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Date
Titre
Durée
16 Nov 2021
What Is Product-Led SEO & How Does It Work with Eli Schwartz (#6)
00:31:43
In this episode of The SaaS SEO Show, we’ve interviewed Eli Schwartz, author of Product-Led SEO, and discussed the concept behind Product-Led SEO and the future of search.
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Here’s what we’re covering:
What Product-Led SEO is and what Eli’s book is all about
How to promote your product to searchers
The future of Google search
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Useful Links:
Eli on Linkedin: https://www.linkedin.com/in/schwartze/
Scaling Monthly Organic Traffic from 0 to 1M with Farzad Rashidi, Lead Innovator at Respona (#3)
00:50:25
In this episode of The SaaS SEO Show, we’ve interviewed Farzad Rashidi, Lead Innovator at Respona, and discussed link building, how a new SaaS company can get its marketing efforts off the ground, as well as how Visme managed to reach over 1M in organic traffic.
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Here’s what we’re covering:
How Respona was born and how the tool helps businesses with link building
What Visme’s growth strategy was to reach 1M in organic traffic
3 actionable marketing tips for new SaaS teams
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Useful Links:
Farzad on Linkedin: https://www.linkedin.com/in/farzadrashidi/
Content for a New Category with Bridget Poetker, Director of Content & Brand at Postal.io (#40)
00:36:34
In this episode of The SaaS SEO Show, we’ve interviewed Bridget Poetker, Director of Content & Brand at Postal.io, and discussed content and SEO for a new category & more.
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Here’s what we’re covering:
What is offline marketing automation and why we should care about it?
Ideal mix of content types and formats for an effective content marketing strategy.
How does Postal approach content targeting search engine users (AKA SEO content)?
The power of case studies.
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Useful Links:
Bridget on LinkedIn: https://www.linkedin.com/in/bridgetpoetker/
Bridget on Twitter: https://twitter.com/bridgetpoetkurr
Postal's website: https://www.postal.io
Self control & cheese https://selfcontrolandcheese.com
Criteria-based Content with Allison Smith, Sr. Content Marketing Manager at Netradyne #99
00:34:52
In this episode of The SaaS SEO Show, we interviewed Allison Smith, Sr. Content Marketing Manager at Netradyne, and discussed content creation strategies, addressing challenges specific to niche industries within the context of content marketing, and more.
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Timestamps:
(00:00) - Intro.
(00:54) - Who is Allison Smith?
(01:24) - Allison’s background.
(02:34) - What is Netradyne?
(04:36) - Allison’s experience at Meltwater.
(06:53) - Content marketing for a niche industry.
(09:20) - Challenges in understanding the verticals.
(12:59) - How to source writers with subject matter expertise.
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
02 Aug 2022
Enterprise SEO with Fabrizio Ballarini, Head of Organic Growth at Wise (#38)
00:51:51
In this episode of The SaaS SEO Show, we’ve interviewed Fabrizio Ballarini, Head of Organic Growth at Wise, and discussed Enterprise SEO and many more.
This is the closing episode of The SaaS SEO Show, and George Chasiotis, Managing Director at Minuttia, is wrapping things up by sharing his thoughts regarding the podcast and industry changes.
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Timestamps:
(00:00) - Intro
(00:59) - Episode overview.
(02:34) - Exhausted most SaaS SEO topics.
(04:44) - Things are changing in the industry.
(05:42) - Shifting from the traditional sense of SEO.
(07:50) - Expanded our network and built credibility.
(09:01) - More selective in the way we educate our audience.
(10:41) - Better understanding of the market.
(12:40) - George’s thoughts regarding the podcast.
Using Voice of the Customer for Content & SEO with Ben Sailer, Director of Inbound Marketing at Automattic (#56)
01:07:22
In this episode of The SaaS SEO Show, we’ve interviewed Ben Sailer, Director of Inbound Marketing at Automattic, and discussed using voice of the customer for content & SEO.
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Here’s what we’re covering:
The WordPress.com of today.
How to communicate product and company changes through content?
The main elements of WordPress’s inbound marketing strategy.
Getting visability for non-branded terms.
The SEO challenges from running inbound marketing for big websites.
Is there room for new websites and more content?
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Useful Links:
WordPress.com Website: https://wordpress.com
Automattic Website: https://automattic.com
Ben Sailer on Linkedin: https://www.linkedin.com/in/ben-sailer/
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Stay Tuned:
► Website: https://minuttia.com/
► LinkedIn: https://bit.ly/2DHaJNr
► YouTube: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by Minuttia and is sponsored by Ahrefs.
Educate a Technical Audience with Brandon Gubitosa, Senior Content Marketing Manager at Plural #96
00:40:35
In this episode of The SaaS SEO Show, we interviewed Brandon Gubitosa, Senior Content Marketing Manager at Plural, and discussed technical content creation, online communities, content promotion, and more.
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Timestamps:
(00:00) - Intro
(01:05) - Who is Brandon Gubitosa?
(02:26) - Brandon’s background.
(07:58) - Biggest lessons from working at an agency.
(09:36) - Can outsourcing for technical content work?
(12:39) - Is there still space for content marketing agencies?
(15:32) - How to communicate the value of content.
(18:57) - Content strategy at Plural.
(20:02) - Unique aspects of technical content.
(22:21) - Is the technical audience consuming more content?
(24:00) - How to evaluate a writer’s expertise for technical content.
(26:24) - How do you ensure that technical elements are accurate?
(29:12) - Content promotion and distribution at Plural.
(32:33) - Online communities to connect with a technical audience.
(34:38) - Brandon’s concerns about changes in search.
(36:16) - The future of SaaS content marketing.
(39:05) - Learn more about Brandon and Plural and get in touch.
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
07 Dec 2021
The First Mover Advantage, Topic Clusters & Topic Ideation with Ben Sailer, Inbound Marketing Director at CoSchedule (#9)
00:40:05
In this episode of The SaaS SEO Show, we’ve interviewed Ben Sailer, Inbound Marketing Director at CoSchedule, and discussed how SaaS companies can approach their content strategy.
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Here’s what we’re covering:
How important is the first-mover advantage
How you can approach a topic cluster from a creation standpoint
CoSchedule’s approach to content ideation and content updating
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Useful Links:
Ben on Linkedin: https://www.linkedin.com/in/ben-sailer/
Scaling Content Teams, SEO Impact, Copycat Content & More with Kevin Indig, Director of SEO at Shopify (#7)
00:39:15
In this episode of The SaaS SEO Show, we’ve interviewed Kevin Indig, Director of SEO at Shopify, and discussed how to scale content teams, the rise of copycat content, and how to measure the impact of SEO.
