Explorez tous les épisodes de The Product Biz Podcast by Monica Little Coaching
Plongez dans la liste complète des épisodes de The Product Biz Podcast by Monica Little Coaching. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.
Rows per page:
50
1–50 of 119
Date
Titre
Durée
20 Apr 2022
The #1 mistake that's sabotaging your small business
00:30:52
The biggest myth we buy into is that the successful small business owners we look up to are fearless and somehow free of all fear, worry and doubt...
Newsflash: they all have the same fears that you do, they just choose not to let fears stop them.
Because it's not a matter of being fearless…. it's a matter of being brave enough to face your fears and let your dreams lead the way, instead of your fears leading the way.
In the very first (!!!!) episode of The Product Biz Podcast, I'm going share with you the top mistake small business owners make when growing their business...
and after this episode you'll have a clear path on how to look out for this mistake, how to handle it, and how to grow from it to differentiate your business from ALL others so you can reach your true potential.
31 May 2022
The top mindset shift that every small business owner needs to embrace for success
00:34:56
Right now, in this moment, you are either fully believing in yourself or fully doubting yourself. There’s no in between. They are opposites - like being asleep or being awake - and you can only be one or the other.
So in this moment, where do you fall? Do you fully believe in yourself and that you can do anything you set your mind to… or do you doubt yourself and feel like you're struggling to reach the goals and dreams that you have with your small business?
The truth is, the more beliefinyourself that you bring to your current circumstances, the faster things begin to work out the way you want and the faster you reach your goals... and in Episode 2 of The Product Biz Podcast, I'll be showing you EXACTLY how to do that.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
What's REALLY stopping you from making progress with your small business
How to build belief in yourself to the point that the mantra "I can do ANYTHING I set my mind to" becomes TRUE for you
How to start taking simple action today in your personal life AND business life to build proof that anything is possible... so you see the results you've always wanted
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot when you're listening, share it to your Instagram stories and tag me @monicalittlecoaching or send me a DM!
While you're there, make sure you follow me so you can see the behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
LINKS MENTIONED IN TODAY'S EPISODE Learn more & join the Product Biz Academy waitlist at www.theproductbizpodcast.com
31 May 2022
How to overcome thinking your products are too simple
00:25:12
So many small business owners think that because their products are simple, it means their products aren't good enough.
And if you're like me, then chances are you may have had someone straight up tell you that they could "just make it themselves"... so you shy away from promoting and talking about your products, because you think they are too simple...and deep down you might feel like a fraud selling such a "simple" product.
But this is one biggest fears that small business owners have to overcome. And if you don't realize the VALUE your products bring.. then you'll be stuck in the same spot I was. Scared to talk about your products. Scared to hear people's reaction...and how likely is your business to grow with this mindset?
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
Why we, as makers, have this specific fear of our products being too simple and not good enough BECAUSE we are makers
The VALUE that YOU actually bring with your products and the problem that YOU solve for your customers (yes, YOU!)
How you can CONFIDENTLY sell your products, no matter how simple or complex they are
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
LINKS MENTIONED IN TODAY'S EPISODE Learn more & join the Product Biz Academy waitlist at www.theproductbizpodcast.com
31 May 2022
Is the fear of rejection holding you back?
00:22:32
The fear of rejection... the fear of getting a "no"... the fear of thinking our products aren't good enough... these fears can hold us and our small business back.
Can you relate? Maybe you received a no from a store you reached out to, so your hesitant to reach out to more...Maybe you applied for Faire and got waitlisted, so you wonder if your business is good enough for these larger platforms... Or maybe you applied for a market and got rejected, so you wonder what's wrong with your products...
In today's episode we'll be talking about how to OVERCOME the fear of rejection so it doesn't STOP your business from growing.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
How to start looking at rejection as REDIRECTION and what to DO when you get a rejection
The ONLY thing that matters when you get a rejection
How I overcame being rejected from the first store I pitched my products... to having my products in over 100 stores across the US and Europe
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
If reaching success was as simple as working more hours, we would ALL be massively successful and no one would be feeling like they're stuck.... because the answer would be simple - just work more and problems are solved!
But we all know that's not true... The REAL truth is that reaching the next level of your business is not a matter of working more hours…It's a matter of becoming WHO your business needs you to be.
If you aren't reaching new growth with your business… you've just reached the limit of your own SELF at this point in time… and the next level of your business requires the next level of you.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
Why the amount of hours you work or how hard you work does NOT guarantee your success
How to define WHO your business needs you to be to reach the next level of success in your business
3 big changes I made that led to my first 6 figure year with my organic skincare small business
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
LINKS MENTIONED IN TODAY'S EPISODE Episode 02: The top mindset shift that every small business owner needs to embrace for success Learn more & join the Product Biz Academy waitlist at www.theproductbizpodcast.com
31 May 2022
Are you a chronic creative?
00:18:57
Most handmade small business owners make the common mistake of spending most of their time making inventory... they think that creating is the “meat” of their business and that everything else is just busy work.
The truth is, inventory is necessary - we need to have a product to sell and fulfill orders - but it’s not going to grow your business on it’s own… having inventory does not equal sales. Spending all week making inventory does not equal sales.
Creating consistent sales with your business is not a matter of how much time you spend on making inventory… It's a matter of how much time you spend on GROWING and BUILDING your business to GET more sales.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
The 2 types of roles in your business, and the one most people get stuck in
The role that we ALL need to step into, no matter how big or small, new or established our business is
The difference between working IN your business vs working ON your business
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
LINKS MENTIONED IN TODAY'S EPISODE Learn more & join the Product Biz Academy waitlist at www.theproductbizpodcast.com
31 May 2022
Why coming out with new products is disruptive for small businesses
00:27:04
A lot of struggling small business owners make the mistake of thinking that coming out with new products will increase their sales.
They get in a cycle where they come out with a new product every week or every month. They buy new raw materials, experiment, take photos, edit photos, post on their website, post on social media....
Some sales come through when they announce their new product, but after the hype dies down they jump right into creating the NEXT new product because it's the only way they know how to make money. Does that sound like you?
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
Why going all in with your BEST SELLERS is the best plan of action for your business
How having LESS products equals MORE money
How to connect with your target audience to increase your H*LL YES sales, instead of trying to be everything to everyone
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
LINKS MENTIONED IN TODAY'S EPISODE Episode 05: Why working harder is NOT the key to success Learn more & join the Product Biz Academy waitlist at www.theproductbizpodcast.com
31 May 2022
The key to working on MONEY MAKING projects within your business!
00:30:27
Have you ever worked an ENTIRE day but when you sat down to think about it, you end up asking yourself WHAT did I even do? Chances are, if you frequently feel like this, then your business probably ALSO isn't at the state that you want it to be in.
Most small biz owners work ALL day - without ever looking to see WHAT they are actually working on - and they end up ONLY focusing on busy work that does NOT lead to more sales.
That’s because most small business owners think "If I work all day, then I'll be successful". But that’s not the true - it's a matter of WHAT you work on, not HOW LONG you work.... Being “BUSY” isn't going to grow your business…but being intentional with WHAT you work on and where you spend your time, will.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
What your DREAM sales goal is and how to stay motivated towards reaching it
The top 3 projects you should focus on - and the projects that you should AVOID - to reach progress
How to free up your time to focus on money making projects instead of being stuck with busy work every day
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
LINKS MENTIONED IN TODAY'S EPISODE Episode 05: Why working harder is NOT the key to success Learn more & join the Product Biz Academy waitlist at www.theproductbizpodcast.com
31 May 2022
The real reason why discounts and coupons DON'T work with your audience - and how to fix it
00:13:14
Most business owners make the mistake of thinking that if they lower their prices, then more people will buy their products. They think that maybe their products MUST be overpriced because they aren't getting the sales they want… and the only way to fix it is to run a sale or to give a discount.
But... have you ever ran a sale that led to barely ANY new orders? Maybe you can relate and have had times where you practically gave your products away for FREE and people STILL weren't buying.
The truth is, it’s not a matter of how low your prices are… It’s a matter of attracting and connecting with the RIGHT audience that actually WANTS to buy.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
Why discounts and coupons don't work
Why it's important to attract and CONNECT with the right audience
How to go from forcing and pushing sales, to connecting and ALLOWING sales
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
LINKS MENTIONED IN TODAY'S EPISODE Learn more & join the Product Biz Academy waitlist at www.theproductbizpodcast.com
31 May 2022
Why the number of followers on Instagram DOESN'T matter
00:16:57
But most business owners make the mistake of focusing on the number of followers and think "if ONLY I could grow my audience and get in front of more people, then I could get more sales”.
Have you ever thought to yourself "if only I had a bigger audience, then I could reach more people and my business would finally be successful”? but then you end up waiting.. And waiting… before you decide to show up… and you end up waiting for ever.
The truth is, a small following does not mean small sales… Because it's not a matter of how many followers you have… it's a matter of knowing WHO they are and HOW to connect with them to create loyal customers that constantly buy from you.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
Why he number of followers you have does not impact your sales
Why some small business owners use this as an excuse for inaction
How to define, connect and speak to YOUR target audience
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
LINKS MENTIONED IN TODAY'S EPISODE Learn more & join the Product Biz Academy waitlist at www.theproductbizpodcast.com
21 Jun 2022
Making money fast or making a machine for consistent sales - which is better for your business?
00:26:01
Did you know that 30% of small businesses don't make it past their second year? In my second year of Plant Based Beauty, I almost became a figure in that statistic when I was started to ask myself "when is it time to throw in the towel and go back to a full time corporate job?"
The truth is, most struggling small business owners aren't growing because they are focusing on making money fast…but instead of focusing on making money FAST, what we REALLY want is to make money CONSISTENTLY and with less effort over time.
And the ONLY way to do that is by building your business like a machine that brings in consistent sales for you that you can rely on.
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:
Why focusing on fast money leads to burnout, exhaustion and inconsistent sales
How you can go from focusing on making money fast… to building a machine that makes money CONSISTENTLY and with less effort over time
How Etsy can EASILY become one of the foundations of your machine to create consistent passive income
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you’re there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
LINKS MENTIONED IN TODAY'S EPISODE Sign up for the FREE one-time webinar event I'm hosting, How to Get Your Products Seen on Etsy on June 29th at 11:00am CDT, by registering at etsy.theproductbizpodcast.com Learn more & join the Product Biz Academy waitlist at www.theproductbizpodcast.com
04 Aug 2022
3 things holding back your success on Etsy
00:44:28
If you think that your success on Etsy isn't possible or likely because it's too saturated, because everyone is selling their items for SO much cheaper than you, or because you just can't get the titles, tags, and keywords right no matter how much you've tried...then this episode is for you!
Most small business owners are focusing on the wrong things with Etsy - which is why they haven't seen the results that they want. The top 3 things I'll be sharing with you that are holding back your success on Etsy are NOT what you think...
These unconventional tips will change the way you view and run your Etsy shop AND your business!
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:
How to build VELOCITY (momentum and power) in your business to get faster and easier results
Why the beliefs and stories that we tell ourselves effect the results that we see with our Etsy shop and our business
What taking "radical responsibility" for the success of your business really means - and why doing something NEW is a requirement
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you’re there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
LINKS MENTIONED IN TODAY'S EPISODE Sign up for the FREE Etsy training I'm hosting, How to Get Your Products Seen on Etsy, by registering at www.monicalittlecoaching.com/etsywebinar
11 Aug 2022
Why you shouldn't be paying for Ads on Etsy
00:28:50
Most small business owners think that paying a few dollars on Etsy ads per day will help them get MORE sales on Etsy...
Maybe you’ve been going back and forth with your keywords, titles and tags on Etsy and no matter what you try, your sales STILL aren’t where you want them to be. Maybe it feels like you’ve tried everything you can think of, so you decide to pay a few dollars on Etsy ads to see if that will bring in any sales… And all you hear is crickets
The truth is, paying for ads on listings that AREN'T attracting orders in the first place, won't fix your sales problem!
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
What ads are used for and WHEN they actually make sense in your business
The 5 different phases of running a business so you can determine exactly where you are at in your business at this point in time
What it means to be a small business owner and how we should view problems
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can, too.
When I first left my full-time job to focus on my small business with 100% of my time, I went through the biggest sales slump I have ever experienced. Most small business owners, like myself at that point in time, think that the more hours they spend on their business, the more sales they get…
But the truth is, sales slumps are going to happen. And it's not a matter of falling off the horse and getting back on - it's a matter of how QUICKLY you get back on the horse and what TOOLS you have in your pocket to help you do exactly that.
So if you're going through a sales slump, starting to question everything, feeling like you have fallen off track and just don't know what to do to get back on track - then this episode is for you.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
3 unconventional ways to get out of a sales slump and get back into action
How to change your mindset during a sales slump so you can grow from it and become a better business owner that accepts the challenge
How to show the universe that you are READY for more sales by mastering each project you work on
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.
If you've been listening to The Product Biz Podcast for a while, you already know that taking risks is essential to the growth of your business and that risk-taking is something I will encourage you to do daily.
But what happens when you take a big risk, give it your all, go all-in... and it doesn't work out the way you expected? What if you put everything on the line... and you fail? What if you step WAY out of your comfort zone... and it doesn't work?
Dealing with failure is something that ALL small business owners deal with - but there's a RIGHT way to look at failure to make it easier to process so we don't take it personally, so we don't start to think that something is wrong with our products or with us.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
How to let go of failure so it doesn't affect how we show up in our business
The truth behind the cliche saying that "everything happens for a reason"
How to see taking risks, failure, wins, AND losses as the determination of your success
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, follow me so you can see behind the scenes how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.
One of the biggest struggles that small business owners have is finding the TIME to take steps towards growing their business to new levels.
Maybe you can relate and have thought to yourself "I don't have the time to post reels on social media this week", "I haven't had time to work on that project just yet, but hopefully I will next week", "How am I supposed to get anything else done with all of the inventory I have to make this week?"
