The PR Playbook Podcast (The Silver Telegram, Ronjini Joshua)

 Have you ever wondered how Wikipedia works? How to get a page or article listed? Or even if you should do it? Well, I’ve done it and it is not as easy as submitting an article. In this podcast, we talk to Wikipedia expert, Rhiannon Ruff from Lumnio Digital on what you need to know before creating a Wikipedia article, best practices for content submission and what may go wrong if you don’t do it the right way.

If you have other questions we don’t answer in this pod, feel free to check out our website at www.thesilvertelegram.com or send us an email at ronjini@thesilvertelegram.com.

Join our LIVE Instagram show every Thursday.  We will answer your frequently asked PR questions, give tips, and talk about industry trends.

Lumino - Brand Reputation Management - Social Listening Services (luminodigital.com)

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Communication is everything in society, business and family. Every part of our lives touches on the dynamics of communication and that’s at the core of what we do every day as PR professionals. I was really excited as I sat with author and behavioral scientist Sharon Christiaan as she walked us through the five principles of communication and a quick introduction to her new book titled: "The Lost Art of Communication Intelligence: The Definitive Guide to 21st Century Communication"

If you have other questions we don’t answer in this pod, feel free to check out our website at www.thesilvertelegram.com or send us an email at ronjini@thesilvertelegram.com.

Join us on Instagram live on Thursdays as we answer burning PR questions, give tips and talk about industry trends.

Sharon Christiaan:
In addition to writing, I'm also a behavioral scientist and public speaker. Over the past two decades, I've assisted hundreds of leaders and professionals from over 40 industries and 25 countries to transform their outdated communication methodologies.

Visit her website for more details and the new book:
https://www.sharonchristiaan.co.uk

LinkedIn Profile:
https://www.linkedin.com/in/slchristiaan/

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Getting back to in person live events has been an interesting journey. From the 3-4 trade shows I’ve attended recently there’s been a lot of change and uncertainty. But I definitely picked up on some great tricks along this short path so far. Tune in to this podcast to hear some tips and tricks you may not expect from going back to events.

1. Request a list before you head over. - Did you know you can request the attendee list? Especially if you are an exhibitor but you can also do it if you’re an attendee who is potentially interested in an expanded relationship down the line. If you don’t get the exact list, you can get a previous list or even take a stab at the exhibitor list that’s available online. Of course, if you are an exhibitor don’t forget to ask your Sales contact for the pre-registered media list in advance so that you can connect and share news with the media during the show.
2. Book meetings in advance if you can. - A best practice that I always preach is to plan ahead as much as possible, however, I did notice that booths weren’t as busy as they have been in the past, so you may want to hit up booths that you REALLY want on the first day and early if you weren’t able to get that appointment.
3. Announce news at the show. - Big fish, small fish and medium fish are all playing in a similar sized pool these days. Don’t shy away from getting media attention and making an announcement or even announcing trends relevant to the show.
4. Go for the big meetings and connect in the App. - You’d be surprised at who is accessible when there aren't many folks around. If your show has an app, download and connect and go for those big meetings. Since less people are on-site (at least for now) you may have a better chance of getting in front of some key players. We all need to eat at some point.
5. Take advantage of happy hours at the show for networking. - The last two tradeshows I went to were both major and both hurting for people to attend their happy hour networking events at the end of the day. Take advantage of this opportunity to turn on the charm, network and unwind all in one.
6. Follow up ASAP. - Attention spans are short and quality connections are few and far between. If you want them to remember you follow up and/or connect as soon as possible. While it’s always ok to reconnect the week that you return to the office, I noticed that the sooner I connect with new people, the more likely I am to remember what we talked about to send a detailed follow up and the more likely they are to remember my face.

If you have other questions we don’t answer in this pod, feel free to check out our website at www.thesilvertelegram.com or send us an email at ronjini@thesilvertelegram.com. Join us on Instagram live on Thursdays as we answer burning PR questions, give tips and talk about industry trends.

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 The crowdfunding game is not all buzz and excitement anymore. You can no longer launch an “interesting” crowdfunding campaign and expect it to hit a million dollars. But the truth was you never could. Crowdfunding is probably one of the most misunderstood platforms to build communities. Many aspiring entrepreneurs thought of it as an easy way to raise funds and launch, but crowdfunding is far from that.

In this short podcast I’ll talk about how crowdfunding has changed since we started in 2011 to crowdfunding today in 2022. Join me for the trip down memory lane as I chat with my colleagues.

If you have other questions we don’t answer in this pod, feel free to check out our website at www.thesilvertelegram.com or send us an email at ronjini@thesilvertelegram.com. Join us on Instagram live on Thursdays as we answer burning PR questions, give tips and talk about industry trends.

Remember to like, share, and subscribe for the next episode release. 

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Does the term “influencer marketing” make your wallet cringe? Well, that’s for good reason. Influencer marketing is not what it used to be and is it really the most useful allocation of your funds? In this episode we sit down with our partners at Kynship, Taylor Legacy to talk about brand seeding and influencer marketing that creates genuine and authentic brand relationships.

Get ready with your pen and paper as Taylor gives you some apps to try all of this out on your own.

https://www.kynship.co

Kynship is a top influencer marketing agency for DTC brands looking to grow their revenue. Our influencer marketing process has 3 stages - product seeding, organic posting, and paid media.

Tagger - https://www.taggermedia.com/
Facebook brand collaborations
- https://www.facebook.com/creators/tools/brand-collabs-manager
Mighty Scout - https://mightyscout.com/
Kynship App - https://www.kynship.co/

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Choosing a crowdfunding platform and the differences between the two has always been a challenge for those that choose rewards-based crowdfunding, but what are the real differences between the platforms? Before you jump into crowdfunding here what you should know to select the platform is best for you, each has its advantages and disadvantages. Let’s jump in.

Kickstarter

• Recently Brandon Sanderson, fantasy book author secured more than $20.8 million from 84,600 backers in just three days.
• Kickstarter only offers fixed funding, which means your company only receives money after the campaign is successfully funded. If you fail to reach your funding goal, all money pledged will go back to its backers.
• Kickstarter doesn’t allow photorealistic renderings and requires that you have high quality realistic images of your campaign offering.
• Kickstarter is focused on North America and UK.
• Campaigns go through an approval process that will guarantee the quality of the campaign.
• The fees for Kickstarter is a 5% fee and a 3% to 5% processing charge.

Indiegogo

• Julie Kronstrøm Carton and Christian Adel Michael, the brother-sister team behind MATE ebike campaign, raised over $6.8 million, making it one of the most successful campaigns ever on Indiegogo.
• Indiegogo offers a variety of funding options at different stages of development including both fixed and flexible funding.
• Indiegogo allows tracking and additional marketing opportunities by way of affiliate marketing, referrals and more.
• If you’re an international company, Indiegogo is the way to go.
• You can start a campaign right away.
• Fees are between 4% and 9%, depending on if the campaign meets or doesn’t meet its goal.

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The question of what a press release is and when you can use one is always an interesting one. In this podcast, I get to chat with the CEO of eReleases, Mickie Kennedy about best practices in press releases, the effectiveness of the press release and best practices in knowing how, what and when to publish news. 

Listen in to get an understanding of how press releases work and how to make the most of them.

If you have other questions we don’t answer in this pod, feel free to check out our website at www.thesilvertelegram.com or send us an email at ronjini@thesilvertelegram.com. Join us on Instagram live on Thursdays as we answer burning PR questions, give tips and talk about industry trends.

Remember to like, share, and subscribe for the next episode release. 

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This is a big question for companies when factoring in budget. Budgets for PR can vary but you typically get what you pay for. You’ll want to know a few things that you want to get out of your budget before going into the conversation of what it will cost. But today, i’ll give you some key indicators of what you’re paying for. What you’re truly paying for when you get into a PR agreement is the time and expertise. The more expertise they have, the more useful and strategic PR pro’s can be with their time.

Any solid starting budget for a quality PR program that will get you regular media attention and results will start around the $4-5K /month. If you’re working with a freelancer you may be able to get into a slightly less budget of somewhere around $3500 but going under that is going to net you less results over a longer period of time. 

Where is the time going? Most of our time is spent strategically researching and crafting story angles that we think will land. In addition, at our agency we really focus on the journey of hte audience so, what is the intention of what we want them to do and how do we want them to feel? Are we setting up building blocks for purchase decisions, are we improving reputation or are we supporting investor interest and credibility. 

A good PR pro is considering all of this when pitching, selecting media and coming up with ideas to get you in the media. Essentially, you’re paying for the best plan towards your target audience.

