The NxT Podcast (NxT - House of Luxury Branding)

Let’s start here!
In this episode, you’ll discover the “why” of this podcast. I’ll introduce myself and share with you my experience and a few lessons I’ve learned in my career that have made NxT what it is today.
Grab a ☕ (or a 🍷) and click on "Play" now!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here.
🖥️ More informations about NxT here.

For several weeks now, a new trend appeared - "superfake" products - and poses a lot of challenges to the luxury industry.
What is the value of a luxury brand and the future of it if a counterfeit can beat the original?
Did these brands build a branding powerful enough to maintain their sales and their prestige around their history (and not only around their products)?
What is the future of online second-hand platforms and their certifier experts when EVEN the brands are unable to detect these counterfeits? 
Grab a ☕ (or a 🍷) and click on "Play" to get my point of view!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

Few questions to ask yourself in order to discover if your company is just a business or a real and powerful brand.
Grab a ☕ (or a 🍷) and click on "Play" to get my point of view!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

Rebranding always is a huge work on your business image but until they start it, few people realize that it's also a big and deep work on themselves. Whether you are your company's face or not, rebranding your whole business is challenging and you could be surprised by the implications... even in your personal life!
Grab a ☕ (or a 🍷) and click on "Play" to get my experience about it!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

A client asked me this question few weeks ago...
So grab a ☕ (or a 🍷) and click on "Play" to get my point of view (you may be surprised!)!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

Branding is consistency... And it is much more relevant when YOU are the face of your brand! Do you embody your brand in the best way possible?
Grab a ☕ (or a 🍷) and click on "Play" to get more information about it!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

Quoted CEOs :

• Chiara Mazzucco
• Denise Duffield-Thomas

I'm always surprised when I hear that branding agencies still uses "color psychology" in 2023... Because since the day I was graduated, I always refused to apply it to the brands I created 🙂 

So grab a ☕ (or a 🍷) and click on "Play" to get my experience about it!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

For few years now, a new trend is invading the coaching industry: practicing "high ticket" prices. But does paying a huge amount of money always ensure you to get a luxury service? Not sure...
Grab a ☕ (or a 🍷) and click on "Play" to get my opinion about it!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

Brand identity may not only be restricted to a visual identity.
Branding is SO MUCH more. And this presuppose a huge work on your brand personality.

Let's grab a ☕ (or a 🍷) and click on "Play" to get to know more about it and discover the 2 big questions I ask to all my clients in order to build their brand personality!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

These terms are usually used equally, but they don’t have the same meaning, even if with the common use, you basically understand what people are talking about. As every word has a meaning, I was wondering if you knew the signification and the differences between all these words so I decided to dedicate a podcast episode to this!  Grab a ☕ (or a 🍷) and click on "Play" to talk about this!

 
💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

Preparing and doing a branding photoshoot is still PURE JOY for me ! I spent SO MANY years in studios, working with models and luxury brands in Paris and Geneva as a creative director that I wanted to give you few tips about how to rock your own photoshoot!  Grab a ☕ (or a 🍷) and click on "Play" to discover few tips about this!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
📸 Ready to get the best photoshoot ever? Click here!

Have you ever thought about your brand fragrance? Have you ever thought creating a specific fragrance for your brand, as a whole sensorial marketing strategy ?How could you translate your brand's smell according to your brand universe?
Grab a ☕ (or a 🍷), click on "Play" and let’s talk about this!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

Logo, brand, brand identity, brand image, branding
These terms are usually used equally, but they don’t have the same meaning, even if with the common use, you basically understand what people are talking about. As every word has a meaning, I was wondering if you knew the signification and the differences between all these words so I decided to dedicate a podcast episode to this!
Grab a ☕ (or a 🍷) and click on "Play" to get my point of view!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

Today I wanted to talk to you about language.
Because I’m convinced that language is a vibe.
And because it is also part of your branding.
Let's grab a ☕ (or a 🍷) and click on "Play" to get to know more about it and debate about that!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

If you follow me for a while here or on Instagram, you know how I love photoshooting, how I love the creative direction I can do for my clients and how I enjoy being on a set.
Today I wanted to answer a question my clients usually ask me: "How often do I need to photoshoot for my brand?"

Let's grab a ☕ (or a 🍷) and click on "Play" to discover what I answer them!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
📸 Ready to get the best photoshoot ever? Click here!

As a branding expert and a networking lover, I am used to meet entrepreneures who are working on their brand.
And sometimes, I hear things that could kill me as a branding expert, even more as a luxury brand strategist.
Especially when these entrepreneures are explaining me that they are looking to reach a luxury positioning…

Let's grab  a ☕ (or a 🍷), click on "Play" and let me explain why!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

Today we’ll talk about merchandising. Few clients asked me my opinion about merchandising! Is Merchandising still alive ? Is merchandising still efficient? Is it still a good idea to invest in merchandising for my company? Let’s see that together!

