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The Magnetic Pull with Amy Pearson (SUN MOTHER®)

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DateTitreDurée
15 Jun 2023HOWL: Part 1 with Haylee Collins00:33:23

In Part 1 of HOWL, Amy Pearson & Haylee Collins discuss the initial ideas and early conception of HOWL including their creative collaboration on the Visual Branding, plus the importance of trend forecasting, competitor research, strategy, and ideal clients. 

Subscribe for Part 2 coming soon!

www.howlmagazine.com.au



Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


22 Jun 2023HOWL: Part 2 with Haylee Collins00:32:24

In Part 2 of HOWL, Amy Pearson & Haylee Collins discuss the formation & experience of HOWL, along with the brand values that shape the brand & the importance of doing that deep work, comparison, maternal rage, imposter syndrome, accountability and pushing through to the completion phase of a project.

www.howlmagazine.com.au



Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


06 Jul 20235 Common DIY Branding Mistakes and How to Avoid Them00:13:30

In this minisode, Amy Pearson breaks down the five most common DIY branding mistakes that people make & how you can avoid them. 

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


29 Jun 2023Why Your Offers May Not Be Selling & How to Fix it.00:10:00

In this solo episode, Amy Pearson delves into the topic of why your offers may not be selling. Amy breaks down some common misconceptions about selling and offers some insights to boost your brand and attract the right audience.

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


20 Jul 2023NAUGHTY NANCY: Cheeky Copywriting with Daniella Hendler00:55:24

In episode 5, Amy Pearson speaks with Daniella Hendler from NAUGHTY NANCY the copywriting supergroup. Together they discuss the journey of Naughty Nancy from conception to brand experience, plus: standing out in a saturated market, building a magnetic brand, showing up for your brand, overcoming resistance to change, building connections, hiring contractors & freelancers, education, personal growth & success PLUS so much more.

https://www.naughtynancy.com.au/

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


03 Aug 2023BOBBY CLARK: On Identity & Creating a Personal Brand as an Artist00:51:01

In Episode 6, Amy had the pleasure of hosting the incredibly talented artist and entrepreneur, Robyn Morrison aka BOBBY CLARK. Robyn shared her personal journey of navigating the intersection between being an artist and building a successful brand.

Find Bobby Online

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


10 Aug 2023The POWER of Magnetising & Repelling00:07:48

In today's mini-episode, Amy shares a personal story of how her breastfeeding journey repelled people from her brand: sun mother studio, How magnetizing your dream audience comes hand in hand with repelling those who aren't aligned, and why that's actually a good thing.

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


22 Aug 2023Design, Food, & Art with FOOD FOR EVERYONE's Gemma Leslie.00:32:19

Today's guest is Gemma Leslie, an Australian artist known for her bright and colourful, food-inspired paintings. Gemma began selling art on Instagram during the long Melbourne 2021 lockdowns and speaks of how her desire to help the community in need and something good, sparked the idea for FOOD FOR EVERYONE her business that now provides 10 meals per artwork sold. Gemma & Amy also discuss their initial training as designers, their love of food and art, the importance of working with others and creating a sense of togetherness, and lots more.

Food For Everyone
Gemma Leslie

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


27 Sep 2023The Less I Do The More I Make00:13:22

Amy Pearson dives into the concept of "The Less I Do, the More I Make." She shares her personal experience of working too hard, burning out, and how she discovered that working longer hours didn't translate into making more money. Amy explores the idea of building a brand galaxy and how focusing on the right tasks and getting support and outsourcing can actually lead to greater success and growth. Ready to learn how doing less can actually lead to earning more? Listen in.

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


05 Oct 2023LUCY LUMEN: Shaking Up The Photography Industry as a Woman and The Power in Owning Your Creativity.01:11:31

Lucy Lumen the Australian analogue photographer based on the Sunny Gold Coast, joins Amy Pearson in conversation about all things Business and Branding (and Motherhood) including the Power in Owning Your Creativity, Claiming your Own Space, and Shaking Up The Photography Industry as a Woman.

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


12 Oct 2023How I Manage 100% Branding Success For My Clients Using the Single Concept Method00:07:22

In this episode, Amy Pearson breaks down the importance of the creative process, and how that deep strategy work followed by creative direction allows SUN MOTHER to then use the single concept method with their design clients. Other notable topics: the use of play with brand design, the importance of strategy, and setting the tone of the design project through creative direction and mood-boarding.