What you are looking for as a customer at the end of the day is results. How much is a quality article worth for you? How much traffic will it drive? If you haven’t done PR before, you may not know the answer, but remember that PR agencies typically host a ton of services outside of just media relations. Content creation, marketing strategy, social media support. So depending on what you want and how much time each of those activities take you have to be realistic about what those items are worth to you and budget that way. Some agencies may be able to start you with a project so you can see how you work together before getting locked into a longer agreement. Many of our clients do this when they want to vet us out or if they want to do seasonal projects. If you ever have questions about pricing, I’m happy to dive in and have a discussion if you email us at info@thesilvertelegram.com

Cheers and good luck!

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Making sure your brand is recognized benefits you in any stage of growth you’re at. In the beginning, it may be supporting investor relations, driving customer engagement and interest, sales and moving further along. It could be the credibility and longevity of your brand. At some point your brand may want to make a name for the executives and further drive widespread recognition for the brand. There are four keys to driving home your brand’s recognition and positive reputation.

1. Consistent messaging
2. Delivering a differentiated message
3. Authenticity
4. Exposure

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In today's episode we had a chance to interview Alexandrea Levis who is the Founder & CEO of Arro Financial Communications.  Her company provides full-service marketing & PR in the asset management space.   In this episode we cover how startups should prepare for their IPO and the best practices for a PR Interview.   Arro helps its clients build and maintain a solid reputation that investors can trust.  Alexandrea shares 3 key secrets for startups:

1) how to maximize your PR/marketing budget, 2) how financial firms can harness PR to raise money, 3) how to create effective content to attract investors

Alexandra is Founder and CEO of Arro Financial Communications, a full-service marketing and PR firm specializing in the asset management space. She is responsible for new business development, client services, and agency growth. Prior to establishing the agency, she developed and ran marketing and public relations campaigns at Global X Funds, an NYC-based ETF issuer, where she served as Vice President of Marketing.


Follow Alexandra:
https://twitter.com/arrofincomm/
https://www.linkedin.com/in/alexandralevis/

Our Team: Arro Financial Communications (arrocomm.com)

Please like, share, and subscribe to be notified of our next episode.  If you have any questions or want to learn more out our services, please visit our website. 

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In this world of content is king, there are two main types of content. Earned content which is the typical media relations practice that P.R. Pros, like myself, are most effective with.  Sponsored content, which is a growing practice of content creation and placement as a bridge between journalists and marketing P.R. Pro’s. In this episode, listen in to hear more about how you can pay to be featured in the media and best practices on making it work for you.

5 Best practices

• Tell your story and stay authentic
• Make it relevant
• Offer up good advice and digestible tips
• No hard selling
• Give people some homework

Remember to subscribe, like, and share.  Visit our website to see how we can you with your PR projects.

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 PR goes hand and hand with business development whether you realize it or not., that’s why it’s important to develop solid CRM practices in your organization early and often. 

Today, I interview JP Van Dyke, a lead gen specialist and certified LinkedIn expert to talk about how to manage your CRM process and best practices when messaging new prospects.

JAC Consulting has worked with 1000's of  businesses, startups, entrepreneurs, political consultants and political campaigns across the globe.

Visit JP's website for more information:
https://www.jacconsulting.com/

Remember to like, share, and subscribe to be notified of the next podcast release.
Visit our website to see how we can be of assistance with your next PR Campaign. 

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 There are many different types of releases in today’s day and age. Content has been diversified so working with options is always great.

Today's episode, I chat with Sonya Nelson of Brandpoint on the different styles of MAT releases, why and when you should use them and how they are different from the traditional PR we all know and love.

Brandpoint: https://www.brandpoint.com

Remember to like, share and subscribe to be notified of the next episode.  Visit our website to see how we can help your next PR Campaign. 

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When you’re doing media interviews there are definitely some key things that you want to keep in mind to put your best foot forward not only for yourself but also for your brand. In this podcast we are discussing a few best practices to take note of when jumping into an interview. Spend 15 minutes listening and upgrade your interview skills now….

Some key things to keep in mind when you’re interviewing with media is: 

1. Do your quick research and background on previous interviews or articles from that reporter, journalist or podcaster.
2. Give your background and why you’re credible.
3. Have the story that YOU want to tell in your mind.
4. You have the right to remain silent…and not answer questions you don’t want to answer.
5. Have a call to action for your interview.

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Brand awareness in a noisy digital environment is very important. Now more than ever it's important to remember branding as you work through almost any and every day. Every communication is a branding opportunity in this podcast, we’ll talk about:

• The biggest branding challenges in today’s landscape
• Branding mistakes you want to avoid
• Some easy tips that will keep you at top of mind.

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Starting to drive brand awareness for your business and startup is something that you may naturally want to do once you get started. Building your brand helps drive brand awareness that helps with recruiting, investor relations, business development and sales. So what are some easy building blocks of scoring media coverage. We’ll getting your business profile published could be a good starting point. Here’s what you need to know before getting your profile published.

Remember to like, share and follow for the next episode release.  Check out our website for additional details to see how we can help you with your next PR project. 

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When we are diligent PR professionals, we like to expect that our clients will appreciate and respect the work we do. While everyone can do PR, they may not necessarily understand the industry and its best practices, we understand that. 

That’s why in this short podcast, we go over some media common sense. This is an essential listen for anyone that plans on working with a PR agency or trying to understand the media better. Tune in to get your Media Common Sense now!

Be sure to subscribe to be notified of the next podcast.  Like & Share

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It’s always a little awkward to think of yourself as an expert or as a thought leader, but there are certainly unprecedented benefits to doing so. In this podcast we talk about 3 reasons why you should start building your personal brand, 3 ways to start building your personal brand and 3 best practices to keep in mind.

Listen in to learn the inside secrets to PR....

Be sure to visit our website to see how we can help your next PR Campaign.  Please like, share, and subscribe for the next episode launch.

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As we’ve seen in the media on a regular basis, the power of language can really shape your reputation and your public image/perception and sometimes even affect the way people do business with you. Consider current events of Kanye West and Kyrie Irving and how what they have said in public (Twitter, broadcast interviews, etc.) has affected their livelihoods in a big way. Now, despite the fact that there are many reasons for this, the most important element is the use of language. In this podcast I’ll discuss why language is so important and how you can leverage PR to improve your reputation and stay consistent so that you can align with your high level goals.

Why is language so important

• Impacts your reputation, may impact your business deals, there’s a line where personal and business life blurs and we have seen that with folks like Tesla CEO, Elon Musk and Uber former CEO Travis Kalanick have had so much of a laser focus on them. The bigger the waves you want to make the more important it is to create focused messages around what you want to talk about and champion. It’s never a wrong decision to stay “no comment” when journalists or anyone takes you out of your comfort zone.

5 ways to stay aligned when you’re speaking to the public

• Prepare your messaging.
• Be as honest as possible, Keep private things private.
• Stay consistent.
• Don’t say anything you haven’t planned for or feel uncomfortable with.

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Many of us already have existing content that we are working with on our websites. It may be data, white papers, blogs or case studies. The problem is that we write some content and then leave it as just that. Something that came up one day. You posted about it and then left it there. If you are strategic about your communications, creating a content amplification campaign or plan can be the best way to leverage minimal resources. If you’re starting with a white paper, listen in to learn XX ways to amplify your content: 

First of all your white paper should either address and solve a challenge that your target audience is facing or be educational.

1. Create a long and short version of your piece
2. Chop it up to use the one piece of content as multiple social media posts 
3. Create multiple formats including, image, video and sound
4. Use it as an abstract for a contributed article
5. Pitch is as a standalone topic to the most targeted media audience
6. Create a set of ads around the content
7. Plan an expert  webinar
8. Create a marketing brochure/landing page
9. Submit a speaker proposal around the topic
10. Post it more than once

Remember to subscribe for the next episode release. Please share & like.

Visit our website to see how we can help your next PR Campaign

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 Hello and Welcome to the New Year and Episode 113, Best Practices for Managing Events. I'm on my way to CES as we speak and I thought this would just be a good reminder to make sure that you have things, you know, dialed up.

When you're going to a trade show. And so some things that people don't consider or think of because maybe it seems trivial or they just forget, I wanted to kind of chat about and create a little checklist for you. When you're heading off to different trade shows this year. I know January is busy for us and then it picks up again in March, and then June.  Here's my personal best practices for managing events.  I want to cover some of the basics. Listen up so you're prepared for the next event with these helpful hacks.

