The Marketing Guy (Yee Xuen Hong)
Explorez tous les épisodes de The Marketing Guy
| Date | Titre | Durée | |
|---|---|---|---|
| 31 May 2022 | What is Navigation Rate? | 00:03:44 | |
How do we determine the effectiveness of our location-based ads? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Navigation Rate"! Definition: Navigation Rate measures the % of people who navigate to your location via waze! To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-navigation-rate-activity-6912676412302766080-s-PR | |||
| 20 Jan 2023 | WWM #7 - Performance Creative Psychology #101 With Sarah | 01:05:59 | |
Location: United States Through the World Wide Marketers series: Yee Xuen will be joining along with Sarah Levinger... Creative strategist / Performance Creative Consultant from HG Performance Strategy to dive into the different ways to dissect underlying emotions from testimonials and using it to target our ideal demographic! ----- | |||
| 03 May 2022 | What Is Cart Abandonment Rate? | 00:05:39 | |
How do we determine customers that added items to the shopping cart but did not make a purchase? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Cart Abandonment Rate"! Definition: Cart Abandonment Rate measures the % of customers that add items to the cart but leave the website before making a purchase! To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-cart-abandonment-rate-activity-6883777473180426240-WMM_ #digitalmarketing #metrics #marketing #jargonbuster #cart #ecom #cartabandonmentrate #ecommerce #addtocart #metricsmadesimple #optimisation #marketingmadesimple #digitalmarketinglife #brand | |||
| 17 May 2022 | What is Email Forwarding Rate? | 00:04:36 | |
How do we determine the proportion of people who have forwarded our email to others? In comes Forwarding Rate! In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Forwarding Rate"! Definition: Email Forwarding Rate measures the % of people who have forwarded our email to others? To see the carousel version, visit my Linkedin Post (link in the description below)! | |||
| 28 Oct 2022 | WWM #4 - Creative Strategist 101 With Anze | 01:00:06 | |
Location: Slovenia Through the World Wide Marketers series: Yee Xuen will be joining along with Anze Markovic... The King of Performance Creatives that seeks to provide creative content that just converts! ----- | |||
| 22 Oct 2022 | WWM #3 - Back To The Basics (FB Ads Edition) With The FB Disrupter | 01:23:39 | |
Location: USA Facebook ads are the most commonly used form of social media advertising in the world. Top 100 FB Ads Expert In the US that has helped FB to beta test new ad formats (e.g. Lead Generation forms) ----- | |||
| 27 Mar 2022 | What is Ad Recall Lift? | 00:04:19 | |
How can I measure our viewer's ability to recall our brand after we've launched our brand awareness campaign? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Ad Recall Lift"! Definition: Ad Recall Lift measures how memorable is your ad towards your target audience powered by FB algorithm To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-ad-recall-lift-activity-6830123039934554112-OAXf #digitalmarketing #metrics #marketing #jargonbuster #facebookads | |||
| 20 Jun 2022 | What Is Block Rate? | 00:04:57 | |
How do we determine the performance of our messaging ads and user engagement? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Block Rate"! Definition: Block Rate measures the % of people who blocked our page after the have messaged us To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-watch-through-rate-activity-6912674946288631808-msxv #digitalmarketing #metrics #marketing #jargonbuster #advertising #metricsmadesimple #messagingadtips #blockrate #marketingmadesimple #digitalmarketinglife #facebookjail ##facebookads | |||
| 11 Apr 2022 | What is Post Reach % (In Tik Tok)? | 00:04:22 | |
How do we determine the content preference of our followers on TikTok? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Post Reach Percentage"! Definition: Post Reach % measures your target audience content preference, a metric that tends to be used for brand awareness objective To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: hhttps://www.linkedin.com/posts/yeexuenhong_what-is-post-reach-percentage-tiktok-activity-6880441071948705792-pKu6 | |||
| 24 Jan 2022 | What is Search Impression Share % | 00:03:02 | |
How do we determine our search ads’ market share in the search results page? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Search Impression Share %"! Definition: Search Impression Share % is the no.of impressions received divided by no.of potential impressions received To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-search-impression-share-activity-6857195003068993537-2Kkm | |||
| 10 May 2022 | What is Leads Conversion Rate | 00:08:33 | |
How do we determine the effectiveness of our lead generation ads? In comes Leads Conversion Rate! In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Leads Conversion Rate"! Definition: Lead Conversion Rate measures the % of visitors that have became our leads To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: thttps://www.linkedin.com/posts/yeexuenhong_what-is-leads-conversion-rate-activity-6889915510318796801-S3KC | |||
| 06 Mar 2022 | What is Twitter Engagement Rate? | 00:04:24 | |
How do we know our content on Twitter is working well with our target audience? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Twitter Engagement Rate"! Definition: Twitter Engagement Rate measures how engaged are your audience towards your twitter content (favorites + retweets + mentions) To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_cost-per-thruplay-activity-6844144268572004352-yez8/ #digitalmarketing #metrics #marketing #jargonbuster #metricsmadesimple #twitterengagementrate #twitter #tweet #marketingmadesimple #digitalmarketinglife #socialmedia | |||
| 10 Feb 2023 | Landing Page Anatomy #8 - Keeps | 00:10:35 | |
What's the best way for me to create a pre-selling page for my product? In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts! For this episode, we will be looking at Keeps, a haircare e-com brand that explains how they are helping men to keep their hair! Here's my resource: https://docs.google.com/presentation/d/1rNkKlxslgEW9oCnU37aLKegTeHsN9SLPj5V-kPHwgso/edit?usp=sharing Landing Page Link: https://try.keeps.com/keep-your-hair-fb-50 | |||
| 04 Oct 2022 | Introducing To The WorldWide Marketer Series | 00:00:33 | |
It had all started as a shower thought: A series filled with authentic and meaningful conversations with marketers from all over the world! | |||
| 04 Apr 2022 | What is CPM (Cost Per Thousand Impressions)? | 00:06:19 | |
How much does it cost for me to get my target audience to see my ad? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "CPM (Cost Per Thousand Impressions)"! Definition: CPM (Cost Per Thousand Impressions) measures how much does it cost for your ad to be seen by your target audience (per thousands), a metric that tends to be used for brand awareness objective To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-cost-per-impression-activity-6820201039409623040-1mwV#digitalmarketing | |||
| 14 Feb 2022 | What is Email Opt-In Rate | 00:04:35 | |
How do we determine quality content that can encourage users to subscribe to our newsletters? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Email Opt-In Rate"! Definition: Email Opt-In Rate measures the number of customers opted in for our email newsletter after seeing our content To see the carousel version, visit my Linkedin Post (link in the description below)! | |||
| 07 Jun 2022 | What is Watch Through Rate? | 00:03:42 | |
How do we determine the performance of our Instagram stories? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Watch Throughe Rate"! Definition: Watch Through Rate measures the % of people who follow your IG stories all the way to the end! To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-watch-through-rate-activity-6912674946288631808-msxv | |||
| 10 Jan 2022 | What is Daily Active User? | 00:02:58 | |
How would I be able to examine and identify contents that can maximize user's stickiness towards my platform? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Daily Active User"! Definition: Daily Active Users measure the amount of people that are using your platform daily? To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-daily-active-user-dau-activity-6849977435103076353-cuAn | |||
| 20 Nov 2022 | Landing Page Anatomy #3: Athletic Greens | 00:20:35 | |
Ever wonder what are the elements you need to have an effective landing page? | |||
| 29 Nov 2021 | What is Click-through rate? | 00:03:54 | |
How can I assess the amount of clicks to my website after my targeted users have seen my ad? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Clickthrough rate"! | |||
| 27 Feb 2022 | What is Cost Per Thruplay? | 00:04:18 | |
How does social media platforms attribute completion of video views as we are running video ads? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Cost Per Thruplay"! Definition: Cost Per Thruplay measures the cost of a person to view our video to completion (or >= 15 seconds of the video) To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_cost-per-thruplay-activity-6844144268572004352-yez8/ | |||
| 24 May 2022 | What is Email Unsubscribe Rate? | 00:05:05 | |
How do we determine the proportion of people who have opted out of your email list? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Email Unsubscribe Rate"! Definition: Email Unsubscribe Rate measures the % of people that has unsubscribed from our email list? To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-email-unsusbcribe-rate-activity-6895205406293979136-LopF | |||
| 07 Feb 2022 | What is Save Rate (Pinterest) | 00:02:24 | |
How do we determine our target market's content preference on Pinterest? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Daily Active User"! Definition: Save Rate measure the content popularity on Pinterest based on the number of saves done by the users To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-save-rate-pinterest-activity-6867789965514936320-_IlS | |||
| 04 Jul 2023 | WWM#8 - Scale DTCs In 150D With Nigel | 00:50:39 | |
Location: United States Through the World Wide Marketers series: Yee Xuen will be joining along with Nigel Thomas... The CEO of Alpha Inbound & podcast host of Ecom Alphas to dive into his viral LinkedIn post in scaling DTC brands: https://www.linkedin.com/posts/nigelthomas-ai_weve-boiled-down-dtc-growth-into-an-exact-activity-7051622898771361792-3vIS/
Nigel's 7 Steps To Create High Performing Content https://www.linkedin.com/posts/nigelthomas-ai_my-agency-has-created-over-9000-ads-here-activity-7079526387061051392-DFFU
Nigel's profile: https://www.linkedin.com/in/nigelthomas-ai/ Nigel's Podcast: https://open.spotify.com/show/6NCDMsTcNwrQf11khYjarG?si=dcd47716b0ca4e4d&nd=1 ----- | |||
| 05 Nov 2022 | Landing Page Anatomy#1: ButcherBox | 00:16:25 | |
Ever wonder what are the elements you need to have an effective landing page? | |||
| 17 Jan 2022 | What is Karma? | 00:03:41 | |
How do we determine the quality of our content on Reddit in terms of user engagement? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Karma"! Definition: Karma measure the overall quality of reddit content based on the final difference between upvotes and downvotes To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-karma-reddit-activity-6870258356997754880-5V8u | |||
| 07 Jan 2023 | Landing Page Anatomy #7: Kachava | 00:18:17 | |
What's the best way for me to explain benefits of my products? For this episode, we will be looking at Kachava, a superfood e-commerce business that explains its benefits to users! Here's my resource: Landing Page Link: https://www.kachava.com/pages/benefits | |||
| 13 Dec 2021 | What is Frequency? | 00:02:55 | |
What Is Frequency? How Does It Help Me When I'm Running Ad Campaigns? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Frequency"! Definition: | |||
| 21 Feb 2022 | What is Outbound Clickthrough Rate | 00:04:46 | |
How can I assess the amount of clicks out of the ads platform after my targeted users have seen my ad? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Outbound Clickthrough Rate"! Definition: Outbound Clickthrough Rate measure how often people who see and clicked on your ad to visit an external destination To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-outbound-ctr-activity-6875327236673810432-CnQd | |||
| 24 Feb 2023 | Landing Page Anatomy #9 - iRestore | 00:21:37 | |
What's the best way for me to build an ecom sales page? | |||
| 15 Oct 2022 | WWM #2 - Journey Into The India Advertising Agency Space With Sid | 01:10:13 | |
Location: India A performance marketing agency founder to share his struggles and successes in breaking into the India digital marketing space! ----- Worldwide Marketers was born with a simple idea: 1 Episode, 1 Local Market Insight By interviewing marketers from all around the world... They can share their local insights into the market and help my fellow listeners out there to better understand the market through the locals. | |||
| 27 Mar 2022 | What is Net Promoter Score? | 00:07:57 | |
How do we determine customer satisfaction towards our brand? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Net Promoter Score"! Definition: Net Promoter Score measures your customer satisfaction towards your brand To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-net-promoter-score-activity-6864958837078798336-CXZI #digitalmarketing #metrics #marketing #jargonbuster #facebookads #metricsmadesimple #NPS #netpromoterscore #marketingmadesimple #digitalmarketinglife #customersatisfaction #brand | |||
| 14 Jun 2022 | What is Audio Completion Rate? | 00:04:16 | |
How do we determine the performance of our audio ads? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Audio Completion Rate"! Definition: Audio Completion Rate measures the % of times where the audio ad is being played to completion! To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-watch-through-rate-activity-6912674946288631808-msxv | |||
| 10 Dec 2022 | Landing Page Anatomy #6: Magic Spoon | 00:21:28 | |
Ever wonder what are the elements you need to have an effective landing page? In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts! For this episode, we will be looking at Magic Spoon, a cereal e-commerce business that has launched a pre-sale landing page! Here's my resource: https://docs.google.com/presentation/d/1kD-HbVSbmWhYbhXiMXCBjWwVfFs_et3MC9E2TdEcAfE/edit?usp=sharing Landing Page Link: https://get.magicspoon.com/miss-cereal-2/z.html | |||
| 03 Jan 2022 | What is Churn Rate? | 00:02:10 | |
Why are we losing followers? How do we identify the contents that are not performing well within the time period? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Churn Rate"! Definition: Churn Rate measures the % of customers I have lost within a specified time period! To see the carousel version, visit my Linkedin Post (link in the description below)! | |||
| 28 Nov 2021 | What is Bounce Rate? | 00:05:30 | |
With so many marketing metrics out there, what do they mean and how can they be applied to our day-to-day marketing activities? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Bounce Rate"! Definition: To see the carousel version, visit my Linkedin Post (link in the description below)! | |||
| 27 Dec 2021 | What is Open Rate? | 00:02:51 | |
How can I measure our email marketing efforts based on no. of people who have opened my emails after I've delivered them? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Open Rate"! Definition: | |||
| 21 Nov 2022 | Landing Page Anatomy #4: Obvi (Black Friday Edition) | 00:08:46 | |
Ever wonder what are the elements you need to have an effective landing page? In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts! For this episode, we will be looking at Obvi, a collagen supplement DTC brand that seeks to drive upsells with their black Friday bundle offer Here's my resource: https://docs.google.com/presentation/d/1F7I3KvELjNpQyyFcEmxHdoaK9EjE2ZG3UpLoWnVTSE4/edit?usp=sharing Landing Page Link: https://myobvi.com/pages/black-friday-bundler | |||
| 11 Dec 2021 | What Is Cost Per Lead? | 00:02:33 | |
How can I assess the cost of obtaining potential prospects (leads) from my marketing campaign efforts? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Cost Per Lead"! Definition: | |||
| 09 Oct 2022 | WWM Episode #1: Journey Into The India DTC Space With Sid | 00:30:56 | |
Location: India A serial E-commerce entrepreneur to share his struggles and successes in breaking into the online Watch Market in India.
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| 26 Nov 2022 | WWM #5 - Advertisitng Concept Testing #101 With Michael | 01:00:43 | |
Location: United Kingdom Through the World Wide Marketers series: Yee Xuen will be joining along with Michael Taylor... Author of Marketing Memetics, LinkedIn Marketing Instructor, and Co-Founder Of Ladder.io to dive into the way to test big ideas all the way down to the nitty-gritty details! https://app.vexpower.com/sim/we've-got-too-many-test-ideas/ Marketing Memetics is focusing on the topic of how evolutionary biology can be applied to creative strategy! ----- | |||
| 25 Apr 2022 | What is Capture Rate (%)? | 00:04:29 | |
HHow do we determine target audience preference on our AR filters? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Capture Rate"! Definition:Capture Rate % measures user engagement with your AR filter based on total amount of impressions and "captures", a.k.a. taking photo or vidoe with your AR filter To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-capture-rate-activity-6882233336136302592-s8Iu #digitalmarketing #metrics #marketing #jargonbuster #facebook #instagram #snapchat #augmentedreality #ARfilters #ARfilter #metricsmadesimple #ARmarketing #organicmarketing #marketingmadesimple #digitalmarketinglife #brand #reach #content | |||
| 25 Nov 2022 | Landing Anatomy #5: Blissy | 00:20:28 | |
Wouldn't it be cool if our brand is featured on a news article? In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts! For this episode, we will be looking at Blissy, a DTC brand that seeks to build social proof with their news article style landing page! Here's my resource: https://docs.google.com/presentation/d/1iNZHtBYSU8uFnDpfod68INciojqnAo6FMOaNa6rFFwo/edit?usp=sharing Landing Page Link: https://info.blissy.co/my-perfect-gift-2 | |||
| 10 Nov 2022 | Landing Page Anatomy#2: Jones Road Beauty | 00:23:15 | |
Ever wonder what are the elements you need to have an effective landing page? | |||
| 02 Dec 2022 | Landing Page Anatomy #5: Blissy | 00:20:28 | |
Ever wonder what are the elements you need to have an effective landing page? For this episode, we will be looking at Blissy, a pillowcase e-commerce business that mimics online publications to promote their content! Here's my resource: https://docs.google.com/presentation/d/1iNZHtBYSU8uFnDpfod68INciojqnAo6FMOaNa6rFFwo/edit?usp=sharing Landing Page Link: https://info.blissy.co/my-perfect-gift-2 | |||
| 20 Dec 2021 | What is View Through Conversion? | 00:04:21 | |
How can I account for those users that only became my customers after they saw but didn't click on my Visual Ads? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "View Through Conversion"! Definition: | |||
| 13 Mar 2022 | What is Fall Off Rate (In Snapchat)? | 00:05:56 | |
How can I assess the viewers’ content preference after my audience have seen my Snapchat stories? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Fall Off Rate"! Definition: Fall Off Rate measures the difference in 1st and subsequent story views within Snapchat To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-fall-off-rate-activity-6878285572780236800-vog- #digitalmarketing #metrics #marketing #jargonbuster | |||