The truth is, we all have the same 24 hours in a day... so what makes certain successful small business owners reach their goals faster than others? And why do most small business owners struggle to make any REAL progress, week after week after week?
In today's episode, I'll be sharing with you what separates the successful small business owner from the struggling small business owner and what allows them to create the time to show up for their business each and every day.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
The difference (and hard truth) between strategically growing & running a business vs having a hobby
Why procrastination is one of the biggest forms of self-sabotage that can prevent your progress - and what you can do about it
How to make fast progress by focusing ONLY on THIS TRICK each day (listen to learn what this trick is!)
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.
Etsy marketing 101: Photos that turn Etsy viewers into buyers
00:33:07
For most small business owners, marketing and selling is something we KNOW we have to do... but we struggle with actually figuring out how to do it "right". And when you add in another layer of trying to understand marketing and selling on a platform like Etsy, we might not even know how to "do it" in the first place!
But in order for our products to get in front of more people and for them to WANT to buy our products, we have to understand how marketing and selling actually works... and then put it into practice. And if marketing and selling isn't your strongest skill, you're in luck!
In today's episode, I'll be sharing with you the top marketing tips with Etsy photos that lead to more views AND more sales so you feel confident that you have the right photos in place to APPEAR in the search results and CONFIRM the customers' expectations for the sale!
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
How your photos on Etsy can be the differentiator to show up on the first page of search results
Why Etsy photos are one of the most important marketing tactics to convert Etsy viewers into actual buyers
The top types of photos to include in your Etsy listings - and why these photos lead to sales!
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too. LEARN MORE FROM MONICA LITTLE
Top 4 ways to get more holiday orders this holiday season
00:24:14
The holiday season makes up 20-30% of the TOTAL sales that a small business makes during the entire year. With the holiday season being so important to small businesses, we are starting to make our way into the few months of the year that can make or break us and that determine IF we show up the following year, too.
With how important the holiday season is to us, it's important to go into it with a clear strategy on how to make the most of it. There are a few key, EASY marketing tactics that we can implement to make sure we are bringing in MORE holiday orders and BIGGER holiday orders this year.
In today's episode, I'll be sharing with you the top marketing tips for the upcoming holiday season so you are prepared and ready to have your best holiday season yet!
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
How to increase the order amount that customers are buying during the holiday season by creating best seller bundles and gift sets
How to create a marketing experience with pre-wrapped holiday gift sets to get people into the feeling of buying and giving a gift
The best time to start selling holiday items for this upcoming holiday season
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.
3 hacks for your Etsy description to convert favorites into sales
00:16:25
Have you ever wondered why you get views and "favorites" on certain listings on Etsy, but they don't lead to sales?
If you're experiencing this with your Etsy shop, listen to this quick episode of The Product Biz podcast to learn 3 hacks for your Etsy description that you can easily implement today to convert those favorites into sales!
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.
Have you noticed that you’re making a good amount of sales and maybe even hitting your highest sales months… but you aren’t making a profit or creating more money in your bank account?
Listen to this quick episode of The Product Biz podcast to learn what to do if you’re struggling to make a profit with your small business.
When you finish listening, I'd love to hear your biggest takeaway from today’s episode.
Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow meso you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.
Do you ever feel like you are hitting your head against the wall when you are trying to learn and implement something new for your business... so you decide to push it to the next day? And before you know it, it's been pushed to the next day over... and over... and over again.
One of the biggest reasons why we struggle to learn challenging, new skills and continue to push it off is because our environment is already stressful - so any added stress on top of it (like the good stress of learning a new skill!) is too much for the mind to handle.
In today's episode, you'll hear real-life examples of how your workspace and work environment can impact the progress you are making with your business - and what you can do about it.
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:
How your external environment affects the progress you do (or don't!) make with your business
What you can easily implement today to create a better work environment, no matter where you work, so you are able to learn new skills and grow your business with a clear mind
How to separate work from home life if your small business is inside your living space
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.
How to increase your energy to get more things done
00:31:01
We can all agree that we need energy to be productive and get things done. But we can all relate to times where we felt burned out and exhausted... even after we only worked on our business for an hour, which doesn't take a lot of energy... so where does this burnout come from?
Most people struggle with energy management and start their work day with an energy tank that's only half full (or less), leading them into burnout and exhaustion quicker and more often. One of the best ways to increase your energy to prevent burnout comes back to the basics - the food you eat and how you take care of yourself on a day-to-day basis.
In today's episode, you'll hear my health story and how our health impacts the success we reach as business owners.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
How the food you eat impacts the energy you have which impacts your productivity to get things done!
Why most people struggle with the most common side effect of not managing their energy the right way - burnout - and what you can do about it
How to manage your stress to prevent exhaustion
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure youfollow meso you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.
The importance of branding with Kaila from Dox Design
00:46:10
What's the ONE thing that separates your business in a saturated market, allows you to be a HELL YES for your customers to easily get the sale, allows you to build a community of loyal repeat customers and fans, and allows you to actually charge more for your products?
Most people think of branding as the logo, colors, and fonts of your business.. but branding is so much more. Branding is what connects you with your specific customers to build a relationship that opens doors for loyal fans, repeat customers, and MORE sales.
Today you'll hear from branding expert, Kaila, who is the owner of the branding & packaging studio Dox Design. She leads her fearless team on a mission to create strong, compelling brands that flaunt their clients’ stand-out qualities in fun and daring ways. Together, they create #droolworthy brands and designs for people just like you: the doers, the dreamers (and the dog-obsessed)!
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
Why visual storytelling through branding is so important for your business
How branding and packaging design allows you to stand out in a saturated market, get more customers, and charge more for your products!
Quick tips on how to uplevel your branding so your business can stand out and be a HELL YES for your customers
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow meso you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.
Most of us have had situations where we wanted to book a hotel room that looked perfect in the photos and sounded perfect in the description... but we hesitated because there were no customer reviews... so we ended up going back to the search results page to find another option.
Can you relate? Well, when you think about your listings on Etsy - are you also missing out on sales from not having enough customer reviews?
We live in a world of social proof, where people look to see what other customers' experiences were like to help them make the buying decision. And when there are 5-star reviews that customers can rely on, it squashes any potential doubts on why NOT to buy your product and leads them to actually BUY it!
If you struggle with converting views and favorites into sales, getting more reviews will give your customers the trust they need to click through and actually purchase. Or, if you even struggle with being seen on the first search result page on Etsy, getting more reviews will give Etsy the trust it needs to show your products to more people. This is the power of reviews!
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
Why reviews lead to more customers sales
How to bump your placement on the search results page by getting more reviews to impact the Etsy algorithm
The easiest way to reach out to your customers to get more reviews
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.
Allison Carter and Catherine Hildner were two strangers who connected at a conference, turned into business besties, and a few years later saw a gap in the product-based business space and decided to take action to fill it. In addition to the two businesses they run individually, Allison and Cat are the founders and hosts of Ultimate Product Party (UPP for short!).
UPP is a 2-day creative conference that serves product-based businesses. Allison and Cat create a unique experience and space for the product-based business owner where they can connect with other like-minded small business owners who are looking to grow, scale, and make more money! UPP is definitely not your average biz conference- it’s a business meets FUN party, full of action-focused education, and immediate takeaways for attendees to apply to scale.
In this episode of The Product Biz Podcast, we'll be talking all things Ultimate Product Party with Allison and Cat!
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
The importance of attending in-person events as a product business owner
What you can expect when you sign up to attend the Ultimate Product Party
Your next chance to attend UPP!
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.
Getting 4 star reviews on Etsy with no text? Here's what to do
00:12:32
In this week's episode of Quick Tip Wednesday, we dive into easy ways that are in your power to turn the dreaded 4-star review with no text into a 5-star review AND a loyal customer that comes back for more.
If you've gotten a 4-star review on Etsy with no feedback or text in it at all, this episode is for you!
If you found this episode helpful, sign up for the FREE Etsy training I'm hosting, How to Get Your Products Seen on Etsy, by registering atwww.monicaittlecoaching.com/etsywebinar
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.
Have you ever wondered what it really means to "listen to your intuition"? Or are you currently on a spiritual path, wondering how to take it one step further?
In this episode of The Product Biz Podcast, we'll be talking all things Intuition with Jill Foubister.
Jill Foubister is an Intuition Coach; she helps women awaken their intuition so they can manifest faster. She is a reiki master, yoga teacher and crystal expert. Her signature program is Raise Your Vibration and also leads intuition retreats in Sedona, AZ.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
What it means to listen to your intuition and raise your vibration
How to let go and surrender in order to allow what's meant to be to unfold - while building trust that there are no mistakes
How awareness can help us identify our ego that's keeping us in our comfort zone - and how to flip it to take inspired action fueled by trust
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.
In this week's episode of Quick Tip Wednesday, I talk you through how to handle tough customer service situations that are bound to happen to us from time to time
- a negative review from a customer who wasn't satisfied with your product, how to handle an item that arrived broken to your customer, and how to handle the dreaded package that was marked "Delivered" but your customer reached out because they DON'T have it.
You'll learn how to step into the CEO role and handle all of these customer service situations with specific next steps.
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow meso you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.
The secret to running a business with no inventory by using Print On Demand with Audrey Kandil
00:30:51
As small business owners, we spend a LOT of our time making inventory, packing orders and dropping them off at the post office. So much time is spent here that we sometimes DON'T have the time to truly work on growing our business.
One of the newest ways to build a business that is becoming a HOT topic is Print On Demand. With Print on Demand, you partner with a 3rd party that creates your products AND ships your products with NO work on your end.
Today, special guest Audrey Kandil shares her secrets to how Print On Demand can work in your business and how to get started.
Audrey is an MRI technologist turned print-on-demand entrepreneur. She leveraged her ambition and work ethic to transform what was once a side hustle into a thriving brand that she now operates on her own time using Print On Demand, with the freedom to teach other entrepreneurs the secrets to her success.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
What Print On Demand really is and how you can run a business with zero inventory of your own
How Audrey used Print On Demand to grow her own business and leave her full time job to focus on her passion
The benefits of Print On Demand and how it can save you time, money, and STRESS from not having to make your own inventory, warehouse your own inventory, or even SHIP your own inventory... and how you can get started today
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too. LEARN MORE FROM MONICA LITTLE
How Kristin grew her polymer clay Instagram & TikTok to over 200K followers EACH!
00:59:45
Have you ever come across a small business with a HUGE amount of followers on Instagram or TikTok that made you wonder to yourself... "What on earth did they DO to get there?!" Or maybe you wonder how they started, how they spend their time, what they share on social media to grow such a big following, and how they turn those followers into customers?
Well today, you're in luck - in this episode of The Product Biz Podcast, we have special guest Kristin Vaughn who owns a polymer clay jewelry business with almost 200,000 followers on Instagram and almost 300,000 followers on TikTok - and you'll hear ALL of her secrets!
Kristin Vaughn is the Owner of Hillside Studio. She has been running her polymer clay jewelry business for over 7 years and loves teaching others the art of polymer clay. When she’s not in her studio/storefront, you can usually find her cheering at her kids’ sporting events, or cooking up something in the kitchen. I'm so excited for you to hear all that Kristin has to share!!
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
How Kristin grew SO exponentially on social media and how she was able to leave her full time job to focus all of her time on her polymer clay business
The mindset that successful small business owners need to have to show up on social media day after day
How spirituality plays a role in the success of Kristin's business
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.
Have you ever come across a new product that another small business came out with that caught you off guard because it looked so similar… Only for you to then realize that they copied one of your products almost EXACTLY?
Or has another business ever used one of your photos, one of your Instagram posts or something else that you designed or created?
In this week's episode of Quick Tip Wednesday, I'll be sharing the mindset to have in these situations and how to step in the CEO role of your business and handle this situation with confidence.
When you finish listening, I'd love to hear your biggest takeaway from today’s episode. Take a screenshot of the episode you're listening to, share it to your Instagram stories and tag me @monicalittlecoaching - or send me a DM!
While you're there, make sure you follow me so you can see behind the scenes of how I grew my handmade organic skincare small business to multiple six-figures... and how you can grow and scale your business, too.
How to face your fears by reprogramming your subconscious with Diana Sophia
01:11:25
Running a small business is the world's greatest personal development course. It will stretch you in new ways, require you to work on weaknesses and turn them into strengths, force you to face your fears and learn new skills. It's not for the faint of heart.
But what if there was an easier way to face our fears to keep growing our business? What if we could understand what stops us from making progress, and look it in the eye and learn HOW to overcome it? If you feel stuck in your business, then this episode is for you - we will be diving into what may be blocking you... beneath the surface, at the subconscious level. Diana Sofiais a corporate dropout turned Health Coach turned Subconscious Reprogramming Coach.
While working with clients on their nutrition and lifestyle habits, she realized that it wasn’t the external strategies that created lasting results... but rather creating shifts at the subconscious level to change BELIEFS that in turn change ACTIONS and lead to long-term results.
After seeing the transformations that were possible for her clients through the use of subconscious reprogramming, she decided to dedicate her time and expertise to help business owners uncover and release the subconscious blocks stopping them from achieving their life, business, and career goals... so you can step into your own power and become truly unstoppable. BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
What the subconscious mind is and why it is so important to achieve your dreams
How subconscious reprogramming can help you accomplish your goals
How to identify limiting beliefs that are holding you back
How to use tools like EFT tapping, hypnosis, and more to step into your power and become unstoppable
How to get your products in front of more customers by using SEO with Abbey & Courtney
00:48:19
When most small business owners think of SEO, they think of daunting, boring, back-end website work that isn't the most exciting... but the truth is, there's more to SEO and when it's done right, it will help you to get your products in front of even more people who are searching on places like Google.