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


16 Oct 2023From Home Publishing to Chanel Editorials in Paris: The Rise of JANE Magazine with Annika Hein01:02:18

In Today’s Ep, Amy Pearson talks with Annika Hein from JANE Magazine (by The Grey Attic). A high-end, high fashion + fine art print publication intended to sit on your coffee table and in your home. JANE is a concept founded by Annika Hein + her partner Odin Wild, which started as a project in their living room needing a business loan to print the first copy. Now? They’re working with Brands such as: Celine, Hermes, Chane, Giorgio Armani, just to name a few. This episode covers everything from the Artistic Intention, the Slow Art Movement and Considered fashion to Sacrifice + Success, Running a Business as Parents + Partners, Creative Direction + Curation, Hopefulness and Celebrating Art in the Everyday.

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


26 Oct 2023Blaming the Algorithm? Build Your Own Magnetic Brand Instead.00:05:30

Amy Pearson is back with a short + spicy post about the mistakes you're making online, how to stop blaming the instagram algorithm + start building a magnetic brand by understanding your ideal clients and what they need. Don't miss the Magnetic Brand Masterclass in November, claim your space right here.

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


02 Nov 2023The rebrand journey of LITTLE YARROW: from hesitation and fear to relief & increased sales.00:39:05

Today's guest is a naturopath and ayurvedic postpartum doula, Kate Harrison, the owner of LITTLE YARROW. In this episode, Kate shares her experience rebranding her business with SUN MOTHER this year. There were many moments of hesitation and fear throughout this journey, which ultimately ended in complete relief and an increase in sales and engagement for her business.

Kate also speaks on her personal experiences, including struggles with infertility, miscarriages, and postnatal depression, which have fueled her passion to support and educate other mothers through her business, LITTLE YARROW.

Find little yarrow here:
https://littleyarrow.com/

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


09 Nov 2023Helping Mums to Make Money: Amy Pearson on Ready or Not by Lucinda McKimm00:53:28

Originally featured on Ready or Not by Lucinda McKimm – here is an episode where Amy is interviewed about running and launching a business alongside motherhood and how she feels purpose in helping Mums to make money.

Free Magnetic Brand Masterclass: Nov 2023 

Ready or Not Podcast

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


19 Nov 2023Making Money, Changing Lives, and Neurodiversity with SEEDLING DIGITAL00:53:10

Today we FINALLY have Nikki on the show, one of Amy's closest business friends. Nikki speaks about how she built her brand SEEDLING DIGITAL from scratch during maternity leave with her first baby after being made redundant from her corporate role. We speak about how Nikki makes money by changing lives, and how money mindset can effect us. She also graciously shares her journey of being diagnosed with autism and ADHD this year, and how that's impacted her life and business. We speak on burnout, the signs, some coping mechanisms, and the importance of self-care for prevention. 
-
My signature program, Birth My Business, is now open for enrollment. 
https://www.birthmybusiness.com/checkout

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


30 Nov 20233 Key Things I'd Do if I was Starting My Business Again Today00:11:06

In celebration of SUN MOTHER Studio's THIRD Birthday this week, Amy Pearson talks through three KEY things she would do if she were to start her business again today. This would be helpful for not only new business owners, but also business owners who are still fumbling their way through, without a clear vision, strategy or guide to get to where they want to be.

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


06 Dec 2023The Creative Journey, Embracing Change, Intuition & Innovation with Packaging Designer JO CHUNYAN00:55:32

Today’s episode features the Brand Packaging expert, Jo Chunyan. Jo shares her experience of how a relationship breakdown in her early 20s led to her finding the Path of Creativity, how she decided to embrace change, tap into her Intuition & step into alignment with her life. This episode is incredibly inspirational but also informative – particularly if you're a designer, or you have a brand, a business, or a product.

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


20 Dec 2023How to Finish the Year Strong & My Word of 2024.00:10:22

In this solo episode,  Amy encourages you to celebrate your wins throughout 2023, no matter how small. She also talks you through her word of 2024, and how to find your own. 

Thank you for sharing 2023 with us here at Brand Conversations.

Happy Holidays, see you soon.

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


17 Jan 2024BRIANA SOLER: Being Online as a Mature Millennial, Reading, Writing & Building a Personal Brand.00:40:15

We're kicking off 2024 with a different type of episode. Briana Soler is a writer, reader & photographer from Houston Texas. This conversation with Briana is all about building and harnessing a personal brand, being a millennial who grew up chronically online, finding community in the bookstagram world, finding joy in the mundane, and many other philosophical musings on life, the internet & books. 

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


25 Jan 2024Q&A: How Many Followers Do You Need Before Launching a Digital Offering?00:08:00

So you've got an idea, a service, or a digital product that you want to sell, ASAP. Do you really need thousands of followers before a launch is successful?

In today's solo episode, Amy responds to that exact question: "Do I need a certain amount of followers before I launch a digital offering?" sent in by a listener, along with suggesting 4 things you can do to improve launching with a small audience.

Head to sunmotherstudio.com/launch to claim your FREE launch checklist today. Sign up to the waitlist for Brand Universe Generator here.

