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The Publishing Performance Show (Teddy Smith)

teddy@publishingperformance.com
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13 Aug 2024Welcome to the Publishing Performance Podcast - Trailer00:03:26

Welcome to The Publishing Performance Show, the ultimate resource for self-publishers looking to take their careers to the next level. This weekly podcast dives deep into the world of self-publishing, offering invaluable insights, strategies, and real-world experiences from successful authors and industry experts.

Subscribe to the Publishing Performance Show on your preferred podcast platform to join Teddy Smith and his guests in exploring the world of self-publishing.

Support the show

12 Sep 2024Stuart Grant - Maximizing Your Online Presence with Author Websites00:42:32

Stuart Grant is the founder of Digital Authors Toolkit, a digital agency specializing in author websites. With over a decade of experience in the publishing industry and having created more than 300 websites for authors, Stuart is a leading expert in helping writers establish their online presence. His approach combines technical expertise with a deep understanding of author needs and reader expectations.

In this episode:

  • The importance of author websites and essential elements they should include
  • Website design tips, including using book covers as inspiration
  • SEO optimization and strategies for driving traffic to your site
  • Email list building and effective use for author marketing
  • Common mistakes authors make with their websites and how to avoid them


Resources mentioned:

  • Website builder: Wix
  • Print-on-demand services: Book Vault, Lulu
  • Ebook delivery: Book Funnel


Book recommendations (add links)


Connect with Stuart Grant:

  • Website: digitalauthorstoolkit.com
  • Social media: @StuartGrantUK


Connect with Teddy Smith:

Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

12 Sep 2024Mike Hourigan - Mastering Book Promotions in 202400:31:34

Mike Hourigan is a representative from Written Word Media, a company known for its book promotion services including Free Booksy and Bargain Booksy. With extensive experience in book marketing, Mike offers valuable insights into effective promotion strategies for authors at various stages of their careers.

In this episode:

  • The difference between launch promotions and price promotions
  • The concept of promo stacking and its importance in book marketing
  • How to use free book promotions effectively to gain reviews and readers
  • Strategies for promoting both fiction and non-fiction books
  • The importance of book covers and blurbs in marketing success


Resources mentioned:

  • Email promotion services: Freebooksy, Bargain Booksy, Red Feather Romance
  • Social media advertising: Reader Reach Ads
  • Book promotion service: NewInBooks
  • Cover design resource: Reedsy


Book recommendation:


Connect with Mike Hourigan:

  • Website: writtenwordmedia.com
  • Email: hello@writtenwordmedia.com


Connect with Teddy Smith:

Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

12 Sep 2024Kevin J. Anderson - Mastering the Publishing Multiverse00:50:59

Kevin J. Anderson is a New York Times bestselling author, best known for his work on the Dune series and Star Wars expanded universe. As co-author of the Dune prequels and sequels with Brian Herbert, Kevin has significantly expanded Frank Herbert's iconic science fiction universe. His contributions to Star Wars include 54 novels, comics, and young adult series, helping to shape the franchise's literary landscape. With over 24 million books in print, Kevin's prolific career spans both traditional and indie publishing, offering unique insights into the evolving world of authorship.

In this episode:

  • Kevin's experience writing in the Dune and Star Wars universes
  • The transition from traditional to indie publishing
  • Using Kickstarter and Patreon to engage with fans and fund projects
  • Insights into the film and TV adaptation process, including Dune
  • The benefits of dictation for increasing writing productivity
  • The value of networking and attending writing conferences
  • Advice for new authors on building their platform and career


Resources mentioned:


Book recommendations:


Connect with Kevin J. Anderson:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

20 Sep 2024Isabelle Knight - PR Secrets: Building Your Author Brand00:42:40

Isabelle Knight is a publicist to the stars, having worked with high-profile clients such as JK Rowling and the BBC. As the founder of Build Your Author Brand, Isabelle now helps authors develop their profile, grow their readership, and increase book sales. Her expertise spans traditional and digital marketing strategies, offering unique insights into the world of author branding and publicity.

In this episode:

  • Understanding the concept of building an author brand
  • The importance of identifying and connecting with your target audience
  • Effective strategies for author publicity and PR
  • Using newsletters and social media to engage with readers
  • Collaborating with businesses and organizations for book promotions
  • The difference between PR and paid advertising
  • Case studies of successful author branding campaigns
  • Tips for pitching yourself and your books to various platforms
  • The value of consistency in building your author brand


Resources mentioned:

  • Build Your Author Brand course
  • Facebook groups for author networking
  • Newsletter platforms for reader engagement
  • Bookshop partnerships for book launches


Book recommendations


Connect with Isabelle Knight:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

26 Sep 2024Jamie Davis - Building Author Communities and Fantasy Worlds00:39:31

Jamie Davis is a nurse, retired paramedic, author, and nationally recognized medical educator. He has written over 55 fun fantasy reads, focusing on urban fantasy and incorporating his medical background. As the conference director of Author Nation, Jamie helps organize one of the premier events for indie authors. His expertise spans writing, marketing, and building author communities.

In this episode:

  • Jamie's journey from storyteller to published author, starting with NaNoWriMo
  • Understanding and writing in the urban fantasy genre
  • Jamie's writing process and approach to plotting
  • Effective marketing tactics for authors, focusing on email lists and BookBub
  • The importance of networking for authors
  • Overview of the Author Nation conference and tips for attendees
  • Balancing writing with conference organization duties


Resources mentioned:

  • NaNoWriMo (National Novel Writing Month)
  • BookBub, Written Word Media, Book Barbarian, Robin Reads, E-Reader News Today
  • Author Nation conference: https://www.authornation.live/
  • Amazon and Facebook ads for authors


Book recommendations:

  • "Successful Indie Author" series by Craig Martelle


Connect with Jamie Davis:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

03 Oct 2024Craig Martelle - How to Sell 20 Books to Make 50K00:45:54

Craig Martelle is a prolific author with nearly 200 published works, including over 110 full-length novels. A retired Marine and former lawyer, Craig is also the founder of the 20 Books to 50K community and a key figure in the indie author world.

In this episode:

  • Craig's journey from Marine to bestselling author
  • Strategies for writing and publishing multiple books per year
  • The importance of book pricing and how it affects sales
  • Insights into international markets, particularly German translations
  • The evolution and impact of author conferences
  • Tips for building and managing online author communities
  • Balancing fiction and non-fiction writing
  • The importance of mindset in an author's career


Resources mentioned:


Books Mentioned:


Connect with Craig Martelle:


Connect with Teddy Smith:

Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

08 Oct 2024James Blatch - Decoding the Self-Publishing Formula for Author Success00:50:00

James Blatch is a former BBC Defence Reporter, BBFC Film Examiner, and author of military aviation thrillers. His reporting career included coverage from HMS Invincible during the Operation Desert Fox build-up, Kuwait's Ali Al Salem allied air base, the Arctic Circle, and the UK air offensive during the Kosovo Conflict in 1999. James is also the co-founder of the Self Publishing Formula and organizer of the Self Publishing Show Live conference.

