The Marketing Podcast for Local Businesses (The Marketing Podcast for Local Businesses)

In this episode of The Marketing Podcast for Local Businesses, Josh and Adam continue our deep dive into the key steps involved when hiring an SEO agency. This is the second part of our series, focusing on the critical process of keyword research for local businesses.

Key Points Discussed:

• Comprehensive Keyword Research:

  • Understand the importance of your SEO agency conducting thorough keyword research that covers sectors, locations, and specific products or services. We discuss the significance of identifying relevant keyword combinations, such as "Service 1 in Location X," to target local searchers effectively.

• Keyword Documentation and Analysis:

  • Learn about the creation of a detailed document by your agency, showcasing each keyword along with its search demand and your current ranking positions. This document serves as a foundational tool for understanding your keyword landscape and planning your SEO strategy.

• Strategic Keyword Selection:

  • Discover the importance of having a conversation with your agency to decide which keywords to target. We delve into the factors influencing keyword selection, such as competition level and the potential profitability of services associated with specific keywords. This strategic approach helps prioritize efforts for maximum impact.

Join us as we explore these essential aspects of keyword research, providing you with insights and strategies to ensure your SEO campaign is targeting the right keywords for your business. This episode will empower you with the knowledge to collaborate effectively with your SEO agency and make informed decisions.

Tune in to gain valuable tips on mastering keyword research and setting your local business up for SEO success.

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For a 20% exclusive discount on SEO or Website Design services, quote 'PODCAST20' and contact:

Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com

Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london

In today's episode, Adam & Josh explain how to turn more prospective customer leads (emails, calls, messages) into sales using Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO).

These two critical components work hand-in-hand to not only attract visitors to your website but also convert those visitors into loyal customers.

What You'll Learn:

1. The fundamentals of CRO and why it's essential for maximizing ROI.
2. How to align your SEO and CRO strategies for optimal website performance.
3. Practical CRO techniques.
4. The relationship between SEO and CRO and how they complement each other.

Join us as we explore actionable tips and insights to help you turn clicks into customers and ensure your website is performing at its best.

Listen now to discover how to elevate your digital marketing game by integrating CRO with SEO effectively. Don't forget to subscribe and share your thoughts with us on social media!

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠ | ⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠

Josh for SEO: ⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠ | ⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠

Join us for the second installment as we deep dive into business planning, where we continue to guide you through the process of creating a robust and effective business plan. This episode is essential for both aspiring entrepreneurs and seasoned business owners, offering advanced insights and practical advice on finalizing your business plan for success.

What You'll Learn:

1. Management Team: Discover how to present your management team effectively. We’ll discuss the importance of showcasing the expertise, experience, and roles of your team members. Learn how to highlight the strengths of your team to build credibility with investors and stakeholders.
2. Your Operations: Understand the critical aspects of your operational plan. We’ll cover how to detail your business operations, including location, facilities, technology, and processes. Gain insights into structuring your operations for efficiency and scalability, ensuring your business runs smoothly from day one.
3. Financial Forecasts: Dive deep into creating realistic financial forecasts. We’ll explore how to develop comprehensive financial projections, including income statements, cash flow statements, and balance sheets. Learn the importance of accurate forecasting and how to present your financials to attract investors and secure funding.

Why Listen? Completing a business plan is a crucial step in turning your business vision into reality. This episode provides advanced guidance and actionable steps to help you finalize a comprehensive business plan that sets the stage for success. Whether you're preparing to launch a new venture or seeking to enhance an existing business, this episode will equip you with the tools and knowledge to achieve your business objectives.

Download a FREE business plan template on Start Smarter: https://startsmarter.co.uk/6-sections-your-business-plan-should-include/

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠hello@websitedesigners.london⁠⁠⁠ | ⁠⁠⁠www.websitedesigners.london⁠⁠

Josh for SEO: ⁠⁠hello@improvemysearchranking.com⁠⁠ | ⁠⁠www.improvemysearchranking.com⁠⁠

In this episode, Adam and Josh dive into 10 marketing hacks that are so clever, they almost feel like they should be illegal—but they’re completely legitimate!

From geo-fencing ads that target your competitor’s customers, to leveraging public data for lead generation, and turning negative reviews into positive PR—these powerful strategies are guaranteed to give your business a competitive edge.

Whether it’s spying on competitors’ ads or using limited-time offers to create urgency, these tricks will help you outsmart the competition, boost engagement, and drive more revenue.

Don’t miss out on these game-changing marketing insights—listen now!

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠

Join us as we explain the world of Search Engine Optimisation (SEO) and its crucial role in boosting the online visibility of local businesses. This episode is a must-listen for business owners looking to understand how SEO can transform their digital marketing efforts and enhance their presence in local search results.

What You'll Learn:

• Introduction to SEO: We recap our previous discussion on website design and introduce the fundamentals of SEO, including its various components such as on-page, off-page, and technical SEO. Understand how these elements work together to improve your site's visibility and ranking on search engines.
• Importance of SEO for Local Businesses: Discover why SEO is vital for being found by local customers online. We discuss how optimising your website for local search can significantly increase foot traffic and lead to higher conversion rates.
• Practical SEO Strategies: Learn simple, actionable steps to start improving your SEO. We cover the basics like using local keywords, conducting effective keyword research, optimising with a local phone number, and the benefits of getting listed in local directories. These strategies are designed to be accessible for all business owners, regardless of prior SEO knowledge.

We wrap up the episode by emphasising the transformative impact of SEO on local businesses and encourage listeners to leverage SEO as a powerful tool in their marketing arsenal.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london

Josh for SEO: ⁠hello@improvemysearchranking.com⁠ | ⁠www.improvemysearchranking.com

Your new web-page is live—what’s next? In this episode, Adam and Josh reveal three essential steps to turn your page into an SEO powerhouse:

1️⃣ Boost its authority with strategic internal links.
2️⃣ Promote like a pro through social media, backlinks, and more.
3️⃣ Track performance and optimise to keep improving.