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Here’s what we’re covering:
How to align cross-functional teams for content and SEO
How to measure and demonstrate the impact of SEO
Kevin’s predictions on the future of crawling and indexing
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Useful Links:
Kevin on Linkedin: https://www.linkedin.com/in/kevinindig/
Viral Content Strategy with Ryan McCready, Senior Demand Generation Manager at Whimsical #97
00:36:09
In this episode of The SaaS SEO Show, we interviewed Ryan McCready, Senior Demand Generation Manager at Whimsical, and discussed creating content for various media outlets, content repurposing, teaching content marketing, and more.
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Timestamps:
(00:00) - Intro.
(01:11) - Who is Ryan McCready?
(01:48) - Ryan’s background.
(03:18) - What is Whimsical?
(05:08) - Important lessons working 5 years at Venngage.
(07:34) - How did you cope with and approach competition?
(09:29) - Creating content for various media outlets.
(11:52) - Is it easy to replicate the same success?
(13:11) - Use cases of Pinterest for growth.
(14:44) - Insights into what makes a good landing page.
(16:15) - Thoughts on social media content.
(21:24) - Experiences in teaching content marketing to people.
(24:22) - Differences between repurposing and distribution.
(26:50) - Ryan’s thoughts on upcoming changes in search.
(32:21) - The future of marketing for SaaS companies.
(34:29) - Learn more about Ryan and Whimsical and get in touch.
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
25 Oct 2022
Content Strategy and more with Levi Olmstead, Associate Director of Content at Whatfix (#49)
00:55:37
In this episode of The SaaS SEO Show, we’ve interviewed Levi Olmstead, Associate Director of Content at Whatfix, and discussed Content Strategy and more.
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Here’s what we’re covering:
Levi’s work at G2: Acquiring more than 5K referring domains in less than two years.
Levi’s learnings about content strategy from working at G2.
How does Levi approach content strategy nowadays at Whatfix?
The importance of UX design when it comes to content and SEO.
CTA mapping and placement.
The future of content marketing and SEO for SaaS companies.
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Useful Links:
Levi on LinkedIn: https://www.linkedin.com/in/leviolmstead/
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by Minuttia.
24 Jan 2023
Vertical Ownership with Lucia Tang, Head of Content at Keeper (#61)
00:36:43
In this episode of The SaaS SEO Show, we’ve interviewed Lucia Tang, The Head of Content at Keeper, and discussed vertical ownership, content creation and more.
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Here’s what we’re covering:
What is Keeper? Who’s using the product and gets the most value?
Content strategy at Keeper.
Content creation process at Keeper.
How to deal with topics with no valuable keywords.
Why fact-checking content is important.
Proofreading and content editing at Keeper.
Essential elements of successful content creation.
Hiring writers with SEO knowledge.
How to keep content up-to-date regardless of industry changes.
Content promotion process at Keeper.
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Useful Links:
Lucia on Linkedin: https://www.linkedin.com/in/luciaqtang/
Brand-led SEO with Dan Levy, Director of Content and Corporate Messaging at Ada (#42)
00:43:18
In this episode of The SaaS SEO Show, we’ve interviewed Dan Levy, Director of Content and Corporate Messaging at Ada, and discussed Brand-led SEO and many more.
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Here’s what we’re covering:
What are brand interactions?
Maintaining brand consistency as you grow.
What are the elements of a successful corporate messaging and positioning strategy?
SaaS companies acquiring, maintaining and growing media outlets.
Content for a search audience
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Useful Links:
Ada's website: https://www.ada.cx
Dan on LinkedIn: https://www.linkedin.com/in/danjlevy/?originalSubdomain=ca
From 0 to 2.5M Monthly Organic Visits with Dimitris Drakatos, SEO & ASO Lead at Peanut (#25)
00:44:36
In this episode of The SaaS SEO Show, we’ve interviewed Dimitris Drakatos, SEO & ASO Lead at Peanut, and discussed how he helped Peanut get from 0 to 2.5M monthly organic visits in 12 months.
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Here’s what we’re covering:
How to establish trust in YMYL categories
How Dimitris chooses keywords for Peanut
The future of SEO
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Useful Links:
Dimitris on Linkedin: https://www.linkedin.com/in/dimitrisdrakatos/
Programmatic SEO and Conversion Optimization with Ryan Prior, Head of Marketing at Modash #83
00:41:27
In this episode of The SaaS SEO Show, we’ve interviewed Ryan Prior, Head of Marketing at Modash and discussed programmatic SEO, conversion optimization, link building, and more.
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Timestamps:
(00:00) - Intro
(02:01) - Who is Ryan Prior?
(03:02) - Ryan’s background.
(03:53) - What is Modash?
(07:55) - Overview of Modash’s SEO and Content Strategy.
(10:07) - Learnings from practicing programmatic SEO.
(13:27) - How to generate successful programmatic pages?
(17:03) - Free-mini tools that drive traffic.
(20:23) - Conversion optimization with examples from Modash’s blog.
(24:45) - Modash approach to link building.
(28:43) - Influencer-led YouTube SEO.
(32:37) - Ryan’s thoughts on AI content.
(34:19) - Google’s SGE.
(35:33) - Ryan’s affiliate projects.
(39:44) - Learn more about Ryan and Modash and get in touch.
Attribution and Content Impact to Revenue Pipeline with Steffen Hedebrandt, CMO & Co-Founder at Dreamdata #75
00:47:39
In this episode of The SaaS SEO Show, we’ve interviewed Steffen Hedebrandt, CMO & Co-Founder at Dreamdata, and discussed attribution, content impact to revenue pipeline, and more.
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Timestamps:
(01:46) - Who is Steffen Hedebrandt
(02:35) - Steffen’s background.
(03:34) - What is Dreamdata?
(06:14) - Case study of Dreamdata and attribution importance.
(09:00) - How can you attribute value to a piece of content?
(14:31) - What kind of metrics does Dreamdata collect?
(18:32) - Attribution difficulties.
(21:46) - Tactics that help to attribution.
(24:03) - Which is the best attribution model?
(27:54) - Mistakes that companies make when it comes to attribution
(31:23) - Can you track different touchpoints from different people inside a company, especially when the sales cycle is long?
(35:26) - A unified system with data to identify what’s driving revenue
(36:45) - Steffen’s advice for content marketers investing in activities with hard-to-prove ROI (e.g., podcasts).
(41:29) - What can we expect the future of attribution to be for B2B SaaS companies?
(44:18) - Learn more about Steffen and Dreamdata and get in touch.
Technical SEO with Brian Shumway, Director of SEO Product at Upwork #85
00:37:44
In this episode of The SaaS SEO Show, we’ve interviewed Brian Shumway, Director of SEO Product at Upwork, and discussed programmatic SEO, technical SEO, and more.
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Timestamps:
(01:54) - Who is Brian Shumway?
(02:35) - Brian’s background.
(04:03) - What is Upwork?
(06:21) - Brian’s learnings.
(08:56) - Unique challenges regarding SEO at Upwork.
(10:40) - How to identify emerging topics?
(17:01) - Programmatic SEO.
(20:31) - How to optimize your crawl budget?
(24:23) - Technical SEO hygiene.
