The PPC Den: Amazon PPC Advertising Mastery (The PPC Den)
Explorez tous les épisodes de The PPC Den: Amazon PPC Advertising Mastery
| Date | Titre | Durée | |
|---|---|---|---|
| 06 Nov 2019 | AMZPPC 50th Special: Amazon PPC Today vs Yesterday: What's Changed, What Hasn't | 00:35:56 | |
Today we're celebrating 50 episodes of the PPC Den Podcast! We've grown so much from episode 1 just a year ago. We'd like to thank each and every one of our listeners for tuning into the show every week, leaving questions, and writing reviews. We couldn't do this without you! On today's episode, Mike & Stephen are providing updates to our older episodes to bring them up to speed with the current state of Amazon PPC. See you in the Badger Den! Episode Highlights: 2:20 A lot has changed (for the better) after 50 episodes 5:20 (Ep. 1 Update) Are we still living in the Golden Age of PPC? 7:56 (Ep. 2 Update) Bid+ is finished and has evolved 13:03 (Ep. 5 Update) Amazon advertising stats exactly 1 year later 24:10 (Ep 14 Update) Reporting is more reliable with less delay 27:29 (Ep 21 Update) Search term reports for Sponsored Brand Ads coming soon 30:00 How have we changed? 34:05 The future of Badger Nation looks bright Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ | |||
| 23 Jul 2021 | What To Do About Low Click - Low Sale Keywords [AMZ PPC # 135] | 00:47:09 | |
Elizabeth Greene from Junglr joins us to talk about keywords with low clicks and low sales or no sales. Sometimes we have a new account or product, or we may try to scale and grow lots of new keywords at once, and we accumulate “ACOS Jumpers.” This episode provides complete action steps on what to do about low clicks in your Amazon Advertising with two different strategies depending on whether we’re comfortable or uncomfortable with that keyword’s spend. We’ll see you in The Badger Den! Friendly disclaimer: We experienced technical difficulties in the making of this episode. We appreciate your patience and understanding of its quality. Thank you. Highlights
If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker | |||
| 20 Jan 2021 | AMZPPC #111: Ad Badger's Amazon SEO Guide Part 1: Getting Started | 00:48:20 | |
Welcome to the first episode of our mini-series all about getting your Amazon PPC and SEO to work together. If you want to integrate SEO into your Amazon Advertising strategy, but don’t know where to start, then you’re in luck: in this episode, we’ll tell you how to get started with optimizing your listings to rank well organically. Stephen Pope from My Amazon Guy will be our guest co-host for this series as we explore the world of Amazon SEO and how you can get the most out of it at every step. We’ll see you in The Badger Den! Highlights: 1:05 Intro 9:00 PPC &SEO 19:56 Ranking Factors 28:01 How to Start Amazon SEO - Search Term Field and Title 37:06 The Importance of SEO Tools 43:30 Closing Thoughts & What's Next Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ My Amazon Guy: https://www.myamazonguy.com/ Steven's Phase 1 SEO Guide: http://bit.ly/phase-one-seo Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver | |||
| 20 May 2020 | AMZPPC #78: 5 Things You Don’t Know About Product Targeting | 00:32:17 | |
Odds are, your approach to product targeting has been wrong. Don’t worry. We’ve got everything you need to know about product targeting in today’s jam-packed episode on the subject. Mike and Stephen take a deep dive into five things Amazon sellers don’t know about product targeting and share their strategies for effective product and keyword targeting. We’ll see you in the Badger Den! Episode Highlights:
Links & Resources
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you! | |||
| 02 Sep 2020 | [Badger Bite #11] Ad Badger Version 2 Launch: New Features | 00:10:33 | |
Yesterday, we launched Ad Badger Version 2! In our last Badger Bite, we gave an overview of what v2 would accomplish, but it's time to actually take a look under the hood and talk about features. In today's episode, Mike and Stephen walkthrough the new and improved Ad Badger software and give some insight into what makes v2 the most effective Amazon PPC tool on the market. We'll see you in the Badger Den! + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ Podcast edited by Pedro Moreno | |||
| 09 Aug 2024 | What is the SKU Economics Report and How It Boosts Amazon Ads? | 00:34:18 | |
In this episode, Michael and Elizabeth Greene from Junglr discuss Amazon's new tool – the SKU Economics Report. They explain how it can help you optimize your advertising campaigns and boost profitability. Are you losing money on Amazon PPC due to a lack of precise cost data? The SKU Economics Report eliminates the headache of analyzing costs and revenues. It helps you identify your most profitable products and understand which advertising strategies truly work. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| 28 Aug 2019 | AMZPPC 40: Should You Segment Your Branded Keywords in Amazon Ads? | 00:36:47 | |
On today’s episode, Mike and Stephen focus on the pros and cons of segmenting your branded keywords into separate campaigns. How tough will it be to manage? Is it really worth it or can you just use the targeting report? Luckily, Mike and Stephen give you the full rundown on everything you need to know to manage your branded keywords. See you in the Badger Den! Episode Highlights: 3:12 Should you segment out your branded keywords? 7:05 Why this is happening more frequently 10:30 More control over your budget 12:30 Easier reporting for “true non-branded performance” 13:30 Getting as segmented as possible 15:55 Biggest pro – Be intentional with your paid strategy 18:20 More cumbersome to manage 22:00 Tough to tell which keywords count as branded 24:20 Keywords boost each other in a pack 25:55 Make sure you have the right reasons 30:20 Using the targeting report instead 31:08 How much will it actually help your campaign? Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ | |||
| 26 May 2023 | What’s The Difference Between Large vs. Small Amazon ASIN Accounts? | 00:45:42 | |
Junglr’s Elizabeth Greene joins Michael to discuss account practices for Amazon ASIN accounts, and how those practices differ based on account size. They share their thoughts on different activities that scale, campaign structure, how to focus your optimization efforts, and more. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 10:40 Elizabeth’s Observations With Account Size Differences 14:30 What Products Should I Be Optimizing? 19:05 Analyzing Outside Your Best Practices 21:08 Activities That Scale 27:46 Tackling Weak Spots 33:23 Analyzing Low Impact Product Practices 40:08 Determining Where To Focus Your Time 43:05 Final Thoughts 🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno Graphic Designer: Vanessa Nieto | |||
| 21 Apr 2021 | [Badger Bite #16] The Amazon PPC Checklist | 00:04:57 | |
It can be hard to organize everything your Amazon Advertising needs. That's why we came up with an Amazon PPC checklist. It's filled with lots of things that you can do right now to improve your Amazon Advertising, plus links to all kinds of relevant blog posts to help you get started. Check out the checklist here: http://bit.ly/AMZChecklist We'll see you in The Badger Den! Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver | |||
| 30 Sep 2022 | Why Do I Need a New Strategy for Account Averages in Amazon Advertising? | 00:39:27 | |
The ability to mentally zoom in and out of different metrics in Amazon influences how strong of an Amazon PPC-er you are. In this episode, Clement Hynaux, a campaign manager at Ad Badger, explains the Macro Micro Macro mental model and an example of how it applies to common metrics like Total ACOS. Tune in to learn how to begin using this approach yourself. We’ll see you in The PPC Den! 🦡 Highlights
If you like what you hear, leave us a video review! We might share it on the show. 🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clement Hynaux Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| 18 Dec 2019 | AMZPPC 56: The PPC Tasks We Put on Our Project Management Tools | 00:44:59 | |
Today we've got a highly requested, jam-packed episode about PPC project management tools and the types of tasks you should be putting on them. Listen to Mike and Stephen explain why you should start using a tool, the pros and cons of different types, and what PPC tasks should be done quarterly, monthly, weekly, and daily. You don't want to miss this one. See you in the Badger Den! Episode Highlights: 4:04 Top 5 trending search terms during the holidays 6:04 Mike's PPC beliefs 9:15 Why you should start using a project management board 12:07 Pros and cons of lists, kanbans, sprints, and calendars 17:14 Quarterly PPC tasks — Seasonality, competition checks, and more 20:30 Monthly PPC tasks — Download reports, review ad copy, and more 32:19 Weekly PPC tasks — RPSB, bid updates, A/B testing, and more 39:13 Daily PPC tasks — check-ins, recent changes, and pray to Jeff Bezos 41:46 Asana is one of our favorite tools Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede | |||
| 06 Jan 2021 | AMZPPC #109: What are Dayparting and Weekparting in Amazon PPC? | 00:23:03 | |
Dayparting and weekparting promise to optimize your bids so you don’t waste an hour of ad spend, but is it really possible to harness that power in your Amazon PPC? Even if you can, are they really the PPC panaceas some “gurus” make them out to be? Join Mike and Destaney this week as they uncover the truth about dayparting and weekparting. We'll see you in The Badger Den! Highlights: 1:05 Intro 3:05 What are Dayparting and Weekparting? 7:09 The Reality of Dayparting and Weekparting 9:10 The Perils of Trying to Daypart on Amazon 14:10 Substitutes for Dayparting and Weekparting 16:38 The Perils of Trying to Weekpart on Amazon 21:19 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ BetterAMS: https://www.betterams.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver | |||
| 30 Jul 2021 | What To Do When Diagnosing ACOS Increase [Badger Bite # 18] | 00:10:25 | |