In this episode:

  • James' journey from BBC reporter to novelist
  • How his defense reporting experience influences his writing
  • The inspiration behind his first book "Final Flight"
  • Using NaNoWriMo to kickstart writing
  • The value of working with a book coach
  • Understanding the "why" behind your writing
  • Plotting techniques and book structure
  • Marketing strategies for self-published authors
  • Success with German translations
  • Organizing and running the Self Publishing Show Live conference
  • The importance of networking for authors
  • Thoughts on traditional vs self-publishing
  • Advice for new authors starting out


Resources mentioned:


Book recommendations:

  • "Save the Cat! Writes a Novel" by Jessica Brody
  • "On Writing" by Stephen King


Connect with James Blatch:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/


Support the show

10 Oct 2024Mark Leslie Lefebvre - Unlocking the Secrets of Kobo and Wide Publishing00:48:22

Mark Leslie Lefebvre is a prolific author, book industry expert, and self-publishing innovator. He has published over twenty-five books across various genres, including thrillers, horror, paranormal non-fiction, and guides for authors. His industry experience includes leadership roles at Kobo, Draft2Digital, and several major book industry organizations.

In this episode:

  • Mark's journey as a writer, from early rejections to published author
  • The inspiration behind his horror and urban fantasy writing
  • Mark's writing process and collaboration with editors
  • The development and features of Kobo Writing Life
  • Comparison of Kobo to other platforms like Amazon KDP
  • Effective marketing tactics for authors, including price promotions
  • The importance of focusing on your niche audience
  • Mark's consulting work and advice for authors


Resources mentioned:


Book recommendation: 

  • "The Business of Being a Writer" by Jane Friedman


Connect with Mark Leslie Lefebvre:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

15 Oct 2024Dave Cohen - The Art of Injecting Humor into Any Fiction Genre00:45:03

Dave Cohen, a writer, comedian, and Edinburgh Festival Perrier Award nominee, has been a constant presence on the British comedy scene for over 35 years. As a founder member of the Comedy Store Players and writer for successful TV shows like Have I Got News For You, Spitting Image, and BBC sitcoms Not Going Out and My Family, Dave has also written nearly 100 songs for the multi-BAFTA winning BBC hit Horrible Histories. With experience in stand-up comedy, radio shows, and as the lead singer of the world's first Jewish heavy metal band Guns'n'Moses, Dave has now turned his attention to novel writing and teaching comedy writing. In this episode, he discusses his career and approach to adding humor to fiction.

In this episode:

  • Dave's journey from stand-up comedy to writing for TV and radio
  • The process of transitioning from writing scripts to novels
  • Techniques for adding humor to different fiction genres
  • Tips for aspiring comedy writers
  • Insights from Dave's new book "Funny Up Your Fiction"
  • Marketing strategies for self-published authors


Resources mentioned:


Book recommendation:


Connect with Dave Cohen:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

17 Oct 2024Victoria Gerken - Turning Pages into Performances: The Art of Audiobook Publishing00:41:29

Victoria Gerken, Publisher at Podium Entertainment, discusses the audiobook industry and Podium's role in publishing audiobooks for independent authors.

In this episode:

  • Victoria's journey from traditional publishing to audiobook publishing
  • How Podium works with authors to produce high-quality audiobooks
  • The differences between Podium and self-publishing platforms like ACX
  • Advice for authors considering entering the audiobook market
  • The importance of quality in audiobook production
  • How Podium handles cultural differences and accents in narration
  • Success stories of authors working with Podium
  • Podium's expansion into print publishing


Resources mentioned:


Book recommendations:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

22 Oct 2024Christina Graves - Horror Writing Tips and Indie Publishing Insights00:36:49

Christina Graves is a creative writing student, indie author, and digital artist residing in the Deep South where legend and scary stories wander hand in hand. Her debut novel, "Still Dark Places," was released through Horrorsmith Publishing and launched their thriller imprint, Thrill Forge. With a unique blend of southern gothic atmosphere and thriller pacing, Christina offers insights into the world of indie publishing and the creative process behind writing suspenseful fiction.

In this episode:

  • Christina's journey from aspiring writer to published author
  • The process of writing and structuring a dual-timeline novel
  • Insights into the indie publishing process with Horrorsmith Publishing
  • Balancing writing with family life and other commitments
  • The transition from horror to domestic thriller in her upcoming work
  • The importance of authenticity in genre writing
  • Strategies for building tension and suspense in fiction
  • The value of networking and community in the writing world


Resources mentioned:


Book recommendations:


Connect with Christina Graves:

Upcoming work:

  • "What We Do in Secret" (domestic thriller set to release in April 2025, available for preorder)
  • "This Cabin is Ours" (serialized novella on Substack)


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

24 Oct 2024Joe Solari - Author Networking Success: The Author Nation Strategy Guide00:41:53

Joe Solari is the Managing Director of Author Nation Conference, one of the largest and most innovative writing conferences in the self publishing industry. With wide experience in organizing major events and building author communities, Joe brings a unique perspective to conference organization and author development. His focus on combining business strategies with creativity has helped shape Author Nation into an amazing experience for writers at all stages of their careers. Along with his wife Sue, Joe has visited numerous industry conferences to bring the best practices and most effective strategies to the author community. 

In this episode:

  • The vision and structure of Author Nation Conference
  • Implementing EOS (Entrepreneurial Operating System) for author businesses
  • Creating effective networking opportunities for writers
  • Combining business strategies with creative development
  • The importance of accountability partners in author success
  • Tips for maximizing conference value and implementing learnings
  • Strategies for building lasting industry connections


Resources mentioned:


Featured Speakers discussed:


Connect with Author Nation:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

29 Oct 2024Dan Ramm - Spotlight on Storytelling: From Scripts to Self-Publishing00:38:39

Dan Ramm is a TV writer and producer who has transitioned into novel writing with his debut book "The Long Branch." With over 20 years of experience in Hollywood, including writing for shows like Criminal Minds and creating his own TV series, Dan brings unique insights into the entertainment industry and the craft of storytelling. His unexpected journey from construction work to screenwriting, and now to novel writing, offers a fresh perspective on the evolving world of authorship.

In this episode:

  • Dan's journey from construction worker to Hollywood scriptwriter
  • The transition from TV writing to novel writing
  • Insights into the challenges faced by aging actors in Hollywood
  • The impact of COVID-19 on the entertainment industry and how it inspired parts of the novel
  • Dan's approach to self-publishing and marketing his debut novel
  • The importance of networking and using industry connections
  • Advice for aspiring writers on developing their craft and staying motivated


Resources mentioned:

  • Online Book Club (for book reviews)
  • Impact Book Awards (book contest)
  • Indie Book Awards (book contest)


Book recommendations:


Connect with Dan Ramm:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

31 Oct 2024Suzy K Quinn - Writing Romantic Comedy and Building a Group of Superfans00:33:23

Suzy K Quinn is a bestselling author with over 20 books across romantic comedy and thriller genres. Her self-published works include the successful Bad Mother's Diary series and The Ivy Lessons series, which have sold hundreds of thousands of copies. Currently heading the London office of Kevin Anderson Associates' ghostwriting company, Suzy combines her writing expertise with helping other authors develop their manuscripts.

