The Marketing Misfits (The Marketing Misfits)
Explorez tous les épisodes de The Marketing Misfits
| Date | Titre | Durée | |
|---|---|---|---|
| 11 Mar 2025 | You’re Using LinkedIn Wrong - Turn LinkedIn into a Lead Machine! | Judi Fox MMP #043 | 01:11:51 | |
In this episode of Marketing Misfits, Judi Fox breaks down how to dominate LinkedIn and turn connections into real business opportunities. She reveals the biggest mistakes professionals make on LinkedIn, how the algorithm actually works, and the best strategies to boost engagement. Judi shares expert insights on profile optimization, lead generation, and why comments and reposts matter more than likes. If you want to grow your authority, attract high-quality leads, and make LinkedIn work for you, this episode is packed with actionable insights that will change the way you approach social media. This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. 00:00 Introduction 01:30 Kevin's Social Media Journey 03:56 Norm's LinkedIn Experience 05:11 Challenges of Driving Traffic from LinkedIn 07:17 Introducing LinkedIn Expert Judi Fox 16:15 Optimizing Your LinkedIn Profile 23:38 Engagement Strategies on LinkedIn 37:19 LinkedIn Follower Thresholds 39:23 Importance of Company Pages 43:38 Maximizing LinkedIn Engagement 45:49 External Links on LinkedIn 52:12 Video Content on LinkedIn 01:01:58 Generating Qualified Leads on LinkedIn 01:04:39 Closing Remarks Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 14 Jan 2025 | The Art of Funny Sales Videos (Use This Today) | Joseph Wilkins MMP #035 | 01:10:08 | |
🎥 Learn How to Make Videos That Sell with Humor! In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Joseph Wilkins, founder of Funny Sales Videos, to explore the art and science of creating funny, engaging sales videos that convert. In this episode find out: Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 04 Mar 2025 | Your AI Content Strategy is COMPLETELY Wrong | Dan Kurtz | MMP #042 | 01:20:27 | |
In this episode of Marketing Misfits, Dan Kurtz breaks down the latest Google algorithm update and how it’s changing SEO forever. He dives into the hidden factors that determine rankings, why AI content fails without branding, and how to build an online presence that actually lasts. Dan also reveals how Google is cracking down on bots, what businesses need to do to stay visible, and why most affiliate sites are getting wiped out. Whether you’re an SEO expert, eCommerce seller, or digital marketer, this episode is packed with must-know insights on search rankings, authority building, and the future of online visibility. This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Introduction to Algorithm Updates and Branding 00:32 Welcome to Marketing Misfits 00:50 Norm's Trip 01:37 Cigar Conversations 06:08 SEO Insights 12:11 The Impact of Google's JavaScript 24:00 The Importance of Branding in SEO 31:31 Challenges and Future of SEO 38:06 SEO for Humans and Machines 38:13 Google's Advertising Platform 39:23 The Role of Branding in SEO 40:33 Emerging Search Engines 44:18 Predictive Analytics in SEO 51:02 Maximizing Online Presence 53:53 Leveraging AI and Automation 01:03:36 Future of SEO Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 31 Dec 2024 | You’re Losing Money Without These Affiliate Strategies | Amber Spears | MMP #033 | 01:13:19 | |
In this episode of Marketing Misfits, Amber Spears shares her journey from SEO beginnings to becoming a leader in affiliate marketing and partnership strategies. Amber dives into her proven affiliate marketing tips, offering insights on building affiliate programs that drive results and creating trust in business relationships. She also highlights sustainable marketing tactics and the power of diversification to ensure business stability. Packed with actionable advice on relationship-driven marketing and affiliate growth strategies, this episode is a must-watch for entrepreneurs and marketers looking to create impactful partnerships and long-term success. This episode is brought to you by: Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Timestamps 00:00 Introduction to Customer Acquisition 00:28 Welcome to Marketing Misfits 00:48 Casual Banter and Podcast Routine 01:24 Introducing Today's Topic and Guest 05:13 Amber Spears' Background and Journey 10:29 SEO and Affiliate Marketing Insights 12:22 The Evolution of SEO and AI Impact 15:40 Building a Competitive Affiliate Program 38:50 The Essence of a Good Affiliate 39:31 Performance vs. Awareness in Affiliate Marketing 39:49 Building Strong Partnerships 40:25 Maximizing Affiliate Commissions 41:58 The Power of Relationships 43:58 Personal Stories and Business Lessons 50:29 The Four Rooms Mastermind Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family! Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 19 Nov 2024 | How to Win Big on TikTok Shop - TikTok Shop Made Simple | Michelle Barnum Smith | MMP #027 | 01:12:21 | |
Are you ready to unlock the secrets of TikTok marketing that could propel your brand into the viral spotlight? Join Norm Farrar and Kevin King in this exciting episode of The Marketing Misfits as they delve into the dynamic world of marketing on TikTok, specifically tailored for big brands facing unique challenges. Drawing from their recent experiences at the Big Smoke cigar event in Las Vegas, where they networked and gathered insights while enjoying premium cigars, the hosts reveal how authenticity reigns supreme on TikTok compared to the polished content often found on Instagram. This episode is brought to you by: Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits TImestamps 00:00 Introduction and Greetings 01:08 Cigar Adventures in Las Vegas 04:34 Customer Service Strategies 07:37 Welcome Michelle Barnum Smith 10:02 Michelle's Background 35:51 Work from Home Wardrobe Woes 36:57 Gender Disparities in Business 39:06 The Evolution of Personal Branding 45:38 TikTok's Impact on Marketing 01:04:43 Getting Started with TikTok Shop As they dissect the struggles that large corporations encounter in adapting to TikTok's casual and spontaneous nature, they uncover the surprising success stories driven by individual creators who have harnessed the platform's potential. This episode features an inspiring interview with guest Michelle Barnum-Smith, a former corporate marketing professional turned TikTok Shop expert. Michelle shares her transformative journey and emphasizes the importance of personal branding in today’s fast-paced social media landscape. Listeners will gain invaluable business insights as the trio discusses how TikTok has emerged as a powerhouse for eCommerce, providing actionable marketing strategies that sellers can implement right away. The conversation is packed with viral marketing techniques and innovative approaches that empower entrepreneurs to embrace flexibility and creativity in their marketing efforts. Whether you’re a seasoned marketer or an aspiring entrepreneur, this episode of The Marketing Misfits is your gateway to understanding the evolving landscape of social media marketing. Discover how to leverage TikTok for entrepreneurial success and learn from stories of successful entrepreneurs who have navigated the challenges of solo entrepreneurship. With insights from marketing experts like Kevin King and Norm Farrar, you’ll be equipped with the tools you need for business growth strategies that resonate with conscious consumers. Don’t miss out on this opportunity to elevate your marketing game! Tune in to The Marketing Misfits and transform your approach to capturing the attention of your audience in a world where authenticity is key and traditional strategies may fall short. Join us for a journey filled with entrepreneurial success stories, career development in marketing, and the innovative insights that can turn your brand into a million-dollar success! Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 01 Apr 2025 | U.S. Manufacturing Is Back - Tariffs, Vertical Integration, and AI... | 01:09:57 | |
U.S. manufacturing is back—but not the way you think. In this episode of Marketing Misfits, factory owner and sourcing expert Jason Azevedo shares how brands like Walmart and GM are reshaping their supply chains through vertical integration, automation, and American-made products. He breaks down the real economics of reshoring, the AI tools changing factory floors, and why most sellers have no clue what’s really happening behind the scenes. Whether you're importing from China, exploring nearshoring, or want to understand how ownership, control, and speed are the new edge in eCommerce—this episode will change how you think about making products. This episode is brought to you by: House of AMZ: Elevate your brand today at https://www.amazonseo.com/ 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Intro 02:32 Market Masters Event Highlights 06:16 Welcome Jason Acevedo 07:04 Jason's Manufacturing Journey 10:53 Challenges in US Manufacturing 23:15 Impact of Tariffs 33:45 Future of Automation 35:09 Human Collaboration 35:40 Automation in Agriculture 36:54 The Rise of Robotics 39:04 The Future of Industrial Jobs 48:20 AI's Impact 53:58 Vertical Integration 58:24 Acquisition Strategies 01:06:07 Final Thoughts Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 18 Mar 2025 | Why Big Brands Spend MILLIONS on Domains... And How You Can Profit Too! | 01:08:20 | |
In this episode of Marketing Misfits, Jeffrey Sass shares wild lessons from B-movies, domain investing, and branding that every entrepreneur needs to hear. From the marketing genius behind The Toxic Avenger to the power of owning the right domain name, Jeffrey reveals how businesses can use storytelling, branding, and digital real estate to stand out. He also uncovers the hidden opportunities in domain flipping, why big brands spend millions on premium domains, and how a single website name can change your business forever. Whether you're a marketer, business owner, or just love crazy business stories, this episode is packed with insights you won’t hear anywhere else. This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Introduction to The Toxic Avenger 02:32 The Value of Premium Domains 05:45 Marketing Lessons from B Movies 06:24 Interview with Jeff Sass 08:09 The Business of Domain Names 20:53 The Future of Domain Extensions 33:54 Monetizing Domain Portfolios 36:21 The Art of Drop Catching 40:58 Lessons from The Toxic Avenger 53:53 Building Community and Brand Trust #seo #marketing Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 07 Jan 2025 | Amazon vs. Retail: The Hard Truth Every Seller Needs to Know | Doug Pick | MMP #034 | 01:13:34 | |
In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Doug Pick, founder of the iconic Heroes brand, to unpack the secrets of succeeding in the Consumer Packaged Goods (CPG) space. From humble beginnings to landing multi-decade partnerships with Walmart, Target, and Walgreens, Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 25 Mar 2025 | AI Just Changed Sourcing FOREVER... Don't Get Left Behind | 01:23:50 | |
Kerim Kfuri pulls back the curtain on the real engine behind big brand success—logistics, sourcing, and perception. In this deep-dive episode, Norm and Kevin explore how tariffs, supplier leverage, and nearshoring myths are reshaping eCommerce for Amazon sellers and DTC brands. Kerim shares why the money isn't made in selling, but in the supply chain, and how US-based sourcing, automation, and perception-driven packaging can unlock bigger margins. Plus, you'll hear why China still has the upper hand, what everyone gets wrong about nearshoring, and how Alibaba is doubling down on verified suppliers and AI sourcing. If you sell physical products, you cannot afford to miss this conversation. This episode is brought to you by: House of AMZ: Elevate your brand today at https://www.amazonseo.com/ 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Introduction 00:55 Snow and Cigars 06:13 The Importance of Logistics in Business 07:47 Kareem Kari 10:55 Tariffs and Their Impact 19:04 Future of Manufacturing and AI 41:27 Innovative Manufacturing Solutions 44:09 Globalization and Its Impact 53:50 Logistics and Supply Chain Innovations 58:55 The Power of Perception in Marketing 01:05:52 Alibaba's Global Expansion 01:13:41 Damon John's Influence and Mentorship 01:18:49 Final Thoughts Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 11 Feb 2025 | Most Entrepreneurs Fail - How to Succeed When Others Quit | Shamori Battle | MMP #039 | 01:03:02 | |
In this episode of Marketing Misfits, Shamori Battle reveals the networking secrets that separate struggling entrepreneurs from those who build lasting success. He dives into the mindset shifts needed to navigate business growth strategies, build genuine relationships, and avoid common entrepreneurial pitfalls. From high-stakes business deals to the real challenges of wealth building, Shamori shares raw insights on what it takes to scale a business without burning out. Whether you're working on brand building, marketing strategies, or networking for entrepreneurs, this episode is packed with actionable lessons to help you stay ahead in 2025 and beyond. This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Introduction 01:46 Today's Guest: Shamari Battle 05:03 Shamari's Background 08:07 The Importance of Genuine Connections 13:14 Challenges and Lessons in Business 15:55 Early Entrepreneurial Experiences 20:56 The One That Got Away 27:03 Reflections on Business Partnerships 29:37 The True Nature of Wealth and Friendship 30:21 Resilience in Entrepreneurship 33:22 Navigating the Amazon Business 34:13 The Echo Chamber of Social Media 38:33 Ethical Credit Repair and Financial Responsibility 47:18 The Power of Community and Relaxation 56:31 Final Thoughts Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 05 Nov 2024 | Navigating Conscious Consumerism: How Marketing Can Drive Sustainable Choices in Retail and Delivery Practices | 01:00:45 | |