A common question from listeners is “why did my ACOS spike?” In this quick episode, Michael offers four action steps for discovering why ACOS increased. Follow these steps to become an advanced Amazon PPC-er. Until next time, stay badgery! Highlights: 0:00 How to diagnose causes of ACOS increase 1:10 Pro tip: bulk file back-ups 2:16 What NOT to do when diagnosing ACOS increase 3:30 1st step: Dig deeper 4:25 2nd step: Do time comparisons 6:00 Pro tip: single ad group campaigns 7:30 3d step: Ask more advanced questions 9:00 4th step: Take time to plan 10:05 Outro If you like what you hear, please give The PPC Den a 5-star review! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker | |||
| 07 Aug 2019 | AMZPPC 37: 4 Things Amazon PPC Does Better than Google & Facebook Ads | 00:37:05 | |
On today’s episode, Mike and Stephen cover four areas where Amazon Advertising outperforms Google and Facebook. Amazon brings a unique mix of customization and optimization to its advertising platform. Of course, there are some areas where Google and Facebook shine, and we cover those too. Find out which platform best suits your individual needs and the strategies you can implement for each one. See you in the Badger Den! Show Highlights 4:40 Intro to the Four Areas Where Amazon Excels 5:13 The $100 Test 9:02 Sponsored Products: Amazon vs. Google 11:15 Bulk Files with Amazon 14:25 Native Ads with Amazon 18:40 Consumer Anxiety on Google vs. Amazon 19:40 Where Google Shines - Ad Support 20:34 Google Platform Customization 23:48 How Google Manages Size and Scale 25:47 Mulit-Account Management with Google 28:22 Facebook Audiences and Targeting 30:40 Ad Types on Facebook 33:08 Amazon and Ad Quality Score 35:35 Final Conclusions Next week’s episode will be a Q&A! Send us your questions at www.adbadger.com/voicemail | |||
| 17 May 2024 | Why Should You Rethink Your Approach to PPC on Amazon? | 00:29:15 | |
In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Guest Introduction: Michael Tejeda 2:20 - Client Management Insights 3:01 - Deep Dive into Marketing Strategy 6:04 - The Role of Audits 7:14 - Understanding Client Needs 8:58 - How do FBA fee changes affect PPC strategies 10:57 - Managing Product Profitability 13:10 - Strategy and Client Communication 15:07- Key insights 🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| 09 Jan 2020 | [Badger Bite #8] New Year, New Badger: The 3 T’s of Amazon PPC | 00:07:35 | |
Amazon marketers need more than software and more than strategy. Amazon marketers need the 3 T's: tools, tribes, and training. Tune into this special Badger Bite to hear Mike explain how Ad Badger incorporates the 3 T's for members like you. Podcast edited by James Ede | |||
| 03 Jun 2020 | AMZPPC #80: An Introduction to Targeting Options on the Amazon DSP | 00:32:55 | |
For the last few years, the Amazon DSP has only been available to sellers who spend huge amounts on Amazon advertising. That will soon change, and we’re breaking down everything you need to know about the platform and its targeting options on today’s episode. Mike and Stephen explain what the Amazon DSP is and what it can do for you! The guys also dive into the wide array of targeting features in the platform that will help you reach your ideal audience. We’ll see you in the Badger Den! Episode Highlights:
Links & Resources
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno | |||
| 11 Aug 2023 | How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns? | 00:31:51 | |
Take your sponsored brands to the next level! Ad Badger PPC Campaign Manager Michael Tejeda sits down with Michael to talk about the evolution of Amazon’s sponsored brand placements. They break down Amazon’s automated bidding feature, how to adjust for rest of search, making decisions based on your goals, and more! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:00 Michael’s Alaskan Adventure 6:35 Why Sponsored Brands? 10:23 Breaking Down Bidding 16:30 Adjusting for Rest of Search 20:00 Making Decisions Based on Goals 22:14 Should This Be An Optimization Habit? 24:26 New To Brand 29:30 Final Takeaways 🦡 Resources & Links - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno Graphic Designer: Vanessa Nieto | |||
| 01 Sep 2023 | What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign? | 00:38:31 | |
Are your Amazon PPC Campaign sales feeling sick? Elizabeth Greene of Junglr sits down with Michael to help you find a diagnosis. Equipped with a fantastic flow chart, the pair go through the process of finding the root cause of your low sales, and how to remedy them, step by step. Be sure to download the flow chart using the Content Library link below! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:00 Balance as an Entrepreneur 5:55 Why are Sales Down 10:18 Check Out Your Sessions 13:30 Overall Sales Equation 18:58 Competitor Sales Trends 22:00 My Sales Are Down, but Sessions Are Up? 27:05 What Happened on the PPC Side? 37:15 Check Out Ad Badger Software 🦡 Resources & Links
🦡 - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno Graphic Designer: Vanessa Nieto | |||
| 13 Jan 2023 | Case Study: How Do I Fix A Bad Amazon Campaign Structure? | 00:27:03 | |
This week, Michael and Alfredo Roselli, Ad Badger Campaign manager, look closely at a product with a campaign structure issue: Having many mixed match types, too many products in a single campaign, and many products with different degrees of performance. A poor campaign structure is when you have different things inside, like keywords, targets, search terms, placements, and products shared by a bunch of different things, behaving differently. Let’s tune in and see how Michael and Alfredo will dismantle this campaign and their actual game plan to restructure it. Watch out for the next episode for the result! We’ll see you in The PPC Den! 🦡 Highlights00:00 New setup on The PPC Den Podcast 02:35 Intro 03:47 What are the issues of this campaign? 15:03 What is the game plan? 16:13 Strategy #1: Search Term Graduation 19:47 Strategy #2: Put broad and phrase in their campaigns 20:50 Strategy #3: Insert the hero black variation into all of them 23:54 Are we going to beat the campaign’s actual numbers? 25:26 Outro If you like what you hear, leave us a video review! We might share it on the show. 🦡 Resources & Links
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- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Alfredo Roselli, Ad Badger’s PPC Manager Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin Podcast Coordinator: Myreen Garcia Sejalbo | |||
| 18 Feb 2022 | Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List | 00:35:32 | |
It’s easy to get overwhelmed with Amazon keywords, especially with all of the tools available on the market. Steven Pope joined Michael to share a comprehensive view on how to build a Master Keyword list of the terms that are most impactful for YOU. Ad Badger is thrilled to offer actionable shortcuts in your SEO understanding in this special prequel edition of our now five-part SEO Mini-Series. We’ll see you in The PPC Den! Highlights
Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links
Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker | |||
| 06 May 2020 | AMZPPC #76: Sponsored Brands Update: Now You Can Edit Creatives | 00:21:44 | |
This year has brought a lot of changes for Amazon sellers. COVID-19 has changed the way we sell, Seller Central is moving to Amazon Ad Console, and now we have the ability to edit the creative for sponsored brand ads. Mike and Stephen walkthrough the steps to changing creatives and discuss what this change means for your existing campaigns on today’s episode. We’ll see you in the Badger Den! Episode Highlights:
Links & Resources
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by James Ede: https://www.beheard.org.uk/ If you hire James, let him know we sent you! | |||
| 25 Jun 2021 | AMZPPC #131: When to Pause an Amazon Advertising Campaign | 00:33:53 | |
Any Amazon PPC-er who has been around the block a few times knows not to pause campaigns if you can help it. But do circumstances exist where you should pause your Amazon Advertising campaigns? If so, what are they? Here to discuss this with us is former guest-host and current Badger Den member Ryan Hofacre. We’ll see you in The Badger Den! Highlights: 1:05 Intro 10:22 General Campaign Pausing Wisdom 12:45 When you Should Pause your Campaigns 24:51 Rebooting Your Amazon Account 27:33 When to Reboot a Single Keyword 32:20 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver | |||
| 08 Oct 2021 | How to Tell a Story with Amazon PPC Data to Boost Client Satisfaction [AMZ PPC 143] | 00:47:11 | |
Understanding Amazon PPC data is one thing, but explaining those numbers to a client can be challenging if clients often think in simplistic “good” or “bad” terms when, in reality, the metrics tell a greater narrative. In this episode of The PPC Den, freelance Amazon consultant and ad manager, Stephen Noch, joins Michael Facchin to share examples on how to interpret the numbers behind Amazon Advertising, such as CTR, CVR, CPC, and ACOS in order to improve client understanding and satisfaction. We’ll see you in The Badger Den! Highlights
If you like what you hear, please give The PPC Den a 5-star review and share with your friends Resources & Links
All our episodes and show notes are available at https://www.adbadger.com/podcast Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Stephen Noch Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker | |||
| 31 Mar 2023 | Launching 54 Campaigns to Rank Multiple Products in the Top 10 on Amazon | 00:29:40 | |