In this episode:

  • Suzy's journey from aspiring writer to bestselling author
  • The differences between self-publishing and traditional publishing
  • Her experience with viral book success on Amazon
  • Insights into writing bestselling fiction
  • The importance of focusing on craft over marketing
  • Her work with Kevin Anderson Associates
  • Tips for aspiring authors in different genres
  • The value of understanding your readership


Resources mentioned:


Book recommendations:


Connect with Suzy K Quinn:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

05 Nov 2024Dave Chesson - Cracking the Amazon Keyword Code with the Kindlepreneur00:43:27

Dave Chesson, founder of Kindlepreneur and Publisher Rocket, shares his expertise on Amazon keyword optimization and book marketing. As the creator of one of the most popular keyword research tools for authors, Dave provides insights into how authors can better position their books for discovery on Amazon.

In this episode:

  • The story behind Publisher Rocket's development
  • Understanding Amazon's keyword system
  • How to optimize your seven KDP keyword boxes
  • Different approaches for fiction vs non-fiction keywords
  • Using the new reverse ASIN tool for research
  • Tips for analyzing competition and market potential
  • Best practices for keyword research and implementation


Resources mentioned:


Book recommendations:


Connect with Dave Chesson:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

07 Nov 2024Matt Briel - Lulu.com's Secret Weapon: Spiral Bound Publishing Success00:36:03

Matt Briel is the Vice President of Marketing and Sales at Lulu.com, one of the pioneers in print-on-demand publishing. With over 22 years of experience in self-publishing solutions, Lulu specializes in offering unique printing options including spiral binding and direct sales integration. In this episode, Matt shares insights into print-on-demand technology, spiral binding capabilities, and successful case studies of authors using these formats.

In this episode:

  • Overview of Lulu.com's print-on-demand services
  • Detailed explanation of spiral bound book production
  • Limitations and possibilities with spiral binding
  • Success stories and case studies
  • Direct sales opportunities through Lulu
  • Print-on-demand global distribution networks
  • Tips for choosing the right binding format


Resources Mentioned:

  • Lulu.com print-on-demand platform
  • Lulu Shopify plugin for direct sales
  • Global print network facilities (US, UK, France, Australia)
  • Free downloadable interior files and templates
  • Lulu cover creator tool
  • WooCommerce and Wix integrations


Book recommendations:


Connect with Lulu:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

12 Nov 2024Alessandra Torre & JD Lasica of Authors A.I. - Inside the Marlowe AI System (Live at Author Nation 2024)00:15:25

[RECORDED LIVE AT AUTHOR NATION 2024]

Alessandra Torre and JD Lasica, co-founders of Authors A.I., discuss how artificial intelligence, through their tool Marlowe, enhances the writing process. Speaking at Author Nation 2024, they highlight how AI can improve manuscripts via data-driven analysis, combining technology with creative writing.

Alessandra Torre, a New York Times bestselling author, excels in both traditional and self-publishing. She has built multiple author-focused businesses and understands the needs in manuscript development.

JD Lasica, a techno-thriller author, brings his AI and digital innovation expertise to publishing. His latest release, "The Golden Relic," demonstrates his ability to blend science fiction with thrillers. As a co-founder of Authors.ai, he helps develop tools for the author community.

In this episode:

  • Understanding Marlowe's AI analysis capabilities
  • Differences between analytical AI and generative AI
  • How bestselling authors use AI tools
  • Comparing manuscripts to successful books
  • Using AI for developmental editing
  • Integration with other writing tools
  • Real success stories from users
  • Future developments in the platform


Resources Mentioned:


Connect with Alessandra Torre:


Connect with JD Lasica


Connect with Teddy Smith:


Join our Facebook Community - https://ww

Support the show

12 Nov 2024Celeste Barclay - Building the Customer Journey and Dominating the Romance Market (Live at Author Nation 2024)00:21:10

[RECORDED LIVE AT AUTHOR NATION 2024 -  LAS VEGAS]

Celeste Barclay, a bestselling historical romance author and former educator, shares her expertise on understanding the consumer journey in publishing. Speaking from Author Nation 2024, she discusses how authors can build lasting relationships with readers through strategic marketing and branding. Her unique background in political management and education brings a fresh perspective to author marketing strategies.

In this episode:

  • Understanding the complete consumer journey
  • Building reader relationships beyond the initial sale
  • Strategic author branding decisions
  • Historical accuracy in fiction marketing
  • Email marketing and analytics strategies
  • Social media engagement techniques
  • Converting readers into long-term fans
  • Conference networking strategies


Resources mentioned:

  • Flowdesk (email marketing platform): https://flodesk.com/
  • Facebook Analytics - for group engagement tracking
  • Instagram Analytics - for post performance
  • Mailerlite - mentioned for email timing


Writing Series:


Connect with Celeste Barclay:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

13 Nov 2024Cameron Sutter of Plottr: Visual Story Planning Software for Fiction Authors (Live at Author Nation 2024)00:14:25

[RECORDED LIVE AT AUTHOR NATION 2024 -  LAS VEGAS]

Cameron Sutter, a sci-fi/fantasy author and the inventor of Plottr – the popular visual story planning software – shares insights on visual story planning and organization for fiction authors. Speaking from Author Nation 2024, he discusses how Plottr helps writers see the threads of their story, organize details into a series bible, and use templates to hit key story beats. His software background and experience as an author provide a unique perspective on writing tools.

In this episode:

  • Visual story mapping with Plottr software
  • Organizing a story into threads/layers
  • Using templates for story structure (e.g. hero's journey, genre-specific beats)
  • Import/export capabilities with Word and Scrivener
  • Building and maintaining a series bible
  • Character and relationship mapping
  • Upcoming Plottr features - family tree, AI tools
  • Plottr use cases - new vs experienced authors
  • Demo of Plottr using Three Little Pigs example
  • Value of writing conferences for community and feedback


Cameron's upcoming book:

  • Tellurian Sons - adventure story about gathering 16 stones of power through history


Connect with Cameron and Plottr:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

13 Nov 2024JD Barker - Crafting Page-Turning Thrillers: Tips and Techniques from a New York Times Best-Selling Author (Live at Author Nation 2024)00:07:24

[RECORDED LIVE AT AUTHOR NATION 2024 -  LAS VEGAS]

JD Barker, a New York Times bestselling thriller and horror author, shares insights on his writing career, the publishing industry, and effective marketing strategies. With a dozen books and numerous TV and movie adaptations in the works, Barker discusses his collaborations with James Patterson and his approach to crafting gripping, suspenseful stories that keep readers on the edge of their seats.