First of all, some basics:

1. Always create a booth schedule, so people can take breaks, eat food, see the show 
2. Agree on your booth/show messaging
3. Have snacks and water at the booth
4. Have a physical or digital schedule at the booth where you can schedule meetings
5. Create a link for meetings later on.
6. If you’re an exhibitor, get the media list to book meetings in advance or at least let them know if you’ll be announcing something new at the show.
7. Have a press kit with your newest information avaialble
8. Leverage the power of QR Codes
9. Ditch the swag and go for valuable content
10. Make everything digital
11. Always have a video, but get rid of sound and go for subtitles
12. Follow up as soon as possible

Be sure to like & subscribe to be notified of our next podcast release.  Check out our website to see how we can help with your next PR Campaign. 

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When making budget cuts, PR and marketing have traditionally been the first place to be affected. The thought is that marketing and PR can be done by anyone. The truth is that effective storytelling is not as easy as everyone guesses. If your competitors cut their comms budgets too, who is out there making the noise. This makes the same case as we did in the pandemic, if you’re not making noise then you don’t exist. In this podcast we discuss 5 effective ways to leverage communications and maximize your budget to stay visible during a downturn.

1. Invest in brand visibility
2. Create thematic programs
3. Create Create Create - Diversify your content types
4. Plan your content and production in advance
5. Stay authentic and consistent in all your content 

Be sure to subcribe and like our show.  Wanting more tips & tricks? Check out our website for more details.  

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We discovered so much during our PR Essentials sessions that will be airing in January about trends, things to watch out for and how PR is shifting in the New Year. It is more important now than ever to keep your brand visible but what does that look like for you and your brand? Here are some major trends we identified going into 2023 that you should consider in your PR strategy.

1. The Metaverse is here and marketing through meta concepts will keep you relevant
2. Content is now and will always be king
3. An integrated communications strategy is the best strategy (you need to create multidimensional programs)
4. Social equity remains very important and a driving force in tech
5. AI and automation will continue to mature
6. Leveraging a more targeted approach to prospecting will bear the best fruit.

Be sure to like & subscribe for our next podcast.  

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What are reporters chattering about in the media? What gets them excited, and what's coming down the pipeline when it comes to the tech industry? 

Tune in as we ask some of our favorite tech reporters what they are looking at today and heading beyond 2023.  

Be sure to like & subscribe for the next episode.  Visit our website for details on how we can help your next PR Campaign.  

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Listen in on our new segment of The Tech Hot List, where we’ll reveal which reporters you need to contact depending on what you are pitching and some best practices to go along with it.

All of our Tech Hot List episodes will have a complimentary blog on our website:

PR BLOG — PR, marketing and content development for Tech, Cannabis, & Hemp (thesilvertelegram.com)

This week we are covering “breaking news” reporters! Tune in to learn how you can connect with some of the best news journalists for your next breaking news story. 

Please remember to like & subscribe for our next episode.

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The digital revolution is not only changing the way we socialize but now moving into the way we operate as a business and communicate with others. In this session, we'll be discussing the next generation of marketing in the metaverse and what people need to consider as we continue on the path to a more digital revolution. 

What can you absolutely not ignore when it comes to marketing and messaging?

Be sure to visit our website for more details! 

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Pitching TV is slightly different from the trials and tribulations of online pitching to journalists. Oftentimes when you have a more local angle TV is the way to go, especially if you want to build a regional presence. In this episode I discuss best practices when pitching to broadcast media, who you need to target and how to follow up.

1. Identify which local shows you want to pursue
2. Create a media alert about your event, activation or news
3. Send it again about 3-4 days before the event to the newsroom
4. Follow up in the wee hours of the morning by phone
5. Don’t be afraid to call until they tell you no!

Be sure to like & subscribe to be notified of our next podcast episode.  Check out our website for more details on how we can help. 

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The conversation around social equity in technology is consistently growing, but is the landscape changing along with it? What needs to be changed? What conversations need to be had and who needs to be involved? Are you a startup or brand with a social equity initiative? What does that even mean? There are so many questions to answer around this important conversation to secure diversity in the future of technology and remove the barriers that have traditionally kept the industry so unjust.

Be sure you listen in on our latest podcast release.  Like & Subscribe to be notified of the next episode.  Visit our website to learn more about our services.

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 There are a lot of budget cuts happening in today’s landscape, however, understanding the importance of your communications budget is a strategic move.

 Many businesses fail to realize that waiting to start their PR budget after the recession will cost the business more money.  Ramping up your comms program down the road - you’ll end up starting from zero and spending more money in the end. In this podcast we address:

• How to continue a flow of communication
• The importance of branding and messaging in a recession 
• Ways to keep you ahead of the leadership pack and
• How a good communication strategy can net positive for your business in 2023

Why cutting marketing during a recession can bite you in the A$$ ! 

Be sure to like & subcribe for the next episode!  Visit our website to start your PR comms today...  Don't wait til it's too late. 

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A scary but looming reality, there is a recession among us with the aftermath of COVID, political tension and a shifting digital economy. During this discussion we'll talk about how brands can keep themselves visible, relevant and profitable during an economic downturn. The marketing activities you typically may do, may not work in this recession and it could be time to try something new.

Find out how brands are staying ahead featuring our guest, Mary Elizabeth Elkordy with Elkordy Global Strategies.  You can find out more about their services at:

Click Link: Elkordy Global Strategies 

Like, share and subscribe for the next episode release.  

Visit our website to learn how we can help you with your next PR Campaign.

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As we navigate marketing in an uncertain market it is important to make the most of what you have Freshening up your content can give your business development and sales team new life. Content is still king and understanding which pieces of content will work for you is important. You don't need to overdo it but planning a few vital pieces of content will help drive business, brand awareness and marketing as you build your brand.

Listen in as Ronjini provides key insights to help boost your content marketing plan for 2023.  Be sure to like, share, and subscribe to notified of our next podcast. 

Visit our website to see how we can help you with your PR Campaign.

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Hello and Welcome to Episode 121. Today we are talking to the senior business development manager at Brandpoint, Sonya Davis, on how to leverage sponsored content.

Digital marketing success isn’t just posting a blog or two, sending out a tweet and waiting for the traffic to pour in. No, digital marketing is a long-term play. One that you invest time in planning and one that will pay off if done right, like building a house on a solid foundation.  Tune into this episode to learn how to leverage sponsored/paid media.  Grab your pen and paper to take some notes...

Be sure to like, share, and subscribe to be notified of the next podcast release.  Check out Brandpoint to learn more about paid media.  

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Sometimes it’s tricky to know what to look for in your PR agency. In this podcast I talk about some of the honest challenges and benefits to using a PR agency as well as what to look for when you’re selecting an agency.

Tune in and listen up for hottest PR tips and tricks used by the Pros.  Be sure to share, like and subscribe for the next episode annoucement.  

Visit our website to learn how we can help you with your next PR campaign. 

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Establishing yourself as an expert can bring your personal and professional brand a new level of awareness and attention that you haven't had before. Building thought leadership and expertise is the new calling card for top executives across industries. In this session, TST experts will cover best practices in thought leadership, personal branding and how to leverage thought leadership to drive higher arching brand visibility.

Find out how to:

  -Create and put yourself into an expert category.​​​​​​

  -Write for your target audience.

  -How to pitch media outlets your expert stories.

Be sure to tune in and listen up for the best PR insider tips.  Like, share and subscribe for the next episode release.  Visit our website to learn more...

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Welcome to Ep 125:  How to create a successful podcast featuring our guest Colin Gray - founder of the PodcastHost.com

Colin is the go-to resource for everything related to a podcast.  Their services range from starting a podcast to helping a seasoned podcast pro excel their platform.   Not sure where to begin? Then, listen up! In this episode we dive into Podcasting 101.  How can your business benefit from a podcast? How do you get started? How do you grow your audience?  Let's get started....

Learn more at: The Podcast Host - Helping you launch, grow & run your show

The PR Playbook Podcast started in 2019, and we continue to grow thanks to our listeners.  Be sure to like, share, and follow to be notified of the next episode.  

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Welcome to episode 126 - Supercharge your Startup Growth in 6 Months.

If you're excited to grow your startup and need a plan that will fuel your brand visibility, this is the session to join.   

What are the elements that need to align and what are the things that you can do without?  Not sure? Then, tune into our latest podcast for the inside secrets to accelerating your startup.

Chris Truglio is a mentor, inventor, and advisor for startups.  Your "go to" resource to help your startup launch with a successful mission.  Visit Chris' website to learn about the program he offers and sign up for their newsletter. 

Visit our website to learn how our PR Services can benefit your business.  Also like, share and subscribe for our next podcast release.