 Grab a ☕ (or a 🍷) and click on "Play" to get my point of view!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

How to turn your brand from good to stunning?
Maybe your brand is nice, clean and professional.
But does a “nice” brand enough to unleash crowds? To build an empire?
Does a nice brand captivate its audience and leave an indelible impression?

I don’t think so… So let's explore the secrets to craft a truly breathtaking and brand.  Let's grab  a ☕ (or a 🍷) and click on "Play" to get all the informations you need to craft this amazing brand you deserve!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

Maybe you're asking yourself that question: when should I rebrand my company?
Maybe you have that feeling that something is not aligned anymore, but you don't really know what (and your brand doesn't look that bad)...

Let's grab  a ☕ (or a 🍷) and click on "Play" to discover if the time has come to rebrand!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

Doing a photoshooting is creating visual storytelling, where every frame becomes a masterpiece that embodies the essence of your brand. These 11 expert tips will help you create captivating visuals that resonate with your audience and elevate your brand's presence!
So grab a ☕ (or a 🍷) and click on "Play" to discover my secret to get the craziest photoshoot!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
📸 Ready to get the best photoshoot ever? Click here!

Grab a ☕ (or a 🍷) and click on "Play" to discover few tips about this!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

You know how I LOVE fabrics and how often I use it in my client’s branding. I already told you that a powerful brand is a brand that activate your audience’s 5 senses. But you may not really see how a piece of leather can create an emotion and touch the heart of your audience. 
Grab a ☕ (or a 🍷) and click on "Play" to get my point of view!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

I know how difficult it is to find the perfect match when you are looking for contractors.
Not only it is difficult to deleguate when you’re used to do EVERYTHING by yourself but also you don’t wanna make a mistake because of the investment you’re making.
Here are the 4 tips I use EVERY time I hire a new contractor for NxT.
Grab a ☕ (or a 🍷) and click on "Play" to get my point of view!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

If you follow me on Instagram, you saw that I spent 5 weeks in California last November.
For sure, I discovered so much more than just landscapes and cities. I was amazed by this crazy mindset entrepreneurs can have!
These are the 5 lessons California taught me as a human but also as a business owner:
Grab a ☕ (or a 🍷) and click on "Play" to get my point of view!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

As the owner of a luxury business, one of my mission is to generate positive emotions to my clients. My goal is to give them the sensation that they are unique, that while working with me, they are treating their business and themselves, and this is how I do it: grab a ☕ (or a 🍷) and click on "Play" to get my point of view!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

If you follow me you know it: I love gifting the one I love, and this includes my clients! And as I told you in previous podcasts, surprising and going beyond your clients’ expectations is part of a luxury brand. This is why gifting is a part of my brand’s experience.

I will give you here my top 8 favorite luxury presents I love gifting my clients. At first sight, this top 8 could seems super classical, but it is not, let me explain why...
Grab a ☕ (or a 🍷) and click on "Play" to get my point of view!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

I LOVE how sensorial marketing can elevate your brand's experience.

Sensorial marketing engages multiple senses to create a holistic and impactful brand experience. While sight and sound are often at the forefront, taste is a potent tool that can evoke powerful emotions, memories, and connections.

Taste is intertwined with emotions and memories, making it a remarkable way to forge lasting connections with your audience. A certain flavor can transport someone back in time or create an instant association with your brand.
Grab a ☕ (or a 🍷) and click on "Play" to discover how to integrate taste in your brand identity!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

In the episode 13, I gave you the difference between ”logo”, “brand identity”, "branding", "brand image" and "brand". I thought that it could be interesting to develop the idea of “Branding” because you can find different SO MANY declensions!
Grab a ☕ (or a 🍷), click on "Play" and get ready to know more about personal branding, CEO branding and human branding.

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

Yes, I am DEFINITE about this point, and I tell you everything.
Grab a ☕ (or a 🍷) and click on "Play" to get my point of view!

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!

In the episode 13, I gave you the difference between ”logo”, “brand identity”, "branding", "brand image" and "brand".
In the episode 28, we talked about personal branding, CEO branding and human branding.
Grab a ☕ (or a 🍷), click on "Play" and get ready to know more about co-branding, de-branding and activist branding.

💬 Want to talk about this episode? Let's chat on Instagram!
🎁 Want to ask a "branding" question and get a tailor-made answer about your business, click here!
🎨 Ready to redefine your own version of luxury and upgrade your brand? Click here!