The NO BULL$H!# Marketing Podcast (Dave Mastovich)

This episode was inspired by a quote from Mimi Ikonn, YouTube influencer, author, fashion mogul, and mom. 

She talks about how Improvement is not about perfection, it’s about progress.

Dave brings his take to her mantra and talks about some other phrases we can all use and work to remember on an ongoing basis to grow personally and professionally.

Dave and Carter go back in time to when a pre-teenage Carter was first on the show.

They also talk about how Dave uses Carter’s love for Chipotle to make the point about the Two Why Questions and Your Big Idea.

Then they dig deep into how Chipotle turned things around after their 2018 issues.

In this episode, Dave discusses how CVS Pharmacy plans to close 900 stores. Karen Lynch, CVS’s CEO, used the phrase growth doesn’t mean getting bigger, it means getting better.

Lynch also emphasizes how it’s important to focus on your core offerings rather than trying to get better at everything.

Dave loves the approach and adds how we can do the same in our personal and professional lives.

Dave breaks down 3 ways to maximize our communication with others when we need to lead, connect, engage and influence them.

Zoom Use Declining? Holograms for Business Meetings? Either Way, You Still Need to Follow These Two Internal Communication Rules.

Dave’s awful customer experience as a decades long subscriber to Bloomberg BusinessWeek inspired this episode tied to Customer Service Guru Shep Hyken’s 3 Reasons Customers Leave.

Dave breaks down his Seinfeld Storytelling Approach and how applying it can help us leverage Age Diversity in the workplace.

 Dave shows how Justin and Nick Mares built a company because they were unable to easily find and buy bone broth. 

But what happened next is a lesson in leadership and learning. 

You’ll love the immediate takeaways you gain from hearing their story. 

Dave talks about how Structure + Discipline = Creative Freedom. This formula is built around 7 Steps to Create Stories to Reach, Connect and Engage Customers and Employees:

1. Define the problem you want to solve through this specific story
2. Develop the Mental Roadmap to draw out ideas and creative thoughts
3. Find the relationship between facts because facts on their own aren't of high value.
4. Eliminate distractions so you can focus on building your story
5. Collaborate--Two or Three minds are better than one
6. Have the Wrong Mentality because you don't have to get it right the first or second draft
7. Show up--Do it. Take the time to build the story. Showing up is the starting point.

Email dave@massolutions.biz to talk about your storytelling today.

The Great Resignation, The Talent War and college graduation season combine to create an intense job interviewing time.

This episode focuses on the 6 Steps to Storytelling Success to help anyone tell their best story when interviewing.

Dave walks through the response he's received while back on the road speaking to groups of leaders and storytellers about Help Wanted: How to Leverage B2E Storytelling to Improve Recruiting, Retention and Results.
He breaks down Inaccurate Onboarding, the impact it makes on employee performance and retention, and how you can fix it.

According to surveys from ADP Research Institute conducted BEFORE the pandemic, only 18% of respondents were fully engaged at work.

That stat probably got worse since the pandemic.

When engagement is at an all-time low, increasing wages and offering flexible work schedules won’t be enough to improve the makeup and performance of your team.

You’ll need a Business to Employee (B2E) Focus which includes 9 Steps to Increase Engagement with Current and Prospective Employees outlined in this episode.

People seek and share information about healthcare through a variety of sources. A 2021 study by the National Academy of Medicine found that social media is a widely used source of medical information by the public but does it pass the CRAP test? 

No bullshit, the CRAP test is real! It was created by librarian Molly Beestrum to verify the credibility of website content and is applied to social media as well…it stands for:

Currency

Reliability

Authority

Purpose/Point of View

Hear how your healthcare organization can benefit from a credible social media and online presence that enables you to pass the CRAP test!

This episode covers:

*Key insights from Nielsen's 2022 Annual Marketing Report and what this means to you and your Medical Marketing.

*How you can leverage both the Art and Science of Storytelling to increase awareness , referrals and patient volume.

*Specific ways to build trust, credibility and social proof with your healthcare storytelling and medical marketing.

This episode focuses on making the most out of your healthcare marketing by beginning with the end in mind.