Even better, it's NOT boring OR daunting, especially when you learn how to do it the right way from SEO experts themselves... which is exactly why I invited Abbey & Courtney, SEO and marketing experts, to share how you can easily optimize your SEO to get in front of more people to get more sales for your small business!
Abbey & Courtney are both co-founders and business besties of Duo Collective, a boutique organic marketing agency specializing in social media strategy, branding, SEO, and coaching for small business owners and multi-passionate entrepreneurs. They are obsessed with finding ways to help you grow organically without needing to spend a DIME on paid ads.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
What SEO really is and the 3 top ways to easily get your website in tip-top SEO shape to get your products in front of customers searching on Google
How SEO fits into your overall small business strategy and how to use blogs, emails, social media content... with the starting point of SEO
How to know WHAT your customers are searching for so you can create relevant content for existing and new customers!
How to run your business WITHOUT having to pay for ads by using these top marketing tactics
The #1 area of your business to focus on in January to BEAT seasonality
00:13:43
January and February are notoriously two of the slowest sales month... which can be a really hard punch in the gut for small business owners, especially after an amazing holiday season!
In this episode, you'll learn about the ONE platform that is known for actually being a big sales driver in January and February and how you can take advantage of building your business with this platform in mind to BEAT the seasonality we otherwise face! Here's to your growth, even in the "off-season"!
LINKS MENTIONED IN TODAY'S EPISODE
Sign up for the Faire Masterclass to learn how to get in front of your dream boutiques and stores that are a perfect match for your products... instead of letting another platform just collect DUST! LEARN MORE FROM MONICA LITTLE
We all can relate to the feeling when we KNOW that we HAVE to do something, but we just keep pushing it off. We wait and wait and wait... finding any excuse not to do it. Or, maybe it's not so blatantly obvious, but there's SOMEthing we've been avoiding... saying we are too busy, we don't have enough time, we don't have enough XYZ... when it really might just be another form of procrastination that's sneaking up on us.
If you can relate to either of these feelings, then this episode will debunk what procrastination REALLY is.. and show you how to OVERcome it to keep making progress towards your dreams, with special guest Dr. Christine Li.
Dr. Christine Li is a New York-based clinical psychologist, known as the "Procrastination Coach," who specializes in helping her clients identify and understand the stories behind their procrastination so that they can reconnect with their natural motivation, talent, and productivity. She uses a unique coaching process that is a blend of mindset strategy, time and emotion management tips, and a deep belief in the power we each have. Dr. Li is the host of the podcast Make Time for Success, which features relatable stories of people who have overcome self-doubt and resistance to find personal and professional success.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
The two types of procrastination that exist and how you can spot them in your day-to-day life
How you can start to overcome procrastination and build belief in yourself
The #1 strategy to get OUT of a procrastination funk and back into ACTION towards your big dreams and goals
How to stay positive no matter what life, or business, throws at you
00:13:21
We've all said the phrase "I'll be happy when...." and most of us are living in the state of "I'll be happy when I leave my full-time job" or "I'll be happy when my business makes X amount of dollars" or "I'll be happy when XYZ happens"... but how do we find a way to continue to show up while working towards these goals?
How do we find a way to stay positive during challenges, hardships, and roadblocks, when we feel like nothing is going right and just want to throw in the towel?
In today's Quick Tip Wednesday, we'll be talking about how to stay positive no matter what life, or business, throws at you.
The path to $9K months with Daisy from Little Buddha
00:40:26
Daisy is the owner of Little Buddha, an organic & eco-friendly skincare company, and has grown her business from previously selling at 5-7 different markets per WEEK... to selling at only 2 markets in the ENTIRE last year... and making more money than ever before! She celebrated her first $9K month while also taking weekends off and traveling for over 3 weeks to spend the holidays and beginning of the new year with her family.
Daisy has been part of Product Biz Academy for the last 1.5 years and is sharing her secrets to success with you on today's episode.
Daisy Betance is the founder of Little Buddha, an organic & eco-friendly skincare company that was founded in 2018. The company was started after finding out how toxic everyday products are. She knew she could make all-natural products that were effective and actually good for you and the earth. Little Buddha is committed to creating clean, ethically sourced, premium-quality skincare products with eco-friendly packaging. They believe a clean and healthy lifestyle begins with what you use on your skin on a daily basis.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
How spirituality and faith play a role when Daisy takes big risks, like leaving her full-time job to run her small business
How Daisy grew her online sales and went from selling in 5-7 different markets per week... to selling at only 2 markets in the ENTIRE last year!
Why Daisy decided to sell on Etsy even though she has her own website... and how she's had orders come in EVERY day for the last 50 days!
The #1 mistake small business owners make on Faire
00:11:56
If you aren't seeing the results you want on Faire just yet, THIS might be the exact reason why.
Faire is an amazing place to sell your products to other store owners, boutiques and retailers... but there's one common mistake SO many small business owners make that prevents their success on Faire.
Tune in to today's episode of Quick Tip Wednesday (an actionable episode that's 15 minutes or less) to learn what this top mistake is and how you can reframe your mindset and reframe your business strategy to avoid getting caught in this mistake.
TikTok is no longer the place for dance moves and lip-synching to music.
Instead, it's transformed into a search engine, a specific culture, a way to get in front of new people, and a way for small business owners like you and me to get more sales! The truth is, there's a specific way to use TikTok to get in front of the right people and actually turn those people into customers... and today's special guest, Wave Wyld, is sharing all of her secrets on how to do just that!
Wave Wyld is TikTok & Social Video Marketing Expert. She has helped thousands of creators grow their TikTok accounts with a “Community over Virality” approach. Wave’s background in personal branding and photo/video creation helped her launch a brand on TikTok as the “Queen of Trend Alerts” which then started the movement of “Trend Alert” style videos that currently dominates social media feeds.
Wave is a member of TikTok’s invite-only, Creator Community Program as well as YouTube’s Shorts Creator Community and regularly appears in National Media, top-rated podcasts, and social media summits.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
How to get started on TikTok and specifically what to post to fit in and succeed within the specific culture that exists on TikTok!
The common mistakes small business owners make on TikTok so you can avoid them right from the start
The #1 best way to get more video views, more followers and more sales on TikTok!
How to leverage trends and SEO on TikTok to rank in their unique algorithm
The secrets to my first 6-figure year with Plant Based Beauty
00:13:09
In this week's Quick Tip Wednesday, I'm sharing with you the secrets behind what it took to build my first 6-figure year with my small business, Plant Based Beauty.
If you are currently struggling to get more sales, or if you are working SO hard to grow your business without the results you expected, then take a listen to this episode to hear about the same exact hurdles that I had to overcome, and to learn what is required of you to reach YOUR first 6-figure year.
How to create & manifest more money with Nick Demos
00:48:36
How many times have you heard "Money doesn't grow on trees", "making money is hard", "making money is stressful", "money is greedy" or any other negative connotation about money? And how many of these stories about money... stem from your childhood? You may not even realize that the stories we have around money actually determine the amount of money we make in our business.
The key to reaching your NEXT level of success... is within the practice of identifying your money stories, releasing what they mean, renewing your sense of creativity, and defining your new money story... and then, only then, can we become open to RECEIVE. This powerful practice of manifesting more money is what special guest Nick Demos will share with us today.
Nick Demos is a Tony Award-winning Broadway producer, documentary filmmaker, conscious business coach and manifestation expert. With over fifteen years of teaching pranayama (breath work), yoga, and creativity as well as thirty years in the entertainment industry, he has traveled from the Tony Awards to ashrams and run a multi-million dollar business in between. Nick guides you to clear blocks and tap into your creative intuition so you can be unapologetically visible and manifest while making monumental impact.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
What it truly means to "Manifest" what you want in life
The 4 R's of Money Manifestation so you become a powerful manifesting machine
How to identify you own money stories and money beliefs that might be holding you back without you even knowing it
How to align your energy to the person you want to be... starting today
The hidden reason why you aren't getting more sales that MOST aren't sharing
00:14:10
Here's what most people WON'T tell you or WON'T ever realize for themselves which is what keeps them stuck: When you are READY for more orders… you’ll GET more orders.
If it takes 10+ days because you are making everything to order, you don't have enough raw materials so you have to order them, or you just don't have your shit together, well… you're not ready for more orders. So don't expect them.
How do you show you are ready for more orders? In this week's Quick Tip Wednesday, you'll learn the simple steps you can take to be PREPARED for more orders... and then WATCH as they start to come in more frequently than ever before.
How to become an energetic match to what you truly want with Lindsay Jani
00:53:08
If making money was as simple as "doing all the things", most of us would have made it by now. We are all learning, applying, growing, and changing... but that's not the only piece to the puzzle of success.
There's a much deeper conversation that needs to be had about BEING in energetic alignment with what we truly want. How come it might feel like you can do the "right" things and not see progress... while others are doing the SAME things, and are growing immensely?
You might not even realize it, but your energy is the invisible force that's pushing you towards your dreams... or keeping you stuck.
And today, Lindsay Jani will share with us the secret to stepping into the energy of who we need to be, to get the results we truly want.
Lindsay Jani intuitively helps creatives & creators transform by helping them energetically & spiritually align with themselves by living into their inner-truth and what their soul knows. After nearly 20-years of deepening her own energetic and spiritual practices, she helps others learn how to heal and unblock their own energy and find the clarity, inspiration, and inner-knowing they need so they can thrive and fully enjoy living into their deeper purpose and life they were meant to live.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
How to reclaim your personal power so you can CREATE your wildest dreams
How to change your energy from low vibration to high vibration to be a match for what you want
What it means to TRULY be in creative alignment and to be an energetic match for the dreams that you want to bring to life
The secrets to getting the best results in business and in life
00:29:23
I had the chance to be a guest on the Make Time for Success podcast hosted by Dr. Christine Li - and I am sharing the ENTIRE episode with you here today! In this episode, we talk about showing up as your best self -- a skill that helps so much in business, in your career and in life in general. Listen in as we discuss purposeful intention, embracing your personal power and the journey no matter how scary, and the importance of being grateful and giving your best every single day. Dr. Christine Li is a New York-based clinical psychologist, known as the "Procrastination Coach," who specializes in helping her clients identify and understand the stories behind their procrastination so that they can reconnect with their natural motivation, talent, and productivity. She uses a unique coaching process that is a blend of mindset strategy, time and emotion management tips, and a deep belief in the power we each have. Dr. Li is the host of the podcast Make Time for Success, which features relatable stories of people who have overcome self-doubt and resistance to find personal and professional success.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
How to step out of the fear of being judged and just show up authentically as yourself
The real reason behind how we are SELLING every day based on how we show up in our business, in our corporate job, and in our day to day life
Why you have to truly believe what you are doing matters... and the attitude you HAVE to embody to reach your dreams and goals
How getting out of your OWN way is needed to be successful
The mindset you need to reach new levels in your business with Luke Page
00:49:00
We all know by now that to be successful on social media, it requires two things: consistency and actually talking about your products in order to sell them. We know this... but why are these 2 REQUIRED parts of social media so hard for so many people to actually do?
Why do we struggle to be consistent, even though we KNOW we will get more sales the more often we show up... and what can you do to change those patterns? Why do we FEAR being judged when we talk about our products on our stories, even though we KNOW it's required to make more sales... and what can you do to show up authentically, without fear of judgment? In today's episode, special guest Luke Page answers these tough questions and shares his secrets to getting the best results in business... and in life.
Luke is a sales expert and currently helps coaches who are frustrated because they aren't growing fast enough, hit $10k months consistently, by teaching them how to build a system that generates them new clients, month after month. His philosophy in growing your online business is to know how to sell, lead by example in everything that you do, and build a life outside your business that inspires people.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
How to show up on social media consistently - even if you DON'T "like" social media - so you can build rapport with your followers that's needed to get more sales
How to overcome the feeling of judgment about SELLING on social media so you can authentically show up as yourself and connect with others
The type of resiliency, grit, and patience that it really takes to be successful in business and in life
From 0 to 600 sales on Etsy: Why Daisy from Little Buddha took her established brand BACK to Etsy to create another form of passive income
00:27:15
Daisy is the owner of Little Buddha, an organic bath and body small business, who decided to take her established brand and sell her products on Etsy to create another stream of passive income.
A few years prior, she was hesitant about Etsy, gave it a quick shot, and ended up calling it quits – she heard from so many other small business owners that Etsy’s fees are too high and the market is too saturated. When she initially put her products up on Etsy a few years ago, she didn't get any sales, so she closed her account and focused on sending people to her direct website.
A few years later, her business became very established. A beautiful website done by a professional, amazing professional photos, incredible professional branding. And when we started to work together, we decided it was time to give Etsy another try.
A lot of small business owners might be thinking “Wait, what? She had such an established brand with her own website and now she’s going BACK to Etsy… isn’t that backwards?”
But we had a vision in mind: to create another form of passive income for her business.
Today, she has 600 sales on Etsy from customers who may not have otherwise found her. She has over 200 5-star reviews. She sold $10,000 of products in January (the slowest month of the year!) and over HALF of that came directly from Etsy. At the time of this recording, she was going on a 3 consecutive month streak with sales on Etsy every single day except for ONE day… and that streak was from end of November to the end of February, encompassing 2 of the SLOWEST months of the year for online sales.
And now, she has her weekends back to spend time in nature, travel, and spend time with family...due to the passive income that Etsy provides her and her business
But.... it wasn't always that easy and it didn't happen instantly. Tune in to listen to Daisy's story of what it truly took for her to reach these results.
Watch theFREE Etsy trainingto get started today: How to Get Your Products Seen on Etsy!
12 Apr 2023
How to step out of your current circumstances and into success with Kendra from Daydream Division
00:48:37
Kendra is the owner of Daydream Division, an affirmation-inspired retro sticker shop in Washington state, a mom of 3 young kids, and wife of a 3rd-year medical student. She started her business in March of 2022 and in the last year she grew her business to almost 600 orders on Etsy, launched her own website, is selling her products on Faire and Abound, PLUS she has her stickers stocked in 2 stores - all while being a mom to 3 young kids and having major responsibilities on her shoulder while her husband is in medical school. If that's not impressive, then I don't know what is!!