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Hello and welcome to episode 127. This is a Hot List episode which means I'm gonna be revealing some of the hottest startup journalists and reporters that is our theme.

Today we're going to talk about startup journalists. Now, every niche in a vertical industry, has a list of reporters that cover it and it's our job as PR people  to uncover these people. However, it's not always easy to find the journalists.  Tune in to learn how your startup can successfully connect with the industry's best journalists.  

Visit our website to learn how we can help your next PR Campaign.  And - please like this episode, share it with friends and subscribe for our next episode. 

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New marketing opportunities through influencers have taken over digital media however, how do you know which platforms and people to double down on? How does it all work and what are the strategies that will turn your leads into customers? In this discussion, we talk about what's happening in influencer marketing today, how to work with influencers and how to decide if it's the right decision for your business.

Join our panel of experts to learn the inside secrets about using influencers.  Our panel of experts include: 

Alexa Curtis - Influencer & CEO at Life Unfiltered
Home - Life Unfiltered with Alexa

Cody Wittick - Co-CEO at Kynship
https://www.kynship.co

Be sure to visit our website to learn more about our PR Services for your next campaign.  Please like, share and subscribe to be notified of our next episode.

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Join us for another episode of the PR Playbook.  Today's episode we feature an interview with serial startup founder Chuck Temple, author and entrepreneur.

In the best-selling book titled - "Startup to Sold ", Chuck leads readers through his journey of going from a broke college graduate with no business education or experience to the successful owner of an industry- leading, multimillion-dollar company.  

Chuck Temple is a highly successful entrepreneur that has founded three million-dollar industry-leading companies. Started on a shoestring and with no additional funding, the first of these companies, DVD Your Memories, became one of the largest and most successful personal media transfer companies in the US.

By the time DVD Your Memories was acquired in 2012, the multimillion-dollar company had twenty-seven full-time employees with four offices in two different states.

Having begun his entrepreneurial path with no formal business education, Chuck received his MBA from UC Davis with a focus on entrepreneurship in 2016, the same year he won first place in the prestigious Big Bang! Business Competition.

Chuck, along with his business competition partner, founded the Electric Scooter Guide in 2019, which became the world’s leading resource for the personal electric scooter market within a year. While Chuck successfully exited the Electric Scooter Guide in 2022, he continues to be recognized on the street as an influencer due to the hundreds of YouTube videos and live shows he and the Electric Scooter Guide team created.

Chuck currently resides in the San Francisco Bay Area with his wife and young son. He currently teaches go-to-market strategy for UC Berkeley Extension and consults for small- to mid-sized companies. When not teaching or consulting, you can find him at the local parks playing with his son or running a pickleball ball club.

Be sure to like and share this amazing episode... And, click the follow button to be notified when the next episode launches.  Visit our website to see how we can help you with your next PR campaign.

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Join us in this episode to learn the best practices for writing an award winning press release.  In this episode Mickie Kennedy, the Founder & CEO, of e-Releases helps guide us through the process of drafting a press release.

Basically, a press release is a usually a third party announcement that you issued to the media or to the public. And it can be simple and straightforward, just like communicating an event. There's really five key areas of a press release.  Do you know how to write a press release that will grab the media's attention?!?  Dive into this episode to learn more about press releases! 

Remember to subscribe for our next episode. If you enjoyed this episode be sure to like & share with your friends. Visit our website to see how we can help you with your next press release. 

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Tune in for another amazing episode of the PR Playbook Podcast. Today's episode is at the heart of all businesses and startups - ROI... Are you getting enough leads that help boost your sales?  Then you need to listen up, and take notes because Tara Lassiter provides top secret strategies during this episode.  Tara owns her own business as a Customer Journey Strategist.   

ROI is a big conversation when it comes to marketing. Although we all “know” the benefits of PR to bring visibility and credibility to a brand, how do we measure the benefits for those number minded folks? Because after all the numbers don’t lie. In this episode we talk about how to make sure you’re mapping PR to leads and the best ways to take advantage of PR for sales.

Remember to like, share and click the follow button for the next episode. Be sure to check out our website to see how we can help you with your next PR Campaign.

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 Knock out your media interviews like a pro! Featuring PR Experts Kerri Gerbis with Ovation & Jasmine Stanley with The Silver Telegram. 

CEO & Founder of Ovation, Kerri has trained hundreds of business professionals internationally on presentation skills, storytelling, etiquette, and emotional intelligence.  Her enthusiasm, humor, and energy inspire multiple repeat-client engagements.  

Jasmine Stanley with The Silver Telegram brings decades of PR Skills to this episode of The PR Playbook Podcast.  Join us for another informative interview to learn the secrets to formulating a successful media interview.  Are you ready? Do you know what it takes for a great interview with the media?  Then, tune in and take some notes! 

Please like & share with your friends.  Be sure to subscribe to be notified of the next episode.  Visit our website to see how we can help you with your next PR Campaign. 

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In this podcast episode, we explore the concept of a media briefing and its importance in preparing for a successful media interview.

A media briefing serves as a valuable tool to equip you with the necessary background information to approach an interview and achieve your desired outcomes. Tune in as we delve into the reasons why and how you should assemble a media briefing sheet before your next interview.

Be sure to like and share with your friends.  Visit our website to learn how we can help you with your next PR Campaign.  

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This is another session from our PR Essential Summit 2022.  It's more apparent now than ever that recession proofing your communications plan is important.  You can't predict everything that's going to happen.  However, I think in this discussion we should be covering all your bases, and making sure that whatever communications plan you develop is dynamic, and nimble.  The Silver Telegram works with Startups who need professional help developing their PR strategies.  We are also joined by Kelsey Shumway who is the Director Of Sales at Repurpose House.  One of our key partners who help develop a clear plan of action for your social media that will drive more customers to your front door. 

So, join us for this discussion on recession proofing your communications plan.  If you'd like us to help with your next PR Campaign, then make sure you visit our website for more information.  

Be sure to subscribe so you can be notified of our next podcast release.  And remember to hit the like button and share this with your colleagues. 

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Public Relations: The Unsung Hero of Website Conversions

Firstly, let's clear the air: why are we even talking about public relations (PR) in the context of website conversions? Isn't PR all about image building and reputation management? Well, yes, but that's not all it is. So, how exactly does PR tie into website conversions? Let's hear from Irwin Hau himself.

Join myself and Irwin in this latest episode of The PR Playbook Podcast to learn more about website conversions.  Irwin is a private business consultant and Founder of Chromatix, a multi-award-winning web design and conversion agency based in Melbourne, Australia. Since opening shop in 2009, he's gone on to amass over 70 awards and mentions for work in web design and digital solutions.  And be sure to visit Irwin's other business - Conversion Cow.    

Turning Visitors into Customers: The Role of PR

Now, attracting people to your website is one thing. Turning them into paying customers is another ball game altogether. As Hau puts it, "The ultimate goal of PR is to foster trust and build relationships with your audience. Once that's established, conversions are a natural outcome."   In this episode you'll learn Hau's five C's for successful conversions.  

This speaks volumes about the role of PR in website conversions. It's not just about driving traffic; it's about cultivating meaningful connections with your visitors, providing them with value, and ultimately guiding them towards a purchase decision.

However, remember that PR is just one piece of the puzzle. A stellar PR strategy combined with an optimized, user-friendly website and exceptional customer service can make your conversion rates skyrocket.

Let's ponder over this: is getting people to your website enough to drive sales and conversion to customers? Absolutely not! As our conversation with Irwin Hau has highlighted, it takes much more than that.

Hau's perspective provides valuable insights into the complex relationship between PR and website conversions. The crux of the matter is that PR, when harnessed effectively, can boost brand credibility, foster trust, and create a conducive environment for conversions.

So, next time you're strategizing on improving your website conversions, don't just focus on SEO and digital marketing tactics. Consider how a robust PR strategy can tie into and amplify your efforts. After all, in the words of Hau himself, "A good PR strategy can be the missing link between getting traffic and getting conversions."

Ready to start your next PR campaign, then visit our website to see how The Silver Telegram can provide your business with the tactics you'll need to increase brand awareness and create more sales year over year. 

Remember to subscribe to be notified of the next podcast release.  If you enjoyed this podcast, then hit the like button and share it with your friends.  

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Being discoverable will be key for 2023. After all, when is it not? Join us as we talk to two SEO marketing experts on the latest trends in search engine optimization, how to rank higher and drive customer attention on the web.

We feature TST team members - Grady Moore and Megan Alba in this latest episode of The PR Playbook Podcast.  Join us to learn what the experts use for SEO hacks & tips.  