(27:40) - How is Upwork approaching localization?
(29:10) - Thoughts on SGE.
(31:20) - Brian’s opinion on generative AI.
(33:11) - The future of SEO.
(35:59) - Learn more about Brian and Upwork and get in touch.
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Useful Links:
Website: https://www.upwork.com/
Brian on LinkedIn: https://www.linkedin.com/in/bshumway/
Organic Growth & more with Kas Szatylowicz, Head of Organic Growth at V7 #67
00:35:14
In this episode of The SaaS SEO Show, we’ve interviewed Kas Szatylowicz, Head of Organic Growth at V7, and discussed organic growth, content strategy and more.
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Here’s what we’re covering:
What is V7? Who’s using the product and gets the most value?
Digital PR at V7.
Organic growth in a new category.
Content creation and editing processes at V7.
Changes in organic search.
Correlation between organic growth and revenue growth.
Doing content for a niche audience.
Use case pages.In-post CTAs.
Examples of SaaS content marketing.
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Useful Links:
V7 Website: https://www.v7labs.com
Kas on LinkedIn: https://www.linkedin.com/in/kszatylowicz/?locale=en_US
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Stay Tuned:
► Website: https://minuttia.com/
► LinkedIn: https://bit.ly/2DHaJNr
► YouTube: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by Minuttia and is sponsored by Ahrefs.
Video Content Strategy with Sam Oh, VP of Marketing at Ahrefs #80
00:43:39
In this episode of The SaaS SEO Show, we’ve interviewed Sam Oh, VP of Marketing at Ahrefs, and discussed video content strategy at Ahrefs, product-led content marketing, and more.
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Timestamps:
(01:54) - Who is Sam Oh?
(02:38) - Sam’s background.
(05:35) - What is Ahrefs?
(06:36) - Sam’s first steps with Ahrefs.
(07:52) - Sam’s learnings.
(10:16) - Should other B2B SaaS companies approach marketing as Ahrefs?
(13:43) - The state of video marketing for B2B SaaS companies.
(17:44) - Sam’s thoughts on outsourcing video production.
(10:51) - Examples of SaaS companies leveraging video marketing.
(24:48) - YouTube video formats.
(26:55) - Ahrefs approach on short-form videos.
(29:02) - Ahrefs YouTube strategy.
(33:34) - What does the future fold for Ahrefs video content marketing?
(34:45) - Content localization.
(38:13) - Managing negative comments.
(39:44) - Thoughts on SGE.
(42:00) - Learn more about Sam and Ahrefs and get in touch.
SEO Metrics, Data Studies & More with Mordy Oberstein, Head of Communications at SEMrush (#8)
00:42:19
In this episode of The SaaS SEO Show, we’ve interviewed Mordy Oberstein, Head of Communications at SEMrush, and discussed SEO metrics and data studies around SEO.
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Here’s what we’re covering:
How much trust can you put into SEO metrics
What is Google Discover and what SEO professionals should know about it
The importance of user experience in getting better results from your content and SEO efforts
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Useful Links:
Mordy on Linkedin: https://www.linkedin.com/in/mordy-oberstein-12551715/
Content Optimization Process with Ben Kazinik, Director of Content at Mayple #93
00:43:52
In this episode of The SaaS SEO Show, we’ve interviewed Ben Kazinik, Director of Content at Mayple, and discussed the correlation between social shares and organic performance, topic cluster selection process, and more.
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Timestamps:
(00:00) - Intro
(01:02) - Who is Ben Kazinik?
(01:58) - Ben’s background.
(03:45) - What is Mayple?
(06:56) - From 0 to 50K traffic per month.
(09:40) - Building momentum with a single blog.
(10:53) - Correlation between social shares and organic performance.
(13:03) - Content optimization process.
(19:35) - Thoughts on changes in search.
(23:20) - The pros and cons of targeting a specific audience.
(26:06) - Learnings from competing major industry players.
(29:37) - Thoughts on AI content.
(32:44) - Topic cluster selection process.
(37:31) - The future of SEO and content marketing.
(42:26) - Learn more about Ben and Mayple and get in touch.
From 0 to 100K Monthly Organic Visits with Nick Dimitriou, Head of Growth at Moosend (#28)
00:42:54
In this episode of The SaaS SEO Show, we’ve interviewed Nick Dimitriou, Head of Growth at Moosend, and discussed how to scale from 0 to 100K monthly organic visits.
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Here’s what we’re covering:
How big brands dominate organic search results
How to target customers with bigger email lists
how to get links back to pages that aren’t as linkable
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Useful Links:
Nick on LinkedIn: https://gr.linkedin.com/in/nikolaos-dimitriou
Brand Impact on Organic Search with Gaetano DiNardi, Growth Advisor #81
00:43:55
In this episode of The SaaS SEO Show, we’ve interviewed Gaetano DiNardi, Growth Advisor, and discussed the brand impact on organic search, SGE, and more.
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Timestamps:
(01:42) - Who is Gaetano DiNardi?
(02:36) - Gaetano’s background.
(06:30) - Gaetano’s learnings.
(08:57) - Brand importance to organic search.
(12:08) - Why B2B SaaS SEO is challenging?
(15:19) - Gaetano’s thoughts on Google updates and SGE.
(19:25) - Brand SEO importance.
(24:11) - Gaetano’s advice regarding changes in search.
(28:46) - Problem identification chart for SEO.
(33:18) - How to convert organic traffic into leads?
(38:10) - What can SaaS companies do to stand up?
(42:00) - Learn more about Sam and Ahrefs and get in touch.
PLG vs Top-down with John-Henry Scherck, Owner at Growth Plays (#26)
00:38:48
In this episode of The SaaS SEO Show, we’ve interviewed John-Henry Scherck, Owner at Growth Plays, and discussed content marketing and SEO for SaaS companies.
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Here’s what we’re covering:
How to measure content performance
Going after keywords with mixed search intent
Whether SaaS companies should feature the product in every post
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Useful Links:
John - Henry on Linkedin: https://www.linkedin.com/in/jhtscherck/
Content Strategy at IBM with Eda Kavlakoglu, Program Director, Inbound content at ibm.com #89
00:37:07
In this episode of The SaaS SEO Show, we’ve interviewed Eda Kavlakoglu, Program Director, Inbound content at ibm.com and discussed content strategy, keyword research, and more.
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Timestamps:
(00:00) - Intro
(00:55) - Who is Eda Kavlakoglu?
(01:42) - Eda’s background.
(06:08) - Eda’s learnings at IBM.
(09:13) - Biggest challenges.
(12:06) - Main pillars of IBM’s content strategy.
(14:53) - Creating content for both users and search engines.
(16:34) - Keyword research process at IBM.
(18:45) - Eda’s evolvement in the content process.
(20:14) - How do you evaluate a piece’s effectiveness?
(22:01) - How will changes in search affect SEO?
(26:21) - Use cases of generative AI.
(29:00) - Creating topic clusters.
