The Power of Audio + Science + AI with Jasmine Moradi (Jasmine Moradi)
Explorez tous les épisodes de The Power of Audio + Science + AI with Jasmine Moradi
| Date | Titre | Durée | |
|---|---|---|---|
| 09 Nov 2020 | 1. Full Episode | The Science of Emotion: - How to Find Your Company's Limbic Sparks to Build better Emotional Connections with Your Customers. | Kevin Perlmutter, Limbic Brand Evolution | 01:07:08 | |
My guest today is my friend Kevin Perlmutter. We met for the first time in May 2017 when I was in NYC conducting my in-store music research. I visited him at the Man Made Music office where he was working as the Chief Strategist & Chief Innovation Officer. Today, he has jumped in to the world of entrepreneurship. And is the Chief Strategist & Founder Of Limbic Brand Evolution. Before that he has passionately and successfully, for over 20+ years been helping large, small and nonprofit brands evolve. He started his career in the advertising industry where he stayed for 16 years. After that he moved on to work for Interbrand as a Senior Director of Strategy. There he leads strategy brand revolution and identity evolution. He launched a successful customer experience practice, long before it became a hype. In this episode, Kevin and I are going to discuss the ins and outs of the power of emotional branding “How to find your company’s limbic sparks to build better emotional connections with your customers?”. We both have the passion for discovering what triggers the brain. SoundbitesSoundbite #1.1 – The sound of Porsche (30:50) Soundbite #1.2 – Limbic Sparks (35:28) Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42) Soundbite #1.4 – The power of emotional brand associations. (51:58) Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00) Soundbite #1.6 – Habit vs. Loyalty. (55:08) Soundbite #1.7 – The power of emotions in sonic branding. (15:28) #audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 16 Nov 2020 | 2. Full Episode | Consumer Neuroscience: – How Wrong Choice of Music Changes the Entire Brand Perception. | Dr. Bradley Vines, Wavepaths | 01:05:17 | |
My guest today is my friend Dr. Bradley Vines. We met at the Neuromarketing World Forum conference in Singapore 2018. His speech was about “Music and the consumer’s mind, Optimizing Music for video ads”. I instantly got hooked and decided to pick his brain. Bradley Vine is one of the kind. He has 10 years of academic research experience focused on the psychology and neuroscience of music, including PhD research at McGill University and postdoctoral work at Harvard and University of California. On top of that, he has an MBA from the University of Oxford. Back when I met him, he was the Director of Neuroscience at Nielsen working in the field of consumer neuroscience focusing on the contribution music has on advertising and branding, by providing guidance on Sonic branding. Today, he’s the Chief Science Officer at Wavepaths focusing on music in psychedelic therapy. In this episode, Bradley and I discuss the ins and outs of Sonic branding, and the contribution music has on video and radio ad performances. Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 2: Consumer Neuroscience: How the wrong choice of music changes the entire brand perception. Soundbites Soundbite #2.1 – Saxophone performance (07:57) Soundbite #2.2 – What is music? (12:41) Soundbite #2.3 – Neuroscience explains how music influences video ad performance; our emotions, memories and associations. (17:45) Soundbite #2.4 – Is music a too complex language for brands to understand? (23:37) Soundbite #2.5 – Use music consistently and tie it into your brand vision. E.g. Intel and Febreze. (26:27) Soundbite #2.6 – How to use Neuroscience, EEG, to measure sonic logo and music ads performance to increase sales. (29:38) Soundbite #2.7 -The benefits and dangers with using popular music in your brand communication. (41:10) Soundbite #2.8 – The power of audio ads. (49:40) Soundbite #2.9 – Audio branding best practice based on consumer neuroscience research. (53:03) Soundbite #2.10 – What is the future of Audio Branding? (55:38) Dr.Bradley Vines Chief Science Officer at Wavepaths (Ex. Director at Nielsen Consumer Neuroscience) https://www.wavepaths.com/ Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #neuroscience #sound #music #science #drbradleyvines #jasminemoradi #thepowerofaudioscienceai #neuroscience #nielsen #soniclogo #neuromarketing Music Amazilia Luciae by Skirk. Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 23 Nov 2020 | 3. Full Episode | Sound Leadership – How to Grow Brands, Leaders and Teams with the Power of Music Creation. | Dr. Johannes Coloma-Flecker, Sound Leadership | 01:05:08 | |
My guest today is my new friend Dr. Johannes Coloma-Flecker We were introduced to each other through our common friend Kevin Perlmutter. Johannes is a leading voice in music thinking for personal and professional growth. An award-winning musician, music researcher, And an executive coach member of the prestigious community of Marshall Goldsmith 100 Coaches He holds a doctoral degree in business, and graduated from Berklee College of Music in music production and songwriting For his work, he has received awards from the American Marketing Association, the Austrian Academy for Sciences, and the Austrian Ministry of Science and Education. He is the author of the book “The influence of music on brand personality”, and the co-author of books and articles about effective management. Born and raised in Austria, Johannes has lived and worked in Switzerland, India, and Spain. He is married and he lives and works in New York City. Today, he is the founder of Sound Leadership helping Leaders and Teams Grow with a Creative Mindset. He creates music for leaders and their teams to help them strengthen and develop their culture levels of engagements and team communication. In this episode, Dr.Johannes Coloma-Flecker and I discuss the ins and outs of the influence of music on brand personality and effective management through music. Soundbites #3.1 – Piano performance: The Autumn Leaves. (02:40) #3.2 – Music is what feelings sound like. (08:54) #3.3 – The Influence of Music on Brand Personality. (13:50) #3.4 – Music acts as an amplifier for spoken language. (20:01) #3.5 – Sonic DNA; from product to advertising to store experience. (26:17) #3.6 – Objectivity vs. Subjectivity in Music that supports the visual storyline. (31:09) #3.7 – The power of connecting with your audience with songwriting. (38:47) #3.8 – Why music creation is great for teams and building leadership. (45:23) #3.9 – Music connects us during the Pandemic. (50:12) #3.10 – Piano Performance: What Are You Doing The Rest Of Your Life. (1:02:13) Dr. Johannes Coloma-Flecker Executive coach and founder www.sound-leadership.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #audiobranding #sonicbranding #soundleadership #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #DrJohannesColomaFlecker #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 29 Nov 2020 | 4. Full Episode | B2B Music Licensing: - Stop Giving Away Music for Free as it is Hard Work Done by Artists and Composers. | Ola Sars, Soundtrack Your Brand | 01:17:09 | |
My guest today is my friend and ex. boss Ola Sars. We met for the first time in May 2015 when I got the chance to present my thesis results for him and the entire Soundtrack Your Brand team. After that I fell in love with musictech, Ola offered me my dream job to continue conducting groundbreaking in-store music research with his world-class team. Ola is a serial entrepreneur and the co-founder of Soundtrack Your Brand, which is a background music streaming service with curated background soundtracks for business use. He founded the company together with Spotify in 2013, aka Spotify Business. He is currently serving as the CEO and together with his amazing team, my ex. colleagues, they are spearheading the digital transformation of the commercial use of music in private and public spaces. Before that, Ola was the co-founder at Beats Music (which became Apple Music), and Pacemaker (now Tonium) the world’s first DJ driven music platform. Today, Soundtrack Your Brand has become the world’s fastest-growing music-platform for businesses, with the goal to change the market for background music By proving that the right music, played at the right place and at the right time, enhances the in-store customer experience, and most importantly becoming the B2B music streaming service that increases the payment levels to right holders, Once and for all! Long journey, but they have succeeded, SYB is the only B2B music streaming service that has signed global licensing deal with major record labels, and in August this year they announced the licensing deal With Universal Music Group, which was the last piece of the puzzle, and a big step towards improving the broken music industry. I am so proud. In this episode, Ola and I discuss the ins and outs of how and why music has been and still is undervalued as an art-form and how to inform millions of businesses the value of in-store music, and to get them to pay correctly for the music they use. Soundbites#4.1 – Musictech: How and why Ola Sars ended up in the music industry. The success and failures behind Beats Music, Pacemaker and Soundtrack Your Brand. (09:03) #4.2 – The successful strategy behind sourcing Spotify’s backend, structure and licence. (25:27) #4.3 – The difference between B2C and B2B music streaming products explained: Using Spotify or Apple music in your store is as illegal as opening a cinema with your Netflix account. (31:21) #4.4 – The music industry has to come together as artists and musicians are missing out on $2.7 billion per year as a result of 21 million small businesses using personal Spotify or Apple accounts rather than a proper B2B service. (39:28) #4.5 – Signing Universal Music Group was the last piece of the licensing puzzle to improve and to set the business model of the broken B2B music industry. (44:50) #4.6 – Soundtrack Your Brand job is not to drive compliance but to offer a valuable product solution for entrepreneurs to increase store sales and customer experience. (48:52) #4.7 – The music industry has to stop giving away music for free, and start realizing that in-store music costs as it is a hard work done by artists and composers. (52:00) #4.8 – How Soundtrack Your Brand’s AI-powered analytics distributes the real-time streaming data back to the music industry so right holders can pay artists and composers ten times more. (56:28) #4.9 – How “Soundtrack Unlimited”, the world’s first on-demand B2B music streaming product, helps entrepreneurs grow their business at the same time as artists get fairly paid. (1:03:07) #4.10 – The real pivotal moment for the music industry is the day we can prove in real-time that music increases sales. (1:07:15) #4.11 – How music can help your store under the pandemic. (1:09:18) #4.12 – Audio revolution in the public domain is the next hit – audio messaging and audio research. (1:12:34) Ola Sars CEO & Co-Founder Soundtrack Your Brand www.soundtrackyourbrand.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #soundtrackyourbrand #sound #music #science #olasars #jasminemoradi #thepowerofaudioscienceai #musictech #spotify #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity #audiobranding #sonicbranding #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #soundtrackyourbrand #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 09 Nov 2020 | 1.1 Soundbite | What Brand Leaders Must Know About The Power of Audio Branding. | Kevin Perlmutter. Limbic Brand Evolution | 00:02:39 | |
Kevin Perlmutter: "What I took away from that experience beyond sound was the power of emotion and the power of emotion is something that's often ignored or under leveraged by most brand leaders. They don't recognize that emotion no matter how it comes to you through sound through smell through customer service through experiences that you have with the brand through the way a brand communicates with you for how responsive a brand is to your needs and desires these are all things that I recognized were so ignored by most brand leaders and CMOs for whatever reason, but the data is there that it's incredibly important you". Listen full episode www.jasminemoradi.com Soundbites Soundbite #1.1 – The sound of Porsche (30:50) Soundbite #1.2 – Limbic Sparks (35:28) Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42) Soundbite #1.4 – The power of emotional brand associations. (51:58) Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00) Soundbite #1.6 – Habit vs. Loyalty. (55:08) Soundbite #1.7 – The power of emotions in sonic branding. (15:28) #audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #AI #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 09 Nov 2020 | 1.2 Soundbite | Creating Limbic sparks: When Emotional Motivation Meets Brand Desire | Kevin Perlmutter, Limbic Brand Evolution | 00:01:44 | |
Kevin Perlmutter: "I'm helping brands find that intersection of emotional motivation between them and what their audience cares most about. I call that intersection of Limbic Sparks that's what creating Limbic Sparks is all about, people being emotionally motivated by what your brand is all about". Listen full episode www.jasminemoradi.com #audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 09 Nov 2020 | 1.3 Soundbite | Emotional Branding: Focus.. Connect.. Evolve. | Kevin Perlmutter, Limbic Brand Evolution | 00:01:01 | |
Kevin Perlmutter: "Well, there are three things that I probably primarily do. One is I help brands focus, I help them focus on what makes them unique and desirable. Helping them articulate what it is about their brand that people should care about". Listen full episode www.jasminemoradi.com or Vlog https://youtu.be/EdO--RM0m64 Soundbites Soundbite #1.1 – The sound of Porsche (30:50) Soundbite #1.2 – Limbic Sparks (35:28) Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42) Soundbite #1.4 – The power of emotional brand associations. (51:58) Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00) Soundbite #1.6 – Habit vs. Loyalty. (55:08) Soundbite #1.7 – The power of emotions in sonic branding. (15:28) #audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 09 Nov 2020 | 1.4 Soundbite | Brand Leaders Need to Tap Into Emotional Insights | Kevin Perlmutter, Limbic Brand Evolution | 00:02:23 | |
Kevin Perlmutter: "Tapping into emotional insights to improve a brand's connection with people is not the same as a brand's personality becoming more emotional". Listen full episode www.jasminemoradi.com or Vlog https://youtu.be/EdO--RM0m64 Soundbites Soundbite #1.1 – The sound of Porsche (30:50) Soundbite #1.2 – Limbic Sparks (35:28) Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42) Soundbite #1.4 – The power of emotional brand associations. (51:58) Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00) Soundbite #1.6 – Habit vs. Loyalty. (55:08) Soundbite #1.7 – The power of emotions in sonic branding. (15:28) #audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 09 Nov 2020 | 1.6 Soundbite | Emotional Brand Strategy : Habit vs. Loyalty | Kevin Perlmutter, Limbic Brand Evolution | 00:02:25 | |
Kevin Perlmutter: "And for brands, what that means is, people's emotional states of mind, this is where we started the conversation, people's emotional states of mind, people's needs have changed, they've changed quite significantly, and maybe they'll go backwards, maybe they'll keep going forward". Listen full episode www.jasminemoradi.com Soundbites Soundbite #1.1 – The sound of Porsche (30:50) Soundbite #1.2 – Limbic Sparks (35:28) Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42) Soundbite #1.4 – The power of emotional brand associations. (51:58) Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00) Soundbite #1.6 – Habit vs. Loyalty. (55:08) Soundbite #1.7 – The power of emotions in sonic branding. (15:28) #audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 09 Nov 2020 | 1.5 Soundbite | Limbic Sparks Strategy: AT&T PAC: Yours to Discover. | Kevin Perlmutter, Limbic Brand Evolution | 00:02:52 | |
Kevin Perlmutter: "So I had one opportunity to work with the AT&T Performing Arts Center, which is a non-profit in the city of Dallas Texas in the United States. This is a large non-profit, and they have an incredible campus with multiple buildings created by amazing European architects". Listen full episode www.jasminemoradi.com Soundbites Soundbite #1.1 – The sound of Porsche (30:50) Soundbite #1.2 – Limbic Sparks (35:28) Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42) Soundbite #1.4 – The power of emotional brand associations. (51:58) Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00) Soundbite #1.6 – Habit vs. Loyalty. (55:08) Soundbite #1.7 – The power of emotions in sonic branding. (15:28) #audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 09 Nov 2020 | 1.7 Soundbite | The Power Of Emotions In Sonic Branding | Kevin Perlmutter, Limbic Brand Evolution | 00:09:37 | |
Kevin Perlmutter: "I learned a lot about the power of emotion, I learned and became more disciplined in the idea that you can create strategy through the lens of how you want people to feel. So when creating music and sound for brands, it's all about expressing what the brand is all about". Listen full episode www.jasminemoradi.com Soundbites Soundbite #1.1 – The sound of Porsche (30:50) Soundbite #1.2 – Limbic Sparks (35:28) Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42) Soundbite #1.4 – The power of emotional brand associations. (51:58) Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00) Soundbite #1.6 – Habit vs. Loyalty. (55:08) Soundbite #1.7 – The power of emotions in sonic branding. (15:28) #audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 16 Nov 2020 | 2.1 Soundbite | Saxophone Performance by Dr.Bradley Vines. | | Dr. Bradley Vines, Wavepaths | 00:03:56 | |
My guest today is my friend Dr. Bradley Vines. We met at the Neuromarketing World Forum conference in Singapore 2018. His speech was about “Music and the consumer’s mind, Optimizing Music for video ads”. I instantly got hooked and decided to pick his brain. Bradley Vine is one of the kind. He has 10 years of academic research experience focused on the psychology and neuroscience of music, including PhD research at McGill University and postdoctoral work at Harvard and University of California. On top of that, he has an MBA from the University of Oxford. Back when I met him, he was the Director of Neuroscience at Nielsen working in the field of consumer neuroscience focusing on the contribution music has on advertising and branding, by providing guidance on Sonic branding. Today, he’s the Chief Science Officer at Wavepaths focusing on music in psychedelic therapy. In this episode, Bradley and I discuss the ins and outs of Sonic branding, and the contribution music has on video and radio ad performances. Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 2: Consumer Neuroscience: How the wrong choice of music changes the entire brand perception. Soundbites Soundbite #2.1 – Saxophone performance (07:57) Soundbite #2.2 – What is music? (12:41) Soundbite #2.3 – Neuroscience explains how music influences video ad performance; our emotions, memories and associations. (17:45) Soundbite #2.4 – Is music a too complex language for brands to understand? (23:37) Soundbite #2.5 – Use music consistently and tie it into your brand vision. E.g. Intel and Febreze. (26:27) Soundbite #2.6 – How to use Neuroscience, EEG, to measure sonic logo and music ads performance to increase sales. (29:38) Soundbite #2.7 -The benefits and dangers with using popular music in your brand communication. (41:10) Soundbite #2.8 – The power of audio ads. (49:40) Soundbite #2.9 – Audio branding best practice based on consumer neuroscience research. (53:03) Soundbite #2.10 – What is the future of Audio Branding? (55:38) Dr.Bradley Vines Chief Science Officer at Wavepaths (Ex. Director at Nielsen Consumer Neuroscience) https://www.wavepaths.com/ Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #neuroscience #sound #music #science #drbradleyvines #jasminemoradi #thepowerofaudioscienceai #neuroscience #nielsen #soniclogo #neuromarketing Music Amazilia Luciae by Skirk. Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 16 Nov 2020 | 2.2 Soundbite | What is Music? | Dr. Bradley Vines, Wavepaths | 00:03:35 | |
Dr. Bradley Vines: "We have an extraordinarily complex auditory system. It all starts with vibration, but how do you go from vibration to experience and emotional experience and the vibrations?". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 2: Consumer Neuroscience: How the wrong choice of music changes the entire brand perception. Soundbites Soundbite #2.1 – Saxophone performance (07:57) Soundbite #2.2 – What is music? (12:41) Soundbite #2.3 – Neuroscience explains how music influences video ad performance; our emotions, memories and associations. (17:45) Soundbite #2.4 – Is music a too complex language for brands to understand? (23:37) Soundbite #2.5 – Use music consistently and tie it into your brand vision. E.g. Intel and Febreze. (26:27) Soundbite #2.6 – How to use Neuroscience, EEG, to measure sonic logo and music ads performance to increase sales. (29:38) Soundbite #2.7 -The benefits and dangers with using popular music in your brand communication. (41:10) Soundbite #2.8 – The power of audio ads. (49:40) Soundbite #2.9 – Audio branding best practice based on consumer neuroscience research. (53:03) Soundbite #2.10 – What is the future of Audio Branding? (55:38) Dr.Bradley Vines Chief Science Officer at Wavepaths (Ex. Director at Nielsen Consumer Neuroscience) https://www.wavepaths.com/ Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #neuroscience #sound #music #science #drbradleyvines #jasminemoradi #thepowerofaudioscienceai #neuroscience #nielsen #soniclogo #neuromarketing Music Amazilia Luciae by Skirk. Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 16 Nov 2020 | 2.3 Soundbite | Neuroscience Explains How Music Influences Video Dd Performance. | Dr.Bradley Vines, Wavepaths | 00:06:02 | |
Dr. Bradley Vines: "When we get to branding you can just take this incredible vehicle called music to create memories and associations. Utilize it to deliver messages or build associations that you'd like to develop for the brand". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 2: Consumer Neuroscience: How the wrong choice of music changes the entire brand perception. Soundbites Soundbite #2.1 – Saxophone performance (07:57) Soundbite #2.2 – What is music? (12:41) Soundbite #2.3 – Neuroscience explains how music influences video ad performance; our emotions, memories and associations. (17:45) Soundbite #2.4 – Is music a too complex language for brands to understand? (23:37) Soundbite #2.5 – Use music consistently and tie it into your brand vision. E.g. Intel and Febreze. (26:27) Soundbite #2.6 – How to use Neuroscience, EEG, to measure sonic logo and music ads performance to increase sales. (29:38) Soundbite #2.7 -The benefits and dangers with using popular music in your brand communication. (41:10) Soundbite #2.8 – The power of audio ads. (49:40) Soundbite #2.9 – Audio branding best practice based on consumer neuroscience research. (53:03) Soundbite #2.10 – What is the future of Audio Branding? (55:38) Dr.Bradley Vines Chief Science Officer at Wavepaths (Ex. Director at Nielsen Consumer Neuroscience) https://www.wavepaths.com/ Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #neuroscience #sound #music #science #drbradleyvines #jasminemoradi #thepowerofaudioscienceai #neuroscience #nielsen #soniclogo #neuromarketing Music Amazilia Luciae by Skirk. Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 16 Nov 2020 | 2.4 Soundbite | Is Music a Too Complex Language for Brands to Understand? | Dr.Bradley Vines, Wavepaths | 00:02:50 | |
Dr. Bradley Vines: "So how do we go outside the subjective and look at an objective understanding of how a sequence of sounds will influence people? On average that may be a little harder to do as maybe it needs some kind of translation". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 2: Consumer Neuroscience: How the wrong choice of music changes the entire brand perception. Soundbites Soundbite #2.1 – Saxophone performance (07:57) Soundbite #2.2 – What is music? (12:41) Soundbite #2.3 – Neuroscience explains how music influences video ad performance; our emotions, memories and associations. (17:45) Soundbite #2.4 – Is music a too complex language for brands to understand? (23:37) Soundbite #2.5 – Use music consistently and tie it into your brand vision. E.g. Intel and Febreze. (26:27) Soundbite #2.6 – How to use Neuroscience, EEG, to measure sonic logo and music ads performance to increase sales. (29:38) Soundbite #2.7 -The benefits and dangers with using popular music in your brand communication. (41:10) Soundbite #2.8 – The power of audio ads. (49:40) Soundbite #2.9 – Audio branding best practice based on consumer neuroscience research. (53:03) Soundbite #2.10 – What is the future of Audio Branding? (55:38) Dr.Bradley Vines Chief Science Officer at Wavepaths (Ex. Director at Nielsen Consumer Neuroscience) https://www.wavepaths.com/ Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #neuroscience #sound #music #science #drbradleyvines #jasminemoradi #thepowerofaudioscienceai #neuroscience #nielsen #soniclogo #neuromarketing Music Amazilia Luciae by Skirk. Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 16 Nov 2020 | 2.5 Soundbite | Use Music Consistently and Tie it Into Your Brand vision, Intel and Febreze. | Dr.Bradley Vines, Wavepatgs | 00:01:29 | |
Dr. Bradley Vines: "Brands that use music very methodically and very consistent in their marketing during certain segments benefit the most". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 2: Consumer Neuroscience: How the wrong choice of music changes the entire brand perception. Soundbites Soundbite #2.1 – Saxophone performance (07:57) Soundbite #2.2 – What is music? (12:41) Soundbite #2.3 – Neuroscience explains how music influences video ad performance; our emotions, memories and associations. (17:45) Soundbite #2.4 – Is music a too complex language for brands to understand? (23:37) Soundbite #2.5 – Use music consistently and tie it into your brand vision. E.g. Intel and Febreze. (26:27) Soundbite #2.6 – How to use Neuroscience, EEG, to measure sonic logo and music ads performance to increase sales. (29:38) Soundbite #2.7 -The benefits and dangers with using popular music in your brand communication. (41:10) Soundbite #2.8 – The power of audio ads. (49:40) Soundbite #2.9 – Audio branding best practice based on consumer neuroscience research. (53:03) Soundbite #2.10 – What is the future of Audio Branding? (55:38) Dr.Bradley Vines Chief Science Officer at Wavepaths (Ex. Director at Nielsen Consumer Neuroscience) https://www.wavepaths.com/ Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #neuroscience #sound #music #science #drbradleyvines #jasminemoradi #thepowerofaudioscienceai #neuroscience #nielsen #soniclogo #neuromarketing Music Amazilia Luciae by Skirk. Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 16 Nov 2020 | 2.6 Soundbite | How to Use Neuroscience, EEG, to Measure Sonic Logo and Music Ads Performance to Increase Sales. | Dr. Bradley Vines, Wavepaths | 00:07:06 | |
Dr. Bradley Vines: "It's not always easy for the participants to articulate what they feel, what they think and especially not knowing what they need and where they're going next if you ask those kinds of questions". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 2: Consumer Neuroscience: How the wrong choice of music changes the entire brand perception. Soundbites Soundbite #2.1 – Saxophone performance (07:57) Soundbite #2.2 – What is music? (12:41) Soundbite #2.3 – Neuroscience explains how music influences video ad performance; our emotions, memories and associations. (17:45) Soundbite #2.4 – Is music a too complex language for brands to understand? (23:37) Soundbite #2.5 – Use music consistently and tie it into your brand vision. E.g. Intel and Febreze. (26:27) Soundbite #2.6 – How to use Neuroscience, EEG, to measure sonic logo and music ads performance to increase sales. (29:38) Soundbite #2.7 -The benefits and dangers with using popular music in your brand communication. (41:10) Soundbite #2.8 – The power of audio ads. (49:40) Soundbite #2.9 – Audio branding best practice based on consumer neuroscience research. (53:03) Soundbite #2.10 – What is the future of Audio Branding? (55:38) Dr.Bradley Vines Chief Science Officer at Wavepaths (Ex. Director at Nielsen Consumer Neuroscience) https://www.wavepaths.com/ Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #neuroscience #sound #music #science #drbradleyvines #jasminemoradi #thepowerofaudioscienceai #neuroscience #nielsen #soniclogo #neuromarketing Music Amazilia Luciae by Skirk. Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 16 Nov 2020 | 2.7 Soundbite | The Benefits and Dangers with Using Popular Music in Your Brand Communication. | Dr.Bradley Vines, Wavepaths | 00:08:14 | |
Dr. Bradley Vines: "I've seen examples where it really works where the popular music that a brand has been using has developed these great associations with the brand so when they use that music brand recognition the equivalent neurological equivalent of brand recognition goes way up". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 2: Consumer Neuroscience: How the wrong choice of music changes the entire brand perception. Soundbites Soundbite #2.1 – Saxophone performance (07:57) Soundbite #2.2 – What is music? (12:41) Soundbite #2.3 – Neuroscience explains how music influences video ad performance; our emotions, memories and associations. (17:45) Soundbite #2.4 – Is music a too complex language for brands to understand? (23:37) Soundbite #2.5 – Use music consistently and tie it into your brand vision. E.g. Intel and Febreze. (26:27) Soundbite #2.6 – How to use Neuroscience, EEG, to measure sonic logo and music ads performance to increase sales. (29:38) Soundbite #2.7 -The benefits and dangers with using popular music in your brand communication. (41:10) Soundbite #2.8 – The power of audio ads. (49:40) Soundbite #2.9 – Audio branding best practice based on consumer neuroscience research. (53:03) Soundbite #2.10 – What is the future of Audio Branding? (55:38) Dr.Bradley Vines Chief Science Officer at Wavepaths (Ex. Director at Nielsen Consumer Neuroscience) https://www.wavepaths.com/ Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #neuroscience #sound #music #science #drbradleyvines #jasminemoradi #thepowerofaudioscienceai #neuroscience #nielsen #soniclogo #neuromarketing Music Amazilia Luciae by Skirk. Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 16 Nov 2020 | 2.8 Soundbite | The Power of Audio Ads. | Dr.Bradley Vines, Wavepaths | 00:03:41 | |
Dr. Bradley Vines: "Imagination for what's happening gives radio a unique opportunity to be intimate to really be personal. That combined with the fact that you know you can't shut off hearing. You can always close your eyes but when you've got the radio on you're just being fed information". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 2: Consumer Neuroscience: How the wrong choice of music changes the entire brand perception. Soundbites Soundbite #2.1 – Saxophone performance (07:57) Soundbite #2.2 – What is music? (12:41) Soundbite #2.3 – Neuroscience explains how music influences video ad performance; our emotions, memories and associations. (17:45) Soundbite #2.4 – Is music a too complex language for brands to understand? (23:37) Soundbite #2.5 – Use music consistently and tie it into your brand vision. E.g. Intel and Febreze. (26:27) Soundbite #2.6 – How to use Neuroscience, EEG, to measure sonic logo and music ads performance to increase sales. (29:38) Soundbite #2.7 -The benefits and dangers with using popular music in your brand communication. (41:10) Soundbite #2.8 – The power of audio ads. (49:40) Soundbite #2.9 – Audio branding best practice based on consumer neuroscience research. (53:03) Soundbite #2.10 – What is the future of Audio Branding? (55:38) Dr.Bradley Vines Chief Science Officer at Wavepaths (Ex. Director at Nielsen Consumer Neuroscience) https://www.wavepaths.com/ Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #neuroscience #sound #music #science #drbradleyvines #jasminemoradi #thepowerofaudioscienceai #neuroscience #nielsen #soniclogo #neuromarketing Music Amazilia Luciae by Skirk. Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 16 Nov 2020 | 2.9 Soundbite | Audio Branding Best Practice Based on Consumer Neuroscience Researc. | Dr.Bradley Vines, Wavepaths | 00:02:44 | |
Dr. Bradley Vines: "Have it upfront in the conversation, because we might have this implicit bias towards dealing with storylines and visuals. Instead, make a conscious effort to think about music from the beginning". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 2: Consumer Neuroscience: How the wrong choice of music changes the entire brand perception. Soundbites Soundbite #2.1 – Saxophone performance (07:57) Soundbite #2.2 – What is music? (12:41) Soundbite #2.3 – Neuroscience explains how music influences video ad performance; our emotions, memories and associations. (17:45) Soundbite #2.4 – Is music a too complex language for brands to understand? (23:37) Soundbite #2.5 – Use music consistently and tie it into your brand vision. E.g. Intel and Febreze. (26:27) Soundbite #2.6 – How to use Neuroscience, EEG, to measure sonic logo and music ads performance to increase sales. (29:38) Soundbite #2.7 -The benefits and dangers with using popular music in your brand communication. (41:10) Soundbite #2.8 – The power of audio ads. (49:40) Soundbite #2.9 – Audio branding best practice based on consumer neuroscience research. (53:03) Soundbite #2.10 – What is the future of Audio Branding? (55:38) Dr.Bradley Vines Chief Science Officer at Wavepaths (Ex. Director at Nielsen Consumer Neuroscience) https://www.wavepaths.com/ Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #neuroscience #sound #music #science #drbradleyvines #jasminemoradi #thepowerofaudioscienceai #neuroscience #nielsen #soniclogo #neuromarketing Music Amazilia Luciae by Skirk. Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 16 Nov 2020 | 2.10 Soundbite | What is the Future of Audio Branding? | Dr.Bradley Vines. Wavepaths | 00:02:09 | |
Dr. Bradley Vines: ""It will be interesting to see if artificially intelligent generated music can become useful. I think that there's a chance there that you will be able to describe an emotional scope for an ad and fed into a system that creates music that fits that or that goes through a large database of music".". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 2: Consumer Neuroscience: How the wrong choice of music changes the entire brand perception. Soundbites Soundbite #2.1 – Saxophone performance (07:57) Soundbite #2.2 – What is music? (12:41) Soundbite #2.3 – Neuroscience explains how music influences video ad performance; our emotions, memories and associations. (17:45) Soundbite #2.4 – Is music a too complex language for brands to understand? (23:37) Soundbite #2.5 – Use music consistently and tie it into your brand vision. E.g. Intel and Febreze. (26:27) Soundbite #2.6 – How to use Neuroscience, EEG, to measure sonic logo and music ads performance to increase sales. (29:38) Soundbite #2.7 -The benefits and dangers with using popular music in your brand communication. (41:10) Soundbite #2.8 – The power of audio ads. (49:40) Soundbite #2.9 – Audio branding best practice based on consumer neuroscience research. (53:03) Soundbite #2.10 – What is the future of Audio Branding? (55:38) Dr.Bradley Vines Chief Science Officer at Wavepaths (Ex. Director at Nielsen Consumer Neuroscience) https://www.wavepaths.com/ Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #neuroscience #sound #music #science #drbradleyvines #jasminemoradi #thepowerofaudioscienceai #neuroscience #nielsen #soniclogo #neuromarketing Music Amazilia Luciae by Skirk. Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 23 Nov 2020 | 3.1 Soundbite | The Autumn Leaves Performance | Dr. Johannes Coloma-Flecker, Sound Leadership | 00:01:57 | |
"Autumn Leaves" is a popular song and jazz standard composed by Joseph Kosma with original lyrics by Jacques Prévert in French". Born and raised in Austria, Johannes has lived and worked in Switzerland, India, and Spain. He is married and he lives and works in New York City. Today, he is the founder of Sound Leadership helping Leaders and Teams Grow with a Creative Mindset. He creates music for leaders and their teams to help them strengthen and develop their culture levels of engagements and team communication. In this episode, Dr.Johannes Coloma-Flecker and I discuss the ins and outs of the influence of music on brand personality and effective management through music. Soundbites #3.1 – Piano performance: The Autumn Leaves. (02:40) #3.2 – Music is what feelings sound like. (08:54) #3.3 – The Influence of Music on Brand Personality. (13:50) #3.4 – Music acts as an amplifier for spoken language. (20:01) #3.5 – Sonic DNA; from product to advertising to store experience. (26:17) #3.6 – Objectivity vs. Subjectivity in Music that supports the visual storyline. (31:09) #3.7 – The power of connecting with your audience with songwriting. (38:47) #3.8 – Why music creation is great for teams and building leadership. (45:23) #3.9 – Music connects us during the Pandemic. (50:12) #3.10 – Piano Performance: What Are You Doing The Rest Of Your Life. (1:02:13) Dr. Johannes Coloma-Flecker Executive coach and founder www.sound-leadership.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #audiobranding #sonicbranding #soundleadership #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #DrJohannesColomaFlecker #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 23 Nov 2020 | 3.2 Soundbite | Music is What Feelings Sound Like. | Dr. Johannes Coloma-Flecker, Sound Leadership | 00:02:39 | |
Dr. Johannes Coloma-Flecker: "This universal language has that feeling to it. Music allows us to connect directly. We don't need to translate it. We don't need to wait for it. We immediately feel it and this is something so powerful that few others medium have". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 3: Sound Leadership - How to grow brands, leaders and teams with the power of music creation. Soundbites #3.1 – Piano performance: The Autumn Leaves. (02:40) #3.2 – Music is what feelings sound like. (08:54) #3.3 – The Influence of Music on Brand Personality. (13:50) #3.4 – Music acts as an amplifier for spoken language. (20:01) #3.5 – Sonic DNA; from product to advertising to store experience. (26:17) #3.6 – Objectivity vs. Subjectivity in Music that supports the visual storyline. (31:09) #3.7 – The power of connecting with your audience with songwriting. (38:47) #3.8 – Why music creation is great for teams and building leadership. (45:23) #3.9 – Music connects us during the Pandemic. (50:12) #3.10 – Piano Performance: What Are You Doing The Rest Of Your Life. (1:02:13) Dr. Johannes Coloma-Flecker Executive coach and founder www.sound-leadership.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #audiobranding #sonicbranding #soundleadership #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #DrJohannesColomaFlecker #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 23 Nov 2020 | 3.3 Soundbite | The Influence of Music on Brand Personality | Dr. Johannes Coloma-Flecker, Sound Leadership | 00:06:19 | |
Dr. Johannes Coloma-Flecker: "My research question was, "How does music fit if we link music to specific parts of brand personality?Would this fit help us perceive the brands better than we would do without the music?". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 3: Sound Leadership - How to grow brands, leaders and teams with the power of music creation. Soundbites #3.1 – Piano performance: The Autumn Leaves. (02:40) #3.2 – Music is what feelings sound like. (08:54) #3.3 – The Influence of Music on Brand Personality. (13:50) #3.4 – Music acts as an amplifier for spoken language. (20:01) #3.5 – Sonic DNA; from product to advertising to store experience. (26:17) #3.6 – Objectivity vs. Subjectivity in Music that supports the visual storyline. (31:09) #3.7 – The power of connecting with your audience with songwriting. (38:47) #3.8 – Why music creation is great for teams and building leadership. (45:23) #3.9 – Music connects us during the Pandemic. (50:12) #3.10 – Piano Performance: What Are You Doing The Rest Of Your Life. (1:02:13) Dr. Johannes Coloma-Flecker Executive coach and founder www.sound-leadership.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #audiobranding #sonicbranding #soundleadership #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #DrJohannesColomaFlecker #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 23 Nov 2020 | 3.4 Soundbite | Music Acts as an Amplifier for Spoken Language. | Dr. Johannes Coloma-Flecker, Sound Leadership | 00:02:17 | |
Dr. Johannes Coloma-Flecker: "So depending on what we want to say, we can enhance it with minor with major keys, with happy with sad tunes. With slow or high pitch etc. to make it more memorable". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 3: Sound Leadership - How to grow brands, leaders and teams with the power of music creation. Soundbites #3.1 – Piano performance: The Autumn Leaves. (02:40) #3.2 – Music is what feelings sound like. (08:54) #3.3 – The Influence of Music on Brand Personality. (13:50) #3.4 – Music acts as an amplifier for spoken language. (20:01) #3.5 – Sonic DNA; from product to advertising to store experience. (26:17) #3.6 – Objectivity vs. Subjectivity in Music that supports the visual storyline. (31:09) #3.7 – The power of connecting with your audience with songwriting. (38:47) #3.8 – Why music creation is great for teams and building leadership. (45:23) #3.9 – Music connects us during the Pandemic. (50:12) #3.10 – Piano Performance: What Are You Doing The Rest Of Your Life. (1:02:13) Dr. Johannes Coloma-Flecker Executive coach and founder www.sound-leadership.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #audiobranding #sonicbranding #soundleadership #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #DrJohannesColomaFlecker #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 23 Nov 2020 | 3.5 Soundbite | Sonic DNA: from Product to Advertising to Store Experience. | Dr. Johannes Coloma-Flecker, Sound Leadership | 00:04:57 | |
Dr. Johannes Coloma-Flecker: "Mastercard is a great example of how they have created a holistic audio identity. So each time you pay with Mastercard you hear their Sound DNA". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 3: Sound Leadership - How to grow brands, leaders and teams with the power of music creation. Soundbites #3.1 – Piano performance: The Autumn Leaves. (02:40) #3.2 – Music is what feelings sound like. (08:54) #3.3 – The Influence of Music on Brand Personality. (13:50) #3.4 – Music acts as an amplifier for spoken language. (20:01) #3.5 – Sonic DNA; from product to advertising to store experience. (26:17) #3.6 – Objectivity vs. Subjectivity in Music that supports the visual storyline. (31:09) #3.7 – The power of connecting with your audience with songwriting. (38:47) #3.8 – Why music creation is great for teams and building leadership. (45:23) #3.9 – Music connects us during the Pandemic. (50:12) #3.10 – Piano Performance: What Are You Doing The Rest Of Your Life. (1:02:13) Dr. Johannes Coloma-Flecker Executive coach and founder www.sound-leadership.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #audiobranding #sonicbranding #soundleadership #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #DrJohannesColomaFlecker #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 23 Nov 2020 | 3.6 Soundbite | Objectivity vs Subjectivity in Music that Supports the Visual Storyline. | Dr. Johannes Coloma-Flecker, Sound Leadership | 00:07:41 | |
Dr. Johannes Coloma-Flecker: "These are the images that we have in our mind because of our cultural upbringing, some of them are universal and some of them are country specific. This will always be an important part of what music we choose". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 3: Sound Leadership - How to grow brands, leaders and teams with the power of music creation. Soundbites #3.1 – Piano performance: The Autumn Leaves. (02:40) #3.2 – Music is what feelings sound like. (08:54) #3.3 – The Influence of Music on Brand Personality. (13:50) #3.4 – Music acts as an amplifier for spoken language. (20:01) #3.5 – Sonic DNA; from product to advertising to store experience. (26:17) #3.6 – Objectivity vs. Subjectivity in Music that supports the visual storyline. (31:09) #3.7 – The power of connecting with your audience with songwriting. (38:47) #3.8 – Why music creation is great for teams and building leadership. (45:23) #3.9 – Music connects us during the Pandemic. (50:12) #3.10 – Piano Performance: What Are You Doing The Rest Of Your Life. (1:02:13) Dr. Johannes Coloma-Flecker Executive coach and founder www.sound-leadership.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #audiobranding #sonicbranding #soundleadership #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #DrJohannesColomaFlecker #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 23 Nov 2020 | 3.7 Soundbite | The Power of Connecting with Your Audience with Songwriting. | Dr. Johannes Coloma-Flecker, Sound Leadership | 00:06:42 | |
Dr. Johannes Coloma-Flecker: "Connecting to our teams in a deeper way is lacking. So when I wrote songs and when I went to Berkeley, I thought wait a minute songwriting is such a powerful tool to express our feelings and our stories in a team". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 3: Sound Leadership - How to grow brands, leaders and teams with the power of music creation. Soundbites #3.1 – Piano performance: The Autumn Leaves. (02:40) #3.2 – Music is what feelings sound like. (08:54) #3.3 – The Influence of Music on Brand Personality. (13:50) #3.4 – Music acts as an amplifier for spoken language. (20:01) #3.5 – Sonic DNA; from product to advertising to store experience. (26:17) #3.6 – Objectivity vs. Subjectivity in Music that supports the visual storyline. (31:09) #3.7 – The power of connecting with your audience with songwriting. (38:47) #3.8 – Why music creation is great for teams and building leadership. (45:23) #3.9 – Music connects us during the Pandemic. (50:12) #3.10 – Piano Performance: What Are You Doing The Rest Of Your Life. (1:02:13) Dr. Johannes Coloma-Flecker Executive coach and founder www.sound-leadership.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #audiobranding #sonicbranding #soundleadership #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #DrJohannesColomaFlecker #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 23 Nov 2020 | 3.8 Soundbite | Why Music Creation is Great for Teams & Building Leadership | Dr. Johannes Coloma-Flecker, Sound Leadership | 00:04:58 | |
Dr. Johannes Coloma-Flecker: "Research shows that music reduces stress. Not a big surprise, but it actually reduces the cortisol levels in our brain that are responsible for stress. Also, something that we should not underestimate it helps us with our agility". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 3: Sound Leadership - How to grow brands, leaders and teams with the power of music creation. Soundbites #3.1 – Piano performance: The Autumn Leaves. (02:40) #3.2 – Music is what feelings sound like. (08:54) #3.3 – The Influence of Music on Brand Personality. (13:50) #3.4 – Music acts as an amplifier for spoken language. (20:01) #3.5 – Sonic DNA; from product to advertising to store experience. (26:17) #3.6 – Objectivity vs. Subjectivity in Music that supports the visual storyline. (31:09) #3.7 – The power of connecting with your audience with songwriting. (38:47) #3.8 – Why music creation is great for teams and building leadership. (45:23) #3.9 – Music connects us during the Pandemic. (50:12) #3.10 – Piano Performance: What Are You Doing The Rest Of Your Life. (1:02:13) Dr. Johannes Coloma-Flecker Executive coach and founder www.sound-leadership.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #audiobranding #sonicbranding #soundleadership #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #DrJohannesColomaFlecker #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 23 Nov 2020 | 3.9 Soundbite | Music Connects us During the Pandemic | Dr. Johannes Coloma-Flecker, Sound Leadership | 00:02:42 | |
Dr. Johannes Coloma-Flecker: "Now that we have more lockdown's inspiration is very difficult. So music actual connects us with other humans. To create something together decreases stress levels from rising". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 3: Sound Leadership - How to grow brands, leaders and teams with the power of music creation. Soundbites #3.1 – Piano performance: The Autumn Leaves. (02:40) #3.2 – Music is what feelings sound like. (08:54) #3.3 – The Influence of Music on Brand Personality. (13:50) #3.4 – Music acts as an amplifier for spoken language. (20:01) #3.5 – Sonic DNA; from product to advertising to store experience. (26:17) #3.6 – Objectivity vs. Subjectivity in Music that supports the visual storyline. (31:09) #3.7 – The power of connecting with your audience with songwriting. (38:47) #3.8 – Why music creation is great for teams and building leadership. (45:23) #3.9 – Music connects us during the Pandemic. (50:12) #3.10 – Piano Performance: What Are You Doing The Rest Of Your Life. (1:02:13) Dr. Johannes Coloma-Flecker Executive coach and founder www.sound-leadership.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #audiobranding #sonicbranding #soundleadership #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #DrJohannesColomaFlecker #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 23 Nov 2020 | 3.10 Soundbite | What Are You Doing The Rest Of Your Life? | Dr. Johannes Coloma-Flecker, Sound Leadership | 00:01:43 | |
Dr. Johannes Coloma-Flecker: ""What Are You Doing the Rest of Your Life?" is a song with lyrics written by Alan Bergman and Marilyn Bergman...". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 3: Sound Leadership - How to grow brands, leaders and teams with the power of music creation. Soundbites #3.1 – Piano performance: The Autumn Leaves. (02:40) #3.2 – Music is what feelings sound like. (08:54) #3.3 – The Influence of Music on Brand Personality. (13:50) #3.4 – Music acts as an amplifier for spoken language. (20:01) #3.5 – Sonic DNA; from product to advertising to store experience. (26:17) #3.6 – Objectivity vs. Subjectivity in Music that supports the visual storyline. (31:09) #3.7 – The power of connecting with your audience with songwriting. (38:47) #3.8 – Why music creation is great for teams and building leadership. (45:23) #3.9 – Music connects us during the Pandemic. (50:12) #3.10 – Piano Performance: What Are You Doing The Rest Of Your Life. (1:02:13) Dr. Johannes Coloma-Flecker Executive coach and founder www.sound-leadership.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #audiobranding #sonicbranding #soundleadership #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #DrJohannesColomaFlecker #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 29 Nov 2020 | 4.1 Soundbite | The Success and Failures behind Beats, Music Pacemaker and Soundtrack Your Brand. | Ola Sars, Soundtrack Your Brand | 00:15:37 | |
Ola Sars: "Obviously I couldn't enter into the creative side of music industry, but I could enter into the business side of the music industry and into the tech side and that's what I did with my first startup in the music space". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music for free as it is hard work done by artists and composers. Soundbites#4.1 – Musictech: How and why Ola Sars ended up in the music industry. The success and failures behind Beats Music, Pacemaker and Soundtrack Your Brand. (09:03) #4.2 – The successful strategy behind sourcing Spotify’s backend, structure and licence. (25:27) #4.3 – The difference between B2C and B2B music streaming products explained: Using Spotify or Apple music in your store is as illegal as opening a cinema with your Netflix account. (31:21) #4.4 – The music industry has to come together as artists and musicians are missing out on $2.7 billion per year as a result of 21 million small businesses using personal Spotify or Apple accounts rather than a proper B2B service. (39:28) #4.5 – Signing Universal Music Group was the last piece of the licensing puzzle to improve and to set the business model of the broken B2B music industry. (44:50) #4.6 – Soundtrack Your Brand job is not to drive compliance but to offer a valuable product solution for entrepreneurs to increase store sales and customer experience. (48:52) #4.7 – The music industry has to stop giving away music for free, and start realizing that in-store music costs as it is a hard work done by artists and composers. (52:00) #4.8 – How Soundtrack Your Brand’s AI-powered analytics distributes the real-time streaming data back to the music industry so right holders can pay artists and composers ten times more. (56:28) #4.9 – How “Soundtrack Unlimited”, the world’s first on-demand B2B music streaming product, helps entrepreneurs grow their business at the same time as artists get fairly paid. (1:03:07) #4.10 – The real pivotal moment for the music industry is the day we can prove in real-time that music increases sales. (1:07:15) #4.11 – How music can help your store under the pandemic. (1:09:18) #4.12 – Audio revolution in the public domain is the next hit – audio messaging and audio research. (1:12:34) Ola Sars CEO & Co-Founder Soundtrack Your Brand www.soundtrackyourbrand.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #soundtrackyourbrand #sound #music #science #olasars #jasminemoradi #thepowerofaudioscienceai #musictech #spotify #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity #audiobranding #sonicbranding #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #soundtrackyourbrand #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 29 Nov 2020 | 4.2 Soundbite | The Successful Strategy behind Sourcing Spotify's Backend, Structure & Licence. | Ola Sars, Soundtrack Your Brand | 00:09:44 | |
Ola Sars: " The driving force of going to Spotify was that we wanted the best music backend in the world for streaming right now. We were literally in a café right across the street. We took a pragmatic approach and went to ask if we could actually do something with them where we could source the back end". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music for free as it is hard work done by artists and composers. Soundbites#4.1 – Musictech: How and why Ola Sars ended up in the music industry. The success and failures behind Beats Music, Pacemaker and Soundtrack Your Brand. (09:03) #4.2 – The successful strategy behind sourcing Spotify’s backend, structure and licence. (25:27) #4.3 – The difference between B2C and B2B music streaming products explained: Using Spotify or Apple music in your store is as illegal as opening a cinema with your Netflix account. (31:21) #4.4 – The music industry has to come together as artists and musicians are missing out on $2.7 billion per year as a result of 21 million small businesses using personal Spotify or Apple accounts rather than a proper B2B service. (39:28) #4.5 – Signing Universal Music Group was the last piece of the licensing puzzle to improve and to set the business model of the broken B2B music industry. (44:50) #4.6 – Soundtrack Your Brand job is not to drive compliance but to offer a valuable product solution for entrepreneurs to increase store sales and customer experience. (48:52) #4.7 – The music industry has to stop giving away music for free, and start realizing that in-store music costs as it is a hard work done by artists and composers. (52:00) #4.8 – How Soundtrack Your Brand’s AI-powered analytics distributes the real-time streaming data back to the music industry so right holders can pay artists and composers ten times more. (56:28) #4.9 – How “Soundtrack Unlimited”, the world’s first on-demand B2B music streaming product, helps entrepreneurs grow their business at the same time as artists get fairly paid. (1:03:07) #4.10 – The real pivotal moment for the music industry is the day we can prove in real-time that music increases sales. (1:07:15) #4.11 – How music can help your store under the pandemic. (1:09:18) #4.12 – Audio revolution in the public domain is the next hit – audio messaging and audio research. (1:12:34) Ola Sars CEO & Co-Founder Soundtrack Your Brand www.soundtrackyourbrand.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #soundtrackyourbrand #sound #music #science #olasars #jasminemoradi #thepowerofaudioscienceai #musictech #spotify #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity #audiobranding #sonicbranding #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #soundtrackyourbrand #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 29 Nov 2020 | 4.3 Soundbite | The Difference Between B2C and B2B Music Streaming Products Explained. | Ola Sars, Soundtrack Your Brand | 00:09:15 | |
Ola Sars: "If you were using Spotify or Apple Music in your store, it's actually illegal, and it's the similar thing if you open a cinema on your Netflix account. If you're a sports bar, and you're showing Premier League or some sports event, every owner knows that they need a business license". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music for free as it is hard work done by artists and composers. Soundbites#4.1 – Musictech: How and why Ola Sars ended up in the music industry. The success and failures behind Beats Music, Pacemaker and Soundtrack Your Brand. (09:03) #4.2 – The successful strategy behind sourcing Spotify’s backend, structure and licence. (25:27) #4.3 – The difference between B2C and B2B music streaming products explained: Using Spotify or Apple music in your store is as illegal as opening a cinema with your Netflix account. (31:21) #4.4 – The music industry has to come together as artists and musicians are missing out on $2.7 billion per year as a result of 21 million small businesses using personal Spotify or Apple accounts rather than a proper B2B service. (39:28) #4.5 – Signing Universal Music Group was the last piece of the licensing puzzle to improve and to set the business model of the broken B2B music industry. (44:50) #4.6 – Soundtrack Your Brand job is not to drive compliance but to offer a valuable product solution for entrepreneurs to increase store sales and customer experience. (48:52) #4.7 – The music industry has to stop giving away music for free, and start realizing that in-store music costs as it is a hard work done by artists and composers. (52:00) #4.8 – How Soundtrack Your Brand’s AI-powered analytics distributes the real-time streaming data back to the music industry so right holders can pay artists and composers ten times more. (56:28) #4.9 – How “Soundtrack Unlimited”, the world’s first on-demand B2B music streaming product, helps entrepreneurs grow their business at the same time as artists get fairly paid. (1:03:07) #4.10 – The real pivotal moment for the music industry is the day we can prove in real-time that music increases sales. (1:07:15) #4.11 – How music can help your store under the pandemic. (1:09:18) #4.12 – Audio revolution in the public domain is the next hit – audio messaging and audio research. (1:12:34) Ola Sars CEO & Co-Founder Soundtrack Your Brand www.soundtrackyourbrand.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #soundtrackyourbrand #sound #music #science #olasars #jasminemoradi #thepowerofaudioscienceai #musictech #spotify #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity #audiobranding #sonicbranding #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #soundtrackyourbrand #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 29 Nov 2020 | 4.4 Soundbite | Artists and Musicians are Missing out on $2.7 billion per Year. | Ola Sars, Soundtrack Your Brand | 00:05:03 | |
Ola Sars: "The numbers don't lie. It's a robust quantitative study very clearly analyzing the delta in terms of how many businesses are actually using consumer services illegally. It is not ill intent it's usually just that they don't know". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music for free as it is hard work done by artists and composers. Soundbites#4.1 – Musictech: How and why Ola Sars ended up in the music industry. The success and failures behind Beats Music, Pacemaker and Soundtrack Your Brand. (09:03) #4.2 – The successful strategy behind sourcing Spotify’s backend, structure and licence. (25:27) #4.3 – The difference between B2C and B2B music streaming products explained: Using Spotify or Apple music in your store is as illegal as opening a cinema with your Netflix account. (31:21) #4.4 – The music industry has to come together as artists and musicians are missing out on $2.7 billion per year as a result of 21 million small businesses using personal Spotify or Apple accounts rather than a proper B2B service. (39:28) #4.5 – Signing Universal Music Group was the last piece of the licensing puzzle to improve and to set the business model of the broken B2B music industry. (44:50) #4.6 – Soundtrack Your Brand job is not to drive compliance but to offer a valuable product solution for entrepreneurs to increase store sales and customer experience. (48:52) #4.7 – The music industry has to stop giving away music for free, and start realizing that in-store music costs as it is a hard work done by artists and composers. (52:00) #4.8 – How Soundtrack Your Brand’s AI-powered analytics distributes the real-time streaming data back to the music industry so right holders can pay artists and composers ten times more. (56:28) #4.9 – How “Soundtrack Unlimited”, the world’s first on-demand B2B music streaming product, helps entrepreneurs grow their business at the same time as artists get fairly paid. (1:03:07) #4.10 – The real pivotal moment for the music industry is the day we can prove in real-time that music increases sales. (1:07:15) #4.11 – How music can help your store under the pandemic. (1:09:18) #4.12 – Audio revolution in the public domain is the next hit – audio messaging and audio research. (1:12:34) Ola Sars CEO & Co-Founder Soundtrack Your Brand www.soundtrackyourbrand.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #soundtrackyourbrand #sound #music #science #olasars #jasminemoradi #thepowerofaudioscienceai #musictech #spotify #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity #audiobranding #sonicbranding #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #soundtrackyourbrand #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 29 Nov 2020 | 4.5 Soundbite | Signing Universal Music Group was the Last Piece of the Licensing Puzzle. | Ola Sars, Soundtrack Your Brand | 00:04:10 | |
Ola Sars: "Clearly that this was a pivotal moment for the industry when Universal Music Group finally and gladly joined us. We did some adjustments, and we launched the model together". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music for free as it is hard work done by artists and composers. Soundbites#4.1 – Musictech: How and why Ola Sars ended up in the music industry. The success and failures behind Beats Music, Pacemaker and Soundtrack Your Brand. (09:03) #4.2 – The successful strategy behind sourcing Spotify’s backend, structure and licence. (25:27) #4.3 – The difference between B2C and B2B music streaming products explained: Using Spotify or Apple music in your store is as illegal as opening a cinema with your Netflix account. (31:21) #4.4 – The music industry has to come together as artists and musicians are missing out on $2.7 billion per year as a result of 21 million small businesses using personal Spotify or Apple accounts rather than a proper B2B service. (39:28) #4.5 – Signing Universal Music Group was the last piece of the licensing puzzle to improve and to set the business model of the broken B2B music industry. (44:50) #4.6 – Soundtrack Your Brand job is not to drive compliance but to offer a valuable product solution for entrepreneurs to increase store sales and customer experience. (48:52) #4.7 – The music industry has to stop giving away music for free, and start realizing that in-store music costs as it is a hard work done by artists and composers. (52:00) #4.8 – How Soundtrack Your Brand’s AI-powered analytics distributes the real-time streaming data back to the music industry so right holders can pay artists and composers ten times more. (56:28) #4.9 – How “Soundtrack Unlimited”, the world’s first on-demand B2B music streaming product, helps entrepreneurs grow their business at the same time as artists get fairly paid. (1:03:07) #4.10 – The real pivotal moment for the music industry is the day we can prove in real-time that music increases sales. (1:07:15) #4.11 – How music can help your store under the pandemic. (1:09:18) #4.12 – Audio revolution in the public domain is the next hit – audio messaging and audio research. (1:12:34) Ola Sars CEO & Co-Founder Soundtrack Your Brand www.soundtrackyourbrand.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #soundtrackyourbrand #sound #music #science #olasars #jasminemoradi #thepowerofaudioscienceai #musictech #spotify #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity #audiobranding #sonicbranding #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #soundtrackyourbrand #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 29 Nov 2020 | 4.6 Soundbite | Soundtrack Your Brand is a Valuable Product Solution for Entrepreneurs. | Ola Sars, Soundtrack Your Brand | 00:03:17 | |
Ola Sars: "Together with the industry we've done something that really unlocks value and helps artists get paid more than in these times. We need to collect every little scent for our creatives, so they survive because lives are out the door right now, and we look for the industry organizations to understand this". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music for free as it is hard work done by artists and composers. Soundbites#4.1 – Musictech: How and why Ola Sars ended up in the music industry. The success and failures behind Beats Music, Pacemaker and Soundtrack Your Brand. (09:03) #4.2 – The successful strategy behind sourcing Spotify’s backend, structure and licence. (25:27) #4.3 – The difference between B2C and B2B music streaming products explained: Using Spotify or Apple music in your store is as illegal as opening a cinema with your Netflix account. (31:21) #4.4 – The music industry has to come together as artists and musicians are missing out on $2.7 billion per year as a result of 21 million small businesses using personal Spotify or Apple accounts rather than a proper B2B service. (39:28) #4.5 – Signing Universal Music Group was the last piece of the licensing puzzle to improve and to set the business model of the broken B2B music industry. (44:50) #4.6 – Soundtrack Your Brand job is not to drive compliance but to offer a valuable product solution for entrepreneurs to increase store sales and customer experience. (48:52) #4.7 – The music industry has to stop giving away music for free, and start realizing that in-store music costs as it is a hard work done by artists and composers. (52:00) #4.8 – How Soundtrack Your Brand’s AI-powered analytics distributes the real-time streaming data back to the music industry so right holders can pay artists and composers ten times more. (56:28) #4.9 – How “Soundtrack Unlimited”, the world’s first on-demand B2B music streaming product, helps entrepreneurs grow their business at the same time as artists get fairly paid. (1:03:07) #4.10 – The real pivotal moment for the music industry is the day we can prove in real-time that music increases sales. (1:07:15) #4.11 – How music can help your store under the pandemic. (1:09:18) #4.12 – Audio revolution in the public domain is the next hit – audio messaging and audio research. (1:12:34) Ola Sars CEO & Co-Founder Soundtrack Your Brand www.soundtrackyourbrand.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #soundtrackyourbrand #sound #music #science #olasars #jasminemoradi #thepowerofaudioscienceai #musictech #spotify #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity #audiobranding #sonicbranding #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #soundtrackyourbrand #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 29 Nov 2020 | 4.7 Soundbite | The Music Industry has to Stop Giving Away Music for Free. | Ola Sars, Soundtrack Your Brand | 00:04:39 | |
Ola Sars: "I always find it so ignorant that music is always perceived as a free service. Why? Because artists are putting their time and soul to create it and music has been and still is undervalued as an art". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music for free as it is hard work done by artists and composers. Soundbites#4.1 – Musictech: How and why Ola Sars ended up in the music industry. The success and failures behind Beats Music, Pacemaker and Soundtrack Your Brand. (09:03) #4.2 – The successful strategy behind sourcing Spotify’s backend, structure and licence. (25:27) #4.3 – The difference between B2C and B2B music streaming products explained: Using Spotify or Apple music in your store is as illegal as opening a cinema with your Netflix account. (31:21) #4.4 – The music industry has to come together as artists and musicians are missing out on $2.7 billion per year as a result of 21 million small businesses using personal Spotify or Apple accounts rather than a proper B2B service. (39:28) #4.5 – Signing Universal Music Group was the last piece of the licensing puzzle to improve and to set the business model of the broken B2B music industry. (44:50) #4.6 – Soundtrack Your Brand job is not to drive compliance but to offer a valuable product solution for entrepreneurs to increase store sales and customer experience. (48:52) #4.7 – The music industry has to stop giving away music for free, and start realizing that in-store music costs as it is a hard work done by artists and composers. (52:00) #4.8 – How Soundtrack Your Brand’s AI-powered analytics distributes the real-time streaming data back to the music industry so right holders can pay artists and composers ten times more. (56:28) #4.9 – How “Soundtrack Unlimited”, the world’s first on-demand B2B music streaming product, helps entrepreneurs grow their business at the same time as artists get fairly paid. (1:03:07) #4.10 – The real pivotal moment for the music industry is the day we can prove in real-time that music increases sales. (1:07:15) #4.11 – How music can help your store under the pandemic. (1:09:18) #4.12 – Audio revolution in the public domain is the next hit – audio messaging and audio research. (1:12:34) Ola Sars CEO & Co-Founder Soundtrack Your Brand www.soundtrackyourbrand.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #soundtrackyourbrand #sound #music #science #olasars #jasminemoradi #thepowerofaudioscienceai #musictech #spotify #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity #audiobranding #sonicbranding #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #soundtrackyourbrand #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 29 Nov 2020 | 4.8 Soundbite | How Soundtrack Your Brand's AI Powered Analytics Distributes the Real-time Streaming Data. | Ola Sars, Soundtrack Your Brand | 00:06:49 | |
Ola Sars: "We are completely transparent in our model. We charge fifty dollars for Unlimited and thirty-five dollars for Essential. We then distribute overall under around fifty percent of what we extract to the music industry to the labels and the publishers". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music for free as it is hard work done by artists and composers. Soundbites#4.1 – Musictech: How and why Ola Sars ended up in the music industry. The success and failures behind Beats Music, Pacemaker and Soundtrack Your Brand. (09:03) #4.2 – The successful strategy behind sourcing Spotify’s backend, structure and licence. (25:27) #4.3 – The difference between B2C and B2B music streaming products explained: Using Spotify or Apple music in your store is as illegal as opening a cinema with your Netflix account. (31:21) #4.4 – The music industry has to come together as artists and musicians are missing out on $2.7 billion per year as a result of 21 million small businesses using personal Spotify or Apple accounts rather than a proper B2B service. (39:28) #4.5 – Signing Universal Music Group was the last piece of the licensing puzzle to improve and to set the business model of the broken B2B music industry. (44:50) #4.6 – Soundtrack Your Brand job is not to drive compliance but to offer a valuable product solution for entrepreneurs to increase store sales and customer experience. (48:52) #4.7 – The music industry has to stop giving away music for free, and start realizing that in-store music costs as it is a hard work done by artists and composers. (52:00) #4.8 – How Soundtrack Your Brand’s AI-powered analytics distributes the real-time streaming data back to the music industry so right holders can pay artists and composers ten times more. (56:28) #4.9 – How “Soundtrack Unlimited”, the world’s first on-demand B2B music streaming product, helps entrepreneurs grow their business at the same time as artists get fairly paid. (1:03:07) #4.10 – The real pivotal moment for the music industry is the day we can prove in real-time that music increases sales. (1:07:15) #4.11 – How music can help your store under the pandemic. (1:09:18) #4.12 – Audio revolution in the public domain is the next hit – audio messaging and audio research. (1:12:34) Ola Sars CEO & Co-Founder Soundtrack Your Brand www.soundtrackyourbrand.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #soundtrackyourbrand #sound #music #science #olasars #jasminemoradi #thepowerofaudioscienceai #musictech #spotify #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity #audiobranding #sonicbranding #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #soundtrackyourbrand #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 29 Nov 2020 | 4.9 Soundbite | “Soundtrack Unlimited” - the World’s First On-Demand B2B Music Streaming Product. | Ola Sars, Soundtrack Your Brand | 00:04:16 | |
Ola Sars: "We opened up that opportunity to anyone to also be as interactive as they possibly can if they want to play over the weekend or 100 times in a row. It allows them to do anything they want with their music and it allows them to pay sustainability levels". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music for free as it is hard work done by artists and composers. Soundbites#4.1 – Musictech: How and why Ola Sars ended up in the music industry. The success and failures behind Beats Music, Pacemaker and Soundtrack Your Brand. (09:03) #4.2 – The successful strategy behind sourcing Spotify’s backend, structure and licence. (25:27) #4.3 – The difference between B2C and B2B music streaming products explained: Using Spotify or Apple music in your store is as illegal as opening a cinema with your Netflix account. (31:21) #4.4 – The music industry has to come together as artists and musicians are missing out on $2.7 billion per year as a result of 21 million small businesses using personal Spotify or Apple accounts rather than a proper B2B service. (39:28) #4.5 – Signing Universal Music Group was the last piece of the licensing puzzle to improve and to set the business model of the broken B2B music industry. (44:50) #4.6 – Soundtrack Your Brand job is not to drive compliance but to offer a valuable product solution for entrepreneurs to increase store sales and customer experience. (48:52) #4.7 – The music industry has to stop giving away music for free, and start realizing that in-store music costs as it is a hard work done by artists and composers. (52:00) #4.8 – How Soundtrack Your Brand’s AI-powered analytics distributes the real-time streaming data back to the music industry so right holders can pay artists and composers ten times more. (56:28) #4.9 – How “Soundtrack Unlimited”, the world’s first on-demand B2B music streaming product, helps entrepreneurs grow their business at the same time as artists get fairly paid. (1:03:07) #4.10 – The real pivotal moment for the music industry is the day we can prove in real-time that music increases sales. (1:07:15) #4.11 – How music can help your store under the pandemic. (1:09:18) #4.12 – Audio revolution in the public domain is the next hit – audio messaging and audio research. (1:12:34) Ola Sars CEO & Co-Founder Soundtrack Your Brand www.soundtrackyourbrand.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #soundtrackyourbrand #sound #music #science #olasars #jasminemoradi #thepowerofaudioscienceai #musictech #spotify #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity #audiobranding #sonicbranding #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #soundtrackyourbrand #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 29 Nov 2020 | 4.10 Soundbite | The Real Pivotal Moment for the Music Industry is the Day we Can Prove In-Store Sales. | Ola Sars, Soundtrack Your Brand | 00:02:10 | |
Ola Sars: "We'll be unlocking incredible value for the music industry. In order to do that you need to build sophisticated technology that can react in real time, and work with sales figures and in real time be able to adjust the experience". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music for free as it is hard work done by artists and composers. Soundbites#4.1 – Musictech: How and why Ola Sars ended up in the music industry. The success and failures behind Beats Music, Pacemaker and Soundtrack Your Brand. (09:03) #4.2 – The successful strategy behind sourcing Spotify’s backend, structure and licence. (25:27) #4.3 – The difference between B2C and B2B music streaming products explained: Using Spotify or Apple music in your store is as illegal as opening a cinema with your Netflix account. (31:21) #4.4 – The music industry has to come together as artists and musicians are missing out on $2.7 billion per year as a result of 21 million small businesses using personal Spotify or Apple accounts rather than a proper B2B service. (39:28) #4.5 – Signing Universal Music Group was the last piece of the licensing puzzle to improve and to set the business model of the broken B2B music industry. (44:50) #4.6 – Soundtrack Your Brand job is not to drive compliance but to offer a valuable product solution for entrepreneurs to increase store sales and customer experience. (48:52) #4.7 – The music industry has to stop giving away music for free, and start realizing that in-store music costs as it is a hard work done by artists and composers. (52:00) #4.8 – How Soundtrack Your Brand’s AI-powered analytics distributes the real-time streaming data back to the music industry so right holders can pay artists and composers ten times more. (56:28) #4.9 – How “Soundtrack Unlimited”, the world’s first on-demand B2B music streaming product, helps entrepreneurs grow their business at the same time as artists get fairly paid. (1:03:07) #4.10 – The real pivotal moment for the music industry is the day we can prove in real-time that music increases sales. (1:07:15) #4.11 – How music can help your store under the pandemic. (1:09:18) #4.12 – Audio revolution in the public domain is the next hit – audio messaging and audio research. (1:12:34) Ola Sars CEO & Co-Founder Soundtrack Your Brand www.soundtrackyourbrand.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #soundtrackyourbrand #sound #music #science #olasars #jasminemoradi #thepowerofaudioscienceai #musictech #spotify #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity #audiobranding #sonicbranding #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #soundtrackyourbrand #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 29 Nov 2020 | 4.11 Soundbite | How Music Can Help Your Store under the Pandemic. | Ola Sars, Soundtrack Your Brand | 00:03:25 | |
Ola Sars: "I think it's even more important now when, if your business is open, if you're fortunate enough to be in a location where you're actually in business still partially or fully that the music is there. The music doesn't stop because imagine walking into a restaurant or a retail store with a few people, and it's silent". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music for free as it is hard work done by artists and composers. Soundbites#4.1 – Musictech: How and why Ola Sars ended up in the music industry. The success and failures behind Beats Music, Pacemaker and Soundtrack Your Brand. (09:03) #4.2 – The successful strategy behind sourcing Spotify’s backend, structure and licence. (25:27) #4.3 – The difference between B2C and B2B music streaming products explained: Using Spotify or Apple music in your store is as illegal as opening a cinema with your Netflix account. (31:21) #4.4 – The music industry has to come together as artists and musicians are missing out on $2.7 billion per year as a result of 21 million small businesses using personal Spotify or Apple accounts rather than a proper B2B service. (39:28) #4.5 – Signing Universal Music Group was the last piece of the licensing puzzle to improve and to set the business model of the broken B2B music industry. (44:50) #4.6 – Soundtrack Your Brand job is not to drive compliance but to offer a valuable product solution for entrepreneurs to increase store sales and customer experience. (48:52) #4.7 – The music industry has to stop giving away music for free, and start realizing that in-store music costs as it is a hard work done by artists and composers. (52:00) #4.8 – How Soundtrack Your Brand’s AI-powered analytics distributes the real-time streaming data back to the music industry so right holders can pay artists and composers ten times more. (56:28) #4.9 – How “Soundtrack Unlimited”, the world’s first on-demand B2B music streaming product, helps entrepreneurs grow their business at the same time as artists get fairly paid. (1:03:07) #4.10 – The real pivotal moment for the music industry is the day we can prove in real-time that music increases sales. (1:07:15) #4.11 – How music can help your store under the pandemic. (1:09:18) #4.12 – Audio revolution in the public domain is the next hit – audio messaging and audio research. (1:12:34) Ola Sars CEO & Co-Founder Soundtrack Your Brand www.soundtrackyourbrand.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #soundtrackyourbrand #sound #music #science #olasars #jasminemoradi #thepowerofaudioscienceai #musictech #spotify #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity #audiobranding #sonicbranding #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #soundtrackyourbrand #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 29 Nov 2020 | 4.12 Soundbite | Audio Revolution in the Public Domain is the Next Hit- Audio Messaging and Audio Research. | Ola Sars, Soundtrack Your Brand | 00:02:56 | |
Ola Sars: "What Spotify is now doing with podcasts is kind of going beyond music. There's an audio extension as well into the public domain that might go beyond music. For me that's very interesting, and it can be anything from informative messaging to soundscapes design". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 4: B2B Music Licensing: - Stop giving away music for free as it is hard work done by artists and composers. Soundbites#4.1 – Musictech: How and why Ola Sars ended up in the music industry. The success and failures behind Beats Music, Pacemaker and Soundtrack Your Brand. (09:03) #4.2 – The successful strategy behind sourcing Spotify’s backend, structure and license. (25:27) #4.3 – The difference between B2C and B2B music streaming products explained: Using Spotify or Apple Music in your store is as illegal as opening a cinema with your Netflix account. (31:21) #4.4 – The music industry has to come together as artists and musicians are missing out on $2.7 billion per year as a result of 21 million small businesses using personal Spotify or Apple accounts rather than a proper B2B service. (39:28) #4.5 – Signing Universal Music Group was the last piece of the licensing puzzle to improve and to set the business model of the broken B2B music industry. (44:50) #4.6 – Soundtrack Your Brand job is not to drive compliance but to offer a valuable product solution for entrepreneurs to increase store sales and customer experience. (48:52) #4.7 – The music industry has to stop giving away music for free, and start realizing that in-store music costs as it is a hard work done by artists and composers. (52:00) #4.8 – How Soundtrack Your Brand’s AI-powered analytics distributes the real-time streaming data back to the music industry so right holders can pay artists and composers ten times more. (56:28) #4.9 – How “Soundtrack Unlimited”, the world’s first on-demand B2B music streaming product, helps entrepreneurs grow their business at the same time as artists get fairly paid. (1:03:07) #4.10 – The real pivotal moment for the music industry is the day we can prove in real-time that music increases sales. (1:07:15) #4.11 – How music can help your store under the pandemic. (1:09:18) #4.12 – Audio revolution in the public domain is the next hit – audio messaging and audio research. (1:12:34) Ola Sars CEO & Co-Founder Soundtrack Your Brand www.soundtrackyourbrand.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #soundtrackyourbrand #sound #music #science #olasars #jasminemoradi #thepowerofaudioscienceai #musictech #spotify #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity #audiobranding #sonicbranding #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #soundtrackyourbrand #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 07 Dec 2020 | 5.Full Episode | Music as Medicine: – How Wavepaths’s Integration of AI, Neuroscience and Psychotherapy is Unlocking the Healing Effect of Music to Design the Future of mental Health. | Dr. Bradley Vines , Wavepaths | 00:56:28 | |
In episode #2 of my podcast I spoke with Dr. Bradley Vines regarding his work in the field of sonic branding at Nielsen Consumer Neuroscience. Today, Dr. Bradley Vines is the Chief Science Officer at Wavepaths focusing on music in psychedelic therapy. On top of his long list of merited Universities, Dr Bradley Vines has been Laboratory Director at the University of British Columbia in the Department of Psychiatry’s Institute of Mental Health In this episode, Bradley and I discuss the ins and outs of the role music plays in psychedelic therapy. Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 5: Music as medicine: - How Wavepaths's integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health. #1 Covid-19 is burdening our mental health with having to think consciously about behaviors we took for granted. (02:12) #2 Research study: Absolute pitch and neuroplasticity: Valproate significantly improved adults’ perfect pitch performance. (07:07) #3 Traditional mental health treatments vs. music in psychedelic therapy. (12:09) #4 How Wavepaths’s AI music system delivers personalised, adaptive, therapeutic experiences with music for psychedelic therapy. (21:08) #5 How to train an AI- system to deliver tailored music that leads a person into a desired mental state. (33:53) #6 Can music replace psychedelic drugs? (37:36) #7 Self-medicating through music during quarantine – Listen, Sing, Play. (49:06) Dr.Bradley Vines Chief Science Officer at Wavepaths https://www.wavepaths.com/ Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 07 Dec 2020 | 5.1 Soundbite | Covid-19 is Burdening our Mental Health with having to Think Consciously about Behaviours we Took for Granted. | Music Therapy | 00:05:08 | |
Dr. Bradley Vines: "What's usually non-conscious has become conscious. Now we are burdened with having to think consciously about all kinds of things we just took for granted before, whether to sit the stand or sit down, whether to shake hands or not". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 5: Music as medicine: - How Wavepaths's integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health. #1 Covid-19 is burdening our mental health with having to think consciously about behaviors we took for granted. (02:12) #2 Research study: Absolute pitch and neuroplasticity: Valproate significantly improved adults’ perfect pitch performance. (07:07) #3 Traditional mental health treatments vs. music in psychedelic therapy. (12:09) #4 How Wavepaths’s AI music system delivers personalised, adaptive, therapeutic experiences with music for psychedelic therapy. (21:08) #5 How to train an AI- system to deliver tailored music that leads a person into a desired mental state. (33:53) #6 Can music replace psychedelic drugs? (37:36) #7 Self-medicating through music during quarantine – Listen, Sing, Play. (49:06) Dr.Bradley Vines Chief Science Officer at Wavepaths https://www.wavepaths.com/ My guest today is my friend Thomas Lidy. We met in Athens 2018, when I was involved in the European Horizon 2020 research project FuturePulse through Soundtrack Your Brand. Thomas is from Vienna Austria and has been active in semantic audio analysis and AI-based music recognition since 2004. He has a Master of Science and has pursued a PhD in computer science (which he has not finished, though) from Vienna University of Technology, where he also started his research career, focusing on Music Information Retrieval. Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 6: Musimap's Emotional AI: - Decoding the DNA of music by combining human emotions and AI to gain insight into music consumption. Soundbites #1 How Thomas Lidy’s Combined Passion for Computers and Music Brought Him to Become one of the World’s Top Experts in Music AI. (03:42 ) #2 How FuturePulse is Empowering the Music Industry with Predictive Analytics on Artists, Tracks, Playlists and Genres with just a Few Clicks. (05:30) #3 Semantic Audio Analysis and Music Recognition Explained. (13:25) #4 Bridging the Gap Between Academia and Industry: Vienna University of Technology - Music Information Retrieval Research - Spectralmind #Music Bricks - Musimap. (18:22) #5 The Successful Foundation of the Belgian B2B Music AI Company Musimap is Backed by 20 years of Human Research Combined with Audio-Processing and AI.(23:40) #6 Becoming the “Ultimate Music Assistant” by Scientifically Decoding the DNA of Music. (26:26) #7 A“Humanized” Algorithm = a Human Fused AI + Feedback Loops. (34:19) #8 Is a Universal Music Taxonomy Possible? (38:57) #9 MusiMe: You are What You Listen to. Your Spotify Playlists Reveal Your Personality. Try it Out. https://yawylt.musimap.io/(45:13) #10 How Emotional Artificial Intelligence Music is Revolutionizing Audio Branding, E-Commerce and the Dating Industry. (54:11) Thomas Lidy Chief Innovation Officer Musimap www.musimap.net Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #neuroscience #sound #music #science #drbradleyvines #jasminemoradi #thepowerofaudioscienceai #neuroscience #nielsen #soniclogo #neuromarketing #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk. Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 07 Dec 2020 | 5.2 Soundbite | Absolute Pitch and Neuroplasticity: Valproate Significantly Improved Adults’ Perfect Pitch Performance. | Dr.Bradley Vines, Wavemaths | 00:10:10 | |
Dr. Bradley Vines: "We did a project where we were interested in neuroplasticity and music. Neuroplasticity is related to so many mental health issues stroke and depression which is related to certain patterns that develop in the brain". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 5: Music as medicine: - How Wavepaths's integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health. #1 Covid-19 is burdening our mental health with having to think consciously about behaviors we took for granted. (02:12) #2 Research study: Absolute pitch and neuroplasticity: Valproate significantly improved adults’ perfect pitch performance. (07:07) #3 Traditional mental health treatments vs. music in psychedelic therapy. (12:09) #4 How Wavepaths’s AI music system delivers personalised, adaptive, therapeutic experiences with music for psychedelic therapy. (21:08) #5 How to train an AI- system to deliver tailored music that leads a person into a desired mental state. (33:53) #6 Can music replace psychedelic drugs? (37:36) #7 Self-medicating through music during quarantine – Listen, Sing, Play. (49:06) Dr.Bradley Vines Chief Science Officer at Wavepaths https://www.wavepaths.com/ My guest today is my friend Thomas Lidy. We met in Athens 2018, when I was involved in the European Horizon 2020 research project FuturePulse through Soundtrack Your Brand. Thomas is from Vienna Austria and has been active in semantic audio analysis and AI-based music recognition since 2004. He has a Master of Science and has pursued a PhD in computer science (which he has not finished, though) from Vienna University of Technology, where he also started his research career, focusing on Music Information Retrieval. Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 6: Musimap's Emotional AI: - Decoding the DNA of music by combining human emotions and AI to gain insight into music consumption. Soundbites #1 How Thomas Lidy’s Combined Passion for Computers and Music Brought Him to Become one of the World’s Top Experts in Music AI. (03:42 ) #2 How FuturePulse is Empowering the Music Industry with Predictive Analytics on Artists, Tracks, Playlists and Genres with just a Few Clicks. (05:30) #3 Semantic Audio Analysis and Music Recognition Explained. (13:25) #4 Bridging the Gap Between Academia and Industry: Vienna University of Technology - Music Information Retrieval Research - Spectralmind #Music Bricks - Musimap. (18:22) #5 The Successful Foundation of the Belgian B2B Music AI Company Musimap is Backed by 20 years of Human Research Combined with Audio-Processing and AI.(23:40) #6 Becoming the “Ultimate Music Assistant” by Scientifically Decoding the DNA of Music. (26:26) #7 A“Humanized” Algorithm = a Human Fused AI + Feedback Loops. (34:19) #8 Is a Universal Music Taxonomy Possible? (38:57) #9 MusiMe: You are What You Listen to. Your Spotify Playlists Reveal Your Personality. Try it Out. https://yawylt.musimap.io/(45:13) #10 How Emotional Artificial Intelligence Music is Revolutionizing Audio Branding, E-Commerce and the Dating Industry. (54:11) Thomas Lidy Chief Innovation Officer Musimap www.musimap.net Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #neuroscience #sound #music #science #drbradleyvines #jasminemoradi #thepowerofaudioscienceai #neuroscience #nielsen #soniclogo #neuromarketing #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk. Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 07 Dec 2020 | 5.3 Soundbite | Traditional Mental Health Treatments vs. Music in Psychedelic Therapy. | Dr. Bradley Vines, Wavepaths | 00:09:59 | |
Dr. Bradley Vines: "Whereas with music this is something that the person is experiencing continuously. They will hear this even if they're not paying attention to it. It is a very helpful way to influence mood and to create calm, or to support different emotional states. That is why music is so very powerful". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 5: Music as medicine: - How Wavepaths's integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health. #1 Covid-19 is burdening our mental health with having to think consciously about behaviors we took for granted. (02:12) #2 Research study: Absolute pitch and neuroplasticity: Valproate significantly improved adults’ perfect pitch performance. (07:07) #3 Traditional mental health treatments vs. music in psychedelic therapy. (12:09) #4 How Wavepaths’s AI music system delivers personalised, adaptive, therapeutic experiences with music for psychedelic therapy. (21:08) #5 How to train an AI- system to deliver tailored music that leads a person into a desired mental state. (33:53) #6 Can music replace psychedelic drugs? (37:36) #7 Self-medicating through music during quarantine – Listen, Sing, Play. (49:06) Dr.Bradley Vines Chief Science Officer at Wavepaths https://www.wavepaths.com/ My guest today is my friend Thomas Lidy. We met in Athens 2018, when I was involved in the European Horizon 2020 research project FuturePulse through Soundtrack Your Brand. Thomas is from Vienna Austria and has been active in semantic audio analysis and AI-based music recognition since 2004. He has a Master of Science and has pursued a PhD in computer science (which he has not finished, though) from Vienna University of Technology, where he also started his research career, focusing on Music Information Retrieval. Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 6: Musimap's Emotional AI: - Decoding the DNA of music by combining human emotions and AI to gain insight into music consumption. Soundbites #1 How Thomas Lidy’s Combined Passion for Computers and Music Brought Him to Become one of the World’s Top Experts in Music AI. (03:42 ) #2 How FuturePulse is Empowering the Music Industry with Predictive Analytics on Artists, Tracks, Playlists and Genres with just a Few Clicks. (05:30) #3 Semantic Audio Analysis and Music Recognition Explained. (13:25) #4 Bridging the Gap Between Academia and Industry: Vienna University of Technology - Music Information Retrieval Research - Spectralmind #Music Bricks - Musimap. (18:22) #5 The Successful Foundation of the Belgian B2B Music AI Company Musimap is Backed by 20 years of Human Research Combined with Audio-Processing and AI.(23:40) #6 Becoming the “Ultimate Music Assistant” by Scientifically Decoding the DNA of Music. (26:26) #7 A“Humanized” Algorithm = a Human Fused AI + Feedback Loops. (34:19) #8 Is a Universal Music Taxonomy Possible? (38:57) #9 MusiMe: You are What You Listen to. Your Spotify Playlists Reveal Your Personality. Try it Out. https://yawylt.musimap.io/(45:13) #10 How Emotional Artificial Intelligence Music is Revolutionizing Audio Branding, E-Commerce and the Dating Industry. (54:11) Thomas Lidy Chief Innovation Officer Musimap www.musimap.net Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #neuroscience #sound #music #science #drbradleyvines #jasminemoradi #thepowerofaudioscienceai #neuroscience #nielsen #soniclogo #neuromarketing #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk. Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 07 Dec 2020 | 5.4 Soundbite | How Wavepaths’s AI Music System Delivers Personalised, Adaptive, Therapeutic Experiences with Music for Psychedelic Therapy. | Dr. Bradley Vines, Wavepaths | 00:13:13 | |
Dr. Bradley Vines: "So his insight was that music is playing an incredibly powerful role. You can even look at psychedelic therapy as a kind of music therapy that enables music to do even more than it would normally". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 5: Music as medicine: - How Wavepaths's integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health. #1 Covid-19 is burdening our mental health with having to think consciously about behaviors we took for granted. (02:12) #2 Research study: Absolute pitch and neuroplasticity: Valproate significantly improved adults’ perfect pitch performance. (07:07) #3 Traditional mental health treatments vs. music in psychedelic therapy. (12:09) #4 How Wavepaths’s AI music system delivers personalised, adaptive, therapeutic experiences with music for psychedelic therapy. (21:08) #5 How to train an AI- system to deliver tailored music that leads a person into a desired mental state. (33:53) #6 Can music replace psychedelic drugs? (37:36) #7 Self-medicating through music during quarantine – Listen, Sing, Play. (49:06) Dr.Bradley Vines Chief Science Officer at Wavepaths https://www.wavepaths.com/ My guest today is my friend Thomas Lidy. We met in Athens 2018, when I was involved in the European Horizon 2020 research project FuturePulse through Soundtrack Your Brand. Thomas is from Vienna Austria and has been active in semantic audio analysis and AI-based music recognition since 2004. He has a Master of Science and has pursued a PhD in computer science (which he has not finished, though) from Vienna University of Technology, where he also started his research career, focusing on Music Information Retrieval. Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 6: Musimap's Emotional AI: - Decoding the DNA of music by combining human emotions and AI to gain insight into music consumption. Soundbites #1 How Thomas Lidy’s Combined Passion for Computers and Music Brought Him to Become one of the World’s Top Experts in Music AI. (03:42 ) #2 How FuturePulse is Empowering the Music Industry with Predictive Analytics on Artists, Tracks, Playlists and Genres with just a Few Clicks. (05:30) #3 Semantic Audio Analysis and Music Recognition Explained. (13:25) #4 Bridging the Gap Between Academia and Industry: Vienna University of Technology - Music Information Retrieval Research - Spectralmind #Music Bricks - Musimap. (18:22) #5 The Successful Foundation of the Belgian B2B Music AI Company Musimap is Backed by 20 years of Human Research Combined with Audio-Processing and AI.(23:40) #6 Becoming the “Ultimate Music Assistant” by Scientifically Decoding the DNA of Music. (26:26) #7 A“Humanized” Algorithm = a Human Fused AI + Feedback Loops. (34:19) #8 Is a Universal Music Taxonomy Possible? (38:57) #9 MusiMe: You are What You Listen to. Your Spotify Playlists Reveal Your Personality. Try it Out. https://yawylt.musimap.io/(45:13) #10 How Emotional Artificial Intelligence Music is Revolutionizing Audio Branding, E-Commerce and the Dating Industry. (54:11) Thomas Lidy Chief Innovation Officer Musimap www.musimap.net Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #neuroscience #sound #music #science #drbradleyvines #jasminemoradi #thepowerofaudioscienceai #neuroscience #nielsen #soniclogo #neuromarketing #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk. Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 07 Dec 2020 | 5.5 Soundbite | How to Train an AI- System to deliver Tailored Music that Leads a Person into a Desired Mental State. | Dr. Bradley Vines, Wavepaths | 00:03:58 | |
Dr. Bradley Vines: "Throughout human history we know about the power of music and that brings us to the point of how can we use data to really move the needle, so we can use music to make intelligent decisions in this moment". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 5: Music as medicine: - How Wavepaths's integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health. #1 Covid-19 is burdening our mental health with having to think consciously about behaviors we took for granted. (02:12) #2 Research study: Absolute pitch and neuroplasticity: Valproate significantly improved adults’ perfect pitch performance. (07:07) #3 Traditional mental health treatments vs. music in psychedelic therapy. (12:09) #4 How Wavepaths’s AI music system delivers personalised, adaptive, therapeutic experiences with music for psychedelic therapy. (21:08) #5 How to train an AI- system to deliver tailored music that leads a person into a desired mental state. (33:53) #6 Can music replace psychedelic drugs? (37:36) #7 Self-medicating through music during quarantine – Listen, Sing, Play. (49:06) Dr.Bradley Vines Chief Science Officer at Wavepaths https://www.wavepaths.com/ My guest today is my friend Thomas Lidy. We met in Athens 2018, when I was involved in the European Horizon 2020 research project FuturePulse through Soundtrack Your Brand. Thomas is from Vienna Austria and has been active in semantic audio analysis and AI-based music recognition since 2004. He has a Master of Science and has pursued a PhD in computer science (which he has not finished, though) from Vienna University of Technology, where he also started his research career, focusing on Music Information Retrieval. Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 6: Musimap's Emotional AI: - Decoding the DNA of music by combining human emotions and AI to gain insight into music consumption. Soundbites #1 How Thomas Lidy’s Combined Passion for Computers and Music Brought Him to Become one of the World’s Top Experts in Music AI. (03:42 ) #2 How FuturePulse is Empowering the Music Industry with Predictive Analytics on Artists, Tracks, Playlists and Genres with just a Few Clicks. (05:30) #3 Semantic Audio Analysis and Music Recognition Explained. (13:25) #4 Bridging the Gap Between Academia and Industry: Vienna University of Technology - Music Information Retrieval Research - Spectralmind #Music Bricks - Musimap. (18:22) #5 The Successful Foundation of the Belgian B2B Music AI Company Musimap is Backed by 20 years of Human Research Combined with Audio-Processing and AI.(23:40) #6 Becoming the “Ultimate Music Assistant” by Scientifically Decoding the DNA of Music. (26:26) #7 A“Humanized” Algorithm = a Human Fused AI + Feedback Loops. (34:19) #8 Is a Universal Music Taxonomy Possible? (38:57) #9 MusiMe: You are What You Listen to. Your Spotify Playlists Reveal Your Personality. Try it Out. https://yawylt.musimap.io/(45:13) #10 How Emotional Artificial Intelligence Music is Revolutionizing Audio Branding, E-Commerce and the Dating Industry. (54:11) Thomas Lidy Chief Innovation Officer Musimap www.musimap.net Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #neuroscience #sound #music #science #drbradleyvines #jasminemoradi #thepowerofaudioscienceai #neuroscience #nielsen #soniclogo #neuromarketing #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk. Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 07 Dec 2020 | 5.6 Soundbite | Can Music Replace Psychedelic Drugs? | 00:11:46 | |
Dr. Bradley Vines: "Can you imagine a music system that's tuned in to what you need and that can deliver music that's just suited for arriving at a desired state of mind and experience. That is really helpful, beneficial and interesting". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 5: Music as medicine: - How Wavepaths's integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health. #1 Covid-19 is burdening our mental health with having to think consciously about behaviors we took for granted. (02:12) #2 Research study: Absolute pitch and neuroplasticity: Valproate significantly improved adults’ perfect pitch performance. (07:07) #3 Traditional mental health treatments vs. music in psychedelic therapy. (12:09) #4 How Wavepaths’s AI music system delivers personalised, adaptive, therapeutic experiences with music for psychedelic therapy. (21:08) #5 How to train an AI- system to deliver tailored music that leads a person into a desired mental state. (33:53) #6 Can music replace psychedelic drugs? (37:36) #7 Self-medicating through music during quarantine – Listen, Sing, Play. (49:06) Dr.Bradley Vines Chief Science Officer at Wavepaths https://www.wavepaths.com/ My guest today is my friend Thomas Lidy. We met in Athens 2018, when I was involved in the European Horizon 2020 research project FuturePulse through Soundtrack Your Brand. Thomas is from Vienna Austria and has been active in semantic audio analysis and AI-based music recognition since 2004. He has a Master of Science and has pursued a PhD in computer science (which he has not finished, though) from Vienna University of Technology, where he also started his research career, focusing on Music Information Retrieval. Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 6: Musimap's Emotional AI: - Decoding the DNA of music by combining human emotions and AI to gain insight into music consumption. Soundbites #1 How Thomas Lidy’s Combined Passion for Computers and Music Brought Him to Become one of the World’s Top Experts in Music AI. (03:42 ) #2 How FuturePulse is Empowering the Music Industry with Predictive Analytics on Artists, Tracks, Playlists and Genres with just a Few Clicks. (05:30) #3 Semantic Audio Analysis and Music Recognition Explained. (13:25) #4 Bridging the Gap Between Academia and Industry: Vienna University of Technology - Music Information Retrieval Research - Spectralmind #Music Bricks - Musimap. (18:22) #5 The Successful Foundation of the Belgian B2B Music AI Company Musimap is Backed by 20 years of Human Research Combined with Audio-Processing and AI.(23:40) #6 Becoming the “Ultimate Music Assistant” by Scientifically Decoding the DNA of Music. (26:26) #7 A“Humanized” Algorithm = a Human Fused AI + Feedback Loops. (34:19) #8 Is a Universal Music Taxonomy Possible? (38:57) #9 MusiMe: You are What You Listen to. Your Spotify Playlists Reveal Your Personality. Try it Out. https://yawylt.musimap.io/(45:13) #10 How Emotional Artificial Intelligence Music is Revolutionizing Audio Branding, E-Commerce and the Dating Industry. (54:11) Thomas Lidy Chief Innovation Officer Musimap www.musimap.net Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #neuroscience #sound #music #science #drbradleyvines #jasminemoradi #thepowerofaudioscienceai #neuroscience #nielsen #soniclogo #neuromarketing #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk. Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 07 Dec 2020 | 5.7 Soundbite | Self-Medicating through Music during Quarantine – Listen, Sing, Play. | Dr. Bradley Vines, Wavepaths | 00:03:29 | |
Dr. Bradley Vines: "It can be very therapeutic to engage in creating music and then listening to music. It is going to be beneficial for us and our health". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 5: Music as medicine: - How Wavepaths's integration of AI, neuroscience and psychotherapy is unlocking the healing effect of music to design the future of mental health. #1 Covid-19 is burdening our mental health with having to think consciously about behaviors we took for granted. (02:12) #2 Research study: Absolute pitch and neuroplasticity: Valproate significantly improved adults’ perfect pitch performance. (07:07) #3 Traditional mental health treatments vs. music in psychedelic therapy. (12:09) #4 How Wavepaths’s AI music system delivers personalised, adaptive, therapeutic experiences with music for psychedelic therapy. (21:08) #5 How to train an AI- system to deliver tailored music that leads a person into a desired mental state. (33:53) #6 Can music replace psychedelic drugs? (37:36) #7 Self-medicating through music during quarantine – Listen, Sing, Play. (49:06) Dr.Bradley Vines Chief Science Officer at Wavepaths https://www.wavepaths.com/ My guest today is my friend Thomas Lidy. We met in Athens 2018, when I was involved in the European Horizon 2020 research project FuturePulse through Soundtrack Your Brand. Thomas is from Vienna Austria and has been active in semantic audio analysis and AI-based music recognition since 2004. He has a Master of Science and has pursued a PhD in computer science (which he has not finished, though) from Vienna University of Technology, where he also started his research career, focusing on Music Information Retrieval. Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 6: Musimap's Emotional AI: - Decoding the DNA of music by combining human emotions and AI to gain insight into music consumption. Soundbites #1 How Thomas Lidy’s Combined Passion for Computers and Music Brought Him to Become one of the World’s Top Experts in Music AI. (03:42 ) #2 How FuturePulse is Empowering the Music Industry with Predictive Analytics on Artists, Tracks, Playlists and Genres with just a Few Clicks. (05:30) #3 Semantic Audio Analysis and Music Recognition Explained. (13:25) #4 Bridging the Gap Between Academia and Industry: Vienna University of Technology - Music Information Retrieval Research - Spectralmind #Music Bricks - Musimap. (18:22) #5 The Successful Foundation of the Belgian B2B Music AI Company Musimap is Backed by 20 years of Human Research Combined with Audio-Processing and AI.(23:40) #6 Becoming the “Ultimate Music Assistant” by Scientifically Decoding the DNA of Music. (26:26) #7 A“Humanized” Algorithm = a Human Fused AI + Feedback Loops. (34:19) #8 Is a Universal Music Taxonomy Possible? (38:57) #9 MusiMe: You are What You Listen to. Your Spotify Playlists Reveal Your Personality. Try it Out. https://yawylt.musimap.io/(45:13) #10 How Emotional Artificial Intelligence Music is Revolutionizing Audio Branding, E-Commerce and the Dating Industry. (54:11) Thomas Lidy Chief Innovation Officer Musimap www.musimap.net Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #audiobranding #neuroscience #sound #music #science #drbradleyvines #jasminemoradi #thepowerofaudioscienceai #neuroscience #nielsen #soniclogo #neuromarketing #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk. Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 13 Dec 2020 | 6.10 Soundbite | How Emotional Artificial Intelligence Music is Revolutionizing Audio Branding, E-Commerce and the Dating Industry. | Thomas Lidy, Musimap | 00:04:24 | |
Thomas Lidy: "We allow you to enter product and brand attributes, and you will find the music and the people for it. With this we want to enter the advertising and e-commerce space with the use of sound branding". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 6: Musimap's Emotional AI: - Decoding the DNA of music by combining human emotions and AI to gain insight into music consumption. Soundbites #1 How Thomas Lidy’s Combined Passion for Computers and Music Brought Him to Become one of the World’s Top Experts in Music AI. (03:42 ) #2 How FuturePulse is Empowering the Music Industry with Predictive Analytics on Artists, Tracks, Playlists and Genres with just a Few Clicks. (05:30) #3 Semantic Audio Analysis and Music Recognition Explained. (13:25) #4 Bridging the Gap Between Academia and Industry: Vienna University of Technology - Music Information Retrieval Research - Spectralmind #Music Bricks - Musimap. (18:22) #5 The Successful Foundation of the Belgian B2B Music AI Company Musimap is Backed by 20 years of Human Research Combined with Audio-Processing and AI.(23:40) #6 Becoming the “Ultimate Music Assistant” by Scientifically Decoding the DNA of Music. (26:26) #7 A“Humanized” Algorithm = a Human Fused AI + Feedback Loops. (34:19) #8 Is a Universal Music Taxonomy Possible? (38:57) #9 MusiMe: You are What You Listen to. Your Spotify Playlists Reveal Your Personality. Try it Out. https://yawylt.musimap.io/(45:13) #6 How Emotional Artificial Intelligence Music is Revolutionizing Audio Branding, E-Commerce and the Dating Industry. (54:11) Thomas Lidy Chief Innovation Officer Musimap www.musimap.net Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #ai #InformationRetrieval #sound #music #science #thomaslidy #jasminemoradi #thepowerofaudioscienceai #musicai #musimap #audiobranding #Semanticaudioanalysis #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 13 Dec 2020 | 6.9 Soundbite | MusiMe: You are What You Listen to. Your Spotify Playlists Reveal Your Personality. | Thomas Lidy, Musimap | 00:09:09 | |
Thomas Lidy: "You choose the playlist that you've created on Spotify, and then it tells you something about you. I must say it got him correctly". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 6: Musimap's Emotional AI: - Decoding the DNA of music by combining human emotions and AI to gain insight into music consumption. Soundbites #1 How Thomas Lidy’s Combined Passion for Computers and Music Brought Him to Become one of the World’s Top Experts in Music AI. (03:42 ) #2 How FuturePulse is Empowering the Music Industry with Predictive Analytics on Artists, Tracks, Playlists and Genres with just a Few Clicks. (05:30) #3 Semantic Audio Analysis and Music Recognition Explained. (13:25) #4 Bridging the Gap Between Academia and Industry: Vienna University of Technology - Music Information Retrieval Research - Spectralmind #Music Bricks - Musimap. (18:22) #5 The Successful Foundation of the Belgian B2B Music AI Company Musimap is Backed by 20 years of Human Research Combined with Audio-Processing and AI.(23:40) #6 Becoming the “Ultimate Music Assistant” by Scientifically Decoding the DNA of Music. (26:26) #7 A“Humanized” Algorithm = a Human Fused AI + Feedback Loops. (34:19) #8 Is a Universal Music Taxonomy Possible? (38:57) #9 MusiMe: You are What You Listen to. Your Spotify Playlists Reveal Your Personality. Try it Out. https://yawylt.musimap.io/(45:13) #6 How Emotional Artificial Intelligence Music is Revolutionizing Audio Branding, E-Commerce and the Dating Industry. (54:11) Thomas Lidy Chief Innovation Officer Musimap www.musimap.net Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #ai #InformationRetrieval #sound #music #science #thomaslidy #jasminemoradi #thepowerofaudioscienceai #musicai #musimap #audiobranding #Semanticaudioanalysis #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 13 Dec 2020 | 6.7 Soundbite | A“Humanized” Algorithm = a Human Fused AI + Feedback Loops. | Thomas Lidy, Musimap | 00:04:51 | |
Thomas Lidy: "Data is everything, and you just feed enough data to an AI and you will get out what you wish, your AI of your dreams. I don't fully believe in this. I believe there's a lot of human steps in this even on the data center side". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 6: Musimap's Emotional AI: - Decoding the DNA of music by combining human emotions and AI to gain insight into music consumption. Soundbites #1 How Thomas Lidy’s Combined Passion for Computers and Music Brought Him to Become one of the World’s Top Experts in Music AI. (03:42 ) #2 How FuturePulse is Empowering the Music Industry with Predictive Analytics on Artists, Tracks, Playlists and Genres with just a Few Clicks. (05:30) #3 Semantic Audio Analysis and Music Recognition Explained. (13:25) #4 Bridging the Gap Between Academia and Industry: Vienna University of Technology - Music Information Retrieval Research - Spectralmind #Music Bricks - Musimap. (18:22) #5 The Successful Foundation of the Belgian B2B Music AI Company Musimap is Backed by 20 years of Human Research Combined with Audio-Processing and AI.(23:40) #6 Becoming the “Ultimate Music Assistant” by Scientifically Decoding the DNA of Music. (26:26) #7 A“Humanized” Algorithm = a Human Fused AI + Feedback Loops. (34:19) #8 Is a Universal Music Taxonomy Possible? (38:57) #9 MusiMe: You are What You Listen to. Your Spotify Playlists Reveal Your Personality. Try it Out. https://yawylt.musimap.io/(45:13) #6 How Emotional Artificial Intelligence Music is Revolutionizing Audio Branding, E-Commerce and the Dating Industry. (54:11) Thomas Lidy Chief Innovation Officer Musimap www.musimap.net Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #ai #InformationRetrieval #sound #music #science #thomaslidy #jasminemoradi #thepowerofaudioscienceai #musicai #musimap #audiobranding #Semanticaudioanalysis #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 13 Dec 2020 | 6.6 Soundbite | Becoming the “Ultimate Music Assistant” by Scientifically Decoding the DNA of Music | Thomas Lidy, Musimap | 00:08:05 | |
Thomas Lidy: "Our aim here is not directly to map out the people's emotion from the music directly, but to analyze the first step moods in the music. We have created a taxonomy that we think is good that can be used uniquely to describe moods in music". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 6: Musimap's Emotional AI: - Decoding the DNA of music by combining human emotions and AI to gain insight into music consumption. Soundbites #1 How Thomas Lidy’s Combined Passion for Computers and Music Brought Him to Become one of the World’s Top Experts in Music AI. (03:42 ) #2 How FuturePulse is Empowering the Music Industry with Predictive Analytics on Artists, Tracks, Playlists and Genres with just a Few Clicks. (05:30) #3 Semantic Audio Analysis and Music Recognition Explained. (13:25) #4 Bridging the Gap Between Academia and Industry: Vienna University of Technology - Music Information Retrieval Research - Spectralmind #Music Bricks - Musimap. (18:22) #5 The Successful Foundation of the Belgian B2B Music AI Company Musimap is Backed by 20 years of Human Research Combined with Audio-Processing and AI.(23:40) #6 Becoming the “Ultimate Music Assistant” by Scientifically Decoding the DNA of Music. (26:26) #7 A“Humanized” Algorithm = a Human Fused AI + Feedback Loops. (34:19) #8 Is a Universal Music Taxonomy Possible? (38:57) #9 MusiMe: You are What You Listen to. Your Spotify Playlists Reveal Your Personality. Try it Out. https://yawylt.musimap.io/(45:13) #6 How Emotional Artificial Intelligence Music is Revolutionizing Audio Branding, E-Commerce and the Dating Industry. (54:11) Thomas Lidy Chief Innovation Officer Musimap www.musimap.net Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #ai #InformationRetrieval #sound #music #science #thomaslidy #jasminemoradi #thepowerofaudioscienceai #musicai #musimap #audiobranding #Semanticaudioanalysis #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 13 Dec 2020 | 6.5 Soundbite | The Successful Foundation of the Belgian B2B Music AI Company Musimap is Backed by 20 years of Human Research Combined with Audio-Processing and AI | Thomas Lidy, Musimap | 00:02:58 | |
Thomas Lidy: "They didn't know much about AI when they started. First they wanted to do this manual, mapping out the music's world. That's why they are named Musimap because they literally wanted to create a map of music". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 6: Musimap's Emotional AI: - Decoding the DNA of music by combining human emotions and AI to gain insight into music consumption. Soundbites #1 How Thomas Lidy’s Combined Passion for Computers and Music Brought Him to Become one of the World’s Top Experts in Music AI. (03:42 ) #2 How FuturePulse is Empowering the Music Industry with Predictive Analytics on Artists, Tracks, Playlists and Genres with just a Few Clicks. (05:30) #3 Semantic Audio Analysis and Music Recognition Explained. (13:25) #4 Bridging the Gap Between Academia and Industry: Vienna University of Technology - Music Information Retrieval Research - Spectralmind #Music Bricks - Musimap. (18:22) #5 The Successful Foundation of the Belgian B2B Music AI Company Musimap is Backed by 20 years of Human Research Combined with Audio-Processing and AI.(23:40) #6 Becoming the “Ultimate Music Assistant” by Scientifically Decoding the DNA of Music. (26:26) #7 A“Humanized” Algorithm = a Human Fused AI + Feedback Loops. (34:19) #8 Is a Universal Music Taxonomy Possible? (38:57) #9 MusiMe: You are What You Listen to. Your Spotify Playlists Reveal Your Personality. Try it Out. https://yawylt.musimap.io/(45:13) #6 How Emotional Artificial Intelligence Music is Revolutionizing Audio Branding, E-Commerce and the Dating Industry. (54:11) Thomas Lidy Chief Innovation Officer Musimap www.musimap.net Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #ai #InformationRetrieval #sound #music #science #thomaslidy #jasminemoradi #thepowerofaudioscienceai #musicai #musimap #audiobranding #Semanticaudioanalysis #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 13 Dec 2020 | 6.4 Soundbite | Bridging the Gap between Academia and Industry | Thomas Lidy, Musimap | 00:05:30 | |
Thomas Lidy: "My first startup here Spectrum. I didn't make it, and we had to close down after five years which was a very exciting ride with a lot of learnings". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 6: Musimap's Emotional AI: - Decoding the DNA of music by combining human emotions and AI to gain insight into music consumption. Soundbites #1 How Thomas Lidy’s Combined Passion for Computers and Music Brought Him to Become one of the World’s Top Experts in Music AI. (03:42 ) #2 How FuturePulse is Empowering the Music Industry with Predictive Analytics on Artists, Tracks, Playlists and Genres with just a Few Clicks. (05:30) #3 Semantic Audio Analysis and Music Recognition Explained. (13:25) #4 Bridging the Gap Between Academia and Industry: Vienna University of Technology - Music Information Retrieval Research - Spectralmind #Music Bricks - Musimap. (18:22) #5 The Successful Foundation of the Belgian B2B Music AI Company Musimap is Backed by 20 years of Human Research Combined with Audio-Processing and AI.(23:40) #6 Becoming the “Ultimate Music Assistant” by Scientifically Decoding the DNA of Music. (26:26) #7 A“Humanized” Algorithm = a Human Fused AI + Feedback Loops. (34:19) #8 Is a Universal Music Taxonomy Possible? (38:57) #9 MusiMe: You are What You Listen to. Your Spotify Playlists Reveal Your Personality. Try it Out. https://yawylt.musimap.io/(45:13) #6 How Emotional Artificial Intelligence Music is Revolutionizing Audio Branding, E-Commerce and the Dating Industry. (54:11) Thomas Lidy Chief Innovation Officer Musimap www.musimap.net Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #ai #InformationRetrieval #sound #music #science #thomaslidy #jasminemoradi #thepowerofaudioscienceai #musicai #musimap #audiobranding #Semanticaudioanalysis #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 13 Dec 2020 | 6.3 Soundbite | Semantic Audio Analysis and Music Recognition Explained | Thomas Lidy, Musimap | 00:05:02 | |
Thomas Lidy: "Based on AI and data science we trained AI based on music experts knowledge. Here we talk about semantic audit analysis which mean we usually start with analyzing the signal in the music. There are platforms out there which relay fully on just user interaction like thumbs up thumbs down or how people react to playlists". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 6: Musimap's Emotional AI: - Decoding the DNA of music by combining human emotions and AI to gain insight into music consumption. Soundbites #1 How Thomas Lidy’s Combined Passion for Computers and Music Brought Him to Become one of the World’s Top Experts in Music AI. (03:42 ) #2 How FuturePulse is Empowering the Music Industry with Predictive Analytics on Artists, Tracks, Playlists and Genres with just a Few Clicks. (05:30) #3 Semantic Audio Analysis and Music Recognition Explained. (13:25) #4 Bridging the Gap Between Academia and Industry: Vienna University of Technology - Music Information Retrieval Research - Spectralmind #Music Bricks - Musimap. (18:22) #5 The Successful Foundation of the Belgian B2B Music AI Company Musimap is Backed by 20 years of Human Research Combined with Audio-Processing and AI.(23:40) #6 Becoming the “Ultimate Music Assistant” by Scientifically Decoding the DNA of Music. (26:26) #7 A“Humanized” Algorithm = a Human Fused AI + Feedback Loops. (34:19) #8 Is a Universal Music Taxonomy Possible? (38:57) #9 MusiMe: You are What You Listen to. Your Spotify Playlists Reveal Your Personality. Try it Out. https://yawylt.musimap.io/(45:13) #6 How Emotional Artificial Intelligence Music is Revolutionizing Audio Branding, E-Commerce and the Dating Industry. (54:11) Thomas Lidy Chief Innovation Officer Musimap www.musimap.net Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #ai #InformationRetrieval #sound #music #science #thomaslidy #jasminemoradi #thepowerofaudioscienceai #musicai #musimap #audiobranding #Semanticaudioanalysis #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 13 Dec 2020 | 6.2 Soundbite | How FuturePulse is Empowering the Music Industry with Predictive Analytics | Thomas Lidy, Musimap | 00:07:43 | |
Thomas Lidy: "It's a European initiative, and it is a very interesting blend of technical partners research partners and music industry partners". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 6: Musimap's Emotional AI: - Decoding the DNA of music by combining human emotions and AI to gain insight into music consumption. Soundbites #1 How Thomas Lidy’s Combined Passion for Computers and Music Brought Him to Become one of the World’s Top Experts in Music AI. (03:42 ) #2 How FuturePulse is Empowering the Music Industry with Predictive Analytics on Artists, Tracks, Playlists and Genres with just a Few Clicks. (05:30) #3 Semantic Audio Analysis and Music Recognition Explained. (13:25) #4 Bridging the Gap Between Academia and Industry: Vienna University of Technology - Music Information Retrieval Research - Spectralmind #Music Bricks - Musimap. (18:22) #5 The Successful Foundation of the Belgian B2B Music AI Company Musimap is Backed by 20 years of Human Research Combined with Audio-Processing and AI.(23:40) #6 Becoming the “Ultimate Music Assistant” by Scientifically Decoding the DNA of Music. (26:26) #7 A“Humanized” Algorithm = a Human Fused AI + Feedback Loops. (34:19) #8 Is a Universal Music Taxonomy Possible? (38:57) #9 MusiMe: You are What You Listen to. Your Spotify Playlists Reveal Your Personality. Try it Out. https://yawylt.musimap.io/(45:13) #6 How Emotional Artificial Intelligence Music is Revolutionizing Audio Branding, E-Commerce and the Dating Industry. (54:11) Thomas Lidy Chief Innovation Officer Musimap www.musimap.net Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #ai #InformationRetrieval #sound #music #science #thomaslidy #jasminemoradi #thepowerofaudioscienceai #musicai #musimap #audiobranding #Semanticaudioanalysis #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 13 Dec 2020 | 6.1 Soundbite | From Passion for Computers & Music to one of the World's Top Experts in Music AI | Thomas Lidy, Musimap | 00:01:41 | |
Thomas Lidy: "I was probably not meant to have a career as a musician. Later on I pursued computer science and specialized on music analysis because here I could finally combine the interest of computers and music, which was indeed very interesting". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 6: Musimap's Emotional AI: - Decoding the DNA of music by combining human emotions and AI to gain insight into music consumption. Soundbites #1 How Thomas Lidy’s Combined Passion for Computers and Music Brought Him to Become one of the World’s Top Experts in Music AI. (03:42 ) #2 How FuturePulse is Empowering the Music Industry with Predictive Analytics on Artists, Tracks, Playlists and Genres with just a Few Clicks. (05:30) #3 Semantic Audio Analysis and Music Recognition Explained. (13:25) #4 Bridging the Gap Between Academia and Industry: Vienna University of Technology - Music Information Retrieval Research - Spectralmind #Music Bricks - Musimap. (18:22) #5 The Successful Foundation of the Belgian B2B Music AI Company Musimap is Backed by 20 years of Human Research Combined with Audio-Processing and AI.(23:40) #6 Becoming the “Ultimate Music Assistant” by Scientifically Decoding the DNA of Music. (26:26) #7 A“Humanized” Algorithm = a Human Fused AI + Feedback Loops. (34:19) #8 Is a Universal Music Taxonomy Possible? (38:57) #9 MusiMe: You are What You Listen to. Your Spotify Playlists Reveal Your Personality. Try it Out. https://yawylt.musimap.io/(45:13) #6 How Emotional Artificial Intelligence Music is Revolutionizing Audio Branding, E-Commerce and the Dating Industry. (54:11) Thomas Lidy Chief Innovation Officer Musimap www.musimap.net Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #ai #InformationRetrieval #sound #music #science #thomaslidy #jasminemoradi #thepowerofaudioscienceai #musicai #musimap #audiobranding #Semanticaudioanalysis #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 13 Dec 2020 | 6.Full Episode | Musimap’s Emotional AI: – Decoding the DNA of Music by Combining Human Emotions and AI to Gain Insight into Music Consumption. | Thomas Lidy, Musimap | 00:58:32 | |
My guest today is my friend Thomas Lidy. We met in Athens 2018, when I was involved in the European Horizon 2020 research project FuturePulse through Soundtrack Your Brand. Thomas is from Vienna Austria and has been active in semantic audio analysis and AI-based music recognition since 2004. He has a Master of Science and has pursued a PhD in computer science (which he has not finished, though) from Vienna University of Technology, where he also started his research career, focusing on Music Information Retrieval. Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 6: Musimap's Emotional AI: - Decoding the DNA of music by combining human emotions and AI to gain insight into music consumption. Soundbites #1 How Thomas Lidy’s Combined Passion for Computers and Music Brought Him to Become one of the World’s Top Experts in Music AI. (03:42 ) #2 How FuturePulse is Empowering the Music Industry with Predictive Analytics on Artists, Tracks, Playlists and Genres with just a Few Clicks. (05:30) #3 Semantic Audio Analysis and Music Recognition Explained. (13:25) #4 Bridging the Gap Between Academia and Industry: Vienna University of Technology - Music Information Retrieval Research - Spectralmind #Music Bricks - Musimap. (18:22) #5 The Successful Foundation of the Belgian B2B Music AI Company Musimap is Backed by 20 years of Human Research Combined with Audio-Processing and AI.(23:40) #6 Becoming the “Ultimate Music Assistant” by Scientifically Decoding the DNA of Music. (26:26) #7 A“Humanized” Algorithm = a Human Fused AI + Feedback Loops. (34:19) #8 Is a Universal Music Taxonomy Possible? (38:57) #9 MusiMe: You are What You Listen to. Your Spotify Playlists Reveal Your Personality. Try it Out. https://yawylt.musimap.io/(45:13) #10 How Emotional Artificial Intelligence Music is Revolutionizing Audio Branding, E-Commerce and the Dating Industry. (54:11) Thomas Lidy Chief Innovation Officer Musimap www.musimap.net Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #ai #InformationRetrieval #sound #music #science #thomaslidy #jasminemoradi #thepowerofaudioscienceai #musicai #musimap #audiobranding #Semanticaudioanalysis #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 21 Dec 2020 | 7.7 Soundbite | Transparent is on a Mission to Become the First Circular Tech Brand | Martin Willers, Transparent | 00:04:16 | |
Martin Willers: "With our business model we want to meet the climate goals. My vision for the next few years that we are growing enough to make that an impact where we can actually influence an industry", My guest today is my new friend Martin Willers. We are both part of the Swedish music tech community STHLM Music City. Martin started the boutique design firm People People in 2009 with a group of friends. During ten years the firm started the lean hardware movement in Scandinavia, designing several wearable tech startups focusing on innovation, design and sustainability. They got voted one of Europe’s hottest startup by Wired magazine and was in 2018 acquired by the Swedish design firm Doberman (That, in turn, is now acquired by Ernst & Young.) Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 7: Sustainability in Audio: How Stockholm-based design brand Transparent is making audio home systems sound greener for today's music lovers. Soundbites: #7.1The learnings from the design firm People People that for 10 years lead the hardware movement in Scandinavia focusing on innovation, design and sustainability. (4:56) #7.2 How a spontaneous blog post on Tumblr turned into a successful Kickstarter campaign funding the first Transparent speakers. (10:24) #7.3 Transparent Speakers: how do we create the perfect living room speaker to get people off the couch at a home party? (13:31) #7.4 Latest edition: The Light Speaker: 3 in 1 design to last = portable audio speaker + a campfire/Swedish “mysbelysning” affect + sustainable design that lasts. (16:39) #7.5 Is it possible to kill the “Beats by Dre Sound” and create a concert hall effect, the ultimate audio experience, at home? (21:22) #7.6 Transparent home speakers: high-quality sound vs. timeless sustainable design? (27:17) #7. 7 Transparent is on a mission to become the first circular tech brand. (31:00) Martin Willers Co-Founder & CEO Transparent www.transpa.rent Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #ai #homespeakers #sound #music #science #martinwillers #jasminemoradi #thepowerofaudioscienceai #transparent #speakers #audiobranding #audiobranding #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 21 Dec 2020 | 7.6 Soundbite | Transparent Home Speakers: High-Quality Sound vs. Timeless Sustainable Design. | Martin Willers, Transparent | 00:03:55 | |
Martin Willers: "My goal is to make those audio products that people want to keep in their life for a long time and if the sound is that good people are going to be more likely to upgrade". My guest today is my new friend Martin Willers. We are both part of the Swedish music tech community STHLM Music City. Martin started the boutique design firm People People in 2009 with a group of friends. During ten years the firm started the lean hardware movement in Scandinavia, designing several wearable tech startups focusing on innovation, design and sustainability. They got voted one of Europe’s hottest startup by Wired magazine and was in 2018 acquired by the Swedish design firm Doberman (That, in turn, is now acquired by Ernst & Young.) Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 7: Sustainability in Audio: How Stockholm-based design brand Transparent is making audio home systems sound greener for today's music lovers. Soundbites: #7.1The learnings from the design firm People People that for 10 years lead the hardware movement in Scandinavia focusing on innovation, design and sustainability. (4:56) #7.2 How a spontaneous blog post on Tumblr turned into a successful Kickstarter campaign funding the first Transparent speakers. (10:24) #7.3 Transparent Speakers: how do we create the perfect living room speaker to get people off the couch at a home party? (13:31) #7.4 Latest edition: The Light Speaker: 3 in 1 design to last = portable audio speaker + a campfire/Swedish “mysbelysning” affect + sustainable design that lasts. (16:39) #7.5 Is it possible to kill the “Beats by Dre Sound” and create a concert hall effect, the ultimate audio experience, at home? (21:22) #7.6 Transparent home speakers: high-quality sound vs. timeless sustainable design? (27:17) #7. 7 Transparent is on a mission to become the first circular tech brand. (31:00) Martin Willers Co-Founder & CEO Transparent www.transpa.rent Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #ai #homespeakers #sound #music #science #martinwillers #jasminemoradi #thepowerofaudioscienceai #transparent #speakers #audiobranding #audiobranding #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 21 Dec 2020 | 7.5 Soundbite | Is it Possible to Kill Beats by Dre. Sound for a Concert Hall Effect at Home? | Martin Willer, Transparent | 00:06:06 | |
Martin Willers: "The best audio experiences are typically when people are saying like "When I was at this concert I had electric goose bumps all over my body". Some people are able to reproduce that experience at home". My guest today is my new friend Martin Willers. We are both part of the Swedish music tech community STHLM Music City. Martin started the boutique design firm People People in 2009 with a group of friends. During ten years the firm started the lean hardware movement in Scandinavia, designing several wearable tech startups focusing on innovation, design and sustainability. They got voted one of Europe’s hottest startup by Wired magazine and was in 2018 acquired by the Swedish design firm Doberman (That, in turn, is now acquired by Ernst & Young.) Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 7: Sustainability in Audio: How Stockholm-based design brand Transparent is making audio home systems sound greener for today's music lovers. Soundbites: #7.1The learnings from the design firm People People that for 10 years lead the hardware movement in Scandinavia focusing on innovation, design and sustainability. (4:56) #7.2 How a spontaneous blog post on Tumblr turned into a successful Kickstarter campaign funding the first Transparent speakers. (10:24) #7.3 Transparent Speakers: how do we create the perfect living room speaker to get people off the couch at a home party? (13:31) #7.4 Latest edition: The Light Speaker: 3 in 1 design to last = portable audio speaker + a campfire/Swedish “mysbelysning” affect + sustainable design that lasts. (16:39) #7.5 Is it possible to kill the “Beats by Dre Sound” and create a concert hall effect, the ultimate audio experience, at home? (21:22) #7.6 Transparent home speakers: high-quality sound vs. timeless sustainable design? (27:17) #7. 7 Transparent is on a mission to become the first circular tech brand. (31:00) Martin Willers Co-Founder & CEO Transparent www.transpa.rent Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #ai #homespeakers #sound #music #science #martinwillers #jasminemoradi #thepowerofaudioscienceai #transparent #speakers #audiobranding #audiobranding #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 21 Dec 2020 | 7.4 Soundbite | The Light Speaker: 3 in 1 Design. | Martin Willers, Transparent | 00:04:54 | |
Martin Willers: "In Sweden I think we're the world leading candle consumption country per capita because we have really dark winters up here in the north. We really love what we call "mysbeslysning", which is like cozy lightning. It's a word that you know is really powerful to a lot of swedes". My guest today is my new friend Martin Willers. We are both part of the Swedish music tech community STHLM Music City. Martin started the boutique design firm People People in 2009 with a group of friends. During ten years the firm started the lean hardware movement in Scandinavia, designing several wearable tech startups focusing on innovation, design and sustainability. They got voted one of Europe’s hottest startup by Wired magazine and was in 2018 acquired by the Swedish design firm Doberman (That, in turn, is now acquired by Ernst & Young.) Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 7: Sustainability in Audio: How Stockholm-based design brand Transparent is making audio home systems sound greener for today's music lovers. Soundbites: #7.1The learnings from the design firm People People that for 10 years lead the hardware movement in Scandinavia focusing on innovation, design and sustainability. (4:56) #7.2 How a spontaneous blog post on Tumblr turned into a successful Kickstarter campaign funding the first Transparent speakers. (10:24) #7.3 Transparent Speakers: how do we create the perfect living room speaker to get people off the couch at a home party? (13:31) #7.4 Latest edition: The Light Speaker: 3 in 1 design to last = portable audio speaker + a campfire/Swedish “mysbelysning” affect + sustainable design that lasts. (16:39) #7.5 Is it possible to kill the “Beats by Dre Sound” and create a concert hall effect, the ultimate audio experience, at home? (21:22) #7.6 Transparent home speakers: high-quality sound vs. timeless sustainable design? (27:17) #7. 7 Transparent is on a mission to become the first circular tech brand. (31:00) Martin Willers Co-Founder & CEO Transparent www.transpa.rent Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #ai #homespeakers #sound #music #science #martinwillers #jasminemoradi #thepowerofaudioscienceai #transparent #speakers #audiobranding #audiobranding #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 21 Dec 2020 | 7.3 Soundbite | Transparent Speaker:The Perfect Living Room Speaker. | Martin Willers, Transparent | 00:03:20 | |
Martin Willers: "We learned actually during making speakers all about tuning sounds in a digital way. We learned that transparent sound is the name of sound that gives authentic reproduction of a studio recording". My guest today is my new friend Martin Willers. We are both part of the Swedish music tech community STHLM Music City. Martin started the boutique design firm People People in 2009 with a group of friends. During ten years the firm started the lean hardware movement in Scandinavia, designing several wearable tech startups focusing on innovation, design and sustainability. They got voted one of Europe’s hottest startup by Wired magazine and was in 2018 acquired by the Swedish design firm Doberman (That, in turn, is now acquired by Ernst & Young.) Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 7: Sustainability in Audio: How Stockholm-based design brand Transparent is making audio home systems sound greener for today's music lovers. Soundbites: #7.1The learnings from the design firm People People that for 10 years lead the hardware movement in Scandinavia focusing on innovation, design and sustainability. (4:56) #7.2 How a spontaneous blog post on Tumblr turned into a successful Kickstarter campaign funding the first Transparent speakers. (10:24) #7.3 Transparent Speakers: how do we create the perfect living room speaker to get people off the couch at a home party? (13:31) #7.4 Latest edition: The Light Speaker: 3 in 1 design to last = portable audio speaker + a campfire/Swedish “mysbelysning” affect + sustainable design that lasts. (16:39) #7.5 Is it possible to kill the “Beats by Dre Sound” and create a concert hall effect, the ultimate audio experience, at home? (21:22) #7.6 Transparent home speakers: high-quality sound vs. timeless sustainable design? (27:17) #7. 7 Transparent is on a mission to become the first circular tech brand. (31:00) Martin Willers Co-Founder & CEO Transparent www.transpa.rent Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #ai #homespeakers #sound #music #science #martinwillers #jasminemoradi #thepowerofaudioscienceai #transparent #speakers #audiobranding #audiobranding #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 21 Dec 2020 | 7.2 Soundbite | The Story behind the Transparent Speakers. From Tumblr to Kickstarter to Transparent | Martin Willers, Transparent | 00:03:18 | |
Martin Willers: "Something that we felt strongly about at the time was that technology was at war with the home decor. Back then we didn't have that many Bluetooth speakers or wireless speakers instead most people were connecting to an amp". My guest today is my new friend Martin Willers. We are both part of the Swedish music tech community STHLM Music City. Martin started the boutique design firm People People in 2009 with a group of friends. During ten years the firm started the lean hardware movement in Scandinavia, designing several wearable tech startups focusing on innovation, design and sustainability. They got voted one of Europe’s hottest startup by Wired magazine and was in 2018 acquired by the Swedish design firm Doberman (That, in turn, is now acquired by Ernst & Young.) Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 7: Sustainability in Audio: How Stockholm-based design brand Transparent is making audio home systems sound greener for today's music lovers. Soundbites: #7.1The learnings from the design firm People People that for 10 years lead the hardware movement in Scandinavia focusing on innovation, design and sustainability. (4:56) #7.2 How a spontaneous blog post on Tumblr turned into a successful Kickstarter campaign funding the first Transparent speakers. (10:24) #7.3 Transparent Speakers: how do we create the perfect living room speaker to get people off the couch at a home party? (13:31) #7.4 Latest edition: The Light Speaker: 3 in 1 design to last = portable audio speaker + a campfire/Swedish “mysbelysning” affect + sustainable design that lasts. (16:39) #7.5 Is it possible to kill the “Beats by Dre Sound” and create a concert hall effect, the ultimate audio experience, at home? (21:22) #7.6 Transparent home speakers: high-quality sound vs. timeless sustainable design? (27:17) #7. 7 Transparent is on a mission to become the first circular tech brand. (31:00) Martin Willers Co-Founder & CEO Transparent www.transpa.rent Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #ai #homespeakers #sound #music #science #martinwillers #jasminemoradi #thepowerofaudioscienceai #transparent #speakers #audiobranding #audiobranding #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 21 Dec 2020 | 7.1Soundbite | The Story Behind the Design firm People People - Innovation, Design & Sustainability. | Martin Willers, Transparent | 00:05:38 | |
Martin Willers: "Then there would be an entry point for us where we could make a difference within that short time frame. We had engagement as industrial designers and a lot of impactful decisions are made in the manufacturing process, but typically it might be really tricky". My guest today is my new friend Martin Willers. We are both part of the Swedish music tech community STHLM Music City. Martin started the boutique design firm People People in 2009 with a group of friends. During ten years the firm started the lean hardware movement in Scandinavia, designing several wearable tech startups focusing on innovation, design and sustainability. They got voted one of Europe’s hottest startup by Wired magazine and was in 2018 acquired by the Swedish design firm Doberman (That, in turn, is now acquired by Ernst & Young.) Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 7: Sustainability in Audio: How Stockholm-based design brand Transparent is making audio home systems sound greener for today's music lovers. Soundbites: #7.1The learnings from the design firm People People that for 10 years lead the hardware movement in Scandinavia focusing on innovation, design and sustainability. (4:56) #7.2 How a spontaneous blog post on Tumblr turned into a successful Kickstarter campaign funding the first Transparent speakers. (10:24) #7.3 Transparent Speakers: how do we create the perfect living room speaker to get people off the couch at a home party? (13:31) #7.4 Latest edition: The Light Speaker: 3 in 1 design to last = portable audio speaker + a campfire/Swedish “mysbelysning” affect + sustainable design that lasts. (16:39) #7.5 Is it possible to kill the “Beats by Dre Sound” and create a concert hall effect, the ultimate audio experience, at home? (21:22) #7.6 Transparent home speakers: high-quality sound vs. timeless sustainable design? (27:17) #7. 7 Transparent is on a mission to become the first circular tech brand. (31:00) Martin Willers Co-Founder & CEO Transparent www.transpa.rent Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #ai #homespeakers #sound #music #science #martinwillers #jasminemoradi #thepowerofaudioscienceai #transparent #speakers #audiobranding #audiobranding #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 21 Dec 2020 | 7. Full episode | Sustainability in Audio: – How Stockholm-Based Design Brand Transparent is Making Audio Home Systems Sound Greener for Today’s Music Lovers. | Martin Willers, Transparent | 00:43:01 | |
My guest today is my new friend Martin Willers. We are both part of the Swedish music tech community STHLM Music City. Martin started the boutique design firm People People in 2009 with a group of friends. During ten years the firm started the lean hardware movement in Scandinavia, designing several wearable tech startups focusing on innovation, design and sustainability. They got voted one of Europe’s hottest startup by Wired magazine and was in 2018 acquired by the Swedish design firm Doberman (That, in turn, is now acquired by Ernst & Young.) Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 7: Sustainability in Audio: How Stockholm-based design brand Transparent is making audio home systems sound greener for today's music lovers. Soundbites: #7.1The learnings from the design firm People People that for 10 years lead the hardware movement in Scandinavia focusing on innovation, design and sustainability. (4:56) #7.2 How a spontaneous blog post on Tumblr turned into a successful Kickstarter campaign funding the first Transparent speakers. (10:24) #7.3 Transparent Speakers: how do we create the perfect living room speaker to get people off the couch at a home party? (13:31) #7.4 Latest edition: The Light Speaker: 3 in 1 design to last = portable audio speaker + a campfire/Swedish “mysbelysning” affect + sustainable design that lasts. (16:39) #7.5 Is it possible to kill the “Beats by Dre Sound” and create a concert hall effect, the ultimate audio experience, at home? (21:22) #7.6 Transparent home speakers: high-quality sound vs. timeless sustainable design? (27:17) #7. 7 Transparent is on a mission to become the first circular tech brand. (31:00) Martin Willers Co-Founder & CEO Transparent www.transpa.rent Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai #podcast #ai #homespeakers #sound #music #science #martinwillers #jasminemoradi #thepowerofaudioscienceai #transparent #speakers #audiobranding #audiobranding #sthlmmusic #sthlmtech #nordimusictech #sthlmmusiccity Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 28 Dec 2020 | 8.9 Soundbite | The Future of Audio is to Harness the Power of Sound | Steve Kelle, Pandora | 00:03:51 | |
Steve Keller: "How can we use sound as a positive intervention. How it can have a positive impact around us. For example using sound in healthcare". My guest today is the one and only Audio Alchemist Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora/SiriusXM the largest ad-supported audio entertainment streaming service in the U.S. Prior to that, Steve was the Founder and CEO of iV, an audio consultancy based in Nashville. In this episode, Steve and I discuss the ins and outs of the psychology and quantification of audio. – how to harness the power of sound to shape perception and influence behavior in the new now. Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 8: Quantifying Audio ROI: - It's time to harness the power of sound by predicting, measuring and optimizing audio assets to shape perception and influence behavior. Soundbites #8.1Steve Keller’s journey: from Beethoven to Audio Alchemist. (03:24) #8.2 An Audio Alchemist’s mission to blend sound science and sound art to develop valuable sound strategies. (05:32) #8.3 An audio logo is to your ear like a visual logo is to your eye. However, research shows that audio assets significantly outperforms visual assets. (07:44) #8.4 How the power of sound shapes consumer perception and influences consumer behavior.(10:51) #8.5 What are your KPIs for audio? It’s time to close the value perception gap by predicting and optimizing the value of audio through quantifying consumer perception, consumer behaviour and brand equity. (16:22) #8.6 The challenges with developing a valuable sound strategy are a) personal preference b) lack of measurement and c) choosing a sound tactic instead of a sound strategy. (35:02) #8. 7 Test! Test! Test! It's time to start measuring the impact of your audio assets, or how many more misfits can you afford? (38:54) #8. 8 Sound Science, the cross modalism case study of Propel: Flavor DJ - a sonic sensploration.(47:01) #8. 9 The future of audio is to harness the power of sound to make a positive difference in the way we hear and experience the world around us. (59:07) Steve Keller Sonic Strategy Director Studio Resonate at Pandora/SiriusXM www.pandoraforbrands.com/studio-resonate #podcast #audioroi #audiobranding #sound #music #science #stevekeller #jasminemoradi #thepowerofaudioscienceai #pandoraforbrands #sonicbranding ##audiobranding #sthlmmusic #sthlmtech #nordimusictech #audioresearch #soundresearch #soundscientist Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJ Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 28 Dec 2020 | 8.8 Soundbite | Sound Science, the Cross Modalism Case Study of Propel | Steve Keller, Audio Branding | 00:12:11 | |
Steve Keller: "Our reflexes respond to sound much faster than sight that means sound can kind of get into our brain and set the stage for our other senses and that's what cross-modalism is all about". My guest today is the one and only Audio Alchemist Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora/SiriusXM the largest ad-supported audio entertainment streaming service in the U.S. Prior to that, Steve was the Founder and CEO of iV, an audio consultancy based in Nashville. In this episode, Steve and I discuss the ins and outs of the psychology and quantification of audio. – how to harness the power of sound to shape perception and influence behavior in the new now. Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 8: Quantifying Audio ROI: - It's time to harness the power of sound by predicting, measuring and optimizing audio assets to shape perception and influence behavior. Soundbites #8.1Steve Keller’s journey: from Beethoven to Audio Alchemist. (03:24) #8.2 An Audio Alchemist’s mission to blend sound science and sound art to develop valuable sound strategies. (05:32) #8.3 An audio logo is to your ear like a visual logo is to your eye. However, research shows that audio assets significantly outperforms visual assets. (07:44) #8.4 How the power of sound shapes consumer perception and influences consumer behavior.(10:51) #8.5 What are your KPIs for audio? It’s time to close the value perception gap by predicting and optimizing the value of audio through quantifying consumer perception, consumer behaviour and brand equity. (16:22) #8.6 The challenges with developing a valuable sound strategy are a) personal preference b) lack of measurement and c) choosing a sound tactic instead of a sound strategy. (35:02) #8. 7 Test! Test! Test! It's time to start measuring the impact of your audio assets, or how many more misfits can you afford? (38:54) #8. 8 Sound Science, the cross modalism case study of Propel: Flavor DJ - a sonic sensploration.(47:01) #8. 9 The future of audio is to harness the power of sound to make a positive difference in the way we hear and experience the world around us. (59:07) Steve Keller Sonic Strategy Director Studio Resonate at Pandora/SiriusXM www.pandoraforbrands.com/studio-resonate #podcast #audioroi #audiobranding #sound #music #science #stevekeller #jasminemoradi #thepowerofaudioscienceai #pandoraforbrands #sonicbranding ##audiobranding #sthlmmusic #sthlmtech #nordimusictech #audioresearch #soundresearch #soundscientist Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 28 Dec 2020 | 8.7 Soundbite | It's Time to Start Measuring the Impact of Your Audio Assets. | Steve Keller, Pandora | 00:08:17 | |
Steve Keller: "You can pre-test. Let's say a spot that you're going to run on the radio, you can do a pre-test because there are companies out there that now are specializing in this". My guest today is the one and only Audio Alchemist Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora/SiriusXM the largest ad-supported audio entertainment streaming service in the U.S. Prior to that, Steve was the Founder and CEO of iV, an audio consultancy based in Nashville. In this episode, Steve and I discuss the ins and outs of the psychology and quantification of audio. – how to harness the power of sound to shape perception and influence behavior in the new now. Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 8: Quantifying Audio ROI: - It's time to harness the power of sound by predicting, measuring and optimizing audio assets to shape perception and influence behavior. Soundbites #8.1Steve Keller’s journey: from Beethoven to Audio Alchemist. (03:24) #8.2 An Audio Alchemist’s mission to blend sound science and sound art to develop valuable sound strategies. (05:32) #8.3 An audio logo is to your ear like a visual logo is to your eye. However, research shows that audio assets significantly outperforms visual assets. (07:44) #8.4 How the power of sound shapes consumer perception and influences consumer behavior.(10:51) #8.5 What are your KPIs for audio? It’s time to close the value perception gap by predicting and optimizing the value of audio through quantifying consumer perception, consumer behaviour and brand equity. (16:22) #8.6 The challenges with developing a valuable sound strategy are a) personal preference b) lack of measurement and c) choosing a sound tactic instead of a sound strategy. (35:02) #8. 7 Test! Test! Test! It's time to start measuring the impact of your audio assets, or how many more misfits can you afford? (38:54) #8. 8 Sound Science, the cross modalism case study of Propel: Flavor DJ - a sonic sensploration.(47:01) #8. 9 The future of audio is to harness the power of sound to make a positive difference in the way we hear and experience the world around us. (59:07) Steve Keller Sonic Strategy Director Studio Resonate at Pandora/SiriusXM www.pandoraforbrands.com/studio-resonate #podcast #audioroi #audiobranding #sound #music #science #stevekeller #jasminemoradi #thepowerofaudioscienceai #pandoraforbrands #sonicbranding ##audiobranding #sthlmmusic #sthlmtech #nordimusictech #audioresearch #soundresearch #soundscientist Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 28 Dec 2020 | 8.6 Soundbite | The Challenges with Developing a Valuable Sound Strategy | Steve Keller, Pandora | 00:03:58 | |
Steve Keller: "We all know what we don't like and that's a problem because we're so used to making decisions about music and sound from our gut even though in reality that's not what's happening". My guest today is the one and only Audio Alchemist Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora/SiriusXM the largest ad-supported audio entertainment streaming service in the U.S. Prior to that, Steve was the Founder and CEO of iV, an audio consultancy based in Nashville. In this episode, Steve and I discuss the ins and outs of the psychology and quantification of audio. – how to harness the power of sound to shape perception and influence behavior in the new now. Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 8: Quantifying Audio ROI: - It's time to harness the power of sound by predicting, measuring and optimizing audio assets to shape perception and influence behavior. Soundbites #8.1Steve Keller’s journey: from Beethoven to Audio Alchemist. (03:24) #8.2 An Audio Alchemist’s mission to blend sound science and sound art to develop valuable sound strategies. (05:32) #8.3 An audio logo is to your ear like a visual logo is to your eye. However, research shows that audio assets significantly outperforms visual assets. (07:44) #8.4 How the power of sound shapes consumer perception and influences consumer behavior.(10:51) #8.5 What are your KPIs for audio? It’s time to close the value perception gap by predicting and optimizing the value of audio through quantifying consumer perception, consumer behaviour and brand equity. (16:22) #8.6 The challenges with developing a valuable sound strategy are a) personal preference b) lack of measurement and c) choosing a sound tactic instead of a sound strategy. (35:02) #8. 7 Test! Test! Test! It's time to start measuring the impact of your audio assets, or how many more misfits can you afford? (38:54) #8. 8 Sound Science, the cross modalism case study of Propel: Flavor DJ - a sonic sensploration.(47:01) #8. 9 The future of audio is to harness the power of sound to make a positive difference in the way we hear and experience the world around us. (59:07) Steve Keller Sonic Strategy Director Studio Resonate at Pandora/SiriusXM www.pandoraforbrands.com/studio-resonate #podcast #audioroi #audiobranding #sound #music #science #stevekeller #jasminemoradi #thepowerofaudioscienceai #pandoraforbrands #sonicbranding ##audiobranding #sthlmmusic #sthlmtech #nordimusictech #audioresearch #soundresearch #soundscientist Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 28 Dec 2020 | 8.5 Soundbite | What are Your KPIs for Audio Branding? | Steve Keller, Pandora | 00:18:50 | |
Steve Keller: "I think language is one aspect, but I really think the real issue is what I call a value perception gap". My guest today is the one and only Audio Alchemist Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora/SiriusXM the largest ad-supported audio entertainment streaming service in the U.S. Prior to that, Steve was the Founder and CEO of iV, an audio consultancy based in Nashville. In this episode, Steve and I discuss the ins and outs of the psychology and quantification of audio. – how to harness the power of sound to shape perception and influence behavior in the new now. Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 8: Quantifying Audio ROI: - It's time to harness the power of sound by predicting, measuring and optimizing audio assets to shape perception and influence behavior. Soundbites #8.1Steve Keller’s journey: from Beethoven to Audio Alchemist. (03:24) #8.2 An Audio Alchemist’s mission to blend sound science and sound art to develop valuable sound strategies. (05:32) #8.3 An audio logo is to your ear like a visual logo is to your eye. However, research shows that audio assets significantly outperforms visual assets. (07:44) #8.4 How the power of sound shapes consumer perception and influences consumer behavior.(10:51) #8.5 What are your KPIs for audio? It’s time to close the value perception gap by predicting and optimizing the value of audio through quantifying consumer perception, consumer behaviour and brand equity. (16:22) #8.6 The challenges with developing a valuable sound strategy are a) personal preference b) lack of measurement and c) choosing a sound tactic instead of a sound strategy. (35:02) #8. 7 Test! Test! Test! It's time to start measuring the impact of your audio assets, or how many more misfits can you afford? (38:54) #8. 8 Sound Science, the cross modalism case study of Propel: Flavor DJ - a sonic sensploration.(47:01) #8. 9 The future of audio is to harness the power of sound to make a positive difference in the way we hear and experience the world around us. (59:07) Steve Keller Sonic Strategy Director Studio Resonate at Pandora/SiriusXM www.pandoraforbrands.com/studio-resonate #podcast #audioroi #audiobranding #sound #music #science #stevekeller #jasminemoradi #thepowerofaudioscienceai #pandoraforbrands #sonicbranding ##audiobranding #sthlmmusic #sthlmtech #nordimusictech #audioresearch #soundresearch #soundscientist Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 28 Dec 2020 | 8.4 Soundbite | How the Power of Sound Shapes Consumer Perception and Influences Consumer Behavior | Steve Keller, Pandora | 00:05:37 | |
Steve Keller: "It is a really pleasurable experience, and it's very addictive. Music is an extremely powerful dopamine trigger. It's one of the reasons why we have particular songs we like to listen to over and over and over again". My guest today is the one and only Audio Alchemist Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora/SiriusXM the largest ad-supported audio entertainment streaming service in the U.S. Prior to that, Steve was the Founder and CEO of iV, an audio consultancy based in Nashville. In this episode, Steve and I discuss the ins and outs of the psychology and quantification of audio. – how to harness the power of sound to shape perception and influence behavior in the new now. Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 8: Quantifying Audio ROI: - It's time to harness the power of sound by predicting, measuring and optimizing audio assets to shape perception and influence behavior. Soundbites #8.1Steve Keller’s journey: from Beethoven to Audio Alchemist. (03:24) #8.2 An Audio Alchemist’s mission to blend sound science and sound art to develop valuable sound strategies. (05:32) #8.3 An audio logo is to your ear like a visual logo is to your eye. However, research shows that audio assets significantly outperforms visual assets. (07:44) #8.4 How the power of sound shapes consumer perception and influences consumer behavior.(10:51) #8.5 What are your KPIs for audio? It’s time to close the value perception gap by predicting and optimizing the value of audio through quantifying consumer perception, consumer behaviour and brand equity. (16:22) #8.6 The challenges with developing a valuable sound strategy are a) personal preference b) lack of measurement and c) choosing a sound tactic instead of a sound strategy. (35:02) #8. 7 Test! Test! Test! It's time to start measuring the impact of your audio assets, or how many more misfits can you afford? (38:54) #8. 8 Sound Science, the cross modalism case study of Propel: Flavor DJ - a sonic sensploration.(47:01) #8. 9 The future of audio is to harness the power of sound to make a positive difference in the way we hear and experience the world around us. (59:07) Steve Keller Sonic Strategy Director Studio Resonate at Pandora/SiriusXM www.pandoraforbrands.com/studio-resonate #podcast #audioroi #audiobranding #sound #music #science #stevekeller #jasminemoradi #thepowerofaudioscienceai #pandoraforbrands #sonicbranding ##audiobranding #sthlmmusic #sthlmtech #nordimusictech #audioresearch #soundresearch #soundscientist Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 28 Dec 2020 | 8.3 Soundbite | An Audio Logo is to Your Ear like a Visual Logo is to Your Eye. | Steve Keller, Pandora | 00:03:09 | |
Steve Keller: "Same thing with an audio logo as it is usually based on sound design. It could be a few notes that's part of a simple melody, but it's designed to be a very short sonic representation of the brand". My guest today is the one and only Audio Alchemist Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora/SiriusXM the largest ad-supported audio entertainment streaming service in the U.S. Prior to that, Steve was the Founder and CEO of iV, an audio consultancy based in Nashville. In this episode, Steve and I discuss the ins and outs of the psychology and quantification of audio. – how to harness the power of sound to shape perception and influence behavior in the new now. Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 8: Quantifying Audio ROI: - It's time to harness the power of sound by predicting, measuring and optimizing audio assets to shape perception and influence behavior. Soundbites #8.1Steve Keller’s journey: from Beethoven to Audio Alchemist. (03:24) #8.2 An Audio Alchemist’s mission to blend sound science and sound art to develop valuable sound strategies. (05:32) #8.3 An audio logo is to your ear like a visual logo is to your eye. However, research shows that audio assets significantly outperforms visual assets. (07:44) #8.4 How the power of sound shapes consumer perception and influences consumer behavior.(10:51) #8.5 What are your KPIs for audio? It’s time to close the value perception gap by predicting and optimizing the value of audio through quantifying consumer perception, consumer behaviour and brand equity. (16:22) #8.6 The challenges with developing a valuable sound strategy are a) personal preference b) lack of measurement and c) choosing a sound tactic instead of a sound strategy. (35:02) #8. 7 Test! Test! Test! It's time to start measuring the impact of your audio assets, or how many more misfits can you afford? (38:54) #8. 8 Sound Science, the cross modalism case study of Propel: Flavor DJ - a sonic sensploration.(47:01) #8. 9 The future of audio is to harness the power of sound to make a positive difference in the way we hear and experience the world around us. (59:07) Steve Keller Sonic Strategy Director Studio Resonate at Pandora/SiriusXM www.pandoraforbrands.com/studio-resonate #podcast #audioroi #audiobranding #sound #music #science #stevekeller #jasminemoradi #thepowerofaudioscienceai #pandoraforbrands #sonicbranding ##audiobranding #sthlmmusic #sthlmtech #nordimusictech #audioresearch #soundresearch #soundscientist Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 28 Dec 2020 | 8.2 Soundbite | An Audio Alchemist’s Mission to Blend Sound Science and Sound Art to Develop Valuable Sound Strategies. | Steve Keller, Pandora | 00:02:19 | |
Steve Keller: "I'm educating our clients and hopefully the world through opportunities and conversations about the power of sound. To think about it more as a strategy than simply a tactic". My guest today is the one and only Audio Alchemist Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora/SiriusXM the largest ad-supported audio entertainment streaming service in the U.S. Prior to that, Steve was the Founder and CEO of iV, an audio consultancy based in Nashville. In this episode, Steve and I discuss the ins and outs of the psychology and quantification of audio. – how to harness the power of sound to shape perception and influence behavior in the new now. Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 8: Quantifying Audio ROI: - It's time to harness the power of sound by predicting, measuring and optimizing audio assets to shape perception and influence behavior. Soundbites #8.1Steve Keller’s journey: from Beethoven to Audio Alchemist. (03:24) #8.2 An Audio Alchemist’s mission to blend sound science and sound art to develop valuable sound strategies. (05:32) #8.3 An audio logo is to your ear like a visual logo is to your eye. However, research shows that audio assets significantly outperforms visual assets. (07:44) #8.4 How the power of sound shapes consumer perception and influences consumer behavior.(10:51) #8.5 What are your KPIs for audio? It’s time to close the value perception gap by predicting and optimizing the value of audio through quantifying consumer perception, consumer behaviour and brand equity. (16:22) #8.6 The challenges with developing a valuable sound strategy are a) personal preference b) lack of measurement and c) choosing a sound tactic instead of a sound strategy. (35:02) #8. 7 Test! Test! Test! It's time to start measuring the impact of your audio assets, or how many more misfits can you afford? (38:54) #8. 8 Sound Science, the cross modalism case study of Propel: Flavor DJ - a sonic sensploration.(47:01) #8. 9 The future of audio is to harness the power of sound to make a positive difference in the way we hear and experience the world around us. (59:07) Steve Keller Sonic Strategy Director Studio Resonate at Pandora/SiriusXM www.pandoraforbrands.com/studio-resonate #podcast #audioroi #audiobranding #sound #music #science #stevekeller #jasminemoradi #thepowerofaudioscienceai #pandoraforbrands #sonicbranding ##audiobranding #sthlmmusic #sthlmtech #nordimusictech #audioresearch #soundresearch #soundscientist Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 28 Dec 2020 | 8.1 Soundbite | Steve Keller’s Journey from Beethoven to Audio Alchemist. | Steve Keller, Pandora | 00:02:19 | |
Steve Keller: "I picked up a guitar when I was in junior high school and in high school I started writing songs because it was a great way to meet girls, but I never thought about it as career". My guest today is the one and only Audio Alchemist Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora/SiriusXM the largest ad-supported audio entertainment streaming service in the U.S. Prior to that, Steve was the Founder and CEO of iV, an audio consultancy based in Nashville. In this episode, Steve and I discuss the ins and outs of the psychology and quantification of audio. – how to harness the power of sound to shape perception and influence behavior in the new now. Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 8: Quantifying Audio ROI: - It's time to harness the power of sound by predicting, measuring and optimizing audio assets to shape perception and influence behavior. Soundbites #8.1Steve Keller’s journey: from Beethoven to Audio Alchemist. (03:24) #8.2 An Audio Alchemist’s mission to blend sound science and sound art to develop valuable sound strategies. (05:32) #8.3 An audio logo is to your ear like a visual logo is to your eye. However, research shows that audio assets significantly outperforms visual assets. (07:44) #8.4 How the power of sound shapes consumer perception and influences consumer behavior.(10:51) #8.5 What are your KPIs for audio? It’s time to close the value perception gap by predicting and optimizing the value of audio through quantifying consumer perception, consumer behaviour and brand equity. (16:22) #8.6 The challenges with developing a valuable sound strategy are a) personal preference b) lack of measurement and c) choosing a sound tactic instead of a sound strategy. (35:02) #8. 7 Test! Test! Test! It's time to start measuring the impact of your audio assets, or how many more misfits can you afford? (38:54) #8. 8 Sound Science, the cross modalism case study of Propel: Flavor DJ - a sonic sensploration.(47:01) #8. 9 The future of audio is to harness the power of sound to make a positive difference in the way we hear and experience the world around us. (59:07) Steve Keller Sonic Strategy Director Studio Resonate at Pandora/SiriusXM www.pandoraforbrands.com/studio-resonate #podcast #audioroi #audiobranding #sound #music #science #stevekeller #jasminemoradi #thepowerofaudioscienceai #pandoraforbrands #sonicbranding ##audiobranding #sthlmmusic #sthlmtech #nordimusictech #audioresearch #soundresearch #soundscientist Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 28 Dec 2020 | 8. Full episode | Quantifying Audio ROI: - It's Time to Harness the Power of Sound by Predicting, Measuring and Optimizing Audio Assets to Shape Perception and Influence Behavior | Steve Keller, Pandora | 01:04:25 | |
My guest today is the one and only Audio Alchemist Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora/SiriusXM the largest ad-supported audio entertainment streaming service in the U.S. Prior to that, Steve was the Founder and CEO of iV, an audio consultancy based in Nashville. In this episode, Steve and I discuss the ins and outs of the psychology and quantification of audio. – how to harness the power of sound to shape perception and influence behavior in the new now. Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 8: Quantifying Audio ROI: - It's time to harness the power of sound by predicting, measuring and optimizing audio assets to shape perception and influence behavior. Soundbites #8.1Steve Keller’s journey: from Beethoven to Audio Alchemist. (03:24) #8.2 An Audio Alchemist’s mission to blend sound science and sound art to develop valuable sound strategies. (05:32) #8.3 An audio logo is to your ear like a visual logo is to your eye. However, research shows that audio assets significantly outperforms visual assets. (07:44) #8.4 How the power of sound shapes consumer perception and influences consumer behavior.(10:51) #8.5 What are your KPIs for audio? It’s time to close the value perception gap by predicting and optimizing the value of audio through quantifying consumer perception, consumer behaviour and brand equity. (16:22) #8.6 The challenges with developing a valuable sound strategy are a) personal preference b) lack of measurement and c) choosing a sound tactic instead of a sound strategy. (35:02) #8. 7 Test! Test! Test! It's time to start measuring the impact of your audio assets, or how many more misfits can you afford? (38:54) #8. 8 Sound Science, the cross modalism case study of Propel: Flavor DJ - a sonic sensploration.(47:01) #8. 9 The future of audio is to harness the power of sound to make a positive difference in the way we hear and experience the world around us. (59:07) Steve Keller Sonic Strategy Director Studio Resonate at Pandora/SiriusXM www.pandoraforbrands.com/studio-resonate #podcast #audioroi #audiobranding #sound #music #science #stevekeller #jasminemoradi #thepowerofaudioscienceai #pandoraforbrands #sonicbranding ##audiobranding #sthlmmusic #sthlmtech #nordimusictech #audioresearch #soundresearch #soundscientist Supported by STHLM Music City https://www.facebook.com/sthlmmusic/ Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/ Music Amazilia Luciae by Skirk Amazilia Luciae by SKIRK https://soundcloud.com/skirkofficial Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Music promoted by FDL Music https://youtu.be/dMvG-OshvJw Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 04 Jan 2021 | 9. Full episode | amp's Best Audio Brands Ranking 2020: How Mastercard and Shell have Cracked the Code of Sonic DNA and Created a Holistic Sonic strategy. | Björn Thorleifsson, amp | 00:54:44 | |
My guest today is my new friend Björn Thorleifsson. We are fellow sonic branding enthusiasts with a big passion for sound research. Björn is a Consumer Behaviorist with a background in sound-engineering and psychology. In this episode, Björn and I discuss AMP’s report, “Best Audio Brands 2020 Rankings”, their findings, and best practice. Listen to full episode www.jasminemoradi.com Soundbites #9.1Björn Thorleifsson, Senior Strategist Team Lead at amp, “Testing audio that has been overlooked”. (02:12) #9.2 Why Audio Brands Ranking is important for the industry. (09:56) #9.3 amp’s Best Audio Brands system and methodology. (16:06) #9.4 amp - the inventor of Sonic DNA.(22:14) #9.5 Why McDonald’s dropped from number 1 to number 6. 2019 vs. 2020 Best Audio Brands analyzed. (25:22) #9.6 The secret behind a successful Sonic Identify. (29:19) #9. 7 What does the future of Audio Branding has in store for brands? (38:34) #9. 8Sounds Björn Thorleifsson loves and dislikes. (46:54) Björn Thorleifsson Senior Strategist & Team Lead #podcast #audioroi #audiobranding #sound #music #science #amp #jasminemoradi #thepowerofaudioscienceai #sonicbranding #sonicdna #sthlmmusic #sthlmtech #nordimusictech #audioresearch #soundresearch #soundscientist Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 18 Jan 2021 | 10. Full episode | Brand-fit Music Scan: The Scientifically Proven Methodology behind Soundtrack Your Brand’s In-Store Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand. | 00:59:16 | |
My guest today is my dear friend and ex-colleague Magnus Rydèn. We met for the first time in November 2014 when he was looking for students to validate his Music Brand Scan methodology. We are both graduates from Stockholm School of Economics. And we were both hired at Soundtrack Your Brand at the same time in August 2015. Magnus as Head of Music and I as Head of Research. Before that Magnus’s started the Indie label Heya Hifi in 2005 with Alf Tumble, his music partner in crime, another of my amazing ex-colleague from Soundtrack. Magnus is himself a music producer, a songwriter and a DJ. Soundbites #1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID. #2 The methodology behind the brand-fit music scan “Brand Scan”. #3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics. #4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand. #5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value. #6 Why is so important to continue measuring the impact of in-store music? #7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI. #8 With “Soundtrack Unlimited” artists get paid for their music being played in your store. #9 Magnus Rydén’s best practice on strategically curating in-store music. Think through the purpose, what do you want to achieve with the music? #10 Magnus Rydén’s advice to become a music supervisor. #11 How can music help stores with the hit of the pandemic? Soundtrack Your Brand Magnus Ryden www.soundtrackyourbrand.com Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 31 Jan 2021 | 10.1 Soundbite | From Running the Indie label Heya Hifi to Curating Brand-Fit Music for Brands at MusicID. | 00:05:38 | |
Magnus Rydén: "We started DJing together and traveling around the world. Eventually we got tired of dealing with all these various indie labels so we decided to start our own". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand. Soundbites #1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID. #2 The methodology behind the brand-fit music scan “Brand Scan”. #3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics. #4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand. #5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value. #6 Why is so important to continue measuring the impact of in-store music? #7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI. #8 With “Soundtrack Unlimited” artists get paid for their music being played in your store. #9 Magnus Rydén’s best practice on strategically curating in-store music. Think through the purpose, what do you want to achieve with the music? #10 Magnus Rydén’s advice to become a music supervisor. #11 How can music help stores with the hit of the pandemic? Soundtrack Your Brand Magnus Ryden www.soundtrackyourbrand.com Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang. Soundbites #1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. #2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden. #3 The Important Role of a Sound Architect. #4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. #5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices. #6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions. #7 “The Impossible Run” - the Life Changing Sound Project. #8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG. #9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic. #10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience. Efterklang www.afconsult.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/ 🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/ #audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness Approval: Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/ Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 31 Jan 2021 | 10.2 Soundbite | The Methodology behind SYB's Brand-Fit Music Scan Model. | Magnus Ryden, Soundtrack Your Brand | 00:05:38 | |
Magnus Rydén: "We came to the conclusion that when looking at a brand it can easily be translated into music via the brand personality and brand values". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand. Soundbites #1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID. #2 The methodology behind the brand-fit music scan “Brand Scan”. #3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics. #4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand. #5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value. #6 Why is so important to continue measuring the impact of in-store music? #7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI. #8 With “Soundtrack Unlimited” artists get paid for their music being played in your store. #9 Magnus Rydén’s best practice on strategically curating in-store music. Think through the purpose, what do you want to achieve with the music? #10 Magnus Rydén’s advice to become a music supervisor. #11 How can music help stores with the hit of the pandemic? Soundtrack Your Brand Magnus Ryden www.soundtrackyourbrand.com Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang. Soundbites #1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. #2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden. #3 The Important Role of a Sound Architect. #4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. #5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices. #6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions. #7 “The Impossible Run” - the Life Changing Sound Project. #8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG. #9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic. #10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience. Efterklang www.afconsult.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/ 🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/ #audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness Approval: Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/ Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 31 Jan 2021 | 10.3 Soundbite | The Eorld’s First Brand-Fit Research Report “What Does Your Brand Sound Like? | Magnus Ryden, Soundtrack Your Brand | 00:12:02 | |
Magnus Rydén: "So the difference in does two playlists was that when we played the brand-fit music we could see a sales increase of 31.7 % and the customers also stayed longer". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand. Soundbites #1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID. #2 The methodology behind the brand-fit music scan “Brand Scan”. #3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics. #4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand. #5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value. #6 Why is so important to continue measuring the impact of in-store music? #7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI. #8 With “Soundtrack Unlimited” artists get paid for their music being played in your store. #9 Magnus Rydén’s best practice on strategically curating in-store music. Think through the purpose, what do you want to achieve with the music? #10 Magnus Rydén’s advice to become a music supervisor. #11 How can music help stores with the hit of the pandemic? Soundtrack Your Brand Magnus Ryden www.soundtrackyourbrand.com Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang. Soundbites #1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. #2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden. #3 The Important Role of a Sound Architect. #4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. #5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices. #6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions. #7 “The Impossible Run” - the Life Changing Sound Project. #8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG. #9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic. #10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience. Efterklang www.afconsult.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/ 🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/ #audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness Approval: Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/ Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 31 Jan 2021 | 10.4 Soundbite | The Easiest Part Contra the Most Complicated Part with Developing the Right Brand-Fit In-Store Music | Magnus Ryden, Soundtrack Your Brand. | 00:04:54 | |
Magnus Rydén: "If you get the wrong picture of whom the target group is then you can select the wrong music then they won't relate to. That I would say is the trickier part". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand. Soundbites #1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID. #2 The methodology behind the brand-fit music scan “Brand Scan”. #3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics. #4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand. #5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value. #6 Why is so important to continue measuring the impact of in-store music? #7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI. #8 With “Soundtrack Unlimited” artists get paid for their music being played in your store. #9 Magnus Rydén’s best practice on strategically curating in-store music. Think through the purpose, what do you want to achieve with the music? #10 Magnus Rydén’s advice to become a music supervisor. #11 How can music help stores with the hit of the pandemic? Soundtrack Your Brand Magnus Ryden www.soundtrackyourbrand.com Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang. Soundbites #1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. #2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden. #3 The Important Role of a Sound Architect. #4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. #5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices. #6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions. #7 “The Impossible Run” - the Life Changing Sound Project. #8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG. #9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic. #10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience. Efterklang www.afconsult.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/ 🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/ #audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness Approval: Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/ Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 31 Jan 2021 | 10.5 Soundbite | Start to Implement a Music Marketing Strategy to Unlock the Brand Value. | Magnus Rydén, Soundtrack Your Brand | 00:03:07 | |
Magnus Rydén: "In an industry where there is so much gut feeling guiding people t's very hard to prove anything as it's just happening by chance". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand. Soundbites #1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID. #2 The methodology behind the brand-fit music scan “Brand Scan”. #3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics. #4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand. #5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value. #6 Why is so important to continue measuring the impact of in-store music? #7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI. #8 With “Soundtrack Unlimited” artists get paid for their music being played in your store. #9 Magnus Rydén’s best practice on strategically curating in-store music. Think through the purpose, what do you want to achieve with the music? #10 Magnus Rydén’s advice to become a music supervisor. #11 How can music help stores with the hit of the pandemic? Soundtrack Your Brand Magnus Ryden www.soundtrackyourbrand.com Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang. Soundbites #1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. #2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden. #3 The Important Role of a Sound Architect. #4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. #5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices. #6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions. #7 “The Impossible Run” - the Life Changing Sound Project. #8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG. #9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic. #10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience. Efterklang www.afconsult.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/ 🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/ #audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness Approval: Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/ Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 31 Jan 2021 | 10. 6 Soundbite | Why is so Important to Continue Measuring the Impact of In-Store Music? | Magnus Ryden, Soundtrack Your Brand | 00:05:00 | |
Magnus Rydén: "Just keep on doing these studies because there's still people reluctant to take in even if we come with a study. We should just keep throwing ammunition at them, so they eventually maybe open their eyes". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand. Soundbites #1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID. #2 The methodology behind the brand-fit music scan “Brand Scan”. #3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics. #4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand. #5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value. #6 Why is so important to continue measuring the impact of in-store music? #7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI. #8 With “Soundtrack Unlimited” artists get paid for their music being played in your store. #9 Magnus Rydén’s best practice on strategically curating in-store music. Think through the purpose, what do you want to achieve with the music? #10 Magnus Rydén’s advice to become a music supervisor. #11 How can music help stores with the hit of the pandemic? Soundtrack Your Brand Magnus Ryden www.soundtrackyourbrand.com Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang. Soundbites #1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. #2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden. #3 The Important Role of a Sound Architect. #4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. #5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices. #6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions. #7 “The Impossible Run” - the Life Changing Sound Project. #8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG. #9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic. #10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience. Efterklang www.afconsult.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/ 🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/ #audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness Approval: Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/ Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 31 Jan 2021 | 10.7 Soundbite | Automating the Work of a Music Supervisor with the help of Soundtrack Your Brand’s AI. | Magnus Rydén, Soundtrack Your Brand | 00:07:00 | |
Magnus Rydén: "I have been blown away how accurate these algorithms has actually can be, but I think it's always going to be hard to beat uh human DJ". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand. Soundbites #1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID. #2 The methodology behind the brand-fit music scan “Brand Scan”. #3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics. #4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand. #5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value. #6 Why is so important to continue measuring the impact of in-store music? #7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI. #8 With “Soundtrack Unlimited” artists get paid for their music being played in your store. #9 Magnus Rydén’s best practice on strategically curating in-store music. Think through the purpose, what do you want to achieve with the music? #10 Magnus Rydén’s advice to become a music supervisor. #11 How can music help stores with the hit of the pandemic? Soundtrack Your Brand Magnus Ryden www.soundtrackyourbrand.com Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang. Soundbites #1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. #2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden. #3 The Important Role of a Sound Architect. #4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. #5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices. #6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions. #7 “The Impossible Run” - the Life Changing Sound Project. #8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG. #9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic. #10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience. Efterklang www.afconsult.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/ 🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/ #audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness Approval: Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/ Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 31 Jan 2021 | 10.8 Soundbite | With “Soundtrack Unlimited” Artists get Paid for their Music being Played in Your Store. | 00:03:46 | |
Magnus Rydén: "You most likely you don't want to play that in your business, so our thing is that we then can recommend songs that are suitable for a business environment, so the business can take more control, and also they're playing it legally now for the first time". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand. Soundbites #1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID. #2 The methodology behind the brand-fit music scan “Brand Scan”. #3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics. #4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand. #5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value. #6 Why is so important to continue measuring the impact of in-store music? #7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI. #8 With “Soundtrack Unlimited” artists get paid for their music being played in your store. #9 Magnus Rydén’s best practice on strategically curating in-store music. Think through the purpose, what do you want to achieve with the music? #10 Magnus Rydén’s advice to become a music supervisor. #11 How can music help stores with the hit of the pandemic? Soundtrack Your Brand Magnus Ryden www.soundtrackyourbrand.com Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang. Soundbites #1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. #2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden. #3 The Important Role of a Sound Architect. #4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. #5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices. #6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions. #7 “The Impossible Run” - the Life Changing Sound Project. #8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG. #9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic. #10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience. Efterklang www.afconsult.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/ 🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/ #audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness Approval: Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/ Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 31 Jan 2021 | 10.9 Soundbite | Magnus Rydén’s Best Practice on Strategically Curating In-Store Music. | Magnus Rydén, Soundtrack Your Brand | 00:01:39 | |
Magnus Rydén: "It was even better to play no music than playing wrong music. Just playing music that's not good enough can actually hurt your sales. The first step is always to have a purpose". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand. Soundbites #1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID. #2 The methodology behind the brand-fit music scan “Brand Scan”. #3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics. #4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand. #5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value. #6 Why is so important to continue measuring the impact of in-store music? #7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI. #8 With “Soundtrack Unlimited” artists get paid for their music being played in your store. #9 Magnus Rydén’s best practice on strategically curating in-store music. Think through the purpose, what do you want to achieve with the music? #10 Magnus Rydén’s advice to become a music supervisor. #11 How can music help stores with the hit of the pandemic? Soundtrack Your Brand Magnus Ryden www.soundtrackyourbrand.com Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang. Soundbites #1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. #2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden. #3 The Important Role of a Sound Architect. #4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. #5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices. #6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions. #7 “The Impossible Run” - the Life Changing Sound Project. #8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG. #9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic. #10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience. Efterklang www.afconsult.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/ 🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/ #audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness Approval: Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/ Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 31 Jan 2021 | 10.10 Soundbite | Magnus Rydén’s Advice on Becoming a Music Supervisor. | Magnus Rydén, Soundtrack Your Brand | 00:02:14 | |
Magnus Rydén: "There are many ways you can create or embark on a career as a music supervisor. I would say the threshold to do it is very low". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand. Soundbites #1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID. #2 The methodology behind the brand-fit music scan “Brand Scan”. #3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics. #4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand. #5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value. #6 Why is so important to continue measuring the impact of in-store music? #7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI. #8 With “Soundtrack Unlimited” artists get paid for their music being played in your store. #9 Magnus Rydén’s best practice on strategically curating in-store music. Think through the purpose, what do you want to achieve with the music? #10 Magnus Rydén’s advice to become a music supervisor. #11 How can music help stores with the hit of the pandemic? Soundtrack Your Brand Magnus Ryden www.soundtrackyourbrand.com Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang. Soundbites #1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. #2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden. #3 The Important Role of a Sound Architect. #4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. #5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices. #6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions. #7 “The Impossible Run” - the Life Changing Sound Project. #8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG. #9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic. #10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience. Efterklang www.afconsult.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/ 🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/ #audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness Approval: Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/ Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 31 Jan 2021 | 10.11 Soundbite | How can Music help Stores with the Hit of the Pandemic? | Magnus Ryden, Soundtrack Your Brand | 00:02:53 | |
Magnus Rydén: "I think that the whole experience of a physical experience in retail is perhaps going to move even more towards creating an experience or a place where you can really communicate your brand, a more flagship type of experience". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 10: Brand-fit Music Scan: The Scientifically proven Methodology behind Soundtrack Your Brand's Brand-Fit Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand. Soundbites #1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID. #2 The methodology behind the brand-fit music scan “Brand Scan”. #3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics. #4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand. #5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value. #6 Why is so important to continue measuring the impact of in-store music? #7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI. #8 With “Soundtrack Unlimited” artists get paid for their music being played in your store. #9 Magnus Rydén’s best practice on strategically curating in-store music. Think through the purpose, what do you want to achieve with the music? #10 Magnus Rydén’s advice to become a music supervisor. #11 How can music help stores with the hit of the pandemic? Soundtrack Your Brand Magnus Ryden www.soundtrackyourbrand.com Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang. Soundbites #1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. #2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden. #3 The Important Role of a Sound Architect. #4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. #5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices. #6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions. #7 “The Impossible Run” - the Life Changing Sound Project. #8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG. #9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic. #10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience. Efterklang www.afconsult.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/ 🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/ #audiobranding #instoremusic #backgroundmusic #soundtrackyourbrand #musicmatter #podcast #artists #musicans #spotifybusiness Approval: Images of Alf Tumble and Magnus Rydén and their music Ya https://www.youtube.com/watch?v=yoJg5-mqVPQ
Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/ Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 04 Feb 2021 | 11. Full episode | Sound Architecture: Designing the Right Sound, in the Right Place, to the Right Person in Public Environments. | Margareta Andersson, Efterklang | 01:24:33 | |
My guest today is my new friend Margareta Andersson, a passionate woman that thrives on challenges, creativity and positivity. Just like me, she has a true entrepreneurial spirit and loves everything with sound. It was her passion for sound that landed her in the Sound Architecture industry. Margareta is now the Section Manager at Efterklang, a Scandinavian company with dedicated experts in engineering, architectural, music and academia. In this episode, Margareta and I are going to discuss the ins and outs of Sound architecture. Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang. Soundbites #1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. #2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden. #3 The Important Role of a Sound Architect. #4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. #5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices. #6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions. #7 “The Impossible Run” - the Life Changing Sound Project. #8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG. #9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic. #10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience. Efterklang www.afconsult.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/ 🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/ #audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/ Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 04 Feb 2021 | 11.1 Soundbite | From Advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. | Margareta Andersson, Efterklang | 00:13:55 | |
Margareta Andersson: "When I was really young I was more passionate to drawing. My earliest memory wasn't music it was actually tone of voices". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang. Soundbites #1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. #2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden. #3 The Important Role of a Sound Architect. #4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. #5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices. #6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions. #7 “The Impossible Run” - the Life Changing Sound Project. #8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG. #9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic. #10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience. Efterklang www.afconsult.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/ 🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/ #audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/ Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 04 Feb 2021 | 11.2 Soundbite | Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden. | Margareta Andersson, Efterklang | 00:08:21 | |
Margareta Andersson: "The possibilities was in my head and I didn't know if the market were sharing my thoughts. So we started to do bits and pieces for some customers where we were building small speakers in furniture". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang. Soundbites #1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. #2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden. #3 The Important Role of a Sound Architect. #4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. #5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices. #6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions. #7 “The Impossible Run” - the Life Changing Sound Project. #8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG. #9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic. #10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience. Efterklang www.afconsult.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/ 🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/ #audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/ Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 04 Feb 2021 | 11.3 Soundbite | The Important Role of a Sound Architect. | Margareta Andersson, Efterklang | 00:07:51 | |
Margareta Andersson: "If you're going gonna work with what I'm doing you need to be in control of peoples behavior in the environment itself". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang. Soundbites #1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. #2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden. #3 The Important Role of a Sound Architect. #4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. #5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices. #6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions. #7 “The Impossible Run” - the Life Changing Sound Project. #8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG. #9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic. #10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience. Efterklang www.afconsult.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/ 🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/ #audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/ Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 04 Feb 2021 | 11.4 Soundbite | How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience.| Margareta Andersson, Efterklang | 00:15:33 | |
Margareta Andersson: "In open office spaces of co-working spaces I would recommend to build different sections depending on staff task and mood". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang. Soundbites #1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. #2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden. #3 The Important Role of a Sound Architect. #4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. #5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices. #6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions. #7 “The Impossible Run” - the Life Changing Sound Project. #8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG. #9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic. #10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience. Efterklang www.afconsult.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/ 🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/ #audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/ Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 05 Feb 2021 | 11.5 Soundbite | How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.| Margareta Andersson, Efterklang | 00:08:51 | |
Margareta Andersson: "Information at bank offices are very sensitive, so we worked with sound showers to mask confidential conversations". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang. Soundbites #1 From Advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. #2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden. #3 The Important Role of a Sound Architect. #4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. #5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices. #6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions. #7 “The Impossible Run” - the Life Changing Sound Project. #8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG. #9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic. #10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience. Efterklang www.afconsult.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/ 🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/ #audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/ Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 05 Feb 2021 | 11.6 Soundbite | How the Shopping Mall Mood Stockholm Became the Europe's Largest Sound Design Concept.| Margareta Andersson, Efterklang | 00:14:34 | |
Margareta Andersson: "We had a really brave customer, because the whole idea of mood Stockholm from the beginning was that they wanted to create something that wasn't existing". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang. Soundbites #1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. #2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden. #3 The Important Role of a Sound Architect. #4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. #5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices. #6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions. #7 “The Impossible Run” - the Life Changing Sound Project. #8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG. #9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic. #10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience. Efterklang www.afconsult.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/ 🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/ #audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/ Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||
| 05 Feb 2021 | 11.7 Soundbite | “The Impossible Run” - the Life Changing Sound Project. | Margareta Andersson, Efterklang | 00:12:44 | |
Margareta Andersson: "We managed to do this sound event with directional speakers as navigation direction". Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 11: Sound Architecture: Designing the right sound, in the right place, to the right person in public environments. In conversation with Margareta Andersson, Sound Architect and Section Manager at Efterklang. Soundbites #1 From advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. #2 Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden. #3 The Important Role of a Sound Architect. #4 How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience to Increase Productivity. #5 How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices. #6 How the Shopping Mall Mood Stockholm became Europe's largest Sound Design Concept with 22 Sound Zones and a 100 Unique Sound Productions. #7 “The Impossible Run” - the Life Changing Sound Project. #8 Lexter - the Early Pioneers Developing the Digital Sound Design System TWANG. #9 Spot on Sound Design is Early Intertwined with the Visual and Acoustic. #10 It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience. Efterklang www.afconsult.com Host: 🔥 Follow Jasmine Moradi on 🔥 🔴👉 Website https://jasminemoradi.com 🔴👉 Twitter https://twitter.com/JasmineMoradi 🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi 🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/ 🔴👉 Youtube https://www.youtube.com/channel/UCDXb7zT-k-jC5Dvm_Gy50dw/ #audiobranding #instoremusic #backgroundmusic #lexter #efterklang #musicmatter #podcast #sounddesign #soundarchitecture #margaretaandersson Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/ Music by: Aurora by tubebackr | https://soundcloud.com/tubebackr Support this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information. | |||