Be sure to subscribe so you can be notified of our next episode.  And, make sure you like and share with your friends.  Visit our website to learn more about what the TST offers.  

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As a B2B leader, you need your business to stand out so that you can connect with more prospects – even if you have a small team and limited resources. That's where Matt Bell with MessageUp provides leadership with content strategy. Content marketing has become mission critical for B2B companies to connect with prospects in today's digital world. 

In this episode, we interview Matt Bell to learn more about his team at MessageUp.  How did an Engineer end up in marketing? How can a well executive content strategy help your company stand out? We dive deep into content marketing in this episode.  Learn the inside tips to take your business to the next level.

Be sure to subscribe to be notified of our next episode. If you liked this podcast, please hit the like and share button.  Visit our website to see how we can help your business. 

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PR Essentials Summit - Beyond Media Coverage featuring April White who is a 3x Award-Winning PR Agency Founder (Trust Relations).   

In this episode we feature an episode from our PR Essential Summit.  Learn the tips and tricks used by the top PR pros.  Going beyond media coverage is critical for a successful PR campaign.  Do you know what it takes? Listen up to this episode and be ready to take notes! PR is the driving force behind your brand exposure and image.

If you like our podcast, please subscribe to be notified of the next episode.  And be sure to hit the like and share button with your friends.  Visit our website for more information on what we offer at The Silver Telegram. 

April's podcast is the PR Wine Down - you can check it out: CLICK HERE. 

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Case study is a great piece of marketing collateral that can work for your brand in many ways. Not only is it a great way to showcase your successful skills, but it is a good way to generate positive content for PR purposes including press releases, blogs, proactive pitching angles and more. 

We always recommend that you get early buy-in from customers at the contract stage of the process so that you have some ammunition going into a relationship. Listen more on how to maximize the use of your case study to develop more business and brand awareness.

To discover more - check out our latest blog post with in-depth analysis and hidden tactics used by the Pros...   Building case studies for PR | THE SILVER TELEGRAM

These ideas & tips will make you look like a PR hero to your customers and to your own team members. 

Be sure to like and subscribe for our next episode release.  

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Can you believe it - the holiday season is fast approaching.  Are you ready for the holidays?  Is your company trying to figure out how to setup and secure gift guides for the media? Figuring out your business's holiday deals and bundles? What are you pitching to the media?  Are you totally confused, and not sure where to start?  Check out this episode of The PR Playbook Podcast to help you get started ASAP...

Be sure to tune into this episode.  Ronjini helps provide expert tips and hacks on how to get your business gift guides ready for the holiday season.   If you want to reach out to Ronjini to have personal 1 on 1 support, then visit The Silver Telegram right away.  You don't want to miss the deadline!  

Be sure to subscribe for the next episode launch.  If you enjoyed the episode, please like and share with your friends.  

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In today's digital age, podcasts have become a compelling medium for storytelling, networking, and brand building. But how does one make the jump from listener to sought-after guest? Dive in with us as we unveil the secrets on how to become a podcast guest.

Ronjini provides her top-secret tips used by the experts to secure a spot as a guest on your favorite podcast.  Get your pen and paper ready to jot down some notes.  Tune in now to learn more about taking the first step to become the podcast guest everyone wants to hear from! 

Be sure to subscribe to be notified of our next podcast episode.  Please like and share with your friends to help spread the message of The PR Playbook Podcast.   Every review helps us bring you more content like this!

 Do you still have questions about becoming a podcast guest? Check out our contact us page to reach out to Ronjini.   

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Social Media Decoded - Is social media intimidating? Are you confused about how to create content? Would you like to have your business excel on social media? Join us for another episode of The PR Playbook Podcast.  Today we are interviewing Karlyn Ankrom who is the founder of Oh Snap! Social.     

Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.” Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses who were decidedly social allergic, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsticking their social media” in just one hour per week.

Please hit the follow button to be notified of the next episode launch.  If you enjoyed the episode, please hit the like button and share it with your friends.  This is the best way help us continue to grow.  Thank you!  

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In the dynamic world of events and tradeshows, PR and Marketing stand as the twin pillars of success. Do you know how to make sure your next tradeshow or expo is a hit with your customers and visitors? Are you prepared to showcase your business? Listen up to today's podcast to learn the key steps you can take right now to be better prepared for your next expo or tradeshow.  Ronjini has led several successful PR & Marketing campaigns for a variety of tradeshows.   Learn the same information used by the PR Experts.  

Events and tradeshows stand as unparalleled platforms for brands to showcase their prowess, engage directly with their target audience, and foster invaluable industry connections. Leveraging these events effectively requires a blend of strategic storytelling, eye-catching visuals, and real-time engagement tactics. When executed with precision, they not only amplify brand visibility but also cultivate lasting impressions that drive business growth.

If you enjoyed this podcast, please subscribe for the next episode and share with your friends.   If you need expert assistance, please reach out to Ronjini on our website.  We'll make sure your next PR campaign is successful!  

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If you're tempted to cut your company's marketing budget and D.I.Y. public relations using A.I. such as Chat GPT - is that really a good idea?  Can you save money, or will it cost your business more in the long run? Confused? Not sure what to do?  Listen up to this episode of The PR Playbook Podcast featuring Joe Zappa with Sharp Pen Media.  You'll learn the steps needed to have a successful PR strategy for your business.  

Joe Zappa is a content marketer, journalist, and academic who has spearheaded content programs for dozens of businesses. He was the editor of the martech trade publication Street Fight from 2018 to 2023. Joe earned his BA from Brown and his PhD in comparative literature from Cornell.

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Hello and Welcome To episode 145. Today, I'm going to cover a Hot List where we're talking about all the consumer tech reporters - at least the top 10.  CES 2024 is coming up in January, and I know everyone's getting ready for the event in Las Vegas. CES is the largest consumer technology expo every year.

Be sure to check out of our Blog Post - The Tech Hotlist For Startups (LINK HERE), you'll see some of our outreach methods for events and CES. Today, we will have a quick chat about the consumer tech Hot List and who's on it, and which outlets are really the ones that are driving the most traffic and doing the most dynamic things in consumer technology.

Some tips to remember:

• Always do your background research on each reporter to identify timeliness and relevance.
• Read the reporter’s previous articles.
• Check for article collaborators who may also be good contacts for your story.
• If you’re searching for contacts, check the masthead of the media outlet which is usually on the “About us” or “Contact us” page. You may also find it in the media kit.

Our “Hot List” of breaking news reporters

The Verge, David Pierce | USA Today, Jennifer Jolly
Nicole Nguyen, WSJ | Alex Perry, Daily Beast/New Yorker
Mashable, Pete Pachel | Kim Komando
PC Magazine, Eric Zeman | Lauren Good, WIRED
Brian Chen, NY Times | David Carnoy, CNET
Alex Cranz, The Verge | Engadget, Nicole Lee

Please like & subscribe for our next episode launch.  Your support helps keep the show at the top of the charts.  Be sure to visit our website to see how we can help you with your next PR Campaign.  

Are you ready to start your list? Do you know which outlet to reach out to? Or, even how to reach out to reporters?  We're here to help answer your questions.  

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Maximize Your CES 2024 Experience in Las Vegas: Uncover Top Insider Strategies for Unforgettable Success! Dive deep into the heart of CES 2024 with our expert-guided podcast, designed to elevate your Las Vegas adventure to new heights.

Ronjini Joshua (Owner & PR Expert - The Silver Telegram) has gathered a treasure trove of insider tips, tricks, and strategies straight from industry insiders to ensure your experience is nothing short of spectacular. Whether you’re a first-timer or a seasoned attendee, our actionable advice and exclusive insights will empower you to navigate the event like a pro, make meaningful connections, and uncover opportunities at every turn.
 
Tune in to transform your CES journey into an unforgettable success story!  Please click the like button and share it with your friends.  You can reach out to us to help navigate your next PR Campaign.

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It's getting closer to the end of the year and businesses are starting to develop their marketing budget for 2024. Has your business started planning? Right now, is really the time to do that. I encourage you if you haven't started; to start thinking about strategy that ends out the year and starts the new year because this is a great way to position your business for the new year. 

Sometimes you may get stuck when you’re starting to create your PR strategies. In this podcast we talk about some simple ways to get started in thinking about a PR strategy where you don’t have to reinvent the wheel. The key of developing an effective strategy is really knowing where you want to end up. In this episode I talk through:

• Where do you want to go?
• How to leverage your competitors.
• Looking at a long-term view of how to leverage the right PR tactics.