In this episode of The Marketing Misfits, hosts Norm Farrar and Kevin Kane dive deep into the evolving landscape of consumerism and logistics with the insightful Mike Robinson. As the world shifts towards conscious consumerism, this episode sheds light on how sustainability and environmental responsibility are becoming paramount in the purchasing decisions of today’s consumers. The discussion opens with a compelling overview of the current retail environment, where consumers are not just looking for products but are increasingly aware of the impact their choices have on the planet. This episode is brought to you by: Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Timestamps 00:00 Fast-Paced Consumer Culture 00:56 Cigar Conversations and Austin Nights 03:17 Introducing Mike Robinson 04:01 The Vintage Cigar Experience 05:28 Cigar Events and Traditions 06:39 Marketing and Perceived Value 09:34 Conscious Consumerism and Delivery Logistics 11:42 Sustainable Delivery Practices 16:32 The Future of Retail Delivery 30:43 The Carbon Savings Opportunity 31:35 Retailer and Carrier Collaboration 32:41 Consumer Experience and Logistics 33:29 Financial and Environmental Impact 35:42 Marketing Strategies for Sustainability 38:29 Challenges and Opportunities in Logistics 40:46 Expanding Beyond the U.S. Market 46:55 Gamifying Sustainability Efforts 52:08 Conclusion and Final Thoughts Mike shares his extensive experience in the retail sector, introducing his innovative company that is dedicated to optimizing the delivery process. This optimization is crucial in reducing carbon footprints, a topic that resonates deeply with environmentally conscious consumers. The hosts and Mike explore the importance of synchronizing deliveries to minimize the number of trucks on the road, illustrating how this approach not only benefits retailers but significantly contributes to environmental sustainability. As the conversation unfolds, Norm and Kevin delve into the psychological aspects of marketing, emphasizing how retailers can foster a sense of responsibility and pride among consumers regarding their purchasing decisions. They discuss the challenge of changing consumer expectations around delivery speed. While some consumers will always demand immediate gratification, a growing segment is emerging that is willing to wait for more sustainable options. This shift presents a unique opportunity for brands to align their marketing strategies with the values of their customers. The episode also tackles the pressing question of how marketing can evolve to effectively communicate these values to consumers. Norm and Kevin highlight the need for brands to make sustainability a core aspect of their messaging, ensuring that consumers feel a connection not only to the products they purchase but also to the positive impact those products can have on the environment. By integrating sustainability into their marketing strategies, retailers can cultivate loyalty and trust among consumers who are eager to support brands that prioritize the planet. Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 18 Feb 2025 | Simple Fixes to Skyrocket Website Conversions [CRO Tips] | Marty Greif | MMP #040 | 01:05:30 | |
In this episode of Marketing Misfits, Marty Greif, a conversion rate optimization (CRO) expert, reveals the small website changes that drive massive sales. He shares the biggest mistakes killing conversions, the psychology behind buyer trust signals, and why most websites leave money on the table. Marty also discusses the real impact of AI on conversion rates, why phone numbers on websites matter more than you think, and the hidden factors that make customers leave without buying. If you're serious about boosting website performance, increasing sales, and building a site that actually converts, this episode is a must-watch! Check out Marty Greif's site - https://sitetuners.com/ This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Introduction to Conversion Optimization 03:08 Importance of Website Design and User Experience 06:21 Marty Grief 07:21 Understanding Conversion Rate Optimization 10:50 Personalization and AI in Marketing 13:53 Quick Wins for Website Conversion 18:41 Psychology and Best Practices in Marketing 32:10 Encouraging Real Phone Numbers 34:20 Greedy Marketing Syndrome Explained 35:44 Understanding Your Audience 38:57 Progressive Disclosure in Marketing 46:42 Importance of Engagement Metrics 52:40 Low-Cost Tools for Small Businesses 59:20 Final Thoughts Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 25 Feb 2025 | Why No One Cares About Your Content (And How to Fix It) | Molly Mahoney | 01:13:35 | |
In this episode of Marketing Misfits, Molly Mahoney shares her expert insights on confidence, storytelling, and AI-driven content creation. Get Molly's free resources here - https://Molly.live/MMP She breaks down how to grab attention instantly, why most speakers fail to connect with their audience, and how to use AI tools to create engaging, authentic marketing. Molly also dives into pattern interrupts, improvisation, and body language techniques that can make or break a presentation. Whether you're a business owner, content creator, or marketer, this episode is packed with actionable tips to improve your public speaking, boost engagement, and use AI effectively in your marketing strategy. This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Introduction to Marketing Misfits 00:42 Toothache Saga 04:52 Introducing Molly Mahoney 05:47 Molly's Marketing Journey 19:20 Confidence and Public Speaking Tips 31:32 Storytelling in Marketing 37:59 Embracing Authenticity 39:09 Breaking the Mold 40:01 Art of Unscripted Conversations 40:53 Mastering the Interview 43:44 Storytelling Techniques 44:33 Engagement Strategies 47:37 The Power of Authenticity 54:34 The Importance of Facial Expressions 01:03:05 Conclusion Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 26 Nov 2024 | How Melisa Vong Built Million-Dollar Brands (And How You Can Too) | Marketing Misfits | MMP #028 | 01:12:26 | |
In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Melisa Vong, a dynamic entrepreneur who’s turned her expertise in Amazon FBA into a masterclass in brand building and creative marketing. Melisa shares her journey from launching a successful beauty brand to scaling and selling multiple businesses, all while navigating the challenges of the supplement and consumables space. She offers insights into subscription models, partnerships with manufacturers, and leveraging TikTok and social media for organic growth. Melisa’s scrappy marketing techniques, including viral campaigns and building personal connections, highlight the importance of innovation and relationships in growing a thriving business. If you’re looking for fresh ideas to elevate your brand, this episode is packed with actionable advice and inspiring stories.
Timestamps 00:00 The Lottery Ticket Analogy 00:23 Introduction to Marketing Misfits 01:15 Kevin's Amazon Business Story 02:25 The Value of Connections in Business 03:41 Vegas Adventures and Taxi Strategies 04:59 Introducing Melissa 20:07 Melisa's Journey in E-commerce 23:31 Building and Exiting Brands 25:20 Challenges in the Supplement Industry 30:18 Effective Marketing Strategies 36:25 Added Value Bonuses and Customer Retention 39:25 Challenges in Marketing Supplements 40:51 Leveraging AI in Marketing 42:46 Gathering and Utilizing Testimonials 44:53 Exploring Multiple Sales Channels 50:00 The Power of Networking and Connections 59:16 Creative Marketing Strategies 01:02:35 The Escape Room Venture 01:04:59 Final Thoughts and Tips Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 28 Jan 2025 | Redefine Your Brand with the Creator Economy! [Influencer Marketing 2025] | Ian Sells | MMP #037 | 01:06:26 | |
In this episode of Marketing Misfits, Ian Sells dives into the fast-changing world of the creator economy and how brands can leverage influencers, UGC, and affiliate strategies to dominate their markets. From building trust with creators to navigating the complexities of IP compliance, Ian shares invaluable insights on staying ahead in the ever-evolving world of e-commerce and social media marketing. He also unpacks why authenticity matters now more than ever and reveals strategies brands can use to succeed on platforms like TikTok, Amazon, and beyond. Packed with actionable advice and real-world examples, this is a must-watch for anyone looking to level up their marketing game. Check out Joinbrands -> https://joinbrands.com/ This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Understanding Video Exposure 00:19 Ice Cream Adventures 02:07 The Dog Ice Cream Incident 05:29 The Rise of the Creator Economy 08:15 Introducing Ian and Dog Ice Cream Influencers 10:12 Creators vs. Influencers 21:37 Building Trust as a Creator 29:22 The Importance of IP and Compliance 32:33 Discussing Creator Trends 33:39 The Rise of Live Selling 35:11 Affiliate Marketing Insights 35:26 TikTok's Closed Loop System 37:16 Challenges for Brands on TikTok 37:48 Effective Influencer Strategies 50:12 Building and Protecting Your Audience 59:32 Final Thoughts and Future Predictions Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 12 Nov 2024 | Customer Service That Sells - Turning Customers into Raging Fans | MMP #026 | 00:49:34 | |
In this episode of Marketing Misfits, Norm Farrar and Kevin King dive into the importance of customer service and how going the extra mile can make all the difference in building brand loyalty. They share personal stories about exceptional (and not-so-exceptional) customer service experiences, from companies that go above and beyond to those that cut corners. The conversation covers how small gestures—like a bonus item or a fast response—can turn one-time buyers into repeat customers. Norm and Kevin also debate when it’s worth firing a client or letting a customer go, underscoring the value of focusing on those who align with your brand’s vision. Tune in for a candid discussion packed with insights on what really matters in building lasting customer relationships. This episode is brought to you by: Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Timestamps 00:00 Introduction to Marketing Misfits 00:31 Weather Talk and Metric System Confusion 01:49 Customer Service Anecdotes 05:36 Birthday Celebrations and Gifts 11:28 The Importance of Exceptional Customer Service 24:59 Exclusive Offer from StackInfluence 25:19 The Bluebell Ice Cream Story 26:33 The Psychology of Settling for Less 30:10 Amazon's Customer Service Excellence 38:59 The Importance of Customer Retention Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family! Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 17 Dec 2024 | Direct Mail... The Untapped Marketing Secret | Maxximillian Seijo | MMP #031 | 01:01:53 | |
In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Maximillian Seijo from PostcardMania to dive deep into the surprising power of direct mail marketing. Maximillian explains why physical mail is far from outdated and how businesses can combine it with modern technology like automation and QR codes for incredible results. Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 08 Apr 2025 | YouTube Masterclass: Everything You NEED to Know About YouTube Marketing | Brett Curry | 01:11:01 | |
Discover the secrets to dominating YouTube and e-commerce with insights from the online marketing and advertising expert Brett Curry. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ This episode of Marketing Misfits dives deep into why watch time is the ultimate YouTube metric, the power of organic content, and how YouTube is an untapped goldmine for e-commerce sellers. Learn how to leverage YouTube ads, optimize your content for maximum engagement, and scale your business like never before. Plus, hear fascinating stories about creative marketing strategies, AI-generated content, and the future of video marketing. If you're ready to grow your brand, increase watch time, and explore YouTube's potential, this episode is a must-watch! What You'll Learn: - Why watch time is the key to YouTube success - How e-commerce sellers can use YouTube for long-term growth - The role of AI in content creation and marketing - Proven strategies for boosting engagement and conversions ⏰ Timestamps: 00:00 - The Vanity Metric? 00:50 - From Cigars to Creativity 02:14 - The Amazon Fishbowl 05:09 - The Untapped Goldmine 06:44 - The Marketing Mastermind 11:05 - Why YouTube is Different 20:06 - The Power of Watch Time and Engagement 27:17 - Ads That Convert: YouTube vs. Meta 32:52 - Targeting Strategies for YouTube Ads 48:47 - AI in Content Creation 55:40 - Building Long-Term YouTube Success 1:00:13 - Mistakes Brands Make on YouTube 1:06:04 - Stop Sleeping on YouTube This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 🔔 Don’t forget to like, subscribe, and hit the notification bell for more expert insights on marketing, branding, and eCommerce strategies! #YouTubeMarketing #EcommerceGrowth #WatchTime Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 10 Dec 2024 | Why Your Brand is Failing - Avoid These Branding Mistakes... | Kevin King & Norm Farrar | MMP #030 | 00:47:23 | |
Norm Farrar and Kevin King explore the deeper meaning of branding and why it’s more than just a logo or name. They share stories about their latest venture, Dragonfish Communications, and how they spent countless hours perfecting its identity to ensure it resonated emotionally with their audience. From the psychology behind iconic ad campaigns to the power of solving real customer pain points, they highlight how emotional connections drive the success of the world’s most memorable brands. Packed with humor, personal anecdotes, and actionable advice, this episode is a must-listen for anyone serious about taking their marketing strategy to the next level. This episode is brought to you by: Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Timestamps 00:00 Welcome to the Show 01:20 Montreal Stories & Meetings 05:11 Dragonfish Announcement 09:07 Why Branding Matters 15:14 Creative Marketing Ideas 26:11 Emotional Appeal Strategies 28:22 Germ Awareness Evolution 32:59 Diamonds’ Real Value 41:41 Wrap-Up & Insights Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family! Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 04 Feb 2025 | $100,000 Water Bottle?! Insane Luxury Branding Strategies That Work! | MMP #038 | 01:03:42 | |
In this episode of Marketing Misfits, Norm Farrar and Kevin King dive into the fascinating world of branding, marketing, and product differentiation. From Red Bull’s innovative grassroots strategy to the intriguing story behind a $100k bottle of water, they explore how businesses turn commodities into cult-followed brands. Along the way, they uncover lessons from luxury items like Louis Vuitton and how emotional connections drive customer loyalty. Whether you’re curious about viral marketing tactics or how to build a brand that stands out, this episode is packed with stories and insights to inspire your next move. This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Introduction and Shocking Statistics 00:59 Winter Stories and Cigar Adventures 03:34 Podcast Etiquette and Editing Challenges 04:47 Marketing Misfits: Water and Energy Drinks 06:38 The Red Bull Phenomenon 13:37 Sponsorship and Extreme Sports 24:42 Liquid Death: Edgy Marketing 30:11 The Value of Luxury: Real vs. Counterfeit 33:56 The Market for Secondhand Designer Goods 34:50 Global Demand for Luxury Brands 35:45 The Business of Premium Water 44:34 The World of High-End Cigars 47:31 Marketing Strategies in the Cigar Industry 53:41 The Power of Strategic Partnerships 58:33 Conclusion and Final Thoughts Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 03 Dec 2024 | Why Most Agencies Fail... (And How to Fix Yours) | Joshua Johnston | MMP #029 | 01:09:09 | |
Are you ready to unlock the secrets behind successful agency ownership? Join Norm Farrar and Kevin Kane in this enlightening episode of The Marketing Misfits, where they sit down with Josh Johnson, a renowned agency owner and consultant who has navigated the tumultuous waters of the e-commerce landscape. Together, they dive deep into the common pitfalls of starting an agency, revealing that the key to entrepreneurial success lies not just in the founder's skills, but in robust leadership and operational systems. This episode is brought to you by: Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Timestamps 00:00 Agency Building Challenges 01:06 Marketing Misfits Billboard 02:37 Meet Josh Johnson and His Agency 04:38 Starting an Agency: The Reality 08:35 Vetting and Standing Out as an Agency 26:00 Strategies for Client Retention 34:16 About the Agency Owner 35:10 Scaling Challenges 36:06 SOPs and Training Matter 36:47 Staying Ahead of Industry Changes 38:59 Client Stories and Recommendations 44:19 How AI is Shaping Agencies 51:35 Pricing Models and Equity Deals 57:04 Expanding Services with Vertical Integration Josh shares his firsthand experiences from the direct-to-consumer e-commerce space, where he built a million-dollar agency from the ground up before successfully exiting. This episode is packed with invaluable insights into agency growth dynamics, the critical challenges of client retention, and the necessity of effective onboarding processes to minimize churn rates. As the conversation unfolds, our hosts and Josh explore innovative marketing strategies that can set your agency apart in a competitive market. But that's not all! The discussion takes an intriguing turn as they examine the impact of AI on the agency landscape. While AI is poised to enhance efficiency, the consensus is clear: human oversight remains irreplaceable. Discover how to leverage marketing innovation while maintaining the human touch that clients crave. As the episode wraps up, listeners will gain practical advice on pricing agency services, the importance of niche specialization, and how to build a strong brand presence that resonates with conscious consumers. This is more than just a marketing podcast; it’s a treasure trove of business growth strategies and stories of successful entrepreneurs who have made their mark in the industry. Whether you’re a seasoned agency owner or an aspiring entrepreneur, this episode of The Marketing Misfits offers a wealth of knowledge that you won’t want to miss. Tune in for a conversation that promises to inspire and equip you with the tools necessary for navigating the ever-evolving world of marketing. Don’t forget to subscribe for more interviews with entrepreneurs and insights into viral marketing techniques that can elevate your business to new heights! Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 21 Jan 2025 | I Made $5 Million as a Creator - Now It's Your Turn! | Justin Moore | MMP #036 | 01:15:49 | |
In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by sponsorship coach Justin Moore who shares insider tips on landing high-value sponsorship deals, creating long-term brand partnerships, and navigating the evolving world of influencer marketing. Justin reveals the secrets behind his ARC framework—Awareness, Repurposing, Conversion—and how creators can use it to pitch effectively to brands. He also dives into pricing strategies, avoiding common mistakes, and why listening to a sponsor's needs is the ultimate game-changer. Packed with actionable advice for both creators and brands, this episode will teach you how to build trust, negotiate like a pro, and secure the sponsorship deals you’ve been missing out on. Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 12 Jun 2024 | Model Attacked By Tiger! Disrupting The Photography Industry | Mark Daughn | #006 | 01:13:49 | |
Norm Farrar and Kevin King are back with another episode of The Marketing Misfits Podcast with special guest, photographer, Mark Daughn. Mark shares his stories of how he entered the competitive photography industry by using unique and creative marketing strategies that allowed him to stand out in a crowded industry. Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!
Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 01 Oct 2024 | Why Most Brands Fail (And How Yours Won’t) | Janelle Page | MMP #021 | 01:18:06 | |
In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Janelle Page, an incredibly dynamic marketer with a knack for turning complex strategies into relatable stories that sell. Janelle shares her journey from being a high school teacher to becoming a powerhouse in the marketing world, where her unique approach to breaking down complex topics has helped brands create deeper connections with their audiences. They discuss everything from how to identify your brand’s core identity and stand out in a crowded market, to the impact of a strong story on building loyal customer bases. Whether you’re trying to figure out how to differentiate your product or want to learn how to create a narrative that resonates, this episode is packed with practical advice and real-life examples. This episode is brought to you by: Use code MISFITS for 10% off at https://stackinfluence.com/ 0:00 Intro 4:57 Skip the Banter 8:28 Simplifying Concepts 12:44 When Time Disappears 20:18 What is a Brand 28:13 Understanding Your Audience 34:50 Story of a Brand 44:09 Don't Be Left Behind 53:54 Being Silent 1:00:20 Understanding Your Brand 1:10:20 Janelle's Misfit
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 03 Jun 2024 | Be The Misfit - Old School Marketing, Building Excitement, and Deportation | Marketing Misfits #05 | 00:50:32 | |
Norm Farrar and Kevin King are back with another episode of The Marketing Misfits Podcast, where they dive into the importance of knowing your audience, Norm and Kevin's door to door marketing days, and how to build excitement with your audience. Enjoy the many personal anecdotes and unique insights of today's episode of Marketing Misfits.