In this episode:

  • Balancing thriller and horror elements in writing
  • Navigating book-to-film adaptations and options
  • Co-authoring with James Patterson
  • Exploring various publishing approaches (traditional, indie, and hybrid)
  • Creating a personal imprint with Simon & Schuster
  • Effective marketing strategies for authors, including targeted TV advertising on Hulu
  • Leveraging online advertising for audiobook and ebook sales
  • Attending conferences and connecting with fellow authors
  • Breaking genre boundaries and exploring diverse projects
  • The creative process behind crafting bestselling thrillers


Books written by JD Barker:

https://jdbarker.com/books/

  • 4MK series (originally optioned by CBS, later by Lionsgate)
  • Dracula prequel novel
  • Upcoming Flatliners franchise reboot


Connect with JD Barker:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

13 Nov 2024Jeffrey H. Haskell - Crafting Best-Selling Military Sci-Fi Books (Live at Author Nation 2024)00:10:55

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] 

Jeffery H. Haskell, the bestselling author of the military sci-fi series "Grimms of War," shares his experiences as a writer, the importance of writing conferences, and the shift in the publishing landscape for science fiction and fantasy authors. Haskell discusses his journey from an aspiring writer to a successful author, and how conferences like Author Nation have helped him along the way.

In this episode:

  • The value of writing conferences for authors at all career stages
  • Managing writing with ADHD, including a morning routine
  • "Against All Odds" nominated for the Dragon Award, competing with David Weber and Timothy Zahn
  • The rise of Aethon Books in sci-fi and fantasy, especially military sci-fi
  • The shift to Amazon-focused strategies for sci-fi and fantasy authors
  • Finding the right writing tools, such as Atticus and Plottr
  • Networking and connecting with fellow authors at conferences


Books written by Jeffery H. Haskell:


Connect with Jeffery H. Haskell:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

13 Nov 2024Carissa Andrews - Practical Manifestation Techniques for Writers (Live at Author Nation 2024)00:17:44

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] 

Carissa Andrews, founder of Author Revolution and an expert in manifestation techniques for authors, shares insights on aligning the subconscious mind, energy, and actions to achieve writing and publishing success. With a background in quantum physics and a practical approach to manifestation, Andrews provides strategies for authors to overcome limiting beliefs, harness the power of their minds, and create thriving careers.

In this episode:

  • Manifestation and quantum physics for authors
  • Techniques for aligning the subconscious, energy, and actions
  • Setting intentions and making decisions in manifestation
  • Overcoming limiting beliefs and mental blocks
  • Balancing the "woo" with practical manifestation
  • Sustainable rapid releasing and avoiding burnout
  • AI and manifestation for series planning
  • Creating a supportive community and reader relationships
  • Maximizing writing conferences and events


Resources Mentioned:
Author Revolution: https://author-revolution-academy.mykajabi.com/YFS

Revolutionary Authors: https://author-revolution-academy.mykajabi.com/Revolutionary_Authors

High Vibe Author: https://author-revolution-academy.mykajabi.com/high-vibe-author-trial

Your Future Self: https://author-revolution-academy.mykajabi.com/offers/GFFvDBh4/checkout


Books written by Carissa Andrews:

  • Non-fiction (as Carissa L. Andrews): "Write Your Reality," "Right Frame of Mind"
  • Urban and Paranormal Fantasy (as Carissa Andrews): https://www.carissaandrews.com/
  • Contemporary RomCom (as Carissa Knight): New series launching


Connect with Carissa Andrews:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/



Support the show

14 Nov 2024Paige Allen & Deon McAdoo of IngramSpark - Harnessing Metadata for Book Marketing Success (Live at Author Nation 2024)00:12:34

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Paige Allen, Director, and Deon McAdoo, Key Account Sales Manager at IngramSpark, share insights on the self-publishing process, the importance of metadata, and the benefits of IngramSpark's print-on-demand and distribution services. With a focus on empowering independent authors and providing resources to help them succeed, IngramSpark offers a comprehensive approach to self-publishing.


In this episode:

  • IngramSpark's role in supporting indie authors
  • The importance of education in self-publishing
  • Harnessing metadata for book discoverability
  • IngramSpark's direct selling option, "Share and Sell"
  • Treating your writing as a business
  • The impact of wholesale discounts and returnability on sales


Resources Mentioned:


Connect with IngramSpark:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

14 Nov 2024Taylor Shelton of Ingram iD - Targeted Book Marketing Made Easy (Live at Author Nation 2024)00:09:45

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Taylor Shelton, Product Marketer and Product Manager at Ingram iD, shares insights on how the platform simplifies digital book marketing for authors. As a subsidiary of Ingram Content Group, Ingram iD leverages a vast database of consumer readers to help authors effectively target their desired audiences through Facebook, Instagram, Google Display, and Google Search advertising.

In this episode:

  • Ingram iD's role in simplifying digital book marketing for authors
  • Targeting specific reader segments using Ingram iD's database of over 4 million readers
  • Creating accessible and approachable advertising campaigns for authors
  • Ingram iD's real-time analytics for clicks, impressions, click-through rates, and cost per click
  • Versatility of Ingram iD for authors at various stages of their careers


Connect with Ingram iD:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

Support the show

14 Nov 2024Alex Smith of Book Vault - Creating Stunning Special Editions for Indie Authors (Live at Author Nation 2024)00:11:58

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Alex Smith, Technical Lead at Book Vault, shares insights on how the platform empowers indie authors to create high-quality, premium books through special editions and print-on-demand services. With unique customization options, direct sales capabilities, and a focus on maximizing author revenue, Book Vault is revolutionizing the indie publishing landscape.

In this episode:

  • Book Vault's print-on-demand and direct sales services
  • Unique customization options for special editions (foiling, printed end papers, ribbons, sprayed edges)
  • Targeting super fans with premium, collectible editions
  • Case studies of successful indie authors using Book Vault
  • The impact of bundling on increasing average sale price and revenue
  • Book Vault's 30-year history and transition from trade to indie publishing


Resources mentioned:

  • Book Vault's conference promo code: bv-an-24 (free title uploads)


Connect with Book Vault:


Connect with Teddy Smith:


Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/

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14 Nov 2024Julie Broad - From Book to Business: Unlocking the Power of Your Nonfiction Book (Live in Author Nation 2024)00:09:45

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Julie Broad, a Las Vegas-based author and founder of Book Launchers, shares her expertise on leveraging nonfiction books for business growth. With strategies for effective book giveaways, repurposing content, and transforming expertise into powerful books, Julie provides valuable insights for speakers, consultants, and entrepreneurs looking to maximize their book's impact.

