The Art of Naming Your Podcast: Strategies, Guidelines, and Pitfalls to Avoid



Have you ever found yourself ready to launch your podcast but stuck on what to name it? Well, you're not alone in this dilemma. Naming your podcast can be a challenging task, but it's also a crucial one. Your podcast’s name is the first thing potential listeners see, and it can make or break their decision to give your show a listen. In this post, we're going to take a deep dive into the art of podcast naming.

The Importance of a Good Podcast Name

First off, let's establish why it's so important to choose the right name for your podcast. A well-chosen name is not just easy to remember, but it's also engaging and gives potential listeners a glimpse into what your podcast is all about.

Moreover, a well-thought-out name can leverage organic SEO, making your podcast easier to discover.

The Dos and Don'ts of Podcast Naming

Firstly, your podcast's name should be easy to read and understand. Imagine having a name that's so complex, it's impossible to pronounce- or worse, impossible for YOU to pronounce! Obviously, you wouldn't want that. Secondly, it's best to keep the name short. Short names are easier to remember and don't run the risk of being cut off on podcast platforms.

Your podcast name should also be obvious. It should give potential listeners an idea of what your podcast is about. This way, they can make quick and accurate decisions about whether your show aligns with their interests.

On the other hand, there are also things to avoid when naming your podcast. You should avoid being too vague in your podcast name. If you're unsure about your podcast's niche, it may be beneficial to do some brainstorming with your ideal listeners / community before finalizing your name.

Another pitfall to avoid is using your name for your podcast. Using your name might not provide any clarity about the show's content unless you're already a well-known figure. Moreover, it's crucial to avoid copyright issues by not choosing a name that's already been used by another podcast.

Resources mentioned in the episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Episode page: https://www.thepodcastspace.com/podcast/25-what-makes-a-good-podcast-title

Episode 7: The quickest way to determine if a podcast idea works for you (Brain-dumping)

Episode 19: Podcast titles that can boost your downloads and mistakes to avoid

Jay Clouse’s episode on Rebranding his podcast, Creator Science: https://open.spotify.com/episode/2LmEAjpNPcIAj1C0tULbRF?si=f5f62fa8c9e74bd1

Social media course for Podcasters: https://bit.ly/3CsTtXg

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course:

Are you struggling with podcast burnout or feeling overwhelmed by the content creation process?

Say goodbye to burnout and hello to a more sustainable podcasting approach, as I’m debunking misconceptions and reveal how to strategically use podcast replays for maximum impact in your business and online presence. Listen to discover its benefits, including increased listener engagement and boosted sales, for podcasters experiencing cycles of feast and famine, life instability, or simply over committing.

In this episode, I’ll be sharing tips on selecting and repurposing podcast replays, ensuring they stay relevant and engaging for all your listeners. Find out when to use podcast replays and the importance of the content's shelf life and context.

I truly believe that this episode will revolutionize your podcast content strategy!

Using Podcast Replays Strategically

Podcast replays are: reruns of old episodes that can be used as full episodes, or spliced into specific sections for use in new episodes, or a combination of "best of" episodes. They can be a great way to refresh information for your listeners and reach occasional listeners who may have missed the original episode. However, podcast replays should not be overused or relied upon as a crutch for content creation.

Ana Xavier

To effectively use podcast replays, consider the following dos and don'ts:

DO:

• Give replays breathing room from the original episode (at least 3-6 months).
• Check if your guest is still in business and if the content aligns with your current strategy.
• Use replays for episodes that didn't perform well initially for external reasons, giving them a chance to perform better.
• Look at your content calendar and consider using replays around relevant dates or events.
• 
  

DON'T:

• Use replays as part of a strategy for a podcast that needs to be listened to in order.
• Ignore the shelf life of the content, such as using holiday-themed episodes in the wrong season.
• Reuse content that is visually or audibly poor in quality, or that lacks quality on the content itself.
• Rely on replays too frequently, as it may appear lazy and deter listeners.

Maximizing Impact with Podcast Replays

When used strategically, podcast replays can help maximize your content's impact and increase listener engagement. By selecting and repurposing replays wisely, you can ensure they stay relevant and engaging for your audience.

Takeaways from this episode:

To maximize the impact of your podcast replays, consider the following:

• Record an intro to provide context for the replay and explain why it is being reused.
• Use replays to support your overall content strategy and align them with your podcast's mission.
• Be mindful of the balance between creating new content and using replays, ensuring you do not over-rely on them.

Embracing podcast replays as part of your content strategy can help you overcome burnout and maintain a sustainable podcasting approach. By using replays strategically and thoughtfully, you can boost listener engagement and drive sales while providing valuable, relevant content to your audience.

Resources mentioned in the episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Episode 5: Types of Podcast Audiences and Listeners

Episode 4:

As a podcaster, you may have been struggling to convert your podcast listeners into buying customers. You're not alone. Many podcast hosts find it challenging to make sales because they are hesitant to mention their products and services on their show. But there's a missing piece from your podcast content strategy that can significantly impact your conversion rate - case studies.

The Power of Case Studies

HubSpot revealed that 54 percent of all podcast listeners are more likely to buy from a brand that they have heard on a podcast. This statistic alone should make you consider leveraging case studies to promote your products and services on your show. Furthermore, research from SEMrush shows that case studies are one of the top-performing content types in the critical stages of the buyer journey - consideration and conversion.

Why Are Case Studies Important

When it comes to making buying decisions, customers rely heavily on reviews, customer testimonials, success stories, and case studies. These provide a tangible understanding of what it would look like to work with you. If you have a high-ticket item or a product that may seem risky to your listeners, case studies can alleviate their concerns and help them navigate the decision-making process.

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/58-episode-case-studies-that-convert-3-key-elements-for-customer-conversion-success

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Are you tired of feeling nervous or unsure while recording your podcast? Are you often worried about tripping over your words or sounding too monotone and low energy? If so, you're not alone. These are common concerns for many podcasters. Fortunately, this episode’s covers the practical art of podcast scripting in a way you may not have heard talked about before.

Using smart scripting to avoid podcast anxiety

Podcast scripting not only ensures that you are well-prepared for your recording sessions but also helps you sound natural, maintain a connection with your listeners, and avoid sounding overly rehearsed. This technique can also help you tackle common fears such as anxiety and impostor syndrome, allowing you to express your authentic voice.

In the first chapter of the podcast episode, I’m sharing how to script your podcast in a way that allows you to structure information effectively, read your script in a conversational tone, and maintain a connection with your listeners isn’t that hard.

In the second chapter, I’ll dive deeper into the art of podcast scripting to explore the techniques for creating a script that will make you sound more confident during your podcast sessions.

At the end of the day, being approachable and genuine helps you connect with your audience - especially if you don’t have to work out how to add complex words or thoughts into the script! An overly scripted delivery can sound robotic and unengaging. Whether you're a small business owner or an impact-driven professional, applying these techniques can transform your podcasting style, boost your confidence, and genuinely engage your audience.

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/45-3-episode-scripting-techniques-that-lead-to-fewer-mistakes-better-inflection-and-more-confidence

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

It’s episode 3 of the Summer Spark Series and we're diving deep into a topic that's probably been on your mind: the quest for a uniquely perfect podcast / episodes. Now, don't get me wrong—striving for uniqueness is essential, but here's the catch: obsessing over it can actually hinder your podcast's growth.

You could be missing out on clients because you’re missing the ‘basic’ ideas

Are you guilty of overcomplicating your ideas, making each episode more complex than it needs to be? Well, that can lead to inconsistent content releases or leave you feeling exhausted every time you work on a new episode. But fear not, we'll find a way to simplify things and keep your creative juices flowing!

Have you ever missed out on fantastic ideas just because you thought they weren't "creative enough" for your show? Sometimes, the basics are precisely what your community needs from you. We'll explore how to strike a balance between innovation and providing valuable content.

And let's talk about the fear of treading on familiar ground. Obsessing over never discussing what other podcasts talk about can be crippling. While it's great to explore unique blue ocean ideas, it's essential to find your authentic voice without getting lost in comparison. I'll show you how in the episode.

When analysis paralysis becomes a good friend

Feeling stuck in analysis paralysis because you're aiming for a "next-level" podcast without a minimum viable podcast product (remember episode 24)? It's time to address that. We'll look into streamlining your processes and taking practical steps towards your podcast's successful launch.

But fear not! We've got solutions for you. First, recognize that the impostor syndrome might be at play here. Your personality and unique perspective already set you apart. Trust in your ability to create something special with all the skills that you already possess! Next, we'll dive into your processes and identify where you might be consistently stuck. By focusing on specific pain points, we can conquer those challenges together.

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of resources and show notes, please visit:

www.thepodcastspace.com/podcast/31-summer-spark-series-why-obsessing-over-creating-a-uniquely-perfect-podcast-is-limiting-your-growth

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips:

As YouTube and video podcasts become more prominent, you may ask yourself: Should I re-record my entire content catalog into a video format? Or should I just start from where I am and move forward? Or none of these makes sense and you want a third option—a hybrid approach. This episode breaks down how to make a strategic and sustainable strategy, and how to leverage a ‘blue ocean strategy’ to stand out online.

Timestamps:

• 00:00 Introduction: Should You Convert Your Podcast to Video?
• 00:59 Recording Challenges and Capacity Considerations
• 02:12 Evaluating the Need for Video Content
• 04:14 Content Strategy: When to Use Video
• 05:28 Case Study: Summer Spark Series
• 07:12 Strategic Podcasting Tips
• 11:32 Final Thoughts and Resources

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://thepodcastspace.com/podcast/72-should-you-transition-your-podcast-to-video-a-quick-guide

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

In social media, going viral can be both a dream and a nightmare, depending on your perspective. Some crave fame and attention, while others fear the potential negative repercussions that come with sudden stardom. But what does it really mean to go viral, and how can you navigate the complexities and benefits for your podcast that come with it?

Last week, an unexpected turn of events led to one of my posts on Instagram going viral. As a seasoned podcaster and content creator, I found myself at the epicenter of a whirlwind of engagement and attention. In this episode, I'll delve into the details of what led to it, how it unfolded, and the insights gained from this unique experience that so many wonder about.

Timestamps:

• 00:00 The Viral Phenomenon: A Personal Journey
• 01:55 Decoding Social Media Algorithms
• 07:16 Understanding Virality: Types and Impacts
• 13:14 Navigating Viral Success and Its Challenges
• 15:30 Analyzing a Viral Post: A Case Study
• 29:25 The Aftermath of Going Viral
• 32:50 Final Thoughts and Invitations

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/67-what-happens-when-you-go-viral-on-social-media-a-guide-for-podcasters

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Is video podcasting in your future?

Do you want to understand what video podcasting is all about?

After working in video podcasting, livestreaming, radio, and audio-only podcasts for the past 10+ years, I can break down the decision to 15 key considerations before you decide.

As a podcaster, I know that starting a podcast can be a daunting task, especially when deciding between an audio or video format. In this episode, I share the benefits and drawbacks of video podcasting and how it can impact your podcast's discoverability and engagement.

One of the main challenges of video podcasting is the bigger budget required for equipment and production. Unlike audio podcasts, video podcasts require setting up a camera, lights, positioning your table or screen, microphones, and invest in editing software, and potentially having to put on makeup, do your hair, and wear different clothes.

Additionally, editing, exporting, and uploading to platforms take longer than audio podcasts. However, if you're just starting out, audio is easier to learn and to master, and you can make yourself sound good with minimal work.

Video podcasting requires a different skill set in both body language, which can be a great challenge for hosts who are not naturally gifted speakers on camera. But, it can also be a great opportunity to learn a new skill and improve your hosting abilities if you’re up for a new challenge!

One of the main benefits of video podcasting is its impact on your content’s discoverability. Google ranks pages with multimedia content higher on search results, and YouTube audiences are pre-disposed to consuming content from unknown creators, making it easier to grow your audience.

If you and your listeners are visually driven, it's easier to show than to explain, and video podcasts can help you get more subscribers faster, though it doesn't necessarily mean they're super engaged.

YouTube and YouTube Podcasts have excellent analytics that compensate for the lack of clarity on podcast hosting platforms. From understating where exactly listeners stop listening on, to being able to see exactly where they found your video - it’s great to make informed decisions!

If you can’t find time to create a transcript, consider YouTube’s closed captions! Video also helps people who aren't native speakers understand better through captions and by reading your lips.

Topics covered on this episode:

• Video Podcasting
• Benefits of using YouTube for your podcast
• Pros and Cons of video podcasts
• Audio vs Video podcast - which one is best for you?

Resources mentioned in the episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

12: Is video podcasting for you? 15 things to consider before you decide https://www.thepodcastspace.com/podcast/12-is-video-podcasting-for-you-15-things-to-consider-before-you-decide

9: Podcasting on the Go: https://www.thepodcastspace.com/podcast/9-podcasting-on-the-go

11: “I hate writing, I rather talk it”: how a podcast can birth a #1 Bestseller Book on Amazon, with Nic Redman: https://www.thepodcastspace.com/podcast/11-how-a-podcast-can-birth-a-bestseller-book-with-nic-redman

6: How to sound more like the real 'you', with vocal coach Nic Redman:

Writing a book sounds like a daunting, scary, and overwhelming experience, but what if I told you that your podcast already provides a in-depth insight into what that book could be?

Award-winning author, podcaster, and vocal coach Nic Redman joins us again to talk about the process of putting together her #1 Bestseller book ‘On The Mic’. At the time of the recording of our conversation, we had NO idea the book would top charts all around the world, and in MULTIPLE categories, so that makes this interview a LOT more interesting!

If you missed part 1 of this interview, please go ahead and check it now, as Nic shares incredible insights into her life as a coach, how she found her voice, and some incredible and powerful takeaways of working in the podcast and audio industry.

Now, into what you can here for. Nic and I discuss:

• Why your podcast is the digital version of the classic expression ‘Try before you buy’
• How to decide which publishing option is best for you
• The ‘real life’ fears that come with releasing a book (even if you’re an award-winning podcaster like Nic!)
• How to overcome the idea of peer judgement
• Why you should never use the term ‘wee book’
• How to find out what your listeners and clients want from you.

Also, here are some clever highlights that Nic shared in the interview, that will help you in your own process:

• Create an FAQ section in your book, a troubleshooting section of some sorts, so that you can guide and empower the listener to find the answers to the questions they have!
• Unless you just started in your industry, you already know what your listeners want from you, so trust your gut when it’s time to craft episodes and chapters for the book.
• People will ALWAYS pay for a bespoke approach - coaching, or whatever it is - and the podcast is a great way to showcase if you’re the right person to work with them.
• Your clients won’t care about the type of stamp that’s included in your book - they care about the content, so don’t obsess over the fact that you don’t have a big publishing house’s seal of approval.
• Going for a big publishing company can limit your freedom, rights of usage, podcast rights, and future monetization opportunities, so it’s KEY that you set your future yourself for success.

Takeaways from this episode:

• Podcasting your way to a book can feel like you’re cheating, or that you aren’t a ‘real writer’, but in the end, it’s all about finding a process that works for you.
• As in any collaborative process, you may have to fight to keep your voice in your book, but at the end of the day, remember that you have the final say - it’s your book after all!
• Don’t fear technology - embrace it! Without the technology we have today, you wouldn’t be able to have a podcast, or to be able to self-publish a book!
• If you’re trying to start a book (or a podcast, for that matter!) just start. Don’t set a specific goal if it overwhelms you - just sit down and get cracking every day!

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

To learn more about Nic Redman and get her book:

https://nicolaredman.com

https://onthemicbook.com

The Voice Coach Podcast:

Have you ever wondered how do people come up with podcast episode ideas in one sitting?

Maybe you are trying to launch a podcast, or maybe you're trying to decide what's your next season about, and you're feeling really overwhelmed with all the possibilities.

If you replied 'I am!' to any of the 3 options above, his episode is specifically for you!

Now, fair warning, this one doesn't include anything deeply strategic (yet) like endlessly Googling podcast topics, researching your competitors and peers, or doing keyword analysis.

What is 'brain dumping'?

'Brain dumping' is a strategy that I've used for years with podcasters to help them determine what's their level of expertise, comfort, interest and knowledge of that one podcast idea they initially had.

I love this strategy because it's all about tapping into yourself, and it feels like a game that you can play for 30 minutes, in one sitting, or break it down in multiple parts throughout the week.

Topics covered in this episode:

• Podcast topic ideas
• How to determine good podcast ideas
• Podcast strategy
• Starting your podcast
• Pitfalls of podcast beginners

Takeaways from this episode:

• If you don't have a clear understanding of how long an episode idea can be used for, you may find yourself out of episodes in less than 3 months.
• 'Brain dumping' is highly effective to determine if a podcast idea should be placed as ongoing episodic content, or serialized content.
• If you're just replicating a podcast idea that your competitor was able to successfully grow, but you're not truly excited by the concept, you may end up frustrated and disappointed.
• Aligning your podcast idea with what you do as a business, is crucial, if you're looking to get results from it.
• If you're looking for help to determine what is a good podcast idea, you can book a podcast power hour, or a strategy session with me.

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

7 Types of Goals you can set for your podcast:

https://www.thepodcastspace.com/podcast/4-7goals

Visit our website for more Podcast Resources: www.thepodcastspace.com/resources

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

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How to avoid failing as a Podcaster

Podcasting has become a popular medium for sharing knowledge, stories, and ideas. However, it's no secret that many podcasts fail to gain traction and eventually fade away. In this episode, we will explore the 10 most common reasons why podcasts fail and provide valuable insights on how to avoid these pitfalls. Whether you're a seasoned podcaster or just starting, understanding these reasons can help you create a successful podcast that stands out from the 90% of podcasters who fail.

Giving Your Podcast Enough Time to Generate Momentum

The first reason why many podcasts fail is that the host didn't give them enough time to generate momentum and become a regular part of their audience's day-to-day. Starting a podcast is not a guarantee of instant success. Like any endeavor, it takes time and consistency to build an audience. Understanding this and having patience can help you stick with podcasting even during the early stages.

In data collected by The Actively Established Podcast Report: Rephonic and Podmatch, only 10% of podcasters who launch a show make it to 50 episodes = one full year of weekly episodes.

Timestamps:

0:00 Introduction to Podcasting Pitfalls

01:11 The Importance of Patience in Podcasting

03:13 Investing in Your Podcast: Do's and Don'ts

07:53 The Danger of Trying to Appeal to Everyone

10:07 The Pitfall of Winging It

11:28 The Importance of Market Research in Podcasting

12:52 Balancing Fun and Work in Podcasting

15:03 The Myth of 'Publish and They Will Come'

16:20 The Danger of Nostalgia in Podcasting

17:29 The Pitfall of Being Too Strict and Inflexible

24:48 Conclusion: Avoiding Podcasting Pitfalls

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources, previous episodes and show notes, please visit:

https://www.thepodcastspace.com/podcast/56-10-reasons-why-most-podcasters-fail-and-how-you-can-avoid-being-one-of-them

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF

Are you tired of pouring time, energy, and money into your podcast with minimal growth to show for it?