Today, you get to hear more of Kendra's story as to how she grew her business - both with the tactical steps she took and the mindset she needed to cultivate to reach the success that she has.
Kendra's special guest appearance is part of the grand prize she won during the Breakthrough of the Year competition: each year, members of my Etsy Algorithm Secrets program share their breakthrough story to show you what's possible, and you have the chance to vote for your favorite & most inspiring Breakthrough of the Year video.... and Kendra is your official 2022 Etsy Breakthrough of the Year award winner!!
I am so excited to introduce you to Kendra so you can hear her story behind how she steps up every single day to show herself and her family what is truly possible.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
Kendra's inspiring small business journey from the last year that led to almost 600 sales on Etsy, her own website, selling on Faire and Abound, and being stocked in 2 stores!
How Kendra broke out of the mindset of "I can't" to "I CAN"
How Kendra gave herself permission of follow her dreams... even though other people told her she couldn't because of her circumstances
Watch the FREE Etsy trainingto get started today: How to Get Your Products Seen on Etsy!
19 Apr 2023
Building a beauty brand from $0 to $100K
00:52:15
I had the chance to be a guest on the Inspired E-commerce Podcast hosted by Deonnah Carolus - and I am sharing the ENTIRE episode with you here today!
In this episode, we talk about what's truly required to reach success on Etsy, what it means to step into leadership within your business, and why grit, courage, and perseverance are important to your success as a business owner. Some highlights from this episode are:
Success does not happen overnight, though social media might make it look that way. Take baby steps, and become a master of one project instead of always jumping to a new one. If it's not working, have the courage to ask yourself, "Why?" instead of letting shiny object syndrome dictate your attention.
Unlocking your highest potential using Human Design with Maureen Webb
00:52:45
Running your own business truly is the world's greatest personal development course. You have to become the BEST version of you in order to face the challenges that running a business takes... and at the end of the day, your business is a reflection of you!
One of the best ways to learn more about yourself, how you work best, how you manage situations thrown at you, how to determine what to go after... is by learning Human Design. Human Design is a personal development tool that allows you to understand how to make correct decisions, giving you a strategy to rely on in every area of your life.
And in today's episode, special guest Maureen Webb talks us through how YOU can use Human Design to unlock your highest potential in business AND in life.
Maureen is a coach, guide and reader utilizing the wisdom of astrology, human design and the gene keys to unlock the power deep within her clients. Leaving behind a lifetime of playing small and people pleasing, Maureen is on a mission to reach as many people as possible who are ready and willing to live an authentic and unapologetic life. Maureen believes there is powerful magic in all of us and all we have to do is be brave enough to claim it.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
The 5 different types of profiles in Human Design... and how to easily find out which one you are!
How to use your Human Design type to make working for your business easier on you
Things to watch out for depending on your Human Design type so you can unlock your highest potential
What it really takes to take your established Etsy shop to new levels with Rose from Sweet Rosie's Soaps
00:32:19
Rose from Sweet Rosie's Soaps owns a donut and dessert soap business that was established on Etsy before she joined Etsy Algorithm Secrets... but she knew there was MORE to her potential.
Before joining Etsy Algorithm Secrets, she grew her Etsy shop to 600 sales. After joining Etsy Algorithm Secrets, she grew her business to over 1,000 Etsy sales in just 3 MONTHS! She was able to get 400+ sales so much faster and so much easier.
Tune in to listen to Rose's story of what it truly took for her to reach these results.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
How Rose originally grew her Etsy business by piecing it together with sales trickling in here and there... to how she intentionally took it to the next level and saw massive results (400 new orders in 3 months!)
Why hard work, grit, perseverance, and investing in your business is required - no matter what stage your business is at
The opportunities that are available for YOU on Etsy!
The secret to using your voice on social media to sell more products with Katherine Beck
00:45:00
Did you know that it takes just 6 seconds for someone to determine if they are going to listen to your Instagram story... or if they are going to simply pass through it and move on to what the next person in line has to say?
That’s because 6 seconds is all it takes for someone to decide if they want to listen to you, if they like you and if they trust you.
Did you also know that in just 6 seconds, your followers have decided if they are going to buy from you or not?
They're deciding that quickly if your products are the ones that they want andneed… or if they can simply live without it.
In those 6 seconds, people are subconsciously attracted to you or are holding off… simply from your voice.
And this isn't about the sound of your voice. It’s about the WAY you speak. And the way your own beliefs, fears, and judgements show up through the words you say.
So my question to you is this… are you attracting customers to your products when you speak?
Or, are you focusing more on the words you are saying and the thoughts running through your head about "getting it right" or "what will people think"?
In this week’s episode, voice and communication coachKatherine Beck shares how to let go of the fear and judgment of showing up on social media and how to attract more sales... with your best kept secret and most underutilized tool: your voice.
With over 20 years of being 'the voice' of big brands, Katherine Beck (voiceover artist & voice coach) is the leading authority on how to speak & perform with intention & influence so you can create a greater impact in the world and make more money doing what you love to do. With over 30 years of performing & public speaking Katherine has developed her own unique methodology to voice training that applies to Entrepreneurs, Actors, Broadcast Journalists and Podcasters. Speaking of podcasts, she is the host of a #1 globally ranked podcast, The Voice of your Brand as well as the globally ranked podcast The All American Actor's Podcast which is ranked in the top 1.5% of all podcasts. Katherine is the CEO & Founder of Launch Your Voice & All American Voice.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
How your inner thoughts, beliefs & feelings can be heard in your voice every time you speak
The 3 CONNECTIONS you need to sell with ease and how to use your voice to authentically connect and attract customers AND sales
Why selling with emotion - not just logic - will increase your sales when you are speaking about your products and your business
How to build a business and stand out on Etsy with Madison Paige
00:39:16
I had the chance to be a guest on the Small Business Growth Podcast hosted by Madison Pagie - and I'm sharing the entire episode with you here today!
In this episode, we talk through top advice and tips to grow your Etsy shop if you're already on Etsy OR looking to expand your business on to Etsy. We chat Etsy Keywords, Etsy Photography, Etsy descriptions & so much more!
A little bit more about Madison - Madison Paige is Business Growth Specialist, Top Rated Business Podcast Host, & Public Speaker that helps brands build a ride or die online community so you can stand out & sell out on social media. Her genuine spirit, high energy, & 8 years of experience in the social media world supporting over 150 businesses equips her to bring you high level, practical tips as your newest biz growth bestie. LINKS MENTIONED IN TODAY'S EPISODE
Watch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!
24 May 2023
How to cycle sync your business for MORE progress and LESS burnout with Renae Fieck
00:41:23
Many female biz owners are operating on a 24 hour schedule, trying to get as many things possible done each and every day… when our bodies are designed to operate in a 28 day cycle instead.
The truth is, women have a biological advantage when they ditch the standard 9-5 way of working and lean into a 28 day rhythm instead.
And when you learn how to use your 28 day cycle to your advantage, you learn exactly when you should be recharging, when you should be accelerating your business forward, when you should be connecting with others, and when you should be reflecting and making room for new... so you make even more progress with less burnout and less hours worked.
Each one of these 4 phases during your 28 day cycle are a superpower once you learn how to tap into them… and Renae is going to share exactly how to do that with you today.
As a Cycle Business coach, Renae has had the honor of empowering hundreds of women to redefine the way they work. In 2016, as a new mom to 3 and a husband with a brain tumor, realizing we are never guaranteed tomorrow, she was determined to create a life she loved and jumped 2 feet into a side hustle with the hopes of creating financial and time freedom. In 2019…she was completely burnt out and wondered if it was in fact possible to raise a family and build a business at the same time. Fast forward to 2021, when using her body’s natural rhythms allowed her to 5x her revenue, work fewer hours, and feel so much more balanced along the way... All because she discovered the power of your menstrual cycle. Renae is now the go-to expert and sought out speaker when it comes to creating a cycle-based feminine approach to building your business. She's the host of The Cycle Advantage podcast and the founder of Your Cycle Advantage, her signature program empowering women to integrate their bodies within their business for higher levels of success.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
What each of the 4 stages of your cycle are and which projects to work on during each stage to maximize your energy and efficiency
How women function/interact with time differently than men... and how to use it to your advantage
What you can do even if you don't currently have a menstrual cycle or regular cycle
Hot tips to start selling on Etsy in 2023 with Abbey & Courtney of Duo Collective
00:40:21
I had the chance to be a guest on the Duo on Air Marketing podcast hosted by Court & Abbey from the Duo Collective - and I'm sharing the entire episode with you here today! In this episode, we talk through the three biggest drivers to get people to find your products on Etsy. And better yet, why YOU need to be there.
Abbey & Courtney are both co-founders and business besties of Duo Collective, a boutique organic marketing agency specializing in social media strategy, branding, SEO, and coaching for small business owners and multi-passionate entrepreneurs. They are obsessed with finding ways to help you grow organically without needing to spend a DIME on paid ads.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
Who is Etsy for?
Can Etsy be successful for both physical and digital products?
Do you recommend people sell products on their own website and Etsy? What's the benefit?
What are your best tips for getting started and successfully making sales?
Are there any resources or tools to make the setup process easy, especially if you have dozens of products?
Watch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!
07 Jun 2023
How to build a ride or die online community with Madison Paige
00:43:35
Have you ever posted something on your Instagram feed, asking your followers to leave a comment below with an answer to the question you're asking, and all you heard back was... crickets?
If that's happened to you, I'm willing to bet you said you would never ask another question in your caption again, in fear of that experience being repeated over and over - and in fear of others noticing that people AREN'T responding or engaging with your questions.
This is one of the biggest hurdles that small business owners face; how do you actually connect with your followers? And even more challenging than that, how do you get them to actually buy your products, too?! In today's episode, special guest Madison Paige shares with you how to build a ride or die online community that's engaging with you, excited for you, AND buying your products. If getting more sales and building more connection on Instagram is your goal, then this is an episode that you don't want to miss. Madison Paigeis Business Growth Specialist, Top Rated Business Podcast Host, & Public Speaker that helps brands build a ride or die online community so you can stand out & sell out on social media. Her genuine spirit, high energy, & 8 years of experience in the social media world supporting over 150 businesses equips her to bring you high level, practical tips as your newest biz growth bestie.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
What it means to build a business that gives you a freedom based lifestyle including financial freedom, time freedom, and TASK freedom
How to build a community on Instagram that is DMing you, commenting on your posts, and excited for every single product you sell!
Why you need both emotion AND logic within your Instagram content for people to actually buy your products - and how to create both necessary pieces
What it means to show up as if your business is in-demand and to how to hold that energy and excitement even during the days when you don't "FEEL" like your products are selling as quickly as you would like
"Have you ever thought about being a coach, educator, or speaker, where you are impacting others and changing lives with something you are passionate about and want to share with the world? Maybe you already are a coach... or maybe you've secretly had dreams of sharing your knowledge with others by becoming a coach.
As you probably already know, I originally started Plant Based Beauty from a passion for DIY skincare that turned into a business without ever expecting it to. And then before I knew it, I took the leap to leave my full-time job, focused entirely on Plant Based Beauty, and grew it to multiple 6 figures. Somewhere along the way I realized that I had MORE purpose to uncover during this one life of mine... And I realized that I went through all the hardships, challenges, trial and error to learn how to grow and scale my small business in order to help other small business owners do the same. And that's exactly how Etsy Algorithm Secrets and Product Biz Academy were born.
One of the most impactful decisions I made to be able to grow my coaching business to where it is now, was signing up to work with James Wedmore as my own business coach. The reason Product Biz Academy and Etsy Algorithm Secrets are programs that my members LOVE, that get my members RESULTS, and has allowed me to become a better coach each and every day to GUIDE my members to reach THEIR dreams... has been from the mentorship and guidance from James.
In this episode, I share my journey, more details about James’ program (Business by Design) for online coaches and course creators, a mini interview with James, and a special bonus I am offering - the Authority Bootcamp - for coaches who sign up for Business by Design during enrollment this week!
James Wedmore is an 8-figure per year online entrepreneur that teaches coaches and online course creators how to skyrocket their online business. With over 14 years of experience running his own online business, he now runs Business By Design to help Digital CEOs all over the globe live their dream of massive income and impact, and has served over 8,000 members in his programs. He’s also the host of The Mind Your Business Podcast where he shares how to create lasting success from the inside out. BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
My journey from corporate career, to full-time small business owner, to full-time coach, and the resources and support that led me to working with over 160 members across my 2 coaching programs
How my coach, James Wedmore, and his program Business By Design transformed my business and specifically how it can help you grow your own coaching business
Advice directly from James for coaches who are coming out with multiple new offers over and over that AREN'T working and what makes Business By Design different than any other coach or program out there
The Authority Bootcamp BONUSES you receive from me if you enroll in Business By Design before doors close on June 15!
How to plan your way to success with Laurie Wright
00:44:47
"Planning" is one of those words where you either cringe at the sight of it because you're known for just winging it... or you get super excited to talk about ALL of the things you have planned.
But the true magic of planning is actually an in-between. The place where you know your dreams and goals and what you are working towards... and how to create a plan, with wiggle room, to actually achieve them because the plan gives you the vision and the guidance on what steps to take.
If you're NOT a planner and love being spontaneous all day everyday - or if you plan maybe a little TOO much without any room for spontaneity at all - this episode with special guest Laurie Wright will share with you how to use planning in a way that aligns with you, so you can make progress towards your goals, reflect on the steps you've taken, and stay motivated towards the big dreams you have.