If you want to increase revenue and net units sold by more than 150% like one of our clients, you’ll need to take your Amazon management to the next level. Michael Tejeda explains the strategy shift he used to rank multiple products in Amazon’s top 10, including reconsidering all of their SEO, managing each product’s parentage, taking advantage of lightning deals, and nitty-gritty PPC work, like campaign structure fine-tuning and high-levels of campaign segmentation. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:42 BSR Case Study Update: 4 Products in the Top 10 7:54 Shifted strategy: SEO on Front End 11:26 Managing product parentage 14:08 On couponing & lightning deals 15:25 Campaign structure intricacies to monitor 21:50 Complex campaign segmentation 24:22 What would happen if we optimize fewer campaigns? 28:39 Your homework: What to do now If you like what you hear, leave us a video review! We might share it on the show. 🦡 Resources & Links - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Vanessa Nieto | |||
| 18 Sep 2020 | [Badger Bite #14] Hiring PPC Marketer (September 2020) | 00:03:41 | |
Ad Badger is looking for badass humans to join the team. Think you've got what it takes? Read more about the opportunity and apply here: https://www.adbadger.com/amazon-ppc-digital-marketer/ We'll see you in The Badger Den. Please note: This opportunity is going live September 2020, and if you're hearing this at a later date, the opportunity may have passed. Fear not! We are thriving and growing, and you can check back for other career opportunities here: https://www.adbadger.com/careers Links & Resources + Watch before you apply: https://youtu.be/ofwVV-NRJCA All our episodes and show notes are available at https://www.adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ | |||
| 11 Aug 2021 | Now Hiring Amazon PPC Digital Marketer - Work at Ad Badger [Badger Bite # 19] | 00:06:16 | |
Ad Badger is hiring an Amazon PPC Digital Marketer, and this position is a bit different than the average PPC manager listing because we’re looking for someone who will manage only a small roster of clients as well as contribute to the growth and improvement of the Ad Badger App and The PPC Den Podcast. Learn more about the opportunity now. Highlights:
If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links
Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker | |||
| 25 Jan 2019 | AMZPPC 9: Product Targeting - Into the Great Unknown | 00:31:55 | |
In this episode, Mike & Brett take an even deeper dive into Amazon's new product targeting features. Since these features have been available for a couple of months now, we've had some additional time to split-test, collect data, and put together our thoughts. Listen along as we share those thoughts, findings, and more in this comprehensive take on Amazon's product targeting & category targeting features! | |||
| 29 Oct 2021 | How do I Fix my Decreasing Conversion Rate on Amazon Advertising? [AMZ PPC 146] | 00:16:42 | |
Is your conversion rate falling on Amazon Advertising too? This is the question we’re most asked these days from other PPC-ers who want to know they’re not the only ones. CVR is falling, just as CPC is rising. Learn why this is happening and what to do about it in this week’s episode of The PPC Den Podcast. We’ll see you in The Badger Den! Highlights:
If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links:
Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker | |||
| 04 Feb 2022 | How to Forecast Your Amazon PPC Approach | 00:33:56 | |
Knowing how to estimate how much you’ll spend on Amazon advertising before you launch a campaign is useful when you’re on a strict budget and when you’re strategizing how to hit certain revenue goals. Elizabeth Greene from Junglr joins Michael to share the necessary steps when planning how to get an approximation as well as where to get numbers for search volume, CPC, and CVR. See the Google Sheet below to understand how they came up with these numbers and scenarios, and create your own forecast accordingly! We’ll see you in The PPC Den! Highlights
Please give The PPC Den a 5-star review and share it with your friends if you like what you hear! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker | |||
| 15 Jul 2022 | Amazon’s New Expanded Product Targeting: How Do I Make the Most of It? | 00:26:04 | |
Brent Zahradnik of AMZ Pathfinder joins Michael to consider the capabilities of Amazon’s new feature, Expanded Product Targeting. It’s like broad match product targeting because it allows you to target substitutes, compliments, and other “relevant” items shoppers may browse. This is potentially great for non-PPCers and anyone in a growth phase but proceed with caution if you’re an Amazon Campaign Manager because this could be a quick way to waste ad spend. We’ll see you in The PPC Den! Highlights
If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| 17 Mar 2023 | What Brand Halo? The Sponsored Brands Attributed Purchase Report | 00:36:42 | |
Amazon’s new Sponsored Brands Attributed Purchase Report doesn’t perform miracles like telling you which keywords directly led to which purchase, but it does move us closer in that direction because it offers a lens into how people interact with your creatives. Michael and Brent Zahradnik, of AMZ Pathfinder, explain everything you need to know about this new report, how to make the most of it, how it implicates Total ACOS, and more. We’ll see you in The PPC Den! 🦡 Highlights
If you like what you hear, leave us a video review! We might share it on the show. 🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Vanessa Nieto | |||
| 12 May 2021 | AMZPPC #126: Getting the Most Out Of Amazon Reporting | 00:19:56 | |
The key to truly effective and insightful Amazon report analysis is taking the right approach. Using your Amazon campaign reports the right way requires a disciplined process. We're here to walk you through our philosophy when it comes to looking at Amazon Advertising reports and making data-driven decisions. We'll see you in The Badger Den! Links & Resources Companion Blog: https://www.adbadger.com/blog/the-secret-to-effective-amazon-campaign-reporting/ All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ 1:05 Intro 4:01 How Not to Report 7:53 Strategic Mission 10:37 Trend Analysis 13:25 Learning from your Amazon Reports 17:33 Campaign Improvement with Amazon Reports 18:50 Closing Thoughts Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver | |||
| 25 Mar 2022 | Why and How to Use New Bulk Sheet Features in Amazon Ads | 00:28:07 | |
Amazon recently improved the features and capabilities of bulksheets, or bulk files, and we won’t lie: it’s great. If you enjoy listening to podcasts about spreadsheets, you’ll love hearing Michael and Brent Zahradnik, of AMZ Pathfinder, dissect what makes this update hum, including its new columns, new metrics, new renaming capabilities, and more. We’ll see you in The PPC Den! Highlights
Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno | |||
| 08 Sep 2023 | How Should I Analyze My Data for my Amazon PPC Campaign? | 00:41:04 | |
Ad Badger CTO Nick Isber sits down with Michael to talk about all things data in regards to your Amazon PPC Campaign. They delve into Amazon’s data delays, how to analyze your keyword numbers, how AI affects campaigns, and more! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:30 The Standard Model of Particle Physics 6:12 What Is It Like To Optimize Daily? 10:30 Analyzing Your Keyword Numbers 13:30 No Orders From A Mathematical Perspective 17:26 Why Keyword Research Matters 19:47 Why Do We Have A Data Delay? 29:36 Diagnosing A Data Delay 34:15 Thinking About The AI Boom 39:50 Learn More About Ad Badger’s Software Tool 🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Nick Isber Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno Graphic Designer: Vanessa Nieto | |||
| 12 Apr 2024 | What is Amazon IPI Score? | 00:28:58 | |
Wondering what makes some Amazon sellers stand out? Join Michael and Blair Forrest from AMZPrep as they dive into the secrets of inventory management and its big impact on Amazon ads and sales. They talk about the Inventory Performance Index (IPI), why it’s crucial, and share tips on managing stock the right way. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Quick intro 1:02 - Why the inventory score (IPI) matters 2:27 - How inventory levels affect Amazon ads 6:01 - What's coming next in inventory management 10:05 - What influences your inventory score 15:24 - Tips for a better inventory score 25:58 - How good inventory helps your ads work better 🦡 Resources & Links - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Blair Forrest Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| 16 Feb 2024 | How Can I Build Tasks To Help My Amazon PPC Campaign? | 00:24:51 | |
Do you know the importance of a good checklist? In this solo episode, Michael will teach you! He’ll go over how to create daily, weekly, and monthly tasks lists to ensure your Amazon PPC Campaign is successful and high performing. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro 3:30 Why You Should Use Tasks 4:57 Review Goals 6:15 Daily Checks 8:30 Bucket Based Bid Management 11:50 Budget Management 12:42 Ratio Checks 15:00 Campaign Structure 16:45 Search Term Analysis 17:40 Dayparting 18:11 Market Analysis 20:40 Testing 23:10 Overview 🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno Graphic Designer: Vanessa Nieto | |||
| 08 Feb 2019 | AMZPPC 11: Dissenting Thoughts on PPC Budgets | 00:10:11 | |
What's up Badger Nation? It's Mike from Ad Badger here, and in this episode of the PPC Den Podcast, I give my ideas about budgets in Amazon PPC. I have a lot of dissenting thoughts on budgets. People often ask me about budgets, and when I tell them my favorite budget, they get frustrated. It’s not as simple as just picking a number. It’s a process. Today, I’ll share that process with a new format on the show. The soliloquy. And yes, this was inspired by Seth Godin’s akimbo... | |||
| 19 May 2023 | How Do I Find New Areas To Scale My Campaign? | 00:16:31 | |