You are not alone.

Many podcasters struggle to see significant growth in their podcasts, and it can be frustrating to feel like you're not making progress. But fear not – I have the solution for you! In this episode, I’ll be sharing the top three priorities you should focus on to see a significant boost in your podcast audience and maximize your podcast's potential.

By the end of this episode, you'll be equipped with the knowledge and resources needed to make better decisions and grow your podcast without feeling overwhelmed.

Top 3 Investments Every Podcaster Should Prioritize

3. Social Media:

Social media is one of the top three priorities every podcaster should focus on first to grow their podcast. It can be a major pain point for many podcasters, but it is crucial for effectively engaging with your audience and receiving valuable feedback. To save time and energy, consider delegating social media tasks to someone else, such as content creation and scheduling.

Ask yourself: am I just posting and ghosting?

Social media is the connector piece of your podcast - you’re already doing uni-directional communication through your show, so it’s important to use your presence on social channels to connect on an immediate level with your audience.

Additionally, you can make smaller investments in software licenses or on short courses that teaches you how to create content that truly resonates with your listeners. This will help you develop an engaging social media presence that not only attracts new listeners, but also encourages existing ones to continue tuning in. We actually have created a quick 1-hour training that you can enroll here.

2. Editing:

Editing is another crucial element of podcasting that can make a massive difference in your podcast's overall quality.

A well-edited podcast sounds professional and appealing to your audience, which is essential for retaining listeners and attracting new ones.

If editing is not your strong suit or if you find it time-consuming, consider outsourcing this task to a professional editor or using editing software. This will not only save you valuable time, but also ensure that your podcast sounds polished and professional.

And if you’re fearing that no-one will be able to capture your ‘style’, guess again! There are fantastic professionals out there, ready to pick up your style, just trust that you’ll be able to work with them to get to a final result that you’re proud of!

1. Content Strategy:

Finally, having a solid content strategy in place is vital for maximizing your podcast's potential and ensuring that your content aligns with your goals. Without a clear strategy, you may be wasting time, energy, and money on content that does not serve your podcast's purpose or help you achieve your desired results.

To develop a content strategy that works for you, consider working with a podcast strategist who can help you identify your goals, create a plan to achieve them, and make better decisions for your podcast's growth. This will help you create content that speaks to your target audience and keeps them engaged, ultimately leading to a more successful podcast, and business.

You don’t need to wait for the ‘right’ time to invest in content strategy, and it’s not reserved for only you’re big enough! There are strategists for all budgets.

Our podcast power hour starts at $320.

Highlights:

00:01:48 - Maximizing Social Media for Podcasters

00:09:38 - Optimizing Your Podcast Strategy

00:16:43 - Investing in Podcast...

If you're a podcaster, you may be creating content for a specific audience, but have you considered the different types of audiences you may have?

This episode is going to briefly uncover the three types of audiences that podcasters have: current audience, potential listeners, and new listeners.

Each audience has different characteristics and behaves differently, so that’s why it’s important to consider what the journey may be on each one.

Want to learn more about how to maximize new listeners? Listen to the full episode below!

Topics covered in this episode:

• Podcast Audiences
• Podcast Guests
• Listeners
• Podcast Listener Journey

Takeaways from this episode:

• There are 3 types of podcast audiences.
• Not everyone will become a listener: It's important to remember that not everyone in your social media or email newsletter will become a podcast listener. However, your podcast is just one aspect of your brand, and you can use it as a tool for your business and online brand.
• Create content to convert new listeners: By understanding your different audiences, you can create a path that appeals to them and helps convert them into new listeners.
• With an awareness of your audiences, you can create more impactful content and grow your podcast. Don't underestimate the power of understanding your audience!

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Full show notes and video: www.thepodcastspace.com/podcast/5-types-of-podcast-audiences

Visit our website for more Podcast Resources: www.thepodcastspace.com/resources

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

What is Podcast SEO?

Are transcripts really helping Google and new listeners find my content?

Should I do internal linking on my website?

This week's episode comes in 2 parts as our SEO expert Sarah McDowell breaks down how podcasters can use and better understand Search Engine Optimization to get more eyeballs and ears on their content.

Part 2 will be coming in later today!

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

Resources mentioned in the episode:

Want to see if we’re a good fit? Book a call with me: https://calendly.com/thepodcastspace/0-grow-your-podcast-s-roi-in-30-mins

Check out Sarah McDowell’s podcast, The SEO Mindset Podcast: https://www.theseomindset.co.uk/listen

Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahmcduk

Episode 16: Optimizing Your Online Presence: 6 Must-Have Elements for Podcasters

Episode 19: Podcast titles that can boost your downloads and mistakes to avoid

Episode 32: Summer Spark Series: 5 practical strategies to increase download numbers

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Have you ever listened to a podcast and thought to yourself:

1. How is the host inside my head?
2. How can they read my mind - I was just thinking that?
3. How did they KNOW I really needed this episode?

The truth is that those hosts didn't discover telepathic capabilities like Professor Xavier from X-Men, they used a strategy!

The 5 habits that improve your ability to ‘read’ listeners’ minds

In this episode, I'll share the secrets behind creating engaging listeners and influencing them to take action through 'mind-reading' techniques tailored to content creation. We'll be on a journey to understand your audience, step outside our industry 'bubbles', and discover the power of actively engaging in meaningful conversations with our listeners.

By paying close attention to the needs and preferences of our audience and creating content specifically designed for them, we can turn passive listeners into dedicated fans.

To achieve this, it's essential to maximize the value of client calls, engage your audience through one-on-ones, social media interactions, and replying to DMs. We also discuss the need to find the right balance when creating content, overcome the fear of judgment from peers, and the importance of setting a goal for your show.

Reflecting on our podcast journey and making meaningful changes is key to ensuring our content serves our audience in the best possible way. We must explore various methods to determine what our audience wants to hear and how to guarantee our content connects with them on a deeper level.

5 habits to change:

1. Assuming you already know everything about your audience
2. Never engaging in conversation
3. Being inconsistent, and creating content ‘on the fly’
4. Assuming ‘basic’ is bad
5. Creating content without a goal

Takeaways from this episode:

• Understand your audience: Engage with your audience on a deeper level to ensure that your content resonates with them. Step away from your industry 'bubbles' and actively listen for specific words and phrases that they use to describe the problems they are facing.
• Create tailored content: By understanding your audience's needs and preferences, you can create content specifically designed for them. This will help turn passive listeners into dedicated fans.
• Balance your content: Find the middle ground when creating content, and do not be afraid of judgment from peers. It's important to create content that caters to your audience's needs and preferences, rather than just focusing on what you think they want to hear.
• Set a goal for your show: Having a clear goal for your podcast will help guide your content creation and ensure that you are serving your audience in the best possible way.
• Reflect on your podcast journey: Take the time to reflect on your podcast journey and make meaningful changes to ensure your content serves your audience. Explore ways to discover what your audience wants to hear and how to ensure your content is connecting with them.

Full list of resources:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

https://www.thepodcastspace.com/podcast/21-anticipate-listeners-needs

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course:

Do you often worry that you'll run out of things to say on your podcast?

Or do you feel like you don't have structure to your show, and end up talking about everything and anything?

Or did you start the show and now want your ideal listener to turn into a paying customer, or a raving fan?

If you said yes to one or all statements above, this is the episode for you because I'm covering the solution for them all: content pillars.

In this episode, I’ll break down exactly:

1. What content pillars are
2. Why you need them
3. Misconceptions about content pillars
4. Examples of how I use them in this podcast, and how clients that I've worked with used them to grow their business and influence.

What are Podcast Content Pillars

Content pillars are the main themes or topics that a podcast is built around. They serve as the foundation of your podcast and provide a clear direction for you and audience. Content pillars are typically broad enough to cover a range of subtopics, but specific enough to create a cohesive and consistent show in the long-term.

By establishing clear content pillars, podcast hosts can ensure that their show stays on track and provides value to their listeners. This also helps with audience growth, as listeners know what to expect from the show and can easily share it with others who are interested in the same topics.

Additionally, having well-defined content pillars can make it easier for you to come up with episode ideas and plan out your content as your show marks 50, 100, 200 episodes. You can also use content pillars to guide your marketing campaigns, social media content, and targeting potential audiences who are interested in those specific topics.

Extra TIP: Did you know that your content pillars will change accordingly to your podcast goal? In case you haven’t, go ahead and check Episode 4 which covers the 7 goals you can set for your podcast.

Topics covered on this episode:

• Content Pillars (or Content Buckets)
• Benefits of using Content Pillars on podcasts
• Misconceptions about Content Pillars
• Examples of Content Pillars

Takeaways from the episode:

• Content pillars aren’t always a must on the show: if you have a limited series, or are trying to use your podcast just as an FAQ for your listeners or current clients, you don’t need to set them up.
• I’ve added 8 content pillars on my show, but most podcasters only use about 3-4, and eventually add on to that as needed.
• Content pillars are only one part of a successful podcast strategy. You can’t create long-term impact without a clear path for your content.
• If your podcast goal changes, then so should your pillars: their whole purpose is to support the goal of the goal and help you stay on track!
• I share my 8 episodes and explain how they align with the goals that I’ve set for my podcast - let me know if you resonated with one or more!

Resources mentioned in the episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

13: Content Pillars: The Building Blocks of Consistent Content:

https://www.thepodcastspace.com/podcast/13-content-pillars

4: 7 Goals you can set for your podcast: https://www.thepodcastspace.com/podcast/4-7goals

5: Three types of...

Podcasting is a powerful tool for reaching out to a wide audience and creating a strong online presence. As a podcaster, one of your primary goals tends to be to consistently increase your downloads, and improve your online visibility thanks to both new and existing listeners. This episode delves into the specifics of the curation of the listener’s journey, and how it can double your podcast downloads!

Podcast preparation, optimization of podcast titles for organic searches, and creation of unique cover art are just some of the many strategies that I share in this practical podcast episode. These strategies are aimed at boosting your sales, enhancing the listener experience, and most importantly, skyrocketing your podcast downloads.

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/44-curating-the-listener-experience-to-2x-downloads

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

If you're looking to grow your podcast's impact, increase the number of people listening to the show, or just doubling the amount of plays per listener, these 5 practical strategies to increase podcast download numbers are just what you need to grow your show.

This episode is part of our 5-part Summer Spark Series where we’re diving into practical ways to grow your podcast, and expand on how to create a successful podcast.

Increase your podcast download numbers strategically

1. Organize Your Episodes: Staying organized is key to running a successful podcast. Create a running list of all your podcast episodes in one easily accessible location. Stick to one platform for hosting and distribution, and devise a strategy that aligns with your habits, ensuring links are readily available on multiple devices. This organization will save you precious time and make it easier for your audience to find and engage with your content.
2. Promote Previous Episodes frequently: Craft an engaging experience that guides your listeners through your content. Promote previous episodes whenever possible, and consider creating themed episode playlists or quizzes tailored to your audience's needs. This approach not only increases downloads but also enhances your audience's overall podcast experience.
3. Replays Matter: Don't underestimate the power of replays! Continuously promote your episodes to new audiences, as the listeners you have today may not be the same ones you'll have three months from now.
4. FAQs episodes are a business hack: Utilize your episodes as responses to frequently asked questions, saving you time and providing better ways to interact with your audience.
5. Just increase the release frequency: In the world of podcasting, more episodes mean more downloads. By consistently releasing new content, you not only give your audience more to listen to but also increase the opportunities for them to binge through your episodes.
6. Remember, don't gatekeep your content—offer valuable insights freely to attract and retain listeners.

If you're eager to create binge-worthy content and learn even more strategies to elevate your podcast, sign up for my newsletter. You'll receive twice-weekly content designed to help you take your podcast to the next level.

Remember, growing your podcast's download numbers is an achievable goal with the right strategies in place. Implement these five practical tips, and watch your podcast thrive. Happy podcasting, and see you in the next episode!

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full show notes, links and more resources, please visit:

www.thepodcastspace.com/podcast/32-summer-spark-series-5-practical-strategies-to-increase-download-numbers

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course:

One of the main qualities of podcasting is that you can experiment with your hosting style and match that to your personality. However, many podcasters feel pressured to be like journalists or radio broadcasters, which can limit the character and authenticity of their podcast. In this episode, we will explore different hosting styles that you can use on your podcast to find your groove and create a product that resonates with both you and your listeners.

Experimenting with Podcast Hosting Styles

When starting or launching a podcast, there are several skills you need to learn, and master one of them being speaking. Speaking to a microphone without a camera is quite different from speaking directly to a camera - it involves a complex type of focus. As a former journalist and radio host, I’ll be sharing her personal experience of launching my own podcast and feeling uncertain about the type of host I wanted to be. The beauty of podcasting is that there are endless niches, and you have the freedom to choose your approach as a professional or an authentic communicator.

Two Types of Hosting Styles

When starting a podcast, there are two main hosting styles to consider: the lens of the expert and the perspective of the learner. If you're using podcasting as a business tool, you will likely adopt the lens of the expert. Within this style, you can choose to strictly share your expertise or invite other experts to have conversational episodes that both educate and solidify your knowledge.

On the other hand, the learner's perspective is a great opportunity for those transitioning into a new industry or pursuing a passion project- in fact many of my clients experience this situation and come to me for advice on how to best show up online without feeling ‘like a fraud’. This approach removes the pressure of being the host who knows it all and invites your audience to join you on your learning journey. By approaching topics with a beginner's mind, you create a space that encourages curiosity and growth for both you and your listeners.

Editing vs. Relaxed Style

Many podcasters believe they must always be serious and error-free, especially when discussing serious topics. However, podcasting allows for a range of hosting styles, including more off-the-cuff and relaxed approaches. It's essential to align your hosting style with the type of show you want to create. If you prefer a structured and heavily edited podcast, that's perfectly fine. But if you want a more casual and conversational vibe, embrace your natural self and be transparent with your audience about any changes to your editing style.

Embracing Vulnerability and Authenticity

The pressure to know everything as an expert can be overwhelming. I encourage you to embrace vulnerability and acknowledge when you don't have all the answers. Authenticity is a valuable trait, and listeners appreciate hosts who are honest about their limitations. Real-time moments of learning and researching on-air can be engaging and relatable for both the host and the audience.

Topics covered:

• 00:00 Introduction to Podcast Hosting Styles
• 00:41 The Challenges of Starting a Podcast
• 01:44 Finding Your Voice as a Podcast Host
• 02:16 The Journey of Self-Discovery in Podcasting
• 03:17 The Expert vs. Learner Hosting Styles
• 05:15 The Value of Vulnerability in Podcasting
• 07:15 The Learner's Perspective in Podcasting
• 08:29 Editing vs. Relaxed Podcasting Styles
• 09:29 The Importance of...

Your podcast's cover art is the first visual cue potential listeners encounter. It has the power to attract attention, stir curiosity, and convince people to click "play". Hence, having compelling podcast cover art is vital to your podcast's success. In an enlightening episode with our former guest Yesenia Bocanegra, a seasoned video podcast coach and former photographer, we unlocked the secrets of creating irresistible podcast cover art.

Unmasking misconceptions

There are many misconceptions about creating podcast cover art. Yesenia debunks some of the common ones. Contrary to popular belief, your face does not have to be on the cover. Additionally, using all your brand colors isn't a necessity. It's about finding the right image, striking a balance with the color palette, and choosing the perfect outfit to capture the essence of your podcast.

Planning a photoshoot for your podcast

A brand photoshoot is a crucial component of crafting effective cover art. Yesenia shared insightful tips on planning a successful shoot. It's not just about taking photos but considering the meaning of the location, props, and even the outfit that aligns with your brand's image. Preparation and proactive communication with your photographer are key. It's essential to have a variety of photos for different purposes.

Designing Podcast Graphics

The podcast delves into the art of designing cover graphics. Yesenia discussed the power of balance, negative space, and contrast in creating visually appealing designs. It's also crucial to consider the size and readability of the graphics, especially on mobile devices. Moreover, using relevant elements that reflect the podcast's content, rather than random elements, can create an intriguing design.

Determining the right pose for your podcast cover

Your pose on the cover art matters! Yesenia emphasized choosing a pose that exudes confidence, connects with the audience, and feels comfortable. Small movements and avoiding certain poses, such as leaning too much or sitting incorrectly, can make a significant difference. Finding a pose that represents the individual and their podcast in a positive and engaging way is key.

Connecting poses with Content Pillars

Visual branding for podcasters is vital. The way you present yourself in photos can convey a message to your audience. We explored how to align your photos with your podcast's message, the impact of lighting on brand perception, and the significance of connecting props and poses to your podcast's content pillars.

Topics covered:

• 02:18 - Podcast Cover Misconceptions
• 03:44 - Why Famous Podcasters’ Cover Art isn’t always where you should look for inspiration
• 04:33 - Best practices for small business owners’ podcast cover art
• 07:07 - Determine what is the reason behind the photos
• 11:15 - Should you take props for your photoshoot?
• 12:36 - What type of outfits should you pick for your podcast’s photoshoot?
• 16:33 - The meaning of colors and its subliminal message in branding
• 20:00 - Balancing proportions, elements and negative space for a killer cover
• 27:33 - Poses to consider for your podcast cover art
• 38:18 - Connecting content pillars to props and poses

Resources mentioned in this episode:

• Let's work together to grow your podcast. Book your discovery call:

  https://bit.ly/PPodParty

• Connect to Yesenia on Instagram: https://www.instagram.com/focusandbloomstudios
• Videos about how to better use light on your podcast’s recording:

The Unexpected Pause

Podfading wasn't on the radar for my podcast journey in 2024 (is it ever on anyone’s?), yet it surfaced unexpectedly, teaching me invaluable lessons that as a strategist I needed to share with you.

This episode delves into my experiences dealing with the overwhelm of relocation, strategic pivots, and the burnout that ensued. Stay tuned until the end of the episode as I'll share insights for other podcasters facing similar challenges and offer a glimpse into what's coming in Season 3.

Chapters:

• 00:00 Introduction and Unexpected Podfading
• 00:39 Overcoming Burnout and Finding Joy
• 01:12 Challenges of Moving and Podcasting
• 03:08 Shifting Focus and Serving Different Audiences
• 03:58 Battling Burnout and Strategic Actions
• 06:37 Listener Feedback and Season Three Tease
• 08:11 Reflecting on Achievements and Struggles
• 13:57 Plans and Goals for 2025
• 19:32 Final Thoughts and Encouragement

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s2-89-spilling-the-tea-on-my-big-oops-season-finale-and-whats-coming-in-2025

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

As a podcaster, it's essential to create compelling and informative titles for your episodes, as they play a vital role in attracting and engaging listeners. In this week’s episode, I'll discuss the importance of crafting irresistible podcast titles and some best practices to ensure your content stands out from the crowd.