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


14 Feb 2024Beyond Design: MORGAN RAPP on Solving Problems & Scaling Business whilst Prioritizing Family.01:14:02

In today's episode of Brand Conversations, Amy speaks with Morgan Rapp. The designer, turned entrepreneur who scaled her business to 500k, all whilst raising 5 babies.

This conversation is BIG juicy, and brimming with valuable insights. Becoming an Entrepreneur, The Impact of Decreased Capacity, Ideal clients & solving problems, scaling business whilst prioritizing family, and SO much more.

Find Morgan here:
https://morganrapp.com/

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


06 Mar 2024Embracing Women’s Moodiness with MOODE: A Prenatal Brand Revolutionising Women's Health by Jess Rosenberg00:47:58

Today’s episode is a conversation heavy on Brand & Business building during Motherhood, with Jess Rosenberg from MOODE. 

MOODE is a brand changing the reproductive health conversation. They make nutritionally formulated vitamins, host uncomfortable conversations, and provide maternal health education.

Amy & Jess discuss Jess’s home life as a Mum of 3, the balancing act of entrepreneurship with motherhood, and the dynamics of family support systems against the backdrop of starting a health business from scratch. 

Jess's story isn't just about creating a product – it's a narrative of education, and embracing womanhood in all its facets.

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


19 Mar 2024GEORGIA PERRY: on Design, Identity, Illustration and Business through Motherhood.00:58:52

Today we are joined by the brilliantly vibrant artist and illustrator, Georgia Perry. Georgia shares the intersection of her personal life and parenting journey alongside managing a creative business.

Georgia speaks on her creative journey, beginning as a trained graphic designer, and moving into freelance illustration - now, Georgia works on Big Brand collaborations, from Clinique to KitKat. She also speaks to her journey through motherhood, and how that created a huge shift in both her personal and professional life. The conversation then blooms into an open discussion about societal norms, the challenges within parent roles, and the importance of resilience and adaptability in the freelance and business landscapes.

Join us as we explore how a bit of blind faith and tenacity have proven essential for Georgia’s freelance success – along with her skill and artistry, of course.

Find Georgia Perry Here:
https://www.georgiaperrystudio.com/

Instagram:
https://www.instagram.com/gpez

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


18 Apr 2024B.U.G Breakthrough: Therapy, Branding & the Power of Play with Madeline from SIT WITH SELF00:54:07

Today’s guest is Madeline from SIT WITH SELF, who helps grown-up good girls access authenticity, flow, and balance in their lives. Madeline and Amy discuss the journey of Sit With Self, from the very early DIY stages to the place she is today, the pitfalls of people-pleasing, the pressures of starting a business while balancing family, and how Madeline’s engagement with Brand Universe Generator has helped her venture into the expertise and authenticity needed to attract her dream clients.

BRAND UNIVERSE GENERATOR

Find Sit With Self Here


Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


23 Jul 2024An Artists Life: MIRADOR on Motherhood, Creativity, and The Human Experience with Lauren Cassar.00:46:42

Lauren Cassar is an Artist, Mother and qualified Art Therapist who lives in Southern Lutruwita, Australia. 

Creating under the name, MIRADOR, Lauren’s art is connected to both the domestic & the wild, evoking a grounded, yet abstract vibe.  Lauren believes in nurturing creativity to heal and express the intricacies of the human experience.

Lauren's journey involves studying design, working as an in-house designer + collaborator for fashion brands, and then leaning into her painting practice – eventually moving into selling her own work + wearable art.

Lauren's Art Therapy work work transcends conventional talking therapies, offering a unique and cathartic journey for those seeking solace and a deeper understanding of themselves. 

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


30 Jul 2024Redefining Sustainable Art, Queer Representation + Carving Time for Reflection with Multi-Disciplinary Artist: JEFF MCCANN01:00:02

Today's Guest, Jeff McCann, is a Multi-disciplinary Artist, Illustrator & Maker based on Gadigal Land, Sydney.

Jeff crafts imaginative creative pieces, spaces + installations exploring themes of play, childhood nostalgia, and the natural environment. Their work ranges from murals and installations through to wearable art, illustrations & small-batch products.

Jeff and Amy dive deep into the themes of revisiting past failures + carving space for reflection, embracing creativity, and redefining success in the freelance world, the significance of authentic storytelling and embracing one's unique voice. Jeff's experience as a queer artist and entrepreneur showcases the power of staying true to oneself.

Enjoy!

Find Jeff:
On Instagram
On Youtube
Their Website

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


24 Feb 2025*NEW* The Magnetic Pull with Amy Pearson–SUN MOTHER®00:00:39

Introducing: The MAGNETIC Pull with Amy Pearson fka Brand Conversations.

Join SUN MOTHER® Amy, as she guides you through The Art of Magnetic Marketing, Branding + Sales–to align your purpose-led business with a life you love-without sacrificing integrity.

Discover answers to the true questions that you have about building money momentum through your craft, while keeping your artistic integrity intact. 

You've landed in the right space.

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


09 Mar 2025The Magnet Effect: "How do you build trust with your audience before they buy from you?"00:27:07

Join Amy as she delves into the intricacies of building trust with your audience before they commit to buying from you. As a creative strategist and business expansion coach, Amy guides listeners through the core principles of magnetising a business to attract an aligned audience. 

She explores the essence of 'The Magnet Effect' and exposes what it takes to create an irresistible pull toward your brand. Amy emphasises the importance of being the obvious choice for your audience by cultivating a clear, charged message that resonates deeply. 

Tune in to discover how you can authentically magnetise your own ideal clients to propel your success in business.

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


18 Mar 2025Lost In Translation: Why Your Content Isn’t Converting00:27:08

Feel like your content is consistently getting lost in translation? 

This episode breaks down why that might be, including: the common pitfalls when it comes to communicating online, the number one messaging mistake that keeps you from magnetising your people, and actionable insights on how to clarify your message for connection and conversion. 

Join Amy as she guides you through the nuances of messaging, and how specificity in your messaging can clarify what you do, separating you from the saturated online space and allowing you to finally get your message through to the people who need to hear it.

If you're a creative, passionate about maintaining your integrity while cultivating the magnetic pull you've always desired? You're in the right space.

Make it Magnetic” Messaging Sprint–
Join the Priority Waitlist Here 

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


13 Apr 2025The Authority Leak: Stop Sabotaging Your Own Magnetism00:29:09

Are you unknowingly leaking authority, and weakening your positioning without even realising it?

In today's episode, we dive into five ways you're currently giving away your power, and silently eroding your authority. 

Leadership requires authority – confidence in your offerings, boundaries in your business, and conviction in your voice.

If you’re a creative, visionary, or purpose-led business owner, this episode is a must-listen to understand how authority leaks could be impacting your business. 

Join the Own Your Audience Challenge

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


20 Apr 2025Beware The Validation Matrix (Part 1: How Vanity Metrics are Distracting You from Sales)00:12:41

Creators, Entrepreneurs + Thought Leaders–ever find yourself chasing those likes and views but not seeing any real business growth? 

Well, that's because the data you're looking at? Is called Vanity Metrics – the numbers that look good on the outside, but they don't actually mean that your business is successful. 

Getting attention online and actually making sales require completely different strategies. It's tempting to focus on things like viral reels, but followers and eyeballs? Do not equate to success – it's just not that simple. 

Today on The Magnetic Pull podcast, we dive deep into the world of vanity metrics, trap that Amy's coined "The Validation Matrix".

Join Amy as she explores actionable strategies to own your audience, turn those views into leads and take control of your business growth.

Join the Own Your Audience Challenge

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


27 Mar 2025"Should I Start a Separate Instagram Account?” – Going ALL-IN on Your Personal Brand to Increase Sales.00:08:30

Thinking about starting a second brand or account for your "side offers"? Before you split your energy, listen to this. 

This question comes up all the time
“Should I create a second Instagram account or a whole new brand for my side offers?”

Pulled from a real Q+A inside The Marketing Club, we explore what’s really going on beneath that urge to start fresh.

You’ll hear:

  • Why creating a second brand can dilute your momentum
  • How to use your existing audience more effectively
  • What to ask yourself before launching something new
  • A more useful way to think about “messy” offers

If you’ve ever felt torn between niching and expressing all your creative ideas—this one’s for you.



Learn about The Marketing Club + Join the priority waitlist here.

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


24 Apr 2025Beware The Validation Matrix (Part 2: From Lurkers to Loyal Fans)00:14:28

In today's episode, we're tackling the second chapter of the Vanity Validation Matrix series. 

We'll explore how to identify those hidden, silent followers and turn them into your hottest leads. It's not about spending more time on social media but rather about understanding the psychology behind their quiet presence and finding innovative ways to engage with them. 

Join Amy as she shares practical strategies to connect with these often-overlooked audience members and convert them into actively engaged, magnetised leads.

Join the Own Your Audience Challenge

Questions? Send them through right here to be answered on the pod.

The Magnetic Pull is Hosted by Amy Pearson

A Creative Strategist & Business Growth Coach, known for her playful creative energy, curiosity fuelled thought processes, and strong devotion to supporting creatives + purpose-led business owners to build a life they love without sacrificing integrity along the way. Find Amy on Instagram.

This is a SUN MOTHER® Podcast

sunmotherstudio.com

Original Music by:

P'JAMA - A Collaboration between Jamie + Amy Pearson

This podcast is created & produced on Darkinjung Land.


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