Ad Badger PPC Campaign Manager Michael Tejeda joins Michael to discuss growth opportunities for your campaigns. They explore how to combat the challenges of scaling your Amazon campaigns by using head vs. tail keywords, and how to utilize the Search Query Performance Report to your advantage. A great episode for those looking for new areas to expand their campaigns. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:03 How To Tackle Scaling 4:56 Exploring a New Area of Growth 6:07 Head vs. Tail Keywords 7:58 Search Query Performance Report 10:11 How to Best Edit Your Phrasing 14:12 Overview of Keyword Strategy 🦡 Resources & Links - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno Graphic Designer: Vanessa Nieto | |||
| 25 Nov 2022 | 3 Strategies for Common Black Friday- Cyber Monday Amazon Advertising Worries | 00:18:20 | |
It's the Holiday Season once more, the best time to sit back and relax. Sales are up, for sure. ...but wait, do you want MORE conversions on Amazon Advertising? Michael discusses how we can go beyond our target during the holidays and how to take advantage of the high volume of buyers during this busy week. We’ll see you in The PPC Den! 🦡 Highlights00:00 Black Friday Cyber Monday update 02:04 Target Scenarios 03:00 Strategy: Keep it Simple 04:58 Strategy: Go Hard Plan 06:43 Top Tier Campaigns defined 07:30 Strategy: Let's talk Middle Way 11:43 Do you have to be Mathematically Perfect? 13:25 How do we increase conversion? 16:25 Even if you don't perfect BFCM If you like what you hear, leave us a video review! We might share it on the show. 🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Myreen Garcia Sejalbo Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| 22 Dec 2023 | How Can I Use Phrase Match To Rank Higher On Amazon? | 00:40:10 | |
It’s A Match! Join Noemi Bolojan from Scale Wave as she sits down with Michael to discuss all things phrase match. They’ll talk about broad vs. exact matches, how to best use your search term report data, how to manage your phrase match types, and more! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:50 Noemi’s Journey 5:00 The Importance Of A Strong Foundation 9:30 Using Search Term Report in 2023 13:15 Defining Root Keywords 18:04 How People Manage Match Types 25:12 Using Search Term Report Data 32:42 How Often Should You Check In? 35:32 How Long Might It Take To See Results? 39:00 Where to find Noemi 🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno Graphic Designer: Vanessa Nieto | |||
| 23 Dec 2024 | From the PPC Den: Happy Holidays from the Ad Badger Team, See You in 2025! | 00:01:20 | |
You’re sipping cocoa, maybe rocking a festive sweater, thinking, ‘Did I really survive this year?’ Hi, I’m Michael Erickson Facchin, and yes, you did. 🎄🎁 In this video, I’m taking a moment to say THANK YOU for being part of Badger Nation and tuning in week after week since 2017. You made it through 2024, and while you rest up with family, know this: 2025 is coming, and Amazon PPC isn’t slowing down. So, enjoy your well-deserved break (you earned it), but don’t leave your strategy ‘Home Alone.’ Come January, we’ll be back in the Badger Den, ready to tackle everything Amazon throws at us – booby traps included. Thanks for an incredible year. Happy Holidays, and I’ll see you in 2025! 🎉 🦡 Highlights
- Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| 18 Aug 2023 | How Can I Use ChatGPT To Advance My Amazon PPC Campaign? | 00:31:42 | |
The Future Is Now! Michael sits down with Clement Hynaux to discuss how to use AI to your advantage in regards to your Amazon PPC Campaigns. They analyze how ChatGPT can help with copywriting, keyword organization, spreadsheet interpretation, and more. Be sure to check out our Resource Library linked below to access Clement’s prompts! We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 4:40 The Importance of Prompts 5:33 AI & Amazon Marketing 6:30 Copywriting Anything 13:48 Using AI for Client Communication 19:10 Organize Your Keyword Research 24:02 Code Interpreter 27:20 Seasonal Analysis 🦡 Resources & Links
🦡 - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clement Hynaux Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno Graphic Designer: Vanessa Nieto | |||
| 08 Mar 2024 | How to Launch Your First Sponsored Products Campaign on Amazon? | 01:00:45 | |
Wondering how to start with Amazon ads? Join Michael and Elizabeth Greene from Junglr in our podcast. They'll show you how to start with Amazon ads, like picking the right kind of ad, setting them up easily, and choosing the best words and prices for your ads. Great for beginners who want easy steps to get better at advertising. We’ll see you in The PPC Den! 🦡 Highlights 00:00 - Intro 1:37 - Creating a campaign 5:15 - Choosing a campaign type 7:06 - Sponsored Product 9:40 - Ad group name 13:51 - Add the products you're advertising 16:35 - Targeting: automatic or manual? 24:50 - Negative keyword targeting 31:57 - Negative product targeting 32:31 - Campaign section - Campaign bidding section 42:21 - Settings 48:31 - Launching manual targeting 🦡 Resources & Links 🦡 - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator and Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| 04 Sep 2019 | AMZPPC 41: What To Expect From 30 Days Of Running Amazon Ads | 00:28:59 | |
On today’s episode, Mike and Stephen talk about how to set realistic 30 day expectations for your Amazon Ad campaigns. They cover the importance of account history, the typical 30 day cycle, and how to use the glorious PPC Triangle. Whether you’re totally new or a seasoned veteran, you’re bound to learn something new on this episode. See you in the Badger Den! Episode Highlights: 2:15 Evolution of Amazon PPC 4:04 Avoiding overhyped clickbait 5:35 Account history significance 8:30 Expectations for a brand new product 11:10 Accounts on an upward trend 12:45 Downward trend accounts 15:35 Shoot to move 1 number 16:15 The PPC Triangle 19:00 Know your primary goal 22:50 The typical 30 day cycle 25:55 Questions to ask yourself Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ | |||
| 17 Mar 2021 | AMZPPC #119: 3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It | 00:34:09 | |
Bulk files are incredible tools for optimizing hundreds of Amazon PPC bids quickly and efficiently. Despite this, some people still get cold feet when faced with the prospect of using a bulk file. Elizabeth Greene from Junglr joins us again as we break down the three reasons why some people don't use bulk files and how to get around those reasons. We'll see you in The Badger Den! Highlights: 1:05 Intro 4:36 Why Some People Don’t Use Bulk Files 7:15 Bulk File Intimidation 14:15 Campaign Editing Paranoia 20:00 The Out-Of-Touch Fallacy 27:58 Closing Thoughts 30:12 Post-Episode Message Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Junglr: https://www.junglr.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver | |||
| 15 Oct 2021 | Should You Trust Amazon Advertising’s New Opportunity Tabs? [AMZ PPC 144] | 00:34:13 | |
Amazon recently launched a new feature on some Advertising accounts, the New Opportunity Tab. It offers six different “opportunities,” but are any of these actually good for your ROI? Brent Zahradink from AMZ Pathfinder joins Michael to dissect which opportunities to consider and how to integrate them (or not) into your existing Amazon PPC strategy for optimal results. We’ll see you in The Badger Den! Highlights
If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links
All our episodes and show notes are available at https://www.adbadger.com/podcast Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker | |||
| 28 Apr 2021 | AMZPPC #124: The Sponsored Display Double-Tap | 00:18:14 | |
Sponsored Display on Amazon is a great way to retarget shoppers and rake in sales that otherwise would go to your competitors. We have Sponsored Display retargeting down to a science with our Sponsored Display double-tap strategy. It's a foolproof way to perfect your product targeting by capitalizing on your best products and keywords. Join us as we break down our strategy for giving your best products a second chance at conversions. We'll see you in The Badger Den! Links & Resources Companion Blog: https://www.adbadger.com/blog/amazon-ppc-education/amazon-sponsored-display-ads/ All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Highlights: 1:05 Intro 7:33 Sponsored Display Double-Tap 11:23 How the Sponsored Display Double-Tap Works 14:26 Closing Thoughts Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver | |||
| 07 Apr 2021 | AMZPPC #122: Getting the Most out of Amazon PPC Management | 00:41:07 | |
Amazon PPC management really flourishes when handled by an outside expert. If you want to rake in the sales on Amazon but don’t have the time or experience, an Amazon campaign manager might be for you. That being said, you have to be willing to put in the effort to be an all-star client. If you put the work in to build and maintain a good relationship with your Amazon PPC manager, you can reach the promised land: being in sync with your campaign manager, feeling like you have someone that you can trust, and having confidence that your accounts are in good hands. Check out these tips from our very own Managed Services team if you’re curious about learning how to work with an Amazon campaign manager. We're joined by our PPC Campaign Manager Michael Tejeda to talk about what our best and most successful clients do. We'll see you in The Badger Den! Highlights: 1:05 Intro 4:30 Working with an Amazon PPC Manager 8:17 Amazon PPC Goal Setting 14:59 What Successful Amazon PPC Management Clients Do 20:09 Maintaining a Good Client-Manager Relationship 27:39 Amazon-Specific Tips 30:18 How to Help Your Amazon PPC Manager 37:35 Getting New Insights 39:58 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger PPC Management: https://www.adbadger.com/amazon-ppc-management-services/ Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver | |||
| 21 Jan 2022 | How to do Keyword Research for Amazon PPC: Back to Basics | 00:48:50 | |
Everyone wants to talk about keywords because keywords are hot fire flames in the PPC world. This week, Brent Zahradnik of AMZ Pathfinder joins Michael to talk about the foundations of keyword research for Amazon PPC in 2022 including strategic thinking and techniques. This episode is great for both beginners and more advanced PPC-ers who are looking to rearchitect their approach in 2022. We’ll see you in The PPC Den! Highlights
If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker | |||
| 16 Jun 2023 | What Do I Do When My CPCs Go Up? | 00:25:27 | |
Trivium’s Vince Montero talks with Michael about how to combat rising CPC costs in your Amazon PPC Campaigns. They evaluate the source of CPC inflation and discuss helpful tips and strategies to stay competitive in the selling environment, even with the rising Costs Per Click. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:30 Cause of CPC Inflation 6:50 Evaluating the CPC Increase 10:06 Discovering New Ad Types 14:11 Amazon’s New Video Placement 19:30 Taking A Look At Your Competitors 22:55 Closing Thoughts 🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Vince Montero Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno Graphic Designer: Vanessa Nieto | |||
| 20 Aug 2021 | Ask Any PPC Question with Steven Pope of My Amazon Guy [AMZ PPC 137] | 00:58:42 | |
Michael recently joined Steven Pope from My Amazon Guy for a special live-stream event to answer any and all PPC questions. Hear the replies to 30 questions in a bit under an hour on topics ranging from the ultra-specific to more generalized advice for every type of PPC-er and advertiser. There are a lot of golden gems in this episode, and we recommend listening with a pen and notebook handy. We’ll see you in The Badger Den! Highlights:
If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker | |||
| 22 Aug 2019 | AMZPPC 39: Promoting your Products with Amazon Coupons | 00:31:16 | |
On today’s episode, Mike and Stephen are joined by the wonder guest Scott Needham, CTO of Buy Boxer and Valence Services. The guys take a leap outside of the campaign tab and tackle how to effectively use coupons to increase your conversion rates. Find out how Amazon coupons work, what types of products are good fits, typical discount values, and more in this episode! See you in the Badger Den! Episode Highlights: 3:00 Introduction to guest Scott Needham 5:38 Amazon coupons overview 8:20 How to start incorporating coupons into your strategy 10:47 What types of products need coupons 13:30 Can you overdo it with coupons? 15:17 Trying to game the system 17:37 How to convince your boss to try coupons 20:54 Common mistakes 22:57 Everyone should give coupons a shot 25:33 Have your cake and eat it too 26:33 Coupons are the new kid on the block Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ | |||
| 29 Apr 2022 | How Do I Get Started With Amazon DSP? | 00:42:01 | |
The Amazon DSP looks snazzy and appealing, and there’s a lot of content about it on the web. (We’ve created some of it too!) Most of the existing content on Amazon DSP fails to answer the basic FAQs, like what’s the point of it and how do you get it? It’s expensive, and is it worth it? Joe Shelerud from Ad Advance joins Michael to answer these questions and more. We’ll see you in The PPC Den! Highlights
Please give The PPC Den a 5-star review and share with your friends if you like what you hear! Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Joe Shelerud Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno | |||
| 29 Jul 2022 | What We Wish You Knew About Amazon PPC in 2022 | 00:44:02 | |
If you like hearing us talk about equations and spreadsheets, this will be your gold. Stephen Noch of Ocean PPC joins Michael to rehash everything great about Amazon PPC now, including the most exciting features, the strategies and tasks they most use to stay ahead of the competition, and everything they wish you knew about this ever-evolving niche. We’ll see you in The PPC Den! 🦡 Highlights
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- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Stephen Noch Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| 29 Jan 2024 | How Can I Elevate My Copywriting In My Amazon PPC Campaign? | 00:48:40 | |
Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 3:10 What’s New With Emma 11:05 The Journey Through AI 17:45 Has AI Changed Your Process? 24:06 Thinking About Goals 26:22 How Can I Elevate My Copywriting? 32:35 First Steps 47:15 Where You Can Find Emma 🦡 Resources & Links
🦡 - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Schermer Tamir Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno Graphic Designer: Vanessa Nieto | |||
| 26 Aug 2020 | AMZPPC #92: 7 Habits of Highly Effective Amazon PPC-ers | 00:41:11 | |
Amazon PPC can be a daily grind, and it’s easy to think of it as a day to day battle. However, as sellers, we also have to think about the long-term effects of our decisions. In today’s episode, we take a look at macro-level strategies you can use to see long-term success with Amazon advertising. Mike and Stephen walk through the seven habits that you should adopt to reach your full potential. We’ll see you in the Badger Den! Episode Highlights:
Links & Resources
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Podcast edited by Pedro Moreno | |||
| 01 Sep 2020 | [Badger Bite #10] Ad Badger Version 2 Launch: Why is it Better? | 00:09:29 | |
It's launch day! Ad Badger Version 2.0 is now live, and we couldn't be more excited to share all of its new capabilities with you. In today’s Badger Bite, Mike and Stephen give an overview of the new features in Ad Badger v2. We’ll see you in the Badger Den! + Get Ad Badger v2 Amazon PPC Software, the only tool you'll ever need, available now: https://www.adbadger.com/pricing/ Podcast edited by Pedro Moreno | |||
| 26 May 2021 | AMZPPC #128: How to Scale your Amazon PPC Account | 00:31:59 | |
Every Amazon seller wants to see their account grow, prosper, and scale. Growing your Amazon account is like a snowball: the more you scale, the easier it is to scale even more. If you're smart about the strategies you use to scale, you can become one of the top dogs in your category on Amazon. This week, we're here to break down different strategies you can use to build up your Amazon Advertising account, no matter what your campaigns look like. We'll see you in The Badger Den! Links & Resources Companion blog: https://www.adbadger.com/blog/scaling-on-amazon-complete-guide/ All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ 1:40 Intro 2:35 Scaling your Better-Than-Target-ACOS Amazon Campaigns 11:35 Scaling your Worse-Than-Target ACOS campaigns 16:59 Product Page Improvements 20:14 Scaling with New Campaigns 28:37 Changing Bidding Strategies when Scaling 29:30 Closing Thoughts Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver | |||
| 16 Dec 2020 | AMZPPC #107: Thinking Strategically about Amazon Advertising | 01:00:15 | |
The strategy you use in your Amazon PPC, and whether or not it matches your overall marketing and business goals, plays an insanely powerful role in your success in the world of Amazon Advertising. Join us as we break down the best goals, strategies, and practices for Amazon Advertising for each stage of business growth. We’re proud to have a brand-new co-host this month, BetterAMS’s own Destaney Wishon. We'll see you in The Badger Den! Highlights: 1:05 Intro 5:13 The power of narrative in campaigns 15:30 Beginning Stage Pre-Launch 30:32 Beginning Stage Post-Launch 37:22 Scaling Stage 47:18 Large Brand Stage 57:20 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ BetterAMS: https://www.betterams.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver | |||
| 30 Dec 2020 | AMZPPC #108: Our Wish List for Amazon PPC | 00:30:41 | |
Christmas may have come and gone, but we’re still in the holiday spirit. We’re making a list – and checking it twice – of everything we want to see Amazon roll out in 2021: better support, better sync, and much more! We'll see you in The Badger Den! Highlights: 1:32 Intro 4:45 Better Support 7:35 Better Alignment 10:07 Better Sync Between Campaign Types 14:54 DSP Inside Normal Campaign Manager 17:12 Report Data w/o Download 19:45 Longer Time Frames 20:55 Dayparting and Weekparting Data 22:21 Downbid Placement Settings 24:18 More SBV Availability & Options 26:54 More Targeting for Off-Platform Display 28:10 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ BetterAMS: https://www.betterams.com/ Join our webinar: https://www.adbadger.com/webinar/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver | |||
| 08 May 2019 | AMZPPC24: Defining your PPC Goals & Setting ACOS Targets | 00:31:07 | |
In this episode, Mike & Brett discuss the most important strategy-related concepts to understand when it comes to Amazon PPC and scaling your business. Understanding your goals and direction as a business owner is essential, and PPC is no different. Your advertising strategy, targeting, and bidding should all work harmoniously to achieve the KPIs you’re looking for - whether that’s increasing profitability, bringing in more revenue, cutting your ad costs, or launching a new product. Listen along as we discuss the in’s & out’s around defining your PPC goals, setting your ACOS targets, and getting the results you’re looking for. We’ll see you in The Badger Den! | |||
| 23 Sep 2022 | How Do I Structure Amazon Campaign Names? | 00:41:07 | |
Is your brain as good as your computer? Probably not. Therefore, you must improve your Amazon campaign names for utility. This episode details the three levels of excellence you can achieve with extra emphasis on how to rename your campaigns in bulk. Brent Zahradnik of AMZ Pathfinder shares strategy and actionable tips in this episode of The PPC Den Podcast. We’ll see you in The PPC Den! 🦡 Highlights
If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! 🦡 Resources & Links
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- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| 19 Oct 2018 | AMZPPC 2: The Bid+ Conundrum | 00:08:56 | |
Michael answers the age-old question: Should you turn on Amazon Bid+? The Seller Central feature sounds like the perfect feature to get your ad to the top spot, but everything may not turn out so well for your account. . .
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| 18 Jan 2019 | AMZPPC 8: Campaign Naming Systems | 00:32:23 | |
In this episode, Mike & Brett discuss the importance of campaign naming systems in Amazon PPC. Account structure and campaign naming are often the most overlooked AND the most undervalued concepts in all of Amazon advertising. If you haven't established any sort of campaign naming system yet, if you find yourself confused about which ad groups belong to which campaign, or if you just have no idea how to go about properly structuring your ad account, then THIS episode is for YOU. | |||
| 16 Sep 2022 | How Do I Optimize My Amazon Campaign Structure? | 00:26:38 | |
You used to be able to get away with bad campaign structure on Amazon, but now it could be costing you money. Alfredo Roselli, an Ad Badger campaign manager, explains what bad campaign structure looks like, how to fix it, and what to expect after you’ve made the improvements. This is like a back-to-basics Amazon PPC episode with a 2022 twist that you won’t want to miss. We’ll see you in The PPC Den! 🦡 Highlights
If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! 🦡 Resources & Links
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- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Alfredo Roselli Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| 18 Apr 2025 | Sneaky defaults that drain your budget in 2025 | 00:40:41 | |
In this episode with Noemi Bolojan, we’re talking about something a lot of people miss — the sneaky defaults in Amazon ads that quietly eat up your budget. You set up a campaign, trust the platform to guide you, and boom — money’s leaking without you even noticing. Noemi breaks down how things like automatic bidding (yep, it goes up and down by default), broad targeting, and off-Amazon ads all kick in unless you change them. Sounds helpful, right? But in reality, those settings often work better for Amazon than they do for you. Think your product is getting shown to the right audience? Not always. Default category targeting or expanded targeting might be pushing your ads to places they don’t belong — and you’re paying for it. So if you’re running ads in 2025, this episode is a little wake-up call. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| 15 Nov 2024 | Amazon Inbound Placement Fees Explained: Strategies to Keep Your Costs Down | 00:22:08 | |
In this episode, Michael teams up with Amazon PPC expert Blair Forrest to tackle one of the biggest challenges sellers are facing right now: Amazon’s new inbound placement fees. These sneaky fees are quietly chipping away at sellers’ profits, and most don’t even realize how much they’re paying. Did you know Amazon now charges you extra just to split your shipments across its warehouses? Michael and Blair break down exactly how these fees work, why they’ve become every seller’s nightmare, and, most importantly, how you can fight back. They’ll reveal the surprising tricks to slash these costs — from choosing the right number of warehouses to partnering with prep centers that can save you thousands. They even explore how some brands have completely sidestepped Amazon’s fees by thinking outside the box. If you’re tired of watching Amazon eat into your margins, this episode is packed with clear, actionable strategies that can make a real difference. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 0:45 - Amazon's New Profit Killer: Placement Fees 1:16 - How These Fees Are Draining Seller Profits 5:57 - Pay or Split: The Costly Choice for Sellers 9:21 - Breaking Down Amazon's Fee Structure 13:15 - The AWD Loophole: Amazon’s Secret Workaround 16:40 - Hack Your Logistics Costs Now 21:11 - The Future of Amazon Agencies: Get Ready 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Blair Forrest, AMZ Prep Why the ‘Perfect’ Amazon PPC Account Is a Myth? The Simplified Q4 Bids & Budget System for Amazon Sellers 10 Steps to Maximize Amazon FBA Inventory Limits How Do I Perfect My Amazon Inventory Management? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Transform your workflow with our comprehensive Amazon Advertising checklist - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Blair Forrest Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| 29 Dec 2023 | 1 Year Reflection: Sending Google Ads Traffic To Amazon | 00:16:26 | |
January is for reflection! Sit down with Michael as he reflects on the strategy to send Google ads traffic to Amazon. He’ll walk you through the five ways to measure success in the results you see from sending Google ads traffic to Amazon, as well as parting principles and key takeaways. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:25 An Overview 3:05 Per ASIN Results 4:10 Net Organic Position Change 5:10 Individual Keyword Improvements 6:50 Revenue Growth From Organic Keywords 8:25 Direct Amazon Sales Analysis 12:25 Boosting Brand Referral Bonus 12:45 Principles 🦡 Resources & Links
🦡 - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno Graphic Designer: Vanessa Nieto | |||
| 05 Jan 2024 | How Can I Best Use The Search Query Performance Report? | 00:34:41 | |
Trivium’s Mina Elias sits down with Michael and shares words of wisdom about Amazon’s Search Query Performance Report. He outlines different ways to use the system, additions to his process that contribute to success, and general rules to live by when it comes to Amazon advertising. A great episode for those looking to expand their knowledge on the SQPR and Amazon PPC practices. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 2:40 Dubai Life 6:30 An Important Preface 9:45 Defining The Search Query Performance Report 12:00 Mina’s Additions To The SQPR 14:30 Normalization 21:25 Beta Use Cases 25:30 Take Your Time 28:40 The 3 Modes 🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mina Elias Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno Graphic Designer: Vanessa Nieto | |||
| 16 Dec 2022 | Should I Compare My Amazon PPC Performance Month After Month? | 00:08:53 | |
Are you on or off target? What is your strategic Amazon PPC decision? How do you gauge your performance? Did you perform better this month? How do we set our Amazon PPC goals? These are just a few questions Michael will help us get answers to… We’ll see you in The PPC Den! 🦡 Highlights
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| 05 Aug 2022 | Amazon’s Marketing Stream Explained: A Technical Breakdown | 00:48:58 | |
Amazon’s new Marketing Stream promises more granular data in real-time, more reporting dimensions, a simplified workflow, and more. Does it live up to its hype? Ad Badger’s CTO, Nickholas Isber, dissects Marketing Stream’s functionality to offer you a better understanding of its capabilities, its limits, and why it even exists. We’ll see you in The PPC Den! 🦡 Highlights
If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! 🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Nickholas Isber Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| 27 Aug 2021 | A Case for Segmenting Branded Keywords in Amazon PPC [AMZ PPC # 138] | 00:41:37 | |
Should we segment branded keywords? It’s been almost two years since Ad Badger last shared opinions on segmenting branded keywords. Our consensus then: too much effort for the results. Clifford Donovan, a Senior Amazon Media Buyer at Pilothouse Digital, convinces Michael that segmenting branded keywords is more important than ever because of Amazon’s spike in CPC costs. Learn if it’s ever not worth it to segment, how to approach branded segmentation for older accounts, and PPC goal setting based on funnels on this week’s episode of The PPC Den. Stay badgery! Highlights:
If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links
Get the Ad Badger App here: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clifford Donovan Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker | |||
| 09 Jun 2023 | What Do I Do When A Keyword Doesn’t Convert? (Classic) | 00:44:39 | |
Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions. Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Nancy shares what to expect in this episode 1:55 Intro 3:45 What to do with keywords that have zero sales 5:05 Search terms vs. Keywords 9:10 Keyword case study 11:05 When should you pause a keyword? 18:28 Keyword management in practice 24:13 How to interpret and act on your keyword data 37:45 Managing converting keywords 41:15 Closing thoughts 🦡 Resources & Links - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Stephen Noch Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno Graphic Designer: Vanessa Nieto | |||
| 27 Jan 2021 | AMZPPC #112: Ad Badger’s Amazon SEO Guide Part 2: The Midgame | 00:46:08 | |
Last week, we covered what to do when just getting started in Amazon SEO. Once you’ve gotten off the ground, how do you keep that momentum going, index for even more keywords, and become a powerful organic player in your category? It’s all here in Phase 2 of your Amazon SEO journey. Steven Pope from My Amazon Guy joins us again to talk about the midgame of Amazon SEO and how to get those incremental indexing gains. We’ll see you in The Badger Den! Highlights: 1:05 Intro 7:15 Amazon SEO Mid-game 12:21 Pink Word Update 26:55 Parentage 37:22 A+ content 42:34 Closing Thoughts & What’s Next Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ My Amazon Guy: https://www.myamazonguy.com/ My Amazon Guy Phase 2 SEO Guide: https://myamazonguy.com/search-term-optimization-phase-2-pink-copy/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver | |||
| 13 Feb 2019 | AMZPPC 12: First Look on New Bid Options in Amazon | 00:41:32 | |
In this episode, Mike & Brett share their thoughts as they explore Amazon PPC's new dynamic bidding features. These new bidding features include three different options which can be really confusing at first. These new options include fixed bids, dynamic bids (down only), and dynamic bids (up & down). Bid+ has been replaced by a couple new options as well! What's the best way to approach these new features? What settings should you be using for optimal results? What issues could you run into with these new bidding options and how can you avoid said issues? Listen along as we give an in-depth first look into Amazon's new bidding features! | |||
| 18 Oct 2024 | Special Edition: Celebrating the Milestone 300th Episode with the Amazon PPC Den | 00:03:26 | |
In This Special Episode of the PPC Den Podcast... Badger Nation, it's time to celebrate! 🎉 We’ve officially hit 300 episodes of diving deep into Amazon PPC. That’s 300 rounds of CTR tweaks, ACoS wins, and keyword battles—because if there’s one thing we know, it’s that optimization never sleeps. We’ve laughed through the Prime Day chaos, shared victories over wasted spend, and heard stories from you—our listeners—about turning campaigns (and entire businesses) around. Some of you even took the plunge, launched agencies, and trained your teams using what you learned here. That’s the kind of impact we live for. Massive shoutout to Nancy Gonzalez, the legend behind the scenes from episode one, and Pedro Moreno, our editor, making sure every episode sounds as sharp as your bid strategies. And of course, to every guest who dropped knowledge bombs along the way—you made us all smarter. This journey wouldn’t mean a thing without you—our listeners. Whether you’ve been with us from the start or just tuned in last week, you’ve made the PPC Den what it is today: the go-to spot for Amazon PPC mastery. Thank you for being part of this ride. See you next week, right here in the Den—because optimization waits for no one. 🦡 Highlights
🦡 Resources & Links - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| 10 Mar 2023 | Bidding On Branded Keywords: What Happens When You Turn Them Off? | 00:41:52 | |
In this episode, Michael and Abe Chomali of XP Strategy PPC Management, discuss the effects of bidding on branded keywords and what happens if you turn it off. They will explore the potential impact on the overall performance and how it can affect the visibility of your products. They will also discuss the different tactics you can use to ensure your campaigns run smoothly even after turning off your branded keywords. So, join us on this fun journey, explore all things branded keywords, and get ready to bid on them like a pro! We’ll see you in The PPC Den! 🦡 Highlights 01:00 Intro 02:11 Small talks with Abe Chomali 05:13 Bidding in my own name 08:18 Abe’s Experiment: Investing in a Client’s branded keywords 09:01 Protecting brand while ignoring the competition 14:20 Reducing brand traffic spend 17:05 Impact of branded traffic on sales 26:22 Shallow Keyword Depth 31:52 Branded and Non-branded reporting 34:06 Balancing branded spend and performance 36:02 Factors to consider in branded traffic 37:44 Interviewing Abe Chomali If you like what you hear, leave us a video review! 🦡 Resources & Links -- How Ad Badger Manages Amazon Keyword Bidding -- The Basics of Doing Keyword Research for Amazon PPC Campaigns -- How Do I Fix Low-Impression, Low-Click Keywords in Amazon PPC? -- How Many Keywords Should You Have Per Amazon Ad Group? -- How to Optimize Keywords with 0 Sales in Amazon PPC -- Keyword Cannibalization in Amazon PPC -- How One Keyword Can Apply To Multiple Products 🦡
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Abe Chomali of XP Strategy PPC Management Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Vanessa Nieto | |||
| 26 Jun 2019 | AMZPPC 31: The Complete Guide to Self-Auditing Your Amazon Campaigns | 00:34:08 | |
On today’s episode, Mike & Stephen discuss self-auditing your Amazon ad campaigns. Conducting self-audits are an essential part of staying ahead of your competition on Amazon and gauging the strengths and weaknesses of your campaigns. The guys start off with a breakdown of how to take your campaign’s “temperature.” Next, Stephen dives into auditing how your campaign is structured. Campaign structure is one of the most nuanced pieces of digital marketing. Mike & Stephen go over exactly how you should be 1.) setting up Amazon campaigns and 2.) keeping your campaigns organized. Are you worried about your campaign data? Mike gives some insight on steps you can take to save your data and keep it available. After the overall structure of your campaign is fixed, it’s time to look at the targeting of your product ads. All of those targets need bids! This brings us to the fourth section of the self-audit: bid management. Now that all of those areas are covered, all that’s left to do is fine tune the setup of your campaigns! See you in the Badger Den! Episode Highlights Taking Your Campaigns Temperature (3:35) Campaign Structure (14:06) Dealing With Your Amazon Data (19:28) Targeting Product Ads (22:08) Bid Management (26:18) Fine-Tuning Your Campaign (29:55) | |||
| 13 Jan 2021 | AMZPPC #110: A Look at Amazon's New Sponsored Display Reports | 00:39:19 | |
Amazon has answered our prayers with not one, but FOUR Sponsored Display reports. What does each one have in store for you, and how can you get the most out of each? Our friend Bobby Pulte from Search Scientists joins Mike to give you the juicy deets on these new reports. We’ll see you in The Badger Den! Highlights: 1:05 Intro 5:00 What are advertising reports? 9:40 How to get the most out of the new reports 17:00 Advertised Product Report 22:09 Campaign Report 27:01 Sponsored Display Target Report 28:59 Sponsored Display Purchased Product Report 35:43 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Search Scientists: https://www.searchscientists.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver | |||
| 28 Jun 2024 | How Do Technical and Creative Strategies Work Together in Amazon PPC? | 00:35:44 | |
In this episode, Michael and Laura from Envision Horizons will talk about balancing technical and creative strategies in Amazon PPC. They will reveal how to combine data-driven tactics with creative approaches to boost your Amazon ads. They will also discuss the challenges and solutions of integrating these two aspects. Additionally, they will share tips on managing teams and best practices for creating effective marketing strategies. We’ll see you in The PPC Den! 🦡 Highlights
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- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Laura Meyer Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| 22 Jul 2022 | Amazon Key Metrics: What Do I Track & How Do I Influence It? | 00:35:17 | |
Because Amazon Advertising is an ever-evolving platform and brands can’t bank on easy wins like before, Destaney Wishon of Better AMS and Michael Facchin must continue clarifying what key metrics and KPIs any smart PPC-er should have to consider to drive sales without wasting ad spend. We’ll see you in The PPC Den! 🦡 Highlights
If you like what you hear, please give The PPC Den a 5-star review and share it with your friends! 🦡 Resources & Links
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- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Destaney Wishon Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin | |||
| 23 Dec 2020 | [Badger Bite #15] An End-of-Year Message from The PPC Den | 00:02:35 | |
As this year finally draws to a close, we wanted to let you all know how much we appreciate your continued support. We love making this show and giving you the knowledge you need to crush your Amazon PPC, but we couldn’t do it without you. Again, thank you to everyone who helps make this podcast and all of our listeners. Wishing all of you the best for 2021 and beyond. Happy holidays and we’ll see you in The Badger Den! Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ AMZ Pathfinder: https://www.amzpathfinder.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver | |||
| 07 Feb 2025 | 3 Optimizations I LOVE inside Amazon PPC | 00:11:27 | |
Happy Valentine’s Day, Badger Nation! It’s time to pour some Chardonnay, turn on the jazz, and throw some rose petals on the ground because today, we’re talking about the Amazon PPC optimizations we love to do. Іn this special Valentine’s episode, we’re putting aside the usual PPC frustrations and focusing on 3 Amazon PPC optimizations I absolutely love—strategies that will help you fall in love with your results and boost your performance. Visit our website, search for “Ad Badger Amazon PPC Checklist,” and let us send some love your way with a free checklist straight to your inbox!💌 We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| 02 Feb 2019 | AMZPPC 10: The Strangest, Most Popular Amazon Ads Strategy: The Keyword Dump | 00:30:22 | |
This episode of the Amazon PPC Advertising Podcast: PPC Den tackles one of the most perplexing, mysterious, confusing elements of Amazon Advertising Strategy: The Keyword Dump. The Keyword Dump strategy is one of the strangest, most damaging strategies we see in new campaigns and almost all of our new advertisers are doing it. The KW Dump strategy means dumping 100's and 100's of keywords from KW tools into your account, setting bids, and praying that they'll be profitable. Most of the time they're not - in this episode, we dig into why the KW dump strategy doesn't work - and what to do instead. Get all our podcasts at adbadger.com/podcasts | |||
| 27 Feb 2019 | AMZPPC 14: The Dreaded Amazon Data Reporting Delay | 00:15:17 | |
Have you ever looked at your campaign performance from today or yesterday and been shocked at how bad they seem to be doing? Well, you have come to the right place! In this episode, Mike & Brett want to warn you about the infamous Amazon data reporting delay. Not many people know this 48-hour data delay exists, and that has Amazon sellers like you worried when they see terrible numbers in their campaigns over the last two days. However, there's nothing to fear! Just a little patience with Amazon will have those worries cleared right up. Listen along as Mike & Brett talk about three key points to be aware of when looking at data, and what you need to know in order to make informed changes to your campaigns. | |||
| 21 Feb 2025 | How Can An Amazon Campaign Audit Help My Business? (Classic) | 00:57:07 | |
After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It’s a jam-packed episode, and you’ll want to take notes! Enjoy! This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! Disclaimer: In this episode, Michael says the Ad Badger Apps optimizes almost 2 million bids a day, but as of this publishing date, we actually optimize nearly 3 million bids per day. 🦡 Highlights 0:00 - What to expect in this episode 2:52 - Small talk: Basking in the sunlight 4:24 - What MMA has to do with Amazon PPC 7:59 - Get to know Mina Elias & Trivium 10:47 - How do I walk through a campaign audit? 21:01 - What timeframes are most valuable in an audit? 27:39 - Most common problem in Amazon campaigns 39:24 - Rapid fire Q&A (All the things!) 52:30 - Your homework: Test everything. Track everything. If you like what you hear, leave us a video review! 🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mina Elias Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Podcast Coordinator and Graphic Designer: Sofiia Podash | |||
| 27 Sep 2024 | 5 Important Factors That Influence Amazon Ranking (Classic) | 00:27:45 | |
If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call. Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sales on Amazon, and off site sales, you’ll finish this episode with an elevated understanding of what it takes to run circles around your competitors. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Podcast Coordinator and Graphic Designer: Sofiia Podash | |||
| 23 Jun 2023 | One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon | 00:43:10 | |
Ad Badger PPC Campaign Manager Clement Hynaux sits down with Michael to talk about comparing search volumes for Amazon PPC campaign keywords. They discuss various different keyword research tools, and how to analyze your findings. We’ll see you in The PPC Den! 🦡 Highlights 0:00 What to expect in this episode 4:00 Why You Need Keyword Research Tools 7:14 Defining Key Terms 13:05 Explaining The Experiment 22:15 Third-Party Tools 25:42 How Do We Interpret This Data? 30:20 Orders Approximations 39:50 Closing Thoughts 🦡 Resources & Links - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clement Hynaux Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno Graphic Designer: Vanessa Nieto | |||
| 24 Nov 2021 | Thank You for an Incredible Year! [AMZ PPC 149] | 00:14:09 | |
It’s gratitude week, and we wanted to take a moment to thank everyone who’s helped us be the longest-running Amazon Advertising podcast in the universe! In this episode, Michael and Nancy, Ad Badger’s Chief Joy Officer, thank every guest host of the last year as well as some of YOU! This episode inadvertently became like a greatest hits episode of the last year too, so be sure to check out some of the gold that we appreciate most. We’ll see you in The Badger Den! Highlights
Resources & Links
Get the Ad Badger App: https://www.adbadger.com/ | |||
| 04 Dec 2019 | AMZPPC 54: The Wait is Over... Search Term Reports for Sponsored Brand Ads are Here | 00:32:08 | |
Christmas came early because search term reports for Sponsored Brand Ads have finally been released after months of waiting. Despite what you might think, it's not a carbon copy of the Sponsored Product version. Tune in to hear Mike & Stephen explain the differences, how to analyze it, and everything about the newest match type. See you in the Badger Den! Episode Highlights: 3:30 Shout out to Brian Andris for his awesome review 5:40 It's not a direct copy-paste from Sponsored Product 8:25 Keyword vs. Search term vs. Target 13:36 There's a new type of broad match keyword in town 20:14 Introducing... the 4th match type 22:08 Modified broad match works like SPA broad match 25:00 ASIN targeting 28:15 Amazon PPC is quickly evolving Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ | |||
| 24 Mar 2021 | AMZPPC #120: Balancing Amazon PPC Optimization and Expansion | 00:38:03 | |
The process of tweaking and changing your Amazon PPC campaigns is generally called “optimization”, but that only tells half the story. To truly have control over your campaigns, you need to balance Amazon PPC optimization with Amazon PPC expansion. Elizabeth Greene from Junglr joins us as we define expansion and optimization, typical activities in each, and how to balance them for optimal results. We’ll see you in The Badger Den! Highlights: 1:05 Intro 3:18 The Ebb and Flow of Amazon PPC 6:51 Amazon PPC Expansion vs. Optimization 9:15 Expansion Activities 25:12 Optimization Activities 33:20 Synergy & Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ Junglr: https://www.junglr.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver | |||
| 31 Jul 2019 | AMZPPC 36: Into the Great Unknown: Amazon DSP with Kiri Masters | 00:29:15 | |
On today’s episode, we have our first ever guest on the podcast! Kiri Masters, Founder and CEO of Bobsled Marketing, gives a comprehensive breakdown of Amazon DSP and Amazon brand marketing. What are the benefits of DSP? What is the downside? Kiri and Mike dive into both of these questions and discuss DSP’s effectiveness compared to PPC. See you in the Badger Den! Show Highlights: 1:47 An introduction to Kiri Masters 4:43 Overview of Amazon Ads and Amazon DSP 9:30 A quick rundown of Amazon Ad product definitions 10:56 Amazon Display Ads 15:30 How to manage Sponsored Products and DSP 17:48 Some use cases for DSP: Targeting and Placements 20:45 The purchase side of DSP 25:07 The silver lining to DSP 26:29 How large companies use DSP 27:55 How to allocate your advertising budget 28:20 Closing | |||
| 30 Aug 2024 | Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet | 00:46:24 | |
You’re on a well-deserved vacation🌴, but your Amazon PPC campaigns don’t take a break... In this episode, Michael and Brent Zahradnik from AMZ Pathfinder reveal a simple, powerful way to keep your Amazon PPC campaigns on track with minimal effort. Learn how to set up a streamlined weekly sheet that gives you all the insights you need, without the hassle. Listen now to learn how you can keep your Amazon PPC in check, even when you're away, and grab the free weekly sheet that makes it easy. We’ll see you in The PPC Den! 🦡 Highlights
🦡 Resources & Links - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| 03 May 2024 | How Does Tracking Keywords Help PPC? | 00:36:29 | |
In this episode of the PPC Den podcast, I'm joined by Noemi Bolojan from Scale Wave. We're diving into Amazon PPC and focusing on how ad spending affects your product's search position and sales. By the end of this chat, you'll have a solid understanding of how to improve your Amazon PPC strategies and see real results. We’ll see you in The PPC Den! 🦡 Highlights 0:35 - How do ads affect organic sales? 1:02 - How do I set up PPC campaigns? 2:19 - What are current challenges in Amazon advertising? 3:13 - Why is troubleshooting important in PPC? 5:00 - Why track keyword ranks? 10:02 - How does spending affect organic rank? 13:33 - How does rank tracking show PPC impact? 20:12 - How do I use high-value keywords effectively? 29:06 - Why is keyword rank tracking crucial? 🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| 19 Dec 2018 | AMZPPC 5: Amazon PPC Advertising Stats | 00:36:38 | |
Join along as Mike & Brett dive into a comprehensive review of November's Amazon PPC advertising statistics! In this 36 minute episode, we discuss Amazon PPC advertising metrics, we provide stats for each of these metrics, and we also go into detail about things to keep in mind when working with this data on Amazon. If you really love numbers AND Amazon PPC, this episode's for you!
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| 10 May 2024 | Can Amazon PPC Success Be Predicted? | 00:30:14 | |
Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Guest Introduction: Who is Mansoor Norouzi? 0:37 - Forecasting Focus: What is forecasting in Amazon PPC? 2:30 - How complex is Amazon advertising? 3:27 - Why never stop learning? 5:44 - What does forecasting really involve? 8:55 - How to plan financially for advertising? 11:47- How to determine market share? 17:46 - Which tools help understand the market? 29:25 - How to empower your Amazon strategy? 🦡 Resources & Links
- Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mansour Norouzi Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno | |||
| 02 Dec 2020 | AMZPPC #105: How to Become an Amazon Sponsored Display Master | 00:58:37 | |
We first covered Amazon Sponsored Display Ads last year, and since then, they’ve really come into their own in the Amazon PPC world. What was once a fledgling beta is now part of the Holy Trinity of Amazon ad types. A lot has changed in a year, and we’re here to give you the rundown of what’s new with Sponsored Display Ads, why you should be using them, and how to get the most out of them. Join Mike and Brent as they tour the complex world of Amazon Sponsored Display Ads and show you how to take advantage of their unique targeting options and use them to boost awareness. We'll see you in The Badger Den! Highlights 1:05 Intro 7:08 Sponsored Display Ads Update 17:04 How Sponsored Display Ads fit into your Amazon PPC Strategy 31:53 Views Retargeting and Custom Audiences 39:55 Searches Targeting 42:41 Purchases Retargeting 44:26 Structuring your Sponsored Display audiences 49:00 Product Targeting 51:34 Bidding 52:36 Optimization Tips 56:22 Closing Thoughts Links & Resources All our episodes and show notes are available at https://www.adbadger.com/podcast Ad Badger Version 2: https://www.adbadger.com/pricing/ AMZ Pathfinder: https://www.amzpathfinder.com/ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker Content Writer: Vincent Gulliver | |||
| 30 Dec 2022 | Case Study: How Do I Fix An Amazon Campaign With 6,000 Keywords? | 00:32:31 | |
This episode is just the first of a two-series Case Study episode with Clement Hynaux, Ad Badger’s Campaign Manager. Let’s see how Michael and Clement work on an actual client’s problem who had 6,000 keywords in his campaigns. Is that too many keywords? Find out how two experts approach this challenge. The fun isn't over yet! Tune in next week for part two, where we will share the result of the campaign restructure. Highlights
If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt Resources & Links
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Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clement Hynaux Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin Podcast Coordinator: Myreen Garcia Sejalbo | |||
| 17 Sep 2021 | How to Send Google Ads Traffic to Your Amazon Listing [AMZ PPC # 141] | 00:38:40 | |
Google Ads is the simplest and most impactful way to drive external traffic to Amazon. In this episode, we team up with Adam Heist to explore why to do it, how to do it, and when to do it. Adam shares first-hand experience with successfully driving external traffic. If you want to boost your ROI, this might be the simplest and most impactful way of doing so. Previous Google Ads experience is not required. We’ll see you in The Badger Den! Highlights:
If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links
Get the Ad Badger App: https://www.adbadger.com/ The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Adam Heist Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker | |||