The ModGolf Podcast (The ModGolf Podcast)

From the episode of The ModGolf Podcast featuring Joe Assell, CEO of GOLFTEC, here are three key takeaways that you will discover: 1 Embracing a Growth Mindset: Joe emphasizes the importance of a growth mindset within GOLFTEC's culture, which has been crucial for their innovation and expansion over the past 30 years. This mindset not only drives the company to continuously improve its offerings but also fosters inclusivity, allowing them to reach a broader audience in the golf community. 2 Evolution of Golf Technology: The podcast delves into the fascinating history and evolution of golf technology, highlighting how GOLFTEC has adapted and integrated new advancements. Joe discusses the transition from traditional methods to modern, data-driven approaches, including the use of their proprietary OptiMotion technology, which measures thousands of data points in a golfer's swing. 3 Future Trends in Golf: Joe shares insights on the future of golf technology, including the increasing role of mobile applications and remote coaching. He discusses the upcoming launch of GOLFTEC Anywhere, which aims to provide golf lessons and coaching through smartphones, making the game more accessible and engaging for players everywhere. These takeaways reflect the dynamic nature of the golf industry and GOLFTEC's commitment to enhancing the golfing experience through innovation and community engagement. https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/k9Kg0jE2.jpg (https://www.youtube.com/@modgolfpodcast/videos) If you enjoyed our podcast with Joe, we encourage you to watch our extended conversation on The ModGolf YouTube channel (https://youtu.be/3YCABitCsWo) as Joe offers up insightful lessons for innovators looking to navigate the complex and sometimes overwhelming entrepreneurial world. Click on this link (https://youtu.be/3YCABitCsWo) or the image below to watch our video FIVE KEY THINGS EVERY ENTREPRENEUR MUST KNOW. https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/IvFCBSix.jpg (https://youtu.be/3YCABitCsWo) If you would like to connect with Joe, visit his bio page (https://modgolf.fireside.fm/guests/joe-assell-golftec) for contact information. To learn more about GOLFTEC and SkyTrak (https://www.golftec.com/) click on the image below to visit their websites. https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/98qRmfw-.jpg (https://www.golftec.com/) We want to thank our partner inrange® for presenting this episode of The ModGolf Podcast! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/tiYKqRxn.jpg (https://www.inrangegolf.com/the-experience-range?lng=en) inrange® is a radar-based ball-tracking company that enhances the driving range experience by offering the most engaging gameplay and precise ball-tracking on the market. From private clubs and standalone commercial ranges, to multi-storey “Big Box” entertainment venues and limited-flight ‘compact’ ranges, Inrange® creates unparalleled experiences for every type of player - and unleashes your business’ growth potential. They are also the only software in the world offering a bay vs bay link up feature - allowing large groups to play against one another in teams across the entire venue. To learn more check out www.inrangegolf.com (https://www.inrangegolf.com). Join our mission to make golf more innovative, inclusive and fun... plus you can WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) We want to thank our friends at Golf Genius Software who have supported The ModGolf Podcast since 2019! https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg (https://www.golfgenius.com) Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). Special Guest: Joe Assell - Co-Founder and CEO, GOLFTEC.

Golf Digest, founded in 1950 and published by Condé Nast since 2001, transformed itself in 2014 to align with a younger audience through both the look of and content contained in the magazine. Golf Digest has expanded it online and social media connectivity with their growing community through written and video content offered on their mobile app, website https://www.golfdigest.com/magazine and YouTube Channel. https://www.youtube.com/user/GolfDigestMagazine Editorial Director Max Adler is a driving force behind the re-positioning of Golf Digest, as seen here during his 2014 interview with Callaway Talks: https://www.youtube.com/watch?v=KKFmvYVrPYA&t=3s Max Adler https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/CkUJUOwc.jpg Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I recently launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! By joining you will get access to exclusive live weekly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guest: Max Adler - Golf Digest Editorial Director.

Are you an innovator who is struggling to a move your venture forward? I get it. I've been there. In this episode you will discover three key entrepreneurial takeaways from guest Hoyt McGarity to help you find clarity and inspiration: 1. Embracing Innovation While Honoring Tradition: Hoyt emphasizes the importance of balancing the rich traditions of golf with innovative practices that can help the sport grow. 8AM Golf aims to support and celebrate golfers through a collection of brands that provide tools and experiences designed to enhance enjoyment on the course. This approach reflects a commitment to making golf more accessible and fun for everyone. 2. The Power of Community and Mentorship: Hoyt shares his personal journey in golf, highlighting the significant influence of mentors like his grandfather and Rick Hartman, who guided him through his early career. This underscores the value of community and mentorship in fostering talent and passion within the sport, which is essential for the next generation of golfers. 3. Strategic Growth Through Synergy: The conversation reveals 8AM Golf's strategic approach to acquisitions and partnerships (like they have with Justin Timberlake and Tiger Woods), focusing on brands that complement their existing portfolio. Hoyt discusses the importance of aligning new ventures with their core values and ensuring they enhance the overall experience for golfers. This strategy not only strengthens their brand but also creates a cohesive ecosystem that benefits all stakeholders involved in the golf industry. These takeaways reflect Hoyt's entrepreneurial journey and business leadership insights, offering valuable lessons for anyone looking to navigate the entrepreneurial world, particularly in the golf industry. Hoyt's episide showcases the dynamic nature of the golf industry and the innovative strategies being employed to ensure its growth and sustainability. https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/02Lk-2Fz.jpg (https://www.youtube.com/@modgolfpodcast/videos) If you enjoyed our conversation with Hoyt, we encourage you to watch our extended conversation on The ModGolf YouTube channel (https://youtu.be/WVFprfCRhSQ) as Hoyt offers up insightful lessons for innovators looking to navigate the complex and sometimes overwhelming entrepreneurial world. Click on this link (https://youtu.be/WVFprfCRhSQ) or the image below to watch our video FIVE KEY THINGS EVERY ENTREPRENEUR MUST KNOW. https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/hSqzGXes.jpg (https://youtu.be/WVFprfCRhSQ) If you would like to connect with Hoyt, visit his bio page (https://modgolf.fireside.fm/guests/hoyt-mcgarity) for contact information. To learn more about 8AM Golf and the companies they own (https://8amgolf.com/) click on the image below to visit their website. https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/TeJY8_AB.jpg (https://8amgolf.com/) We want to thank our partner inrange® for presenting this episode of The ModGolf Podcast! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/tiYKqRxn.jpg (https://www.inrangegolf.com/the-experience-range?lng=en) inrange® is a radar-based ball-tracking company that enhances the driving range experience by offering the most engaging gameplay and precise ball-tracking on the market. From private clubs and standalone commercial ranges, to multi-storey “Big Box” entertainment venues and limited-flight ‘compact’ ranges, Inrange® creates unparalleled experiences for every type of player - and unleashes your business’ growth potential. They are also the only software in the world offering a bay vs bay link up feature - allowing large groups to play against one another in teams across the entire venue. To learn more check out www.inrangegolf.com (https://www.inrangegolf.com). Join our mission to make golf more innovative, inclusive and fun... plus you can WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) We want to thank our friends at Golf Genius Software who have supported The ModGolf Podcast since 2019! https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg (https://www.golfgenius.com) Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). Special Guest: Hoyt McGarity - President at 8AM Golf.

"I've always been in the camp of we'll return to pre-pandemic conditions because as humans we crave that interaction of shared experiences. That is what we strive to deliver with The RBC Canadian Open." https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/vs1RHmRN.jpg Click on the image below to check out our extended conversation with Bryan on our Youtube Channel (https://youtu.be/eAJ5QyrDuc0)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/17AtQWb9.png (https://youtu.be/eAJ5QyrDuc0) Want learn more about the positive impact Golf Canada and The RBC Canadian Open generate? Check out their websites to learn more. https://www.golfcanada.ca https://rbccanadianopen.com Want to download The Golf Canada app to track your handicap and for a chance to win an invite to the Audi Night Golf event? Download it from the Apple App Store (https://apps.apple.com/ca/app/golf-canada-mobile/id635386429) for free. Android version is also available. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/7Wi0hKF1.png You can learn more about Bryan on his bio page (https://modgolf.fireside.fm/guests/bryan-crawford). Show Notes and Bryan Quotes "We have created something that we feel really strongly about once we have the opportunity to come back in 2022 we are excited to be able to run with it. We drive over 82 million dollars of economic activity, never mind the two million that we give to charity and community organizations that we work with. So there's recognition of how important those are in providing support to organizations like ourselves to invest in new enhancements, which is wildly beneficial to an organization like ours that would otherwise have to do it much more slowly or perhaps not at all." Special Guest: Bryan Crawford - RBC Canadian Open Tournament Director with Golf Canada.

Since their concept launch at the 2016 PGA Merchandise Show, 18Birdies has emerged as the dominant golf mobile app with over 750,000 users and growing. With their clear mission to "Inspire golfers of all generations to enhance their game, share their experiences with friends, and increase their enjoyment of golf", 18Birdies has successfully aligned the game with the lifestyle habits of a younger audience. https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/xDYofsEh.jpg Sharing the belief that technology can make a huge difference in elevating the game of golf, 18Birdies creates more ways to conveniently enjoy golf by looking to enhance and improve the entire golfing experience. Eddy realized "technology could make golf more accessible, engaging, social and fun, so when you bring all these elements together you can reshape how the game is played, perceived and experienced. To fundamentally change golf you need connectivity and integration for everything and everyone on the same platform in order for the magic to happen". There are golf apps out there that focus on one aspect of the game, but Eddy realized that to truly succeed, a mobile golf app needed to "close the circle by connecting everyone in the golf industry". 18Birdies set out to create the big, ambitious vision with a platform that delivers everything that golf can possibly do. To learn more about 18Birdies, visit their website (https://18birdies.com/) and download their free app for either iOS or Android. Twitter: @18BirdiesApp (https://twitter.com/18BirdiesApp) Facebook: @18birdies (https://www.facebook.com/18birdies/) Instagram: 18birdiesapp (https://www.instagram.com/18birdiesapp/?hl=en) Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin In this episode you'll learn: • Eddy’s “AHA” moment and the inspiration for creating 18Birdies. • The golf problem 18Birdies looked to solve by harnessing the power of technology to create fun, social and globally connected experiences. • How customer feedback revealed the popularity of realtime gaming and betting during your golf round as the key to driving growth. • The importance of building a powerful brand that reflects your purpose and culture. • Identifying what value 18Birdies can bring to each user and partner, then stringing them all together. • Creating the one portal that manages everything a user does across their golf life. • “Every hole is a new game” - Eddy describes how Game Bets and Targets work. • The gamification of 18Birdies through Dream Games and Golf Bucks. • Launching the concept of 18Birdies at the 2016 PGA Merchandise Show. • The power of partnership like they have with NextGenGolf to propel themselves forward. • The 18Birdies team and the entrepreneurial culture that passionately inspires them to build best golf experiences possible. • Supporting their remote, high-performance corporate teams based in Oakland and Shanghai • Next steps - the future of 18Birdies in 2018 and beyond. Special Guest: Eddy Lui - Founder and CEO, 18Birdies.

“We are changing some hearts and minds, as colleagues in the Department of Health in London who said they never believed golf would be of any health benefit see the positive impact on mental health and physical wellness". This week our host Colin Weston sits down for a conversation with Dr. Roger Hawkes, Exective Director for The Golf & Health Project. Roger shares how his organization helps drive an increased participation in golf, improve the public image of our sport, and raise support for golf in the political arena. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/5wWCqk7_.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg Are you a golf course owner or operator struggling with the complexities of running tournaments? Do you want to spend less more running them while increasing revenue and profit margins? Check out our friends at Golf Genius to learn how they can help make the magic happen. >> https://www.golfgenius.com/ The British Journal of Sports Medicine published this Golf and Health infographic to demonstrate the fitness benefits of the sport. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/8ELKAQ7f.jpg To learn more about The Golf and Health Project, check out their webiste (https://www.golfandhealth.org/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/rOQ2l9JI.png (https://www.golfandhealth.org/) Special Guest: Dr. Roger Hawkes, Executive Director for The Golf & Health Project.

"It was tough. For every advertising sponsor that I brought in, I had a million rejections. I just persevered and ended up interviewing everybody from Mickey Mantle, Ted Williams, Hank Aaron to Wilt Chamberlain. The journey has been incredible, but I learned on the fly in a lot of ways." Ann Liguori is a leader and trailblazer in sports broadcasting as President of Ann Liguori Productions, Inc., award-winning sport’s talk show host, public speaker, broadcaster, journalist, author and producer. Ann's latest book is Life on the Green: Lessons and Wisdom from Legends of Golf (https://www.amazon.com/dp/1578269784) where 12 legendary players in golf share life lessons they learned from the game. Life on the Green is available on Amazon (https://www.amazon.com/dp/1578269784). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/MbWl2mdu.jpg (https://www.youtube.com/@modgolfpodcast/videos) We want to thank our partner British Columbia Golf for presenting this episode of The ModGolf Podcast! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/lDkT7bRv.png (https://britishcolumbiagolf.org) When I mentioned Ann's episode to the folks at British Columbia Golf they immediately wanted to support it, as one of their goals is to create a sport that is accessible and inclusive. They strive to create a golf environment that is respectful of participant's personal goals and is free from all forms of maltreatment. As a provincial arm of Golf Canada, British Columbia Golf supports women golfers and players of all ages and abilities, while continually working to improve partner relationships to increase participation in the sport. If you're looking to plan your next amazing golf trip, British Columbia Golf is the place to explore and book from the over 300 golf courses they support across our beautiful province. To learn about the impact they are making and to discover your next golf adventure, check out their website at www.britishcolumbiagolf.org (https://britishcolumbiagolf.org). "Sports Innerview was the cable show that I did for 17 years, which I was able to syndicate on all these sports cable networks around the country and that's this show that I went out and sold. MSG Network said "Ann we love your work. We hear you on FAN. We see your byline. We can give you a time slot every week on WFAN, but we can't pay you." So I went knocking down doors on Madison Avenue trying to get meetings with advertising executives and they looked at me like I had three heads. Like "Wait you're a woman and you want to host a sports show?"... Ann Liguori, President of Ann Liguori Productions, Inc. You can also learn more about Ann on her bio page (https://modgolf.fireside.fm/guests/ann-liguori). Life on the Green is available for purchase on Amazon (https://www.amazon.com/dp/1578269784). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/R5KA5U_E.png (https://www.amazon.com/dp/1578269784) Life on the Green: Lessons and Wisdom from Legends of Golf (https://www.amazon.com/dp/1578269784) 12 legendary players in golf share life lessons they learned from the game. Interviewed by award-winning sports journalist and broadcaster Ann Liguori, a select list of champions including Jack Nicklaus, Annika Sorenstam, Gary Player, Jan Stephenson, Tom Watson, Padraig Harrington, Bernhard Langer, Nancy Lopez, and more, talk about their personal journeys and wisdom they gleaned from their time playing the game of golf. Life on the Green appeals to all, going in-depth with exclusive content for die-hard fans while providing amusing anecdotes and inspirational content for everyone, humanizing and helping us understand a little bit more about each star and their success story. Each person’s story highlights a different, central theme, allowing readers to have key takeaways and a clearer understanding of how the subject became so successful, and in turn, be inspired to utilize those life lessons towards their own lives and legacy. Encompassing universal themes like patience, goal setting, staying positive, pursuing one's passions, treating people right, never giving up, practicing humility, and more, Life on the Green inspires, entertains and enriches in equal measure. Episode Chapters 03:20: Ann shares when she was first introduced to golf and who invited her. We want to thank Golf Genius Software who have supported The ModGolf Podcast since 2019! Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience? https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg (https://www.golfgenius.com) Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guest: Ann Liguori - award-winning sport’s talk show host.

Marc Simon aspired to be both a meteorologist and a PGA Tour Pro. Turns out his actual "Dream Job" is doing what he does now: running the two biggest and most innovative golf industry shows in the world. As Event Vice President of PGA Golf Exhibitions for Reed Exhibitions, Marc has a clear understanding of the golf industry trends and contributors that are evolving the game he loves. ______________________________________________ Attention all you fabulous women golfers - we are partnering with our good friends at KINONA Sport (http://my.kinonasport.com/MODGOLF) to offer 20% OFF your purchase using promo code MODGOLF! CLICK TO SAVE (http://my.kinonasport.com/MODGOLF) on tops, shorts, pants, skirts, dresses, skorts, jackets, vests and accessories! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/t0RfEOKE.jpg (http://my.kinonasport.com/MODGOLF) ______________________________________________ This week our host Colin Weston speaks to Marc before the 2019 PGA Merchandise Show in Orlando to learn what it takes to put on a Business-to-Business conference of this magnitude and what industry insights has he acquired over his 20 years working on it. To learn more about The PGA Merchandise Show, check out their website (https://www.pgashow.com/) and this short YouTube video (https://www.youtube.com/watch?v=Wvy3MiasdGA). https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/cMqa6hJk.jpg About The PGA Merchandise Show The 66th annual PGA Merchandise Show took place January 22-25 2019 at The Orange Country Convention Center in Orlando FL. Featuring over 1,000 exhibitors and 40,000 attendees from 80 countries The PGA Merchandise Show lives up to its tagline: “The Major of Golf Business.” New for 2019 was The Global Golf Innovation Competition, staged by HYPE Sports Innovation. This "Shark Tank-style" event featured 10 golf startup finalists who pitched in front a distinguished judges panel comprised of golf industry entrepreneurs, investors and influencers. HYPE Sports Innovation Partner Ilan Hadar https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/mgubKZDs.JPG Main Entry To The PGA Merchandise Show in Orlando https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/TR2DLJKq.JPG ______________________________________________ We love and wear the premium, stylish golf accessories that Deuce (https://deuce.co/) offers up to take your golf look to the next level. Visit their website (https://deuce.co/) and use the Promo Code MODGOLF for 15% off your purchase of hats, gloves, belts, duffle bags and cigar pouches! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/6z8BeDeS.jpg (https://deuce.co/) ______________________________________________ About Reed Exhibitions Reed Exhibitions is the parent company of PGA Golf Exhibitions and a leading B2B events organizer, hosting more than 500 events in 40 countries. They manage two major PGA events, and their portfolio also includes New York Comic Con, ComplexCon and a recently launched show called POPSUGAR Play/Ground. They incorporate many innovations and best practices from those events into our events for PGA. The first PGA Merchandise Show was in 1954, and they have been at the Orange County Convention Center each consecutive year since 1985. Reed's mission is to "Help companies drive revenue and customer loyalty through exceptional events". The Exhibitor Floor at The PGA Merchandise Show https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/MVPM2hvT.jpg Season 5 Sponsors https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/3QqeEFBq.jpg Special Guest: Marc Simon - Event Vice President for PGA Golf Exhibitions / RX Reed Exhibitions.

"I quickly realized that golf is a great equalizer sport where people with different ages and skill levels can all coexist on the course at the same time. No matter if you're a really skilled player or a new beginner, everyone's always working on something and has that common thread of constant improvement."... Twilight Golf Association Founder Nick Conrad ______________________________________________ Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) ______________________________________________ "I thought it wasn't crazy that you could pull together lots of strangers and create a league out of it. That it didn't have to always be based on gender or senior groups or for players of a certain skill level, which is how fragmented most leagues are. That it really can work just like public golf. If could you allow those people that regularly fill out the tee sheet to create organized games, that really would resonate. At the most fundamental level Twilight Golf is taking the folks who normally want to play during their available hours and trying to structure it where there can be a reason to keep them coming back." https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/aVlGrPI1.jpg Episode Chapters [02:16] Nick shares how he was introduced to the game and describes his first golf experience. [06:48] Colin asks Nick "what was the WORST job you ever had and what positives did you take away from it?" [09:50] Nick' gives us the "elevator pitch" for Twilight Golf Association of what they do and why they do it. [15:00] Nick shares the origin story of Twilight Golf Association and the "AHA moment" that led to creating their first pilot program. [20:50] We learn how Nick got buy-in from golf courses to partner with Twilight Golf and the value proposition he offered them. [23:48] Nick tells us about their pricing model and the befenits Twilight Golf members receive by being part of their community. [28:32] Nick shares how and why Twilight Golf Association became part of Golf Genius Software and the value of this partnership. Click on the image below to watch our extended conversation with Nick on our Youtube Channel (https://youtu.be/Fm4N4lJ0WNI)! [https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/jU0mVuSp.jpg You can also connect with Nick on his bio page (https://modgolf.fireside.fm/guests/nick-conrad), along with checking out the Twilight Golf Association (https://www.twilightgolfassociation.com/) website. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/FaMntcl4.png (https://www.twilightgolfassociation.com/) Special Guest: Nick Conrad - Founder and General Manager of Twilight Golf Association.

On this episode host Colin Weston speaks with Back2Basics Golf Founder Nick Steiner to learn insights from his entrepreneurial journey that has taken him from San Diego scooter culture to Australia's Gold Coast. “The satisfaction that you get once things grow is really rewarding. Something else that I’ve come back to a lot lately is to really enjoy the process, taking each day just to be happy in the moment and have fun. It’s the little things overall that do bring the most happiness to me like the product being enhanced or an email of how we’ve helped improve someone’s game. All these things define the success that I continue to look at more and more. Acquisition and other milestones down the road, those are great and what we are striving for but when we look back and connect the dots, it’s the little moments that led you there, it’s the breakthroughs that you had, it’s the hard things that you got over that make the entire process worth it.".... Nick Steiner, Founder of Back2Basics Golf https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/3Wq9cLg_.jpg Click on the image below to check out our extended conversation with Nick on our Youtube Channel (https://youtu.be/WdCRqZs1MiE)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/NQB0pbhg.jpg (https://youtu.be/WdCRqZs1MiE) To learn more about Back2Basics Golf and The Pro Path Putting Mirror visit their website at https://back2basics.golf/. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/aElEjlHm.png Are you a golf course owner or operator struggling with the complexities of running tournaments? Do you want to spend less more running them while increasing revenue and profit margins? Check out our friends at Golf Genius to learn how they can help make the magic happen. >> https://www.golfgenius.com/ https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg Special Guest: Nick Steiner - Founder, Back2Basics Golf.

The pinnacle event of the year for WE ARE GOLF is National Golf Day (http://wearegolf.org/nationalgolfday/national-golf-day/). It was held on April 24-25, 2018 on Capitol Hill in Washington, D.C. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/sR6_GQqG.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg Are you a golf course owner or operator struggling with the complexities of running tournaments? Do you want to spend less more running them while increasing revenue and profit margins? Check out our friends at Golf Genius to learn how they can help make the magic happen. >> https://www.golfgenius.com/ Overview A coalition of the game’s leading associations and industry partners hosted its 11th annual National Golf Day on April 24-25, 2018 on Capitol Hill in Washington, D.C. National Golf Day celebrates the game’s nearly $84.1 billion economy, nearly $4 billion annual charitable impact and many environmental and fitness benefits. More than 300 industry leaders met with Members of Congress, the Executive Branch and federal agencies across 230 meetings on April 25 to discuss golf’s 15,000-plus diverse businesses, two million jobs impacted, tax revenue creation and tourism value. "With one in 75 U.S. jobs impacted by golf, the industry plays a significant role in stimulating our economy nationwide,” says Steve Mona (https://modgolf.fireside.fm/guests/steve-mona), CEO of World Golf Foundation, administrator of WE ARE GOLF. “Last year, a record 2.5 million people tried golf for the first time, further cementing why it is vital to share golf’s interests with our country’s lawmakers, showcasing the game’s many economic, charitable and fitness benefits.” 2018 Recap Golf industry leaders arrived Monday, April 23 to participate in the second annual Community Service Project on the National Mall the morning of Tuesday, April 24. The project featured 175 participants across 18 projects focused on beautification, preservation and helping the National Park Service with turf deferred maintenance. CSP group https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/h4hXwN9y.JPG Following the Community Service Project driven by the Golf Course Superintendents Association of America (https://www.gcsaa.org/), WE ARE GOLF Board Members, media and other special guests headed to the National Press Club for a special release of the U.S. Golf Economy report, which reported a total economic impact of $84.1 billion for the industry and a 22% increase since the previous report five years ago. Jay and Steve https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/okZqsZhe.JPG (L to R: Jay Karen, CEO of the National Golf Course Owners Association and WE ARE GOLF Chairman; Steve Mona, CEO of World Golf Foundation) On Wednesday, April 25, golf industry leaders participated in a record-high 230 meetings with Members of Congress representing 40 states to discuss the game's economic, social and environmental contributions to society. Conversations with Senate, House of Representatives, Executive Branch and federal agencies’ directors coincided with Tuesday’s release of the new U.S. Golf Economy Report. It shows $84.1 billion in activity was directly driven by golf in 2016, a 22% rise from $68.8 billion in the 2011 report. The industry supported $191.9 billion in total annual activity, including 1.89 million jobs and $58.7 billion in wages and benefits. Demonstrating golfers’ and businesses’ commitments to charity, $3.94 billion was raised in 2016 through tournaments and other golf activities. NGD18 group photo https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/72sTwknH.JPG Paige Spiranac https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Pvhy-ihO.JPG Golf social media influencer and WE ARE GOLF ambassador Paige Spiranac being interviewed during National Golf Day Special Guests: Clint Sanchez - Executive Director, The First Tee of Greater Washington, DC, Delphine Tseng - Founder and President, Landseer Communications & Consulting, Elisa Gaudet - Founder of Women's Golf Day, Jennifer Poth - Founder and CEO, Operation Support Military Golf, Lewis Myers - Commissioner of The Congressional Golf Association, Michael Breed - Host of "A New Breed of Golf" on SiriusXM PGA Tour Radio, Rich Katz - Katz Strategy, Steve Jubb, PGA - CEO/Executive Director of The National Alliance for Accessible Golf, and Steve Mona - CEO of The World Golf Foundation.

Looking to improve your swing without taking a lesson? Want to track your on-course shot-by-shot performance? How can Virtual Reality and The Metaverse enhance your golf experience? Jeremy "The App Man" Callahan joins us to provide his insights and top picks in three different golf app categories. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/NyN8EZbi.jpg Jeremy breaks down his Best Golf Aps picks into three categories: • Teaching / Game Improvement • On-Course Shot Tracking • Virtual and Augmented Reality / The Metaverse Click on the image below to check out our extended conversation with The App Man on our Youtube Channel (https://youtu.be/F8TogegJIYM)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/G8Yu008P.jpg (https://youtu.be/F8TogegJIYM) Want to learn more about Jeremy and Golf BPM? Visit their website (https://www.golfbpm.com) to learn how picking the genre of music you practice to finds the beat and time that best suits your personal swing goals. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/I9qbaggV.png (https://www.golfbpm.com) You can learn more about Jeremy on his bio page (https://modgolf.fireside.fm/guests/jeremy-callahan). Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin Special Guest: Jeremy Callahan - a.k.a. The App Man.

How do you create new value in the expanding $10 billion golf entertainment sector? Our host Colin Weston sits down with entrepreneur, investor and Gamerz Golf CIO David Grieshaber to learn they are combining mobile gaming, user experience design, augmented reality, environmental sustainability, eSports and architectural design to create the next generation of Golf Entertainment Centers. "Where I see this market going is the games will become more video game-like, they’ll become episodal, iterative, level based and more addictive. All the venues currently in market have taken the model of a driving range or golf game and tried to create a video game built upon that. Where we differ is that we’re in the heart of Xbox, PlayStation and mobile game land. We’re going with that direction. We’re going to take video game quality, PS4, PS5 type of games and downgrade them to become driving range games. That will be a major differentiator in what we are doing with the technology." https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/WZ-2Cb6D.jpg "You can hit the ball and look up as the ball is flying through the air you’d see a tracer following it as it lands in a target and you see explosions everywhere with points flying up in the air. So that is what’s called a “Glasses-less AR (augmented reality) experience”. That’s the direction I think is coming to this scenario in the future and what we’ve been working on as a solution for several years." Click on the image below to check out our extended conversation with David on our Youtube Channel (https://youtu.be/5rsc9RueT-s)! [https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/6yHp_RL8.jpg (https://youtu.be/5rsc9RueT-s) To learn more about Gamerz Golf, visit their website >> http://Gamerz.Golf https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/0x_5co2p.jpg (http://Gamerz.Golf) Enter our latest #ModGolfGiveaway Contest to win an Edison Wedge! Sign up (https://modgolf.fireside.fm/subscribe) to our newsletter (https://modgolf.fireside.fm/subscribe) to enter for a chance to win an Edison Wedge. You choose the loft, shaft type and grip to customize it to your liking! You can also enter the contest by subscribing to The ModGolf YouTube channel and leaving the comment "Enter me in The #ModGolfGiveaway Contest!" for the Edison Wedges ModGolf Product Review video (https://youtu.be/Zr3PzsjnhJk). Contest closes at 11pm ET Friday December 11 2020. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/F1zWEeLU.png (https://youtu.be/Zr3PzsjnhJk) Special Guest: David Grieshaber - CIO at Gamerz Golf.

What will a typical golf course look like in 2050? Will 7,200 yard long layouts with deep green fairways and rough be a thing of the past due to water shortages and heat waves? Will golf properties be "off the grid" energy self sufficient by incorporating on-site renewable energy sources such solar power to achieve their sustainability goals? To open Season 16, host Colin Weston and guest Petra Himmel explore the spectrum of sustainability issues surrounding the golf industry, from plastic use in golf balls to the environmental and social benefits of urban golf courses. https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/S7bgqRSJ.jpg (https://www.youtube.com/@modgolfpodcast/videos) "You really have to believe in the future otherwise you could give up at once. We currently have all these erosion, flood, wildfires and heat wave stories that are impacting golf clubs. Climate change doesn't really care if we care or not. It's just there. We just have one chance to get it right, so we either react in time or we will struggle. There are so many experts predicting that you either start preparing for it or you just don't have a chance to survive economically as a golf club. If you are in the wrong region or if you aren't prepared, then you will not make it. The good thing is that we have possibilities and solutions."... Petra Himmel, journalist and creator of www.GolfSustainable.com Petra created GolfSustainable.com (https://golfsustainable.com/en/) in 2020 as a response to the trends and practices she witnessed as a journalist covering professional golf for over two decades. Click on this link (https://golfsustainable.com/en/) or the image below to learn more. https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/5pNZdsp8.png (https://golfsustainable.com/en/) If you would like to connect with Petra, visit her bio page (https://modgolf.fireside.fm/guests/petra-himmel) for contact information. We want to thank our partner inrange® for presenting this episode of The ModGolf Podcast! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/tiYKqRxn.jpg (https://www.inrangegolf.com/the-experience-range?lng=en) inrange® is a radar-based ball-tracking company that enhances the driving range experience by offering the most engaging gameplay and precise ball-tracking on the market. From private clubs and standalone commercial ranges, to multi-storey “Big Box” entertainment venues and limited-flight ‘compact’ ranges, Inrange® creates unparalleled experiences for every type of player - and unleashes your business’ growth potential. They are also the only software in the world offering a bay vs bay link up feature - allowing large groups to play against one another in teams across the entire venue. To learn more check out www.inrangegolf.com (https://www.inrangegolf.com). After their engaging conversation on this podcast episode, Petra and Colin jumped over to The ModGolf YouTube channel to discuss her takeaways from the first sustainability conference of England Golf titled "The Sustainable Future of Golf". Click on the image below to watch. https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/SCrVdfRN.jpg (https://youtu.be/SN_tX5HE4Bw) Join our mission to make golf more innovative, inclusive and fun... plus you can WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience? https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg (https://www.golfgenius.com) Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). Special Guest: Petra Himmel, journalist and creator of www.GolfSustainable.com.

That's a wrap for Season 7 of The ModGolf Podcast! Our passionate team of content creators are current working on your next twelve episodes for Season 8, which launches early September 2020. We heard some amazing stories from a diverse group of guests who discussed how technology, entertainment experiences, music, celebrity, hospitality and community building intersect to shape the future of golf. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/dow9UzHN.jpg If you didn’t get the chance to listen to all of our ten Season 7 episodes, this bonus show gives you a recap of the great conversations I had with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefullly this will inspire you to listen to a couple of the episodes listed below. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg We're proud to have Golf Genius Software as one of our show sponsor partners and look forward to telling you more about the elegant solutions they create to simplify running golf tournaments. Go to https://www.golfgenius.com/ to learn more! Our Season 7 guests were: Episode 1 John Kawaja - President, Honma Golf NA Entrepreneurial Lessons Learned In The Golf Industry (https://modgolf.fireside.fm/072-john-kawaja) Episode 2 Shella Sylla - Founder/CEO, SisterGolf Empowering Women Through Golf (https://modgolf.fireside.fm/73-shella-sylla) Episode 3 Matt Considine - Founder/CEO at NewClub Golf Creating a Scalable Business Model Inspired by Traditional Golf Societies (https://modgolf.fireside.fm/074-matt-considine) Episode 4 Thinh Tran - Founder/CEO at Transrover Embracing Resilience, Curiosity and Joy to Fuel The Entrepreneurial Journey (https://modgolf.fireside.fm/075-thinh-tran) Episode 5 Shayain Gustavsp - LPGA Coach / SJG International Teaching Golf To Welcome, Elevate and Empower Diverse Communities (https://modgolf.fireside.fm/076-shayain-gustavsp) Episode 6 Nick Bednar - VP of Operations, Billy Casper Golf Creating a Launch Point to Grow Golf Participation (https://modgolf.fireside.fm/077-nick-bednar) Episode 7 Amir Raveh - Founder and President, HYPE Sports Innovation Building Global Sport Startup Accelerators That Help Innovate Golf (https://modgolf.fireside.fm/078-amir-raveh) Episode 8 Peter Johnson - CEO and Co-Founder, Phat Scooters Delivering Great Products That Customers Love (https://modgolf.fireside.fm/079-peter-johnson) Episode 9 Ian Peterson - CEO ad Founder, Dialed In Golf Solutions Creating Memorable Golf Experiences For Everyone (https://modgolf.fireside.fm/080-ian-peterson) Episode 10 Sal Syed - CEO and Co-Founder, Arccos Golf Combining Big Data and Elegant Design to Create Memorable Golf Moments (https://modgolf.fireside.fm/081-sal-syed-arccos-golf) Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin Special Guests: Amir Raveh - Founder and President, HYPE Sports Innovation, Ian Peterson - Founder & CEO of Dialed in Golf Solutions, John Kawaja - President of Honma Golf NA, Matt Considine - Founder & CEO at NewClub Golf, Nick Bednar - VP of Operations at Billy Casper Golf, Peter Johnson - Co-Founder & CEO of Phat Scooters, Sal Syed: Co-Founder and CEO, Arccos Golf, Shayain Gustavsp - Entrepreneur / LPGA Certified Coach, Shella Sylla - Founder/CEO of SisterGolf, and Thinh Tran - Co-Creator of GimmePro and Founder of Transrover.

“In any industry, especially in our industry one needs to have an entrepreneurial mindset. But the challenge is this: in most clubs it’s not that my fellow club managers lack imagination or innovation. They are pretty bright folks. It’s through no fault of their own but the challenge is that we work in an environment where we change boards frequently, presidents every couple of years and the fear of failure in most clubs is so high that it prevents the management team from experimenting and innovating because the tolerance for failure is very small. Fortunately for us at Medinah we have educated and have the support of the board so that I have a pretty large safely net. So for as many ideas that have succeeded we have an equal amount that have failed. But you know what, it’s okay. We want our employees and our team to think outside the box because just like I have a safety net, I want to provide them with a safety net as well.” Host Colin Weston speaks with Medinah Country Club GM/COO Robert Sereci to learn how he took an innovator's mindset to transform the iconic golf venue to become a vibrant, welcoming, experience-based community. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/XE3WH9Fy.jpg ______________________________________________ After testing the deWiz biofeedback swing analysis product we were so impressed with the results that we invited them to offer you an exclusive 10% OFF your purchase using promo code MODGOLF! CLICK TO SAVE (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) on deWiz to see (and feel) lasting results in your swing tempo, length and path improvement. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/XeUUgU6Y.jpg (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) ______________________________________________ Hired at Medinah in 2015, Robert is a strong collaborator and team builder, and has worked to strengthen and empower the Medinah brand. In 2016, Robert worked with his board, management, and membership to roll out “Medinah 2020,” a comprehensive $25 million phased club improvement plan. All of these investments will move Medinah Country Club into a more modern era of membership enhancements and strengthens its community. Prior to Medinah Country Club, Robert was GM of The American Club in Hong Kong, a 3000-member club founded in 1925. He has been COO of Northwood Club in Dallas and Gaillardia Country Club in Oklahoma City. In addition to being a Certified Club Manager, Robert holds a degree in Hotel and Restaurant Management from Cal Poly Pomona and an MBA from Georgia State University. Check out our extended conversation with Robert on our Youtube Channel (https://youtu.be/PZmMNdtKGgE)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/H1NVVO4L.jpg (https://youtu.be/PZmMNdtKGgE) Special Guest: Robert Sereci - GM / COO at Medinah Country Club.

"We were going to call the company FORE! FIFTY, but we did a lot of surveys and 50 year olds still think they're 20, but 60 year olds are realistic. That's why we want to cater to that crowd of 60 and over."... Jim Plumb, Co-Founder of FORE! SIXTY https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PQs_ojIB.jpg FORE! SIXTY is a unique online community dedicated to enhancing the game for golfers sixty and over with age-relevant information, videos and a wide selection of curated value offerings on golf equipment, natural, anti-inflammatory pain relief and Sun Smart UPF50 sun protection apparel. Click on the image below to check out our extended conversation with Jim on our Youtube Channel (https://youtu.be/L3vk-YwHZm0)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/IWjypkl8.jpg (https://youtu.be/L3vk-YwHZm0) Want to learn more about Jim and FORE! SIXTY? Visit their website (https://www.foresixty.com/) to see how they are creating an engaging community for senior golfers. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/uoDaAOde.jpg (https://www.foresixty.com/) "We've all failed at times and built up businesses. We understand the economics behind it so we're not afraid to go after new products, investigate new areas. I love the entrepreneurial world and am looking at other things that I want to do beyond this business. You never know what's going to come up next, but you always got to keep your doors open and keep looking for that good opportunity." You can learn more about and connect with Jim on his bio page (https://modgolf.fireside.fm/guests/jim-plumb). Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guest: Jim Plumb, Co-Founder of FORE! SIXTY.

"The first 15 or 20 times I thought of the concept behind Power Tee while learning to play golf, I did some base calculations on cost of fabrication, installation and maintenance. I looked at the driving ranges in my area and thought Power Tee would be an expensive piece of equipment that wouldn't work financially. So I kept pushing the idea away until I came up with the revenue model of charging a penny a ball and instal the system free of charge that I started to like it." Founder & CEO Martin Wyeth joins us to share his three decades long entrepreneurial journey that led to the creation of Power Tee. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/LjD7aZPs.jpg Click on the image below to check out our extended conversation with Martin on our Youtube Channel (https://youtu.be/GUhOeRGZgUs)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/wmy05Ghm.jpg (https://youtu.be/GUhOeRGZgUs) Want to see Power Tee in action? Check out their website (https://www.powertee.com/) and short demo video (https://youtu.be/tNrGVl8xHeI): https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/x08pu3IG.png (https://youtu.be/tNrGVl8xHeI) Special Guest: Martin Wyeth - Founder & CEO at Power Tee.

"They did not make me feel like I was part of our foursome. I felt like the outsider who wasn't good enough. It's bad enough that women already feel like they're not worthy in the golf world. If you have one bad experience, you're never gonna go back. You're not." - Kat Ramirez, Founder of Golfing Buddy ______________________________________________ Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) ______________________________________________ "Why would you allow yourself to be compromised or up against something like that? Golf is a great game to get to know people. That's why people go on the golf course and get to know other people and spend four hours with that person. It's because they want to get to know them and really have a good time, not to be feeling like you're not good enough. So Golfing Buddy was created to empower people to find other people just like them to go play golf with." https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/5u8OxW87.jpg Golfing Buddy was created for a couple of reasons: • to help Women, Minorities, Veterans and Juniors play more golf without feeling intimidated at the course by being uncomfortably paired with people they don’t want to play with. • to help people like Kat's boyfriend find other golfers to play golf with so they can play more golf with fun, likeminded people. • to help golf facilities get more people paired up to play at their course with the type of people they want to play with. Click on the image below to watch our extended conversation with Kat on our Youtube Channel (https://youtu.be/m3qzX6HP-bY)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Fz7BcXlx.jpg (https://youtu.be/m3qzX6HP-bY) "It was a summer weekend in Midwest Milwaukee and fabulous outside, but I had to get a project done I couldn't get out and play. My boyfriend wanted to get out and play so badly. He called all of his buddies but no one could get out to join him for a round. He was pouting and moping around the house and I felt really bad for him so I said, "hey wouldn’t it be awesome if we had an app or website where you could find a golfing buddy?" And BING BING BING Golfing Buddy was born!" You can also connect with Kat on her bio page (https://modgolf.fireside.fm/guests/kat-ramirez), along with checking out the Golfing Buddy (https://www.golfing-buddy.com/) website. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/MA7SNdwe.png (https://www.golfing-buddy.com/) Special Guest: Kat Ramirez, Founder of Golfing Buddy.

The pioneer of Connected Golf, Sal Syed is the CEO and Co-Founder of Arccos - the leading provider of big data, advanced analytics and machine learning insights for the global golf industry. First launched in late 2014, their patented, GPS-based, hardware and software system has automatically recorded more than 60 million shots taken by golfers playing on courses worldwide. By seamlessly analyzing each shot in real time, Arccos provides powerful, data-driven insights that help golfers of all skill levels measurably improve their performance by going beyond guesswork. To learn more, check out our "Arccos Golf demo at The 2018 PGA Show" (https://www.youtube.com/watch?v=FYN5M-AzFNQ) on The ModGolf Podcast YouTube channel. enter image description here https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/sZ1dYLGc.JPG Arccos Golf Booth at The 2018 PGA Show Named after the inverse cosine function – an element of advanced mathematics that is featured in the Arccos algorithm – their business and system have repeatedly been honored by leading media and business organizations. In this episode host Colin Weston speaks with Sal about his entrepreneurial journey, the creation of Arccos Golf and the passionate culture he has created that inspires their entire team to embrace an entrepreneurial mindset that constantly strives to innovate, experiment with and iterate their game improvement experience. While Sal was earning his MBA at the Yale University School of Management, he met co-founder Clinton Grusd, who worked to develop the foundation of the business and product concepts, plans and strategies that are used by Arccos. They realized that golf was lacking a high-performing, comprehensive tool to track and analyze a golfer’s game and improve decision-making on the course. They set out build a solution to crack this pain point that has changed the way we think about and play golf. Arccos Golf on The ModGolf Podcast https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/yYpxaIYK.jpg To learn more about Arccos Golf, go to their website https://www.arccosgolf.com/ and social media feeds: The Arccos Golf blog (https://www.arccosgolf.com/blogs/community) Twitter: @ArccosGolf (https://twitter.com/ArccosGolf) Facebook: @arccosgolf (https://www.facebook.com/arccosgolf/) Youtube: Arccos Golf: Connect to Your Game (https://www.youtube.com/watch?v=OlAr8PIZmEQ) Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I recently launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! By joining you will get access to exclusive live weekly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guest: Sal Syed: Co-Founder and CEO, Arccos Golf.

“Wedges are the most frustrating performance part of the golf bag. They are finicky and volatile. We’ve done tremendous things to improve drivers, hybrids and putters but wedge design hasn’t changed much in the past 40 years. I set out to change that.” On our first episode of Season 8, Edison Golf Chairman and Director of Innovation Terry Koehler joins us to share how he created a new standard for wedges that appeal to the massive recreational golf market. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Xk5RL8IQ.jpg “Whether you’re a tour player or a 20 handicapper, distance consistency with wedges is the biggest problem and it's caused by the club head design. How do I make wedges a forgiving golf club without sacrificing its precision? That is the question we set out to answer with the creation of Edison Forged Wedges”. Terry's 45 years as an entrepreneur, innovator, writer and creative driver has provided a wealth of experience that led to the creatioon of the Edison Golf Company. Accomplished brand manager, product developer, communications driver and writer, for the last two years Terry has been working on a completely new approach to wedge design and the Edison Forged wedges are now available for purchase. Launched in April 2020, Edison Forged wedges are designed specifically for recreational players, NOT tour professionals and they are unlike anything on the market in spin, launch angle consistency and distance dispersion. Check them out at www.EdisonWedges.com. Check out our extended conversation with Terry on our YouTube Channel (https://www.youtube.com/watch?v=Wwn2iWs-R6A&t=21s) and please subscribe and comment while you're there! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ytdoRENA.jpg Want to learn more about all things wedges? Terry provides insight and advice on The Wedge Guy (http://www.golfwrx.com/?s=The+Wedge+Guy) blog. What is Gear Effect on the golf club face? Watch this explainer video to find out >> https://www.youtube.com/watch?v=NceHUbLafOQ Terry talks about the “Smash Factor” - the efficiency of energy transfer in the golf club - and how he set out to equalize Smash Factor around a bigger area around the face of the golf club compared to what every other wedge does”. Find out about what the optimum "Smash Factor Ratio" number is for each club in your bag >> https://blog.trackmangolf.com/smash-factor/ https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/zqQk25Pt.jpg Don't know what Terry is talking about when he mentioned how they test wedge design performance on Iron Byron? This picture should help. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/bB-XUAko.jpg Special Guest: Terry Koehler - Chairman / Director of Innovation at Edison Golf Company.

"Along the way there have been a lot of ups and downs. Being a professional athlete is not easy and especially in an individual sport like golf where you are forced to be entrepreneurial. You have to pay for all of your travel, your caddies, all the expenses and try to earn a living net positive at the end of the year." https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Wu8Nh_tk.jpg Click on the image below to check out our extended conversation with Jeehae on our Youtube Channel (https://youtu.be/WUh2L2hsl7I)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/dK2my5KA.jpg (https://youtu.be/WUh2L2hsl7I) Want to give Sportsbox.ai a try? Check it out on their website (https://www.sportsbox.ai/). Contact them for an invite to download the app (iOS only for now, Android version coming soon). An account is accessible if you receive an invite from them or one of their coaches. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/bQ7jGpdW.png (https://www.sportsbox.ai/) You can learn more about Jeehae on her bio page (https://modgolf.fireside.fm/guests/jeehae-lee). Show Notes and Jeehae Quotes "But in the end I decided hey, I had this great experience on The LPGA and LET Tours, made some great friends out there, but don't think this is where I want to end up. I decided to take what I learned and apply it to a business venture." "I'm the kind of person who for better or worse doesn't think too hard about whether it's all going to be a perfect outcome. I just trust myself enough to say I'll dive in and if it works great, if it doesn't, it'll still be a great experience and I'll figure it out. Hopefully, it set me up for success in what I'm doing now." Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin Special Guest: Jeehae Lee - Co-Founder and CEO at Sportsbox.ai.

“I think those pain points in all areas of golf are tremendous opportunities to rethink the industry in many exciting ways" To kick off Season 6 our host Colin Weston speaks to Professor Renée Mauborgne, co-author of the best-selling business books Blue Ocean Strategy and Blue Ocean Shift. Renée provides a masterclass on how golf industry businesses and organizations can capture new demand, find new customers and make the competition irrelevant. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/X7wcIstN.jpg Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) On this episode Renée and Colin cover a wide range of golf industry topics including: • How non-golf oganizations like Cirque de Soleil, Airbnb and Apple have applied Blue Ocean Strategy to their success. • How you can shift your organization from competing to creating with tools and a framework in a risk-minimizing way. • If you want to create a blue ocean, you can’t look at what people are doing in your competitive set. You need to look outside to understand how to shift what you do to creat new value. To learn more about how Blue Ocean Strategy has unlocked new growth in the golf industry, read Colin's blog post "Turning Green Fairways Into Blue Oceans (https://www.blueoceanstrategy.com/blog/turning-green-fairways-into-blue-oceans/)". https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/jDH9SdbW.jpg Renée speaks about how successful companies have created new products/services/experiences that appeal to the ocean of "non-customers" that both Topgolf and Cirque de Soleil have captured. Rather than competing over the existing customers your industry fights over, Blue Ocean Strategy allows you to attact a much bigger audience found in the "Three tiers of non-customers". https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/xzAuVD8-.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ARuQ4KxZ.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/l4okoX8c.jpg To learn more about Blue Ocean Strategy, visit their website at https://www.blueoceanstrategy.com/ https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Y-1ouf4M.jpg (https://www.blueoceanstrategy.com/) Special Guest: Renée Mauborgne - Co-author of Blue Ocean Strategy and Blue Ocean Shift.

Dean Reinmuth is one of Golf Digest's Top 50 instructors, but his talents and passion extends way past teaching. On this episode of The ModGolf Podcast, Dean shares his entrepreneurial golf journey that started in the 1970's with covering car windshields in The Buick Open parking lot to find customers for their golf instruction experiment. More than forty years later, Dean insatiable curiosity for golf innovation is still intact as he continues to turn over stones to reveal new ideas to test. Learn more about Swing Coach by watching Dean's explainer video on our YouTube Channel >> https://youtu.be/bYi8bjNeveU and on the Swing Coach website: https://www.swingcoachclub.com/ Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I recently launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! By joining you will get access to exclusive live weekly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guest: Dean Reinmuth - The Dean of Golf / Swing Coach.

"I can only do so much and I am happy to let in anyone who can help us and who knows their area of expertise better than me. There's no ego motivation here. We just want to help golfers get better, grow the company and reach out to more golfers. We have the love of the game and that's our driving force. I think that's a strength that we have, the strength to know what we don't know and not have the vanity of trying to show something else." - deWiz Co-Founder Markus Westerberg ______________________________________________ Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) ______________________________________________ https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/T3I8qZPq.jpg "I started that round with an incredible start and have learned through experience not to then play conservatively in order to protect a good score. Hitting "pause" and trying to get off the golf course by making pars is the wrong mindset. If you do that you are sure to make bogeys so I knew I had to push myself. So I kept pushing and pushing into that "Zone of Discomfort", didn't bail on myself throughout the round and gave myself a chance to shoot 59 with a putt on 18. I'm really proud of that round as it was a magically exhilarating experience." Click on the image below to watch our extended conversation with Markus on our Youtube Channel (https://youtu.be/_I_dOoNrnlQ)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/CYei7GSA.jpg (https://youtu.be/_I_dOoNrnlQ) "We launched about a year ago and today and we are now 14 employees in the company. I'm not saying that we built deWiz all by ourselves. We are team players. I know some things and I don't know a lot of other things". I know golf and I've learned a lot about tech. I have a bachelor's degree in Psychology, which ties in very good to deWiz." You can also connect with Markus on his bio page (https://modgolf.fireside.fm/guests/markus-westerberg), along with checking out the deWiz website (https://dewizgolf.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/qwJvJ8BN.png (https://dewizgolf.com/) "Golf is an individual sport but no single tour golfer is out there alone. There is a family behind them, friends, a manager and multiple coaches that make up the team. So to suceed, you have to be able to handle your team regarding the physical, mental, financial and logistical challenges that arise. Golf is a brutal game and it's a game about managing mistakes. Looking at a professional golf career, you have more failures than successes and that gives you a thick skin that builds up your resilience. Golf gives you a North Star to define what success means to you and to appreciate the journey. You have to truly love the game, whether it's the game of entrepreneurship or the game of golf. And when you do that, I believe you will end up in good places." Special Guest: Markus Westerberg, Co-Founder of deWiz.

"We made a million-dollar mistake on the build-out. We thought plumbing could work one way. It couldn't. It's tough for a company that was started with the money that we had at the time, but you make those mistakes and move on, learn from it and don't dwell on it." Jared's Five Iron Golf story begins in early 2015 with Mike Doyle teaching simulator lessons in the back of a men’s clothing store in midtown Manhattan. As the demand for Mike’s lessons grew throughout 2015 and 2016, Mike and student Jared started dreaming about an indoor facility where Mike could teach more lessons and golfers could work to improve their games — all while flipping standard golf culture on its head and appealing to everyone. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/n3I4Vlow.jpg (https://www.youtube.com/@modgolfpodcast/videos) We want to welcome our new Episode Presenting Partner Synthetic Turf International! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/i3kkRYpK.jpg (http://www.synthetic-turf.com/) Synthetic Turf International - also known as STI - is the industry’s premier producer and supplier of high-quality, natural-looking grass products for residential and commercial applications, both indoors and out. I have collaborated on projects and ventures with STI for over 10 years through my Sport Entertainment company, so I have seen first hand how innovative, passionate, and creative they are. Speaking of Synthetic Turf International clients, Five Iron Golf has installed their turf products in the majority of their venues. If you are considering an artificial landscaped grass lawn, a putting green, golf tee lines and hitting mats, a synthetic sports field, playground turf or a dog park, then I highly recommend STI for your next project. And all of STI's grass products are crafted completely in-house and proudly made in America. To learn more about the endless synthetic turf application and installation possibilities that Synthetic Turf International has to offer, contact them at synthetic-turf.com (http://www.synthetic-turf.com/). "At our Las Vegas location we originally had a putting green in the center. We realized that nobody wanted a putting green. And so we put in shuffleboard. Nobody wanted shuffleboard and we put in the high top tables where people could just drink and were like, "Okay, this is what people want". And I like to believe that I've cultivated the spirit with the other Founders that it doesn't matter what happened, let's move forward. We're literally inventing a concept over here. The best thing that we can do is test and fail, test and fail and move forward and take everything that we've learned and hopefully use those for the franchises and our own future corporate stores and do the best that we can." Episode Chapters 03:20: How and when Jared was introduced to golf 04:40: The Five Iron Golf origin story. Spoiler: it involves hitting balls in the back of a Manhattan men's clothing store! 07:15: Jared explains how he and the three other co-founders mustered up the courage to launch Five Iron Golf 10:10: The story behind the first Five Iron Golf location opening in mid-town Manhattan 12:50: How Five Iron creates experiences for both the casual and passionate golfer without alienating either one of the groups 16:15: "We want our Five Iron locations to look like modern art museums". Jared discusses their design guidelines and how grafitti art became the focal point for their brand vision 19:10: How Five Iron finds and hires artists to collaborate at each of their venue around the US 20:45: Selection of the Five Iron Golf name and logo design 23:40: How Five Iron scaled from one location to 25 and counting 26:50: Jared's thoughts on starting a company and when to bring in outside investment 28:10: Franchising vs the owership model for venue locations 29:30: Mistakes made along the way and what the leadership team has learned from them 32:50: The power of partnerships and collaborating with golf brands and influencers 34:10: What the future has in store for Five Iron Golf You can also learn more about Jared on his bio page (https://modgolf.fireside.fm/guests/jared-solomon). Want to learn more about Five Iron Golf, find out if there's a location near you and to book a fun experience for you and your friends? Have a look at the Five Iron Golf website (https://fiveirongolf.com) or email Jared Solomon at jared@fiveirongolf.com https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/uekCD7Xd.jpg (https://fiveirongolf.com) With Mike and Jared clueless as to how to actually execute their grand idea, the final two co-founders, summer camp friends Nora Dunnan and Katherine Solomon (also Jared’s wife) entered the scene. With Nora operating the ship and Katherine navigating through some early legal storms, Five Iron Golf was launched and open for business in mid-2017. Five Iron has quickly re-shaped Manhattan's golf culture, growing from Mike’s original lesson crew to a re-imagined, high-tech, inclusive urban golf experience for golfers and non-golfers alike. Five Iron is for everyone. For the serious golfer, Five Iron hosts ten Full Swing simulators, a Trackman lesson studio, four teaching professionals, lessons, club storage, showers, practice time, leagues, 100% top-of-the line clubs to use (complimentary), and in-house club fitting specialists Club Champion. We want to thank Golf Genius Software who have supported The ModGolf Podcast since 2019! Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience? https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg (https://www.golfgenius.com) Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guest: Jared Solomon, CEO and Co-Founder of Five Iron Golf.

TrackMan is a fully wireless, easy to use, indoor/outdoor, radar-based solution for analyzing the impact conditions and resulting ball flight in golf. TrackMan provides the industry’s most accurate real-time data and graphics on ball launch, flight, and landing. Its unique combination of radar and video technology provides solutions for equipment manufacturers, teaching pros, club fitters, golf ranges, broadcasting companies, simulators, and ambitious golfers. TrackMan A/S, headquartered in Vedbæk, Denmark, is the developer and owner of TrackMan technology. TrackMan technology includes a comprehensive patent portfolio of granted patents and pending patents applications. http://trackmangolf.com/ This YouTube video demonstrates the latest TrackMan 4 Dual Radar Technology: https://www.youtube.com/user/TrackManGolf Additional Links: How Trackman Radar Technology is used to track Major League Baseball throwing, running and hitting, combined with the MLB Statcast graphic interface to create compelling visuals to amplify the fan broadcast experience. https://www.youtube.com/watch?v=-UwLc0l68MY To learn about Doppler Radar and how TrackMan uses The Doppler Effect to produce velocity data about objects at a distance: https://en.wikipedia.org/wiki/Doppler_radar Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin Trackman on Social Media: Twitter: @TrackManGolf https://twitter.com/TrackManGolf Facebook: https://www.facebook.com/TrackManGolf Instagram: trackmangolf https://www.instagram.com/trackmangolf/ Google+: https://plus.google.com/u/0/+Trackmangolf-page Special Guest: Klaus Eldrup-Jørgensen - Co-founder and CEO of TrackMan.

“The biggest mistake I’ve made in my entrepreneurial endeavours is to have a product idea and just run at it as opposed to starting with a curiosity approach and asking open-ended questions. It also helps from a marketing standpoint. You start to write down the things that people are saying and it helps you when you’re putting together the story so that you're speaking in the voice of the customer rather than the one that’s in your head.” Host Colin Weston sits down with Imagine Golf Founder Malcolm Scovil as he shares how embracing patience, curiosity and tenacity have helped guide him along his entrepreneurial journey. Malcolm is the Founder of TLDR which stands for “Too Long - Didn’t Read”. TLDR's first product Imagine Golf reflects this “Give it to me quick, give it to me clear” content delivery philosophy. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/-JhfWoNa.jpg Imagine Golf is currently on Apple iOS but will be available on Android soon. You can follow Imagine Golf on Instagram at @imaginegolfers Check out our extended conversation with Malcolm on our Youtube Channel (https://youtu.be/gmmY1kDEbzE)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/D8cp9pRi.jpg (https://youtu.be/gmmY1kDEbzE) Quotable Nuggets of Entrepreneurial Wisdom From Malcolm... "The vision behind TLDR is to build entertaining, educational content that we deliver through mobile apps around passionate pockets of consumers. One of our first products is Imagine Golf, which is focused on “snackable audio content for golfers of all skill levels” to help golfers improve their performance and enjoy the game more." “Im always tinkering with small products and testing things out with friends. I think there’s a natural tinkerer in us folks who are entrepreneurial. Once of the things in my endeavours I found is getting close to the student or the customer is what helps quiet that voice of doubt or insecurity in the entrepreneurial mind." "With Imagine Golf we really spent a lot of time before we had any product talking to golfers and asking them questions - not about a product that we are thinking about building but why do you play golf, what got you into golf, what are some of your highlights in your career for amateurs. What are you working on in your golf game? Where are you trying to go in you game? What are some of the ways that you think might accelerate you in getting there? So it’s really applying a curious mindset to the product development process, which leads to all types of unexpected discoveries through the nuggets of insight that you uncover.” “The biggest mistake I’ve made in my entrepreneurial endeavours is to have a product idea and just run at it as opposed to starting with a curiosity approach and asking open-ended questions. It also helps from a marketing standpoint. You start to write down the things that people are saying and it helps you when you’re putting together the story so that you're speaking in the voice of the customer rather than the one that’s in your head.” “Once you have a direction the real focus is on building a quality-first product. I think the only way to do that is with simplicity. Something I’ve been guilty of in the past is trying to do too much too early in an entrepreneurial venture. With my latest venture and all my future projects, it’s how do you cut through in a very noisy, cluttered market with a consumer experience that really resonates and adds value to people’s lives. Almost always simpler is better, that focus on simplicity and what adds value.” “I think why most companies fail is either there’s not a customer or they haven’t been able to find that customer. To big things to in the early days of a startup are can you make something people want and the other part is can you get in front of folks, can you find ways for them to discover it? This is as important as building something people want.” “For successful new products and companies like Sarah Blakely with Spanx who had a very clear proposition for the consumer by scratching the itch of a personal pain point to create something that wasn’t on the market.” Reid Hoffman: “if you’re not embarrassed by your first product you shipped it too late.” It takes a lot of bravery to put something out there. “The best advice I got was to get just one customer, get one person to pay you then the next one and the next one. What it forces you to do is create something of value. That first person you ask to pay ten dollars for your product and they say no, then you need to ask why, what’s missing right now? This combination of our intuition and the data gathered both qualitative and quantitative, those are a couple of ingredients for success." “Customers are your best partners. Folks that are using and paying for your product are the best source of ideas and ways to grow. Without question, we get the best ideas for new content or courses we should create from the current member of the Imagine Golf community and we are very grateful for that”. "Being an entrepreneur is tough and it creates a lot of doubt. Although it can be lonely it can also be very rewarding and fulfilling." “As in business, the biggest barrier to athletic success is our mental game. It’s what separates the Tiger Woods, the Michael Jordans, the Oprah Winfreys and the Elon Musks of the world from the rest of us. “I recommend that new entrepreneurs do not try to reinvent the wheel or start building something from scratch. Instead create something in your own unique way, find inspiration in something that already exists and do it differently and better.” Special Guest: Malcolm Scovil - Founder, TLDR and Imagine Golf.

Here are three key inspirational and informative takeaways that you will discover from the episode of The ModGolf Podcast featuring Courtney Campbell, Founder of Birdies Babes Golf: 1 Empowering Women Through Community: Courtney emphasizes the importance of creating a supportive and fun environment for women in golf. Birdies Babes Golf fosters a community where women can learn, socialize, and enjoy the game together, breaking down barriers and encouraging newcomers to participate without fear of judgment. 2 Create Innovative Programming and Events: This podcast highlights Courtney's creative approach to engaging women in golf, such as themed social nights and networking events. These gatherings not only provide a platform for learning the game but also facilitate connections among participants, leading to lasting friendships and a sense of belonging within the golfing community - all while having a fun time together. 3 The Power of Invitation: Courtney discusses how personal invitations play a crucial role in bringing new players into the sport. By encouraging existing members to invite their friends, Birdies Babes Golf has successfully expanded its reach, demonstrating that a welcoming atmosphere and shared experiences can significantly enhance women's participation in golf. In 2019 Courtney launched Birdies Babes Golf (originally named Birdies Babes Beats) at an indoor golf entertainment venue in Vancouver as a way to give women a fun and relaxed introduction to the game she loves. Five years later, Birdies Babes Golf stages themed events all over greater Vancouver, especially at her 9 hole home course Gleneagles (https://westvancouver.ca/parks-recreation/golf/gleneagles-golf-course) in West Vancouver. https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/soJrf5K4.jpg (https://www.youtube.com/@modgolfpodcast/videos) If you enjoyed this podcast episode, we encourage you to watch our extended conversation on The ModGolf YouTube channel (https://youtu.be/aNgZVLTDpC8) as Courtney offers up insightful takeaways and nuggets of wisdom with 5 KEY TIPS TO HELP WOMEN GET INTO GOLF Click on this link (https://youtu.be/aNgZVLTDpC8) or the image below to watch our video. https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/D5_DFCg7.jpg (https://youtu.be/aNgZVLTDpC8) If you would like to connect with Courtney, visit her bio page (https://modgolf.fireside.fm/guests/courtney-campbell) for contact information. To learn more about Birdies Babes Golf (https://birdiesgolf.ca) click on the image below to visit their website. https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/KflUiI3N.jpg (https://birdiesgolf.ca) We want to thank our friends at Golf Genius Software who have supported The ModGolf Podcast since 2019! https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg (https://www.golfgenius.com) Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). Join our mission to make golf more innovative, inclusive and fun... plus you can WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guest: Courtney Campbell, Founder of Birdies Babes Golf.

"I showed corporate organizations how they could save money and make money, all while doing good things”. This week our host Colin Weston sits down for a conversation with Gina Rizzi, Founder and Principal of Radius Sports Group and President of ARCUS Marketing Group. Gina joins us to share how her companies are unlocking new value between the intersection of sport, sustainability and Corporate Social Responsibility. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/eJhD5eQq.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg Are you a golf course owner or operator struggling with the complexities of running tournaments? Do you want to spend less more running them while increasing revenue and profit margins? Check out our friends at Golf Genius to learn how they can help make the magic happen. >> https://www.golfgenius.com/ Gina Rizzi is the President of ARCUS Marketing Group and Principal of Radius Sports Group. Gina is a speaker and passionate advocate for helping businesses, golf, and sports industries drive financial performance while positively impacting society and the environment. She's an expert in marketing, sustainability, sports marketing, and corporate social responsibility. You can watch Gina's inspirational "Innovate State" talk at Michigan State University here (https://livestream.com/accounts/1467104/InnovateRizzi/videos/138629611). To learn more about Radius Sports Group, check out their website (https://www.radiussportsgroup.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/5kxjrYC0.png (https://www.radiussportsgroup.com/) ARCUS is a business-to-business marketing firm which generates sustainable business growth for Fortune 500 clients nationwide with operations in San Francisco, Chicago, Detroit, and Reno. The firm’s focus areas include marketing strategy, sports marketing, media optimization, corporate social responsibility, and activation of diversity, inclusion, environmental sustainability, and community engagement programs. Radius℠ provides sustainability consulting within the sports industry, partnering with sports leaders, teams, franchises, golf courses, golf management companies, facilities, industry suppliers, and governing bodies to optimize environmental and social sustainability programs, while driving revenue growth and cost reductions. Special Guest: Gina Rizzi - President of ARCUS Marketing Group and Principal of Radius Sports Group.

On this episode Colin sits down with Dogu Taskiran, CEO of Stambol Studios for a fascinating conversation that tapped into his expertise in military simulator design, sport-themed video games and immersive virtual reality environments. You’ll hear us exploring how the world of Virtual Reality, Mixed Reality and Augmented Reality will impact and influence the future of golf entertainment experiences, audience engagement and game performance improvement. Season 5 Sponsors https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/3QqeEFBq.jpg https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ijsWB23V.jpg Dogu's professional design experience across multiple industries allows him to reference validators outide golf to see the trends and patterns that are emerging to influence the future of the game. Here are some of our favourite quotes and insights from this episode: “From a venue perspective, a location-based entertainment standpoint, I think golf experiences are moving in a direction that falls in the lines of the movie Ready Player One. There will be worlds over worlds, overlaid on top of the real world that we are experiencing and enhancing and golf is no exception”. https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ZCYlICJu.jpg “Virtual Reality in its core is not just about simulation, but to gather data to improve the overall experience as all of your body movements are being tracked". "Edgar Dale’s Cone of Learning quantifies the percentage of what we remember after two weeks based on how we experience the information. Virtual Reality creates the learning conditions that allow you retain 90% of the your experience because you are actively participating rather than passively observing". https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/_M5oF0Oj.jpg “Virtual Reality can trigger people’s imagination and trigger intense emotions, creating a bond between the experience and yourself”. “Volumetric Movies will be in our future, where you can engage in a first person experience and become a character within a movie, creating a real sense of empathy for the character by literally putting yourself in their shoes. Rather than watching Neo in The Matrix, you become Neo in The Matrix”. https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/WqZqZl2d.jpg We also discuss the impact the burgeoning eSports industry will have on all traditional sports, including golf. Dogu shares how live streaming video platforms such as Twitch (https://www.twitch.tv/) and global eSport tournaments staged by Red Bull Battle Grounds (https://www.youtube.com/watch?v=XqPw5lsBwjU) are attacting millions of concurrent users. https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/aUbfeZnl.png (https://www.youtube.com/watch?v=XqPw5lsBwjU) You can learn more about how Stambol Studios is "Creating Magical Worlds in New Realities" on thier website (https://www.stambol.com/). Special Guest: Dogu Taskiran - CEO of Stambol Studios.

If you play golf often, you probably know how awkward it can be if you don't have a foursome to play with. A game of golf usually takes over five hours, and it's much more enjoyable when you're paired with people you have something in common with. To solve this, Peter Kratsios created GolfMatch, an app that uses an algorithm to match players with one another based on factors like age, location, gender, skill level, and game interest. As passionate entrepreneur, Peter has taken GolfMatch from a conceptual idea to solve a pain point to the creation of a growing social community with over 40,000 engaged members. "There were times where I would be matched with people who were 30 to 40 years older than me with nothing in common" remarks Kratsios. Similar to a dating app, GolfMatch's system uses behavioral data to find the best matches for you to play a round of golf with. It filters through other users with factors like location, handicap, age, courses you regularly play, and the styles that you most enjoy. "Nowadays you have mobile applications that allow for social experiences in so many areas, whether it's dating or food, and we wanted to do the same for golf," Kratsios said. Three of the most commonly expressed frustrations with golf are that it's expensive, time-consuming, and inaccessible. On GolfMatch, people can join groups catered to their specific interests. Examples of groups include "Cheap Golf," which focuses on the best discounted rates around, or "Buy and Sell," where users can purchase or sell golf equipment. The company's latest innovation is adding filters into its tech that can also track which groups users are involved in to recommend matches. Users will often organize events directly through groups before connecting in person. These groups essentially allow golfers to create their own community of players. "I'm communicating with people several times a day through the groups feature," Kratsios told us. Peter's biggest insight so far: "Everyone has a unique emotional connection to golf and people crave the basic human desire to belong to something bigger than yourself". In this episode we discuss how in only two years GolfMatch has become an influential social platform to help grow the game of golf. Topics include: • We learn about Peter's story as a young golfer and the personal experiences that ignited his entrepreneurial passion. • What is GolfMatch and what was Peter's motivation to create it. • The business opportunity and gap in the golf marketplace that GolfMatch is poised to capture. • The importance of strategic partnerships in order to propel your technology forward as a commercially successful enterprise. • The value of a dedicated, passionate and lean team that embraces the GolfMatch vision and culture in order to build an agile business. You can register for free by downloading the GolfMatch App from either The App Store or Google Play. Learn more about GolfMatch at: https://golfmatchapp.com/ and @GolfMatchApp on Twitter and Instagram Additional Links: April 17 2015 Fox Business "Elevator Pitch featuring Peter and GolfMatch: https://www.youtube.com/watch?v=N0hJ2oWFA "Life Without Golf" video short where Peter talks about his passion for golf: https://www.youtube.com/watch?v=2NR7cYmylWo June 5 2016 Business Insider article on GolfMatch: http://www.businessinsider.com/golfmatch-app-pairs-players-together-2016-6/?r=UK&IR=T/#-1 Special Guest: Peter Kratsios - Founder & CEO of GolfMatch.

"When we say positively disrupt, we want to show that there are alternative ways of doing things when it comes to being creative and marketing to today's consumer, fan, as well as the industry. And with both of us being experts in our space, we knew that our brains coming together could ultimately do that." ______________________________________________ Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) ______________________________________________ https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/D111-xpN.jpg "Especially coming into a space that is truly based on tradition, we wanted to respect that. So we use positively disrupt because we're both severe crazy golf fans, love what is there and what it's based on. But with where technology and society are going, it's kind of an adapt or die situation as we are currently seeing in the industry today. And we felt we can positively disrupt while loving and respecting the sport we love so much and fighting to ensure women athletes get what they truly deserve." Click on the image below to check out our extended conversation with Jess on our Youtube Channel (https://youtu.be/GtfIkfcBAYs)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/petoMAqx.jpg (https://youtu.be/GtfIkfcBAYs) Want to learn more about Jess and Digital Golf Collective? Visit their website (https://digitalgolfcollective.com/) to learn how they are creating effective developmental programs and technology to introduce and guide anyone in playing the game of golf. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/UCdQ_633.png (https://digitalgolfcollective.com/) You can also connect with Jess on her bio page (https://modgolf.fireside.fm/guests/jess-mcalister). Special Guest: Jess McAlister - Founder of Digital Golf Collective.

"I have been involved with a lot of products over my life but this product is like no other. A year ago I didn't even know what an adaptive golf cart was. We have learned so much. We meet our prospects on the driving range where we adjust the seats, hook up the strapping and get them in and buckled in. They lift themselves up, grab a 7-iron and take a swing. When they connect they make eye contact with their friends and a smile comes on their face and they say "This is going to change my life!" I always get goosebumps and tears in my eyes. This is a blessing and we're just so thankful that we get to participate in it." ... Jeff Nicholson, Chief Marketing Officer with VertaCat https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/4RakuTxh.jpg (https://www.youtube.com/@modgolfpodcast/videos) We want to thank Golf Genius Software who have supported The ModGolf Podcast since 2019! Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience? https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg (https://www.golfgenius.com) Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). VertaCat - The all-terrain mobility rider that elevates you into a standing position. Developed by a paraplegic athlete, VertaCat™ is loaded with state-of-the-art performance and safety features that you won’t find anywhere else. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/TdRawE32.jpeg Max Togisala's 2023 USGA Open Victory Join us in congratulating Max Togisala on his victory in the Seated Impairment category at the 2023 USGA Adaptive Open. Max's achievement is truly inspirational and we are thrilled to celebrate this moment with you. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/OdWS9jsA.png You can also find out more about Jeff on his bio page (https://modgolf.fireside.fm/guests/jeff-nicholson). Want to learn about VertaCat, see some inspiring testimonials and even book a demo? Have a look at the VertaCat website (https://vertacat.com) for more. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/DIpqWLCU.png (https://vertacat.com) Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guest: Jeffrey Nicholson - Chief Marketing Officer with VertaCat.

Our host Colin Weston sits down for an engaging conversation with Shayain Gustavsp, Founder & CEO of SJG International and LPGA Certified Golf Coach. With over ten years of experience in the sports industry, Shayain specializes in corporate sponsorship, premium hospitality, customer retentions and event planning. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/hkSUzIwA.jpg Shayain is an LPGA Certified Teacher with a passion for creating a safe and welcoming space for all to learn the game of golf. During her time in the corporate world Shayain recognized her ability to play golf and do business on the course was instrumental in fast tracking her career. Her motivation now lies in helping a diverse spectrum of women do the same. Shayain also runs her own consultancy, SJG International, which services Fortune 500 companies, professional sports teams and the entertainment industry. It's services include, VIP Events, Premium Sales and Service, Customer Retention and Corporate Partnership. Check out and subscribe to Shayain’s YouTube Channel (https://www.youtube.com/watch?v=GLduAG75yQs) for her fun and informative take on golf, health and business. You can also follow Shayain on Instagram (https://www.instagram.com/coachshayain/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/9erqEweN.png (https://www.youtube.com/watch?v=GLduAG75yQs) https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/0VZliX_2.jpg Special Guest: Shayain Gustavsp - Entrepreneur / LPGA Certified Coach.

"Caddies are wonderful for golf and yet only available one percent or less of the time. To the everyday golfer like myself, caddies were never offered to me. No matter what your reason for playing golf, a caddy enhances it." - Caddy Time Co-Founder Brett Jaffee ______________________________________________ Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) ______________________________________________ "Sometimes golfers need a competitive caddy, but also there are huge benefits to enhance the experience for senior's play, junior play, woman's play and beginner golfers. Caddies are a terrific bridge to the golf facility." https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/FbgLpmsJ.jpg "Talking to golfers, course operators and caddies led us to create an instrument where people could connect with the golf-savvy community. Professional and recreational golfers would be able to add a caddy to any golf outing that they chose and that's where Caddy Time came from. Where Caddy Time adds value is as an on-demand caddy platform that delivers the highest quality caddy to whatever that golfer needs." Click on the image below to watch our extended conversation with Brett on our Youtube Channel (https://youtu.be/AYXzlc1hpOQ)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/OBpLD1z8.jpg (https://youtu.be/AYXzlc1hpOQ) You can also connect with Brett on his bio page (https://modgolf.fireside.fm/guests/brett-jaffee), along with checking out the Caddy Time website (https://www.caddytime.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/9uUxjPt5.jpg (https://www.caddytime.com/) Special Guest: Brett Jaffee - Co-Founder of Caddy Time.

That's a wrap for Season 9 of The ModGolf Podcast! Our team is currently working on your next twelve episodes for Season 10, which launches mid-August 2021. We heard some amazing stories from a diverse group of guests who discussed how inclusion, technology, entertainment, music, celebrity, hospitality and community building intersect to shape the future of golf. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/mhMx-53M.jpg If you didn’t get the chance to listen to all of our twelve Season 9 episodes, this bonus show gives you a recap of the great conversations I had with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefullly this will inspire you to listen to a couple of the episodes listed below. Our Season 9 guests were: Episode 1 Dr. Greta Anderson - Founder of Dr. Greta Golf BUILDING A BUSINESS THAT HELPS PEOPLE FALL IN LOVE WITH GOLF (https://modgolf.fireside.fm/094-dr-greta-anderson) Episode 2 James Cronk - Co-Founder of Golf Industry Guru UNDERSTANDING CUSTOMER NEEDS TO CREATE VALUE FOR THE GOLF INDUSTRY (https://modgolf.fireside.fm/095-james-cronk) Episode 3 Kathy Erikson - Creator and Owner, The Shortgame Place CREATING A BUSINESS MODEL THAT MAKES GOLF ACCESSIBLE TO EVERYONE (https://modgolf.fireside.fm/096-kathy-erikson) Episode 4 Mike Yagley - VP of Innovation at COBRA PUMA Golf THE JOURNEY TO CREATE THE WORLD’S FIRST 3D PRINTED PUTTER (https://modgolf.fireside.fm/097-mike-yagley) Episode 5 Andy Walker - Director of The UGA Academy and Player Development BUILDING THE WAKANDA FOR YOUNG BLACK GOLFERS (https://modgolf.fireside.fm/098-andy-walker-uga) Episode 6 Bodo Sieber - CEO of Tagmarshal DISRUPTING THE MARKET BY SOLVING CUSTOMER PAINS AND PROBLEMS (https://modgolf.fireside.fm/099-bodo-sieber) Episode 7 Charlie Watson - CEO of Tiidal Gaming and Lazarus Esports CREATING NORTH AMERICA'S FIRST ESPORTS GOLF COMPETITION EVENT (https://modgolf.fireside.fm/100-charlie-watson) Episode 8 Eric Sedransk - Founder, Member For A Day INNOVATING IN THE GOLF NONPROFIT SPACE TO HELP CHARITIES FLOURISH (https://modgolf.fireside.fm/101-eric-sedransk) Episode 9 Martin Wyeth - Founder and CEO at Power Tee ENTREPRENEURIAL LESSONS LEARNED OVER 25 YEARS OF CONSTANTLY INNOVATING (https://modgolf.fireside.fm/102-martin-wyeth) Episode 10 Shelia Finney - Senior Director of Membership Programs at The GCSAA THE "ACCIDENTAL AGRONOMIST" WHO BECAME A GOLF INDUSTRY CONNECTOR (https://modgolf.fireside.fm/103-shelia-finney) Episode 11 Keith Stewart - Writer and ESPN Radio Show Host THE PGA PROFESSIONAL WHO BECAME THE “DIRECTOR OF FUN” (https://modgolf.fireside.fm/104-keith-stewart) Episode 12 Dick Zokol - CEO and Founder of of MindTRAK Golf LESSONS LEARNED ON THE PGA TOUR TO RAISE YOUR MENTAL PERFORMANCE (https://modgolf.fireside.fm/105-dick-zokol) https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg We're proud to have Golf Genius Software as one of our show sponsor partners and look forward to telling you more about the elegant solutions they create to simplify running golf tournaments. Go to https://www.golfgenius.com/ to learn more! Special Guests: Andy Walker - Director, UGA Academy & Player Development, Bodo Sieber, Co-Founder and CEO of Tagmarshal, Charlie Watson, CEO at Tiidal Gaming & Lazarus Esports, Dick Zokol - CEO and Founder of MindTRAK Golf, Dr. Greta Anderson - Founder of Dr. Greta Golf and LPGA Teaching Professional, Eric Sedransk - Founder and CEO at Member For A Day, James Cronk - Co-Founder & President, Golf Industry Guru, Kathy Erikson, Owner/Creator/Designer of The Short Game Place, Keith Stewart - Golf Radio Show Host, Writer and Media Personality, Martin Wyeth - Founder & CEO at Power Tee, Mike Yagley - VP of Innovation and AI at COBRA Golf, and Shelia Finney - Senior Director of Member Programs at The GCSAA.

"I'm pretty good at dreaming stuff up, but more importantly you need to be able to execute, to make stuff happen." We sit down with Golf Industry Guru Co-Founder James Cronk to learn how his team puts the customer first to create new value in a traditional market space. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/60OOULMV.jpg Want to learn more about Golf Industry Guru? Check them out at https://www.golfindustryguru.com/ https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/CtiP4Dne.jpg Click on the image below to check out our extended conversation with James on our Youtube Channel (https://youtu.be/ZsgJEpovKXE)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/2Sjw58RZ.jpg (https://youtu.be/ZsgJEpovKXE) Are you a golf course owner or operator struggling with the complexities of running tournaments? Do you want to spend less more running them while increasing revenue and profit margins? Check out our friends at Golf Genius to learn how they can help make the magic happen. >> https://www.golfgenius.com/ https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg Show Notes and James Quotes... After trying out of the University of British Columbia golf team (and unfortunately not making it), James met legendary Canadian golf icon Jack McLaughlin who helped jumpstart his golf industry career. After university James focused on acting, theatre and managing restaurants before deciding he wanted to apply the skills and knowledge gained in these professions to the golf industry. James relied on the book "What Color Is Your Parachute?" by Richard N. Bolles https://www.parachutebook.com/ to help shape his golf career path, which led him to seek employment with one of the best industry people in Canada: Tim Tait, who is the Head Professional at The Marine Drive Golf Club. "I was attracted to the culture of golf. I was attracted to being outside and the fact that the golf industry has so many facets that make every day different." "I came to the conclusion that a lot of people are in the golf industry because they love to play golf. Not many people are in it because they want to run it like a business. I saw this as an opportunity to fill that gap." Special Guest: James Cronk - Co-Founder & President, Golf Industry Guru.

That's a wrap for Season 11 of The ModGolf Podcast! Our team is currently working on your next twelve episodes for Season 12, which launches early June 2022. We heard some amazing stories from a diverse group of guests who discussed how inclusion, technology, entertainment, music, celebrity, hospitality and community building intersect to shape the future of golf. ______________________________________________ Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) ______________________________________________ If you didn’t get the chance to listen to all of our twelve Season 11 episodes, this bonus show gives you a recap of the great conversations I had with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefullly this will inspire you to listen to a couple of the episodes listed below. Let us know which ones you enjoyed the most and why you liked them! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/V9aWaCBT.jpg Our Season 11 guests were: Episode 1 Deborah Smith - Prosthetics Entrepreneur and Adaptive Athlete (with guest host Dr. Greta Anderson) Click to listen >> EMPOWERING PEOPLE WITH DISABILITIES THROUGH ADAPTIVE GOLF (https://modgolf.fireside.fm/118-deborah-smith) Episode 2 Chris Kallmayer - Co-CEO at Golf Genius Software Click to listen >> FOSTER INNOVATION AND GROWTH BY LISTENING TO CUSTOMER NEEDS (https://modgolf.fireside.fm/119-chris-kallmeyer) Episode 3 Jeremy Callahan - aka "The App Man", Co-Founder and CTO at Golf BPM Click to listen >> THE 2022 GOLF APP REVIEW EPISODE (https://modgolf.fireside.fm/120-the-app-man) Episode 4 Lydia Davies - Founder and CEO at TeeMates Golf Click to listen >> CREATING THE "LINKEDIN FOR GOLFERS" (https://modgolf.fireside.fm/121-lydia-davies) Episode 5 Mark Mattingly - EVP at Landscapes Golf Management Click to listen >> WHAT YOU WANT SITS ON THE OTHER SIDE OF HARD (https://modgolf.fireside.fm/122-mark-mattingly) Episode 6 Charlie Klaus (SPARK Golf) and Patrick Farris (EUFOREIA Golf) Click to listen >> CONVERSATIONS FROM THE 2022 PGA SHOW (https://modgolf.fireside.fm/123-spark-and-euforeia) Episode 7 Jim Beatty - Executive Director, African American Golfer's Digest Click to listen >> TAKING A POSITION TO HELP CREATE POSITIVE CHANGE (https://modgolf.fireside.fm/124-jim-beatty) Episode 8 Guillermo Heredia - Managing Director with HYPE Sports Innovation Click to listen >> HOW THE METAVERSE AND NFTS WILL AMPLIFY GOLF FAN ENGAGEMENT (https://modgolf.fireside.fm/125-guillermo-heredia) Episode 9 Alyson Ramsey Johnson - CEO at Gilly Group and Co-Founder at White Tee Partners Click to listen >> CREATING PHENOMENAL CUSTOMER EXPERIENCES THROUGH GOLF (https://modgolf.fireside.fm/126-alyson-ramsey-johnson) Episode 10 Jim Plumb - Co-Founder and FORE! SIXTY Click to listen >> BUILDING COMMUNITY AS A "SENIOR-PRENEUR" (https://modgolf.fireside.fm/127-jim-plumb) Episode 11 Tom Naramore - CEO at D3Golf.com Click to listen >> TURNING A $3 WEEKLY GOLF BUDDY BET INTO A SCALEABLE BUSINESS VENTURE (https://modgolf.fireside.fm/128-tom-naramore) Episode 12 Steve Tooshkenig - Golf Teaching Professional and Inspirational Indigenous Speaker Click to listen >> CREATING A SUSTAINABLE GOLF FUTURE THROUGH THE "SEVENTH GENERATION PRINCIPLE" (https://modgolf.fireside.fm/129-steve-tooshkenig) Special Guests: Alyson Ramsey Johnson - CEO at Gilly Group, Co-Founder of White Tee Partners, Charlie Klaus - Co- Founder and CEO at Spark Golf, Chris Kallmeyer, Co-CEO at Golf Genius Software, Deborah Smith - Adaptive Athlete and Prosthetic Resources Consultant, Guillermo Heredia, Managing Director Global Brands, Metaverse & Blockchain at HYPE Sports Innovation, Jeremy Callahan - a.k.a. The App Man, Jim Beatty, Executive Editor with African American Golfer’s Digest, Jim Plumb, Co-Founder of FORE! SIXTY, Lydia Davies - Founder and CEO of TeeMates Golf, Mark Mattingly - Executive Vice President at Landscapes Golf Management, Patrick Farris - Euforeia Golf Co. Founder / CEO, Steve Tooshkenig, CPGA Golf Professional and Inspirational Indigenous Speaker, and Tom Naramore - CEO at D3Golf.com.

Here are three key takeaways from Tim Markison's episode on The ModGolf Podcast that will benefit you: 1. Embracing Challenges and Learning from Failure: Tim emphasizes the importance of facing obstacles head-on in entrepreneurship. He shares that his journey with Athalonz has been filled with challenges, particularly in transitioning from a business-to-business model to a direct-to-consumer approach. He learned that understanding the market and effectively communicating with consumers is crucial for success. This experience highlights the necessity of resilience and adaptability in the entrepreneurial landscape. 2. The Power of Passion and Purpose: Tim's story illustrates how personal experiences can fuel entrepreneurial endeavors. His background, including overcoming childhood trauma and his daughter's health challenges, inspired him to create Athalonz and engage in philanthropy. He encourages aspiring entrepreneurs to pursue their passions and ensure that their ideas align with a meaningful purpose, as this can sustain motivation through the inevitable ups and downs of business. 3. The Importance of Intellectual Property: As a patent attorney, Tim underscores the significance of protecting innovations through patents. He advises entrepreneurs to file for patents early, especially before publicly disclosing their ideas, to safeguard their intellectual property. This proactive approach not only protects their inventions but also adds value to their business, making it more attractive to investors and partners. These takeaways reflect Tim's journey and insights, offering valuable lessons for anyone looking to navigate the entrepreneurial world, particularly in the sport and athletic product industries. https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/WGTFChQm.jpg (https://www.youtube.com/@modgolfpodcast/videos) In 2021 Tim completed a 40 day Cycle to End Abuse (https://www.interwovencircles.com/) from San Diego to Jacksonville Florida across the US to raise awareness about child sexual abuse. Click on this link (https://www.interwovencircles.com/) or the image below to learn more. Every cent donated to the Cycle to End Abuse goes to a professionally vetted, non-profit organization dedicated to ending child abuse and/or aiding victims. https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/p50Y2_xT.png (https://www.interwovencircles.com/) If you would like to connect with Tim, visit his bio page (https://modgolf.fireside.fm/guests/tim-markison) for contact information. To learn more about Athalonz (https://www.athalonz.com/) click on the image below to visit their website and receive $30 USD off a pair of Mana Mangrove Pro shoes using Promo Code MODGOLF30. I don't get any commision, it's just our way of saying "Thanks for being a fan of The ModGolf Podcast!" https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/eInXM4ng.jpg (https://www.athalonz.com/) Sadly 1 in 4 women and 1 in 6 men in North America have been sexually abused as children and those statistics have not changed in 30 years. If you are a man suffering in silence and don't know where to turn to for confidential help, I encourage you to visit Heads Up Guys (https://headsupguys.org/) the world's leading Men's Mental Health resourse. https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Ofm7iX5k.png (https://headsupguys.org/) We want to thank our partner inrange® for presenting this episode of The ModGolf Podcast! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/tiYKqRxn.jpg (https://www.inrangegolf.com/the-experience-range?lng=en) inrange® is a radar-based ball-tracking company that enhances the driving range experience by offering the most engaging gameplay and precise ball-tracking on the market. From private clubs and standalone commercial ranges, to multi-storey “Big Box” entertainment venues and limited-flight ‘compact’ ranges, Inrange® creates unparalleled experiences for every type of player - and unleashes your business’ growth potential. They are also the only software in the world offering a bay vs bay link up feature - allowing large groups to play against one another in teams across the entire venue. To learn more check out www.inrangegolf.com (https://www.inrangegolf.com). Join our mission to make golf more innovative, inclusive and fun... plus you can WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) We want to thank our friends at Golf Genius Software who have supported The ModGolf Podcast since 2019! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg (https://www.golfgenius.com) Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). Special Guest: Tim Markison - Founder/CEO of Athalonz.

Today’s guest is Dennis Riedel, Co-Founder of Chef's Cut Real Jerky (https://chefscutrealjerky.com/). Our conversation is all about innovation in the food space and it's connectivity to the golfer's experience. Host Colin Weston (https://twitter.com/ColinWeston01) learns how a couple of golf buddies combine their culinary and entrepreneurial talents to create a high protein, preservative-free snack line that rethinks what you eat at the turn. Dennis Riedel https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/NK-j_buD.jpg ______________________________________________ If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop (https://www.modgolfpodcast.com/) to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it. CLICK TO SHOP AND SAVE (https://www.modgolfpodcast.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/f3_ptfRp.jpg (https://www.modgolfpodcast.com/) ______________________________________________ Chef's Cut Real Jerky https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/OJHXDha0.jpg In this episode we learn: • The value of having a co-founder with opposing skill sets, but with an aligned passion for the sustainable culture and vision of the company. • That without meticulous execution, attention to detail and an unrelenting focus on quality. the most innovative company will not thrive and scale. • The challenges faced and the difficult choices to be made by all successful startups as they quickly grow, whether they're in the tech sector or the food industry. Chefs Cut PGA Show https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K49EavVy.jpeg Blair, Colin and Dennis at the Chef's Cut Real Jerky booth - 2018 PGA Show To learn more about Chef's Cut Real Jerky... Want to try some Chef's Cut Real Jerky? Go to their website (https://chefscutrealjerky.com/) and subscribe to save 15% on your orders. Follow CCRJ on Instagram (https://www.instagram.com/chefscutjerky/) Twitter (https://twitter.com/chefscutjerky) and Facebook (https://www.facebook.com/chefscutrealjerky) for the latest news and special offers. Click here (https://vimeo.com/235944920) to watch The Chef's Cut Real Jerky Story. CCRJ Video https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Eralmtez.png (https://vimeo.com/235944920) ______________________________________________ After testing the deWiz biofeedback swing analysis product we were so impressed with the results that we invited them to offer you an exclusive 10% OFF your purchase using promo code MODGOLF! CLICK TO SAVE (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) on deWiz to see (and feel) lasting results in your swing tempo, length and path improvement. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/XeUUgU6Y.jpg (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) Special Guest: Dennis Riedel - Co-Founder of Chef's Cut Real Jerky.

On Jan. 29, 2019 at the Waste Management Phoenix Open’s Dream Day on the famous 16th hole at TPC Scottsdale’s Stadium Course, Amy Bockerstette, who has Down syndrome, demonstrated to the golfing world what a determined athlete with self-confidence and a positive attitude can achieve. While playing with PGA Tour players Gary Woodland and Matt Kuchar during the Tuesday practice round, Amy hit the par 3 tee shot 117 yards into a greenside bunker, splashed her sand shot to within 8 feet of the pin, and made her par putt in front of a roaring crowd. The I GOT THIS Foundation was born out of this moment, which was captured on video and has since gone viral, receiving more than 54 million views on social media platforms. Golf is a sport where everyone plays the same game on the same field. Their vision is that people with intellectual disabilities become included in those games. We want to thank our partner British Columbia Golf for presenting this episode of The ModGolf Podcast! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/lDkT7bRv.png (https://britishcolumbiagolf.org) When I mentioned Amy's episode to the folks at British Columbia Golf they immediately wanted to support it, as one of their goals is to create a sport that is accessible and inclusive. They strive to create a golf environment that is respectful of participant's personal goals and is free from all forms of maltreatment. As a provincial arm of Golf Canada, British Columbia Golf supports women golfers and players of all ages and abilities, while continually working to improve partner relationships to increase participation in the sport. If you're looking to plan your next amazing golf trip, British Columbia Golf is the place to explore and book from the over 300 golf courses they support across our beautiful province. To learn about the impact they are making and to discover your next golf adventure, check out their website at www.britishcolumbiagolf.org (https://britishcolumbiagolf.org). And thank you Golf Genius Software for supporting The ModGolf Podcast since 2019! Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience? https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg (https://www.golfgenius.com) Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). "I am strong, I am confident and I am proud to be happy. I am powerful and love my Power Pose!".... another Amy quote Amy's dream foursome... Nick Jonas, Grant Gustin (The Flash) and Zac Efron (and PGA Tour pro and friend Gary Woodland) Amy is active on LinkedIn (https://www.linkedin.com/in/amy-bockerstette-52a272285/), Instagram (https://www.instagram.com/amybockerstette/?utm_source=ig_web_button_share_sheet&igshid=OGQ5ZDc2ODk2ZA==) and Facebook (https://www.facebook.com/IGOTTHISFoundation). Click on the image below to watch our extended conversation with Amy and Joe Bockerstette on our Youtube Channel (https://youtu.be/SwGUHvz0FqM)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/UjuZL9eI.jpg (https://youtu.be/SwGUHvz0FqM) Episode Chapters [02:40] Amy's introduction to golf, how old she was and who helped make it happen [04:40] How The I GOT THIS Foundation was born from Amy's experience at The 2019 Phoenix WM Open [08:00] Joe shares what happened after Amy made her amazing par at The Phoenix Open [09:25] Amy and Joe talk about the friendship that blossomed with PGA Tour player Gary Woodland [12:25] The decision to start and the effort needed to build The I GOT THIS Foundation [15:35] Amy's superpowers and her speaking engagements in support of neurodiverse people [18:15] Amy's "Superpower club", her favourite shot type and the most memorable shots she has hit [20:40] Who's in Amy's "Dream Foursome" SPOILER Nick Jonas is one of them! [22:00] Future goals and aspirations for Amy and The I GOT THIS Foundation [25:50] How society has changed it's perception regarding what people like Amy can accomplish [26:50] "Amy's Village" and the community surrounding her with support and encouragement I GOT THIS Foundation, a 501 (c)(3) nonprofit, has a mission to promote golf instruction and playing opportunities for people with Down syndrome and other intellectual disabilities. By providing golf instruction, playing opportunities, and organized events, they strive to teach people with neurodivergent abilities to play golf, paving the way for them to compete in leagues with typical peers, join high school teams, and enjoy the many social benefits of golf. To learn more about Amy and The I GOT THIS Foundation, check out their website (https://www.igotthis.foundation). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/0z__qYTI.png (https://www.igotthis.foundation) You can also connect with Amy on her bio page (https://modgolf.fireside.fm/guests/amy-bockersette). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/vzM7FCWj.jpg (https://modgolf.fireside.fm/guests/amy-bockerstette) Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guest: Amy Bockerstette, I GOT THIS Foundation Ambassador and Down syndrome Golfer Advocate.

"I live by investing 86,400 seconds per day to obtain the highest ROI possible on fulfillment and mindfulness. My purpose in this life is to make a difference in other people's lives". Claude Brousseau, PGA Master Professional and Director of Player Development at The Wailea Golf Academy joins host Colin Weston for an inspirational 40 minutes of conversation. Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/5FrlggTU.jpg "I can accomplish goals by avoiding negative thoughts. When things are not going well in golf or life, take the time to look at yourself in the mirror and say okay, you are the CEO of your life. You need to assume those responsibilities with the decision, and there is a price to be outside of your comfort zone, but that's where you realize your potential." "I was able to go to the Dunhill tournaments and walk on both St. Andrews and Carnoustie the same day. So you can see why I'm so grateful and full of appreciation." Click on the image below to watch our extended conversation with Claude on our Youtube Channel (https://youtu.be/dljddK5MV9c)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/lYnnqHDh.jpg (https://youtu.be/dljddK5MV9c) Episode Chapters [02:30] Claude shares his first golf experience and the person who invited him to put a club in his hands. [04:30] Claude discusses his days growing up in a small rural town in Quebec Canada and "First Life" as an ICU nurse in Florida. [06:40] Claude's golf mini tour experience in Florida and how that lead to his teaching career. [09:45] How Claude ended up in Maui and the supportive people who helped shape his approach to teaching. [14:30] The lessons learned and experience acquired as a nurse that Claude applies to teaching his diverse group of students. [16:50] Claude to elaborates on his approach to spending the 86,400 seconds that each day gifts us. [19:30] We learn about a "Day in The Life" of Claude Brousseau. [27:00] Claude talks about the influence that mentors such as business tycoon Anthony von Mandl have on his outlook on life. [30:00] "Learn to listen, as opportunity sometimes knocks very softly"... Jackson Brown [22:15] Claude's teaching philosophy and approach to golf learning, training and improvement. [36:30] We learn what a personal teaching experience with Claude would look like. To learn more about the impact Claude has made in 25+ years of teaching, check out the "Claude 4 Best Golf website (https://claude4bestgolf.com). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/DojEGg42.png (https://claude4bestgolf.com) You can also connect with Claude on his bio page (https://modgolf.fireside.fm/guests/claude-brousseau). ______________________________________________ We want to thank our sponsor partner Golf Genius Software for helping support The ModGolf Podcast https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg (https://www.golfgenius.com) Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). ______________________________________________ If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop (https://modgolf.fireside.fm/proshop) to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it. CLICK TO SHOP AND SAVE (https://modgolf.fireside.fm/proshop). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/f3_ptfRp.jpg (https://modgolf.fireside.fm/proshop)

On this week's episode of The ModGolf Podcast, host Colin Weston sits down with Topgolf Media (https://www.topgolfmedia.com/) President YuChiang Cheng to learn how his team is tasked with striking the balance between rapid physical and technological expansion while conveying the consistent message that speaks to the quality, culture and purpose of their brand. Topgolf now has 41 US venues that served over 13 million customers in 2017...and growing. They are expanding globally, starting with Australia, Mexico, Canada and Dubai, along with bringing to market complimentary products, services and experiences. Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I recently launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! By joining you will get access to exclusive live weekly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Topgolf Media has been entrusted to not only tell the Topgolf story, but to create innovative brand-extending content such as Topgolf Tour, Chef Showdown, The Hook and the In Focus series. Topgolf Media also helps facilitate new market growth with products such as Topgolf Swing Suites, TopTracer, TopTracer Range and Topgolf Crush. YuChiang shares how his personal entrepreneurial journey of experimentation, curiosity and the occasional failure has shaped his leadership style that encourages staff members to embrace a startup mindset that looks for new opportunities to make things better. YuChiang Cheng https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/wMbAoZNa.jpg Related links discussed in this episode: Topgolf Tour (https://www.youtube.com/playlist?list=PLxaviq9bv_wiMEKuVpa_Y79U5NIjVaVAG) Shotmakers, which premieres April 9 on Golf Channel (https://www.youtube.com/watch?v=MKUSYKYSaBc) Topgolf Chef Showdown (https://www.youtube.com/playlist?list=PLxaviq9bv_wiW6bw5fSMCCgg_4h0yFGGI) In Focus | Topgolf (https://www.youtube.com/playlist?list=PLxaviq9bv_wjRAIDMZw-Bkjlsu4jJKv8p) TopTracer (https://www.toptracer.com/) TopTracer Range (https://www.toptracer.com/range/toptracer-range/) The Hook with Charles Kelley (https://www.youtube.com/playlist?list=PLxaviq9bv_wjnNS_txCI0mfC6Fk-skgQR) Topgolf Crush (https://topgolf.com/us/crush/) WGT - World Golf Tour (https://www.wgt.com/) The Lean Startup Methodology (https://leanstartup.co/) Some of YuChiang's podcast picks (after The ModGolf Podcast, of course): Freakonomics (http://freakonomics.com/) Freakonomics https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ZGRKwNM8.png Hidden Brain: A Conversation About Life's Unseen Patterns (https://www.npr.org/series/423302056/hidden-brain) Hidden Brain https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/_D1JJ_PP.png This American Life (https://www.thisamericanlife.org/) This American Life https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/YXtVSD7y.png Special Guest: YuChiang Cheng - President, Topgolf Media.

The Myrtle Beach World Amateur is the largest amateur golf tournament on the globe. Going into the 34th year, the World Am annually hosts players from the 50 United States and over 30 countries. 3,100 players teed it up in the 2016 tournament, and participation is expected to grow yet again. The event boasts 72 holes of net, stroke play on over 60 championship golf courses. Players are placed in flights based on gender, age and handicap to keep the competition fun, fair and equitable. Interested in registering for the Aug 26 - Sept 1 event? Go to http://worldam.golfnet.com/register and use the promo code MODGOLF for a $50 discount. Jeff Monday https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ZVMapZwk.jpg This YouTube video gives you a taste of what The Myrtle Beach World Amateur is all about: https://www.youtube.com/watch?v=shcYgqn_PfE In this episode we learn: • The rich three decade history of the The Myrtle Beach World Amateur "World Am" as the largest single site golf tournament in the world. http://myrtlebeachworldamateur.com/ • How Tournament Director Jeff Monday and his team continually innovate and evolve the event to offer new experiences and connect with younger golfers. • How the tournament combines music, food and hospitality to create their massive "19th Hole" golf party each and every night at the Myrtle Beach Convention Center. http://myrtlebeachworldamateur.com/what-is-the-19th-hole/ • How their partnership with NextGenGolf https://nextgengolf.org/ looks to build a healthy future for the World Am by creating experiences and formats to attract 20 and 30 year olds to the event. Special Guest: Jeff Monday - Tournament Director, Myrtle Beach World Amateur.

On this week's episode, host Colin Weston speaks with The National Golf Course Owners Association (http://www.ngcoa.org/) CEO Jay Karen, whose Non-Profit Organization is dedicated to innovatively growing the business for the golf course owners they represent. https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/G7rd5Klb.jpg Episode Highlights • Jay shares his early love affair with golf, along with the purpose and mandate of The NGCOA. • We learn the history of The NGCOA and how the organization has organically evolved over time. • The NGCOA's involvement in the creation of Golf 20/20, WE ARE GOLF (http://wearegolf.org/) and National Golf Day (http://wearegolf.org/nationalgolfday/national-golf-day/), along with help removing golf from the federal government's "Sin List". • The value of National Golf Day to help educate legislators on the importance of golf as a $84 billion / year industry. • NGCOA's mandate to plan and stage events such as The Golf Business Golf Tech Con (http://www.golfbusinesstechcon.com/) in Las Vegas and The Golf Industry Show. • How The NGCOA reconciles the complexity of pursuing environmental sustainabilitiy practices with a sound golf operation business model. • How enabling data-collecting technology helps golf course operators make better maintanence decisions. • Jay shares how The NGCOA supports adaptive golf to enable more people with disabilities access and enjoy the game. • Jay's look into the golf crystal ball to tell us what he thinks the game will look like twenty years from now. Jay Karen and World Golf Foundation CEO Steve Mona at The 2018 National Golf Day press conference https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/okZqsZhe.JPG Special Guest: Jay Karen - CEO, The National Golf Course Owners Association.

"We are very clear and incredibly focused. We're not playing around because this is not a little thing. This is big in our minds and we are giving everything we have because we believe in and know that these young people, they deserve to see this industry in a way that we have not."... Jewel Love, Board Member and Advisor for Society 61 and The Society 61 Foundation https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/o0fExX0i.jpeg ______________________________________________ Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) ______________________________________________ "We know the golf industry has to be updated, the culture of it. When saying they want to diversify, then that means that you're willing to make changes that you not ever thought of making. You're willing to think differently and open up your mind in different ways. We tend to be pretty straight at it and transparent. We're here to say this is about the next generation of Legends. We made a commitment to be in the game in that way. Not half in it, but all the way in it." About Society 61... Through the year 1960, a clause in the Pro Golfers Association (PGA) guidelines - Article III Section I - stated only Caucasian males 18 and older were eligible to receive their tour card. There were amazing men and women golfers from all cultures whose talents went unrecognized nationally until 1961, when African American golfer Charlie Sifford broke that color barrier by receiving his PGA card and opened the door for golfers of all ethnicities to officially compete on the tour. THEIR MISSION Society 61 is a clothing brand for golfers designed to honor the pioneers from the past who paved the way for the culturally diverse sport that golf is today. Society 61 was cultivated not only from a love of golf but also a love for our culture. Our company was named in homage to that barrier breaking year, 1961, and we launched our business in 2021 to celebrate the 60th anniversary of that historic moment. We combine traditional style with the modern look and feel of today's best sports materials and fabrics. We look forward to being your go-to clothier for everything golf and more. I want more women out doing business on the golf course. I was in sales and calling on all these large organizations to find that there were hardly any female CEOs. I thought, "what can we do to continue to lift up women towards leadership through golf?" Because I think the world would be a better place, but my natural tendency is towards fun. So my goal: why don't we try and do this and accomplish this mission but have some fun while we're at it. You can also connect with Jewel on her bio page (https://modgolf.fireside.fm/guests/jewel-love), along with checking out the Society 61 (https://society61.com) website. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/GAzoRE0V.png (https://society61.com) Special Guest: Jewel Love - Board Member and Advisor with Society 61 and The Society 61 Foundation.

Dave Shultz, founder and visionary of NextLinks, left his 20-year corporate career with General Electric to pursue a new more purposeful life journey. States Dave: "We are going to bring golf to life in ways for all to enjoy it on their own terms...in a social, beautiful, unintimidating, and interactive way." An accomplished product development engineer and global operations leader, Dave changed his trajectory with a sudden awareness that he had the hunger and capability to create a new global economy from his idea. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Niy0nJ94.jpg A.G.E (Alternative Golf Experiences) are setting a new standard for how people will engage with golf. These solutions will socialize the golf experience in ways previously not considered, breaking down traditional barriers to entry. Technology will play a significant role in the success of new and innovative golf endeavors, and NextLinks (www.nextlinks.com) was formed to develop software and hardware solutions required to deliver success, both indoors and outdoors. This YouTube video is a good place to learn more about NextLinks: https://www.youtube.com/watch?v=AYVqLw8BdL4 On this episode Dave and Colin talk about: • finding "Product Market Fit" by listening to your customers to reveal where you can add real value. • "Pivoting" your business offering as you travel along your startup journey. Dave made the difficult but informed decision regarding which products to build and which ones to abandon, as he discusses the shift from building the entire entertainment experience with REALiTEE http://realiteegolf.com/ to focusing on the technology platform with NextLinks. • Finding an idea that's so core to you that gives you that sense of purpose. They talk about Simon Sinek's famous TED Talk "Start With Why" and how is has influenced them both professionally and personally. If you haven't seen this YouTube video, we highly recommend it: https://www.youtube.com/watch?v=u4ZoJKF_VuA • Dave refers to how the book "Think and Grow Rich" by Napoleon Hill has shaped his approach to business. Here's a link to a PDF version of the book: https://archive.org/details/ThinkAndGrowRichPDF • The concepts of "Lean Startup Methodologies" and creating a "Minimum Viable Product" or MVP are discussed as they apply to NextLinks as a way to build better products and services. To learn more, check out https://leanstartup.co/ Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I recently launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! By joining you will get access to exclusive live weekly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guest: Dave Shultz - Founder & CEO of NextLinks / REALiTEE Golf.

"I was golfing and one of the chaps I was playing with asked me if I'd come and speak to some of his people. He worked at Headley Court which is the British Military Rehabilitation Center. This was in 2009, at the height of what was going on in Afghanistan. When I went in there and saw how many young people - some with horrendous injuries - I just thought "I'm in a great position working in the game and can help in some way". - John Simpson, Founder - On Course Foundation The On Course Foundation supports the recovery of wounded, injured and sick Service Personnel and veterans through golf. The Foundation's mission is to build confidence and self-belief in their members through golf skills and employment events, and set them on the path to meaningful full-time employment opportunities in the golf industry. ______________________________________________ Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) ______________________________________________ "Being disabled myself, I had a chat with a few of the injured veterans there and described what had happened to me. I saw some of them looking back at me and I realized that golf was something they could do. And that's when I thought, "if we could start a charity which teaches golf on a long-term basis, with the idea of then getting them in some form of employment within the golf and related industries, that if we could do that, that would be quite something". And that's where it all started." https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/LjqNghhW.jpg At the 18 minute mark John shares two inspirational stories of how On Course Foundation has positively impacted the lives of injured servicepeople. ‘’It initially gave me confidence that I can achieve again, taught me a new skill and has given me the drive and motivation back that I had lost following my illness. It has given me competition back that I thrive for and also a continual aim. I feel comfortable around OCF members and the worries of disfigurement and scarring disappear along with any apprehension of being judged by others." Kate Surman - On Course Foundation beneficiary "The most important thing is when a woman or man looks you in the eye and says 'The On Course Foundation saved me", it's very powerful stuff". Click on the image below to watch our extended conversation with John on our Youtube Channel (https://youtu.be/aXAG3RtYua4)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ObrSTfmM.jpg (https://youtu.be/aXAG3RtYua4) "And this is what On Course Foundation is all about. We give them the joy of playing golf and all that goes with it, but then to work in the industry and rediscover a sense of purpose and to show your family that you can meaningfully contribute by providing a salary, that's how these heroes reintegrate back into society." At the 22 minute mark John tells us about The Simpson Cup, their flagship event where the competitors involved in the are all beneficiaries of On Course Foundation UK and their sister Foundation in the USA. It is an annual tournament and fundraiser between teams of 13 injured Service personnel and veterans from the UK and their American counterparts. The Ryder Cup style tournament showcases the unique position of golf as one of the few sports where players of all skills and abilities can play together on a level playing field, because of the official golf handicap system. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/DYaet9XB.png (https://www.simpsoncup.com/) You can also connect with John on his bio page (https://modgolf.fireside.fm/guests/john-simpson), along with checking out the On Course Foundation US (https://www.oncoursefoundationusa.org/) or On Course Foundation UK (http://www.oncoursefoundation.com/who-we-are/our-history) websites. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/2pmsaWJn.png (http://www.oncoursefoundation.com/what-we-do/simpson-cup) Special Guest: John Simpson - Founder of On Course Foundation.

In 2014 the San Diego Padres approached Callaway Golf with the opportunity to create a golf experience in their ball park. They had no idea what this could look like, but rather than politely dismiss the request, Callaway embraced an entrepreneurial/startup/innovation mindset to collaborate and co-create what has become "The Links at Petco Park". http://cmp.callawaygolf.com/thelinks Now in its third year, #TheLinksAtPetco has grown in both size and sophistication. Callaway keeps raising the bar on player engagement and experience to make this a truly unique event that serves as a platform to help grow the game and give back to the community through their charity partnerships. This YouTube video covers the 2016 #TheLinksAtPetco experience.... https://www.youtube.com/watch?v=mwkDcT_GAD0 Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I recently launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! By joining you will get access to exclusive live weekly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Episode Highlights include: 01:52 - 03:14 Nate gives us an overview of The Links At Petco Park. 03:20 - 04:24 We learn the gameplay format and experiential qualities offered at #TheLinksAtPetco 04:51 - 08:40 Nate walks us through the player's "Day at Petco Park" experience and Callaway's "Grow The Game" initiatives. 08:52 - 10:35 The progression and growth in popularity as The Links At Petco Park enters its third year. 11:10 - 13:49 The charity platform #TheLinksAtPetco creates, which supports Callaway's desire to give back to the local San Diego community. 14:18 - 18:48 Nate tells the "AHA Moment" story of how The Links At Petco Park came to be. 18:48 - 21:48 Colin and Nate discuss Callaway's company culture that supports innovation and the startup mindset. 21:48 - 24:52 Nate's "Intrapreneur" role at Callaway and culture of trust that allows people to take risks in a safe and supportive environment. 24:53 - 28:14 How Callaway has applied "Lean Startup Methodologies" https://leanstartup.co/ over three years to eliminate or alter what hasn't worked and enhance the elements that have. 28:15 - 32:06 Callaway's dilemma to scale #TheLinksAtPetco up to a multi-stadium offering across the US or to focus on making this annual event experience the best in market. 32:07 - 34:41 Colin refers to Simon Sinek's TEDx talk (https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action#t-49458) "Start With Why" to explore the Callaway culture that motivates them to connect with their customer and help grow the game. 34:42 - 36:43 How The Links At Petco Park encourages beginners to participate by creating a fun, non-intimidating environment that everyone can enjoy. Special Guest: Nate Adelman - Marketing Manager at Ogio and Callaway Golf.

Keith Pelley took the courageous leap to leave his professional comfort zone as President of Rogers Media to accept a new challenge as CEO of The DP World Tour. Keith's bold vision redefines the DP World Tour as being golf entrepreneurs and disruptors, while respecting the history and traditions of this great game. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/beUvOVy9.jpg In this episode we discuss The DP World Tour's innovations, experiments and initiatives such as: • Golf Sixes: A two day, six hole tournament format with two player teams representing twelve countries. #GolfSixes @golfsixes http://www.europeantour.com/europeantour/season=2017/tournamentid=2017036/news/newsid=326672.html • The strategies which The DP World Tour as an organization and Keith as a leader are implementing to engage and inspire staff members in order to build an entrepreneurial culture. • The Rolex Series, which Keith considers to be "One of the most initiatives in The European/DP World Tour's 45-year history". Not only do these eight tournaments have a minimum $7mil USD prize purse to attract the world's top players, but they will be innovating by providing "significantly enhanced, high-end content", "significantly increased production budgets for both broadcast and digital content creation and distribution", along with "enhanced on-site interactive engagement and experiences for both players and fans". Simply put, " All resources for each Rolex Series tournament will be magnified". https://www.youtube.com/watch?v=VpjWYwS_fvc https://www.youtube.com/watch?v=-2d5zc-uSbY and http://www.europeantour.com/europeantour/rolexseries/index.html More information on Keith's hiring as CEO of The DP World Tour.... http://www.europeantour.com/europeantour/news/newsid=253763.html Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin Special Guest: Keith Pelley - CEO of The DP World Tour.

Jon Standing is the founder and creative force behind Indoor Golf Arena (https://www.indoorgolfarena.eu/), a Netherlands-based startup that looks to disrupt while compliment the European golf market. Indoor Golf Arena® (https://www.indoorgolfarena.eu/) plans to first build in the Netherlands at a location close to Amsterdam's Schiphol Airport. The innovative concept has been developed by Indoor Golf Solutions International, a co-operation between Dutch companies Outstanding Enterprises and ZJA Zwarts & Jansma Architects (http://www.zja.nl/en/). Key Project Features: • 12.000 m2 of undulating synthetic grass practice areas, designed by Nicklaus Design (http://www.nicklaus.com/design/) and installed by Southwest Greens (https://southwestgreens.com/) • State-of-the-art Foresight Sports (http://www.foresightsports.com/gcquad-quadrascopic-launch-monitor?gclid=CjwKCAiAx57RBRBkEiwA8yZdUHSop7EUMl4zJ7xavHzkKS-nMXAIVf2u2_gxVOowrsjupEjThQkmBBoCXqYQAvD_BwE) golf simulators, all set in a comfortable, golf-themed Spike Bar • Hitting bays providing facilities to practice awkward lies • An unconventional indoor driving range, with extensive food and drink menu, served at the bays by hosts • Wellness and golf fitness facilities • Top quality restaurant, bar and lounge areas • Comprehensive conference and meeting facilities • A 200 room, four star hotel • PGAs of Europe Training Center • Environmentally controlled indoor facilities, allowing golf to be played and practiced all year round According to Jon, "The concept of Indoor Golf Arena® (https://www.indoorgolfarena.eu/) is based on a thorough understanding of the current trends in the golf market (supported by extensive market research in cooperation with Colliers International (http://www.colliers.com/en-us) and AECOM (http://www.aecom.com/)), and a clear vision for the future of golf which includes developing the Indoor Golf Arena® brand as a complement to traditional outdoor facilities". To learn more about Indoor Golf Arena® and Jon Standing: Website: Indoor Golf Arena® (https://www.indoorgolfarena.eu/) Twitter: @IndoorGolfArena (https://twitter.com/indoorgolfarena) Facebook: @indoorgolfarena (https://www.facebook.com/indoorgolfarena/) Jon's bio: On LinkedIn (https://www.linkedin.com/in/jonstanding/) Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin Project Images Exterior 01 https://www.indoorgolfarena.eu/image/2016/3/16/716_iga_so_20140122_def_page_21_2_jpg_3e8d9bdeeca4c995b41d3c7f369258d4.jpg%28mediaclass-nocrop.f14d26f6a22945a708dd580ae0542846e01b5459%29.jpg Interior 01 https://www.indoorgolfarena.eu/image/2016/3/16/716_iga_so_20140122_def_page_24_2_jpg_2c8b1ad14b3e708bb19aff54e73d53d3.jpg%28mediaclass-nocrop.f14d26f6a22945a708dd580ae0542846e01b5459%29.jpg Aerial View https://www.indoorgolfarena.eu/image/2016/3/16/20140109_0011_ams.jpg%28mediaclass-nocrop.f14d26f6a22945a708dd580ae0542846e01b5459%29.jpg Interior 02 https://www.indoorgolfarena.eu/image/2016/3/16/foresightsimulator_golferschoiceuk.jpg%28mediaclass-nocrop.f14d26f6a22945a708dd580ae0542846e01b5459%29.jpg Exterior 03 https://www.indoorgolfarena.eu/image/2016/3/16/716_iga_so_20140122_def_page_23_2_jpg_32f26f7285483b813c81316fd3f26eaa.jpg%28mediaclass-nocrop.f14d26f6a22945a708dd580ae0542846e01b5459%29.jpg Special Guest: Jon Standing - Founder, Indoor Golf Arena.

Shelia Finney, Senior Director of Member Programs at The GCSAA joins us to share the engaging programs they are leading that encourage more women and young people to consider careers in the golf industry. "The First Green Program is a fantastic way to get kids out on a golf course, show them the game, show them the career opportunities and show them that golf courses are not evil places. They are actually really great places with environmental integrity and loads of wildlife all around the course. So one, you're introducing them to the game and two, you're introducing them to the career path and if nothing else you're at least informing them that golf courses are great environment custodians and positive community members". https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/EwxYp2aQ.jpg You can learn more about The GCSAA and connect with Shelia on her bio page (https://modgolf.fireside.fm/guests/shelia-finney). Click on the image below to check out our extended conversation with Shelia on our Youtube Channel (https://youtu.be/JmohniNEyYc)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/xZFC81yZ.jpg (https://youtu.be/JmohniNEyYc) Special Guest: Shelia Finney - Senior Director of Member Programs at The GCSAA.

Here are three key takeaways you will discover from Colin's conversation with Todd: 1. The Journey of Dormie Workshop: Todd Bishop shared the inspiring backstory of Dormie Workshop, which began as a passion project between him and his brother Jeff. Their journey from ski and surf bums to successful entrepreneurs highlights the importance of community, creativity, and perseverance. They started by creating unique golf ball markers and eventually transitioned to crafting high-quality leather golf head covers, driven by a desire to offer something better than what was available in the market. 2. Customization and Innovation: A significant aspect of Dormie Workshop's success lies in their commitment to customization and innovative design. Todd discussed how they leverage technology, such as laser etching, to create personalized products that resonate with customers. Their ability to combine different materials and techniques has allowed them to stand out in a crowded market, catering to both individual golfers and professional athletes. 3. Future Expansion and Collaborations: Looking ahead, Dormie Workshop is expanding its operations, including a new facility in Los Angeles to tap into the larger U.S. market. Todd emphasized the importance of partnerships and collaborations, such as their work with the clothing brand Extracurricular, to enhance their offerings and reach. The upcoming PGA Show will serve as a platform for them to unveil new deals and showcase their innovative products, further solidifying their position in the golf industry. These insights not only reflect the entrepreneurial spirit of Dormie Workshop but also highlight the evolving landscape of the golf industry, where creativity and customer engagement play crucial roles. BONUS: we'll be running another #modgolfgiveaway contest as we're giving TWO of our lucky Patreon members a custom ModGolf leather driver headcover designed by Dormie Workshop! Sign up to our ModGolf Patreon community as a monthly member and you'll be entered for a chance to win some awesome golf gear... and a unique ModGolf headcover! Join us at - www.patreon.com/ModGolf If you enjoyed this podcast episode, you can watch our video with Todd on The ModGolf YouTube channel (https://youtu.be/9Dh4uJ2oeaw). Click on this link (https://youtu.be/9Dh4uJ2oeaw) or the image below to see some of Dormie Workshop's unique cover creations. https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/1j_5eoY-.jpg (https://youtu.be/9Dh4uJ2oeaw) Want to connect with Todd? Visit his bio page (https://modgolf.fireside.fm/guests/todd-bishop) for contact information. Would you like a custom designed leather headcover that tells your story? Go to the Dormie Workshop website (https://www.dormieworkshop.com) to fill out their intake form. You can also find all of their cover collections to elevate your golf experience. https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Vw3XBtvh.jpg (https://www.dormieworkshop.com) We want to thank our Episode Presenting Partner Golf Genius Software who have supported The ModGolf Podcast since 2019! Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience? https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg (https://www.golfgenius.com) Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf)

"Happiness isn't a circumstance of events and it's not a destination. Happiness is the journey and gratitude is something you can consciously choose all the time"... Kevin Carpenter, The GratiDude joins host Colin Weston for a masterclass on how to embrace a "give first" mindset to amplify your sense of purpose. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/AS0ClxEx.jpg (https://www.youtube.com/@modgolfpodcast/videos) We want to thank Golf Genius Software who have supported The ModGolf Podcast since 2019! Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience? https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg (https://www.golfgenius.com) Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). Kevin has founded Grateful For Golf (G4G) Inc. which provides recreation, mentorship, education and vocational training opportunities for at-risk youth. G4G educates young people about the recreational, career and personal development opportunities available through both the golf industry and the various modes of participating in the physical game of golf. G4G takes a startup approach with no added infrastructure or middle management. Kevin has also created The GIFT Program... Gratitude, Intention and First Things (two things you're going to do befor the end of the day). Click on this link (https://grateful4.org) or the image below to learn more. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/y0G2ni_-.jpg (https://grateful4.org) You can connect with Kevin, Grateful 4 Golf and The Quiet Caddy program (https://grateful4.org) on his bio page (https://modgolf.fireside.fm/guests/kevin-carpenter). Join our mission to make golf more innovative, inclusive and fun... plus you can WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guest: Kevin Carpenter, Coach, Teacher and The GratiDude / Grateful 4 Golf.

For more than two decades, Agustin Pizá, the Director and Founder of Pizá Golf, has challenged golf norms and redefined golf facilities with award-winning designs. He has worked with legends of the game and his world class developments attracted interest to design a total indoor golf entertainment experience. Agustin shares his design involvement on the NextLinks eGolf Arena and how collaborating with NextLinks founder Dave Shultz along with architects Victor and Sergio Sanz of Sanzpont have led to the creation of an engaging, innovative golf experience. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/St-Axh-L.jpg Click on the image below to check out our extended conversation with Agustín on our Youtube Channel (https://youtu.be/3W3SMW6X2Zw)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ijgwWreZ.png (https://youtu.be/3W3SMW6X2Zw) Want to learn more about Pizá Golf Design? Visit their website (https://www.pizagolf.com/) to see how they are passionately generating successful and profitable golf architecture projects. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/z8zDsAd0.png (https://www.pizagolf.com/) You can learn more about Agustín on his bio page (https://modgolf.fireside.fm/guests/agustin-piza). Want to see what the NextLinks eGolf Arena (due to open mid/late 2022 in La Quinta California) looks like? Check out the imagery on the NextLinks website (https://nextlinks.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/nGN8bzuJ.png (https://nextlinks.com/) Show Notes and Agustín Quotes "Eventually when I graduated from architecture, I said "why can't I mix in golf?" So every afternoon I went to practice golf and then I got it. Now I understood the nature of it and the patience of it. I got the 360° of the golf course - the trees, the atmosphere, the freshly cut grass. I started to feel it and that was my sign to fuse my two passions: architecture and sports through golf architecture. And since then, I haven't looked back." Special Guest: Agustín Pizá - Founder and Architect with Pizá Golf Design.

On this episode we bring you golf innovation stories from the 66th annual PGA Merchandise Show that took place January 22-25 2019 in Orlando. The PGA Show is the international golf industry’s annual global gathering that welcomes over 1,000 top golf companies and more than 40,000 industry professionals from around the world to the industry’s “MAJOR of Golf Business”. https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/NoFuU092.jpg The ModGolf Podcast was very active at this year's PGA Show, as our host Colin Weston had two educational series speaking engagements, talking first about "How to make your golf business more entrepreneurial and innovative by unlocking new customer markets", followed by moderating "The Golf Innovators Panel". The ModGolf Podcast was also invited to host a live show from The PGA Show Radio Stage and we've included our interviews Aimee Cho and HYPE Sports Innovation in this episode. https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/xPCuMrEp.jpg Interviewing HYPE Sports Innovation Partner Ilan Hadar and Global Golf Innovation Competition winner, GolfBoo Founder/CEO Fabio Peral as part of The ModGolf Podcast live at The PGA Show We spoke with the creators and some of the startups involved with The "Global Golf Innovation Competition", a Shark Tank-like pitch event staged by HYPE Sports Innovation. Over 100 golf startups applied for the ten finalist spots at The PGA Show, where each company had five minutes to pitch in front of a live audience and judging panel comprised of golf industry entrepreneurs, investors and business leaders. You can find out more about Kinexit and their techology powered AI golf fitness solutions at https://kinexit.com/ https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/vX83Vtib.jpg CEO Chris Månsson (far right) and the Kinexit team https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Txfny520.jpg Colin speaks with TDJ Golf Vice President Dante Reynolds after their participation in The Global Golf Innovation Competition. TDJ Golf has created the technology platform that combines on-course play with fantasy golf to create a "Virtual Pro-Am" that increases the fun factor and awards prizes. Go to the TDJ Golf website to learn more >> http://tdjgolf.com/ https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/mgubKZDs.JPG HYPE Sports Innovation Partner Ilan Hadar http://www.hypesportsinnovation.com/ https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/wlPMsV_8.JPG Colin and previous guest Aimee Cho, Golf Instruction YouTuber "Golf With Aimee" Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin Special Guests: Aimee Cho - Golf Instruction YouTube Star on "Golf With Aimee", Chris Månsson - Founder & CEO of Kinexit, Dante Reynolds - Vice President at TDJ Golf, Fabio Peral - Founder & CEO of GOLFBOO, and Ilan Hadar - Partner & CEO at HYPE Sports Innovation.

For our final episode of Season 4, Colin traveled to Las Vegas for The PGA 2018 Fashion & Demo Experience (http://www.pgalasvegas.com/) held at The Venetian Hotel, where he finds the best entrepreneurial and innovation stories on the show floor. https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/1wWLDr6E.jpg Although smaller in size than the January PGA Show in Orlando, this vibrant event coincides with Las Vegas International Fashion Week and is a trade-only event where PGA and Golf Industry Professionals come together in a relaxed and intimate setting. They preview the latest apparel, accessories, equipment, training aids and technology, while participating in a comprehensive education program taught by world-class industry experts. Episode Highlights https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/z3Jvn6Pw.jpg Megan Coburn, CEO of ParTee Golf https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/k50EtRbn.jpg Kevin and Jeff from RANGE BALL Golf Apparel https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/4kUHORiW.jpg EeZee Golf Co-Founder and President Steve Fluke https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/RCk4NVPq.jpg JoFit CEO and Founder Joanne Cloak https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/We2ShE9l.jpg Adaptive Golfers ambassador and MS fighter Brett Lang https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Aniolm4N.jpg Jeff and Todd from Dormie Workshop https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/gQkz5giu.jpg Chris Esteves, President of P2 Golf Products https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/RnIfNHeR.jpg Alex DePallo, Brand Marketing Manager for Callaway Apparel https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/9JoYl_Pr.jpg During the live fashion show https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/e97Dhd8V.jpg After the live fashion show https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Nl2qp8lq.png (https://www.youtube.com/watch?v=45xF1C76I88) Mizzen+Main Phil Mickelson dance ad (https://www.youtube.com/watch?v=45xF1C76I88) Special Guests: Joanne Cloak - CEO and Founder, JoFit and Megan Coburn - Founder & CEO, ParTee Golf.

“We need to link a newcomer's first golf experience to a golf course experience in a friendly, welcoming and inclusive way in order for the game to grow." This week our host Colin Weston speaks with PGA of Canada CEO Kevin Thistle to learn about the initiatives and partnerships they are launching to get a club in the hands of non-golfers in a fun and familiar group setting. Kevin also shares the work they do by taking an open and innovative educational approach to teaching the next generation of golf professionals around the world. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ja5_zM6A.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg Are you a golf course owner or operator struggling with the complexities of running tournaments? Do you want to spend less more running them while increasing revenue and profit margins? Check out our friends at Golf Genius to learn how they can help make the magic happen. >> https://www.golfgenius.com/ https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/1ExMBZfO.png You can learn more about The PGA of Canada by visiting thier website (https://www.pgaofcanada.com/). We discuss The PGA of Canada / Golf Canada Future Links "Golf In School (https://golfinschools.golfcanada.ca/)" Program https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/8pE7Y9cc.jpg Kevin talks about the succes of The RBC PGA Scramble https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/0XyUf21B.png RBC PGA Scramble presented by The Lincoln Motor Company Local Qualifiers Player Registration is NOW OPEN! >> https://rbcpgascramble.com/local-qualifiers/ With more than 150 Local Qualifiers across the country, you're bound to find a venue (or a couple) to tee it up at. Local Qualifiers provide an opportunity for you and three friends to play a fun round of golf at your club or a course that you have wanted to play but never had the chance, all in an attempt to progress through the stages to the extravagant RBC PGA Scramble National Final at Cabot Links this October. For more information about the RBC PGA Scramble presented by The Lincoln Motor Company of Canada, please contact Brittany Mullin at brittany@pgaofcanada.com Special Guest: Kevin Thistle - CEO, The PGA of Canada.

Live Life. Play Golf. This is the philosophy Nextgengolf passionately applies to their mandate to grow golf in the 18 to 39 year old US market sector. Nextgengolf (https://nextgengolf.org/) originated as a Boston-based affordable golf membership program for recreational college students called CollegeGolfPass, which helped make golf more affordable for college students. The company expanded nationwide after merging with The National Collegiate Club Golf Association (NCCGA) in 2013. In the first year of the merger, the company started 100+ new club golf programs and supported over 10,000 student golfers. Nextgengolf https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/0dvV9EwF.jpg Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin Over the next two years college golfers kept coming to them saying “thanks for all the help in college”, but kept asking “what do I do now?” after graduating. CollegeGolfPass and NCCGA rebranded as Nextgengolf in January 2014, knowing they could help graduating college golfers. As a result, in 2014 they developed the Nextgengolf City Tour which provides team-based golfing opportunities for young adults in their 20’s and 30’s near major cities. Between the NCCGA and City Tour, Nextgengolf is the leading entity for golfers in their 20’s and 30’s in the US. At the core of their organization they run great golf tournaments and are in the golf experience business. Beyond running great events, they work hard to provide meaningful content and information to young adults and the golf industry at large. Nextgengolf does not focus on the best golfers, rather they support “the rest” and care about the future sustainability of golf. This YouTube video explains what Nextgengolf does and why they do it: https://www.youtube.com/watch?v=tB-tC6B3hBE In this episode we discuss how in six years Nextgengolf has created a solution that responds to the pain points facing young golfers and their desire to get involved in an engaging, inclusive, team-based golf tournament format. Topics include: • The history behind and the inspiration that motivated Kris Hart to create Nextgengolf (https://nextgengolf.org/). • The National Collegiate Club Golf Association (NCCGA), an event platform to grow and support the college student golf community. • The creation of CityTour, summer golf tournament team events for 20-39 year olds. https://nextgengolf.org/city-tour/ • The power of strategic partnerships the help move your startup forward. Nextgengolf national partner Srixon http://www.srixon.com/ and Cleveland Golf http://www.clevelandgolf.com/ along with supporting partners 18 Birdies https://18birdies.com/ Oxford https://www.oxford.co/ and Golf Channel http://www.golfchannel.com/ help provide the resources and promotional reach to grow their audience. • Kris' desire to give back to the game he loves by taking personal responsibility to help grow golf. Kris co-chairs the Millennial Task Force for the golf industry, along with speaking engagements at the PGA Merchandise Show each January and providing thought leadership through the Nextgengolf blog. http://blog.nextgengolf.org/ • Nextgengolf's mandate to create the future of golf by innovating to align with contemporary lifestyles while respecting the proud traditions of the game. Golf Digest wrote a very informative article on the NCCGA called "The laid-back, but competitive world of college club golf". http://www.golfdigest.com/story/the-laidback-but-competitive-world-of-college-club-golf You can find out more about Nextgengolf and be part of the conversation on social media. Twitter https://twitter.com/nextgolfer Instagram @nextgengolfclub and Facebook https://www.facebook.com/nextgengolfclub/ Special Guest: Kris Hart - Co-Founder & CEO, Nextgengolf.

"We teach women how to leverage golf as a business tool so they can shatter the glass ceiling with a golf ball”. On our latest episode, Azucena Maldonado, Founder of The Latina Golfers Association joins us to share how she has built a nationally scalable business that empowers women in the Greater Los Angeles area both on and off the golf course. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/YXFRJrg3.jpg Azucena Maldonado is a trailblazer on a mission to transform women’s lives through golf. She founded the Latina Golfers Association (LGA) in 2008. Introducing women of all ages to golf for their professional development, personal enjoyment, and to promote a healthy lifestyle. With over 1,200 members in Los Angeles County, Azucena has received numerous awards and recognition for making an impact on growing the game of golf in the Latino community including being inducted in the Latino Sports Hall of Fame in 2013. To learn more about The Latina Golfers Association, visit their website (http://latinagolfers.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/7NOzS6gz.png Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin Special Guest: Azucena Maldonado, Founder of The Latina Golfers Association.

"When Ely Callaway created the Big Bertha and Karsten Solheim created the Ping irons, they went to work on a driver and an iron that had perimeter weighting. And when they got done, the club looked the way it did because that's the way perimeter weighting looked. It wasn't the other way around. They didn't worry about the fact that this Big Bertha was an oversized metal wood that looked like a snow shovel with no hosel and then the iron looked like something that an alien designed. They had something that was radically different, but they could back it up with performance and they didn't worry about the looks. The looks was secondary to performance. Match it up with a quote from Booker T Washington, which is to "Do a common thing in an uncommon way". So when you mix those two things together and that's where SQAIRZ came from." - Bob Winskowicz, Founder of SQAIRZ ______________________________________________ Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) ______________________________________________ "A gentlemen I once worked for called me up and said "Bob I want you to work with me in the golf industry". He invited me to attend The PGA Show in 1995 and once I walked in it was like entering golf heaven. I was overwhelmed. I left there and said to him " I don't care what you pay me - I'm in! I want to work for you!". From that day on I never looked back." https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ePhgerxs.jpg Episode Chapters [02:18] Bob shares being introduced to the game and his first golf experience. [04:50] Colin asks Bob "what was the WORST job you ever had and what positives did you take away from it?" [06:35] Bob's early professional work expience in the consumer goods sector and how that set the stage for a career shift into the golf industry. [10:40] Bob tells the story of joining The Arnold Palmer Golf Company and the impact that "The King" had on his entrepreneurial endeavours. [15:30] We learn about how outside influences like the creation of the Callaway Big Bertha driver shaped Bob's design philosophy for SQAIRZ. [21:30] Bob tells us the exciting news about the next sport outside of golf that SQAIRZ is entering the high-performance shoe market. [30:30] Bob shares his approach to empowering his team to embrace a culture of continuous learning, experimentation and innovation. Click on the image below to watch our extended conversation with Bob on our Youtube Channel (https://youtu.be/zh1ZTdWDF6Y)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/COixqrk4.jpg (https://youtu.be/zh1ZTdWDF6Y) "I have the privledge of being around Arnold Palmer and one time I presented a new set of irons we were ready to launch and The King said to me "what is in it for the consumer?" I stumbled because I focused on the look of the clubs. We lost sight of how they benefited the golfer. So once I launched a shoe company I always asked the question "What's in it for the consumer?" You can also connect with Bob on his bio page (https://modgolf.fireside.fm/guests/bob-winskowicz), along with checking out the SQAIRZ (https://sqairz.com/) website. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/19ysYalE.png (https://sqairz.com/) Special Guest: Bob Winskowicz - Founder of SQAIRZ.

"One of my philosophies is to give as much away for free as I possibly can on the front end. The more you give away for free, the more you're going to get on the back end as far as currency and customer loyalty." - Gary Guerrero Jr., Founder and CEO of Lag Shot Golf and Scratch Golf Academy Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/1yVLXmWh.jpg "When we teach our coaches to go out and do marketing or increase their sales, I remind them that most business people hold back their best stuff. Their belief is "This is a closely guarded secret and you gotta pay me this if you want it." Now, that's one approach but I say, "hey, here's that secret man. I got more where that comes from." You're like "Wow, this guy's amazing" and then here, here's another secret. Here's another secret and another secret. What happens is I'm building trust and an indebtedness from you to me. "Man, that Gary is so good, he's always helping me out. I just want to do something for him." Now, when I say, "hey, do you want to buy my thing?" customers say "yes, yes I do! I want to give you money because you've been helping me so much." And then the next thing I offer they go, "yeah, I want that too!" I don't need to hold back. I see people hold back too much. You need to give all you can up front and put your best foot forward." Click on the image below to watch our extended conversation with Gary on our Youtube Channel (https://youtu.be/F2_h2ooagVo)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/VAjnrG1E.jpg (https://youtu.be/F2_h2ooagVo) Episode Chapters [03:05] Gary's first golf experience and the person who introduced him to the game [06:15] We learn how one of his products - Lag Shot Golf - has cut Gary's handicap from 9 to a 5 [07:45] Gary shares his entrepreneneurial backstory that starts with his first business at six years old [14:20] With encouragement from his dying father, Gary launched GGG Marketing in 2010 [17:15] Switching his GGG business model from website design, SEO and marketing to coaching, Gary landed his first sport client with a tennis coach creating online training videos [19:20] After meeting PGA instructor Adam Bazalgette, Gary switched his business model to solely focus on the golf industry [20:55] How Gary's first golf venture "Golf Fanatics" set the foundation for the two successful businesses he currently runs [22:45] We learn about the "Customer Value Ladder" that Gary applies to both Scratch Golf Academy and Lag Shot Golf [28:00] Gary's "Give First" mindset and building community on Instagram with @golfentrepreneur [35:25] The creation of execution of Scratch Golf Academy in 2015 and Lag Shot Golf in 2020 [40:10] Rapid prototyping and the product design process that led the commerialization of Lag Shot Golf "I saw the gap in the market for a hittable swing trainer, and that was why we created Lag Shot Golf". To learn more about Gary and Lag Shot Golf, check out their website (https://lagshotgolf.com). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/BdD_f2Sc.jpg (https://lagshotgolf.com) You can also connect with Gary on his bio page (https://modgolf.fireside.fm/guests/gary-guerrero-jr). ______________________________________________ We want to thank our partner inrange® for presenting this episode of The ModGolf Podcast! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/tiYKqRxn.jpg (https://www.inrangegolf.com/the-experience-range?lng=en) inrange® is a radar-based ball-tracking company that enhances the driving range experience by offering the most engaging gameplay and precise ball-tracking on the market. From private clubs and standalone commercial ranges, to multi-storey “Big Box” entertainment venues and limited-flight ‘compact’ ranges, Inrange® creates unparalleled experiences for every type of player - and unleashes your business’ growth potential. They are also the only software in the world offering a bay vs bay link up feature - allowing large groups to play against one another in teams across the entire venue. To learn more check out www.inrangegolf.com (https://www.inrangegolf.com). ______________________________________________ We also want to thank Golf Genius Software for supporting The ModGolf Podcast since 2019! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg (https://www.golfgenius.com) Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). Special Guest: Gary Guerrero Jr., Founder and CEO of Lag Shot Golf and Scratch Golf Academy.

"When demand is greater than supply, there is a business opportunity. I found one in The Golf Sanctuary". "So the idea has been floating around my head for six or seven years. What got me with the simulators when I played Hilton Head or one of those courses it's like, "oh this is cool". But what they did was they threw me into this imaginary world. I went, "oh my God, you've got to be kidding me. We're playing like Machu Picchu, and all sorts of crazy stuff is happening". That I got my juices flowing because I don't know how to hit this shot over a dragon. I've never practiced that shot! We're on top of a thousand foot cliff, never done that before but now I'm interested. I bet other people like this." - Billy Brown, Founder and CEO of The Golf Sanctuary in Nashville Tennessee ______________________________________________ Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) ______________________________________________ https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/NMS7-5wr.jpg "November of 2019, I was in a pain med coma from a shoulder surgery wiping drool off my face from the codeine and thought... Golf Sanctuary. If I could go marry real estate and golf, how cool would that be?" "People that play golf, they don't have time anymore because it takes too damn long. What if I could use the enhanced simulator experience in a business? How do I execute this, how do you monetize it?" Click on the image below to check out our extended conversation with Billy on our Youtube Channel (https://youtu.be/e6gjWEl42vs)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/G8QTz55G.jpg (https://youtu.be/e6gjWEl42vs) You can also connect with Billy on his bio page (https://modgolf.fireside.fm/guests/billy-brown), along with checking out the Golf Sanctuary website (https://thegolfsanctuary.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/zSX8uFf3.png (https://thegolfsanctuary.com/) ______________________________________________ On this episode Billy references two books that have influenced and helped shape his entrepreneurial "Give First" mindset: "The Go-Giver" (https://www.amazon.ca/Go-Giver-Little-Story-Powerful-Business/dp/0241976278/) by Bob Burg and John David Mann, and "Failing Forward" (https://www.amazon.ca/Failing-Forward-Turning-Mistakes-Stepping-ebook/dp/B002IPZITI) by John C. Maxwell. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/1pFfuuNd.jpg Special Guest: Billy Brown - Founder and CEO The Golf Sanctuary LLC. 2x Amazon Best Selling Author, Real Estate Investor, and Entrepreneur.

"When I was offered the position as the NGCOA Canada President I took it because they believed I was the right person for the job and I just happen to be female."... Lesley McMahon - General Manager, Balmoral Golf Course "I want to see golf as a safer place for women where they truly feel that they are equals in this industry and it's not just a man's game anymore." Clare McMahon - MBA Grad and Golf Teaching Professional ______________________________________________ Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) ______________________________________________ "I have always preached that we are in the entertainment business and golf just happens to be the plate we serve it up on. That's it. If you don't have that joyful feeling with your staff and make it fun, then they're not going to then ooze fun to your customers. If things go sideways, we know what we're going to do. But the rest of time, let's have some fun, sell some beer, play some golf and bring joy into people. With COVID, golf was a respite for people. We got people back into the game that had left and new golfers in. We're in such a good position right now that the sky's the limit and we need to really start capitalizing on that." https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/DvcvF4Oa.jpg Episode Chapters [02:20] Lesley opens by describing Balmoral Golf Course in Red Deer Alberta, which her farming family has owned since her grandfather built and opened it in 1963. [04:30] Clare talks about growing up in a “golf family” and her early days as a junior competitive player. [06:40] Lesley discusses the number of women in golf industry leadership positions and the work that needs to be done to make it more equitable. [08:30] Clare describes the unfortunately negative experience she had to endure at the golf course she worked at after graduating from college. [11:55] Lesley shares the positive outcomes from The NGCOA Canada conference and the conversations around customer and staff engagement. [16:10] Clare tells us about her next steps as a golf teaching professional and the positive changes the club she works at has made to improve the culture and work environment. [21:10] Lesley talks about her path to becoming the first female president of NGCOA Canada and the value of organization provides for course owners. [29:40] Lesley shares the golf startups venture she is developing that helps improve the experience for women golfers and industry workers. [33:20] Colin talks about company culture and the Simon Senek video shown at the conference that demonstrates the impact of poor leadership on staff members. [35:45] Lesley talks about how they create a positive, inclusive culture and work environment at Balmoral Golf Course to improve staff engagement. [28:32] Nick shares how and why Twilight Golf Association became part of Golf Genius Software and the value of this partnership. [39:45] Both Clare and Lesley share their future vision of where the golf industry needs to evolve in order to be more inclusive and equitable. You can also connect with Lesley and Clare on their bio pages (https://modgolf.fireside.fm/guests/lesley-mcmahon), along with checking out the Balmoral Golf Course (https://www.balmoralgolf.ca/) website. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/lKqXwGba.jpg (https://www.balmoralgolf.ca/) Special Guests: Clare McMahon - MBA graduate and Golf Teaching Professional and Lesley McMahon - Past President at NGCOA Canada / GM at Balmoral Golf Course.

It's been two long years since I last attended The PGA Show in Orlando and although I was apprehensive about getting on a plane from Vancouver with the Omicron variant still swirling around us, I'm glad I made the decision to go. After hundreds of Zoom video calls over the past 24 months has pushed me to the point of burnout, reconnecting with old golf industry friends and meeting some new ones face to face was exactly the medicine my spirit needed. While I was there I was granted access to The PGA Golf Shows Media Center to record a pair of podcast conversations with Euforeia Golf Co. Founder Patrick Farris and Spark Golf CEO Charlie Klaus. Rather than release these as separate episodes, I decided to give you two engaging conversations for the price of one! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/NRFZtfBG.jpg Want to read about the recap of my eight days in Orlando and takeaways from golf's biggest industry event? Then check out my blog post (https://modgolf.fireside.fm/articles/2022-pga-show-recap)! Click on the image below to check out our extended conversation with Charlie Klaus on our Youtube Channel (https://youtu.be/XYPOZx3z0vA)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/FKfX6CT0.jpg (https://youtu.be/XYPOZx3z0vA) Spark Golf is a network of 9-hole, social golf leagues organized to be casual and fun. They make it easy for co-ed players of all skill levels to play golf. They’re showing the world that life is better with golf, and golf is better when it lightens up. Their mission is to invite everyone, regardless of skill, to play a more social and relaxed version of golf in their local communities. And believe in growing golf where many before have failed. First played in 2018, they've built the Spark app which automates all league operations including: registration, payment, handicaps, live scoring, player-to-player messaging and more. In 2022 more than 1,000 courses will host Spark Golf across North America. Find a league and play Spark Golf (https://www.spark.golf) at a course near you! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/tVKsWYEx.jpg (https://www.spark.golf) Click on the image below to check out our extended conversation with Patrick Farris on our Youtube Channel (https://youtu.be/uWUj2sXvgzk)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/84buaTLg.jpg (https://youtu.be/uWUj2sXvgzk) Euforeia was formed as a paradise for freethinkers, outsiders, and good-time subscribers. This convergence of minds created a culture rooted in self-expression, adventure, and the endless journey that is golf. It is this culture and passion that is the soul of who we are, fueling the ingenuity and creativity that goes into every detail of what we make. Their mission is to usher in a new era of golf by obliterating boundaries in order to pave a way for youth culture to rise and expand the game. To learn more about Euforeia Golf, visit their website (https://www.euforeiagolf.com) to see how a brand based in action sports that was created for the underground golfers of the world aims to grow the game from the outside. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/unDzJK_e.jpg (https://www.euforeiagolf.com) Special Guests: Charlie Klaus - Co- Founder and CEO at Spark Golf and Patrick Farris - Euforeia Golf Co. Founder / CEO.

"Often at a big company there's not that culture of trying new ideas. But if you imbrace innovation, fail fast during the effort and you learn from it, that could be the next great big success. So it's really, really important from a cultural perspective to think more entrepreneurial, to take more risks and then to celebrate those successes along with those failures.".... Marc Simon on The ModGolf Podcast https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/UGhuS9z5.jpg Click on the image below to check out our extended conversation with Marc on our Youtube Channel (https://youtu.be/lP4efwFgamE)! [https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/yT5TCePe.jpg (https://youtu.be/lP4efwFgamE) Want to learn more about The PGA Show and RX Global? Visit their websites (https://www.pgashow.com/) for information and pre-registration for The 2022 PGA Merchandise Show in January 25-28 2022 in Orlando. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/lNau1Njz.png (https://www.pgashow.com/) You can learn more about Marc on his bio page (https://modgolf.fireside.fm/guests/marc-simon). Show Notes and Marc Quotes "The PGA Merchandise Show really focuses on three different areas: The one to one connections, some kind of marketplace for exhibitors, being able to showcase their goods and services and then the educational piece and then trying to improve those elements through time, while also offering something experiential to keep people connected and engaged." "COVIID forced us to be more entrepreneurial while a lot of times big corporations are not. We definitely had to think fast and we definitely had to take a lot more risk and not be afraid to fail." PGA of America and PGA Golf Exhibitions Provide Update on 2022 In-Person PGA Show Enhancements PALM BEACH GARDENS, Fla. (August 19, 2021) PGA Golf Exhibitions, in partnership with the PGA of America, is progressing with previously announced PGA Show initiatives to refresh and grow the 69th annual flagship event, January 25-28 2022 in Orlando. Event and programming enhancements focus specifically on powering face-to-face business connections, spotlighting innovations and prioritizing product experiential education, sourcing and transactions. PGA Golf Exhibitions and the PGA of America will continue to closely monitor and implement health and safety standards, based on CDC guidelines, local public health guidance and host venue protocols, to support a safe and comfortable experience at the 2022 PGA Show.  “With feedback from industry stakeholders, we are reimagining various aspects of the PGA Show to build the businesses of exhibitors and attendees through programs which will enhance product experiences and learning, buying opportunities and face-to-face connections,” said PGA Golf Exhibitions Vice President Marc Simon. “Following the successful conclusion of the recent in-person buying and education summit held Aug. 9-10 in Las Vegas, we are optimistic about providing an elevated PGA Show experience while prioritizing the health and well-being of our guests. We look forward to an exciting 2022 PGA Show where the golf industry reunites, celebrates rising consumer engagement and works together for the continued growth of golf.” Current enhancements planned for the 2022 PGA Show include: • Creating a new PGA of America Hub on the Show Floor inside the main Central Lobby entrance of the Orange County Convention Center. Attendees will enter to a full-scale golf activation area featuring a PGA Frisco 2022 Opening preview; “Make Golf Your Thing” campaign programming; PGA Professional coaching demonstrations; golf industry programs; a PGA Professional lounge; PGA Career Services and activations for Association initiatives and business partners. • Reimagining the Equipment Test Center to feature technology enhancements on the indoor driving range, while relocating the practice putting green and the former short game test area nearby the Equipment Test Center to create one centralized golf product testing and experiential space. • Emphasizing clubfitting education during the event’s traditional demo day, in partnership with PGA Magazine.  Clubfitting programming, education, vendors and range-side content will be added, and the event will move forward with the new name of PGA Show Demo and Fitting Day, the world’s largest professional demo and fitting education event. • Re-organizing educational offerings, in partnership with the PGA of America and the Association of Golf Merchandisers, to prioritize PGA Professional and golf buyer time with exhibitors during Show floor hours. The 2022 educational programs will be scheduled with less overlap during Show Floor hours, and most Show Week education programs will be available virtually after the event. • Implementing enhanced sustainability measures with the host facility and service vendors, reducing the Show’s carbon footprint, and highlighting industry and exhibitor sustainability initiatives. - Relocating the fashion buyer lounge, and the annual fashion show, to a more prominent Apparel Hall setting for easy access to peer meetings and networking. • Enhancing technology access on site and integrating digital platforms to positively impact product discovery, testing and purchasing, educational access, registration and planning/logistics. • Continuing the focus on health and well-being practices during all PGA Show Week events. Exhibitor participation is on track with the 2020 in-person PGA Show and media partners of the PGA Show and the PGA of America are set to return to the PGA Show Floor. Additionally, attendees can expect a return of popular PGA Show partners, pavilions, and programming, including the AGM Golf Retail Conference, NGCOA Golf Business Conference, PGA Member Business Center, New Product Zone, Inventors Spotlight exhibitor pavilion, live fashion show, golf travel pavilion, Adaptive Golf Center and the TPI Golf Fitness, Wellness & Instruction pavilion and stage. Additional details on enhancements will continue to be announced leading up to the 2022 PGA Show. Event details and early registration information is available at www.PGAShow.com. About PGA Golf Exhibitions The PGA Show, PGA Buying & Education Summit and PGA Show Connects are organized in partnership by PGA Golf Exhibitions and the PGA of America.  Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Regional PGA Show Buying & Education Summits and the PGA Show Connects digital platform connect the industry year-round and drive business leading up to the annual PGA Show. Learn more at PGAShow.com and follow us on Twitter, Instagram and Facebook. About the PGA of America The PGA of America is one of the world’s largest sports organizations, composed of nearly 28,000 PGA Professionals who work daily to grow interest and inclusion in the game of golf. For more information about the PGA of America, visit PGA.com and follow us on Twitter, Instagram and Facebook. Contacts: PGA Worldwide Golf Exhibitions/Media:  Sherry Major, smajor@reedexpo.com PGA Worldwide Golf Exhibitions/Exhibitors:  Greg Scott, gscott@reedexpo.com PGA of America/Media: Michael Abramowitz, mabramowitz@pgahq.com Special Guest: Marc Simon - Event Vice President for PGA Golf Exhibitions / RX Reed Exhibitions.

Host Colin Weston speaks with Michael Breed, star of SiriusXM PGA Tour Radio's "A New Breed of Golf (https://michaelbreed.com/)", along with being Golf Digest’s Chief Digital Instructor. Michael tirelessly tours the continent as an inspirational golf instruction keynote speaker and is an entrepreneur and innovator in the truest sense of those words. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/DbPZgwLd.jpg Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin You can learn more about Michael on his bio page (https://modgolf.fireside.fm/guests/michael-breed). We want to thank our sponsor partner Golf Genius Software for helping support The ModGolf Podcast https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/17rvuXOv.jpg (https://www.golfgenius.com) Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). Michael’s story of transforming personal hurdles like Dyslexia and sport injuries into the superpowers that define him is truly inspirational. His genuine desire to embrace his shortcomings while demonstrating gratitude, patience, resilience and curiosity has helped pave the path for his entrepreneurial journey. As promised, here are the links to the work from two of Michael's inspirational mentors and heroes: John Maxwell and Nick Vujicic. John Maxwell's book “Thinking For A Change” (https://keithdwalker.ca/wp-content/summaries/q-z/Thinking%20for%20a%20Change.Maxwell.EBS.pdf) Nick Vujicic's YouTube video: "No Arms, No Legs, No Worries" (https://www.youtube.com/watch?v=6P2nPI6CTlc) https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/k6t85zJs.png Special Guest: Michael Breed - Host of "A New Breed of Golf" on SiriusXM PGA Tour Radio.

"In my mind, you don't design golf clubs, you design clubs for hitting a particular shot"... Barney Adams, Founder of Adams Golf Tight Lies Fairway Woods and CEO, Breakthrough Golf Technology We are joined by golf industry icon and entrepreneurial legend Barney Adams, who shares the trials, tribulations and successes he has encountered over his career that spans more than five decades. This episodes provides you with lessons learned, key takeaways and nuggets of wisdom from one of golf's most successful entrepreneurs. Enjoy! https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/4xdMJZ5C.jpg (https://www.youtube.com/@modgolfpodcast/videos) Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I recently launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! By joining you will get access to exclusive live weekly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) "I had made the decision: "I'm all in!" We inherited desks with the company purchase and we owned this metal building in a field. So I grabbed a desk, opened the lower left-hand drawer and it was full of paper. The top page was a Demand Notice and it turned out that the employees had not paid any bills and had squandered all the income. Not only did I not have the money I thought I had to get started, I was six figures in the hole at 5:30 in the morning. That was my opening day. And I tell people that story because if you're not a nut case, passionate, over the top, you've got no chance. Then I thought "okay, how do we get a handle on this?" I'm going to write a letter to the people I owe money to tell them what happened and that I'm going to pay them but just not now. That was the first week of starting my own business." ... Barney Adams, Founder of Adams Golf and CEO, Breakthrough Golf Technology A Bit About Barney Barney started Adams Golf in 1988. He specialized in custom fitted golf clubs. The company rapidly expanded after the explosive success of the Tight Lies Fairway Woods. Adams Golf was selected as Manufacturing Entrepreneur of the Year by Ernst & Young. Barney also received the Ernie Sabayrac Award for lifetime contribution to the golf industry by the PGA of America. Barney served as Chairman of the Board of Adams Golf until June 2012 when Taylor Made purchased the company. He an avid golfer and fisherman and active with two charities, The Ryan Foundation and Folds of Honor. Adams book, The WOW Factor, is an insiders look at the golf industry and offers business advice to entrepreneurs. https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/wajhoe0M.jpg (https://books.google.ca/books?id=OIcsTQXHj8sC&pg=PR4&lpg=PR4&dq=ISBN+978-1-60239-248-9) Barney has always had the unique ability to see what is missing in golf equipment. He started Breakthrough Golf Technology after seeing that no significant innovation has been made putter shafts for decades. https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/fagIodWJ.jpg (https://www.adamsgolf.com/home?lang=en_US) You can also find out more about Barney on his bio page (https://modgolf.fireside.fm/guests/barney-adams). Want to learn about Breakthrough Golf Technology and their innovative shaft designs? Have a look at the BGT website (https://breakthroughgolftech.com/) for more. https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/E7Q10NxV.jpg (https://breakthroughgolftech.com/) We want to thank our partner British Columbia Golf for presenting this episode of The ModGolf Podcast! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/lDkT7bRv.png (https://britishcolumbiagolf.org) British Columbia Golf's main goal is to create a sport that is accessible and inclusive. They strive to create a golf environment that is respectful of participant's personal goals and is free from all forms of maltreatment. As a provincial arm of Golf Canada, British Columbia Golf supports women golfers and players of all ages and abilities, while continually working to improve partner relationships to increase participation in the sport. If you're looking to plan your next amazing golf trip, British Columbia Golf is the place to explore and book from the over 300 golf courses they support across our beautiful province. To learn about the impact they are making and to discover your next golf adventure, check out their website at www.britishcolumbiagolf.org (https://britishcolumbiagolf.org). Special Guest: Barney Adams, Founder of Adams Golf and CEO, Breakthrough Golf Technology.

Colin met Brian Esposito on a HYPE Sports Innovation "Ask Me Anything" webinar and was so impressed with his genuine desire to help entrepreneurs and their companies that we had to invite him on the show to share his experiences with you. "I have a simple rule with what I build. When they're my companies it's my ass on the line, so it's my rules. But when they are other people's companies like the great startups that I get to work with its their vision, their passion. I'm there to support them and be a turnkey resource for whatever needs to be done, a utility player. I know what they need because I needed it for most of my career and I didn't have it. So it's very rewarding for me now to take all of my learning experiences and help guide these companies to success and be a complete soundboard and resource for them and keep it fun for them." ______________________________________________ Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) ______________________________________________ "I need to make sure that tech founders don't dilute themselves out of their own company. I tell them to get off this BS "raise money/run out of money/raise money/run out of money" hamster wheel because they can't be half pregnant. You're either out there, raising money or you're running your business. You can't do both at the same time. So I've been through hell and back, I made every mistake you can think of and I'm honoured and excited to share those experiences with the great companies that they get to work with." https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/AOEhCVzE.jpg Click on the image below to watch our extended conversation with Brian on our Youtube Channel (https://youtu.be/DNYewV_qGuc)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ytLjV1NL.png (https://youtu.be/DNYewV_qGuc) Brian shared a couple of companies and products that Esposito Intellectual Enterprises invests in and advises on, including Virtual Stax. Virtual Stax allows fans to participate in the athlete's journey with blockchain verified digital trading cards. To learn more, check out the Virtual Stax website (https://www.virtualstax.com). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/HzlmKfM1.jpg (https://www.virtualstax.com) You can also connect with Brian on his bio page (https://modgolf.fireside.fm/guests/brian-esposito), along with checking out the Esposito Intellectual Enterprises (https://eie.rocks) website. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Fn8Uht6c.png (https://eie.rocks) Episode Chapters [02:30] Brian opens the show by sharing his connectivity to golf and his first golf experience. [04:20] Brian tells what he and his team have built with Esposito Intellectual Enterprises and what motivates him to help founders create sustainable businesses. [08:30] Colin asks Brian to share his insights regarding the future of web3, blockchain, NFTs and cryptocurrency, using the company Devour (https://devour.io/) (a web3 food ordering and delivery marketplace) as a case study. [11:45] We learn about Brian's investment in Virtual Stax, where people can buy virtual playing card assets of athletes that are already famous or are just getting their careers off the ground. [17:30] Brian describes how professional sport leagues and team are focusing on increasing fan engagement in a web3 environment, the learning curve they face and what is needed for them to succeed. [20:45] Brian talks about his investment in Metasport Arena (https://metasportarena.com), where you create, trade, collect and play in the first sports and entertainment virtual world as part of a community competing to build the best city. [27:00] Brian shares how he believes The PGA Tour, LIV Golf, The LPGA and golf entertainment venues can tap into the potential of web3 to engage both existing and new fans. [30:30] Colin presses Brian to share his thoughts on LIV Golf - what they are doing right, what they got wrong and what they need to do to create a sustainable business. [34:30] Brian describes how LIV - as a startup - has the ability to be nimble and quick in the creation of digital assets as compared to a "legacy company" like The PGA Tour. Special Guest: Brian Esposito - Founder and CEO, Esposito Intellectual Enterprises.

In Larry Gilhuly’s opinion, the three biggest issues facing the game of golf are pace of play, player enjoyment and economic sustainability. Larry believes he has the solution for all three: “The answer for all of these, in my opinion, are properly placed forward tees.” This week our host Colin Weston speaks with Larry Gilhuly, who is an Agronomist with The United States Golf Association and a passionate advocate of the TEE IT FORWARD program. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/64h8W0Kb.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin TEE IT FORWARD is a joint initiative between the USGA and The PGA of America that encourages players to play from a set of tees best suited to their driving distance. In addition to providing more enjoyment for golfers, teeing it forward also can be one of the most important steps that golfers take in improving pace of play. A recent survey of TEE IT FORWARD participants found that: 56% played faster 56% are likely to play golf more often 83% hit more-lofted clubs into greens 85% had more fun 93% will TEE IT FORWARD again New forward tees allow more golfers to play from a yardage that is appropriate for their swing speed and ability. They also help new players take up the game. For much of his 35-year career with the United States Golf Association, Gilhuly was all about agronomy. His formal title with the USGA is Agronomist, West Region. In other words, Gilhuly is an expert on growing grass. But in recent years, Gilhuly has become passionate - very passionate - about teeing it forward. And by forward, he means way forward. “This topic that I am talking about has got me fired up,” Gilhuly told us. It was hard not to buy his argument. Gilhuly came armed with data to back up his claim that courses are too hard, even from the current forward tees, for average female golfers and senior players. As we age, our swing speeds decline and so does the distance we hit the ball. The average female player, Gilhuly said, has a swing speed of about 60 miles per hour. She averages about 140 yards with her driver, 120 yards with her 3-wood and about 60 yards with her wedge. That makes it impossible for that player to hit greens in regulation on the vast majority of holes from the current forward tees at most courses. “There are a lot of golfers, males, who can reach the green in regulation with a lot of different clubs, but not the women,” Gilhuly said. This isn’t a new problem. Gilhuly described an article headlined, “Women Handicapped By Men’s Courses.” It was written in 1917 by Alexa Stirling, a past U.S. Women’s Amateur Champion. “This has been a problem for a lot longer than I think we all realize,” he said. U.S. Women’s Amateur Champion Alexa Stirling, Circa 1919 https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/G_ZJ7gjV.jpg Over 100 Years Ago Stirling concluded that golf courses were set up for men to the detriment of female golfers. Thankfully, golf course operators are slowly starting to get it. Gilhuly and other 'Tee it Forward' proponents have been able to convince them that in order to set up a course so it presents an equal challenge to that faced by more accomplished players playing from the regular or back tees, the forward tees need to be moved forward, on average, about 1,000 yards. “Properly placed forward tees give all players a good experience,” Gilhuly said. “Think about it, if you started a business from scratch and wanted to be successful, would you say 'let’s make sure in our model here that half of the population tries it once and quits.' I don’t think that is what you do. You try and encompass everybody. This is not just for female players. It is for everybody.” From most current forward tees, which average in the neighbourhood of 5,200 yards, players with slower swing speeds have no chance of hitting greens in regulation on most holes. In fact, on many courses the only greens that can be reached in regulation for those players are the par 3s. “For (average) females a par 3 should not be longer than 140 (yards), the length of a par 4 should not be over 260 and a par 5 should not be over 380,” Gilhuly said. “There is this magic number that I find at almost every course and it’s usually between 4,000 and 4,300 yards,” he said. Click (https://www.youtube.com/watch?v=ZURvu3T8WVg) to watch the TEE IT FORWARD YouTube explanatory video https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/-gtTx183.jpg “That’s it. It always seems to fall in that category. People look at me and blink. They thought the course was short enough at 5,000. No, not even close. And then you can do combinations with these new tees and the (former) forward tees. That’s the whole idea of this. It is happening. Golf courses are starting to do this.” Players who never stood a chance of making pars and birdies now have that opportunity. And Gilhuly said the game becomes fun for them again. New forward tees also prompt the stubborn older guys to move up to the former front tees. And they will make it easier for kids to begin the game. “Forward tees are good for the game,” Gilhuly said. “They are. They give everybody an option. Pace of play has improved when forward tees are added. All my friends who have lost their swing speed over the last 10 years are now playing what were the old forward tees.” Gilhuly had another message for us: “Red is dead,” he said, referring to red tees. “I hate red colours,” he said. “If we could just do this one thing, get rid of the red tees. It is amazing what happens. Gilhuly said some courses have dropped colour-coded tees all together and started simply numbering their tees. “Start with 1 being the forward tee and work your way back,” he said. “Seniors will move forward. I guarantee it. I will buy you a beer if they don’t. “Pace of play, player enjoyment and economic sustainability all improve with forward tees,” Gilhuly said in closing. “In my opinion this century-old mistake holds the key to our game. That’s a bold comment but it is so simple. If we just add these forward tees we will get more women into the game. There’s no question in my mind.” Special Guest: Larry Gilhuly - USGA Agronomist and TEE IT FORWARD program advocate..

In 2008, Steve Mona was named the World Golf Foundation's first CEO, and through his leadership the Foundation has embarked on new global initiatives to foster the growth and promotion of golf worldwide. The mission of the World Golf Foundation is to unite the golf industry in support of initiatives that enhance the growth of and provide access to the game of golf worldwide, while preserving golf's traditional values and passing them on to others. In support of that mission, World Golf Foundation focuses on a variety of initiatives to grow and celebrate the game of golf around the world. Through The First Tee, the WGF focuses on positively impacting the lives of young people. Under the banner of the World Golf Hall of Fame, it recognizes and celebrates golf's greatest players and contributors and serves as an inspiration to golfers and fans worldwide. The World Golf Foundation's GOLF 20/20 initiative pursues programs to ensure golf's continued growth and vitality. All World Golf Foundation initiatives work together to support the growth of the game among youth, women and minorities, while also fostering diversity within the golf industry. enter image description here https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/B1QrEI0i.jpg The World Golf Foundation also supports the golf industry in a variety of other roles, including acting as a centralized vehicle for communicating the industry's initiatives to the media, providing a forum for golf's organizations to collaborate on initiatives of mutual importance and commissioning and disseminating to golf's stakeholders research on key aspects of the game. http://www.worldgolffoundation.org/ Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin Related Links: WE ARE GOLF http://wearegolf.org/ @wearegolf is a coalition of golf's leading organizations working together to communicate the game's economic, charitable, environmental and fitness benefits to Congressional leaders. National Golf Day #NGD17 https://www.youtube.com/user/wearegolf GOLF 20/20 http://www.golf2020.com/ GOLF 20/20's mission is to unite and activate the golf industry around key strategic initiatives that increase participation and retention of participants, inspire involvement and interest in the game, and promote sustainable best practices for golf facilities. GOLF 20/20 Summary... https://dl.dropboxusercontent.com/u/125064834/Website%20Changes%202016/GOLF%202020%20Summary%202016.pdf The First Tee https://thefirsttee.org/ Their mission is to impact the lives of young people by providing educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf. Through after-school and in-school programs, they help shape the lives of young people from all walks of life by reinforcing values like integrity, respect and perseverance through the game of golf. Golf For Her http://www.golfforher.com/ The ultimate resource for women and girls who play or aspire to play golf. On Social Media: Twitter and Instagram: @wearegolf and @womensgolfday Facebook: https://www.facebook.com/wearegolf/ HISTORY OF THE WORLD GOLF FOUNDATION In the late 1980s, PGA TOUR Commissioner Deane Beman began to consider the benefits of having a PGA TOUR Hall of Fame near the TOUR's headquarters in northeast Florida and adjacent to the heavily-trafficked I-95 corridor. A few years later, after land for the project had been secured, Beman called LPGA Commissioner Charlie Mechem and invited the LPGA to join with the TOUR in the project; the LPGA had had a Hall of Fame for years on paper, but never a place they could appropriately honor their great players. Once the LPGA agreed to participate, the TOUR reached out to other major golf organizations; the USGA and the R&A agreed to contribute to the project, and the PGA of America subsequently decided to close the former World Golf Hall of Fame in Pinehurst and consolidate it with the new project. The new World Golf Hall of Fame, at the World Golf Village in St. Augustine, was born. When it became obvious that this was no longer a PGA TOUR project but rather something beneficial for the entire world of golf, Beman and his associates at the TOUR determined that a new management organization was required, an ecumenical entity that would have no other agenda than the promotion and honoring of the game's most significant contributors. In 1994 the World Golf Foundation was formed, with an independent Board of Directors. New PGA TOUR Commissioner Tim Finchem was named Chairman, and the other major golf associations had representation on the Board as well. It was always assumed that a significant charitable outreach program would emerge from the Hall of Fame and the World Golf Foundation. It was Finchem's vision to find a way to bring the game of golf to youngsters who would never otherwise have the chance to experience the benefits and assimilate the values inherent in the game. Through his leadership, and the powerful support of Honorary Chairman President George H.W. Bush, The First Tee was announced in 1997. Today it stands as the most successful youth outreach program in the history of golf. The third initiative of the World Golf Foundation was launched in 2000. The golf industry was not growing as it had in the 1990s even though interest in the game had never been greater. Industry leaders approached Finchem about having the World Golf Foundation oversee an initiative to focus on the future vitality of the game. GOLF 20/20 was created for that purpose, and the first annual 20/20 conference was held in November of 2000, in conjunction with the annual Hall of Fame Induction. Special Guest: Steve Mona - CEO of The World Golf Foundation.

"Who the f••k are you and how'd you get in here?" No one told her entrepreneurship would be easy, and this response from a fabric buyer that JoFit Founder Joanne Cloak was looking for advice from proved this point. But rather than let this greeting deter her, Joanne turned the conversation around and used it as the launchpad for her incredible startup journey. For our opening episode of Season 5, Colin speaks with Joanne about her transformation from high school gym teacher to one of The LPGA Women's Network "22 Disruptive Women who are Spearheading a Revolution in Golf (https://lpgawomensnetwork.com/meet-the-disruptors-the-women-who-are-spearheading-a-revolution-in-golf/)". Combining a love for golf with insights gained during her modelling career, Joanne set her ambition on creating fashionable, athletic women's golf wear that actually fits properly. Joanne's mix of audaciousness, empathy, passion and tenacity are the character traits that have led to the success of JoFit as a distinctvie golf apparel brand. Season 5 Sponsors https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/3QqeEFBq.jpg After meeting Joanne at The PGA 2018 Fashion & Demo Experience in Las Vegas for a brief yet engaging interview as part of our final episode of Season 4, many of you listeners asked to hear the extended version of the JoFit story. We happily accepted the request, as Joanne is one of the most fun and straightforward guests we've had on The ModGolf Podcast. https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/vOtSdD-Z.jpg Joanne at The PGA 2018 Fashion & Demo Experience JoFit booth You can find out more about JoFit and Joanne on their website (https://www.jofit.com/). https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/cMDSwuWr.png (https://www.jofit.com/) One of the themes on this episode was the representation and funding gaps that female founders still face. This Boston Consulting Group article titled "Why Women-Owned Startups Are a Better Bet (https://www.bcg.com/en-ca/publications/2018/why-women-owned-startups-are-better-bet.aspx)" explains the situation and the opportunity. https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/U0L4jBqt.png https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/RNwiAQBq.png Special Guest: Joanne Cloak - CEO and Founder, JoFit.

To open Season 10 of The ModGolf Podcast we are shaking things up by doing something we've been planning for awhile. And that thing is to have Colin step aside from the microphone so that a guest host can take over the controls of the ship. On this episode former guest Dr. Greta Anderson takes over the hosting duties for an engaging conversation with GolfHers Founder Kelly Hunt to learn about her golf entrepreneurship journey to inspire women to build a career in the golf industry. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/pMcE-Tsl.jpg Click on the image below to check out our extended conversation with Kelly on our Youtube Channel (https://youtu.be/c0gGjdcWa20)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/VB7yWfMx.jpg (https://youtu.be/c0gGjdcWa20) Want to learn more about GolfHers or apply for their scholarship that helps women transition into the golf industry? Visit their website (https://www.golfhers.net/) for more information. https://www.golfhers.net/ https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/j1D6RWWn.png (https://www.golfhers.net/) You can learn more about Kelly on her bio page (https://modgolf.fireside.fm/guests/kelly-hunt). Show Notes and Kelly Quotes "When you're starting out, it's not the most lucrative job as you probably know, but it is the most rewarding career I think I could have. The fact that you can change lives with the game of golf and you need to pursue that. This is your calling and you're going to make a really big difference, so believe in yourself have confidence and go after it as much as you can because that's where I find myself. I have no regrets about my journey so far and I'm just so excited to be at a young age and know that GolfHers will help grow the game through more women participating. Being in the golf industry is exactly what I was meant to do." Special Guest: Kelly Hunt - Founder of GolfHers.

Former PGA Tour player Andy Walker is now passionately giving back to the game he loves. As Director of The United Golfers Association (or UGA) Academy and Player Development, Andy is committed to giving young black men and women the opportunity to flourish both as professional players and industry leaders. ______________________________________________ We love and wear the premium, stylish golf accessories that Deuce (https://deuce.co/) offers up to take your golf look to the next level. Visit their website (https://deuce.co/) and use the Promo Code MODGOLF for 15% off your purchase of hats, gloves, belts, duffle bags and cigar pouches! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/6z8BeDeS.jpg (https://deuce.co/) ______________________________________________ Established almost 100 years ago in 1925,  the UGA is still pushing to prepare young Black Golfers to achieve success on the many Professional Tours. The UGA Golf Academy is designed to prepare them mentally, physically and professionally to compete as Future Tour Players and Golf Professionals throughout the world. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/EXruSppo.jpg The United Golfers Association (UGA) was a group of African American golfers who operated a separate series of professional golf tournaments for Blacks during the era of racial segregation in the United States. It was started in 1925 with the collaboration of several golfers who saw the need for a organized effort to increase golf amongst themselves. Many talented golfers such as Ted Rhodes, Bill Spiller, Pete Brown, Renee Powell, Lee Elder, Charlie Sifford, Willie Brown Jr, Althea Gibson, Jim Thorpe, Jim Dent, Ann Gregory, and Howard Wheeler started their careers as members of UGA. Click on the image below to check out our extended conversation with Andy on our Youtube Channel (https://youtu.be/Hug4NFb6594)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/R_NYqRrW.jpg (https://youtu.be/Hug4NFb6594) Learn more about Andy on his bio page (https://modgolf.fireside.fm/guests/andy-walker). You can learn more about The United Golfers Association by visiting their website (https://www.unitedgolfersassociation.org/) https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Qci_Mi3c.png (https://www.unitedgolfersassociation.org/) ______________________________________________ If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop (https://www.modgolfpodcast.com/) to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it. CLICK TO SHOP AND SAVE (https://www.modgolfpodcast.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/f3_ptfRp.jpg (https://www.modgolfpodcast.com/) ______________________________________________ Show Notes and Andy Quotes "I don't know if it's been thrust upon me, but a it's a great privilege of mine to work with the young black players behind me. There's been a few of us inside the ropes so now it's time for us to lift those ropes up and help the others behind us. We're going to train these players at a bricks and mortar facility in Florida that I call The Wakanda For Golf that will be the most state-of-the-art facility in the world to learn this game at the highest level. Resources that include biomechanics and short game area to learn how to score develop emotionally, physically and mentally." "As well we will introduce players of African decent to the industry because not all of them are going to play on tour. We want to flood the industry with qualified professionals that go into the management side of the game, or golf architecture, club design, agronomy. All the different opportunities with the PGA and on The PGA Tour." "At an early age you don't know any different. You don't learn about race and colour until it's told to you. As I got a bit older, when I'm 14, 15 years old and I'm one of the best players in the country, the questions started to come. "Pop, why didn't I get picked to be on that team when I won the scoring title and more tournaments than anyone else?" This is where my dad started talking to my about race, privilege, inequities and equality. I remember playing in a qualifier tournament in Houston, I shoot 69 or 70 and I'm 14 years old and while I wait for my dad to pick me up. Some members of the club walk by a guy hands me his bag thinking I was a caddie. That was one of the first times where I faced it blatantly and I started to get pissed off. I always used that as motivation, not as a discouragement or a reason to quit. I was always like "you know what, I'm going to take these clubs and beat your ass with them!" I used it as encouragement to push forward." Special Guest: Andy Walker - Director, UGA Academy & Player Development.

"I'm not sure that I discovered it, but I let out the part of me that loves to communicate with people. The part of me that likes to talk and learn about people, places and things, what they do and incorporate some of the wisdom they have that I may not have even thought of." Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/CeNS8DTa.jpg "That's the beauty of people coming together and in radio it is minds working with minds. There's no physical interaction. There's no "I see you, you see me!" And there's triggers, things that happen that are Kismet. "Oh wow, you did that?", or "I never thought about that. That's very interesting!" Isn't that the beauty of the whole game?" Click on the image below to watch our extended conversation with Danielle on our Youtube Channel (https://youtu.be/oOyWSLAg3Yw)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/QeUDQqlW.jpg (https://youtu.be/oOyWSLAg3Yw) "You never know what you're going to come across on a golf course with people. You find out things about yourself through the game of golf like "God, give yourself a break!" Episode Chapters [02:30] We open the show with Danielle providing an overview of The Golf Club Radio Show [04:50] Danielle shares her first ever golf experience and who introduced her to the game [09:45] We learn how Danielle ended up in Hawaii by way of New York and London [13:00] The early years of Danielle's journalism career in TV and radio that led to the opportunity to host a golf-themed show [16:00] How the Golf Club Radio Show came into existence and the people that helped make it happen [20:00] We learn about what motivates Danielle to energetically continue creating her weekly show after 25 years [21:30] Colin and Danielle share stories about having fun and not taking golf so seriously when things aren't going well [25:00] The disparity in prize money between The PGA and LPGA Tours are what they can learn from professional tennis [26:10] Danielle talks about the challenges and the opportunities of being a women in the golf media living in Hawaii [31:20] We talk about the power of surrounding yourself with positive people, which leads to a conversation about previous guest Claude Brousseau [33:00] Danielle shares her perspective on how recovery from the devastating fire in Lahaina on Maui is impacting daily life, tourism and golf To learn more about Danielle and listen to The Golf Club Radio Show, check out their website (https://radiogolfclub.com/listen/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K1PsZEJZ.jpg (https://radiogolfclub.com/listen/) You can also connect with Danielle on her bio page (https://modgolf.fireside.fm/guests/danielle-tucker). ______________________________________________ We want to thank our new partner inrange® for presenting this episode of The ModGolf Podcast! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/tiYKqRxn.jpg (https://www.inrangegolf.com/the-experience-range?lng=en) inrange® is a radar-based ball-tracking company that enhances the driving range experience by offering the most engaging gameplay and precise ball-tracking on the market. From private clubs and standalone commercial ranges, to multi-storey “Big Box” entertainment venues and limited-flight ‘compact’ ranges, Inrange® creates unparalleled experiences for every type of player - and unleashes your business’ growth potential. They are also the only software in the world offering a bay vs bay link up feature - allowing large groups to play against one another in teams across the entire venue. To learn more check out www.inrangegolf.com (https://www.inrangegolf.com). ______________________________________________ We also want to thank Golf Genius Software for supporting The ModGolf Podcast since 2019! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg (https://www.golfgenius.com) Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). Special Guest: Danielle Tucker - Owner, Host and Producer of The Golf Club Radio Show.

Want to learn how to master the art of saying NO, along with the value of focusing on your strengths rather than weakness? ESPN 920 Radio Show Host, Writer and Media Personality Keith Stewart joins us for a high-energy conversation that spans the spectrum from humourous storytelling and community building to an approach to life that shapes his business methodology. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/vs8G23W9.jpg Want to hear Keith in action on The ProShow With Keith Stewart? Listen in every Friday at 3pm ET at https://920espnnewjersey.com/listen-live/ You can learn more about Keith on his bio page (https://modgolf.fireside.fm/guests/keith-stewart). Click on the image below to check out our extended conversation with Keith on our Youtube Channel (https://youtu.be/4hMdvIqdB50)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/tcjI4TwE.jpg (https://youtu.be/4hMdvIqdB50) Show Notes and Keith Quotes "The WHY statement I developed was " I want to change the way people view the game of golf". Sounds like a lot, but as a PGA Pro I started local at my club and I took on the title of The Director of Fun. I didn't want to be stuffy as the Director of Golf. People need to show up at the club to enjoy themselves, relax and have a good time. Next thing you know, I'm on the board of The New Jersey PGA and I'm growing a national network of PGA golf professionals and I'm writing and making presentations." "The natural progression of things is that I went to a larger medium as I got better and better at my craft. So here I am today hosting a radio show for over three years where we talk about the pop culture of golf, the innovators and all the cool things going on in the sport. The golf world is really growing and is becoming so much more engaging. It reminds me of when I was a kid just getting involved with golf, knowing nothing about it and everything was new to me. Now it feels new all over again and it's a lot of fun." Special Guest: Keith Stewart - Golf Radio Show Host, Writer and Media Personality.

"For the first six months during my PGA Tour rookie year I couldn't make a cut and I'm getting all wound up. I knew I was playing well but my hyperactive mind was causing so much anxiety. I listened to music to calm down with a Sony Walkman so I thought "why don't I listen to it on the golf course?" Nicknamed "Disco Dick" after playing a 1982 PGA Tour event wearing a Sony Walkman, two-time tour winner Dick Zokol joins us to share how listening to music on course to calm his hyperactive mind were the seeds that led to the creation of MindTRAK Golf. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/1qVDv8XE.jpg Click on the image below to check out our extended conversation with Dick on our Youtube Channel (https://youtu.be/3W3SMW6X2Zw)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/X9SaBz48.jpg (https://youtu.be/3W3SMW6X2Zw) Want to give MindTRAK Golf a try? Download it from the Apple App Store (https://apps.apple.com/ca/app/mindtrak/id1523198384) for free. Android version coming soon. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/599_jc03.png You can learn more about Dick on his bio page (https://modgolf.fireside.fm/guests/dick-zokol). Show Notes and Dick Quotes "My first year on the PGA Tour, like most rookies I felt really uncomfortable. I got there thinking "oh my God, I have my PGA Tour card but now what am I going to do?" I'm amongst Jack Nicklaus and Freddie Couples, Arnold Palmer and there's Lee Trevino. For six months I couldn't make a cut and I'm getting all wound up. I knew I was playing well but my hyperactive mind was causing so much anxiety. I listened to music to calm down with a Sony Walkman so I thought "why don't I listen to it on the golf course?" which was a dangerous proposition. The next week was Milwaukee so I put the Walkman in my bag and was playing with Larry Mize. 100 yards from the clubhouse I put the headphones on and Larry yells "Look at Disco Dick!" So I've got the rock and roll going and I'm coming down the 18th fairway seven under par and I'm so comfortable. I'm in my own little world listening to music and it's effortless. I led the tournament after the first round all the way up to the last hole on Sunday. This was a monumental discovery learning what music did to me. At that moment I realized "Wow, this game is psychological because the only thing that has changed is how I thought". I can't physically compete with Fred Couples, but from a mindfulness perspective I can compete if I perform mentally. Now looking back at it, those were the seeds that led to the creation of MindTRAK Golf." Special Guest: Dick Zokol - CEO and Founder of MindTRAK Golf.

"I work as an entrepreneur with my own business, focusing on thought leaders in the prosthetic industry, specifically small startups who are bringing new technologies to the forefront to help people like myself with limb difference. I am one of two million people in the United States who lives with limb difference - in my case it's a below the knee amputation that I had six years ago. For me, using a prosthesis has empowered my life and I want to bring that same opportunity to others like myself."... Deborah Smith, Prosthetics Entrepreneur and Adaptive Athlete https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/dtHW7hRU.jpg "I survived a fatal accident when I was 19, which changed my life in the blink of an eye. I went from running every day, dancing and golfing to fighting in order to ever walk again. Looking back, the understanding that I needed to put the time and work in and I wasn't going to see any results right away certainly helped me as I was recovering from my accident because I was disabled and disfigured from it." Click on the image below to check out our extended conversation with Deborah on our Youtube Channel (https://youtu.be/RPotmUWwKvE)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Wxr0t3n2.jpg (https://youtu.be/RPotmUWwKvE) "In the United States alone there are 61 million adults living with some form of physical disability that impacts their daily activities and the majority of them are women. There are two million people in the US who have limb difference, for example an amputation like myself. Those numbers grow by 500 amputations that are performed in the United States every day. " Deborah is a mentor with the amputee Coalition of America and with Shirley Ryan Ability Lab in Chicago, the top rehab facility in the country for the last 30 years. Visit their website (https://www.sralab.org/) to see how the first-ever “translational” research hospital where clinicians, scientists, innovators and technologists work together in the same space, applying research in real time to physical medicine and rehabilitation. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/LJt9KlYu.png (https://www.sralab.org/) You can learn more about Deborah on her bio page (https://modgolf.fireside.fm/guests/deborah-smith). Deborah is currently involved in several entrepreneurial endeavours and one that she discusses is her work with PSYONIC, creators of the world's first touch sensing bionic hand. Learn more at the Psyonic website (https://www.psyonic.io/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/8MyAe7Wm.jpg (https://www.psyonic.io/) "The beauty of golf is that it is available to us from a young age through an older age, through ability and disability. I am a perfect example of the opportunities that golf provides." To connect with Deborah... Website: https://www.deborahsmith.com/ LinkedIn: https://www.linkedin.com/in/2deborahsmith/ IG: https://www.instagram.com/2deborahsmith/ FB: https://www.facebook.com/2deborahsmith/ Twitter: https://twitter.com/2deborahsmith Special Guest: Deborah Smith - Adaptive Athlete and Prosthetic Resources Consultant.

"Extraordinary can happen with a belief that you can change the world. A conviction that gives you the boldness and the creativity to imagine something better, something different We developed a division of a great brand that really had no reason for being, but we gave it one. We created purpose to our approach to golf and the result was changing “the uniform” of the game". On our first episode of Season 7, Colin speaks with Honma Golf NA President John Kawaja about his three decade career in the golf industry. John shares his experience at TaylorMade adidas Golf where they disruptively innovated the performance apparel side of the game, along with how being part of a world champion curling team helped shape his approach to business leadership. You can learn more about Honma Golf by visiting https://us.honmagolf.com/ https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Ey_Ru04t.jpg Special Guest: John Kawaja - President of Honma Golf NA.

"Everybody has trauma, so being able to work through that has been huge for my golf game. Funnily enough I need to remember that I'm a person before I'm a golfer. I actually experienced this with my boyfriend Andrew where I felt the roots of my trauma being ripped from my toenails and being released and set free. I became okay with saying "this is what I went through, this is a life that I've lead". There's no judgment. There's no anger. No bitterness. This is something that has happened that I needed to confront and move through" We want to thank our partner inrange® for presenting this episode of The ModGolf Podcast! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/tiYKqRxn.jpg (https://www.inrangegolf.com/the-experience-range?lng=en) inrange® is a radar-based ball-tracking company that enhances the driving range experience by offering the most engaging gameplay and precise ball-tracking on the market. From private clubs and standalone commercial ranges, to multi-storey “Big Box” entertainment venues and limited-flight ‘compact’ ranges, Inrange® creates unparalleled experiences for every type of player - and unleashes your business’ growth potential. They are also the only software in the world offering a bay vs bay link up feature - allowing large groups to play against one another in teams across the entire venue. To learn more check out www.inrangegolf.com (https://www.inrangegolf.com). We also want to thank Golf Genius Software for supporting The ModGolf Podcast since 2019! Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience? https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg (https://www.golfgenius.com) Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). Christina is active on Instagram (https://www.instagram.com/thechristinakim) where you can follow her life experiences both on and off the course. Click on the image below to watch our extended conversation with Christina on our Youtube Channel (https://youtu.be/es_UM0z7jS4)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/M6oHRAjw.jpg (https://youtu.be/es_UM0z7jS4) Episode Chapters [02:20] Christina's first ever golf experience as a kid and how she developed a passion for the game [04:40] The influence Christina's dad had on her development as a young golfer [09:50] Why Christina decided to turn pro at the age of 17 [12:00] Stories from Christina's first year as a pro in 2002 [15:30] How Colin met Christina at the 2023 CPKC Canadian Womens Open [17:30] Christina's ability to cope with mental health issues to give her strength to face the day [21:00] We share experiences of loss, grief and trauma that stem from unchecked mental health issues and how we both have been able to find meaning, joy and purpose in our lives [24:00] A conversation around removing the stigma around mental health issues by helping others and allowing others to help us [29:00] Christina's relationship with LPGA Medical Director Dr. Bruce Thomas, who she credits with "saving my life three times" [36:00] "I am responsible for creating my own joy" [39:30] Defining Christina's purpose and what is next for her in the years to follow after The LPGA Tour "Do not pray for an easy life, pray for the strength to endure a difficult one"... Bruce Lee Do you or someone you know struggle with anxiety, depression and/or thoughts of self-harm? Please do not feel like you or a loved one must suffer in silence as we are all connected. In the US and Canada you can speak with someone who deeply cares at the 9-8-8 Suicide & Crisis Lifeline https://988lifeline.org https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/pQXpv5ZR.jpg (https://988lifeline.org) You can also learn more about Christina on her bio page (https://modgolf.fireside.fm/guests/christina-kim). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/-bzVAM1K.jpg (https://modgolf.fireside.fm/guests/christina-kim) Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guest: Christina Kim - LPGA Tour Pro.

"We are making progress but there definitely are a lot of areas that we need to do more work. It's implied bias. I'm continuously saddened by the number of people - especially women of colour - who land at my lesson tee. Often times it is a return to golf after a bad experience that happened a decade or two ago and for whatever reason they have decided to give it one more shot and they found me". To open Season 9, host Colin Weston is joined by LPGA Teaching Professional Dr. Greta Anderson - Founder of Dr. Greta Golf - to learn how she applies her PhD in Higher Learning and voracious curiosity to help students understand the WHY. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/cvASD26y.jpg ______________________________________________ After testing the deWiz biofeedback swing analysis product we were so impressed with the results that we invited them to offer you an exclusive 10% OFF your purchase using promo code MODGOLF! CLICK TO SAVE (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) on deWiz to see (and feel) lasting results in your swing tempo, length and path improvement. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/XeUUgU6Y.jpg (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) ______________________________________________ To learn more about Dr. Greta, check out her bio page (https://modgolf.fireside.fm/guests/dr-greta-anderson) and Instagram @drgretagolf Click on the image below to check out our extended conversation with Dr. Greta on our Youtube Channel (https://youtu.be/SIs_6BIHi6c)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K7dAALjJ.jpg (https://youtu.be/SIs_6BIHi6c) ______________________________________________ If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop (https://www.modgolfpodcast.com/) to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it. CLICK TO SHOP AND SAVE (https://www.modgolfpodcast.com/). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/f3_ptfRp.jpg (https://www.modgolfpodcast.com/) ______________________________________________ Show Notes and Greta Quotes... "Apart from the collateral damage of the pandemic itself, it was a great year from my perspective to focus on the client. Because golf served as an outlet, as a stress reliever for a new adventure when other adventures weren't available, it serves as so many things for so many people last year that i really felt that it forced me to up my game. So this past season was one of my best ever. It was exciting to introduce so many people to golf, to reintroduce so many people to golf and for so many people who decided that golf was going to be their jam. They really want to get good at it and learn more about it beyond just hitting the ball. That's exciting to me. I love when people want to learn golf. I feel like a big part of my job is kind of like Love Connection. It's my job to help people fall in love with golf." "Golf is a beautiful sport in many ways but I also saw how difficult it is to learn golf.  The interesting things that really fortified my desire to build this business as a very good golfer from the right side of the ball, was when I began this journey and committed to learning and starting all over again as a left handed golfer. I had to forget what I knew and start over. I got rid of all my right handed equipment and went to a golf store with my dad and bought beginner clubs and started from scratch. I was shocked by the lack of enthusiasm that several instructors who I visited with had. I was told a couple of times "you're probably not going to be that good anymore!". Like who says that? It was once I met an unbelievable instructor that things changed. I was struggling to get consistent ball-first contact and get the ball into the air. I told her my intentions and she didn't bat an eye and said "yeah, we can make that happen!". "We are making progress but there definitely are a lot of areas that we need to do more work. It's implied bias. I'm continuously saddened by the number of people - especially women of colour - who land at my lesson tee. I always like to learn their history. Everyone's story is so interesting to me. I think that's the social scientist in me. I just love the human stories. But I also like to narrow in and understand where they are coming from in golf. Often times it is a return to golf after a bad experience that happened a decade or two ago and for whatever reason they have decided to give it one more shot and they found me. That makes me so happy but I'm always so sad hearing these stories because they could have been enjoying this great game for twenty years! But because you ran into a jerk, had a bad experience or you were purposely excluded from the golf network at the law firm or wherever they work. There are so many forces in place that have discouraged people of colour from getting involved in the game. It works on many people. Fortunately there are increasing numbers who are saying "no, that looks like fun and like something I want to try". Whether it's purely for fun or they realize that golf is a great business tool. Any number of those factors but that's really one of the driving forces that gets on my nerves. I don't like being the exception on the course. "What I saw was a lot of people really wanting to move the golf needle, but many people want to understand how to move their needle. Most golfers that I work with now know that I'm very big on the WHY. It's not just what and how I say, but why I say it. I want to create an informed student who is a great golf citizen. I do not want you be dependent on me although yes, that's what I'm here for as a professional to help you refine and build your skill set but I want you to most importantly be an informed golfer. So as a passionate educator, just an if I was coaching at the collegiate level or teaching first grade, I'm the same way on the lesson tee. Excellence in education is significant because I am passionate about growing the game. Here's what I know: golf is way more fun and you're more likely to stay engaged in this great sport if you have some skills". "I sensed that I was missing the breakthrough because often times, teachers and coaches it's more about what they're telling you to do and not questioning and not searching for the WHY. I always need to understand the why. I'll walk to the ends of the earth for you if I understand why. Every learner does not require that, but many do and many don't realize how helpful the why is. That's just my philosophy and my approach. I probably say that a hundred times every day on the lesson tee, but I feel it's so important that I want you to understand why. Why is the ball flying like that? Why is the ball hooking to the left or right? Not just "It is and that's disappointing for you", let me help you make the connection of the laws of ball flight. It's physics, it's nothing personal. The club just isn't doing what it needs to do". Special Guest: Dr. Greta Anderson - Founder of Dr. Greta Golf and LPGA Teaching Professional.

Alex combines the latest trending golf-centric news from the worlds of entertainment, sports, music, pop culture and viral videos to create his unique take on the game he loves. Alex Myers is a senior writer for Golf Digest, where he has worked for nine years. Alex plays a wide variety of roles for GolfDigest.com (http://www.golfdigest.com/), but most notably, he's the creator of The Grind (http://video.golfdigest.com/series/the-grind), a weekly column and video series. Prior to that, he spent four years covering golf and other sports for The Journal News. In his spare time, Alex is an avid golfer with three green jackets from his annual buddies trip. But please, don't ask him if he's ever had a hole-in-one. Alex Myers https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Z6Cwm7WW.jpg On this episode of The ModGolf Podcast, Alex speaks with host Colin Weston about: • His introduction to golf as a kid traveling twice a year to Florida to hang out with his grandfather • A "week in the life" as a golf and entertainment journalist • How Golf Digest approved the creation of both The Loop and The Grind and the entrepreneurial approach Alex took when pitching them • The ability for golf to expand by attracting a new audience through alternative formats and experiences such as GolfBoard (https://modgolf.fireside.fm/009-jeff-dowell), MSOP The Major Series of Putting (https://modgolf.fireside.fm/24-msop-las-vegas-part-1), The European Tour's Golf Sixes (https://modgolf.fireside.fm/002-keith-pelley) and Topgolf (https://modgolf.fireside.fm/001-ron-powers-topgolf) • How influential pro athletes like Steph Curry and Kelly Slater help raise the cool factor of golf in the eyes of their huge fan base Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I recently launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! By joining you will get access to exclusive live weekly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guest: Alex Myers - Golf Digest Senior Writer and host of The Grind.

Dave Cavossa could have played it safe. He had a very successful professional career that would have carried him comfortably into retirement. But Dave's unrelenting desire to create something impactful gave him the courage to step outside his comfort zone, act on an opportunity and begin his entrepreneurial journey. This journey led to the creation of CaddieNow, a technology-based "Uber for Caddying" that aligns with a largely untapped, on-demand, young, mobile labour force. CaddieNow (https://caddienow.com/) is dedicated to bringing caddies (loopers) back to the game and giving every golfer the option of taking a caddie at every course. CaddieNow enables everyone to "Play Like the Pros," exercise more, and help employ and grow the game with the crucial 14-20 year-old demographic. CaddieNow https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/SqPQElko.jpg Topics discussed in this episode include: • Dave's love of golf and experience caddying as a young adult that have both informed and inspired the creation of CaddieNow. • How CaddieNow has created a Blue Ocean Strategy (https://www.blueoceanstrategy.com/) that looks outside the golf industry for a business roadmap that opens up an uncontested market space. • CaddieNow's ability to build a three-sided marketplace, solving problems and creating opportunities for golf course operators, golfers and on-demand caddies. • How CaddieNow embraced The Lean Startup Methodology (https://leanstartup.co/) when they launched in 2016 by starting with a "Minimal Viable Product" in the Washington DC golf market. After their first year of using the build/test/measure/learn feedback loop of validated learning, CaddieNow refined and enhanced their product offering before scaling up to over 100 golf courses nationwide in 2017. CaddieNow will more than double the number of golf courses offering their on-demand caddie booking service in 2018, positioning themselves to scale across the 15,000 golf courses in the US. You can watch The CaddieNow Explainer YouTube video >> here (https://www.youtube.com/watch?v=uwHgqqSXD5A) CaddieNow Video https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/35oDQ-p_.png (https://www.youtube.com/watch?v=uwHgqqSXD5A) Special Guest: Dave Cavossa - Founder and CEO of CaddieNow.

Paul McEldon is the CEO of Clubface-golf.com which is a social network just about golf, for golf and only golf. "I turned up at the golf club and I spoke to the general manager Steve and I said "how do I connect with other golfers in the golf club to arrange a game?" And his answer was perfect - perfectly bad but perfectly good. He said "Paul, take yourself in the car park. When you see somebody putting their bag in the car, don't speak to them because they finished. When you see them taking it out, go and have a word with them and ask if you can join them." I thought, "Wow, okay we're paying 3,000 pounds a year to be a member of a golf club. There has to be a better way for this to happen."... Paul McEldon Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/KDGRTgLO.jpg So I sat down with Steve and said to him, "how do you communicate with your members of the golf club" and he said "we send out weekly newsletters, we've got the notice boards everywhere, I walk through the bar two or three times". I replied "that's all communicating AT". The question I asked was "how do you communicate WITH?" And as soon as I said, "how do you function with social media?" you could see his eyes glaze over. What dawned on me was that if the whole golf community of diverse yet like-minded people, could come to a place that was safe and relevant, would there be space for them? So that's when we created the first version of ClubFace-Golf. Click on the image below to watch our extended conversation with Paul on our Youtube Channel (https://youtu.be/vVEPe5x0mEE)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/mK--xgbL.jpg (https://youtu.be/vVEPe5x0mEE) Episode Chapters [03:00] Paul and Colin open the show talking about when they met up in person for the first time in London two weeks before recording the episode. [04:10] Paul shares his first golf experience, which curiously involves a dog. [06:10] Paul provides us with his professional background and experience that led up to the start of his entrepreneurial journey and the launch of ClubFace-Golf. [08:40] Paul describes what ClubFace-Golf is, the value it creates for the users and why he is so passionate about this venture. [13:30] Paul talks about the value of aligning yourself with investors and partners that embrace the vision of what you are creating. [18:20] Paul shares the ClubFace-Golf growth and monetization strategy. [20:20] Colin asks Paul how ClubFace-Golf strikes the balance between moderating the conversations and posts while not influencing the narative of the content. [21:20] We learn about the size of the ClubFace-Golf community and the global breakdown on where users are. [23:30] Paul shares the plan to scale the business model with the launch of ClubFace-Cricket, ClubFace-Football, ClubFace-Gyms and others. [27:50] We hear about the importance of ensuring that ClubFace-Golf is a safe space with zero tolerance for abuse, bullying or derogatory behaviour. To learn more about the impact Paul makes to support the golf-loving community, check out the ClubFace-Golf website (https://clubface-golf.com). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/SfErPI9O.png (https://clubface-golf.com) You can also connect with Paul on his bio page (https://modgolf.fireside.fm/guests/paul-mceldon). ______________________________________________ We want to thank Golf Genius Software for helping support The ModGolf Podcast! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg (https://www.golfgenius.com) Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). ______________________________________________ If you love golf, we have exclusive deals on golf gear and services that we use and support! We launched The ModGolf Pro Shop (https://modgolf.fireside.fm/proshop) to offer you - our ModGolfers - 10-20% OFF exclusive discounts using promo code MODGOLF. We have curated a diverse selection of awesome brands like KINONA, deWiz Golf, ODIN Golf, Back2Basics Golf, Deuce and Project72Golf to help you play better and look great while doing it. CLICK TO SHOP AND SAVE (https://modgolf.fireside.fm/proshop). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/f3_ptfRp.jpg (https://modgolf.fireside.fm/proshop) Special Guest: Paul McEldon, CEO at ClubFace-Golf.

A lifetime entrepreneur and sports junkie, Pete Charleston has combined his love for golf with his passion to constantly innovate. Pete shares how their latest Golflogix App feature Putt Breaks now gives every golfer the ability to read greens like a pro, lower their scores and have more fun. We also learn about the strong company culture of Pete's Scottsdale Arizona based company, along with the volunteer work he does with The Thunderbirds in help make the Waste Management Phoenix Open the charity juggernaut that it has become. enter image description here https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/pukVwApq.jpg You can learn more about Golflogix and Putt Breaks here: Website:http://www.golflogix.com/page/putt-breaks/ Twitter: @golflogix (https://twitter.com/GolfLogix) Instagram:@golflogix (https://www.instagram.com/GolfLogix/) Facebook: https://www.facebook.com/GolfLogix/ You can download the Golflogix App for free for iPhone or Android. Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I recently launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! By joining you will get access to exclusive live weekly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guest: Pete Charleston - GolfLogix Co-Founder and President.

Colin met Preston Phillips on a HYPE Sports Innovation "Ask Me Anything" webinar and was so impressed with his genuine desire to help entrepreneurs and their companies that we had to invite him on the show to share his experiences with you. "Through an investment bank that we created, we had the opportunity to work with some different leagues that helped them grow in various ways. I think it's great what cricket has been able to do to progress the sport and position the product to reach a larger, more diverse fan base. I would argue the same with rugby and how they changed their game over the course of the last 10-12 years with Rugby Sevens and brought it to The States. And we're seeing this in a number of other sports as well and golf is now learning from them." Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/nrjYhupu.jpg "It goes back to the technology piece of what's happening next to elevate sport experience, creating the space for us to work with bite-size data to build, measure, analyse and decide what to lean into next. We can see things up close and really understand who the athletes are - get under the helmet, if you will. From a content creation side and ultimately where the media dollars are moving, AI, augmented reality and web3 allow for all these future opportunities to present themselves. Click on the image below to watch our extended conversation with Preston on our Youtube Channel (https://youtu.be/Zr8UZN7aZgc)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/UJTARqSj.jpg (https://youtu.be/Zr8UZN7aZgc) Episode Chapters [03:00] Preston shares his connection to playing golf and who introduced him to the game. Spoiler alert - his handicap is waaaay lower than Colin's. 😂 [04:40] Preston gives us an overview of what he does in the sport technology and fan experience space with WhiteRock and Cerro Capital. [08:30] Colin asks Preston to share his thoughts on the LIV Golf / PGA Tour / PIF merger and what opportunities are there to enhance the fan experience. [13:00] Preston and Colin discuss the value of team golf events, using the success of both cricket and rugby as validators of where pro golf should expand into. [14:50] Preston tells us about a couple of ventures in the sport space that Cerro Capital has invested in, including Religion of Sports. [18:30] Preston shares his thoughts on the future of "location-based sports", such at Rory and Tiger's TGL golf league created by TMRW Sports and The PGA Tour. [20:40] Colin asks Preston how he believes golf can innovate more and which sports can golf learn from. [27:00] We talk about the acsending value of women's sport leagues and franchises, along with the women-led companies that Preston supports. [30:00] Preston and Colin talk about the popularity of mixed pro sport events with women and men competing together and the opportunity for pro golf to do more of it. [31:30] We finish up asking Preston about where he seeing sport experience heading in 10-15 years time. To learn more about the impact Preston makes to support Sport Tech startups, check out the Cerro Capital website (https://www.cerrocap.com). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/SAo6tqYt.png (https://www.cerrocap.com) You can also connect with Preston on his bio page (https://modgolf.fireside.fm/guests/preston-phillips). ______________________________________________ After testing the deWiz biofeedback swing analysis product we were so impressed with the results that we invited them to offer you an exclusive 10% OFF your purchase using promo code MODGOLF! CLICK TO SAVE (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) on deWiz to see (and feel) lasting results in your swing tempo, length and path improvement. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/XeUUgU6Y.jpg (https://dewizgolf.com/?rfsn=6900763.e814f2&utm_source=web-referral&utm_medium=refersion&utm_campaign=modgolf) Special Guest: Preston Phillips - Entrepreneur/Investor/Advisor with Whiterock and Cerro Capital.

MSOP Part 1 https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/M4KuLNld.jpg The Major Series of Putting (MSOP) 2017 inaugural season staged over 200 local North American local qualifiers, culminating with the 10 day Las Vegas Championships. MSOP entertains, challenges and thrills people with the simplest and most important golf element – Putting. To achieve such, MSOP sanctioned the largest series of putting tournaments in history with millions of dollars in total prize money. In fabulous Las Vegas, MSOP built a temporary stadium one block off of the famous Strip, adjacent to Planet Hollywood Resort & Casino. Participants from all walks of life had the opportunity to test their skills - and nerves - as they competed over several days in high-stakes championship putting tournaments on a 20,000 square foot putting surface created by world-leading Nicklaus Design and fabricated/installed by Southwest Greens. The fun was open to all as qualifying events were held around North America in collaboration with local golf courses. MSOP is a subsidiary of Lune Rouge Innovation, a new creative company inspired and controlled by Cirque du Soleil Founder Guy Laliberté. For more information, visit www.MSOP.com. Take a tour of The MSOP Las Vegas Stadium with host Colin Weston and subscribe to The ModGolf Podcast YouTube channel to watch our latest video content: MSOP Vegas Stadium Tour (https://www.youtube.com/watch?v=jfrKe52NMjM&t=12s) MSOP Stadium https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/w18NsyhX.jpg MSOP Stadium Las Vegas Brad and Alex https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ugoLKxdt.jpg Brad Faxon and Alex Phillips at The MSOP Las Vegas Championships Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I recently launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! By joining you will get access to exclusive live weekly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guests: Alex Phillips - MSOP and World Long Drive Competitor, Bobby Sloan - Project Manager and Designer / Senior Associate at Populous, Brad Faxon - MSOP ambassador and Fox Sports 1 golf analyst, Brent Walker - Project Manager, SMT Sports Media Technology, Guillaume Béland - Président & General Manager at MSOP / Lune Rouge, Jeff Keas - Principal in Charge for MSOP Stadium / Senior Principal at Populous, Marcia Mendonca - MSOP Las Vegas Amateur Competitor, and Melissa Mabanta - Professional Golfer.

"If you don’t have a “Why Garmin?” then why are we even proposing to make this? So when I go to pitch any product idea, for say the next generation golf watch, I can’t just state “let's make this just because we’re Garmin and we have a lot of success with the last one”. I have to propose some benefit for the customer which is why they will be compelled to buy this. Our host Colin Weston sits down with Golf Product Manager Scott Moore to learn how Garmin approaches their design process through rapid prototyping, user experience feedback and a passionate desire to continually innovate. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/TNNNU9g_.jpg "Why will the customer go from the previous version or a competitor’s product to this one? That mentality that we have of always trying to add benefit to our products and not just churn out a bunch of similar products and put lipstick on it and say it’s good now, we are looking to add value every time we create a new product. It’s not just something our leadership says, at every level we always ask that question “Why Garmin?”. Click on the image below to check out our extended conversation with Scott on our Youtube Channel (https://youtu.be/wrjVD6bezRY)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/XSb0FKG1.jpg (https://youtu.be/wrjVD6bezRY) Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin Special Guest: Scott Moore - Product Manager at Garmin International.

Over the past seven years I have interviewed almost 200 golf industry innovators to bring you stories around the future of the game. But on this episode we're going to try something different. As an entrepreneur myself, I'm always pushing to get out of my comfort zone and try something new. I enjoy documentary-style podcasts and have been looking to create one, but couldn't decide on what story to tell. I recently realized that the story was right under my nose - or more accurately, right under my feet. While in Sarasota Florida I was invited to PopStroke, which is a fun and challenging 36 hole mini golf entertainment experience. I was impressed by the quality of the synthetic greens, fringe and rough and it got me thinking about the origins of artificial turf. I wanted to learn the why, when and how synthetic turf came to be, along with the evolution of the materials and fabrication techniques over the past six decades. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/UQDGL25Y.jpg (https://www.youtube.com/@modgolfpodcast/videos) So who invented this product and why? Artificial sports turf was first brought to fame when used in the Astrodome in 1966, a newly-built stadium in Houston Texas. AstroTurf – a short-pile synthetic turf – was installed because they were struggling to maintain their natural grass field due to a lack of sunlight. For most of the 1965 major league baseball season, the Astros played on green-painted dirt and dead grass and were desperate for an alternative. The stadium owners and engineers needed a solution quickly, so they decided to try out a grass substitute made of artificial fibers called ChemGrass. The product was first used at Moses Brown School in Rhode Island in 1964 and became popular quickly. Today, the brand is known as AstroTurf and is manufactured in over 60 countries around the world. But AstroTurf is only part of the story. Since I am no expert in the world of synthetic turf, I reached out to a couple of people who are to fill in the missing pieces to this puzzle. I asked Jeffrey McDaniel - Global Director of Business Development at Synthetic Turf International and architect Bob Johnston, who specializes in designing high performance sport surfacing to help us understand the origins and future of synthetic turf. Have a look at the Synthetic Turf International website (https://synthetic-turf.com) and you can also learn more about Bob Johnston and Jeffrey McDaniel on their bio pages (https://modgolf.fireside.fm/guests/jeffrey-mcdaniel). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/i3kkRYpK.jpg (https://synthetic-turf.com) Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) We want to thank Golf Genius Software who have supported The ModGolf Podcast since 2019! Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience? https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg (https://www.golfgenius.com) Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). Special Guests: Bob Johnston, Principal at JSA Sport Architecture Inc. and Jeffrey McDaniel - Global Director of Business Development at Synthetic Turf International.

Elisa Gaudet is the Founder of Women's Golf Day (https://womensgolfday.com/). "One Day - Women Golfing - Everywhere Around the World" is the clear call to action that is built on the Women's Golf Day goal to "Engage/Empower/Support". Elisa is also President of Executive Golf International, a boutique golf consulting firm. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/LMXcIFZe.png On this episode we discuss the Women's Golf Day movement and how in only five years has become a significant platform to help grow the game of golf. Topics include: • Elisa's professional experience and insights that inspired her to create Women's Golf Day, including the creation of Executive Golf International https://execgolfintl.com/ and the writing of her "Two Good Rounds" book series https://twogoodrounds.com/ • The power of partnerships that have provided Women's Golf Day with the resources, relationships, influence and expertise needed to scale up this global event to over 900 locations in 68 countries with over 500,000 participants. Partners include: - The World Golf Foundation http://www.worldgolffoundation.org/ - Executive Women's Golf Association EWGA http://www.ewga.com/ - Club Corp http://www.clubcorp.com/ - Billy Casper Golf https://www.billycaspergolf.com/ - PGA Tour Superstore http://www.pgatoursuperstore.com - The European Golf Course Owners Association EGCOA http://www.egcoa.eu - The Ladies European Tour http://ladieseuropeantour.com/ - The International Golf Federation IGF https://www.igfgolf.org/ • Building your tribe, starting with grass roots relationship building through their Country Ambassador Program volunteers, such as Dominika Antoniszczak (Poland), Lisa "Longball" Vlooswyk (Canada) and Lynn McCool (Ireland). • The global economic influence and purchasing power of women and how golf has struggled to capture this massively lucrative demographic. We discuss the Golf Digest article "Is this golf's $35 billion opportunity?", based on a report titled "The Global Economic Value of Increased Female Participation in Golf" which concludes golf's global economy could be boosted by $35 billion if it converted more interested women into the game. http://www.golfdigest.com/story/is-this-golfs-dollar35-billion-opportunity Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin ABOUT WOMEN'S GOLF DAY: From the US to Australia, South Africa to Switzerland, International Women's Golf Day (WGD) has grown in scope and size, increasing its global reach 68% in only its second year. Thousands of women from Silicon Valley to Wall Street to the Square Mile in London will converge in 68 countries at more than 900 locations for the one day event on Tuesday, June 1, 2021. The 2017 event venues included public and private golf courses, driving ranges and retail outlets around the globe. All locations conducted a two-hour golf clinic or offer a nine-hole round of golf, and will culminate with a two- hour social affair where the expected 50,000+ participating women can network and socialize. WGD responded to the COVID pandemic with a virtual global event in 2020 and are excited to be back in venues around the world in 2021 for a safe and fun golf experience that both beginners and accomplished players will enjoy. Women's Golf Day (WGD) is a global golf initiative launched in 2016 to introduce women of all ages to the game and encourage existing female golfers to "tee it up" in a fun and highly inclusive environment. The inaugural one day event was held June 7, 2016 at over 485 locations in 28 countries and went on for 24 hours straight around the globe. Women teed it up starting in Australia and ending in Hawaii, introducing thousands of new golfers to the sport while transcending language, culture, religion, and race to celebrate golf, women, and community. WGD is a collaborative effort by a dedicated team, golf management companies, retailers and organizations all working together worldwide to Engage, Empower and Support girls and women through golf. To learn more about and to sign up for Women's Golf Day and its upcoming event on Tuesday June 1, 2021 visit www.womensgolfday.com, @womensgolfday, #WomensGolfDay Special Guest: Elisa Gaudet - Founder of Women's Golf Day.

In 2008, Eric Crawford had an "AHA" moment. He and his three brothers would regularly play in golf events around Iowa. They would play mostly four person best shots and stroke play tournaments. In order to find these golf events they would have to sift through a stack of papers. Back then golf courses would type up a bulletin that includes the events for that year and they would send those bulletins out to all of the golf courses in the area. Eric told his brothers, “There has to be a website for this!” so he went home and checked. There were various websites that had a few golf events listed, with the biggest one having only 300 events on it! This gap in the marketplace and opportunity to connect eager golfers with unfilled tournament and charity events led to the creation of GolfTournery.com. After an exhaustive three year study and product development, GolfTourney.com found that there are an average of 8 golf tournaments per golf course per season, revealing that there are over 200,000 golf tournaments in the United States each year! Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I recently launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! By joining you will get access to exclusive live weekly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) GolfTourney.com is dedicated to helping golfers find golf tournaments, by creating the seamless integration of the classic game of golf with their user-friendly technology platform. With GolfTourney.com any player, beginner to life long diehard, high handicap or low, can search and find local amateur golf tournaments in their area, state or country. GolfTourney.com is establishing itself as the brand golfers think of when seeking golf tournaments, finding tournament playing partners, course information and connecting with their golf community. GolfTourney.com is currently expanding their service offering by creating a "Vendor Marketplace", where they match event coordinators with golf courses looking to host tournaments. So what is GolfTourmey.com? Here's their explainer video.... https://www.youtube.com/watch?v=3PHiG_PlIdY You can download GolfTourney.com and create a free account to your smart phone and mobile device for either iOS or Android. For your desktop browser, go to www.golftourney.com Connect with GolfTourney.com on social media.... Twitter: https://twitter.com/findtournaments Facebook: https://www.facebook.com/GolfTourney/ Special Guest: Eric Crawford - Founder & CEO, GolfTourney.com.

MSOP Part 2 https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/miRstKrt.jpg So that’s a wrap for Season Two of The ModGolf Podcast. I want to thank each and everyone of my guests that have shared their unique and diverse stories on our first 25 episodes in 2017. Without you, The ModGolf Podcast wouldn’t exist. But most our all, i want to thank our listeners - our ModGolfers as we’ve grown to call you - for your support and feedback. We are closing in on 5,000 downloads and we are grateful for the positive response we’ve received since launching back in May. If you have any ideas for future episodes or a guest you’d like me to interview, DM us on Instagram @modgolfpodcast to share your thoughts. We’re now going to take a couple of weeks off to develop Season Three, which we’ll startup up in late January. We already have some great guests with engaging stories lined up, along with the plan to finding the newest and brightest golf innovations while we attend the PGA Merchandise Show (http://www.pgashow.com/) in Orlando. Speaking of the PGA Show, I’ll be there moderating “The Golf Disruptors Panel (http://www.pgashow.com/en/Sessions/50315/The-Golf-Disruptors-Panel)” on January 24, where I sit down with five of my previous episode guests to discuss their entrepreneurial journey. If you plan on being at The PGA Show, please join us if you want to hear some inspirational stories and learn how you can transform your business approach to become more innovative and entrepreneurial. We just launched our ModGolf Podcast YouTube channel (https://www.youtube.com/channel/UCA63EnBgsW86r1jTtyHyo9w/videos), where we posted videos from the MSOP Championships, including a Stadium Tour and a Skills Based Gaming Putting Demonstration. https://www.youtube.com/channel/UCA63EnBgsW86r1jTtyHyo9w/videos MSOP women pros https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/yhKvZCTh.JPG Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I recently launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! By joining you will get access to exclusive live weekly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guests: Dave Grant - Burke Putters and Guillaume Béland - Président & General Manager at MSOP / Lune Rouge.

"As we started printing prototypes around eight years ago we really believed it would be 10-15 years before we could print a commercially viable iron, driver or hybrid head primarily due to cost. The cost of those prototypes eight years ago was $500-600 a piece, and those were the cheap ones. So we didn't go to our marketing people or developers at that time to claim that we had something here. But true to form like with most technologies, the advancement of that technology far outstripped what we predicted. It's not just applicable to golf. It's also about printing rocket engines, fuel mixers, very complex automobile parts, medical devices or implants. So the desire the desire to print a 3D metal object was super-high and we benefited from that." We sit down with COBRA PUMA Golf VP of Innovation Mike Yagley to learn the how and why behind the creation of the 3D printed Supersport-35 putter and to also explore other disruptive initiatives such as their "Machine Learning / The Internet of Things" collaboration with Arccos Golf. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/2Nhgeub8.jpg Click on the image below to check out our extended conversation with Mike on our Youtube Channel (https://youtu.be/y01pLNrQcv4)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/dGcJoHGz.jpg (https://youtu.be/y01pLNrQcv4) Learn more about Mike on his bio page (https://modgolf.fireside.fm/guests/mike-yagley). COBRA PUMA Golf collaborated with Hewlett Packard and sik GOLF (https://sikgolf.com/) to design and fabricate their Supersport-35 3D printed putter. Want to see how the HP Metal Jet Technology works? Check out this short YouTube video (https://www.youtube.com/watch?v=Igq8gQuXfR4) to find out! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/kuqpzwIJ.png (https://www.youtube.com/watch?v=Igq8gQuXfR4) Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin Show Notes and Mike Quotes "The cost of the machines came down. The cost of the alloys came down, The throughput went up. The quality went up. To the point where four or five years later we believed we could print an iron and this would be a great entry into the putter business. So my innovation team did something that we don't normally do - we commercialized a product. Most of the time we invent, we engineer and we do a little bit of design work. But in this case Ryan Roach and Cameron Day on the innovation team said "ok, if this is going to happen, let's make this happen". And in the conversations with Hewlett Packard around polymer printing we had a great moment with them around metal jet printing. And now you have a solid metal object that you printed. It was just a phenomenal project. And it's a great putter!" https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/JtBE0yzH.jpeg "3D printing has been around for decades and we were using it to 3D print polymer prototype heads. Heads that our designers and engineers could look at. They couldn't hit them but they could look at them and say "do I like the shape, the dimensions, the curves on this". It's nice to be able to look at a 3D CAD file or rendering, but being able to see and touch a physical object is massive in our world. And at some point in that process 3D printing metal prototypes became available. So we started dreaming about how we could make our prototypes out of metal and someday, if the costs came down enough, if the alloys available we correct, we could actually print a commercial head." "This HP printer we are talking about is rather large. The print bed area is about two feet by two feet. With putter heads or a component of a golf club, you can print at the same time several variants of that object. Which means you can prototype 15 different putters to look at let's say the different internal lattice structures like on the Supersport-35 to investigate whether or not if it has an impact on feel, moment of inertia, the roll characteristics because of the CG location. So you're testing all these variables at the same time, where if you were doing conventional casting, machining or forging it would take you months if not years to produce that number of variants. But you're making them in once print which is a massive advantage."

“My first shot of The Mallorca International Wheelchair Golf Open Championship, off the tee, in front of everyone, cameras are on, people are watching. I hit the ball, nailed it with a driver, and everybody clapped as they do in golf that you hear on TV and it was so perfect." This week our host Colin Weston sits down for a conversation with Tanelle Bolt, an adaptive paragolfer who was paralyzed from the chest down resulting from an extreme sport accident six years ago. Tanelle shares her difficult yet personally rewarding journey of a life transformed after suffering this devastating injury. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/kVbIVlD6.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/PN7kM1qB.jpg Are you a golf course owner or operator struggling with the complexities of running tournaments? Do you want to spend less more running them while increasing revenue and profit margins? Check out our friends at Golf Genius to learn how they can help make the magic happen. >> https://www.golfgenius.com/ Tanelle is a passionate advocate for universal design and accessible barrier-free rights and still maintains an active outdoor lifestyle. Her love for the outdoors combined with her entrepreneurial spirit has led to the creation of Keener, which is an outdoor adventure app that allows adaptive athletes to “connect to disconnect”. Keenr completed the beta testing phase and launched in Q4 2019. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/N6_P0ZSK.jpg https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/Ld0m7k_m.jpg “My goal with RAD is to provide accessibility for people outdoors who can’t afford it and provide a platform for you to build your own inventory of adaptive equipment based on your own knowledge”. Click here (https://www.radsociety.ca/) to learn more about the work Tanelle does with The RAD Recreation Adapted Society. All donations go directly to getting an adaptive athletic out of the house and moving with joy in nature. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/0TUHM2FZ.png (https://www.radsociety.ca/) https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/s-wrZk-1.jpg Special Guest: Tanelle Bolt - Founder of The RAD Society and Adaptive Para-Golfer.

That's a wrap for Season 15 of The ModGolf Podcast! Our team is currently working on your next twelve episodes for Season 16, which launches in mid September 2024. We heard some amazing stories from a diverse group of guests who discussed how inclusion, technology, entertainment, music, celebrity, hospitality and community building intersect to shape the future of golf. We want to thank Golf Genius Software for presenting this episode of The ModGolf Podcast! Are you a golf course owner, manager or operator looking to increase both your profit margins and on-course experience? https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg (https://www.golfgenius.com) Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). If you didn’t get the chance to listen to all of our twelve Season 15 episodes, this bonus show gives you a recap of the great conversations I had with some of the golf industry's top influencers, innovators and entrepreneurs. Hopefully this will inspire you to listen to a couple of the episodes listed below. Let us know which ones you enjoyed the most and why you liked them! https://media24.fireside.fm/file/fireside-uploads-2024/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/sSKQS-ad.jpg Our Season 15 guests were: Episode 1 David Hinkle and Rio Valeriano - T36 Golf Co-Founders "We’re flipping the script on traditional golf and redefining the sport for a new generation of golfers" T36 Golf Co-Founders David Hinkle and Rio Valeriano join host Colin Weston to share how their "Double Loop" design delivers a full 18-hole game experience with a smaller environmental footprint and shorter playtime. Click to listen >> CREATING A NEW TYPE OF GOLF (https://modgolf.fireside.fm/166-t36golf) Episode 2 Tyler Simmons - CEO and Founder of BucketGolf "Seeing my roommate throw his clothes into his pop-up laundry hamper, I realized that I should instead make retractable pop-up buckets which cut our product cost almost in half." Tyler Simmons - CEO and Founder of BucketGolf shares how they have created a portable, fun golf game that anyone can enjoy almost anywhere. Click to listen >> TURNING A HOMEMADE GOLF GAME INTO A GLOBAL BUSINESS VENTURE (https://modgolf.fireside.fm/167-bucket-golf) Episode 3 Nick Darby - UK non-profit Get Golfing "It was such a shame seeing all these beautiful golf courses going downhill. So our job is to save as many courses as we can to keep golf flourishing." - Nick Darby with UK non-profit Get Golfing shares how they are on a mission to revolutionize the golfing experience. Click to listen >> A NON-PROFIT ON A MISSION TO REVOLUTIONIZE THE GOLFING EXPERIENCE (https://modgolf.fireside.fm/168-nick-darby-getgolfing) Episode 4 Jared Solomon - CEO of Five Iron Golf "It doesn't matter that we made a million dollar mistake, let's keep moving forward and learn as we go". Jared Solomon - CEO of Five Iron Golf joins host Colin Weston to share how four co-founders built a successful indoor golf entertainment business starting from the back room of a Manhattan men's clothing store. Click to listen >> LEARN BY DOING AND JUST KEEP MOVING FORWARD (https://modgolf.fireside.fm/169-jared-solomon-five-iron) Episode 5 Carolin Pinegger - "The Golf Pitch Challenge" "I felt like I was treading water and not because I wasn't working hard enough. I was doing my very best and wasn't getting where I wanted to be. I needed to pivot and change!" Golf entrepreneur and Ex-Pro Golfer Carolin Pinegger shares her personal story and latest collaborative venture: The "Shark Tank for Golf Innovators" called The Golf Pitch Challenge. Click to listen >> EMBRACE CHANGE TO FUEL ENTREPRENEURIAL SUCCESS (https://modgolf.fireside.fm/170-carolin-pinegger) Episode 6 Ann Liguori - Author of "Life On The Green" To celebrate her recent book "Life on the green - lessons and wisdom from legends in golf" host Colin Weston creates a game show called "Who Said That??" to test Ann's ability to recall quotes from the dozen stories told. We hope you like this fun and inspiring episode as much as we enjoyed making it! Click to listen >> TAKING AN ENTREPRENEURIAL APPROACH TO BUILD A CAREER IN SPORT JOURNALISM (https://modgolf.fireside.fm/171-ann-liguori) Episode 7 Igor Vainshtein - Founder GolfTrak.app Entrepreneur Igor Vainshtein joins us to share his incredible journey that started when his parents immigrated to Australia from the former USSR with $200 and no English skills whatsoever. We discuss the ups and downs of entrepreneurship and Igor's passion to constantly innovate and create products that customers want. Click to listen >> EMBRACING LESSONS: WISDOM GAINED FROM FAILURE (https://modgolf.fireside.fm/172-igor-vainshtein) Episode 8 A BRIEF HISTORY OF SYNTHETIC TURF Known initially by names such as AstroTurf, ModSod and Artificial Turf, we explore the origins of synthetic sport surfacing with a focus on applications in the golf industry. Host Colin Weston speaks with subject matter experts Bob Johnston (Principal, JSA Sport Architecture) and Jeffery McDaniel (Synthetic Turf International) to uncover the history and explore the future of this multi-billion dollar industry. Click to listen >> A BRIEF HISTORY OF SYNTHETIC TURF (https://modgolf.fireside.fm/173-history-of-synthetic-turf) Episode 9 Tim Briand - Foresight Sports So how do golf launch monitors work and what is the technology behind them? Tim Briand with Foresight Sports joins host Colin Weston for an engaging and in-depth conversation about the massive growth in the launch monitor sector for both the professional player on the range and the recreational player having fun in a golf simulator. Click to listen >> TECH-DRIVEN PRODUCTS THAT BOTH TRAIN AND ENTERTAIN (https://modgolf.fireside.fm/174-tim-briand) Episode 10 Kevin Carpenter - The GratiDude / Grateful 4 Golf "I am perfectly content helping one person at a time, as every ripple makes a wave". Kevin Carpenter, aka The GratiDude joins us to share the impactful work he takes on through his Grateful 4 Golf non-profit program and his discovery of "The superpower of meditation". Click to listen >> SHARING AN ATTITUDE OF GRATITUDE (https://modgolf.fireside.fm/175-kevin-carpenter) Episode 11 Jeff Nicholson - VertaCat Mobility Riders Stand tall, roam free, and “Stand and play the VertaCat way”. Jeff Nicholson joins host Colin Weston to share how their 70 year old manufacturing company saw an opportunity to give back to the sport they love by creating the VertaCat all-terrain mobility rider for paraplegic athletes. Click to listen >> "THIS IS GOING TO CHANGE MY LIFE!" (https://modgolf.fireside.fm/176-vertacat) Episode 12 Barney Adams - Adams Golf Founder / CEO of Breakthrough Golf Technology We are joined by golf industry icon and entrepreneurial legend Barney Adams, who shares the trials, tribulations and successes he has encountered over his career that spans more than five decades. This episode provides you with lessons learned, key takeaways and nuggets of wisdom from one of golf's most successful entrepreneurs. Click to listen >> IF YOU DON'T LOVE IT DON'T DO IT (https://modgolf.fireside.fm/177-barney-adams) Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guests: Ann Liguori - award-winning sport’s talk show host, Barney Adams, Founder of Adams Golf and CEO, Breakthrough Golf Technology, Bob Johnston, Principal at JSA Sport Architecture Inc., Carolin Pinegger - CEO of David Leadbetter Entrerprises / The Golf Pitch Challenge / Online Golf Coach, David Hinkle - Co-Founder and Principal at T36 Golf, Igor Vainshtein - Founder of GolfTrak.app, Jared Solomon, CEO and Co-Founder of Five Iron Golf, Jeffrey McDaniel - Global Director of Business Development at Synthetic Turf International, Jeffrey Nicholson - Chief Marketing Officer with VertaCat, Kevin Carpenter, Coach, Teacher and The GratiDude / Grateful 4 Golf, Nick Darby - Golf Retail Sales Manager at Get Golfing, Rio Valeriano - Co-Founder and Principal at T36 Golf, Tim Briand - Director Of Business Development at Foresight Sports, and Tyler Simmons - CEO and Founder of BucketGolf.

"Being an NFT member of this community automatically and from the beginning has brought value, even before we acquire the golf course, That's our North Star. We're still heading there. But the team is working really hard to continue forging these partnerships because everyone we talked to in the golf world is really excited about what we're doing".... Cooper Sherwin, Co-Founder and Head of Community at LinksDAO ______________________________________________ Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) ______________________________________________ https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/lM24zpka.jpg "It's been really positive the responses we've gotten. Folks who are excited about new technology, about new approaches to the game and about building the sport of golf have been very receptive to what we're creating." So what does the DAO is LinksDAO mean? It stands for a "Decentralized Autonomous Organization (https://www.investopedia.com/tech/what-dao/)" and Cooper nicely explains it around the 10 minute mark of this episode. Want to learn more about Cooper and LinksDAO? Visit their website (https://linksdao.io/) to see how LinksDAO is engaging a global community of thousands of golf enthusiasts to create the modern golf and leisure club. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/cNaYQ_8R.png (https://linksdao.io/) You can learn more about and connect with Cooper on his bio page (https://modgolf.fireside.fm/guests/cooper-sherwin). Cooper just attended the 2022 NFT NYC conference, which you can check out at https://www.nft.nyc Special Guest: Cooper Sherwin - Co-Founder and Head of Community at LinksDAO.

"I get ideas in my head all the time for different things I could create. My husband traveled a lot and is a social butterfly, always playing golf with random people. So he kept sending me pictures of himself on the golf course and I was like, "why are you playing alone?" I thought this was so sad because he loves talking with and hanging out with people." https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/xkVV0EJo.jpg "So I told him "Wouldn't it be cool if while you were in Mexico City you could go on an app and it would show you all the other guys in your area that are available to play golf. Then you could click on them and invite them to come and play with you. You'd meet all these awesome new people and have this great experience. He thought it was a good idea so I put my head down and started doing all the framework for it, researching how to make it. And once I start something, I am going to see it through to the end, no matter what!" Click on the image below to check out our extended conversation with Lydia on our Youtube Channel (https://youtu.be/IkFcZsFnti0)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/-bnLuGeP.jpg (https://youtu.be/IkFcZsFnti0) Want to learn more about Lydia and TeeMates Golf? Visit their website (https://teematesgolf.com/) to see how TeeMates allows you to connect with people who share the same passion for golf. https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/1uGo68i4.png (https://teematesgolf.com/) You can learn more about Lydia on her bio page (https://modgolf.fireside.fm/guests/lydia-davies). We want to thank our sponsor partner Golf Genius Software for helping support The ModGolf Podcast https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/17rvuXOv.jpg (https://www.golfgenius.com) Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin Special Guest: Lydia Davies - Founder and CEO of TeeMates Golf.

"I got sick for a few years and I was getting tired of being in bed thinking about what I wanted to do. So I sent out a focus group study to golfers that had been on a list of mine from my previous business and it was a survey asking them multiple questions about what their pain points were in the golf industry. What I heard was the frustration around not knowing what club to buy, feeling like every club was marketed as better. Marketing had started to become more important than performance. The balance was out of whack. And in a moment it matched with my moral compass. My grandmother taught disabled children her whole life. I was around these kids and I didn't like seeing them being taken advantage of just like I felt golfers are being taken advantage of. I looked at my wife when I was still in bed and I said, "I'm going to start the Consumer Reports of golf" and she instantly said, "yes you are!". So I got my ass right out of bed and got to work." We want to thank our partner inrange® for presenting this episode of The ModGolf Podcast! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/tiYKqRxn.jpg (https://www.inrangegolf.com/the-experience-range?lng=en) inrange® is a radar-based ball-tracking company that enhances the driving range experience by offering the most engaging gameplay and precise ball-tracking on the market. From private clubs and standalone commercial ranges, to multi-storey “Big Box” entertainment venues and limited-flight ‘compact’ ranges, Inrange® creates unparalleled experiences for every type of player - and unleashes your business’ growth potential. They are also the only software in the world offering a bay vs bay link up feature - allowing large groups to play against one another in teams across the entire venue. To learn more check out www.inrangegolf.com (https://www.inrangegolf.com). We also want to thank Golf Genius Software for supporting The ModGolf Podcast since 2019! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/K9NPjjAv.jpg (https://www.golfgenius.com) Golf Genius powers tournament management at over 10,000 private clubs, public courses, resorts, golf associations, and tours in over 60 countries. So if you’re a golf professional or course operator who wants to save time, deliver exceptional golfer experiences, and generate more revenue, check them out online at golfgenius.com (https://www.golfgenius.com). "The Golf Digest Hot List was the bible to tell golfers what to buy as a print publication at the time and they had staked claim to that. But they had yet to lay claim to the digital world, so like the wild west I wanted to put down my flag down before they did. I wanted to build trust with the most hardcore golfers out there, create a place where they could come and trust anything and everything that we put out there. Something that was honest and had integrity behind it rather than run by the manufacturers. I thought it would be 3-5 years before the manufacuturers got on board with it. I knew it would be a bit of a rub but man, was I ever wrong." "The manufacturers not only didn't like MyGolfSpy, but they hated everything that we stood for. They tried to sue us and use any angle they could to shut us up. Manufacturers keep a lot of the small media companies quiet because of one simple thing: the small media companies and blogs didn't have a legal team but we did. I had a group behind me that knew what I was after and stood up for me as a legal team. None of these manufacturers didn't have a leg to stand on with any of these potential law suits and they knew it, and they wanted to threaten us to keep us quiet. But as soon as we fired back - and our biggest weapon was "if you want to sue us, great. But we're going to make it public and every letter you send us we be public record". To this day MyGolfSpy has never been sued and we have never taken an article down." "The golf consumer saw that someone who was fighting for them, which is exactly why MyGolfSpy became successful. We put the consumer first and the companies last. I don't care about the corporations, I care about the golfer and how they spend their hard-earned money. I don't want golfers spending more if it does not help them improve compared to what they already own. This is a philosophy that companies are not accustomed to because it has been engrained in us that we need the newest club that comes out." Click on the image below to watch our extended conversation with Adam on our Youtube Channel (https://youtu.be/8Yv33AqM-qc)! https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/4JW2LA86.jpg (https://youtu.be/8Yv33AqM-qc) "When I first created MyGolfSpy my vision was to make the cream of the crop rise to the top and have all the junk go away. In order to do that there were small companies like Sub70, Vice and EvenRoll who now have bigger names partly because we leveled the playing field and we gave them a place to be heard about. Golf Digest isn't writing about these small companies because they are not getting paid to do so. We said "here's what we're willing to do. If a product performs in the top X percent of our testing and we believe that that product or service is a standout we will then spotlight them to help amplify the messaging to keep these brands who deserve it on the tip of golfer's tongues through content marketing." "We had to diversify in the beginning in order to survive for the long term. I looked at MyGolfSpy as a Proof of Concept. This wasn't something that I did for the money. I did this to try and change an industry that I believed needed changing. It had gotten out of hand. So I said, "I'll give it a few years to see if it works and if it does I'll reinvest my own money to go to the second phase and build our own test facility. But if no one likes this or cares, I'll move on and do something else". We have grown every year with the reader and the consumer. It's a testiment that proves that the golf consumer has an apetite for this information. So to create something sustainable for the long term we could not rely on the advertising dollars. I see MyGolfSpy as a 100 year business that survives long after I am gone." Episode Chapters [03:00] Ice-breaker question: Tell us about your first golf experience and who invited you? - and why we should play more par 3 courses [05:00] Adam's background and experience that led up to the creation of MyGolfSpy [09:25] The MyGolfSpy "AHA Moment", the business strategy and first release of the platform [13:30] How did you land on the name MyGolfSpy? [15:30] The MyGolfSpy business model and how they generate revenue [21:35] How MyGolfSpy tests equipment and the story of their first testing lab [25:30] How MyGolfSpy acquires equipment so that their testing and reviews remain unbiased [28:20] The evolution of MyGolfSpy reviews to position the messaging for various golf consumer groups [31:00] Discovering the diverse demographics of the MyGolfSpy audience and how they connect with each of them [33:30] Who are the MyGolfSpy equipment testers? [35:05] The MyGolfSpy "Most Wanted" awards and why they created them To learn more about Adam and MyGolfSpy, check out their website (https://mygolfspy.com). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/ppa9xYHM.jpg (https://mygolfspy.com) And his other business True Fit Golf (https://truegolffit.com). https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/-hdLsoBh.png (https://truegolffit.com) You can also connect with Adam on his bio page (https://modgolf.fireside.fm/guests/adam-beach). Join our mission to make golf more innovative, inclusive and fun... and WIN some awesome golf gear! As the creator and host of The ModGolf Podcast and YouTube channel I've been telling golf entrepreneurship and innovation stories since May 2017 and I love the community of ModGolfers that we are building. I'm excited to announce that I just launched our ModGolf Patreon page to bring together our close-knit community of golf-loving people! As my Patron you will get access to exclusive live monthly interactive shows where you can participate, ask-me-anything video events, bonus content, golf product discounts and entry in members-only ModGolf Giveaway contests. I'm offering two monthly membership tiers at $5 and $15 USD, but you can also join for free. Your subscription will ensure that The ModGolf Podcast continues to grow so that I can focus on creating unique and impactful stories that support and celebrate the future of golf. Click to join >> https://patreon.com/Modgolf I look forward to seeing you during an upcoming live show!... Colin https://files.fireside.fm/file/fireside-uploads/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/q_IZwlpO.jpg (https://patreon.com/Modgolf) Special Guest: Adam Beach - Owner and Founder of MyGolfSpy.

Guillaume Béland is the President and General Manager of Lune Rouge and The Major Series of Putting. Guillaume speaks with host Colin Weston about their ambitious and exciting plans to stage over 400 putting competitions this year, culminating with a week-long finals tournament this October in a purpose-built stadium in Las Vegas. MSOP Stadium https://uploads.fireside.fm/images/1/1ea879c1-a4a2-4e10-bea4-e5d8368a3c7a/w18NsyhX.jpg MSOP Stadium Las Vegas About The Major Series Of Puttng (MSOP): Major Series of Putting (MSOP) intends to entertain, challenge and thrill people with the simplest and most important golf element - Putting. To achieve this, MSOP is sanctioning the largest series of putting tournaments in history with millions of dollars in total prize money. In fabulous Las Vegas, participants from all walks of life will have opportunity to test their skills - and nerves - as they compete over several days in high-stakes championship putting on a 20,000 Square-foot surface designed by world-leading Nicklaus Design. The fun is open to all as qualifying events will be held around North America in collaboration with local golf courses. MSOP is a subsidiary of Lune Rouge Innovation, a new creative company inspired and controlled by Cirque du Soleil Founder Guy Laliberté. In this episode we learned about: • The Major Series of Putting and how to register for or host a qualifying tournament: https://msop.com/en/ • The architectural firm Populous http://populous.com/ and their MSOP stadium design. You can see the animation of the stadium design here --> https://msop.com/en/venue/LasVegas • The 20,000 sq ft putting green created by Jack Nickaus Design. http://www.nicklaus.com/design/ • The "Blue Ocean Strategy" that MSOP is pursuing to capture a new, large and uncontested audience. https://www.blueoceanstrategy.com/ • "Harvey Penick's Little Red Book: Lessons and Teachings From a Lifetime of Golf" Written by Harvey Penick https://www.amazon.ca/Harvey-Penicks-Little-Red-Book/dp/1451683219/ref=sr11?ie=UTF8&qid=1497344682&sr=8-1&keywords=harvey+penick%27s+little+red+book Special Guest: Guillaume Béland - Président & General Manager at MSOP / Lune Rouge.