Be sure to tune into this episode to learn the best practices to get ready for 2024.  Start the year off with a bang and launch your PR Campaign January 1st!  You can reach out to The Silver Telegram and schedule a 30-minute virtual meeting to get expert one on one advice with Ronjini Joshua - CEO/Founder.  

Visit our website right now before it's fully booked.

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Podcasts are a hot commodity and one you should explore pitching when you are in the world of getting brand visibility. So, in this blog I’ve pulled together a hot list of podcasts for the growing world of eCommerce which is bustling at the moment.

Some tips to remember when pitching Podcasts: 

• Create a podcast profile/bio
• Offer 2-3 interesting topics that are targeted towards the podcast audience
• Prepare by listening to previous podcasts that have been recorded
• Don’t forget to do your part to share on social media and tag the host and podcast on LinkedIn.
• Always have a high-res photo (300 dpi) of yourself ready for promotion

Our “Hot List” of eCommerce Podcasts (and then some)

Beyond the Inbox | The eCommerce Fuel Podcast
2X eCommerce Podcast | The eComm Manager Podcast
My Wife Quit her Job | Future Commerce Podcast
eCommerce FastLane | eCommerce Lifestyle
eCommerce Conversations | The Fizzle Show
Next in Retail Podcast (bonus) | Honest eCommerce (bonus, sponsored)
eCommerce Paradise (bonus) | Secrets To Scaling Your Ecommerce Brand (bonus)

Visit our blog for the complete list:
The Hot List: e-Commerce Podcasts | THE SILVER TELEGRAM

Be sure to like and subscribe for our next episode of The PR Playbook Podcast. 
Tune in to learn more about Ecommerce podcasts.

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Welcome back to another engaging episode of The PR Playbook Podcast, where we demystify the world of social media and offer practical advice for businesses looking to make their mark online.

In today's episode, we're thrilled to have Karlyn Ankrom, the visionary founder of Oh Snap! Social, join us. This is part II of our conversation from the previous PR Playbook Podcast Episode # 142.  
.

Key Highlights of Today's Episode:

• Discovering Content Creation: Dive into the features that set Oh Snap! Social apart. Learn how its intuitive design and swift performance can benefit your business.
• Boosting Visibility: Explore strategies on using Oh Snap! Social, to increase your business's visibility and engage more effectively with your audience.

Everything you need to get noticed, gain traction & take charge of your socials — without adding anything extra to your plate.

Don't miss out on these invaluable insights! Make sure to hit the follow button to get notified about our upcoming episodes.

Loved this episode? Show your support by hitting the like button and sharing it with your friends. Your engagement is what fuels our growth and enables us to bring more content like this to you.
.

Thank you for tuning in, and here's to your success in the ever-evolving world of social media!

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In recent times, the issue of media censorship has sparked widespread debate, raising questions about its impact on the credibility of public relations. In our upcoming episode, we're excited to delve into this complex topic with April Margulies from Trust Relations Agency. Discover more about their innovative approach at Trust Relations Agency.

Public Relations (PR) is not just a component of your marketing strategy; it's the powerhouse driving your brand's visibility and reputation. It's about more than just making headlines; it's about crafting a narrative that earns third-party credibility and fosters trust in your brand. But in an era where major tech platforms like Facebook, Google, and YouTube are scrutinized for information censorship, how does this affect your PR campaigns? With growing skepticism towards media credibility, what strategies should companies adopt to effectively communicate with their target audience?

PR is invaluable in establishing your brand's credibility, leveraging the authoritative voice of the press. It not only broadens your brand awareness but also positions your company as a frontrunner in your industry.

Are you aiming to make a splash in the headlines with your brand's story? Tune in as April and Ronjini share practical, actionable insights to elevate your PR strategy starting today.

Don't forget to Like and Share this episode to spread the word. Interested in boosting your brand's credibility and PR outreach? Visit our website to learn how we can assist you in achieving your PR goals.

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Welcome to our next episode featuring our annual PR Essentials Summit webinar series hosted by The Silver Telegram.  Today, we're kicking it off with Karlyn Ankrom, Founder - Oh Snap! Social.   

The PR Playbook Podcast is your essential guide to mastering social media in 2024. Join us as we explore the latest trends, share top tips, and uncover the secrets to making your digital presence shine. Let's dive into the world of social media together!

Remember, the world of social media is ever-evolving, and staying informed is key. Join us next time for more insights and strategies to elevate your digital presence. Until then, keep liking, sharing, and innovating in the digital world!

Be sure to visit our website and discover how we can enhance your technology startup with proven PR Tactics   www.thesilvertelegram.com  

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Welcome to Episode 152... the next webinar series from our annual PR Essentials Summit.  We are joined with SEO Expert, Grady Moore and hosted by Ronjini Joshua with The Silver Telegram. 

We explore the multifaceted world of Search Engine Optimization (SEO). The episode covers a range of topics including the importance of SEO in digital marketing, strategies for optimizing website content, and the evolving nature of search engine algorithms. Key highlights include:

• Understanding SEO: The basics of SEO and its significance in increasing online visibility.
• Content Optimization: Tips for creating SEO-friendly content that appeals to both search engines and readers.
• Keyword Research: How to effectively use keywords to boost search rankings.
• SEO Trends: Discussion on the latest trends in SEO and predictions for the future.
• Practical Examples: Real-world examples of successful SEO strategies.

Be sure to tune into our next episode featuring our PR Essentials Summit webinar series.  If you liked this episode please hit the like button and share it with your friends. 

Reach out to us to schedule your 1:1 PR Strategy session with Ronjini:
https://www.thesilvertelegram.com

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Welcome to another episode of The PR Playbook Podcast.  Today's episode is featuring Megan Alba with Martus Solutions and your host, Ronjini Joshua with The Silver Telegram.

As a high-level strategic framework, public relations can help streamline your brand visibility, messaging and communications to key stakeholders. In this episode, learn:

- To develop strategic content planning for small businesses
- How to leverage PR principles as a solid brand foundation.
- How to create unified messages across PR, marketing, social media and sales teams.
-How to make your brand stand out as a leader!

We'll discuss how this framework can work for both B2B and B2C brands.   

If you enjoyed today's episode hit the like button and follow for the next announcement when our episode goes live.  Needing help to maximize your PR outreach? Let's connect and schedule a 1:1 Zoom meeting today.

www.thesilvertelegram.com 

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Welcome to another episode of the PR Playbook Podcast hosted by Ronjini Joshua with The Silver Telegram.  Today we are featuring an episode from our PR Essentials Summit - Media Relations 101 with our guest PR expert, Jasmine Stanley. 

Master the Art of Media Relations: Navigate the complexities of press releases with our comprehensive guide. Say goodbye to ineffective communication and hello to impactful storytelling.

Uncover the secrets of effective press releases in media relations. Why is strategic communication key, and how can you avoid the trap of overuse? Learn to balance communication with our expert guide, avoiding common pitfalls. Let's explore....

The Role of Press Releases in Media Relations
Press releases are a cornerstone of media relations, but their impact hinges on how they're used. Understanding their role is crucial for effective communication.

The Risks of Overuse and Misuse
Excessive reliance on press releases can dilute their effectiveness. Learn the signs of overuse and how to avoid diminishing your message's impact.

Strategies for Effective Communication
Discover techniques for crafting press releases that resonate. It's not just what you say, but how and when you say it.

The Importance of Targeted Content
Tailoring your message to the right audience is key. Find out how to create content that engages and informs effectively.


Tune in to learn even more secrets used by the PR pros on a daily basis.  Please hit the follow and like button to receive future hot tips and tricks to help your next PR campaign. 

If you're like to reach out for a 1:1 strategy call with Ronjini then visit our website to connect.  Let's crush those goals in 2024!  (thesilvertelegram.com)

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Welcome to the next series from our 2023 PR Essentials Summit - Thought Leadership with John Biggs from Typewriter. 

Typewriter is a project by John Biggs, former New York Times journalist and editor for Laptop Magazine, Gizmodo, and TechCrunch. His goal? To help small businesses and startups put their best foot forward when it comes to the written word.

Our host, Ronjini Joshua, dives into the world of Thought Leadership.   Whether you're at the helm of a startup or steering a Fortune 500 company, The Silver Telegram is your guide to harnessing the power of thought leadership to drive your business forward. Tune in, get inspired, and join the conversation that's reshaping the business landscape.

-->> What is thought leadership & why does it matter? <<--

Thought leadership in the tech industry is about establishing yourself or your company as a go-to expert in specific technological fields. It involves sharing insights, innovations, and forward-thinking strategies that not only showcase your expertise but also contribute to the broader conversation in the tech community. This approach is beneficial for your tech business as it builds credibility, enhances brand reputation, and positions you at the forefront of industry advancements, making you more attractive to potential clients, partners, and talent. 

Don't miss an episode! Subscribe to The PR Playbook Podcast on your favorite podcast platform and join our community of forward-thinkers in the tech industry. For more insights and resources, visit www.thesilvertelegram.com and follow us. 

Elevate your business journey with The Silver Telegram today!

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Welcome to the next series from our 2023 PR Essentials Summit - Measuring your KPI's: How to measure, monitor and maximize PR success in a new era. Our host, Ronjini Joshua, interviews Richard Benson, with Releasd 

Unlock the Evolution of PR: Beyond Coverage Metrics

PR has undergone a dramatic transformation, with today's communication professionals juggling various responsibilities such as generating coverage, content creation, social media management, influencer engagement, event organization, crisis management, and much more.

However, traditional PR reports haven't kept pace with these changes.

Many PR practitioners are still stuck using uninspiring screenshots and outdated metrics to demonstrate their value.

Introducing Releasd, the ultimate reporting tool designed to showcase the entire spectrum of modern PR activities in a visually compelling and concise format, ensuring that busy clients and executives can grasp the full impact quickly.

Don't miss an episode! Subscribe to The PR Playbook Podcast on your favorite podcast platform and join our community of forward-thinkers in the tech industry. For more insights and resources, visit www.thesilvertelegram.com and follow us. 

Elevate your business journey with The Silver Telegram today!

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Welcome to the next series from our 2023 PR Essentials Summit - Public Relations hot trends in 2024.  What's going be the hot trends in the new year?  How can you get published in The New York Times? Or, perhaps TechCrunch? What's the best way to drive sales and get your message out to consumer?  Not sure? Needing help? Then tune in and listen up...

Your host, Ronjini Joshua, interviews April White with Trust Relations & Mary Elizabeth Elkordy with Elkordy Global Solutions.  Our panel of PR experts are providing key insights into what's going to be the hot PR trends in the new year. 

You might be surprised to learn that Affiliate Marketing could be a gold mine for generating sales and spreading your branding message to consumers.   Tune in for more hot tips and tricks used by the PR Pros! 

Don't miss an episode! Subscribe to The PR Playbook Podcast on your favorite podcast platform and join our community of forward-thinkers in the tech industry. For more insights and resources, visit www.thesilvertelegram.com and follow us. 

Elevate your business journey with The Silver Telegram today!


 

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We're all feeling a bit stressed out this time of the year - taxes, work, kids, and so much more... 

That's where ZenBuds by NeurGear come into the spotlight.  A wearable device that activates your vagus nerve to help provide stress relief and improved wellness.  Ronjini Joshua interviews Jon Hacker, CEO with NeurGear to provide valuable insights about ZenBuds, and what he discovered during CES 2024 that took place a few weeks ago in Las Vegas. 

NeurGear’s Vision is to bridge the gap between technology and well-being, creating solutions that enhance everyday life.  When you remove all the worries and negative feelings around you, you will become more effective. In just 5 minutes, step into your daily life as a calmer, more centered version of yourself.

ZenBud, NeurGear's flagship product, is a first-of-its-kind auricular ultrasound vagus nerve stimulator. It's designed for ease of use and effectiveness in promoting relaxation and mental balance.
 
The NeurGear team comprises experts in bioengineering, technology, and wellness. Led by visionary founders and executives, the team is dedicated to developing solutions that positively impact mental well-being.  Be sure to visit their website for information and see how you can be part of this transformation.  ZenBud - Vagus Nerve Stimulation

Tune into this episode to learn what Jon discovered at CES, tips to marketing your crowdfunding campaign, and even more hot PR Tips.  Be sure to like & subscribe for our next episode. 


Additional Links To Visit:

Past News Releases:
https://zenbud.health/news/

FAQ Page:
https://zenbud.health/faq/

Instagram @zenbudhealth
Tiktok @zenbudhealth
Facebook Zenbudhealth
X: neurgear

Visit our website, The Silver Telegram, to see how we can help launch your next crowdfunding campaign and any other Public Relations support your tech business might need.   Let's get your 1:1 discovery called scheduled right away! 

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Welcome back to another episode where we dive deep into the stories behind successful projects. Today, we're focusing on a remarkable journey: "Cooler Keg - From an Idea to a Successful Crowdfunding Launch.

Our host, Ronjini Joshua, interviews the Founder of Cooler Keg - Anthony Bernas.
visit their website: https://www.thecoolerkeg.com/

Dive into the groundbreaking journey of innovation with "The PR Playbook Podcast" as we unravel the remarkable story of Cooler Keg: From Concept to Crowdfunding Triumph.

This episode is a treasure trove for startup companies eyeing the crowdfunding route to bring their visionary products to life. Discover the strategic maneuvers, marketing genius, and relentless perseverance that transformed a simple idea into a crowdfunding sensation.

Whether you're pondering if crowdfunding is the right choice for your venture or seeking proven tactics to launch a successful campaign, this episode is your blueprint for success.

Unleash the potential of your startup by learning from those who've navigated the crowdfunding arena with remarkable results.  Pour your favorite beverage using the Cooler Keg, and tune into our latest episode! 

Subscribe to "The PR Playbook Podcast" now and take the first step towards turning your dream project into a reality. Your next big idea deserves the spotlight; let us show you how to shine.

Visit our website to launch your next PR Campaign:
www.thesilvertelegram.com 

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In this illuminating episode of our PR Playbook podcast, our host Ronjini Joshua welcomes Julie Revelant, a seasoned B2B healthcare content writer and copywriter. As the force behind Revelant Writing, Julie has carved a niche in creating compelling content that drives thought leadership and engagement within the healthcare sector. This episode delves into the intricate world of content creation and public relations, with a special focus on healthcare.   https://revelantwriting.com/ 

Julie will share her insights on the importance of building brand awareness and trust through thought leadership, which has proven vital for leading healthcare companies looking to differentiate themselves in a competitive industry. Expect to explore various facets of content marketing, including crafting impactful case studies and developing targeted content strategies that resonate with both providers and patients. 

Julie's extensive experience in healthcare journalism, coupled with her knack for simplifying complex topics into engaging content, makes her a valuable guest whose advice is sought after by healthcare marketers aiming to elevate their brand and outreach.

Listeners will gain a deeper understanding of how strategic content can influence public relations and drive business growth in healthcare. 

Whether you're involved in healthcare marketing, public relations, or content strategy, this episode will equip you with the knowledge and tools needed to leverage content effectively in your own campaigns.

For more thought-provoking discussions and expert insights into the world of public relations and healthcare marketing, visit our website at www.thesilvertelegram.com.
 
Don't miss out on the opportunity to transform your approach to content creation and thought leadership in the healthcare industry!

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Discover the essential strategies for managing media in 2024 with Ronjini Joshua. As the digital landscape evolves, staying ahead means understanding the latest trends and tactics. Ronjini breaks down the tools and techniques you need to thrive in today's fast-paced media environment. 

Tune in to gain insights that will empower you to navigate the complexities of modern media with confidence. 

Don't miss out – listen now and transform the way you engage with the media! 

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Having a PR program is great, but what's a good PR program without the right strategy? Make sure you have your bearings in place before you begin executing a communications program. What are the key things you should consider before getting started and while crafting your strategic goals? In this podcast, Ronjini Joshua will walk through the basics of PR strategy to help you figure that out.

Episode 1 show notes and resources.

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What is a public relations program without the ever famous Press Kit? We always get asked, "what exactly goes in a press kit and how do I use it?" Well, wonder no more. In this episode, you'll learn exactly what goes in a press kit, why you may want it there, where to host it and some resources and templates to help you get started in building your press kit. Whether it's your first or a refresh, this episode is a quick guide on everything you need to know about your press kit.

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One of the most exciting things anyone gets to work on is the launch of a new product. This podcast helps you launch your next podcast in 5 simple steps. Plus we give you worksheets and the resources that you need to get it done just like the pro's.

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You've thought about doing a press release, but now you're ready to take the plunge. Or are you? Listen to this podcast to know what you need to know about crafting and publishing your next press release. Check on our official show page for resources that you need to make this podcast an action item for you or your team!

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Coronavirus has affected everything from networking to the way we work on a daily basis. While it is clearly a public health issue, since it relates to how we manage our daily lives it is bleeding into the way we work every day leading to a shutdown of offices and leaving remote workers to their own devices. This is not the first time that the news has been dominated by a cultural change or health risk. We all remember September 11th, SARS, the Zika Virus. 