(33:36) - Future of content marketing.
(35:31) - Learn more about Eda and IBM and get in touch.
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
30 May 2023
Content Creation and Repurposing Content with Eric Jaffe, Global Head of Content at GLG #76
00:40:45
In this episode of The SaaS SEO Show, we’ve interviewed Eric Jaffe, Global Head of Content at GLG, and discussed the process of content creation, repurposing content from virtual events, and more.
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Timestamps:
(01:42) - Who is Eric Jaffe?
(02:30) - Eric’s background.
(04:53) - What is GLG?
(09:50) - Use case of GLG.
(12:55) - Element of community at GLG.
(14:22) - Content in foreign languages.
(15:27) - Tips on how to conduct effective interviews.
(17:53) - How does GLG measure quality in virtual events?
(20:12) - The process of content selection at GLG.
(23:37) - How does GLG manage thousands of content pieces monthly?
(25:23) - Best practices for repurposing content from live events.
(28:22) - How does GLG Library work?
(30:30) - Differences in the content creation process across different industries.
(31:56) - Eric’s thoughts on the rise of generative AI.
(35:16) - How does GLG ensure that its inventory is accurate?
(37:35) - Learn more about Eric and GLG and get in touch.
Content Strategy & SEO with Jitesh Patil, SEO & Content Specialist at Toggl #72
00:44:19
In this episode of The SaaS SEO Show, we’ve interviewed Jitesh Patil, SEO & Content Specialist at Toggl, and discussed Toggl’s content strategy, SEO processes, and more.
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Timestamps:
What is Toggl?
Toggl UI design and website experience.
Coordination of SEO for a company with three different products (Toggl Track, Toggl Plan, and Toggl Hire).
How does Toggl approach competition in terms of SEO?
Content strategy for SEO and publishing velocity at Toggl.
Toggl’s prioritization system for content across three products.
The process of identifying opportunities for content updates.
Thoughts on alternative pages and JTBD content.
Managing changes regarding search with E-E-A-T and the rise of generative content.
Thoughts on generative content.
Toggl’s approach to targeted keywords for new feature/use case pages.
Jitesh’s thoughts on the future of SaaS content marketing and SEO.
Handling Dual Meanings in Search & More with Regan McGregor, Senior Growth Marketing Manager at Vervoe (#32)
00:42:19
In this episode of The SaaS SEO Show, we’ve interviewed Regan McGregor, Senior Growth Marketing Manager at Vervoe, and discussed how to handle dual meanings in search plus many more interesting topics.
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Here’s what we’re covering:
What is Vervoe? Who’s using the product?
How does Regan handle dual meanings and interpretations in search?
How to make your content more inclusive.
Using different touch-points to turn users into customers.
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Useful Links:
Regan on Linkedin: https://www.linkedin.com/in/regan-mcgregor-au/?originalSubdomain=au
Advanced Keyword Research & More with Laetitia Woue, Director of Content & Organic Growth at Red Points (#57)
00:48:57
In this episode of The SaaS SEO Show, we’ve interviewed Laetitia Woue, Director of Content & Organic Growth at Red Points, and discussed advanced keyword research and more.
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Here’s what we’re covering:
What is Red Points? Who’s using the product and gets the most value?
Content strategy at Red Points.
The balance between content written for SEO and original content.
Creating content for new product features.
Red Point’s blog navigation.
Using search intent modifiers (e.g., report, fake, protection) for keyword research.
Content audit process at Red Points.
Laetitia’s thoughts on content length.
Laetitia’s tips on finding writers with specialized knowledge.
Content promotion and link building process at Red Points.
Laetitia’s advice to people who want to achieve similar results.
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Useful Links:
Laetitia on Linkedin: https://www.linkedin.com/in/laetitia-woué-99170b83/
Red Points website: https://www.redpoints.com
Red Points Blog: https://www.redpoints.com/blog/
Book: Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound https://www.amazon.com/Inbound-PR-Agencys-Transforming-Business/dp/1119462215
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Stay Tuned:
► Website: https://minuttia.com/
► LinkedIn: https://bit.ly/2DHaJNr
► YouTube: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by Minuttia and is sponsored by Ahrefs.
Growing an International SEO Team with Alexander Rehnborg, Head of SEO at GetResponse (#30)
00:41:05
In this episode of The SaaS SEO Show, we’ve interviewed Alexander Rehnborg, Head of SEO at GetResponse, and discussed how to grow and manage an International SEO Team.
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Here’s what we’re covering:
Content and SEO for a suite of products
Managing people who work remotely
Dealing with bureaucracy in a growing organization
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Useful Links:
Alexander on LinkedIn: https://www.linkedin.com/in/alexanderrehnborg/?originalSubdomain=pl
KOB Analysis, Passive Link Building & More with Ross Hudgens, Founder & CEO at Siege Media (#21)
00:33:19
In this episode of The SaaS SEO Show, we’ve interviewed Ross Hudgens, Founder & CEO at Siege Media, and discussed KOB analysis and how to approach link building.
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Here’s what we’re covering:
How to approach KOB analysis the right way.
What are keyword frameworks, and how can businesses use them?
How to build backlinks manually.
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Useful Links:
Ross on Linkedin: https://www.linkedin.com/in/rosshudgens/
Telling Your "Category Story" with Josh Garofalo, SaaS Consultant & Copywriter at SwayCopy.com (#11)
00:34:53
In this episode of The SaaS SEO Show, we’ve interviewed Josh Garofalo, SaaS Consultant & Copywriter at SwayCopy, and discussed category stories and when Saas companies should invest in copywriting.
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Here’s what we’re covering:
What a Category Story is
When should companies invest in copywriting
What the future of SaaS marketing looks like
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Useful Links:
Josh on Linkedin: https://www.linkedin.com/in/joshgarofalo/
Link Building with Milosz Krasiński, Managing Director at Chilli Fruit Web Consulting #69
00:51:38
In this episode of The SaaS SEO Show, we’ve interviewed Milosz Krasiński, Managing Director at Chilli Fruit Web Consulting, and discussed link building and more.
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Here’s what we’re covering:
How has link building changed over the years?
The main elements of a successful link building campaign for SaaS companies.
When SaaS companies should invest in link building?
The main mistakes that SaaS companies do when it comes to link building.
How to choose your target pages.
Can a company quantify its needs in terms of link building?
SEO the Easy Way with Nick Jordan, Founder at Workello.com (#22)
00:38:43
In this episode of The SaaS SEO Show, we’ve interviewed Nick Jordan, Founder at Workello.com, and discussed hiring content writers and optimizing content.
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Here’s what we’re covering:
What UX metrics does Google take into account
When to stop creating and start maintaining content
Key takeaways from building content writing teams
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Useful Links:
Nick on Linkedin: https://www.linkedin.com/in/nickfromseattle/
The Importance of Niching Down for SaaS Companies & More with Evaldas Mockus, VP of Growth at Omnisend (#5)
00:45:52
In this episode of The SaaS SEO Show, we’ve interviewed Evaldas Mockus, VP of Growth at Omnisend, and discussed content & SEO strategies for SaaS companies.