Storytelling doesn’t come first in healthcare marketing.

Your marketing strategy does. Start with outlining specific goals you want to achieve based on clearly defined target audiences.

Build your marketing roadmap around what actions you want those target audiences to take. What behaviors and mindsets do you want to change?

Then build your storytelling by, for and about those target audiences in a way that educates and motivates them.

Listen for the No BS nuggets to help you take your healthcare marketing to the next level.

Social Proof is a principle of influence around how people want validation that they are making the right choice or proper decision. When they notice the actions of others, it provides compelling guidance and supports their decision making.

Social Proof does not exclusively mean social media proof. In fact, the principle was around long before there ever was such a thing as social media.

Think of how when you walk past a bar or restaurant and how you are more likely to want to go into the one with more people and energy as opposed to the near empty one. That's relying on social proof.

Healthcare Marketing Social Proof is even more critical because of how important and personal our healthcare decisions are.  That's why testimonials, online reviews, case studies, numbers not just data and social media can help tell a healthcare story and provide social proof to current and potential patients.

Dave breaks down No BS Healthcare Marketing Social Proof:

Numbers

Opportunity

Believable

Specific yet Simple

Dave spoke to groups of high school students and they actually taught him something important about storytelling.

This episode focuses on what that is and how you can make sure your story sticks with your target audience.

A client told me "I heard that employees were talking about Us and Them. I realized I was the Them. I'm NOT the Them. How do I get them to understand that?"

It's a problem leaders will encounter at some point when driving change and growth.

This episode focuses on 6 Steps to Reach, Connect and Engage with employees to drive positive change through Business to Employee (B2E) Marketing.

Healthcare leaders can capitalize on the consumerization of healthcare if they shift their mindset and how they present their offerings.

Dave emphasizes that patients lack patience which can be an opportunity for customer experience-focused healthcare companies.

You're also in both the healthcare industry and the tech industry whether you realize it or not.

Your opportunities lie in leveraging both technology and storytelling to show how you can make your patients' lives easier.

Listen to Dave Mastovich talk about why storytelling matters, and who it matters to. Explore why consumers are not the only relevant audience to direct your marketing towards.

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Follow in the footsteps of Jeff Bezos himself as Dave Mastovich discusses the importance of a flywheel. Learn how to have all of your processes and operations build off of each other to continuously grow all aspects of your business.

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Increase your ROI with Dave Mastovich as he talks about how to improve your ‘digital front door’ to save time, build trust, and reduce costs. Follow as he explains how his digital solutions will also help your company obtain and retain customers.

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Listen as Dave Mastovich discusses how to battle medical staff burnout, while obtaining and retaining customers using a three-step process. Save the stress, the time, and the money by utilizing simple strategies your company may already be using in its marketing, like storytelling.

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Today, Dave Mastovich celebrates seven years of the No BS Marketing Show. Listen as he recaps the way the show has evolved over time and what’s in store for the show’s future.

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Learn about the six No BS marketing strategies from Dave Mastovich as he guides you through what he’s learned from his own experience and clients, as well as looking through the websites of several other architectural firms.

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Listen as Dave Mastovich shares his seven steps on how to build a specific business-to-employee marketing plan that will help your business recruit and retain employees and improve their results.

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Business-to-employee (B2E) marketing has driven medical marketing success for decades – take it from Dave Mastovich, who has watched it happen. Find out how to leverage B2E marketing to further your marketing and storytelling plans by listening now.

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Take advantage (or five) of patient-centered marketing as Dave Mastovich describes how individualized communication can go a long way for your healthcare company. Just as patient-centered care is a top priority, patient-centered marketing should be one too.

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So much time is spent on the collection of customer satisfaction data that gets overlooked, unused, or is irrelevant. It turns out Dave Mastovich knows the three things patients, physicians, and employees all consider when deciding whether to be loyal to an organization. Listen to learn what they are and how to utilize them to build loyalty.

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Because almost two-thirds of medical practice revenue comes from current patients, it seems obvious that companies would want to retain existing patients as much as possible. Listen as Dave Mastovich provides five ways to market to existing patients so they want to keep coming back.

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Listen as Dave Mastovich discusses why the way consumers view your brand is important, no matter what size your company may be. Figuring out what your brand currently is and setting goals for your branding is vital to your storytelling success.

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Find the missing link in your digital marketing with Dave Mastovich as he talks about the importance of creating, implementing, and improving upon your strategic marketing plan.

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Wondering whether micro-influencers are a good fit for your marketing strategy? Join Dave Mastovich as he discusses this growing trend and provides useful tips for your healthcare marketing program.

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Ever wondered why and how Dave Mastovich started No Bullshit Marketing? Join him as he outlines the goals he had when starting MASSolutions and how his company’s values apply to you and your company.

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Reevaluate the discussions happening in your company with Dave Mastovich as he talks about the importance of open, direct, respectful, no bullshit communication among leaders and team members.

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Listen as Dave Mastovich explains how to use the MASSolutions core value of scaling with systems and science to scale your business’ marketing and effectively leverage the power of storytelling such that your marketing works more for you.

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Join Dave Mastovich as he dives into the MASSolutions core value, ‘think’. Learn how to harness the power of deep thinking to think for yourself, think beyond yourself, and think about the possibilities.

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In this episode, Dave Mastovich outlines the four essential types of growth for world changing companies, why they are important, and how they will help your company prosper.

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Examine the ‘why’ and ‘how’ of your company using some specific, insightful questions with Dave Mastovich, who also explains how they will help you achieve company growth and transformation. 

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Join Dave Mastovich as he explains the importance of revisiting core values and integrating a culture story into your company’s marketing efforts.

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In this episode, Dave Mastovich discusses the benefits of slowing down amidst the rush and the chaos it causes, how hurry sickness is harmful, and how to avoid it using certain techniques.

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Find out how to discover the everyday genius of your company’s team you might think is ‘nothing’ and why that can improve your storytelling in this episode with Dave Mastovich.

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Discover the details of part two of the Seinfeld storytelling approach, which is the return on investment of invisible contributions at your company with Dave Mastovich.

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Dave Mastovich describes the severity of leadership communication woes and how to overcome them by asking two important questions.

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Dave Mastovich provides the five ways to help with clear internal communication between leaders and employees.

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By focusing on what Dave Mastovich calls MVP storytelling, learn how to create clarity and alignment through communication.

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Dave Mastovich goes over his five steps to effective executive storytelling to help leaders master their storytelling skills and have their audiences walk away with a better understanding of what they heard.

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In this episode, Dave Mastovich explores the concept of a storytelling opportunity inventory. He also discusses the types of stories that could be costing you money, market share, brand, employee retention, and more if they are missing from your storytelling.

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Dave Mastovich discusses his thoroughly tested five-step process for building a systematic referral source marketing program that will bring your healthcare company more and better patients.

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In this episode, Dave Mastovich uses Starbucks and Dunkin’ as an example of how to systematically track data and why it's important for your referral source marketing.

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Join Dave Mastovich as he discusses his tried and true process for creating memorable marketing stories that will change behaviors and mindsets of the target markets that your company needs to reach, connect, engage and influence. 

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In his 500th episode, Dave Mastovich reviews the 10 main lessons he has learned over the course of eight and a half years from podcasting.

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Explore the dynamic world of marketing in streaming services and cable. It's all about understanding The Zap Factor—what makes audiences stay or switch. We’ll dive into why listening to your consumers is crucial. Whether you're in marketing, media, or just curious about how top brands keep their consumers engaged, this is a strategy all markets must keep in mind.

My New Book: No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare Services

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For more resources and to learn more about MASSolutions, head over to https://massolutions.biz

To celebrate Father’s Day, Dave wanted to do something special.

That’s why this week’s episode of the No BS Marketing Show is focused on the lessons his father, Mike “Tike” Mastovich taught him and his brother over the years.

Listen in as Dave shares the 7 leadership traits his father instilled in him at an early age that he’s used throughout his career and as a father himself.

7 Leadership Traits

1. Be vulnerable
2. Respect others
3. Judge people by their character
4. Make the most of each day
5. Be a lifelong learner
6. Commit, no half-assing
7. Leverage the power of storytelling

During a virtual workshop on March 20, 2020, Dave had a lightbulb moment.  He realized he could use the power of Zoom to help businesses connect with their target audiences during the COVID-19 crisis.

From this idea, Dave and our team created a product and service that enabled clients to quickly and easily communicate with key stakeholders like:

• Customers
• Employees
• Potential prospects

Now, business leaders had the platform to tell their authentic story about their business and how they're responding to the global pandemic.

With Dave as the interviewer, we took this concept and paired it with Marcel's skills to add the visual elements to tie these videos together.

Since then, we've done close to 40 Zoom interviews that have enabled our clients to clearly and effectively communicate with their target audiences.

Listen in as Dave and Marcel McCaskill, a key MASSolutions team member who handles our visual content, talk more about how you can leverage the power of video storytelling.

How many storytelling opportunities are you missing?

That's the question Dave answers in this episode of the No BS Marketing Show.

Listen as he digs into the communication tool of storytelling and explains how leaders and professionals can incorporate it into their daily exchanges with employees, customers, and prospects.

The end goal, no matter what, is to reach, connect, and engage with others and in this episode, you'll learn nine ways to maximize your storytelling opportunities and become a better communicator.

When it comes to customer service, business, messaging, meetings, storytelling, you name it, simple is better.

Robert Kiyosaki, world-renowned and bestselling author has a quote in one of his books that says, "An intelligent adult often feels it is demeaning to pay attention to simplistic definitions."

He's making the case that our self-limiting beliefs cause us to fight the simple solution when in reality simple is better.

Listen to this episode of the No BS Marketing Show to hear more from Dave on this topic and how this mindset can be applied to business and beyond.

Ever Wonder How Your Work Was Like 10 Years Ago? Unfortunately for Content Creators, We Can't Hide From It. 

I like to flashback and see if my "hot takes" still have legs years later. 

On this episode, I look back at what I wrote and said about The Decision from a PR and Storytelling standpoint on July 13, 2020.

Here's the recap and some bedtime storytelling/reading from my book Get Where You Want to Go Through Marketing, Selling and Storytelling with an updated perspective and analysis that ties it all back to today.

We are all at a different stage with respect to our Business Storytelling.

Some aren't quite sure what it even is or why they need to do it more.

Others acknowledge the need but delegate it to others.

Some do a little bit of business storytelling on their own but delegate the rest.

Then there are peak performers who are passionate about leveraging the power of business storytelling.

Listen as Dave provides insights, ideas, and actionable takeaways to help you regardless of where you are on your journey.

Carlton Haselrig passed away on July 22, 2020.

Dave pays tribute to the amazing story of the Johnstown native, National Champion Wrestler, NFL Pro Bowler, and MMA wrestler.

Carlton achieved so much, including one that will never be matched, winning 6 NCAA wrestling national championships which led to the creation of The Carlton Haselrig Rule by the NCAA.

ESPN asked to do a 30 for 30 on Carlton but he declined, befitting his humble nature.

Listen as Dave talks about how we all have a story, maybe not as compelling as Carlton's, that we have to tell to reach, influence, engage and connect with others.

Dave reflects on five years of The No BS Marketing Show and how producing an episode every single week for the past 5 years changed him and MASSolutions.

He outlines why he started the podcast and why he still does it.

Dave breaks down what he's learned from the podcast, specifically focusing on the most common traits of successful leaders that he’s interviewed on the show.  

He closes this episode by talking about the future of the show for the next five years and beyond.

Welcome to our client episode celebrating our 5 years of the No Bullshit Marketing platform.

We’ll be using the month of August to celebrate our anniversary as we invited clients, friends, family, and team members to share their insight into the platform.

Here is a list of the guests interviewed for this episode:

• Loriann Putzier, President and Co-Founder of IntegraCare Corporation
• Rhonda Bolding, Marketing Manager of Strada
• Dr. Rhami Mowjood, CEO of Cucamonga Valley Medical Group
• Chris Brodman, Chairman of Metz Lewis Brodman
• Dave Sweet, President of MECCO Marking and Traceability
• Justin Skerbetz, Chief Marketing Officer of Parkland Community Health Plan
• Mike Duckworth, CEO of Duckworth Haggerty
• Dr. Kyle Smart, Chief Medical Officer of Cucamonga Valley Medical Group
• Charles Gounaris, Master Chair of Vintage International
• Dan Weaver, Vice President of Medicare and Medicaid Quality Programs at Gateway Health

This special 5th-anniversary episode features Dave’s son and this Summer’s MASSolutions intern, Brevin, interviewing Dave’s Mom and Dad.

Plus, Alec and Carter give their perspectives on the No BS Marketing platform, MASSolutions AAU, and much more.

Should marketing have a seat at the leadership table?

That’s the question Dave addresses in this week’s episode of the No BS Marketing Show.

This topic ties directly to the senior leadership team at any company no matter the industry or size.

So, if it’s a marketer who’s listening,  the information Dave shares will help you when it comes time to talk to your CEO.

And, if it’s a CEO, president, or any c-suite executive listening, Dave’s advice will help you with your strategic team and leadership team and explain how it all ties back to marketing.

Connect with Dave: LinkedIn

Do you market to generations? Do leaders at your company preach about reaching Millennials or Baby Boomers, Generation X, or Z?

In this episode, Dave walks you through the fallacies of generational marketing and how you can avoid falling prey to the Generation Trap of Marketing.

Connect with Dave: LinkedIn

In this episode, Dave pays tribute to Captain Obvious by discussing two target markets that should be obvious yet are often neglected.

You know Dave is a big basketball guy. In this episode, he explains why Lebron’s continuing, evolving story is an example for all of us with our personal and company brands.

The premiere of the 18th season of the Ellen DeGeneres Show opened with an apology from the host. How did Ellen do?

In this episode, Dave critiques Ellen's apology using references from Aaron Lazare's book called On Apology.

Working with your outside vendors or strategic partners can get frustrating. Dave shares five questions you should ask during the discovery phase to develop clarity about which direction you want to go in.

1. How do you build your project plan?
2. Who is going to be team leader?
3. how will time be managed?
4. What is the prefer way to communicate?
5. Ask for examples of when things got off tracked and how they handled communication with the client. 

Dave's from Pittsburgh and loves the Steelers but he takes the time to show you how Jeff Benedict's book, The Dynasty, about the New England Patriots' success of the last 20 years can help you succeed in business, sports, and life.

Dave outlines how the book shows the unique leadership and communication abilities of the three main characters in the Patriots story: Owner Bob Kraft, Coach Bill Belichick, and Quarterback Tom Brady.

Give it a listen and check out the book here.

Personas were a good concept to help explain and leverage segmentation until creating personas became more about making up names and images for each group (think Hostile Hank, Worried Wanda!). 

That's when it morphed into BULL$H!# Marketing instead of focusing on how real segmentation can help businesses grow.

In this episode, Dave tells you why that happened and how you can avoid the BS and better leverage segmentation.

As an avid reader of the Harvard Business Review, Dave came across an article that influences what he has been explaining his entire career through speaking and writing: Storytelling can make or break your leadership.

That is the title of Jeff Gothelf's article in which he shares five characteristics he found most effective stories to possess.

In this episode, Dave shares his insight on Jeff Gothelf's article from his perspective as a leader and storytelling expert.

Jeff Gothelf works as a coach and keynote speaker to help organizations build better products and executives build better cultures. You can begin to learn more by reading his award-winning book, Lean UX.

Are You Treating Your Employees Like Customers?

You Should Be. It’s called Business to Employee (B2E) Marketing and it was a “must do” for peak performing leaders before the pandemic but now falls under the Essential Leadership Activities category.

In this episode, Dave breaks down how you can improve The 3R’s of B2E Marketing: Recruitment, Retention, and Results (productivity!).

He also admits where he wants and needs to do better and takes the time to thank the MASSolutions team for all they’ve done to help our clients and each other during these challenging times.

Dave gives you big-time value in only 5 minutes by showing you how you can better understand your customer and your marketing opportunity by doing more with your data collection and analysis.

In this episode, Dave discusses how building and improving the customer experience generates a lower cost of selling.



About MASSolutions 

For No Bullshit marketing solutions, including B2E marketing, public relations, and storytelling, contact Pittsburgh Marketing Agency MASSolutions here.

 As individuals, we often devalue the thought of simple solutions and unknowingly look for more complex ideas as we believe the ones with more details get more appreciated than others. 

It's a common problem, but we often forget less is more, simple is better. 

In this episode, Dave discusses using Occam's razor to become more efficient with your storytelling, leadership, and problem-solving.   

 In this episode, Dave discusses the importance of perspective in the midst of how busy we may all be. Through recognition, Dave expresses deep gratitude to his family, team members, and clients who make MASSolutions. 

 In this episode, Dave acknowledges the difference in leadership formalities from the powerful leaders from the 1960s through the 1990s to leaders who are more inclusive. 

Today's leaders can successfully build trust in 3 Ways:

1. Authenticity
2. Logic
3. Empathy

In this episode, Dave walks you through a self-assessment on your most recent emails, videos on your website or social platforms, presentation decks, and meetings to evaluate your storytelling while constructing tips to implement to take your storytelling to the next level.

In this episode, Dave outlines how you can make life easier and grow personally and professionally by taking more and better notes. Sound crazy? Listen and take advantage with these easy to follow tips.

Yes, reading is fun and reading is fundamental. 

You can still watch videos.

You can still listen to podcasts. 

But, what about reading? Did you forget about that one? 

People read less today, especially for enjoyment.  In this episode, Dave goes over the benefits of reading through enhancing your learning skills, communication, and writing. 

In this episode, Dave talks about how the pandemic forced us to change how we communicate. Some leaders leveraged the power of storytelling to sustain or grow despite the difficult environment this year. Others struggled. Hear how you can communicate more and better to your key target audiences in 2021.

In this episode, Dave explains what Information Avoidance is and how it impacts you. He also provides specific ways for you to avoid it.

You hear it in every podcast but yet, do you realize the importance of the statement "the world's only No BS marketing firm?" 

Through the passion of wanting to learn more in his academic field and the inspiration from the teachings of the Father of Marketing, Philip Kotler, Dave created a system that was built on not only creative art, but the behavioral science. 

Eventually, this became what we refer to as the No BS Go-To-Market System; manifesting MASSolutions into becoming the world's only No BS Marketing Firm. 

In this episode, Dave reviews the six traits of the best of the best CEOs.

McKinsey Global Institute surveyed CEOs over the past 25 years from public companies, 25 years worth of data from 3,500 public companies, and they noticed there were six mindsets, six traits of the best of the best CEOs.

1.  Focus on beating the odds
2. Manage performance and health
3. Put dynamics ahead of mechanics
4. Help directors help the business
5. Center on the long-term ‘Why?’
6. Do what only you can do

This episode is about the Sights & Sounds of Marketing circa 1996/97. It all begins with Dave breaking down how the movie Jerry Maguire led to multiple catch phrases...

Show Me the Money!

You Had Me at Hello...

And so many more.

Dave moves onto the other memorable storytelling that happened back then in TV shows, ads, sports, music and pop culture.

He ties it all back to how you can make your story memorable and reach, influence and engage each of your target markets.

Dave talks about Super Bowl Week and all the amazing stories tied to it.

He breaks down how you can make your company or personal brand super, including how you can leverage the Seinfeld Storytelling Approach and reach and engage each target audience.

Dave also touches on his ranking of The Top Super Bowl Ads of All Time 

You gain tips you can use immediately to help with your personal brand story or your company’s.

Dave talks about how important EQ is to leadership and communication. He gives examples from the Post Super Bowl messaging of Tom Brady, Patrick Mahomes, and the New England Patriots.

 Dave mentioned the books On Apology & The Dynasty which he’s referenced in previous blogs and podcasts. 

People often ask Dave “How do I become a great speaker?”

His answer starts with “Are you a great listener?”

In this episode, Dave focuses on why that’s a key question to answer because focusing on being a better listener helps you become a better speaker, presenter, teammate, communicator and leader.

Dave walks through how we have to overcome our brain’s natural tendency to give us mental shortcuts which hurts our ability to listen.

This episode gives you the tips you need to become an active, empathetic and great listener. It will help you become better at all that you do.

In 9 Words, Serena Williams Just Taught a Major Lesson in Emotional Intelligence.

Instead of focusing on Williams abruptly walking away from the interview, which is the reason the press conference made headlines, it was a perfect presentation of "emotional intelligence and personal courage."

In this episode, Dave dives into William's emotional conference and shares his insight from his perspective as a leader.

Link to Mindy Zetlin's article: Click here

Daves chimes in on fellow Vistage member Gustavo Grodnitzky‘s workshop about five generations working together called Ready or Not Here They Come!

Dave ties it back to how important B2E storytelling is to your team.

He even pulls out ‘Getting’ Gen Y from A to Z from back in 2008 and again walks through The Generation Trap of Marketing and how it can hurt your storytelling.

Successful leaders often have a high EQ or Emotional Quotient. Empathy and vulnerability are traits that their teams appreciate and many want to emulate.

Can we learn empathy? Or is it an innate ability?

Mursion is a San Francisco-based company that believes empathy can be taught through virtual reality-based training.

Hear how interacting with avatars just might help us hone our people skills without the risk of negative impact on you or your company.

It's been about a year since the world changed in all aspects of our lives due to COVID-19.

Dave talks about what's changed and what remains the same when it comes to Marketing and Storytelling today and into the future.

We’re celebrating the milestone 400th episode of the No BS Marketing Show by having Dave’s sons Alec, Brevin and Carter return as a follow up to their appearance on Episode 100 way back in late 2016.

Dave asks the same questions about branding, storytelling and marketing that he asked them back then. We even play clips of their answers from episode 100 when they were younger and sounded a bit different.

Hope you enjoy celebrating this milestone with us.

This episode is Part 2 of our celebration of hitting the milestone for 400+ episodes.

Dave's sons Alec, Brevin, and Carter continue to "redo" their appearance from 2016 on Episode 100 by answering the same questions Dave asked them back then.

Check out how much they've changed and how much their marketing views remain the same.

Hope you enjoy celebrating with us.

Storytelling is a key part of effective leadership and strong communication. It’s also the one tool that is used across generations and cultures.

We set out to motivate others with our storytelling but often unknowingly manipulate rather than motivate.

Dave talks about how we can leverage storytelling to motivate rather than manipulate by breaking down what the difference is, when we subconsciously or unintentionally manipulate and how we can better motivate others.

Whether you want to motivate your family, a community organization, others in the workplace or a sports team, this episode is for you.

Leaders drive change, plain and simple. It's a big part of what we do and how we're evaluated over the long-term. How we communicate the why of the change is often as important as the actual change itself. Some might even say it's more important.

You as a leader, need to leverage the power of storytelling to reach, connect, and engage with each of your key target audiences to drive the positive change.

In this episode, Dave highlights how PwC successfully communicated a new initiative by leveraging humor.

He also mentions a great book by storytelling thought leader, Jennifer Aaker and Naomi Bagdonas, called Humor, Seriously.

In this episode, Dave discusses a research report from the University of Pittsburgh’s Graduate School of Public Health with their guidelines related to the COVID-19 Vaccine Messaging Campaigns. He ties it all back to how YOU can better tell your story in a No BS way to reach, engage and connect with your target audiences.

You can find the article about the research report here. 

Dave breaks down some of the history, research and meaning of the word BULL$H!#. He explains how you as a communicator and leader can leverage a No BS approach to your storytelling.

Then he calls out some BULL$H!# from some BULL$H!#ers!

Hope you enjoy this No BULL$H!# Episode!!

Dave breaks down his Seinfeld Storytelling Approach which includes two key components that can help you tell better stories to reach, connect and engage with each of your target audiences.

Here’s a clip from The Pitch, a famous Seinfeld episode that ties back to the No BS Seinfeld Storytelling Approach and is classic George and Jerry.