In this episode:

  • Strategies for effective book giveaways to grow your brand and business
  • Leveraging your book for speaking gigs and lead generation
  • Tailoring your book giveaway strategy to your specific goals
  • Print book quality and working with printers like Print Nation
  • Repurposing your book content for workshops, talks, and other income streams
  • Book Launchers' full-service self-publishing support for nonfiction authors
  • The potential for a dedicated nonfiction author conference
  • Julie's recommended Las Vegas attractions for visiting authors


Resources Mentioned:


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14 Nov 2024Melissa Torres - The Dual Approach to Middle-Grade Book Marketing: Appealing to Parents and Kids (Live at Author Nation 2024)00:13:00

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Melissa Torres, a bestselling middle-grade author, shares her expertise on marketing books for the 8-12 age group. With insights on crafting irresistible covers, appealing to both parents and kids, and leveraging direct sales and bundles, Melissa provides a comprehensive guide to success in the middle-grade market.

In this episode:

  • Defining the middle-grade age range and its subgroups
  • The importance of paperback books in the middle-grade market
  • Crafting book covers and series branding for middle-grade readers
  • The dual approach to marketing: appealing to parents and kids
  • Tailoring newsletter frequency and content for middle-grade audiences
  • Leveraging Instagram and TikTok for middle-grade book promotion
  • Melissa's bestselling middle-grade series about gymnasts
  • Direct sales strategies and the benefits of selling book bundles
  • Protecting children's privacy on social media as a middle-grade author
  • Maximizing Amazon Ads for middle-grade books


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14 Nov 2024Nicolette Terry - The Journey of a Military Spouse Turned Romance Author (Live at Author Nation 2024)00:14:33

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Nicolette Terry, a rising star in the romance genre, shares her journey from military spouse to published author. With relatable characters and passion projects that tackle tough topics, Nicolette's books have captured the hearts of readers. She discusses her writing process, the importance of mentorship, and the value of attending events like Author Nation.

In this episode:

  • Nicolette's experience at Author Nation and the benefits of networking with fellow authors
  • The inspiration behind Nicolette's military romance series
  • Crafting relatable characters and tackling tough topics like narcissistic abuse
  • Nicolette's journey from pantser to plotter and the resources that helped her master the romance genre
  • The role of mentorship in Nicolette's author career, particularly from Audrey Huey
  • Balancing motherhood and writing with the help of Audrey Huey's author planner
  • Collaborating with fellow authors on projects like Plotter on Paper
  • The importance of building a network of support within the author community


Resources mentioned:


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14 Nov 2024Willow Winters - Mastering Direct Sales: A Self-Publishing Success Story (Live at Author Nation 2024)00:12:45

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Willow Winters, a successful indie author and entrepreneur, shares insights into creating multiple revenue streams in self-publishing. Speaking from Author Nation 2024, she discusses how authors can build stability through diverse income sources, from direct sales to Kickstarter campaigns. Along with her husband Sean, who handles the business operations, Winter has created a unique publishing model that includes specialty editions and direct-to-reader sales.

In this episode:

  • Creating multiple revenue streams for authors
  • Direct sales vs Amazon distribution
  • Print quality comparisons across providers
  • Kickstarter campaign strategies
  • Special edition book creation
  • Conference networking value
  • Building business stability


Resources mentioned: 


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15 Nov 2024Megan Haskell - The Wide Publisher's Guide to Metadata Mastery (Live at Author Nation 2024)00:15:27

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Megan Haskell is the co-founder of AuthorTrack, an innovative software solution revolutionizing how authors manage their metadata across multiple publishing platforms. With hands-on experience in direct publishing to major retailers including Amazon, Barnes & Noble, Google Play, and Kobo, Megan combines practical author experience with technical expertise to help writers maximize their books' visibility across all platforms.

In this episode:

  • Understanding metadata strategies for multiple retail platforms
  • How to optimize keywords for different retailers
  • Managing book metadata effectively across platforms
  • The story behind AuthorTrack's development
  • Strategic approaches to titles, subtitles, and descriptions


Resources mentioned:


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15 Nov 2024Oriana Leckert of Kickstarter - Kickstart Your Book: Secrets of Crowdfunding Success (Live at Author Nation 2024)00:10:20

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Oriana Leckert is the Head of Publishing at Kickstarter, where she serves as a literary industry expert, crowdfunding consultant, and champion for creators. With over $300 million pledged to publishing projects on Kickstarter, Oriana helps authors navigate the platform's potential for building communities and creating unique literary experiences.

In this episode:

  • Understanding Kickstarter's role in publishing projects
  • Essential steps for launching a successful campaign
  • How to leverage existing audiences for crowdfunding success
  • Creating compelling rewards for backers
  • Campaign funding mechanics and timeline basics


Resources mentioned:


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15 Nov 2024Tony Lee - From Comics to Novels: The Art of Scene Writing Success (Live at Author Nation 2024)00:23:58

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Tony Lee is a versatile author with 34 years of professional writing experience across various mediums including comics, TV, film, and journalism. Recently pivoting to novels with his Jack Gatlin series, Tony has transformed his extensive storytelling background into remarkable success in indie publishing, now earning more monthly than his previous yearly income.

In this episode:

  • From comic writer to novelist: Tony's journey
  • Scene writing techniques and mindset
  • How AI aids in writing productivity
  • Building a successful editing process
  • The importance of industry events


Resources mentioned:


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15 Nov 2024D.F. Hart - Making Sense of Author Finances (Live at Author Nation 2024)00:15:15

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

D.F. Hart is a crime fiction author and the founder of 2 of Harts, a specialized bookkeeping service for authors. With expertise in both writing and financial management, she helps authors transform their writing passion into sustainable businesses through proper financial tracking and analysis.

In this episode:

  • Understanding the business side of author life
  • How to calculate true ROI on advertising
  • Tips for tracking book sales and formats
  • Essential bookkeeping practices for authors
  • The importance of separating business and personal finances


Resources mentioned:

  • 2 of Harts Bookkeeping Services: https://2ofhartsacctg.com/
  • KU page reads calculation method
  • Cost per click analysis framework
  • Custom chart of accounts for authors


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15 Nov 2024​​Marnye Young - The Magic of Audiobook Production: Beyond The Booth (Live at Author Nation 2024)00:15:12

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

​​Marnye Young is the founder of Audio Sorceress, a comprehensive audiobook production company. With an MFA from Yale and extensive narration experience, she leads a team delivering full-service audiobook production including custom trailers, marketing support, and advanced listening copy teams.


In this episode:

  • Audiobook production essentials
  • Marketing strategies for audiobooks
  • Building advance review teams
  • The growing audiobook market
  • Value-added services in production


Resources mentioned:


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15 Nov 2024Michael Stewart - AI-Powered Writing: The Future of Storytelling (Live at Author Nation 2024)00:13:14

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Michael Stewart leads the community at SudoWrite, an AI-powered writing platform helping authors streamline their creative process. With a team distributed across the US and a community of over 10,000 authors, SudoWrite combines traditional writing tools with AI capabilities to help writers manage their stories, particularly series work.


In this episode:

  • Understanding SudoWrite's AI writing assistance
  • How StoryBible helps track character details
  • New series support features
  • Creating custom writing tools
  • Building community around writing tech


Resources mentioned:


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15 Nov 2024Monique Nelson of Atticus - Professional Book Formatting Made Easy (Live at Author Nation 2024)00:11:30

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Monique Nelson is the Educational Content Creator at Atticus, a comprehensive book writing and formatting software designed to be an author's best friend. With three years of Author Nation experience, she helps writers transform their manuscripts into professionally formatted books across multiple formats.


In this episode:

  • Understanding Atticus formatting capabilities
  • Live demos and hands-on training
  • Professional formatting without outsourcing
  • New feature highlights
  • The value of author conferences


Resources mentioned:


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15 Nov 2024Phil Marshall & Andrew Wallner of Spoken - The Future of Audio Publishing: AI Meets Monetization (Live at Author Nation 2024)00:18:46

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Phil Marshall and Andrew Wallner, co-founders of Spoken, introduce their revolutionary platform combining AI narration with a unique streaming and monetization model. Launched just three months ago, Spoken helps writers create, publish, and monetize audio content with an innovative subscription-based revenue model that directly rewards creators based on listening time.


In this episode:

  • Understanding Spoken's dual-purpose platform
  • AI narration with voice actor quality
  • New monetization model for audio content
  • Short-form audio publishing opportunities
  • Ethical AI approach in publishing


Resources mentioned:

  • Spoken Beta Platform: https://www.spoken.press/
  • AI Voice Library
  • Multi-cast narration features
  • Custom voice editing tools
  • Subscription streaming service (launching 2025)


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19 Nov 2024Liam Gray - How Book Report Helps Authors Track Their Publishing Success (Live at Author Nation 2024)00:11:21

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Liam Gray from Book Report shares insights into the company's analytics platform and his first major conference experience. As founder of Book Report, Liam discusses how authors can effectively track their sales data across multiple platforms and make data-driven decisions for their publishing business.

In this episode:

  • Book Report's browser extension functionality
  • Top use cases for sales tracking
  • Wide publishing analytics
  • Conference networking experiences
  • Sales data visualization features
  • Future platform developments


Connect with Book Report:


Book Report supports:


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19 Nov 2024Rossana Corniel & Virginie Carmichael of Booksprout - Building Your Book's Social Proof Through Reviews (Live at Author Nation 2024)00:16:01

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  

Rossana Corniel and Virginie Carmichael from Book Sprout share insights into their review platform and first conference experience at Author Nation. As both business leaders and writers themselves, they discuss the importance of authentic reader reviews and building social proof.

In this episode:

  • Book Sprout's digital review platform
  • Building authentic reader communities
  • Conference networking insights
  • AI adoption in publishing
  • Romance genre review dynamics
  • Author journey perspectives


Connect with BookSprout:


Platform Features:

  • Free trial availability
  • Digital ARC distribution
  • Multi-platform review posting
  • Genre targeting
  • "Whale reader" community


Supported Platforms:

  • Amazon
  • Goodreads
  • Google Play
  • Other major retailers


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22 Nov 2024Brownell Landrum - From Screenplay to Novel: Building a Multi-Platform Author Career00:41:57

Brownell Landrum is a multi-genre author who transitioned from business writing to fiction and screenwriting. Drawing from her experience in marketing and storytelling, she creates novels structured for potential TV/film adaptation, with a special focus on reincarnation themes that bridge multiple lifetimes and genres.

In this episode:

  • Journey from nonfiction to fiction writing
  • Structuring novels for TV/film adaptation
  • Building engaged Facebook communities
  • Using lead magnets and book funnels
  • Balancing multiple writing formats
  • Marketing strategies for self-published authors
  • Creating bonus content for readers


Resources mentioned:


Book Recommendations:


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29 Nov 2024Jami Albright - The Business of Writing Romantic Comedy00:59:34

Jami Albright is a born and raised Texas girl and the multiple award-winning author of the "Brides on the Run" and "Small-Town Royalty" series—both known for being sexy, swoony, and laugh-out-loud funny. Beginning her writing journey at 47, Jami brings her background in stand-up comedy and natural storyteller's voice to her romance novels. When she's not writing, she's a wife, mother, and actress/comedian who loves all things Outlander, puppies, and can be found watching her beloved Houston Texans on Sundays during football season, hoping they won't break her heart.

In this episode:

  • Journey from stand-up comedy to romance writing
  • Building and maintaining an engaged newsletter audience
  • The importance of maintaining authentic voice in romance comedy
  • Marketing strategies for self-published authors
  • The value of networking and writing communities
  • Insights into the editing process for genre fiction
  • Experience running a successful author podcast


Resources mentioned:


Book recommendations:


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29 Nov 2024Shelby Leigh - The Power of TikTok: Turning Views Into Book Sales00:32:51

Shelby Leigh is a mental health poetry author who has built a significant social media presence, with over 103,000 Instagram followers and viral TikTok success. Her journey from self-publishing to traditional publishing demonstrates the power of social media marketing for book sales.

In this episode:

  • Mental health poetry publishing success
  • TikTok marketing strategies
  • Content creation best practices
  • Social media platform building
  • Converting views to sales
  • Book marketing analytics


Resources mentioned:


Book Recommendations for Poetry:


Traditional Poetry Influences:


Modern Poetry Recommendations:


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03 Dec 2024Halima Khatun - DIY Book PR: The Secret to Getting Your Books Featured in National Media00:46:18

Halima Khatun, a former journalist with prestigious experience at ITV and BBC, has successfully transitioned from media to becoming an accomplished author and PR consultant.  With her background in media and communications, she's mastered both storytelling and book marketing, particularly through strategic PR and media outreach. 

In this episode:

  • Journey from journalism to author
  • PR strategies for self-published authors
  • Media outreach techniques
  • Building relationships with libraries
  • Self-publishing vs traditional publishing
  • Writing authentic diverse fiction
  • Building author platforms


Resources mentioned:


Book recommendations:


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05 Dec 2024Nick Courtright - How a Hybrid Publishing Partnership Works with Atmosphere Press CEO00:38:40

Nick Courtright, CEO and founder of Atmosphere Press, brings his background as a PhD in literature and published author to hybrid publishing. Through Atmosphere Press, he has developed a transparent, author-focused approach that combines the best elements of traditional and self-publishing.