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Here’s what we’re covering:
The importance of measuring the business impact of your organic efforts
The elements of a successful content & SEO strategy for SaaS companies
How to make the right hiring decisions for content & SEO teams
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Useful Links:
Evaldas on Linkedin: https://www.linkedin.com/in/evaldas-mockus/
The Future of Growth for SaaS Companies with Casey Hill, Senior Growth Manager at ActiveCampaign #95
00:45:34
In this episode of The SaaS SEO Show, we interviewed Casey Hill, Senior Growth Manager at ActiveCampaign, and discussed practical tips to get people more excited about LinkedIn, content types, distribution, and more.
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Timestamps:
(00:00) - Intro
(01:03) - Who is Casey Hill?
(01:46) - Casey’s background.
(03:48) - What is institutional consulting?
(06:31) - What is ActiveCampaign?
(08:40) - Difficulties for SaaS companies in acquiring new customers.
(10:30) - Does the LTV and the payback period make sense any longer?
(12:40) - Can new companies enter a mature market?
(14:46) - Pros and cons of marketing initiatives for established brands.
(16:53) - How to stay focused on things that matter.
(20:16) - Channels that didn’t work that well.
(22:19) - How to get people excited about LinkedIn.
(27:15) - Thoughts on organic search.
(29:32) - What content types should companies experiment with?
(31:30) - Casey’s thoughts on outsourcing.
(33:52) - Competition monitoring.
(37:37) - Use cases of generative AI.
(40:20) - The future of growth for SaaS companies.
(44:07) - Learn more about Casey and ActiveCampaign and get in touch.
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
05 Sep 2023
Media Singulars #Solos
00:20:19
In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about an invented concept called ‘media singulars’ and its role in B2B SaaS companies' marketing strategies.
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Timestamps:
(00:00) - Intro
(01:44) - Episode overview.
(02:37) - Media Singular concept.
(03:46) - Characteristic #1: Media Singulars are part of the content marketing strategy.
(04:08) - Characteristic #2: Media Singulars are distinguishable from content marketing strategies.
(05:14) - Characteristic #3: Media Singulars have a unique name.
(05:37) - Characteristic #4: Media Singulars are platform and channel-agnostic.
(06:19) - Characteristic #5: Media Singulars have media personalities behind them.
(08:31) - Media Singular examples.
(09:33) - Example #1: HubSpot & The Hustle.
(11:20) - Example #2: Paddle & ProfitWell.
(13:37) - Example #3: Mailchimp & Courier Media.
(15:13) - Example #4: SEMrush & Traffic Think Tank.
Data-driven Decisions and International SEO with Laura Paskauskaite, Head of SEO at Surfshark #78
00:48:45
In this episode of The SaaS SEO Show, we’ve interviewed Laura Paskauskaite, Head of SEO at Surfshark, and discussed traffic that translates into revenue, international SEO, and more.
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Timestamps:
(01:53) - Who is Laura Paskauskaite?
(03:11) - Laura’s background
(05:01) - What is Surfshark?
(07:07) - How do you approach SEO for a new brand in a competitive niche?
(09:56) - The importance of alternative pages.
(12:45) - Tips on branded keywords.
(13:52) - Traffic that translates into revenue.
(17:01) - How to find queries that bring more transactions?
(19:17) - Methods to identify audience needs except for keyword research.
(23:07) - How does data affect decisions regarding SEO in Surfshark?
(27:55) - The value of secondary keywords.
(30:37) - Factors that aren’t easy to measure (e.g., brands).
(35:56) - How does Surfshark approach international SEO?
(42:22) - Technical aspect and link building regarding international SEO.
Building a SaaS Marketing Engine Without SEO with Rand Fishkin, Co-founder & CEO @ SparkToro (#31)
00:42:00
In this episode of The SaaS SEO Show, we’ve interviewed Rand Fishkin, Co-founder & CEO @ SparkToro, and discussed how to build a SaaS Marketing Engine Without SEO.
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Here’s what we’re covering:
What is SparkToro? Who is the typical user of the tool?
How early-stage SaaS companies should think about marketing
How do you define your audience?
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Useful Links:
Rand on Twitter: https://twitter.com/randfish
Rand on Linkedin: https://www.linkedin.com/in/randfishkin/
SparkToro’s website: https://sparktoro.com
Rand’s book: Lost and Founder. A Painfully Honest Field Guide to the Startup World: https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup/dp/0735213321
Usability Testing, UX Design & More with Christopher Silvestri, Conversion Copywriter (#20)
00:38:54
In this episode of The SaaS SEO Show, we’ve interviewed Christopher Silvestri, Conversion Copywriter, and discussed usability testing and UX Design in the SaaS industry.
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Here’s what we’re covering:
How users think when using a website or software
Whether UX design and copywriting should co-exist
How usability testing helps pages achieve their objectives
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Useful Links:
Christopher on Linkedin: https://www.linkedin.com/in/christophersilvestri/
The Future of Content & SEO with Bernard Huang, Co-founder at Clearscope (#1)
00:49:23
In this first episode of The SaaS SEO Show, we’ve interviewed Bernard Huang, Co-founder at Clearscope, and discussed the future of search and some problems and opportunities that exist in how the SERPs are formed.
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Here’s what we’re covering:
What the future of Google search might look like
How to get more real estate in the SERPs
The importance of making your content unique by adding perspective
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Useful Links:
Bernard on Linkedin: https://www.linkedin.com/in/bernardjhuang/
From 0 to 1M Monthly Organic Visits with Jeremy Galante, SEO Lead at ClickUp (#37)
00:35:39
In this episode of The SaaS SEO Show, we’ve interviewed Jeremy Galante, SEO Lead at ClickUp, and discussed how to grow from 0 to 1M monthly organic visits and many more.
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Here’s what we’re covering:
What is ClickUp? Who is using the product?
What are the determining factors of growing the search traffic to over 1 million monthly visitors?
Feature pages vs. list posts for "software" keywords.
Targeting different intents with different pages.
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Useful Links:
Jeremy on LinkedIn: https://www.linkedin.com/in/jagalante/
Jeremy on Twitter: https://twitter.com/jeremygalante_
Jeremy's personal website: https://jeremygalante.io
ClickUp's website: https://clickup.com
SEO Project Management – 8 Tips to Optimize your Workflow [with Templates]: https://clickup.com/blog/seo-project-management/
In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about publishing velocity and its effectiveness from an SEO perspective.
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Timestamps:
(00:00) - Intro
(01:40) - Episode overview.
(03:11) - The timeframe of the project.
(03:50) - Growth summary.
(04:28) - Our contribution & services.
(05:13) - Results of publishing 16.6 content pieces per month for three months.
(06:37) - 469.74% increase in the total number of organic keywords the blog is ranking for.
