The Marketing Intelligence Show (Supermetrics)
Explorez tous les épisodes de The Marketing Intelligence Show
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| 14 Jun 2023 | Marketing data, fast and slow | 00:28:47 | |
In this episode, we discuss two approaches to marketing data—centralized vs. decentralized. With a centralized data access model, the data team can easily manage the data quality and ensure it complies with the internal data policies before distributing it to stakeholders like marketing. On the other hand, a decentralized data model doesn't require data to be stored in a data warehouse or data lake. Rather, the data users can quickly get the raw data directly from different sources into their go-to reporting and analytics tools. At Supermetrics, we're seeing many analytical-matured companies get the best of both worlds by combining both approaches. Read more about centralized vs. decentralized data access models: https://supermetrics.com/blog/supermetrics-vs Check out Supermetrics: https://supermetrics.com/start-trial | |||
| 18 Aug 2021 | How to grow a YouTube channel for business with Devin Pickell | 00:28:55 | |
In this episode, Devin Pickell from Nextiva will share his secrets to running a successful B2B YouTube channel. Tune in to learn:
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| 14 Dec 2023 | The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity | 00:44:44 | |
How do you measure the impact of brand? This is a question that has challenged marketers since the dawn of time. But today, we’ll aim to answer it once and for all. In this episode Edward, Demand Gen Director at Supermetrics, is joined by Gabi Stafford, CMO, and Kate Gleeson, Head of Brand, to discuss the Supermetrics full-funnel brand test and talk through the whole process of how we launched our updated brand identity, from strategic goals and setting up the test to the results and internal stakeholder management. After listening to this episode, you’ll never think about brand renewals in the same way. Related sources:
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| 05 Nov 2020 | How marketers can master data storytelling and visualization with Lea Pica | 00:18:11 | |
Wondering how to turn numbers into an engaging story? Well, today we’ll discuss how marketers can master data storytelling and visualization with Lea Pica. Lea is a data storytelling expert host of the Present Beyond Measure Show, a podcast dedicated to data visualization and presentation skills. In this episode, you'll learn:
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| 22 Sep 2021 | How to manage and keep track of your ad budget with Remi Turcotte | 00:17:50 | |
In this podcast episode, we catch up with Remi Turcotte, Founder of Turko Marketing, to learn about managing an ad budget. You’ll learn:
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| 01 Feb 2024 | Multi-touch attribution (MTA) vs marketing mix modeling (MMM) | 00:58:20 | |
Multi-touch attribution and marketing mix modeling are two of the most popular approaches to analyzing marketing spend, resource allocation, and results. But what are the main differences between the two approaches? What are their benefits and disadvantages? And is one better than the other? Join Proof Analytics’ CEO Mark Stouse and Supermetrics’ Product Evangelist Evan Kaeding to find out! Here's what you'll learn:
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| 20 Oct 2021 | The future of marketing measurement: How to win in a world of data | 00:10:35 | |
In this episode of the Marketing Analytics Show, Mikael Thuneberg, CEO of Supermetrics, will discuss the challenges of marketing measurement, and more importantly, what you can do to overcome them. You'll learn:
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| 05 Nov 2020 | How to create and test effective LinkedIn Ads with AJ Wilcox | 00:18:42 | |
How can you make sure every penny you spend on LinkedIn Ads is worth it? We caught up with AJ Wilcox to find out. AJ is the founder of B2Linked.com, an agency specialized in LinkedIn Ads, and host of the LinkedIn Ads Show. In this episode, you'll learn:
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| 21 Apr 2021 | How to promote and measure the performance of your online courses | 00:27:13 | |
In this episode of the Marketing Analytics Show, Alex Atkins, Head of Growth at CXL, shares the secret to launching and promoting online courses successfully. Tune in to learn:
Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-n-atkins/ CXL: https://cxl.com/ Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial Follow Supermetrics on Twitter: https://twitter.com/supermetrics Follow Anna on Twitter: https://twitter.com/superpoweranna | |||
| 07 Jul 2021 | How to create, analyze, and optimize your TikTok ad campaigns with Savannah Sanchez | 00:30:12 | |
Wanna learn Savannah Sanchez’s secret to running successful TikTok Ads? Tune in to learn:
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| 09 Feb 2022 | How marketers can implement marketing mix modeling with Mark Stouse | 00:27:30 | |
In this episode of the Marketing Analytics Show, Mark Stouse, CEO of Proof Analytics, discusses everything you need to know about marketing mix modeling. You’ll learn:
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| 28 Jul 2021 | How to show the value of your work with client reporting with Chris Hirlemann | 00:15:06 | |
In this podcast episode, we catch up with Chris Hirlemann, Head of Data at Sleeping Giant Media to learn the ins and outs of client reporting. Tune in to learn:
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| 15 Nov 2024 | Why SuperSummit '24 scored 4.6/5 stars: Unmissable insights and behind-the-scenes reveals to grow your events! | 00:36:29 | |
🎧 Why did SuperSummit 2024 score 4.6 stars? Get all our tips for building a leading marketing intelligence event. Join Jessica Gondolfo and Aleksander Cardwell from Supermetrics as they take you behind the scenes of SuperSummit, our biggest event of the year for marketing and analytics pros worldwide. Discover product updates, unforgettable sessions, and audience moments that made this event a standout success. Whether you joined live or couldn’t make it, this episode highlights everything that made SuperSummit '24 unmissable. You'll learn:
Don't forget to check out the Supermetrics Community for on-demand content and join us in future events! https://community.supermetrics.com/p/supersummit | |||
| 31 Oct 2022 | Data Literacy: How to build a data-driven culture with Lee Feinberg | 00:25:49 | |
In this episode, Lee Feinberg, President at Decision Viz, will discuss data literacy and why it's important for a company to improve its data skills. Tune in to learn:
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| 12 Oct 2022 | How to create and measure paid ABM campaigns with Vin Turk | 00:31:54 | |
In this episode, Vin Turk, Co-founder and COO at Madison Logic will discuss what it takes to run a successful paid ABM campaign. Tune in to learn:
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| 10 Mar 2021 | How to analyze qualitative data with Peep Laja | 00:21:49 | |
In this episode of the Marketing Analytics Show, Peep Laja discusses how he gathered early feedback and came up with Wynter’s new value proposition. You'll learn:
Links mentioned in the show: Follow Peep on LinkedIn: https://www.linkedin.com/in/peeplaja/ Wynter: https://wynter.com/ Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial Follow Supermetrics on Twitter: https://twitter.com/supermetrics Follow Anna on Twitter: https://twitter.com/superpoweranna | |||
| 18 Apr 2024 | Future of media & advertising: AI, AR, VR, and the evolving landscape of marketing with Mindgruve | 00:34:26 | |
In today's episode, Jess Gondolfo sits down with two industry experts from Mindgruve, Ellyn Savage, VP of Media, and Haven Brady, VP of Strategy for a fireside chat with Mindgruve, a leading marketing and advertising firm. In this session, we explore:
Discover how Mindgruve, a leading marketing agency from San Diego, revolutionized their data analytics with Supermetrics - https://youtu.be/vW1TV9a6lmk?si=Z7gZBnufo3HWdrqU | |||
| 17 Nov 2021 | How to build an SEO KPI funnel report with Tyson Stockton | 00:21:29 | |
Have you ever heard of an SEO KPI funnel report? In this episode of the Marketing Analytics Show, Tyson Stockton from Searchmetrics will walk you through the basics of an SEO KPI funnel report. Tune in to learn:
Check it out: www.supermetrics.com/podcasts/seo-kpi-funnel-report-tyson-stockton Links mentioned in the episode:
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| 10 Feb 2021 | How to set up and measure your on-site SEO performance - Sam Dunning | 00:17:31 | |
Looking to drive more organic traffic to your website? Awesome. In this episode, we caught up with Sam Dunning, Sales Director and Co-owner at Web Choice, an agency specialized in web design and SEO. You’ll learn what it takes to build a successful SEO strategy including:
Links: Follow Sam on LinkedIn: https://www.linkedin.com/in/samdunning/ Web Choice: https://www.webdesignchoice.co.uk// Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial Follow Supermetrics on Twitter: https://twitter.com/supermetrics Follow Anna on Twitter: https://twitter.com/superpoweranna | |||
| 18 May 2022 | Breaking down the three pillars of marketing—awareness, nurturing, and trust with Erik Huberman | 00:22:20 | |
In this episode, Erik Huberman, CEO & Founder at Hawke Media and author of the Hawke Method breaks down the three pillars of marketing—awareness, nurturing, and trust. Tune in to learn:
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| 09 Jan 2025 | Inside media measurement at Google: Balancing brand, performance and AI | 00:48:16 | |
In this episode of The Marketing Intelligence Show by Supermetrics, host Evan Kaeding chats with Siim Säinas, Social Measurement and Insights Manager at Google. Siim brings a wealth of experience from his agency days and his current role at Google, offering a deep dive into how one of the world's largest companies approaches media effectiveness and social measurement. Key topics include: - How Google balances brand and performance marketing. - Tools and metrics Google uses to measure media impact. - The future of creative testing and AI-driven marketing strategies. Learn from Siim’s expert advice and actionable tips to elevate your marketing strategies—whether you're managing campaigns for a small business or a global enterprise. Don't miss this behind-the-scenes look at Google's marketing approach! | |||
| 30 Nov 2023 | The next generation of marketing mix modelling | 00:28:17 | |
More companies are looking to adopt marketing mix modeling (MMM) to measure marketing efficiency and make predictions about how marketing inputs could impact sales. While it’s not a new technique, MMM has come a long way in the past few years, driven by new technologies like machine learning and AI. As a result, MMM is faster, more easily automated, more efficient, and widely accessible to businesses. In this episode, our Global Brand Director, Kate Gleeson speaks with Zach Bricker, Lead Solutions Engineer at Supermetrics, and Igor Skokan, Marketing Science Director at Meta, to discuss implementing MMM. Zach and Igor break down what MMM is, how it’s changed in recent years, and what types of data are used. They discuss how companies can validate the accuracy and reliability of MMM models, as well as how to turn that data into actionable results. This episode comes from SuperSummit – a virtual event about marketing measurement and data. Watch the full recording and our other SuperSummit sessions to learn more. Learning points from the episode include:
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| 04 Jan 2024 | Big data for marketers: Why, how, and where to start | 00:27:49 | |
By now, most marketers understand the importance of big data in marketing. It allows us to target audiences better, show relevant ads, and analyze marketing materials, but many marketers don’t know where to start. In this episode from our SuperSummit virtual event, Khrystyna Grynko, Cloud Customer Engineer at Google, takes you through all the steps to start utilizing big data as a marketer. She explores how to define your use cases and choose the right tools to unlock the power of your data within your marketing team. For more, catch up on the full SuperSummit sessions. Learning points from the episode include:
Important links and mentions: Khrystyna Grynko / Google | |||
| 06 Oct 2021 | How measure your content marketing ROI with Deb Mukherjee | 00:19:19 | |
Looking to improve your content marketing performance? In this episode, Anna Shutko chats with Deb Mukherjee to discuss how marketers can optimize and measure their content marketing ROI. Tune in to learn:
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| 02 Jun 2021 | How to get started with conversion rate optimization with Todd Chambers | 00:28:06 | |
In this podcast episode, Todd Chambers, Founder and Director of Upraw Media shares his secrets to conversion rate optimization:
Psst! Todd also shares an experiment tracking template where you can rank, design, and review all your experiments. Simply enter your email, and we’ll send a copy to you. Links mentioned in the show:
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| 20 Apr 2022 | How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds | 00:27:16 | |
In this episode, we discuss with JJ Reynolds what it takes to run successful campaigns for B2B SaaS. You'll learn:
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| 27 Jul 2023 | Most of your problems are due to (a lack of) Marketing Data Governance | 00:39:42 | |
Most marketing data problems are masquerading as data governance problems. If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure, who has access to what data, you need to improve your data-sharing process. Without a good governance strategy, data becomes a liability rather than an asset. In this episode, we discuss how you can build a marketing data governance strategy and improve trust in your data. | |||
| 27 Jul 2022 | Contextual advertising: How it works and why you should try it with Ned Dmitrov | 00:27:32 | |
In this episode, we catch up with Ned Dmitrov, Data Scientist at StackAdapt, to learn the ins and outs of contextual advertising. Tune in to learn:
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| 05 Nov 2020 | How marketers can think like an analyst with Khrystyna Grynko | 00:16:50 | |
Welcome to the first episode of the Marketing Analytics Show. Joining us today is Khrystyna Grynko, Head of Data at Better & Stronger. Khrystyna has more than nine years of experience in digital marketing and analytics. In this episode, you'll learn:
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| 09 Apr 2025 | How Philips Healthcare saved 40% of analyst time and built a scalable marketing data stack | 00:14:17 | |
What if you could save 40% of your analysts’ time and reshape your entire approach to marketing data? In this episode of The Marketing Intelligence Show, Martina Karakoleva, Campaign Insights Manager at Philips Healthcare, joins host Fanny Heimonen to share how she led a full-scale marketing data transformation—cutting manual work, unifying campaign data, and reshaping the analyst role from data providers to true insights experts. You’ll learn:
Tune in to hear how one team built a single source of truth and a scalable data model. | |||
| 08 Sep 2021 | How to analyze and optimize your Google My Business listing performance with Alexander Silén | 00:17:53 | |
Have you already optimized your Google My Business profile? If not, it’s time to take action. In this podcast episode, Alexander Silén, Co-Founder of Mobal.io shares how to make the most of your business profile. You'll learn:
Links mentioned in the show:
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| 13 Jun 2024 | The power of competitive intelligence in B2B marketing with Vollrath | 00:27:34 | |
In this episode of the Marketing Intelligence Show, Jessica Gondolfo chats with Trevor Irish, a digital marketing analyst at Vollrath, a leading B2B manufacturer of commercial cookware and equipment. Trevor dives deep into the importance of competitive intelligence in today's digital marketing landscape and how it can supercharge your B2B marketing efforts. Learn how Vollrath uses Supermetrics to:
Tune in to learn how to stay ahead of the curve and dominate your competition! | |||
| 03 Nov 2021 | How to use data insight in your ad creatives with Anastasia Leng | 00:19:54 | |
Long gone are the days when marketing was just about being creative. To make the most out of your ad budget, you need data. In this episode, Anastasia Leng, Founder & CEO at Creative X discusses how marketing teams can marry creative and data. Here’s what you’ll learn:
Links mentioned in the show:
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| 19 May 2021 | How to create and measure an omnichannel ecommerce strategy with Kristen LaFrance | 00:23:53 | |
We’re thrilled to have Kristen LaFrance, Head of Resilient Retail at Shopify, on the Marketing Analytics Show. Kristen has interviewed and worked with a lot of retailers who successfully pivoted from offline to online. Tune-in to learn how to:
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| 04 May 2022 | Digital audio advertising 101 with Spotify | 01:00:21 | |
Want to tap into one of the hottest new paid media channels? We’ll show you why digital audio advertising belongs in your performance marketing mix. You'll learn:
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| 27 Jun 2024 | Boosting ecommerce sales using marketing mix modeling (MMM) with PlanetArt | 00:17:18 | |
In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Ryan Hubbard, Business Intelligence Analyst at PlanetArt - a personalized gift store to celebrate life's important moments- Together, they'll reveal how PlanetArt uses marketing mix modeling to optimize marketing spend and boost customer acquisition across various brands and platforms. Discover how they use marketing mix modeling (MMM) to:
Tune in for actionable tips to maximize your marketing efforts and gain a competitive edge! | |||
| 12 Jan 2023 | Data narrative: How to interpret and tell a meaningful story with your data with Ahmed Elsamadisi | 00:24:23 | |
In this episode, Ahmed Elsamadisi, founder and CEO of Narrator, shares how to use a data narrative to interpret and tell a meaningful story with your data. You'll learn: - Two problems with data analysis - What causes data discrepancy - What a data narrative is - How to interpret and tell a meaningful story with data | |||
| 18 Oct 2023 | How top consumer brands measure marketing with Michael Kaminsky | 00:37:21 | |
The most important thing for a CMO to figure out is this, "If I have one dollar to spend on advertising, where should I spend it, and how much will I get in return?" In this episode, we chat with Michael Kaminsky to learn different ways brands can measure the incremental impacts of marketing and how to choose the right measurement approach. On October 25th, we're bringing together top minds in marketing and data for a global virtual event—SuperSummit. Join us for discussions on the latest trends in marketing data, including Generative AI, Big Data, and Measurement & Privacy. Sign up for free: https://supermetrics.com/supersummit | |||
| 13 Jan 2021 | How to increase your Shopify store’s revenue with data and insights with Duane Brown | 00:20:18 | |
Once you have your Shopify store up and running, you’ll have a ton of data to keep up with. But since not all data is created equal, how do you decide which metrics to track? That’s why we caught up with Duane Brown, Founder & Head of Strategy at Take Some Risk, to learn about Shopify analytics and reporting. In this episode, you’ll learn:
Links: Follow Duane on Twitter: https://twitter.com/duanebrown Take Some Risk: https://www.takesomerisk.com/ Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial Follow Supermetrics on Twitter: https://twitter.com/supermetrics Follow Anna on Twitter: https://twitter.com/superpoweranna | |||
| 24 Feb 2021 | How to analyze data and create reports with Google Analytics 4 with Charles Farina | 00:24:03 | |
Looking to jump on the Google Analytics 4 bandwagon? Awesome. Joining us today on the Marketing Analytics Show is Charles Farina, an expert in Google Analytics 4. Tune in to learn:
Links mentioned in the show: Follow Charles on Twitter: https://twitter.com/CharlesFarina Adswerve: https://adswerve.com/ Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial Follow Supermetrics on Twitter: https://twitter.com/supermetrics Follow Anna on Twitter: https://twitter.com/superpoweranna | |||
| 25 Jul 2024 | Manscaped's edgy marketing: How data & analytics drive risk and reward | 00:42:00 | |
In this episode of The Marketing Intelligence Show hosted by Supermetrics, learn how Manscaped uses analytics to transform feedback into cutting-edge products, from their iconic Lawnmower series to exciting new frontiers. We'll delve into the risk vs. reward of their edgy marketing strategies and how they leverage data to measure success and maximize impact. Speakers:
Here’s what you’ll learn:
Whether you're a business leader, marketing professional, or simply curious about creating exceptional products, this episode is a must-listen! | |||
| 26 Jan 2022 | Data ethics in marketing with Stéphane Hamel: How to approach marketing data responsibly | 00:28:23 | |
In this episode of the Marketing Analytics Show, Stéphane Hamel shares his view on ethical data collection and privacy. Tune in to learn:
Links mentioned in the show
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| 16 Dec 2020 | How to use Snapchat Ads to increase your ecommerce revenue with Duane Brown | 00:13:58 | |
Snapchat Ads is becoming more popular among ecommerce brands but is it a good fit for your business? We caught up with Duane Brown, Founder and Head of Strategy at Take Some Risk, to find out. In this episode, you’ll learn:
Links: Follow Duane on Twitter. Start your 14-day free trial of Supermetrics. Follow Supermetrics on Twitter. Follow Anna on Twitter. | |||
| 05 Nov 2020 | The SEO analytics process with Branko Kral | 00:19:11 | |
Getting your content to rank at the top of SERPs isn’t easy. You need two things, great content and solid SEO analytics. That’s why we caught up with Branko Kral, an expert on all things SEO. Branko is the Director of Content and Analytics at Chosen Data, an agency that specializes in SEO and analytics. In this episode, you'll learn:
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| 17 Jan 2025 | Navigating the TikTok turmoil: what marketers need to know | 00:21:53 | |
What happens when one of the world’s biggest social media platforms faces an uncertain future? In this episode of The Marketing Intelligence Show, host Evan Kaeding is joined by Kristina Knut, Supermetrics’ Brand & Social Media Strategist, to unpack the potential TikTok ban in the U.S. With the deadline looming, Kristina draws on her experience managing Supermetrics’ social media and her years working in China to offer unique insights and practical advice for marketers. Will TikTok go dark? What should marketers and advertisers do right now? And how can brands prepare for whatever comes next? Tune in for expert perspectives, actionable tips, and a look at how to navigate this pivotal moment in digital marketing. Whether TikTok stays or goes, this episode will help you stay ahead of the game. | |||
| 06 Feb 2025 | Proving marketing effectiveness in the age of data fragmentation | 00:26:34 | |
With marketers constantly juggling data from disconnected sources, proving campaign effectiveness has become a growing challenge. In this episode of The Marketing Intelligence Show, we explore how to overcome the obstacles of isolated data streams and still deliver impactful, data-driven results. You’ll learn practical methodologies for unifying fragmented data, developing performance indicators that matter, and presenting outcomes that highlight true marketing success—especially in media strategy and creative execution. Tune in for insights that will help you turn complexity into clarity. If you’d like to catch more episodes like this, head over to the Supermetrics Community community.supermetrics.com , where we share resources from events, webinars, and much more. | |||
| 23 Jan 2025 | Unlock your next $100Million+ in e-commerce revenue: The creative testing formula for growing paid social in 2024 | 00:25:57 | |
Join Shahbaz Khokhar, CEO of Venture Beyond, and Gabrielle Stafford, CMO of Supermetrics, as they share creative testing strategies that power top e-commerce brands on Paid Social. Learn how to scale with data-driven testing, automate media buying, and quickly iterate on successful creatives. Perfect for high-growth e-commerce brands looking to optimize ad performance and lead Paid Social. For more insights from Supersummit, webinars and more resources head over to our community at community.supermetrics.com | |||
| 18 Nov 2020 | How to create, analyze, and optimize Facebook Ads campaigns for ecommerce with Savannah Sanchez | 00:18:39 | |
Looking to grow your ecommerce brand with Facebook Ads? Awesome. Because joining us today is Savannah Sanchez, an expert in ecommerce growth. Savannah is the founder of The Social Savannah, a media buying consultant service. In this episode, she’ll share the secrets to effectively creating and optimizing Facebook Ads campaigns. You’ll learn:
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| 27 Jan 2021 | The data you need to measure B2B growth with Ole Dallerup | 00:19:48 | |
From your website and CRM to paid platforms and social media, there is so much data available to marketers. But despite all this data, it’s still frickin’ hard to understand what drives revenue. That's why in this episode, we caught up with Ole Dallerup, Founder and CTO of Dreamdata, to learn about measuring B2B growth. Tune in to learn:
Links: Follow Ole on Twitter: https://twitter.com/oledallerup Dreamdata.io: https://dreamdata.io/ Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial Follow Supermetrics on Twitter: https://twitter.com/supermetrics Follow Anna on Twitter: https://twitter.com/superpoweranna | |||
| 22 Dec 2023 | Marketing leader roundtable: Fueling your growth with data in 2024 | 00:43:13 | |
Many marketing leaders are deep into their 2024 planning, poring over data from the past year. But are there more effective ways to use data to fuel marketing growth? As part of our SuperSummit virtual event, we led a marketing leader roundtable to talk about the different ways we can harness data, including using it to tell stories, collaborate, and open up new opportunities for growth. Supermetrics CMO Gabrielle Stafford introduces our panel of experts, including Josh Cottrell-Schloemer, Consultant for Cottrell Consulting, Jessica Moore, Digital Marketing Director at Graduation Alliance, and Dorothy Ann Advincula, the Global Head of Audience, Insights & Measurement for Uber Advertising. Together, they share their insights into marketing measurement trends, challenges, and opportunities in 2024. Watch our SuperSummit sessions in full for more. Learning points from the episode include:
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| 04 Oct 2023 | The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse | 00:21:06 | |
In this episode, we're joined by our original host, Anna Shutko. Anna is now an Analytics Consultant at Supermetrics. She's using her knowledge of marketing and data to help companies solve their analytics challenges. Anna and Edward will discuss the importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse. On October 25th, we're bringing together top minds in marketing and data for a global virtual event—SuperSummit. Join us for discussions on the latest trends in marketing data, including Generative AI, Big Data, and Measurement & Privacy. Sign up for free: https://supermetrics.com/supersummit | |||
| 01 Dec 2021 | How to measure brand awareness with Mark Dilson | 00:19:13 | |
In this episode of the Marketing Analytics Show, Mark Dilson discusses how to measure brand awareness effectively. You'll learn:
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| 07 Apr 2021 | How to create, set up, and optimize Facebook video ads with Bob Regnerus | 00:26:53 | |
This time, Anna and Bob Regnerus discuss how to create, analyze, and measure Facebook video campaigns. Tune in to learn:
Follow Bob on LinkedIn: https://www.linkedin.com/in/bobregnerus/ Feedstories: https://feedstories.com/ Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial Follow Supermetrics on Twitter: https://twitter.com/supermetrics Follow Anna on Twitter: https://twitter.com/superpoweranna | |||
| 16 May 2024 | How Imajery uses data to prove value across the entire customer journey | 00:38:22 | |
In this data-packed episode of The Marketing Intelligence Show, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Jay Sala, Founder and CEO, and Sanjay Mayar, VP of Growth, at Imajery. Together, they'll reveal how Imajery uses data to acquire clients and build trust across the entire customer journey. Here's what you'll learn: - How to leverage data to make smarter marketing decisions - Why client alignment is key to successful campaigns - The importance of clear & concise reporting - How to use Supermetrics to streamline your marketing data Tune in now! | |||
| 11 Jul 2024 | Breaking silos in video marketing: Integrating data, creative, and digital with SnapShot Interactive | 00:30:35 | |
In this episode, Jessica Gondolfo chats with Sean Whitmore, Director of Digital at SnapShot Interactive, about the ever-changing world of video marketing. You’ll learn:
Tune in to learn how to break down silos between data, creative, and digital for a more integrated approach to video marketing. | |||
| 30 May 2024 | Building brand awareness, testing data-driven creative, and developing client trust with ChatterBlast Media | 00:38:22 | |
In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Joe Mineo, the Associate Director of Ads and Analytics at Chatterblast. Together, they'll reveal how to leverage data to navigate the evolving marketing landscape, with a focus on building brand awareness and fostering client trust. Here's what you'll learn:
Tune in to unlock the secrets to data-driven marketing success! | |||
| 25 Aug 2021 | How to develop statistical intuition with Tim Wilson | 00:20:04 | |
In this episode of the Marketing Analytics Show, we catch up with Tim Wilson, Senior Analytics Director at Search Discovery to learn how marketers can develop statistical intuition. Tune in to learn:
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| 26 Oct 2020 | Trailer: Introducing the Marketing Analytics Show | 00:01:38 | |
Welcome to episode zero of the Marketing Analytics Show. In this teaser episode, we’ll be filling you in on what to expect from this brand new podcast from Supermetrics. | |||
| 05 Dec 2024 | How to scale your DTC brand with Tyson Drake: Growth strategies, data tips, and AI trends | 00:55:42 | |
On this episode of The Marketing Intelligence Show, Evan Kaeding sits down with Tyson Drake, former CMO of the nine-figure DTC brand Oodie and now a fractional CMO helping e-commerce brands grow profitably. Tyson shares his no-nonsense strategies for scaling DTC brands, from choosing the right ad platforms to making sense of first-party data. He also reveals how emerging AI tools can change the game for marketers and why tracking the right metrics—like contribution margin—matters more than ever. You’ll Learn:
Packed with practical tips, this episode is a must-listen for anyone serious about e-commerce growth. | |||
| 13 Mar 2025 | Turning MMM data into insights with Juha Nuutinen from Sellforte | 00:42:48 | |
In this episode of The Marketing Intelligence Show, host Outi Karppanen is joined by Juha Nuutinen, CEO and co-founder of Sellforte, to dive deep into the world of Marketing Mix Modeling (MMM). They go beyond the basics to explore how modern MMM has evolved, why it's gaining popularity, and most importantly, how marketers can turn insights into action. Whether you're just starting or looking to refine your MMM approach, this episode is packed with valuable takeaways. Key learnings:
Want to get started with MMM? If you're a Supermetrics user, check out Sellforte's free pilot program, for an easy way to test MMM risk-free. Related episodes: Listen to Olivia Korey’s episode on Decoding Incrementality Testing to understand how geo-testing and experimentation enhance MMM accuracy. Want to know how marketers are using data in 2025? Download the 2025 Marketing Data Report: supermetrics.com/report | |||
| 24 Mar 2021 | How to analyze data and create reports in Google Data Studio | 00:23:14 | |
Looking to create engaging and meaningful reports in Google Data Studio? We’ve got you covered! In this episode of the Marketing Analytics Show, Michele Kiss will share her process and secrets to building great Data Studio reports. Tune in to learn:
Follow Michele on LinkedIn: https://www.linkedin.com/in/michelejkiss/ Demystified: https://analyticsdemystified.com/ Start your 14-day free trial of Supermetrics: https://supermetrics.com/start-trial Follow Supermetrics on Twitter: https://twitter.com/supermetrics Follow Anna on Twitter: https://twitter.com/superpoweranna | |||
| 12 Dec 2024 | The inside scoop: How FIFCO built an award-winning in-house agency with data with José Murillo | 00:22:10 | |
In this episode of The Marketing Intelligence Show, Jose Murillo, Regional Head of Connections Marketing at FIFCO, shares his inspiring journey of transforming FIFCO’s marketing operations. Tune in to learn how Jose:
Gain practical advice for navigating organizational challenges, building a data-driven culture, and scaling marketing operations effectively. | |||
| 23 Feb 2022 | How Groupon manages and measures full-funnel performance marketing with Samantha Lloyd | 00:27:30 | |
When it comes to managing full-funnel performance marketing, we could learn a thing or two from Groupon. In this episode, Samantha Lloyd, Global Head of Media at Groupon, will share how they drive sales with paid ads. Tune in to learn how to:
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| 21 Mar 2024 | Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory | 00:34:05 | |
In today's episode, we're thrilled to have, Olivia Kory, Head of Go-To-Market at Haus join us alongside our host, Evan Kaeding, Lead Solutions Engineer at Supermetrics. Together, they'll delve into the critical topic of measurement and its impact on growth. Olivia will guide us through the concept of incrementality, a powerful tool that helps marketers understand the true effectiveness of their efforts and isolate what's driving real business results. Tune in to learn:
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| 15 Dec 2021 | How to set up, track, and optimize the right audience for your brand with Stephanie Clapham | 00:19:42 | |
In this episode of the Marketing Analytics Show, Stephanie Clapham, Research Lead at Latana, shows you how to set up, track, and optimize the right audience for your brand campaigns. Tune in to learn how to:
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| 27 Feb 2025 | Modern marketing measurement with Supermetrics and Google Cloud | 00:28:08 | |
In today’s fast-changing marketing landscape, measurement is more complex—and more critical—than ever. In this episode of The Marketing Intelligence Show, we explore what modern marketing measurement should look like, leveraging insights from Google’s Modern Measurement Playbook. Join Outi Karppanen, Lead Marketing Analytics Strategist at Supermetrics, and Jakob Pörschmann, AI Specialist Customer Engineer at Google, as they break down how brands and agencies can unlock actionable insights to drive growth. Discover how combining multiple measurement approaches—from data-driven attribution to marketing mix modeling and incrementality testing—fuels smarter, privacy-first decision-making. If you’re looking to future-proof your marketing measurement strategy, this is a session you don’t want to miss! 🎧 Tune in now to learn: 🔗 For more insights, download the 2025 Marketing Data Report:supermetrics.com/report Plus, explore more sessions and resources at https://community.supermetrics.com/ | |||
| 27 Mar 2025 | TikTok trends: Turning viral moments into business results | 00:19:33 | |
47% of marketers say improving brand awareness is a top priority this year—but how do you actually stand out in a sea of content? In this episode, we dive into how marketers can turn TikTok trends into real business outcomes. Join Ankita Mehta Shodhan, Product Marketing Lead at TikTok, and Kristina Knut, Creative Program Manager at Supermetrics, as they break down what makes a trend on TikTok—from niche nano trends to viral macro moments. You’ll learn how to spot trends with real potential, analyze TikTok performance data, and boost your brand’s visibility and engagement on one of the world’s fastest-growing platforms.