In this episode:

  • Evolution of hybrid publishing models
  • Manuscript selection process
  • Editorial and design services
  • Marketing and publicity support
  • Author collaboration approach
  • Building successful publishing partnerships


Resources mentioned:


Book Recommendation: 

  • "How to Monetize Despair" by Lisa Matolo


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10 Dec 2024Dawn Greenfield Ireland - The Power of Critique Groups in Author Development00:32:10

Dawn Greenfield Ireland is an award-winning author of 20 novels, including five series spanning cozy mystery, sci-fi/fantasy, billionaire shapeshifters, and dystopian genres. With certificates from UCLA's Professional Program in Screenwriting and ScreenwritingU, she has written 15 screenplays (two optioned) and seven award-winning nonfiction books. A former technical writer turned full-time author and publisher, Dawn now runs Artistic Origins publishing services while continuing to write across multiple genres.

In this episode:

  • Journey from technical to creative writing
  • Evolution of first novel over 30 years
  • Importance of critique groups
  • Building a publishing company
  • Writing across multiple genres
  • Publishing services for authors
  • Marketing strategies and challenges


Resources Mentioned:


Book Recommendations:


Connect with Dawn Greenfield: 


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12 Dec 2024Eirinaios Theodorou of Publisher Champ - Making Sense of KDP Analytics, Book Sales Tracking and ROI00:37:43

Eirinaios Theodorou is the founder and CEO of Publisher Champ, the leading all-in-one analytics platform used by over 16,000 authors. What started as a solution for his brother-in-law's book tracking needs has grown into a comprehensive platform that automatically pulls together royalties and spending data from multiple platforms including Amazon, Barnes & Noble, and Draft2Digital, providing authors with detailed analytics for their publishing business.

In this episode:

  • Origins of Publisher Champ
  • Key performance indicators for authors
  • Analytics across multiple platforms
  • Return on investment tracking
  • Smart link functionality
  • Multi-platform integration
  • Future development plans


Resources Mentioned:

  • PublisherChamp - https://www.publisherchamp.com/
  • Draft2Digital integration
  • Barnes & Noble integration
  • Meta Ads platform
  • Amazon KDP
  • Kobo (upcoming)
  • TikTok Ads (upcoming)
  • Bookbub integration (in development)


Book Recommendations:


Connect with Eiri Theodorou & Publisher Champ



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17 Dec 2024Roni Robbins - Transforming Family History into Award-Winning Fiction00:31:11

Roni Robbins, an award-winning journalist and author, shares her journey of transforming her grandfather's recorded memories into the award-winning book "Hands of Gold." With a background in journalism spanning publications like the Atlanta Journal Constitution and WebMD, she brings professional storytelling expertise to her family's Holocaust survival story.

In this episode:

  • Journey from journalism to authorship
  • Converting oral history to narrative
  • Research and verification process
  • Traditional publishing journey
  • Marketing strategies and awards
  • Future writing projects
  • Legacy preservation techniques


Resources Mentioned:


Book Recommendations:


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19 Dec 2024Gillian Harvey - From French Farmhouses to 11,000 Book Reviews on Amazon00:32:42

Gillian Harvey is a successful author of women's fiction with nine published books, including the bestselling "The Year in the French Farmhouse" and "The Bordeaux Book Club." Living in France for many years before recently returning to the UK, she brings authentic French culture and experiences to her novels. Her latest book "The Little Provence Bookshop" combines elements of mystery, humor, and magical realism in a French setting.

In this episode:

  • Journey from teaching to full-time writing
  • Experience of moving to and living in France
  • Writing process and plotting techniques using 40-point story outlines
  • Naturally incorporating humor into storytelling
  • Building successful author-reader relationships through reviews
  • Transitioning between publishers and working with Boldwood Books
  • Balancing social media presence across platforms
  • Importance of in-person author communities and events


Resources mentioned:


Book recommendations:


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24 Dec 2024Dakota Krout - Level Up Your Writing: Inside the World of LitRPG Publishing00:45:25

Dakota Krout is a successful LitRPG author and founder of Mountandale Press, specializing in LitRPG, GameLit, and cultivation fiction. With a background in computer science and military communications, he brings systematic thinking to his writing and publishing ventures.

In this episode:

  • Explanation of LitRPG and GameLit genres
  • Building systematic magic and progression systems
  • Process of founding and running Mountandale Press
  • Publishing success metrics and author requirements
  • Marketing strategies in niche genres
  • Importance of community engagement


Resources mentioned:


Book recommendations:


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26 Dec 2024Cathy Lewis - The Power of Publicity: Crafting Author Success Stories00:32:40

Cathy Lewis is president of CS Lewis Publicity, a boutique PR firm specializing in non-fiction authors. With over 26 years of experience, she helps authors build their platforms through strategic media outreach.

In this episode:

  • Evolution from publishing to boutique publicity
  • Essential author platform elements
  • Media outreach strategies
  • Social media tactics for authors
  • Importance of core messaging
  • Changes in book marketing landscape
  • Local bookstore resurgence


Resources mentioned:

  • Website essentials
  • Social media platforms
  • Media contacts
  • Press materials
  • Local bookstore events
  • Virtual seminars


Book recommendations:


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31 Dec 2024Michele DeFilippo - The Art of Professional Book Production: Inside 1106 Design00:25:09

Michele DeFilippo is the owner of 1106 Design, providing comprehensive book publishing services for indie authors since 2001. With over 52 years in the publishing industry, she brings extensive expertise in book design, typesetting, and project management.

In this episode:

  • Journey from Crown Publishers to founding 1106 Design
  • Evolution of book formatting from manual typesetting to digital
  • Common mistakes authors make in self-publishing
  • Importance of professional book design and formatting
  • Working with print-on-demand platforms
  • Project management essentials for authors


Resources mentioned:


Book Recommendations:


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07 Jan 2025The Publishing Performance Show: Our 2024 in Review & Future Plans00:14:17

Hey everyone! What a wild ride 2024 has been. From welcoming a new baby (and realizing two kids is WAY more than double the work) to watching this show grow beyond my wildest dreams, I want to share the highs, lows, and everything in between of this incredible year.

In this episode, I'm diving into:

  • Life as a publishing dad 
  • The amazing guests who've joined us - from Susie Quinn to Kevin J Anderson
  • My Vegas adventure at Author Nation (what happens in Vegas... gets recorded!)
  • Growing my own book empire to 22 titles
  • How Publishing Performance's AI is changing the ad game
  • What's coming in 2025 (spoiler: it's gonna be big)


Resources mentioned:

  • Publishing Performance - Our AI advertising wizard
  • Author Nation Videos in Youtube


Connect with Teddy Smith:

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09 Jan 2025Oriana Leckert from Kickstarter - How Authors Are Raising Millions Through Crowdfunding00:38:21

Oriana Leckert is the Head of Publishing at Kickstarter, where she helps creators bring a marvelous array of literary projects to life. She's written and edited for Vice, MTV News, Slate, Hyperallergic, Gothamist, Atlas Obscura, and many more. Her first book, Brooklyn Spaces: 50 Hubs of Culture and Creativity (Monacelli, 2015), grew out of a multi-year project chronicling the rise and fall of under-the-radar creative places across New York City.

