• Coming soon - the Mitch Slater podcast!

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Do you work with any prickly people? Even though I'm self employed, I do too. What if you could move those prickly people to preferred outcomes? You can - if you know The Porcupine Principles. And if you listen to this conversation with Steven J. Iwersen, you'll learn at least a few tricks on how you can do exactly that.

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In The War on Small Business, entrepreneur Carol Roth unveils the many abuses of power inflicted on small businesses during the COVID-19 pandemic. Small business owners were thrown in jail for trying to make a living. Individual rights were discarded. Big government did what it does best -- intentionally protect the rich and powerful.

Join me for a lively conversation about this war with recovering "investment banker" author of The War on Small Business, entrepreneur, TV pundit and host, and New York Times bestselling author of The Entrepreneur Equation, Carol Roth.

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Are you a modern sales leader who wants to win big? You'll want to listen in as Lias Magnuson shares insights from her book, The Top Sales Leaders Playbook, How to Win 5X Deals Repeatedly.

It's based on extensive research and interviews with 41 Sales VPs from various industries, and it contains 16 key ‘Plays’ to exponentially grow revenues and drive leadership success. It offers valuable insights and practical how-to’s from 16 recognized thought leaders as sideline coach experts for each ‘Play’.

Get your copy of The Top Sales Leaders Playbook today!

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Michael F. Johnson is an author, a podcaster, an expert in the book publishing world, and one of my favorite mentors. Each week, his podcast Common Sense Comments, makes me think about business in a new way, in 4 minutes or less. 

His book Kill the First Tiger is the fastest book I have ever read. Each chapter takes less than 3 minutes to read, though I encourage you to read and implement a chapter a time for your business.

This conversation is no different, though we go a little longer than his usual podcasts do.

About Michael F. Johnson

Michael is an author, a consultant and a speaker, offering businesses a common sense look at what's not working to better help them get going so they can do what does work. His insights are as brief as they need to be, though don't mistake that for a lack of depth on his expertise. Few people can be succinct, and get right to the heart of the matter. 

More from Michael F. Johnson

• Follow Michael F. Johnson on Twitter
  
• Subscribe to Common Sense Comments
  
• Get your copy of Kill the First Tiger
  

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If you're going to land big deals, you've got to have a big deal mindset. It's not a silver bullet - it's the start of getting those big deals that can make or break your year.

Join me for a conversation with Steven Dickens about how you can develop a big deal mindset - and get winning those big deals that can help your year be the best ever!

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What are the keys to sales and marketing success? Listening and communicating effectively, says Darryl Praill, Chief Revenue Officer (CRO) of @vanillasoft. He breaks it down for us all so we can be more effective in this high energy #GerbyCasts.

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This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe

In the second edition of Connection Culture: The Competitive Advantage of Shared Identity, Empathy and Understanding at Work, Michael and Katie Stallard team up to share a new way of thinking about leadership based on the universal human need to feel connected to a group (which is in contrast to feeling unsupported, left out, or lonely).

In this conversation about Connection Culture, we discuss:

• What connection is - and why it matters.
• How to get connected - even when working remotely.
• The benefits of a connection culture.
• Many examples of connection cultures in companies you've heard of - and some you haven't.
• And much more!

Listen to our conversation about Connection Culture, with Michael and Katie Stallard

Get your copy of the book, and sign up for the free course 5 Minutes to a Connection Culture.

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Have you been wanting to ignite your courage so you can tackle the discomfort of change? It's not easy - but it is TOTALLY worth it! Join me as I talk with change expert, podcaster, and sarcasm expert Anne Bonney about how we can get over the discomfort of change. This episode brought to you by Vidyard: Sign up for a free account at https://Vidyard.com/PhilGerb

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As a professional communicator, marketer, and consultant, Scott Monty studies human nature and people. Taking the humanization and applying it to an advertising component. Assisting people to understand the basics of being human and what people are looking for, developing relationships and that human is human. Scott is all about creating a connection with storytelling, and we discussed all of that and so much more. Learn more about Scott Monty. 

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In this episode of the Sales Leadership Show, Phil Gerbyshak interviews Greg Nutter, the author of the new book "P3 Selling". They discuss the key concepts and strategies outlined in the book, and how they can be applied in the world of sales.

Key Points Discussed

- The importance of understanding the customer's perspective and aligning your sales approach accordingly.
- The role of empathy in sales and how it can help build stronger relationships with customers.
- The concept of "P3 Selling" and how it can help sales professionals improve their performance and achieve their goals.

About the Guest

Greg Nutter is the founder of Soloquent, Inc., helping business owners and senior sales executives solve revenue growth problems through direct, indirect, and multi-channel sales models. With over thirty-five years of experience, Greg has worked with a wide range of companies to develop strategies, programs, processes, and tools to grow revenues, enter new markets, increase sales consistency, maximize selling investments, and develop skilled sales, channel, and management personnel. In addition, Greg has offered his expertise on a wide range of sales performance topics through hundreds of executive briefings, workshops, and keynote speeches throughout North America, South America, Asia Pacific, and Europe.

Resources

- More about Greg Nutter
- Get the P3 Selling book

Please note that the links to the website and the book were not accessible at the time of creating these show notes, so the information might not be up-to-date. Please visit the links for the most current information.

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In this episode of the Sales Leadership Show podcast, the host explores the future of business communication with Jill Schiefelbein, an entrepreneur, speaker, and author who specializes in the intersection of communication, education, and technology. The episode is titled "The Future of Business Communication is Here", and it delves into the impact of AI, deep fake technology, and digital personas on sales and business communication.

The host begins by posing the question of whether salespeople will even be necessary in 2025, given the rise of these new technologies. Jill offers her insights into the changing landscape of business communication and shares her expertise in leveraging the power of digital likeness to drive sales and engagement.

Throughout the episode, the host and Jill discuss the various ways that technology is transforming business communication, from AI-powered chatbots to deep fake technology that can create realistic digital personas. They explore the potential benefits and drawbacks of these technologies, as well as the ethical considerations that must be taken into account.

Jill also shares her experiences working with Rendermedia.ai, a company that helps people leverage the power of their digital likeness to drive engagement and sales. She provides practical guidance for sales leaders and reps looking to stay ahead of the curve in the ever-evolving landscape of business communication.

Overall, this episode provides valuable insights and thought-provoking discussion on the future of business communication. Listeners will come away with a deeper understanding of the impact of new technologies on sales and business communication and practical guidance for leveraging these technologies to drive engagement and sales.

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In speaking with AJ, we learning what LinkedIn has changed about advertising and what is coming. With some of the integrations, LinkedIn is going to move towards better targeting with leads, search results and customer data. 

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How can you grow your speaking business, even in a down economy, by giving speeches, without commanding a huge speaking fee? By writing a book, and suggesting it to those companies and associations you speak to, even if your speaking is mostly virtual. 

Join me for a terrific conversation with Cathy Fyock and Lois Creamer, author of the very helpful book The Speaker Author: Sell More Books and Book More Speeches, available on Amazon.

Want more from these 2 brilliant speaker authors?

• Connect with Cathy Fyock: https://cathyfyock.com 
• Connect with Lois Creamer: https://bookmorebusiness.com 

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This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe

Is cold calling dead? Not on your life says Tibor Shanto! Listen to him share all his best insights on sales and cold calling.

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"A meatball sundae is messy, disgusting, and ineffective. It's the result of combining two perfectly good items that don't go well together." Seth Godin

In this conversation I had with Seth Godin back in 2008, we talked about how we can AVOID the meatball sundae, the title of and topic of a book he published 10 years ago, that is STILL relevant today. I hope you enjoy it. 

Get a copy of Meatball Sundae on Amazon, for about the price of 10 meatballs are a really good sundae. Just don't eat them together.

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Have you always wondered if you could use LinkedIn ads for your business? I've used them, with limited success. But not like AJ Wilcox. AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast go-kart.

To get AJ's free LinkedIn ads cheatsheet, visit http://b2linked.com/checklist

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This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe

This week's episode was a special treat for me. I got to have a conversation with someone I've admired and learned from online for a very long time - but we've never had a chance to talk about anything person to person - until now.      Carrie Wilkerson is the author of book The Barefoot Executive and she is one of the most genuine, hard working, smart business and leadership experts I know. Carrie and I talked about:

• Her orange car "Tangie"
• Her 4 kids, 2 store bought and 2 homemade
• Her daughter getting a lime green car - which is way more effective than using "Find my iPhone" for finding a teenager
• Her pivot into the leadership space - by writing 1 book a month for 5 months 
• The Barefoot Executive - and how that got idea and movement started
• Her love and pursuit of goals 
• Carrie's learning recommendation - which is all about the power of 1 - 1 new skill, 1 deficit, 1 growth area or 1 person to study for a whole year!!
• And so much more!

Connect with Carrie Wilkerson: 

• Buy your copy of The Barefoot Executive
  
• Follow her on Twitter - @CarrieWilkerson 
  
• Follow on Facebook - Facebook with Carrie, where you'll see her uplifting and insightful videos, articles and more
• For everything Carrie Wilkerson - CarrieWilkerson.com
  

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John “Coach” Havlik, a US Navy SEAL (CAPT, retired), has channeled his 31-year Naval career into a successful speaking and consulting company. Using his leadership skills he recently co-authored a new book The Leadership Killer: Reclaiming Humility in an Age of Arrogance aims to help aspiring, early-stage, and experienced leaders alike answer a critical question - what kills leadership?