🔗 Plus, explore more sessions and resources at https://community.supermetrics.com/ | |||
| 06 Apr 2022 | How to test ecommerce campaigns purposely with Colby Flood | 00:26:34 | |
Looking to run more ecommerce campaign experiments? We've got you covered! In this episode, Colby Flood, founder of Brighter Click, will discuss how to test ecommerce campaigns with a purpose. Tune in to learn how to:
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| 05 May 2021 | How to analyze the impact of your content strategy with Kaleigh Moore | 00:16:53 | |
In the latest episode of the Marketing Analytics Show, we chatted with Kaleigh Moore, a freelance writer for ecommerce and SaaS companies. You'll learn:
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| 03 Apr 2024 | Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato | 00:46:46 | |
In today's episode of the Marketing Intelligence Show, we delve into the world of marketing measurement in a privacy-first environment. Evan Kaeding chats with Andrew Covato, a measurement and growth consultant, to expose the limitations of traditional methods like last-click attribution and retargeting. We'll explore powerful alternatives like Marketing Mix Modelling (MMM) and incrementality testing, and discover how to combine them for a holistic view of marketing effectiveness. Learn how to break free from the misleading data and optimize your campaigns for real results. | |||
| 29 Jun 2023 | The Kaizen Framework: How to turn marketing data into growth | 00:26:02 | |
You may have heard of the Toyota Way or Kaizen. It's a manufacturing approach that aims to maximize efficiency and reduce waste. Kaizen means 'continuous improvement' in Japanese. So how can you apply Kaizen to marketing data management? We chat with Zeke Camusio, CEO of Data Speaks, to figure it out. | |||
| 06 Sep 2023 | Start Trusting Your Data: A marketing data governance framework for CMOs | 00:53:00 | |
Most marketing data problems are masquerading as data governance problems. If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure who has access to what data, you need to improve your data-sharing process. Without a good governance strategy, data becomes a liability rather than an asset. In this episode, Evan Kaeding, Lead Solutions Engineer at Supermetrics, and Buki Froelke, Senior Product Manager at Google, will discuss how CMO can build a marketing data governance strategy and improve data quality. | |||
| 08 Sep 2022 | Making the most of first-party data with Josh Perlstein | 00:25:54 | |
In this episode, Josh Perlstein, Founder & CEO of Response Media, will show you how to make the most of your first-party data. You'll learn:
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| 28 Nov 2024 | Mastering omnichannel marketing analytics with Ontario Lottery and Gaming Corporation | 00:26:14 | |
In this episode of The Marketing Intelligence Show, Gokul Prasad, Media Performance Manager at Ontario Lottery and Gaming Corporation, shares how his team transformed their approach to omnichannel marketing analytics. Host Zachary Bricker dives deep into OLG's journey of centralizing data, automating reports, and making smarter, data-driven decisions. Key discussion points include:
You’ll also hear how they:
Whether you're a marketing professional or analytics enthusiast, this episode is packed with actionable insights to inspire your next move. | |||
| 02 May 2024 | How Data Speaks uses impact-based attribution to measure and improve advertising ROI | 00:35:33 | |
In this episode of The Marketing Intelligence Show, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budget and maximize return on investment (ROI). In this episode, you'll learn:
Tune in now! | |||
| 24 Aug 2022 | Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer | 00:32:56 | |
In this episode, Chris Mercer shares his Plan-Build-Launch framework to help you future-proof your marketing measurement. You'll learn:
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| 01 Jun 2022 | How to set up Google Analytics 4 for ecommerce with Enrico Pavan | 00:31:33 | |
Looking to move your ecommerce store to Google Analytics? In this episode, Enrico Pavan will show you how to do so. Tune in to learn:
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| 07 Mar 2024 | The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions | 00:25:34 | |
In today's episode, we're joined by Evan Kaeding, Lead Solutions Engineer and host Edward Ford, Demand Gen Director at Supermetrics to explore a powerful framework that empowers marketers to make better decisions. They delve into the concept of "fast data" and "slow data," highlighting the importance of having the right data, at the right time, for every marketing decision Tune in and discover how to unlock the full potential of your marketing data! Related sources:
Check out Supermetrics: https://supermetrics.com/start-trial | |||
| 09 Aug 2023 | The Marketing Analytics Lifecycle | 00:44:14 | |
In this episode, we’re joined by Bartosz Schneider, Lead Professional Services Consultant at Supermetrics, and we’re digging into a super important topic today, and that is the marketing analytics lifecycle and how to deploy successful analytics that drives value. | |||
| 23 Aug 2023 | Marketing mix modeling for marketing leaders | 00:39:37 | |
As we transition to a privacy-first online environment, marketing leaders need to be ready to measure marketing differently. MMM isn’t a new technology, but automation has made it a more efficient and accessible tool that can help businesses maximize their marketing ROI without relying on user-level data. In this episode, we'll cover MMM works, the results it can drive, and the type of businesses it's suitable for. | |||
| 18 Jan 2024 | The future of B2B measurement | 00:20:21 | |
B2B measurement faces a turning point with privacy regulations due to limit access to third-party data. So, what does the future hold for B2B measurement and what can businesses do to ensure they’re meeting important KPIs? In this episode, Kate Gleeson, Global Brand Director sits down with Emily Gustin, Senior Associate of Business Development at LinkedIn, and Supermetrics’ Director of Product Marketing, Aleksander Cardwell. They discuss the current landscape of B2B measurement, data privacy challenges, the top KPIs to watch, and managing data effectively. Watch our SuperSummit sessions in full for more. Learning points from the episode include:
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| 02 Dec 2020 | How to implement and measure the success of multi-touch attribution models - Dan McGaw | 00:16:27 | |
Far too many people see marketing teams as the arts and crafts department. We’re more than that. That’s why we caught up with Dan McGaw, an expert in marketing technology, to learn about multi-touch attribution. Dan is the founder and CEO of McGaw.io, a marketing technology, and analytics agency. He’s also the author of Build Cool Shi*t, an awesome book about building a valuable marketing stack. In this episode, you’ll learn:
Links: Follow Dan on LinkedIn. Start your 14-day free trial of Supermetrics. Follow Supermetrics on Twitter. Follow Anna on Twitter. | |||
| 14 Jul 2021 | How to use machine learning to analyze attribution windows with Esa Tiusanen | 00:14:27 | |
In this podcast episode, we catch up with Esa Tiusanen from Columbia Road to learn more about marketing attribution. Esa shares:
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| 21 Dec 2023 | Using data to power your next step: Fueling 40% annual growth | 00:15:55 | |
Just how important is data to business growth? With 40% annual growth, Supermetrics is a great example of how utilizing data the right way can propel your business forward. As part of our SuperSummit, Kate Gleeson, our Global Brand Director, sits down with co-CEOs of Supermetrics, Mikael Thuneberg and Anssi Rusi, to learn why data has been the foundation of Supermetrics’ success. Mikael reveals that he started Supermetrics as he searched for a solution after struggling with the sheer amount of data he had to collect as a former analyst, and how the company has grown since. Anssi shares key advice for other business leaders, including why you should prioritize high-quality data and tools that allow you to scale effectively. Learning points from the episode include:
Important links and mentions:Mikael Thuneberg / SupermetricsAnssi Rusi / Supermetrics | |||
| 08 Aug 2024 | Demystifying marketing mix modeling (MMM) | 00:44:07 | |
In this episode of the Marketing Intelligence Show by Supermetrics, we dive deep into the world of Marketing Mix Modeling (MMM). Join host Daniel King as he chats with industry experts Matt Farrugia, Global Chief Customer Officer and Co-founder of Mutinex, and Kevin Alphonso, Senior Marketing Manager at Seek. Discover what MMM is, why it's crucial for today's marketers, and how it can help businesses navigate complex marketing landscapes. Learn about the challenges businesses face and how MMM can provide solutions. Get insights into key metrics, implementation strategies, and the future of MMM. Key topics covered:
Join us as we explore real-world examples, challenges, and best practices for implementing MMM in your organization. | |||
| 23 Nov 2023 | Why now is a great time to move to a marketing data warehouse | 00:38:53 | |
Changes to Google Analytics have brought questions about how to retain historical data to the front of the marketing analytics world. One option for keeping your data stable in a rapidly changing landscape is a marketing data warehouse. In this episode we’re joined by Christina Davis, Vice President of Media & Analytics at Tambourine and Evan Kaeding, Lead Sales Engineer and Product Evangelist at Supermetrics to learn everything you need to get started with a marketing data warehouse. We’ll cover their benefits and explain why now is an especially great time to move to one. Watch on-demand webinar to learn ‘Everything you need to know to build your marketing data warehouse’: https://supermetrics.com/webinars/build-marketing-data-warehouse Check out Supermetrics: https://supermetrics.com/start-trial | |||
| 09 Mar 2022 | How to create, run, and measure ABM campaigns for ecommerce with Simeon Atkins | 00:21:40 | |
In this episode, Simeon Atkins, Senior Industry Manager at SimilarWeb, shares what it takes to run a successful ABM campaign. He discusses:
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| 16 Jun 2021 | How to build a data warehouse with Sebastian Mehldau | 00:23:34 | |
As your business grows, your data grows too. To keep up with your ever-changing data needs, you need a data warehouse. That’s why in this podcast episode, we catch up with Sebastian Mehldau, Head of Growth Marketing at Vanmoof to learn his secret to building a data warehouse from scratch. Sebastian covers:
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| 12 Jul 2023 | Breaking the silos: Why you should own your marketing data | 00:43:20 | |
There are two main reasons why you want to own your data. First, you can get rid of data silos and measure your marketing performance holistically. Second, you don't need to rely on the data retention policies of Google, Facebook, or any other platforms. With full access to your historical data, you can pull the exact datasets you need to make better decisions about the future. But how can you take control of your marketing data? Listen to this episode to find out. | |||
| 31 May 2023 | What is Marketing Intelligence? | 00:29:45 | |
Is Marketing Intelligence all about snooping on your competitors? Absolutely not. Marketing Intelligence is about making use of your marketing data — through aggregation, transformation, and analysis — to predict and decide your next best step and where you should spend your next advertising dollar. Ultimately, it's about turning your raw stockpile of data into improved experiences for your customer and better growth for your business. In this episode we catch up with Supermetrics CMO, Gabrielle Stafford, to discuss everything you need to know about Marketing Intelligence. | |||
| 15 Feb 2024 | The future of Google Search & Ads in the age of Gen AI | 00:20:23 | |
Generative AI is reshaping just about every industry out there, and it’s been a powerful tool for marketers to streamline operations and unlock new opportunities. Companies like Google are leading the way in how marketers can harness AI’s power by releasing new features in Google Search and Ads. In this episode, we welcome Matz Lukmani, Product Lead for Google Performance Max, to talk about the recent and upcoming features of Google Search and Ads. Matz takes us through the AI improvements to features such as Google Maps and Ads and what the Performance Max campaign tool can do for marketers. To learn about the changes coming to Google and more, check out our SuperSummit sessions. Learning points from the episode include:
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