The MHW Mark Podcast (MHW)
Explorez tous les épisodes de The MHW Mark Podcast
| Date | Titre | Durée | |
|---|---|---|---|
| 21 Jul 2023 | Trailer | 00:01:27 | |
Introducing the MHW podcast, bringing you conversations with experts and leaders in the alcoholic beverage industry. This will be a bi-weekly chat covering topics ranging from selling alcohol online, creating a new brand from scratch, and what you need to know when you start doing business internationally. Hosted by Jimmy Moreland and a rotating cast of cohosts from the folks at MHW. More info about MHW at https://www.mhwltd.com/ | |||
| 27 Jul 2023 | The Journey to Becoming Diageo's Director of Luxury & George Dickel - Featuring Nicole Austin | 00:40:15 | |
The MHW Mark Podcast, with hosts Jimmy Moreland and Ian Perez, welcomes Cascade Hollow Distilling's Nicole Austin for a conversation about chemical engineering, tattoos, and canned cocktails. More info about MHW at https://www.mhwltd.com/ | |||
| 15 Aug 2023 | Making your alcohol brand vision a reality - With Chris Edmunds and Lana Toler | 00:31:09 | |
The MHW Mark Podcast, with hosts Jimmy Moreland and Ian Perez, welcomes Chris Edmunds of United Creatives and Lana Toler of The Spearhead Group Inc to talk about how new brands go from concept to completion, and some useful do's and don'ts when working with creative providers. More info about MHW at https://www.mhwltd.com/ | |||
| 29 Aug 2023 | E-Commerce: Selling alcohol online and remaining compliant - With Kate Zaman and Juan Reffreger | 00:42:36 | |
The MHW Mark Podcast, with hosts Jimmy Moreland and Michelle Street Beaudette, welcomes Kate Zaman of ReserveBar and Juan Reffreger of BevStack to talk about how brands can get into and make the most out of e-commerce. More info about MHW at https://www.mhwltd.com/ | |||
| 19 Sep 2023 | Navigating beverage alcohol regulatory compliance - With Nick Bergman and Alex Koral | 00:40:37 | |
MHW Executive Vice President Scott Saul joins host Jimmy Moreland for a deep dive into compliance with Buchman Law Firm partner Nick Bergman and lead legal researcher for beverage alcohol regulation at Sovos ShipCompliant Alex Koral. More info about MHW at https://www.mhwltd.com/ | |||
| 03 Oct 2023 | The curious history of MHW - With MaryAnn Pisani | 00:28:52 | |
MHW Chief Revenue Officer MaryAnn Pisani joins host Jimmy Moreland to get deep into the history of MHW, from its involvement in cold war-era political events to how they're adapting to a rapidly evolving market. More info about MHW at https://www.mhwltd.com/ | |||
| 17 Oct 2023 | How to get distribution in the UK - With Luke Brown | 00:28:38 | |
The MHW Mark Podcast, with hosts Jimmy Moreland and Ian Perez, welcomes Oak and Still Sales Director Luke Brown to chat about the challenges and opportunities brands see when venturing into the UK market. More info about MHW at https://www.mhwltd.com/ | |||
| 01 Nov 2023 | Recent and upcoming industry events - With Cassidy Poe | 00:12:05 | |
MHW Digital Marketing Associate Cassidy Poe joins host Jimmy Moreland to look at goings on in the industry. This is a short and sweet episode that recaps recent events and lets you mark your calendar and get excited about upcoming ones. More info about MHW at https://www.mhwltd.com/ | |||
| 14 Nov 2023 | Mastering your brand’s PR - with Laura Baddish | 00:22:34 | |
MHW's Cassidy Poe joins host Jimmy Moreland to chat with PR expert Laura Baddish. Do's and Don'ts, best practices, and success stories; and some fun chatter along the way. More info about MHW at https://www.mhwltd.com/ | |||
| 28 Nov 2023 | Discussing MHW's brand pitch competition and the importance of brand authenticity - with Hatton Smith | 00:29:02 | |
Campesino Rum founder Hatton Smith joins MHW's Cassidy Poe and host Jimmy Moreland to talk about his brand's recent pitch competition win at Bar Convent Berlin. Hatton talks about authenticity, preparedness, and how up and coming brands can make those traits work. More info about MHW at https://www.mhwltd.com/ | |||
| 12 Dec 2023 | Holiday Cocktail and Q&A - with Michelle Street Beaudette | 00:42:18 | |
In this special end-of-year episode, host Jimmy Moreland welcomes MHW's own Michelle Street Beaudette to answer some common questions, and to walk us through a festive holiday cocktail.