Understanding Listener Decision-Making

When optimizing your podcast episode titles, it's important to consider the different types of listeners and how they make decisions to listen to your content. There are superfans who will listen to every episode you release, and then there are occasional listeners who will choose episodes based on their interests and available time. By being mindful of these different listener types, you can craft titles that cater to their needs and ultimately encourage them to hit play.

Assessing Title Display Across Podcast Apps

As a podcaster, it's essential to understand how your titles display on various podcast apps such as Apple Podcasts, Spotify, and YouTube. Each app has different character limits and layouts, which can affect the visibility and readability of your titles. A best practice is to keep your titles under 100 characters and ensure the most critical information appears within the first 30 characters. This will make it easier for listeners to skim through titles and make informed decisions about which episodes to play.

Optimizing Your Podcast Episode Titles

To create effective podcast titles that maximize visibility and performance, follow these best practices:

1. Be clear about the episode's content: Make sure your title provides enough information for the listener to make an informed decision about the episode. Avoid vague or clickbait titles that may mislead or disappoint your audience.

2. Use relevant keywords: Incorporate relevant keywords related to the episode's topic in your title, as this will help your content appear in search results and attract listeners interested in that subject.

3. Include guest names when applicable: If your episode features a guest, include their name in the title. This can help attract listeners interested in hearing from that specific guest or those who follow their work.

4. Write for humans, not robots: Avoid stuffing your titles with too many keywords, as this can make it difficult for listeners to understand the content and may even lead to your podcast being penalized by platforms like Apple Podcasts. Instead, focus on creating titles that are easy to read and understand.

5. Be consistent: Maintain a consistent format for your episode titles, ensuring they are easy to read and follow a similar structure throughout your podcast.

6. Avoid using symbols or emojis: Symbols and emojis can cause issues for smart speakers and certain podcast apps, making it difficult for listeners to find your episodes. Stick to using plain text in your titles for the best results.

Takeaways from this episode:

• Crafting compelling podcast episode titles is an essential aspect of ensuring your content stands out and attracts engaged listeners.
• By understanding listener decision-making, assessing title display across various podcast apps, and following best practices for optimizing your titles, you can create irresistible titles that empower your audience to make informed decisions about your episodes.
• Don't miss out on these valuable insights for elevating your podcast game and making sure your content stands out from the crowd.

Resources mentioned in the episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Episode 5:

Are in-person conferences worth it? Is there any value for podcasters to attend these events apart from getting FOMO from social media?

Are offline events the secret to growing your influence in podcast downloads? In short, yes. But in this episode I’ll be breaking down specifically, how I consistently get a 10 to 25% download increase weeks after these events take place. Ready to dive in? Press play!

How to optimize your profiles before events:

https://www.instagram.com/reel/C41a-r6ptig/

How to Prep for an Event

Optimizing your presence before the event is key to getting those download numbers. Here are some steps:

1. **Profile Setup**: If the event has an app, upload a professional and recognizable photo. Fill out the description with keywords and relevant information to make you easier to find.

2. **Links**: Include links to your social media, website, and podcast.

3. **Engage Early**: Engage with others on the event's app or platform. Reach out to attendees and set meeting times.

4. **Use Hashtags**: Promote your presence with the event’s hashtag. This can boost your visibility on social media.

5. **Business Cards**: Collect business cards or take screenshots. Follow up after the event to solidify connections.

6. **Merch and Outfits**: Take branded swag like stickers, books, or merch. Wear something recognizable—like branding colors or themed accessories—to make a lasting impression.

Timestamps:

• 00:00 Introduction: Are In-Person Conferences Worth It?
• 00:42 Personal Experience and Event Attendance
• 02:09 Networking Opportunities at Conferences
• 03:07 Educational Benefits of Conferences
• 05:02 Marketing Yourself at Events
• 07:55 Influence and Impact of Your Work
• 11:31 Prepping for Conferences
• 19:19 Is It Worth the Money?
• 22:06 How Conferences Boost Podcast Downloads
• 27:27 Conclusion and Final Thoughts

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/73-how-in-person-events-can-help-you-increase-your-downloads-influence-by-10-25

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) -

Can You Get Podcast Downloads Without Actively Marketing It?

I often get asked, "What would happen if I didn't promote my podcast at all?" In this episode, I'll share what I found when I tested this out on my podcast between Seasons 1 and 2 of the show.

I'll discuss the impact on my downloads, traffic, retention, brand, and social media.

I wanted to create a season preview about what the new season will bring while telling you what happens if you neglect podcast promotion. By doing so, I also hope to help you avoid seeing zero downloads on that dashboard—a traumatic scenario for any podcaster. I understand the effort put into creating a show, only to have no listeners can be disheartening. So, let's dive into this topic and discuss a few big changes happening behind the scenes.

The Consequences of Not Promoting Your Podcast

What happens if you decide not to promote your podcast at all? I did a little experiment—I did mention the podcast once in a newsletter—but for almost three months, I didn't promote it on social media or through my newsletter, except for that one time. So, what happened?

I looked at the data right before recording this episode and here's what I found:

1. Shift in Platform Use: There was a notable shift in platform use. While Spotify has seen growth among users, especially where Android is more prevalent, my US-based audience primarily uses Apple devices. This shift was surprising and suggests behavioral (or audience) changes among listeners, with Spotify launching new features contributing to this change.
2. Analysis of the Data: Comparing an almost 90-day period of not promoting my podcast to the previous 90-day period, I saw a 30% drop in downloads and unique listeners. This number is interesting as it held consistent across downloads and unique listeners.
3. Impact on Video Content: The impact was also felt on YouTube, where I had lower view durations and 40% fewer views compared to the previous period. Google continued to drive traffic to my podcast pages due to SEO optimizations, ensuring a steady stream of new traffic. However, without promotion, this viewership decreased.
4. Consumption Impact: There was also a decline in consumption, with listeners not engaging as deeply with the episodes. This is consistent with attracting "cold traffic" – new audiences unfamiliar with my content.
5. Inactive Status on Platforms: My podcast showed as inactive on some platforms, which could discourage potential sponsors or new listeners who want active content creators. Despite this, I continued to receive numerous pitches for guest spots, despite not featuring guests for a while.

Embracing Major Changes

Now, let's discuss some exciting news I previously shared on Instagram.

Initially, I planned for about 20 episodes of solos and interviews, but I've decided against it. I'm moving from Dallas, Texas to Bentonville, Arkansas due to my husband's job! To ensure consistency, I've pre-recorded all content in my office. This means a consistent look and sound for the show - something extremely important if you’re trying to create a professional image of your show.

The Three M's: Marketing, Metrics, and Mindset

The theme for this season is very strategic: Marketing, Metrics, and Mindset. These elements are crucial and interrelated. During my coaching and consulting sessions, I often see clients benefitting from adjustments in these areas. Here’s a peek into the topics we’ll cover:

1. Passively Attracting and Converting Listeners: Learn how to enhance your podcast profile and attract listeners without aggressive promotion.
2. Crucial Podcast Metrics: Discover the top three podcast metrics that every business

Diving into practical ways to boost the visibility of your podcast

Growing a podcast may not be a walk in the park, but fear not! There are various avenues you can explore to achieve that growth. Whether you have a budget to spare for advertising or prefer more budget-friendly options like podcast swaps and feed drops, we've got you covered.

Now, if the idea of investing in ads or navigating podcast swaps seems overwhelming, don’t stop reading (or listening)! I've compiled a list of nine places where you can gain immediate visibility for your podcast, and the best part is, you can complete all of these in under an hour!

Let's get right into it:

1. Your Social Media Accounts: Leverage your social media links to share your podcast episodes and engage with your audience. Your online community can be a goldmine for attracting new listeners.
2. Your Email Signature: Utilize every email you send as an opportunity to promote your podcast by including a link in your email signature - yes, people click! It's a simple yet effective way to spread the word.
3. Business Cards: If you have business cards, make sure they feature your podcast information. Hand them out during networking events or leave them strategically at relevant places.
4. LinkedIn Profile Featured Section: Utilize the Featured section on your LinkedIn profile to highlight your podcast episodes and create a professional image for potential listeners.
5. Website Menu: Incorporate a link to your podcast in the menu of your personal or business website. Make it easily accessible for your website visitors to find it.

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of resources and show notes, please visit: www.thepodcastspace.com/podcast/30-add-your-podcast-to-these-9-locations-to-get-immediate-visibility-summer-spark-series

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

How Podcasters Can Create Memorable Interviews and Shareable Content

Podcasting is an art that can be mastered with the right skills, insights, and creativity. Today, we delve into an exciting podcast episode featuring Kendall Breitman, a seasoned reporter who’s worked in production for news outlets such as Bloomberg, NCB and Politico. Kendall reveals her secrets to conducting captivating interviews and creating ‘binge-worthy’ podcast content.

Creating a Comfortable Environment

Breitman begins the conversation by introducing the concept of a 'green room conversation.' This term originates from the television industry, where guests would have a pre-show conversation to build rapport and set the tone for the upcoming interview. She advocates for a similar approach in podcasting, emphasizing the need to foster a comfortable environment before the actual interview begins.

This strategy enables guests to relax, thus leading to more natural and authentic conversations. As a podcast host, your energy and tone can significantly influence the interview outcome. Therefore, it is essential to exude the right vibes and foster a sense of connection with your guests.

Embracing a Conversational Interview Style

Abandoning rigid scripts and adopting a more conversational approach to interviews is another powerful tactic shared by Breitman. Rather than sticking to a long list of questions, having three to five bullet points can guide the conversation more organically.

Asking questions about your guests' emotions can create a deeper connection between you, your guest, and your audience. Breitman suggests asking follow-up questions that the listeners would want to know, effectively making the host a proxy for the audience's curiosity. This approach can significantly enhance the audience's engagement and overall listening experience.

Takeaways from the episode:

• (0:00:00) - Introduction of the importance of pre-interview "green room conversation" for building rapport with guests.
• (0:08:36) - Discussion on the benefits of a conversational approach to interviews, emphasizing flexibility over rigid scripts.
• (0:10:15) - Insight on unique tactics to evoke guests' emotions and build a personal bond with the audience.
• (0:12:40) - The revelation of Kendall's guilty pleasure - 90 Day Fiance podcasts - and how they inspire her content creation.
• (0:16:07) - Exploration of the idea of making podcast content 'binge-worthy' and strategies to achieve this.
• (0:21:45) - Discussion on creating suspense in an episode and keeping listeners on edge.
• (0:25:12) - Exploration of the importance of being honest with yourself and your audience when an interview isn't going as planned.
• (0:27:35) - Discussion on the power of humor and storytelling in making podcast content more 'binge-worthy'.
• (0:34:57) - Insight on the best ways to reach out to guests and the significance of pre-interview "green room conversation".

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

Are you ready to level up your social media game? This insightful podcast episode with Em Connors, popularly known as The Creative Bodega, is sure to provide you with valuable insights and practical ways to do it. As a Verified Canva expert with almost 100K followers on Instagram, Em is an authority in crafting compelling social media content and maximizing online presence for small business owners.

In this episode, we go beyond the surface of content creation, diving deep into the process, purpose, and objectives of each social media post before designing. We learn about the importance of diversifying content and delve into the power of repurposing content, the dangers of deleting content, and how to avoid content creation burnout.

Em shares valuable insights on these aspects, which will surely resonate with small business owners and entrepreneurs alike. Em’s unique perspective extends to her business journey and effective content repurposing strategies. She also discusses her outlook on professional branding and how it can elevate your business.

Breaking the Myths Around Social Media Content Creation for Podcasters

One of the key points Em shares is how small businesses can maximize their presence on Instagram. She debunks common misconceptions about content creation, emphasizing the importance of not starting with a blank page in Canva. Instead, she suggests customizing templates and crafting engaging headlines. The aim is to create content that not only stands out but also resonates with your audience.

Understanding Your Social Media Goals

According to Em, it's essential to understand the goals and objectives of a post before creating any graphic design. The conversation touches on the need to diversify content types, values, and messages to maximize engagement. Em also emphasizes the importance of not deleting content, suggesting that old content can be repurposed in the future. In fact, Em revealed that she repurposes about 40% of Instagram content!

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full show notes, please visit: www.thepodcastspace.com/podcast/27-revamping-social-media-content-and-canva-strategy-for-podcasters-em-connors-the-creative-bodega

Follow Em Connors, aka The Creative Bodega on Instagram: https://www.instagram.com/the.creative.bodega

Get 15% off The Creative Bodega’s courses using the promo code POD: www.thecreativebodega.com

App to reduce social media use: https://one-sec.app

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio...

Podcast marketing has evolved significantly in 2023, leaving many podcast marketers hesitant to make predictions for 2024. Instead of speculating on future trends, it's crucial to focus on the marketing advice that is no longer effective in the realm of podcasting. In this episode, we will discuss the top 10 marketing strategies to leave behind in 2024, providing context and insights to help you make informed decisions for your podcast.

The importance of getting your podcast basics right

If you want marketing to be easier for your podcast in 2024, it is essential to ensure that you have the basics in place. From content strategy to understanding your listeners' needs, setting goals for your show, and establishing content pillars, these foundational elements form the backbone of a successful podcast. As the podcasting landscape evolves, it is crucial to reassess and adapt your strategies to ensure continued growth and engagement.

You can’t move to 2024 without having clarity on your:

• listeners’ needs and wants,
• goals for the show,
• content pillars,
• unique viewpoint/selling point,
• content angle.

Resist following the advice of content gurus

In the digital marketing world, it's easy to be enticed by the advice of content legends who have large teams and extensive resources at their disposal. However, trying to replicate their strategies with limited resources can be overwhelming and counterproductive. Instead of following the advice of these industry giants, focus on learning from podcasters who are a few steps ahead of you. Seek relatable and actionable insights that can be applied to your specific situation.

The significance of episode planning and content calendars

A common mistake in podcasting is not having a clear plan for each episode and lacking a well-organized content calendar. Without a content calendar, episodes may lack a defined purpose, making it challenging to market them effectively. By crafting episodes with a clear angle and understanding why listeners should tune in, you can create targeted marketing strategies that resonate with your audience. Consider aligning your episodes with content pillars and long-term goals to facilitate consistent content creation.

Timestamps:

• 00:00 Introduction to Broadcast Marketing Changes
• 00:33 The Impact of AI on Podcasting
• 01:08 Understanding Podcast Audiences
• 01:30 Top 10 Marketing Strategies for 2024
• 01:53 The Importance of Marketing Basics
• 02:37 The Role of Content Strategy
• 03:06 The Importance of Audience Engagement
• 03:28 The Power of Unique Selling Points
• 04:20 Avoiding the Guru Trap
• 07:00 The Importance of Episode Angles
• 09:04 The Power of Email Marketing
• 10:53 The Role of YouTube in Podcasting
• 12:03 The Limitations of Doing It All
• 13:12 Effective Social Media Marketing Strategies
• 13:44 Avoiding Common Social Media Pitfalls
• 19:55 The Importance of Repurposing Content

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

Have you ever wondered if by creating podcast episodes you're adding to the internet noise... or perhaps you're lacking motivation because you're not having the ripple effects you were expecting with your content?

Let me share that podcasts can become effective tools for change during times of personal, social, and political unrest. So in this episode of The Podcast Space, I invited Yesenia Bocanegra, host of the Focus and Bloom podcast to dive into the concept of fostering community through podcasts and the ripple effects of even the smallest actions.

Yesenia shares her personal journey of overcoming limiting beliefs and the power of authenticity in content creation. The conversation also touches on the importance of encouragement and support among creators, especially women. The biggest takeaway of this episode is perhaps the significance of pursuing one's (podcast) passion and the unexpected positive impact it can have on others.

Timestamps:

• 00:00 The Power of Podcasting in Times of Crisis
• 00:32 Introducing Yesenia Bocanegra: A Conversation on Empathy and Change
• 01:29 The Ripple Effect of Your Podcast
• 07:30 Personal Growth Through Podcasting
• 09:11 Empowering Women and Minorities Through Podcasting
• 13:41 The Legacy of Content Creation
• 18:05 Overcoming Limiting Beliefs and Creating Impact
• 22:08 Closing Thoughts: The Importance of Starting

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://thepodcastspace.com/podcast/71-how-podcasts-can-turn-hosts-into-agents-of-change-for-themselves-and-their-communities

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

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Hi there Podcaster!

I'm Ana Xavier, Founder of The Podcast Space, someone who has produced hundreds of hours of podcast content, and who's here to support you on your podcast journey! Make sure that you subscribe to the podcast so that you don't miss any episodes!

Let's work together to grow your podcast. Book your discovery call:

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Earlier this year, you dreamed big and had ambitious goals. Perhaps you had a vision board filled with KPIs and aspirations, like becoming a go-to expert online, landing opportunities for your business and podcast, interviewing industry leaders, or making strides towards your lifelong goal of leaving a legacy. But where do you really stand now?

While these dreams sometimes feel overwhelming, I genuinely believe every business owner and leader has the capacity to reach these goals, regardless of their audience size. This belief forms the core of today's podcast episode, where I delve into practical steps to achieve your dreams, even with a limited audience online.

Chapters:

• 00:00 Changing Things Up
• 01:50 Taking Action and Overcoming Fears
• 03:45 Honoring Your Future Self
• 05:49 Mindset and Achieving Goals
• 08:57 Understanding Strengths and Weaknesses
• 11:27 Becoming Visible and Proactive
• 13:39 Showcasing Your Expertise
• 14:08 Sharing Client Success Stories
• 14:49 Emphasizing Values in Content
• 15:53 Simplifying Content Creation
• 16:58 Leveraging Peer Content
• 18:35 Becoming a Thought Leader by Association
• 19:20 Building Relationships for Opportunities
• 20:52 Encouraging Proactive Leadership
• 21:43 Taking Courageous Action
• 23:22 Invitation to Collaborate
• 23:37 Final Thoughts and Next Steps

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://thepodcastspace.com/podcast/s2-81-the-roadmap-to-becoming-the-go-to-leader-without-a-big-following-and-honor-your-future-self

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Have you figured out exactly what your podcast purpose is?

This episode will give you the guidance and examples you need so that you can determine what will make your show successful.

I’ve worked with dozens of podcasters in the past 10 years, and I’ve seen shows being used in totally different ways by people with the same job title.