(07:13) - 209.46% increase in the total number of organic impressions.
(09:02) - 344,38% increase in organic clicks.
(10:39) - The journey to get from publishing something to acquiring a customer.
(12:55) - Learning of this experience.
(13:23) - Publishing velocity matters.
(14:00) - The CMS your company's using can affect your team's efficiency.
(16:02) - Streamline your processes and cross-company communications.
(19:03) - Don’t do migrations or other activities with technical risk.
(21:02) - Leave your opinion outside the content editing process and focus on the scope.
AI in Content & SEO with Stephen Jeske, Senior Content Strategist at MarketMuse (#63)
00:36:02
In this episode of The SaaS SEO Show, we’ve interviewed Stephen Jeske, Senior Content Strategist at MarketMuse, and discussed content strategy and generative content.
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Here’s what we’re covering:
What is MarketMuse? Who’s using the product and gets the most value?
How MarketMuse defines its content strategy.
What most companies get wrong with their content strategy.
Thoughts on keyword research and difficulties of measuring content value.
A common mistake most companies make with their content strategy.
Ways of evaluating content throughout different stages.
How to quantify topical authority from the content creation standpoint.
How companies with big content inventories find gaps in their content strategy.
Characteristics of Helpful Content.
What aspects of content quality Google will be looking for.
MarketMuse’s approach to AI-powered content briefing.
Does MarketMuse use GPT-3 as part of its tech in content briefing?
The future of generative content.
Examples of good uses of GPT-3 technology.
Can generative content get watermarked?
How websites with generative content perform.
Tips on using generative content tools.
What content creation will look like in 5-10 years?
Gscore & More with Steve Toth, CEO at SEO that Ranks Inc. and Gscore Inc. (#12)
00:33:45
In this episode of The SaaS SEO Show, we’ve interviewed Steve Toth, CEO at SEO that Ranks Inc. and Gscore Inc., and discussed Gscore as well as content & SEO for SaaS companies.
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Here’s what we’re covering:
What Gscore is and who can use it
When should a SaaS company invest in content & SEO?
Does AI-generated content work?
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Useful Links:
Steve on Linkedin: https://www.linkedin.com/in/stevetothjr/
Content Promotion for SaaS Companies with Alan Silvestri, Director of Strategy at Growth Gorilla (#4)
00:42:15
In this episode of The SaaS SEO Show, we’ve interviewed Alan Silvestri, Director of Strategy at Growth Gorilla, and discussed how SaaS companies can take advantage of content promotion and link building.
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Here’s what we’re covering:
When B2B SaaS companies should invest in content promotion & distribution
How to measure the ROI of link building
How B2B SaaS companies can find growth tactics that work for them
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Useful Links:
Alan on Linkedin: https://www.linkedin.com/in/alangrowthgorilla/
Content Strategy for Healthcare with Mark Rogers, Director of Content Marketing at Freshpaint #94
00:37:09
In this episode of The SaaS SEO Show, we interviewed Mark Rogers, Director of Content Marketing at Freshpaint, and discussed quick wins in content marketing, not focusing on SEO, content effectiveness measurement, and more.
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Timestamps:
(00:00) - Intro
(01:02) - Who is Mark Rogers?
(01:35) - Mark’s background.
(03:12) - Challenges working at agencies.
(03:59) - What is Freshpaint?
(06:22) - Content marketing in the healthcare industry.
(10:19) - Will they cover topics not directly related to the product?
(11:44) - Quick wins approach in content marketing.
(13:47) - Challenges in understanding the vertical.
(14:55) - Main pillars of Freshpaint’s content strategy.
(17:11) - Why is Mark not focusing on SEO at Freshpaint?
(20:30) - Thoughts on content distribution.
(26:02) - How to measure the effectiveness of content programs.
(28:46) - Mark’s content briefing process.
(31:17) - Best use cases of AI.
(34:11) - The future of content marketing.
(35:41) - Learn more about Mark and Freshpaint and get in touch.
Lead Generation with Ilias Galiotos, Senior SEO & Paid Advertising Manager at MarineTraffic/Kpler #98
00:36:05
In this episode of The SaaS SEO Show, we interviewed Ilias Galiotos, Senior SEO & Paid Advertising Manager at MarineTraffic/Kpler, and discussed marketing for niche SaaS companies, MarineTraffic’s content strategy, and more.
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Timestamps:
(00:00) - Intro.
(01:12) - Who is Ilias Galiotos?
(01:53) - Ilias’s background.
(03:18) - What is MarineTraffic?
(04:17) - MarineTraffic’s niche market.
(06:04) - How do you approach the company's core segments?
(07:33) - Where do these people “live” online?
(10:41) - Main pillars of MarineTraffic’s content strategy.
(13:18) - Challenges in content creation for MarineTraffic.
(15:38) - Handling bad news.
(18:40) - Handling references from publications and news sites.
(21:16) - Embed MarineTraffic’s vessel map into websites.
(22:40) - How to maintain visibility for the terms with business impact.
(27:41) - Ilias’s thoughts on AI.
(29:22) - What does the future hold for niche SaaS companies?
(34:53) - Learn more about Ilias and MarineTraffic and get in touch.
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
25 Jan 2022
Strategy, Prioritization & More with Nigel Stevens, CEO and Growth Lead at Organic Growth Marketing (#14)
00:36:45
In this episode of The SaaS SEO Show, we’ve interviewed Nigel Stevens, CEO and Growth Lead at Organic Growth Marketing, and discussed content & SEO strategies for SaaS companies and how to prioritize projects.
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Here’s what we’re covering:
How should early stage SaaS companies approach SEO
How to approach companies in very early stage industries
How to prioritize projects when working with a company
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Useful Links:
Nigel on Linkedin: https://www.linkedin.com/in/nigel-stevens-67218068/
Organic Growth for Early-Stage SaaS with Lindsay Germain, Advisor on Growth Marketing & GTM at Techstars #70
00:58:38
In this episode of The SaaS SEO Show, we’ve interviewed Lindsay Germain, Advisor on Growth Marketing & GTM at Techstars, and discussed organic growth for Early-Stage SaaS companies and many more.
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Here’s what we’re covering:
What is Techstars?
The connection between product marketing and SEO.
Why (and how) product marketing can benefit from SEO?
How Saas companies should approach content and SEO in early stages.
How to evaluate content performance.
The future of product marketing and SEO for SaaS companies.
Topical Authority with Nathan Ellering, Head of Marketing at CoSchedule (#47)
00:50:47
In this episode of The SaaS SEO Show, we’ve interviewed Nathan Ellering, Head of Marketing at CoSchedule, and discussed topical authority and many more.
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Here’s what we’re covering:
Where do most marketing campaigns fail?
What are elements of successful marketing campaigns?
Customer research.
CoSchedule’s content strategy.
Updating the Marketing Strategy topic cluster.
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Useful Links:
CoSchedule’s website: https://coschedule.com
Nathan on Linkedin: https://www.linkedin.com/in/nathanellering/
Successful SEO Programs with Ben Goodey, Founder & Creator of How the F*ck #92
00:46:09
In this episode of The SaaS SEO Show, we’ve interviewed Ben Goodey, Founder & Creator of How the F*ck, and discussed elements of successful SEO programs, the new marketing playbook, and more.
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Timestamps:
(00:00) - Intro
(01:13) - Who is Ben Goodey?
(01:47) - Ben’s background.
(06:14) - What is How the F*ck?
(07:52) - Is there a future for SEO?
(11:06) - The new marketing playbook.
(14:27) - Will SGE affect websites’ traffic?
(18:09) - Elements of successful SEO programs.
(21:14) - SEO case studies that stood out.
(24:29) - Commonly SEO mistakes.
(28:40) - What’s the role of Programmatic SEO?
(32:00) - Thoughts on AI.
(42:48) - What’s next for How the F*ck?
(44:55) - Learn more about Ben and How the F*ck and get in touch.
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
22 Nov 2022
Using the Voice of the Customer with Jess Cook, VP of Brand & Content at Marpipe (#53)
00:41:16
In this episode of The SaaS SEO Show, we’ve interviewed Jess Cook, VP of Brand & Content at Marpipe, and discussed using the voice of the customer for content marketing.
Growth Marketing with Nick Malekos, SEO Manager at LearnWorlds #100
00:55:36
In this episode of The SaaS SEO Show, we interviewed Nick Malekos, SEO Manager at LearnWorlds, and discussed content formats beyond blogs and videos, the significance of branding, effective metrics in performance evaluation, and more.
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Timestamps:
(00:00) - Intro
(01:00) - Who is Nick Malekos?
(02:52) - Nick’s background.
(05:52) - What is LearnWorlds?
(07:10) - Marketing learnings from startup to scale-up.
(08:27) - Biggest challenges faced at LearnWorlds.
(09:20) - Thoughts on attribution.
(12:02) - SEO attribution vs. other initiatives.
(15:43) - LearnWorlds’ SEO strategy.
(20:31) - Maintaining high-ranking positions in competitive markets.
(25:44) - Video's role in SEO.
(28:39) - Brand awareness’s impact on ranking.
(31:23) - Explaining digital PR and brand building.
(32:58) - Concerns on SGE.
(35:10) - AI tools and trends.
(37:41) - Correlation between branding and SEO.
(39:56) - Building interactive elements.
(40:59) - Keyword research vs. customer demand.
(43:38) - Measuring content performance.
(45:49) - Thoughts on generative AI and use cases.
(51:25) - Future of SaaS marketing.
(53:49) - Learn more about Nick and LearnWorlds and get in touch.
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
04 Oct 2022
From 0 to 10K Organic Visits In 3.5 Months with Jakub Rudnik, Head of Content at Scribe (#46)
00:42:06
In this episode of The SaaS SEO Show, we’ve interviewed Jakub Rudnik, Head of Content at Scribe, and discussed how to grow from 0 to 10K organic visits in 3,5 months.
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Here’s what we’re covering:
Content marketing for a new category.
Insights from acquiring more than 5K referring domains in less than two years while at G2.
Characteristics of a good content marketer.
Scribe's Explore section.
What do SaaS companies miss when it comes to content and SEO?
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Useful Links:
Jakub on Linkedin: https://www.linkedin.com/in/jakubrudnik/
Product Data & Content Strategy with Kirsty Finlayson, Head of Marketing at Chameleon (#33)
00:34:02
In this episode of The SaaS SEO Show, we’ve interviewed Kirsty Finlayson, Head of Marketing at Chameleon, and discussed product data & content strategy.
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Here’s what we’re covering:
What is Chameleon? Who is using the product?
Using product analytics data to inform your content strategy
Coming up with keyword ideas
The importance of content briefing
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Useful Links:
Kirsty on Linkedin: https://www.linkedin.com/in/kirstyfin/
Enterprise SEO with Filipe Santos, Ex-Global Director of SEO at Toptal, UiPath & Shutterstock (#48)
00:39:32
In this episode of The SaaS SEO Show, we’ve interviewed Filipe Santos, Ex-Global Director of SEO at Toptal, UiPath & Shutterstock, and discussed Enterprise SEO and many more.
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Here’s what we’re covering:
The pros and cons of website acquisitions for SaaS companies.
The difference between internationalization and localization.
What do public and private enterprise companies look for when evaluating vendors?
How to use forecasting when launching new content and SEO initiatives.
What does the future of SaaS SEO look like?
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Useful Links:
Filipe on LinkedIn: https://www.linkedin.com/in/filipe-santos-seo/
TopTal’s website: https://www.toptal.com
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Stay Tuned:
► Website: https://minuttia.com/
► LinkedIn: https://bit.ly/2DHaJNr
► YouTube: https://bit.ly/2BZJmhb
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by Minuttia and is sponsored by Ahrefs.
Media Consumption & New Types of Content with Chris Anderson, VP, Head of Content at GreenSlate #88
00:49:39
In this episode of The SaaS SEO Show, we’ve interviewed Chris Anderson, VP, Head of Content at GreenSlate, and discussed media consumption, new types of content, and more.
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Timestamps:
(00:00) - Intro
(01:45) - Who is Chris Anderson?
(02:38) - Chris’ background.
(05:15) - How's life in Asia?
(06:56) - What is GreenSlate?
(08:36) - Differences between traditional businesses and SaaS.
(11:18) - Chris learnings as Managing Editor at Gong.
(14:40) - How do you maintain consistency on multiple content initiatives?
(16:28) - Chris' role at GreenSlate.
(18:53) - GreenSlate’s content strategy.
(20:24) - Building company’s presence on LinkedIn.
(21:41) - Brand within a brand.
(26:08) - Thoughts on leveraging SEO at GreenSlate.
(29:00) - Chris' thoughts on AI and practical use cases.
(35:00) - Will SGE affect the traffic of sites?
(36:49) - Media consumption and new types of content.
(40:01) - Importance of content quality.
(43:14) - The future of content marketing for SaaS companies.
(46:12) - Use cases of TikTok for B2B.
(47:16) - Learn more about Chris and GreenSlate and get in touch.
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
08 Aug 2023
Content Prioritization with Tania Miranda, Head of SEO at Recruitee #86
00:51:50
In this episode of The SaaS SEO Show, we’ve interviewed Tania Miranda, Head of SEO at Recruitee, and discussed how to create meaningful content, content prioritization, and more.
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Timestamps:
02:01 Who is Tania Miranda?
02:54 Tania’s background.
05:54 What is Recruitee?
07:33 Should hiring be a collaborative process?
09:31 Tania’s learning at Recruitee.
11:57 SEO challenges at Recruitee.
14:40 Misconceptions about SEO.
17:55 How to approach multidimensional SEO strategies?
21:35 How to create meaningful content?
25:10 Content prioritization at Recruitee.
30:20 Why do people in German go through a blog post?
33:28 Crawlability and indexation at Recruitee.
35:13 Migrating a website.
39:29 Tania’s thoughts on AI content.
42:26 The importance of basics on content marketing.
44:00 How will SGE affect us?
50:06 Learn more about Tania and Recruitee and get in touch.
Audience Research & Content Marketing with Amanda Natividad, Marketing Architect at SparkToro (#10)
00:35:03
In this episode of The SaaS SEO Show, we’ve interviewed Amanda Natividad, Marketing Architect at SparkToro, and discussed what audience research is and what the future of content marketing looks like.
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Here’s what we’re covering:
What is audience research and how to do it right
How to do cold outreach at scale
What the future of content marketing looks like
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Useful Links:
Amanda on Linkedin:https://www.linkedin.com/in/amandanat/
Content Intelligence & More with Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse (#24)
00:44:35
In this episode of The SaaS SEO Show, we’ve interviewed Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, and discussed content intelligence and optimization.
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Here’s what we’re covering:
How a new company should approach its content strategy
What content optimization is
Moral obligations of content optimization tools
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Useful Links:
Jeff on Linkedin: https://www.linkedin.com/in/jeffcoyle/
Content & SEO Strategies in Competitive Categories with Nadya Kohja, Content & SEO Growth Marketer (#19)
00:29:56
In this episode of The SaaS SEO Show, we’ve interviewed Nadya Kohja, Content & SEO Growth Marketer, and discussed content & SEO strategies in competitive categories.
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Here’s what we’re covering:
How can a SaaS company grow in a saturated market
How to maintain a balance between SEO and non-SEO content
Common content mistakes companies make
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Useful Links:
Nadya on Linkedin: https://www.linkedin.com/in/nadyakhoja/
Content Marketplaces and AI content with Carlos Meza, President and CEO at Crowd Content #71
00:46:31
In this episode of The SaaS SEO Show, we’ve interviewed Carlos Meza, President and CEO at Crowd Content, and discussed content marketplaces, generative content, and more.
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Here's what we're covering:
What is Crowd Content?
What makes a good content marketplace?
How can you find writers with expertise in certain topics and validate that they are actual experts?
Do writers sign an exclusivity agreement with Crowd Content?
The biggest changes in content marketing now.
Thoughts on AI content and generative content tools
What’s Crowd Content stance on AI content
Market feedback on AI content.
Are content writers concerned?
What changes does commoditization of content bring to the content and SEO industry?
What can we expect from CrowdContent in the future?
Content Ideation & Organic Social with Bethany Fagan, Head of Content Marketing at PandaDoc #73
00:39:37
In this episode of The SaaS SEO Show, we’ve interviewed Bethany Fagan, Head of Content Marketing at PandaDoc, and discussed PandaDoc’s content strategy, content ideation, organic social, and more.
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Timestamps:
What is PandaDoc?
Differences between PandaDoc’s blog and library.
Content ideation process at PandaDoc.
Different content types contribution to a multi-touch customer lifecycle journey.
PandaDoc’s content efforts balance.
Thoughts on organic social.
The process of creating thought-leadership content pieces at PandaDoc’s library.
Will SaaS companies proceed with content marketing as media companies?
Sharing the voice of the customer at PandaDoc.
Bethany’s thoughts on the future of SaaS content marketing.
Successful Content Programs with Melanie Broder, Content Marketing Consultant #87
00:39:42
In this episode of The SaaS SEO Show, we’ve interviewed Melanie Broder, Content Marketing Consultant, and discussed the value of content marketing, mistakes SaaS companies make to their content programs, and more.
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Timestamps:
(00:00) - Intro
(01:46) - Who is Melanie Broder?
(02:11) - Melanie’s background.
(04:19) - What makes a content program successful?
(05:44) - How to communicate the value of content marketing?
(09:19) - Mistakes SaaS companies make to their content program.
(11:53) - Unbusted the myth of word count.
(14:25) - Will the blog remain an important channel in the future?
(17:28) - Different content types beyond SEO content.
(20:38) - Thoughts on content created to showcase thought leadership.
(23:41) - Should content that indicates thought leadership be outsourced?
(27:27) - Melanie’s thoughts on the extra ‘E’ from E-E-A-T.
(32:14) - Thoughts on AI content.
(35:57) - The future of SaaS companies regarding content marketing and SEO.
(37:54) - Learn more about Melanie and get in touch.
The main pillars of Hubspot’s SEO strategy with Bianca Anderson, SEO Strategist at HubSpot #84
00:46:12
In this episode of The SaaS SEO Show, we’ve interviewed Bianca Anderson, SEO Strategist at HubSpot and discussed the main pillars of Hubspot’s SEO strategy, E-E-A-T and more..
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Timestamps:
(00:00) - Intro
(02:07) - Who is Bianca Anderson?
(02:52) - Bianca’s background.
(05:25) - Is there a future for SEO?
(07:44) - What is Hubspot?
(09:40) - Is Hubspot’s inbound marketing playbook still effective?
(11:27) - The main pillars of Hubspot’s EN blog SEO strategy.
(15:30) - How is Hubspot preparing for upcoming changes in search?
(20:00) - Thoughts on search perspectives and E-E-A-T.
Creating Content with Empathy with Ziv Gidron, Senior Content Marketing Manager at Guesty (#51)
00:56:09
In this episode of The SaaS SEO Show, we’ve interviewed Ziv Gidron, Senior Content Marketing Manager at Guesty, and discussed how to create content with empathy and many more.
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Here’s what we’re covering:
Platform-specific vs. platform-agnostic content.
Content ideation at Guesty.
Content promotion at Guesty.
Building and growing successful content teams.
The future of content marketing.
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Useful Links:
Guesty's Website: https://www.guesty.com
Ziv on LinkedIn: https://www.linkedin.com/in/ziv-gidron/?originalSubdomain=il
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Stay Tuned:
► Website: https://minuttia.com/
► LinkedIn: https://bit.ly/2DHaJNr
► YouTube: https://bit.ly/2BZJmhb
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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by Minuttia and is sponsored by Ahrefs.
Content Marketing Attribution with Phoebe Noce, Director of Content Marketing at Knotch (#50)
00:38:39
In this episode of The SaaS SEO Show, we’ve interviewed Phoebe Noce, Director of Content Marketing at Knotch, and discussed content marketing attribution.
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Here’s what we’re covering:
What’s wrong with content marketing attribution nowadays?
The benefits of having a granular view of content marketing performance.
Should you remove or add friction for your product?
Identifying the most impactful customer lifecycle journeys.
How should companies approach KPI tracking?
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Useful Links:
Knotch's Website: https://knotch.com
Phoebe on LinkedIn: https://www.linkedin.com/in/phoebenoce/
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Stay Tuned:
► Website: https://minuttia.com/
► LinkedIn: https://bit.ly/2DHaJNr
► YouTube: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by Minuttia and is sponsored by Ahrefs.
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