Whether you’re targeting “Loft Conversions Mayfair” or any other keyword, these simple yet impactful strategies will help your page climb the rankings and drive real results. Join us to learn how to make your SEO work smarter for your business!

Keywords:
keyword tracking tools, how to track keywords, keyword optimisation, SEO for local businesses, page optimisation for SEO, loft conversions Mayfair SEO, creating SEO content, tracking keyword performance, local business SEO podcast, marketing strategies for small businesses, optimizing for Google rankings.

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Resources:

• Moz
• Semrush
• Ahrefs

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠

Josh and Adam wrap up their four-part series on ranking in AI-powered search results with a focus on making your website AI-friendly. As AI tools like ChatGPT gain momentum, ensuring your website is optimised for these platforms is crucial for local businesses.

Key takeaways:

1. Optimise for Mobile: Ensure your website is responsive, fast, and user-friendly across all devices, as mobile accessibility is essential for AI crawling and ranking.
2. Keep Information Consistent: Update your business details (name, address, phone number) across your website, directories, and online profiles to avoid confusion and improve AI recognition.
3. Implement Schema Markup: Use structured data to help AI understand your business information, such as services, hours, and location. Tools like schema.org can simplify this process.

This episode provides actionable advice to improve your website’s AI compatibility, boosting your visibility in ChatGPT and other AI-driven searches. Don’t miss this conclusion to an insightful series!

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠

In this episode of The Marketing Podcast for Local Businesses, hosts Adam and Josh explore how small business owners can craft compelling social media advertising campaigns.

They delve into:

• Creating irresistible offers
• Using Facebook's advertising platform for targeted ads
• Designing high-converting landing pages, and
• Measuring campaign results.

The episode features practical advice on constructing a "Godfather" offer that's too good to refuse, drawing on Alex Hormozi's "value equation framework" to ensure perceived value.

Expect real-life examples and a proven formula for crafting headlines that capture attention and drive action.

Tune in to transform your marketing approach and prepare for our next discussion on leveraging Facebook's ad platform effectively.

Don't forget to subscribe for more valuable insights.

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Offer/headline formula mentioned in the episode:

[Guaranteed dream outcome] in [specific time frame] [without effort]

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠ | ⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠

In this episode, Adam & Josh tackle a crucial question for small business owners: Should you build your website yourself or hire a professional?

We'll explore both options, weighing the pros and cons to help you make the best decision for your business.

What You'll Learn:

• The basics of DIY website building using platforms like Wix, Squarespace, and WordPress.
• The benefits and drawbacks of creating a website yourself, including cost-effectiveness and time investment.
• The advantages of hiring a professional web designer or developer for a custom, polished site.
• How to decide which option is right for you based on your budget, technical skills, and business needs.

Join us as we explore these topics and provide actionable insights to help you build or revamp your business website. Whether you’re tech-savvy or prefer to leave it to the experts, this episode will guide you through making an informed choice.

Listen now to discover the best approach for building your business website and make a great first impression online!

Don't forget to subscribe for more valuable insights.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠ | ⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠

Josh for SEO: ⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠ | ⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠

Imagine searching for “YOUR KEYWORD” on Google and seeing your competitors dominate the top spots. Ever wonder how they got there? It’s not magic—it’s SEO.

In this episode, Adam and Josh take you on a journey, following a single keyword from idea to first-page ranking. You’ll learn how to:

1️⃣ Choose the right target keyword aligned with your business goals.
2️⃣ Research variations and analyse search volume for maximum impact.
3️⃣ Turn a simple keyword into a powerful traffic and sales generator.

If you’ve ever felt like SEO is a mystery, this is your roadmap to clarity and success. Tune in to start transforming your local business with smart, actionable SEO strategies!

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Keywords:
keyword tracking tools, how to track keywords, keyword optimisation, SEO for local businesses, page optimisation for SEO, loft conversions Mayfair SEO, creating SEO content, tracking keyword performance, local business SEO podcast, marketing strategies for small businesses, optimizing for Google rankings

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠

In this episode, "Know Your Audience: Mastering Target Market Strategies," the hosts, Adam and Josh, guide listeners through the essentials of identifying and understanding their target market.

Key Takeaways:

1. Defining Your Target Market: Understand demographic (age, gender, income) and psychographic (interests, values, lifestyles) factors. Analyse current customers to identify common characteristics.

2. Researching Your Market: Use surveys, social media insights, and feedback to gather deeper knowledge about your audience's needs and preferences.

3. Marketing to Your Target Audience: Tailor your marketing strategy to reach your target audience using specific channels and content that align with their values and interests.

4. Adapting and Evolving: Stay updated with market trends and be ready to adjust your strategies as your audience's behaviour and needs change.

The episode emphasises ongoing learning, adaptation, and engagement for effective marketing.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠

Welcome to the "Marketing Podcast for Local Businesses," where we harness our 23 years of experience to bring you insights previously reserved for our clients. Having helped hundreds of businesses generate millions in revenue, we're here to share actionable tips and strategies that can transform your business. Each episode is packed with valuable advice, worth thousands, to help you increase your revenue. Tune in and take your local business to the next level with insider knowledge from industry experts.

Love him or loathe him, Donald Trump’s communication style is impossible to ignore.

Behind the polarizing headlines lies a masterclass in persuasion and strategy that can be adapted to grow any local business.

In this episode, we’ll break down Trump’s bold and unapologetic playbook to uncover actionable strategies you can apply—without the politics—to dominate your market, inspire loyalty, and capture attention.