Having a goal for your podcast is as important as getting in a new car and knowing exactly where you're going, but also which roads you need to take in order to get there, just like a GPS, right? A GPS can guide you on your journey, but you're still in the driver's seat, so it's up to you to:

• Make decisions about where to go, (how fast you want to get there)
• Which roads to take, (the format it needs to be)
• How much gas you need in your tank (AKA how long your seasons need to be),
• which roads are the most efficient (what platforms you need to be on the track the fastest), etc etc.

Topics covered in this episode:

• Podcast Goals
• Podcast Purpose
• Content Ideas
• Podcast Strategy
• 7 Ways to Use a Podcast

Takeaways from this episode:

• There are 7 goals you can set for your podcast. These goals can be combined and changed as necessary, they aren't permanent or inflexible.
• You can network with decision-makers that will help elevate your brand online by proxy.
• Your show can be a passion project, it doesn't need to be your day job.
• It's ok to create thought leadership content in audio and video format - you don't need to write in order to be considered a leader in your industry.

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Visit our website for more Podcast Resources: www.thepodcastspace.com/resources

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

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In 2024, podcasts have emerged as a potent tool for elevating personal and brand authority. Yet, amidst their growing popularity, many brands and agencies grapple with the challenge of tracking their return on investment. According to the State of Podcast Agencies 2024 report, the biggest hurdle, cited by 33% of respondents, is measurable ROI. If your business is also navigating this conundrum, this article will guide you on how to effectively measure and maximize your podcast's impact.

Chapters:

• 00:00 Introduction to Podcasting Power
• 00:26 The Importance of Tracking ROI in Podcasting
• 01:08 Key Metrics for Podcast Success
• 01:46 Understanding Your Podcast Dashboard
• 03:15 Evaluating Overall Trends in Podcast Growth
• 05:43 Analyzing Episode Consumption
• 08:47 Identifying Top Traffic Channels
• 14:07 Conclusion and Call to Action
• 14:37 Outro and Final Thoughts

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s2-80-stop-chasing-downloads-focus-on-these-3-metrics-instead

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Are you a podcaster who struggles with nasal sounds or finds it challenging to maintain vocal health while recording episodes during cold or allergy seasons?

Fear no more, as we’ve invited our vocal health expert, Nic Redman, to join us in this episode of The Podcast Space to delve into essential tips and insights on how podcasters can overcome nasal sounds, stay healthy, and record with minimal issues. Stay tuned until the end as Nic shares a real-time exercise to drain our sinus and bring more relief to your recordings!

DISCLAIMER: Even though Nic Redman has extensive knowledge of vocal health, please consult your doctor for advice on your own needs and health circumstances. The contents of this article and podcast episode are exclusively for educational purposes only.

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/60-vocal-care-tips-for-podcasters-during-cold-and-allergy-seasons-with-vocal-coach-nic-redman

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

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Welcome to the very first episode of our Summer Spark series! For the upcoming 5 episodes, we’ll explore new perspectives and practical tips to reframe how you view your podcast, and better, more efficient ways to utilize your show to grow your small business.

Launching a podcast is an exciting endeavor, and as hosts, we all want it to be successful. However, the definition of success can vary greatly from one podcaster to another. Many of us fall into the trap of equating success with the number of downloads we receive, or the social status of our guests.

But let me tell you, that's just one part of the equation.

Podcasters with more than 10 episodes are already successful

If you've been podcasting for over six months, congratulations!

You're already ahead of about 70% of podcast hosts who give up before even reaching episode 10. Take a moment to reflect on why you started your podcast in the first place. Forget the download numbers for now; ask yourself if your podcast is achieving what you wanted it to.

Podcasting doesn’t need to be monetized

Maybe you're using your podcast as a testing ground to write your book or exploring your passion for gardening. If so, measuring its success based on downloads alone doesn't do it justice. Are you having meaningful conversations with the people you wanted to reach? Has podcasting motivated you to publish content more consistently?

Remember, having a podcast is a significant achievement in itself. It takes courage to put yourself out there on the internet, and it requires discipline to build both a podcast and an online brand. Embrace the fact that you're providing value to your listeners and elevating your brand in a way that many professionals without an online presence miss out on.

Let's stop obsessing over monetizing our podcasts if it's not the primary aim. If you genuinely enjoy podcasting as a hobby and don't want to compromise, then don't. Success is about aligning your podcast with your original intentions and finding fulfillment in the journey.

As you evaluate your podcasting journey this week, I hope this reminder has helped you redefine what success means for you and your show. Keep going, keep creating, and keep sparking that summer inspiration!

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Full show notes, links and resources in our website:

www.thepodcastspace.com/podcast/29-how-to-determine-if-your-podcast-is-successful-summer-spark-series

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

In podcasting, interviews play a crucial role in engaging audiences and creating meaningful connections. As a podcaster, it's essential to understand the intricacies of conducting successful interviews to keep your listeners hooked and your content valuable. In this episode, we will look into the five common mistakes podcasters often make during interviews and how to avoid them.

Timestamps:

• 00:00 Introduction to Podcast Interview Mistakes
• 00:38 The Voice Behind the Advice
• 00:44 Recap of Previous Insights and Transition to New Mistakes
• 02:25 Mistake #1: Focusing on the Person Over the Topic
• 04:40 Mistake #2: Reading the Bio Verbatim
• 07:48 Mistake #3: Misaligned Guest Invitations
• 09:59 Mistake #4: Talking Over Guests
• 15:29 Mistake #5: The Outro Disaster
• 20:17 Recap and Solutions for Avoiding Common Mistakes
• 21:42 Closing Thoughts and Invitation to Connect

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/66-podcast-interviews-5-key-elements-most-hosts-get-wrong

Feeling stuck about your podcast’s growth? Do you have no idea where to start and want to partner up with a pro? Start here: https://thepodcastspace.com/services

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

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Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ

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Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

What If You Run Out of Things to Say on Your Podcast?

The final installment of the Summer Spark Series delves into a fear that many of us have at some point: running out of things to say on our podcasts. Yes, it's a daunting thought, but don't worry – I've got your back! Let's tackle this fear head-on and explore some practical strategies to ensure you never run out of podcasting goodness. These are tips I’ve gathered over the past 10 years, as I’ve worked with almost 100 podcasters and worked through the true issues that lay below.

How to never run out of things to say on your podcast

1. Stay Curious: Never assume that your audience already knows everything about a topic or that they don't want to hear more. Always be curious and explore various angles to keep your content fresh and engaging.
2. Brain Dumping: Discover the power of brain dumping to test out different podcast ideas quickly and effectively. I discuss how this technique can be a game-changer when it comes to finding compelling topics.
3. Listen to Your Audience: Pay attention to what's happening around you and what your audience is talking about. I share a personal experience of creating an episode based on solving a specific problem my podcast community was facing.
4. Get Your Community Involved: You don't have to come up with all the ideas on your own. Make your podcast interactive by involving your listeners and getting their input on topics they want to hear about.
5. Keep It Simple: Don't overcomplicate your podcast ideas. Sometimes, a topic can be broken into multiple episodes, offering your audience bite-sized content that keeps them coming back for more.
6. Take Breaks and Communicate: If you feel your inspiration waning, it's okay to take a break from podcasting for a month or two. Just make sure to communicate this with your listeners to keep them in the loop. Take cues from nature itself!
7. Collaborate: Consider bringing a cohost on board to spice things up and introduce new perspectives to your show. Two voices can be twice as engaging!
8. Super Episodes: Learn about creating "super episodes" that outperform the rest and become listener favorites. I even offer to help you brainstorm ideas for these outstanding episodes!

Finally, you have an endless reservoir of creativity within you, and this episode will equip you with the tools to keep your podcast vibrant and thriving. Tune in and discover how to maintain a steady stream of exciting content that will keep your listeners coming back for more.

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

www.thepodcastspace.com/podcast/33-summer-spark-series-can-you-run-out-of-things-to-say-on-your-podcast

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course:

Can Giveaways really lead to healthy podcast audience growth?

This episode covers the crucial dos and don'ts of organizing giveaways, how to incorporate personal experiences, and strategies for success. You'll also learn the importance of understanding audience behaviors, minimizing entry friction, and aligning giveaways with audience needs for maximum impact.

Chapters:

• 00:00 How Giveaways can be used for Audience Growth
• 00:52 The Don'ts of Running a Giveaway
• 09:27 Strategic Do's for Successful Giveaways
• 21:42 My Personal Giveaway Experience: Insights and Outcomes
• 27:49 Recap and Final Thoughts on Giveaways
• 29:30 Podcast Growth Strategies and Closing Remarks

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/70-the-dos-and-donts-of-giveaways-to-grow-your-podcast-audience

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

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Descript (Edit a podcast as easily as a Word doc) - https://get.descript.com/tpm8vv079uxf

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Have you ever found yourself scouring the internet, questioning why your podcast isn’t growing, why you're not booking those dream guests, or why your listeners aren’t converting into devoted customers?

It’s likely rooted in a content strategy that’s a little too safe. Sure, frameworks and best practices are important, but they aren’t the end-all. Sometimes, it’s necessary to dive into problems to effectively solve them—and that’s the essence of this episode’s topic.

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Chapters:

• 00:00 Introduction: Why Your Podcast Isn't Growing
• 00:28 Identifying Content Strategy Problems
• 00:45 Taking Calculated Risks on Your Podcast
• 01:29 Avoiding Repetitive Topics on Your Content Planner
• 02:49 Diversifying Guest Selection To Grow Your Podcast
• 05:36 Effective Content Strategy for Podcasters
• 07:07 Collaborating with Other Hosts
• 08:26 Improving Podcast Interview Techniques To Stand Out
• 09:46 Connecting Products and Services
• 11:24 Going In-Depth with Podcast Content Strategy
• 14:18 Conclusion and Call to Action

Broadening Your Guest Base

Another pitfall is inviting the same circle of guests repeatedly. While familiarity breeds comfort, it can also lead to a “clubby” atmosphere that may alienate listeners. Instead, seek out new voices that bring fresh perspectives, even if stepping out of your comfort zone feels daunting. An exception, of course, is recurring guests who consistently provide value and deliver fresh insights to your audience.

Resources mentioned in this episode:

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/the-real-reason-your-podcast-isnt-attracting-dream-guests-or-clients

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

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Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

As a business owner, you're familiar with measuring key metrics: leads, website traffic, profits, and losses. But when it comes to your podcast, how often should you track its progress? In this episode, I will delve into how frequently you should measure your podcast's success and what specific metrics you should be monitoring to ensure you're not wasting time or missing crucial opportunities.

Why Should Business OwnersTrack Podcast Metrics?

Your podcast is a pivotal part of your business’s digital footprint. Despite the numerous moving pieces in running a business, it's essential not to neglect your podcast's growth. For those wondering about the optimal frequency for tracking, you're not alone. Many podcast hosts grapple with measuring audience engagement, subscriber growth, and episode consumption.

Download numbers aren't the only metric worth checking.

In fact, many business owners fail to capitalize on a simple yet effective metric: asking your listeners how they heard about you.

Including your podcast in forms or dropdown menus on your website can provide invaluable insight into how your audience finds and interacts with your content, and stop the guessing game about which channels are converting the best!

Chapters:

• 00:00 Introduction to Podcast Metrics
• 00:56 Why Business Owners Should Track Podcast Metrics Quarterly?
• 02:57 Quarterly Check-ins: The Key to Success
• 05:24 Analyzing Trends and Making Decisions
• 08:27 Aligning Podcast with Business Goals
• 13:27 Conclusion and Next Steps

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

As the host of The Podcast Space, I've seen firsthand what makes podcasts soar to success.

It's not just about consistently releasing content or maintaining high quality—it's about having a (bold) vision, pushing the envelope, and ensuring you're not navigating this journey alone. That's where a podcast content strategist comes into play.

What is a Podcast Content Strategist?

A common misconception is that podcast strategists are interchangeable with podcast producers or editors. However, these roles are distinct. While an editor hones in on the technical aspects and aesthetics of audio and written content, a strategist takes a comprehensive, data-driven approach to ensuring the content aligns with your brand, audience, goals, and market trends.

Understanding Your Demographics: The Key to Podcast Success

A podcast strategist delves deep into the analytics of your podcast, examining your data, demographics, and audience behavior. Whether you're launching a new podcast or hoping to reinvigorate an existing one, understanding your audience through analytics is essential, guiding decisions on content format, length, and themes.

Chapters:

• 01:22 Role of a Podcast Strategist
• 03:14 Data-Driven Podcast Strategies
• 05:36 Maximizing ROI and Listener Engagement
• 07:48 Effective Marketing and Platform Optimization
• 09:58 Reviewing Marketing Actions and Accessibility
• 11:34 Content Mismatch in Podcasting
• 13:12 The Role of a Podcast Strategist
• 13:32 Navigating Podcast Platforms and Tools
• 14:01 Best Practices for YouTube Podcasts
• 15:55 Monetizing Your Podcast Effectively
• 17:06 Leveraging Expertise Over Volume
• 19:09 Crafting a Unique Podcast Strategy
• 19:47 Conclusion and Next Steps

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s2-82-what-is-a-podcast-content-strategist-and-why-does-your-podcast-need-one

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)-

Finding the perfect balance between providing valuable free content and driving sales can be a challenging task for most business owners. Are you giving away too much free content on your podcast? Could it be decreasing sales? These are common questions that many podcasters ponder.

Finding the balance

Creating a successful podcast involves striking a balance between offering free content and leveraging it to drive sales. Throughout this podcast, I emphasize the importance of understanding the nuances of timing and context when determining the impact of your podcast on sales. While excessive free content may initially affect sales, podcasts excel at nurturing an audience over time.

Building Trust and Branding

Podcasts play a significant role in building trust with your audience. That’s why in 2023 podcast hosts became #1 most trusted by online influencers. By consistently delivering valuable content, you establish yourself as an authority in your niche. However, you must always look it strategically by aligning your podcast content with the products or services you offer, ensuring a seamless transition for potential clients.

Timestamps:

• 00:00 Introduction: The Dilemma of Free Content in Podcasting
• 00:40 The Impact of Free Content on Business and Sales
• 02:16 Aligning Your Podcast Content with Your Business Goals
• 04:11 Navigating the Listener's Path to Purchase
• 06:12 Avoiding Common Pitfalls in Podcast Monetization
• 11:14 Strategies for Balancing Free Content and Sales
• 14:40 Conclusion: Embracing the Power of Podcasting for Long-Term Success

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/62-could-too-much-free-podcast-content-negatively-impact-your-business-sales

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

I’ve always had a bit of ‘beef' with the expression "an opportunity of a lifetime."

For me, it’s steeped in a scarcity mindset that we’re better off leaving behind. So in this episode, I’ll share how we can utilize podcasting to embrace an expansive mindset, where opportunities aren't just once-in-a-lifetime but are abundant and recurring.

Turning a ‘once in a lifetime opportunity’ into a recurring one

Having moved countries twice and successfully moved states in the past 30 days, I can confidently say podcasting is one of the most powerful tools for building influence and securing opportunities - no matter where you are in the world. It’s not about waiting for the right chance to stumble upon your path or waiting for gatekeepers to reply to your emails. Instead, it's about being proactive, visible, and intentional with your podcast to reach your business goals and connect to highly coveted decision-makers.

Chapters:

• 00:00 Introduction: Challenging the Scarcity Mindset
• 01:13 The Power of Podcasting
• 02:16 Visibility and Proactive Action
• 04:24 Leveraging Public Speaking and Networking
• 07:42 Creating and Sharing Impactful Content
• 11:08 Building a Community and Taking Bold Actions
• 13:03 Conclusion: Turning Opportunities into Reality

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

Did you know that there are only three primary types of podcast content? In this podcast episode (so meta!) I'll be diving into these podcast formats and how they can benefit you as a host. Whether you're a small business owner or simply looking to grow your audience, understanding the right format for your podcast is crucial. As the founder of The Podcast Space and a seasoned podcast producer, I've got you covered. Let's explore these podcast formats and find the perfect fit for you.

Podcast content formats breakdown

Educate, Inspire, or Entertain: What Audiences Want

As a podcast host, it's essential to define your podcast's purpose. In our previous episodes, we've discussed the significance of understanding your "why" for podcasting and the various types of episodes you should have. Now, let's delve into the three primary podcast formats:

1. Education

2. Inspiration

3. Entertainment

Determining the Right Podcast Format for You

Choosing the right format for your podcast can be challenging. It's crucial to understand yourself, your business, and your audience's needs. While it's essential to consider popular shows for inspiration, be aware that many hosts behind these successful podcasts already have a built-in audience or industry expertise. However, don't let this discourage you. Success will come eventually- understanding the context and requirements for different types of podcasts is crucial.

Chapters:

• 00:00 Introduction to Podcast Types
• 00:44 Understanding Your Role as a Podcast Host
• 01:05 Three Formats of Podcasts: Educate, Inspire, Entertain
• 01:41 The Power of Quotes and Inspiration
• 02:13 The Rise of Edutainment
• 02:49 Choosing the Right Podcast Format for You
• 06:28 The Importance of Relatability in Podcasts
• 08:54 Balancing Education, Inspiration, and Entertainment
• 09:45 Using Analytics to Understand Your Audience
• 10:43 Understanding the Success of Popular Podcasts
• 12:32 Breaking Down Stereotypes in Podcasting
• 13:18 Preview of Next Episode and Conclusion

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

• Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/53-podcast-content-formats-podcast-basics

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our...

Can podcast seasons boost your business?

Or do you start from scratch every time a new season releases?

Or maybe you're wondering if podcast seasons must be incredibly well-produced and costly, and if it would be better to stick to episodic, less structured content.

Well, in this episode, I’m breaking down the pros and cons of choosing podcast seasons over episodic formats. And why, as we hit episode 77 of The Podcast Space, I am transitioning from an episodic podcast to seasons.

Chapters:

• 00:00 Introduction: Can Podcast Seasons Boost Your Business?
• 00:56 Misconceptions About Podcast Seasons
• 04:12 Cons of Podcast Seasons
• 07:43 Pros of Podcast Seasons
• 15:40 Why I'm Transitioning to a Seasonal Podcast
• 19:16 Listener Testimonial: Embracing Seasonal Podcasting
• 21:35 Conclusion and Next Steps

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://thepodcastspace.com/podcast/77-10-pros-and-cons-of-podcast-seasons-for-business-owners-plus-why-im-pivoting-my-own-podcast

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

The first step to a successful podcast journey is understanding your listeners. From thinking that people don’t want to hear from you, to making intros that make your listeners skip the episode, to creating hours-long content that gets heard by one because you’ve never looked at your analytics, there is so much that podcast hosts never considered and that will make or break the podcast experience. This episode will cover 10 secrets that you need to know about listeners in order to make podcast decisions that will help grow your business. Ready?

Understanding when to follow-through, and when you can break promises you made to listeners

You can even break a promise to your listeners and still maintain their support, as long as you remain authentic and true to your core promise. It’s not about the medium or specifics through which you deliver your promised, but the fact that you do deliver on the what.

Listeners are human after all, and they’re reasonable - being honest and truthful about your circumstances will sometimes further your relationship with them, as it shows a more vulnerable side of you!

The Impact of Show Notes on Downloads

Show notes can be a tricky aspect of podcasting. While detailed show notes may provide a thorough understanding of the episode's content, I believe that they may also decrease the number of downloads, as listeners might opt to read rather than listen. By no means I’m saying that you should forgo accessibility by not offering transcripts or closed captioning), but you should understand that doing show notes that are too thorough will impact listener behavior.

A single superfan can bring you a small crowd of listeners - for free!

A single superfan can be a catalyst for your podcast's growth. Remember that as you’re podcasting, your content is helping a single person and while they may at some point ‘graduate’ from your content, they didn’t forget about you.

Podcast listeners WILL buy from you - when they’re ready

Edison Podcast Metrics measured podcast listener habits in 2020, and they found that weekly US listeners 34% bought products and services advertised in podcasts. In 2023 that number rose to 46%, which is highly encouraging when you’re a business owner using your podcast as a business tool!

Only 10-20% of your listeners will actually reach out online

It’s a shocking truth, but it’s a low number that most hosts struggle with too! Podcast listeners truly need a strong incentive to reach out. If you’re skeptical, just think about the amount of podcasts that you consume every single week, and the amount of times you actually reached out to the podcast’s host - you’ll likely believe me now!

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Takeaways and more resources:

www.thepodcastspace.com/podcast/28-10-listeners-secrets-every-podcaster-need-to-know

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Listen to Denise Duffield-Thomas’ Podcast Chill and Prosper: https://open.spotify.com/show/5RtAeja3hIHF5QI0CZBVHt

Learn more about our

If you always wondered what working with a (fun!) podcast strategist looked like, this episode’s for you!

A successful podcast has the power to create strong, authentic connections, foster partnerships, and empower businesses. In this episode, we dive deep into the incredible journey of Lori Williams, a senior living consultant who leveraged the power of podcasting to transform her business and create a lasting impact on her community.

Meet Lori Williams

Lori is a dynamic, passionate, and positive senior living consultant who stepped into the podcasting world with her show, "Aging and Style with Lori Williams". Lori and I have worked together since 2020 to get her dream of educating her community, and to help her stand out from the sea of competitors with a show that felt authentic to her. Through our 3 years of working together, she’s helped hundreds of families navigate the maze of aging and finding the right care for their senior loved ones. What started as an educational show, opened doors to numerous opportunities, including writing a book, getting a partnership with one of her dream organizations, but also connect with her audience on a deeper level.

Navigating Personal Challenges

In December 2022, Lori faced a major personal challenge - her husband suffered a series of strokes. She was thrust into the role of a caregiver while simultaneously managing her business and podcast. Despite the adversities, Lori demonstrated remarkable resilience and adaptability, continuing to deliver insightful and engaging content to her audience.

More than just creating engaging content, Lori used her podcast as a powerful tool for her business growth. Her distinctive voice and insightful episodes have not only won her recognition in her community but have also allowed her to connect with hundreds of clients.

The Role of a Podcast Content Strategist

As Lori's podcast content strategist, I had the privilege of charting this unique podcasting journey with her. Together, we identified her goals, defined her content strategy, and pivoted as necessary to ensure the success of her podcast.

By examining her download numbers and feedback from her audience, we could make informed decisions about future topics and strategies. We also discussed how to repurpose her podcast content across multiple platforms, allowing Lori to be consistently visible online, even during her busiest times.

One of the significant turning points was when we decided to shift focus towards personal experience sharing. This resulted in genuine connections with her listeners and contributed significantly to her podcast growth and impact during her husband’s stroke recovery.

This episode really showcases the different ways you can work with a podcast content strategist that can help you understand the best way to move forward - that doesn’t include stopping the podcast in the face of adversity!

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/36-content-strategy-case-study

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c...

One Year Running a Podcast as an Entrepreneur

Over the past 12 months, I've clocked in 54 episodes of The Podcast Space’s podcast. The journey as a business owner and a podcast strategist has been an insightful, transparent, and imperfect one. I've gleaned what has worked and what hasn't, and in this episode, I’ll share my insights, wins, and pitfalls I encountered - because to work as a strategist for other businesses is one thing, and to do it all myself is a completely different one.

As a podcast strategist, marketing expert, and unofficial cheerleader for impact-driven entrepreneurs, I always seek to uplift your podcast journey – nudging you to pay attention to key indicators and ignore your inner impostors. Having said that, the pertinent question still stands – Is podcasting an effective tool to build your business and online authority?

Timestamps:

• 00:00 Introduction and Expectations
• 00:32 A Year in Review: Podcasting Journey
• 02:43 Breaking Down the Podcasting Process
• 05:00 Setting Goals and Adjusting Expectations
• 06:39 The Power of Experimentation
• 10:17 Celebrating Wins and Overcoming Challenges
• 18:45 Impact of Podcasting on Business Growth
• 22:36 The Future of Podcasting: Final Thoughts
• 24:54 Building Authority and Relationships in Podcasting
• 25:14 The Power of Podcasting and Networking
• 25:59 Achieving Success in Podcasting
• 26:04 The Impact of Podcast Consumption Rates
• 26:54 The Unexpected Wins in Podcasting
• 30:05 The Challenges and Surprises in Podcasting
• 30:14 The Role of YouTube in Podcasting
• 31:54 The Struggles with Burnout in Podcasting
• 34:31 The Anxiety of Interviewing Guests
• 35:41 The Exhaustion of Video Podcasting
• 38:10 Analyzing Podcast Data and Popular Episodes
• 45:42 The Impact of SEO and Long-Term Growth in Podcasting
• 45:53 Celebrating One Year of Podcasting and Looking Forward

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/55-1-year-of-podcasting-has-it-been-worth-it-wins-lessons-and-data-beyond-downloads

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Set yourself free from the chains of perfectionism and welcome the joy of creativity into your podcasting journey. In this week’s episode, you're in for a deep dive into the subject of perfectionism and its impact on content creators - especially those who run a podcast as a tool for their business. I open up about my personal struggles with perfectionism - read high work standards, laying bare the ego-driven nature of it. Together, we explore practical strategies to combat this roadblock, focusing on the value we deliver to our audience rather than the imperfections that may creep in.

Remember, it's about aiming for 90% perfection to maintain the joy in the creative process and steer clear of burnout. Your 90% effort is already someone’s 150%!

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/46-how-to-overcome-perfectionism-as-a-podcaster-ego-vs-content-value

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Do you wish you liked the sound of your own voice?

Do you wish that podcasting came 'naturally' to you?

Do you wish... you sounded more engaging and expressive on your podcast?

If you replied 'yes' to any of the 3 statements above, congrats, this episode is for you!

I sat down with one of my favorite humans on the planet, voice over actor, and award-winning podcaster, Nic Redman, to talk about how to do all the above, plus, very actionable tips on easy ways to stop worrying about sounding like an official podcaster.

Nic has over 20 years of experience in the voiceover industry, and she's truly a 'breath of fresh air', making vocal health attainable, actionable, and FUN! This is the type of episode that you MUST watch on YouTube, as Nic and I share a few tips that you need video for, and to be fair, are quite fun to watch!

Topics covered in this episode:

• Vocal Health
• How to sound like yourself when podcasting
• How to sound authentic
• Finding your voice as a podcaster
• Vocal Training
• Vocal Warm-up for Podcasters

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For detailed show notes, the video episode and more links, please visit:

www.thepodcastspace.com/podcast/6-how-to-sound-more-like-the-real-you-with-voice-coach-nic-redman

To learn more about Nic Redman and get on the waitlist for her book:

https://nicolaredman.com

The Voice Coach Podcast:

https://nicolaredman.com/the-voice-coach-podcast

Nic Redman's Free Warm-up for podcasters:

https://nicolaredman.com/podcaster-warm-up

What will help you move the needle on your podcast in the most effective way? How can you create a podcast that stays relevant, helps you achieve your goals, and serves your audience? This episode will dive into exactly that.

Embrace Imperfection and Consistency

When you're creating a podcast, remember that conditions don’t need to be perfect to create value. Consistency is key. Your listeners value reliability; they appreciate knowing when to expect new episodes and what kind of value they will get. Focus on the content and its value to your audience over perfect conditions or settings. This thought process will help keep your podcast relevant and build a loyal audience.

Timestamps:

• 00:00 Introduction: Moving the Needle in Podcasting
• 00:16 Overcoming Technical Issues and Staying Consistent
• 01:08 The Importance of Value and Consistency
• 02:21 Creating Exciting and Relevant Content
• 04:10 Adapting Your Podcast Strategy
• 08:40 Balancing Evergreen and Timely Content
• 09:17 Evaluating Your Podcast's Success
• 11:24 Visibility and Promotion
• 13:05 Reducing Overwhelm and Tailored Support
• 14:06 Conclusion and Resources

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Content Pillars: https://www.thepodcastspace.com/podcast/12-is-video-podcasting-for-you-15-things-to-consider-before-you-decide

How to anticipate and increase listener engagement:

https://www.thepodcastspace.com/podcast/21-anticipate-listeners-needs

https://www.thepodcastspace.com/podcast/17-listener-trust-connection

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Do you think your podcast would pass the vibe check? And by vibe check, I don't just mean looking cool. I'm talking about whether your ideal listener, seeking new shows without any personal recommendation influencing their decision, will click on your show. Will they play episodes? Will it be a show they become obsessed with?

This is the episode, or should I say, the blog post for you if you’re interested in incorporating more passive marketing strategies alongside your active marketing strategies to grow your show.

Passive Marketing Success: Optimizing Your Podcast Using Your Profile

Perception is Everything

You’ve heard the saying, "Don't judge a book by its cover." But the reality is, we do. As a business owner, your podcast plays a huge role in how people perceive your brand. Often, when people launch their podcast, they overlook the perception a new listener has when they see their branding for the first time. Oftentimes, we are used to people coming to us because someone else recommended our work.

Yet, there is real untapped potential for SEO and appearing in search results. Thus, I want to focus on the elements that most people perceive, not just the vibe. So, if you are a business owner, think about how you present yourself to your community. How does your brand look and feel?

A big element we sometimes forget is how people perceive our brand in a quick, snap judgment. The five elements in your profile can be detrimental or beneficial to your brand when done right. Let’s explore these elements: the title, cover art, description of the show, episode titles, and episode description.

Chapters:

• 00:00 Intro: Passing the Vibe Check
• 00:21 Understanding Passive Marketing Strategies
• 00:44 Brand Perception and Podcasting
• 01:59 Five Key Elements to Optimize Your Podcast
• 03:46 Crafting Effective Podcast Titles
• 06:38 The Importance of Cover Art
• 09:29 Optimizing Episode Titles and Descriptions
• 13:29 Enhancing Audio Quality for Engagement
• 16:33 Conclusion: Continuous Improvement in Podcasting

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s2-79-passing-the-vibe-check-passively-marketing-your-podcast-through-platforms

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

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Descript (Edit a podcast as easily as a word doc) -

Have you ever heard of the term "super podcast episodes?" If you're a small business owner, these episodes can be a game-changer for your podcast content strategy. They offer an invaluable avenue to address listeners' queries, build authority in your niche, and tap into your audience's interests strategically. In the latest podcast episode, "Super Podcast Episodes: What Are They and Why They Matter in content strategy," we dive deep into the world of super podcast episodes. This blog post will unpack the podcast's key insights to help you elevate your podcasting journey and bolster your business.

Super Podcast Episodes: The Two Categories

Super podcast episodes can broadly be categorized into two types. The first category includes episodes that are organically searched and listened to by the audience. The second category involves episodes strategically pushed by the host to address specific topics, build authority, or solve common problems faced by clients or potential clients. These episodes can be a game-changer for small business owners, serving as a tool for long-term success in podcasting. Not only do they provide valuable content to the listeners, but they also establish the host as a reliable source of information in their field.

Analyzing Data for Content Enhancement

A significant part of creating super podcast episodes involves analyzing your podcast's analytics. It's crucial to identify which episodes resonate with your listeners consistently. In my experience, episodes about marketing, content strategy, and mindset have been among the top performers. Moreover, we also discuss how you can collaborate with us in analyzing data to enhance your content.

In the rapidly evolving world of podcasting, small business owners must adapt and innovate to stay ahead. Creating super podcast episodes is one such strategy that can elevate your podcast game and drive success for your business.

Remember, the key is to strike a balance between your strategic goals and listener interests. Also, embracing authenticity and imperfection in your content can give you a unique edge. Lastly, analyzing your podcast's analytics can provide valuable insights into creating impactful content consistently.

So, gear up to create super podcast episodes that not only resonate with your audience but also serve your business goals effectively.

Resources mentioned in the episode:

• Let's work together to grow your podcast. Book your discovery call:

  https://bit.ly/PPodParty

• 47. How to read analytics like a pro: https://www.thepodcastspace.com/podcast/47-how-to-read-podcast-analytics-like-a-pro-so-you-can-grow-your-podcast
• 19. Best practices for podcast episode titles: https://www.thepodcastspace.com/podcast/19-episode-titles-best-practices

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ

Riverside.fm (Record...

Have you ever found yourself in a pinch, needing to produce a podcast episode, but feeling overwhelmed by time constraints?

Worry not!

This episode is here to guide you through the process of creating a minimum viable product (MVP) podcast episode when you're short on time. Also, learn how to record episodes on the go, without your usual podcasting setup, so you can keep the momentum going no matter where you are.

Struggling to fill an episode with content? There are various strategies for creating podcast episodes on the fly. One of these strategies includes breaking an episode into micro-episodes, recording one-off intros (so you can reuse old content in a coherent way), and using pre-selected segments. This way, you can create an MVP podcast episode that still provides value to your listeners (while avoiding the need to ‘skip the week’).

Furthermore, it is crucial to understand how to break down your content into manageable chunks and craft engaging episodes. This will prevent you from spending precious time if you’re getting stuck in the planning phase, or re-recording multiple times.

Let's delve into each of these strategies in detail.

Valuable Podcasts Under Time Constraints

When faced with time constraints, it's essential to focus on creating an MVP podcast episode. This means delivering a valuable episode without feeling overwhelmed. You can record an episode on the go, without needing your usual podcasting setup. This flexibility can help keep the momentum going. Remember, your listeners don't know if you didn't plan the episode, so don't overthink it.

Consider that perhaps creating an audio-only episode, or promoting it only on one or two platforms that week (instead of three) is better than releasing none. Be realistic!

Creating Shorter Podcast Episodes

One strategy for creating podcast episodes on the fly is to break an episode into micro-episodes. This strategy involves focusing on one topic and providing valuable insights on it. It's crucial to choose a topic you're comfortable talking about so that the recording process becomes easy and natural - you don’t want to be second-guessing yourself when you’re tight on time!

Another strategy is to record a standalone intro. This intro can be a versatile tool in your toolbox, allowing you to introduce podcast replays, replay series, or episode takeovers. Remember to keep it short and generic so that it doesn't clash with the regular episode.

Practical Content Strategy Tips

Finally, it's important to break down your content into manageable chunks and craft an episode that is both practical and engaging for your audience. This will help prevent you from getting stuck in the early stages of planning - you can ask yourself:

• ‘If the one takeaway from this episode was a quote from the internet, what would it say?’ Work backwards from there.
• Don’t obsess over what your peers ‘may think or say’. What matters is your commitment to being there for your listeners, when you promised you’d be there. Who knows, by getting creative, you may realize you actually enjoy the podcast doing things in a different way!

Remember, it's not about the amount of content you produce, but the value that content provides to your listeners.

Resources mentioned in the episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Episode 9: Podcasting on the go

Episode 8:

If I were to ask you, ‘what do you think about when I mention podcast analytics?’

If your first answer was, well, obviously podcast downloads, well, you wouldn't be alone. Most podcasters think that way. But the reality is that podcast downloads don't share the whole story. When you've been podcasting for a while, it can feel like there's so much that you don't know about your audience. What is actually working? What isn't? And how to turn those listeners into paying customers or a supportive community. In this episode, we will dive deep into podcast analytics and explore why they are so much more than just download numbers. We will discuss why understanding podcast analytics is crucial for your podcast's success and how you can leverage this data to grow your audience and achieve your podcasting goals.

Resources mentioned in this episode:

All resources, previous episodes and more: https://www.thepodcastspace.com/podcast/47-how-to-read-podcast-analytics-like-a-pro-so-you-can-grow-your-podcast

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Ausha - https://bit.ly/3uEkAOA

Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

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“Ask and you shall receive”

We all have goals. And however you’re thinking about achieving them, if it requires an ask, remember that when asked, there’s a 50% chance of the other person saying ‘yes’ to your request!

So… why wouldn’t you ask?

In the second part of this podcast interview with Digital Creator Lloyd George, we focused on the incredible outcomes of looking at content creation as a tool to progress in life faster, and the insane results that can happen once you ask without being afraid of a ‘no’.

When I first started, the question I'd ask myself was ‘How can I get 10,000 people to see this?’

And now, the question I'm asking is ‘How can I get 10 people to message me about this and say, this was really helpful.’

Lloyd George

Content creation is a skill easier to capitalize than you think

When it comes to like sponsorships and brand deals, being a creator and creating content online is a skill, according to Lloyd.

The longer you do it, the better you get at it. Reaching out to people to give you money is the exact same thing. So according to Lloyd, you could be excellent at asking people to sponsor you, but not necessarily be a great creator or not have a lot of downloads and still make a lot of money. Just like large creators don’t always make that much money, because for whatever reason, they haven't honed the skill, or they don't ask.

Above all, partnerships and opportunities that you’re wanting to check off your list could potentially be achieved just by asking one person a day. Or by noticing a gap in the market, and creating content specifically to fill that gap, as Lloyd did about Black Podcasters.

You have the power to bring awareness to the issues in your community. Don’t underestimate the value of the content you’re creating.

Listen to the full episode, to learn about practical ways to be an ally for minorities, and how Lloyd has become the most recent Instructor at LinkedIn.

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Subscribe to Lloyd George’s newsletter and learn about his services: www.lloydnotgeorge.com

Lloyd’s LinkedIn Course: https://www.linkedin.com/learning/record-your-podcast-using-anchor-for-creators/podcasting-with-anchor?autoplay=true

Follow Lloyd on social media: https://solo.to/lloydg

Part 1 of the interview: https://www.thepodcastspace.com/podcast/2-with-lloyd-george

About The Podcast Space:

Visit our website for more Podcast Resources: www.thepodcastspace.com/resources

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Should podcasters ‘fake it until they’ve made it’?

Do you subscribe to the “fake it till you make it” philosophy?

In the podcasting industry, this mindset might actually limit your growth.

As an experienced podcasting consultant, I want to challenge this belief and explore the potential setbacks it may bring. Imposter syndrome is a common struggle among podcasters.

Embracing the “fake it till you make it” approach can inadvertently intensify these feelings. Instead of appreciating your current stage, you might undermine it, hindering your progress as a host, interviewer, or editor. However, this critique is not aimed at demonizing the concept of 'faking it.' Instead, it serves as an opportunity to introduce viable alternatives.

The problem of podcasters’ unrealistic expectations

One critical aspect to address is the unrealistic expectations and burnout resulting from pressure to match the quality and output of larger teams.

Many podcasters, especially those just starting, are one-person ‘band’. Comparing your work to a team of five is unrealistic and counterproductive. Furthermore, there are common misconceptions about investing in equipment.

A common belief is that a significant investment in fancy equipment equals a higher podcast quality- admit it, you’re often looking at the popular Shure sm7b, right?

However, that money might be better spent elsewhere, such as on paid ads to grow your show or hiring a podcast consultant to help you develop a successful strategy.

Creating diverse content is essential for connecting with different audience segments. Not every episode needs to be a blockbuster. Recognizing that different episodes serve different purposes and will resonate differently with your audience is crucial for sustainable content creation. The key is fostering authenticity, cultivating gratitude for every learning opportunity, and embracing your unique podcasting journey.

Instead of subscribing to the “fake it till you make it” approach, consider channeling your future successful self. Envision what success looks like for you and take steps towards that vision while appreciating your current stage. Believe that you are worthy of podcast success at every stage of your journey. Start a notebook of achievements and refer back to it when self-doubt creeps in. Accept that you are worthy of taking up space in your current state. Create content that feels authentic and meet your audience where they are. Remember to question the “why” behind your goals to ensure they align with your authentic desires.

Remember, you don’t need to wait for significant wins to celebrate. Celebrate every achievement, no matter how small. Success in podcasting, as in any other field, is a journey. Embrace your unique path and let go of the “fake it till you make it” mantra. Instead, channel your ‘most successful future self’ and keep creating content that moves you forward. Your future successful self is waiting for you.

Resources mentioned in this episode:

Let's work together to grow your podcast....

Maintaining a podcast can be overwhelming if the type of podcast episodes you create weekly don’t match your hosting style, personality, goals, or availability. In the second installment of Podcast Basics, we will delve into the different types of podcast episodes you can craft for your show and how to best utilize them to grow your expertise, deepen your connection with your audience, and avoid getting burned out.

Types of Podcast Episodes:

• Solo Podcasts
• Interviews
• Panels
• Rotating Hosts
• Recorded or Live Episodes
• Content Repurposing
• Themed Episodes
• Replays
• and more.

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/52-types-of-podcast-episodes-podcast-basics

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

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Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Chapters:

• 00:00 Introduction to Podcast Episode Styles
• 00:47 Understanding the Importance of Matching Podcast Style with Host Personality
• 02:06 Exploring Different Types of Podcast Episodes
• 02:13 The Impact of Solo Episodes and Interviews
• 03:22 The Benefits of Panel Discussions and Rotating Hosts
• 04:44 The Importance of Consistency and Structure in Podcasting
• 05:56 Live vs. Recorded Podcast Episodes
• 06:43 Repurposed vs. Original Content
• 07:36 Choosing the Right Podcast Length
• 10:08 Creating Themed Episodes and Series
• 12:00 The Power of Replays in Podcasting
• 13:31 Understanding Your Podcast Audience

Creating and maintaining a successful podcast goes beyond having the fanciest equipment or appealing to the latest trends. It's about knowing your "why" and getting your basics right. As we kickstart this year, I’m excited to share a series of podcast episodes on podcasting basics. In this first episode, we will dive deep into the importance of determining your podcast's why and set the foundation for a successful and impactful show.

Understanding the Long-Term Impact of a Podcast

Your Podcast is a Marathon, Not a Sprint:

Podcasting serves as a powerful networking tool, providing access to an expansive community. Whether it's directly through your podcast or by appearing as a guest on other shows, the potential for meaningful connections is staggering. As the podcasting industry evolves, with the rise of platforms like YouTube Music, opportunities for networking continue to multiply.

Avoiding Burnout with Clear Intentions:

Podcasting offers a platform to showcase your expertise to a wider audience. Solo episodes or inviting expert guests provide avenues to establish credibility, authority, and thought leadership. In upcoming episodes, we will explore various podcast episode formats that can elevate your authority and expertise effectively.

Seamless Content Creation for Enhanced Online Presence:

Podcasting serves as a central hub for your online content strategy. By integrating your podcast with newsletters, social media platforms, and websites, you can engage with your audience in a more relaxed and immersive manner. This approach fosters a stronger community connection and breaks the barriers of traditional written content.

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/51-determining-your-podcasts-why-to-ensure-long-term-success-podcast-basics

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

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Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Ever feel like you're lost in the noise of social media, and your podcast promo isn’t bringing in new listeners? Or worse, you publish content and it’s just… crickets?

This episode is going to completely change the way you feel about social…as it takes you through the top reasons why your social media strategy might be falling flat and hands you practical tips on how to start seeing listener growth. Learn to navigate design, branding, and engagement in the crowded social media ecosystem, and discover three weekly post ideas that will make your podcast pop! Ready to power up your podcast's social media game? Let’s go!

Timestamps:

00:00- Introduction to the podcast episode and the host Anne Xavier.

01:20 - Discussion on the common reasons why podcast social media strategies may not be working.

10:12 - Start of the chapter on designing effective templates for social media.

14:20 - Tips on how to make social media content accessible to all viewers.

20:47 - Start of the chapter on creating consistent branding for podcast success.

23:15 - Advice on how to create templates and maintain consistency with your branding.

25:06 - Start of the chapter on improving podcast reach on social media.

28:00 - Tips on how to get more listeners and increase engagement on social media.

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/40-avoid-these-common-social-media-pitfalls-as-a-podcaster-to-start-seeing-audience-growth

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

What factors should you consider regarding the process?

This episode offers insightful guidance for podcast creators aiming to submit their work for awards, drawing on my experience as both a judge and an award-winning Podcast Marketer.

The 10 tips cover a range of topics crucial for a successful award submission, including aligning the podcast's purpose with the award's criteria, thorough research on past winners, understanding the competition, and leveraging personal and podcast achievements.

Learn about the importance of crafting a compelling pitch, utilizing resources like AI for editing, and ensuring all submission materials are well-organized and clear. Additionally, good storytelling and the impact of winning awards on a podcast's reputation are discussed, stressing that powerful storytelling can override production limitations. Learn from my personal experiences and insights, including being one of the winners of the American Marketing Association Marketing Maverick Award (DFW Chapter).

Timestamps:

• 00:00 Unlocking the Secrets to Award-Winning Podcasts
• 01:02 Diving Deep: Crafting the Perfect Pitch
• 03:52 Leveraging Your Unique Angle for Success
• 06:55 Harnessing AI and Community Insights for Your Pitch
• 10:01 Submission Strategies: Ensuring Your Podcast Stands Out
• 21:18 The Power of Storytelling in Podcasting

23:32 Final Thoughts and How to Get Further Help

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/68-10-key-strategies-to-consider-to-win-podcast-awards-and-pitches

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

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Have you ever thought, "That strategy is great, but it's not going to help me grow MY show"? You're not alone. Many podcasters believe their show is too unique for standard growth strategies to work. But I promise you're not as alone in this as you might think.

As a Podcast Marketing Expert, I've helped more than a hundred podcasters worldwide grow their shows, become more visible, achieve business goals, and even land their first sponsorships. It all boils down to the right mindset. Let’s dive into how we can help your unique show grow and overcome some common mental hurdles.

Chapters:

• 00:00 Introduction: Overcoming Podcast Growth Challenges
• 00:49 Common Fears in Podcast Growth
• 04:37 The Importance of Consistency
• 06:21 Engaging Your Audience Effectively
• 09:01 Avoiding Overcomplication in Your Podcast
• 10:23 Promoting Your Podcast with Confidence
• 13:00 Conclusion: Embrace Imperfect Content

Resources mentioned in this episode:

https://www.thepodcastspace.com/podcast/s2-84-the-truth-about-your-unique-podcast-and-traditonal-growth-strategies

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

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Podcasts are more popular than ever, transcending generations, countries, races, and backgrounds. So you might be wondering, "Okay, people are listening, but where and when are they tuning in? And how can I optimize my podcast for growth?"

That's exactly what we'll dive into today. I'm Ana Xavier, a podcast marketing expert, here to break down actionable insights you can apply to your show and understand your audience better.

Evaluating Audience Listening Habits

If you’re listening to this in real time, it's June, and summer is knocking on the door. You might be asking, "Should I release new episodes or take a break to optimize my processes and learn more about my audience?" The answer hinges on understanding where your listeners are and how to keep them engaged.

In this episode, I delve into two reports: the Podcast Consumer Report by Edison Research (released in May 2024) and the 2023 Podcast Edition of the Fan Study by Spotify for Podcasters.

Audience Behavior Across the Year

Research indicates that podcast consumption is influenced by specific times of the year. Key periods for gaining new listeners include January, March, July, and October. These months coincide with specific life events and seasonal changes, making them prime times for listener engagement.

Research also advises against releasing new shows in November due to the busy holiday season, which can make acquiring new listeners more challenging.

Timestamps:

• 00:00 Introduction to Podcast Audience Behaviors
• 00:45 Understanding Podcast Audience Behavior
• 01:07 Key Reports and Studies about Podcast Audiences
• 02:31 Seasonal Podcast Listening Trends
• 07:28 Optimizing Content for New Podcast Listeners
• 08:01 Using Social Media to Grow Podcast Audiences
• 10:27 Cross-Promotion Strategies for Podcasters
• 11:12 Creating Engaging Show Notes
• 12:02 Weekly Podcasting Listening Patterns
• 18:58 Recap and Final Thoughts

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast74-podcast-listening-habits-revealed-insights-to-better-grow-your-show

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record...

Podcasting continues to grow as a vibrant and compelling platform to amplify your voice and impact, tell your story, or share essential knowledge with the world. Yet, the journey into the podcasting world can be daunting and, most times, overwhelming! If you ever wondered what podcast coaching (with me) could look like, take a listen to this episode featuring my PodParty Success Roadmap coaching program Hetal Baman, host of the Global Health Pursuit podcast, and dive into the immense value of podcast coaching highlighted by Hetal’s personal success.

From receiving weekly listener and peer messages to receiving $2,500+ listener donations, to talking to organizations featured on Netflix documentaries, Hetal’s story undoubtedly shows what can happen when you stop trying to ‘make it’ alone.

Unpacking Hetal's Podcast Growth through Coaching

Facing the question of whether podcast coaching is worth it, Hetal shares her perspective. Starting with an online world where people claim to have grown their podcast substantially, she reflects on her journey and successes and attributes them largely to the unique approach brought by the PodParty Success Roadmap: From Struggle to Celebration in 90 Days.

The crux of her growth journey revolves around unraveling the mystery of what proper coaching entails and understanding the possible results you might draw from it. It's about unraveling the specific, unique potential each podcast holds, working with a strategy suitable for your podcast, and learning how to connect more deeply with your audience.

From Burnout to Podcast Breakthroughs

Though Hetal boasts of a rich background in engineering and a passion for global health, her initial attempt at podcasting led to burnout and a hiatus from her passion. The act of juggling a high-stress job, maintaining her podcast, battling the mental tug-of-war of her deep-seated desire for achievement, and her reluctance to seek help became her breaking point.

However, 2022 brought with it a renewed sense of direction and purpose. The fire ignited once more; Hetal sought the help of an experienced podcast coach who has a more down-to-earth and practical approach than most online coaches. With newfound determination, Hetal's podcast was successfully relaunched. Now with 47 content-packed episodes under her belt, and counting, the stop button is a non-option.

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/57-from-overwhelmed-and-invisible-to-confident-influential-and-being-paid-to-podcast-the-results-of-my-coaching-program-with-hetal-baman

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Chapters:

• 00:00 Introduction: Is Podcast Coaching Worth It?
• 00:38 Guest Introduction: The Host of the 2% Reach Podcast
• 01:48 The Guest's Journey:...

In the bustling world of podcasts, one burning question plagues both creators and listeners alike: What is the perfect podcast episode length? The quest for an ideal duration can be daunting, but fear not, as I bring forth invaluable insights in episode 61. Let's delve into the realm of podcast episode lengths and the nuances surrounding them.

Timestamps:

00:00 Unlocking the Mystery: Ideal Podcast Episode Length

00:39 The Realities of Podcast Listening in 2024

01:09 Data-Driven Insights: Popular Podcast Episode Lengths

03:40 Crafting Your Podcast: Five Key Considerations

08:06 Navigating Audience Expectations and Consumption Habits

10:08 Busting Common Podcasting Misconceptions about Episode Length

15:37 The Only Two Things That Truly Matter in Podcasting

16:57 Wrapping Up: Your Guide to Podcast Success

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/61-how-long-should-a-podcast-episode-be-it-depends

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

As a podcaster, your ultimate goal is to create engaging content that resonates with your audience. In an era where listener feedback is more accessible than ever before, it's essential to tap into this rich source of information to improve your content. In this episode, I break down how to use listener feedback effectively so that you’re not spinning your wheels unnecessarily, but more importantly, understand how you can use it in your marketing to increase your listener engagement!

The Power of Podcast Listener Feedback

Listener feedback is an invaluable tool in the podcasting world. It provides insight into what your audience thinks about your content and can guide you on how to improve it. Whether the feedback is direct (written or voice messages) or indirect (analytics on your podcast hosting platform), all feedback can be used to elevate your podcasting journey and achieve your podcast goals.

Optimizing Listener Engagement and Feedback

Understanding listener feedback is just one part of the equation; the other part is using this feedback to optimize listener engagement. Using feedback as clues, you can promote content, create compelling stories, and position your podcast strategically. Connecting directly with listeners through platforms like Direct Messages (DMs), and encouraging feedback with creative visuals can significantly enhance listener engagement.

Regular audits of your platforms can also ensure a smooth user experience and boost audience engagement. Furthermore, experimenting with different approaches and keeping open communication with your audience can lead to more feedback and insights.

Podcast Feedback in Different Platforms

Different platforms can give you different feedback. For instance, some episodes may perform well on YouTube but not so much on audio podcast platforms. Understanding these differences can help you tailor your content for each platform and attract the right audience.

Listener feedback is a crucial component of podcasting. By understanding and utilizing it, you can improve your content, increase listener engagement, and grow your podcast. Remember to always test alternative approaches, keep open communication with your audience, and don't forget to subscribe to The Podcast Space's newsletter for additional resources.

Embrace the feedback, learn from it, and let it guide you towards a successful podcast journey.

Takeaways from the episode:

• 00:55 - The Importance of Listener Feedback
• 04:52 - Understanding Listener Feedback in Content Strategy
• 09:48 - Listener Feedback and Content Pillars
• 17:25 - Analyzing Feedback and Testing Content Performance
• 21:12 - Implementing Podcast Listener Feedback

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/43-how-to-incorporate-listener-feedback-on-your-podcast

• Want to see if we’re a good fit? Listen to my training: https://bit.ly/3ERdGXP
• 17.

Can podcasts really improve the quality of your network? If so, how do you achieve that? We've all heard the saying that your net worth is your network. For those seeking to enhance the quality of their network—whether it's to increase influence by association or connect with truly influential individuals—it's essential to consider what "influential" actually means.

How do you measure the quality of those connections, and determine if having a podcast is worthwhile? Let's dive into this week's insights on leveraging podcasts to grow your network.

Want to be an influential podcaster? Start with high quality content

The quality of your online content, whether it’s your podcast, social media, or newsletters, directly impacts your network's growth. Simply launching an interview show and speaking with a broad range of guests often isn't enough if your guest list and content aren't selective. To truly push the quality of your network forward, the people you invite to your show and the conversations you have must add value.

Chapters:

• 00:00 Introduction: Can Podcasts Improve Your Network?
• 00:53 Understanding Network Quality
• 02:47 Measuring Connection Quality Through Your Podcast
• 04:55 Building High-Quality Relationships
• 07:10 Leveraging Podcast Influence and Visibility
• 10:45 Practical Tips for Network Growth
• 11:36 Conclusion and Next Steps

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/S2-83-How-to-Leverage-and-Measure-Podcasts-Influence-on-Your-Network

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace

Are you struggling to produce podcast content for your small business? Because Micro-episodes can be the perfect solution for time-strapped entrepreneurs who want to stay consistent without burning out.

Micro-episodes are excellent for small business owners because they allow them to create short, focused, and easy-to-produce content that can be consumed quickly by their audience.

What are micro episodes?

Micro episodes are short episodes that normally run from 3 to 15 minutes. They may have a different structure and sometimes they have no pre-recorded intro, or music at all.

This type of shows are an excellent alternative to long-form content, which can be time-consuming and costly to produce. By creating bite-sized content, small business owners can engage their audience regularly without sacrificing quality, or feeling overwhelmed.

How to plan a micro episode:

Teaser / hook

Short intro (under 15 seconds) / Sound effect

Topic introduction

Further topic context

Call to action (CTA)

Quick outro (under 15 seconds)

Topics covered in this episode:

• Micro-episodes
• Small business
• Content creation
• Marketing strategy
• Social media

• Let's work together to grow your podcast. Book your discovery call:

  https://bit.ly/PPodParty

👩‍💻 Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

👩‍💻 Subscribe to the Podcast on Audio Platforms:

https://bit.ly/3Y4bF2c

👩‍💻 Subscribe to our newsletter for more Podcast Tips:

https://thepodcastspace.ck.page/32680fa82e

📣Connect to us on social media:

https://www.instagram.com/thepodcastspace

https://www.facebook.com/thepodcastspace

https://twitter.com/thepodcastspace​

https://www.linkedin.com/company/the-podcast-space

https://www.pinterest.com/thepodcastspace

Are you looking to up your podcast interview game and captivate your audience from start to finish? In this blog post, we will dive into a comprehensive guide on how to conduct impactful and engaging podcast interviews. From avoiding common mistakes to leveraging storytelling and audience connection, we will help you elevate your interviews and leave a lasting impression on your listeners.

In this week's episode, I invited my podcast producer and strategist friend Sarah Heeter, founder of PodFox Media to share her best tips on how to craft unforgettable podcast conversations.

Timestamps:

• 00:00 Unlocking the Secrets to Stellar Podcast Interviews
• 00:24 Special Episode Announcement & Guest Introduction
• 02:21 Meet Sarah Heeter
• 03:31 The Audio Revolution: Transforming Podcasting
• 06:30 Mastering the Art of Podcast Interviews
• 07:59 Common Mistakes in Podcast Interviews and How to Avoid Them
• 24:28 The Ultimate Guide to Elevating Your Podcast
• 27:24 Join the Audio Revolution: Exclusive Offers for Podcasters
• 28:45 Closing Thoughts: Your Voice Matters

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/63-elevate-your-interviews-to-host-unforgettable-podcast-conversations-with-sarah-heeter

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

https://www.podfoxmedia.com/resources

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Do you often find yourself being approached for free advice as a small business owner or industry leader? It's a common scenario that many of us face, where people seek our expertise without considering the value of our time and knowledge. In a world where business may be slow or not going as expected, it can be frustrating to constantly offer free advice. But what if I told you that there's a way to turn these interactions into opportunities for growth and standing out online?

As a podcast marketing expert at The Podcast Space I specialize in helping small business owners and impact-driven entrepreneurs navigate the world of content strategy- so I have a lot of thoughts! I really wanted to delve into the topic of dealing with freebie seekers and brain pickers, offering insights on how to handle these interactions without feeling overwhelmed or taken advantage of, and in a way that helps you generate podcast growth!

Timestamps:

• 00:00 Turning Free Advice Requests into Opportunities for your Business and Podcast
• 00:59 Understanding Different Types of Freebie Seekers
• 02:10 Setting Boundaries and Building Trust
• 02:55 Leveraging Podcasts for Engagement and Growth
• 05:16 Effective Communication Strategies for Handling Freebie Seekers
• 08:53 Generating Content and Product Ideas from Audience Interactions
• 12:53 Monetizing Conversations and Enhancing Podcast Growth
• 13:19 Creating a Reciprocal Relationship with Your Audience
• 19:54 Conclusion and Calls to Action

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/62-how-to-turn-freebie-seekers-into-podcast-downloads-money-making-ideas-and-more-online-visibility

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Do you ever wonder how to truly connect with your podcast listeners and make a lasting impact? You're not alone! In this episode, I share valuable insights on increasing listener trust, connection, and emotional resonance. I also offer discuss five practical tips for authenticity, the power of one-on-one conversations, and leveraging your unique voice.

I also explore ways to maximize your podcast's impact by building trust with your audience, celebrating milestones, and offering value.

I provide tips on finding the right support to help grow your podcast and emphasize the importance of making an impact in your community through your podcast. Keep in mind, you don't need thousands of downloads to create meaningful engagement and change lives. So, tune in and get ready to create a podcast that resonates with your audience and leaves a lasting impact.

Timestamps:

(0:00:50) - Building Trust in Podcasting

I discuss ways to increase listener trust, connection, and emotional resonance. I go over five practical tips, including not trying to be someone else, leveraging the fact that you have a one on one conversation with your listener, and using singular terms to address the listener. I also cover how to sound more like yourself and the signs of podcasting from a place of fear. This section highlights all the advice and practical examples to help your podcast make a difference and an impact in the world.

(0:08:07) - Maximizing Your Podcast's Impact

I explore how to create meaningful engagement with your audience and build trust. I share five tips, from being authentic and talking to a single person to celebrating milestones and offering value. I also discuss why you should not be afraid to share what you know and how highlighting your community can bring in new opportunities.

Resources mentioned in the episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Full resources on our website:

https://www.thepodcastspace.com/podcast/17-listener-trust-connection

6. How to sound more like the real 'you', with vocal coach Nic Redman https://www.thepodcastspace.com/podcast/6-how-to-sound-more-like-the-real-you-with-voice-coach-nic-redman

10. 10 signs that show that you're podcasting in fear: https://www.thepodcastspace.com/podcast/10-signs-podcasting-fear

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips:

There’s no doubt that podcasting is an influential tool for online communication for small businesses and professionals.

But standing out in the sea of podcasting takes dedication, focus, and passion for the medium - three elements that not everyone’s willing to commit to in the long run.

Whether you’re just starting in the industry, or you’re willing to go from amateur, to professional, there are 6 elements that you MUST have in order to be taken seriously as a podcaster in the online space.

A website (that you own) is a must-have

As you start your podcast (or get busy with the weekly publishing schedule), you may start believing that you don’t need a website: in fact, don’t listeners just subscribe to it on podcast platforms? The answer is no- you still do need a website.

A website is the first, and perhaps the most important element if you’re wanting to go pro in the podcast world. Can you remember the last time you googled someone and you couldn’t find their website? The first thought you probably had was, ‘Do they even exist? Can I really trust them?’. That same principle applies to podcasting, too.

In a previous article, I’ve broken down podcast websites’ must-haves.

To optimize your online presence, your website should have a landing page with an About section, a podcast player, and a space for audience feedback. Additionally, having a podcast tab on your website is essential because it helps potential listeners find your podcast easily. Podcast listeners are more likely to buy and trust the person who is speaking, so having a podcast tab on your website is an effective way to showcase your podcast to people who found you via Google, and increase your audience.

Also covered in this episode:

• Why is having a website crucial for podcasters?
• How can podcasters protect their digital footprint, given the industry's volatility?
• Why your social media needs an audit
• How a professional bio can get you further along
• The type of headshots you need in your episode
• Why a booking link is fundamental to an effortless experience

Takeaways from the episode:

• Owning your domain name is essential for podcasters, ensuring you are in control of your digital footprint.
• A landing page with an About section, a podcast player, and a space for audience feedback can optimize your online presence without overwhelming you.
• A podcast tab on your website helps potential listeners find your podcast easily and can increase your audience.
• Wix is an excellent option for those who are not tech-savvy, as it has great designs and layouts.
• A bio document is fundamental to be taken seriously: make sure that you include a high-resolution headshot (not a selfie!), and the topics you’re an expert in.

Resources mentioned in the episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Calendar booking link: https://calendly.com

Episode 16 page: https://www.thepodcastspace.com/podcast/16-optimizing-online-presence-6-must-haves

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour...

Are you unknowingly using certain phrases that are limiting your podcast growth?

Are you waiting for the ‘perfect’ time to launch your podcast?

Or are you holding back because you fear judgment?

As a podcast expert with over 10 years of experience, I have worked with several podcasters and observed common mistakes that they make, one of which is the use of certain phrases that they are unaware can negatively affect their podcast growth. So if you want to avoid these pitfalls and boost your podcast growth, this is the episode you’ve been waiting for!

Why are these 5 phrases so important to be removed from your vocabulary?

The way you talk to yourself, and how you frame your show are essential to the growth and success of your podcast. The phrases we will be discussing in this episode can potentially harm your podcast growth by preventing you from reaching a larger audience, holding you back from launching, or limiting your content creation abilities. By identifying these phrases and avoiding them, you will be able to attract more listeners, create better content, and grow your podcast exponentially.

Here are the five phrases that could be harming your podcast growth and how to overcome them:

1. "My podcast is for everyone": While this statement may seem inclusive, it can actually be detrimental to your podcast growth. Narrowing down your target audience allows you to create content that specifically caters to their needs, increasing your chances of retaining them as loyal listeners, and guides your content decision-making. Need help creating your ideal listener community? I cover it in detail in my course Maximize Your Podcast Content.
2. "I am not experienced enough to talk about X topic": Don't let imposter syndrome hold you back. Instead of declining topics that you feel you are not knowledgeable enough to talk about, conduct research on Google, or invite guests who have the required expertise.
3. "I need to wait until the perfect time until ____": Waiting for the perfect moment can hold you back from launching or creating content, leading to a missed opportunity to gain momentum. The best time to launch or create content is now, don't let fear of judgment hold you back. In this section, I share the shocking percentage of creators that never launch ideas.
4. "I can't afford it/I can't invest": Investing in your podcast can feel scary, but it's essential to its growth. If you can't afford to hire professional help, consider reaching out to your network or trading/bartering services with others, or look into buying up subscriptions for the year.
5. "My audience is too small": Don't let a small audience discourage you. Keep creating quality content, and over time, your audience will grow. Here I shared one of the most shocking experiences I had as a podcast producer.

In conclusion, avoiding these phrases will help you attract more listeners, create better content, and grow your podcast. Remember to narrow down your target audience, conduct thorough research, and don't let fear hold you back from launching or creating content.

Topics covered on this episode:

• Limiting Beliefs
• Podcasting fears
• Podcast Growth tactics
• How to grow your podcast

Takeaways from the episode:

• Avoid using limiting phrases that may be hurting your podcast's growth and reach.
• The riches is in the niches.
• Fear of judgment or waiting for the perfect time can hold you back from launching your podcast, but remember that momentum is key.
• Don't let perceived obstacles like budget or audience size stop you from creating a successful podcast. Look for creative solutions and opportunities to...

What makes a podcast successful?

Success, for starters, means different things for different podcasters, and it certainly changes with time.

The tools evolve, and so does the strategy of making a successful podcast.

As a multilingual professional, I’ve produced hundreds of hours of podcast content as a producer, and co-host, since launching my first podcast back in Portugal in 2008. Since then, I’ve moved to London, UK, and I’m currently in Dallas, Texas, US, and the journey has taken me through incredible experiences that taught me everything I know today about podcasting.

With this podcast, I will be sharing the ins and out of how to create a show that helps you grow online in a way that works for you and avoids overwhelm.

Using my background in content strategy and media production, and my commitment to ethical podcasting, I'll teach you to create an authentic, long-term podcast strategy while having fun with the process.

Topics discussed in this episode:

• Podcast Growth
• Podcast Content Strategies
• My journey through podcasting, live radio, broadcasting and digital marketing
• Types of podcast episodes
• What The Podcast Space will help you grow
• What makes a podcast great
• Challenge the status Quo

Takeaways from this episode:

• You don’t need to have years of experience in an industry to launch a podcast.
• After years of working as a producer and helping spread the expertise of other business owners, I’m now launching my own podcast to share my own knowledge.
• Every podcaster should push their comfort zone further with every episode: for me, I decided to launch a video podcast.
• Releasing imperfect content allows you to progress more than creating the perfect strategy that never sees the light of day.
• Radio, online radio, podcasting look vary from country to country.

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Visit our website for more Podcast Resources: www.thepodcastspace.com/resources

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Connect to us on social media:

YouTube Channel: https://www.youtube.com/channel/UCjB4ztIRQBFadQ3C8OVZvDA

Instagram https://www.instagram.com/thepodcastspace

Facebook https://www.facebook.com/thepodcastspace

Twitter https://twitter.com/thepodcastspace​

LinkedIn https://www.linkedin.com/company/the-podcast-space

Pinterest https://www.pinterest.com/thepodcastspace

Mastering the Art of Podcast Growth: Secrets to Extraordinary Success during Sabbaticals

A sabbatical - an extended break or hiatus - is a concept most of us are familiar with. In academia, it's a well-established practice. In the corporate world, it's gaining recognition. But have you ever thought about taking a sabbatical from your podcast?

In this podcast episode, I’m sharing my recent experience of taking a 5-week sabbatical from my podcast and business. I’ll be updating you on the unexpected journey, the lessons learned, and tips for other podcasters considering a break. I’ll also break down how I prepared for my time away, and how I took my knowledge in content strategy and listener behavior to craft a plan that worked for my podcast while I was gone.

Embarking on a Podcast Sabbatical

My sabbatical was an opportunity to reconnect with myself, friends and family, taking time from the week-to-week rut of publishing podcast content, but also to think bigger picture about what truly lights me up.

By scaling back on social media and emails, I’ve opted for a "post and ghost" strategy, expecting it to be a viable option to provide educational content to my audience while I was away. However, this tactic confirmed what I expected, causing a noticeable decrease in my social media reach, especially on Instagram. Engagement matters, and if you're planning a sabbatical, consider how you'll maintain audience interaction- in my case, Instagram will be off the books.

The Unexpected Surge in Podcast Popularity

While away, I’ve noticed something unusual. My podcast downloads surged by a staggering 1200% over the month, catapulting The Podcast Space into the top 15 Marketing charts in Portugal and Sweden. Initially, I’ve suspected bot activity but realized that this unexpected popularity had more to it - at least in the organic aspect of it. The engagement on Spotify and Apple Podcasts also grew, and I’ve received several positive messages from listeners, revealing that the content was being appreciated and consumed heavily even during my absence.

My sabbatical proved that taking a break doesn't necessarily mean losing your audience or your business momentum. Instead, it can result in unexpected benefits, like a surprising surge in podcast popularity or listener appreciation.

Planning for a Podcast Sabbatical

A sabbatical doesn't have to be an all-or-nothing proposition. There are three types of sabbaticals: one where you do absolutely nothing, one where you focus on learning something new, and a hybrid of both.

During my break, I chose the hybrid approach, taking the time to upskill by reading and learning new things, speaking a few different languages (I’m multilingual after all) while also disconnecting from work.

The Aftermath of a Podcast Sabbatical

In conclusion, a podcast sabbatical, when planned and executed correctly, can be a beneficial move. Not only can it provide the much-needed break for the host, but it can also lead to unexpected growth and engagement for the podcast.

If you're considering a sabbatical, this podcast episode is a must-listen, packed with practical insights, personal experiences, and invaluable tips to ensure your podcast doesn't just survive your break, but thrives.

Full resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

https://thepodcastspace.com/podcast/34-a-1200-download-increase-listener-engagement-wins-sabbatical

Feeling stuck? Book a Podcast Power...

The podcasting landscape has evolved significantly over the years, with 2024 offering a new set of challenges and opportunities for podcasters. Attending industry conferences like Podcast Movement Evolutions can provide valuable insights into the latest trends and strategies for growing your podcast effectively.

At the recent Podcast Movement Evolutions in LA, a plethora of key takeaways were shared that can help podcasters stay ahead of the curve and enhance their show's success. In this podcast episode, we'll delve into the main trends highlighted during the conferences and offer guidance on what podcasters should be focusing on in the coming year.

Timestamps:

• 00:00 The Evolution of Podcasting: Insights from Podcast Movement Evolutions
• 01:22 Exploring Multilingual Podcasts: Opportunities and Challenges
• 04:30 The Power of Podcast Ads: Strategies and Insights
• 06:53 Mastering Podcast SEO: Tips for Boosting Discoverability
• 10:23 Embracing AI in Podcasting: The Future of Production
• 13:02 YouTube and Video Podcasting: Maximizing Your Reach
• 17:08 Building Community and Content: Key Takeaways from Podcast Movement
• 18:29 The Growing Podcast Audience: Trends and Opportunities
• 20:27 Cross-Promotion and Guesting: Organic Growth Strategies
• 21:47 Boosting Listener Engagement on Social Media
• 26:49 Conclusion: Embracing Change and Moving Forward

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/65-the-future-of-podcasting-according-to-podcast-movement-evolutions-2024-main-takeaways-and-trends

• Want to learn more about my coaching program PodParty Success Roadmap? Book a call: www.thepodcastspace.com/grow-roi
• Affiliate links mentioned in the episode: Captivate.fm (https://bit.ly/3ZFbvjQ) and Decript (https://get.descript.com/tpm8vv079uxf)
• Maximize Your Podcast Content Instant Access Course - www.thepodcastspace.com/course
• Yesenia Bocanegra’s website: https://www.focusandbloomstudios.com/focusandbloom

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e...

Navigating the Summer Breaks and Planning for Success in Podcasting

Podcasting has become a popular medium for sharing ideas, knowledge, and stories. However, many podcasters face a challenge during the summer months - to continue with their regular podcasting schedule or to take a break. In this episode, we delve into the potential advantages and pitfalls of taking a break during the summer months and offers strategies for success for those who use a podcast as a tool for their business.

Podcast Breaks for Summer: Pros and Cons

The episode begins by exploring the pros and cons of taking a podcast break during the summer. Using industry data, I’ve examines whether audiences are still actively listening during these months, which podcast categories see a significant drop in listenership, and how the choice of topics can influence this summer dip.

For small-scale podcasters contemplating a break, the episode shares strategies to maximize the summer, should they choose to continue with their podcasting. It also stresses the importance of understanding your listeners' routines and their motivation to learn during the summer months.

Taking a Podcast Break: Assessments and Planning

The second half of the episode emphasizes the importance of assessing your podcast's performance and taking time to plan for the last quarter of the year. It warns against prematurely going on a break, as it may result in losing potential clients and listeners. The episode also highlights how consistently podcasting, even if it feels uncomfortable, can boost your confidence and consistency.

Staying Engaged with Your Podcast Audience

The episode also explores how to stay engaged with your podcast listeners while taking a break during the summer months. It discusses the potential of using platforms like Instagram to communicate with your audience and the importance of upskilling during your summer break.

Resources mentioned in the episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Episode 24: Tight schedule? Try these 3 effective episode styles

Episode 20: Solo Episodes

Social media course for Podcasters: https://bit.ly/3CsTtXg

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Endless skill up when you podcast

Your podcast is more than just online content for your brand: when used correctly, the podcast can boost your business, but the biggest boost will be in yourself!

Before diving into the actual skills, let’s take a minute to acknowledge that apart from the obvious improvement in your public speaking skills, all of these will only occur when you’re truly committed to growth.

The true up level only happens when you’re:

1. willing to actually improve
2. self-aware
3. listening back to older episodes
4. hiring a podcast coach in whatever need you have when you’re stuck.

Which skills do you master when you Podcast?

1. Improvisation Skills

Welcome to the world of podcasting, where improvisation takes center stage. As a podcast host, you'll quickly become a master of thinking on your feet, crafting engaging conversations on the fly, and navigating unexpected twists and turns with ease.

2. Interpersonal Skills

In today's digital age, many of us struggle to connect with strangers due to social anxiety or limited practice. But imagine honing your interpersonal skills while being in complete control of the conversation, discussing topics you're passionate about. Think of it as a safe space to practice socialization, even during a pandemic.

3. Interviewing and Listening Skills

Being a great interviewer means being an exceptional listener. A skilled host picks up on subtle nuances in their guests' responses, allowing for deeper, more engaging conversations. A well-prepared host knows that curiosity and flexibility, rather than sticking rigidly to a script, lead to compelling interviews.

4. Networking Skills

Networking can be daunting, but it's all about perspective. Shift from seeing it as "forced meetings" to discover common ground and learning from others. Remember, "your network is your net worth," and podcasting provides a unique platform to expand your circle of influence.

5. Pitching Skills

Hosting a podcast allows you to pitch various ideas, messages, and skills simultaneously. You can present your agenda directly to listeners, indirectly showcase your expertise, and introduce your services—all in an intimate and engaging way.

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/35-skills-you-will-master-podcasting

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our

Do you want to level up your podcasting game?

Are you interested in understanding user behavior to achieve a new level of success in your podcast?

If the answer is yes, then you must listen to this episode featuring Melina Palmer, CEO of the Brainy Business and host of the Brainy Business podcast. Her expertise in applied behavioral economics will transform the way you approach your content creation and marketing strategies!

Applying behavior economics to find your podcast’s blind spots

In this podcast episode, we explore the fascinating world of user behavior and how to apply it to fast-track your podcast success. We discuss how to find your tribe, create a voice that resonates with your audience, and leverage your podcast to achieve your unique vision of success. Additionally, we dive into the importance of understanding what success means to you, avoiding getting caught up in vanity metrics, and focusing on what comes next in your podcasting journey.

Melina shares how she set the podcast to not only educate, but to lead amazing projects and big-name brands to work with her, and also teaching a certificate program in applied behavioral economics at Texas A&M, and even landing a book deal. She emphasizes the value of kindness and respect in the industry and describes how podcasting can be an act of self-care.

My favorite part of the interview is to hear Melina talk about how she found her ‘blue ocean’ strategy in her industry, and how her work is now featured in Inc. Magazine, all thanks to her dedication and hard work on her weekly podcast.

Why User Behavior Matters

Melina emphasizes the importance of considering user behavior when creating content: understanding the psychology behind why people buy, helps you can leverage your podcast to achieve the success you’re looking for. Avoid comparing yourself to others, and remember that it's not necessary to be on all social media channels all the time to reach success.

Success in Niche Podcasting

Melina explains how her background in marketing and brand strategy helped her create her podcast and find success. Understand what success means to you when it comes to podcasting and focus on building relationships that can lead to future opportunities. Remember that vanity metrics such as thousands of downloads don't mean much when you don’t have clarity on what you want listeners to do next.

Podcasting, Psychology, and Being Kind

Melina shares inspirational stories of collaborating with extremely talented people, how teaching a certificate program in applied behavioral economics at Texas A&M came through a loyal listener that she engaged with after doing a regular shout out on her show. She emphasizes the importance of being kind (like Betty White) and respectful to people in the industry and the rewards it can bring. Podcasting can be an act of self-care, and if you love what you do, you become magnetic.

Maximizing Podcast Content Value

Learn how to leverage content to create a successful podcast, and be open about the work you do - mention it multiple times to attract potential clients. Additionally, consider creating episodes that listeners can refer to when they need help or advice, as you’ll be saving yourself time in future conversations.

Takeaways from this episode:

• By focusing on creating value-first content, you’re signaling to your listeners that you’re the right person to do the work.
• Never underestimate how being the first disruptor in your industry can give you a competitive advantage in your industry for years to come.
• Having a podcast is still considered a higher value medium compared to writing articles or blogs - you can still impress

As a small business owner, you may have considered launching a podcast to reach your target audience and grow your brand. Podcast interviews are a popular format, but have you ever considered incorporating solo podcast episodes into your content strategy? Solo episodes can turn regular listeners into warm leads, provide educational content, and help you achieve your podcasting goals. In this episode, I’ll be sharing the true power of solo podcast episodes and how they can elevate your podcast’s content strategy.

The Importance of Solo Podcast Episodes

Solo podcast episodes are an important part of your content strategy, as they can provide a more intimate and focused conversation with your listeners. By creating educational content, deepening relationships in your industry, helping people understand if you’re the right professional to help them, crafting thought leadership content, and creating YouTube and organic search content, solo episodes can contribute to the growth and success of your podcast.

Creating Effective Solo Podcast Episodes

To create effective solo podcast episodes, focus on one topic per episode to make marketing easier and ensure your content is valuable to your listeners. The ideal length of solo episodes can vary, but it's important to keep your content concise and to the point. Avoid using music or sound effects in your solo episodes, as they can distract from the message you are trying to convey.

Transitioning to Solo Podcasting

If you're unsure how to start incorporating solo episodes into your podcast, begin by practicing your speaking skills through short videos or Instagram stories-that was exactly the strategy I used to ‘trick’ myself into doing it in a bite-size format back in 2020! This will help you become more comfortable speaking on camera and focusing on a single topic.

Additionally, consider repurposing existing content, such as blog posts or FAQs, into solo podcast episodes. This can help you create valuable content for your listeners while also saving time and effort in the content creation process.

Takeaways from this episode:

• Solo podcast episodes can be a powerful addition to your content strategy, helping you connect with your audience and grow your small business.
• By focusing on one topic per episode and practicing your speaking skills, you can create valuable content that resonates with your listeners and helps you achieve your podcasting goals.
• Don't be afraid to embrace the opportunity to create imperfect content that moves your business forward, and discover the power of solo podcast episodes.

Resources mentioned in the episode:

Full article: https://www.thepodcastspace.com/podcast/20-solo-episodes

Episode 17: 5 Practical ways to increase listener trust, connection and emotional resonance

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Enroll in our Podcast Friends and Trends Membership: https://bit.ly/3Y9on0C...

The power of bilingual content in podcasting is immense.

Not only does it allow creators to reach a broader audience, but it also provides an opportunity for listeners to connect on a deeper level with the content. In this podcast episode, we explore the fascinating world of Hispanic engagement and bilingual content creation in the podcasting industry with Yesenia Bocanegra, a bilingual podcaster and video coach.

Yesenia shares her inspiring journey of creating two podcasts, Focus in Bloom and Bloom Creativo, and the strategies she employed in navigating the podcasting landscape. She emphasizes the importance of mindset and provides practical tips to help other creators stay the course.

Chapters:

• (0:00:00) - Hispanic Engagement in Podcast World
• (0:06:18) - Creating Content in Multiple Languages
• (0:12:21) - Imposter Syndrome in Multilingual Content Creation
• (0:19:02) - Imposter Syndrome and Identity in Content
• (0:26:36) - Language and Culture's Impact on Consumption
• (0:32:16) - Language Barrier and Multilingual Content Creation

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/39-power-of-latine-audiences-bilingual-content-yesenia-bocanegra

Downside of the 'Fake it until you make it': https://www.thepodcastspace.com/podcast/38-should-you-fake-it-until-you-make-it-podcasting

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Did you know that the top two reasons for Podfade (podcasts that suddenly drop off the face of the Earth) are overwhelm, and lack of interest in podcasting?

The thing is that Podfade doesn't need to happen to you, if you're proactive and creative about your process.

I've created this episode to help you think of podcasting as an actual process to experiment with. At the end of the day, it's your show, so you can call the shots on the best ways to podcast. But you may be asking yourself…

How can I podcast on the go?

The answer is simple: consider how you best work, and don’t be afraid to try new things!

If your brain gets activated when you:

• go for a walk
• go on road trips
• like to be in nature or gardening
• are in new places

Then you have to consider podcasting outside your studio walls.

Topics covered in this episode:

• Podcast on the go
• Podfade
• Podcast overwhelm
• Podcast experimentation
• Podcast content
• Podcast ideas

Takeaways from this episode:

• Experimentation leads to newfound creativity in your podcast process.
• As long as you set up expectations with your audience, it’s possible to create professional content that is more ‘mobile’, or that doesn’t have ‘studio quality’.
• Podfade happens because of a lack of a process that works with the podcaster’s routine and habits.
• Not enough podcasters experiment with podcasting on the go because they think they’re supposed to be stuck at the studio, creating content.

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

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The creator economy is here to stay.

Being a creator today means that if you have something valuable to say, you will be able to grow a following.

But what most podcasters and business owners just like yourself forget, is that it isn't just about starting a podcast / video blog / social media account that's hard. The hardest part about the content creation journey is staying in the game.

I often tell my podcast clients not to worry when a competitor (or peer) launches a podcast, because if their intentions/ efforts aren't in the right place, they're likely to give up the show after a mere 10-20 episodes - yes, I've seen it countless times. And if they do happen to stick with it, then it provides an opportunity to potentially do a podcast swap and cross promote shows - so a win, win!

However, being part of this creator economy comes at a price: you need to feed the content machine in order to achieve your goals (we’ve covered that in detail on episode 4: 7 Goals you can set for your podcast).

But how do you stay consistent (and motivated) as a content guru?

It all comes down to 3 elements, mainly focused on one external and two internal factors:

• External perception / social expectations
• Your Zone of Genius
• Your optimal creation Zone

In the episode, I talk about how these manifest, and how to shift your mindset in order to create content like a guru.

Extra TIP: Keep reminders of your zone of genius, podcast reviews, client testimonials and other positive elements nearby when you’re recording - they’ll remind you of how much of a legacy you’re creating for them!

Topics covered on this episode:

• Base of content creation
• Podcast Consistency
• Content Strategy
• Content growth for podcasters

Takeaways from the episode:

• Staying in the long game will pay off. Most content creators give up after 10-20 episodes being published.
• Focusing on serving your community should be your focus, not trying to curate a perfect image of yourself for your peers.
• How you create content is different than most people- maybe your schedule doesn’t allow for weekly interviews, or you’ve been feeling overwhelmed with a video podcast. Whatever it is, it’s time to revisit what you’re doing in order to create excitement and momentum that drives engagement!

Resources mentioned in the episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

4: 7 Goals you can set for your podcast: https://www.thepodcastspace.com/podcast/4-7goals

10: 10 signs that show that you’re podcasting out of fear: https://www.thepodcastspace.com/podcast/10-signs-podcasting-fear

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more...

Do you wish you could optimize and scale your podcast processes so that when you're looking at your show, you actually feel excited to hit record, publish, and talk to your guests, rather than feeling overwhelmed? As podcast hosts, we have so much to think about, and sometimes, we don't have the time to think strategically about our show, and determine which actions will drive us forward or hold us back.

In this podcast episode, I'm thrilled to recount my experience working with my Podcast Power Hour Retainer client Fanny Dunagan, a LinkedIn content strategist for people in tech through her company, Pathlinks. Even though Fanny is an experienced content creator, her struggles and successes are shared by less experienced podcasters so if you’re still in the early months of your podcast journey, take a listen.

Chapters:

• 00:00 Introduction to Podcast Optimization
• 00:30 Meet Fanny Dunagan: LinkedIn Content Strategist
• 02:01 The Power of Podcast Audits in Optimizing your Podcast
• 04:46 Overcoming Overwhelm with Podcast Coaching
• 05:46 Top Takeaways from Coaching Sessions
• 11:47 The Importance of Delegation as a Host and an Entrepreneur
• 15:55 Leveraging Metrics for Podcast Sponsorship
• 19:33 Applying for Awards and Recognitions
• 27:19 Final Thoughts and Contact Information

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/76-how-podcast-coaching-and-strategy-helped-my-client-fanny-dunagan-win-an-award-reduce-overwhelm-and-scale-the-podcast

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

Podcasting is one of the most popular forms of media today, and it is growing in popularity every day. So much so that many people podcast out of passion, while others podcast out of fear. In fact, you could be Podcasting out of fear and you may not have noticed it. Fear can be detrimental to both the podcaster and the listener: that’s why it is important to recognize the signs so that you can pivot into a more positive place!

In this episode, I cover the 10 signs that show that you’re diving into fear-based content, and explain what to do instead.

Topics covered in this episode:

• How to Identify Signs of Fear-Based Podcasting
• Crafting Perfect Content vs. Good Enough Content
• Using Language Appropriate for Your Listeners
• Finding your voice
• Humanizing Your Brand with Imperfect Content
• Avoiding Talking Over Your Listeners' Heads

Takeaways from the episode:

• As someone who's worked with 50+ hosts over the years, I can tell when a host is podcasting in a fear-based mindset - and no, it's not coming from their voice, but from the content itself!
• There are a lot of reasons why you may move from a passion or purpose-driven episode, to one focused on fear. Sometimes it's because a stranger on the internet made a mean comment, or because you're still finding your voice.
• Here are top 5 reasons that give fear away: Constantly over explaining the content, Putting the content through your peers' magnifying lens at all times, Obsessing over 'perfection' to the point that the episodes get re-recorded often, Creating highly complex and hard-to-follow episodes, Not wanting to be 'salesy'

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

How to Sound more like the real you, with voice coach Nic Redman: https://www.thepodcastspace.com/podcast/6-how-to-sound-more-like-the-real-you-with-voice-coach-nic-redman

7 Goals you can determine for your podcast: https://www.thepodcastspace.com/podcast/4-7goals

Visit our website for more Podcast Resources: www.thepodcastspace.com/resources

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

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Have you ever wondered why people tune in to podcasts?

What makes them hit that subscribe button and eagerly await each new episode? In this episode, we will delve into the two main reasons why people listen to podcasts, explore the pros and cons of each approach, and uncover some valuable tips for creating a successful podcast that resonates with your audience.

Uncovering the Driving Forces Behind Podcast Consumption

When it comes to understanding the allure of podcasts, it all boils down to two key elements:

• the topic,
• the personality.
• Listeners are drawn to podcasts either because they have a genuine interest in the subject matter being discussed or because they connect with the host on a personal level (who doesn’t want to be a fly-in-the-wall with two besties discussing life?)

e

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://thepodcastspace.com/podcast/69-the-2-reasons-why-people-listen-to-podcasts-pros-and-cons-and-strategies-for-hosts

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

The ebbs and flows of the journey of a content creator

What happens behind the lens and microphone of a content creator? A lot.

Being a creator and podcaster today can mean a variety of things. But how do you figure out what works for you, and how long to do it for until it’s time to switch it up?

Lloyd George is a content creator by night & project manager by day. His company Cre8tor Hub helps content creators start, manage and grow their podcast.  I first met Lloyd after scrolling through TikTok and stumbling (and obsessing about his) incredible videos about his podcast journey.

Since January 2022, he’s accumulated over 1.5 million views and has continued building a community of aspiring podcasters through tips, giveaways, and resourceful content for beginners. Lloyd started dabbing into the podcasting world in 2018, and I’ve invited him on the show so that he could share his experience of starting a podcast and how it has increased his confidence not only in the podcasting world but in his personal life as well.

No one says, 'if you're not going to be a multi-book author, don't write.'

(Podcasting) is a creative journey of exploration, and the more you do it, you'll find out if you like it and not, but you'll never know if you never try.

Lloyd George

It’s all about Mindset and Community

Mindset can be limiting, or freeing, and so Lloyd and I also dived into the scarcity mindset that many creators have (especially podcasters!) and how instead of viewing other creators as competition, you can support and share their content or use it as a starting point for your own episode. Spoiler alert: we’re stronger together!

Lloyd and I share our love for creating community through authentic content, and this episode ended up being more of a conversation of two creators who ‘met’ (virtually) after months of following and admiring each other’s work online, so I also ended up unveiling a lot of my own process of The Podcast Space’s online strategy, building a Membership, a course, and allowing myself to figure it out as I go. We speak about the ups and downs of the content creation journey and the importance of being part of a community in order to stay motivated in the long run.

We also focus on the importance of making small tweaks to your content creation process, which can have a big impact on your podcast: Lloyd shares how tweaking his podcast flow almost doubled his episode downloads. And what you need to know in order to create content that performs well on Instagram, TikTok, YouTube and more.

Topics discussed in this episode:

• Podcast process
• The journey of the content creator
• Podcast content strategy
• Limiting beliefs as a podcaster
• How to start your journey in podcasting

Takeaways from this episode:

• Try new things regularly: Try new things every 2 weeks to keep your content fresh and interesting. This can lead to finding a new approach that works better for you and your audience.
• Optimize your content: Optimize your content for the platform you have chosen to focus on, for example, for YouTube, use keywords in the title and tags, have an attention-grabbing thumbnail, and upload from your desktop to increase likelihood of success.
• Be part of a community: Being part of a supportive community can help you overcome challenges and stay motivated. Support other creators and use their content as a starting point for your own ideas.
• Make an impact: Instead of trying to produce the perfect piece of content, focus on making an impact and getting someone to think....

As a podcaster, do you often wonder how to enhance your podcast's visibility on Google? In an era of rapidly evolving technology, the answer is at the heart of search engine optimization (SEO). It's no secret that Google loves rich, multimedia content. Thus, optimizing your podcasts for SEO is an absolute game-changer.

Let's talk about how to do this effectively.

When optimizing your podcasts for Google, it's vital to focus on two key aspects. Firstly, improve your page speed. Faster pages can captivate and hold your audience's attention. Techniques such as compressing images and embedding videos can help achieve this. Remember, Google values user interaction, and the longer your audience stays on your page, the better.

Secondly, make use of multimedia content. Google's algorithms favor pages that have a variety of content forms, not just text. Engaging infographics, intriguing videos, and high-quality images can boost your SEO ranking significantly.

Want to learn more?

For the full list of links, resources and show notes, please visit:

https://bit.ly/3Qbpz0j

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

Feeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour

Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

Have you ever felt discouraged because you couldn't see the impact of your podcast?

You're not alone.

As a podcaster, it's common to go through ups and downs, feeling like you're shouting into the void at times. But remember, success in podcasting is a marathon, not a sprint. In this episode, we'll explore practical tools to help you stay motivated when you can't see the immediate impact of your podcast.

Top 3:

1. Don't Make Long-Term Decisions on a Bad Day

2. Revisit Your Why

3. Combat overwhelm

Timestamps:

• 00:00 Introduction: The Impact of Podcasting
• 01:17 The Reality of Podcasting: A Marathon, Not a Sprint
• 02:18 Practical Tools to Stay Motivated
• 04:32 Revisiting Your 'Why' and Setting Realistic Expectations
• 07:19 Overcoming Overwhelm: Adjusting Your Podcasting Frequency
• 09:17 Weighing the Pros and Cons of Podcasting
• 11:51 Moving Past Your Ego: The Realities of Online Success
• 17:44 The Invisible Impact: Recognizing Your Silent Audience
• 19:31 Conclusion: Staying in the Game and Making an Impact

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/59-how-to-stay-motivated-when-you-cant-yet-see-the-impact-of-your-podcast

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a Word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

As a creator, receiving feedback isn’t always easy. Our podcasts are personal projects where we invest so much of ourselves so it can be frightening to hear what others think, especially when the feedback isn't delivered skillfully or feels unkind. Many podcasters, fearing criticism, avoid seeking the coaching or consulting that could help their podcast grow.

As an award-winning podcast marketer and coach who specializes in helping impact-driven podcasters become visible thought leaders and achieve their business goals, I'm here to share how you can reframe feedback as a tool for growth, revealing blind spots and unlocking potential you may not have seen.

Chapters:

• 00:00 Introduction to Feedback in Podcasting
• 01:11 Understanding the Fear of Feedback
• 03:56 The Importance of Being Coachable
• 05:53 Overcoming Feedback Deflection
• 08:22 Embracing Constructive Criticism
• 11:51 Final Thoughts and Invitation

Resources mentioned in this episode:

Let's work together to grow your podcast. Book your discovery call:

https://bit.ly/PPodParty

For the full list of links, resources and show notes, please visit:

https://www.thepodcastspace.com/podcast/s2-e87-blind-spots-and-breakthroughs-the-role-of-feedback-in-podcast-growth

Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c

Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf

Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10 

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