The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) (Andréa Jones)

As an entrepreneur or business owner, you’ve probably heard that it’s super important to narrow down your niche. Having a specific niche can help build your audience and your offering, but you may not know that it can also open the doors to hosting your own online summit! I talk with Krista Miller about how she got started in the world of summits, the value of knowing and understanding your niche, how live videos can encourage engagement, and how she uses Facebook Groups to build a summit community! 

In this podcast episode, we share: 

• How Krista transitioned from the corporate world to the online business space
• Why Krista started hosting summits and launched “Summit in a Box” 
• How Krista’s attitude toward social media has evolved from fear to fun   
• Tips for how to promote your summit on social media 
• Recommendations for tools to help build your summit 
• Krista’s Facebook Group strategy for building a community for summit attendees 
• How Krista used Facebook Ads to upsell her summit registration 
• Advice for how to get the biggest ROI for your summit 

Memorable Quotes: 

• “That’s an important part of social media we sometimes forget: If it doesn’t feel fun to logon to the platform anymore, you don’t have to be locked in...if you don’t like it, you’re not going to do it.” 
• “Really focus on the behind the scenes, tease out that excitement leading up to the summit, build up to the ask, and don’t just straight promote all the time.”
• “For promotion, the more you can make use of your speakers, the better results you’re going to get.”  
• “People really like summits when you have a specific goal for a specific niche.” 

About Krista Miller: 

Krista teaches online business owners how to skyrocket their revenue, grow their email lists, become leaders, and make mutually beneficial connections through online summits. These aren’t summits that leave speakers and attendees feeling gross and taken advantage of - her method is focused on strong connections, collaboration, and making a difference in the lives of everyone involved.

Connect with Krista:

https://www.summitinabox.co/

https://www.facebook.com/groups/summithosthangout/

https://www.instagram.com/summitinabox/

https://www.pinterest.ca/heykristarae/

This Episode Is Made Possible By:

• Social Report: The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

On this episode of The Savvy Social Podcast, I’m sharing my interview with Lisa Zawrotny on the Positively Living Podcast.

We dove right into all about the recent advancements in AI, including how ChatGPT is impacting the way we create content and do business. We explored how AI tools can be a powerful asset for generating creative content but being careful not to ignore the concerns about authenticity. 

The more we celebrate how AI has become part of our daily lives, the more important it is to ask questions about the legal and ethical implications of AI technology. 

Join us for an amazing conversation about the intersection of AI and content creation.

In this episode of the podcast, we talk about: 

• What makes me light up on social
• Authenticity vs AI
• Ethical productivity
• Using prompts in AI to boost creativity
• The calculator lie
• Showing up worthy

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit

Special thanks to:

Lisa Zawrotny, host of Positively Living Podcast

Listen to the original episode here: https://positivelyproductive.com/the-impact-of-ai-and-how-to-use-it-in-social-media-marketing-with-andrea-jones/ 

Website: https://positivelyproductive.com
Positively Living Podcast: https://positivelyliving.buzzsprout.com/ 

Follow Lisa on social media:
Facebook: https://facebook.com/positivelyproductive
Instagram: https://Instagram.com/positively_lisa 
LinkedIn: https://linkedin.com/in/positivelyproductive 

The best communities are those where people feel safe enough to be themselves.  

As leaders in your business, it's your job to create those spaces for your team and yourself.

I know from experience how easy it is to sit quietly and play it safe in the workplace and on social media. But I realized that playing it safe can cause you to lock away your true voice and your values–the things that make you uniquely you.

In this solo episode, I’m an open book! I’m sharing my story of being forced to find my truth in moments of discomfort, so you can evaluate your values in moments of peace and decide if it’s time for you to find your voice and live your values out loud in your business.

In this episode of the podcast, I talk about: 

• Not rocking the boat
• Avoiding the hard conversations
• Why what you don’t say matters
• Why your company needs a diversity policy
• The social media mirror
• Creating safe places at work
• Showcasing your belief system online
• Baby steps to becoming more accessible
• How Brené Brown helped me become a vulnerable leader

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Savvy Social Retreat

You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023.

This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/238

Today, we’re diving deep into how TikTok has revolutionized the world of micro video content and what this evolution means for you as entrepreneurs and business owners. 

We'll look into the unique features that TikTok introduced, such as in-app video editing capabilities and an advanced content discovery algorithm that has changed the game for everyone. 

I'll also share my own journey with video content creation, the changes I've observed across various social media platforms influenced by these innovations, and strategies for you to leverage micro video effectively. 

This episode is full of insights and practical advice designed to help you create impactful videos that engage and expand your audience. 

Join me as we unpack these dynamic tools that can transform your marketing approach and help you connect more meaningfully with your community. 

Don't miss out on learning how you can enhance your digital footprint and captivate your viewers like never before! 

In this episode of the podcast, I talk about: 

• How video content has played a significant role in my personal life
• The evolution from Musically to TikTok
• TikTok’s best-in-class in-app video editor
• The importance of creating video content that is discoverable, consumable, and shareable
• Strategies for utilizing micro-video content to attract more viewers 
• Why business owners need to care about micro-videos

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Social Media Launch Planner

If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/304

I’ve got Meg Clarke on the show today and we’re covering the ins and outs of SEO. Search Engine Optimization is such a vital part of having a successful online business but it’s also a topic that intimidates so many business owners and entrepreneurs. Meg totally understands the struggle and gives great suggestions for making the most of SEO! 

In this podcast episode, we share:

• How and why Meg started Clapping Dog Media
• The impact of helping clients make money
• What SEO is and how to leverage it for your business
• The importance of having a dynamic site map   
• Why your titles must reflect who you are, who you serve, and what you do
• How to use social media to increase traffic to your site
• The value of sharing and repeating one message on multiple platforms
• Why your content should provide value for your clients

Meet Meg Clarke

Meg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques, and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg is a passionate cheerleader for businesses. She teaches entrepreneurs how they can harness the power of Google so that they can make a larger impact on the world.

Connect with Meg:

https://www.instagram.com/clappingdogmedia

https://www.facebook.com/clappingdogmedia

https://www.youtube.com/channel/UCTxyvLn23J24eqb5Oi9-PwQ?view_as=subscriber

Use Coupon Code “onlinedrea” to receive $25 off any SEO Made Simple Masterclasses. The next one coming up is SEO and Social Media on April 25, 2019. 

Links Mentioned:

https://yoast.com/

This Episode Is Made Possible By:

Social Report: The world’s most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Ready for more calls to lead to deals instead of dead-ends? Learn how to approach discovery and sales calls with a boss mindset using my solid 5 Point Sales Call Strategy so you can confidently close the deals you deserve!        

In this podcast episode, I share: 

• How to know if you’re making calls with an employee mindset or boss mindset  
• My 5 Point Sales Call Strategy:
  • 1- Guide the Call
  • 2- Ask Questions
  • 3- Position Yourself as an Expert
  • 4- Allow for Follow Up Questions
  • 5- Ask for the Sale 

• Details about my new Mentorship Program and my secret goal for social media managers

Memorable Quotes:

• “I want you to show up to these calls with a boss mindset and not an employee mindset.”
• “You are a boss. You own a business. You are not an employee...when you show up like a boss, you’re setting yourself up for success…” 
• “Make sure you get that answer and that response on the call...that will save you tons of time and also give you the opportunity to speak to their objections…”

Links Mentioned:

Mentorship Program for Social Media Managers

OnlineDrea YouTube Channel 

This Episode Is Made Possible By:

• Traject Social: The world’s most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Marketing a business on social media is hard enough. Try adding a personal brand on top of that. How do you make it work? 

That’s what my guest Hayley Akins, founder of Motion Hatch, the premier online learning hub for motion designers, is sharing in this episode. Hayley has experienced some serious growth on LinkedIn, TikTok, and Instagram, all while managing her business and personal brand. Her secret? 

She doesn’t do it alone.

Listen in to hear how she’s working with her social media manager to find success on social and how you can make the decision to add a social media manager to your team. 

In this episode of the podcast, we talk about: 

• Knowing when it’s time to ask for help
• Hayley’s Start to Finish YouTube process 
• Discoverability platforms vs. retention platforms
• How one reel turned into 100 leads
• One-person strategy meetings

And so much more!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest:

Hayley Akins spent the last 15 years working in the motion design industry. For the past 5 years she’s been teaching and coaching freelance motion designers and small studios on how to start, run and grow their businesses.

Hayley started Motion Hatch in 2017 after being frustrated by the lack of information out there about building a successful motion design business.

Since then she’s seen the most common challenges that hold many motion designers back. This has given her insight into what works to build a business that’s in your control and gives you the freedom to choose how you spend your time.

From coaching and teaching motion designers and studio owners to build the business that excites them, Hayley has distilled the best strategies she knows down to create programs and courses and help you to build a motion design business that experiences sustainable growth and feels authentic to you.

Website: https://motionhatch.com
Instagram: https://www.instagram.com/motionhatch
TikTok: https://www.tiktok.com/@motionhatch
YouTube: https://www.youtube.com/@MotionHatch
LinkedIn: https://www.linkedin.com/school/motionhatch/
Facebook: https://www.facebook.com/motionhatch/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/257

That coach has thousands of followers. This influencer’s making millions after just one year in the game. And you? 

Maybe you’re struggling just to post everyday because you’re busy getting your business off the ground. Worse? You’re feeling bad about it.

And therein lies the problem with putting our lives online: no one talks about the failures and setbacks they’ve encountered on the road to success. Well get ready to feel a whole lot better because in this episode, you’ll hear my 7 biggest marketing fails (& HUGEST win). So listen up y’all. 

In this episode of the podcast, I talk about: 

• What my first taste of (PAID) online success looked like
• The genius move that saved my interview with Steve Madden in 2008 (thanks mom!)
• 2 HUGE reasons not to buy followers
• How NOT to let content creation take a backseat when your business starts taking off
• The #1 platform for getting your online business discovered (that still sends my agency new leads)
• THIS channel was a game changer for my business
• Are you wasting time on social media (like I did)? Listen to find out now
• The marketing fail that burned up so much of my time (& how to avoid making the same mistake)
• Why social media feels very hard for a lot of business owners and marketers
• How to get access to the Savvy Social School for an entire year for 🎉 FREE 🎉

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/200

In today's episode of my three-part series on Outsourcing Your Social Media, I am discussing why it’s important to get your house in order before you invite someone new to be the caretaker of your social media property.

Handing over your social media management is not an expense, it’s an investment. And to get the most out of your future investment in the growth of your business, you need to have certain pillars in place that will give your new team or teammate everything they need to do their part in helping your business reach its goals.  

Without a plan in place before you add to your team, not only are you creating more work for yourself (and I mean, isn’t that why you are considering bringing in some H-E-L-P anyways?), but you may also be slowing down your growth on social media without even knowing it.

In this episode of the podcast, I talk about: 

• How to know when you’re ready to hire social media support
• What to do before you hire social media support
• The challenges that come with outsourcing your social media
• Why using social media is like eating junk food
• Diagnosing social media’s role in your business
• The Kardashian Effect
• Creating your Digital Brain
• The one question every business needs to answer about social media
• The All Powerful Funnel

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/223

Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/

It’s official! I’m leaving X (formerly known as Twitter) behind, and I’m not looking back!

Twitter has such a special place in my heart. It’s where I used to spend tons of time scrolling through the tea and topics around my interests. It’s even where I met my first business mentor. 

But sometimes, hanging on to the memories of the good times can’t overshadow just how bad things are today. 

And bad might be an understatement when it comes to the current state of X (does anybody hate that name as much as me?) ever since Elon Musk took over. 

While this may sound like an emotional decision, let me break down exactly why, as a marketer and business owner, now is the right time for me and my business to say goodbye to what used to be an amazing platform. 

In this episode of the podcast, I talk about: 

• Elon Musk’s flipflop decision making
• The facts behind why X is terrible
• My strong opinion of why X is terrible
• How X is impacting marketers for the worse
• The “promised” future of X
• The Big Brands who are leaving X behind

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/275 

Want to build your online authority — but struggle with virtual stage fright? Or worse: imposter syndrome. 

Then this episode is for YOU. 

Eleanor Beaton reveals how she overcame both to build SafiMedia, the education & coaching company for women entrepreneurs. All while remaining true to herself and her authentic voice.

In this episode of the podcast, we talk about: 

• How Eleanor overcame her imposter syndrome (& you can too!)
• Eleanor's brand architecture for building authority and followers via social media
• 3 questions she asks herself when developing marketing messages
• #1 factor behind successful coaching marketing, according to Eleanor (hint: it's not your methodology)
• Is more always better when you're growing a business? Hear Eleanor's contrarian take
• Eleanor's Jewel business model: what is it & how can it help you find balance as a business owner?
• Her 90/10 goal ratio for posting content and engaging with people who comment on it
• Eleanor's 4 metrics that matter to prove marketing success
• The highest value tasks you can be doing in your business (like 10k value tasks)

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Eleanor Beaton is the founder of SafiMedia, an education & coaching company for women entrepreneurs. SafiMedia is committed to advancing global gender equity one woman-owned business at a time. Together with her colleagues, Eleanor is on a mission is to double the number of women entrepreneurs who scale past $1M in revenue by 2030. 

Eleanor hosts the Power + Presence + Position podcast, a top-ranked podcast for female founders with over 1.5 million downloads to date. The former chair of the Visiting Women’s Executive Exchange Program at the Yale School of Management, Eleanor has been featured in publications including The Globe & Mail, The Atlantic, CBC, Chatelaine and more.

Websites: https://eleanorbeaton.com/, https://safi-media.com/

LinkedIn: https://www.linkedin.com/in/eleanorbeaton/

Instagram: https://www.instagram.com/eleanorbeaton

Facebook: https://www.facebook.com/eleanor.beaton.10

Twitter: https://twitter.com/eleanorbeaton

Instagram: https://www.instagram.com/safi.media/

Facebook: https://www.facebook.com/safimedia/

LinkedIn: https://ca.linkedin.com/company/safimedia

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/182

Episode 300 marks not just an amazing number of episodes but the beginning of a new chapter as we shift from the Savvy Social Podcast to the Mindful Marketing Podcast.

In this episode, I’m playing my Uno Reverse card as my guest, Meg Casebolt, takes over as host and interviews me. 

We reflect on my journey—from freelancing with Canva designs to creating a full-fledged agency and mentorship program—and how we're now transitioning to new horizons that focus on community facilitation and strategic, mindful approaches to marketing. 

Join Meg and me for a heart-to-heart on setting boundaries in an ever-connected digital space, honoring our true selves while confronting the challenges of visibility and reputation. 

So, get cozy, listen in, and become a part of our conversation right here on the new Mindful Marketing Podcast.

In this episode of the podcast, we talk about: 

• What Mindful Marketing actually is (and why this shift is perfect for me)
• My evolution into a marketing strategist who cherishes deep connections and community
• Key moments driving our shift towards mindful marketing, including the importance of boundaries and mental well-being
• Celebrating a decade in business, the power of community, and aligning with personal values
• The inspiration and goals behind our rebrand to Mindful Marketing

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Fab Fiesta

To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. 

For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? https://onlinedrea.com/birthday/

About the Guest Host:

Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales.

Meg’s clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic … but still want their websites to get found on Google for their brilliance and turn readers.

Meg lives in Rochester, NY with her husband, 2 boys and 80lb pitbull. She has an insatiable appetite for s’mores, Broadway musicals and romance novels.

Website: https://loveatfirstsearch.com/  
LinkedIn: https://www.linkedin.com/in/megcasebolt/ 
Instagram: https://www.instagram.com/loveatfirstsearch/ 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-1 

The Entrepreneur’s Therapist, Shulamit Ber Levtov, sits down in the episode to provide encouragement, strategies, and support for the unique challenges business owners face every single day. 

We'll be diving deep into the negative impact that social media can have on the lives of business owners as Shulamit provides valuable perspectives on how constant exposure to curated and idealized content can contribute to mental health issues. 

Throughout the episode, you'll hear Shulamit's passion for making connections and the importance she places on building relationships with peers. She shares her strategies for attracting clients, including leveraging SEO and creating engaging blog content. 

Shulamit's dedication to supporting her audience shines, and once you listen in, I guarantee you’ll finally feel seen and supported, too. 

In this episode of the podcast, we talk about: 

• Entrepreneur isolation
• Lead and lag indicators for your mental health
• SEO Blogging’s impact on your social media strategy
• Shulamit’s personal writing retreat
• Andréa’s new bucket list item
• Overcoming creepy feelings about direct sales
• Being stronger with support

And so much more!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

About the Guest:

Shulamit (she/her) is the Entrepreneurs' Therapist. She works with women business owners to care for their mental and emotional wellbeing in an era of relentless stressors that can make you want to lose your crap on the daily.