Here’s what we cover:

Clear and Simple Messaging: Create memorable slogans, use jargon-free language, and reinforce your brand through repetition. Emotional Appeal: Tap into your audience’s emotions by addressing their pain points and desires. Boldness and Confidence: Showcase unwavering belief in your product or service to build trust and authority. Leveraging Curiosity (Without the Drama): Use intriguing campaigns and curiosity-driven headlines to spark interest and drive engagement. Storytelling and Relatability: Share authentic stories about your business and customers to foster deeper connections. Targeting Your Core Audience: Focus on what matters most to your ideal customers, tailoring your messaging for maximum impact. Repetition and Consistency: Keep your message consistent across all platforms to build brand recognition. Mastering Social Media: Engage directly with your audience using platforms like Instagram, Facebook, and TikTok.

This episode is packed with practical examples and bold tactics you can use to transform your local business into a market leader.

From crafting emotional, relatable messaging to using social media effectively, these strategies will help you capture attention and win big in your industry.

🎙 Don’t miss this episode—subscribe for more tips on marketing strategies that work! Have feedback or success stories to share? Leave a review or connect with us online!

Keywords:
Donald Trump marketing tactics, local business marketing, bold business strategies, communication strategies for small businesses, emotional marketing, storytelling in business, local SEO tips, social media marketing for small businesses, brand consistency tips, curiosity-driven marketing campaigns.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Welcome back to The Marketing Podcast for Local Businesses, the go-to podcast where small business owners transform their dreams into reality through savvy marketing strategies. Join hosts Adam and Josh as they dive into the essential aspects of tracking and measuring the success of your marketing campaigns.

In our previous episodes, we covered the fundamentals of creating a compelling offer, crafting effective adverts, and designing landing pages for maximum conversions. Now, we’re shifting gears to focus on the metrics that matter.

In this episode, you'll learn about:

• Navigating the Meta advertising platform dashboard
• Understanding key metrics such as clicks, impressions, reach, and engagement levels
• Calculating cost per conversion and acquisition
• Conducting A/B testing to optimise your campaigns
• Leveraging Google Analytics for deeper insights
• Comparing performance across different marketing channels

Whether you're a seasoned marketer or just starting out, this episode will equip you with the tools and knowledge you need to effectively measure and enhance the performance of your campaigns. Tune in and take your local business marketing to the next level!

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠

Welcome to part 3 of the 4 part series of 'what to expect when hiring a SEO agency'.

In today’s episode, we’re delving into the nitty-gritty of Technical SEO. If you've been struggling with the technical aspects of SEO, this episode is a must-listen.

We’ll cover:

• Technical SEO Audit and Fixes: Learn how to conduct a comprehensive technical SEO audit, including optimizing metadata, schema markup, page speed, and internal linking.
• Sitemap Optimization: Discover the importance of XML and HTML sitemaps for search engine indexing.
• Cookie Policy and Privacy Policy: Understand the essentials of having a cookie policy and privacy policy on your website to comply with legal standards.
• Image Optimization: Get tips on using image alt text and optimizing images to improve site speed and SEO.

By tuning in, you'll gain valuable insights into the technical side of SEO, ensuring your website runs smoothly and ranks higher on search engines. Expect to learn actionable steps and expert advice to enhance your site's performance and user experience.

Don’t miss out on this technical SEO deep dive that will empower you to make your website faster, safer, and more effective in drawing traffic. Tune in now and elevate your business’s online presence!

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Useful Links:

• Mangoals
• Technical SEO
• Nitro Pack
• WP Fastest Cache
• Cookie Policy Generator
• Smush

Don't forget to subscribe for more valuable insights.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠

🚀 Thinking about building your own business website with Wix, Squarespace, Webflow, or GoDaddy's website builder? It sounds like a cost-effective, hassle-free solution—but is it the right choice for your business?

In this episode, Adam and Josh dive deep into the world of DIY website builders, breaking down their real-world advantages and limitations. While these platforms promise an easy setup, stunning designs, and affordability, the reality might not be as straightforward.

🔹 Wix – Simple but at a cost

• Easy drag-and-drop design and beginner-friendly interface
• BUT: Limited scalability, bloated code, and weak SEO performance

🔹 Squarespace – Beautiful templates, but is it flexible enough?

• Great for brands prioritizing aesthetics
• BUT: Higher costs, limited customization, and SEO restrictions

🔹 Webflow – Advanced design control for those who dare

• Perfect for those wanting a designer’s touch without code
• BUT: Steep learning curve and pricier than most DIY builders

🔹 Weebly, GoDaddy, WordPress.com, Zyro – Ranked & Reviewed

• We highlight the best and worst options for small businesses, startups, and eCommerce brands

🔹 Why DIY builders struggle with SEO

• How built-in SEO tools aren’t enough for ranking on Google
• The truth about site speed, customization, and growth limitations

🔹 Should you invest in a professionally built website instead?

• When a DIY website might be a good starting point
• Why a professionally designed site often pays for itself in the long run

💡 Whether you're a small business owner, startup founder, freelancer, or entrepreneur, this episode will give you the honest pros and cons so you can decide whether a DIY website builder or a custom-built website is the best path for your business growth.

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📩 Exclusive Offer: Get 20% OFF Website Design & SEO services!
Quote 'PODCAST20' and contact:
📌 Adam (Website Design): hello@websitedesigners.london | www.websitedesigners.london
📌 Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com

🎙️ Listen now to avoid costly website mistakes & make the right choice for your business!

Wix vs Squarespace for business, best website builders for SEO, DIY website builder comparison, Webflow vs WordPress, small business website platforms, Weebly vs Wix, eCommerce website builders 2024, SEO for DIY websites, professional website vs DIY, best website platform for local businesses, digital marketing tips for small businesses.

Welcome back to Part 2 of The Journey of a Keyword, where we uncover the steps to turn a keyword into a traffic-driving powerhouse. In this second episode of the series, we’re diving into Step 2: Setting Up Keyword Tracking and Step 3: Creating and Optimising the Page.

Here’s what you’ll learn in this action-packed episode:

Tracking keywords is the foundation of any successful SEO strategy. Without it, you’re operating in the dark. Learn how to:

• Choose the right keyword tracking tools like Moz, Semrush, Ahrefs, or AccuRanker.
• Set up tracking for keywords like “Loft Conversions Mayfair” to monitor their performance.
• Analyze essential metrics like rankings and trends to make data-driven decisions.

Targeting a keyword isn’t enough—you need a perfectly crafted page to match. We’ll guide you through:

• Writing an SEO-friendly page title and meta description that boosts click-through rates.
• Structuring your content with header tags (H1, H2, etc.) to enhance readability and SEO.
• Crafting engaging, optimized content that balances value with keyword placement.
• Adding images with descriptive alt text, internal links to related services, and external links to credible resources.
• Including strong calls to action that drive inquiries and conversions.

Whether you’re launching a brand-new keyword or improving an existing one, this episode gives you the tools and insights to create a page that stands out on Google and resonates with your audience.

🎙 Don’t miss out—subscribe for more episodes on building a winning SEO strategy. Got questions or feedback? Leave a review or reach out—we’d love to hear from you!

keyword tracking tools, how to track keywords, keyword optimisation, SEO for local businesses, page optimisation for SEO, loft conversions Mayfair SEO, creating SEO content, tracking keyword performance, local business SEO podcast, marketing strategies for small businesses, optimizing for Google rankings.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠

In this episode of 'what to expect when hiring a SEO agency', we're diving deep into the world of SEO agencies and what you should anticipate when hiring one to boost your online presence.

Join us as we explore:

• Backlink Profile Review: Understand the importance of evaluating your website's backlink profile and how it can influence your SEO success.
• Competitive Analysis: Learn how SEO agencies use competitive analysis to craft strategies that outshine your rivals.
• Moz Domain Authority: Discover what Moz Domain Authority is and why it’s crucial for your website’s credibility and ranking.
• Conversion Rate and SEO Optimized Landing Page Design: Find out how creating a conversion rate and SEO-optimized landing page can drive more leads and sales.
• Content Production: Get insights into the role of high-quality content production in your overall SEO strategy.

By the end of this episode, you’ll be equipped with the knowledge to make informed decisions when hiring an SEO agency. Expect to learn practical tips, key industry insights, and actionable advice that will help you choose the right partner to elevate your business's online visibility.

Don’t miss out on this essential guide to hiring an SEO agency. Tune in now and take the first step towards dominating your local market!

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Useful Links:

https://moz.com/domain-analysis

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠ | ⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠

What if one proven strategy could generate £1 million for your business in just 12 months? In this episode, we unveil the powerful secret behind skyrocketing your revenue through Local SEO.

Whether you’re running a construction business, beauty brand, or any local service, this method is transforming businesses and dominating markets.

🛠️ Key Highlights:

How Local SEO turns traffic into revenue. The power of location-specific landing pages to rank higher on Google. Step-by-step tips to create high-converting local content. Real-world examples: £1 million added to a construction business, 65,000 visitors for a window cleaning service, and more. Advanced strategies like local backlinks, Google My Business, and schema markup.

Hosted by SEO experts Josh from Improve My Search Ranking.com and Adam from Website Designers London, who’ve collectively helped businesses generate over £200 million in sales.

💡 Whether you’re new to Local SEO or looking for actionable insights to dominate your market, this episode is packed with proven tactics to drive growth.

Tune in now to discover how to rank higher, attract local customers, and own your market before the competition catches up. Don’t forget to subscribe and leave a review! 🚀

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠

Did you know there’s a social media platform with over 10 million active users in the UK, yet most marketers are barely using it? 🤔 Spoiler alert: it’s not just for recipes or DIY projects.

In this episode, hosts Adam and Josh reveal why this platform is a hidden goldmine for businesses, especially in industries like e-commerce, home decor, fashion, food, and travel. With its high purchase intent, evergreen content lifespan, and lower ad costs, Pinterest is the platform you’ve been overlooking—but shouldn’t.

🎯 Here’s what you’ll learn in this episode:

Why overlooked platforms are goldmines for engagement and conversions. The secrets behind the platforms 450+ million active users and how to tap into this audience. A step-by-step guide to setting up a business account, optimizing your profile, and creating high-converting pins. How to use Pinterest’s SEO tools to make your content discoverable and drive long-term traffic. Proven strategies for leveraging Ads to boost your results without breaking the bank.

👩‍💼 Who is this episode for?
Whether you’re a small business owner, a marketer looking for untapped opportunities, or a brand ready to diversify your strategy, this episode will show you how to make Pinterest your secret weapon for growth.

💡 About the Hosts:

Adam, founder of Website Designers London, leads one of the UK’s top 1% online marketing agencies, helping businesses generate tens of millions of pounds in revenue. Josh, founder of Improve My Search Ranking, a specialist SEO agency in London, has helped over 400 businesses drive £200+ million in sales.

📌 Don’t miss out on the platform that could skyrocket your business while your competitors sleep on it. Tune in now and discover how to dominate Pinterest like a pro!

🔗 Subscribe, review, and share this episode with your network to spread the word. Let’s grow together!

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠

Join us as we explore the essential world of business planning, guiding you through the process of creating a robust and effective business plan.

This two-part episode is a must-listen for aspiring entrepreneurs and seasoned business owners alike, offering valuable insights and practical advice on setting the foundation for business success.

What You'll Learn:

1. Introduction to Business Planning: We kick off by discussing the importance of a business plan and its role in transforming your business idea into a reality. Learn about the key components that make up a solid business plan.
2. Executive Summary: Discover how to craft a compelling executive summary that captures the essence of your business plan. Learn what key elements to include to make a strong first impression on investors and stakeholders.
3. Description of the Business Proposal: Understand how to clearly articulate your business idea, including its mission, vision, and unique value proposition. We’ll discuss how to present your business proposal in a way that highlights its potential and feasibility.
4. Marketing and Sales Strategy: Learn how to develop effective marketing and sales strategies to reach your target audience. We’ll explore various channels and tactics, including digital marketing, social media, and traditional advertising. Understand how to align your marketing efforts with your overall business goals to drive growth and success.

These episodes provide practical steps and expert advice to help you craft a comprehensive business plan that sets the stage for success. Whether you're starting a new venture or looking to revamp an existing one, this series will equip you with the knowledge and tools needed to achieve your business goals.

Tune in and start your journey to business success with our expert-led, easy-to-follow guide on creating the perfect business plan.

Download a FREE business plan template on Start Smarter: https://startsmarter.co.uk/6-sections-your-business-plan-should-include/

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠hello@websitedesigners.london⁠⁠ | ⁠⁠www.websitedesigners.london⁠

Josh for SEO: ⁠hello@improvemysearchranking.com⁠ | ⁠www.improvemysearchranking.com⁠

In this episode of 'Red Flags When Hiring a Web Design Agency,' we highlight the key warning signs to watch for when selecting an agency to create or redesign your website.

Making the wrong choice can lead to costly delays and subpar results, so it’s crucial to recognise these red flags early in the process.

In this episode, we explore:

1. Lack of Clear Communication: Why clear, open communication is essential, and how to identify agencies that may struggle with transparency or responsiveness.
2. Unrealistic Promises: Learn how to spot agencies that overpromise on results or timelines, and why this can be a serious risk to your project.
3. Vague Pricing and Contracts: Understand the importance of transparent pricing and detailed contracts, and how to avoid agencies that are unclear about their fees or deliverables.

By the end of this episode, you'll be equipped with the knowledge to confidently choose a trustworthy web design agency, steering clear of potential pitfalls that could derail your project.

Don’t miss this essential guide to hiring the right web design partner. Tune in now!

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠

Ready to take your website to the next level? Join us on this episode of The Marketing Podcast for Local Businesses as host Adam & Josh reveal essential website design hacks that will transform your site into a user-friendly, visually stunning, and highly effective digital space.

In this episode, we’ll discuss:

• Visual Hierarchy: Learn how to arrange elements to guide your visitors' attention to the most crucial information first.
• Simplified Navigation: Discover how to create intuitive and efficient navigation to help users find what they need effortlessly.
• Mobile Optimization: Understand the importance of mobile-friendly design and get practical tips to ensure your site performs seamlessly on all devices.

Whether you're an experienced developer or just starting out, these insider tips will help you create a website that stands out. Tune in now and start mastering the art of website design!

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠

Josh and Adam dive into how local businesses can optimise their online presence to rank higher in AI-powered search results like ChatGPT and Google Gemini. With AI search engines gaining traction as alternatives to Google, they outline actionable steps to ensure your business stands out.

Key topics include:

1. Claiming and Optimising Business Profiles: Ensure your business is listed on platforms like Google Business Profile, Bing Places, and Apple Maps to establish your online presence.
2. Using Location-Specific Keywords and Landing Pages: Create tailored pages for your services and locations to help AI understand your business and serve it in relevant searches.
3. Encouraging and Responding to Reviews: Build social proof by gathering positive customer reviews and engaging with feedback to boost your credibility in AI rankings.

This episode is packed with practical tips to help local businesses thrive in the era of AI search. Tune in to learn how to stay ahead of the competition!

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠

In this episode, Josh and Adam dive into the pros and cons of Facebook Ads and SEO as marketing strategies for local businesses. Which is the better choice? What works best for a tight budget? How do these strategies compare for service-based businesses versus local shops on the high street? Drawing on years of experience running two of the UK’s top online marketing agencies, we break down the details and share our expert recommendations.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠

What happens if TikTok gets banned? For SMEs that rely on short-form video marketing, it could be a game-changer. But don’t panic—there are powerful alternatives that can keep your brand thriving. In this episode, Adam and Josh break down the best TikTok alternatives and share strategies to repurpose your content for maximum reach.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Keywords:

TikTok ban, TikTok alternatives, social media marketing, Instagram Reels, YouTube Shorts, Clapper app, short-form video, video marketing strategy, digital marketing, content repurposing, SME marketing, small business marketing, organic reach, viral content, TikTok for business, marketing trends 2025.

In this multi-part series of 'What to Expect When Hiring a Website Designer,' we'll explore the key steps and insights you need before hiring a professional to create or redesign your website.

Whether it's your first time working with a designer or you're refining your current site, this series will equip you with the knowledge to make informed decisions at every stage.

In this episode, we explore:

1. Initial Consultation and Discovery Process: Learn how website designers understand your business needs and goals, and why asking the right questions upfront sets the foundation for success.
2. Defining the Scope of the Project: Discover the importance of establishing clear project requirements, discussing functionality, features, and the user experience, and defining your target audience.
3. Understanding the Pricing and Payment Structure: We break down different pricing models (fixed price, hourly rates, retainers), budgeting for additional costs like hosting, maintenance, and SEO, and how typical payment milestones and contracts work.

By the end of this episode, you'll be well-equipped to start your website project with confidence, knowing exactly what to expect at each stage of hiring a designer.

Don’t miss this comprehensive guide—tune in to the full series and take your business's online presence to the next level!

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠

In this practical episode of The Marketing Podcast for Local Businesses, hosts Josh and Adam focus on converting clicks from your ads into enquiries and sales.

They stress the importance of directing ad traffic not to your homepage, but to a dedicated landing page specifically designed for your advertising campaign.

The episode unpacks essential elements of an effective landing page, including:

• Prominently featuring the compelling offer
• Adding a detailed explanatory video
• Incorporating social proof like reviews and case studies.
• And much, much more!

This podcast prepares listeners to maximise conversion rates effectively.

Stay tuned for the next episode, where they will discuss how to measure the success of your campaign and wrap up this series on social media advertising for small businesses.

Don't forget to subscribe for more valuable insights.

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Example landing page design: https://www.improvemysearchranking.com/guaranteed-rankings

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠

In this third part of the "What to Expect When Hiring a Web Designer" series, Adam and Josh cover:

1. Timeline and Project Management: Emphasising realistic timelines for web design projects.

2. Design Process and User Experience (UX): Discussing how agencies create designs using wireframes and prototypes, the importance of user-focused and mobile-responsive designs, and comparing custom designs to pre-built templates.

3. Content Creation and Integration: Outlining who is responsible for creating content, the role of copywriting, images, and videos, and the significance of SEO-friendly content for effective website structure.

The episode provides practical insights into working with web designers for a successful project.

---

For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠

Understand the essentials of website design in this detailed episode, where we explore why effective web design is pivotal for local business success. Learn how the aesthetics and functionality of your site can impact customer engagement and drive local traffic to your business.

What You'll Learn:

• Essential Role of a Website: Unpack why a well-crafted website is vital for local businesses today. We discuss its role as the primary interface for customer interaction online, often the first point of contact for potential local customers.
• Key Design Principles: Gain insights into the fundamental design principles crucial for an effective website. We cover why clarity, simplicity, and responsiveness are not just design elements but necessities for ensuring your website performs well on all devices, enhancing user experience and supporting SEO efforts.
• Engagement with Local Community: Understand how to design your website with the local community in mind. We provide practical examples of how integrating local culture and community-specific needs into your website design can increase relevance and foster stronger connections with your audience.

Concluding the episode, we summarise the critical reasons why a strategically designed website is invaluable for local businesses looking to thrive in a competitive online market. Plus, get a preview of our next episode, which delves deeper into SEO basics, providing you with actionable strategies to optimise your local business's online presence.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london

Josh for SEO: ⁠hello@improvemysearchranking.com⁠ | ⁠www.improvemysearchranking.com

In this episode, Josh and Adam explore how AI-powered search, like ChatGPT and Google Bard, is transforming the way customers find local businesses. They break down key concepts like natural language processing, entity recognition, and relevancy scoring, and explain how these tools provide more precise, conversational, and targeted search results than traditional search engines.

The discussion covers how AI search works, why it's crucial for local businesses to optimise their online presence, and the rising influence of tools like ChatGPT, which already has over 200 million weekly users. Josh and Adam share actionable insights on boosting visibility in AI search and preparing for the future of digital marketing.

This is the first episode of a four-part series. Tune in to learn how to make your business AI-ready and stay ahead in the evolving marketing landscape.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠

Want to know the fastest way to lose customers and stall your business growth?

Take a page from the playbook of overly cautious leaders who fail to inspire, innovate, or connect.

In this episode, we’re dissecting the leadership missteps of Keir Starmer to reveal the critical mistakes businesses make that can silently destroy customer loyalty and trust.

Drawing from Starmer’s approval rating nosedive and leadership struggles, we’ll explore the parallels between political pitfalls and business blunders. Here’s what you’ll learn:

1. Lack of Clear Vision and Direction
Just as Starmer’s cautious approach has left the public confused, businesses without a bold, defined mission can lose customer interest. Learn how to craft a clear vision that inspires loyalty and excitement.

2. Over-Promising and Under-Delivering
From flip-flopping policies to unmet expectations, Starmer’s struggles highlight why credibility is everything. Discover how to set realistic promises and consistently deliver to build trust and reliability.

3. Appeasing Everyone, but Pleasing No One
Trying to appeal to everyone often results in a lack of identity. We’ll discuss how businesses can avoid this trap by narrowing their focus, defining their niche, and connecting deeply with a specific audience.

4. Failure to Take Risks or Innovate
Starmer’s risk-averse style has led to missed opportunities. For businesses, this means falling behind the competition. Find out why embracing calculated risks and experimenting with new ideas is essential for staying relevant.

5. Weak Communication and Inconsistent Messaging
Inconsistent messaging has plagued Starmer’s leadership and is equally damaging in business. Learn how to build a strong, consistent brand voice that keeps your audience engaged and loyal.

Using Starmer’s political challenges as a lens, this episode dives into actionable insights to help your business avoid the same pitfalls. If you’re ready to step out of the safe zone, define your mission, and innovate with confidence, this episode is a must-listen.

🎙 Don’t miss it—subscribe now to stay ahead in business! Have feedback or stories of your own? Leave a review or connect with us online!

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠

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Keywords:
Keir Starmer leadership lessons, business mistakes to avoid, how to lose customers, business communication tips, customer loyalty strategies, brand identity mistakes, innovation in business, taking risks in business, niche marketing strategies, over-promising in business, consistent branding tips, local business podcast.

This episode explores how ChatGPT can transform local business marketing by saving time, cutting costs, and enhancing communication. Hosts Adam and Josh highlight five practical uses: creating social media content, writing emails, handling customer service, boosting SEO, and promoting events. They share tips like being specific with prompts, editing for personalisation, and reflecting local culture.

A real-life example features a coffee shop using ChatGPT for Instagram posts, newsletters, and blog content, showcasing its potential to streamline operations and free up time. Listeners are encouraged to try ChatGPT and access resources for getting started.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠

Elevate your website's performance with this episode of The Marketing Podcast for Local Businesses! Join host Adam & Josh as we dive into advanced strategies for optimizing speed, creating engaging content, and crafting effective call-to-actions. Whether you're a beginner or a pro, these expert tips will help you enhance your site’s user experience and drive more conversions.

In this episode, we’ll explore:

• Speed and Performance: Discover why fast load times are critical and learn practical ways to boost your site’s speed using tools like Google PageSpeed Insights, content delivery networks (CDNs), and performance plugins.
• Engaging Content: Understand the importance of clear, concise, and compelling content. Learn how to break up text, use multimedia, and always provide value to keep your audience hooked.
• Effective Call-to-Actions (CTAs): Master the art of creating powerful CTAs that convert. Get tips on using action-oriented language, strategic placement, and A/B testing to optimize performance.

Don’t miss this chance to transform your website into a high-performing, engaging, and conversion-driving powerhouse. Tune in now to uncover these invaluable insights and take your digital presence to the next level!

Resources:

• As promised, we highly recommend using Siteground for free caching and great CDN to host your website.
• We also recommended using Nitropack and WP Fatest Cache.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠

🚨 Are you unknowingly leading your business into failure? Just like failing companies—Blockbuster, Kodak, Nokia—and even world leaders like Zelensky in the Ukraine war or businesses fall victim to Strategic Drift when they fail to adapt fast enough. By the time they realize the shift, it’s too late.

📉 Right now, Ukraine’s war strategy is at a turning point. Western support is declining, political priorities are shifting, and if Zelensky doesn’t adjust, Ukraine risks losing its strongest allies.

But what does this have to do with your business? EVERYTHING.

In this bonus episode, we break down:

✅ What Strategic Drift is – How leaders and businesses lose touch with changing realities.
✅ How Zelensky’s war strategy is being impacted by shifting global alliances, and what this teaches businesses about adaptation.
✅ How businesses like Blockbuster, Kodak, and Nokia failed – Real-world examples of ignoring industry changes and paying the price.
✅ The 4 Stages of Strategic Drift – From subtle early warning signs to full-blown crisis mode.
✅ What Local Businesses MUST do NOW – Digital marketing, SEO, and business strategies to avoid irrelevance.

💡 The harsh reality? Whether you’re a global leader, a tech giant, or a local coffee shop, ignoring external changes leads to disaster. The smartest businesses adapt BEFORE they’re forced to.

🎧 Listen now to learn how to avoid Strategic Drift and keep your business ahead of the curve.

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🔥 For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Keywords:
Strategic Drift, Ukraine war, Russia-Ukraine conflict, Zelensky strategy, Trump foreign policy, NATO funding, business failure, adapting to change, small business marketing, marketing podcast, SEO for small businesses, Google rankings, website optimization, local business growth, digital transformation, Trump isolationism, global economics, business survival strategy, PPC advertising, innovation in business, leadership mistakes, marketing trends, small business podcast, geopolitical impact on business.

What if the secret to building a billion-dollar business isn’t going big—but starting small? In this episode, we break down how giants like Amazon, Greggs, and Gymshark followed the same simple formula: dominate a niche, then scale strategically.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Keywords:

Niche domination, market strategy, Amazon business model, Gymshark growth strategy, local business growth, small business success, startup scaling tips, business strategy podcast, how to grow your business, build a billion-dollar business, local business marketing, business niche strategy, entrepreneur tips, market expansion strategy, business growth secrets, effective business strategies, entrepreneur podcast, business development for SMEs.

This episode, part 2 of "What to Expect When Hiring a Web Developer," covers three main topics:

1. Timeline and Project Management: The importance of setting realistic timelines, meeting deadlines, and using tools like Trello or Asana for smooth communication and project tracking.

2. Design Process and User Experience (UX): How agencies create user-friendly designs using wireframes, prototypes, and the pros and cons of custom designs vs. templates, with a focus on mobile responsiveness.

3. Content Creation and Integration: Clarifying roles in content creation between agency and client, and emphasising the need for SEO-friendly, engaging content.

The episode provides key insights into managing web development projects effectively.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠

Adam and Josh dive into how local businesses can create content that ranks in AI-powered search results like ChatGPT. As AI tools like ChatGPT increasingly shape how people search for information, businesses must adapt their content strategies to stay visible and competitive.

Key takeaways:

1. Build an FAQ Section: Address common customer questions directly on your website to boost relevance in AI-driven queries.
2. Blog Regularly: Publish content on specific topics and local events to increase your chances of appearing in AI search results.
3. Reverse Engineer AI Results: Analyse current AI search rankings for your target keywords, study top-ranking sources, and optimise your content to outperform competitors.
4. Use Natural Language: Write in a conversational tone that aligns with how users search, focusing on clear, direct answers.

These actionable tips will help your business create AI-friendly content that resonates with customers and increases visibility.

Don’t miss this episode to learn how to stay ahead in the AI revolution!

Welcome to another episode of The Marketing Podcast for Local Businesses, where we help small business owners turn their dreams into reality through effective marketing strategies.

Today we're tackling a topic that has been surrounded by myths and misconceptions for years: SEO.

In this episode, we’ll debunk seven common SEO myths that many business owners still believe. Some of these points might even seem controversial, but it's time to set the record straight. We’ll cover:

• The misconception that SEO needs to take a long time to work
• The belief that SEO is only about content, ignoring crucial elements like design, CRO, and branding
• The myth that SEO is a one-time effort
• Why keyword stuffing doesn’t work
• The truth about backlinks and why not all of them are equal
• Clarifying that SEO isn’t just about increasing traffic
• The fallacy that it's impossible to outrank big players like Checkatrade

Join us as we clear up these misconceptions and provide you with the real insights you need to succeed in your SEO efforts. Whether you're new to SEO or looking to refine your strategies, this episode is packed with valuable information to help you optimise your approach. Tune in and get ready to debunk these myths!

Don't forget to subscribe for more valuable insights.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠

What would it mean for your business if your next Instagram Reel or TikTok video hit a million views?

Viral success is no longer reserved for big brands with deep pockets—it’s a game-changer for local businesses, too. In this episode, we’re revealing the strategies to help your TikTok and Instagram content go viral, attract new customers, and drive sales.

Here’s what we’ll cover:

1. Why Going Viral Matters for SMEs
   Learn how TikTok and Instagram’s massive reach can help you connect with new audiences, build trust, and boost your bottom line—all for little to no cost.

2. Key Ingredients for Viral Content
   From creating engaging hooks to leveraging trends, storytelling, and authentic content, we’ll break down the formula for crafting posts that capture attention and drive shares.

3. TikTok-Specific Tips
   Discover how to participate in challenges, use duets and stitching, and tap into TikTok’s collaborative culture to stand out on the platform.

4. Instagram-Specific Tips
   Master Reels, carousel posts, and influencer collaborations to increase reach and engagement on Instagram.

5. Turning Views into Sales
   Viral content is just the start—learn how to guide viewers to action with strong CTAs, shoppable posts, and lead-generation strategies to turn buzz into measurable results.

   
   

Whether you’re running a cozy café, a boutique shop, or an e-commerce brand, this episode is packed with actionable tips to help you crack the code to viral success.

🎙 Subscribe now to stay ahead in the world of digital marketing! Got questions or a viral success story? Share it with us—we’d love to feature your experience in a future episode.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com

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SEO/SearchGPT Keywords:
How to go viral on TikTok, Instagram viral strategies, TikTok marketing tips, Instagram Reels for business, viral content tips, local business social media marketing, SME social media tips, creating viral posts, TikTok challenges for businesses, Instagram influencer collaborations, converting viral views into sales, social media call-to-actions, lead generation on Instagram.

In this episode of The Marketing Podcast for Local Businesses, we dive into the crucial steps you should expect when hiring an SEO agency. This is the first part of our series dedicated to helping small business owners navigate the complexities of SEO services.

Key Points Discussed:

• Understanding Campaign Goals:

  • The foundational step in any SEO campaign is defining your objectives. While the primary goal is often to increase sales, other important objectives can include boosting brand awareness and increasing conversions on elements like email lists.

• Setting Up Tracking Software:

  • Learn about the essential tools and software used to track and measure the success of your SEO efforts. We discuss the importance of tracking website traffic, keyword rankings, and conversion rates to gauge the effectiveness of your campaign.
  • Key tools highlighted include GA4 (Google Analytics 4), Google Search Console (GSC), and SEMrush, each playing a vital role in providing insights and data.

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For a 20% exclusive discount on SEO or Website Design services, quote 'PODCAST20' and contact:

Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com

Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london

Ready to take your local business to the next level in 2025? The digital marketing landscape is evolving faster than ever, and the strategies that worked yesterday may not cut it tomorrow. In this episode, we’ll unpack the top trends shaping the future of local business marketing and give you actionable tips to stay ahead of the curve.

Here’s what you’ll learn:

• Live Social Media Shopping
  Imagine turning casual viewers into instant customers during live streams on Instagram, Facebook, or TikTok. We’ll break down why live shopping is a must-have strategy for local businesses, how to drive engagement and impulse purchases, and tips for scheduling and promoting your live sessions effectively.

  
  

• AI in Content Creation
  Save time and connect with your audience like never before with AI-powered content tools. From blogs and social posts to video production and even virtual influencers, AI is revolutionizing how businesses communicate. We’ll share how to use AI tools to personalize content, boost relevance, and even streamline customer service with AI-driven chatbots.

  
  

• “Interest-Driven” Social Media Algorithms
  Social platforms like TikTok are reshaping how content is discovered, prioritizing user interests over followers. We’ll show you how this levels the playing field for small businesses, how to create content that resonates with niche audiences, and how to use hashtags and trends to maximize your reach.

  
  

These trends aren’t just industry buzzwords; they’re powerful opportunities to grow your business, reach new customers, and boost sales. Whether you’re a seasoned entrepreneur or just starting out, this episode is packed with practical tips and insights to help you stay competitive in 2025.

🎙 Subscribe now to stay updated on the latest strategies for local business success! Have a question or success story to share? We’d love to hear from you—leave a review or reach out today!

2025 digital marketing trends, local business marketing tips, live social media shopping, AI content marketing, social media algorithms 2025, small business growth strategies, future of marketing, digital marketing podcast, local business SEO, TikTok marketing for small businesses, AI-driven content tools, social media tips for businesses.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠

In this episode of The Marketing Podcast for Local Businesses, hosts Adam and Josh delve into using Facebook's advertising platform to effectively target and engage your ideal customers.

Building on the strategies discussed in the previous episode, they guide listeners through:

• Setting up a Facebook page and ad account
• Creating a campaign with specific objectives, and
• Choosing the right audience using Facebook's AI or manual selection.

The episode focuses on crafting compelling ads, from selecting attention-grabbing images and videos to writing headlines and descriptions that resonate with target audiences.

By the end of this session, you'll be equipped to craft ads that not only attract clicks but are poised to convert them into customers.

Stay tuned for our next discussion on conversion rate optimisation and measuring the success of your social media campaigns.

Don't forget to subscribe for more valuable insights!

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Links discussed in the episode:

Facebook Page creation: https://www.facebook.com/

Facebook Ad Manager: https://www.facebook.com/adsmanager

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠ | ⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠

Meet Adam and Josh, the dynamic duo behind the "Marketing Podcast for Local Businesses." Journey with them as they delve into their origins in web design and SEO, tracing their paths from tech enthusiasts to leading marketing experts. Adam, with a knack for aesthetic and functional designs, and Josh, a strategist renowned for boosting search rankings, combine their skills to empower local businesses. Each podcast episode not only shares their unique insights but also charts their ongoing journey in the ever-evolving world of digital marketing. Tune in to gain a wealth of knowledge from two professionals who have been transforming the digital landscape, one successful business at a time.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london

Josh for SEO: ⁠hello@improvemysearchranking.com⁠ | ⁠www.improvemysearchranking.com