In this fantastic conversation, Coach and I cover all that goes wrong in leadership, and how leaders can overcome the things that kill leadership - and their team.

For more from Coach Havlik, get your copy of The Leadership Killer: Reclaiming Humility in an Age of Arrogance on Amazon, or visit his website at https://www.coachhavlik.com/. Fun fact: I didn’t know this before we talked, but Coach actually lives one mile from me in Tampa. We became friends and had beers together once after this interview - with our next time together scheduled for later in July of 2019.

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In this episode, I talk with John Jantsch of Duct Tape Marketing about his newest book and why it's a much-needed and very timely guide for entrepreneurs.  The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs and anyone who thinks like one for tapping into the wisdom that is most relevant to the entrepreneurial life.

The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. Designed as a daily devotional, it is arranged in a calendar format and features readings of transcendentalist literature and others. Each of The Self-Reliant Entrepreneur meditations is followed by a reflection and a challenging question from John Jantsch.

He draws on his lifetime of experience as a successful coach for small business and startup leaders to offer an entrepreneurial context. Jantsch shows how entrepreneurs can learn to trust their ideas and overcome the doubt and fear of everyday challenges.

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Bernie Swain has one of the more interesting people I've interviewed. He quit his job to start a speaker's bureau, signed his first deal on a handshake, represented President Ronald Reagan - and now he's written a terrific book. 

In this conversation, we talk about taking the risk of starting an agency, how he was able to secure President Reagan as a client, and what's next in his world. We laughed, we shared stories, and Bernie gave us some terrific advice on how to become a success.

 

More about Bernie, from his about page:

Bernie Swain - founder of the pre-eminent lecture agency in the world, Washington Speakers Bureau - comes from simple, humble, and resilient stock.    

His mother, Patricia, grew up working on her parent’s farm, hunted, fished and yet loved to fly; she befriended Charles Lindbergh and other aviators of her time. Bernie’s father lived with his single mother, five sisters, one brother and numerous relatives in a tiny two-room house in one of the poorest mining towns in West Virginia; he spent part of his childhood in the local orphanage. 

The couple married and settled down in Arlington, VA, where Bernie and his brother grew up listening to New York Yankees games on the radio and idolizing Bernie’s hero, Mickey Mantle. 

Inspired by his high school football coach, Bernie planned on a career in college athletics.  He earned his undergraduate and master’s degrees from George Washington University. In the last few months of graduate work, he met his lifelong partner, Paula, a special education teacher.  The two of them started a family during Bernie’s five-year tenure as GW’s Assistant Athletic Director. 

At GW, Bernie created one of the first college athletic marketing programs in the country.  He also managed the baseball team; its performance was so strong that the team made it to the N.C.A.A tournament for the first time in 20 years.  By the time Bernie reached his early thirties, he was well-prepared to become GW’s Athletic Director upon his boss’s imminent retirement.

The year was 1979. Jimmy Carter was President.  Headlines of the times consisted of the Iran hostage crisis, Three Mile Island’s nuclear accident, and Britain’s election of Margaret Thatcher as prime minister.  The Bee Gees were popular as was Francis Ford Coppola’s Apocalypse Now, Tom Wolfe’s bestseller The Right Stuff, and Sony’s Walkman. 

“A friend’s half-serious note spurred us to abandon our careers and risk our family’s fortune on a preposterous idea.”   –Bernie

This was also the time when Bernie and Paula’s friend, Harry Rhoads, sent them the note that inspired all three of them to turn their lives upside down.  They quit their jobs to start a lecture agency—without experience, without a plan, and without a single client.   

“Bernie, you will never be truly happy until you control your own destiny.”  –Paula, 1979

The trio started Washington Speakers Bureau from a small supply closet belonging to Chuck Hagel, who would later become Secretary of Defense. For eighteen rocky months, they sat in that closet with their savings running out, unable to compete against the dozens of established agencies up and down the east coast.

“What have I done?”  –Bernie, 1980

Just then, Bernie got his first exclusive speaker, sealing the deal with a handshake. That handshake became a “defining moment” for their company as word spread in the small town of Washington. Their roster of speakers started to grow and their market share increased.

“You gain a certain confidence—and optimism—when you build a business yourself.” –Bernie, 1990

In just eight short years, WSB became the top agency in the world.  Then their growth and their reputation expanded.

Over the last thirty-five years, WSB has represented three US Presidents, four prime ministers of Great Britain, countless American and world leaders, business and economic visionaries, authors, media personalities, and sports legends. 

More from Bernie Swain

Buy What Made Me Who I Am

Visit Bernie's website

Check out Washington Speaker's Bureau

Follow Bernie on Twitter

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Lee Constantine has an interesting model with Publishizer: It's one part Kickstarter, one part independent publisher, and all parts making sure you can actually sell your book before you publish it.

I normally don't do episodes where I just talk about a product or service, but this is special. If you are thinking about self publishing or even traditional publishing your book, check these guys out first.

And no, I don't get anything from sharing this. Except for I get to be really happy if this helps you make more money (or not lose money) publishing your book. 

I asked Lee about how this got started, what the downsides might be, and more about how this works. I left this interview very impressed, to say the least, and I am seriously considering using this for a future book project.

3 Steps - How Publishizer Works

Submit a 1000 word proposal

A book proposal explains your book to readers and publishers. Be guided step-by-step through using our book proposal template.

Launch a 45 day pre-orders campaign

Needless to say, more pre-orders results in more interested publishers! At 500 pre-orders, your proposal is queried to traditional publishers.

Reply to interested publishers directly

Interested publishers message you, and you’ll receive a range of offers. Select the best publisher for you, and claim your funds via PayPal.

Connect with Publishizer

Go to the Publishizer website. Look around. If you're thinking about publishing a book in the future, it is worth your time to see if this is for you.

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Episode Summary

In this illuminating episode of the Sales Leadership Show, we talk to Dustin Staiger, author of "Blame This Book," about rescuing workplace culture from the toxic cycles of scapegoating and blame. We dive deep into the history, psychology, and practical solutions around creating a culture of accountability and psychological safety. If you're a leader looking to improve team performance and workplace morale, this episode is a must-listen!

Episode Timeline

Don't Burn Any Bridges (0:03)

• Key Insight: The importance of maintaining professional relationships and avoiding scapegoating in your work environment.
  

The History of Scapegoating and Workplace Toxicity (2:48)

• Ancient cultures and the concept of a scapegoat.


• Biblical narrative: The story of Moses and the Israelites.

Why is the Book Called "Blame This Book"? (5:22)

• Dustin's book serves as a stopgap solution; it's not the be-all-end-all.


• The power and danger of symbolizing blame in an organization.

How to Overcome the Fear of Failure (6:51)

• Common thread in Dustin's work: Facing fear.


• How to overcome both the fear and the fear of failure.

The Difference Between Blame and Responsibility (8:23)

• Creating a culture of acceptable failure and learning.


• Clarifying the difference between blame, responsibility, and accountability.


• Fact-Based Opinion: 94% of performance variance is due to systems and processes, not individual incompetence.
  

The Power of Ownership and Clarity (14:00)

• The immense benefits of clarity in organizational culture.


• Resentment: A toxic element that has long-lasting negative impacts.

Roadblocks to Having a Blameless Culture (16:46)

• Internal and external roadblocks that hinder a blameless culture.


• Reference to the biblical story of Adam and Eve consuming the forbidden fruit.

Why We Tend to Blame Others (18:37)

• The psychology behind the fear of vulnerability.


• Real-world example: The story of Twilio, a company that successfully managed to tackle blame culture.

Creating Psychological Safety in Your Organization (20:36)

• Steps to build a culture of psychological safety.


• Book recommendation: "Creative Confidence" by the Kelly brothers.

How to Get Rid of Blame (22:24)

• Practical steps to remove blame and resentment from the workplace.


• Case Study: Amanda Knox as an example of a perfect scapegoat, exposing confirmation bias in human psychology.


• Recognizing the tendency to blame others as a way to relieve pressure.

Key Takeaways

1. 
   Accountability over Blame: Encourage a culture where people take responsibility for their actions rather than projecting blame.


2. 
   Face Your Fears: A significant aspect of leadership is leading by example, including the ability to overcome fears and insecurities.


3. 
   Psychological Safety: Creating a safe space for team members to express themselves is crucial for both innovation and productivity.


4. 
   Systemic Factors: Understand that most performance issues are systemic; individual performance is often a symptom, not the disease.


5. 
   Clarity Is King: Clearly defined roles, expectations, and feedback mechanisms can significantly reduce workplace toxicity.

Get a copy of Blame This Book by Dustin Staiger

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Email replies that show up a week later. Video chats full of “oops sorry no you go” and “can you hear me?!” Ambiguous text-messages. Weird punctuation you can’t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other?

Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible — or are they? Sales professionals are especially impacted by this, as many of the buying signals traditionally available during in person conversations have been replaced by screen-to-screen lack of communications.

Join me for a conversation with Erica Dhawan, author of Digital Body Language. We'll talk about the new ways of getting old points across. You'll hear how online, reading carefully is the new listening. Writing clearly is the new empathy. And a phone or video call is worth a thousand emails.

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Want to get more business? You need a talk trigger, and to leverage word of mouth in an intentional way. And you can learn how in this conversation with Daniel Lemin, co-author of the new book Talk Triggers. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.

To buy a copy of the book or to learn more, visit http://talktriggers.com 

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Are you trying to find the develop the right employee culture that will permeate your entire operation?

Today’s leaders, entrepreneurs, and business owners know they need to engage, connect with, listen to, and include their people (as well as their customers, clients, partners, vendors, and communities) in the conversations surrounding the business.

Julie Ann Sullivan interviewed leaders from successful companies like PeoplesBank, WD-40, Anytime Fitness, Dwyer Group, Acceleration Partners and more, who know how to design a working community that attracts and retains great talent. These successful businesses make deliberate choices to create a workforce that thrives on prosperity. Their focus is to create talent with the flourishing abilities of continuous growth, creativity, and a deep sense of caring.

In this conversation, Julie Ann shares all the insights she's gathered from years of working with leaders of all shapes and sizes. 

Get a copy of Julie Ann's latest book The Catalysts of Culture.

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Hey public speaker - yeah, I'm talking to you. Do you want your presentations to be more powerful, more popular, and more profitable? Then you need to listen to this conversation with Diane DiResta, author of Knockout Presentations.

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Host: Phil Gerbyshak
Guest: Jeffrey Hayzlett
Topic: Exploring Leadership, Strategy, and Listening in Business

Timestamps & Topics Covered:
[0:02] Leadership, Strategy, and Listening in Business
Jeffrey Hayzlett emphasizes the significance of listening and strategic thinking.
Introduction of Hayzlett's book "The Hero Factor" and its guiding principles: automate, delegate, and eliminate.
[2:41] Leadership, Values, and the "Hero Club"
Phil Gerbyshak's experience with billionaire Rob Ryan and the Hero Club.
Rob Ryan's story: selling his company for $24.6 billion and starting the Hero Club.
Phil Gerbyshak's journey to joining and leading the Hero Club.
The definition of hero leaders and their value-centric approach.
[8:18] Hero Companies and Their Values
The concept of "hero factors" in business.
The balance between operational excellence and strong values.
The importance of aligning leadership perception with employee perspectives on company values.
[11:16] Company Values and Leadership
Discussion on what values make companies stand out.
An example involving Starbucks and its community values.
Discussion on the values of Howard Schultz and Cathy True.
Debate on personal beliefs and business operations.
[15:26] Values, Picking Sides, and Company Stance on Laws
The challenge of aligning company values with laws and community practices.
Example of Starbucks' stance on gun ownership.
The dilemma of immutable values versus societal impact.
[18:02] Picking Sides and Taking Hard Positions in Business
Jeffrey Hayzlett's viewpoint on the necessity for businesses to pick a side.
Phil Gerbyshak's agreement, with REI as a case study.
Jeff's involvement with a Hispanic media company and his perspective on representing underserved communities.
[23:44] Leadership, Values, and Culture in a Business Setting
The significance of aligning with company values for career progression.
The role of employees in championing company values.
[26:25] Building Culture and Leadership with Jeffrey Hayzlett
The influence of mood and cadence in establishing company culture.
Tips for improving workplace atmosphere and company success.
The importance of a strong personal brand in business.
Invitation to take the "Hero Factor" quiz on Jeffrey Hayzlett's website.
Closing Remarks:
A summary of key insights from Jeffrey Hayzlett.
Encouragement to explore and implement the discussed leadership and value principles.
Reminder to visit the website for the "Hero Factor" quiz and additional resources.

Website: https://www.herofactorbook.com/

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In his new book, I LOVE IT HERE, retention and generational workforce expert Clint Pulver pulls back the curtain to reveal the research and unscripted truths of the 10,000+ employees he has interviewed as the Undercover Millennial – which unveils the reasons for their lasting loyalty – and what triggers them to head for the exit door. Full of actionable strategies and proven methods to diminish employee turnover and skyrocket retention. I LOVE IT HERE shares the magic behind how extraordinary leaders create companies their people never want to leave.

We share all about his research, how you can integrate this into your company and so much more. 

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Is there a perfect close, or just 50 ways to leave your lover, I mean 50 ways to manipulate buyers that don't want to be sold to buy? Best-selling author James Muir believes there is a perfect close - and it's just 2 questions, zero pressure, and is 95% effective.

WOW!

James and I talk about the perfect close, how he got started as an accidental salesman, and how he was mentored by some of the best salespeople on the planet - by reading and listening to their cassette tapes. And you can too!

This guy is the real deal folks. He spent an additional 30 minutes with me after our podcast was complete to find out who I needed to be connected to, and then sent 25 personal emails to the people I asked for. What a guy!

You won't want to miss this episode of Conversations with Phil on the Perfect Close with James Muir.

About James Muir

James is a professional sales trainer, speaker and coach. As a Vice President at NextGen Healthcare he is in the trenches daily with reps educating, coaching and taking on the challenges of the day. Over nearly three decades now he has performed in every selling role. His guidance comes from experience and the school of hard knocks. Because of that he has a practical perspective on what works in real life and what doesn’t.

His greatest professional joy comes from working with new and inexperienced professionals. He's on a mission to teach new and inexperienced sales and service professionals how being genuinely authentic actually creates the highest levels of success and happiness.

Much of James' material is aimed a new and inexperienced sales and service professionals. What he offers is useful to everyone involved in generating more business. However, professionals who are new, inexperienced or currently uncomfortable with the selling process are likely to gain the most.

James is passionate, enthusiastic and fun. He likes to have a good time while he works. James gets the challenges and concerns that come with being new to selling because he's been there. And because of that he's created easy to learn principles, actionable education and training that help others achieve their highest potential.

He's a fitness fan, a musician and an organic chemistry buff (ya, ask James about it sometime). He lives in the mountains of Salt Lake City with his awesome wife and two sons.

Learn more from and connect with James Muir

• Buy your own copy of James Muir's book The Perfect Close
  
• Following James Muir on Twitter
  
• Connect with him on LinkedIn: bit.ly/JM_LI 
  
• Get his book resources: bit.ly/PCresorce 
  

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Pam Didner knows sales enablement because she literally wrote the book about it. It's a great book, and Pam is REALLY smart at this.

Listen in to this conversation - and then go get the book!

More about Effective Sales Enablement

A sales enablement book for marketers written by a marketer. If you are in marketing supporting your sales team, this book offers ideas to better support them. If you are in sales or sales operations this book will help you understand your marketing team better. Win-win!!

After finishing this book, you will:

• Understand trends that impact sales professionals and how to take advantage of them
• Become a better marketer with creative ideas on how to support sales
• Be able to integrate sales elements into select marketing programs
• Comprehend technology’s impact on sales enablement
• Gain insights on how to assemble a first-class sales enablement team

#SalesGrowthWithPam

• Download a Free Chapter
• Buy Effective Sales Enablement
  

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Bruce Weinstein is a fellow speaker, a member of the National Speakers Association. He's also the guy I go to when I have a question about ethics. He has a PhD, and he lives in New York City.

In this episode, we talk about ethics, and character, and music. And we laugh some. And we share things that can help your business.

About Bruce Weinstein

Through his high-content, engaging, and interactive keynotes, workshops, and webinars, Dr. Bruce Weinstein, The Ethics Guy®, works with organizations that want to do the right thing every time and that know the key to their success is the high character of their employees.

Bruce writes about ethics, character, and leadership for FORTUNE, and his signature presentations include:

• 
  The Good Ones: Ten Crucial Qualities of High-Character Employees
• 
  Ethical Intelligence: Five Principles for Making the Best Decisions at Work and Beyond
• 
  To Yell the Truth!™ A Fast-Paced, High-Energy Ethics Game Show Based on YOUR Organization’s Values and Code of Conduct
• 
  Is It Still Cheating If I Don’t Get Caught? How Smart Students, Teachers, and Parents Make the Right Decisions (Almost) Every Time

Connect with Bruce

• Visit The Ethics Guy website
• 
  Bruce Weinstein on Twitter 
• Read Bruce's articles on ethics on Fortune
  
• Get Bruce's latest book The Good Ones, the Ten Crucial Qualities of High-Character Employees
  

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How can you look better on camera? Noeleen McGrath knows - and she will share it all with us in this conversation.

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Someone who inspires me every day is Liz Nead. She is always up to something amazing, and is one of the most positive people I know. Liz was introduced to me by our friend Drew McLellan, and I am so grateful to know her and to be able to share her inspiring journey with you.

In this episode of Conversations with Phil, Liz shares her insights about the future of video, the truth about business, and so much more.

As a bonus for you, she’s also got an awesome way to finish your year strong with her 100 Day Challenge. It will help you get started on creating your great 2017 NOW!

Connect more with Liz Nead:

• Get inspired by Liz by reading her articles and insights on LizNead.com
  
• Liz on Facebook
  
• Liz on Twitter
  
• Liz on Instragram
  

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If you’re a B2B seller, you likely encounter 1 of 10 deal-killing obstacles. In this conversation with Tom Williams and Tom Saine, authors of The Seller’s Challenge, we will talk about some of these obstacles – and how to overcome them. In this conversation, we talk about several of the deal-killing obstacles that.

Seldom does 1 book offer 10 chapters that could each be a book on their own, but this book delivers that and more. Written in ways salespeople and sales leaders can learn from and take action on, you must get a copy of this terrific book and put it in your go bag. It’s impossible to pick a favorite chapter or section as they’re all good. It’s packed with checklists and worksheets and things you can use right now. Get your copy of The Sellers Challenge on Amazon today. Your sales team and your wallet will thank me. 

Tom Williams and Tom Saine knocked it out of the park for salespeople. You owe it to yourself to grab a copy of this book today. I had the Kindle version but it’s so useful, I had to buy a hard copy too.

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Jeffrey Hayzlett is a super fun and interesting guy. The former CMO of Kodak, a best selling author, a podcast host, and a hall of fame speaker, Jeffrey is the real deal. He pulls no punches and shares a ton of his best insights in this interview about his best selling book Think Big Act Bigger. 

Jeffrey and I talk about how you can think big and act bigger, and about my favorite car salesman in Tampa, Jimmy Fuccillo, who is also a car salesman in New York. 

I don't remember laughing this hard - or learning this much - during an interview in a very long time. 

More from Jeffrey Hayzlett

• Buy his book Think Big Act Bigger
  
• Follow Jeffrey Hayzlett on Twitter
  
• Check out his All Business podcast
  
• Visit Jeff's website for even more Jeff Hayzlett goodness

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Do you host events or want to host events? Listen in as I speak with Christy Lamagna, author of The Strategic Planning Guide for Meeting Professionals: Adopting a Strategic Approach to Events Will Ignite Your Career, Transform Your Company and Elevate the Meeting Industry. More about Christy Lamagna: Christy is the founder of and Master Strategist at Strategic Meetings & Events, an international, award-winning strategic planning firm. A lifelong learner, intellectual philanthropist, and author, Christy taught college-level strategic planning for 10 years which helped inspire her book, “The Strategic Planning Guide for Event Professionals.” Forbes, Fast Company and Entrepreneur online have interviewed Christy, who has also been featured in AMEX OPEN and UPS Store videos. For the last decade, her focus has centered around disrupting the meetings industry. She is teaching planners to evolve into meeting strategists, who think with curious minds and learn to create meeting environments that shorten sales cycles and influence attendee’s behavior. Christy is deeply committed to giving back to everyone she meets and strives to contribute as much positive energy and effort as she can to the world.

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What is the search for meaning and purpose, and how can our organizations keep up with AI? Seth Godin shares "Either we keep treating people as disposable, and join in the AI-fueled race to the bottom—or we come together to build a significant organization that enrolls, empowers, and trusts everyone to deliver their best work, no matter where they are."

This conversation goes deep into our search for meaning, for, as the title of Seth's new book calls it, the Song of Significance. You'll know better after you listen to this conversation how you can find significance for yourself - and for those you work with. 

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Laurie Guest is one of the world's best guest service experts - which makes sense as her last name is Guest.

I've known Laurie for a few years and her insights into guest service, secret shopping and everything else always teaches me something.

Enjoy the episode. For more from Laurie Guest, visit https://laurieguest.com/

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The greatest joy and fulfillment are within your reach, but they require an enduring Promise to The One…someone you might not expect. It’s not your boss, your spouse, your children, or others — no, the ultimate commitment is The Promise you make to yourself to discover your purpose and gifts and share them with the world.   Join me for a conversation with Jason Hewlett as we talk about turning down multiple millions of dollars, fortune and fame, in addition to turning away from his family business...to become one of the greatest entertainers in the world...to fulfilling his promise to the one.

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In our increasingly volatile world, you need more than a growth plan. You need a Resilient Growth Strategy. Jonathan Brill is the guy to share it with us.

In this all too brief conversation, Jonathan shares his insights into how we can develop a growth plan and take advantage of the change others are afraid of. He's the author of the book Rogue Waves, and if you're worried about change, BIG changes and SMALL changes and ALL changes, you won't want to miss this conversation.

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How does someone accidentally get famous? When they show up on a billboard - in Times Square - in her underwear. 

If that's all she did, Stacy Nadeau would be worth talking to. 

What if I told you that's barely scratching the surface. That Stacy Nadeau is all about building OTHERS up, having a support system, and how to build your own supportive network if you don't have one in your family or existing network.  

And though you wouldn't guess it, this is the FIRST ever podcast Stacy has ever done. Give it a listen, and you'll figure out how you can make a difference with your own image, whether you're male or female, tall or short, skinny or not so skinny. Stacy calls this your "Esteem Team" and you can use this in your business and your life.

She also provides some great insights into networking, body image, and why she hired a direct competitor to be her business coach.

And a bunch more than that!

About Stacy Nadeau

In the summer of 2005, six women made national news when they appeared on a Times Square billboard, dressed only in their underwear. While other nearby billboards features actresses and supermodels, this one, promoting Dove brand products, promoted real women with real curves and the nation went wild. Dove’s mission was “to make more women feel beautiful every day by widening the stereotypical theme of beauty and by inspiring women to take great care of themselves.”

Suddenly, Stacy, an industrial organizational psychology major at DePaul University, was thrust into the national spotlight. As one of the real women featured in the ad campaign, Stacy quickly emerged as a spokeswoman for healthy body image. She appeared on the Today Show, CNN, Ellen, Dr. Phil, Tyra, and Oprah (twice).

Since then Stacy has committed her life and career to helping women feel great about themselves. Stacy lives in Chicago, IL with her husband, Tim and pup, Dyson. She works full-time as a speaker, consultant, and coach to empower women everywhere.

Connect with Stacy Nadeau

• Follow Stacy Nadeau on Twitter
  
• Connect with Stacy Nadeau on Facebook
  
• Read Stacy's blog
  

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Can your voice really change the world?

Can hall of fame wide receiver Jerry Rice become a better football player because of voice coaching?

Can you become a better salesperson, a better speaker or a better presenter - just because of some voice practices? 

ABSOLUTELY - and Arthur Joseph is the man who can teach us all about how to do just this.

In this conversation about vocal awareness, I got voice coaching that you can take too - and I learned a ton more about who I am - and how being intentional about voice can make me even stronger and even more powerful in conversation and on stage. 

Whether you're a presenter, you're on the phones, or you just have one-to-one conversations with people, this conversation is outstanding.

And if you want to improve YOUR vocal awareness, Arthur has some tools for YOU at http://vocalawareness.com/phil

More about Arthur Joseph

Arthur Samuel Joseph, M.A., founder, and chairman of the Vocal Awareness Institute, is widely recognized today as one of the world’s foremost communication strategists and authorities on the human voice. A renowned teacher/mentor, Mr. Joseph’s mission is to “Change the World Through Voice.”

Vocal Awareness, his trademarked proprietary voice, and leadership training program is designed to teach Communication Mastery through a disciplined regimen of highly-specific techniques. These techniques are structured to cultivate an embodied and enhanced leadership presence, as well as personal presence, through body language techniques, vocal warm-ups, and storytelling skills. What emerges is an integrative and integral communication style. With a client list that includes A-listers like Angelina Jolie, Sean Connery, Tony Robbins, Stephen Covey, Jerry Rice, and Emmitt Smith, it’s no wonder Arthur Joseph is known as the expert in Communication Mastery!

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When I get a recommendation for a guest, I listen. When I get two recommendations for a guest - PLUS two introductions to the guest, I know I must talk to this person right away. Such is the case with today's conversation, Joseph Paris, author of State of Readiness. Thanks Karen and Carey!

What is Operational Excellence - and why should you care? I'll let Joe explain it:

Operational Excellence is a state of readiness attained as the efforts throughout the enterprise reach a state of alignment for pursuing its strategies; where the corporate culture is committed to the continuous and deliberate improvement of company performance AND the circumstances of those who work there – and is a precursor to becoming a high-performance organization.”

In this conversation, Joe and I talk about operational excellence, why it matters, and why many organizations would succeed faster if they committed to operational excellence. Learn more at http://state-of-readiness.com

More from Joseph Paris:

• Get his book State of Readiness
  
• Read: “The Operational Excellence Manifesto”

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In WELCOME TO MANAGEMENT, Ryan Hawk provides practical, actionable advice to help new managers build and lead committed teams in the face of daunting, unanticipated challenges. He presents a three-part framework outlining best practices distilled from interviews with more than 300 of the most forward-thinking leaders in the world, as well as his own professional experience transitioning from individual producer to new leader. 

In this conversation, Ryan Hawk and I talk about his leadership framework and how you can use this framework to lead yourself and your team more effectively as a new leader, as well as what he learned from having a brother who played in the NFL.

Learn more about Ryan and get his book at https://learningleader.com/

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Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it’s a question of numbers—the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference. Reach is expanding audience AND lasting impact.

Join me for a conversation about Becky Robinson's new book Reach: Create The Biggest Possible Audience for Your Message, Book or Cause.

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What if your organization had an effective systematic approach to deal with any problem? To find better solutions, you need to first ask better questions. The questions you ask determine which solutions you'll see and which will remain hidden.

Join Stephen Shapiro and Phil Gerbyshak for a conversation about Invisible Solutions, the powerful questions YOU can use to power your organization and your business.

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Social media channels enable every company to tell its product’s story, but lists of ingredients and features – and even reviews – aren’t stories. Bonafide stories can attract attention, exert influence and transform audiences, but they do require a robust structure. Award-winning storyteller Kindra Hall helps you identify the kind of story that best fits your vision and strategy. She explains why stories matter and how to craft a story that links your product to your audience. Leaders and marketers can learn how to capture their firm’s value in a story that will garner and hold consumer attention and affection. Find Kindra's latest book, Stories that Stick here. 

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I first met Jay Jay French at SOBCon in 2009 when he was thinking about writing a book and had never done any public speaking or written much about business. We kept in touch since then and got together for coffee near Central Park one morning, and we talked about so many things, the time just flew by.

Since then, Jay Jay started a column in Inc., went on a 40th anniversary world tour due in large part to the untimely death of their drummer A.J. Pero - and then quit Twisted Sister. To say they were a successful band is an understatement. Gold records. World tours. And more staying power than just about any other band EVER - due in large part to Jay Jay's willingness to change to meet the ever changing business models of the music industry. 

In this lively interview, Jay Jay pulls no punches in talking about success and failure, changes and consistency and how he got started speaking. And a whole ton more! Listen in - and pick up a copy of Twisted Sister the Movie.

More About Jay Jay French

• Inc Column - http://www.inc.com/author/jay-jay-french
  
• Get your copy of Twisted Sister the Movie
  

 

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The single most important factor in the success or failure of a business is the mindset of its leaders. Even more than strategy or tactics, it's how leaders think that ultimately makes the difference.

Joe Calloway has spent his career helping people become more effective leaders. He designs and delivers customized workshops for leadership meetings and retreats for a range of clients around the world. Joe is Business Strategist and member of the Board of Directors with Gilson Snow, a snowboard, ski, and apparel company.

He is a Principal with The Disruption Lab, a corporate consulting group, and he served as Executive In Residence for Belmont University s Center for Entrepreneurship. Joe is the author of eight books on business performance and leadership, including the critically acclaimed Becoming a Category of One.

In The Leadership Mindset, Joe shares perspectives from his work with leaders ranging from experienced Fortune 500 CEOs to entrepreneurs launching successful start-ups. The Leadership Mindset is a catalyst for new thinking and fresh ideas on how leaders can make great companies even better. It challenges seasoned leaders to step up their game and aspiring leaders to maximize their potential.

Get a copy of The Leadership Mindset.

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The face of business is changing. Innovation drives a global, virtual society that is always on. Today’s complex, multi-generation workforce needs leaders who are agile, empowering, decisive, and lead from a place of trust, who understand individual motivations and can adjust their style. But management styles have not changed in 50 years. There is no time to wait. Are you willing to explore a new formula for success?

Join me for a conversation with Chuck Mollor, author of The Rise of the Agile Leader, where we talk about this new success formula.

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The V*A*L*U*E Formula™ provides a practical response to the common phrase, "We need to do more with less!", which, besides elevating stress levels, always begs the question of “Just how do we do that?”

The answer is simpler than one might imagine: Do MORE of the right things WITH LESS of the wrong things.

Join Ken Wendle as he shares his expertise on how we can do more of the right things - by doing less of the wrong things - and really showcase our value!

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What can you learn from the guy who has been recognized for pioneering innovation in the customer management category? A TON!

Join me as I talk to Jon Ferrara. He's the founder and CEO of Nimble, an award-winning social sales, and marketing CRM for individuals and teams. It's Ranked #1 in Overall Satisfaction by G2 Crowd and integrates with Microsoft Office 365 and Google G Suite. Learn more at Nimble.com.

Ferrara was the creator and co-founder of the award-winning customer management product GoldMine. In 1999, Goldmine got acquired by FrontRange and Ferrara left to pursue other interests. During those years, Ferrara continued to watch the CRM market. He saw that most of the CRM products that were serving small businesses moved upmarket (and became more costly and complex) or fell by the wayside, leaving the market underserved.

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Your business (and you by extension) is always concerned about how they look. And yet, many people consume content just between their ears. What do you know about how your business sounds - and why should you care? About Tom: Tom Webster is a Senior Vice President of Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. He has nearly 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely-cited studies, including The Social Habit, Twitter Users in America, and the co-author of The Infinite Dial, America’s longest running research series on digital media consumption. He is also the co-author of The Mobile Commerce Revolution, and a popular keynote speaker on data and consumer insights. He writes about all of these topics at www.brandsavant.com and on Twitter at @Webby2001.

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Mike Saunders is a content machine. He writes all over the Internet, and I am constantly bumping into good articles he's posted. And it's no accident - Mike is all about Authority Selling™, and he shares insights into that, other sales tips, and marketing thoughts in this great interview. As a bonus - Mike has also offered you, dear reader and listener, a free book (just pay shipping). Just visit http://authoritymarketingstrategist.com for your copy!

About Mike Saunders

Mike Saunders is the author of Amazon Bestselling book Authority Selling™, contributor to The Huffington Post, Adjunct Marketing Professor at several Universities and member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business and Career Coaches. As an Authority & Reputation Marketing Strategist, his team and he helps Small Business Owners and Chiropractors in two powerful areas:

1) Reputation Marketing: Automated Reputation Marketing Platform to Get More customers in 20 minutes a month!

2) Authority Positioning: become Amazon Best-Selling authors....without having to WRITE a WORD! Building Authority Positioning helps you become recognized as an Expert in your field and OPENS more doors to CLOSING more business!

Connect with Mike Saunders

Follow Mike on Twitter http://twitter.com/marketinghuddle

Visit his website http://marketinghuddle.com

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Synopsis: In this episode of the Sales Leadership Show, host Phil Gerbyshak is joined by renowned communication expert and author, Michelle Gladieux, to discuss her groundbreaking book, Communicate with Courage. This conversation offers sales leaders and professionals the opportunity to learn how to become fearless communicators, make stronger communication choices, and ultimately, communicate with courage in any situation.

Michelle Gladieux, a communication guru and sought-after speaker, shares her wisdom and practical advice on how to elevate your communication skills and leverage them for success in sales and leadership. From embracing vulnerability and forging genuine connections to understanding the importance of active listening and empathy, this episode is packed with valuable insights and actionable tips.

Key discussion points in this episode include:

1. The power of courageous communication: Learn how communication with courage can transform your sales leadership approach, leading to more meaningful relationships and increased trust with your team and clients.


2. Building stronger communication choices: Michelle delves into the importance of self-awareness, emotional intelligence, and authenticity in making effective communication choices that get your point across and resonate with your audience.


3. The role of vulnerability in leadership: Discover how embracing vulnerability and transparency in your communication can foster a more open and collaborative environment, ultimately benefiting your sales team and the organization as a whole.


4. Active listening and empathy: Uncover the secrets to truly understanding your clients and colleagues by employing active listening techniques and cultivating empathy, which are essential skills for sales leaders.


5. Practical tips to communicate with courage: Michelle shares powerful strategies and exercises to help you overcome your fears, build your communication confidence, and communicate with courage in any situation.

This episode of the Sales Leadership Show promises to be a game-changer for sales leaders and professionals looking to level up their communication skills and create more meaningful connections. Tune in to hear Michelle Gladieux's expert advice and walk away inspired and equipped with the tools you need to communicate with courage, both in your personal and professional life. Don't miss this opportunity to revolutionize your sales leadership approach through the power of fearless communication!

Learn more from Michelle at GladieuxConsulting.com or pick up a copy of her outstanding communication book (it should be a manual for you) on Amazon.

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How is it possible a company can have zero salespeople - and yet double their sales? If your business is struggling to meet its growth plans, join me for a conversation with Andy Buying, author of Double Sales Zero Salespeople and CEO of Tulip Media Group.

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Bob Burg is one of my favorite authors and human beings of all time. He is generous with his time and his talent and has taught me so much as an informal mentor of mine for the last 15 or so years.    His latest book is Go Giver Leadership (co-authored with John David Mann) and I think it is his best work yet. It's written in fable form, and shares the tenets of leadership of the leader I would want to work for.    When I read the book, it actually made me cry, thinking of how wonderful it must be to work for a leader like the leader described in this book.  A little about Bob Burg Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations.

Bob regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.

Although for years he was best known for his bookEndless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers.

The Go-Giver, a The Wall Street Journal and BusinessWeek Bestseller, has sold over 500,000 copies. Since its release it has consistently stayed in the top 25 on 800ceoread’s Business Book Bestsellers List. It has been translated into 21 languages and is Bob’s fourth book to sell over 250,000 copies.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.

He is also an unapologetic animal fanatic and serves as a member of the Board of Trustees of Furry Friends Adoption and Clinic in Jupiter, Florida.

  The 5 keys of a Go Giver Leader are: 1. Don’t get it backwards: don’t start thinking you’re the deal. 2. Great leadership is never about the leader. 3. Great leadership is about holding people up. 4. The best way to increase your influence is to give it away. 5. The more you give, the more you have.   But Bob and I don't just talk about this book. We talk about sales and leadership, laughter and life, and it's a terrific chat I enjoyed so much.  Connect more with Bob Burg

• Buy your copy of The Go Giver Leader
  
• Listen to The Go Giver podcast
  
• Read Bob Burg's articles about sales, leadership and more 

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Do cold calls leave you… well, cold? In a recent interview with Paul Neuberger, the Cold Call Coach, we talked about how you can turn cold calling into an effective and, believe it or not, scientific way to increase sales. And it’s not just for sales—cold calling can be used to solicit donations or even get you an interview for your dream job. Paul has a 98% success rate on his cold calls—this is a conversation you will want to hear.

We talk about how to pick up the phone and get in front of the person you want to talk with, how to add value to your calls with just one little twist and the 5 words that kill any and every conversation.. This interview will help you better understand the value of cold calling beyond sales and help you land the next appointment.

Plus, we get a look at Paul’s Presidential Pez collection- perhaps the best form of politics ever.

Prefer to watch this on video? Watch it here.

More from Paul Neuberger: 

• Connect with Paul Neuberger on LinkedIn
  
• Read the Cold Call Coach blog
  
• Stay in touch Paul for updates on how to increase your sales
  

 

 

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Is there really such a thing as a perfect close? James Muir says yes - and after talking with him in this interview, I completely agree. Give this a listen where he shares all his secrets and more!

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In this episode, Phil Gerbyshak and Clare Kumar engage in a lively discussion about creating a personal "happy space" that enables optimal performance. Clare, a productivity student, shares her insights on tuning into our bodies' needs and creating an environment that supports our best work. The conversation delves into topics such as the importance of understanding our preferences, the role of discipline, and the impact of our sensory environment on productivity. Clare also shares her experiences with the Pomodoro Technique and the concept of "torture camp," a fun way of gamifying chores and tasks. The episode concludes with a discussion on the importance of self-expression and the joy of discovery in our daily routines.

Key Insights:

1. 
   Understanding Our Preferences: Clare emphasizes the importance of understanding our natural preferences and designing our spaces accordingly. She suggests that we tune into our senses and pay attention to what kind of stimulation and sensory environment we prefer. This understanding can help us create a "happy space" where we can perform at our best.


2. 
   The Role of Discipline: Both Phil and Clare discuss the role of discipline in creating a productive environment. Clare shares her father's influence, a man of great discipline, and how it shaped her understanding of the importance of structure. However, she also acknowledges that there's a dance with discipline, and we need to find our relationship to it.


3. 
   Sensory Environment and Productivity: Clare suggests that our sensory environment can significantly impact our productivity. She encourages listeners to get in touch with each of their senses and tune into what kind of stimulation and sensory environment they prefer. This could range from preferring a noisy, bustling open office space to needing quiet to do thinking work.


4. 
   The Pomodoro Technique and "Torture Camp": Clare discusses the Pomodoro Technique, a time management method that involves working for a set amount of time (typically 25 minutes) and then taking a short break. She also shares her concept of "torture camp," a fun way of gamifying chores and tasks to make them more enjoyable and less daunting.


5. 
   The Joy of Discovery in Daily Routines: Clare talks about the joy of discovery in our daily routines, whether it's rummaging through a drawer or finding the perfect shirt to wear. She emphasizes that there's no right or wrong way to organize or go about our routines; what matters is that it brings us joy and helps us perform at our best.

Thought-Provoking Questions:

1. How can understanding our natural preferences help us create a more productive environment?


2. What role does discipline play in your daily routine, and how do you find your relationship to it?


3. How does your sensory environment impact your productivity? What kind of stimulation and sensory environment do you prefer?


4. Have you tried the Pomodoro Technique or any other time management methods? How have they worked for you?


5. How can you incorporate the joy of discovery into your daily routines?

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If you're looking to take your leadership to the next level, join me for a conversation with Doug Conant, where he shares insights from his book The Blueprint: 6 Practical Steps to Lift Your Leadership to New Heights. 

Learn more at https://conantleadership.com/blueprint/

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Since 2006, Chris Brogan has been helping people start their year strong with an exercise he calls #My3Words, which helps you choose 3 words to focus your year on.

Listen in to learn what my 3 words are for 2020, what Chris 3 words are for 2020, and how you can use them to create a terrific year for yourself, no matter when you get started.

Chris also has a new project called StoryLeader, which is a super powerful framework and option to work with him that he shares in great depth in this conversation.

Links mentioned in the show:

• Learn more about StoryLeader
  
• Learn more about Chris Brogan
  
• Get a copy of Chris Brogan's book Trust Agents, co-authored with Julien Smith
• Connect with Chris Brogan on Twitter
  

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Perry Marshall is a one-of-a-kind author and pioneer in the Internet marketing and advertising space like none other. I talked to him about 80/20 sales and marketing. Wow!

About Perry Marshall: Perry Marshall is one of the world's most expensive and sought-after business consultants. Clients seek his ability to integrate engineering, sales, art and psychology. He launched two movements in modern marketing. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneers are standard best practices.

He wrote the world's best selling book on web advertising, Ultimate Guide to Google AdWords. More recently, he's turned "80/20" into a verb. 80/20 is not just a fact about your business, it's action you take on your business. 80/20 is the central lever for every great sales strategy. His book 80/20 Sales & Marketing is mandatory in many growing companies. His books are course material in several business schools.

For a copy of Perry's book 80/20 Sales & Marketing for just $.01, visit http://perrymarshall.com/8020

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Does posting about things like politics that polarize people make business sense? Sam Richter certainly has an opinion on this - and he has proof to back it up based on conversations he's had with event planners.

Sam Richter is an expert in sales intelligence and reputation management - so not only does he have anecdotal evidence on this - he's done the research to make this work. 

In this conversation, Sam and I talk about statistics, reputation management, and much more.

Connect with Sam Richter The best place to connect with Sam Richter is at his website, where he has all his intelligence tools and more. 

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Episode Summary:

Phil Gerbyshak sits down with Robert Rose, a notable figure in content marketing, to discuss the intricacies of building and utilizing a brand's voice. Rose shares insights from his grandfather, aligning personal anecdotes with professional wisdom, and delves into the evolution of content marketing in the age of AI.

Key Points Discussed:

• 
  Grandfather's Advice: Rose credits his grandfather for impactful life advice, particularly "negotiate for what you want, not what you think you can get."


• 
  Career Transition: From aspiring rockstar to a content marketing strategist, Rose discusses how his career shift retained the core essence of his passions.


• 
  Content and AI: The balance between AI's capabilities and the uniqueness of human creativity in content creation.


• 
  Defining Brand Voice: Importance of a cohesive, well-defined brand voice across various company departments.


• 
  Content Strategy and Coordination: Emphasizing the need for a coordinated approach in content creation and marketing efforts.


• 
  Audience Engagement: Strategies to maintain audience attention and effectively guide them through a content journey.


• 
  Future of Marketing: The evolving landscape of marketing technology and the growing importance of specialized skills in the field.

Notable Quotes:

• "Negotiate for what you want, not what you think you can get."


• "What experience have you created for somebody today?"


• "The only way to differentiate against AI is to become more of who you are today."


• "90% of a great content strategy has nothing to do with the content you create but how you coordinate your communication."

Conclusion:

Robert Rose emphasizes the significance of a well-defined brand voice and the critical role of content in shaping customer experiences. He advocates for specialized expertise in marketing and the necessity of adapting to evolving technologies while maintaining the human element in content creation.

Additional Resources:

• Robert Rose's Book: "Content Marketing Strategy: How to Harness the Power of Your Brand's Voice" - koganpage.com (Use code: KOGENPAGE20 for a discount)


• Content Advisory: contentadvisory.net
  

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Many non-profits fail to raise the money they need for one reason: FEAR. Marc A. Pitman can help you overcome that! Marc is the Fundraising Coach who breaks it down and makes it simple for non-profits to ask WITHOUT fear. That's also the title of his best selling book, Ask Without Fear. 

In this episode, Marc shares how he got started wearing his bow tie, how to ask without fear, how to lead people, and so much more. We could have went several hours, and it was an insight filled interview I know you will enjoy.

More from Marc A. Pitman

• Get your copy of Ask Without Fear
  
• Read some of Marc's free articles on how to ask for money
  
• Follow Marc on Twitter
  

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I heard Victor Antonio at Full Throttle Experience last year. He delivered an inspiring program - about personal finance. Yep, he spoke about personal finance, and he kept my attention and earned a standing ovation - talking about personal finance. To say that was unexpected is an understatement.

I asked Vic if he'd have a conversation with me after he came off the stage, and I'm delighted he said yes. I think you will be too.

Victor Antonio is inspiring, insightful and helpful in all he shares and does. He entertained me during this conversation and I know you'll enjoy it too. We talk about sales, being on TV, and our mutual friend Mike Domitrz of the Date Safe Project.

In addition to all the insights he shares, he shares an embarrassing story about hugging the amazing Zig Ziglar - and his wife Jean too.

Listen all the way to the end, Victor tells you how to get all his books - for FREE! Visit him at http://sellingergroup.com

About Victor Antonio

A poor upbringing from one of the roughest areas of Chicago didn't stop Victor from earning a B.S. Electrical Engineering, an MBA and building a 20 year career as a top sales executive and becoming President of Global Sales and Marketing for a $420M company.

As Vice President of International Sales in a Fortune 500 $3B corporation at the time, he was selected from over 500 sales managers to join the President’s Advisory Council for excellence in sales and management.

He has shared the stage with top business speakers: Rudy Giuliani, Zig Ziglar, Paul Otellini (CEO of Intel), and John May (CEO of FedEx Kinkos). He's the author of 12 books on sales and motivation and recently released his Seminars On Selling course with 200+ sales training videos.

Advice for new speakers

• Join Toastmasters
• Buy the Wealthy Speaker book from Jane Atkinson
• Pick your niche

Learn more from Victor Antonio

• Watch some terrific sales training on Victor's YouTube channel
  
• Follow Victor on Twitter
  
• Buy some sales training videos from Victor

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Does it matter when you post to social media? Does using a tool to post to social media make a difference? Why is AgoraPulse MY personal favorite tool to use to manage social media? 

Listen to this conversation with Scott Ayres of AgoraPulse as he talks about the many experiments many times he's done to find out the truth about social media. 

And learn more about AgoraPulse at https://agorapulse.com

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Recently I got to talk to Morgan J. Ingram, host of the SDR Chronicles, former SDR, and now salesperson for JB Sales. We talked for 30 minutes about what's working for SDRs now, and what they need to be doing.   A few key takeaways:

• Create and nurture an internal brand and an external brand
• Be a detective and do the work needed to connect with the buyer - don't just use the same templates that worked yesterday
• Learn from Customer Success, RSMs/AEs, and from case studies - and incorporate this into your conversations
• Try new messaging methods and types - using GIFs, emojis, video and LinkedIn voice messaging as 75% per a RevOps Squared research paper
  
• Have an unshakeable mindset and know that if you can be successful now, you'll be successful ANY TIME

Definitely worth investing 30 minutes in this.

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Beyond Satisfaction: Breanne Dyck Every day, inboxes the world 'round are inundated with emails from authors, marketers, podcasters and bloggers all talking about one thing: online courses. Email after email from every corner of the online world, extolling the virtues of getting into the online teaching game, exclaiming that online courses are the perfect solution for scaling and growing a business. As the tidal wave of online courses gains speed and volume, simply having a course is that satisfies customers is no longer good enough. If your business is to grow and thrive, you need to create transformational learning experiences that delight customers. That's where Beyond Satisfaction comes in. Get your copy of Breanne's book Beyond Satisfaction here

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Technology for technology's sake can be fun - and it can waste your time. How can your business and your sales team leverage it for profits AND productivity?   Join me for a conversation with tech expert and futurist Crystal Washington as we talk about the present and future of technology.

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Who are you BEING when you are SELLING? Do you dream of being your organization’s top sales award-winner? Do you find yourself competing with the real or artificial intelligence sales“bot” to get your product or service in front of clients? Sales processes have become unsustainable. Every year sales goals get higher and higher. Sales professionals are struggling to keep their own sanity while serving their clients with presence.

Listen to this conversation with experienced sales professional Eric Szymanski and mindfulness expert Holly Duckworth as they share WHY mindful selling is a practice that will boost your business, and also HOW you can incorporate mindful selling into your sales practice.

Get your copy of their book at https://mindfulsalestraining.com/

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Want to create an unstoppable team? US Naval Academy grad, former Navy S.E.A.L. and former Inc. 500 CEO Alden Mills says you've got to C.A.R.E.: Connect, and you’ll build trust.  Achieve more, and you’ll create direction.  Respect others, and you’ll build an environment of continuous contributions.  Empower others, and you’ll create ownership within your team.

To lead is to serve and to serve is to care is how Alden leads, and he shares some of his best leadership insights in this all too brief conversation.

After you've listened, get yourself a copy of Alden's latest book Unstoppable Teams.

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This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe

As a member of the National Speakers Association, I get to meet many interesting speakers, authors and thought leaders from around the world. Some are very experienced, some are not very experienced, and some just stand out as soon as you come in contact with them.

Scott McKain is the latter, and is someone once you meet, or even see on video, you never forget.

Scott was gracious enough to spend a few minutes in person with me at last year's NSA annual Influence convention, and we set up time to go deeper into a conversation in this podcast. I learned a lot, and Scott has so much to share, I wish we had hours to spend with you.

From speaking at 4H until today where he speaks in front of hundreds of thousands of people every year, Scott McKain is remarkable. I am super excited to share this helpful conversation with you. 

More about Scott McKain 

Scott McKain is an internationally known authority who helps organizations create distinction in every phase of business and teaches how to deliver an “Ultimate Customer Experience®.”

Scott McKain creates captivating presentations and bestselling books which clearly reveal how to create more compelling connections between you and your customers and how to stand out and move up, regardless of the economic climate in your industry. Scott McKain’s calling is business – and his passion is platform presentations. He is a unique combination of vast speaking experience and new, cutting-edge information. His presentations benet from three decades of experience, combined with his innate talent for articulating successful ideas. McKain has spoken before and consulted for the world’s most influential corporations.

Connect with Scott McKain

• Read Scott's blog, Create Distinction, filled with useful articles you can use to stand out in a sea of same
• 
  Project Distinct - Listen to Scott's great podcast, short and actionable tips you can use to stand out from your competition.
• 
  Create Distinction: What to Do When “Great” Isn’t Good Enough to Grow Your Business - Scott's terrific book about standing out in a sea of same
• 
  7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experience - Scott's book that explains why customer experience matters, and this book makes it easy for us all to understand.

 

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Hello, Sales Leadership community! We've got something very special for you in our upcoming episode that will transform the way you approach problem-solving in sales. We've got the brilliant mind and the best-selling author of "Lateral Thinking for Every Day," Paul Sloane, joining us on the Sales Leadership Show.

Paul Sloane is widely recognized for his thought-provoking insights into lateral thinking, a method that encourages indirect and creative problem-solving. It's about finding fresh perspectives, alternative routes, and challenging traditional assumptions. What could this mean for your sales strategies? We bet it could mean a lot.

Hosted by our very own Phil Gerbyshak, this episode will be an exploration of the lateral thinking concept and its practical application in everyday sales situations. With Paul’s expertise and Phil’s knack for asking just the right questions, we're ready to delve into some mind-bending discussions. Are you ready to leave the linear path and embrace the abstract?

We’ll be discussing:

- What exactly is lateral thinking and how can it redefine problem-solving for sales professionals?
- How to cultivate a lateral thinking mindset and break free from traditional molds.
- Real-life examples of lateral thinking that made a significant impact on sales strategy.
- Practical ways to implement lateral thinking in your everyday sales challenges.

Whether you're a sales newbie or a seasoned pro, this episode is guaranteed to give you a fresh perspective on problem-solving. You'll walk away with actionable insights that can redefine your approach to sales challenges and help you tap into the vast potential that lateral thinking offers.

So, stay tuned for this insightful conversation. And remember, as Paul Sloane says, "Lateral thinking doesn't replace hard work; it adds a twist of creative genius to it." Let’s embrace this twist together in the next episode of the Sales Leadership Show. 

Make sure to subscribe to our podcast and be the first to know when this exciting episode goes live. And if you find our content valuable, do share it with your colleagues and friends.

Listen in for some inspiring lateral thinking!

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Andy Kaufman is a leaderhip geek, a podcaster, and an expert in project management. He's also the host of the People and Projects Podcast, one of my favorite podcasts. In this conversation, we talk about leadership, project management, podcasting and much much more. 

Get to know Andy more on LinkedIn.

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In this episode, Phil Gerbyshak talks to Owen Video Hemsath, YouTube marketing and video marketing superstar. Owen shares some useful tips for creating a successful YouTube marketing strategy. He also tells us how he beat cancer in the best possible way, and destroys the myth of the "viral video." 

Prefer to watch the video? Watch Owen Video and Phil Gerbyshak on YouTube!

More from Owen Video Hemsath

• Check out Videospot, video marketing website
• 
  Owen Video's YouTube channel, filled with YouTube marketing insights
• 
  Owen Video on Facebook

Subscribe, Rate and Review Conversations with Phil

Subscribe to the audio podcast on iTunes, Google Play, Stitcher, Overcast, or just plug the RSS feed into your podcast service and player. If you love what you hear, a rating and a review would be very appreciated, as that's how new people will find this podcast. 

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If you're tuning into this, chances are, your email marketing sucks. Or at least it needs to be improved. Mine sure does. So how do we do email marketing in a way that doesn't suck? Join me for a conversation with Bobby Klinck, author of the book Email Marketing That Doesn't Suck, and a Harvard lawyer turned online entrepreneur.

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J.L. “Jim” Hancock was born in Albuquerque, NM. He has worked as a martial arts instructor, lifeguard, foreign missionary, and river guide. In 2002, he enlisted in the Navy and spent twenty years as a cryptologist.

In the Hawk Enigma, we meet Voodoo. Every night, Voodoo’s nightmares force him to relive the past until suddenly they start to predict the future. At the same time, across the ocean in Japan, two world-renowned scientists go missing along with the secrets behind something called the “God Algorithm.”

Fans of Tom Clancy’s Jack Ryan, Michael Crichton’s techno-thrillers, or Jack Carr’s James Reece, will love this fast-paced thrill ride that puts you on the front lines of an A.I. arms race.

Join me for a conversation about the military, cryptology, AI and more.

Learn more about Jim, Voodoo and The Hawk Enigma, on his website.

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Who must you BE in order to achieve your dreams in 2021 and beyond? Can personal planning really be the key to making your year, your life, and your work incredible?

Join me for a conversation with Angus Nelson as we talk about all of this and more.

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This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe

Pam Thomas is one of the first people I met online, 10 years ago. We've hung out a few times in person too, and to say she is easy to learn from and be friends with is an understatement. She's coached me formally and informally a LOT over the past 10 years, and while she kicks my brain (and backside) with her straight shooting, no nonsense Pam-a-rama style, I never feel judged or like an idiot, which is not the case with every coach.

Her new program is all about values - and it is outstanding! I was a beta tester of it, and I learned a lot about myself and my business. 

In this conversation, Pam and I talk about values based blueprinting - and so much more - in a quick hitting and helpful conversation.

About Pam

As a certified coach and intuitive in practice since 2005, Pam loves helping people connect with their values and make transformational changes so they're no longer settling, frustrated, directionless, passionless or in pain. Pam helps people discover their WHY so their WHAT has more meaning.

Connect with Pam

• 
  What's Within U - Pam's home base, and home of the What's Within U blog
• 
  Values Based Blueprinting - Pam's new life altering course
• What's Within U on Pinterest
• 
  What's Within U on Facebook - where Pam does some really unique things with Facebook Live

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I was introduced to Rob Peters many years ago by my now deceased friend Susan Quandt. We had a glass of wine and immediately hit it off, chatting for hours about relationships and wondering if there were tools that effectively measured making and keeping commitments in business. We stayed in touch, always moving the conversation forward and adding value to each other's networks. Fast forward 10 years, and what do you know, Rob and his company built a tool that does this very well. 

In this conversation, Rob shares his thoughts on building relationships, leadership, and the ways to build a business.  You can learn more from Rob at http://standardoftrust.com I hope you enjoy this episode!

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I first met Anh Nguyen when she was in Tampa for her role as an IBM Futurist. We had dinner and a very lively conversation, mostly about life and Houston and Tampa, and connected digitally. We exchanged lots of tweets, lots of Facebook posts, and learned a lot about each other.  Since then, I have especially gotten to know Anh even more through the #MobileChat community. And that she feels LinkedIn is a "business only" zone. Which is fun to disagree with her on.

This conversation was a lively one, and we are both glad I do audio only, as the backdrops weren't the best for our video chat. Enjoy this conversation about marketing, social media and #MobileChat with my friend Anh Nguyen.

More About Anh Nguyen

Anh Nguyen is an experienced marketing practitioner and community manager, who specializes in digital marketing. She finds the ever-changing social media landscape energizing and exciting. She believes that social media has value beyond the entertainment value – that it can connect, inform, and educate us.

Anh was named among Houston’s Top 25 Social Media Power Influencers in 2016. She was a founding Board member of the Social Media Association of Houston and is the founder of Social Media Collaborative, a community for social media and marketing education, connection and collaboration among business and marketing professionals. She hosts #MobileChat, a weekly Twitter chat on all things mobile. In 2016, Anh was invited by IBM Mobile to attend the IBM Amplify Conference as a Futurist and social influencer. She is published on IBM’s Mobile Business Insights blog.

Anh also firmly believes that a business should have a strong commitment to doing good and giving back. She volunteers her time and talents with the Arthritis Foundation and Eye Care for Kids.

Connect with Anh Nguyen

• LinkedIn – https://www.linkedin.com/in/anhn170
  
• Twitter – https://twitter.com/AnhTNguyen
  
• Facebook – https://www.facebook.com/amplifiedmktg
  
• Instagram - https://www.instagram.com/anhn170/
  
• Pinterest – https://www.pinterest.com/anhn170/
  

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For the first time, the World Health Organization has classified burnout as a global health problem. Renowned resiliency speaker Eileen McDargh proposes that to tackle it, we must break out of behaviors and mindsets that deplete our resources.  Breakout leads to breakthrough, allowing the readers to align energy to what matters most in their lives today. McDargh helps pinpoint the causes of your burnout and examine the energy demands that keep you from refueling and recharging. 

Listen in as Eileen and I share her thoughts on moving from burnout to breakthrough for sales professionals. Get your copy of the book here.

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Mitch Joel emphasizes the importance of finding great partners in any form of work. He shares his experience of successful partnerships in his previous ventures and attributes his success to aligning with people who have skills that he doesn't possess or isn't interested in.

Joel also discusses the role of AI in his work, stating that he uses AI in every type of text, audio, video, and image he creates. He believes that AI can be a valuable tool for brainstorming, providing differing perspectives, and overcoming hurdles in content creation. However, he also acknowledges the need for regulation and oversight to prevent biases and misuse of AI.

Who is Mitch Joel?

Mitch Joel is Co-Founder of ThinkersOne - a platform that empowers companies with personalized and bite-sized thought leadership from the best Thinkers in the world. 

He has been called a visionary, digital expert and community leader. He is also an entrepreneur, investor, author, trusted advisor, chronic reader and passionate speaker who connects with people worldwide by sharing his insights on business transformation, innovation and marketing. He was awarded the highly prestigious Top 40 Under 40.  

Thought-Provoking Questions:

1. How can partnerships in business be fostered to ensure mutual growth and success?


2. What are the potential benefits and drawbacks of integrating AI into content creation processes?


3. How can regulation and oversight be effectively implemented to prevent biases and misuse of AI in various fields?

Learn more from Mitch Joel at https://sixpixels.com

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Are you struggling to create content that feeds your network? Wondering how you can be more prolific in writing so people quickly know what you do, who you do it for, and how you can help them? Then you need to listen to this episode, featuring someone I always learn from, Dorie Clark. Her first 2 books were very helpful to me, and to many, and her latest book, Entrepreneurial You, launched this week. 

In this episode, Dorie pulls back the curtain and shares her secrets for creating great content, and some insights from this book that can help you be more entrepreneurial in whatever you do.

Connect with Dorie Clark

• Get your copy of Entrepreneurial You
  
• Join a free Entrepreneurial You Self-Assessment
  
• Read some of Dorie's articles on Harvard Business Review
  

 

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Super excited about this episode, to talk all about storytelling in your business, with Park Howell, storyteller extraordinaire, something C-suite leaders need more than ever! I met Park, albeit very briefly, at an a convention in Arizona some years back. I since followed him online, and holy crap! I learn SO MUCH from this guy, every time we talk, everything I read, and every time I listen to his podcast. If you're a C-suite executive, a sales person, or just someone who wants to tell better stories that actually get results for your business, tune in to this episode!

More from Park Howell

• Follow Park Howell on Twitter
  
• Listen to the Business of Story Podcast
  
• Check out the Business of Story resources page - filled with great books to help you tell better stories
• Follow along on the Business of Story blog
  
• Buy your copy of the Business of Story Brand Workbook and get working on YOUR business story!

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If you're working for yourself - and you have been for any period of time - you know that scaling up your business can be hard. And not everyone wants to do it.

But if you do want to scale your business, Jonathan Goldhill can make it make more sense to you. Join me for a conversation about scaling up your business so you can learn how you can do this, and some of the challenges to avoid in doing this successfully.

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This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe

What if people's attention spans AREN'T really just 9 seconds? What if it is YOUR fault people aren't reading your content, listening to your podcast or opening your email? What if you could become "unskippable" like some of the coolest ads you've ever seen? This week's conversation is with the one and only Jim Kukral, author of the page-turning book Unskippable. It's a helpful read, and this conversation will help you with some practical insights you can use to make yourself more interesting, more unskippable, and less a part of the noise in the world. More from Jum Kukral: Buy Becoming Unskippable. Visit Jim Kukral's website for more insights and articles. 

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One of the smartest, creative, and generous marketers I know is Jeff Gibbard. He's the founder of The Superhero Institute, where he helps us all become superhuman. In this all too brief conversation, Jeff and I talk about all things marketing, agency and superheroes - as well as how you can become superhuman. 

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To Belong or Not to Belong? plays off of Hamlet's famed question, To Be or Not to Be? Ricardo suggests that they are eerily similar in importance? Some people are literally dying to belong. Some people feel so deeply that they don't belong that they feel like they are dying.

Join us for a conversation about what it means to belong - or not to belong.

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In today's ever-changing business landscape, achieving harmony between sales and organizational culture is nothing short of alchemy. Here’s your chance to hear from two juggernauts in the domains of company culture and sales leadership, as we dissect, debate, and demystify the strategies for company success.

Let’s start with "The Power of Company Culture" by Chris Dyer— a masterpiece that serves as the cornerstone of organizational success. The book dismantles the idea that a remarkable company culture is a binary attribute you either have or you don't. Instead, Chris articulates it around seven pillars of culture success, laying out the building blocks for a culture that skyrockets productivity, optimizes performance, ensures staff retention, enhances company reputation, and yes, improves those bottom lines.

Listen in to a conversation with Chris Dyer and yours truly, Phil Gerbyshak, as we discuss why culture matters and how you can use it to your advantage in your organization. 

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Does being self-employed often feel like a rollercoaster? It doesn't have to! Join me for a conversation with Jeffrey Shaw, author of the new book The Self-Employed Life. Jeffrey will share his best tips and tactics to help you get off the rollercoaster and start living the life you want to live!

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This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe