The New Generation Entrepreneur Podcast (Brandon Lucero)

A mistake that so many entrepreneurs make is not bridging the gap between their message and their offer. In a world full of online business owners, connecting your unique solution and your message to your content and offer can help you stand out in your market.

In part 2 of this series, I'm talking about why it's so important that everything in your messaging ecosystem is connected and how to do that. I'm also breaking down the benefit of talking about your WHY, some of the simple strategies that many entrepreneurs overlook, and why your follower number on social media isn't as important as people think it is!

Like this episode? Subscribe and leave a review!

Was there ever a time that you did something and everyone thought you were completely crazy, but it turns out you were right?

In my conversation with Jill and Josh Stanton, they tell me about their decision to completely shut down their successful membership program in the pursuit of something that would be more fulfilling in the long run. Out of that decision came the Screw The Nine To Five movement.

We also dive deep into raising kids, finding the freedom you want, figuring things out along the way, and… ghosts.

Strategy is rarely the problem. It results in about 10-15% of your success. But I’ve seen entrepreneurs do really well with both live launching and evergreen. Why? With the right messaging, you can flow between both and sell in many different strategies. The major determining factor is not your strategy, it’s your messaging, and the typical misstep I see entrepreneurs make is what I call “guess messaging.” This is when you put the strategy first and fill in the messaging with what you think will work. There’s a MUCH better way.

On this episode of the podcast, I’m digging into testing and how to use messaging that works from day one. Testing is one of our three phases in the New Generation Mastery program, and it’s one you’ll use throughout the life of your business. Listen in and discover a look inside our program’s testing phase and how to use it in your business, dangerous strategy advice and the blending method I prefer that leads to better results, how I create a webinar topic, and so much more.

There are a lot of standards and “normalities” in online marketing, like video series launches, 30-day challenges, masterclass launches, and so on. But few question where these terms, philosophies, and frameworks come from and how to improve them. And the day you realize that each of these was once created by someone at some point and then over time it became normal… your life will change forever. Why? Because you’ll realize YOU can do the exact same thing.

Terms you create can shift the market, become certifications, help more people, and so much more. And I’m breaking it all down on this episode. Want a high-impact business? Listen in and discover how you can use “terminology” to shift industry norms, when to start creating your own terms, examples from my own business and high-performing clients using this mastery, and creative ideas on using them and creating messaging that lives beyond you. If you’re focus is on creating a bigger impact, as opposed to more sales… then you’ll want to master terminology in your business.

[FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales 

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

How do you become a Thought Leader? The formula is simpler than you might think!

In this episode, I'll be breaking down the formula to becoming a Thought Leader and how mastery is the key element you need to lean into. Most online entrepreneurs make the mistake of focusing on followers and growing a “following,” believing it will equate to sales, but it likely won't. Instead, you need to learn how to create a message and content that builds connection and demand, and in this episode, I'll tell you how you can do that! 

Like this episode? Subscribe and leave a review! 

Are there certain elements of your business that you've grown to resent? Well, you're not alone!

In this episode, I'm talking to the first Video 4X student and now coach, business owner, and my good friend, Andrea Maxim all about her business that has grown into nearly half a million dollars a year and the powerful steps she took to grow it to where it is. If you are someone who resents a piece of your business or an aspect of it, this episode is for you, because Andrea and I take a dive into how the external world can influence you in a harmful way by making you truly believe there is a singular “right way” to attain success in your industry, and if you don't do it “their way” it is a failure. 

Like this episode? Subscribe and leave a review!

FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw 

When it comes to negotiation and learning persuasive communication people get uncomfortable. I want to help you pay less and save more. Because whether it’s you walking your dog this morning so your wife can take the kids to school, or choosing your second favorite brunch place because your good friend likes to eat outside... negotiating is a part of our everyday life.

In this episode, I’m sharing negotiating tactics for paying less that apply to your personal life as well as your business. Listen in and discover feel-good negotiating tips for saving money, real-life examples of using these practices, how I negotiated a quote from 40k to 24k (and we both came out with a win-win), and mindset secrets to feeling more confident when buying so you can save money. My goal is to help you sharpen your negotiating skills and save tons of money on your business, and your personal life! So listen in and save money.

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share an exclusive bonus episode with you! Thank you for your support of the show!

FREE CONTENT TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw 

Connect with me on Instagram! 

As entrepreneurs, we have SO many ideas. We see so much potential in several different directions, multiple opportunities pop up at once, and we’re excited about the options. This can make it difficult to figure out what direction you actually want to go in.

In this episode, I'm sharing my decision-making process when I’m stuck between multiple ideas. Tune in to learn two things that get in the way of making aligned decisions, when to let your audience influence your message, what to pay attention to for more internal peace and happiness, and more! Because I believe to my core that when you’re aligned and listening to your purpose and your calling, the universe opens up doors and amazing opportunities start to fall into our lap.

Haven’t left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our bonus episode with you! Thank you for your support of this show!

FREE CONTENT TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw 

Connect with me on Instagram! 

If you are in the first few years of starting your business this is episode will be incredibly powerful for you!

Today I'm talking to Bob Helig, a Video 4x Effect student who has a leadership training and development program for network marketing professionals. He is no stranger to limiting beliefs, fears, and what he calls “red light stories” (that you likely have too) that he had to overcome in order to get results. Tune in to hear how he turned what some might view as a failed or flopped investment into a million-dollar business in one year, and learn from every stumble and struggle he went through because you likely are experiencing some of them right now.

Like this episode? Subscribe and leave a review!

The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I’ve worked on communication, the stronger my relationships have become with my wife, my parents, my friends, my coworkers, and so on! My students share the same story. Because the more you understand how humans process information, the better you’ll be at helping them feel heard and seen.

So, in this episode, I’m diving into effective ways you can tap into what your audience is thinking. Listen in and discover the type of individual who has the hardest time marketing (and how to shift), 5 ways to understand what your audience is thinking, how our mind works when it comes to communications, and some stories and analogies along the way for clarity. If you work on and implement the strategies in this episode, I truly believe you’ll experience deeper, stronger, and more effective communication.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

[FREE LIVE 3-DAY TRAINING] Discover How To Attract Your First 100 Leads That Actually Want To Buy Your Stuff! Register here - https://brandonlucero.com/100leads 

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero 

Website: https://www.brandonlucero.com 

While there are many positives to owning a course-based business, it’s far from easy. When I first got started in this space, I thought it would be easy. I imagined a funnel you turned on once and barely had to revisit where sales came with ease and customers were anonymous. Spoiler alert: It’s nothing like that, and it’s not easy. 

With that being said, on this episode, I’m sharing the need-to-know truths about a course-based business that I’ve discovered after 8 years in the industry and building a multi-million dollar business. If you’re a digital course creator or are interested in building a course-based business, then listen in and discover 5 truths (both good and bad) about building a course-based business, the biggest problem in the space affecting entrepreneurs right now, why being the best at what you do doesn’t mean you’ll make more sales, and what REALLY sells.

[FREE GUIDE] Learn My 7-Figure Webinar Strategy To Breakthrough Your Sales Plateau And Fill Your Waitlist - https://pages.brandonlucero.com/7-figure-webinar-guide 

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

I want to talk about a major roadblock for entrepreneurs that has come up over and over again, and that is waiting. It’s also a roadblock for many of my students that keeps them from seeing results faster. It can look like perfectionism, but the problem is waiting doesn’t lead to results. Perfectionism keeps you from the “best” results. 

On today’s episode, I’m breaking down how to move past the “waiting game” so you can get better results much faster, grow a business with more clarity, make profitable decisions based on numbers instead of fear, and step into your power and take action like a boss. I’ll give examples of what “waiting” excuses can look like and how to know what the next right step is (or how to step into the unknown without losing your power).

[FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales 

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Have you ever wondered what makes some content stand out? You know, the kind of ah-ha content that makes a person stop what they’re doing, do the "Ohhhh, now I get it" head-nod, or even physically throw their hands in the air?

Well, in this episode I’m sharing how to access your audience’s subconscious mind so you can make powerful content your audience loves. This is when you get as close as you can to describing thoughts, feelings, actions, solutions, mistakes, and pain around what your audience is experiencing. So tune in to discover how to unlock specificity in your messaging so you can create content that resonates with your audience, creates true transformation, and connects on a deeper level. Discover simple shifts to help your content stand out and hook your audience right away!

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram!

Things change in life and business so quickly, and here's the thing – if you want better results, you have to be willing to change, too.

In this episode, I'm focusing on the importance of change and the ability to adapt. Because, to be clear, the old ways of operating do not serve you anymore and they’re not delivering the best results. So, if you want better results in your business, with your team, in your marriage, your parenting, etc, then it’s time to leave old paradigms behind as quickly and efficiently as possible. Tune into this episode to find out if you're stuck in old paradigms, when the right time to shift is, what to do when something isn't working in your business, and so much more.

Like this episode? Subscribe and leave a review!

BONUS EPISODE: Want access to an exclusive bonus episode? Leave a review for the show on Apple Podcasts and send us a screenshot at support@soldwithvideo.com and my team will send over the bonus episode for you to enjoy! 

Connect with me on Instagram!

I've been in this industry for a really, really long time … before challenges ever existed, video series were brand-spanking new, and webinars were the leading sales technique. Let’s just say I’ve seen a LOT of strategies come and go. I’ve grown successful businesses, and I’ve made a lot of mistakes along the way. One of the best questions I get asked is, “What would I do if I started all over again today?” 

There are so many factors, and on today’s episode, I’m sharing the exact steps I’d take right now, in today’s market, if I were to start a business from scratch. Listen in and discover what you DON’T need to be successful, my biggest lesson as an entrepreneur and how to grow a profitable business from the start, a quick process for building an audience without 100% “how to” content, and the lucrative offers I’d build and sell as my business grew at each stage, starting from deciding what business I’d start to create my first course.

The industry is advancing and changing rapidly, but one thing remains true: If you’re able to master your messaging, improve your communication, and understand how to sell, then the strategies don’t matter. So tune in and learn how I’d build a profitable business from day one! 

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

A mask that I see so many entrepreneurs wear is that of a perfectionist and it's holding them back and making the road to success more difficult, and yet so many entrepreneurs still feel the need to strive for perfection.

In this episode, I'm talking about the root of why some entrepreneurs hide behind perfectionism and how to escape it. I'm also diving into why perfectionism is bad for business and how imperfect action is what will really help you grow and thrive. If you're ready to leave the perfectionist mentality behind and start taking action and seeing results in your business, this episode is for you!

Like this episode? Subscribe and leave a review!

Join The New Generation Entrepreneur Podcast Community on Facebook: https://brandonlucero.com/newgen 

There are a lot of common mistakes that we see online entrepreneurs making with their messaging, and you might be making them too. Inside our courses, programs, events, and coaching packages, we’ve worked with 1,000s of students on their messaging, and we’ve seen these common mistakes pop up over and over.

In this episode, I'm joined by business owner and New Generation Mastery coach, Rachel Duffy, to talk all about fixing your messaging. You’ll hear how she grew from an unheard entrepreneur to 6-figure success and common mistakes students make with their messaging. So tune in and hear Rachel’s story, her progress through the course, and how she helps students work through common messaging mistakes (and how you can avoid making them!).

Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm 

Like this episode? Subscribe and leave a review!

Connect with me on Instagram! 

If you’re ready to take your ad strategy to the next level, you’re going to love this episode.

Matt Johnson returns to the podcast to talk all about how important ads are when they work in conjunction with a working offer and funnel. We also discuss thinking outside the box to create ads that will stop the scroll, which we are known for doing!

Click these links to get access to the resources mentioned by Matt in the episode -

Funnel Results Sheet: https://brandonlucero.com/funnel-results-sheet

Funnel Results Video: https://brandonlucero.com/funnel-results-video

Like what you hear? Subscribe and leave us a review!

If you want to grow your business, building your “know-like-trust” factor is important – we hear it all the time from marketing gurus online! But HOW do you build it? I get this question all the time. Maybe you’re wondering about it, too! And, to be honest, there are 3 levels of trust you need to drive sales in business. Know - like - trust is just one of them.

Ready to learn how you can build the trust you need to drive sales in your business?! I’m sharing each one in detail in this episode. Listen in and discover each of the three types of trust you need, exactly how to build each one, the type of content to create, and stories, metaphors and examples along the way. You’ll even learn why delivering too much “how to” content is hurting your trust building (aka your sales). If you want more sales, this episode will help you build demand and trust with your audience so you can consistently scale your business with solid content.

These are my go-to exercises to help clients get their funnels to start working, their ads converting, and so much more.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero 

Website: https://www.brandonlucero.com 

You've probably been told to niche down if you want to succeed in the online entrepreneur space. But I'm here to tell you it doesn’t work and that it actually creates distance from you and your purpose.

In this episode, I’m digging into the real way to niche down to create more clarity in your purpose and, therefore, more money. Tune in to learn what a niche is truly made of (spoiler alert: it’s not gender, age, and interest!), how to grab attention and create effective marketing your competitors cannot replicate, and what to focus on so you maintain alignment with your purpose, and more!

Like this episode? Subscribe and leave a review!

BONUS EPISODE: Want access to an exclusive bonus episode? Leave a review for the show on Apple Podcasts and send us a screenshot at support@soldwithvideo.com and my team will send over the bonus episode for you to enjoy! 

Connect with me on Instagram!

After helping over 1,400 students through our programs and coaching, we’ve noticed common mistakes that keep entrepreneurs from great messaging. And it’s not the strategy you use… Because when you have powerful messaging, then practically any strategy works! But without it, then the strategies do not work.

In this episode, I’m sitting down with parenting coach and New Generation Mastery head coach, Rachel Duffy, to discuss these mistakes. Learn more about the mistakes and the paradigm shifts students make in order to unlock your own powerful messaging! Listen in as we discuss the #1 problem our students trip up all over, what the “testing phase” looks and feels like for successful messaging, a powerful reframe to help you 10x your traction, and how to position both yourself and your offer as the solution (and ultimately more sales). You’ll also hear the ONE question Rachel asks herself when she’s at a business crossroads to help make the next right decision.

You could be just one shift away from powerful messaging and more engagement and sales than ever before.

Join The New Generation Mastery Waitlist - https://brandonlucero.com/ngm 

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Do you ever feel like you’re putting out really valuable content and no one is paying attention to it, but, you’re not sure why? You're not alone. I experienced this, and so do so many other entrepreneurs. It’s what I call the Unheard Entrepreneur Trap and I help people break out of it with 6 specific tools.

In this episode, I'm taking you through those 6 tools so you can experience more engagement and more sales. Tune in and discover how to create content that stands out right away, make selling 10x easier by avoiding one simple mistake, and properly communicate in your copy, messaging, content, etc. in a way where your audience automatically understands why they need what you’re selling and feel compelled to work with you.

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Did you know that your unconscious mind directs 95% of your reality? Your everyday decisions are mostly made by your unconscious mind, and when you manifest what you truly want… It’s not an “hour-a-day” situation. You’re actually manifesting 24/7. Curious how this works?

In this episode, I’m sitting down with Kathrin Zenkina, the #1 Amazon Bestselling author, master manifestation and mindset coach, and the CEO of Manifestation Babe to talk about manifestation, growing a business as a parent, and so much more. Listen in and discover how she managed the shift of growing a business with a baby, what she’s learning today and a new modality she’s teaching, when to say no and how this led to her summer sabbatical, and the concept of secret desires (and how it manifests in your life). She’s my business and spiritual bestie and I can’t wait to hear your takeaways from the conversion. 

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @iambrandonlucero and @manifestationbabe

[THE AFFLUENCE BLUEPRINT] Walk away with a complete BLUEPRINT that can actually give you the financial freedom you deserve! Enroll now and get our 4 FREE bonuses! https://pages.brandonlucero.com/tab 

We’ve all heard the saying, “work on your business, not in your business.” But, especially in the beginning, this can be hard to follow. Maybe you feel like you don’t have the time or the budget to hire. Maybe you don’t feel like you know how to be a leader or struggle to trust people. No matter the holdup, if you’re like me then you started the business to gain more financial freedom and more time freedom. And while your income may increase with more work, you can’t have time freedom unless you run your business like a well oiled machine.

In this episode, I'm joined by Stacy Tuschl who specializes in systems, processes, and being able to delegate so you can run a business without sucking up all your time, which is absolutely vital to running a business while having a family. Listen in and discover how she runs multiple successful businesses while also protecting her time, who to hire and how it should impact your business, best onboarding practices for strong results and how soon to let someone go, and ideas on including your children in celebrating business wins.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero and Stacy @stacytuschl! Thank you for supporting the show.

[BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.

[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz 

Messaging is not content or copy… it’s an ecosystem with 3 powerful hidden elements. 

In this episode, we’re going back to the roots of powerful and effective messaging that can and will make your business stand out. Tune in to hear me reveal what those hidden elements are and how to implement them in your messaging so that you can create that an ecosystem that builds a powerful connection between you and your audience. 

Like this episode? Subscribe and leave a review!

A mask that I see so many entrepreneurs wear is that of a perfectionist and it's holding them back and making the road to success more difficult, and yet so many entrepreneurs still feel the need to strive for perfection.

I'm doing something a little different this time and taking us back to a previous episode that I believe every entrepreneur needs to hear. I'm talking about the root of why some entrepreneurs hide behind perfectionism and how to escape it. I'm also diving into why perfectionism is bad for business and how imperfect action is what will really help you grow and thrive. If you're ready to leave the perfectionist mentality behind and start taking action and seeing results in your business, this episode is for you!

Like this episode? Subscribe and leave a review!

Connect with me on Instagram! 

The old way of creating a successful course or program went a little like this: Create a course around your expertise. Share it with the world, market it, and it will sell. And this helped create a lot of the influencers and course creators you know today. But, as you know, the market is now much more saturated. So, this method isn’t as effective, and your messaging needs to shift in order for you to stand out.

I want to give you a shortcut to growing a wildly profitable business as quickly as possible. This is exactly what I’m doing on this episode of the podcast! Listen and discover the 4 phases of building a 7-figure business today, niching (the right way), creating an offer that sells in today’s market, and what NOT to do when creating a course or program. These are the 4 elements we build on to create profitable and successful businesses over and over again.

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

There's a lot that can go wrong in business, especially if you're moving in a direction that's not aligned with your purpose. And sometimes it just takes one big pivot to go the right direction. Our former student and New Generation Mastery coach Beverley Simpson has been there, but she made one change that skyrocketed her business from zero sales to multiple six figures.

Listen in and hear how she transformed her strategy, what did to fine-tune her messaging, how she adjusted her business model to fit her high-ticket programs, and the incredible growth that followed one pivot.

If you're struggling with scaling your business or aligning with your purpose, you won't want to miss this one.

You can follow Beverley on Instagram here - @bsimpsonfitness

Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero 

Website: https://www.brandonlucero.com 

If you think you're completely committed to your business but still aren't seeing the results you want, then this episode is for you.

In this episode, I talk about how vital commitment is to the success of your business as well as how we sometimes trick ourselves into thinking we're fully committed when in reality, we're doing just enough to get by. Building a business takes time and effort, and sometimes you have to be willing to do anything it takes to ensure your success. If you're an online entrepreneur, my story might sound very familiar to yours.

Like this episode? Subscribe and leave a review!

Are you overloading your webinars and presentations with too much information? Wondering why attendees love your content but never make a purchase? This week on the podcast I reveal the secret to engaging and converting your audience by teaching concepts instead of just delivering information.

Learn how to add value, build connections, and create demand using metaphors, analogies, and stories. With over seven-figure launches and thousands of students, I've refined these techniques to revolutionize your approach to webinars and sales.

Tune in to discover the new way to thrive in business, entrepreneurship, and life by leaning into who you are and what you love.

Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero 

Website: https://www.brandonlucero.com 

Dr. Kyle Stanley is one of our students who has transformed his business just by honing his communication and messaging skills. He has an important mission helping fellow dentists master their mental and relational health so that they can have sustainable success in their careers and in their lives. And today on the podcast, Kyle shares his journey through the our program.

Listen in and discover the strategy that doubled his Instagram following, how he uses our teachings to address ingrained beliefs and offer targeted solutions, the importance of mastering your communication not just in business but in everyday life, ways to boost revenue with low ticket offers, and more.

Relatable, relevant messaging build the trust and engagement that lead to sales. If you're still wondering how our program could impact your business, this episode is for you.

Connect with Kyle - https://linktr.ee/Drkylestanley

Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Join the waitlist for our BRAND NEW program, Built To Convert - https://learn.brandonlucero.com/sales-page

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero 

Website: https://www.brandonlucero.com 

It took me 10 years to build a multi-million dollar business (and to grow on a personal level as well). With the experience and knowledge that I have now because of that 10-year journey, if I lost everything overnight it would not take me 10 years to build it back up. It would take one year, maybe less, and I could build it again and again.

In this episode, I’m walking you through the 5 lessons I’ve learned building a multi-million dollar course-based business and what I’d do if I had to start all over again today. Listen in and discover the secret to profitable messaging and content, what truly helps you scale your business, my student’s #1 struggle and how to overcome it, and how to step out of “victimhood” and take responsibility for your business. You don’t have to learn the hard way - just learn from my experiences!

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Last week on the podcast, I revealed that I was shutting down my most profitable course yet, the Video 4x Effect and in the episode, I'm revealing exactly what is coming next (and coming really soon!)

Tune in to hear me breakdown what is included in my brand new program, New Generation Mastery and why it's a great fit for you if you’re having any problems creating content or experiencing confusion on getting people to pay attention or if people just don’t seem to understand what you do and how you can help. If you want to grab people’s attention and create demand, you need to communicate in a way that people understand automatically. That’s exactly what this program is all about. And I'm so excited to be able to share it with you all very soon.

If you want to be the first to know when the doors to New Generation Mastery open, you can get on our waitlist here: https://brandonlucero.com/ngmwaitlist 

Like this episode? We'd love it if you would subscribe and leave a review!

Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm 

Connect with me on Instagram!

If you let fear control your message, mission, and your purpose… not only will it bring you down, but it will also destroy your business. The fear of being canceled, or getting haters, plagues our industry, and anyone with an online presence might feel like they have to walk on eggshells around their purpose, their own message, and their own content.

The truth is we all have a purpose. We all have a mission and we’re here for a reason. So, in today’s episode, I want to help you stand in your power and help more people than ever before. Listen in and discover how to redirect fear so you can maintain your personal power and help more people, the true root of the fear and why it’s actually impossible to be “canceled”, the content you should NOT be creating, and the right way to use Thought Reversals and go after industry norms.

I believe powerful people create powerful messages and I can’t wait to see what you share with the world.

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

I can’t believe I’m announcing the 200th episode of our podcast – it blows my mind, and I’m so thankful for every single listener. And, as Rachel points out early in the interview, the New Generation Podcast has a global ranking of the top 1% of all podcasts across all categories. It’s unreal, and it’s because of YOU. I truly appreciate your being here.

In honor of this special episode, Rachel, our COO, is turning the table and interviewing me. She asked our students what they would ask me and pulled the top questions. Listen in and discover what a week in the life of me looks like, how I move through success and failure in business, insights into hiring coaches and growing a united team, and my current ROI on paid advertising, and if I were starting over, would I use them straight away? We cover so many topics, including my *almost* purchase of a coffee shop, mistakes I’ve made, and what I’m planning to do in the future (plus, the next phase of launching I’m predicting for 2024…) so tune in and enjoy our 200th episode!

We can't wait to hear what you think of this episode, and if it inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @iambrandonlucero and @rachelduffyhere

[BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.

[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz 

If you have a unique solution and voice to bring to the table that you know can improve someone’s life… and yet you are struggling to get the eyes, traction, and trust you need from an audience to get them to want to invest in you, you might be what I call an Unheard Entrepreneur.

In this episode, I will be sharing what it means to be at Level 1 of Message Evolvement, aka The Unheard Entrepreneur level.

If you're at this level, this episode could be a complete game-changer for you and reveal what you are missing and why you are stuck (and I'm willing to bet it's not what you think it is because most experts and gurus aren't talking about it).

Want more information on the 6 levels of message evolvement? Tune in to Episode 93!

Like this episode? Subscribe and leave a review!

FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement! - https://brandonlucero.com/trw 

Connect with me on Instagram!

Are you struggling to get what you want? You’re intelligent, hard-working, and driven, but you’re struggling to reach your goals and you can’t quite put your finger on why. Or, is there a business roadblock you just can’t seem to move past? Well, you’re not alone! A lot of my students, listeners, and peers experience this as entrepreneurs. And, if you’ve heard my story, you know I have as well. This is why Julie’s story is so powerful.

In this episode, I'm sitting down with Julie Solomon, host of The Influencer Podcast and author of, “Get What You Want: How to Go From Unseen to Unstoppable,” and we’re discussing how to rewrite your limiting beliefs. Julie went from $30k in debt and feeling like what she truly wanted was impossible to a highly successful business. Listen in and discover, the difference between passion and purpose and how confusing the two can keep you stuck, how to know if you’re on the wrong path and what to do about it, strategies for identifying what you truly want and so much more!

Find out more about Julie Solomon on her website - https://juliesolomon.net 

Like this episode? Subscribe and leave a review!

Connect with me on Instagam! 

Saying the right thing has a massive influence on whether or not it’s going to be effective. You’ve probably heard me talk about language patterns and helpful tools like Thought Reversals, frameworks, script templates, and so on but there are also a couple of *invisible* elements that I also talk about inside my program, New Generation Mastery. Each of the invisible elements will either make or break your messaging. The most influential of all? Your personal power.

Because if you don’t show up confident, if you’re letting the external world influence you, if you’re adjusting your message because of haters, or because of your parents, or your upbringing… All of these things will influence and impact how effective your messaging actually is.

Want to know how to maintain the most amount of personal power and what this looks like as an entrepreneur? Listen in to today’s episode and learn the blessing and curse of starting an online business, our success rates with Facebook ads and what’s a “good” percentage, how to grow a business you love on your own terms, and what a loss of personal power actually looks like. Discover how to maintain your personal power and create content with confidence that shifts perspective, brings in sales, and grows a business you’re deeply aligned with.

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Your messaging, first and foremost, should be profitable. While it’s great to be clear and communicate exactly what you’re selling… your messaging, most importantly, should be designed to drive sales. In fact, great messaging helps you both close customers and grow your business. If people aren’t reaching out to work with you before you pitch, then don’t miss this episode.

I’m sharing my three favorite sales techniques in messaging so you can bring in more sales with ease. Clarity, strong communication, and deep connection also come along with these techniques and I’ll share more about how in the episode!

If you’re an online entrepreneur who only focuses on “selling” at the end of a sales mechanism (webinar, video series, challenge) then what I am about to share in this episode will be very powerful for you!

I am willing to bet you feel like you have to “add value” before you can sell. I’m also willing to bet the only way you know how to ‘add value” is by giving information.

Here's the thing – nobody cares about videos, downloads, modules, or the specifics of your program, because these aren’t what drive an irresistible offer. And in this episode, I'm going to share how you can position yourself as a leader, create demand for your offers from day 1, and frame your unique solution to build connection. When you learn these elements, you'll be creating demand with your messaging so people want to buy before you ever pitch! There's a reason why people want what we sell before we launch, before we tell them about the program, and even before we pitch, and I want you to experience that in your business, too!

Like this episode? Subscribe and leave a review! 

Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm 

Connect with me on Instagram!

So many unheard entrepreneurs are afraid to take action unless they’re 100% sure it’s the “right” way forward because they're viewing their business as a math problem instead of approaching it as a science experiment.

In this episode, I'm breaking down why it's better to continually test different things in your business, rather than sticking to the same formula that might not work anymore. Tune in to discover how to know what to change, and what new approaches to try so that you can create evolving content that’s constantly adapting to your market, and will keep standing out and getting heard above the competition.

Like this episode? Subscribe and leave a review!

Join The New Generation Entrepreneur Podcast Community on Facebook - https://brandonlucero.com/newgen

One of the BIGGEST misconceptions people believe is that messaging is copy. It’s not. Messaging is your communication and it flows into everything you do inside your business. It’s how you communicate on calls and in your content, the topics you cover, the titles you choose, the ads you create, emails… and so much more. And, that being said, copy is one of the most important vehicles that delivers your messaging.

Over the years, copy has been the hardest thing for me to outsource. It’s so near and dear to my heart – I mean, it's literally my area of expertise. But you’ll reach a point in your business where delegating copy is necessary.

For this episode, I invited our copywriter, Lander Sulser, onto the podcast to talk all about copy, hiring, delegating, and so on. Here’s what you’ll learn inside this episode when to hire and what to look for in a copywriter for your business, how we were able to find and bring in the right copywriter for us, smart ways to delegate copywriting inside of your business and maintaining our messaging philosophy throughout all content. Sit down with us as we talk about copywriting and hiring the right person at the right time for your business.

If you want a client in the next 7 days, this episode may be exactly what you need. About a year ago I noticed a lot of the “wins” our students would share with us were coming from the same three types of messaging frameworks. But, I also noticed something a little odd – in almost all the “wins” the audience was reaching out to our client asking “How can I work with you?”, “You’re in my head” or “What do you sell?” and I want you to have that same experience.

That's why in this episode, I am giving you 3 things you can do right now to start getting your audience to DM you inquiring about how they can work with you. So tune in to learn the specific language to use, the three posts to use, when/Where to post it, and how to title the content.

Plus, I am giving you a completely free PDF guide so you don’t have to take notes. I seriously want you to get a client. All you need to do is just follow what I lay out for you in the episode and the guide. That’s it.

When you get a result, send me a DM at @iambrandonlucero on IG and I will personally respond back with what to do next!

Access the PDF Guide here - https://brandonlucero.com/dmplan 

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

We just wrapped our New Generation Mastery launch, and spoiler alert, it went really well! As sales were rolling in, my wife leaned over to ask how it was going. I shared the good news of a 7-figure launch, followed by… “Remember when we were excited about ONE sale?“

She didn’t miss a beat. “Yes. I also remember buying you In-N-Out burger because you were broke.” Being an entrepreneur has lots of ups and downs, pivots, and evolutions. Just six months ago we had our lowest-performing launch in a long time (more on this in an upcoming episode). But today I want to celebrate and honor the journey. Here’s a throwback episode to our entrepreneurial journey with my wife and me.

So tune in and discover a behind-the-scenes look at marriage as an entrepreneur, the connections, hiring, and delegation for leveling up in business and actually prioritizing what you love, exactly how we scaled from zero to a multi-million dollar business, and how to bring your partner along with you in the entrepreneurship journey.

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

I’ve been in the online space for over 8 years. And, in this timeframe, I’ve lived with my in-laws, I’ve been in debt, and I’ve had launches that flopped. But I've also created numerous 7-figure courses, launched 7-figure coaching programs, and been a part of multiple 6-figure launches. Through this broad gamut of different highs and different lows, I discovered three main themes to scale with success from each low.

In this episode, I’m breaking down each of those themes that will help you scale with success from wherever you are. So tune in to discover how I went from $40,000 in debt to a 7-figure business in 9 months, a bonus win for turning your business into a smooth-running machine, and examples and breakthroughs in turning a low point into a win. Running any business has highs and lows and it is important to navigate them with integrity and a focus on what matters most, and that's what this episode is all about!

Like this episode? Subscribe and leave a review!

Connect with me on Instagram!

Tune into this special bonus episode on how to bust through objections before the sales call. This will save you hours of time (and lead to fewer calls down the road). Listen and learn the strategies and tips for busting through objections from day one.

Are you interested in joining my program? Send me a DM on Instagram (@iambrandonlucero) and let's chat!

Check out the other episodes in this series:

Part One: https://brandonlucero.com/ep180 

Part Two: https://brandonlucero.com/ep181 

Part Three: https://brandonlucero.com/ep182 

Part Four: https://brandonlucero.com/ep183 

[FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales 

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

When I started my business, my success was tied to three-dimensional “rewards.” If I drove my own Jaguar, if I lived in my 5,000 square foot dream house, if I hit a million in sales… then I’d made it. The problem was, when I did get most of those things, I didn’t like who I was. Yes, I’d achieved my goals, but I hadn’t maintained my values. I needed to evolve with love and kindness so my values were equal no matter what I owned.

Because how you define success has everything to do with whether or not you will be successful.

Today on the podcast, I’m talking about how to redefine success in order to experience a more fulfilling life. Listen in and discover the three lessons to redefine success, how and when I recognized I was attached to the wrong things, helpful ways to define your worth the right way, and a life-changing lesson I learned from Mel Abraham on making financial decisions. When I started to redefine what success was, I actually became more successful financially, and not only that, I started to remember more of who I was, who I wanted to be, and how I wanted to show up.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

[BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.

[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz 

The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I’ve worked on communication, the stronger my relationships have become with my kids, my parents, my friends, my coworkers, and so on! My students share the same story. Because the more you understand how humans process information, the better you’ll be at helping them feel heard and seen.

So, in this episode, I’m diving into effective ways you can tap into what your audience is thinking. Listen in and discover the type of individual who has the hardest time marketing (and how to shift), 5 ways to understand what your audience is thinking, how our mind works when it comes to communications, and some stories and analogies along the way for clarity. If you work on and implement the strategies in this episode, I truly believe you’ll experience deeper, stronger, and more effective communication.

Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero 

Website: https://www.brandonlucero.com 

When I first started my business eleven years ago, I was on the verge of a panic attack and $40K in debt. Now I’ll spend over $200K on ads without blinking an eye, and the difference isn’t that I have more money. It’s how I deal with fear. Because yes, fear still comes up in my day-to-day life and business, but I have more tools, personal power, and reframes to help me through it and decide with confidence what will truly be best for my family and business.

Want to learn more about these tools? I delivered a training all about releasing fear in a two-day live event with my New Generation Mastery students, and in this episode, I’m sharing it with you! Listen in and discover the origins of fear and a deeper understanding of where it comes from, what to do with “questioning” and when to take action, the power of reframes and a few of my favorites, and strategic ways to build your personal power and strength in the face of fear. Dealing with fear and building your personal power is a practice, and these strategies and ideas are meant to help you exit the fear faster (and become more aware of it in your life and business).

[FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales 

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

Today we are releasing one of the deepest and most impactful episodes on the podcast. This year, 2024, has lead to some of my biggest lessons, growth in this life but that happened because of the deepest levels of pain and overwhelm I have ever felt.

Some of those events were things like getting hit by car while riding my bike, moving states (again), legal issues, accidents, death and more….Although I have a hard boundary and don’t/won’t dive into the specifics of the things that happened to me this year I wanted to share the gift of the lessons I learned. I also brought on an amazing co-host to help me navigate this conversion and bring my lessons to deeper levels. You’ll have to listen to see who it is! (Ok fine, it’s Rachel Duffy our COO who I call the Wisdom Master of the company).

Enjoy and let me know if this episode has impacted you in anyway. I’d love to hear!

Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero 

Website: https://www.brandonlucero.com 

Most people don’t realize is that what makes you successful in business (and financially) is also what makes you successful in your personal health and relationships. If you get down to the root cause of what makes people successful, it all comes down to one thing and we’re talking about it on this episode of the podcast!

Join me and my good friend Jim Fortin as we discuss the foundations of true success in business and life. Listen in and discover why setting goals doesn’t work (even when you try all the strategies), what really needs to change before making any goal, how to trust yourself and get what you want in life, and why some people are successful and some aren’t. This is the exact process Jim walked me through when I was $40k in debt, living with my in-laws, and struggling with self-doubt and it quickly helped me become a multi-million dollar business owner.

If you’re not getting what you want in life, or you’ve been struggling for at least six months to reach a goal in one of the three areas, then this episode is for you!

Register here for Jim's Be Do Have live training that is going on right NOW! - https://tcp.jimfortin.com/brandon/

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag @iambrandonlucero and @iamjimfortin! Thank you for supporting the show.

[FREE GUIDE] The Launch Messaging Handbook For Course Creators: Learn the messaging secrets that can 3x your launch results! Get yours here - https://brandonlucero.com/webinar 

[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz 

You can have great marketing, but still have a broken business, and you might be wondering how exactly that happens.

In this episode, I'm talking to my good friend and mentor, James Wedmore, about the elements of great marketing and how to scale and sustain growth for any course creator in 2021 (because things changed A LOT in 2020). If you want to listen to powerful methods to stand out not only using marketing advice but gaining business systems and strategies, this podcast is for you. 

Like this episode? Subscribe and leave a review!

In the rapidly changing business world, it's all about finding brand new ways of doing things differently and better – and testing them like scientific experiments, to see what works best.

In this episode, Jerred Morris returns to talk about just how important it is to think outside of the box when it comes to your business so that you can build processes that drive your business, ride any unpredictable wave, and prime your business for success – even when your landscape changes completely. Jerred is a master at outside-of-the-box thinking, as you'll hear from his story of how he made $4M in listings in a year doing things most others wouldn't even think to try!

Like this episode? Subscribe and leave a review!

Join The New Generation Entrepreneur Podcast Community on Facebook - https://brandonlucero.com/newgen

I've said it before and I'll say it again - you don't need a big following to create big results, and today's guest is a testament to that!

In this episode, I'm talking to Julie Solomon, a branding and marketing strategist, who knows a thing or two about getting top brands to take you seriously, however big (or small) your audience – so you can land deals that next-level your influence and impact. If you're ready to open the doors to opportunities you never dreamed of, this episode is for you!

Like this episode? Subscribe and leave a review!

It’s no secret that great messaging can create more engagement, better open rates, lower cost per lead on ads, and (ultimately) more sales! Because when your messaging is dialed in, it's relevant and resonates. And this is most likely why you’re here– to improve your messaging, so I’m going to share a throwback episode to my top 3 favorite sales techniques of all time.

Tune in and discover my 3 favorite sales techniques and why, how to use each of these in your business, common messaging habits that aren’t serving you, and my secret to creating demand for your offers (hint: it’s NOT sharing the benefits). I love a refresh on what’s working and what’s not in business, and this episode does not disappoint. Use these techniques in 2024, and I can’t wait to hear how each one improves your business.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

[BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.

[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz 

Something that I see so many entrepreneurs struggle with is figuring out how to run a business in a crowded niche, but here's the thing - success isn’t about finding something new, it's about being different or unique.

In this episode, I'm talking to Executive Chef Marcus Webster about how he unlocked the secret to standing out in a sea of local businesses and thrived during 2020. If you feel like you don’t know how to position yourself differently, you feel like you’re throwing money away, and aren’t constantly building demand for your online service, this episode is going to be incredibly powerful for you!

Like this episode? Subscribe and leave a review! 

Communication is everything. And the better the communication, the more engagement you’ll see from your audience, the more sales you’ll have, and you’ll even create deeper connections.

In this episode, I'm breaking down a simple process for communicating in a way that connects with people. One of the biggest struggles I see when a student's message isn’t resonating is the focus stems from a solution instead of the problem. If your message isn’t connecting, you’re not meeting your audience where they are. Your audience just wants a problem solved. But when we interject with a solution, force our perspective, or try to fix something before ever truly hearing them out, we're likely to lose them.

Tune in to this episode to learn how to meet your audience where they are and build a stronger, deeper relationship, my 3-step process for quickly improving your communication, and so much more!

Like this episode? Leave a review and subscribe!

Connect with me on Instagram!

Have you ever felt "stuck" in your business, whether that means stuck in revenue growth, getting traction with your audience, figuring out what to do next, or literally stuck endlessly working inside your business and it’s just not that enjoyable anymore?

In this episode, I'm joined by Human Design Reader and Coach, Kelsey Abbott who has a lot of insight on that "stuck" feeling, and you may be experiencing it because you aren't in alignment. Kelsey helps leaders like you remember who you are and why you are here so you can raise the world in a way that feels easy to you and still be the most impactful as possible. Whether you are experiencing no growth, unaligned growth, or you are seeing the success you want but want to tap into what you’re doing on a deeper, higher self-level, this episode will be powerful for you!

Like this episode? Subscribe and leave a review!

Join our New Generation Entrepreneur Podcast Community on Facebook - https://brandonlucero.com/newgen

Over the past year, we’ve seen “proven” marketing strategies (that worked well for many years) drop in effectiveness dramatically while other tactics worked really well. There’s also been a shift in buying behavior that will likely continue through the current recession. Simply put, there’s been a lot of change in the market, and this is because of a multitude of reasons which I talk about in this podcast episode… but even with all of these unforeseen changes, there have been businesses that have absolutely thrived.  

So who better to hear predictions for 2023 than from successful business owners? 

On this episode of the podcast, I’m bringing you six different expert predictions, including myself, for what’s to come in 2023. Listen in and discover marketing and business predictions from 7-figure online entrepreneurs including, Jesse Eker, James Wedmore, Nicole Culver, Mel Abraham, Rose Radford, and myself! 

[FREE GUIDE] Discover The 3 MESSAGING FRAMEWORKS That Generated Profitable DM's In 72 Hours! Get your guide here - https://pages.brandonlucero.com/dm-sales 

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

In the last episode, we talked about the numbers, strategy, and everything in between, but we didn’t cover the massive lessons I learned from it.

In this episode, I'm breaking down the eight powerful lessons from that launch and how it not only changed me, but my business, my employees, and how we now launch. Tune in and I'll let you in on some strategies and lessons you might want to take into your next launch!

Like this episode? Subscribe and leave a review! 

A lot of entrepreneurs, and this may include you, make this one mistake over and over again in their messaging.

In today's episode, I'm breaking down what that mistake is and how to avoid it. This is a technique that many of the most successful entrepreneurs use and you'll be shocked when you find out just how easy and powerful it is.

Like this episode? Subscribe and leave a review!

I've been talking a lot about changes lately, and this episode shares one of the biggest changes to my business yet. The person who helped me build this business, our integrator and Chief Operations Officer, Taylor Cooper left the company. It’ll be impossible to replace her and, of course, she left on good terms. So before she left, I wanted to have her on the podcast to talk about the very beginning of how we met and all the way through building a multi-million dollar company.

In this episode, we're telling the whole story of how this company came to be what it is today. Taylor helped me build the agency, which was bringing in $600k a year... and she was alongside me when we shut the agency down and focused on launching our courses. Tune in and you’ll get a behind-the-scenes look into hiring, firing, and building a rockstar team, how to find the right integrator for you, the ups and downs of working with me, communicating, and trusting each other, and so much more. Plus, you'll hear what Taylor is up to now!

I’m beyond thankful to have Taylor in my life and on my team. Join us in celebrating her time with us and discover what worked for us along the way, as well as what did not.

Like this episode? Subscribe and leave a review!

Connect with me on Instagram!

If you're an entrepreneur who suffers from shiny object syndrome and it's getting in the way of your success, this episode will be invaluable for you!

Today I'm talking about the importance of not only focusing on your "one thing" in your business, but also how crucial it is to have team members that will keep you in alignment of that one thing in order to create the business you envisioned, even if it's not always what you want to hear.

Want a FREE bonus episode? Leave a review and send us a screenshot at support@soldwithvideo.com

We hear so much about Facebook ads these days, but the truth is, using search, display, and Google & YouTube ads to generate leads and nurture them into sales can be hugely effective and profitable.

In this episode, I'm talking to Michael Alaniz, an ads genius who helped us literally pick out audiences that are searching for solutions like ours, and put our ad in front of them in our most recent and most profitable launch. Tune in to hear Michael dive into the performance data from our last launch and share a ton of crucial wisdom that’s going to help YOU get ahead of the pack with your Google and YouTube ads.

Start using the strategies of 7-figure course creators and utilize the power of Google ads - https://brandonlucero.com/y-t

Like this episode? Leave a review and subscribe! 

Join The New Generation Entrepreneur Podcast Community on Facebook - https://brandonlucero.com/newgen

In the past 12 months, we’ve had more students coming in because their launches are declining in sales or have plateaued (where they once were super successful). It’s across-the-board funnel-wise! Evergreen funnels, high-ticket, low-ticket, etc. The reason? I’m breaking it all down in this episode – and how you can avoid declining sales and launch with success. The solution may even surprise you.

Tune into Part 3 of this series and discover what’s going on in the market, and how it affects your next launch, 5 common mistakes you’ll see in the webinar/workshop that lead to fewer sales, funnel hacks you might not expect, and messaging elements inside of launches (for all types of funnels). Don’t miss this messaging opportunity to avoid common mistakes, connect with your audience on a deeper level, and secure the sale before you pitch.

Listen to Part 1 of the series here - https://brandonlucero.com/ep213 

Listen to Part 2 of the series here - https://brandonlucero.com/ep214

Or find both wherever you like to listen to your podcasts!

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

[FREE 3-DAY LIVE EVENT] Master Your Profitable Messaging: Learn how to communicate so your content, ads, emails, and sales mechanisms can become 2x more effective and automatically stand out regardless of how many competitors you have. Register here - https://brandonlucero.com/mypm 

We just wrapped up one of the most EPIC 3-day Master Your Profitable Messaging trainings we’ve ever done. Over 600 people posted about their breakthroughs in the group, and there are more coming in! I love seeing all these wins come through, and I want to bring you even more wins (no strings attached).

So, in this episode of the podcast, I’m sharing the perspective and insight of our students who’ve found success using our messaging principles and philosophies inside our New Generation Mastery program. Listen in and discover exactly how to use the messaging and how it actually works, personal success stories from students and how they used NGM inside their business, how to successfully implement these principles in your own business, and clarity and insight into integrating these powerful messaging philosophies.

This is your chance to hear from students on their personal journeys to growing a business and using proven messaging techniques that work. Students discuss moving an offline business online, transforming their struggles with marketing and personal branding into true growth, and so much more.

PS - We're re-releasing the replays of Master Your Profitable Messaging for 48 hours! Want access? DM me on Instagram @iambrandonlucero.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Here’s the ONE truth I know about growing a business… failure is a part of success. You will fail, you will have hard times, and things won’t always work out how you want them to. Take my business just six months ago. We had the worst-performing launch in years and then we turned it around to have the best results in our most recent launch. But how do I deal with tough business situations like this?

I didn’t always handle it in healthy or ideal ways. I fell into a lot of traps along the way, like victimhood, not thinking I needed any help (yikes), and believing I knew everything. It’s all a learning process, but I want to help you avoid unseen traps!

That's why in this episode, I'm sharing everything I wish I’d known when I first got started as an entrepreneur. And what I want future generations to know about as well. So listen in as I spill the beans on the 4 steps to moving through tough times, so you can maintain your personal power, react powerfully and with little impact on your personal life or stress levels, build more resilience emotionally and mentally, and grow a business that turns failure into your superpower.

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

If you’re getting inconsistent results or having difficulty articulating what it is you do and how you can help, here’s what to focus on for effective messaging, and it’s not what you think. Many entrepreneurs assume your copy and content are what make up your messaging, but it's really an ecosystem with 3 powerful hidden elements.

This time I’m throwing it back to a previous episode all about the three elements and how to use them in your business for effective messaging. Tune in to hear me reveal what those hidden elements are and how to implement them in your messaging so that you can create an ecosystem that builds a powerful connection between you and your audience.

Like this episode? Subscribe and leave a review!

Connect with me on Instagram!

Struggling to sell your product or offer? It’s not about convincing them they need “you” and it’s not about modules, videos, PDFs, and downloads (or even special bonuses). Instead, it’s about helping people come to their own conclusion that what you’re offering is the best solution. You want to persuade, influence, and communicate in a way that people come to their own conclusions about whether they want to work with you or not. When you’re able to do this and communicate in this way, the offer details become almost irrelevant because they already want to buy.

How is this done? In this episode, I’m sharing my unique process and never before shared content. Listen in and discover my process for creating content that pulls in people and creates demand before you make an offer, the two sorts of trust you need to build to generate more sales, the four quadrants of content to bring in the right audience, and how we’ve been able to spend over $3M in ads and be profitable for every dollar spent. The process I’m sharing with you has helped our New Generation Mastery students bring in emails, and hundreds of DMs from people won want to work with them ASAP!

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

If you've followed me for anytime at all, you're probably familiar with my story, but there are likely parts of that story that you don't know about.

In my most vulnerable episode yet, I talk about how I found myself in $40K debt after seeing success in my business the year before. I also talk about how our collective understanding of debt needs to shift away from the negative connotations we are familiar with. If any part of this story sounds a bit like your life, you're going to want to listen to this episode.

Like what you hear? Subscribe and leave a review!

Have you ever watched a movie that pulled you in so far that you literally forgot where you were? Burned dinner in the oven because of the book you were reading? Or maybe stayed up way later than you should because you got hooked on a new TV show? Well, I'm here to tell you that you can create content that has that same effect.

In this episode, I'm going to dive into how you can create content that is so compelling that your audience doesn’t have to think about whether they want to keep watching or reading. Tune in and you’ll discover how to pull your audience in and create the “I need this” or “ I gotta know what comes next” moment for them with all of your content.

Like this episode? Subscribe and leave a review!

FREE TRAINING: Engaging Content Formula For Online Entrepreneurs - Unlock why your audience isn't engaging with you, and learn the most effective content formula that will instantly attract more eyeballs, traction, and engagement - https://brandonlucero.com/trw

Connect with me on Instagram!

When most people start a business, their focus is on revenue, sales, and bringing in money. Which is great (and necessary for running a business), but they also tend to overlook bookkeeping and taxes. This almost cost me tens of thousands of dollars, and it could cost you BIG money in savings, taxes, and more if you’re not careful.

So on this episode of the podcast, I brought in a CPA and bookkeeping expert to talk about write-offs and healthy money management practices. Join me and Serena Shoup, the founder of Of Course Bookkeeping, who works with online businesses to discover how to use your numbers to make decisions looking forward, creative ways to include your kids in the business, when to outsource your bookkeeping and how to get started, and write-offs you probably didn’t know about and how to lower your taxable income. Save yourself the financial headaches down the road, and listen to this episode! I wish I had known this info when I first got started in business!

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero and Serena @ambitiousbookkeeper! Thank you for supporting the show.

[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz 

Did you know that the way you speak can have a huge impact on whether or not someone wants to invest in your product or service?

In this episode, I chat with Tracy Goodwin of Captivate The Room about how your voice can determine how you are perceived by your audience and how some of your vocal habits stem from your childhood. We also talk about how it is possible to change how you speak in order to get the results that you want.

It’s time to shed outdated industry norms that no longer serve you and start standing in your very own light so you’re one step closer to your vision. Because you are the light that attracts everything in your life, and in this episode, I'm going to break down exactly what I mean by that.

There is a reason why I want to bang my head against a wall when I hear the advice, “just survey your audience and give them what they want!” It's not about giving your audience what they want – it's about giving your audience what you want to give because you are the light that attracts the people. So if you want to grow an audience that’s aligned and connected, tune in to this episode to learn about how to show up authentically online and stand in your own voice, the secret to growing an aligned and connected audience, and the driving force behind powerful messaging that resonates with your audience.

Like this episode? Subscribe and leave a review!

FREE QUIZ: At what level of message evolvement is your content? Find out here - https://brandonlucero.com/quiz 

Connect with me on Instagram!

As a business owner with over 1,000 students in my programs at any given time, we’ve built a team of go-to coaches who are in the know when it comes to our teachings and what students need. Our senior coaches work with students each day. They know what’s working, what’s not, and how to help students move through our process at New Generation Mastery. From common places students get stuck to creating helpful breakthroughs for others, these coaches are my go-to's!

Every month, we sit together to talk through high-level strategy, trends we’re noticing, wins to celebrate, and so much more, which brings me to this podcast episode. I wanted to mix things up a bit, so instead of our typical podcast with me, you get to sit down with 4 of our senior coaches here at New Generation Mastery for your own top-level strategy session! Tune in and discover where students find the trickiest and where they need the most help, how our senior coaches would tackle common problems, unique ways the coaches use NGM processes in their own businesses, and helpful questions to ask yourself to help you connect with your audience on a deeper level.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

[FREE LIVE 3-DAY EVENT] The Rise Of The Digital CEO - Discover the 5 Core Ingredients EVERY Online Business Needs (Including Yours!) to Succeed and Scale! Register here - https://brandonlucero.com/rotdc 

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero

Website: https://www.brandonlucero.com 

A question that I get all of the time once people figure out their messaging is how to incorporate it into strategy. Earlier this year we did our first live launch using ONLY webinars and workshops. I wasn’t sure how it was going to do and it felt like a big risk. Well, it did over a million dollars in sales and it was way less stress, less work, and had huge engagement.

So in this episode, I'm going to give you an overview of how we integrate our most effective messaging into webinars, live trainings, ads, and more! Listen to the latest podcast episode to discover how to craft the perfect webinar title, how to capture their attention in the first 5-10 minutes, my unique five-step method for drawing your audience in and making more sales, and the biggest mistake entrepreneurs make when teaching in a webinar that kills sales. The goal of this episode is for you to take action, so once you do, let me know!

If you're looking for another episode where you can take immediate action and start seeing results, check out Episode 142 and get our free guide on how to get DMs asking to work with you in 7 days from now - https://brandonlucero.com/ep142 

In this episode you will find out why a story about my dog and I finding a tarantula on our hike gave me one of my BIGGEST breakthroughs about fear.

You're only afraid of certain things because you THINK you are supposed to be...

Listen now and see how shifting your perspective could release your biggest business blocking fears.

If you want a FREE Training on “How To Sell Your Stuff WITHOUT Even Describing It or Mentioning It” leave us a review on iTunes and my team will send out this exclusive training I’ve never released before!

This episode is one that any type of business owner, no matter what level they are at, needs to hear. 

In this episode, I talk all about the art of letting go in order to grow because we all struggle with this, and it’s something that takes constant practice and years to master. Sometimes we don’t even realize we are holding on to a belief, idea, expectation, or desire that’s actually causing suffering in your life. I am going to share the FOUR areas you should be focusing on letting go of when it comes to business and life.

Like this episode? Subscribe and leave a review!

So you’ve made all the right investments, you’ve taken action, and followed the right strategies… but you’re still not seeing success. There might be something going on in your subconscious mind, and that’s what Dr. Shannon Irvine and I are talking about today – how to reach your goals without self-sabotage.

Dr. Irvine helps passionate entrepreneurs become CEOs of their minds and reach epic success in their businesses, and she’s here with breakthroughs you can implement right away. Listen in and discover the root foundation of success and how to access it, how to up-level into a 7-figure mindset, active blocking, core shame, and what’s keeping high performers stuck, and different ways to transform or work with limiting beliefs. It’s time to break through the patterns that are holding you back. Because you can’t outperform the stories in your subconscious mind. Working harder won’t be successful if there are other blocks in the way, and that’s what we’re uncovering in today’s episode! 

If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @iambrandonlucero and @drshannonirvine

Register for Dr. Irvine's FREE video series & live event to learn the foolproof way to a 7-figure mindset - unleashedentrepreneur.com

After working with over 1,000 students on creating powerful content and messaging, one of the biggest misunderstandings is thinking it all comes down to frameworks. Sure, frameworks and language patterns help (I have an entire program full of them), but if you’re not able to fill up those frameworks and language patterns with depth, real emotions, true actions, and mistakes people are making, then it will fall on deaf ears.

In this episode of the podcast, I’m sharing how to take your messaging to the next level with one of the most powerful invisible elements, which is mastery. Listen in and discover how to add depth and connection to your messaging, why you’re blending in and what to do about it, what mastery looks like and how to achieve it (it’s not more learning!), and of course, examples and stories along the way for clarity.

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram! 

Many of you have heard the story of how I went from $40,000 in debt to a million-dollar business. But I haven’t shared the “why” behind it. Yes, I’ve shared some of the how and the strategic details. However, I want to go deeper.

In this episode of the podcast, I’m sharing the 9 business lessons I learned from my shaman. I’ve shared the strategic side of my business, and now here’s a deeper look into the why. Listen in and discover the 9 most impactful business lessons I’ve learned from Don Xavier, why I’ve shifted my messaging and do not tell people what to do, a peek into why my philosophy in business and teachings, and stories and experiences that have helped shape me along the way. Working with a shaman has helped me see things differently, and it’s dramatically affected my business (in the best ways).

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

One of the biggest marketing mistakes I see entrepreneurs make is solely talking about solutions and avoiding the problems. Solutions sound great! They’re exciting and motivating, but if your audience can’t see themselves getting there, then they will not buy. But talking about their problems doesn’t have to mean “icky” sales messaging or digging into their pain.

This time we're throwing it back to an older episode because this topic is more relevant than ever and I'm going to be diving into how to truly meet your audience where they are with messaging that connects on a deeper level. Listen in and learn my 3-step process for quickly improving your communication, a simple shift to meet your audience where they are, examples and stories to help see it through in your business, and the quick go-to exercise for implementing this marketing shift.

Your audience wants a problem solved. Build trust with this marketing strategy and shift that will help you bring in more sales with happy customers on the other end.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

[BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.

[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz 

This episode is something we’ve NEVER done before. We shared an 'Ask Me Anything' post a while back and got super honest, from the heart questions. I picked the ones aligned with my message and the problems I solve, and I’m answering each of them on the podcast.

Tune in to hear me answer questions about imposter syndrome, niching down, analyzing Facebook ads, and so much more!

If you want to know about the next time we do an episode like this, be sure to follow me on Instagram @iambrandonlucero.

Like this episode? Subscribe and leave a review!

Connect with me on Instagram!

We all have insecurities and negative patterns we fall into like guilting or victimhood. This can take the form of thoughts like, "Why am I not 'there' yet?", or, "What’s wrong with me? Why Can’t I figure this out?" It’s especially easy to fall into these thoughts and emotions when starting something new like a business. But what most people don’t realize is how destructive these thoughts can be. Because the focus becomes everything else EXCEPT fixing the problem and coming up with solutions. Your mission in business should be to move forward, get clear on the how, and take action.

If you want to overcome these destructive thoughts or become more self-aware, join me for the latest episode of the New Generation Podcast! Listen in and discover how to escape destructive thoughts, the difference between blaming yourself and taking responsibility, establishing clear boundaries in your business (and who controls your message), and how to push past fear and take action. The breakthroughs I share in this episode have helped me break out of, and for some, become more aware of, destructive thoughts holding me back – I think you’ll love what’s inside this episode.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

[FREE LIVE 3-DAY EVENT] The Rise Of The Digital CEO - Discover the 5 Core Ingredients EVERY Online Business Needs (Including Yours!) to Succeed and Scale! Register here - https://brandonlucero.com/rotdc 

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero

Website: https://www.brandonlucero.com 

There are thousands of "How To" videos out there for any given subject, but how many of them really stand out?

In this episode, I'm breaking down how you can create powerful "How To" content without steps or tutorials so that you can stop blending in and start creating credibility and connection. If you're ready to have content that is irresistible in your niche then you need to go against the same, predictable format that everyone has already seen, and I know just how to help you do that!

Like this episode? Subscribe and leave a review!

Get on the waitlist and be the first to know about The Content Revolution & Video 4X - https://brandonlucero.com/waitlist

Join The New Generation Entrepreneur Podcast Community on Facebook: https://brandonlucero.com/tnge-podcast

Did you know that your brain may be controlling some of the decisions you make without you even being aware of it?

In this episode, I talk to Dr. Shannon Irvine, a business mentor with a PhD in neuropsychology, about how the brain operates to keep you in your comfort zone and allows your limiting beliefs and self-worry to impact your decision. When you realize you can re-wire your brain for the success you want, your life and business will be changed forever.

How can you fix your content and messaging, when you don’t even realize what you’re doing wrong?! This is something that so many entrepreneurs struggle with!

And it's something that today's guest and Video 4x student, Kat Elizabeth, was struggling with prior to joining Video 4x! In this episode, I'm talking to Kat about having a good size audience, but not being able to translate that into sales and the importance of getting super-intentional with your messaging … so you can attract more of your perfect clients, more easily than ever – and have them practically fighting to work with you! Plus, you’ll hear me coach Kat live on getting even more focused on the deeper purpose of her business, to get more of her ideal people rallying behind her!

Like this episode? Subscribe and leave a review!

We hear it all the time in business... "Focus on sales. Generate revenue. Build revenue." Gurus in the space lean in and teach how to create more income for your business. But no one really sits down and tells you what to do with the money once it comes in, where to invest it, and how to keep your company safe (or even how to keep your personal income safe). There’s only one person, one mentor that I turn to with money questions and he’s literally shifted everything for me.

That person is Mel Abraham and on this episode of the podcast, I'm sitting down with him to talk about what you can be doing right now to grow your revenue outside of your business, plus what you should be doing with the money made to keep it safe. So tune in and discover the one thing entrepreneurs get wrong, how you can be educated, empowered, and enabled to take control of their financial future, why Mel disagrees with paying off all of your debt before investing, and how to truly measure your life.

Join Mel for a FREE 3-Part Virtual Training: 5 Principles Entrepreneurs Use to Build Wealth and Get Lasting Financial Freedom. Discover the SPECIFIC Principles EVERY Affluent Entrepreneur needs (and uses) to build wealth and freedom! Save your spot here - https://brandonlucero.com/mel-training 

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

A lot of entrepreneurs and friends of mine are asking more questions and talking more about parenting and running a business, so I’ve asked some of my dearest friends and entrepreneurs to talk about their journey.

In this episode, I’m sitting down with 8-figure entrepreneur, author, and mother, Carrie Green. Listen in and discover the process of making hard decisions as a parent, Carrie’s journey into parenthood as a successful entrepreneur, the balance of social life, time with kids, and time at work, and stories, tips, and personal breakthroughs on being more efficient in your life and business.How you show up in your life and business matters. Each story and interview we share is meant to help support you in your journey and create a better future for the ones you love most.

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@brandonlucero.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

One of the most asked questions I get is how to attract BUYERS. I hear from so many people that people open their emails or view their content, but no sales come through. While it’s great to build your audience, the truth is, that typical conversions are only 2.5- 5%. So if you have 100 people in your funnel and it’s converting at the average rate, at the most, 5 people will buy.

Yes, you can increase this conversion, but your goal is to reach the average numbers first and to do this you must create more demand and overcome objections. This is exactly what I’m sharing on this episode of the podcast! My favorite process for bringing in more buyers – and my students love this process, too. Listen in and discover what people really need to trust and believe to purchase, what “teaching” should look like, behind the scenes of a sales call with me, and a complete walk through my favorite objection-busting process.

Want to bring more buyers into your funnels? Become great at dealing with objections. In the episode, I even share helpful questions I ask on sales calls to help people through the decision making process and bust through common objections! After listening, you can use this process right away in your own business and I can’t wait to hear how it goes.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

[FREE 2-DAY LIVE WORKSHOP] Master Your Profitable Messaging. Register here - https://learn.brandonlucero.com/master-your-profitable-messaging 

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero 

Website: https://www.brandonlucero.com 

When you understand how the subconscious works to make decisions as you grow your audience, you’re able to pull in the RIGHT audience every single time. And when you're able to pull in the right audience, you can connect with them on a deeper level so you can share your expertise and passion with the world in powerful ways.

In this episode, I'm going to break down what to do when something feels “off” in your messaging, some of the common mistakes that are keeping you from connecting with your audience, and 6 extremely powerful ways to heal your messaging. This episode is here to help you master your audience and start seeing the results and connections that you want.

Like this episode? Subscribe and leave a review!

Get on the waitlist and be the first to know when the doors to New Generation Mastery open again! - https://brandonlucero.com/ngm 

Connect with me on Instagram!

I’ve been in business for 11 years and built multiple businesses to 6 and 7-figures (and even multiple 7-figures now). From zero to $100k and then $250k… then to $500k and beyond, I’ve experienced every stage of growing a business and there are THREE elements you need at each stage that are rarely talked about – and I don’t think I’ve ever heard them talked about together.

Every successful entrepreneur selling online courses and/or consulting uses all three elements and they each make a massive difference in growth. Ready to hear the three underrated elements and how they work? I’m breaking it down in this episode! Listen in and discover the three elements you need for success, the Be, Do, Have model and how it can help you grow, the best way to figure out what’s working and what’s not, and the #1 thing to let go of.

Want to dive deeper into this topic with me? I'm hosting a live in our private Facebook group on Friday, August 30th to answer YOUR questions about the elements needed to grow a course business. Register here to get access to the group and apply for a hot seat later this week - https://learn.brandonlucero.com/master-your-profitable-messaging 

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

[FREE 2-DAY LIVE WORKSHOP] Master Your Profitable Messaging. Register here - https://learn.brandonlucero.com/master-your-profitable-messaging 

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero 

Website: https://www.brandonlucero.com 

Bigger launches are NOT the only way to make more money. Time and time again, I see exhausted entrepreneurs focused on creating a bigger launch, better evergreen funnels, and more promotions because they believe the only way to make more money. This will keep you stuck in the hamster wheel of promoting. But I'm here to tell you there are easier, faster, and more profitable ways to generate revenue inside your business!

In this episode, I’m sharing how you can generate more money without doing more promotions and bigger launches. Listen in and discover a behind-the-scenes look at our backend process for bringing in over 1M in sales, how to save your launch, simple ways to create more revenue with each promotion, what a sales machine actually looks like in a business, and so much more.

Like this episode? Subscribe and leave a review! 

Connect with me on Instagram!

In the last episode, we talked about bridges. Specifically, messaging bridges that help guide your audience from where they are to where you want them to be. It’s what really brings in sales! In this episode, I’m sharing behind-the-scenes coaching footage of me sitting down with two students and helping them create bridges for social media content and webinar content.

Listen in and hear me create bridges for Erika's business that helps entrepreneurial women grow their YouTube channels and Reana who helps burnt-out entrepreneurs get their time, energy & health back while 2-3xing their income.

While we discuss exactly what to talk about in your messaging, we cover what NOT to do as well – in fact, you’ll hear what will be the death of your messaging (avoid it at all costs – it’s way more common than you think). I talk a lot about strategies and systems on the podcast, and today I’m excited to bring you a way to see how to bring it all together.

Get to know our two students from this episode:

Erika Vieira is a marketing expert who specializes in growing female focused YouTube channels. Her podcast, the YouTube Power Hour, has featured over 400 of YouTube's popular female creators. Erika is the creator of the YouTube Bootcamp: a 6 month group coaching program that focuses on the creator first, not the YouTube algorithm. Her innovative method of prioritizing the creator from the inside out has proven to be highly successful, delivering massive growth for her students. Find out more about Erika here - erikavieira.net 

Reana is a Master Certified Neurocoach, Doctor of Physical Therapy, and host of the Rewired to Thrive Podcast. She teaches service-based entrepreneurs how to eliminate burnout from their business while increasing their revenue by using brain based tools to help them put the systems and boundaries in place in order to create the time and financial freedom they started their business for. Find her on Instagram @dr.reanamulcahy

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

[BONUS EPISODE] Do you want an exclusive podcast episode that's going to finally help you master your ad messaging? Here's all you need to do - Take a screenshot of your favorite New Generation Entrepreneur Podcast episode and post that screenshot on IG and tag me @iambrandonlucero! That's it! Team Lucero will send you the link to the bonus episode.

[QUIZ] Your Business Focus Generator: Find out what you should focus on to take your biz to the next level and get a personalized podcast playlist to help you! Take the quiz here - https://brandonlucero.com/biz-quiz 

There are a few elements of building your online business that I don’t typically talk about. Some of these elements include how to use a story in your messaging and how to create an offer. My guest specializes in telling stories that are designed for conversions and crafting offers that sell with ease. He’s helped superstar entrepreneurs like Amy Porterfield, Jill Stanton, and Carrie Green, and he’s sharing storytelling secrets with me (and you!) in this episode.

Tune in and join me and Colin Boyd as we talk about how to tell stories that actually sell, the #1 problem when it comes to telling “your” story, secrets to aligning your story with your offer, strategies for describing your offer that make it irresistible, and so much more! Plus, Colin shares about one simple shift in the philosophy of what an offer is that leads to a big transformation in sales for his clients and students.

Discover your "Conversion Story" and how you can use it on your webinars, podcasts, and emails to connect with your audience and convert them into your programs - https://brandonlucero.com/cs 

Haven't left a review yet? All you have to do is go to https://brandonlucero.com/podcast. Plus, when you send a screenshot of your review to support@soldwithvideo.com my team will share our exclusive bonus episode with you! Thank you for your support of this show!

Connect with me on Instagram @iamBrandonLucero and let me know what you think of the episode!

If you are an entrepreneur who is struggling with growth, content, transformation with clients, and can't seem to stand out, this episode is for you.

I talk about what reality really is, how to shift it, and how this using this concept in marketing is the most powerful thing you can do for your content and audience.

What’s really keeping you from getting the results you want? After working with thousands of students over the years, I’ve noticed the #1 thing holding them back is “waiting” or “overthinking.” And I’ve put these in quotes because this can look different for everyone. One form of waiting is fear of being judged, and another is overthinking what could happen.

Either of those sound familiar? If so, you’ll love this episode of the New Generation Mastery podcast! Listen to this powerful episode and learn why I don’t see myself as a coach, what “waiting” and “overthinking” can look like and how to move past it, helpful reframes you can use throughout the day and in your business right now, and examples and stories from my own business. It’s time to break past the waiting that’s holding you back!

If you want the results you’ve been working so hard for… stop waiting and overthinking. These reframes have helped me and many of my most successful students. I hope it helps you, too!

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero

Website: https://www.brandonlucero.com