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!
Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 25 Jun 2024 | The Digital Marketer Trailblazer - Marketing in the New Era of AI | Mark De Grasse | MMP #08 | 01:09:41 | |
Join Kevin King, Norm Farrar, and special guest Mark De Grasse, former President of Digital Marketer, on this exciting episode of Marketing Misfits. In this episode, Mark shares his incredible digital marketing journey. Hear how his early love of content and passion for branding propelled him into the digital marketing world. Now, find out how he is adapting to this new world of AI using lessons from the past. Mark de Grasse is a quintessential Knowledge Entrepreneur, whose career epitomizes the fusion of consultancy, content creation, and education, all driven by his passion for sharing knowledge and fostering growth.
With an unwavering commitment to innovation, Mark expertly navigates the digital landscape to produce, curate, and disseminate impactful content that resonates with a diverse audience. As the former President of DigitalMarketer.com, one of the original online education companies focused on marketing strategy and execution, Mark enjoys teaching and sharing information whenever and however possible. Timestamps 0:00 Intro 0:25 Norm and Kevin 1:50 Tackling a Policeman 4:59 Meeting Mark 10:44 Teaching Digital Marketer 14:55 Loving Content 19:49 Wasting Impressions 27:24 Building a Strong Brand 34:55 Being Consistent 43:30 Donating Free Content 50:01 Using AI For Marketers 55:07 AI Bootcamp 1:05:04 NFTs
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!
Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.
Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.
From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently.
Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family! Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 10 Sep 2024 | Beat the Airlines at Their Own Game - And Get Paid! | John Marzo & Zo Khan | MMP #018 | 01:16:44 | |
In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by John Marzo and Zo Khan to talk about revolutionizing air travel with their company, Air Fairness. They dive deep into how their system helps passengers claim compensation for flight delays and cancellations, including the legal loopholes airlines exploit to avoid paying customers. John and Zo share how they built a tech-driven solution to fight back, automating claims and even planning to incorporate AI.
They also discuss unique strategies for hacking travel, from booking luxury accommodations with points to flying business class for a fraction of the cost. This episode is packed with insider tips and the innovative thinking behind a rapidly growing startup that's transforming the travel industry. Don’t miss it!
Timestamps 0:00 Intro 8:51 Skip The Banter 10:12 Zo and John's Backstory 13:35 How Airfairness Works 16:40 How Airlines Lie 18:24 Airline Delays 20:00 Airfare Compensation 25:50 Strict European Rules 34:10 Credit Card Points 43:35 Flight Price Spikes 53:21 The Most Powerful Loyalty Program 1:04:33 Pissed Off Customers 1:13:18 Zo and John's Misfit
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel!
Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.
From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family! Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 15 Oct 2024 | I Was In a Coma For 2 Weeks - How Curiosity Built Million-Dollar Brands | Vandana Puranik | MMP #023 | 01:11:07 | |
In this episode of Marketing Misfits, Norm Farrar and Kevin King welcome Vandana Puranik, a seasoned marketer and strategist who has built brands for some of the biggest companies in the world. Vandana shares her inspiring journey, from overcoming personal challenges like breast cancer to using creative problem-solving to help entrepreneurs and businesses thrive. She dives into her unique approach to brand building, emphasizing the importance of curiosity, strategic thinking, and surrounding yourself with the right people. Vandana also introduces her new initiative, "What She Said," aimed at empowering women to achieve success in their businesses through a supportive community and results-driven collaboration. This episode is packed with real-world insights and inspiring lessons on resilience, business growth, and creative strategy.
This episode is brought to you by: Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits
Timestamps 0:00 Intro 3:20 Skip the Banter 5:45 Vandana's Story 9:26 Anniversary in the ER 17:26 Age of Aquarius 18:25 Lifting Women Up 22:24 Inventory of Skills 24:15 Women Groups for Results 36:21 The Outcome Approach 45:02 Different IQs 49:00 Fostering Curiosity 1:06:43 Vandana's Misfit
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!
Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.
From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family! Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 08 Oct 2024 | Million Dollar Solo Businesses: How to Thrive Without a Team? | Elaine Pofeldt | MMP #022 | 01:18:27 | |
In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Elaine Pofeldt, author of The Million Dollar, One-Person Business. Elaine dives into the rise of million-dollar businesses run by solo entrepreneurs and explores how technology and AI are helping individuals scale up to six and seven figures without a team. They discuss what it really takes to be a successful entrepreneur, the challenges of growing a business without a traditional workforce, and how to balance innovation with practical execution. Elaine shares some surprising industry insights, her thoughts on navigating the new wave of AI tools, and why being a small business can sometimes be a big advantage. Tune in for an inspiring conversation on how solo entrepreneurs are shaking up the business world! This episode is brought to you by: Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Timestamps 0:00 Welcome 6:08 Skip the Banter 6:33 Elaine's Background 9:08 Entrepreneurship Groups 11:08 In Person or Online Groups 17:00 Characteristics of Entrepreneur 19:34 What Investors Are Looking For 28:00 Non Employer Businesses 37:30 No More College? 51:20 Hiring Around The World 52:50 Success Without Failure is Luck 59:35 When Your Business Needs Money 1:08:51 Elaine's Misfit
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.
Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently.
Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family! Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 14 May 2024 | Franchise at 7 Years Old!? - Cold Calls, Me vs You, and Worms | Kat Parker Merritt | Episode 3 | 01:17:17 | |
Norm Farrar and Kevin King are back with another misfit! The Marketing Misfits dive into understanding the difference between Me vs You marketing, the art of the cold call, and email marketing tips and strategies with special guest, Kat Parker Merritt. Kat is a lifetime entrepreneur, who started her first franchise when she was 7 years old. Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 13 Aug 2024 | How to Build a Loyal Online Community | Kevin King & Norm Farrar | MMP #012 | 01:04:00 | |
Norm Farrar and Kevin King dive deep into the world of buidling your dream online community. Learn the importance of adding value, standing out and finding your perfect audience. Norm and Kevin reveal what makes their growing communities tick.
Timestamps 0:00 Intro 0:23 No Travel Plans 2:23 Networking 6:23 Alaska 9:17 Community Building 14:17 Finding Passionate People 28:48 Find Your Audience 32:20 Who Are You Selling To 35:05 Truck Driver Story 43:53 The Perfect Webinar 47:00 How to Stand Out 49:50 Growing a Group 57:49 Looking at the Numbers
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!
Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family! Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 27 Aug 2024 | The Future of Search - Outrank Your Competitors in 2024 | Steve Wiideman | MMP #014 | 00:56:39 | |
In this episode of Marketing Misfits, Norm Farrar and Kevin King welcome back Steve Wiideman, a top SEO expert, for an in-depth discussion on the evolving landscape of search engine optimization. Steve shares insights on how businesses can stay ahead in the game by leveraging the power of AI, mastering search appearance, and optimizing content to dominate search results. He also delves into the importance of adapting to new consumer behaviors and trends, including the rise of social search and the impact of AI-driven tools like Perplexity. Tune in to learn how to future-proof your SEO strategy and ensure your brand remains visible in an increasingly competitive digital world. Timestamps 0:00 Intro 0:30 Server Tips 3:45 Small Touches 8:28 SEO Steve 12:48 The Future of Search 14:27 Perplexity 23:45 Beat Your Competitor at AI Overviews 25:22 Doubling the Sales For Skechers 28:32 Chatgpt Prompt For Titles 33:45 Be Specific Or Cover Everything 38:20 Social Search & Discoverability 39:23 Google Prioritizing UGC & eCom 43:23 Good Content Worth it? 48:48 Videos & Images 51:47 Steve's Misfit 55:43 Thanks For Watching
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.
From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family! Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 29 Apr 2024 | Profitable Business at 12 Years Old w/ Katie Wells - The Marketing Misfits - Ep. 1 | 01:08:18 | |
Join Norm Farrar and Kevin King on 'The Marketing Misfits' as they discuss unconventional marketing and lifelong learning with Katie Wells, serial entrepreneur and host of the Wellness Mama podcast. Explore out-of-the-box parenting, learning techniques, and stories of perseverance. Visit marketingmisfits.co for more and check out collectivemindssociety.com for networking events. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 19 Jun 2024 | The Art of Pissing People Off - Hypnosis, Masterminds & Finding Passion | Michael Lovitch | Marketing Misfits Podcast #07 | 01:04:50 | |
Join Kevin King and Norm Farrar and special guest Michael Lovitch on this exciting episode of Marketing Misfits. Find out how Michael was able to find his path as an entrepreneur by staying true to himself and his morals. Michael shares his stories of how being true to your character will inevitably lead to enemies. Michael Lovitch, MA is a former special education professional, over-educated grad student, and floundering tech sales guy who decided at the age of 34 to take the entrepreneurial path because nothing else was working. He started a publishing company in the psychology space that ended up being a 7-figure endeavor, then parlayed that into a physician-based nutritional supplement company (RealDose Nutrition) that ended up with annual revenues of $50 million dollars before he sold out his stake. Now, he is the co-founder of the Baby Bathwater Institute, a community that helps bootstrapped entrepreneurs navigate the crazy world of business ownership while having good times and making lifelong friendships. Timestamps 0:00 Intro 0:30 Kevin & Norm Updates 8:56 Welcome Michael 12:47 Starting Fresh 16:49 Making 50 Million a Year 21:50 Making A Unique Mastermind 26:43 Finding Misfits 32:40 Sleazy Marketers 35:22 Hypnosis 45:19 Pissing People Off 49:13 Taking a Stance 54:40 Decision Making Course 1:00:09 Knowing Your Strengths
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!
Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all.
This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family! Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 17 Sep 2024 | The AI Guide to Save You Time, Money & Run Your Business | Marketing Misfits #019 | 00:51:48 | |
In this episode of Marketing Misfits, Norm Farrar and Kevin King dive into the real-world impact of AI on marketing and business operations. They share how tools like Plaud.AI are changing the way teams handle brainstorming sessions by capturing and organizing ideas effortlessly. Norm and Kevin also reveal how AI is being used to automate content creation, from generating newsletters in your own voice to turning raw transcripts into engaging blog posts and short-form videos. If you're curious about how AI can simplify your workflow and save time, this episode is full of practical insights and examples.
Timestamps 0:00 Intro 4:10 1 Person Business 7:20 AI Listening Tool 12:11 Is AI Good or Bad? 16:35 Podcast Newsletter 20:51 AI Writing Tools 32:33 AI Courses 40:33 AI Presentations 45:02 Downfall of AI 48:00 Dog Treats
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.
From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family! Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 31 Jul 2024 | Thinking Outside the Box - Creative Marketing for Meta, TikTok & More | Lauren Petrullo | MMP #011 | 01:04:25 | |
Kevin King and Norm Farrar bring on a one-of-a-kind misfit, Lauren Petrullo. Lauren is known for her outside-the-box thinking and the creative marketing tactics she uses for Meta, Pinterest, YouTube, and TikTok. Lauren is the founder of Mongoose Media and a faculty member at Digital Marketer. In this episode, find out what not to do with your organic content, the future of TikTok, and how to get the best engagement on social media. Timestamps 0:00 Welcome to the Misfits 3:00 This Week’s Guest 6:28 Lauren Petrullo 9:45 Who is Lauren Petrullo 12:50 Working at Disney 15:14 Outside of the Box 19:50 Drill Down on Localization 24:10 Facebook Group Hack 26:14 AI Language Prompting 29:10 Reddit Link Building 33:33 Is Meta Still Worth it? 43:00 The Future of TikTok 48:03 Don’t Do Boost Everything 49:58 Commenting on Ads 52:53 Best Engagement 57:58 YouTube Ad Tips 59:45 Lauren’s Misfit
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family! Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 24 Sep 2024 | From Cigars to Business Deals: Norm & Kevin’s Best Stories | Marketing Misfits #020 | 00:45:45 | |
In this episode of Marketing Misfits, Norm Farrar and Kevin King share their cigar-filled stories of how building genuine relationships has led to unexpected business opportunities. They explore the power of informal networking over cigars, how to connect with like-minded entrepreneurs, and how these personal connections have turned into business partnerships. Join Norm and Kevin for a lighthearted but insightful conversation on the unconventional side of business networking. Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 21 May 2024 | Beard Marketing - A Unique Marketing Story, Mistranslations & Life in Japan | Marketing Misfits #04 | 00:22:57 | |
Join Norm Farrar and Kevin King in the first solo episode of The Marketing Misfits Podcast, where they dive into the story behind Norm's iconic beard, as well, the duo explores the global perception of English around the world and the many mistranslations they've encountered. Enjoy personal anecdotes and unique insights from today's episode of Marketing Misfits. Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 20 Aug 2024 | Unleash Your Primal Brain - Marketing Tactics That Will Change Your Business | Tim Ash | MMP #013 | 01:00:02 | |
In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Tim Ash, a pioneer in digital marketing and the author of "Unleash Your Primal Brain." Tim shares his journey from his roots in the former Soviet Union to leading a successful digital marketing agency and becoming a sought-after speaker. The conversation dives deep into the psychology behind marketing, emphasizing the power of understanding human behavior, and how to effectively build trust with your audience. Discover why mid-sized companies are the sweet spot for innovation, and learn about the importance of crafting a compelling origin story that resonates with your tribe. This episode is packed with insights on how to navigate the complexities of marketing in a way that taps into our primal instincts and drives real results. Don't miss out on these actionable strategies that can elevate your marketing game!
Timestamps 0:00 Intro 0:15 Heading Up 1:13 Tim Ash 3:03 Best Companies to Work For 5:22 Learning AI 6:40 Cold Dead Fish 10:11 Happy Happy Talk 14:03 Marketing is Simple 17:52 Unconscious Decisions 22:04 Trusting Brands 27:38 Experiential Marketing 32:33 Editorial Voice 38:30 Origin Myth 41:18 Nude Lady 46:30 Trump 48:51 Content Marketing 54:09 Primal Brain 56:29 Do You Know a Misfit
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.
Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all.
This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family! Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 22 Oct 2024 | The Viral Strategy No One Talks About (Rachel’s Secret) | Rachel Miller | MMP #024 | 01:13:17 | |
In this episode of Marketing Misfits, Norm Farrar and Kevin King chat with Rachel Miller, a social media and traffic expert who built massive online communities from scratch. Rachel shares the unconventional strategies she used to turn a personal struggle into a thriving business, growing her first online community to over a million followers. She dives into the key lessons behind creating engaging content that resonates with your audience and explains why understanding the identity of your customers is more important than just promoting features and benefits. Tune in to hear Rachel's practical tips for driving social traffic, making your content go viral, and navigating the ever-changing world of online marketing.
This episode is brought to you by:
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Timestamps 0:00 Intro 6:07 Skip the Banter 7:35 Building Giant Audiences 9:55 Being the Face 18:10 AI Faces 25:21 Virality Stars 35:50 Rachel's Growth 44:20 Action Steps for Growth 54:04 Geo Location 1:01:35 Profile and Business Pages
Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.
Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.
From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family! Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 02 Jul 2024 | 35 Years of Branding Knowledge & Secrets - Branding Case Studies | Marketing Misfits | MMP #09 | 01:09:35 | |
Kevin King and Norm Farrar, AKA the Marketing Misfits, talk about their very real stories and experiences of branding and marketing over the last 35 years. In this episode, Norm and Kevin discuss the customer experience of opening your product, the perceived value of a product and how it can positively affect your margins, and standing out from your competition. Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family! Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 10 Jul 2024 | The Marketing Rocket Ship - Innovation, Marketing & Keeping Up With AI | Steve Simonson | MMP #10 | 01:16:03 | |
Kevin King and Norm Farrar, AKA the Marketing Misfits are here with Steve Simonson, a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades. We talk about the misconceptions about doing business China, the innovation and marketing needed to succeed in 2024, and keeping up with AI and the latest technology.
Learn more about Steve here - https://stevensimonson.com/
Timestamps 0:00 Marketing Rocket Ship 0:26 Norm and Kevin 2:24 Wedding Day Horrors 3:00 Introducing Steve 5:10 Entrepreneurs Don't Fit In 8:25 Steve's First Business 14:50 Back In The Day 17:03 Buying First Order 21:03 Diet Coke is A Life Saver 26:19 China Misconceptions 36:28 Chinese Marketing 46:50 Poorly Made in China 55:00 Innovation & Marketing 1:02:00 Talking AI
Check out collectivemindssociety.com for networking events with Norm and Kevin.
Follow @marketingmisfitspodcast on Instagram and YouTube for updates!
Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.
Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family! Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 07 May 2024 | Build a Business That Can Scale - Networking, Pitfalls, And Clarity w/ David Gonzalez - Marketing Misfits - Ep. 2 | 01:07:10 | |
Tune in as Norm Farrar and Kevin King, hosts of 'The Marketing Misfits,' delve into the realms of unconventional marketing strategies and lifelong learning with their special guest, David Gonzalez. David is the Founder of Simply the Coolest, The David Gonzalez Agency, & Internet Marketing Party. He is a central figure in his industry, overseeing multimillion-dollar online product launches. Check out collectivemindssociety.com for networking events with Norm and Kevin. Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||
| 03 Sep 2024 | The Success Monster - The Road to 57 Million Dollars | Ashley Armstrong | MMP #015 | 01:17:39 | |
In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Ashley Armstrong, a powerhouse entrepreneur who has generated $57 million in sales. Ashley shares the secrets behind her success, including the importance of visualizing a growth engine and systemizing operations to achieve massive growth. She dives deep into the strategies she used to scale her businesses, the power of leveraging affiliate marketing, and how she harnesses her "success monster" mindset to overcome obstacles and achieve her goals. This episode is packed with actionable insights for entrepreneurs looking to scale their businesses and push their limits. Tune in to learn how to apply Ashley's proven strategies to your own entrepreneurial journey and unlock your full potential.
Timestamps 0:00 Intro 0:30 Perfect Weather 1:54 Welcome Ashley 3:20 Ashley's Background 5:30 Start Up Mentality 7:35 Entrepreneurship Depression 13:33 Business in Sports 22:51 Its Okay to Fail 31:02 Crypto 37:55 The Secret to 57M 49:33 Make Money With AI 56:27 How to Protect Your Business 1:02:18 Success Monster 1:11:07 Ashley's Misfit Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!
Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.
Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently.
Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family! Hosted by Ausha. See ausha.co/privacy-policy for more information. | |||