Light the tips of a fresh rosemary sprig with a lighter until it smokes and then flip a martini glass upside down to smoke the glass. Add the gin, lemon juice, cranberry simple syrup and egg white to a shaker and dry shake first. Add ice and shake again, then strain into martini glass. Add a splash of club soda and garnish with a sprig of fresh rosemary.
Add the cranberry juice, lemon juice and cranberry simple syrup to shaker and shake. Strain into martini glass and top with club soda. Garnish with a sprig of fresh rosemary. More info about MHW at https://www.mhwltd.com/ | |||
| 09 Jan 2024 | Building diverse brands - With Deborah Brenner and Chrishon Lampley | 01:06:54 | |
Women of the Vine & Spirits founder Deborah Brenner and Love Cork Screw founder Chrishon Lampley join MHW's Cassidy Poe and host Jimmy Moreland to talk about their journeys through the alcohol industry, and give advice to developing brand owners and people interested in the industry about how to break through. More info about MHW at https://www.mhwltd.com/ | |||
| 23 Jan 2024 | Building communities as a brand strategy - With Spencer Hoddeson | 00:31:16 | |
Gay Water founder Spencer Hoddeson joins MHW's Cassidy Poe and host Jimmy Moreland to talk about launching a queer-owned alcohol brand, building communities, and marketing strategies in a social media-centered world. More info about MHW at https://www.mhwltd.com/ | |||
| 06 Feb 2024 | Finding success in a crowded category with zero emissions - with Gareth and Michelle McAllister | 00:36:03 | |
Ahascragh Distillery founders Gareth and Michelle McAllister join MHW's Ian Perez and host Jimmy Moreland to talk about their challenges and successes in building an Irish whiskey brand, acquiring funding, and the interesting story of their zero-emission distillery in the rural west of Ireland. More info about MHW at https://www.mhwltd.com/ | |||
| 20 Feb 2024 | What will 2024 bring? Forecasts and trends from the MHW team - annual webinar discussion | 00:50:50 | |
We've edited down the annual MHW Trends and Forecasts webinar into this condensed podcast episode. The Feb 8 panel discussion was moderated by Women of the Vine & Spirits CEO Deborah Brenner; panelists include MHW CEO Ryan O'Hara, EVP Scott Saul, CRO MaryAnn Pisani, and Brand Execution Manager Ian Perez. More info about MHW at https://www.mhwltd.com/ | |||
| 05 Mar 2024 | Consulting in beverage alcohol: Success stories and advice - with Melanie Gbowu | 00:43:06 | |
The Victoria Gabriel Agency is a boutique marketing and consulting firm providing service to the beverage alcohol industry. Founder Melanie Gbowu chats with MHW's Cassidy Poe and host Jimmy Moreland about what brands can do to make the most of their marketing activities, and how some brands have capitalized on out-of-the-box thinking and creative risk-taking. More info about MHW at https://www.mhwltd.com/ | |||
| 26 Mar 2024 | ProWein 2024 and supply chain deep dive - with Ian Perez | 00:32:41 | |
ProWein 2024 is a wrap, and MHW's Ian Perez joins host Jimmy Moreland to share his thoughts. We then delve deep into supply chain and how it interacts with broader strategy decisions as Ian shares key insights from his presentation at the event. More info about MHW at https://www.mhwltd.com/ | |||
| 09 Apr 2024 | Understanding Celebrity Brand Strategy - with Chrissy Beaudette | 00:26:54 | |
General Manager of Sassenach Spirits, Chrissy Beaudette, joins MHW's Cassidy Poe and host Jimmy Moreland for a discussion on the rise of celebrity brands and what makes up a successful celebrity brand strategy! With over a decade in the industry and many years working at MHW, Chrissy also speaks about her background and how celebrity brand strategy differs from that of non-celebrity brands. Find out more about Sassenach Spirits here. More info about MHW at https://www.mhwltd.com/ | |||
| 23 Apr 2024 | How to score press hits: Editors share best practices - with Amy Sherman, Ferron Salniker, and Laura Baddish | 00:34:47 | |
A trio of experts joins MHW's Cassidy Poe and host Jimmy Moreland to talk marketing, PR, and editorial. More info about MHW at https://www.mhwltd.com/ | |||
| 07 May 2024 | How to Create and Launch a Beverage Alcohol Brand - Webinar highlights with the MHW Brand Execution Team | 00:32:13 | |
MHW Brand Execution experts Ian Perez and Alexa Greco present valuable insights for new and established brands alike. This webinar, hosted by MHW's Cassidy Poe, has been lovingly edited down to give you the highlights by producer Jimmy Moreland. More info about MHW at https://www.mhwltd.com/ | |||
| 21 May 2024 | Bottle Talk: Design and Supply Chain - with Ian Perez | 00:28:52 | |
MHW Brand Execution Manager Ian Perez joins host Jimmy Moreland to talk bottles - how to overcome the obstacles brands face and maximize the impact of this important early brand choice. Selecting, sourcing, design, supply chain - it's all in here. More info about MHW at https://www.mhwltd.com/ | |||
| 04 Jun 2024 | How to import into the US - with Michelle Street Beaudette | 00:31:29 | |
MHW Senior Enterprise Account Manager Michelle Street Beaudette joins host Jimmy Moreland to demystify the early steps of importation into the US. We touch on compliance, logistics, and finance concerns for brands looking to make the leap into the American market.