Laurie Wright, aka "Not Your Average Grandma," identifies herself as a late-in-life purpose-finder who had a 30+ year career in corporate America before finding her true passion as a certified Master Neurocoach. With her signature program, The Second Half S.P.A.R.K. School™, Laurie helps women to ignite a later-in-life spark by connecting with their authentic self and uncovering what they truly want out of life so they won’t ever find themselves asking “What if?” She also has a podcast called “Living Your Sparked Second Half” where she covers topics intended to inspire listeners to live a happier and more fulfilling second half.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
How to break down your big dream into 90 day goals and how to prioritize the RIGHT daily tasks to work on to actually make the progress you've always wanted
How you can plan in a way that leaves room for spontaneity
Why people procrastinate even when they plan - and how to make sure you don't fall into this trap of potential self-sabotage
What questions to ask yourself at the end of each day to know where you can do better, where you kicked butt, and what you learned, so you're always reflecting on becoming the best version of you
How to increase your sales with email marketing with Jessica Totillo Coster
00:50:44
If you aren't sending out weekly or monthly emails within your small business, or if you ARE sending them out but aren't sure what to say for them to lead to actual results, then this episode is for you.
Special guest Jessica Totillo Coster shares with us her top email marketing strategies to help you create a relationship with your email subscribers so they are reminded of you and are ready to buy! Email marketing is one of the most important parts of a small business and something that you can start to implement today, especially after listening to this episode and hearing Jessica's top tips and tactics to get started.
Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product-based businesses. She supports scrappy [female] entrepreneurs with actionable steps & strategies to grow the traffic, sales, and profit in their online stores.
After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique, and 3 years as the ONLY employee of a 7-figure eCommerce store – now she’s sharing everything she learned the hard way so you don't have to. Jessica works 1:1 with eCommerce clients, hosts the eCommerce Badassery Podcast, and is the Founder of the Lounge, an educational membership for eCommerce Business owners.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
The top mistakes small business owners make with their email marketing - and how to avoid them
The MUST-have automations every eCommerce business should have in place to maximize exposure, customer loyalty, sales and more
What specific data to look at with your email campaigns to make smart decisions on how to adjust them for increased performance and results
Top tips and tricks for coming up with email ideas on a monthly basis and what exactly to share in those emails
With ALL of the different Etsy SEO advice being shared, how do you know WHAT to follow? Should you be focusing on long tail keywords, or popular search terms? Should you be used phrases with duplicate words, or keyword stuff with unique phrases and descriptive words? Should you use short titles, or long titles? How do you even FIND the words and phrases to begin with?!
If these are the questions going through your head, then today's episode with special guest Jenny Hall will cut through ALL of the noise and give you the exact strategies to follow. With over 39,000 orders on Etsy herself, it's time to learn from an expert so you can get the traction you desire.
Jenny Hall has been an Etsy seller for 12 years, has over 39,000 sales, is the host of the Handmade Sellers podcast and teaches etsy sellers how to grow their sales using simple SEO and marketing strategies.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
How to find keywords that matter, that are specific enough to be seen, but also descriptive of your products so the right people find them when they are searching
What tools you can use (like EverBee and eRank) - and exactly HOW to use them - to strategically determine the keywords and phrases you should use for your Etsy listings to get seen
The top Etsy SEO mistakes and how to avoid making them yourself!
How often to change your SEO and what to do if it's not working out for you just yet
Watch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!
12 Jul 2023
Why Shopify is the #1 e-commerce platform for small businesses with Sarah Jansel
00:28:31
In today's episode, we have special guest Sarah Jansel sharing the inside scoop on all things Shopify.
If you have your own website on Shopify, are currently on another platform but might be interested to learn more about the benefits of Shopify, or if you don't have your own website but are starting to think next steps for your business, you'll learn the benefits and steps to take to use Shopify to grow your business!
Sarah Jansel (nicknamed The Shopify Queen) is a speaker, podcaster, and CEO of Jansel & Co where she and her team build. brand, and grow awesome websites - on Shopify and Kajabi.
Sarah began her entrepreneur journey by launching a fashion boutique in 2018. She has 25 years experience working in business, operations and human resources. While working in corporate, Sarah held leadership roles for companies including TD, PwC, Scotiabank, and was the VP People * Operations at CARFAX Canada. Sarah holds diplomas in HR Management, Management Consulting, and her Masters of Business in Executive Management.
Sarah is also certified as a Prosci Change Management Professional and a Klaviyo, Shopify, Kajabi and Omnisend Partner.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
Why Shopify is the #1 e-commerce platform for small businesses out there
The different type of functionality and capabilities that Shopify has that sets it apart from the rest
3 steps you need to take before building a Shopify store
How to get started with Shopify and who you can turn to if you need support
Watch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!
19 Jul 2023
How to grow your wholesale business on Faire with Kristin Fisher
00:33:26
Have you ever wanted to simply ask a buyer, boutique owner, or shop owner WHAT they are looking for when they are shopping for products to add to their stores via a platform like Faire?
Wouldn't it just be so nice to get in their heads to KNOW what they are looking for, how to stand out, and how to get your products into their stores?
Today's special guest, Kristin Fisher, shares her experience of being a corporate retail buyer and how you can leverage what she has to share to grow your wholesale business on Faire.
Kristin Fisher is the Founder of the gifting brand, Bocu, a Retail Strategy Coach for Makers and Independent Retailers, and the host of the Product To Profit Podcast.
With a profitable six-figure business and over 15 years of experience as a corporate retail Buyer, she is a retail industry expert on a mission to help female entrepreneurs get inside the mindset of a buyer to scale their small retail business with big retail strategy.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
Why your brand identity matters when selling your products on Faire
The difference between selling on Faire vs. reaching out to stores - and top tips for BOTH avenues
How to create a targeted outreach to store owners to get seen by more buyers and get your products into their stores
Watch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!
26 Jul 2023
How to create a cult-like following with Kerrie Fitzgerald
00:47:46
Let me know if this sounds like a dream or what: being able to grow your business with less time on social media. Getting your products in front of your dream customers by your EXISTING customers talking about you and obsessing about your products. Having raving customer fans who essentially become your brand “spokesperson” because they love your brand THAT much.
Too good to be true? Not at all - and today’s special guest, Kerrie Fitzgerald, will be sharing with you how to create a cult-like following that takes your business from invisible to magnetic.
Kerrie Fitzgerald the founder of Kerrie Fitzgerald LLC- an ecommerce and product business consulting & educational agency, and host of top 100 marketing podcast- The 6 Figure Product Business Podcast. As a digital marketing expert, Kerrie helps e-commerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework stems in organic marketing that brings in consistent sales and traffic without focusing a dime on ads.
After starting her first high-end pet e-commerce business, The Dapper Dog Box in 2016, she grew the business to multi 6 figures of revenue in two years without funding, staff or support and successfully sold the business in 2019. During that time she was featured in Buzzfeed, Forbes and Mariah Carey’s Christmas guide. She is a proud boy & dog mom, hot sauce and coffee lover and is an east coast transplant living in Seattle.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
What's required of you to create obsessed, loyal customers who share about YOUR business with others and consistently come back to buy more!
How to use your story and values that align with your business to emotionally connect with your audience and potential customers
What it means to have magnetic appeal from your visuals, lifestyle photos, branding, packaging and more
Watch the FREE Etsy training to get started today: How to Get Your Products Seen on Etsy!
02 Aug 2023
Mastering your money mindset to make more sales with Alejandra Rojas
00:52:03
Money, money, money... money!! We all want to make more of it, but what's actually holding us back? What's stopping us from growing even further? What's preventing us from seeing the results from ALL the hard work we are doing? You may not know it - and you may not even believe it when you first hear it - but your mindset, your beliefs, and your subconscious programming (aka the narratives you created from absorbing ALL of the information around you at a very young age) can show up in the amount of money - or lack of money - that you are making. And until you uncover these beliefs and get to the bottom of it, it can very much hold you back, no matter how hard you work on your business. If this sounds like something you are experiencing, then this week's episode with special guest Alejandra Rojas will take everything you know about reaching your goals and flip it on its head.
Alejandra Rojas is a Finance Professional, Coach, and Money Mindset Expert helping new entrepreneurs to become the most profitable version of themselves using her highly effective R.I.CH and M.E.S.S. methods. After reaching rock bottom, when money burnout re-activated an old life-threatening sickness again, she knew she had to design methods to attract money without losing her life. Ever since, Alejandra and her clients are crushing goal after goal, in life, and in business – from traveling, and dream weddings to more income! Alejandra is always on the move, soaking in the beauties of the world. She shares tons of golden nuggets on her podcast – "Dear Lack, Let's Break Up". You can find her work in Yahoo Finance, GoBanking Rate, Clever girl finance Podcast and others.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
How your views on money - and the reasons WHY you want to reach your goals - might actually be holding you back from making anywhere near the amount that you want
How to uncover the subconscious beliefs that might be preventing you from reaching your truest potential
Why it's so important to believe that you ARE capable of reaching your dreams, so you do what's required and see the results
The secret to staying grateful through every moment in your business with Lindsay Ashworth
00:35:49
Going through challenging times as a small business owner is inevitable. It's part of the journey, and growing a small business is not for the faint of heart. There WILL be moments when sales are slow, no matter what you do tactically. But what truly matters is how you handle those roadblocks, challenges, and hurdles to get to the other side. Today's special guest, Lindsay Ashworth, shares the journey of starting her business, burning herself out, how she pivoted to something that works much better and easier for her, and how gratitude was the one constant factor throughout every single challenge, hurdle, and roadblock. You'll learn how Lindsay started her Etsy shop creating custom party favors using her Cricut machine, to pivoting to selling Printable party decor items on Etsy for an entirely passive income business, and how gratitude plays a massive role in the results you see in your business and in your life.
Lindsay is a party decorations designer turned printables seller as well as a course creator who teaches women how to tap into abundance through printables on Etsy.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
How Lindsay pivoted from a Cricut business that burned her out, to a Printable business that is entirely passive income
How Lindsay grew her Etsy shop to over 10,000 orders!
How gratitude plays a massive role in the results you see in business
LINKS MENTIONED IN TODAY'S EPISODE Follow Lindsay on Instagram @atouchofla_partydecorations Take Lindsay's free quiz to learn what type of printables you should sell on Etsy!
Building your business with Shopify with Deonnah Carolus
00:42:15
In today's episode, we have special guest Deonnah Carolus sharing the inside scoop on all things Shopify. If you have your own website on Shopify, are currently on another platform but might be interested to learn more about the benefits of Shopify, or if you don't have your own website but are starting to think next steps for your business, you'll learn the benefits and steps to take to use Shopify to grow your business!
Deonnah is an eCommerce Consultant and Shopify expert that helps shop owners create a clear path to dependable sales and marketing. She loves helping shop owners turn their marketing confusion into marketing confidence through her educational programs and 1:1 coaching opportunities.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
What Shopify is and why it's the best platform to use for building your website
Top tips and apps to use on Shopify to elevate your website even more
How to get started with Shopify and who you can turn to if you need support
There are 2 ways to tell if you are energetically aligned with the frequency of money: the first one is obvious - if you are MAKING money and money comes easy to you! The second one is not so obvious - and it depends on the state of your nervous system. Your nervous system is what balances the state of your body and when it's out of balance it can show up in ways like anxiety, perfectionism, feeling irritated, unmotivated, feeling hopeless, and even in sneaky ways like checking your data every single day (like your Etsy views and visits, or your bank account), anxiously waiting for things to change. These are signs that your nervous system is out of balance... which I'm willing to bet if you resonate with them, then money coming in might feel out of balance, too. Today's special guest Niki Ferguson will be sharing with you how to regulate your nervous system, why it's important, and how to align with the frequency of money so you can MAKE more money!
Niki is a Money Healing Coach. She works with coaches and creatives to help them grow their bank accounts while regulating their nervous systems around money.
BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:
Why regulating your nervous system is the key to making more money
What it means to have an over (hyper) or under (hypo) regulated nervous system and how it shows up on a daily basis
How you can get started with better regulating your nervous system today
The art of multi-channel marketing to get in front of more customers with Kristy Pask
00:34:53
Growing a small business comes down to getting your products in front of as many people as possible. And getting your products in front of as many people as possible comes down to selling your products where people are shopping! During this episode, special guest Kristy Pask shares with us the importance of multi-channel marketing, how to repurpose content to make multi-channel marketing easier on you, and how to truly connect with your target audience across each of the marketing platforms you use, from social media, to website, to Etsy and more.
Kristy Pask is a Business, Marketing and Mindset Coach. With over 15 years’ experience in Marketing, Kristy has worked with more than 50 brands to develop and execute global, national and local marketing, social media, PR and sale strategies. Kristy is now on a mission to bring together everything she has learned about business and marketing (and continues to learn) to help small businesses owners. A self confessed marketing nerd and recovering perfectionist, Kristy’s goal is to simplify marketing and help small business owners ditch the overwhelm and stop procrastinating, and instead focus on building momentum while gaining clarity and confidence as they grow their business.
By the time you finish listening, you'll learn:
How to stand out with your branding and positioning to alight with your target audience - and how you can tell if there are positioning problems that are preventing sales!
What it means to have a holistic, multi-channel marketing approach to your business and how you can repurpose content to make it easier on you
How to refuel and recharge your creativity to better run your business
00:37:53
When you’re constantly in work mode, your creative well can run dry, leading to frustration and burnout. That’s why recharging is crucial. By taking breaks, engaging in activities that spark joy, and allowing yourself to play, you’re replenishing your creative reserves and inviting fresh ideas and inspiration into your life. But when life gets overwhelming, we often hear the term “self-care” being thrown around... and the truth is, recharging goes beyond self-care. It’s about giving yourself the time and space to truly reconnect with what makes you feel alive. It’s not just about pampering your physical well-being; it’s about reigniting that spark of creativity that might have been buried under deadlines and responsibilities. As adults, we often forget the sheer joy and curiosity we experienced as children. But within each of us lies an inner child yearning to be set free. By reconnecting with the activities that brought us pure happiness in our younger years, we can tap into a well of creativity and inspiration.