Shulamit has been an entrepreneur for over 27 years and has more than 22 years of professional experience applying therapeutic, coaching and somatic tools to support women's mental health and personal growth. In addition to working with clients 1:1, Shulamit teaches in private and university business programs and speaks locally, nationally and internationally about the intersection of mental health, trauma, financial psychology and entrepreneurship.
 
As an award-winning entrepreneur, masters-level, licensed trauma therapist and trauma survivor, with certifications in Brené Brown's Dare To Lead™  methodology, Trauma of Money, Nonviolent Communication and Yoga, Shula brings a unique perspective and approach to supporting women in business.

Website: https://www.shula.ca 
LinkedIn: https://www.linkedin.com/in/shulamitberlevtov/
Instagram: https://www.Instagram.com/the_entrepreneurs_therapist

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/282

Sales funnels, marketing, and advertising are crucial to your business’s success, but ultimately, your customers are buying YOU. Jennifer Spivak joins me and explains how she relies on her personality for marketing, why you don’t need a complicated funnel, and the importance of knowing your ideal client very well so you can build the business you want!  

In this podcast episode, we share: 

• Why Jennifer views Facebook Ads as a tool and her approach for lead magnets 
• The importance of understanding what your customer needs 
• How Jennifer qualifies the right people and builds a deeper level of “know, like, and trust” 
• Jennifer’s strategy for retargeting ads   
• Advice for being bold in your business and leaning into your authenticity 
• Jennifer’s choice to build a life and business around ease and doing what feels good 
• How Jennifer maintains work-life balance as an agency owner  

Memorable Quotes: 

• “At the end of the day, it’s not about Facebook Ads. Facebook Ads is the tool—it’s the means to an end.” 
• “You should always do what works for you, what feels good for you and what’s been tested and proven to work.”
• “You don’t need to have years and years of experience and tons of case studies under your belt, people are always buying you...you already have everything you need to market yourself.” 

About Jennifer:

Jennifer Spivak is the CEO and Founder of #TEAMSPIVAK, a high-vibe Facebook Ads squad. She has helped hundreds of businesses generate millions of dollars on Facebook & Instagram, with many seeing a 1000%+ return on their ad campaigns. Her all-female team enjoys crunching data, helping women-owned businesses make tons of money, and smashing the patriarchy. Jennifer has been featured in Forbes, listed as a Top Facebook Ads Manager to Watch in 2019, and is an adjunct professor of digital marketing at The City College of New York.

Connect with Jennifer:

Website

Facebook

Instagram

This Episode Is Made Possible By:

• Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

What’s the why behind your business? More than likely, you can tell the story of your why to anyone who asks, but we often forget to use that story as inspiration in our daily grind.  

Lynne Golodner built her business around her why and storytelling, and is here to discuss her incredible journey, how you can build a foundation for your storytelling marketing, and some simple steps you can take today to start using storytelling marketing in your business to let your clients know you’re human just like them! 

In this podcast episode, we share: 

• How Lynne uses client stories to create amazing content 
• Lynne’s approach of “foundational messaging” to promote consistency and clarity 
• How to apply Lynne’s story-telling structure to social media 
• Lynne’s social media journey and the support she’s built for her brand 
• Recommendations for how to bring storytelling to your marketing strategy      
• Details about the Make Meaning Podcast

Memorable Quotes: 

• “Look for the meaning or purpose that drives the work you do every day, because that’s where the human part of it is.”
• “There has to be something in it for them...look at the mutual benefit which is in every marketing endeavor—there has to be something for me and something for you; social is no different.” 
• “Tell that story and be multi-dimensional so that people can relate to you and they can  understand even if it all looks great on social media, you have your moments, too, and you’re only human…”

About Lynne:

Lynne Golodner is host of the Make Meaning Podcast and founder of the Make Meaning Movement. She is also Founder and Chief Creative Officer of Your People LLC, a marketing and public relations firm she started in 2007 to bring meaning and purpose to marketing for schools, universities, and municipalities.  

A 2020 member of the Forbes Agency Council, Lynne Golodner was recognized by MichBusiness as a Marketing & PR Prophet in 2019 and by Crain’s Detroit Business as a Notable Woman in Marketing in 2018. 

Author of eight books, including The Flavors of Faith: Holy Breads and her forthcoming 9th book, What’s Your Story: an introduction to finding meaning and living from purpose, Lynne spent 15 years as a nationally-celebrated journalist before becoming an entrepreneur focused on marketing through storytelling, relationships and higher purpose. 

A Fulbright Specialist, Lynne is a graduate of the University of Michigan (BA, Communications/English) and Goddard College (MFA, Writing). She is the mother of four teenagers and lives with her family in Huntington Woods, Michigan. Learn more about Lynne at www.yourppl.com and www.makemeaning.org as well as on Facebook, Instagram, and LinkedIn

Connect with Lynne:

Make Meaning Website 

Your People Website  

Instagram

LinkedIn 

Facebook 

Links Mentioned:

Loom

OnlineDrea YouTube Channel

This Episode Is Made Possible By:

• Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

As a course creator and community leader, the best thing you can do is listen to your customers. 

Listening to user feedback was the reason why, after 8 years of hosting the Savvy Social School content on Teachable, my team and I decided it was time to leave.

It was a super tough decision because I’ve invested so much time and money on Teachable, but when you outgrow where you started, it’s time to move on!

Listen in to my story of course creation and community building and learn why moving our courses and content to Circle is turning out to be the best possible decision at the best possible time!

In this episode of the podcast, I talk about: 

• How I’m improving the Savvy Social School experience
• Exit Survey feedback
• My first Teachable course
• My WordPress horror story
• Unexpected changes at Teachable
• Who inspired my decision to move to Circle
• Circle’s best qualities for community & courses
• My chef’s kiss moment with Circle

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/258

Ever feel like your marketing strategy just isn’t getting the results you want? Learn how to prioritize marketing in a way that allows you to show up ready and excited to engage with clients instead of overwhelmed and over it. Kyla Roma joins me and shares how to identify your marketing success metrics, where to start when building your marketing plan, how to share stories as part of your marketing messaging and so much more!

In this podcast episode, we share: 

• Recommendations for outlining your marketing plan or sales funnel 
• Questions to help determine what’s working for you and what isn’t 
• The value of knowing your audience’s fears and giving them permission to be human
• Tips for putting your client at the center of your stories to seed your expertise
• The importance of illustrating what you offer to your ideal client  
• Suggestions for how to take a break from social media 
• Why connecting with your audience is invaluable 
• Details about Kyla’s Uncomplicated Marketing Academy

Memorable Quotes: 

• “Give yourself permission to be where you’re at. You don’t have to be everywhere at once. Make it as simple as possible.” 
• “Get curious about one place and figure out what’s working for you there.”
• “How can I bring more empathy to my content and how can I demonstrate my expertise?”
• “...It’s just connecting on a human level, and sometimes we forget, when it comes to marketing, there’s a lot of human-ness in it.” 
• “The outside of your business should match the inside of your business.” 

About Kyla:

Kyla Roma is a marketing strategist, and founder of the Uncomplicated Marketing Academy. She’s spent the last decade helping overwhelmed online business owners & course creators take control of their client inquiries, and their income. She’s also a toddler mom, and her family’s breadwinner who believes that YOUR definition of success is the only one that matters and that attracting clients should be fun. (And for the record? No - that’s NOT asking too much.)

Connect with Kyla:

https://www.instagram.com/kylaroma

https://www.twitter.com/kylaroma

https://www.kylaroma.com/

Freebie:

Free UnComplicated Marketing Teardown Library - https://academy.kylaroma.com/teardowns

Learn how to level up your marketing with Kyla Roma's bite-sized analysis of excellent Instagram stories, powerful sales pages, and social media content that moves an audience to action. These short videos break down what practical tactics content creators are using to drive business right now, and how you can adapt them to your online business.

Links Mentioned: 

https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/

This Episode Is Made Possible By:

• Social Report: The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

I love talking with other online marketers to learn more about their strategies for how to best leverage social media for businesses. Jamie joins me to discuss her journey from web design into online marketing. Whether you’re a solopreneur or working with a team, she shares super simple and valuable ways to uplevel your marketing game!

In this podcast episode, we share:

• How and why Jamie began her marketing business
• The challenges of transitioning from web design to marketing
• The power of using social media to build an ecosystem for your business
• 3 components of social media strategies: Consistency, Value driven content, and Videos
• The difference between macro and micro content
• Jamie’s advice for creating a strong content marketing strategy  
• 2 strategies that Jamie uses for LinkedIN: Writing articles based on repurposed content and taking time to research contacts in order to make personal connections  
• The benefits of using YouTube for your business

Meet Jamie Palmer

Jamie Palmer is a Digital Business Strategist & Coach Recognized for in-depth understanding and use of specialized digital marketing methods necessary for hyper-competitive industries; including IT, Marketing, Financial, hospitality and Professional Services. Acknowledged as a successful marketer and leader of individuals and corporate teams with diverse backgrounds and experience levels. Highly informed in the wide variety of methods and techniques used in corporate training and adult learners. Expert at building highly engaged online communities with leadership techniques.

Jamie has recently contributed to Effingham, IL winning the Google eCity of 2014 Award through her Brandfluence™ Social Media Program. She has spoken at the Environmental Business Council on Social Media and RI BAR Association to discuss “How Systematic Storying Can Help Lawyers Show Value in Sales Conversations.“ Her other featured topics are: “Story as a Means of Understanding the Other,“ “Social Media Marketing ~ Monetize your Profiles,“ and “How Rhetoric Can be Your Best Friend in Business Development.“ 

Connect with Jamie:

https://www.instagram.com/outliermktg/

https://www.facebook.com/outliermktg/

https://twitter.com/jamielpalmer_

https://www.linkedin.com/in/jamiepalmer/

https://outliermarketinggroup.com/

Links Mentioned:

http://www.instagram.com

http://www.facebook.com/groups

http://www.linkedin.com

http://www.youtube.com

This Episode Is Made Possible By:

Social Report: The world’s most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

We’re all aware just how hard it is to pinpoint where to focus your energy when it comes to online marketing and social media. Jereshia Hawk shares some incredible but practical tips for leveraging the tools you already have and using your own story to create valuable content so you can grow your business organically—without all the bells and whistles!

In this podcast episode, we discuss: 

• How Jereshia transitioned from the corporate world to the coaching world
• Why Jereshia believes it’s important to listen and be open to new ideas 
• How Jereshia uses Facebook and Facebook Live to build her business 
• The power of using videos with clear titles and calls to action that communicate value 
• How to address common struggles of Facebook groups
• The value of active listening and speaking the language of your potential clients 
• Jereshia’s approach for Instagram Stories and creating content based on her journey
• The importance of letting go of comparison and unfollowing or blocking negativity 

Memorable Quotes:

• “I think it’s important that women not only have a seat at the table, but that they have a voice once they get there.” 
• “Even it’s a phenomenal idea, if you can’t convert it to a legit business opportunity with a revenue stream and potential to earn money, it’s just a great idea.”  
• You’re not selling to yourself. You’re selling to your client.
• “You might have a great service or great product but if you’re not speaking the language of your people, they may not understand how you can help them.”
• “Your content should be a documentation of your journey; it should include your process, your failures and your struggles.”

Meet Jereshia: 

Jereshia Hawk went from leading $400 Million pipeline projects as an engineer to doubling her corporate salary and quitting her job within the first year of starting her online business. She has helped hundreds of coaches, consultants and freelancers turn their side hustle selling services into six figure businesses through her proven program, Services That Sell. This proven process teaches students how to cut through the confusion and start selling their services consistently without the bells and whistles. Simply focusing on the fundamentals and nailing the basics so they can build a sustainable business online. 

She has received national media coverage in numerous print, online and top podcasts including Forbes, Black Enterprise, Side Hustle Pro Podcast, and more. Jereshia enjoys long walks down the school supply isle fashionably in athleisure attire. If you want a simple way to sell your services online so you can exponentially grow not only your impact, but your income, she's the woman for you! 

Links Mentioned:

https://www.jereshiahawk.com/masterclass

http://instagram.com/jereshiahawk

https://www.facebook.com/jereshiahawk/

https://www.linkedin.com/in/jereshiahawk/

https://onlinedrea.com/socialreport

This Episode Is Made Possible By:

Social Report: The world’s most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Are you a free spirit? Me too! Except with social media marketing because I wouldn’t own a nearly $1-million agency, run a successful social media school, and host this top-100 marketing podcast today if…

…I’d kept posting whenever “I felt like it.” That willy-nilly approach got me nowhere. And I see it stunt online business owners’ growth on social media. ALL. The. Time. That’s why I’m here today to teach you how to kick it to the curb.

In this episode of the podcast, I talk about: 

• How busy online business owners can create better social media habits
• #1 shift to take social media from painful chore to satisfying practice
• Finding your sweet spot for how long to spend creating content each week
• Getting out of the "I-wanna-post-five-times-a-week" trap
• 3 tools to help you build good social media habits
• Business owners’ toughest habit to keep
• How NOT to scroll social media all day because you didn't do THIS
• The least glamorous habit with the greatest impact on your business growth
• What all the looky-loos really mean for your social media metrics
• Why you're MISSING results if you're only looking at one metric

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/192

Fun fact from the BBC - after conducting a study with over 1000 social media users asking them how social media made them feel, they found that it tended to not only add stress to the users life but also increased awareness of other people’s stress.

But the catch is, social media is also an amazing tool for creating connections, building your audience, and growing your business. It’s a bit of a situationship. Some days we absolutely love it, and some days it can be completely toxic, and somehow we can’t seem to let it go. 

So how can we use social media in a healthy way, without burning out or growing resentful of the apps? 

In this episode of the podcast, I talk about:

• How to use social media for your business when it feels stressful 
• A resource to help you with creating healthy boundaries with social media and how you want to use it
• The benefits of meditation for social media
• The number one tip for removing social media stress 
• The role of compassion when using social media

…and more!   

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/160

FOMO (the fear of missing out) is real! Listen in to today’s podcast to learn how you can use FOMO to create an actionable campaign on social media.

Access the Savvy Social Framework: http://onlinedrea.com/free

Connect with Andréa more:

Free Facebook Group: http://savvysocialcrew.com

Instagram: http://instagram.com/onlinedrea

Twitter: http://twitter.com/onlinedrea

Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com

Music by Alexey Anisimov

Is your social media strategy sustainable? 

This question carries so much weight for your business and mental health, but it’s something we don’t think about or talk about enough. 

We’re going to change that in this episode as we break down the internal and external pressures of using social media and the role a well-planned digital detox can play in helping you take back control of how you use social media as a tool to grow your business. 

In this episode of the podcast, I talk about: 

• Signs of social media fatigue
• Rest as the last resort
• The relationship between vacations and your long-term health
• What took me ten years to learn about social media
• Pulling the emergency brake
• Creating sustainable goals

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/280 

2020 has tested how every business connects with clients, and social media has proven itself as a reliable and impactful resource over and over again. Want to make sure you’re leveraging social media in the most meaningful way possible? Learn the 4 stages of my Social Media Success Framework to improve your social media strategy now!       

In this podcast episode, I share: 

• Why you want to start with the end in mind when building your social media strategy 
• The power of knowing your preferences and creating a balance for your social media strategy   
• 4 Stages of Social Media Success Framework:

               Stage 1 = Build 

               Stage 2 = Create 

                Stage 3 = Grow 

                Stage 4 = Accelerate  

Memorable Quotes:

• “When we look at other people’s social media accounts, we see the tree and we don’t see the seed they started with.” 
• “Social media is nutrients for our business; it’s something we have to keep doing.”
• “Whether you have a product or service—whatever your offer is—focus on the transformation.” 
• “Your digital brain is where your concepts live.”
• “A good rule of thumb is if you wouldn’t say it to someone randomly in Starbucks, don’t say it on social media.” 

Links Mentioned:

Get 100 Followers in 10 Days Challenge 

My Agency Vista Profile

OnlineDrea YouTube Channel

Free Course: Social Media Success Framework

Episode 83—Writing Promotional Social Media Captions 

Episode 70—Planning Your Social Media Posts

Episode 103—Pros and Cons of Starting a Facebook Group

Trello

Asana 

This Episode Is Made Possible By:

• Traject Social: The world’s most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take center stage. And we're proud of the work we do. 
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

On this episode of The Savvy Social Podcast, I’m sharing my interview with Jonah Cohen of Teachable, my favorite online course platform. Living on social media is an unavoidable part of being a business owner in the 21st century. But it doesn’t have to be your whole life. 

In this episode, Jonah and I discuss building boundaries to eliminate the nasty invasion of burnout in your lives so you can have a balanced relationship with social media. Allowing you to stay engaged without the added overwhelm.  

In this episode of the podcast, we talk about: 

• Why outsourcing is business growth’s best friend
• Sharing everything to sharing nothing
• Setting hard social media boundaries
• Social media ghostwriters
• My digital detox
• Connection vs. Conversion Content

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Special thanks to:

Teachable & Jonah Cohen, host of Spotlight by Teachable series

Watch the original interview here: https://www.spotlightapp.io/events/building-an-audience-without-the-burn-out-creator-spotlight-with-andrea

Create your online course with Teachable: https://onlinedrea.com/teachable

Follow Teachable on social media:
Instagram: https://www.instagram.com/teachable/
YouTube: https://www.youtube.com/teachablehq
Facebook: https://www.facebook.com/teachableHQ/
TikTok: https://www.tiktok.com/@teachable.com
Twitter: https://twitter.com/teachable/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/232

This is episode 9 of the Savvy Social Podcast and today we’re talking all about Canva, my secret to creating social media images for myself and my clients.

Why are visuals so important? Well, check this out. According to Brainrules.net, a person who hears a piece of information will remember just 10% of it three days later, while someone who sees that same information in a picture will recall 65% of it.

Learn about Canva’s founder here: https://foundr.com/melanie-perkins/

Find some Canva Templates: https://www.canva.com/templates/

Quotes

I’m not a designer so Canva helps me cheat in that area.

I’m on a mission to make you a Canva convert. I’m preaching the Canva gospel!

Want to learn more EXACTLY how to use Canva to create stunning graphics for social media. Grab it here: SavvySocialSchool.com

If social media has taught us anything over these last two years (thanks, TikTok), it’s this. If you get stuck doing what used to work, the only guarantee is that you’ll stay stuck. 

Social media has evolved so much over the last decade that it’s almost unrecognizable. What used to work doesn’t, and what works today seems to change every other month. 

As much as you like to find your comfort zone and get in a flow in your business, social media is having none of it! So what’s the solution?

Find out in this episode as I change up my marketing strategy with these four social media experiments.

In this episode of the podcast, I talk about: 

• Why my views on social media are changing
• The murky, muddy waters of social media
• The danger of action from a panicked perspective
• Helping your audience feel your brand
• My NEW branding angle
• Why you can’t make it all look easy
• The hidden truths in your data

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/245

Even though we live in a digital world, we often forget how to connect with others on an individual level. Creating genuine connections is crucial to having a successful business, so today Rebecca Tracey is here to share how to use live videos to build a stronger connection with your audience.  

In this podcast episode, we share:

• The value of setting small goals
• How Rebecca established her online community using a Facebook Group
• The benefits of using live video instead of relying solely on blogs or online content
• Suggestions for using Facebook Live for launches
• The pros and cons of using video apps
• The importance of finding your zone of genius and knowing what works for you
• The impact of keeping your business personalized
• Rebecca’s 3 Month Business Building Checklist

About Rebecca Tracey

Rebecca Tracey is the head/only honcho at The Uncaged Life where she works with coaches, healers, and consultants from all over the world who want to have the freedom of working from anywhere by running their own online business. She helps people get clear on their brand message, create packages that sell and helps them learn what it actually takes to get and keep clients online.

Rebecca runs a free online community of over 10,000 solopreneurs. She started her business while living in a van, and loves rock climbing and riding her bike around Toronto, and rappelling off cliffs with her dog Rhubarb on her back.

Connect with Rebecca:

https://theuncagedlife.com

https://www.instagram.com/rebeccatracey/

https://www.facebook.com/TheUncagedLife 

Links Mentioned:

www.theuncagedlife.com/checklist

https://www.facebook.com/groups/UncagedLifers/

https://live.fb.com/

https://www.bonjoro.com/

https://www.socialreport.com/

https://onlinedrea.com/

https://socialmediaforpodcasts.com/

https://www.facebook.com/groups/savvysocialcrew/

This Episode Is Made Possible By:

Social Report: The world’s most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

If you have multiple businesses, should you have multiple LinkedIn accounts?

This question came up during my 6th LinkedIn Challenge and is a topic of debate for so many creators with multiple businesses. 

Let’s talk about the positives and negatives of having two accounts on LinkedIn, what having multiple accounts really looks like for you, and some insight from multi-business owner Rihanna that can help you with your LinkedIn strategy.

In this episode of the podcast, I talk about: 

• Is it LinkedIn legal to have two accounts?
• How to balance your personal and business profiles
• What to think about before you delete your history
• How I would help Rihanna with her LinkedIn strategy
• The chili of LinkedIn marketing 

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/290 

Welcome to episode #6 of the Savvy Social Podcast! Today’s guest is Jessica Freeman of JessCreatives.com

Jessica Freeman is the owner of Jess Creatives, and is an award-winning graphic and web designer. Jess Creatives exists to help service-based business owners save time, stress less and shine online with a professional, consistent visual presence that increases their brand value and streamlines aspects of their business, so they can experience more freedom and fulfillment.

I’m so excited about this episode because we’re going to talk all about how to get started on YouTube, what Jess did to get her first client from YouTube, and how you can use YouTube to build the right exposure for your business.

Quotes:

If you’re stuck choosing a topic, look back at what has worked before.

The blogs are the “why” and the “what” and the YouTube videos are the “how.” - Jess

It’s amazing how much a video can help you connect with someone. - Jess

It’s amazing how much hearing someone’s voice and/or seeing them on camera can build a connection. - Jess

Do not let equipment hold you back! Just start with your iphone or smartphone because being successful on YouTube is a lot more about telling stories and connecting with people than it is high production value. - Jess

It’s really about providing value and telling as story that helps people relate to you. - Jess

Sometimes we get caught up in the little details and it stops us before we even start.

They’re not going to subscribe unless you give them a reason that pulls them in. - Jess

When you stick to the topics you know, it’s super easy to talk about it. - Jess

Just like any other social media platform, consistency is the key to growing on YouTube. - Jess

Show Notes:

Connect With Jess:

Website: http://www.jesscreatives.com

YouTube: http://www.jesscreatives.video/

Instagram: https://www.instagram.com/jesscreatives/

Twitter: https://twitter.com/jesscreatives

Links Mentioned In this Episode:

How To Make A Youtube Subscribe Link: https://www.youtube.com/watch?v=jlAoIAjFGIo

30 YouTube Ideas: https://www.jesscreatives.com/resources/

A new year brings new business opportunities for social media managers—especially 2022. Because demand for digital marketing has never been stronger. 

But the competition is STEEP.

How can you set yourself apart? Listen to today’s episode of the podcast for the 5 keys to your business growth in 2022 (whether that’s getting more clients or up-shifting into a fully staffed agency). 

In this episode of the podcast, I talk about: 

• The #1 skill you need to master heading into 2022 to own the latest platforms like TikTok.
• Questions to ask yourself to get more wins for your clients & stay competitive.
• Is it really a good idea to double your rates?
• 3 factors to consider when calculating your new rate.
• Why your business will never grow if you don't do this…
• Who to hire based on your revenue: $100k, $250k, or $500k.
• 5 ways to WOW your clients, so they stick with you (& send referrals).

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/174

Want to sound more confident in your marketing? This episode is for you.

How do some people seem naturally charismatic and engaging while others struggle on camera? The good news: speaking confidently is a skill—and today’s guest, Trang Nova, is here to help you master it.

Even if you’re an introvert or feel awkward on camera, you can improve how you show up—without changing who you are. Tune in and learn how to show up confidently in your marketing.

In this episode of the podcast, we talk about:

• The two key traits that make someone naturally charismatic
• How to make a great first impression in your marketing
• Body language & vocal tricks that instantly boost confidence
• Why speaking with presence makes your message more impactful

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

About the Guest:

Trang Nova is a TEDx Speaker and Speaking Coach for visionary entrepreneurs to speak with confident authority so they can be recognised as visible leaders in their business and on stages.

Trang’s journey from being a withdrawn child to now being featured on global platforms like TEDx and Medium has made her realise that speaking is a skill that can be learned and mastered by anyone, not just those to whom it comes naturally. 

So now, Trang is on a mission to help others be seen and heard through the power of their speaking. This way, they can fulfil their personal and business potential, and lead powerful movements to make this world better for us all and future generations.

Website: https://trangnova.com/
Instagram: https://www.instagram.com/trang_nova/
LinkedIn: https://www.linkedin.com/in/trang-nova-a887aba0/
Facebook: http://www.facebook.com/trangnovaa

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/346

There’s no denying these past two years have turned the world on its head—including social media. Because these platforms are, after all, society’s mirror.

How can you stay relevant?

Use these 6 tactics to harness the shifting tides of social media in 2022.

In this episode of the podcast, I talk about: 

• 4 trends for social media marketers and business owners to watch in 2022.
• The simple tactic TikTokers are using to blow up right now (& you can too).
• Short vs. long content: what's winning in 2022?
• The TikTok tactic that makes selling cold audiences on your content waaay easier.
• Why breaking this social media marketing taboo is your ticket to TikTok success.
• The 2022 prediction that'll save you time on content creation.
• #1 shift that’ll make it easier for your business to get in front of new audiences next year. 

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/177

COVID19 has created a lot of uncertainty for small business owners. However, it’s very possible to find strategies that boost your brand’s social media presence even as you navigate the constant changes each day seems to bring. 

Garrett Woods from Fullscreen explains the different trends we’re seeing in social media growth,

some predictions for how platforms like TikTok will develop, how users are turning to private messaging on social media, the power of organic connections, and more!       

In this podcast episode, we share: 

• How COVID19 has changed how people consume media
• Current social media trends and long term implications 
• Whether TikTok is here to stay or just having a moment
• The growth of private messaging apps on social media 
• How marketers and small business owners can approach data sensitivity issues
• Recommendations for information sources to understand how the social media space is changing       
• Details about Fullscreen’s Free Social Media Playbook 

Memorable Quotes: 

• “You always see these platforms steal from the playbooks of other platforms in terms of what’s working…”
• “Data privacy needs to be front and center...it’s here to stay.” 
• “Lead with your organic strategies and it will help inform your paid strategies without the need for deeper level data tactics.”
• “Organically, what are people watching right now that you’ve posted? What are they engaging with from your catalogue? How can that inform your ‘go forward’ strategy?”  

About Garrett:

Understanding the zeitgeist and shifting purposes of social platforms takes an understanding of how our culture is shifting, knowing why that is, and what that means for how we connect with one another in new, but oftentimes fun and entertaining ways. As the Associate Director of Platforms at Fullscreen -- one of LA's largest and well known social-first agencies -- Garret Woods is tasked with just that, while also identifying ways that brands fit into the narrative. With a background in production and film, he now manages Fullscreen's Brand Group social platform relationships and works to unlock all that is possible on social for our brand clients, in this ever changing -- but exciting space.

Connect with Garrett:

Website

Instagram

Facebook

LinkedIn

Links Mentioned:

Savvy Social Free Resource: Crisis Captions 

eMarketer Online Digital Information Source Article  

Behind the Numbers: eMarketer Podcast 

Fullscreen Freebie: Small Business Social Media Playbook 

This Episode Is Made Possible By:

• Traject Social (formerly Social Report): The world’s most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Podcasting is awesome! I’ve worked with podcast clients for several years and it’s been so much fun watching the podcast industry evolve and explode. Podcasting is a great way to connect to a larger audience and I’ve got a few suggestions to help your podcast reach more people!         

In this podcast episode, I share 7 ways to promote your podcast:

• Post about your podcast on your social media accounts
• Leverage relevant communities online  
• Link your podcast inside a blog post—either your blog or as a guest post
• Use Quora to provide answers with a link to your podcast   
• Create a corresponding YouTube video for your podcast episode
• Create an email list and use it to connect with your audience
• Be a guest on other podcast shows   

Freebies:

How to Use Social Media to Promote Your Podcast

Podcast Power Pack Freebies

Links Mentioned:

The Afton Morrison Series

Cultivating an Online Culture with Jeremy Enns

The Basics of the Social Media Sales Funnel

Top Social Media Platforms for Podcasters

Twitter

LinkedIn

Instagram Stories & Direct Messaging

Online Communities for Podcasters

Reddit Podcast Community

She Podcasts

WOC Podcasters

Cut the Bullshit Podcasting

Podcast Movement  

Podcasting Resources

Quora

Libsyn

PodcastBuddy - Podcast Editing Service

This Episode Is Made Possible By:Social Report: The world’s most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

With 3.5 billion downloads and over 150 million users every day in the US, it’s safe to say TikTok is one of the most popular social media platforms in the world.

TikTok’s popularity didn’t happen by chance. With its work-of-art algorithm and opportunities for anyone, even newbies, to gain popularity, TikTok has earned its status as an industry leader.

In this episode, I’m talking all things TikTok. Why it’s my favorite app, why it’s so great for individuals who love video, and how it’s becoming more and more viable as a tool for business owners when they are willing to go the unconventional marketing route.

In this episode of the podcast, I talk about: 

• Why TikTok’s algorithm is a work of art
• TikTok Frustrations
• The TikTok Congressional Hearings
• TikTok updates for business owners
• My viral TikTok clients
• The raw you on TikTok
• The other side of mass appeal

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/248

If you thought TikTok was for fun and not for growth-minded CEOs, think again. 

Racheal Cook is the host of the masterclass-style podcast, Promote Yourself to CEO, and today, she stopped by the show to deliver an absolute masterclass on content creation strategies for CEOs, especially if you’ve been nervous about going all-in on TikTok.

Listen in and take notes as Racheal shares how she was able to 25x her ROI on TikTok, with a strategy that focused less on the $10-an-hour maintenance tasks and more on the $10,000-an-hour CEO growth tasks!

In this episode of the podcast, we talk about: 

• The CEO feast or famine cycle
• Overcoming system resistance
• Muscle memory
• Going all in on strategy
• Racheal’s video strategy
• Why TikTok isn’t just for Gen Z

And so much more!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest:

As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women.

Over the last 15 years, she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout.

A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association.

When she’s not helping women entrepreneurs, you’ll find Racheal hiking along the James River and playing board games with her three kids.

Websites: theceocollective.com, rachealcook.com
TikTok: https://www.tiktok.com/@rachealcookmba
Instagram: https://www.instagram.com/racheal.cook/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/251

I'm excited to share my guest episode on the BS-Free Business Podcast (now Staying Solo Podcast) with Maggie Patterson. 

I love Maggie's no-fluff approach to building service-based businesses and in this episode, we tackled a topic that's near and dear to my heart—the evolution of social media and how to use it more mindfully. 

We dug into some really big questions around setting boundaries, maintaining privacy in this digital world, and how to show up authentically online without falling into the performative trap. We also talked about my journey from solo social media freelancer to leading an agency.

If you ever feel like social media is running your whole freaking life or if you've ever wondered about how to make it work for you instead of against you, give this episode a listen. 

In this episode of the podcast, we talk about:

• The preference for meaningful interactions over short, surface-level content
• Showing up authentically online without feeling performative
• The importance of tailoring marketing strategies to strengths and capacities
• Balancing transparency with maintaining privacy boundaries
• Normalizing the slow, uncomfortable process of business evolution

…And More!

Special thanks to:

Maggie Patterson, host of Staying Solo Podcast

Listen to the original episode here: https://bsfreebusiness.com/mindful-marketing/

Website: http://www.bsfreebusiness.com/

Connect with Maggie on social media:
Instagram: https://www.instagram.com/bsfreebusiness/ 
Threads: https://www.threads.net/@bsfreebusiness
TikTok: https://www.tiktok.com/@bsfreebusiness

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/336

Every time you click play on a YouTube tutorial or a product review video, you’re increasing engagement for someone else’s business. The good news is, you can boost your own business by sharing your own videos with quality content. I know making videos can sound overwhelming, so if you’re still on the fence about adding videos to your marketing strategy, listen in as I dig into the data about how powerful video really is in 2020!  

In this podcast episode, I share: 

• What consumers say about when, how, and why they watch videos 
• How video ads impact consumers and why YouTube is outpacing Facebook Ads 
• How videos can be used as learning tools that influence purchasing decisions 
• The power of mobile-friendly videos and videos with captions 
• My personal theory about using videos to capture attention
• Realistic suggestions for creating quality video content without feeling overwhelmed 
• How I plan to use video for my own business 
• Important information about Facebook’s latest update
• How the Savvy Social School offers support as you navigate using video to grow your business 

Memorable Quotes:

• “When we’re looking at video and it’s effectiveness, I want to know what consumers say about video. I want to see that data.” 
• “As consumers, [Instagram Story ads] don't feel as intrusive as other ads; the content being created there is native to the stories; it looks like an Instagram Story.” 
• “If you think about how you interact with video content, even if you don’t click like or leave a comment or anything, just by looking at that content, you’re telling the algorithm that content is more valuable than the static images around it.” 
• “Focus on creating quality work that actually captures the attention of your audience, and spend more time on that quality work than creating quantities of posts that people aren’t engaging with.”    
• “It wasn’t polished, it wasn’t perfect, but it got the top engagement of the month because I just kind of showed up as I was.” 

Links Mentioned:

3 Part Video Series on YouTube Demonstrating Headliner

Video Marketing Statistics and What Brands Need to Know

Social Video Trends Consumer Report 2020

Video Marketing Statistics about Videos As Learning Tools 

The Latest on Facebook Video and Mobile Device Trend

Digital Discovery Case Study about Using Video Captions 

Facebook Announcement: Messenger Rooms, Facebook & Instagram Live, & More!

This Episode Is Made Possible By:

• Traject Social (formerly Social Report): The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Systems and processes aren’t sexy, but when implemented the RIGHT way, they can completely transform your business. 

But with so many system and productivity-focused programs and technology to pick from, choosing the right systems for your business can become nothing more than a time (and money) grabbing distraction. 

According to Audrey Kwan, founder of AJK Consulting, this doesn’t have to be your reality.  

In today’s episode she is going to help your relationship with systems and processes go from a time & money suck to becoming the #1 reason your business breaks through your revenue ceiling this year. 

In this episode of the podcast, we talk about: 

• The #1 reason business owners avoid systems & processes and how you can overcome
• The 5 Categories of Systems (You need to write these down!)
• Audrey’s One System-One Service approach to scaling your agency
• The Cure to helping businesses worry LESS about revenue
• The 80-20 Rules of Art & Craft 
• How to share your unique genius with your team
• Why it’s important to develop a team of thinkers not doers
• Using Audrey’s Mighty Pod Model to grow your team and scale your business
• A Work-Hard-Once approach to social media content creation
• How vulnerability became Audrey’s LinkedIn Superpower
• Why Authentic Storytelling is overshadowing How-To content on social media
• Using your Marketing Scorecard to track your authentic relationships 

…and more!    

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Processes and systems don’t exactly rev most people’s engines. But Audrey Kwan is not most people. 

She has witnessed the transformative power of processes and systems again and again and for 20 years, she has been streamlining processes to make agencies, teams and projects run more efficiently and effortlessly. 

Audrey has worked in agencies supporting clients like Proctor & Gamble and Pepsi, and she has worked client-side in corporations before starting her own business. She has scaled teams to multiple six and seven figures, and in 2021, supported an agency owner to sell and exit his business. 

Audrey hosts the Small But Mighty Agency Podcast to help micro agencies navigate sustainable growth and scale their service delivery to multiple six-figures with a small but mighty team. It’s inevitable: When leaders know how to streamline processes and communicate with their people, they set their businesses up for success.

Website: https://audreyjoykwan.com/about
Instagram: https://www.instagram.com/audreyjoykwan/
LinkedIn: https://www.linkedin.com/in/kwanaudrey/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/209

Feeling overwhelmed by the endless cycle of social media management and content creation?

In this fun conversation, automation expert Colie James joins us to pull back the curtain on her journey from a skilled photographer to a systems and automation wiz. Colie shares invaluable insights into how she transformed her approach to social media, making it more efficient, effective, and emotionally resonant through the power of systems and automation.

Dive deep with us as we explore practical tips for integrating systems into your social media strategy, ensuring consistent content creation, and maintaining meaningful engagement without sacrificing your personal touch.

Whether you're a seasoned content creator feeling stuck in the manual grind or a business owner eager to optimize your social media workflow, this episode is packed with strategies to elevate your online presence through smart automation and systems.

In this episode of the podcast, we talk about: 

• How to simplify content creation and scheduling on Instagram
• The secrets behind using automation for authentic engagement
• Using Airtable automation to manage client info
• Strategies for recycling content across different platforms
• The importance of keeping a human touch in automated messages

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Social Media Launch Planner

If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/

About the Guest:

Colie James is a Disney-loving family filmmaker, Workflow & Automations Guru, and the host of the Business-First Creatives podcast. Based in Boulder, Colorado, her heart pumps in helping photographers & creative service providers automate their systems, reclaim their time and get back to living! 

With 10+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business].

The truth—automated systems can save us all from being overworked and overwhelmed.

When Colie isn’t building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland.

Website: https://coliejames.com/  
Instagram: https://www.instagram.com/coliejames/
YouTube: https://www.youtube.com/channel/UCxcLZK2bRicOuay5SiQ8luw
LinkedIn: https://www.linkedin.com/in/colie-james-936ab0252/ 
Business-First Creatives Podcast: https://pod.link/1626652456 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/298 

If you’re struggling with showcasing your authority on social media, this episode of the Savvy Social Podcast is for you!

In this episode, Andréa Jones shows you how to build your expertise online through providing value and building connections. Having authority in your industry is important because setting yourself up as a leader or a expert in your field allows you to strut your stuff. People buy from people they like and trust. In positioning yourself as an expert, you’re allowing your audience, your fans, and your potential buyers to trust you.

Listen in for tips on how to:

• Showcase your expertise through teaching
• Participate in the community to grow your notoriety
• Have others showcase your authority for you
• Be your best savvy selves!

Today’s Resources:

Savvy Social Framework: Sign up for this free 7-day video training series that teaches you how to get more growth, visibility, and engagement on social media. Access the training here: http://onlinedrea.com/free

Connect with Andréa more:

Free Facebook Group: http://savvysocialcrew.com

Instagram: http://instagram.com/onlinedrea

Twitter: http://twitter.com/onlinedrea

Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com

Music by Alexey Anisimov

Getting strangers to buy from us can be a challenge and can even feel, well…..yucky. It is rare to have a viewer see your ad and immediately make a purchase but in this episode I break down my four step strategy to converting more viewers into listeners and buyers.

So buckle up, I’m talking all about the basics of a Social Media Sales Funnel. In this podcast episode, I share:

-How to create an initial attraction and hook people into your business.

-Why building trust is often neglected and how to prove that you provide great products and services.

-How to encourage customers to not just buy once but to keep buying from you.

-Proven strategies to turn buyers into advocates that spread the word about your business. 

Things Mentioned In This Episode:

Viral Content Bee Dec 11th Twitter chat

EP20: Why You Should Invest in Social Media

Old Navy

Amazon

Links to resources:

https://onlinedrea.com/

https://socialmediaforpodcasts.com/

Savvy Social Crew Facebook Group

This episode is brought to you by the Savvy Social School.

We’ve all seen social media feeds with a clear color theme and aesthetic. However, just because a post is attractive doesn’t mean it has a clear message.  

Christi Cooper explains what to think about when creating your social media designs, the 4 principles of a design that sells, what to look for when hiring a designer, and how design can inspire your audience to action instead of just making your posts look pretty!

In this podcast episode, we share: 

• What inspired Christi to shift her social media strategy to include more participation in groups
• Christi’s process for creating connections on social media 
• How design and social media work together 
• What to consider when creating your social media designs 
• 4 Principles of a design that sells: attractive, compelling, clear, easy
• Suggestions for hiring your own designer  
• Details about Christi’s free assessment for your sales page 

Memorable Quotes: 

• “I always think of those social media posts as something that is often like that first impression you’re making to people.”   
• “A lot of people think consistent means it has to look the same. And it doesn’t have to look the same, it just has to have the same vibe of your brand throughout all of your touchpoints with your target audience.”  
• “If someone’s looking at your post for the very first time and has never seen any of your content before, they should get it.” 
• “You definitely want to err on the side of clear vs. cute. People have short attention spans and if they don’t understand something, they’ll just move on.” 

About Christi:

Christi Cooper is the designer and creative strategist behind Cooper & Heart Creative where she works with service and education focused businesses to help them up-level their brands by creating sales pages, websites & branding they LOVE so they can feel confident, connect with their people, and make more sales.

Connect with Christi:

Website

Instagram

Facebook

Links Mentioned:

Free Sales Page Assessment Tool to Maximize Your Conversions

Onlinedrea.com/102 

This Episode Is Made Possible By:

• Traject Social: The world’s most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. 
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Is this you? 

Take a deep breath. Because you’re not alone. 

Every business owner I meet feels the same way at first. In this episode, I challenge you to confront ALL your feelings about social media—so you can take the next step: change your mindset. And THRIVE!

In this episode of the podcast, I talk about: 

• My proven method for approaching social media WITHOUT all the decision making, overwhelm, and emotional drain.
• How to use social media to build partnerships that benefit your business.
• Your first step to clarity & calm with social media (especially if you're doing ALL of the things).
• How to embrace social media for your business (even if you're introverted). 
• The surefire way to get yourself to show up on social media—CONSISTENTLY.
• Why comparing yourself to others on social media (or anywhere) is so, so detrimental.
• An important tip about building your social media "muscle," so you don't burn out & quit.

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/179

Is blogging dead? I saw this question floating around Threads recently, and honestly... why are people still asking this? Of course, blogging isn’t dead! But if you’ve been scratching your head wondering if it’s still a good way to grow your biz, drive traffic, and snag some new leads, then you’re in the right place.

Today, I’m chatting with KP and Jessie from Inkpot Creative. We’re diving deep into how blogging has evolved, why it still matters, and how you can make it work for you in 2024 and beyond.

In This Episode, We’ll Spill the Tea On:

• Why the “blogging is dead” rumor just won’t die (and why it's so not true).
• How to use blogging to bring in traffic and leads without losing your sanity.
• The keyword-first approach—AKA your new BFF for blogging success.
• How to write blog content that doesn't just sit there collecting dust but actually converts.
• Our fave ways to promote your blog (hint: we’re all about that repurposing life).
• Why AI isn’t coming for your blogging job (if you do it right).
• Tips for staying consistent, updating old posts, and not burning out.

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

About the Guests:

Inkpot Creative® is a queer-led design studio founded by KP building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different. 

Website: https://inkpotcreative.com/
Instagram: https://instagram.com/inkpotcreative
TikTok: https://www.tiktok.com/@inkpotcreative

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/323

Let’s talk about the mysterious world of dark social—and no, it’s not some secret, underground social network (though that sounds way cooler than it actually is). It’s the stuff happening in the background, like when someone texts your TikTok video to their friend or shares your latest blog post in a DM. As a business owner, this is big because it means not all engagement is trackable by the usual likes and comments.

In this episode, I break down what dark social actually is, why it’s on the rise (hello, Gen Z!), and how it might be affecting your social metrics. You might be getting more engagement than you think—just not where you can see it. And don't worry, I’ll give you some practical tips to actually use this trend without pulling your hair out.

Here’s what’s in this episode: 

• what the heck dark social even is (and why you’ve probably been a part of it)
• why your Instagram likes might be down, but that doesn’t mean no one’s watching
• how brands are leaning into dark social with private communities and message-based sharing
• practical tips to adapt your content strategy for this private-sharing era (without doing the most)

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/328

AI and ChatGPT are taking our jobs!

Those are end-of-the-world vibes some people are putting out there, but diving deeper into all the possibilities of AI, one thing is clear for social media marketers.

AI is NOT here to take over. When you take a closer look and give it a chance, it’s easy to see how AI, in particular, ChatGPT, is one of the greatest gifts digital marketers could have asked for. 

In part one of my dive into ChatGPT, let’s discuss what AI really is and look at the good, bad, and limitations of using AI in your business.

And watch out for part two, where we will go all-in on how it can be used to level up your marketing practices. 

In this episode of the podcast, I talk about: 

• Why I was terrified of ChatGPT
• Why market disruption is a good thing
• The fall of Blockbuster
• AI ALL around us
• My 1:1 interview with ChatGPT
• The dangers of ChatGPT
• The positives of ChatGPT
• The limitations of ChatGPT

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Savvy Social Retreat

You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023.

This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/241

Social Media is an amazing tool to grow your business by leaps and bounds, but with all the million different options available, it can quickly become overwhelming and seemingly unmanageable. And when you start trying to do everything at once, you might even find that your efforts aren’t getting any real results.

So what’s the best way to use social media without being stretched too thin and still be effective?

In this episode of the podcast, we talk about: 

• How Toni went from a certified yoga instructor to a sought after social media manager
• Building trust with potential clients/customers on social media
• The power of simplifying and focusing on the basics
• Strategically using templates 
• How often you should be posting on social media
• Finding support and guidance in mentorships

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

The LinkedIn Jumpstart Challenge

Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021. https://onlinedrea.com/linkedin

About the Guest

Social Media Strategist, Content Creator and Project Manager helping consultants and small to medium size businesses stand out on social media to gain visibility, connect with ideal clients and drive sales.

Toni has over 10 years marketing and project management experience with a focus on

creating and implementing strategic initiatives. Her specialty includes identifying the areas where support can have the most impact then creating processes and systems to ensure those needs are prioritized and fulfilled.

Building strong collaborative relationships with her clients is a top priority.

Instagram: http://www.instagram.com/toni.jakes.tyler

Facebook: http://Facebook.com/innovativevirtualsolutionsllc

LinkedIn: https://www.linkedin.com/in/tonijakestyler001/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/134

Did you get a customer complaint or a negative comment on your social media account? Before you delete it, you need to listen to this episode to understand how to navigate this sensitive situation.

Today’s show covers:

• How to know if you should delete a negative comment
• How quickly you should respond to a customer complaint online
• What to do if it’s your fault
• What to do even if it’s NOT your fault
• How to prepare for future complaints or negative comments
• And more!

Join the waitlist for the Savvy Social School: http://savvysocialschool.com

Connect with Andréa more:

Free Facebook Group: http://savvysocialcrew.com

Instagram: http://instagram.com/onlinedrea

Twitter: http://twitter.com/onlinedrea

Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com

Music by Alexey Anisimov

Platforms change, but the key to selling (without being salesy) stays the same…

At least if you ask Antonio Thornton.

He would know. This growth expert has worked with the likes of Robert Kiyosaki, Bob Proctor, Les Brown, Georgia Pacific, Microsoft, and recently Facebook. He’s helped more than 250,000 business owners boost their profits. Faster. And his “Offer Trifecta” marketing strategy can bring in 25X ROI—on ANY platform.

How does Antonio do it? Listen to today’s episode to find out (& get his bonus offer to 3X your income in the next 3 months working ⅓ the time).

In this episode of the podcast, we talk about: 

• How he turned his greatest obstacle (getting clients) into his competitive advantage—to the tune of $15k in monthly revenue for his clients.
• How Antonio gets the "Yes" from big companies like Bob Proctor and Facebook (& you can too!).
• Why you’re always marketing to people. Not companies. Even in B2B.
• Antonio's warning to business owners who want to do it all on their own.
• What to do when you can't afford to hire employees but need help.
• Antonio's "Offer Trifecta" marketing strategy that can bring in 25X ROI.
• His simple advice to start measuring your results (that you can use to get started today).

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Antonio Thornton is the founder of Fearless Impact, a global movement of business leaders and passion-based entrepreneurs committed to make a positive impact on the world. Affectionately referred to as the “Profit Engineer”, Antonio is sought after for his mastery of direct response marketing and business growth strategy. 

Over the past 20 years, Antonio has worked on projects with the likes of Robert Kiyosaki, Bob Proctor, Les Brown, Georgia Pacific, Microsoft and recently Facebook. Antonio has helped more than 250,000 business owners from all over the globe achieve greater profits, faster growth, and an improved quality of life.

Website: https://fearlessimpact.com/

Instagram: @fearlessimpact

Twitter: @fearlessimpact

Facebook: Fearless Impact 

YouTube: Fearless Impact 

LinkedIn: https://www.linkedin.com/in/antoniothornton/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/175

Trying to find a way to get your marketing emails to stand out from the rest? Tarzan T-Boss has spent nearly 5 years studying what kind of email content resonates with her audience the best and how to separate herself from the crowd. 

Her willingness to try something different showed her that her audience didn’t necessarily want more “insider secrets” about strategy like everyone else was doing, but wanted a more personable, authentic look into her life as a business owner.

In this episode of the podcast, we talk about: 

• What kind of copy Tarzan’s audience gravitated most towards 
• Being vulnerable and authentic in your copy
• How to use feedback to improve your copy (without taking trolls personally)
• Using Instagram to help you create email content
• Tarzan’s best copywriting tip for writing emails that connect with your audience

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free 

About the Guest

Tarzan Kay is an email marketing expert who teaches how to sell big with truth-infused, story-based emails.

Tarzan is a former copywriter-for-hire who specializes in fun-to-read, more-addictive-than-Netflix email copy. Her online courses teach course creators how to infuse their emails with story and make consistent sales without using harmful persuasion strategies.

In a previous life, Tarzan was a music major and – like so many copywriters – did a 3-year stint in law school, en français! She found her way to the online space through blogging and social media (“What’s up, overdue credit card bills and low-paying clients!”).

When T-Boss isn’t writing delectable emails from behind a desk, she can often be found taking mid-day dunks in the ice bath a la Wim Hof, solving a Rubik’s cube, or singing show tunes in the shower.

Tarzan lives in Niagara with her partner and two kiddos.

Website: https://tarzankay.com

Instagram: https://www.instagram.com/tarzan_kay/

Facebook: https://www.facebook.com/tarzankayspage/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/135

Professional stylist and LinkedIn Branding Expert all wrapped into one.

I want y’all to meet Renée Lindo, the amazing human who boosted my confidence as an entrepreneur by leveling up my style. And no, I didn’t find her through a recommendation. I found her on social media.

I would love to share why I was drawn to her, but instead, I invited Renée to tell how she uses social media, especially her fave LinkedIn, to fast-track know-like-trust with her audience and help professional women attract career-building opportunities.  

In this episode of the podcast, we talk about: 

• Turning her focus from Instagram to LinkedIn
• The mindset of professional women on LinkedIn
• Gaining a deeper understanding of your target audience
• Why she’s all in on video on LinkedIn
• The power of consistency with your audience
• Renée’s LinkedIn Content Strategy

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

2023 LinkedIn Jumpstart Challenge

The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023.

This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin

About the Guest

Renée Lindo is a Personal stylist based in Toronto, Canada serving clients globally. With her keen sense of style and corporate sales background, she is perfectly positioned to guide professional women on their style journey, so that they can show up as the best version of themselves. 

After climbing to the top of that Corporate mountain, Renée realized she was on the wrong mountain. Her desire to play bigger and contribute more to the world led her to bet on herself, and pursue her passion of fashion and style.

Renée helps her clients save time and increase confidence by creating polished and functional wardrobes so that they can attract career-building opportunities. When women look good they feel great, and this gives them the confidence to put their hands up for more. Her company Let’s Get Dressed Now is a personal styling solution, meeting women wherever they are on their style journey.

Renée has worked on magazines, red carpet styling and fashion shows. However she gets the most joy leading her 1:1 clients on their personal style transformations. She accomplishes this by working closely with her clients to craft a clear, confident and consistent Style Story. The unique story they want to tell through their style. When this is successful it’s a game-changer.

Renée is passionate about helping women show up as their most authentic selves and believes when your outward appearance is aligned with who you are on the inside, that is when you are the most powerful. You become magnetic and able to share your magic with the world.

She is a wife and mother and tries really hard to be organized, exercise, spend time with family and travel as much as her busy life allows.

Website: https://letsgetdressednow.com/
LinkedIn: https://www.linkedin.com/in/reneelindo/
Instagram: https://www.instagram.com/letsgetdressednow 
TikTok: https://www.tiktok.com/@letsgetdressednow 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/237

Chasing the social media gurus? Trying to be everything to everyone on Facebook, LinkedIn, Instagram, Twitter, and TikTok? It’s exhausting, right?

Even worse?

You lose yourself along the way — and the plot.

Travis Brown knows ALL about it. Because he was in the same spot before he made THIS shift & exploded on Instagram. Listen to this week’s episode for all the deets.

We talk about: 

• Why I've been stalking his social media strategy for years
• The #1 SHIFT behind Travis' explosive growth on Instagram
• How Carousel posts unlocked a new way to communicate online for Travis
• His trick for making your online personal branding so, so simple
• Travis' 45-minute creative process for Carousels
• His secret for telling a great story & getting people involved on Instagram
• The lowdown on engagement: just how important is it to your social media strategy?
• Your new secret weapon for building your community on social media

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Travis Brown is your podcast Good Samaritan.

His mission is to help creators grow top ranked shows, collect raving fans, and monetize themselves to become full time creators through his punk rock ethos and do it yourself attitude. 

He’s launched hundreds of podcasts and edited thousands at Podcast Buddy. He created a tool called Pod Decks for creators to always spark a great conversation.He runs a mastermind group for podcasters at Podcast Builder Club.

Being a full time creator isn’t as complicated as you may think. Travis wants to help you grow your podcast and live the life of your dreams.

Websites: https://www.socialboom.me/, https://poddecks.com/, https://www.podcastbuddy.co/
Instagram: https://www.instagram.com/travisbrown/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/191

What do Google, YouTube, and Pinterest share in common? They’re all a HUGE marketing opportunity for your business. 

Take my mom’s friend. She recently posted a photo of a chocolate-covered, heart-shaped pretzel for Valentine’s Day. Her inspiration? Pinterest. People start their buyer’s journey on Pinterest just like they do on Google and YouTube. Because they’re all search engines. 

In this week’s episode, owner and founder of Simple Pin Media, Kate Ahl, offers strategic, data-driven tips for turning pin-spiration into sales.

In this episode of the podcast, we talk about: 

• Why Pinterest marketing is different from social media marketing
• Kate's journey from living on food stamps with her family of 5 to running a Pinterest agency serving hundreds of clients (& employing a team of 35!)
• The Inspire-Inform-Decide Pinterest buyer's journey Kate uses at her agency
• 2 key metrics to track in Pinterest analytics
• Blogging →  how important is it to your Pinterest marketing strategy?
• The BIGGEST mistake business owners make when tracking their results on Pinterest
• What to do if you don't want to write a long blog post, but you need to walk your audience through a complex idea
• Kate's "Content Lineage" approach to content creation (& which platforms she prioritizes)
• What the future holds for Pinterest 
• Changes Pinterest is making to shorten the Pinterest buyer's journey

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast.

Website: https://www.simplepinmedia.com/

Pinterest: https://www.pinterest.com/simplepinmedia/_created/

Instagram: https://www.instagram.com/simplepinmedia/

Facebook: https://www.facebook.com/simplepinmedia

LinkedIn: https://www.linkedin.com/in/kate-ahl/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/197

Want to extend your reach on social media without having hundreds of followers? Then TikTok is the platform for you. 

What is TikTok? And why is it so great for passion-led business owners? Listen to this week’s episode of the podcast for answers. Plus a FREE resource to give you a jumpstart with your first video. 

In this episode of the podcast, I talk about: 

• Why TikTok is shifting the way we approach social media marketing (& how you can leverage the change for your business).
• 3 features that set TikTok apart from other social media platforms.
• TikTok vs.YouTube: which platform offers better video editing tools?
• TikTok algorithm whispering: 6 ways to get your videos in front of the right people.
• The seemingly taboo tactic for embedding yourself into the culture of the app.
• How long should your TikTok video be: 3 minutes, 1 minute, or 10 seconds?

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/173

This episode is dedicated to anyone who has ever experienced decision fatigue. Deciding what content to post on your social media can be overwhelming if you don’t already have a plan in place. Today, I’m sharing the exact steps from my Savvy Social School to help simplify your social media scheduling process and to make your life easier!

In this podcast episode, I share:

• Step 1: Brainstorm topics for 10 minutes. Allow yourself to explore all the possibilities.
• Step 2: Separate your topics into 5 Pillars of Content: Promotional, Educational, Community, Entertainment, Engagement. This helps diversify the content you share.
• Step 3: Select holidays, major or unique, to help plan promotional or topical content.
• Step 4: Create a content calendar outline. Use the Pillars of Content to help determine your what you will post and when you will post it.
• Step 5: Use a scheduling tool to help keep your content consistent and relevant.
• Step 6: Work towards an automated content system. Learn how to reuse the content you’ve already created to avoid burnout. 

Links Mentioned:

https://www.socialreport.com/

https://onlinedrea.com/free

https://www.drive.google.com/

https://www.google.com/sheets/about/

https://socialmediaforpodcasts.com/

https://www.facebook.com/groups/savvysocialcrew/

This Episode Is Made Possible By:

• Social Report: The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on so

The question of niching comes up often as social media managers begin to build their business. Should you niche? How does one choose a niche? And how does that niche impact business?

In today’s episode, Susan Ellis-Saller shares her niche of working with spiritual businesses. 

We talk about: 

• How Sue landed on her niche
• How she’s able to support her business by using her intuitive gifts
• How Sue’s business has grown since joining the Mentorship Program

…and more!   

About the Guest

Sue Ellis-Saller is a tarot card slinging, energy wielding, angel loving spiritual advisor and marketing agent who helps Spiritual and Sensitive Entrepreneurs learn to love social media and make a bigger impact in the world. Sue loves to learn about and teach about social media, content marketing, spirituality, energy, manifestation, and making the world a better place. 

When Sue isn’t studying mysticism or learning about social media marketing, she’s laughing with her children, stretching, exploring the world with her husband, or trying to train her pups!

Website: http://sueellissaller.com

Instagram: http://www.instagram.com/sueellissaller

Facebook: http://Facebook.com/susanellissaller

Spiritual Business Basics Facebook Group: https://www.facebook.com/groups/spiritualbusinessbasics/

Resources Mentioned

Thrive Mentorship Program: https://savvysocialschool.com/p/thrive

YouTube is 🔥 y'all!  How do I know? 

✔ It’s been instrumental in building my reputation as a social media expert.
✔ It’s helped me attract loyal fans & NEW clients.
✔ It’s even where I met my husband!

How can you put video to work for your business (& personal life!) on the platform, too? YouTube expert Trena Little reveals her strategy in this week’s episode. So listen up!

In this episode of the podcast, we talk about: 

• Trena's sage advice for getting started with YouTube
• How Trena first discovered the "most powerful marketing" she'd ever seen on YouTube
• Why you shouldn’t feel bad if you’re not a natural vlogger
• Should you have separate channels for talking about your personal life & biz?
• Where to send viewers: your website or your other videos?
• The #1 thing you need to perfect in order for your video to be successful
• The factor that determines how long your video should be
• Where the "golden number rule" of 10 minutes came from
• What Trena's "Firework Approach" is & how can you use it to make YouTube (& your biz) happy
• Trena's trick for juggling raising two small kids, running two businesses, and crushing it on YouTube
• Unpacking "watch through" & how to measure your audience retention
• Trena's exact-numbers formula for getting your video to GO VIRAL
• Her surprising tip for repurposing your YouTube videos into Reels
• Where to promote first: Instagram Video or YouTube

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

As a YouTube strategist, Trena, who has a  Master’s Degree in Business, helps online business owners develop a YouTube strategy that allows them to scale their business by driving more traffic to their offers with the right videos! She creates YouTube videos that work for her 24 hours a day 7 days a week, so she doesn’t have to!

Website: https://www.trenalittle.com/
YouTube: trenalittle.com/youtube
Instagram: https://www.instagram.com/trena_little/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/190

Let’s talk about the social media trends of 2024. The ins, the outs, and everything in between.

There’s a lot that’s about to change on social media in 2024. From the shift from “link in bio” to interactive comments-driven engagement to chasing micro-success instead of viral fame, some change will take some getting used to, and other trends and strategies are loooooong overdue. 

Let’s go all in on social media trends so you can ignore what needs to stay behind in 2023 and shift your strategy to what will get you results on social in 2024.

In this episode of the podcast, I talk about: 

• Strategies over tactics
• Retiring “link in bio” for something better
• Decline of "insta-perfect" culture
• The Stanley Cup marketing strategy shift
• Human touch instead of overly calculated messages
• Shift from “how to” to “how I” content
• The LinkedIn Jumpstart Challenge

…And More!

This Episode Was Made Possible By:

2024 LinkedIn Challenge

Learn the LinkedIn Strategies that focus on building community, NOT empty attention, at the FREE 5-Day LinkedIn Challenge for Founders, Biz Owners, & Content Creators and give your LinkedIn a makeover, focusing on what really matters: meaningful and profitable connections!

From January 15-19, invest 5-days of rewarding work into setting your business up for a major success shift on LinkedIn. Join us here: https://onlinedrea.com/linkedin 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/288 

As controversial as we all know it is, artificial intelligence is here to stay. 

So as digital marketers, how do we use it thoughtfully and mindfully? 
Joining me to dive deeper on this subject is the brilliant tech educator and author, Avery Swartz.

We're taking a closer look at generative AI tools like ChatGPT and their role in marketing and client services.

We explore AI's probability-driven predictions, compare it to an "autocomplete on steroids," and discuss its limitations, especially its lack of self-awareness. We don’t shy away from the ethical dilemmas surrounding AI, from integrity and environmental impacts to copyright issues. 

On top of so much more, we touch on the future of AI in marketing and society, and Avery’s thoughtful approach to technology.

So listen in as we shed light on both the potential and the pitfalls of AI in business and marketing with the always-insightful Avery Swartz. 

In this episode of the podcast, we talk about:

• Avery's transition from web design to tech education
• Very real AI hallucinations
• How to use AI tools like ChatGPT without compromising integrity
• The importance of human creativity and critical thinking in the AI era
• The future of AI in marketing and its potential impact on businesses
• The balance between productivity and societal wellbeing

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Social Media Day Summit

Social media is not dead. It is simply evolving. And that's what we're exploring at the Social Media Day Summit. Join me and my fellow experts on June 30th as we dive into innovative strategies and timeless tactics designed to empower social media marketers, freelancers, agency owners, and anyone else ready to take their social media strategy to the next level.

Grab your ticket today for $10: https://onlinedrea.com/smd/

About the Guest:

Avery Swartz is the founder and CEO of Camp Tech, and author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing. Avery is the resident tech contributor on CTV Your Morning and is regularly heard on CBC Radio.  Avery was ranked number 5 on Search Engine Journal's Top 50 Women in Marketing list and hosted the AI Meets World podcast from Microsoft and the Globe and Mail Content Studio.

Websites: https://averyswartz.com/ and https://www.camptech.ca/
Instagram: https://www.instagram.com/averyswartz/, https://www.instagram.com/camptechco/
LinkedIn: https://www.linkedin.com/in/averyswartz/, https://www.linkedin.com/company/camp-tech/ 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/309

What’s actually working on social media this year? 

I’m breaking down the latest Metricool study (analyzing 21 million posts!) to see what platforms are growing, which ones are struggling, and what all this means for your marketing strategy.

If you’re tired of guessing what works and want to know exactly where to focus your marketing in 2025, this episode breaks it all down.

In this episode of the podcast, I talk about: 

• The fastest-growing platforms right now (one of them may surprise you!)
• Why Reels reach is dropping but Instagram posts are up
• How LinkedIn engagement skyrocketed by 99%
• The platforms small accounts should focus on for faster growth

...and more!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/345

What's the secret to transforming your Facebook group from a ghost town to a buzzing, engaged community?

I’m chatting with Facebook groups with expert Christina Jandali and she's giving us a masterclass for building community online.

We explore practical strategies for growing and engaging with Facebook groups, discussing the nuances of maintaining active communities and reviving inactive ones. 

Christina shares her insights on balancing engagement with authentic connections and offers tips for creating purposeful, conversational content that resonates with your audience.

In this episode of the podcast, we talk about:

• Christina's transition from finance to online business
• The impact of community and connection in Facebook groups
• How to ask better pre-join questions
• Using mindless questions to set up your community for real connections
• If it’s worth reviving an inactive Facebook group
• How to make money using Facebook groups

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

The Feed Private Podcast

The Feed Private Podcast is for business owners who want to go deep into the weeds of social media without feeling (or getting) lost.

Social Media is constantly evolving, so it’s super easy to get left behind, but with The Feed Private Podcast, not only will you stay informed, you will come away from each episode with actionable insights on what your business can to do stay ahead of the social media game: https://onlinedrea.com/the-feed/ 

About the Guest:

Christina Jandali is a confidence-boosting, cash creating Business Growth Strategist who helps coaches and course creators build a raving fan base and produce scalable profits by hosting a free Facebook group. 

She is a self-made millionaire who started her business from ground zero during maternity leave from her corporate job when she decided it was time to build her own dreams, not someone else's. She's since sold thousands of digital products and programs in more than 68 countries.

Website: http://deliveryourgenius.com/  
Facebook: https://www.facebook.com/DeliverYourGenius  
Instagram: https://www.instagram.com/christina.jandali

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/312

Should your business be using Facebook Ads and how do you get started without dumping tons of money into Facebook and risking it all going to waste?

Facebook ads, just like social media algorithms, have changed, and the age of putting $1 in and getting $100 back has passed. But that doesn’t mean Facebook ads still can’t be wildly effective for your business. Yes! Even with the iOS updates!

Emily Hirsh breaks down everything you need to know about Facebook ads in this interview. 

In this episode of the podcast, we talk about: 

• How to know if you’re ready to start investing in ads
• The first thing you need to have in order to be successful with ads
• How to measure if it’s working and scale your ad spend
• What to do if your ads stop working
• How the iOS update is impacting ad strategy

…and more!   

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest:

Emily Hirsh is a leading Digital Marketing Strategist, CEO & founder of Hirsh Marketing, and creator of The Hirsh Process. Hirsh Marketing works with influencers and game-changing entrepreneurs to grow their businesses and generate revenue using cutting-edge marketing strategies and killer creative.

Emily has assembled a top-level team of 25+ strategists, copywriters, graphic designers, and marketers who help remove overwhelm and allow entrepreneurs to stay in their zone of power. Through The Hirsh Process, Emily and her team continue to launch million-dollar campaigns and generate hundreds of thousands in ROI for her clients, every month. They’ve managed over $26 million in ad spend and generated over $106 million in revenue for their clients.

Website: https://www.hirshmarketing.com/

Instagram: https://www.instagram.com/emilyhirsh/

Facebook: https://www.facebook.com/hirshmarketing

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/161

2020 is almost here and the new year is a great time to really think about what’s working along with what new strategies you can try for your social media presence. Join me as I review my own journey through 2019 as well as social media marketing trends for 2020. Learn the difference between social media strategies and tactics, my predictions for overall marketing shifts in 2020 and 3 tactics important for those shifts, my Word of the Year and I how I plan to show up for my clients in 2020!   

In this podcast episode, I share: 

• Understanding the difference between posting tactics and your marketing strategy on social media
• Why I believe social media will shift away from its current broadcasting style 
• 3 tactics to increase intimacy in your 2020 social media strategy  
• Tactic 1: Create a plan for your Facebook and/or Instagram Stories  
• Tactic 2: Consider a strategy for how to use Live Video 
• Tactic 3: Integrate Direct Messaging for more 1:1 interactions and referrals   
• Why you need to know what “Dark Social” means 
• Why I chose “Loyalty” as my Word of the Year for 2020 
• My plans to deepen my relationships with current and new clients 
• Why I’m committing to offline activities in 2020 

Memorable Quotes:

• “I predict the overall shift in social media marketing in 2020 is going to be a desire for intimacy on social media. People want connection. People want community.”
• “I’m becoming a referral resource for my clients...I want to be the connection for them to those other people who can really help them with their business.” 

Links Mentioned:

Episode 24: 

https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/

Episode 25: https://onlinedrea.com/podcast/how-to-combat-overwhelm-and-negativity-on-social-media/

https://www.theatlantic.com/technology/archive/2012/10/dark-social-we-have-the-whole-history-of-the-web-wrong/263523/

https://www.convinceandconvert.com/social-media-strategy/what-is-dark-social/

https://www.socialreport.com/insights/article/360000663006-9-Digital-Marketing-Trends-That-Will-Own-2020

This Episode Is Made Possible By:

• Social Report: The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Ever feel like throwing your phone out the window because social media just feels too overwhelming? 

Trust me, I've been there. 

In this episode, I opened up about hitting that social media wall and the steps I took to climb over it. I'll share my own story of burnout and how I learned to set boundaries with notifications, cultivate a healthier approach to digital engagement, and why focusing on meaningful content and connections has transformed my relationship with social media. 

And don't miss this.

I've got a major announcement coming in episode 300 that you'll definitely want to hear!

In this episode of the podcast, I talk about: 

• My social media mindfulness wakeup call 
• How 40 clients led me to shut off my notifications
• My approach to creating a balanced and intentional social media routine
• A LinkedIn Story about patience in client acquisitions on social media
• Social media mindfulness and its role in preventing burnout
• A tease to the Big Announcement in episode 300

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Instagram Mindset Guide

Here’s the thing, you probably know that social media is a powerful tool and you know that when wielded correctly, it can connect you with the right people. You also know that consistent contributions lead to success on the platform. But not at the expense of YOU.

Grab the FREE Instagram Mindset Guide and discover 3 key mindset shifts to improve your Instagram marketing skills: https://onlinedrea.com/instagram-mindset/ 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/299 

It’s the question on everyone’s mind… Should I be using Instagram Reels in my business? 

Well, the answer isn’t as straightforward as you might think… Because, YES, it all depends on your unique business needs and strategies. Reels can be a massively powerful tool for certain businesses, and for other businesses... it just doesn’t make much sense to get into Reels. 

So how do you know if Instagram Reels is a tactic you can use in your business strategy? By answering three very important questions...

In this episode of the podcast, I talk about: 

•  What the heck Instagram Reels is 
• The differences between TikTok and Instagram 
• Strategies vs Tactics
• The 3 key questions to consider before jumping into Reels for your business
• How Social Media Managers can apply this with clients. 

…and more!   

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster

The LinkedIn Jumpstart Challenge
Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021: https://onlinedrea.com/linkedin

Join us for our Instagram Reels Workshop with Libby Collett https://onlinedrea.com/reels

Go to the show notes for all the resources mentioned in this episode - https://onlinedrea.com/132

Welcome to another episode of the Savvy Social Podcast! Today I’m talking with special guest Courtney Chaal. I love following Courtney on Instagram because she always shares such valuable and engaging content! Check out our conversation and learn easy, tangible ways you can use social media to start increasing your sales traffic.    

In this podcast episode, we discuss:

• How Courtney got started in the online business space
• Courtney’s “Yay for Clients” program and the value of signature services
• How Courtney creates content on social media to build her online community  
• The importance of keeping your content simple, engaging, and entertaining
• Why Courtney focuses on questions in her coaching business
• Courtney’s process for making and using video content on YouTube
• The differences and benefits between using Instagram and YouTube
• Courtney’s social strategy and belief surrounding  “playing the game of business”
• How Courtney uses social media to drive more traffic to her sales funnels
• The value of being you and engaging with others as a real person

About Courtney Chaal:

Courtney Chaal is the founder of The Rule Breaker's Club where she teaches women how to package and sell their brilliance. She’s pretty much the only person who can make writing sales pages fun (hint: it involves rainbows and pots of gold).

Her work has been featured on Inc.com, FastCompany.com, CreativeLive, and the Huffington Post. She’s from Michigan, started her business in Paris, and currently lives in Vancouver, BC with her new husband, Mohammed. 

Connect with Courtney:

www.intstagram.com/courtbourtinc

https://www.facebook.com/rulebreakersclub/

www.twitter.com/courtbourtinc

http://www.rulebreakersclub.com/attract-clients/

This Episode Is Made Possible By:

Social Report: The world’s most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Raise your hand if you’re an introvert! I’m actually a huge introvert so I know firsthand how difficult it can be to put yourself out there for the sake of connecting with others. Even if you’re not an introvert, chances are you’ve had your own struggle with creating meaningful connections. Heidi Taylor explains how really knowing your client makes connecting easier and she sheds some light on how to find your place in the online world!     

In this podcast episode, we share: 

• How Heidi’s coaching business was born
• The role social media plays in Heidi’s search for clients
• How Heidi determines who she wants to connect with 
• Advice for finding the right groups and where you belong online  
• How Instagram Stories has helped Heidi share her message 
• Suggestions for overcoming challenges with experimentation 
• How Heidi helps clients understand and improve their communication styles 

Memorable Quotes: 

• There’s no straight line; I haven’t met anybody who’s had a straight line to entrepreneurship.  
• I take my cues from the person I’m connecting with. 
• Sometimes the magic happens in just listening.
• Do I feel like this a place where my voice has space and it matters and it’s going to be taken care of and supported?
• Just keep showing up and keep watching your growth.  
• It takes so many more tries than one. And that’s okay. It’s part of the journey.  

Meet Heidi Taylor:

Heidi Taylor is what happens when a sales coach collides with a life coach. Heidi works with non-linear, altruistic, solo, service-based business owners and caring people. Ya know, those on the opposite end of the sleazebag spectrum. Her style is relational. Her system is proprietary. And her approach is a yin yang of both kind and direct. She has over ten years experience running businesses, both off and online. For the full dirt on business coaching with Heidi, find her at heiditaylor.ca.

Connect with Heidi:

https://www.instagram.com/heidilistening/?hl=en

https://www.facebook.com/heidilistening/

https://twitter.com/heidilistening

https://www.linkedin.com/in/heiditaylorbusinesscoach/

Mentioned on the Show:

Beyond the Podcast Summit: https://www.aweber.com/beyondthepodcast.htm?utm_source=awpartnership&utm_medium=em

Sept 18 @ 11 am

Get expert advice to take your podcast to the next level.

This Episode Is Made Possible By:

Social Report: The world’s most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

There’s a new app on the block, and it’s looking to bring real authenticity back to social media.

I’m talking about BeReal. The notification-centric, dual-camera using, no-filters-allowed app that wants to connect friends, not followers.  

I’ve done my research and tested out the app for the past few months, so now I’m ready to report back and tell you if it’s worth your time, especially as a tool to grow your business.

Check out what I learned about the fastest-growing social media apps on the market.

In this episode of the podcast, I talk about: 

• Living life without filters
• Why their warning made me smile
• BeReal’s Innovative Notification Approach
• Why BeReal isn’t for influencers
• Chipotle’s BeReal Experiment
• What Gen Z gets right about social media
• How biz owners can benefit from BeReal
• My likes & dislikes about the BeReal
• Why BeReal is a complementary strategy
• The future of BeReal

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/229

Here’s proof that just getting started can be the catalyst for amazing business growth.

In this episode of the show, my guest speaker, workshop host, and brand consultant, Monique Bryan, shares her inspiring journey from breast cancer survivor to becoming a successful businesswoman and rockin’ it on Instagram. 

She shares her juicy secrets for powerful personal branding, the evolution of Instagram, and the importance of authenticity and relatability in social media marketing while still keeping your life separate. 

Monique also discusses her strategies for content creation, live streaming, and building a business with lasting impact. 

Listen in to this insightful and empowering conversation.  

In this episode of the podcast, we talk about: 

• Launching a business while on your sick bed
• Forced vulnerability 
• The "dirty thirty live" approach to building a brand
• Being bingeable instead of viral
• Being personable on social while protecting your privacy
• Monique’s juicy and delicious barometer

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Digital Brain PowerPack

Your past content has stories, insights, and value that deserves another day in the spotlight.

The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/ 

About the Guest:

Monique has a BA in fashion design, three startups under her belt (so she knows a bit about entrepreneur life) and has developed programming in partnership with companies throughout Asia and exciting global brands like PayPal, Burberry, Toms Shoes and Shopify. Bringing over 15 years of top-level industry experience in the areas of product development, entrepreneurship, branding, business development, and personal styling today, Monique runs a successful personal brand consultancy while being a brand herself. When you work with her, you’re getting a creative director for your brand. She will show you how to clarify your communication, build your unique brand personality and up-level your style profile so you can amplify your credibility in your industry.

Monique is a breast cancer survivor and has grown an engaged community of over 17,000+ people on social media, while in remission. She is a wife, a new mom, and the host of a 5 Star rated Podcast, The Juicy CEO. She speaks on international stages and has been featured on Global Television, in Entrepreneur magazine, Elle, Bustle, and countless podcasts.
 
Her motto is, “Our personal brand is all we have, so it is your job to control the message going out about you.

Follow Monique on Instagram @moniquebryan_co  or visit her website www.moniquebryan.com

Website: https://www.moniquebryan.com  
Instagram: https://www.instagram.com/moniquebryan_co/  
LinkedIn: https://www.linkedin.com/in/moniquebryan 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/292 

On this episode of The Savvy Social Podcast, I’m sharing my interview with the founder of Greatest Story Creative and host of the Branding with Friends podcast, Annie Franceschi. 

This former Disney Storyteller went all-in on what works and what to avoid if you want to grow your business on LinkedIn. We talked content creation pillars and boring LinkedIn profiles, and I shared my three biggest tips for success on LinkedIn.

So if you are a coach, consultant, or service-based business owner, LinkedIn is the perfect platform to focus your social media energy on so you can find the clients and customers that will help your business thrive.

In this episode of the podcast, we talk about:

• Why content on LinkedIn has legs
• The FIRST thing to think about before you post on LinkedIn
• Choosing clarity over clever
• Treating LinkedIn like a search engine
• Revenue vs. Reactions
• My Big Five Social Media Content Pillars
• Time limits for content creation

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Special thanks to:

Annie Franceschi, host of Branding with Friends Podcast

Listen to the original episode here: https://www.greateststorycreative.com/biz/ep28-linkedin-posts-and-branding 

Website: https://www.brandingwithfriends.com/

Follow Annie Franceschi on social media:
Facebook: https://facebook.com/greateststorycreative
LinkedIn: https://linkedin.com/in/anniefranceschi
Instagram: https://instagram.com/annie.franceschi

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/233

Over the past few years, I’ve seen my students and clients reach their goals faster and with less energy.

➡️ They’re posting less and getting more results.

➡️ They’re connecting with quality people (and they’ve left the vanity numbers behind).

➡️ They’re having actual conversations with potential clients, collaborators, and partners.

And this is all because of LinkedIn.

In this episode of the podcast, I talk about: 

• Some of the BIG changes LinkedIn made this year
• 7 reasons to consider LinkedIn Marketing in 2021
• LinkedIn’s stance on building community

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

The LinkedIn Jumpstart Challenge

Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021.

https://onlinedrea.com/linkedin 

Go to the show notes for all the resources mentioned in this episode - https://onlinedrea.com/130

Pouring more and more money into Facebook ads but not seeing the same returns you used to? You’re not alone. But you’re not stuck either…

Because there’s massive potential for success on another (NEWER) platform: 

TikTok! Y’all know I’m obsessed. And so is the world, which means there’s a huge audience for your offer there. The best part? I’ll let TikTok ads pro Will Perry tell you in this episode. 

In this episode of the podcast, we talk about: 

• The BIG change that disrupted Facebook advertising (& shifted Will's focus to TikTok more)
• Why being proactive and prepared is so critical to social advertisers
• TikTok's other MAJOR advantage over Facebook
• Attention online course creators! Here's why you should consider TikTok advertising
• 3 specific TikTok trends to follow NOW
• Will's warning about using branded content across all the social platforms
• Sales funnels --- does what works on Facebook convert on TikTok too?
• What are "spark ads" and how can they guide your TikTok creative strategy?
• #1 thing new brands should establish before investing in TikTok ads
• Which platform Will leverages the most for advertising his agency (hint: the answer might surprise you!)
• His predictions for the future of TikTok advertising
• TikTok ad compliance 101 (is the platform stricter than Facebook?)
• Bonus! Where you can learn to up your TikTok advertising game.

…and more!   

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Will Perry is the CEO+CMO of REASON Agency, an eCommerce growth consultancy. He is dedicated to accelerating growth for eCommerce businesses through 13 years of experience and REASON’s unique and unequaled optimization strategies.

Websites: www.creativetestingmastery.com, www.reasonagency.co

LinkedIn: https://www.linkedin.com/in/will-perry-4a483958/

Facebook: https://www.facebook.com/williamperryofficial

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/208

I’m thrilled to share my guest episode on the Podcast Babes Podcast with Anne Claessen!  

In this conversation, we dive into how to use social media to attract podcast sponsors and amplify your show’s growth. I share my journey of landing a podcast sponsor within my first 20 episodes, my unique Costco sample strategy for promoting episodes, and tips for creating social media posts that offer value even if people don’t click through.  

If you’ve ever wondered how to make your podcast irresistible to sponsors or want creative ideas to grow your audience, this episode is packed with actionable insights you won’t want to miss!

In this episode of the podcast, we talk about:

• Landing podcast sponsors using social media strategies
• Creating value-first social media posts for engagement
• Monetizing podcasts through creative and unique approaches
• Promoting podcasts with the Costco sample method
• Using podcasts to build trust and attract clients

…And More!

Special thanks to:

Anne Claessen, host of The Podcast Babes

Listen to the original episode here: https://thepodcastbabes.com/savvy-social-media-tactics-to-attract-sponsors-featuring-andrea-jones/

Website: https://thepodcastbabes.com/

Connect with Anne on social media:
Instagram: https://www.instagram.com/thepodcastbabes/
Facebook: https://www.facebook.com/The-Podcast-Babes
LinkedIn: https://www.linkedin.com/in/anne-claessen/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/338

A lot has changed in the social media world but it still remains a powerful tool to launch your newest offer. But before you start your launch, I want you to think about all the things you need to have prepared beforehand. 

We get so excited about the launch itself, that we forget all the time and energy that needs to go into actually marketing that product. You’d be surprised just how much time it takes to properly promote a successful launch. If you want it to stand out from the hundreds who are also sharing their message on social media this podcast is one to tune in to.

In this episode of the podcast, I talk about: 

• The importance of repeating your message on social media
• The number one challenge people face when launching on social media
• Different stages of the buyer's journey
• How much time should you give yourself to launch

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/136

Social media can show you all the love one day and make you feel ghosted the next. Sound familiar? If you’ve ever been frustrated with social media to the point of thinking it’s just not for you, don’t worry—you’re not alone. Thankfully, there is hope and I’ve got 3 key ways to grow your social media audience!   

In this podcast episode, I share: 

• Key 1: You must have the right mindset in order to grow your social media audience
• Key 2: Consistency, consistency, consistency; have good habits and show up regularly. 
• Key 3: Have a solid message that makes people feel connected to you.  

Memorable Quotes:

• You have to believe that what you want IS possible or it’ll never happen. 
• Isn’t it amazing that you have ANY followers at all? Isn’t it amazing that ANYBODY is looking at your content? 
• Most of the people you come in contact with on social media are NOT your people.
• Go into social media with the mindset of being open to connections and seeing where those connections go.  
• Consistency is so important to measuring results so you can see the impact of what you’re doing. 
• If you can’t tell me why what you say matters, you need to go back to the drawing board.  
• We’re either making music or making noise --Donald Miller 

Links Mentioned: 

https://savvysocialschool.com/

This Episode Is Made Possible By:

Social Report: The world’s most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

It’s no secret the 2016 US Presidential Election caused emotions to explode both in-person and online—and, unfortunately, the political drama has kept churning over the past 4 years. Thankfully, it’s not too late to take steps now to weather whatever storm the 2020 election brings! 

Listen in and learn why it’s important to prepare yourself for the emotions that will follow the election, establish boundaries that will create structure for your business, and how to face any election drama that comes your way with eyes wide open and tools in place to stay intentional and ready to keep moving forward!  

In this podcast episode, I share: 

• How business owners and content creators can handle the divisiveness of the US election 
• The power of being prepared to handle the emotions of others on social media  
• Details about different opportunities to help emotionally prepare for the election 
• Advice for giving yourself grace and tightening your boundaries on social media to address problems and keep growing your business  

Memorable Quotes:

• “I love social media; I love the opportunity it provides for connecting with people who I would have never met.” 
• “Go into it with a full understanding of what’s going on: we can’t deny it or ignore it...we have to deal with the emotions on social media.” 
• “If you are going into a situation where it was emotionally draining, give yourself 10 minutes to process that instead of ignoring it.”
• “Be intentional about your reasons for even being on social media in the first place.”

Links Mentioned:

Social Media Unwind  

Meditation for Anxiety during the Election 

This Episode Is Made Possible By:

• Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Is work-life balance a myth?

It depends on how you define it. And if you’re like a lot of business owners, your expectations could leave you burnt out and unhappy.

Serial entrepreneur Stacy Tuschl joins me on this week’s episode to share her secrets to feeling balanced (even while running several multi-million dollar businesses AND even in the midst of chaotic shifts like the pandemic).

Plus, how she applies her proven approach to leveraging social media for biz growth. Listen now.

In this episode of the podcast, we talk about:

• How, at just 18 years old, Stacy turned her passion into a multi-million dollar business she still runs today.
• 3 questions to ask when your business needs to pivot (quickly) because of massive shifts like the pandemic.
• Stacy's secret to work-life balance as a mother and serial entrepreneur.
• Her warning about comparing your business (and life) to those of others.
• An inside look at the dynamic team of creators behind Stacy's powerhouse social media presence.
• Her practice for showing up personally across all her social content (even the pieces her team handles).
• Stacy's formula for measuring her return on investment in social media.
• The importance of diversifying your social media strategy: paid AND organic; varying paid platforms; strategic partnerships; and more.

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Stacy Tuschl started her own business at the age of 18 in her parents' backyard and turned that company into a multi-million dollar business she still runs today.  Stacy is a bestselling author, and founder of the Foot Traffic Formula - helping small businesses around the world get more customers in the door.  The Foot Traffic Podcast now has over 1 million downloads and is frequently on the top 30 of all marketing on iTunes where she’s interviewed guests like Suze Orman.  Stacy was named the 2019 Wisconsin Small Business Person of the Year by the United States Small Business Administration.

Website: https://stacytuschl.com/

Facebook: https://www.facebook.com/stacytuschl

Instagram: http://www.instagram.com/stacytuschl

LinkedIn: http://www.linkedin.com/stacytuschl

Pinterest: http://www.pinterest.com/stacytuschl

Podcast: https://stacytuschl.com/podcast/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/176

If you’re currently a freelance social media manager, you might be wondering what’s the next step? How can you expand your business when you’re only able to manage so many clients? 

An agency model might seem too scary of a leap to make but it made all the difference in my income, my clients, and how I’m able to spend my time, and it can do the same for you too! I’m sharing how running an agency has changed my business and why you should consider growing from freelance to agency as well. 

In this episode of the podcast, I talk about:

• Going from charging $100 a week to 4-figure packages
• Why I chose to shift from freelancer to agency
• The benefits of having an agency
• The false comfort of being flexible with your services
• Where to find support in making the change from freelancer to agency

…and more!   

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/153

Is being authentically you really enough to build a sustainable business online when we’re surrounded by big personalities and influencers? And how exactly does sharing our personality impact our sales and lead to more customers?

During this interview with Tolu Michaels, she breaks down just how important clear messaging and personal branding is and how it can help you stand out from the crowd and attract people to your business.

In this episode of the podcast, we talk about: 

• The importance of a clear message and brand 
• Going beyond a list of tasks to describe what you do
• How much personality you should be sharing with your audience
• How sharing your personality impacts your sales funnel and lead generation

…and more!   

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Tolu Michaels is a digital entrepreneur and personal brand strategist, who teaches how to position yourself as a valuable expert so you can attract quality clients and impact lives profitably.

She's also the author of “Show Up” - a blueprint for creating a profitable brand while doing work you love, with clients you like.

Through her work with hundreds of clients, she’s concluded that you can be seen, heard, and hired without losing yourself or compromising your values. In fact, the more you put “you” into your work, the more you’ll get people to notice, trust you and pay what you charge.

According to Tolu, the world needs what you have, but how you show up influences what they’ll pay for it.

Website: https://tolumichaels.com/

Instagram: https://www.instagram.com/tolumichaels/

LinkedIn: https://www.linkedin.com/in/tolumichaels/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/163

On this episode of The Savvy Social Podcast, I’m sharing my interview with Michelle Mazur on the Rebel Uprising Podcast.

And we talked about one of my favorite subjects: content repurposing. 

I’ve been talking about digital brains, repurposing, and remixing all year long, so I was more than happy to talk to Michelle’s audience and get into the weeds of content repurposing and how to dive into the analytics to know how your content is performing.

In this episode of the podcast, we talk about: 

• Finding gold in a crap ton of content
• How pregnancy #1 inspired my repurposing
• How to know what to use and what to retire
• What I like to geek out about
• Content Waterfalls
• Doing what the big companies do

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit

Special thanks to:

Michelle Mazur, host of Rebel Uprising Podcast

Listen to the original episode here: https://drmichellemazur.com/2023/08/andrea-jones.html 

Website: https://drmichellemazur.com/ 

Follow Michelle on social media:
LinkedIn: https://www.linkedin.com/in/drmichellemazur/ 
Threads: https://www.threads.net/@drmichellemazur 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/283 

How do you grow your audience on social media without ads? The key is networking! I’ve used social media networking as the foundation of my social media organic growth strategies for myself and my clients over the years. The premise is simple: meet people on social media who would potentially give you money for your “thing.” Simple yet incredibly challenging to execute because as soon as we start talking about what we do, it can feel… icky. So how do we, as creatives and business owners, connect with people in such a way that still helps us move the needle?

In this episode, I cover:

• How to network without feeling spammy
• How to leverage Facebook groups specifically
• How to be professional yet stay true to yourself
• How much time to spend on all of this

And more! Hang out with me as we take a peek into the world of being friendly on social media (without being a total weirdo).

I also invite you to join me for my upcoming webinar: Why Your Social Media Isn't Growing & How to Fix That TODAY. Join me live on June 25th or 27th to learn how to find your ideal customer or client online: https://onlinedrea.com/webinar

Links Mentioned:

Connect with me on LinkedIn:  https://linkedin.com/in/onlinedrea

Join the free Facebook Group: https://facebook.com/groups/savvysocialcrew

Building a StoryBrand by Donald Miller https://amzn.to/2MJgiil

This Episode Is Made Possible By:

Social Report: The world’s most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

I'm taking you behind the scenes to reveal some major shifts happening in my business, especially with the Savvy Social School. 

I'll be unpacking the reasons behind our move from an open membership model to a focus on individual products. So brace yourselves because I'm getting real about everything—how member feedback shaped this decision, the challenges of live events, and even how my personal life, including a new pregnancy, influenced the direction of our business. 

Plus, I get transparent about the financial nudges that pushed me to this big pivot. If you think this is just a story about the Savvy Social School's evolution. Think again. 

It's a deep dive into the tough decisions and the path to alignment between business goals, personal capacity, and the ever-changing marketplace that all businesses have to face at some point. 

So tune in to get the nitty-gritty on the lessons learned and discover the exhilarating next steps for our community.

In this episode of the podcast, I talk about: 

• Addressing confusion about the Savvy Social School waitlist
• Why this new focus is best for my business right now
• The feedback and community trends that helped me make the decision
• A beautiful thing that has happened since changing models
• The Future of the Savvy Social School 

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Fab Fiesta

To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. 

For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I’m slicing prices by 50%. Want in? https://onlinedrea.com/birthday/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/302 

Ever feel like your brand is just blending into the background? Or like you’re stuck under some kind of invisibility cloak (but not the cool kind from Harry Potter)? Well, good news—Chloé Nwangwu is here to help you break out of that! In this episode, we’re diving into why it’s time to stop calling yourself “underrepresented” and start seeing yourself as underrecognized.

Chloé, who started her career in international conflict resolution (no big deal, right?), shares how branding goes way beyond logos and color palettes. We’re talking about how branding and marketing work together to shape the way others treat your business—and how to create those memorable anchors that make your brand stick.

Plus, we’re throwing out ideal client avatars once and for all. Seriously, we’re done with those.

In this episode:

• Branding vs. marketing—what’s the real difference?
• Why “underrecognized” > “underrepresented”
• How to create branding that sticks
• Storytelling that actually drives action
• Ditching ideal client avatars for good

… and more! 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

About the Guest:

Known as the Brand Scientist, N. Chloé Nwangwu is the director of NobiWorks, a brand visibility consultancy rooted in behavioral science. She unabashedly believes brands and visibility strategies not built with power dynamics and biases in mind should consider disappearing from this plane of existence.

That’s the Thanos snap treatment for the nerds out there.

NobiWorks equips underrecognized brands with visibility strategies and systems scientifically formulated to help them neutralize visibility biases while commanding — and keeping— attention in an increasingly crowded marketplace. Everything you do to be better seen, heard and understood should work. Full stop. And it is her personal mission to make that so.

Most recently, she advised the first refugee delegation to the UN.

Website: www.nobiworks.com 
Instagram: http://instagram.com/nobiworks
LinkedIn: https://www.linkedin.com/company/nobiworks/, https://linkedin.com/in/nwangwu

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/327

If you’ve ever felt like a marketing hot mess, you’re in for a treat. 

I have the incredible Lucy Reyes from Cheers to Productivity joining us. Lucy’s journey from a burnt-out corporate employee to a productivity expert is both inspiring and full of practical insights.

In this episode, we’ll explore how to automate your marketing tasks efficiently, the power of tools like Trello and Zapier, and the crucial balance between automation and the human touch. Lucy shares her top tips for identifying the small, repetitive tasks you can start automating today, and how to avoid common pitfalls. 

Plus, we discuss the importance of rest and mindfulness in maintaining productivity. If you're ready to make your marketing more efficient and less overwhelming, this episode is a must-listen. 

In this episode of the podcast, we talk about:

• The surprising journey that led Lucy Reyes to become a productivity expert.
• The key to identifying which marketing tasks to automate first
• How small automations can have a big impact on your daily workflow
• The common mistakes people make when setting up automations
• How Trello can transform your marketing strategy
• Why balancing automation with a personal touch is crucial for business success

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Digital Brain PowerPack

Your past content has stories, insights, and value that deserves another day in the spotlight.

The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/ 

About the Guest:

Lucy Reyes is a wifey, mama of two, a Productivity + Trello Strategist, course creator, podcaster, membership owner and the founder of Cheers to Productivity. (Does having multiple hats sound familiar? LOL). In 2020, she left her corporate career to go all in and use her Business degree and 8+ years of experience in a much more meaningful way. Now, her passion lies in helping online business owners maximize their efficiency and increase profits without doing more. ♥ You don’t need to ‘do it all’ - you need to do it well. ✨

Website: http://cheerstoproductivity.com/  
Instagram: https://www.instagram.com/cheerstoproductivity/
LinkedIn: https://www.linkedin.com/in/cheerstoproductivity 
Cheerful Productive Chats Podcast: https://cheerstoproductivity.com/podcast/ 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/314

The world is Quiet Quitting, and it may be time for you to jump on the bandwagon.

One of the best places to add this trend to your life is in your marketing strategy. It’s time to quiet quit the hustle every day and jump on every trend style of marketing–it may even need to be retired completely.

Not only is it a good decision for your profit, but it is a sign that you are ready to protect your time, energy, and mental health. Because if you don’t, who will?

Listen in as I break down the truth behind quiet quitting (I’m a big fan) and how it can completely change how you approach your business and life. 

In this episode of the podcast, I talk about: 

• Why I’m a huge fan of quiet quitting
• What quiet quitting really means (it has nothing to do with quitting your job)
• What quiet quitting really isn’t (it’s not about laziness or hustling)
• The Pandemic Reset
• Why doing more is not the secret to a successful marketing pivot
• Avoiding Long-term Start-Up Hustle Mode
• The risk of NOT setting better boundaries
• What you add to your biz when you quiet quit
• The downside of quiet quitting your marketing

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/222

Want proof that you can make money AND save time and energy by creating valuable content you can easily repurpose in multiple ways? Joe Sanok visits with me and breaks down what he’s been doing on social media, what he recommends for his clients, different ways you can reuse LinkedIn and Facebook Live content to reach a larger audience, and how to market it in a way that makes implementation fast and easy for your clients!   

In this podcast episode, we share: 

• How Joe created podcast episodes from LinkedIn groups 
• Joe’s process for creating and packaging valuable content ready to sell 
• Advice for finding the content your audience wants and growing your network    
• Experimentation mindset vs. Pass/Fail mindset    
• Joe’s approach for creating FB Live content and how to strategically repurpose content   
• Joe’s strategy for outsourcing his social media  
• The difference between responding as a brand vs. a solopreneur 
• The benefits of using Doodly videos
• Details about Joe’s Podcast Launch School  

Memorable Quotes: 

• “...It's a difference between an information gap versus an implementation gap; to implement, it’s speed..it’s not whether or not the info’s there; it’s let’s get some speed going here and tell you what to do.”
• “You should never be on a social media that you hate. Start with social media you enjoy.” 
• “The more we can set aggressive boundaries on our schedule, the more we can get done.” 
• “Fall in love with the pain and the people before you pitch the product.” 

About Joe:

Joe Sanok is a keynote and TEDx speaker, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast. With interviews with Pat Flynn, John Lee Dumas, and Lewis Howes, Joe is a rising star in the speaking world!

Joe is a writer for PsychCentral, has been featured on the Huffington Post, Forbes, GOOD Magazine, Reader’s Digest, Entrepreneur on Fire, and Yahoo News. He is the author of five books and has been named the Therapist Resource top podcast, consultant, and blogger.

Connect with Joe:

Website

Instagram

Facebook

Twitter

Links Mentioned:

Freebie: over 30 resources (including guides, e-books, checklists, etc.) to help users start, grow, and scale their private practices.

Doodly

Podcast Launch School

This Episode Is Made Possible By:

• Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

If you’re a coach, thought leader, or online expert — your zone of genius is helping people. But you’re also a business owner, which means you have to sell your services and knowledge. Or do you? 

Because the most successful passion-led entrepreneurs on social media aren’t selling. They’re storytelling! Discover how to stand out with your own tales in this week’s episode.

In this episode of the podcast, I talk about: 

• How to stand out on social media when competition is steep and engagement declining
• The 2 main types of content you're posting on social media
• A crucial question to ask yourself when determining WHY your content isn't gaining traction
• What the 3 Ws are and how they can ensure your posts are resonating with your target audience
• Why it's so, so important to empathize with your audience at EVERY stage of their buyer's journey
• How powerful storytelling is for your social posts
• What you're missing out on by ignoring TikTok
• One of the easiest ways to boost your engagement (that won't cost you a penny!)

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/195

It’s easy to get lost in the world of social media, and a customized social media strategy is a surefire way to guide your business where you want it to be. Today, I’m sharing the difference between a virtual assistant, social media manager and social media strategist, along with 10 valuable ways a social media strategist can take your business to the next level! 

In this podcast episode, I explain the 10 ways listed below: 

1. Creates a custom-fit social media plan to your business 
2. Helps you understand and research your target market
3. Provides hashtag and/or keyword optimization
4. Designs tailor-made social media posts  
5. Writes social media captions in your brand’s voice
6. Schedules your posts to go out on time 
7. Manages social media comments and messages
8. Grows your audience by finding potential clients/customers/readers/listeners
9. Creates reports that showcase your progress 
10. Aligns your social media with your overall marketing goals

Memorable Quotes:

• “A social media strategist requires minimal guidance...you’re paying for their capability to build out a social media plan that fits with your ENTIRE marketing marketing plan...”
• “Your social media strategy is your plan for success.”
• “It shouldn’t sound like a complete stranger has taken over your business. It should sound like YOU.”
• “Consistency is the most important thing when it comes to measuring results on social media.”
• “A social media strategist is constantly pivoting, adjusting, learning, and growing in a way that helps you with your overall marketing goals.” 

Links Mentioned:

New Mentorship Program

https://onlinedrea.com/mentorship

This Episode Is Made Possible By:

• Social Report: The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Have you ever needed to take a pause, but worried about what would happen to your social media business if you do?

I feel your pain, anxiety, and worry at the thought of stopping work and giving your full attention to your life event (unexpected medical emergency, sabbatical, maternity leave). 

If you are anything like me, you have probably wondered if you will have a thriving business to come back to? 

Well, let me ease your worries. There is a way to breathe easy, plan ahead (even for the unexpected) and pause in peace.

In today’s episode I am sharing my experience pausing my full participation in running a multi-six-figure business and giving my full attention to my pandemic pregnancy. 

Led by listener submitted questions, I’m helping business owners and social media managers see that it is possible to make life a priority without negatively impacting your business in the process.

Listen in and learn the strategic steps my team and I took to make it work, and discover how you can start strategizing for your own pause.

In this episode of the podcast, I talk about: 

• The importance of planning for the unexpected
• Staying relevant even when you can’t see the future of social media
• Not focusing on social media tactics (and what you should really be focused on)
• Why owners need to lean on their teams for support when they need it most
• My Big (unexpected) Gap and how I adjusted
• Courage to cut big a campaign for the good of the organization 
• The benefits of a deep online content catalog for repurposing
• Taking a pause and how not to beat yourself up about it
• Why Business Owners need to look ahead
• My 4th Trimester Experience 
• Why mom’s need to create their own personal rulebook

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/213

As a society, we spend so much time on social media—it can be a huge time suck! It’s so easy to mindlessly scroll through everyone’s pictures and posts. I know it may seem crazy, but as a business owner, entrepreneur, podcaster, or blogger, you really only need to spend 2-3 hours TOTAL per week on social media. I promise it’s doable and today I’ll explain how to spend that time as strategically as possible!   

In this podcast episode, I share:

• Aspect 1 of Social Media Time: Content creation tasks
• Aspect 2 of Social Media Time: Growth strategies
• Strategic Tip 1: Give yourself one hour a week to create content.
• Strategic Tip 2: Spend 10-20 minutes a day on different growth strategies.
• Strategic Tip 3: Use a task management tool and turn off all social media notifications.
• Strategic Tip 4: Choose ONE platform to use.

Links Mentioned:

https://www.socialreport.com/

https://onlinedrea.com/030

https://www.canva.com/templates/

https://www.facebook.com/groups/

https://www.linkedin.com/

https://www.instagram.com/

https://onlinedrea.com/025

https://asana.com/

https://onlinedrea.com/free

https://socialmediaforpodcasts.com/

https://www.facebook.com/groups/savvysocialcrew/

This Episode Is Made Possible By:

• Social Report: The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Let’s go behind the scenes and hear the story of creating an unconventional leadership retreat.

The Savvy Social Retreat is taking the unconference approach to help business leaders reshape their perspectives and expand their horizons while not forgetting to make time for a heavy dose of rest and relaxation–the perfect recipe for a perfect retreat.

Listen in as I unveil the surprises planned for this retreat, as well as the strategies behind marketing and selling event tickets, in case you take up the mantle and host a retreat of your own. 

Discover the magic of this retreat, the incredible offerings of Niagara on the Lake, and the high-level conversations that will shape this unique event–and the future of your business!

In this episode of the podcast, I talk about: 

• The origin of the retreat (back to 2017)
• My marketing strategy and what I would do differently
• Why the retreat is NOT for new biz owners
• Valuing conversation over speeches and sales pitches
• The announcement of three huge surprises
• Why the Pillar and Post was destined to be the venue

…And More!

This Episode Was Made Possible By:

The Savvy Social Retreat

The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers.

Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/268 

The way we create content for social media drastically changes constantly, and Teresa Heath-Wareing is no stranger to the changing tides of content creation. The way we use social media for business today is different from even 12 months ago and in this interview Teresa shares how those shifts have impacted the way we create content and how to keep attracting new leads and sales. 

In this episode of the podcast, we talk about: 

• What you should focus on if you only have a few hours a week for social media
• How to choose a platform to focus on for your business
• How much content you should be creating 
• The difference between create content as a solopreneur vs with a team
• Content Ideas and what to do if you run out of ideas

…and more!   

This Episode Was Made Possible By:

Fanbooster by Traject

The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster 

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Award winning International speaker, TEDx speaker, trainer, podcaster and business owner, Teresa works with businesses, entrepreneurs and marketers to help them enhance their digital marketing & social media efforts.

She is recognised alongside some of the world’s social media & digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers. 

Teresa has spent the last 16 years in Marketing working with international brands such as Land Rover, Jaguar, Rightmove and Leadpages. 

She speaks and trains entrepreneurs all over the world. As well as in her online membership - The Marketing that Converts Academy. 

Teresa hosts a popular weekly podcast called ‘Marketing that Converts’ and has interviewed the likes of Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Star, James Wedmore, Mike Stelzner and Dean Graziosi.

Website https://teresaheathwareing.com/

Facebook
https://www.facebook.com/TeresaHeathWareingUK/

Instagram https://www.instagram.com/teresa_heathwareing/

Twitter https://twitter.com/theathwareing

LinkedIn https://www.linkedin.com/in/teresaheathwareing

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/152

Do you like to jump on the latest social media trends? Social media is meant to be fun and, well, social. So, the popularity and evolution of trends make so much sense. 

As brands, we see everyone else having fun, so why can’t we join in? Does our content have to be all about business?

It’s easy to think that trends are all about hopping on a bandwagon and have no real value, but it’s so much more than that, especially for business owners. 

In today’s episode, let’s talk about the importance of aligning trends with your brand values, avoiding cringe-worthy moments, and staying true to your audience. We'll even touch on the ethical considerations of leveraging trends and the potential pitfalls to watch out for.

So, whether you're a content creator, business owner, or just want to nerd out on the history and evolution of trending content, this episode is for you.

In this episode of the podcast, I talk about: 

• Pre-social media trend chasing
• The decentralization of content creation
• The new rules for trending content
• Why trends have a shorter life expectancy
• The secret ingredient that makes a trend a trend
• How to know if jumping on a trend is right for your business
• The danger of going all-in on trending content

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/276 

Ever feel like you’re showing up in all the social media scenes but you’re still not booking as many clients as you want or your business isn’t growing like you thought it would? Matt Johnson shares the power of narrowing your niche, how to create impact with a small audience, why he focuses on only one social media channel, and how the “no new content” strategy can create the engagement you’re looking for!    

In this podcast episode, we share: 

• Why your podcast and business must be aligned if you want to experience growth 
• The 3 Stages of Influence and the power of being “known” 
• The difference between pursuing the few vs. the many in your niche 
• How to reach people online in a world where organic reach is dropping
• How to build your business with engaging content without creating new content 
• Matt’s approach for growing and nurturing his audience and repurposing content 
• Advice for staying focused on the people you’re serving 

Memorable Quotes: 

• “The 3 Stages of Influence are get seen, get noticed, and get known.”    
• “Don’t go after the mainstream. Find one thing that you can offer to the highest end of the market, go directly to them, work with them until you make it work, and then package it and go start selling it to other people.”
• “If you’re not going to be engaged somewhere, you might as well not show up there with content. There’s nothing is wrong with you, but if you don’t show up and engage, that’s what’s wrong.” 
• “There are certain things only YOU can do.” 
• “The best business to be in is the one people are asking you to start.” 

About Matt:

Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous.

Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia.

Connect with Matt:

Website

MicroFamous Community

Facebook

LinkedIn

Links Mentioned:

Free MicroFamous Book

This Episode Is Made Possible By:

• Fan Booster by Traject: Social media management should be social. Let us do the heavy lifting so you can engage with your fans and create a supportive community for your client’s brand.
• Traject Social: The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Tired of other social platforms turning into TikTok?

Well, there’s still one platform that’s super loyal to its mission and happy to stand out in the crowded social media sea: LinkedIn!

LinkedIn is primed to pop off in 2023, so if you’re a business owner or business professional, I have some tips, tricks, and insights to help you and your business experience wild success on this one-of-a-kind platform.

In this episode of the podcast, I talk about: 

• The amazing results my clients are getting
• Less energy, more ROI
• The 80/20 social media rule for businesses
• Why messaging is best on LinkedIn
• Yes! You can be vulnerable on LinkedIn
• LinkedIn’s new creator focus
• TikTok’s influence on LinkedIn
• Post and ghost
• 2023 trends on LinkedIn
• LinkedIn Jumpstart Challenge

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

2023 LinkedIn Jumpstart Challenge

The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023.

This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/235

Struggling to keep up with important dates and client engagement? Ever wondered how automation can help you manage your business and personal life better?

I’m sitting down with powerhouse guests Colie James, Brianca Kirkman, and Dama Jue to unravel the magic of marketing automation. We dive deep into how automation tools like Airtable, ManyChat, and ThriveCart can transform your business, help you remember those crucial dates, and keep your operations running smoothly, even when you're offline.

From Brianca’s unique approach to using automation to personalize client experiences to Colie’s game-changing birthday sale strategy, and Dama’s insightful take on maintaining a human touch.

On top of that, we share real-life stories of how automation has saved our bacon and the emerging trends in marketing automation. Tune in and get inspired to take your automation game to the next level!

In this episode of the podcast, we talk about:

• Our marketing automation origin stories
• Real-life examples of how automations have save our businesses
• Favorite tools and why we can't live without them
• Practical tips for balancing automation with personal engagement
• Trends in marketing automation and what to expect in the future
• Strategies for making automations align with your business values

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Social Media Launch Planner

If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/

About the Guests:

Brianca Kirkman, MA is a Marketing Operations and Automations Consultant and the author of It Ain’t Rocket Science, Friend! How to Position Your Expertise, Build an Authentic Personal Brand, and Plan a Profitable Launch in 90 Days. Brianca specializes in helping executives, entrepreneurs, and CEOs  build, launch, and grow sustainable marketing systems through simple online marketing strategies and advanced automations. Brianca has assisted her clients in generating over $500,000 in first time launches and has coached over 600 women between three core programs since July 2020.

Website: https://www.briancajohnson.com/ 
Instagram: https://www.instagram.com/thebriancajohnson  
LinkedIn: https://www.linkedin.com/in/thebriancajohnson/ 
Facebook: https://www.facebook.com/thebriancajohnson 

Colie James is a Disney-loving family filmmaker, Workflow & Automations Guru, and the host of the Business-First Creatives podcast. Based in Boulder, Colorado, her heart pumps in helping photographers & creative service providers automate their systems, reclaim their time and get back to living! 

With 10+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business].

The truth—automated systems can save us all from being overworked and overwhelmed.

When Colie isn’t building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland.

Website: https://coliejames.com/  
Instagram: https://www.instagram.com/coliejames/ 
YouTube: https://www.youtube.com/channel/UCxcLZK2bRicOuay5SiQ8luw 
LinkedIn: https://www.linkedin.com/in/colie-james-936ab0252/ 
Business-First Creatives Podcast: https://pod.link/1626652456

Dama Jue is a funnel strategist and Thrivecart expert who loves helping biz owners build a profitable and impactful online presence through strategic funnels and all the automation you never knew you needed with high-impact-low-stress trainings and templates. Don't miss her collection of modern, conversion-optimized Thrivecart templates! 

Websites: https://damajue.com/, https://thrivecarttemplateshop.com/
Instagram: https://instagram.com/damajue, https://instagram.com/thrivecarttemplateshop 
Facebook: https://facebook.com/damajuellc, https://www.facebook.com/thrivecarttemplateshop 
Threads: https://www.threads.net/@damajue

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/315 

Ever feel like your marketing efforts are getting lost in a sea of tech tools and automation jargon? Let's cut through the noise and get back to basics with systems that actually work for you!

In this episode, Nikki McKnight joins me to dive into the often overlooked side of marketing automation—what we need to consider before getting lost in the tech and tools. We'll explore the foundational elements of systems and operations, breaking down the essentials that ensure your business runs smoothly and effectively.

Nikki shares her journey from a curious kid fascinated by how things work to a seasoned systems and ops expert. We discuss the critical questions to ask before choosing tools, the difference between automated and automatic systems, and how to make decisions that keep your business flexible and resilient.

In this episode of the podcast, we talk about:

• Understanding the difference between systems and operations
• Key questions to ask before choosing project management tools
• Why striving for automatic over automated systems can make a difference
• How to avoid being overly reliant on a single person or platform
• Real-life examples of simplifying processes to improve efficiency
• Insights into selecting the best tech tools to support your business goals

…And More!

This Episode Was Made Possible By:

Sked Social

Sked Social champions the power of automation to elevate your social media marketing game.

Stop wasting hours posting manually and instead claim back your work/life balance with advanced auto-post tech that even lets you post Instagram stories with link stickers.

Plus, simplify internal approvals and share review links with clients for easy sign-off with Sked’s streamlined approvals process; and harness the power of Sked’s AI to automate reporting and other tedious tasks. Sked gives you the insights you need to supercharge your socials and the freedom to keep your content fresh and creative: https://skedsocial.com/why-sked-social?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=automation_episode

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

Digital Brain PowerPack

Your past content has stories, insights, and value that deserves another day in the spotlight.

The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/ 

About the Guest:

Nikki McKnight is the operations and systems strategist behind the success of founders driven to build businesses beyond themselves.

With over 15 years of experience in operations and logistics, Nikki has honed her craft in optimizing operations, enhancing communication, and nurturing high-performing teams across diverse business landscapes.

Driven by a fascination for the magic behind the scenes of film and TV, Nikki sees herself as the director of the unseen processes. She believes that true admiration for success lies not just in the spotlight but in understanding the backstage mechanics that make it possible.

Outside of ops, Nikki is a speed reader of queer romance novels, a connoisseur of stand-up comedy, a devotee of feminist movie podcasts, and an enthusiastic consumer of all things caffeinated.

Website: https://theopsshop.biz/
Instagram: https://www.instagram.com/iamnikkimck/
LinkedIn: https://www.linkedin.com/in/nikkimcknight/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/316

The one thing LinkedIn has that no other platform does? Your list of qualified leads.

All you have to do?

Start the conversation—well, after you filter and find them, of course, and LinkedIn Whisperer Brynne Tillman shares her proven strategy for selling on the platform (without being sales-y) on the show.

In this episode of the podcast, we talk about: 

• The BIGGEST problem with cold selling LinkedIn solves.
• #1 advantage LinkedIn has over ALL other social platforms. 
• Brynne's strategy for guarding your network from spammers.
• What is an "Ideal Client Profile" and why you need one to sell on LinkedIn.
• Her 7-step workflow for warming leads before connecting on the platform.
•  "Socially surround"—the lead warming tactic you NEED in 2022.
• Why name dropping is your best friend as a business owner on LinkedIn.
• 5 elements content must include to create lead and conversation opportunities.
• Your solution to content creation overwhelm (& still getting "INTENSE ENGAGEMENT" on your posts).
• How this coach warms leads with engagement alone.
• The KPI that matters when social selling on LinkedIn.

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling.

As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers.

In addition, Brynne is the Co-host of the Making Sales Social podcast and author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.

Website: https://socialsaleslink.com

LinkedIn: http://Linkedin.com/in/BrynneTillman

Making Sales Social Podcast: https://podcasts.apple.com/us/podcast/making-sales-social-podcast/id1579599606

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/184