Shake well with ice, strain into martini glass. More info about MHW at https://www.mhwltd.com/ | |||
| 18 Jun 2024 | Concept to commercialization: New Dawn Bourbon's Juneteenth release - with Dawn O'Neal | 00:31:08 | |
New Dawn Bourbon founder Dawn O'Neal joins MHW's Ian Perez and host Jimmy Moreland to share how MHW's concept-to-commercialization program helped make her brand a reality in just eight months. More info about MHW at https://www.mhwltd.com/ | |||
| 02 Jul 2024 | Alcohol education courses as a part of brand strategy - with Erlinda Doherty | 00:29:09 | |
Industry veteran and wine & spirits educator Erlinda Doherty joins MHW's Cassidy Poe and host Jimmy Moreland to discuss how alcohol education courses can play an important role in a brand's marketing strategy. More info about MHW at https://www.mhwltd.com/ | |||
| 16 Jul 2024 | Sales Strategies to Scale DTC in OND - with Josh Jacobs | 00:47:52 | |
In this special episode, your host Jimmy Moreland has lovingly edited down an info-packed webinar presented by MHW on July 9th. Cassidy Poe chats with Co-Founder and CEO of Speakeasy Company Josh Jacobs about strategies to achieve success with DTC in OND. We'll also hear selected moments from the Q&A portion of the webinar. More info about MHW at https://www.mhwltd.com/ | |||
| 30 Jul 2024 | Seasonality in beverage alcohol PLUS industry event forecast - with Ian Perez and Cassidy Poe | 00:21:29 | |
The MHW dream team is back in this special episode to preview the industry events calendar. On the way, host Jimmy Moreland gets the team into a conversation about seasonality in beverage alcohol, and how to forecast, prepare, and take advantage of any yearly trends. More info about MHW at https://www.mhwltd.com/ | |||
| 13 Aug 2024 | Bringing South African wine into the US market - with Lesego Holzapfel | 00:26:38 | |
Moedi Wines founder Lesego Holzapfel joins MHW's Michelle Street Beaudette and host Jimmy Moreland to share her brand's development journey and focus on social and environmental impact. Lesego shares advice for non-US brands looking to overcome the hurdles they'll face when approaching the US market. More info about MHW at https://www.mhwltd.com/ | |||
| 27 Aug 2024 | Intro to recruiting in the bev business - with Caitlyn Lubell and Jen Meacham | 00:54:21 | |
BoozeBiz founder Caitlyn LuBell and BoozeBiz Partner & Chief Strategy Officer Jen Meacham join the podcast for our first-ever discussion of recruiting in the beverage business. More about BoozeBiz: Website | LinkedIn More info about MHW at https://www.mhwltd.com/ | |||
| 17 Sep 2024 | Bringing Irish whiskey to the world though stories and experiences - with Barry Chandler | 00:43:26 | |
We're thrilled to share our recent chat with 2024 Global Icon of Whiskey and founder of Stories & Sips and Irish Whiskey Experiences Barry Chandler. Follow Barry Chandler: Instagram More info about MHW at https://www.mhwltd.com/ | |||
| 01 Oct 2024 | M&A in Beverage Alcohol Mini-Series Part 1: Beer | 00:35:09 | |
Join us for part one of our three-part journey into the hot topic of M&A - Mergers and Acquisitions. We begin with beer, and we're lucky to have two experts on the topic: Brewers Advisors Founder and President Mike Mitaro and corporate transactional attorney for Kudman Trachten Aloe Posner LLP, Joseph Mannarino. More info on Brewers Advisors: Website More info about MHW at https://www.mhwltd.com/ | |||
| 22 Oct 2024 | M&A in Beverage Alcohol Mini-Series Part 2 - Spirits | 00:39:25 | |
We are back with part two of our three-part journey into the hot topic of M&A - Mergers and Acquisitions. We continue with spirits, and we're joined by a pair of experts with a truckload of great advice for brands in any category: No Sleep Beverage Founder and CEO Nick Papanicolaou and No Sleep Beverage CFO & CIO David No. More info on No Sleep Beverage: Website More info about MHW at https://www.mhwltd.com/ | |||