Take a moment to reflect on what you loved to do as a child. Did you enjoy drawing, singing, playing sports, or building things with Legos? Revisiting these childhood passions can serve as a powerful catalyst for recharging your creativity. Allow yourself to indulge in those activities and embrace the sense of wonder and playfulness that comes with them.
As a Cycle Business coach, Renae has had the honor of empowering hundreds of women to redefine the way they work. In 2016, as a new mom to 3 and a husband with a brain tumor, realizing we are never guaranteed tomorrow, she was determined to create a life she loved and jumped 2 feet into a side hustle with the hopes of creating financial and time freedom. In 2019…she was completely burnt out and wondered if it was in fact possible to raise a family and build a business at the same time. Fast forward to 2021, when using her body’s natural rhythms allowed her to 5x her revenue, work fewer hours, and feel so much more balanced along the way... All because she discovered the power of your menstrual cycle. Renae is now the go-to expert and sought out speaker when it comes to creating a cycle-based feminine approach to building your business. She's the host of The Cycle Advantage podcast and the founder of Your Cycle Advantage, her signature program empowering women to integrate their bodies within their business for higher levels of success.
By the time you finish listening, you'll learn:
The difference between pampering self car and inner child recharging with creativity
The importance of recharging your creativity every single day
The perfect avenue to sell your products on if your creativity turns into a new hobby
The 3 hottest tips for selling Print on Demand products on Etsy with Michelle Berry
00:23:02
In today's Quick Tip Wednesday, we have special guest Michelle Berry sharing with us her 3 biggest tips on getting started with selling Print on Demand products on Etsy including: the best POD website to use which actually allows you to customize the branding experience, how to get unique photos and marketing material of your products to promote them that you may not have thought of, and how you can get started today.
Michelle Berry is a digital artist that specializes in turning her designs into profitable selling products on Etsy using print-on-demand. She has spent countless hours researching and through trial and error, has found success in educating other artists to do the same!
LINKS MENTIONED IN TODAY'S EPISODE Follow Michelle on Instagram @fiddlesandfern Use code FF40 to get 40% off of Michelle's POD course, Procreate to Product Sign up for Michelle's free course, Top POD companies
The power of UGC & partnerships to grow your Instagram following with Kristina & Maria
00:38:40
Instagram, you either love it... or you hate it. Either way, social media is a necessary part of running a small business in today's world and if you are spending all day on Instagram without any strategy or plan behind what you are posting or sharing, then you probably aren't seeing the best results and may actually be wasting a lot of your time. The key with social media is the intention, strategy, and REASON behind what you share so you can use it to your advantage to actually grow your Instagram page with followers that are actually interested in your products so they end up buying them! Today's special guests Kristina and Maria are social media wizards and are sharing with you how you can grow your following and build hype around your business in an authentic and community-focused way. Instagram doesn't have to be daunting and it doesn't have to feel sleezy to sell on social - and these marketing strategies will bring some fun, excitement and sales to your Instagram.
Kristina & Maria are the co-founders of The Social Snippet, a social media & podcasting agency that helps entrepreneurs build their digital community. Kristina & Maria are super passionate about making an impact and helping others do the same!
By the time you finish listening, you'll learn:
How to get more user generated content to show that your products are in demand and to build more hype around your business
What type of people to partner with on Instagram to leverage their audience to gain more followers that are actually interested in your products
Why showing your face is required as a small business owner on Instagram
Tapping into the energetic frequency of money with Danya Douglas Hunt
00:53:42
You might not even realize it, but this one sneaky thing called "fear" might actually be causing you to overcomplicate what you are doing in business. So often we put pressure on ourselves to do more, be more, work more, work harder, without asking what the intention is behind the actions we are taking. If the intention behind your action is fear, whether it be fear of judgement, fear of failure, fear of not having enough time, fear of not being worthy or good enough, then the actions we take will be from a place of fight or flight mode, which puts our nervous system into a frenzy and energetically shuts us off from creativity, new ideas, intuition, and inspiration for doing the things that actually move the needle. If you feel like you are doing "all the things" in your business with almost nothing to show for it, today's guest Danya Douglas Hunt is going to flip your thoughts, beliefs, expectations upside down and get you thinking about new intentions you set for your business, new beliefs you learn into, new patterns, and new ways of being... that leads to more fulfillment, more ease, AND more money.
Danya is a Mindset Performance coach who draws on her experience as a former Olympic Athletic Therapist and Strength and Conditioning coach to help visionaries, thought leaders, entrepreneurs & experts get out of their own way, bust through income and impact plateaus and become unf*ckwithable.
By the time you finish listening, you'll learn:
Common money triggers, money beliefs, and ways of working that block small business owners from actually growing their business
How your subconscious identity affects your thoughts, which affects your intention, which affects your actions, which affects your results
What it feels like to hear your intuition that allows you to play big vs. a "gut" feeling that might actually be driven by fear that keeps you playing small
How to use THIS tool to easily grow your Etsy shop, with Everbee founder Cody McGuffie
00:33:59
One of the hardest parts about selling on Etsy is knowing what products will actually sell well. Sometimes it might feel like you are blindly throwing a dart at the wall, hoping to hit a bullseye. Some small business owners see massive success on Etsy, while others keep hitting their head against the wall. What determines which category you fall into? How do you increase your odds of having a successful Etsy shop, instead of a struggling Etsy shop? You might just find the answer you are looking for in today's episode with special guest Cody McGuffie, founder of Everbee. If you're struggling to get seen in the first place or struggling to get sales on Etsy, this tool is going to change the name of the game for you. Everbee is a powerful product research tool designed for Etsy sellers that provides valuable data such as product analytics, shop analyzer, keyword research and more so Etsy sellers can make data-driven decisions to grow their Etsy business. Instead of throwing spaghetti at the wall, hoping something sticks, you're going to learn how to use this tool to confidently grow your Etsy shop.
Cody McGuffie is a top 1% Etsy seller that’s been in the ecommerce industry for over 5 years with over $330,000 in revenue on Etsy alone. He has successfully owned and operated 2 online companies selling on platforms such as: Etsy, Amazon FBA, Walmart.com, and Shopify. He is also the founder of EverBee.io and the host of the Etsy Seller podcast.
By the time you finish listening, you'll learn:
How Everbee can help you determine what types of products to sell on Etsy based on what is already selling well, instead of guessing what people will want to buy
How you can create a competitive advantage in a saturated market simply by being BETTER than the rest, instead of coming out with something completely new
How confidence and belief in yourself is an unexpected byproduct of using Everbee
Subscription box basics - how to add more revenue to your business with Julie Ball
00:31:20
As small business owners, we are always looking for ways to add more sales to our existing business without having to spend additional time, energy, or resources to make it happen. And that's where the beauty of adding a subscription box - specifically a replenishment box - to your website comes in. This is an opportunity for you to create a "subscribe & save" option on your website for people to get continued shipments and orders of your products that gives your customers an easy way to stay stocked and gives you an easy way to make more money. This is what we will be diving into on today's episode of The Product Biz Podcast with special guest, Julie Ball.
Julie Ball is your Subscription Box Business Coach! She is the Founder of Sparkle Hustle Grow, an award winning multi-six figure subscription box and online community for female entrepreneurs. After six years and sending over 65,000 boxes, she sold the business in August 2022. Through her coaching programs, podcast and book, she has helped hundreds of aspiring subscription box business owners get their box idea off the ground.
By the time you finish listening, you'll learn:
3 ways to strategically use subscription boxes in your business
How adding a replenishment box to your existing website can be an easy way to increase sales on your website
How to pitch your products to other subscription box companies so you can get featured and into the hands of more customers
Increasing the amount of products people buy on your Shopify site with Monica Froese
00:37:07
Your website should do the heavy lifitng for you. If you know what automations and apps to set up, it becomes a money making machine for you. So the questions is, are you tapping into the potential of your Shopify site, or are you leaving money on the table? In today's episode, we chat with special guest Monica Froese on how to get people to your website and how to turn their potential order of one products into an order of $160 worth of products and more, plus how to get them to come back and buy again in the near future, over and over again... all through automations and apps that you can set up in Shopify.
Monica holds an MBA in finance and marketing and is a digital product coach for small business owners and host of the popular podcast, Empowered Business Podcast®. She is the founder of the websites Redefining Mom®, Empowered Business™, and the popular digital product shop, Empowered Shop™. She helps small businesses grow sustainable and profitable digital product businesses. She spent 11 years working for a Fortune 100 company running multi-million dollar marketing campaigns with large brands like Microsoft and HP. Now she provides online marketing education to small businesses that are looking to build a profitable revenue stream through digital products through her online programs, Empowered Shop™, and podcast.
By the time you finish listening, you'll learn:
The most important part of sending an email to customers
How to increase the amount of items people are buying before, during, and after they check out
How to add gamification to your Shopify to make it enticing and fun for your customers to buy more
Top tips from a multi-million dollar product business owner, Melissa Robbins
00:34:32
The two most important parts of running a small business are your profit and your ability to get in front of as many people as possible. Your profit comes down to making sure you are making money with every single sale you make (from selling online to selling wholesale) AND the decisions of where you invest your money; are you investing in the right components to help you stand out and grow or are you overspending in certain areas that are known for draining cash out of a business? This foundation paired with getting in front of as many people as possible through your website, the marketplaces you sell on, and the wholesale opportunities you create for your business are the key to success. Today's special guest Melissa Robbins shares with you how to make sure you're making profit in your business and how to get your products in front of more people (especially through stores) with tactical tips you can take and use right away.
Melissa is a colour loving truth telling business coach who's passionate about retail, fashion, and design. She was a former lecturer of fashion business with 25 years in retail and wholesale. Melissa has built two multi-million dollar product businesses that she sold, She owned a retail store and been a buyer for big brands, She also has been a seller and exhibited at over 50 trade shows, She also worked with 100's of brands to help them grow to over a million in sales
By the time you finish listening, you'll learn:
Mistakes small business owners make with where they spend their money and the top 3 priorities of where your money should go as a small business owner
The exact components that your email pitch should have when reaching out to retailers and store owners
An above-and-beyond was to distinguish yourself to store owners and retailers that will make you stand out against the rest
Getting into online and in-person art galleries to grow your art business with Hayley Price
00:29:30
If you're an artist, then galleries are something that has probably crossed your mind a time or two. Getting your artwork featured in in-person galleries for more exposure may be something you are currently working on... but did you know that online art galleries are an incredible way to grow your art business, too? Today's special guest Hayley Price shares with us her own art career, details about the online art gallery she owns (The Scouted Studio), how she showcases emerging artists on her platform, and how you can get into more in-person or online galleries to grow your art business starting today.
Hayley Price is an an artist, owner of the online art gallery The Scouted Studio and Coach and Owner of The Art Coaching Club. With experience, starting and running her own art business, growing an online and physical art gallery and coaching artists internationally how to better run their art business, Hayley has learned the art business inside and out. Her passion is giving artists the tools they need to reach their version of success as creative entrepreneurs.
By the time you finish listening, you'll learn:
How art galleries have changed in the last 5 years and how to leverage online and in-person art galleries to grow your art business
What The Scouted Studio online art gallery is and how you can become part of it
How Hayley helps artists grow their art business and the resources available to you
Managing your inventory to actually make a profit with Ciara Stockland
00:23:26
Inventory (the raw materials we have and the finished final products that we sell) is most likely the biggest expense for almost every single physical product based business out there. And one of the most important factors on if we actually make money or not in our business is solely dependent on how much we charge for our inventory! With so much importance being on our inventory, it's a topic that isn't talked about enough, which is why we have special guest Ciara Stockland on the podcast today.
Ciara help businesses use their inventory to create more profit and keep more cash. Ciara has owned and operated businesses since her early teens. As a serial entrepreneur, her business mindset and tenacity led her to opening her first store in 2006 which she then franchised. Her vast experience in both retail and wholesale industries led her to launch the first to market wholesale subscription box for boutique retailers, which she built and sold within 18 months. Most recently Ciara has launched the Inventory Genius, a coaching program for inventory based business
By the time you finish listening, you'll learn:
Why the number of SKUs you offer can make or break your business
The importance of knowing your numbers so you are actually making a profit in your business
How to increase the price of your products to align with the amount of money you want to make in your business
How to make your overall content strategy for your biz easier on you with Ruthie Sterrett
00:30:31
Most of us know that the saying "if you build it, they will come" isn't true - and most of us, as small business owners, have flat out experienced that when we come out with an incredible product that we are so excited to share about... and then we hear crickets. The TRUE saying is "if you build it AND market it effectively they will come" and today's special guest Ruthie Sterrett is sharing with you how to attract, nurture, and connect with your audience for more sales.
Ruthie Sterrett is a marketing strategist and founder of The Consistency Corner, a marketing and content agency for small business owners. She helps businesses create consistent content that drives revenue through quarterly planning, simple marketing best practices, positive reinforcement, and accountability. She has found most small business owners are wearing so many hats that marketing often is inconsistent while they juggle all the things, so she created the Consistency Corner to help you create simple content frameworks which build trust and lead to sales every month.
By the time you finish listening, you'll learn:
The 3 main components of marketing - attract, nurture, convert - and how to implement these components into your business today
What the saying "know, like and trust" really means
How you can get ahead of the holiday season by content planning with specific holiday campaigns and how to make the holiday season easier on you
SEO is one of those tech-related parts of running a small business that a lot of creative small business owners keep a distance from. But once you start to learn what it is, how to implement it, and how important it is to your business, I guarantee you'll have a change of heart for this incredible tool that can help you get in front of more people and make the most of the content you create for the long run. Today's guest Nina Gibson shares her top tips on how to maximize your keyword SEO (with insights on how to find the right words to use for your product titles, inside your product listings and more), what settings to adjust in Shopify for SEO benefit, and how to use blogs for informational SEO to get your website found for people who are searching questions where you provide the exact solution they are looking for with your products.
Nina is an SEO expert and visibility enthusiast with over 15 years of digital marketing experience. She is passionate about helping business owners elevate their visibility (and bottom line) with smart and holistic SEO strategies. She’s also a corporate drop-out, multi 6-figure business owner and mom living on the southern coast of Maine!
By the time you finish listening, you'll learn:
At what point SEO matters in your business
The top mistakes small business owners make with SEO so you can prevent them from happening within your business
The types of SEO that matters most, from keyword SEO, website settings SEO, and informational SEO - and how you can get started today
Top tips to help you get reinspired with Instagram with Attaliah Strubel
00:41:14
When you learn about the Instagram algorithm, it can help you get more views... but views don't always translate to sales. So what actually DOES lead to more sales from all the time we spend on social media? Today's guest Attaliah shares with us how to use storytelling, how to show up authentically, and how to connect with your audience so you can sell more of your products through Instagram. She'll talk you through some of the top Instagram mindset blocks that hold us back; the fear of stumbling our words, the fear of being judged by others, the fear of posting a poll on our stories that no on engages with, so you can let those old limiting beliefs go. And she'll share hashtag and posting strategy with you, too.
Attaliah Strubel is a business coach specializing in passive income and content monetization. She's on a mission to help women break free from their screens and build thriving online businesses. Attaliah is all about empowering women to not only reach their goals but also live their dream lives. Through her coaching sessions, online resources, and inspiring speaking engagements, she's dedicated to guiding women toward the fulfilling careers and lifestyles they truly deserve.
By the time you finish listening, you'll learn:
How to use storytelling, vulnerability, and behind the scenes content to connect with your audience on social media
How to get inspired to create content on Instagram and how consistent you should be
How to get over the fear of showing up on social media so you can
Hidden tips and tricks that MOST aren't sharing about SEO with Crystal Waddell
00:32:25
We're diving even deeper into SEO today with top tips, tricks, and hacks for your website with Crystal Waddell. This episode is full of GEMS of knowledge on how to take your SEO game up a notch; from making your product title between 50-60 characters with a special (genius) tip on what words to use to fill up all those characters, why you SHOULD be on Etsy (and all the platforms) to amp up your SEO game, and how to use a Google Business Listing to elevate SEO even further. You're going to walk away with actionable, easy to implement tips that you can put to work today to help you get found when people are searching for products just like yours on Google.
Crystal is an agile digital marketer (fancy word for "I wear a lot of hats"!) She's scaling her Etsy handmade business using Shopify and sharing her journey and lessons learned along the way! Crystal helps other business owners by training their staff to do the website SEO tasks that generate visibility and sales.
By the time you finish listening, you'll learn:
How to define the keywords that you want to "win" so when people search for them on Google, your products are found
How to leverage a Google Business Listing to show up on Google search results
Unique ways to use your product title and meta description on Shopify to get customers to click through to your listing when searching on Google
The top 3 apps you should be using on Shopify with Erin Alexander
00:33:36
Shopify can be an intimidating beast - there are so many components you can add, options to fill in, apps you can use. Which is why today we are bringing in special guest Erin to share with you her top tips for Shopify and top mistakes to avoid. From getting more reviews, adding in easy upsells that customers can add to their cart with the click of one button, updating your images to be SEO compliant, and using Shopify's email capabilities, you are going to walk away with tips and insights to make your Shopify site even better.
Erin Alexander is the creator of Product Powerhouse and helps product-based business owners show up online with confidence. She's the host of the Product Powerhouse podcast and she teaches online shop owners how to build, grow, and scale their online business through courses, digital products, and coaching. She's a wife, mom to two kids and two pups, loves being near the water and is addicted to Popcorners.
By the time you finish listening, you'll learn:
The best app to use to automate getting apps on your Shopify website
Why compressed images, alt text, and file names of your images on your Shopify website are important for SEO - and an app that can do the updating for you to make them SEO compliant
Getting starting with Shopify email and what automations to set up today
Taking the stress out of finances with Staci Millard
00:43:38
The biggest mistake small business owners make is selling their products without ever looking at their numbers to know if they are actually making a profit, including ALL of the expenses in their business, in order to keep their business afloat. Most small business owners take a guess at what their product pricing should be and before you know it, they are struggling to pay the bills, struggling to buy more raw materials, struggling to even think about hiring help... and it all stems from one sneaky issue, which is your product pricing. In today's episode, Staci Millard shares how to use numbers to grow your business and how to take the stress out of finances so you are truly making money and making an impact and growing your business for the long run.
Staci Millard is a mom of 2 and multi-passionate entrepreneur. She grew and sold her first seven figure business before she was 35 while raising her daughters. She believes in three non-negotiables for every successful business- making money, heart-led impact on those we serve, and having a great life because of our businesses not in spite of it. Staci works as a fractional CFO and business mentor for entrepreneurs helping them scale and have the success she knows we can all achieve.
By the time you finish listening, you'll learn:
What terms like profit, revenue, cost of sales, overhead, break even REALLY mean
How to look at your numbers to know if you are ready to come out with new products or not
How to add in the cost of labor and the cost of overhead to your business to make sure you are covering your expenses on every single sale of your products
How to tell if you're building your business on top of quicksand
00:23:14
If you saw a construction company trying to build a skyscraper on top of quicksand, you'd wonder what the hell they were doing, wouldn't you?
Because you KNOW that in order for a skyscraper to be sturdy, for all of the floors to be built on top of each other, that it needs to have a solid foundation. The solid foundation is the ONLY thing that allow the structure to be stable.
Common sense, right?
Well, my question for you is on that same topic… are you building your business with a solid, stable foundation… or are you building your business on top of quicksand?
Most small business owners are trying to build a business on top of quicksand, and then they wonder why it’s not growing, why it’s not leading to consistent sales, why it’s just not working, and why they are exhausted, burned out, and stressed along the way.
So in today’s episode of the Product Biz Podcast, we're diving into what it means to build a business on quicksand and what it means to build a business with a solid foundation, so you can start 2024 on the right path to creating your best sales year yet.
By the time you finish listening, you'll learn:
What it means to focus on growth, longevity, and ACTUAL progress in your business… instead of shiny object syndrome
Why business growth is NOT a matter of doing more or working harder… and why it’s a matter of working on the right things that actually move the needle forward
What it means to be reactive and urgent in your business vs. having a solid foundation in your business… and which one leads to consistent sales
How to become the leader of your business, or the “captain of the ship” so you are directing your business to its end destination by setting the course on the RIGHT path - instead of being below deck, stuck in the day-to-day busywork
The POWER of an outside perspective for your business to keep growing
00:24:47
Here’s a hard truth - your brain will always try to keep you safe and comfortable instead of moving towards growth and possibility (that’s why it’s called SELF-sabotage, because it comes from your own SELF).
That’s because your brain’s ONLY job is SURVIVAL - to keep you safe.
Back in the early days, SAFE meant to be safe from predators, finding shelter to survive the night, thinking proactively about food sources and water…
But in today’s day and age, we HAVE food, water, shelter and NO predators… so how does your brain, which is geared towards survival, keep you safe today?
It’s by this silly little thing called your comfort zone.
And an outside perspective is the ONLY thing that can combat a warm, fuzzy, comfort zone that just DOESN'T want to let you go otherwise.
Think of it this way - if you DON'T have outside perspective, you will fall to the trap of your own thoughts.
You may THINK of making a big move or taking that next step…
But you may also start to question if you are doing it right.
Or if you are “good enough” to even do it.
You may start to question "Who am I to think this is possible? Who am I to go out of my way to do this big scary thing?"
And as soon as your brain starts to question in this way… you stop taking action. And when you stop taking action, you stop growing.
In today’s episode, we talk about how to break this habit of self sabotage.
By the time you finish listening, you'll learn:
How your brain was MEANT to keep you safe in the caveman age when threats were present... and how it keeps you safe and comfortable in today's day and age when there are NO active threats present
Where thoughts like "who am I to think this is possible?" and " I'm not cut out for this" and "they are so much more smart, bold, confident, extroverted, X Y Z more than me" originate from so you can stop them from sabotaging your dreams
Why NOT having an outside perspective will make you fall into the trap of playing small, preventing your growth
What you can do TODAY to help you grow if you DON'T have someone with an outside perspective to turn to for support
Beat burnout and ignite performance with Jimmy Burroughes
00:46:31
Running a successful business is less about what you do and more about who you are, what you prioritize, and how you hold your energy. Think of it this way: you can have the best product and the best strategy in the world, but if you are burned out then you won't get too far because you'll be too exhausted and overwhelmed to bring that strategy to life or bring that amazing product in front of more people. Becoming a high performer - how you manage yourself, your energy, your priorities - is the only thing that will take you as far as you want your business to go. And today's special guest, Jimmy Burroughes, will be sharing with you how to beat burnout and ignite performance.
Jimmy is an Ex-Army Officer, MBA grad, and former corporate high-flier now on a mission to change the way Leaders create bottom-line results without burning out.
By the time you finish listening, you'll learn:
How to become a high performer and prevent burnout by focusing on your purpose, a mindset of abundance, and by prioritizing connection, exploration and downtime
The ways that burnout presents itself through feelings of anxiety, exhaustion, isolation, overwhelmed and unmotivated
What to do if you are feeling unmotivated with the projects you have going on in your business
What's the true reason why you are running your business?
00:32:14
Here’s one of the biggest mistakes that small business owners make.
When thinking about the reason WHY they want to grow their business…
Why they are spending hours on Instagram each week, spending thousands of dollars on suppliers, spending all week long making product, spending EVERY weekend at markets, spending time away from family/kids/loved ones to try and make it work…
When asking “what is it all for?”
Most small businesses list all of the things they would buy, experience, or get when they become successful. The new car, new house, Disney vacation, Mexico vacation, get out of debt, and more.
Or they think of all the people they want to prove wrong when they become successful. The husband, the mom, the friends, the people who doubted them.
I hate to break it to you… but money (and validation from others) is one of the worst motivators out there.
We THINK that reaching our MONEY goals and the potential new car will motivate us to wake up 2 hours early to get the things down that we DIDN’T get to yesterday in order to give our business the dedication it needs to grow… yet we hit the snooze button and let our to-do list grow longer and longer each day.
We THINK that reaching our money goals and the potential vacation will encourage us to work efficiently when our kids are at school to make the most of every second so we get closer to that goal… yet we spend so much time aimlessly picking up our phone and scrolling social media and we just can’t seem to break the bait.
We THINK that aiming toward our money goal and the potential debt payments will motivate us to do what is required, to be committed, to be dedicated to our business… yet we do the same thing over and over, wondering why nothing has changed.
That’s because money is NOT a great motivator.
That doesn’t mean we SHOULDN’T have tangible money goals. It simply means that there’s ANOTHER part to the equation.
And when you understand the second part of the equation, it’ll give you the drive and purpose and WHY behind your business to change how you show up, which changes the results that you see, which coincidentally gets you closer to that monetary goal.
During this week’s episode of The Product Biz Podcast, I walk you through an exclusive exercise that I shared with my Product Biz Academy members during our 2024 PBA kickoff call.
This exercise that YOU have access to led my members to say:
“I've had a personal breakthrough. For the first time EVER I am ALLOWING myself to feel like this business is truly mine and ALLOWING myself to open up and bring this one to my heart. I have had 3 other businesses and never ever felt like I do right now about this one.” – Andria
“This exercise made me dig deeper and actually made me start to cry. It created such a powerful connection. It further solidified that it’s not just a skincare product or skincare company that’s just making things for profit. I am actually helping people make healthier choices in their healing journey. Very powerful moment.” – Daisy B.
“It feels like my business has a purpose and it’s not just a hobby anymore.” – Daisy C.
Now it’s your turn to experience the same, so you can show up in a new way for your business to reach ALL of the dreams you have with a PURPOSE that drives you forward.
2 hidden, universal principles that determine your success in business
00:30:23
Most small business owners say they want more sales, more opportunities, more orders, more money…
But in reality, they don’t have any additional SPACE for more orders.
And I don’t mean physical space.
I mean energetic space.
If you are stressed out, burned out, spending all of your time on busy work, wondering why your sales aren’t increasing…
I hate to break it to you, but the reason your sales aren’t increasing is BECAUSE you are stressed out, burned out, and spending all of your time on busy work.
When there is SPACE, it will be FILLED.
So how are you creating space with your business?
How are you SHOWING the universe that you are ready for more?
How are you running your business to be ABLE to actually HANDLE more orders?
What activities are you focusing on to make your business EASIER on you so you CAN handle more?
During today’s episode of The Product Biz Podcast, we dive into 2 universal principles that, when applied, will lead to more sales.
If you master these, you WILL see an increase in sales… and a decrease in stress, burnout, and busy work.
These universal principles govern WHAT happens to us and the sooner you understand them, the sooner you see results.
Overcoming the need to prove yourself with Megan Blacksmith
00:49:35
The need to prove something to someone, the belief that we can only relax and be happy with our day if it was “productive”, the thoughts that "nothing is working for me", the fear of reaching out to that influencer or showing your face on your Instagram stories… What do these all have in common?
These are common limiting beliefs of business owners.
When I prove myself to THIS person, then I will be happy. When I am productive, then I can be happy with my day. When I get rejected, it means I’m a failure. When things aren’t working out for me, it means I’m not capable or it’s not possible.
These limiting beliefs lead us to feelings of self doubt, overwhelm, frustration… and they also lead us to constantly stay in busy mode.
Because being busy means we can avoid the uncomfortable work, being busy means we can avoid the courage that is needed, being busy means we can avoid disappointment or rejection or any negative emotion.
And before you know it, being busy has stopped progress from happening in your business. And this is what we call self-sabotage.
Today’s special guest, Megan from @becomingzesty, shares with you how to overcome these limiting beliefs, why language is so important for success, and how you can start to create habits and act as if you already have what you want, in order to shake these limiting beliefs for good.
Megan Blacksmith is a speaker, NLP Trainer and mindset ninja. She is the co-founder of Zesty and the Becoming Zesty podcast. She trains coaches, practitioners and leaders with the tools for faster (inner) transformation without fighting themselves along the way through Functional NLP, a combination of the principles of NLP, functional medicine and compassionate coaching.
Top marketing mistakes on your product labels that PREVENT online sales
00:28:39
One of the biggest struggles that I hear from small business owners is that they can sell their products pretty easily at markets when they are physically there to talk about their products and let the customers touch, smell, feel, see, and try the products in person...
And at the same time, they struggle to get ANY online sales simply because the customers aren't able to experience that same things that they do in person.
Have you ever had that thought?
Here’s the truth – your products should do all the selling for you. And if they are only selling when YOU are there, that means your products are missing key pieces of information ON them.
Your products should do the selling for you to the point that if you AREN’T there to talk about them or if the customer ISN’T able to see the product in person, they still know EXACTLY what the product is, who it’s for, what the benefit is, and why the need it.
And this type of marketing magic can be done through your product labels and product photos.
Today’s episode of the Product Biz Podcast we dive into the marketing copy that you need to have on your product labels for customers – and retailers – to actually be interested in your products.
You’ll learn the top mistakes to avoid and hear real life before and after examples of super small label tweaks that will lead to more online sales, more in-store sales, and more interest from boutiques and retailers.
THIS is what’s needed for customers to actually buy your products online and for retailers to re-order your products because they are actually flying off the shelves!
And if you’ve been stuck thinking that the only way you can sell your products is if people see/feel/touch them in person, then this episode is for you.
How to turn these simple marketing ideas into followers and sales
00:41:17
We're kicking off a brand new mini series on the podcast where I deep dive into a specific small business and provide tactical, easy, simple next steps that YOU can learn from based on real life examples.
And today we’re diving into how to top marketing tactics that you can easily implement to get in front of more customers.
During this episode, we’re doing a live marketing audit for Product Biz Academy member, Rose from @sweetrosies_soaps, where you’ll learn top ways to get more followers and get more sales including:
How to determine a marketing budget for the year so you have specific funds set aside to get in front of new people
How to massively scale on Instagram by partnering with others that have followers in your niche – and how not to get TOO choosey
How to encourage your retailers to buy OTHER products that they haven’t bought yet for larger orders
How to uplevel your Faire/Etsy/website listings if you’ve hit a plateau
How to tell if your business is at a ceiling of the current stage and what’s required of you to get to the next stage
How to know if you should be prioritizing marketing strategies over coming out with a new website
Website marketing & homepage strategy to CONNECT with your audience
00:27:21
What type of experience is your website (especially your homepage) giving to both customers AND retailers when they land on it?
Does this experience embody your brand, or does it give off a mismatched vibe?
Are the people landing on your website also getting the right information sequenced in the right way so they understand the story piece by piece that gets them one step closer to purchase?
Website marketing comes down to the visuals, the images, the colors, the words, and the sequencing of it ALL that portrays your business and products in a way that leads customers (and retailers) to purchase.
During this episode, we’re doing a live website audit for Product Biz Academy member, Erin from @nopooproducts, where you’ll learn top website marketing strategy including:
How your website content should be sequenced on your homepage to tell the full story of your business
What customers and retail stores should see RIGHT when they land on your website to start to understand the experience they will get from our products
How to make sure your brand (colors, fonts and more) is present on your website and also how to make sure your main brand value is EMBODIED on your website
What your top menu items should say to encourage the sale
When should you expect to consistently start paying yourself with your business?
00:37:36
Paying yourself is one of those taboo topics that most people DON’T talk about which is why most people are confused, discouraged, demotivated with their business.
The truth is, there’s a big difference once you decide that a potential hobby of yours is now a business. And once you make that decision, contrary to popular belief, it DOESN’T mean that you will automatically make instant money that you get to instantly use on whatever you want in life.
Building a business with longevity – a business that will last, a business with results that will compound, a business that is set up for success in the long run, a business that you can scale with less of your time while it grows more and more – will require time, energy, resources, and money for it to get set up in that way.
And the first 2-3 years of your business are the most critical for the type of foundation needed that LEADS to the growth and success that most small business owners DO want.
In today’s episode, we talk about when to expect to start paying yourself and why investing back into your business with a long-term vision is critical in the first 2 years so your business CAN catapult in growth.
How this former teacher & current mom is now making $1,700 in ONE day with her small business
00:39:51
This week’s podcast episode is a very special interview with Erin Davis, owner of No Poo Products. Erin was a former teacher, turned stay-at-home mom of 2 who started a business on the side during her kids’ naptime, turned all-in small business owner who is now having $1,700 sales DAYS with her small business... which is almost as much that she would make in one MONTH when previously working as a teacher.
During this episode, you’ll learn what it took for Erin to make the decision to go all-in with her business instead of going back to a teaching career… and what she had to let go of within her business in order to make her business growth actually happen.
We talk about letting go of safety nets and “plan B”, and how to free up your time to GROW your business for MORE sales by making backstock, removing porch pickup, doing LESS markets, NOT coming out with new products, and hiring help… and you’ll hear first-hand how you have to let GO in order to let IN.
Erin has been in Product Biz Academy for the last year so you’ll hear directly from her how much being inside of a coaching program with support and community has helped along the way, too.
Erin Davis is the founder and owner of No Poo Products. She has a passion to help busy moms be able to simplify their morning routine by providing clean dry shampoo and other hair and body products that are safe for the entire family.
How to get featured in news media for more exposure WITHOUT paying a dime with Gloria Chou
00:32:09
Growing a small business comes down to getting your products in front of more people. That’s truly the name of the game. And one piece to that puzzle that will help you get in front of massive amounts of people for the long run is through PR and news media by being featured in gift guides, product roundups, and more.
Think of it this way – when you are featured in an article, you get exposed to the audience that reads that article for the long run. If someone is looking for a Mother’s Day gift guide this year… or next year… or the following year… they may come across YOUR feature in a gift guide on the internet.
And the more gift guides and product features you are in across each season, holiday, and topic that’s relevant to your product, the more exposure you get! So, the main question becomes… how do you GET this type of exposure and get featured in gift guides and more? And today’s episode with special guest Gloria Chou will show you exactly how to do just that.
Gloria Chou is an award-winning Small Business PR coach, helping product owners, get more profitable, invisible by leveraging the power free media features. Her number one mission is to make PR accessible for diverse small businesses so that everybody can be seen and valued.
By the time you finish listening, you'll learn:
The difference between gift guides and product roundups and how they can help you get more exposure to your products
How to find the contact email of editors to pitch your products to where your products will be a perfect match for them
How to turn your email pitch into ones that editors will love so they decide to feature you
4 TOP traits of highly successful people... that you can learn from being a beginner
00:37:01
Most small business owners only have FUN in their business when they are GOOD at what they are working on – when it comes easy, when they see success quickly, when they see results easily, when they feel they are the best of the best at it.
Can you relate? Do you naturally have a shitty time when you are bad at something or are learning something new and it DOESN’T come easy to you?
Well, let me ask you this… How much more likely would you see results if you had fun with the skills you were shitty at, so you kept at them and actually enjoyed the process and finally became good at them to the point that it led to results?
Business is a lot like sports. And when you play a sport, you usually start out as a beginner and work your way to expect status while having fun along the way. But most business owners look at their business in the complete opposite way.
Today you’re going to learn some of the top lessons from being an all-star high school sports benchwarmer and how these lessons translate into being a SUCCESSFUL small business owner.
During today’s episode, we’ll chat about: - How to leave everything at the door when you step foot on the court - How to show up every day, even IF you aren’t “good” at what you are working on, UNTIL you get better - How to be a team player and cheer others on even when things AREN’T going your way - How to have FUN with your evolution – rather than only having fun when you are good at something – even if you are a type A perfectionist - How to get back to foundations when you lose a game
How amazing is it that a computer program can whip up blog posts, email campaigns, social media captions and more in the matter of seconds?
How amazing is it that some small business owners are outsourcing their ENTIRE marketing department (blog posts, email campaigns, social media captions and MORE) to Chat GPT?
The real reason this is amazing is NOT because of the "quick fix" that Chat GPT provides... the reason this is amazing is because the small business owners who DON'T hand over the reins of their entire marketing to Chat GPT will actually see massive success over the next 12 months.
Here's what I mean:
Your customers, your email subscribers, your followers, your blog post readers, and the rest of the human population can subconsciously tell when a piece of content was created by Chat GPT.
That's because Chat GPT is not a human. It's kind of obvious when you really think of it.
And when small business owners rely on Chat GPT for all of the WORDS in their business (aka the marketing in your business), they are removing the human aspect of their business. And one of the main reasons small businesses actually become success is BECAUSE of the human aspect - that is now being removed!
Unfortunately, what will happen to those small business owners is that their audience will get desensitized to their content... which means they will stop reading. Soon engagement goes down, email open rates go down, website visits go down, and once you lose people, it's pretty dang hard to get them back.
This is what Chat GPT truly is leading to.
If you are one of the small business owners who doubles down on AUTHENTIC, human to human marketing during this time when most are looking for an easy way out and quick fix, you will see incredible success.
And that's exactly what today's podcast episode is about. And if you didn't catch on just yet, this podcast episode is a little bite of satire. You're welcome.
22 May 2024
How to successfully grow a business when your products are priced MUCH higher than your competitors with Laura from The Necklace Studio
00:23:44
In today's episode, we interview Laura from The Necklace Studio who is a Product Biz Academy member that has seen some amazing growth!
Before joining Product Biz Academy, Laura tried to run a business with a business partner that did not work no matter what they tried, which led to closing the business.
Laura then started her own business and was worried about selling products at a high price point ($350 - $550) in a saturated market (jewelry).
But in the year after joining Product Biz Academy, Laura has sold 51 necklaces, has made $21,000 in sales on Etsy, and has her products sold in 2 stores.
Laura shares how she feels like anything is possible; not only from having the step-by-step processes inside Product Biz Academy, but also by learning how to believe in herself, show herself commitment, celebrate the wins, be accountable, how to enjoy the journey every step of the way, and more.
Doors to Product Biz Academy close THIS Thursday at midnight. Enroll now at www.monicalittlecoaching.com/join
05 Jun 2024
The simplest hack to get comfortable talking on your Instagram stories for more sales
00:34:22
What’s the main reason why you DON’T talk on your stories consistently?
Is it because you don’t like the sound of your voice and cringe to hear it when you playback what you posted… and you wonder what others will think about your voice, too?
Is it because it literally takes hours to get the PERFECT 60 second clip to post on your stories… and it frustrates you to spend that much time to get it right?
Is it because you don’t know what to say and are worried about being judged by others for not saying the right thing?
During today’s episode, I share with you a simple and FUN hack to get you comfortable with showing up on your Instagram stores. And this is a hack that I even recently started to do, to make showing up on Instagram easier and easier for me (even after years of already being front and center on IG!) And believe it or not, talking about your products is how you can sell more products. So, the sooner you get comfortable and confident talking loud and proud about your products on social media, the sooner you will make more money! And here's how you can make it easier on your starting today.
12 Jun 2024
Do you feel like you're bothering people when you talk about your products on social media?
00:32:11
One of the BIGGEST pieces of feedback I hear from small business owners is…
“I don’t want to talk about my products or business too much on Instagram because I feel like I might be bothering people.”
“I don’t want to talk about my products or business too much on Instagram because I feel like I might just be talking about it TOO much.”
“I don’t want to talk about my products or business too much on Instagram because I feel like people will get bored with what I have to say if I say the same things or show the same things over and over.”
“I don’t want to talk about my products or business too much on Instagram because people will unfollow me.”
If you’ve ever had these thoughts or other variations of these thoughts, I can almost guarantee that you love to come out with new products. (Am I right or am I right?)
Why can I almost guarantee this?
Because when we come out with new products, we no longer feel like we are bothering people. Because it’s something new! Something that hasn’t been done before! It’s exciting! And your brain starts to convince you that you could hardly be bothering people with something new, exciting, and never been done before.
So here’s what happens: before you know it, your bank account isn’t growing because you are constantly coming out with new products (hello raw ingredients, new labels, new packaging) and because all of your time is going towards launching something new and something else new and something new again.
And the cherry on top is that you’ve lost the chance to learn good old-fashioned marketing and selling… because your only strategy is newness, excitement, and never-been-done-before-ness. Which turns into a rinse and repeat cycle that can get pretty expensive and pretty exhausting.
What if I told you that constantly coming out with new products is a sign of being a people pleaser? A sign of not wanting to bother people or disrupt the piece? And a sign of self-sabotage that you might not even be aware of?
We’re getting deep today. And if this sounds anything like you, play special attention to this week’s episode so I can guide you through this and show you what’s on the other side of authentically owning what you speak about and how you show up for your business so you can make more money in your business.
Améliorez votre compréhension de The Product Biz Podcast by Monica Little Coaching avec My Podcast Data
Chez My Podcast Data, nous nous efforçons de fournir des analyses approfondies et basées sur des données tangibles. Que vous soyez auditeur passionné, créateur de podcast ou un annonceur, les statistiques et analyses détaillées que nous proposons peuvent vous aider à mieux comprendre les performances et les tendances de The Product Biz Podcast by Monica Little Coaching. De la fréquence des épisodes aux liens partagés en passant par la santé des flux RSS, notre objectif est de vous fournir les connaissances dont vous avez besoin pour vous tenir à jour. Explorez plus d'émissions et découvrez les données qui font avancer l'industrie du podcast.