This is not the first time, nor it will be the last when the world focuses on a single topic. While the stock market has definitely taken a dive, business is not at a halt and there are ways to continue to drive forward in times like these. We've put together 5 ways to leverage PR during the Coronavirus epidemic. Listen and take away actionable tasks to put on your list this week!

 

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You’ve always wanted to create videos for your brand, but it’s a big production to undertake. Brands are looking for news ways to engage with their customers to stay relevant during this unprecedented Pandemic. 

Tune in to our first expert interview with Dan Garraway, the co-founder of WIREWAX, an award-winning interactive video platform as he walks you through the WHY’s of creating video content for your brand.

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In today’s podcast I wanted to focus on industry and thought leadership because it has become a greater demand than before. In my earlier interview week with Dan Garraway of Wirewax, I also talked about the importance of digital media and the role it will play in diversifying content for brands now and forever more. Thought leadership programs are becoming more common in PR programs because the truth is, the media doesn’t really know who’s an expert anymore. Anyone with 2 years of experience can call themselves an expert.

Expertise today is more about what you know and how effective it is versus how long you’ve had the information. Of course, experience and expertise still go hand in hand, but there are more versions of expertise than there have been ever before.

Support the show (http://www.thesilvertelegram.com/theprplaybookpodcast)

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Have you ever wanted to get inside the brain of your favorite reporter? Well, we did! This candid interview with Techcrunch’s, Anthony Ha, takes you inside how a story is developed and created at one of the most coveted tech publications in the industry. Learn what makes a good pitch, an even better story, what reporters hate and the secret way to Anthony’s heart! If you’ve ever wanted to be featured in Techcrunch or ever have, listen to this interview to learn the do’s and dont’s and what helpful items may just win you that feature coverage you’ve been aiming for.

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 Measuring PR hasn’t always been a clear cut feat, to be honest it still isn’t but in this podcast we talk about ways to carve out and create some short-term measurements for your PR program to ensure that it is going in the right direction.

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Branding is a tricky activity in any day and age, but as we enter a “new normal” and a market that is shifting constantly, brands are trying to figure out how and why to create a brand direction in this new extremely digital world. What are the keys to creating a trusted brand? How do you create brand clarity and how do you know if how you’re marketing is an authentic representation of your personal or company brand? In this episode branding expert, Fabian Geyrhalter shares how to convey your brand vision through marketing and communication no matter what medium you are pursuing.

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There are many things you need to consider before considering the wild world of Crowdfunding. It is not as easy as putting your campaign up on Kickstarter and Indiegogo. What many don’t know is that crowdfunding  (the right way) is an expensive and time consuming activity that can be very stressful. I’ve seen both successes and failures have extreme stress about crowdfunding. In this short podcast, I’ll help you determine if crowdfunding is really right for you.

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In this episode, expert marketer Mike Kim covers the basics of influential writing following his "BP3 framework" that asks the questions:

1) What pisses you off? 
2) What breaks your heart? 
3) What’s the big problem that you are solving?

By asking what you hate, you are able to extract your true brand voice and what you are offering to your customers. Listen to this fun and insightful interview with Mike to reveal the secrets of writing persuasive copy in everything you write.

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PR people, like in any specialized industry have special tools of the trade. Have you ever wondered how we get in touch with journalists so easily or can pull up information that seems like only a police investigator can find. Combine years of experience with tools of the trade and you’ve got the how of what we do. In this podcast, I’ll reveal the everyday tools PR professionals use to have you looking, feeling and acting like a PR pro in no time!

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You have an interview with a reporter. The question is are you ready for it? How we prepare for a reporter in the PR world is often how we prepare to pitch a reporter as well. Before you jump into an interview there are some key best practices that you should know as well as understanding the protocols and expectations afterwards. Check out this episode and the best practices worksheet to get the best interview possible.

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One of the most visible parts of the job for Public Relations professionals is working with the media and at The Silver Telegram, we focus quite a bit on media interviews and placements. It took us years as industry professionals to figure out the dynamics of how the media works and I believe that even then, even some pro’s don’t totally understand what the relationship is between PR pro and journalist. This interview with veteran journalist, Jeff Zurschmeide will give you an inside look at the editorial process so you can pitch and understand the media more effectively.  Check out our website to view the resources for this podcast - tips on pitching and how pitching works. 

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Networking is an important part of business, no matter what stage you’re in, but even more so when you’re a startup looking to begin making your mark on the world. On the world’s current stage, networking is harder than ever. This interview with one of Startup Grind’s chapter leaders can give you some insights on what startups and founders should do to stay connected.

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Sometimes the articles you see in the paper or your favorite magazine look like news, but did you know that companies are able to place “sponsored” posts in your favorite spots that look just like editorial content? How do you spot real news versus “sponsored” posts and should you use that marketing tactic to get more eyes on your brand? Let’s find out in this episode...

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 Social influencers are tricky to navigate around. In today’s podcast we talk to friend and social media expert Laura Knapp on how to navigate the landscape of social influencers. Laura talks about how to select an influencer and what you may expect working with one.

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That’s right you don’t need a PR person to get in contact with the media. You just need a few hand investigative skills to get started and before you know you, you’ll be generating media lists with any target you’re looking for. Listen to this short and sweet podcast on where to find the media information you need to connect and start pitching.

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 You have a brand or perhaps you want to build up your own personal brand. Times are changing quickly and you can provide content in a variety of ways.  What should people and brands do? How do you generate content that people want? How does it impact the receiver? This episode is for anyone who’s been looking to create or has been creating news, blogs, articles, podcasts, and videos.

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Breaking through the noise of what’s happening in the news isn’t an easy feat. Its not just about who you know, its about relevance, timeliness and how it applies to the audience. Today’s episode is going to talk about trendspotting and breaking through the noise, which is always relevant but even more relevant right now because there is so much noise to break through if you’re trying to reach a top tier media outlet like Mashable. 

Sasha usually covers the automotive/transportation industry, but when news like Pandemic wreaks havoc on the media landscape, its typically all hands on deck for staff reporters.

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It’s a crazy time and any fundraising thoughts that you had in January have been long derailed by now. If you’re a startup looking for your first funds or even a more established startup that is extending its network, you may be wondering “Where should I be looking for investors right now?” There are plenty of displaced startups that are looking for funding. 

In this conversation with seasoned investor, Ted Parker, we talk about some non-traditional funding ideas that may get you through the pandemic and into 2021.

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There are many small nuances to public relations, but probably the most famous is media outreach. PR and media outreach are like peanut butter and jelly. I’ve been called by 100’s of startups in my career now to get featured in the biggest publications. My most memorable placement to this day was an article about a popular video game in the Arts section of the Sunday New York Times. It’s strange how and why these things stick in your head, but take a quick listen if you want to work your way to media rockstardom.

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There are a lot of parts to communicating with the public, but how can you communicate to them if they can’t find you. Today we’ll dive into the world of SEO for a quick primer on what you need to know, why you should use SEO strategies and how to get started.

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Thought Leadership is a buzzword that’s floating around, but what does that really mean? In public relations programs over the past 5 years, thought leadership has played an essential role in elevating the profile of executives in their industry, which helps them get visibility in the public, visibility for their brand and credibility as someone who knows what they are talking about. This episode explains thought leadership, when you should do it and how to get started.

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Crowdfunding is always an exciting endeavor. Over the last 9 years we have served more than 50 campaigns and raised more than $10 million dollars on Kickstarter, Indiegogo, Fundable, etc. Today, I share the 3 key elements of any successful crowdfunding campaign. Listen carefully and get ready to launch your most successful campaign yet.

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Do you want to increase your business revenue 10X?Are you exploring all your marketing options? I didn’t know about this very specific marketing method until I spoke with Ryan Cooper from Plural. Direct Response marketing isn’t for everyone, but it may give you a high return if it's right for your brand. In this conversation with Plural co-founder, Ryan Cooper, he’ll tell us if Direct Response marketing can be a silver bullet to your sales funnel.

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Many people say that the press release is no longer relevant, if you’ve heard my previous podcast on press releases you’ll know that while they are not dead, there has definitely been an evolution of the press release and how it’s used. If you check way back to Episode 4, you’ll learn the when and why to do a press release and the things to consider. 

In this podcast I want to dive deeper on the “how” of writing an effective press release.

You should remember that a press release should be designed as a resource for media and is part of a larger multi-channel strategy.  A solid press release will be able to relay your important news, keep you visible and even support sales.

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