In this episode:

  • Understanding Kickstarter's role in publishing
  • Creating successful crowdfunding campaigns
  • Setting realistic funding goals
  • Designing compelling rewards
  • Building community before launching
  • Case studies of successful book campaigns
  • Common mistakes to avoid


Resources mentioned:

  • Kickstarter.com/publishing
  • Kickstarter for Authors Facebook group (6,000+ members)
  • Russell Notle's book on Kickstarter
  • Anthea Sharp's guide for authors
  • Writer MBA with Monica Lionel


Featured Kickstarter Campaigns:


Book recommendations:


Connect with Oriana:


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16 Jan 2025Evan Gow of StoryOrigin - The Power of Author Newsletters: Inside StoryOrigin00:44:21

Evan Gow is the founder of StoryOrigin, a platform designed to help authors grow their readership through newsletter marketing, review management, and cross-promotions. With a background in tech entrepreneurship and creative writing, he created StoryOrigin to streamline the essential tools authors need for success.


In this episode:

  • Benefits of author newsletters
  • Creating effective reader magnets
  • Newsletter content strategies
  • Cross-promotion techniques
  • Building subscriber lists
  • Newsletter monetization options
  • Platform features and integrations


Resources mentioned:

  • StoryOrigin: https://storyoriginapp.com/
    • MailerLite recommendation
    • Newsletter swap directory
    • Group promotions
    • Universal book links
    • Review copy landing pages


Book recommendations:


Connect with Evan:


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17 Jan 2025Audrey Hughey - Write Your Book in One Year: A Busy Author’s Complete Guide00:43:37

Audrey Hughey is a planner and workbook creator, and a multi-genre fiction author. She uses her B.A. in English and M.A. in Ancient and Classical History to research and craft riveting horror and thriller stories brimming with cultural nuance and rich with lore. She lives in the hills of Appalachia with her family and sweet-but-bossy felines.

In this episode:

  • The importance of holistic life planning for authors
  • Breaking down yearly writing goals
  • Creating effective daily routines
  • Managing productivity with family commitments
  • Setting authentic and meaningful goals
  • Using time-blocking techniques
  • Monthly review and progress tracking


Resources mentioned:

  • The Author's Planner series
  • Virtual writing retreats
  • Monthly Writing Focus Planners
  • Growth Day app
  • Female Entrepreneurship Association
  • Pomodoro Technique


Book recommendations:

  • The Ritualist by Dakota Crowe
  • Six Habits of Growth by Brendon Burchard
  • Atomic Habits by James Clear


Connect with Audrey:


Get your tickets for the 2025 Virtual Spring Writing Retreat: 


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21 Jan 2025Tom Wilde of ProWritingAid - Why Your Grammar Checker is Holding You Back from Writing a Best Seller00:36:45

Tom Wilde is the Head of Partnerships at ProWritingAid, a comprehensive toolkit for storytellers that helps authors improve their writing through advanced analysis and AI-powered features. With a background in English teaching, he brings deep insight into how writers can elevate their craft through technology.

In this episode:

  • Evolution of ProWritingAid from grammar checker to complete writing toolkit
  • Understanding passive vs active voice
  • Key reports and features for writers
  • AI-powered tools for story development
  • Integration with popular writing platforms
  • Privacy and security considerations


Resources mentioned:


Book recommendations:


Connect with Tom:


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23 Jan 2025Ellen Erikson - How to Make Money from Classic, Public Domain Books00:28:14

Ellen Erikson is a publisher of over 30 books, combining self-authored works and public domain publications. Her expertise lies in identifying, updating, and successfully marketing classic works for modern audiences.


In this episode:

  • Understanding public domain books and copyright laws
  • Guidelines for publishing on Amazon KDP
  • Strategies for standing out in the market
  • Finding and selecting profitable titles
  • Formatting and production considerations
  • Marketing and advertising approaches
  • Common pitfalls and how to avoid them


Resources mentioned:

  • Project Gutenberg
  • Many Books
  • Wikipedia copyright tables
  • KDP publishing guidelines


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28 Jan 2025Lucy McCarraher of Book Magic AI - The $100,000 Book: The AI-Powered Secret to Writing Your Business Book in Record Time00:43:51

Lucy McCarraher is the Founder of Rethink Press, BookMagic AI, the book-writing app, and the Business Book Awards. She also hosts the ABOO – A Book of One's Own – women writers' network. She is the author of 13 books including three novels, four self-help books and six books on writing books. Lucy mentors non-fiction and fiction authors through planning and writing their books and is the UK's most experienced business book mentor. She recently won a Stevie Award for Women Helping Women in Business; and the Great British Businesswomen's Award for Creative Industries Businesswoman of the Year for her work supporting more women to write and publish their business books.


In this episode:

  • The journey from idea to published business book
  • Using AI tools to support (not replace) writing
  • Creating authentic business books
  • Hybrid publishing vs self-publishing
  • Book positioning strategies
  • Writing habits and routines
  • Distribution and marketing approaches


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30 Jan 2025Sarah Bullen of The Writing Room - Literary Matchmaking: How Books Find Their Perfect Publisher with a Book Agent00:52:38

Sarah Bullen is a multi-published author, writing coach, and literary agent, leading international writing mentorships. She is the author of Write your Book in 100 Days and works with authors as a book coach and agent. Over the last two decades, she has had over 180 books published by writers she has mentored. She has held editorial roles across books, magazines, and literary agencies. Her expertise in writing and publishing provides invaluable guidance to aspiring authors, helping them develop their craft, structure their stories, and navigate the publishing world.


In this episode:

  • The insider secrets of literary agent selection
  • Differences between fiction and non-fiction manuscript submissions
  • How to create a compelling book proposal
  • Understanding the publishing industry's inner workings
  • Strategies for becoming a successful published author
  • The importance of online presence for writers
  • Navigating the traditional publishing landscape


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05 Feb 2025Rebekah Haskell - The Art and Science of Book Cover Design (+ How to Find Amazing Done-For-You Covers)00:45:05

Rebekah Haskell is the owner and lead designer at Vivid Covers, specializing in speculative fiction book covers. With expertise in both illustration and photo manipulation, she helps authors create genre-appropriate covers that connect with their target readers.


In this episode:

  • Genre-specific cover design principles
  • Differences between traditional and indie publishing covers
  • Research methods for effective cover design
  • Pre-made vs custom cover options
  • Visual tropes and genre expectations
  • Working process with authors
  • Thumbnail visibility importance


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06 Feb 2025Nick Thacker - How to Become a Full-Time Author in One Year00:49:03

Nick Thacker is a bestselling author in multiple genres who turned his hobby into a full-time writing career. Having written 45 books, he now helps other authors transition to full-time writing through his Book Career in a Year program.


In this episode:

  • The journey from hobby to full-time writing
  • Building a sustainable author career
  • Creating effective email marketing strategies
  • Developing multiple income streams
  • Setting realistic author goals
  • Marketing strategies for new authors
  • Building an author platform from scratch


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